JP3831768B2

JP3831768B2 - Pamphlet

Info

Publication number: JP3831768B2
Application number: JP2000293390A
Authority: JP
Inventors: 和行内田
Original assignee: 内田紙工業株式会社; アイ・デザイン株式会社
Priority date: 2000-09-27
Filing date: 2000-09-27
Publication date: 2006-10-11
Anticipated expiration: 2020-09-27
Also published as: JP2002103857A

Description

【０００１】
【発明の属する技術分野】
本発明は、カード，優待券，商品カタログ、商品見本、小冊子又はコンパクトディスク等の封入物を収納可能なパンフレットに関する。更に詳しくは街頭で配布したり、或いはダイレクトメール等の郵送可能な封筒を兼ねるパンフレットに関するものである。
【０００２】
【従来の技術】
ダイレクトメールは、広告主が訴求する必要のある顧客に限定して郵送により商品情報を提供し、顧客の購買を促すための広告手段として近年盛んに採り入れられている。ダイレクトメールで多くの商品情報を顧客に届ける場合には、封筒にカード，優待券，商品カタログ、商品見本又は小冊子等の封入物を封入している。
一方、広告主が商品情報を提供するため、人通りの多い街頭にて広告主の雇用した従業員等が不特定多数の通行人にパンフレットを配布する場合もある。
【０００３】
【発明が解決しようとする課題】
しかし、情報が氾濫している近年においては、上記従来の封筒によるダイレクトメールの場合、このダイレクトメールを受取人が開封しても、よく内容を読まずに破棄してしまう場合があり、ダイレクトメールの受取人における滞留時間が極めて短い不具合がある。
また、上記従来の街頭におけるパンフレットの配布では、通行人がなかなかパンフレットを受取ってくれず、また受取ってもよく内容を読まずに破棄してしまう場合がある。
本発明の目的は、開いた受取人に興味を持たせることができ、この受取人における滞留期間を延すことができるパンフレットを提供することにある。
本発明の別の目的は、新たに封筒に入れなくても郵送することができるパンフレットを提供することにある。
【０００４】
【課題を解決するための手段】
請求項１に係る発明は、図１に示すように、長方形状の１枚のベース用シート１１を２以上に折畳むことにより連続して形成された少なくとも２枚の紙片１２，１３を有するパンフレットである。
その特徴ある点は、少なくとも２枚の紙片１２，１３のうち隣接する一対の紙片１２，１３を折り畳んだとき一対の紙片１２，１３間の第１折り目１１ａと平行な第２折り目１４ａを介して逆方向に折り畳まれる補助シート１４の両側部が第１折り目１１ａから所定の隙間をあけて一対の紙片１２，１３の内面にそれぞれ接着され、補助シート１４に一対の紙片１２，１３の開いた状態で第２折り目１４ａを頂部として接続する一対の傾斜部１４ｂ，１４ｃが形成され、第２折り目１４ａ又は一対の傾斜部１４ｂ，１４ｃのいずれか一方又は双方に封入物１６を挿通可能なスリット１４ｆが第１折り目１１ａと平行に形成され、第１折り目１１ａで折り畳んだ一対の紙片１２，１３を開くときに第２折り目１４ａに接近する第１折り目１１ａにより一対の傾斜部１４ｂ，１４ｃの間に存在する封入物１６の先端が押し戻されて封入物１６がスリット１４ｆから突出するように構成される。
そして、図５及び図７に示すように、スリット１４ｆ近傍の一対の傾斜部１４ｂ，１４ｃに第２折り目１４ａに平行に第１及び第２長孔１５ａ，１５ｂがそれぞれ形成され、両端部にメッセージ部１７ａ，１７ｂが形成された長尺シート１７が第１及び第２長孔１５ａ，１５ｂに挿通され、一対の紙片１２，１３を折り畳んだときスリット１４ｆに挿通されて一対の傾斜部１４ｂ，１４ｃの間に存在する封入物１６の先端を覆うように長尺シート１７が同方向に折り畳まれ、第１折り目１１ａで折り畳んだ一対の紙片１２，１３を開くときに第２折り目１４ａに接近する第１折り目１１ａにより一対の傾斜部１４ｂ，１４ｃの間に存在する長尺シート１７の中央部分が押し戻されてメッセージ部１７ａ，１７ｂが第１及び第２長孔１５ａ，１５ｂから突出するように構成される。
【０００５】
この請求項１に記載されたパンフレットでは、パンフレット１０を開封して折り畳んだ一対の紙片１２，１３を開くと、第２折り目１４ａに第１折り目１１ａが接近し、第１折り目１１ａにより封入物１６の先端が押し戻されて傾斜部１４ｃ及び第２折り目１４ａのいずれか一方又は双方に形成されたスリット１４ｆから突出する。これを見た顧客はその封入物１６に興味を示し、ベース用シート１１及び補助シート１４に印刷された情報を読む。
【０００７】
また、パンフレット１０を開封して折り畳んだ一対の紙片１２，１３を開くと、第２折り目１４ａに第１折り目１１ａが接近し、第１折り目１１ａにより封入物１６とともに長尺シート１７の中央部分が押し戻されて一対の傾斜部１４ｂ，１４ｃに形成された第１及び第２長孔１５ａ，１５ｂからメッセージ部１７ａ，１７ｂが突出する。これを見た顧客はその封入物１６に興味を示し、ベース用シート１１及び補助シート１４に印刷された情報を読む。
【０００８】
請求項２に係る発明は、請求項１に係る発明であって、一対の紙片１２，１３を折り畳んだとき長尺シート１７が略Ｖ字状に所定の角度で折り畳まれるように構成されたパンフレットである。
この請求項２に係る発明では、長尺シート１７の中央部分が押し戻されて第１及び第２長孔１５ａ，１５ｂからメッセージ部１７ａ，１７ｂが突出する際に、見る位置によりメッセージ部１７ａ，１７ｂは図７の実線矢印で示すように互いに広がるかのような錯覚を顧客に与えて、顧客の注意を喚起する。
【０００９】
請求項３に係る発明は、図８に示すように、長方形状の１枚のベース用シート２１を２以上に折畳むことにより連続して形成された少なくとも２枚の紙片２２，２３，２４を有するパンフレットであって、少なくとも２枚の紙片２２，２３，２４のうち隣接する一対の紙片２２，２３を折り畳んだとき一対の紙片２２，２３間の第１折り目２１ａと平行な第２折り目２５ａを介して逆方向に折り畳まれる補助シート２５の両側部が第１折り目２１ａから所定の隙間をあけて一対の紙片２２，２３の内面にそれぞれ接着され、補助シート２５に一対の紙片２２，２３の開いた状態で第２折り目２５ａを頂部として接続する一対の傾斜部２５ｂ，２５ｃが形成され、第２折り目２５ａ又は一対の傾斜部２５ｂ，２５ｃのいずれか一方又は双方に封入物２７を挿通可能なスリット２５ｆが第１折り目２１ａと平行に形成され、第１折り目２１ａで折り畳んだ一対の紙片２２，２３を開くときに第２折り目２５ａに接近する第１折り目２１ａにより一対の傾斜部２５ｂ，２５ｃの間に存在する封入物２７の先端が押し戻されて封入物２７がスリット２５ｆから突出するように構成され、スリット２５ｆ近傍の一対の傾斜部２５ｂ，２５ｃに第２折り目２５ａに平行に第１及び第２長孔２５ｊ，２５ｋがそれぞれ形成され、一端が第１長孔２５ｊの孔縁に接着して第１及び第２長孔２５ｊ，２５ｋに押し戻し紙片２８が挿通され、一対の紙片２２，２３を折り畳んだときスリット２５ｆに挿通されて一対の傾斜部２５ｂ，２５ｃの間に存在する封入物２７の先端を覆うように押し戻し紙片２８が同方向に折り畳まれ、他端を第２長孔２５ｋから引き出すことにより伸張する押し戻し紙片２８に押し戻されてスリット２５ｆから封入物２７が突出するように構成されたパンフレットである。
この請求項３に係る発明では、パンフレット２０を開封して一対の紙片２２，２３を開くと封入物２７がスリット２５ｆから突出する。押し戻し紙片２８の他端を顧客が引っ張ると、押し戻し紙片２８は伸張し、伸張する際に押し戻し紙片２８はスリット２５ｆに挿通された封入物２７を押し戻して第２折り目２１ａに形成されたスリット２５ｆから突出させる。これを見た顧客はその封入物２７に興味を示し、ベース用シート２１及び補助シート２５に印刷された情報を読む。
【００１０】
請求項４に係る発明は、請求項３に係る発明であって、第１長孔２５ｊとスリット２５ｆの間隔が第２長孔２５ｋとスリット２５ｆの間隔より短く形成されたパンフレットである。
この請求項４に係る発明では、押し戻し紙片２８の他端を第２長孔２５ｋから引き出して伸張させると、伸張する際に押し戻し紙片２８は封入物２７を押し戻してスリット２５ｆから突出させる。押し戻し紙片２８が完全に伸張すると第１長孔２５ｊから第２長孔２５ｋに向かって開かれた一対の紙片２２，２３に近づくように傾斜する。その傾斜により封入物２７は第２長孔２５ｋが形成された傾斜面２５ｃに沿って突出して顧客の興味を引く。
【００１１】
請求項５に係る発明は、請求項３又は４に係る発明であって、一対の紙片２２，２３を折り畳んだときスリット２５ｆに挿通された封入物２７の先端に対応する押し戻し紙片２８に複数本の補助折り目が第１折り目２１ａと平行に形成されたパンフレットである。
この請求項５に係る発明では、スリット２５ｆに挿通された封入物２７の先端形状に相応して押し戻し紙片２８が折り畳まれ、折り畳まれた押し戻し紙片２８がふくらむことに起因するパンフレットのふくらみを防止する。
【００１２】
請求項６に係る発明は、請求項１ないし５いずれかに係る発明であって、図１０に示すように、第１折り目２１ａと平行な第３折り目２５ｍ，２５ｍにより折り返された補助傾斜部２５ｎ，２５ｎが一対の傾斜部２５ｂ，２５ｃの頂部にそれぞれ形成され、補助傾斜部２５ｎ，２５ｎの先端縁が第２折り目２５ａを介して接続されたパンフレットである。
請求項７に係る発明は、長方形状の１枚のベース用シート２１を２以上に折畳むことにより連続して形成された少なくとも２枚の紙片２２，２３，２４を有するパンフレットであって、少なくとも２枚の紙片２２，２３，２４のうち隣接する一対の紙片２２，２３を折り畳んだとき一対の紙片２２，２３間の第１折り目２１ａと平行な第２折り目２５ａを介して逆方向に折り畳まれる補助シート２５の両側部が第１折り目２１ａから所定の隙間をあけて一対の紙片２２，２３の内面にそれぞれ接着され、補助シート２５に一対の紙片２２，２３の開いた状態で第２折り目２５ａを頂部として接続する一対の傾斜部２５ｂ，２５ｃが形成され、第２折り目２５ａ又は一対の傾斜部２５ｂ，２５ｃのいずれか一方又は双方に封入物２７を挿通可能なスリット２５ｆが第１折り目２１ａと平行に形成され、第１折り目２１ａで折り畳んだ一対の紙片２２，２３を開くときに第２折り目２５ａに接近する第１折り目２１ａにより一対の傾斜部２５ｂ，２５ｃの間に存在する封入物２７の先端が押し戻されて封入物２７がスリット２５ｆから突出するように構成され、第１折り目２１ａと平行な第３折り目２５ｍ，２５ｍにより折り返された補助傾斜部２５ｎ，２５ｎが一対の傾斜部２５ｂ，２５ｃの頂部にそれぞれ形成され、補助傾斜部２５ｎ，２５ｎの先端縁が第２折り目２５ａを介して接続されたパンフレットである。
この請求項６及び７に係る発明では、補助シート２５に複数のスリット２５ｆを形成することが可能になり、このような補助シート２５を有するパンフレット２０では比較的多くの封入物２７を同時に封入することが可能になる。
【００１３】
請求項８に係る発明は、請求項１ないし７いずれかに係る発明であって、図１に示すように、少なくとも２枚の紙片１２，１３のうち隣接する一対の紙片１２，１３の周縁を接着することにより封筒が形成されるパンフレットである。
この請求項８に係る発明では、一対の紙片１２，１３の周縁を接着して封滅することにより封筒が形成されるので、パンフレットを新たに封筒に入れずに郵送することができる。
【００１４】
【発明の実施の形態】
次に本発明の第１の実施の形態を図面に基づいて説明する。
図１に示すように、パンフレット１０は長方形状の１枚のベース用シート１１を有し、このシート１１には横方向で１回折って２つに折畳むことにより、左から順に表紙部を形成する第１紙片１２及び裏紙部を形成する第２紙片１３が形成される。図１の符号１１ａはベース用シート１１の第１折り目である。ここで図１に示されるベース用シート１１のうち図に現れている面を内面とし、図に現れていない面を表面とする。このベース用シート１１の表面にはパンフレット１０を送る際の宛先と送り主等が印刷され、ベース用シート１１の内面及び後述する補助シート１４には封入物に関する情報がそれぞれ印刷される。
【００１５】
隣接する一対の紙片１２，１３の内面には補助シート１４の両側部がそれぞれ接着される。この実施の形態における補助シート１４は第２紙片１３に連続する紙片（図２）により形成され、補助シート１４は第１及び第２紙片１２，１３を折り畳んだとき逆方向に折り畳まれるように折り曲げられる。補助シート１４の折り畳みは、一対の紙片１２，１３間の第１折り目１１ａと平行な第２折り目１４ａを介して行われ、折り畳んだ一対の紙片１２，１３を開いたときこの第２折り目１４ａを頂部として接続する一対の傾斜部１４ｂ，１４ｃが形成される。補助シート１４の両側部の接着は一対の傾斜部１４ｂ，１４ｃに連設された一対の接着片１４ｄ，１４ｅを介して行われ、一対の接着片１４ｄ，１４ｅは一対の傾斜部１４ｂ，１４ｃの下縁が第１折り目１１ａから所定の隙間をあけて位置するように一対の紙片１２，１３の内面にそれぞれ接着される。この実施の形態で使用する接着剤はホットメルト型接着剤であり、この接着剤は熱可塑性樹脂を主成分とし、常温では固体であり、８０〜１５０℃に加熱することにより溶融して接着力を発生し、更に冷却固化して接着力を発揮するように剥離不能に構成される。
【００１６】
第２折り目１４ａの中央部分には封入物１６を挿通可能なスリット１４ｆが第１折り目１１ａと平行に形成される。この実施の形態における封入物はコンパクトディスク１６である。一方、スリット１４ｆに対応する第１折り目１１ａには、封入物であるコンパクトディスク１６が通過不能な切り込み１１ｂが形成される。コンパクトディスク１６は第２折り目１４ａに形成されたスリット１４ｆに挿通され、スリット１４ｆに挿通されたコンパクトディスク１６の先端は第１折り目１１ａに形成された切り込み１１ｂから突出可能に構成される。図２（ｃ）に示すように、コンパクトディスク１６のスリット１４ｆに挿通された部分は、一対の紙片１２，１３を折り畳んだとき一対の傾斜部１４ｂ，１４ｃの間に挟まれ、コンパクトディスク１６は一対の紙片１２，１３に切り込み１１ｂから突出した先端を除く全ての部分が一対の傾斜部１４ｂ，１４ｃとともに挟まれるように構成される。
【００１７】
図１に戻って、接着片１４ｄが剥離不能に接着された第１紙片１２における内面の上縁，下縁及び一方の側縁（第１折り目１１ａとは反対側の側縁）には第１接着剤層１８がそれぞれ形成され、第２紙片１３内面の上縁，下縁及び一方の側縁（第１折り目１１ａとは反対側の側縁）には第２接着剤層１９がそれぞれ形成される。第１及び第２接着剤層１８，１９は植物ゴムを主成分とする透明な糊で構成され、接着後引き剥がすとベース用シート１１が破けずに第１紙片１２と第２紙片１３を簡単に剥離してその第１及び第２紙片１２，１３を開くことができるように剥離可能に構成される。
【００１８】
このように構成されたパンフレットの組立手順を説明する。
図１及び図２（ａ）に示すように、第１及び第２紙片１２，１３を開いた状態でコンパクトディスク１６をスリット１４ｆにその先端が第１折り目１１ａの切り込み１１ｂから突出するまで挿通する。その後、ベース用シート１１を第１折り目１１ａで図２（ｂ）に示すように折曲げる。ベース用シート１１を折曲げると第２折り目１４ａを介して補助シート１４は逆方向に折り畳まれ、第２折り目１４ａは第１折り目１１ａから離間する。このため、ベース用シート１１を折曲げる際にコンパクトディスク１６の先端を第１折り目１１ａの切り込み１１ｂから突出するように付勢する。このように付勢した状態でベース用シート１１を更に折曲げると、図２（ｃ）に示すように、コンパクトディスク１６のスリット１４ｆに挿通された部分は一対の傾斜部１４ｂ，１４ｃの間に挟まれ、コンパクトディスク１６は切り込み１１ｂから突出した先端を除く全ての部分が一対の傾斜部１４ｂ，１４ｃとともに一対の紙片１２，１３に挟まれる。従って、一対の紙片１２，１３の幅方向寸法よりコンパクトディスク１６の直径が大きくても、そのコンパクトディスク１６を有効に一対の紙片１２，１３に挟むことができる。その後、第１紙片１２及び第２紙片１３を第１及び第２接着剤層１８，１９（図１）を介して剥離可能に接着することにより、コンパクトディスク１６が封滅されたパンフレット１０が形成される。
【００１９】
このように構成されたパンフレット１０に宛先を印刷して広告主が投函して郵送するか、或いは街頭で配布したり、若しくは郵送によらない便により宅配することにより顧客に届ける。このパンフレット１０を受け取った顧客がこのパンフレット１０を開封し、折り畳んだ一対の紙片１２，１３を開く。すると、補助シート１４の一対の傾斜部１４ｂ，１４ｃは徐々にその間隔を広げ、第２折り目１４ａに第１折り目１１ａが接近する。図２（ｂ）に示すように、第２折り目１４ａに接近する第１折り目１１ａにより一対の傾斜部１４ｂ，１４ｃの間に存在するコンパクトディスク１６は押し戻され、図１及び図２（ａ）に示すように、コンパクトディスク１６は第２折り目１４ａに形成された２スリット１４ｆから突出する。これを見た顧客はそのコンパクトディスク１６に興味を示し、そのコンパクトディスク１６をスリット１４ｆから引き出すとともに、ベース用シート１１及び補助シート１４に印刷された情報を読む。この結果、顧客におけるパンフレット１０の滞留期間も延びる。
【００２０】
なお、上述した第１の実施の形態では、スリット１４ｆに対応する第１折り目１１ａに封入物１６が通過不能な切り込み１１ｂを形成して、一対の紙片１２，１３の幅方向寸法より大きな封入物を一対の紙片１２，１３に挟んで封滅する場合の例を示したが、一対の紙片１２，１３が封入物１６を十分に挟んで封滅し得るものであれば、図３に示すように、封入物１６が通過不能な切り込み１１ｂを第１折り目１１ａに形成しなくてもよい。
また、上述した第１の実施の形態では、第２折り目１４ａにスリット１４ｆを形成したが、封入物を挿通するためのスリットは一対の傾斜部に形成しても良く、図３に示すように第２折り目１４ａ及び一対の傾斜部１４ｂ、１４ｃの双方にそれぞれスリット１４ｆ，１４ｇを形成しても良い。封入物を挿通するためのスリット１４ｆ，１４ｇを第２折り目１４ａ及び一対の傾斜部１４ｂ、１４ｃの双方にそれぞれ形成すると、複数種類の封入物１６，１６ａ，１６ｂを単一のパンフレットに封滅することができ、折り畳んだ一対の紙片１２，１３を開く際に第２折り目１４ａに接近する第１折り目１１ａにより、図４に示すように、それら複数種類の封入物１６，１６ａ，１６ｂをそれぞれのスリット１４ｆ，１４ｇから同時に突出させることができる。
【００２１】
図５〜図７は本発明の第２の実施の形態を示す。図面中上述した実施の形態と同一符号は同一部品を示し、繰り返しての説明を省略する。
図５に示すように、パンフレット１０は長方形状の１枚のベース用シート１１を有し、このシート１１には２つに折畳むことにより、第１紙片１２及び第２紙片１３が形成される。図５の符号１１ａはベース用シート１１の第１折り目である。隣接する一対の紙片１２，１３の内面には、第２紙片１３に連続する紙片（図６）により形成された補助シート１４の両側部がそれぞれ接着される。第１及び第２紙片１２，１３を折り畳んだとき、補助シート１４は第１折り目１１ａと平行な第２折り目１４ａを介して逆方向に折り畳まれるように折り曲げられ、折り畳んだ一対の紙片１２，１３を開いたときこの第２折り目１４ａを頂部として接続する一対の傾斜部１４ｂ，１４ｃが形成される。一対の傾斜部１４ｂ，１４ｃの下縁は第１折り目１１ａから所定の隙間をあけて位置するように一対の紙片１２，１３の内面にそれぞれ接着される。
【００２２】
第２折り目１４ａには封入物であるコンパクトディスク１６を挿通可能なスリット１４ｆが第１折り目１１ａと平行に形成される。スリット１４ｆ近傍の一対の傾斜部１４ｂ，１４ｃには第２折り目１４ａに平行に第１及び第２長孔１５ａ，１５ｂがそれぞれ形成され、長尺シート１７がこの第１及び第２長孔１５ａ，１５ｂに挿通される。長尺シート１７の両端部には比較的広い広告面積を有するメッセージ部１７ａ，１７ｂが形成され、一対の紙片１２，１３を折り畳んだとき、スリット１４ｆに挿通されたコンパクトディスク１６の先端を覆うようにその一対の紙片１２，１３と同方向に折り畳まれるように構成される。図７に示すように、この実施の形態における第１及び第２長孔１５ａ，１５ｂは、第２折り目１４ａ方向に互いにずれて一対の傾斜部１４ｂ，１４ｃにそれぞれ形成され、この第１及び第２長孔１５ａ，１５ｂに挿通された長尺シート１７は、一対の紙片１２，１３と同方向に折り畳まれた状態で略Ｖ字状を形成するように所定の角度で折り畳まれるように構成される。
【００２３】
長尺シート１７が第１及び第２長孔１５ａ，１７ｂに挿通された状態で、封入物であるコンパクトディスク１６は第２折り目１４ａに形成された第１スリット１４ｆに挿通される。図６（ｃ）に示すように、第１及び第２長孔１５ａ，１７ｂに挿通された長尺シート１７の中央部分はスリット１４ｆに挿通されたコンパクトディスク１６の先端により押され、一対の紙片１２，１３と同方向に折り曲げられ、その後一対の紙片１２，１３を折り畳んだとき、スリット１４ｆに挿通されたコンパクトディスク１６の先端を覆うようにその一対の紙片１２，１３と同方向に折り畳まれる。一方、コンパクトディスク１６は、畳まれた長尺シート１７によりその先端が覆われ、その状態で一対の傾斜部１４ｂ，１４ｃの間に挟まれる。その状態でコンパクトディスク１６全体は一対の紙片１２，１３に挟まれるように構成される。
【００２４】
このように構成されたパンフレットの組立手順を説明する。
図５及び図６（ａ）に示すように、第１及び第２紙片１２，１３を開いた状態で長尺シート１７を第１及び第２長孔１５ａ，１５ｂに挿通し、その後コンパクトディスク１６を第１スリット１４ｆにその先端が第１折り目１１ａに当接するまで挿通する。これにより長尺シート１７の中央部分はコンパクトディスク１６の先端により押され、一対の紙片１２，１３と同方向に折り曲げられる。その後、ベース用シート１１を第１折り目１１ａで図６（ｂ）に示すように折曲げる。ベース用シート１１を折曲げると第２折り目１４ａを介して補助シート１４は逆方向に折り畳まれ、第２折り目１４ａは第１折り目１１ａから離間する。このため、ベース用シート１１を折曲げる際にコンパクトディスク１６の先端を第１折り目１１ａに当接させるように付勢する。このように付勢した状態でベース用シート１１を更に折曲げると、図６（ｃ）に示すように、コンパクトディスク１６の先端を覆うように長尺シート１７は一対の紙片１２，１３と同方向に折り畳まれ、スリット１４ｆに挿通されたコンパクトディスク１６は一対の傾斜部１４ｂ，１４ｃの間に先端が挟まれた状態で一対の紙片１２，１３に全体が挟まれる。その後、第１紙片１２及び第２紙片１３を第１及び第２接着剤層１８，１９（図１）を介して剥離可能に接着することにより、コンパクトディスク１６が封滅されたパンフレット１０が形成される。
【００２５】
このように構成されたパンフレット１０に宛先を印刷して広告主が投函して郵送するか、或いは街頭で配布したり、若しくは郵送によらない便により宅配することにより顧客に届ける。このパンフレット１０を受け取った顧客がこのパンフレット１０を開封し、折り畳んだ一対の紙片１２，１３を開く。すると、補助シート１４の一対の傾斜部１４ｂ，１４ｃは徐々にその間隔を広げ、第２折り目１４ａに第１折り目１１ａが接近する。図６（ｂ）に示すように、第２折り目１４ａに接近する第１折り目１１ａにより一対の傾斜部１４ｂ，１４ｃの間に存在するコンパクトディスク１６の先端及び長尺シート１７の中央部分は押し戻され、図５及び図６（ａ）に示すように、コンパクトディスク１６は第２折り目１４ａに形成されたスリット１４ｆから突出し、長尺シート１７の両端に形成されたメッセージ部１７ａ，１７ｂは第１及び第２長孔１５ａ，１５ｂから突出する。
【００２６】
特に、この実施の形態における第１及び第２長孔１５ａ，１５ｂは、第２折り目１４ａ方向に互いにずれて形成され、長尺シートは略Ｖ字状を形成するように所定の角度で折り畳まれているので、長尺シート１７の中央部分が押し戻されて第１及び第２長孔１５ａ，１５ｂからメッセージ部１７ａ，１７ｂが突出する際に、見る位置によりメッセージ部１７ａ，１７ｂは図７の実線矢印で示すように互いに広がるかのような錯覚を顧客に与える。これを見た顧客はそのコンパクトディスク１６に興味を示し、そのコンパクトディスク１６をスリット１４ｆから引き出すとともに、第１及び第２長孔１５ａ，１５ｂから突出したメッセージ部１７ａ，１７ｂに印刷された説明及びベース用シート１１及び補助シート１４に印刷された情報を読む。この結果、顧客におけるパンフレット１０の滞留期間も延びる。
【００２７】
図８及び図９は本発明の第３の実施の形態を示す。図面中上述した実施の形態と同一符号は同一部品を示す。
図８に示すように、パンフレット２０は長方形状の１枚のベース用シート２１を有し、このシート２１をその横方向で２回折って３つに折畳むことにより、左から順に内紙部を形成する第１紙片２２、表紙部を形成する第２紙片２３及び裏紙部を形成する第３紙片２４が形成される。図８の符号２１ａは内紙部及び表紙部を形成して隣接する一対の紙片２２，２３の間の第１折り目である。ここで図８に示されるベース用シート２１のうち図に現れている面を内面とし、図に現れていない面を表面とする。表紙部を形成する紙片２３には窓孔２３ａが形成され、その窓孔２３ａは透明フィルム２３ｂにより内面側から封止される。裏紙部を形成する紙片２４の表面にはパンフレット１０を送る送り主等が印刷される。内紙部を形成する紙片２２の表面及び内面、表紙部及び裏紙部を形成する紙片２３，２４の内面、及び後述する補助シート２５には封入物に関する情報がそれぞれ印刷される。
【００２８】
この一対の紙片２２，２３の内面には内紙部２２に連続する紙片からなる補助シート２５の両側部がそれぞれ接着される（図９）。補助シート２５は第１及び第２紙片２２，２３と逆方向に折り畳まれるように折り曲げられ、その折り畳みは一対の紙片２２，２３間の第１折り目２１ａと平行な第２折り目２５ａを介して行われる。補助シート２５には折り畳んだ一対の紙片２２，２３を開いたときこの第２折り目２５ａを頂部として接続する一対の傾斜部２５ｂ，２５ｃが形成される。補助シート２５の両側部の接着は一対の傾斜部２５ｂ，２５ｃに連設された一対の接着片２５ｄ，２５ｅを介して行われ、一対の接着片２５ｄ，２５ｅは一対の傾斜部２５ｂ，２５ｃの下縁が第１折り目２１ａから所定の隙間をあけて位置するように一対の紙片２２，２３の内面にそれぞれ接着される。
【００２９】
ここで、内紙部に連続する接着片２５ｄはその接着片２５ｄ全体がその紙片１２の内面に接着される。一方、表紙部を形成する紙片２３に接着される接着片２５ｅは上縁及び下縁のみが紙片２３に接着され、接着片２５ｅはその紙片２３とともに返信用のはがき２６が挿入可能なポケットが形成される。はがき２６がポケットに挿入された状態で窓孔２３ａに対向する部分にはこのはがき２６の差出人欄２６ａが設けられ、この差出人欄にはこのパンフレットの郵送先の住所及び受取人の氏名が印刷される。また、接着片２５ｅの側縁は窓孔２３ａの一部が表出するように比較的大きな円弧を描いて切り欠かれ、はがき２６が挿入されているか否かを一目して判別可能に構成される。
【００３０】
補助シート２５における第２折り目２５ａの中央には封入物を挿通可能なスリット２５ｆが形成される。この実施の形態における封入物は商品情報が記載された小冊子２７であり、このスリット２５ｆ近傍の一対の傾斜部２５ｂ，２５ｃには第２折り目２５ａに平行に第３及び第４長孔２５ｊ，２５ｋが互いに対向するようにそれぞれ形成される。この第３及び第４長孔２５ｊ，２５ｋには比較的柔軟な押し戻し紙片２８が挿通され、押し戻し紙片２８の一端は第３長孔２５ｊの孔縁に接着される（図９）。小冊子２７をスリット２５ｆに挿通すると、押し戻し紙片２８はその柔軟性からその小冊子２７の先端に押されて図９（ｂ）に示すように湾曲し、その状態で一対の紙片２２，２３を折り畳むと、押し戻し紙片２８は一対の傾斜部２５ｂ，２５ｃの間に存在する小冊子２７の先端を覆うようにして一対の紙片２２，２３と同方向に折り畳まれるように構成される。
【００３１】
押し戻し紙片２８は、このように折り畳まれた状態で他端が第４長孔２５ｋから突出するに十分な長さに形成される。押し戻し紙片２８の他端は第４長孔２５ｋの孔縁に係止可能に折り曲げられ、折り曲げられた部分にはこの部分をパンフレット２０の受取人が引っ張ることを喚起させる文言が印刷される。図示しないが、押し戻し紙片２８が折り畳まれた状態で小冊子２７の先端に対応する部分には複数本の補助折り目が第１折り目２１ａと平行に形成され、比較的厚い小冊子２７がスリット２５ｆに挿通された場合でもその小冊子２７の厚さに応じて折り畳まれるように形成される。一方、第３長孔２５ｊとスリット２５ｆの間隔は第４長孔２５ｋとスリット２５ｆの間隔より短くなるように第３及び第４長孔２５ｊ，２５ｋは一対の傾斜部２５ｂ，２５ｃに形成され、押し戻し紙片２８の他端を第４長孔２５ｋから引き出して伸張させると、伸張した押し戻し紙片２８は第３長孔２５ｊから第４長孔２５ｋに向かって開かれた一対の紙片２２，２３に近づくように傾斜して伸張するように構成され、伸張する際に押し戻し紙片２８はスリット２５ｆに挿通された小冊子２７を押し戻すように構成される。
【００３２】
このように構成されたパンフレットの組立手順を説明する。
先ず、接着片２５ｅと紙片２３により形成されたポケットに返信用のはがき２６を図８の実線矢印で示すように挿入し、はがき２６の差出人欄２６ａに印刷されたパンフレットの郵送先の住所及び受取人の氏名が窓孔２３ａから視認できるように対向させる。また、小冊子２７をスリットに挿通させて押し戻し紙片２８をその先端で押して湾曲させる。図示しないが、その状態で一対の紙片２２，２３を折り畳み、小冊子２７の先端を覆うようにして押し戻し紙片２８を一対の紙片２２，２３と同方向に折り畳む。その後、裏紙部を形成する紙片２４を内紙部を構成する紙片２２に重ねるように折り曲げて第１の実施の形態と同様に隣接する一対の紙片２３，２４の周縁を剥離可能に接着することによりパンフレット２０からなる封筒を形成する。
【００３３】
このパンフレット２０からなる封筒は投函することにより窓孔２３ａから表出する送り先に郵送され、このパンフレット２０を受け取った顧客がこのパンフレット２０を開封し、折り畳んだ一対の紙片２２，２３を開くと、第２折り目２５ａに接近する第１折り目２１ａにより小冊子２７は押し戻し紙片２８を介してその先端が押し戻される。これにより、小冊子２７はスリット２５ｆから突出するとともに、第２折り目２５ａに接近する第１折り目２１ａにより押し戻し紙片２８も押し戻されてその他端が第４長孔２５ｋから突出する。これを見た顧客はその小冊子２７に興味を示すとともに、第４長孔２５ｋから突出した押し戻し紙片２８の他端の折り曲げられた部分に印刷された文言に喚起され、その他端を引っ張る。押し戻し紙片２８の他端が引っ張られると、押し戻し紙片２８は伸張し、伸張する際に押し戻し紙片２８はスリット２５ｆに挿通された小冊子２７を押し戻して第２折り目２１ａに形成されたスリット２５ｆからその小冊子２７を突出させる。そして押し戻し紙片２８が完全に伸張するとその傾斜により小冊子２７は第４長孔２５ｋが形成された傾斜面２５ｃに沿って突出し、パンフレット２０の受取人はその突出した小冊子２７をスリット２５ｆから取り出すとともにベース用シート２１及び補助シート２５に印刷された情報を読む。この結果、顧客におけるパンフレット２０の滞留期間も延びる。
【００３４】
ベース用シート２１及び補助シート２５に印刷された情報から小冊子２７に記載された商品の購入を欲する顧客は、接着片２５ｅと紙片２３により形成されたポケットから返信用のはがき２６を取り出し、その欲する商品名を記載する。ここで、はがき２６には予めそのはがき２６の受取人であるパンフレット２０の発送人が宛先欄に印刷されており、はがき２６の差出人欄には顧客であるパンフレット２０の受取人の氏名が印刷されているため、はがき２６に欲する商品名を記載した後、パンフレット２０の受取人は直ちにそのはがき２６を投函することができ、新たに自己の住所及び氏名等をそのはがき２６に記載する必要はない。
【００３５】
なお、上述した第３の実施の形態では、パンフレット２０からなる封筒を投函することにより郵送する場合を示したが、このパンフレット２０は街頭で配布してもよく、若しくは郵送によらない便により宅配することにより顧客に届けてもよい。郵送によらない場合には、紙片２３に形成された窓孔２３ａを透明フィルム２３ｂで封止することは必ずしも必要でなく、窓孔２３ａを透明フィルム２３ｂで封止することなくはがき２６をポケットに挿入したパンフレット２０を街頭で配布してもよい。
【００３６】
また、上述した第１、第２及び第３の実施の形態では、第２折り目１４ａ，２５ａを頂部として接続する一対の傾斜部１４ｂ，１４ｃ，２５ｂ，２５ｃを補助シート１４，２５に形成したが、図１０に示すように、第１折り目２１ａと平行な第３折り目２５ｍ，２５ｍにより折り返された補助傾斜部２５ｎ，２５ｎが一対の傾斜部２５ｂ，２５ｃの頂部にそれぞれ形成され、その補助傾斜部２５ｎ，２５ｎの先端縁を第２折り目２５ａを介して接続して断面略Ｍ字状に折り畳まれるように補助シート２５を形成しても良い。このような補助シート２５では複数のスリット２５ｆを形成することが可能になり、このような補助シート２５を有するパンフレット２０では比較的多くの封入物２７を同時に封入することが可能になる。
更に、上述した第１及び第２の実施の形態では封入物としてコンパクトディスク１６を例示し、第３の実施の形態では封入物として小冊子２７を例示したが、パンフレットに封入可能な物であれば、封入物はこれらのコンパクトディスクや小冊子の他に、カード，優待券，商品カタログ、商品見本、郵便払込取扱票、契約書、申込書、有価証券、注文書、はがき等であってもよい。
【００３７】
【発明の効果】
以上述べたように、本発明によれば、一対の紙片を折り畳んだとき逆方向に折り畳まれる補助シートの両側部を一対の紙片の内面にそれぞれ接着し、補助シートの一対の傾斜部又はその折り目のいずれか一方又は双方に封入物を挿通可能なスリットを形成し、一対の紙片を開くときに封入物がスリットから突出するように構成したので、開くときにスリットから突出する封入物により開いた受取人に興味を持たせることができ、この受取人における滞留期間を延すことができる。この場合、スリットに対応する第１折り目に封入物が通過不能の切り込みを形成すれば、一対の紙片の幅方向寸法より大きい封入物を封滅することができる。また、スリット近傍の一対の傾斜部に第１及び第２長孔を形成して、両端部にメッセージ部が形成された長尺シートを挿通すれば、封入物とともに第１及び第２長孔からメッセージ部を突出させることができ、長尺シートが略Ｖ字状に所定の角度で折り畳まれるように構成されすれば、見る位置によりメッセージ部が互いに広がるかのような錯覚を顧客に与えることもできる。
【００３８】
また、一対の傾斜部の頂部にそれぞれ形成された補助傾斜部の先端縁が第２折り目を介して接続されたＭ字状の補助シートを使用し、複数のスリットを補助シートに形成すれば、単一のパンフレットに比較的多くの封入物を同時に封入することが可能になり、少なくとも２枚の紙片のうち隣接する一対の紙片の周縁を接着することにより封筒を形成すれば、パンフレットを新たに封筒に入れずに郵送することもできる。
【００３９】
更に、スリット近傍の一対の傾斜部に第３及び第４長孔をそれぞれ形成し、一端が第３長孔の孔縁に接着して第３及び第４長孔に押し戻し紙片を挿通し、スリットに挿通されて一対の傾斜部の間に存在する封入物の先端を覆うようにその押し戻し紙片を折り畳み、他端を第４長孔から引き出すことにより伸張する押し戻し紙片に押し戻されてスリットから封入物が突出するように構成すれば、押し戻し紙片が伸張する際にスリットから突する封入物を見た顧客に興味を持たせることができ、この受取人における滞留期間を更に延すことができる。この場合、第３長孔とスリットの間隔を第４長孔とスリットの間隔より短く形成すれば、完全に伸張した押し戻し紙片は第３長孔から第４長孔に向かって傾斜し、その傾斜により封入物を第４長孔が形成された傾斜面に沿って突出させて顧客の興味を引くことができる。また、封入物の先端に対応する押し戻し紙片に複数本の補助折り目を形成すれば、封入物の先端形状に相応して押し戻し紙片を折り畳むことができ、押し戻し紙片がふくらむことに起因するパンフレットのふくらみを防止することができる。
【図面の簡単な説明】
【図１】本発明第１実施形態のパンフレットが開封された状態を示す斜視図。
【図２】そのパンフレットが開閉する状態を示す図１のＡ−Ａ線断面図。
【図３】第２折り目と傾斜部の双方にスリットが形成された例を示す図１に対応する斜視図。
【図４】図３のＢ−Ｂ線断面図。
【図５】本発明第２実施形態のパンフレットが開封された状態を示す斜視図。
【図６】その封入物がスリットから突出する状態を示す図５のＣ−Ｃ線断面図。
【図７】開封されたそのパンフレットの正面図。
【図８】本発明第３実施形態のパンフレットが開封された状態を示す斜視図。
【図９】その封入物がスリットから突出する状態を示す図８のＤ−Ｄ線断面図。
【図１０】別の補助シートが使用された図９に対応する断面図。
【符号の説明】
１０，２０パンフレット
１１，２１ベース用シート
１１ａ，２１ａ第１折り目
１１ｂ切り込み
１２，２２第１紙片
１３，２３第２紙片
１４，２５補助シート
１４ａ，２５ａ第２折り目
１４ｂ，１４ｃ，２５ｂ，２５ｃ一対の傾斜部
１４ｆ，１４ｇ，２５ｆスリット
１５ａ第１長孔
１５ｂ第２長孔
１６コンパクトディスク（封入物）
１７長尺シート
１７ａ，１７ｂメッセージ部
２５ｊ第３長孔
２５ｋ第４長孔
２５ｍ第３折り目
２５ｎ補助傾斜部
２７小冊子（封入物）
２８押し戻し紙片[0001]
BACKGROUND OF THE INVENTION
The present invention relates to a pamphlet capable of storing an inclusion such as a card, a coupon, a product catalog, a product sample, a booklet, or a compact disc. More specifically, it relates to a pamphlet that also serves as an envelope that can be distributed on the street or mailed such as direct mail.
[0002]
[Prior art]
In recent years, direct mail has been widely adopted as an advertising means for promoting product purchases by providing product information by mail only to customers that need to be appealed by advertisers. When a large amount of product information is delivered to a customer by direct mail, an envelope such as a card, a coupon, a product catalog, a product sample, or a booklet is enclosed in an envelope.
On the other hand, in order for the advertiser to provide product information, an employee hired by the advertiser on a busy street may distribute a pamphlet to an unspecified number of passersby.
[0003]
[Problems to be solved by the invention]
However, in recent years when information has been flooded, in the case of direct mail using the above-mentioned conventional envelope, even if the recipient opens the direct mail, the contents may be discarded without being read well. There is an inconvenience that the residence time is extremely short.
In addition, in the conventional distribution of pamphlets on the streets, passers-by may not readily receive the pamphlets, and may be received and discarded without reading the contents.
It is an object of the present invention to provide a pamphlet that can interest an open recipient and extend the residence period at this recipient.
Another object of the present invention is to provide a pamphlet that can be mailed without being put in a new envelope.
[0004]
[Means for Solving the Problems]
  As shown in FIG. 1, the invention according to claim 1 is a pamphlet having at least two paper pieces 12 and 13 that are continuously formed by folding a rectangular base sheet 11 into two or more. It is.
  The characteristic point is that when a pair of adjacent paper pieces 12 and 13 of at least two paper pieces 12 and 13 are folded, a second fold line 14a parallel to the first fold line 11a between the pair of paper pieces 12 and 13 is used. Both sides of the auxiliary sheet 14 folded in the opposite direction are bonded to the inner surfaces of the pair of paper pieces 12 and 13 with a predetermined gap from the first fold line 11a, respectively, and the pair of paper pieces 12 and 13 are opened on the auxiliary sheet 14 Thus, a pair of inclined portions 14b and 14c are formed to connect the second fold line 14a as a top portion, and a slit 14f through which the inclusion 16 can be inserted into one or both of the second fold line 14a and the pair of inclined portions 14b and 14c. A first fold 11a that is formed in parallel with the first fold 11a and approaches the second fold 14a when the pair of paper pieces 12, 13 folded at the first fold 11a is opened. More pair of inclined portions 14b, enclosure 16 is pushed back the tip of the enclosure 16 that exists between the 14c is configured to protrude from the slit 14fThe
As shown in FIGS. 5 and 7, first and second elongated holes 15a and 15b are formed in the pair of inclined portions 14b and 14c in the vicinity of the slit 14f in parallel with the second fold line 14a, respectively. When the long sheet 17 formed with the portions 17a and 17b is inserted into the first and second elongated holes 15a and 15b and the pair of paper pieces 12 and 13 are folded, the elongated sheet 17 is inserted into the slit 14f and the pair of inclined portions 14b and 14c. The long sheet 17 is folded in the same direction so as to cover the tip of the inclusion 16 existing between the two and the second fold 14a approaching the second fold 14a when the pair of paper pieces 12, 13 folded at the first fold 11a is opened. The central portion of the long sheet 17 existing between the pair of inclined portions 14b and 14c is pushed back by the first fold 11a, so that the message portions 17a and 17b become the first and second elongated holes 15a and 1b. configured so as to protrude b. From
[0005]
In the pamphlet described in claim 1, when the pair of paper pieces 12 and 13 which are opened and folded is opened, the first fold 11 a approaches the second fold 14 a, and the inclusion 16 is inserted by the first fold 11 a. Is pushed back and protrudes from a slit 14f formed in one or both of the inclined portion 14c and the second fold line 14a. The customer who sees this is interested in the inclusion 16 and reads the information printed on the base sheet 11 and the auxiliary sheet 14.
[0007]
  Also,When the pair of paper pieces 12 and 13 that are opened and folded are opened, the first fold 11a approaches the second fold 14a, and the central portion of the long sheet 17 is pushed back together with the inclusion 16 by the first fold 11a. The message portions 17a and 17b protrude from the first and second elongated holes 15a and 15b formed in the pair of inclined portions 14b and 14c. The customer who sees this is interested in the inclusion 16 and reads the information printed on the base sheet 11 and the auxiliary sheet 14.
[0008]
  Claim 2The invention according toClaim 1This is a pamphlet configured such that when the pair of paper pieces 12 and 13 are folded, the long sheet 17 is folded into a substantially V shape at a predetermined angle.
  thisClaim 2In the invention according to FIG. 7, when the central portion of the long sheet 17 is pushed back and the message portions 17a and 17b protrude from the first and second elongated holes 15a and 15b, the message portions 17a and 17b are shown in FIG. Give the customer the illusion of spreading each other as shown by the solid arrows, and call the customer's attention.
[0009]
  The invention according to claim 3As shown in FIG.A pamphlet having at least two paper pieces 22, 23, 24 continuously formed by folding one rectangular base sheet 21 into two or more, wherein at least two paper pieces 22, 23, When the pair of adjacent paper pieces 22 and 23 of 24 are folded, both sides of the auxiliary sheet 25 folded in the reverse direction via the second fold 25a parallel to the first fold 21a between the pair of paper pieces 22 and 23 are first. A pair of slopes that are bonded to the inner surfaces of the pair of paper pieces 22 and 23 with a predetermined gap from the first fold line 21a, and are connected to the auxiliary sheet 25 with the second fold line 25a as the top portion with the pair of paper pieces 22 and 23 open. The first and second slits 25f are formed so that the inclusion 27 can be inserted into one or both of the second fold 25a and the pair of inclined portions 25b and 25c. When the pair of paper pieces 22 and 23 folded in the first fold 21a is opened, the first fold 21a that approaches the second fold 25a is present between the pair of inclined portions 25b and 25c. The tip of the inclusion 27 is pushed back so that the inclusion 27 protrudes from the slit 25f.First and second elongated holes 25j, 25k are formed in a pair of inclined portions 25b, 25c in the vicinity of the slit 25f in parallel with the second fold 25a, respectively, and one end is bonded to the hole edge of the first elongated hole 25j. And when the pair of paper pieces 22 and 23 are folded, the push-back paper piece 28 is inserted into the second long holes 25j and 25k, and when inserted into the slit 25f, the tip of the inclusion 27 existing between the pair of inclined portions 25b and 25c is inserted. A pamphlet configured so that the push-back paper piece 28 is folded in the same direction so as to be covered, and the other end is pulled out from the second long hole 25k and pushed back by the push-back paper piece 28 to be extended, and the inclusion 27 protrudes from the slit 25f. is there.
  thisClaim 3In the invention according to the above, when the pamphlet 20 is opened and the pair of paper pieces 22 and 23 are opened, the inclusion 27 protrudes from the slit 25f. When the customer pulls the other end of the push-back paper piece 28, the push-back paper piece 28 expands. When the customer pulls the push-back paper piece 28, the push-back paper piece 28 pushes back the inclusion 27 inserted through the slit 25f and from the slit 25f formed in the second fold 21a. Make it protrude. The customer who sees this is interested in the inclusion 27 and reads the information printed on the base sheet 21 and the auxiliary sheet 25.
[0010]
  Claim 4The invention according toClaim 3This is a pamphlet in which the distance between the first long hole 25j and the slit 25f is shorter than the distance between the second long hole 25k and the slit 25f.
  thisClaim 4In the invention according to the above, when the other end of the push-back paper piece 28 is pulled out from the second long hole 25k and extended, the push-back paper piece 28 pushes back the inclusion 27 and protrudes from the slit 25f. When the push-back paper piece 28 is completely extended, the push-back paper piece 28 is inclined so as to approach the pair of paper pieces 22 and 23 opened from the first long hole 25j toward the second long hole 25k. Due to the inclination, the inclusion 27 protrudes along the inclined surface 25c in which the second long hole 25k is formed to attract the interest of the customer.
[0011]
  Claim 5The invention according toClaim 3 or 4In this invention, when the pair of paper pieces 22, 23 are folded, a plurality of auxiliary folds are formed in parallel to the first fold line 21a on the push-back paper piece 28 corresponding to the tip of the inclusion 27 inserted through the slit 25f. It is a pamphlet.
  thisClaim 5In the invention according to the present invention, the push-back paper piece 28 is folded in accordance with the tip shape of the inclusion 27 inserted through the slit 25f, and the pagination of the pamphlet caused by the folded back-back paper piece 28 is prevented.
[0012]
  Claim 6The invention according toClaims 1 to 5As shown in FIG. 10, the auxiliary inclined portions 25n and 25n folded back by the third folds 25m and 25m parallel to the first fold 21a are formed at the tops of the pair of inclined portions 25b and 25c. These are pamphlets that are formed respectively and the front edges of the auxiliary inclined portions 25n, 25n are connected via a second fold 25a.
  The invention according to claim 7 is a pamphlet having at least two pieces of paper 22, 22, and 24 formed continuously by folding a rectangular base sheet 21 into two or more, When a pair of adjacent paper pieces 22, 23 are folded out of the two paper pieces 22, 23, 24, they are folded in the reverse direction via a second fold 25 a parallel to the first fold 21 a between the pair of paper pieces 22, 23. Both side portions of the auxiliary sheet 25 are bonded to the inner surfaces of the pair of paper pieces 22 and 23 with a predetermined gap from the first fold line 21a, and the second fold line 25a is opened with the pair of paper pieces 22 and 23 open to the auxiliary sheet 25. A pair of inclined portions 25b and 25c are formed, and the inclusion 27 can be inserted into one or both of the second fold 25a and the pair of inclined portions 25b and 25c. The slit 25f is formed in parallel with the first fold 21a, and the pair of inclined portions 25b, 25c is formed by the first fold 21a that approaches the second fold 25a when the pair of paper pieces 22, 23 folded at the first fold 21a is opened. The tip of the inclusion 27 existing therebetween is pushed back so that the inclusion 27 protrudes from the slit 25f, and the auxiliary inclined portions 25n and 25n are turned back by the third folds 25m and 25m parallel to the first fold 21a. Are pamphlets in which the tip edges of the auxiliary inclined portions 25n and 25n are connected via the second fold 25a.
Claims 6 and 7In the invention according to the above, it becomes possible to form a plurality of slits 25 f in the auxiliary sheet 25, and it is possible to enclose a relatively large number of inclusions 27 simultaneously in the brochure 20 having such an auxiliary sheet 25.
[0013]
  Claim 8The invention according to claim 171 is a pamphlet in which an envelope is formed by adhering the peripheral edges of a pair of adjacent paper pieces 12, 13 out of at least two paper pieces 12, 13, as shown in FIG.
  thisClaim 8In the invention according to the above, since the envelope is formed by adhering the peripheral edges of the pair of paper pieces 12 and 13 and sealing them, the pamphlet can be mailed without newly being put in the envelope.
[0014]
DETAILED DESCRIPTION OF THE INVENTION
Next, a first embodiment of the present invention will be described with reference to the drawings.
As shown in FIG. 1, the pamphlet 10 has a single base sheet 11 having a rectangular shape, and the sheet 11 is folded once in two by folding it in the lateral direction, so that the cover parts are sequentially arranged from the left. A first paper piece 12 to be formed and a second paper piece 13 to form a backing paper portion are formed. Reference numeral 11 a in FIG. 1 is a first fold of the base sheet 11. Here, in the base sheet 11 shown in FIG. 1, the surface that appears in the drawing is the inner surface, and the surface that does not appear in the drawing is the front surface. On the surface of the base sheet 11, a destination and a sender for sending the brochure 10 are printed, and information on the inclusion is printed on the inner surface of the base sheet 11 and an auxiliary sheet 14 described later.
[0015]
Both side portions of the auxiliary sheet 14 are bonded to the inner surfaces of a pair of adjacent paper pieces 12 and 13, respectively. The auxiliary sheet 14 in this embodiment is formed by a paper piece (FIG. 2) continuous with the second paper piece 13, and the auxiliary sheet 14 is folded so that it is folded in the opposite direction when the first and second paper pieces 12, 13 are folded. It is done. The auxiliary sheet 14 is folded through a second fold 14a parallel to the first fold 11a between the pair of paper pieces 12 and 13, and when the pair of folded paper pieces 12 and 13 are opened, the second fold 14a is folded. A pair of inclined portions 14b and 14c connected as the top portions are formed. Adhesion of both side portions of the auxiliary sheet 14 is performed via a pair of adhesive pieces 14d and 14e connected to the pair of inclined portions 14b and 14c. The pair of adhesive pieces 14d and 14e The lower edges are respectively bonded to the inner surfaces of the pair of paper pieces 12 and 13 so as to be positioned with a predetermined gap from the first fold line 11a. The adhesive used in this embodiment is a hot melt adhesive, and this adhesive is mainly composed of a thermoplastic resin and is solid at room temperature, and melts by heating to 80 to 150 ° C. It is configured to be non-peelable so as to further solidify by cooling and exhibit an adhesive force.
[0016]
A slit 14f through which the inclusion 16 can be inserted is formed in the central portion of the second fold line 14a in parallel with the first fold line 11a. The enclosure in this embodiment is a compact disk 16. On the other hand, in the first fold line 11a corresponding to the slit 14f, a cut 11b through which the compact disc 16 as the enclosure cannot pass is formed. The compact disc 16 is inserted into the slit 14f formed in the second fold 14a, and the tip of the compact disc 16 inserted into the slit 14f is the first fold.11aIt is comprised so that it can protrude from the notch 11b formed in this. As shown in FIG. 2C, the portion of the compact disc 16 inserted through the slit 14f is sandwiched between the pair of inclined portions 14b and 14c when the pair of paper pieces 12 and 13 are folded. All parts except for the tip protruding from the notch 11b between the pair of paper pieces 12 and 13 are configured to be sandwiched together with the pair of inclined portions 14b and 14c.
[0017]
Returning to FIG. 1, the upper edge, the lower edge, and one side edge (the side edge opposite to the first fold line 11 a) of the inner surface of the first paper piece 12 to which the adhesive piece 14 d is bonded so as not to peel are first An adhesive layer 18 is formed, and a second adhesive layer 19 is formed on each of the upper edge, the lower edge, and one side edge (the side edge opposite to the first fold line 11a) of the inner surface of the second paper piece 13. The The first and second adhesive layers 18 and 19 are made of a transparent paste mainly composed of vegetable rubber, and when peeled off after bonding, the base sheet 11 is not torn and the first paper piece 12 and the second paper piece 13 are easily removed. So that the first and second paper pieces 12 and 13 can be opened.
[0018]
A procedure for assembling a pamphlet constructed in this way will be described.
As shown in FIGS. 1 and 2A, with the first and second paper pieces 12 and 13 opened, the compact disc 16 is inserted into the slit 14f until the tip protrudes from the notch 11b of the first fold 11a. . Thereafter, the base sheet 11 is bent at the first fold line 11a as shown in FIG. When the base sheet 11 is folded, the auxiliary sheet 14 is folded in the reverse direction via the second fold line 14a, and the second fold line 14a is separated from the first fold line 11a. For this reason, when the base sheet 11 is bent, the tip of the compact disk 16 is urged so as to protrude from the notch 11b of the first fold 11a. When the base sheet 11 is further bent in such a biased state, as shown in FIG. 2 (c), the portion inserted through the slit 14f of the compact disk 16 is between the pair of inclined portions 14b and 14c. The compact disc 16 is sandwiched between the pair of paper pieces 12 and 13 together with the pair of inclined portions 14b and 14c except for the tip protruding from the cut 11b. Therefore, even if the diameter of the compact disc 16 is larger than the width direction dimension of the pair of paper pieces 12 and 13, the compact disc 16 can be effectively sandwiched between the pair of paper pieces 12 and 13. Thereafter, the first paper piece 12 and the second paper piece 13 are detachably bonded through the first and second adhesive layers 18 and 19 (FIG. 1), thereby forming the brochure 10 in which the compact disc 16 is sealed. Is done.
[0019]
The address is printed on the pamphlet 10 configured in this manner, and the advertiser posts it and mails it, or distributes it on the street, or delivers it to the customer by delivering it by a mail not by mail. The customer who has received this pamphlet 10 opens the pamphlet 10 and opens a pair of folded paper pieces 12 and 13. Then, the pair of inclined portions 14b and 14c of the auxiliary sheet 14 gradually increase the distance between them, and the first fold line 11a approaches the second fold line 14a. As shown in FIG. 2 (b), the compact disc 16 existing between the pair of inclined portions 14b, 14c is pushed back by the first fold 11a approaching the second fold 14a, as shown in FIGS. 1 and 2 (a). As shown, the compact disk 16 protrudes from the two slits 14f formed in the second fold line 14a. The customer who sees this is interested in the compact disc 16 and pulls out the compact disc 16 from the slit 14 f and reads the information printed on the base sheet 11 and the auxiliary sheet 14. As a result, the residence period of the pamphlet 10 at the customer is also extended.
[0020]
In the first embodiment described above, a cut 11b through which the enclosure 16 cannot pass is formed in the first fold 11a corresponding to the slit 14f, and the enclosure is larger than the width dimension of the pair of paper pieces 12 and 13. As shown in FIG. 3, if the pair of paper pieces 12 and 13 can be sealed with the inclusion 16 sufficiently sandwiched between them, as shown in FIG. The cut 11b through which the inclusion 16 cannot pass may not be formed in the first fold 11a.
In the first embodiment described above, the slit 14f is formed in the second fold line 14a. However, the slit for inserting the inclusion may be formed in a pair of inclined portions, as shown in FIG. Slits 14f and 14g may be formed in both the second fold line 14a and the pair of inclined portions 14b and 14c, respectively. When the slits 14f and 14g for inserting the inclusions are respectively formed in both the second fold line 14a and the pair of inclined portions 14b and 14c, a plurality of types of inclusions 16, 16a and 16b are sealed in a single pamphlet. When the pair of folded paper pieces 12 and 13 are opened, the first fold 11a approaching the second fold 14a causes the plurality of types of inclusions 16, 16a and 16b to be slit into the respective slits as shown in FIG. It can be made to project simultaneously from 14f and 14g.
[0021]
5 to 7 show a second embodiment of the present invention. In the drawings, the same reference numerals as those in the above-described embodiment denote the same parts, and repeated description will be omitted.
As shown in FIG. 5, the pamphlet 10 has one rectangular base sheet 11, and the first paper piece 12 and the second paper piece 13 are formed by folding the sheet 11 into two. .Of FIG.Reference numeral 11 a is a first fold of the base sheet 11. Both side portions of the auxiliary sheet 14 formed by a paper piece (FIG. 6) continuous with the second paper piece 13 are bonded to the inner surfaces of the pair of adjacent paper pieces 12 and 13, respectively. When the first and second paper pieces 12 and 13 are folded, the auxiliary sheet 14 is folded so as to be folded in the reverse direction via the second fold 14a parallel to the first fold 11a, and the pair of folded paper pieces 12 and 13 is folded. When the is opened, a pair of inclined portions 14b and 14c are formed which connect the second fold line 14a as a top portion. The lower edges of the pair of inclined portions 14b and 14c are respectively bonded to the inner surfaces of the pair of paper pieces 12 and 13 so as to be positioned with a predetermined gap from the first fold line 11a.
[0022]
The second fold line 14a is formed with a slit 14f through which the compact disc 16 as an enclosure can be inserted in parallel to the first fold line 11a. The pair of inclined portions 14b and 14c near the slit 14f are formed with first and second long holes 15a and 15b in parallel with the second fold line 14a, respectively, and the long sheet 17 is formed with the first and second long holes 15a and 15a. 15b is inserted. Message portions 17a and 17b having a relatively large advertisement area are formed at both ends of the long sheet 17, and when the pair of paper pieces 12 and 13 are folded, the leading end of the compact disc 16 inserted through the slit 14f is covered. Are folded in the same direction as the pair of paper pieces 12 and 13. As shown in FIG. 7, the first and second elongated holes 15a and 15b in this embodiment are formed in a pair of inclined portions 14b and 14c, which are shifted from each other in the direction of the second fold line 14a. The long sheet 17 inserted through the two long holes 15a and 15b is configured to be folded at a predetermined angle so as to form a substantially V shape when folded in the same direction as the pair of paper pieces 12 and 13. The
[0023]
In a state where the long sheet 17 is inserted into the first and second elongated holes 15a and 17b, the compact disc 16 which is an enclosure is inserted into the first slit 14f formed in the second fold line 14a. As shown in FIG. 6 (c), the central portion of the long sheet 17 inserted through the first and second elongated holes 15a and 17b is pushed by the tip of the compact disc 16 inserted through the slit 14f, and a pair of paper pieces. 12 and 13 is folded in the same direction, and then when the pair of paper pieces 12 and 13 are folded, they are folded in the same direction as the pair of paper pieces 12 and 13 so as to cover the front end of the compact disc 16 inserted through the slit 14f. . On the other hand, the tip of the compact disk 16 is covered with a folded long sheet 17 and is sandwiched between the pair of inclined portions 14b and 14c in that state. In this state, the entire compact disk 16 is configured to be sandwiched between a pair of paper pieces 12 and 13.
[0024]
A procedure for assembling a pamphlet constructed in this way will be described.
As shown in FIGS. 5 and 6A, the long sheet 17 is inserted into the first and second long holes 15a and 15b with the first and second paper pieces 12 and 13 opened, and then the compact disc 16 is inserted. Is inserted into the first slit 14f until its tip abuts on the first fold 11a. As a result, the central portion of the long sheet 17 is pushed by the tip of the compact disc 16 and is bent in the same direction as the pair of paper pieces 12 and 13. Thereafter, the base sheet 11 is bent at the first fold line 11a as shown in FIG. 6 (b). When the base sheet 11 is folded, the auxiliary sheet 14 is folded in the reverse direction via the second fold line 14a, and the second fold line 14a is separated from the first fold line 11a. For this reason, when the base sheet 11 is bent, the compact disc 16 is urged so that the tip of the compact disc 16 is brought into contact with the first fold 11a. When the base sheet 11 is further bent in such a biased state, the long sheet 17 is the same as the pair of paper pieces 12 and 13 so as to cover the tip of the compact disc 16 as shown in FIG. The compact disk 16 folded in the direction and inserted through the slit 14f is sandwiched entirely between the pair of paper pieces 12 and 13 with the tip sandwiched between the pair of inclined portions 14b and 14c. Thereafter, the first paper piece 12 and the second paper piece 13 are detachably bonded through the first and second adhesive layers 18 and 19 (FIG. 1), thereby forming the brochure 10 in which the compact disc 16 is sealed. Is done.
[0025]
The address is printed on the pamphlet 10 configured in this manner, and the advertiser posts it and mails it, or distributes it on the street, or delivers it to the customer by delivering it by a mail not by mail. The customer who has received this pamphlet 10 opens the pamphlet 10 and opens a pair of folded paper pieces 12 and 13. Then, the pair of inclined portions 14b and 14c of the auxiliary sheet 14 gradually increase the distance between them, and the first fold line 11a approaches the second fold line 14a. As shown in FIG. 6B, the front end of the compact disc 16 and the central portion of the long sheet 17 existing between the pair of inclined portions 14b and 14c are pushed back by the first fold 11a approaching the second fold 14a. 5 and 6A, the compact disc 16 protrudes from the slit 14f formed in the second fold 14a, and the message portions 17a and 17b formed at both ends of the long sheet 17 are the first and It protrudes from the second elongated holes 15a and 15b.
[0026]
In particular, the first and second long holes 15a and 15b in this embodiment are formed so as to be shifted from each other in the direction of the second fold line 14a, and the long sheet is folded at a predetermined angle so as to form a substantially V shape. Therefore, when the central portion of the long sheet 17 is pushed back and the message portions 17a and 17b protrude from the first and second elongated holes 15a and 15b, the message portions 17a and 17b are shown by solid lines in FIG. Give customers the illusion of spreading each other as shown by the arrows. The customer who sees this is interested in the compact disc 16 and draws out the compact disc 16 from the slit 14f and prints the explanation printed on the message portions 17a and 17b protruding from the first and second elongated holes 15a and 15b. The information printed on the base sheet 11 and the auxiliary sheet 14 is read. As a result, the residence period of the pamphlet 10 at the customer is also extended.
[0027]
8 and 9 show a third embodiment of the present invention. In the drawings, the same reference numerals as those in the embodiment described above denote the same components.
As shown in FIG. 8, the pamphlet 20 has a single base sheet 21 having a rectangular shape. By folding the sheet 21 twice in the lateral direction and folding it into three, the inner paper sections are sequentially arranged from the left. Are formed, a first paper piece 22 that forms a cover sheet portion, a second paper piece 23 that forms a cover portion, and a third paper piece 24 that forms a backing paper portion.FIG.Reference numeral 21a denotes a first fold between a pair of adjacent paper pieces 22 and 23 that form an inner paper portion and a cover portion. Here, in the base sheet 21 shown in FIG. 8, the surface that appears in the drawing is the inner surface, and the surface that does not appear in the drawing is the front surface. A window hole 23a is formed in the paper piece 23 forming the cover portion, and the window hole 23a is sealed from the inner surface side by the transparent film 23b. On the surface of the paper piece 24 forming the backing paper portion, a sender who sends the brochure 10 is printed. Information on the inclusions is printed on the front and inner surfaces of the paper piece 22 forming the inner paper portion, the inner surfaces of the paper pieces 23 and 24 forming the front cover portion and the back paper portion, and the auxiliary sheet 25 described later.
[0028]
Both side portions of the auxiliary sheet 25 made of a paper piece continuous to the inner paper portion 22 are bonded to the inner surfaces of the pair of paper pieces 22 and 23 (FIG. 9). The auxiliary sheet 25 is folded so as to be folded in the opposite direction to the first and second paper pieces 22, 23, and the folding is performed through a second fold 25 a parallel to the first fold 21 a between the pair of paper pieces 22, 23. Is called. The auxiliary sheet 25 is formed with a pair of inclined portions 25b and 25c that connect the second fold 25a as a top when the pair of folded paper pieces 22 and 23 are opened. Adhesion of both side portions of the auxiliary sheet 25 is performed via a pair of adhesive pieces 25d and 25e connected to the pair of inclined portions 25b and 25c, and the pair of adhesive pieces 25d and 25e are connected to the pair of inclined portions 25b and 25c. The lower edges are bonded to the inner surfaces of the pair of paper pieces 22 and 23 so as to be positioned with a predetermined gap from the first fold line 21a.
[0029]
Here, the entire adhesive piece 25d of the adhesive piece 25d continuous with the inner paper portion is adhered to the inner surface of the paper piece 12. On the other hand, only the upper and lower edges of the adhesive piece 25e bonded to the paper piece 23 forming the cover portion are adhered to the paper piece 23, and the adhesive piece 25e forms a pocket into which the return postcard 26 can be inserted together with the paper piece 23. Is done. In the state where the postcard 26 is inserted into the pocket, a sender field 26a of the postcard 26 is provided in a portion facing the window hole 23a, and the mailing address of the pamphlet and the name of the recipient are printed on the sender field. The Further, the side edge of the adhesive piece 25e is cut out in a relatively large arc so that a part of the window hole 23a is exposed, so that it can be determined at a glance whether or not the postcard 26 is inserted. The
[0030]
In the center of the second fold 25a in the auxiliary sheet 25, a slit 25f through which the inclusion can be inserted is formed. The enclosed material in this embodiment is a booklet 27 on which product information is described. The pair of inclined portions 25b and 25c in the vicinity of the slit 25f has third and fourth elongated holes 25j and 25k parallel to the second fold 25a. Are formed so as to face each other. A relatively soft push-back paper piece 28 is inserted into the third and fourth long holes 25j, 25k, and one end of the push-back paper piece 28 is bonded to the edge of the third long hole 25j (FIG. 9). When the booklet 27 is inserted into the slit 25f, the push-back paper piece 28 is pushed by the tip of the booklet 27 due to its flexibility and is bent as shown in FIG. 9B, and the pair of paper pieces 22 and 23 are folded in this state. The push-back paper piece 28 is configured to be folded in the same direction as the pair of paper pieces 22 and 23 so as to cover the front end of the booklet 27 existing between the pair of inclined portions 25b and 25c.
[0031]
The pushed-back paper piece 28 is formed in a sufficient length so that the other end protrudes from the fourth long hole 25k in the folded state. The other end of the push-back paper piece 28 is bent so as to be locked to the edge of the fourth long hole 25k, and a word that urges the recipient of the brochure 20 to pull this part is printed on the bent part. Although not shown, a plurality of auxiliary folds are formed in parallel with the first folds 21a in the portion corresponding to the front end of the booklet 27 in a state where the push-back paper piece 28 is folded, and the relatively thick booklet 27 is inserted into the slit 25f. In this case, it is formed so as to be folded according to the thickness of the booklet 27. On the other hand, the third and fourth long holes 25j and 25k are formed in the pair of inclined portions 25b and 25c so that the distance between the third long hole 25j and the slit 25f is shorter than the distance between the fourth long hole 25k and the slit 25f. When the other end of the push-back paper piece 28 is pulled out from the fourth long hole 25k and extended, the extended push-back paper piece 28 approaches a pair of paper pieces 22 and 23 opened from the third long hole 25j toward the fourth long hole 25k. The push-back paper piece 28 is configured to push back the booklet 27 inserted through the slit 25f when extending.
[0032]
A procedure for assembling a pamphlet constructed in this way will be described.
First, a reply postcard 26 is inserted into the pocket formed by the adhesive piece 25e and the paper piece 23 as shown by the solid line arrow in FIG. 8, and the address and receipt of the mailing address of the pamphlet printed in the sender field 26a of the postcard 26 are inserted. It is made to oppose so that a person's name can be visually recognized from the window hole 23a. Further, the booklet 27 is inserted into the slit, and the push-back paper piece 28 is pushed and bent at the tip thereof. Although not shown, the pair of paper pieces 22 and 23 are folded in this state, and the push-back paper piece 28 is folded in the same direction as the pair of paper pieces 22 and 23 so as to cover the front end of the booklet 27. Thereafter, the paper piece 24 forming the backing paper portion is folded so as to overlap the paper piece 22 constituting the inner paper portion, and the peripheral edges of the pair of adjacent paper pieces 23 and 24 are detachably bonded in the same manner as in the first embodiment. Thus, an envelope made of the brochure 20 is formed.
[0033]
The envelope made of this brochure 20 is mailed to a destination that is exposed from the window hole 23a by posting, and when the customer who receives this brochure 20 opens this brochure 20 and opens a pair of folded paper pieces 22, 23, The front end of the booklet 27 is pushed back via the push-back paper piece 28 by the first fold 21a approaching the second fold 25a. As a result, the booklet 27 protrudes from the slit 25f, the pushed-back paper piece 28 is also pushed back by the first fold 21a approaching the second fold 25a, and the other end protrudes from the fourth long hole 25k. The customer who sees this is interested in the booklet 27 and is urged by the wording printed on the folded portion of the other end of the push-back paper piece 28 protruding from the fourth long hole 25k, and pulls the other end. When the other end of the push-back paper piece 28 is pulled, the push-back paper piece 28 expands. When the push-back paper piece 28 is extended, the push-back paper piece 28 pushes back the booklet 27 inserted through the slit 25f, and the booklet from the slit 25f formed in the second fold 21a. 27 is projected. When the push-back paper piece 28 is completely extended, the booklet 27 protrudes along the inclined surface 25c formed with the fourth long hole 25k due to the inclination, and the recipient of the brochure 20 takes out the protruding booklet 27 from the slit 25f and the base. The information printed on the work sheet 21 and the auxiliary sheet 25 is read. As a result, the residence period of the brochure 20 at the customer is also extended.
[0034]
A customer who wants to purchase the product described in the booklet 27 from the information printed on the base sheet 21 and the auxiliary sheet 25 takes out the reply postcard 26 from the pocket formed by the adhesive piece 25e and the paper piece 23, and wants it. Enter the product name. Here, the sender of the brochure 20 that is the recipient of the postcard 26 is printed in the address field in advance on the postcard 26, and the name of the recipient of the brochure 20 that is the customer is printed on the sender column of the postcard 26. Therefore, the recipient of the pamphlet 20 can immediately post the postcard 26 after describing the name of the product desired for the postcard 26, and it is not necessary to newly describe his / her address and name in the postcard 26. .
[0035]
In the third embodiment described above, the case where the envelope made up of the brochure 20 is mailed by posting is shown. However, the brochure 20 may be distributed on the street or by home delivery by mail. May be delivered to the customer. When not mailing, it is not always necessary to seal the window hole 23a formed in the paper piece 23 with the transparent film 23b, and the postcard 26 is used as a pocket without sealing the window hole 23a with the transparent film 23b. The inserted brochure 20 may be distributed on the street.
[0036]
In the first, second, and third embodiments described above, the pair of inclined portions 14b, 14c, 25b, and 25c that connect the second folds 14a and 25a as the top portions are formed on the auxiliary sheets 14 and 25. As shown in FIG. 10, auxiliary inclined portions 25n and 25n folded by third folds 25m and 25m parallel to the first fold 21a are formed at the tops of the pair of inclined portions 25b and 25c, respectively. The auxiliary sheet 25 may be formed so that the tip edges of 25n and 25n are connected via the second fold line 25a and folded into a substantially M-shaped cross section. In such an auxiliary sheet 25, it is possible to form a plurality of slits 25f, and in the brochure 20 having such an auxiliary sheet 25, it is possible to enclose a relatively large amount of inclusions 27 at the same time.
Further, in the first and second embodiments described above, the compact disc 16 is exemplified as the enclosure, and in the third embodiment, the booklet 27 is exemplified as the enclosure. In addition to these compact discs and booklets, the inclusions may be cards, courtesy tickets, product catalogs, product samples, mail payment handling slips, contracts, application forms, securities, order forms, postcards, and the like.
[0037]
【The invention's effect】
As described above, according to the present invention, when the pair of paper pieces are folded, both side portions of the auxiliary sheet that are folded in the opposite directions are bonded to the inner surfaces of the pair of paper pieces, respectively, and the pair of inclined portions of the auxiliary sheet or the folds thereof. A slit that allows the inclusion to be inserted into one or both of them is formed, and when the pair of paper pieces is opened, the inclusion protrudes from the slit. The recipient can be interested and the residence time at this recipient can be extended. In this case, if a cut in which the inclusion cannot pass is formed in the first fold corresponding to the slit, the inclusion larger than the width direction dimension of the pair of paper pieces can be sealed. In addition, if the first and second elongated holes are formed in the pair of inclined portions in the vicinity of the slit and the long sheet with the message portions formed at both ends is inserted, the first and second elongated holes together with the inclusions are inserted. If the message part can be protruded and the long sheet is configured to be folded into a substantially V shape at a predetermined angle, it is possible to give the customer the illusion that the message part spreads depending on the viewing position. it can.
[0038]
Further, if an M-shaped auxiliary sheet in which the tip edges of the auxiliary inclined parts respectively formed on the tops of the pair of inclined parts are connected via the second fold line and a plurality of slits are formed in the auxiliary sheet, A relatively large number of inclusions can be simultaneously enclosed in a single pamphlet, and if an envelope is formed by adhering the peripheral edges of a pair of adjacent paper pieces of at least two paper pieces, a new pamphlet can be created. You can also mail it without putting it in an envelope.
[0039]
Further, the third and fourth long holes are formed in the pair of inclined portions near the slit, respectively, one end is bonded to the hole edge of the third long hole, and the back paper piece is inserted into the third and fourth long holes. The push-back paper piece is folded so as to cover the tip of the inclusion that is inserted between the pair of inclined portions and the other end is pulled out from the fourth long hole, and is pushed back by the push-back paper piece that is extended, and the inclusion is inserted from the slit. When the push-back paper piece is extended, the customer can be interested in seeing the inclusion protruding from the slit, and the staying time at the recipient can be further extended. In this case, if the distance between the third long hole and the slit is formed shorter than the distance between the fourth long hole and the slit, the fully extended pushed-back paper piece is inclined from the third long hole toward the fourth long hole. Thus, the inclusion can be projected along the inclined surface in which the fourth long hole is formed to attract the interest of the customer. Also, if a plurality of auxiliary folds are formed on the pushback paper piece corresponding to the tip of the inclusion, the pushback paper piece can be folded according to the shape of the tip of the inclusion, and the bulge of the pamphlet caused by the bulge of the pushback paper piece Can be prevented.
[Brief description of the drawings]
FIG. 1 is a perspective view showing a state in which a brochure according to a first embodiment of the present invention is opened.
FIG. 2 is a cross-sectional view taken along line AA in FIG.
FIG. 3 is a perspective view corresponding to FIG. 1 and showing an example in which slits are formed in both the second fold line and the inclined portion.
4 is a cross-sectional view taken along line BB in FIG.
FIG. 5 is a perspective view showing a state in which a brochure according to a second embodiment of the present invention is opened.
6 is a cross-sectional view taken along the line CC of FIG. 5 showing a state in which the inclusion protrudes from the slit.
FIG. 7 is a front view of the pamphlet opened.
FIG. 8 is a perspective view showing a state in which a brochure according to a third embodiment of the present invention is opened.
9 is a cross-sectional view taken along the line DD of FIG. 8, showing a state in which the inclusion protrudes from the slit.
10 is a cross-sectional view corresponding to FIG. 9 in which another auxiliary sheet is used.
[Explanation of symbols]
10,20 Brochure
11,21 Base sheet
11a, 21a First fold
11b cutting
12, 22 First piece of paper
13, 23 Second piece of paper
14,25 Auxiliary sheet
14a, 25a Second fold
14b, 14c, 25b, 25c A pair of inclined portions
14f, 14g, 25f slit
15a 1st long hole
15b 2nd long hole
16 Compact disc (enclosure)
17 Long sheet
17a, 17b Message part
25j 3rd long hole
25k 4th long hole
25m 3rd crease
25n Auxiliary slope
27 Booklet (inclusion)
28 Push-back piece of paper

Claims

A pamphlet having at least two pieces of paper (12, 13 ) continuously formed by folding a rectangular base sheet ( 11 ) into two or more,
A second fold parallel to the first fold ( 11a ) between the pair of paper pieces (12, 13 ) when the pair of adjacent paper pieces (12, 13 ) among the at least two paper pieces (12, 13 ) is folded. Both sides of the auxiliary sheet ( 14 ) folded in the opposite direction via ( 14a ) are bonded to the inner surfaces of the pair of paper pieces ( 12,13 ) with a predetermined gap from the first fold ( 11a ),
A pair of inclined portions (14b, 14c ) are formed on the auxiliary sheet ( 14 ) to connect the second fold line ( 14a ) with the pair of paper pieces (12, 13 ) open.
A slit ( 14f ) through which the inclusion ( 16 ) can be inserted in either one or both of the second fold ( 14a ) and the pair of inclined portions (14b , 14c ) is formed in parallel with the first fold ( 11a ). And
When the pair of paper pieces (12, 13 ) folded at the first fold ( 11a ) is opened, the pair of inclined portions (14b, 14c ) is formed by the first fold ( 11a ) approaching the second fold ( 14a ). ) Is configured such that the tip of the inclusion ( 16 ) existing between the two is pushed back and the inclusion ( 16 ) protrudes from the slit ( 14f ) ,
First and second elongated holes (15a, 15b) are formed in the pair of inclined portions (14b, 14c) in the vicinity of the slit (14f) in parallel with the second fold line (14a) ,
A long sheet (17) having message parts (17a, 17b) formed at both ends is inserted through the first and second elongated holes (15a, 15b) ,
When the pair of paper pieces (12, 13) are folded, the slits (14f) are inserted so as to cover the tips of the inclusions (16) existing between the pair of inclined portions (14b, 14c). The long sheet (17) is folded in the same direction,
When the pair of paper pieces (12, 13) folded at the first fold (11a) is opened, the pair of inclined portions (14b, 14c ) is formed by the first fold (11a) approaching the second fold (14a). the elongated said message portion central portion pushed back by the sheet (17) (17a existing between), 17b) is configured to protrude from the first and second slot (15a, 15b) Brochure characterized by that.

The pamphlet according to claim 1, wherein the long sheet (17) is folded in a substantially V shape at a predetermined angle when the pair of paper pieces (12, 13) is folded.

A pamphlet having at least two pieces of paper (22, 23, 24) continuously formed by folding one rectangular base sheet (21) into two or more ,
When the adjacent pair of paper pieces (22, 23) of the at least two paper pieces (22, 23, 24) is folded, the first fold (21a) between the pair of paper pieces (22, 23 ) is parallel to the first fold (21a) . Both sides of the auxiliary sheet (25) folded in the opposite direction via the second fold (25a) are bonded to the inner surfaces of the pair of paper pieces (22, 23) with a predetermined gap from the first fold (21a). And
A pair of inclined portions (25b, 25c) are formed on the auxiliary sheet (25) to connect the second fold line (25a) with the pair of paper pieces (22, 23) open .
A slit (25f) through which the inclusion (27) can be inserted into either one or both of the second fold (25a) and the pair of inclined portions (25b, 25c) is formed in parallel to the first fold (21a). And
When the pair of paper pieces (22, 23) folded at the first fold (21a) is opened, the pair of inclined portions (25b, 25c ) is formed by the first fold (21a) approaching the second fold (25a). ) Is configured such that the tip of the inclusion (27) existing between is pushed back and the inclusion (27) protrudes from the slit (25f) ,
It said slit (25f) said pair of inclined portions in the vicinity (25b, 25c) parallel to said second fold line (25a) to the third and fourth slot (25j, 25k) are formed respectively,
One end is adhered to the hole edge of the third long hole (25j), and a push back paper piece (28) is inserted into the third and fourth long holes (25j, 25k),
When the pair of paper pieces (22, 23) are folded, the slits (25f) are inserted so as to cover the tips of the inclusions (27) existing between the pair of inclined portions (25b, 25c). The push-back paper piece (28) is folded in the same direction,
The inclusion (27) protrudes from the slit (25f) by being pushed back by the push-back paper piece (28) extending by pulling out the other end from the fourth long hole (25k).
Brochure characterized by that .

The pamphlet according to claim 3, wherein a distance between the third long hole (25j) and the slit (25f) is shorter than a distance between the fourth long hole (25k) and the slit (25f).

When the pair of paper pieces (22, 23) is folded, a plurality of auxiliary folds are parallel to the first fold (21a) on the push-back paper piece (28) corresponding to the tip of the inclusion (27) inserted through the slit (25f). The pamphlet according to claim 3 or 4 formed in the above.

Auxiliary inclined portions (25n, 25n) folded back by a third fold (25m, 25m) parallel to the first fold (25a) are formed at the tops of the pair of inclined portions (25b, 25c), respectively. The pamphlet according to any one of claims 1 to 5, wherein the leading edges of (25n, 25n) are connected via a second fold (25a).

A pamphlet having at least two pieces of paper (22, 23, 24) continuously formed by folding one rectangular base sheet (21) into two or more ,
When the adjacent pair of paper pieces (22, 23) of the at least two paper pieces (22, 23, 24) is folded, the first fold (21a) between the pair of paper pieces (22, 23 ) is parallel to the first fold (21a) . Both sides of the auxiliary sheet (25) folded in the opposite direction via the second fold (25a) are bonded to the inner surfaces of the pair of paper pieces (22, 23) with a predetermined gap from the first fold (21a). And
A pair of inclined portions (25b, 25c) are formed on the auxiliary sheet (25) to connect the second fold line (25a) with the pair of paper pieces (22, 23) open .
A slit (25f) through which the inclusion (27) can be inserted into either one or both of the second fold (25a) and the pair of inclined portions (25b, 25c) is formed in parallel to the first fold (21a). And
When the pair of paper pieces (22, 23) folded at the first fold (21a) is opened, the pair of inclined portions (25b, 25c ) is formed by the first fold (21a) approaching the second fold (25a). ) Is configured such that the tip of the inclusion (27) existing between is pushed back and the inclusion (27) protrudes from the slit (25f) ,
The first fold line (25a) parallel to the third fold line (25m, 25m) auxiliary inclined portion folded back by (25n, 25n) are formed respectively on the top of the pair of inclined portions (25b, 25c),
It said auxiliary inclined portions (25n, 25n) leading edge of which is connected via a second fold line (25a)
Brochure characterized by that .

The brochure according to any one of claims 1 to 7, wherein an envelope is formed by adhering the peripheral edges of a pair of adjacent paper pieces (12, 13, 23, 24) of at least two paper pieces.