JP3347100B2 - Display information determination method and apparatus, storage medium storing software product for display information determination - Google Patents

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method for dynamically switching information displayed on a web browser, and more particularly to a method for dynamically switching data to be embedded in a page template.

[0002]

2. Description of the Related Art JP-A-10-198596, JP-A-11-85727, and JP-A-10-334086.
Japanese Patent Application Laid-Open No. 11-66152 and Japanese Patent Application Laid-Open No. H11-66152 discloses a technique for displaying information with little change as an HTML template among information displayed as a web page and embedding information with many changes in this template. I was

However, in this technique, as shown in FIG. 29, selection of data to be embedded in a template, designation of an access method, designation of a layout, designation of a data format, and the like are designated by a CGI program, or as shown in FIG. In this manner, a method of accessing predetermined data such as JavaBean for accessing data, embedding a program to be displayed in a predetermined format, and incorporating the program into a template has been adopted.

[0004] Such CGI programs and JavaBea
n is a fixed database name or file name, so if you want to incorporate information from another database or another file into a template without changing the contents of the database or file itself, , CGI programs, and replacement with a new JavaBean have occurred, and predetermined display data cannot be dynamically switched. In addition, a person who designs a web page sometimes needs knowledge of programming.

[0005] In particular, when conducting various product campaigns on the Internet using a web browser,
Campaign planners can edit HTML files and
It is desired to change the content and layout of the content according to the target and schedule of the target customer without modifying the server program such as GI.

[0006] In addition, by displaying a predetermined content only to a predetermined user, effective information such as an effective advertisement based on the user's needs can be transmitted, thereby increasing the advertisement effect and e-commerce. In doing so, sales can be increased.

[0007]

SUMMARY OF THE INVENTION An object of the present invention is to provide an HT
Without modification of the server program of editing and CGI, etc. of ML files, it is to provide a system that can change the contents and layout of the content to be embedded in the page template.

[0008] Another object of the present invention is to provide a system which can dynamically change the contents and layout of the content to be embedded in the page template in accordance with the situation when it is accessed by the user is there.

[0009] Another object of the present invention is to provide a method for a certain page.
An object of the present invention is to provide a highly versatile and low-cost system that can diversify content and layout information embedded in a template into another page template.

[0010] Another object of the present invention is to provide, to a user or a group including the user, information suitable for the user's preference and behavior pattern based on the behavior of the user using the Internet. To provide a system that can

Another object of the present invention is to provide a system in which resources required at the time of execution are reduced.

[0012]

In one aspect of the present invention, a user accesses a predetermined web page and, when a desired monitoring target matches a desired condition, notifies the user using a desired medium. Set to do. The system that receives this setting monitors this monitoring target at regular intervals,
When a predetermined condition is met, a notification is made using the media set by the user. On the other hand, it is checked whether or not this user is the target of the campaign hitting by the administrator, and if it is determined that the user is the target of the campaign hitting, the content is accessed when the predetermined web page is accessed. Is changed and added to the display target. When this user accesses a predetermined web page, H
The HTM that has been determined to be a registered user from the cookie included in the TTP request and has its display contents changed
L is sent to the user.

In another aspect of the present invention, a display executed on a display information determining device for monitoring a monitoring target whose internal data fluctuates and transmitting display information to an information terminal having a display screen and an input device. An information determination method, wherein: (a) the internal data of the monitoring target is included in an event occurrence condition;
A step of determining whether or not the information is compatible ; (b) a step of acquiring user identification information managed in association with the condition and a notification format; and (c) a step in which the user identification information is a target of a campaign. determining whether or not the user identification information is a target of the campaign; and registering the user identification information as a person whose display information is to be changed. (E) transmitting an e-mail including predetermined content to the user when the notification format is specified to be notified by e-mail; and (f) obtaining display information from the user. Receiving a request; (g) determining whether or not the user identification information included in the display information acquisition request corresponds to one of the persons who change the display information; User included in the display information acquisition request When it is determined that the identification information corresponds to one of the target persons whose display information is to be changed, the display information is different from the case where it is not determined that it corresponds to one of the target persons whose display information is to be changed. Transmitting to the terminal.

In the claims of the present application,
The “monitoring target” is data existing on a web server accessible via the Internet, or information inside the system indicating that a customer support agent has logged on and is not responding to a customer. You may. The “user identification information” is information used to identify a user or a user group as a result, and is a concept including a user ID, a cookie, and the like. Further, the step of “determining whether or not the user identification information included in the display information acquisition request corresponds to one of the persons whose display information is to be changed” includes accessing the user management DB or the like and executing an HTTP request. This is a concept that includes comparing the display information with the information of the target person whose display information is to be changed in a state where conversion such as acquisition of a customer ID or a customer name corresponding to the cookie included in the cookie is performed.

In another aspect of the present invention, a display executed on a display information determining device for monitoring a monitoring target whose internal data fluctuates and transmitting display information to an information terminal having a display screen and an input device. An information determination method, wherein: (a) the internal data of the monitoring target is included in an event occurrence condition;
Judging whether or not it is suitable ; (b) obtaining user identification information managed in association with the predetermined condition; and (c) the user identification information is a target of a campaign. (D) registering the user identification information as a target to change the display information if it is determined that the user identification information is a target of a campaign ; (e) Determining whether the user identification information included in the display information acquisition request received from the user corresponds to one of the persons whose display information is to be changed; and (f) responding to the display information acquisition request. When it is determined that the included user identification information corresponds to one of the target persons whose display information is to be changed, display information different from the case where it is not determined that the user identification information corresponds to one of the target persons whose display information is to be changed. To the information terminal Display information determining method comprising the steps of signal, is provided.

According to another aspect of the present invention, there is provided a display information confirming method, wherein the monitoring target and the predetermined condition are set by subscribing the user.

According to another aspect of the present invention, there is provided a display information determination method executed on a display information determination device for transmitting display information to an information terminal having a display screen and an input device, wherein: on condition be provided with predetermined service on the Internet, comprising the steps of: inputting the user profile information, (b) the user profile information campaign
And determining whether a subject, wherein the user profile information campaign (c)
If it is determined that the object includes the steps of registering as a subject for changing the display information for identifying the user, the user identification information included in the display information acquisition request received from; (d) user, Deciding whether or not to correspond to one of the subjects whose display information is to be changed; and (e) the user identification information included in the display information acquisition request is one of the subjects whose display information is to be changed. And transmitting to the information terminal different display information than when it is not determined to correspond to one of the subjects whose display information is to be changed. You.

According to another aspect of the present invention, there is provided a display information determining device for monitoring a monitoring target whose internal data fluctuates and transmitting display information to an information terminal having a display screen and an input device, comprising: (a1) ) The internal data of the monitoring target is an event occurrence condition
It is determined whether fits, (a2) a step of obtaining user specific information which is managed in association with the predetermined conditions, (a3) target der of the user identification information campaign
It is determined whether that, (a4) target der of the user identification information campaign
When it is determined that the display information is changed, the event monitor registered as a person whose display information is to be changed, and (b1) the user identification information included in the display information acquisition request received from the user, change the display information. It is determined whether or not it corresponds to one of the target persons. V (b2) When it is determined that the user identification information included in the display information acquisition request corresponds to one of the target persons whose display information is to be changed A display area, content, and display information for transmitting, to the information terminal, display information different from a case where it is not determined that the display information corresponds to one of the persons to be changed.
And a creator.

In another aspect of the present invention, a display executed on a display information determination device for monitoring a monitoring target whose internal data fluctuates and transmitting display information to an information terminal having a display screen and an input device. A storage medium for storing an information determination program, the program comprising: (a) the internal data to be monitored is an event generation condition
A program code for instructing the display information determination device to determine whether or not the display information is compatible; and (b) determining the display information determination to acquire user identification information managed in association with the predetermined condition. (C) a program code for instructing the device, and (c) a program code for instructing the display information determination device to determine whether the user identification information is a target of a campaign. d) a program code for instructing the display information determination device to register the display information as a change target when the user identification information is determined to be a target of a campaign ; (E) judging whether or not the user identification information included in the display information acquisition request received from the user corresponds to one of the persons whose display information is to be changed. (F) when it is determined that the program code for instructing the display information determination device and (f) the user identification information included in the display information acquisition request correspond to one of the persons who change the display information, One of the subjects whose display information is to be changed
And a program code for instructing the display information determination device to transmit display information different from a case where it is not determined to correspond to a person to the information terminal.

According to another aspect of the present invention, there is provided a storage medium for storing a display information determination program executed on a display information determination device for transmitting display information to an information terminal having a display screen and an input device, The display information determining device includes: (a) determining whether or not the input user profile information is a target of a campaign on condition that the user receives provision of a predetermined service on the Internet; And (b) said user profile information is a campaign code
If it is determined that the subject is a program code for instructing to register as subject to change the display of information identifying the user to the display-information deciding apparatus, received from (c) the user A program code for instructing the display information determination device to determine whether or not the user identification information included in the obtained display information acquisition request corresponds to one of the persons whose display information is to be changed; d) When it is determined that the user identification information included in the display information acquisition request corresponds to one of the subjects to change the display information, it is determined to correspond to one of the subjects to change the display information. And a program code for instructing the display information determination device to transmit display information different from the case where no display information is provided to the information terminal.

[0021]

DESCRIPTION OF THE PREFERRED EMBODIMENTS FIG. 1 shows an information terminal 110 and a web server 12 according to the present invention.
0 is a schematic diagram of a hardware configuration for implementing the client machine 130. FIG. The information terminal 110, the web server 120, and the client machine 130 include a central processing unit (CPU) 1 and a memory 4. CP
The U1 and the memory 4 are connected to the hard disk devices 13 and 31 as auxiliary storage devices via the bus 2 and the like. Floppy (registered trademark) disk drive (or MO
28, medium drive devices 26 such as CD-ROMs 26 and 29,
28, 29, 30) 20 are connected to the bus 2 via a floppy disk controller (or various controllers such as an IDE controller 25 and a SCSI controller 27) 19.
Connected to

Floppy disk drive (or MO, C
Medium drive device 26, 28, 29, 30 such as D-ROM)
20 has a floppy disk (or MO, CD-R
OM etc.), and a storage medium such as the floppy disk or the hard disk device 13 or the ROM 14 gives instructions to the CPU or the like in cooperation with the operating system to execute the present invention. The code of the program can be recorded and executed by being loaded into the memory 4. The code of the computer program can be compressed or divided into a plurality of parts and recorded over a plurality of media.

Information terminal 110, web server 120,
The client machine 130 may further be a system with user interface hardware, such as a pointing device (mouse, joystick, etc.) for inputting screen position information. , Trackball, etc.) 7, keyboard 6 supporting key input
And displays 11 and 12 for presenting image data to a user. The speaker 23 receives an audio signal from the audio controller 21 via the amplifier 22 and outputs the audio signal as audio.

The information terminal 110 and the web server 12
0, client machine 130 is serial port 1
5 and a communication with another computer or the like via a modem or a communication adapter 18 such as a token ring.

The present invention can be implemented by an ordinary personal computer (PC), a workstation, a computer incorporated in various home electric appliances such as a television and a facsimile, or a combination thereof. However, these components are merely examples, and not all the components are essential components of the present invention. In particular, since the present invention dynamically changes the content embedded in the page template, components such as the audio controller 21, the amplifier 22, and the speaker 23 are not essential in one embodiment of the present invention. .

Information terminal 110, web server 120,
The operating system on the client machine 130 side includes WindowsNT (a trademark of Microsoft), Windows9x (a trademark of Microsoft), Windows3. x (Microsoft trademark), OS / 2 (IBM trademark), MacOS (App
le), Linux (Linus Torvl)
ds trademark), X-WIN on AIX (IBM trademark)
GUI as standard, such as DOW system (trademark of MIT)
One that supports multi-window environment, PC-D
Character-based environments such as OS (IBM trademark) and MS-DOS (Microsoft trademark), as well as OS / Open (IBM trademark) and VxWorks
(Wind River Systems, Inc.
(Trademark) or an OS embedded in a network computer such as a Java OS, and is not limited to a specific operating system environment.

B. System Configuration FIG. 2 is a functional block diagram showing a system configuration of a system including a web page generation system according to a preferred embodiment of the present invention.

In the preferred embodiment of the present invention, a web browser 111 is installed in the information terminal 11. The web browser 111 specifies the URL,
An HTTP request is transmitted to a predetermined web server 120. Further, it receives the response transmitted from the web server 120 and displays it on the display screen.

On the other hand, in the preferred embodiment of the present invention, the web server
1, a display area / content creator 123, a schedule engine 125, a web server program 127, an e-mail sender 151, an event monitor 153, a subscription receiver 155, and a subscriber DB manager 157.

The formatter 121 formats contents into a predetermined format based on attribute information (display position, height, width, style, format, etc.) set in a display area to be described later.

Display area / content creator 12
3 searches the arrangement rule DB for content candidates to be embedded in the page template, and narrows down the content to be displayed from the candidates according to conditions such as schedules and customer cells. The content to be displayed and the information set in the display area are passed to the formatter 121, the formatted content is received, embedded in a page template, and returned to the web server 127.

The schedule engine 125 determines whether the time at which the user has accessed satisfies the schedule definition conditions. In the schedule definition, conditions can be set by combining a day of the week, a time zone, and the like in addition to a period.

The subscription receiver 155
A list of published event parts registered in the arrangement rule DB manager 143 described later is provided to the user, and the ID of the part selected by the user, the conditional expression, the notification format, and the user information extracted from the user management DB 159 are stored in the subscriber DB 157. register.

The event monitor 153 periodically monitors the contents of the subscriber DB 157, and monitors external or internal resources to be monitored (the external web server 115 in the example in the figure). Then, when the resource matches a predetermined condition, the subscriber DB 157 is accessed using the condition as a key, the notification format is referred to, and processing according to the notification format is executed.

The e-mail sender 151 has an event
In response to the instruction from the monitor 153, the e-mail part is extracted from the arrangement rule DB 143, an e-mail is generated by embedding predetermined information, and transmitted. User management DB
Reference numeral 159 manages customer information.

The client machine 130 includes a template parser 131, a resource manager 133, a resource DB manager 135, a page designer 137,
A component DB manager 141 and an arrangement rule DB manager 143 are provided.

The template parser 131 analyzes the page template, detects a display area included in the page template, and extracts its attributes (display position, height, width, style, format, etc.).

The resource manager 133 provides the operator with a GUI for registering / changing / deleting JavaBeans. In the preferred embodiment of the present invention, objects such as page templates, banners, telops, buttons, and customer cells (a user group that displays different information when a user changes display content is called a customer cell) Are also registered in the resource DB as JavaBeans. Each Bean has a Java object code and an attribute. By making an inquiry using a common interface, the Bean can execute the Java object code and extract a list of attributes held by the Bean. For example, Banner Bean
Has attributes such as the type of Bean, the part name, the image file to be displayed, the URL of the link destination, and the description. In the preferred embodiment of the present invention, the page template is also registered as a JavaBean to enhance versatility.

The resource DB manager 135 manages a resource DB. The resource DB manages parts before attribute information is set. In the preferred embodiment of the present invention, the types of parts (page templates, telops, banners, etc.) and bibliographic items are registered for the parts managed in the resource DB, and what kind of image is displayed Do not have actual attributes such as With this configuration, it is possible to speed up the search and the like.

The component DB manager 141 manages a component DB. Component DB is
Manage attribute information of parts. For example, if the part is a banner Bean, the part name, the image fill to be displayed,
Information such as a link destination URL and a description is managed.

The arrangement rule DB manager 143 manages the arrangement rule DB. The arrangement rule DB stores association information between display areas and parts, schedule information, information for determining the possibility of publishing, and the like. The operator
By using the page template name and the display area name as keys, a list of parts stored in this DB can be obtained.

The page designer 137 provides the operator with a GUI that enables registration / change of part arrangement registration, schedule setting, publishing decision, and the like.

FIG. 3 is a conceptual diagram showing the state transition of parts in the preferred embodiment of the present invention. In the figure, a registered part 203 (class) is a resource manager 1
33 is information (metadata) registered by management and can be changed and deleted. This registered part 203
Are stored in the resource DB 135. At this stage,
In the part, only the type of the part (page template, telop, banner, etc.) and bibliographic items are registered, and there is no actual attribute such as what image is displayed.

The set parts 205 (instances)
The information (Banner, Telop, List, etc.) set in each part property is associated with the registered part 203, and can be changed or deleted. The set part 205 is stored in the arrangement rule DB 143. In this state, the set part 205 is, for example, a banner B
In the case of “bean”, attributes such as the type of Bean, a part name, an image file to be displayed, a link destination URL, a description, and the like are provided. The attributes are stored in the component DB. In the preferred embodiment of the present invention, the operator can refer to and select the contents registered in the resource DB when setting the properties of the parts.

The arranged part 207 is an association of the set part 205 with the display area, and can be deleted. This set part 205
It is stored in the arrangement rule DB 143.

The publishable part 209 is one in which the arranged parts are scheduled, and can be changed or deleted. The publishable part 209 is stored in the arrangement rule DB 143. The published part 211 is a published part that has been published. The publishable part 209 can be formed by an unpublishing operation. This published part 209 has the placement rule D
B143. The expired part 213 is the publishable part 209 or the published part 211 whose schedule has been completed.

In a preferred embodiment of the present invention,
In order to shorten the time to search for parts arranged in a predetermined display area, related information between the display area and the parts is stored in the arrangement rule DB. However, it is also possible to have individual parts to have them. It is. In addition, in order to shorten the time for determining a part that satisfies the schedule condition among the parts arranged in the predetermined display area, the schedule is also held along with the individual arrangement data in the arrangement rule DB. This information can also be implemented by giving each part to each part. Similarly, the information as to whether or not it has been published is managed in the arrangement rule DB, but may be managed in the component DB as a part attribute.

Although the functional blocks shown in FIG. 2 have been described above, these functional blocks are logical functional blocks, which means that each functional block is realized by one unit of hardware or software. not,
It can be realized by complex or common hardware and software. In particular, in this example, the web server 120 and the client machine 130 are implemented by different machines, but the functions described for the client machine 130 may be provided to the web server 120. Not all the functional blocks shown in FIG. 2 are essential components of the present invention.

C. Operation procedure C-1. Content Registration FIG. 4 is a message flow showing a content registration procedure in the preferred embodiment of the present invention. As shown in FIG. 4, the content creator 501 opens the resource manager main panel 503 provided by the resource manager 133, specifies the created content (in the preferred embodiment of the present invention, the content is Existing location: URL is specified), and the content is registered (message 5001).

Resource Manager Main Panel 50
3 responds to this and generates metadata 507 on the memory (messages 5002 and 5003). If the generation is completed normally, the URL of the content is registered in the metadata 507 (message 5004). Then, the resource manager main panel 503 opens the resource metadata definition panel 505 (messages 5005, 5006, 5007).

The content creator 501 inputs bibliographic items (creator, creation date, description of content, etc.) to the resource metadata definition panel 505.
In the preferred embodiment of the present invention, the registration date, registration time, and the like are automatically set, and the type of content can be selected from a pull-down menu. When the content creator 501 presses the OK button on the resource / metadata definition panel 505, the metadata (including link information to the content) is written into the resource DB 509, and an ID unique to the content is generated. Set in association with metadata in the resource DB 509 (messages 5010, 5011, 5012, 501)
3, 5014, 5015).

C-2. FIG. 5 is a message flow showing a page template registration procedure in the preferred embodiment of the present invention. FIG.
As shown in the figure, the content creator 501 is a resource manager 133 provided by the resource manager 133.
The main panel 503 is opened, a page template is designated (in the preferred embodiment of the present invention, the location where the content exists: URL is designated), and the page template is registered (message 5101).

Resource Manager Main Panel 50
3 responds to this and generates metadata 507 on the memory (messages 5102 and 5103). If the generation is completed normally, the URL of the content is registered in the metadata 507 (message 5104).

Next, the resource manager main panel 503 passes the URL to the template parser 511 and requests analysis of the display area (message 510).
5). The template parser 511 accesses the page template 250 as shown in FIG.
The display area included in the template 250 is analyzed. In a preferred embodiment of the present invention, the SERVLET tags 261 and 263 included in the HTML are searched, and “c” is searched.
By detecting the character string “mode =“ icdacrt ””, it is recognized that the servlet defines the display area.

If it is determined that the display area is a display area, for each display area included in the page template, the number of the display area included in the page template, the display area name, the display position, the display style, The information such as the width and height is recognized (message 5106).

The resource manager main panel 503 includes a resource metadata definition panel 505.
Is opened (messages 5005, 5006, 50
07). The content creator 501 inputs bibliographic items (creator, creation date, description of templates, etc.) to the resource metadata definition panel 505. In the preferred embodiment of the present invention, the registration date, registration time, etc. are set automatically.

When the content creator 501 presses the OK button on the resource metadata definition panel 505, the resource metadata definition panel 505 displays the metadata (including the link information to the content) and the template parser 131. Recognized display area information (display area number, display area name, display position, display style,
Write information such as width and height) to the resource DB 509 (messages 5112, 5113, 5114, and 511).
5).

C-3. Part Attribute Setting (Part Creation) FIGS. 7 and 8 are message flows showing a part creation procedure in the preferred embodiment of the present invention. As shown in FIG. 7, the web page creator 521 displays a set parts list screen 523 from the page designer main screen.
Is opened (message 5201), and creation of a part is selected (message 5202).
25 is opened. FIG. 9 shows a screen configuration of the page designer 137 in the preferred embodiment of the present invention.

When the web page creator 521 selects a part type on the part type selection screen 525, the metadata of the registered part corresponding to the part type is obtained from the resource DB 135 (messages 5203 and 5204). Also, identifiable part IDs and part names are assigned to each part type (messages 5205, 5206, 5207, 520).
8, 5209).

The web page creator 521 confirms the part type (message 521
0), a new part 531 is generated (message messages 5211 and 5212), the metadata of the registered parts and the name of the creator are set (messages 5213 to 5216), and the part attribute definition panel 5
33 is opened (messages 5217 to 521)
9).

The web page creator 521 sets predetermined properties (such as a telop message or link URL not registered as a list), a part name, and a description in the part attribute definition panel 533 (messages 5221 to 5227). ).

The web page creator 521 can also open the content selection panel 537 from the part attribute definition panel 533 and access contents such as images and text registered in the resource DB 527 (messages 5228 to 5234). . For example,
In the case of a banner part, a list of images to be displayed and the URL of a link destination can be obtained. In the case of a telop part, a list of messages to be output can be obtained.

When the web page creator 521 selects a predetermined content from the content list, the information of the content stored in the resource DB 135 is registered as a part property (message 5235).
To 5241). And web page creator 52
1 makes a final check on the part attribute definition panel 533, and stores component information,
Part ID and change history information are registered (message 5
242-5249).

C-4. Parts Arrangement FIGS. 10 and 11 are message flows showing a part arrangement procedure in the preferred embodiment of the present invention. As shown in FIG. 10, the web page creator 531 first enters the parts selection panel 54 via the parts arrangement panel 533.
3 (messages 5301 and 5302), and obtains a display area for arranging parts registered in the resource DB 537 (messages 5303 and 530).
4). Then, attribute information (display position, height, width, style, format, etc.) of the display area is acquired (messages 5305, 5306).

In the preferred embodiment of the present invention, one of the attribute information of the display area is a display area style. This display area style is attribute information that specifies in what display format (using HTML) the selected part (according to the cell or schedule conditions) is displayed. Display styles include, for example, bannerFlow (banner array) and itemizedList (bulleted list).

Each display style is associated in advance with a type of part that can be displayed and shaped by the resource manager. For example, BannerFlow style has Banner part (image file with link), itemizedList has
It is related like ListItem parts (one-line text with link). In the preferred embodiment of the present invention, this association is specified when registering a formatter that generates HTML according to each display style with the resource manager.

The list of parts that can be pasted in the display area is displayed by selecting the types of parts that can be displayed in the display area from the preset parts based on the association information between the display area style and the displayable part type. (Messages 5303 to 5331).

Then, the web page creator 53
When the user selects a desired part from this list, the display area is associated with the part, and the association is stored in the arrangement rule DB 553.

C-5. Addition of Parts to Display Area FIG. 12 is a message flow showing a procedure for adding parts to the display area in the preferred embodiment of the present invention.
In the preferred embodiment of the present invention, a GUI for selecting and associating display areas and parts as shown in FIG.
There is a separate panel. When the display area 621 is selected from the display area list 630 of this panel and the “parts arrangement” button 643 is pressed, the processing of the messages 5301 to 5331 in the sequence diagrams 10 and 11 is performed. FIG.
2 is a subsequent message flow.

When the web page creator 541 selects a predetermined part from the parts listed on the parts selection panel 543 (message 5401),
A placement object 545 is newly generated on the memory. Then, the part ID and the display area ID are set in the generated placement object 545 (messages 5404 to 5409) and written in the placement rule DB (messages 5410 to 5414).

C-6. Schedule Definition FIG. 14 is a message flow showing a procedure for defining a schedule for a placed part in the preferred embodiment of the present invention. As shown in FIG.
The creator 551 first specifies a display area and a set of parts on the parts arrangement panel 553, and opens the schedule definition panel 555 (message 55).
01, 5502), web page creator 551
Accesses the arranged parts for which the schedule is registered (corrected) (messages 5503 and 5504).

If the arranged part has not been published, the schedule currently set for the part is acquired to newly set or change the schedule (message 5505). If no schedule has been set, a schedule registration screen with empty data is output. If a schedule has already been set, a schedule correction screen is displayed. In the preferred embodiment of the present invention, the schedule cannot be changed unless the part is in the unpublished state (unpublished state). This is to prevent the display schedule of the parts from being changed from where the general user is looking.

C-7. Publish Decision FIG. 15 is a message flow showing a procedure for deciding to publish the content to be embedded in the display area in the preferred embodiment of the present invention. As shown in FIG. 15, the web page creator 571 is
In 3, when the display area and parts are specified and publishing is specified, the publishing flag is set in the placement object 575 (messages 5701 to 57).
03). Then, the contents of the arrangement object are written in the arrangement rule DB. Cancellation of publishing (unpublishing) can be specified in the same procedure.

C-8. 16 and 17 are message flows showing a procedure for generating content to be embedded in the display area in the preferred embodiment of the present invention. As shown in FIG.
, From the web browser 111 to the web server 127
Sends an HTTP request to the Web server 1
27 acquires a page template corresponding to the HTTP request.

The web browser 127 detects the servlet tag included in the page template, and passes the code (FIG. 18) included in the servlet tag to the display area / content creator 123 (message 560).
1) Wait until the result is received.

Then, the display area / content creator 123 acquires the display area (message 5).
602, 5603), and acquires the metadata of the template including the display area from the resource DB 567 (messages 5604, 5605). In the preferred embodiment of the present invention, the display area is managed by the display area name 701, and the resource DB 567 and the placement rule DB 5
This can be accessed at 65.

Using the display area name 701 and the page template ID 725 (obtained with the message 5605) as keys, access the arrangement rule DB of this display area,
Acquire the placement object (messages 5606, 5606
607). In the preferred embodiment of the present invention, the layout object is acquired using the display area name 701 and the page template ID 725 as keys, but the display area name is a name that can be uniquely specified for all page templates. Thus, it is possible to access only the display area name as a key.

In the example shown in FIG.
1 and 0002 are obtained. The schedule information 727 and 728 are extracted from the acquired placement objects (messages 5608 and 5609), and the schedule engine 571 is inquired about its validity (messages 5610 and 5611). Also, make sure that the part has been published (message 5
612, 5613). In the example of FIG. 19, both the placement objects 0001 and 0001 are published.
Assuming that it is 19:00 on 1999/07/26 at present, in the example of FIG.
001 does not conform to the schedule conditions, and the arrangement object 0002 conforms to the schedule conditions.

If the part is determined to be a valid schedule and a published part, the component DB 575 is accessed, and information such as a display image file, a link destination URL, and a description corresponding to the part is obtained. Get (message 5714, 571
5).

FIG. 20 is a conceptual diagram of the component DB in the preferred embodiment of the present invention. In the preferred embodiment of the present invention, banner 750, list item 76
In order to correspond to a plurality of types of objects such as 0, telop 770, etc., they are registered as objects instead of simple tables. Content information such as information (path name, directory name, file name) for specifying the actual banner display image is set as a property of the banner object 750. The system can acquire content information and acquire image information and the like by making an inquiry using a part name or a part ID as a key.

Referring back to FIG. 16, the display area / content creator 563 displays the display attribute 703 (FIG. 18).
(Message 5616) and formatter 577
Is used to shape the content according to the display area (messages 5617 to 5631). For example, when the width of the content is larger than the width of the display area, the right and left of the content are cut evenly, and as shown in FIG. If the total is smaller than the display area width, the position is fixed, and if the total is larger than the display area, the position is set to the next row. ", And the content is enlarged or reduced to fit the display area. You can also. Then, HTML is generated based on the formatted contents (messages 5632 and 563).
3), transmitting the message to the web browser 111 of the information terminal 110 via the web server 127 (message 563)
4).

D. Example of Application to Campaign Using Internet A mode for changing information displayed to a predetermined user based on the status of an external resource and a mode for notifying by combining e-mail will be described below.

D-1. Registration of Event Monitor, Condition Judgment Cell / Part, and Event Target Cell / Part FIG. 22 is a diagram showing an event / cell in a preferred embodiment of the present invention.
9 is a message flow showing a monitor registration procedure. FIG.
As shown in FIG. 2, the registrant 571 uses the resource manager 573 to create a resource DB as in the case of FIG.
In 575, the event monitor parts are JavaBean
n (message 570)
1, 5702). In the event monitor JavaBean in the preferred embodiment of the present invention, items such as a monitoring target, a monitoring frequency, a notification format, and path information to the event target cell / part are present.

In the same procedure, a condition determination cell part and an event target cell part, which will be described later, are also registered. The condition judging cell part is a condition for categorizing the user such as a predetermined age group, a predetermined occupation, a predetermined income, a predetermined position, etc., among the users included in the user management DB. The event target cell part is a cell part for registering a person who actually hits the event, and includes information (part I) for specifying the condition determination cell part.
D), filtering conditions, and e-mail part I
D is held as an item. For e-mail parts, f
rom, to, contents, and description.

D-2. Campaign Definition FIG. 23 is a message flow showing a campaign definition procedure in the preferred embodiment of the present invention. As shown in FIG. 23, the registrant 581 of the campaign accesses the resource DB 575 by using a predetermined screen of the page designer 585 as in the case of FIGS. A list is acquired (messages 5801 to 5803).

The campaign definer 581 selects registration of a new event monitor (message 5804), and registers properties on the registration screen (message 58).
05). For example, as the monitoring target, a description (such as TSE First Section Information Company Stock) that allows the monitoring target to be intuitively grasped,
Information (URL, information specifying which HTML tag and which data is specified) for specifying a place where the information can be obtained is set. As the monitoring frequency, a default value, an upper limit, a lower limit, and the like are set. The notification format sets whether or not there is an e-mail notification. The path information to the event target cell / part contains the published event target cell / part.
Set the path name, directory name, and file name of the part. In addition, it can also be implemented by setting a part ID.

Then, as campaign rules, schedule information and publishing / non-publishing information are input (message 5807). In an aspect in which an event is generated according to the status of other resources, it is desirable that the arrangement rule DB 720 manages information as shown in FIG. As shown in FIG.
20 includes a part type 731 and an event flag 73
3. Information of cell / part ID 735 is added.
The part type 731 is information for determining the type of parts such as a banner part, a telop part, an event target cell part, a condition determination cell part, an event monitor part, and the like. Also, the event flag 733
Is a flag for determining whether or not a subscription described later has been made and the event has been issued. In the case of an event monitor part, the cell part ID 735 indicates a subscription described later. A condition determination cell / part used to determine whether or not the user who has performed satisfies a predetermined condition is set, and in other cases, an event target cell / part in which a person who actually hits the event is registered Is registered.

Then, the page designer 583 specifies the layout object on the event monitor 589, and instructs activation of the event monitor of the event (message 5808). Thus, the event monitor 589
Starts monitoring the event.

D-3. Event Subscription FIG. 25 is a message flow showing a procedure for subscribing to an event in the preferred embodiment of the present invention.
As shown in FIG. 25, a user 591 wishing to subscribe to an event accesses a web page (message 5901). Execution runtime (display area / content creator 1 in FIG. 2)
23 and a component including the schedule engine 125) access the user management DB 594, and
User I with Cookie included in P request as a key
D is acquired (message 5902).

FIG. 26 is a conceptual diagram showing information managed by the user management DB 740 in the preferred embodiment of the present invention. As shown in the figure, the user management DB 740 stores a user ID 741, a cookie 743, an e-mail address 7
45, and manages user profile information 747. The user profile information 747 includes information on the user, such as age, occupation, work place, address, work place address, and the like. In a preferred embodiment of the present invention, a user registers such information on condition that a predetermined service is provided on the Internet. User ID
Is automatically generated by the system. In the system, the information contained in the record can be acquired using the cookie 743 and the user ID as keys.

When the execution runtime 593 recognizes that the user is a registered user, the user is presented with a list of published event monitor parts. (Messages 5904-590
6). If the execution runtime 593 recognizes that there is no user registered as a member,
A user registration panel can also be output. In the preferred embodiment of the present invention, a subscription service for members is provided, but a subscription service for the general public instead of membership can be provided.

When the user selects the event monitor, an event setting screen is displayed (message 59).
07, 5908). Then, the user sets the parameters of the conditional expression and the notification method (message 5909). For example, a setting can be made such that a notification by e-mail is desired when the stock price of Company A becomes 120.00 yen or more.

Then, the set information and the information of the user management DB are stored in the subscription DB 597 (messages 5910 to 5913). FIG. 27 shows a subscription DB 59 in the preferred embodiment of the present invention.
It is a conceptual diagram which shows 7 management items. As shown in the figure, the subscription DB 750 includes a subscription ID 751, a user ID 753, a part ID 755, a conditional expression 757, a notification format 758, and a campaign flag 7
59 are managed. If the event monitor designated by the user has not been activated, it is activated (message 5914).

D-4. Event Monitoring and Notification FIG. 28 is a message flow showing an event monitoring and notification procedure in a preferred embodiment of the present invention. As shown in FIG. 28, the activated event monitor 653 monitors the monitoring target 651 including data that changes periodically or irregularly at a cycle based on the set monitoring frequency information (message 6501). . In a preferred embodiment of the present invention, the event monitor 653 has information on a monitoring target, an event occurrence condition, a monitoring frequency, a subscription ID, and an event flag, and monitors an event flag being on. In the preferred embodiment of the present invention, there is a monitor part for further monitoring the event monitor, and the event flag 733 (FIG. 24) of the event monitor whose schedule has been completed.
Is turned off, and the event monitor 651 is notified.

When the event monitor 651 determines that the event occurrence condition has been met, the event monitor 651 accesses the subscription DB 655 and updates the subscription I
The user ID and the part ID corresponding to D are returned (messages 6502 and 6503). And event monitor 6
53 accesses the arrangement rule DB 657 using the part ID as a key, and determines the condition determination cell / part ID 735 (FIG. 24).
To get. Also, access the component DB,
The determination condition of the condition determination cell / part is taken out, compared with the user profile in the user management DB, and it is determined whether or not it is the target of the campaign (message 6504,
6505).

If the user is determined to be a target of the campaign, the event target cell / part corresponding to the condition determination cell / part is taken out and the user ID or cookie of the user is placed in the event target cell / part. Register (message 6506). Notification format we
Only the user who has designated b can be registered.

When the e-mail is specified in the notification format 758 extracted from the subscription DB, the event monitor 653 displays the ID of the e-mail part registered in the event target cell / part.
And the user ID and the execution runtime 65
9 (message 6507).

Execution Runtime 659
Accesses the e-mail part and acquires the e-mail sender (From) (messages 6508 to 6565).
11), e-mail sender 663 with user ID
To send an e-mail (message 651
2).

[0099] The e-mail sender 663 accesses the user management DB 665 and reads the e-mail from the user ID.
The address is acquired, and the e-mail part stores the e-me based on the from and content information held as properties.
An il is generated, and an e-mail is transmitted (message 6515).

When the user has transmitted an HTTP request for requesting a predetermined page template, the processing described with reference to FIGS. 16 and 17 is executed.
And the placement objects used in this process include:
The event flag 733 and the cell part ID 735 as shown in FIG. 24 are also determined as display conditions together with the schedules 727 and 728 and the publish flag 729. In such a case, the cell / part ID 735 includes FIG.
In this message 6506, the user specifies the registered cell part, and the event flag is also set to ON, so that HTML to be displayed in the display area such as a predetermined part (banner) is acquired. Will be.

[0101]

As described above, according to the present invention,
HTML file editing and CGI
It is possible to change the content and layout of the content to be embedded in the page template without forcing the server program to modify the content. Further, the content and layout of the content to be embedded in the page template can be dynamically changed according to the situation at the time of access by the user. In addition, information considered to be suitable for each user's preference can be provided only to that user or a group including the user, and the advertising effect and the like can be enhanced.

[0102]

[Brief description of the drawings]

FIG. 1 is a block diagram showing one embodiment of a hardware configuration of an information terminal, a web server, and a client machine of the present invention.

FIG. 2 is a block diagram of processing elements in a preferred embodiment of the present invention.

FIG. 3 is a conceptual diagram showing a state transition of a part in a preferred embodiment of the present invention.

FIG. 4 is a message flow showing a content registration procedure in a preferred embodiment of the present invention.

FIG. 5 is a message flow showing a page template registration procedure in a preferred embodiment of the present invention.

FIG. 6 is a conceptual diagram illustrating a page template according to a preferred embodiment of the present invention.

FIG. 7 is a message flow showing a part creation procedure in a preferred embodiment of the present invention.

FIG. 8 is a message flow showing a part creation procedure in a preferred embodiment of the present invention.

FIG. 9 is a conceptual diagram showing a screen configuration of a page designer in a preferred embodiment of the present invention.

FIG. 10 is a message flow showing a part arrangement procedure in the preferred embodiment of the present invention.

FIG. 11 is a message flow showing a part arrangement procedure in a preferred embodiment of the present invention.

FIG. 12 is a message flow showing a procedure for adding a part to a display area in the preferred embodiment of the present invention.

FIG. 13 is a conceptual diagram of a parts selection panel in a preferred embodiment of the present invention.

FIG. 14 is a message flow showing a procedure for defining a schedule for a placed part in the preferred embodiment of the present invention.

FIG. 15 is a message flow showing a procedure for determining publishing of a content to be embedded in a display area in the preferred embodiment of the present invention.

FIG. 16 is a message flow showing a procedure for generating content to be embedded in a display area in the preferred embodiment of the present invention.

FIG. 17 is a message flow showing a procedure for generating content to be embedded in a display area in the preferred embodiment of the present invention.

FIG. 18 is a diagram showing an example of a code defining a display area in the preferred embodiment of the present invention.

FIG. 19 is a conceptual diagram of an arrangement rule DB according to a preferred embodiment of the present invention.

FIG. 20 is a conceptual diagram of a component DB according to a preferred embodiment of the present invention.

FIG. 21 is a conceptual diagram illustrating shaping of a content to be embedded in a display area in a preferred embodiment of the present invention.

FIG. 22 is a message flow showing a procedure for registering an event monitor in a preferred embodiment of the present invention.

FIG. 23 is a message flow showing a campaign definition procedure in the preferred embodiment of the present invention.

FIG. 24 is a conceptual diagram of an arrangement rule DB according to a preferred embodiment of the present invention.

FIG. 25 is a message flow showing a procedure for subscribing to an event in the preferred embodiment of the present invention.

FIG. 26 is a conceptual diagram showing information managed by a user management DB according to a preferred embodiment of the present invention.

FIG. 27 is a conceptual diagram showing management items of a subscription DB in a preferred embodiment of the present invention.

FIG. 28 is a message flow showing an event monitoring and notification procedure in a preferred embodiment of the present invention.

FIG. 29 shows a conventional technique for embedding content in a page template.

FIG. 30 shows a conventional technique for embedding content in a page template.

[Explanation of symbols]

 110 Information Terminal 111 Web Browser 115 External Web Server 120 Web Server Machine 121 Formatter 123 Display Area Content Creator 125 Schedule Engine 127 Web Server Software 130 Client Machine 131 Template Parser 133 Resource Manager 135 Resource DB manager 137 Page designer 141 Component DB manager 143 Placement rule DB manager 151 e-mail sender 153 Event monitor 155 Subscription receiver 157 Subscriber DB manager 159 User management DB

──────────────────────────────────────────────────の Continuing on the front page (72) Inventor Koji Korezu 1623-14 Shimotsuruma, Yamato-shi, Kanagawa Prefecture IBM Japan, Ltd. No. 14 IBM Japan, Ltd., Yamato Works (72) Inventor Satoshi Higuchi 1623 Shimotsuruma, Yamato-shi, Kanagawa Prefecture IBM Japan, Ltd., Yamato Works (72) Inventor, Shoichi Tsuchiya Kanagawa 1623, Shimotsuruma, Yamato City, Japan IBM Japan, Ltd. Yamato Works (56) References JP-A-9-65321 (JP, A) JP-A 9-181723 (JP, A) JP 9-282210 (JP, A) JP-A-10-134080 (JP, A) JP-A-10-171700 (JP, A) JP-A 10-275152 (JP, A) JP-A 10-298596 (J , A) JP flat 10-301946 (JP, A) JP flat 11-25020 (JP, A) JP-T 2001-525951 (JP, A) (58 ) investigated the field (Int.Cl. ^7, DB name ) G06F 17/30 G06F 12/00

Claims (7)

(57) [Claims] 1. A display information determination method executed on a display information determination device for monitoring a monitoring target whose internal data fluctuates and transmitting display information to an information terminal having a display screen and an input device, comprising: a) The internal data of the monitoring target is used as an event occurrence condition.
A step of determining whether or not the information is compatible ; (b) a step of acquiring user identification information managed in association with the condition and a notification format; and (c) a step in which the user identification information is a target of a campaign. determining whether or not the user identification information is a target of the campaign; and registering the user identification information as a person whose display information is to be changed. (E) transmitting an e-mail including predetermined content to the user when the notification format is specified to be notified by e-mail; and (f) obtaining display information from the user. Receiving a request; (g) determining whether or not the user identification information included in the display information acquisition request corresponds to one of the persons who change the display information; User included in the display information acquisition request When it is determined that the identification information corresponds to one of the target persons whose display information is to be changed, the display information is different from that when the display information is not determined to correspond to one of the target persons whose display information is to be changed. Transmitting to the terminal; and a display information determination method including: 2. A display information determination method executed on a display information determination device for monitoring a monitoring target whose internal data fluctuates and transmitting display information to an information terminal having a display screen and an input device, a) The internal data of the monitoring target is used as an event occurrence condition.
Judging whether or not it is suitable ; (b) obtaining user identification information managed in association with the predetermined condition; and (c) the user identification information is a target of a campaign. (D) registering the user identification information as a target to change the display information if it is determined that the user identification information is a target of a campaign ; (e) Determining whether the user identification information included in the display information acquisition request received from the user corresponds to one of the persons whose display information is to be changed; and (f) responding to the display information acquisition request. When it is determined that the included user identification information corresponds to one of the target persons whose display information is to be changed, display information different from the case where it is not determined that the user identification information corresponds to one of the target persons whose display information is to be changed. To the information terminal Display information determining method comprising the steps of signal, the. 3. The display information determination method according to claim 2, wherein the monitoring target and the predetermined condition are set by subscribing the user. 4. A display information determination method executed on a display information determination device for transmitting display information to an information terminal having a display screen and an input device, wherein (a) a user provides a predetermined service on the Internet Receiving user profile information, provided that the user profile information is received from a campaign.
And determining whether a subject, wherein the user profile information campaign (c)
If it is determined that the object includes the steps of registering as a subject for changing the display information for identifying the user, the user identification information included in the display information acquisition request received from; (d) user, Deciding whether or not to correspond to one of the subjects whose display information is to be changed; and (e) the user identification information included in the display information acquisition request is one of the subjects whose display information is to be changed. And transmitting to the information terminal different display information than when it is not determined to correspond to one of the subjects whose display information is to be changed. 5. A display information determining device for monitoring a monitoring target whose internal data fluctuates and transmitting display information to an information terminal having a display screen and an input device, wherein (a1) the internal data of the monitoring target is Event occurrence condition
It is determined whether fits, (a2) a step of obtaining user specific information which is managed in association with the predetermined conditions, (a3) target der of the user identification information campaign
It is determined whether that, (a4) target der of the user identification information campaign
If it is determined that that is the event monitor to be registered as a subject for changing the display information, the user identification information included in the display information acquisition request received from (b1) the user changes the display information (B2) When it is determined that the user identification information included in the display information acquisition request corresponds to one of the target persons whose display information is to be changed, One of the subjects whose display information is to be changed
A display area / content creator for transmitting display information different from a case where it is not determined to correspond to a person to the information terminal; 6. A storage medium for storing a display information determination program executed on a display information determination device for transmitting a display information to an information terminal having a display screen and an input device, while monitoring a monitoring target whose internal data fluctuates. Wherein the program includes: (a) the internal data of the monitoring target is an event occurrence condition;
A program code for instructing the display information determination device to determine whether or not the display information is compatible; and (b) determining the display information determination to acquire user identification information managed in association with the predetermined condition. (C) a program code for instructing the device, and (c) a program code for instructing the display information determination device to determine whether the user identification information is a target of a campaign. d) a program code for instructing the display information determination device to register the display information as a change target when the user identification information is determined to be a target of a campaign ; (E) judging whether or not the user identification information included in the display information acquisition request received from the user corresponds to one of the persons whose display information is to be changed. (F) when it is determined that the user identification information included in the display information acquisition request corresponds to one of the persons who change the display information, the program code for instructing the display information determination device; And a program code for instructing the display information determination device to transmit display information different from a case where it is not determined that the display information corresponds to one of the subjects whose display information is to be changed, to the information terminal. 7. A storage medium for storing a display information determination program executed on a display information determination device for transmitting display information to an information terminal having a display screen and an input device, the program comprising: A program code for instructing the display information determination device to determine whether or not the input user profile information is a target of a campaign , provided that a predetermined service is provided on the Internet. (B) the user profile information is a campaign
If it is determined that the subject is a program code for instructing to register as subject to change the display of information identifying the user to the display-information deciding apparatus, received from (c) the user A program code for instructing the display information determination device to determine whether or not the user identification information included in the obtained display information acquisition request corresponds to one of the persons whose display information is to be changed; d) When it is determined that the user identification information included in the display information acquisition request corresponds to one of the subjects to change the display information, it is determined to correspond to one of the subjects to change the display information. And a program code for instructing the display information determination device to transmit display information different from the case where no display information is provided to the information terminal.