JP3227922U - Store management support system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a store operation support system having a simple structure and capable of effectively supporting the operation of a store in which an exhibit is installed. SOLUTION: A store management support system visualizes the situation of a store by adding visitor information for exhibits installed at the exhibition place of the store. The store management support system is installed near the exhibit and determines the camera unit 4 that captures a predetermined range around the exhibit and the person photographed by the camera unit, and transmits information about the person as visitor information. The information transmission device 6 and the server device 8 that associates and aggregates the visitor information with the store information that is information about at least one of the store, the exhibition place, and the exhibit, and displays the store information and the visitor information aggregated by the server device. It includes a terminal 10. [Selection diagram] Fig. 3

Description

The present invention relates to a store management support system that supports store management in a store where exhibits are installed.

Conventionally, as described in Patent Document 1, a system for evaluating the degree of interest of products and exhibits in a store is known. This system captures the movement of people in the store with a camera, evaluates the degree of interest in the product from the image data, and changes the product layout and contents. Further, as described in Patent Document 2, a marketing data analysis system that performs area analysis in consideration of the customer base of customers is known. In this system, product sales devices installed at many points are connected to data analysis server devices via a communication network. The data analysis server device includes a customer purchase data collection unit, a gaze history analysis data creation unit, a customer attribute analysis data creation unit, and the like.

JP-A-2002-133075 Japanese Patent No. 5002421

In the conventional system described above, it is necessary to evaluate the degree of interest in the product, collect customer purchase data, and analyze the gaze history. These evaluations and analyzes require enormous calculations and place a heavy load on the server. In addition, it is difficult to accurately evaluate the degree of interest and analyze the gaze history. Therefore, even if these systems are used, it tends to be difficult to effectively support the operation of the store.

The present invention is a system having a simple configuration, and an object of the present invention is to provide a store operation support system that can effectively support the operation of a store.

The present invention is a store management support system that visualizes the situation of a store by adding visitor information to an exhibit installed at the exhibition place of at least one store, and is installed near the exhibit or the exhibit at the exhibition place. A camera unit that captures a predetermined area around the exhibit, a visitor information transmission device that determines the person photographed by the camera unit and transmits information about the person as visitor information, and a store, exhibition place, or exhibit. A server device that associates and aggregates the customer information transmitted from the visitor information transmitting device with the store information that is information about at least one of them, a store status display terminal that displays the store information and the customer information aggregated by the server device, and the like. To be equipped.

According to this store operation support system, the camera unit and the visitor information transmitting device acquire information about a person included in a predetermined range around the exhibit and transmit it as visitor information. Since the store status display terminal displays the store information of the store in association with the visitor information, the store operator or the operator of another store determines whether or not the store is operating well. be able to. In addition, since this system determines the person (visitor) from the viewpoint based on the exhibit and obtains the visitor information, compared with the conventional system that tracks the customer with a plurality of cameras installed in the store. The number of camera units may be small. There is no need to evaluate the degree of interest in the product or collect customer purchase data as in the past. Therefore, a system having a simple configuration is realized. A store operator or another store operator can check the store status (store information and visitor information associated with the store information) simply by referring to the store status display terminal. Then, based on the confirmation result of the store status, it is possible to effectively support the operation of the store.

The server device acquires and stores an external image of the exhibit installed at the exhibition place as store information, and the store status display terminal may display the external image and the visitor information together. According to this configuration, store operators and other store operators can obtain desirable visitors (number of people, gender, age group, etc.) by installing (exhibiting) what kind of exhibits and how. Can be easily recognized.

The server device acquires and stores the weather information at the address where the store is located as the store information, and the store status display terminal may display the weather information and the visitor information together. According to this configuration, store operators and other store operators should install (exhibit) what kind of exhibits should be installed (exhibited) according to the expected weather, and desirable visitors (number of people, gender or age group). Etc.) can be easily recognized.

At least one store includes a plurality of stores, a camera unit and a visitor information transmitting device are provided for each exhibit of the plurality of stores, and a store status display terminal is a store information and a visitor in each of the plurality of stores. Information and may be displayed. According to this configuration, the store status display terminal displays the store status (store information and visitor information associated therewith) at each of the plurality of stores targeted by the store management support system. Therefore, the store status can be easily shared between the stores. For example, it is possible to operate (plan) one's own store by referring to the store status of another store, or to manage a plurality of stores collectively.

A mannequin or torso equipped with an exhibit may be installed at the exhibition site, and the camera unit may be attached to the mannequin or torso to photograph a predetermined range around the mannequin. According to this configuration, visitor information can be obtained from the viewpoint of the mannequin or the torso. Mannequins or torso are suitable for collecting visitor information when performing VP with exhibits, so store operators and other store operators should surely and easily grasp the situation of the entire store. Can be done.

According to the present invention, there is provided a store operation support system which is a system having a simple configuration and can effectively support the operation of a store.

It is a top view of the store targeted by the store operation support system which concerns on one Embodiment of this invention. It is a figure which shows the schematic structure of the store operation support system which concerns on one Embodiment of this invention. It is a sequence diagram which shows the process performed by the store operation support system of FIG. It is a figure which shows an example of the image which is displayed on the store situation display terminal. It is a figure which shows the sharing of the store situation among a plurality of stores. 6 (a) to 6 (c) are diagrams showing an example of store contents in any selected store.

Hereinafter, one embodiment of the present invention will be described in detail with reference to the drawings.

First, with reference to FIGS. 1 and 2, the store 1 to which the store operation support system S according to the embodiment of the present invention is applied, the exhibits installed in the store 1, and each device will be described. The store management support system S aggregates what kind of customers, how many people, and how long the exhibit is installed at the exhibition place P of at least one store 1, and the aggregated result. Is a system for supporting the operation of the store 1 or another store by sharing the above with the store operator or the operator of another store (hereinafter referred to as a store-related person). The number of stores 1 targeted by the store management support system S may be one or a plurality. In particular, when the store management support system S targets a plurality of stores 1, the store-related person can effectively execute the store management (or store planning) by the store management support system S.

In the store management support system S, the exhibition place P provided in the store 1 plays an important role. The exhibition place P is a place where products and the like are displayed (displayed) in the store 1 (in other words, the sales floor). The product exhibition held at the exhibition place P is called a visual presentation (hereinafter referred to as VP), an item presentation (hereinafter referred to as IP), a point of presentation (hereinafter referred to as PP), or the like. In the store management support system S, effective store management is possible regardless of whether VP, IP, or PP products are exhibited. In other words, regardless of whether the product display at the store 1 is in the form of VP, IP, or PP, it is possible to obtain visitor information that serves as a criterion for store management. In the following description, VP will be described as an example without particularly distinguishing the above three types of exhibition forms.

As shown in FIG. 1, VPs are set at a plurality of locations inside the store 1. For example, one VP is set at the exhibition place P near the entrance of the store 1, and another VP is set at one exhibition place P inside the store 1. There may be one exhibition place P per store 1, or there may be a plurality of exhibition places P as shown in FIG. In this embodiment, one or more mannequins 3 are installed at each exhibition place P. That is, the mannequin 3 is used for the VP. The mannequin 3 is suitable for symbolically showing the products sold in the store 1, and the visitor status (number of people, residence time, etc.) around the mannequin 3 reflects the degree of customer interest in the products.

The mannequin 3 is equipped with products and the like that are exhibits. The products as exhibits are, for example, clothing and other daily necessities, but the types of products are not particularly limited. All kinds of products that can be sold in stores can be targeted by the store management support system S of the present embodiment. In the store 1, the same or similar products as the products (exhibits) mounted on the mannequin 3 are sold. A "similar product" is a group of products represented by an exhibit mounted on a mannequin 3, and is a product of the same type as the exhibit, or a manufacturer, brand, concept, which is the same as or similar to the exhibit. Products that have a design type, etc. The above-mentioned store management or store plan is a plan relating to what kind of products are sold and what kind of products are exhibited as exhibits at the store 1 targeted by the system. If the exhibit is not something that the user can wear, the exhibit may be installed near the mannequin 3 instead of on the main body of the mannequin 3.

As shown in FIG. 2, the store management support system S is based on the camera unit 4 attached to the exhibit or the vicinity of the exhibit at the exhibition place P and photographing the surroundings thereof, and the image taken by the camera unit 4. It is provided with a visitor information transmitting device 6 for determining a surrounding person (visitor). The camera unit 4 and the visitor information transmitting device 6 are mounted (built-in) inside the mannequin 3, and the visitor does not notice these devices.

The camera unit 4 includes, for example, a lens, an image sensor such as a CCD or CMOS, and an estimation unit that estimates a person for an image. The camera unit 4 is built in, for example, the neck portion of the mannequin 3. The lens of the camera unit 4 is arranged in, for example, a hole 3a formed in the neck of the mannequin 3, and the camera unit 4 incidents light around the mannequin 3 through the hole 3a. Only the lens of the camera unit 4 is exposed on the surface of the mannequin 3, and the visitor is not aware of the existence of the camera unit 4. As shown in FIG. 1, the camera unit 4 photographs a predetermined range around the mannequin 3, that is, the exhibit. The photographing range (that is, the detection range) by the camera unit 4 is a fan-shaped region 4A having an angle range of, for example, about 80 ° about the lens (hole 3a) in a plan view. The angle of view of the camera unit 4 is not limited to 80 °, and may be an angle of less than 80 ° or an angle of more than 80 °. The distance at which a person can be detected by the camera unit 4 (the length in the direction away from the camera unit 4) and the width at which the person can be detected by the camera unit 4 (the length in the direction across the front of the mannequin 3) are the camera units. It varies depending on the performance of 4, but is, for example, about several meters. The camera unit 4 has a first distance and width capable of detecting a face for estimating the age and gender of a person, and further, a second distance and width capable of detecting the number of people (first distance). And greater than width).

The camera unit 4 photographs a predetermined range around the exhibit at all times (24 hours a day and 365 days a year), for example. The camera unit 4 acquires an image for estimating a person, for example, at predetermined time intervals. The camera unit 4 recognizes the existence (face) of a person in the image by image processing or the like, and generates coordinate data of the face of the person, estimation data of the gender of the person, and estimation data of the age of the person. The coordinate data indicates, for example, the planar position of a person, and is represented as coordinates on the XY axes set on a horizontal plane (a plane along the paper surface of FIG. 1). The camera unit 4 may have a database for estimating the gender and age of a person. The camera unit 4 estimates the gender and age of the person in the image, and sequentially outputs the reliability (score value) of the estimated data of the gender and age together with the coordinate data and the estimated data. The camera unit 4 does not store a video or an image or output it to the visitor information transmitting device 6. The camera unit 4 sends only the coordinate data of the person for each image, the estimated data of gender / age, the reliability of the estimated data, and the numerical data capable of specifying the time when the image was acquired to the visitor information transmitting device 6. Is output. The camera unit 4 does not execute a process of identifying a person or determining whether or not the person is a customer. The camera unit 4 estimates only the gender and age of the person in the image without specifying the person. Note that the reliability may be omitted in the output of the camera unit 4.

The visitor information transmitting device 6 is built in the mannequin 3 and is connected to the camera unit 4 by a signal cable or the like. The visitor information transmitting device 6 is configured as, for example, a computer device including a processor such as a CPU, a memory such as a ROM and a RAM, a storage, and a communication device. The visitor information transmitting device 6 includes a communication unit capable of transmitting data by wireless communication through the Internet NW. The visitor information transmitting device 6 determines a person photographed by the camera unit 4 and transmits information about the person as visitor information. The visitor information transmitting device 6 collects the coordinate data of a person for each image received from the camera unit 4, and estimates the same person based on the temporal change of the coordinate data. The visitor information transmitting device 6 converts the data for each image into the data for each person, optimizes the gender and age of each person, and calculates the staying time (viewing time). The visitor information transmitting device 6 may recognize and extract not only a person who has stayed in front of the mannequin 3 for a predetermined time or more but also a person who has passed (passed) in front of the mannequin 3. The visitor information transmitting device 6 may calculate the estimated number of people passing by (the number of people passing within the angle of view of the camera unit 4) for each exhibition place P.

In the store management support system S of the present embodiment, for example, a plurality of stores 1 are scattered in various places in Japan (stores 1 may be overseas), and are exhibited at each VP of these plurality of stores 1. A camera unit 4 and a visitor information transmitting device 6 are provided for the exhibited exhibits. An identification code as a terminal is assigned to each visitor information transmitting device 6, and the identification code is assigned to the exhibition place P (near the entrance of the store 1 or a predetermined place in the store 1) in each store 1. Information) and address data indicating the address where each store 1 is located are associated with each other.

The store operation support system S includes a server device 8 that aggregates data from a plurality of stores 1 as a device installed outside the store 1. The server device 8 is configured as, for example, a computer device including a processor such as a CPU, a memory such as a ROM and a RAM, a storage, and a communication device. The server device 8 collects and analyzes the data transmitted from the plurality of visitor information transmitting devices 6 and the store information input / transmitted by the store personnel and the like, and makes it possible to visualize the analysis result. Specifically, the server device 8 makes it possible to visualize the situation of each store in the form of adding the visitor information for the exhibits in each store through the application program related to the operation support of the store 1. The processor of the server device 8 executes an operating system and an application program. The data transmitted to the server device 8 is encrypted, and the access authority to the server device 8 is given only within a predetermined range of the store personnel and the like.

The visitor information transmitting device 6 built in the mannequin 3 transmits the above-mentioned gender / age estimation data and staying time data for each person to the server device 8 together with the identification code through the communication unit and the Internet NW. The estimated gender / age data and staying time data for each person are information about the person who was looking at the VP of the store 1, and correspond to visitor information for the exhibit. The visitor information includes, for example, the number of visitors at a predetermined date and time (time zone), gender, age structure, staying time of each person staying around the exhibit, and the like. The staying time may include the cumulative staying time for each time zone, may include the cumulative staying time for each gender, or may include the cumulative staying time for each age group. The staying time may include the total staying time of all guests of the day.

On the other hand, the store information input / transmitted by the store personnel and the like includes various information regarding any of the store 1, the exhibition place P, and the exhibits. The store information may include sales data indicating the sales status of the product. The store information includes the mannequin 3 installed at the exhibition place P and the external image 20 of the exhibit (see FIG. 4). In addition, the store information includes weather information (weekly weather forecast, etc.) at the address where each store 1 is located. The weather information includes information on the weather such as sunny / cloudy / rain / snow, information on temperature and humidity, and information on the probability of precipitation. The server device 8 acquires and stores these sales data, appearance images, and weather information. The sales data and the appearance image of the exhibit are input by, for example, a store official and transmitted to the server device 8, and the server device 8 stores these data in association with the identification code. Further, the server device 8 acquires and stores the weather information at the address where the store 1 is located from a predetermined information source through the Internet NW based on the address data associated with the identification code.

The server device 8 associates and aggregates the visitor information transmitted from each visitor information transmission device 6 with the store information regarding at least one of the store 1, the exhibition place P, and the exhibit in each store. The server device 8 acquires and stores the store name, event name, campaign name, specific product name, etc. as store information in addition to the above-mentioned sales data, the appearance image of the mannequin 3 and the exhibit, and the weather information. May be good. The store information is not limited to the above, and may be various other information that can identify the VP.

As shown in FIG. 2, the store management support system S includes a plurality of store status display terminals 10 as terminals used by store personnel. Hereinafter, the store status display terminal 10 is abbreviated as the terminal 10. The terminal 10 is a device for displaying store information and visitor information aggregated by the server device 8, and is a personal computer, a tablet, a smartphone, or the like. The terminal 10 can be accessed only by a specific store related person, and the specific store related person can browse the above information about a plurality of stores 1 related to the store related person. There is. The functions of the server device 8 and the plurality of terminals 10 enable store personnel to share (share) store information and visitor information in each VP of the plurality of store 1.

As described above, the store management support system S is a device related to the combination of the camera unit 4 and the visitor information transmitting device 6 installed in each store 1, the server device 8, and the terminal 10 used by the store personnel. The process described below is executed to support the operation of each store 1. As shown in FIG. 3, the camera unit 4 photographs a predetermined range around the exhibit at predetermined time intervals and acquires an image (step S11). The camera unit 4 estimates the person information for each image, and outputs the coordinate data of the person for each image and the estimation data of gender and age (step S12). The camera unit 4 transmits these person information to the visitor information transmitting device 6 (step S13). Subsequently, the visitor information transmitting device 6 estimates the same person (step S21). The visitor information transmitting device 6 generates information for each person, optimizes gender and age, and calculates staying time (viewing time) (step S22). The visitor information transmitting device 6 transmits these information as visitor information (step S23). These steps S11 to S13 and steps S21 to S23 are executed for each store 1.

The server device 8 acquires the visitor information transmitted from the visitor information transmitting devices 6 of the plurality of stores 1 (step S31), and also acquires the store information input from the store personnel of the plurality of stores 1 (step S32). ). When inputting store information, store personnel use a communication tool to take a VP (exhibit) with a tablet, smartphone, or the like, and upload the external image to the server device 8. The store staff may upload the appearance image of the mannequin 3 and the exhibit when the set of exhibition and decoration in the VP is completed. On the other hand, the server device 8 acquires the weather information corresponding to the address of each store 1 (step S33). The server device 8 aggregates the store information and the visitor information (step S34). The server device 8 collects and analyzes this information so that the store information, the visitor information, and the weather information can be associated and displayed in response to the request from the terminal 10 in the application program (step S42), and the store personnel collect and analyze the information. Data will be constructed for visualization of analysis results so that it can be used.

A store-related person operates the terminal 10 to select a store status display screen (step S41). The terminal 10 requests the store information and the visitor information from the server device 8 (step S42). The terminal 10 requests the weather information from the server device 8 as needed. The server device 8 transmits an image that visualizes various information to the terminal 10 in response to a request from the terminal 10 (step S43). The terminal 10 displays an image on which various information including store information and visitor information is visualized on the screen (step S44). On the screen displayed (visualized) on the terminal 10, for example, as shown in FIG. 4, the appearance images 20A, 20B, 20C in a plurality of stores 1 (that is, a plurality of VPs), the number of visitors, and the staying time are displayed. It is also displayed. In this way, the terminal 10 may display the store information and the visitor information in each of the plurality of stores 1. The terminal 10 may display the weather information in the plurality of stores 1 (that is, the plurality of VPs) and the visitor information together. The terminal 10 may display the weather information in the plurality of stores 1 (that is, the plurality of VPs) together with the store information, or may display both the weather information and the store information and the visitor information together. You may.

In the store management support system S, in addition to the series of processes described above, various types of information sharing and communication between stores are possible. For example, as shown in FIG. 5, it is possible not only to exchange information between the headquarters and each store but also to share information between stores. For example, the operator of a certain store can easily confirm the VP and the contents of the exhibition that have been evaluated well in the other store, and can refer to them in his / her own store. In addition, the VPs and exhibition contents of other stores can be browsed from the list of VPs and exhibition contents of other stores in the past (see list 40A in FIG. 6A) (see the contents display 40B in FIG. 6B). ) Or you can search by keyword, which can be used as a reference when considering the development of VP of your own store. It is also possible to confirm the product number and the like displayed together with the exterior image 20B of the exhibit. Using this product number as a search target, it is also possible to search for past or present VPs in which a desired product is exhibited. Furthermore, store personnel can take a VP (exhibit) with a tablet, smartphone, or the like and upload an external image of the VP (exhibit) using a communication tool, and can communicate with other store personnel by chat. Specifically, the store personnel can share the VP change and the VP strategy (VP plan) by chat or the like based on the information collected from the camera unit 4 built in the mannequin 3.

According to the store operation support system S of the present embodiment, the camera unit 4 and the visitor information transmitting device 6 acquire information about a person included in a predetermined range around the exhibit and transmit it as visitor information. Since the terminal 10 displays the visitor information in association with the store information of the store 1, the operator of the store 1 and the operators of other stores 1 can determine whether or not the store 1 is being operated satisfactorily. You can judge. In addition, since this system determines a person (visitor) from a viewpoint based on an exhibit and obtains visitor information, compared with a conventional system that tracks customers with a plurality of cameras installed in the store 1. , The number of camera units 4 may be small. By using only one camera unit 4 per VP, it is possible to grasp the reaction of the customer to the sales floor where the VP is set (for example, the overall image of the visit to the store according to hourly, daily, monthly, etc.). There is no need to evaluate the degree of interest in the product, measure the number of customers entering the store or the flow line of customers, or collect customer purchase data as in the past. Therefore, a system having a simple configuration is realized. A store-related person can check the store status only by referring to the terminal 10. This store status is store information and visitor information associated with the store status. Since the resulting visitor information and the store information that is the cause of the result are visualized together, the causal relationship is clear at a glance. Then, based on the confirmation result of the store status, the operation of the store 1 can be effectively supported.

The terminal 10 displays the appearance images 20A, 20B, 20C together with the visitor information. As a result, the store personnel of the store 1 can easily recognize what kind of exhibit and how to install (exhibit) the desired number of visitors (number of people, gender, age group, etc.). it can.

The terminal 10 displays both the weather information and the visitor information. This makes it easy for store personnel to recognize what kind of exhibits should be installed (exhibited) to obtain desirable visitors (number of people, gender, age group, etc.) according to the expected weather. be able to.

The terminal 10 displays the store status (store information and visitor information associated therewith) in each of the plurality of stores 1 targeted by the store management support system S. Therefore, the store status can be easily shared between the stores 1. For example, it is possible to operate (plan) one's own store by referring to the store status of another store, or to manage a plurality of stores collectively.

The camera unit 4 photographs a predetermined range around the mannequin 3. According to this configuration, visitor information can be obtained from the viewpoint of the mannequin 3. Since the mannequin 3 is suitable for collecting visitor information when performing VP by exhibiting, the store personnel can surely and easily grasp the situation of the entire store.

Although the embodiment of the present invention has been described above, the present invention is not limited to the above embodiment.

For example, it is not limited to the case where the mannequin 3 is installed in the exhibition place P and the exhibit is attached to the mannequin 3 as in the above embodiment. A torso may be installed at the exhibition place P, and the exhibit may be mounted on the torso or installed in the vicinity of the torso. For example, when the products are underwear, clothes, jewelry, etc., these products may be attached to the torso. When a torso is used, the camera unit 4 is attached to a part of the torso (including the inside of the neck and the like). Alternatively, neither a mannequin nor a torso may be installed in the exhibition place P, and the exhibits may be placed on shelves or the like, and only the exhibits may be exhibited in the exhibition place P. Exhibits may be displayed with ornaments such as paintings and models. In that case, the camera unit 4 may be attached to the exhibit or may be attached in the vicinity of the exhibit.

Not only when the product is displayed and sold in the store, but also a VP or the like may be set for the event of promoting the product. That is, the store management support system S of the present invention may be applied to the event of product sales promotion. Uploading and visualization of the exterior image of the exhibit installed at the exhibition place P may be omitted. Instead of the external image of the exhibit installed at the exhibition place P, a catalog image or the like of a product corresponding to the exhibit may be displayed on the terminal 10. Visualization of weather information may be omitted.

1 ... store, 3 ... mannequin, 4 ... camera unit, 6 ... visitor information transmission device, 8 ... server device, 10 ... terminal (store status display terminal), 20, 20A, 20B, 20C ... appearance image, P ... exhibition place ..

Claims (5)

It is a store management support system that visualizes the situation of the store by adding visitor information to the exhibits installed at the exhibition place of at least one store.
A camera unit that is attached to the exhibit or the vicinity of the exhibit at the exhibition site and photographs a predetermined range around the exhibit, and
A visitor information transmitting device that determines a person photographed by the camera unit and transmits information about the person as the visitor information.
A server device that associates and aggregates the visitor information transmitted from the visitor information transmitting device with the store information that is information about at least one of the store, the exhibition place, or the exhibit.
A store operation support system including a store status display terminal that displays the store information and the visitor information aggregated by the server device. The server device acquires and stores an external image of the exhibit installed at the exhibition place as the store information.
The store operation support system according to claim 1, wherein the store status display terminal displays the external image and the visitor information together. The server device acquires and stores weather information at the address where the store is located as the store information.
The store operation support system according to claim 1 or 2, wherein the store status display terminal displays the weather information and the visitor information together. The at least one store includes a plurality of stores.
A camera unit and a visitor information transmitting device are provided for each of the exhibits in the plurality of stores.
The store operation support system according to any one of claims 1 to 3, wherein the store status display terminal displays the store information and the visitor information in each of the plurality of stores. A mannequin or torso equipped with the exhibit is installed at the exhibition site.
The store operation support system according to any one of claims 1 to 4, wherein the camera unit is attached to the mannequin or the torso to photograph the predetermined range around the mannequin.

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