JP3212122U - Customer card for store visit promotion - Google Patents

Abstract

The present invention provides a customer card for promoting a store visit that is capable of playing a bingo game with flexibility for the customer visit. A customer card 1A for promoting a store used in a retail store to advance a bingo game in accordance with a customer's shopping performance is a matrix of N rows and N columns (N is an odd number of 3 or more). The bingo game column 2 having a plurality of squares arranged in the above and a condition display unit 3 for displaying conditions of different contents corresponding to the N rows (or the N columns). A mark is marked on the cell when the display condition is satisfied in the condition display unit 3 corresponding to the row (or column) to which the cell belongs. Therefore, if the display condition in the condition display unit 3 is satisfied, a mark is marked on one of the N squares corresponding to the condition display unit 3. [Selection] Figure 1

Description

  The present invention relates to a customer card for promoting a store visit that encourages customers to visit the store through a bingo game in order to promote store sales.

  In recent years, retailers provide points to customers according to the purchase price of products and services at retail stores, etc., and offer discounts on product prices and benefits such as products or premiums according to the cumulative number of points. By doing so, it is widely practiced to lock in customers.

  However, since such a conventional point service has been provided at many stores, a situation has arisen in which differentiation from competitors cannot be achieved. However, if the cumulative number of points that can be obtained is lowered, it will fall into a vicious circle in which the profit of the retail store also decreases.

  Therefore, as an effective method for raising the customer's consciousness of visiting the store, a service for playing a game in accordance with the customer's shopping experience is known. As such a game, a game result is not obtained at a time, but a bingo game that reliably provides prizes by continuing several times is effective, and a continuous visit of customers can be expected.

  As described above, as a medium in which a retail store plays a bingo game in accordance with a customer's purchase performance, for example, a customer card for promoting a store shown in Patent Document 1 and Patent Document 2 is known. This type of customer promotion customer card has different business day dates written in a plurality of cells arranged in a matrix, and stores are written in arbitrary rows or columns or diagonal columns. By providing benefits to customers who have made a bingo by visiting the store for shopping on all dates, it is intended to increase the motivation of the customer to visit the store.

Utility Model Registration No. 3110915 Utility Model Registration No. 3112673

  However, in the conventional bingo game with the customer card for promoting the store visit, the stores are concentrated on the target day of the bingo game, that is, the day displayed on the square, so there is a dislike that the store visits on other days are reduced. . The customer may not be able to go to the store on the target day of the game, and if the target day is missed, the customer loses interest in the bingo game and subsequently loses the willingness to shop at this store.

  In view of the above, an object of the present invention is to provide a customer card for promoting a store visit that can execute a bingo game that gives the customer a visit to the store.

  In order to solve the above-mentioned problems, the present invention is a customer card for promoting a store visit that is used in a retail store and advances a bingo game in accordance with the record of shopping by a customer, and has N rows and N columns (N Is a bingo game column having a plurality of squares arranged in a matrix of an odd number of 3 or more, and a condition display unit for displaying the conditions having different contents corresponding to the N rows (or the N columns), The grid is marked when the condition of the display is satisfied in the condition display section corresponding to the row (or column) to which the square belongs, thereby allowing the bingo game to progress. It is possible.

  The condition can be a period. In this case, a small period obtained by dividing the implementation period of the bingo game at the retail store in accordance with the N rows (or the N columns) may be displayed on the condition display unit corresponding to the rows (or the columns). As a result, it is possible to expect customers to visit the store during the bingo game at the retail store.

  The condition may be a day of the week. In this case, different days of the week may be displayed on the condition display unit. Thereby, it can be expected that the customer visits the store on different days of the week.

  Furthermore, the conditions can be the type of goods or services that the retail store provides to the customer. Thereby, it is possible to appeal the goods or services that the retail store wants to improve sales.

  In addition, at least one of the series of squares in each row (or each column) of the bingo game column may include a time zone display unit for displaying a shopping time zone as an additional condition for marking the mark. . As a result, the retail store can guide the customer visit time zone to a preferred time zone. At this time, a store visit time achievement privilege display unit that displays the contents of prizes that can be obtained when the mark is marked on all the squares provided with the time zone display unit in each row (or each column) of the bingo game column. By providing this, it becomes more effective to guide the customer to the preferred time zone for visiting the store.

  In addition, if at least one of the plurality of squares is a square in which the mark is marked without being restricted by the conditions displayed in any of the condition display units, bingo can be easily achieved. As a result, the customer's willingness to achieve bingo can be increased. Preferably, if the central square is set to the square where the mark is marked without being restricted, more chances of achievement of bingo can be provided.

  According to the customer card for store visit promotion according to the present invention, if the condition displayed on the condition display section is satisfied, a mark is marked on any square in the row (or column) corresponding to the condition display section. Therefore, the marks on the squares can be made flexible on the day when the customer is shopping, as compared with the conventional marks marked on the specific days predetermined in the squares. Therefore, since it is a shopping Bingo game with high continuity, customers can expect to visit the store continuously.

An explanatory view of a customer card for store visit promotion of a 1st embodiment of the present invention is shown. Explanatory drawing of the example of a prize according to the achievement number of bingo in the bingo game by the customer card for store visit promotion is shown. Explanatory drawing of the modification of the customer card for store visit promotion of FIG. 1 is shown. Explanatory drawing of the customer card for store visit promotion of the 2nd Embodiment of this invention is shown. Explanatory drawing of the customer card for store visit promotion of the 3rd Embodiment of this invention is shown. Explanatory drawing of the customer card for store visit promotion of the 4th Embodiment of this invention is shown.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. FIG. 1 shows a first embodiment of a customer card for store visit promotion according to the present invention. A customer card 1A for promoting a store that can execute a bingo game includes a bingo game column 2 having a plurality of cells arranged in a matrix of N rows and N columns (N is an odd number of 3 or more).

  The bingo game column 2 in this example is composed of nine squares arranged in a matrix of 3 rows and 3 columns. Then, the execution period of the bingo game at the retail store is divided into three sub-periods according to the number of lines, and the condition display section for displaying each sub-period is displayed in the row (horizontal) or column (vertical) of the bingo game column 2. ). Specifically, for example, one month of May is a bingo game implementation period, and May is divided into three sub-periods of early, mid, and late, and connected to a series of squares in each row of the bingo game column 2 The condition display unit 3 is arranged.

  On the customer card 1A for store visit promotion, each time a customer purchases a predetermined amount of money within the stage period of the beginning of the month, the cell closer to the condition display unit 3 from the cell closer to the condition display section 3 Marks are marked sequentially. The meaning of “marking the squares” here is to perform stamp stamping, sticking of a sticker, or writing of characters or symbols, etc. in the square frame. When a predetermined amount of shopping is performed at the beginning of the first stage and a mark is marked on each square in the row corresponding to the first stage of the bingo game column 2, a horizontal row of bingo is completed. Similarly, in the middle and late, if you shop for a certain amount of money on any 3 days, a mark is marked on each square in the line corresponding to each stage in the middle and late stages of the bingo game field 2. Each of the horizontal rows of bingo is completed. Therefore, if the shopping conditions displayed on the condition display unit 3 are satisfied, one mark is marked on each of the three cells corresponding to the condition display unit 3.

  Thus, since there is no designation of a shopping day that can acquire the bingo game mark, the customer can proceed with the bingo game in each of the three stages. Therefore, since a customer can arbitrarily set shopping days within each small period of early, middle, and late for the convenience of the customer, a single row of bingo is easily achieved. In addition, retailers can improve their sales by visiting all stages in early, mid, and late stages in a month.

  In the case of the 3 row 3 column bingo game shown in this example, there are 8 bingo numbers achieved: 3 in the vertical column, 3 in the horizontal row, and 2 in the diagonal row. The retail store that implements the bingo game uses the customer card 1A for store visit promotion to determine what prizes are provided to the customer upon completion. For example, according to the accumulated points accumulated, service points that can be used to obtain discounts on product prices, prizes, etc. are selected as prizes. As shown in FIG. 2, 30 points are added every time one row is achieved, and six rows are achieved. It is 180 points, and 250 points are provided in the perfect where all the squares are marked. In this case, prizes will be provided for the achievement of bingo in all the vertical, horizontal and diagonal rows, but only for the achievement of bingo in one horizontal row, that is, only when the bingo is achieved in a short period You may do.

  According to the customer card 1A for store visit promotion according to the present invention, it is possible to set another prize in addition to the prize according to the number of normal bingo establishments. In other words, in this customer card 1 for promoting a store visit, a bingo game proceeds in the row (horizontal) direction at each stage for a short period of time, and when a horizontal row of stage bingo is achieved, further benefits can be acquired. Good. Therefore, the customer card 1A for store visit promotion in this example is provided with a stage bingo privilege display unit 4 corresponding to each condition display unit 3. The privilege in this case is a prize different from the prize by the bingo game, and for example, bonus points are provided in addition to service points that a customer can acquire by achieving a bingo in a row. Therefore, 10 point addition as a bonus point is displayed on the privilege display part 4.

  As a result, in each of the early, mid, and late stages, when all of the squares in the horizontal row are marked, the customer will receive 10 bonus points in addition to the normal service points for achieving the horizontal bingo. You can get the benefits of achieving stage bingo. In this way, by setting a further privilege due to the achievement of the conditions according to the period, the willingness to shop at the customer's store in each period is increased, and as a retail store, more customers can be expected to visit.

  The row (horizontal) column corresponds to each stage in which the bingo game implementation period is divided into three, but FIG. 3 shows the customer card 1A for store visit promotion in which one column (vertical) column corresponds to each stage. A modification is shown. In this modification, the condition display unit 4 is arranged in a series of cells in each row of the bingo game column 2.

  FIG. 4 shows a second embodiment of a customer card for store visit promotion according to the present invention. A customer card 1B for store visit promotion capable of executing a bingo game in the same figure is a bingo having a plurality of cells arranged in a matrix of 3 rows and 3 columns, like the customer card 1A for store visit promotion of the first embodiment. The game field 2, the condition display part 3 matched with the row (horizontal) or column (vertical) of the bingo game field 2, and the privilege display part 4 for every stage are provided. Therefore, in the customer card 1B for store visit promotion, each time a customer purchases a predetermined amount at each stage of early, mid, and late, a mark is sequentially marked from the square closer to the condition display unit 3, When all the marks are marked in the squares in the horizontal row at each stage, the customer can obtain 10 stage bonuses as bonus points together with service points for achieving bingo.

  However, the difference from the customer card 1A for store promotion is that the bingo game column 2 of the customer card 1B for store promotion includes a time zone display unit 6 in at least one square of each line. As shown in the figure, the cells having the time zone display unit 6 are arranged vertically in a specific column (the example in the figure is the third column from the left). May be arranged.

  In each stage of early, middle, and late, each time a customer makes a purchase of a predetermined amount, a mark is sequentially placed on the cell. When the cell has the time zone display unit 6, the time at that time A mark is marked on the condition that a predetermined amount of shopping is performed during the time period displayed on the band display unit 6.

  Although the time zone displayed on the time zone display unit 6 is determined by the retail store, it is set to the time zone where the retail store wants to attract customers, in the illustrated example, the time zone after 4 o'clock. Therefore, when a mark is marked on all the squares provided with the time zone display unit 6, it is preferable that a privilege can be further acquired. Therefore, the customer card 1B for store visit promotion is provided with a store visit time achievement privilege display unit 7 for displaying a prize to be provided to a customer when a mark is marked on all squares provided with the time zone display unit 6. The prize here is 100 points in the example shown in the figure, and the customer displays the service points for achieving the bingo of the bingo game, the bonus points displayed on the privilege display unit 4 by the achievement of the conditions in the period, and the time zone display of each row Bonus points displayed on the store visit time achievement privilege display unit 7 when marks are marked on all squares including the unit 6 can be acquired simultaneously.

  The contents of the shopping conditions displayed on the condition display unit 3 are not limited to the period and may be days of the week. In the customer promotion card 1 </ b> C of the third embodiment shown in FIG. 5, the day of the week is displayed on the condition display unit 3. In the example shown in the drawing, Monday / Thursday, Tuesday / Friday, Wednesday / Saturday are displayed in the condition display section 3 of each row. In such a customer card 1C for promoting visits, a mark is marked on a square corresponding to the day of the week when the customer has made a purchase of a predetermined amount. Then, when a predetermined amount of shopping is performed three times on a specified day of the week in each row, bingo in the row is achieved, and in addition to the service points for achievement of bingo in the horizontal row, the bonus points are achieved by 10 points. You can get special benefits. Therefore, if the customer tries to achieve bingo for all the banks, it can be expected to visit the store frequently on different days of the week. Also, in the customer card 1C for store promotion, the cells having the time zone display unit 6 are arranged in each row in the same manner as the customer card 1B for store visit promotion, and marks are displayed on all the cells having the time zone display unit 6. When marked, the customer can also obtain bonus points displayed on the store visit time achievement privilege display section 7.

  Such a customer card 1C for store promotion is different from the customer card 1A for store visit promotion shown in FIG. 1 in that the squares are not staged by period, and the mark is displayed on any day during the implementation on that day of the week. Be marked. Moreover, in the example of illustration, although the above-mentioned time slot | zone display part 6 and the store visit time achievement privilege display part 7 are provided, these display parts do not need to be provided. In this case, similarly to the customer card 1A for promoting a store visit, there is no restriction due to the time zone for marking, and thus a bingo game without any benefits when all of these restrictions are cleared. In the example in the figure, although Sunday is not specified as a condition, if a predetermined amount of purchase is made on Sunday with Sunday as a wildcard day, a mark is placed on any square designated by the customer. You can also Setting such a wild card day leads to an increase in the willingness to continue the bingo game.

  In the store visit promotion customer card 1D of the fourth embodiment shown in FIG. 6, the condition display unit 3 displays a product type as a shopping condition. In the illustrated example, each of the condition display units 3 in each row displays meat, fresh fish, dairy products, vegetables, and processed foods. In such a store visit promotion customer card 1D, a mark is marked on a corresponding square when the customer purchases a condition product. Then, when a predetermined amount of shopping is performed three times on a specified day of the week in each row, bingo in the row is achieved, and in addition to the service points for achievement of bingo in the horizontal row, the bonus points are achieved by 10 points. You can get special benefits.

  Therefore, the retail store can appeal the purchase of the product by displaying the product in the field in which the sales are desired to be increased on the condition display unit 3. Even in this customer card 1D for store promotion, as a bingo game without the time zone display unit 6 or the store visit time achievement privilege display unit 7, there is no limitation on the time zone to mark and a privilege when this is cleared. Good.

  Further, in the customer promotion cards 1A to 1D of each of the embodiments described above, at least one of the squares in the bingo game column 2 is restricted by the customer's wishes as shown in Patent Document 1, for example. It is good also as the grid which a mark is marked freely without receiving. In other words, the cells where the mark is marked are set without being restricted by any of the conditions displayed on each condition display unit 3 and on the time zone display as shown by the time zone display unit 6. As a result, more opportunities to achieve bingo can be provided to the customer, so that the willingness to achieve bingo can be increased and the customer's willingness to visit the store can be improved. Preferably, the central grid is set to such a grid.

  As mentioned above, although embodiment of this invention was described, this invention is not limited to the said embodiment, Based on the meaning of this invention, various deformation | transformation are possible, These are excluded from the scope of this invention. is not.

1A, 1B, 1C, 1D Customer card for promotion to visit 2 Bingo game field 3 Condition display section 4 Benefit display section 6 Time zone display section 7 Store visit time achievement privilege display section

Claims (7)

A customer card for promoting visits to be used in a retail store to advance a bingo game in accordance with the customer's shopping experience,
A bingo game column having a plurality of squares arranged in a matrix of N rows and N columns (N is an odd number of 3 or more);
A condition display unit for displaying conditions of different contents corresponding to the N rows (or the N columns);
With
The squares are marked when the conditions of the display are satisfied in the condition display section corresponding to the row (or column) to which the squares belong, so that the bingo game can be progressed. Promotion customer card.   The condition is a period, and the condition display unit corresponding to the row (or the column) is a small period obtained by dividing the execution period of the bingo game at the retail store in accordance with the N row (or the N column). The customer card for store visit promotion according to claim 1, wherein each customer card is displayed.   The customer card for store visit promotion according to claim 1, wherein the condition is a day of the week, and different days of the week are displayed on the condition display unit.   The customer card for promoting store visit according to claim 1, wherein the condition is a kind of goods or services provided by the retail store to the customer.   At least one of the series of squares in each row (or each column) of the bingo game column includes a time zone display unit for displaying an additional shopping time zone for marking the mark. The customer card for store visit promotion according to any one of claims 1 to 4.   A store visit time achievement privilege display section is provided for displaying the contents of prizes that can be obtained when the mark is marked on all the squares provided with the time zone display section in each row (or each column) of the bingo game column. The customer card for store visit promotion according to claim 5.   5. At least one of the plurality of squares is a square in which the mark is marked without being restricted by the condition of display in any of the condition display units. Customer card for store visit promotion described in any of the above.

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