JP3216332U - Matrix rally (weekly & bingo card) for customer visit frequency promotion - Google Patents
Matrix rally (weekly & bingo card) for customer visit frequency promotion Download PDFInfo
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- JP3216332U JP3216332U JP2017004104U JP2017004104U JP3216332U JP 3216332 U JP3216332 U JP 3216332U JP 2017004104 U JP2017004104 U JP 2017004104U JP 2017004104 U JP2017004104 U JP 2017004104U JP 3216332 U JP3216332 U JP 3216332U
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Abstract
【課題】顧客に継続的来店を促す為の顧客来店頻度向上に用いられるポイント活性化プログラム・ウイーク×ビンゴゲーム式カードを提供する。【解決手段】スタンプを付与するためのスタンプ枠をマス目状に複数有し、来店客が所定の条件を満たしたことに基づき前記スタンプ枠にスタンプが捺印されていく曜日を来店の基準とした曜日欄1と回数欄2を縦横のマス目状に配置してスタンプ枠を設けた来店曜日表示欄×来店回数進行欄を有するポイント活性化プログラム・ウイーク×ビンゴゲーム式カード7であって、前記来店曜日表示欄×来店回数進行欄との交差する位置に配置された前記スタンプ枠を特徴とする。【選択図】図1To provide a point activation program week × bingo game type card that is used to increase the frequency of customer visits to encourage customers to visit the store. SOLUTION: A plurality of stamp frames for giving a stamp are formed in a grid pattern, and the day of the week when a stamp is stamped on the stamp frame when a customer satisfies a predetermined condition is used as a reference for the store visit. A point activation program week × bingo game type card 7 having a day of the week display 1 and a number of visits column 2 arranged in vertical and horizontal squares and provided with a stamp frame, a point activation program week × bingo game type card 7, It is characterized in that the stamp frame is arranged at a position intersecting with the store visit day display column x store visit number progress column. [Selection] Figure 1
Description
本考案は、店舗に来店した顧客が商品を購入しレジ等で提示すれば、曜日と来店回数のクロスした購入確認欄に店側から購入確認スタンプを捺印してもらい、そのスタンプが縦、横、斜めの列又は、行のゴールに到達すると、ゴール到達数に応じて特典やポイントの獲得するないし付与を顧客が受けられる仕組みの顧客来店頻度促進用マトリックスラリー(ウイークラリー&ビンゴ式カード)。In the present invention, when a customer who visits a store purchases a product and presents it at a cash register, etc., the store confirms a purchase confirmation stamp in the purchase confirmation column where the day of the week and the number of visits cross, and the stamp is vertically and horizontally , Matrix Rally (Weekly & Bingo Card) for customer visit frequency promotion that allows customers to receive bonuses or points or grant them according to the number of goals reached when they reach a goal in an oblique row or row.
従来のビンゴゲーム式来店促進カードとして、二つ折りのカード本体の一方の側に表示された、縦横3×3のマトリックス形態の配列とされた、9個の日日が表記されたマス目からなる、又、カード本体の他方の側にカレンダーが表記され、このカレンダーでそれを示すマークが表記されている、ビンゴゲーム式来店促進カードが知られている。As a conventional bingo game-type store visit promotion card, it is composed of squares with nine days and days displayed on one side of a double-folded card body and arranged in a 3 × 3 matrix form. In addition, a bingo game type store visit promotion card is known in which a calendar is written on the other side of the card body, and a mark indicating the calendar is written on the calendar.
顧客に継続的来店を促す為の顧客来店頻度向上に用いられる顧客来店頻度促進用マトリックスラリー(ウイークラリー&ビンゴゲーム式カード)を得る。A matrix rally (weekly & bingo game type card) for customer visit frequency promotion used to improve customer visit frequency to encourage customers to visit the store.
この顧客来店頻度促進用マトリックスラリー(ウイークラリー&ビンゴゲーム式カード)は、スタンプを付与する為のスタンプ枠を縦(曜日欄1)、と横(回数欄2)マス目に複数個配置し、顧客が所定の条件を満たすことによりスタンプ枠にスタンプが捺印されていく縦横斜めのゴールを有する。そして、ランダムに配置されたダブルスタンプ(WS 3)枠に到達すればスタンプがもう一つおまけに捺印でき、さらにいつでもスタンプを捺印可能な枠(FREE 4)の、縦・横・斜めのゴール到達で構成されている。In this matrix rally (weekly & bingo game type card) for customer visit frequency promotion, a plurality of stamp frames for giving a stamp are arranged in the vertical (day of week column 1) and horizontal (number of times column 2) squares, When the customer satisfies a predetermined condition, the stamp frame is stamped on the stamp frame and has a slanted goal. And if you reach the randomly placed double stamp (WS 3) frame, you can stamp another stamp, and reach the vertical, horizontal, and diagonal goals of the frame (FREE 4) where you can stamp at any time. It consists of
本考案は、店舗に来店した顧客が商品を購入しレジ等で提示すれば、曜日と来店回数のクロスした購入確認欄に店側から購入確認スタンプを捺印してもらい、そのスタンプが縦、横、斜めの列又は、行のゴールに到達すると、ゴール到達数に応じて特典やポイントの獲得するないし付与を顧客が受けられる仕組みの顧客来店頻度促進用マトリックスラリー(ウイークラリー&ビンゴ式カード)。 In the present invention, when a customer who visits a store purchases a product and presents it at a cash register, etc., the store confirms a purchase confirmation stamp in the purchase confirmation column where the day of the week and the number of visits cross, and the stamp is vertically and horizontally , Matrix Rally (Weekly & Bingo Card) for customer visit frequency promotion that allows customers to receive bonuses or points or grant them according to the number of goals reached when they reach a goal in an oblique row or row.
顧客来店頻度促進用マトリックスラリー(ウイークラリー&ビンゴ式カード)は実施期間が1ヶ月で、マトリックス状に表記したカードである。ヨコラインの曜日欄は日曜〜土曜の最大7欄から曜日の組合せで2欄までを含み、1週間を週初めから週中、プレミアムフライデーや週末で区切り、タテラインは来店回数を表し2回以上7回までを含むことを特徴とした表記としている。
プログラム参加ハードルつまりスタンプ捺印の制約として、レシート1枚のお買上金額の下限を設定し下限を上回るお買い上げをしたお客に捺印する。ポイントカード保有者一人につき1枚のみ有効かつ1日1回のみ捺印可能とするスタンプカードである。
ゴールの設定はゴール到達を縦、横またはナナメを揃える。ゴールは1ゴール到達から最大ゴール到達でコンプリートし、パーフェクトとなります。
WS(ダブルスタンプ枠)・FREE(既に捺印済み枠)をランダムに配置し、ゴール到達を予感させるための仕掛けを表記する。WSやFREEは「後1日」「後1回」のアジテーション性を上げられるように配置するよう表記する。
従来のビンゴゲーム式の顧客来店促進カードは、来店指定日で構成されているため来店できない顧客は嫌悪感を抱き来店促進の意味すらなくなり支持率低下に悩まされている。顧客来店頻度促進用マトリックスラリー(ウイークラリー&ビンゴゲーム式カード)は、週単位で構成していることによって顧客の来店日の選択肢を広げ、従来のビンゴゲーム式カードの店都合ではなく顧客都合のスタイルをとることによって顧客の参加率や支持率の向上を図ることに注力した顧客来店頻度促進用マトリックスラリー(ウイークラリー&ビンゴゲーム式カード)。さらに、単に顧客の来店促進ではなく、来店頻度にウエートを置くものである。その上、従来のビンゴゲーム式カードのようなビンゴカレンダーも不要であり、競合他店に手の内を明かすようなことも防いだ顧客来店頻度促進用マトリックスラリー(ウイークラリー&ビンゴゲーム式カード)です。
WS(ダブルスタンプ)枠・FREE(スタンプ捺印済み)枠のイベントの設定は、店舗の競合状況に合わせて設けることでゲーム性を高め顧客の来店モチベーションをあげるトリガーポイントとなり得る仕組みを兼ね備えた顧客来店頻度促進用マトリックスラリー(ウイークラリー&ビンゴゲーム式カード)。
顧客来店頻度促進用マトリックスラリー(ウイークラリー&ビンゴゲーム式カード)の実施手段は、印刷を施した普通紙、感熱紙、磁気カード等仕様のアナログタイプとスマートフォンにアプリケーションソフトを仕組むデジタルタイプがあり、スタンプ捺印方法はアナログタイプの場合は連続で捺印できるオリジナルデザインの印章、その他にシールでの対応も可能である、スマートフォンの場合はデジタル印章をオリジナルデザインで作成したものを使用する。Matrix rally (weekly & bingo type card) for customer visit frequency promotion is a card written in a matrix form for a period of one month. The horizontal day of the week column includes a maximum of 7 columns from Sunday to Saturday and 2 columns in combination of days of the week. The week is divided into premium Fridays and weekends from the beginning of the week to the week. The notation is characterized by including.
As a restriction on program participation hurdles, that is, stamp stamping, a lower limit is set for the purchase amount of one receipt and stamped on customers who purchase more than the lower limit. This is a stamp card that is valid for one point card holder and can be stamped only once a day.
The goal is set to reach the goal vertically, horizontally, or in a row. The goal completes from reaching 1 goal to reaching the maximum goal and is perfect.
WS (double stamp frame) / FREE (already stamped frame) are randomly arranged, and a mechanism for predicting the arrival of the goal is described. WS and FREE are described so as to be arranged so as to increase the agitation of “one day after” and “one time after”.
The conventional bingo game-type customer visit promotion card is configured with a store visit designated date, so customers who cannot visit the store are disgusted and have no sense of store visit promotion, and are suffering from a decline in support. The matrix rally (weekly & bingo game cards) for promoting customer visit frequency expands the customer's choice of visit dates by configuring the weekly unit, and it is more convenient for customers than the conventional bingo game cards. Matrix rally (weekly & bingo game type card) for customer visit frequency promotion focusing on improving customer participation rate and support rate by taking style. Furthermore, it is not just promotion of customer visits, but a weight on visit frequency. In addition, a bingo calendar like the traditional bingo game cards is not required, and it is a matrix rally (weekly & bingo game cards) that promotes the frequency of visits to customers, and prevents other competitors from revealing their hands.
The event setting of WS (double stamp) frame and FREE (stamp stamped) frame is set according to the competition situation of the store, and the customer visit that has a mechanism that can be a trigger point to improve the game characteristics and motivate customers to visit Matrix rally for frequency promotion (weekly & bingo game cards).
There are two types of matrix rally (weekly & bingo game cards) for promoting customer visit frequency: analog type with printed plain paper, thermal paper, magnetic card, etc. and digital type with application software on smartphone, In the case of analog type, the stamp can be stamped with an original design that can be stamped continuously, and can also be handled with a seal. In the case of a smartphone, a digital seal created with an original design is used.
1. 曜日欄
2. 回数欄
3. ダブルスタンプ欄
4. フリースタンプ欄
5. 認印欄
6. 顧客来店頻度促進用マトリックスラリー(ウイークラリー&ビンゴゲーム式カード)本体
7. 顧客来店頻度促進用マトリックスラリー(ウイークラリー&ビンゴゲーム式カード)
8. 確認印済スタンプ1. Day of week
8). Confirmed stamp
Claims (8)
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JP2017004104U JP3216332U (en) | 2017-08-22 | 2017-08-22 | Matrix rally (weekly & bingo card) for customer visit frequency promotion |
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JP2017004104U JP3216332U (en) | 2017-08-22 | 2017-08-22 | Matrix rally (weekly & bingo card) for customer visit frequency promotion |
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Publication Number | Publication Date |
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JP3216332U true JP3216332U (en) | 2018-05-31 |
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JP2017004104U Expired - Fee Related JP3216332U (en) | 2017-08-22 | 2017-08-22 | Matrix rally (weekly & bingo card) for customer visit frequency promotion |
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JP (1) | JP3216332U (en) |
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2017
- 2017-08-22 JP JP2017004104U patent/JP3216332U/en not_active Expired - Fee Related
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