JP3221250U - Bingo game card for customer acquisition - Google Patents

Abstract

The present invention relates to a bingo game type card for customer acquisition, and in particular, it has high decorativeness and interest and is easy to attract eyes, so it can attract the customer's interest strongly, and increase the card possession rate and the frequency of visiting customers By providing a bingo game card for customer acquisition that can promote the sale of the store and contribute to the increase in the profit of the store. A customer acquisition bingo game having a bingo game field 20 in which a plurality of stamp frames 24 for applying stamps are arranged and a stamp is imprinted on the stamp frame 24 when a customer satisfies a predetermined condition. In the expression card 10, the bingo game field 20 is configured by imitating fruits or vegetables or flowers with the plurality of stamp frames 24 as components. [Selected figure] Figure 1

Description

  The present invention relates to a bingo game type card for customer acquisition, and in particular, because it is highly decorative and interesting and easy to attract attention, it can attract the customer's interest strongly and increase the card possession rate and the frequency of visits of the customer. The present invention relates to a customer acquisition bingo game type card that can promote store sales and contribute to increase in store profits.

  In general, if the customer attraction rate is improved, the sales and profits are improved, it is an important factor to improve the customer attraction rate for retailers such as sellers. Therefore, there are many retailers that offer customer acquisition services.

  As a conventionally known customer acquisition service, for example, a service that can create a bonus card for awarding points, award points according to the price of visits or purchases of goods, and obtain benefits according to accumulated points Has been done. At the beginning of the point awarding service, the attractiveness of earning points for accumulated points increases the frequency of customer visits, which in turn increases sales and, therefore, significant sales that can be expected to lead to increased profits. It was a customer acquisition service.

  However, because of its significance, many retailers have recently introduced a similar point system, so it can not differentiate itself from other retailers, and point-promoting sales promotion services are effective. The customer acquisition effect that can be done has diminished. As a result, it has become a sales promotion service that can not be expected to earn more than the cost for giving points, the so-called point cost. Specifically, in spite of the fact that the point granting service was originally intended to promote visits and increase profits, there was a situation where the service put pressure on management .

In order to overcome such a situation, as a means to provide a more attractive sales promotion means for the customer, increasing the point rate to be granted on a specific day, by providing a so-called service day, the customer visits the store. There is a method to prompt.
However, although a large amount of customers will increase sales on the day of the service date that doubles point grants, it is empirically known that such service methods will end with a one-off effect for that day. There is. In addition, when such a service method is developed between competing stores, customers who aim for only stores serving as service days will increase, and the frequency of customer visits that were the original purpose of the point grant service Not only was it not possible to improve the function, but it also led to merely triggering point service competition among competing stores. Such a situation has a serious point cost due to excessive point grants, has the potential to develop into a situation that puts pressure on the business side, and has also led to the creation of so-called point-fold sale hunters. In other words, the service method that provides service days to increase the point rate to be granted is not an effective strategy, and new customer acquisition services aimed at continuously maintaining high customer visit frequency are required. It was

  On the other hand, as a new customer acquisition service method, there is a method of incorporating a game-type card incorporating a bingo game element in the process of giving a privilege to the customer. In such a bingo game type card, for example, Arabic numerals representing dates corresponding to a predetermined month are described in stamp frames each consisting of a rectangular grid of 3 rows and 3 columns. Then, when the customer visits, the stamp frame corresponding to the visit day of the bingo game type card is given a stamp according to the visit day, and arranged on one line (for example, vertical, horizontal, diagonal) When stamps are given to all the stamped frames, it becomes a bingo, and it becomes a rule that can receive points according to the line on which the bingo is made. As an example of this type of device, for example, Patent Document 1 discloses a circular ring line centered on a free mark, and a straight straight line circular ring line overlapping the ring line via the free mark. A customer acquisition bingo game type card is disclosed which is composed of a stamp frame disposed at an overlapping position of a ring line and a straight line.

Utility model registration 3175108 gazette

  Such a bingo game type card for customer acquisition is not attractive in its appearance itself, for example, it is a square rectangular shape consisting of vertical rows × horizontal rows, or a ring shape, and a simple bingo game stamp frame It was not.

  Therefore, the present invention has been made to solve the problems existing in the above-described prior art, and the object thereof is a game-type card incorporating a bingo game element, and a plurality of bingo game stamp frames. More decorative and entertaining attraction by arranging it as a whole to imitate fruits or vegetables, or related items relating to 24 seasons, five seasons, miscellaneous seasons and / or national holidays. Purpose is to provide a customer acquisition bingo game-type card that can strongly attract the customer's attention.

  The bingo game type card for customer acquisition according to the present invention arranges a plurality of stamp frames for giving stamps, and the bingo game section in which the stamp is imprinted on the stamp frame when the customer satisfies the predetermined condition A bingo game type card for customer acquisition, wherein the bingo game section is configured by imitating fruits or vegetables or flowers with a plurality of the stamp frames as components.

  The bingo game type card for customer acquisition according to the present invention arranges a plurality of stamp frames for giving stamps, and the bingo game section in which the stamp is imprinted on the stamp frame when the customer satisfies the predetermined condition A bingo game type card for customer acquisition, wherein the bingo game section has related items relating to at least one of five clauses, miscellaneous clauses, national holidays, and twenty-four season feelings with the plurality of stamp frames as components. It is characterized by being constructed imitation.

  In the bingo game section, the stamp frame may be arranged in a square grid of 2 rows × 2 columns or more and rotated 45 degrees.

  The bingo game section may be configured by imitating grapes by using a plurality of the stamp frames as grains of the grape which is the component.

  According to the present invention, the customer-acquisition bingo game type card itself is highly decorative and easy to be noticed, and can attract customer interest strongly. Therefore, the card possession rate, that is, the participation rate in the bingo game It can be increased, and by increasing the frequency of coming to the store, sales of the store can be promoted to contribute to an increase in the profit of the store.

It is the schematic which shows the bingo game type card | curd 10 for customer acquisition which concerns on this embodiment. It is explanatory drawing of the bingo game column 20 which concerns on this embodiment. It is a figure which shows a mode that the bingo game column 20 which concerns on this embodiment is used.

Hereinafter, preferred embodiments for carrying out the present invention will be described using the drawings. In addition, the following embodiment does not limit the invention which concerns on each claim, and all the combination of the feature described in the embodiment is not necessarily essential to the solution means of the invention. .
The present invention arranges a plurality of stamped frames for giving stamps, and a bingo game type card for customer acquisition having a bingo game section in which the stamp is stamped on the stamped frame based on that the customer satisfies a predetermined condition. That is, the bingo game section is configured by imitating fruits or vegetables or flowers with the plurality of stamp frames as components.

  FIG. 1 is a schematic view showing a bingo game type card for customer acquisition 10 according to the present embodiment. The customer acquisition bingo game type card 10 according to the present embodiment is configured to include a bingo game field 20 and a material list 30.

  The customer acquisition bingo game type card 10 according to the present embodiment is a card such as a shop card or a point card, and is configured using a card material that can be stamped with a stamp. It is preferable that the bingo game type card for customer acquisition 10 according to the present embodiment is a paper card in terms of that the stamp can be sealed and the cost. And, the bingo game section 20 is a size that fits on either the front or the back of the card, and fits in a wallet or card case so that it can be easily presented together with a bill or the like when making a check at the cash register. The size is preferred. For example, in the present embodiment, the bingo game type card 10 for customer acquisition is configured as a foldable card, and when folded, formed into a card whose vertical and horizontal sizes become approximately several tens mm × several tens mm It is done.

  The customer acquisition bingo game type card 10 is not limited to a single card. For example, a part of the A4 size or the like may be cut off to form the customer acquisition bingo game type card 10. In this case, for example, an explanatory note regarding bingo is described on the upper part of A4 size paper, and in actual use, the lower customer acquisition bingo game type card 10 is cut out from the A4 size paper and used. Since the range in which the explanatory text can be described is wider than in the case where the explanatory text concerning the bingo is all described in the bingo game type card 10 for customer acquisition, the explanatory text can be described in large letters, the customer, It is easy to read, especially for the elderly.

The bingo game column 20 is a space for playing a bingo game with the customer acquisition bingo game type card 10, and is configured to include a plurality of stamp frames 24. The stamp frame 24 is a square in a so-called normal bingo game.
Here, the bingo game here is based on the same rules as a normal bingo game, and all squares located on a specific line are opened or filled in sequence according to a predetermined condition. The game is a bingo by winning or burying the squares, and shows a game in which predetermined benefits such as points and prizes are given according to the number and types of lines in which the bingo is established.

  The bingo game column 20 according to the present embodiment is configured by imitating grapes, with a total of nine stamp frames 24 being grains of grapes that are components. Specifically, the stamp frame 24 is regarded as grape grains, and the entire bingo game section 20 is configured to imitate grapes. Further, in the stamp frame 24, Arabic numerals representing dates corresponding to a predetermined month and the days of the week are described. Then, when the customer visits and presents the bingo game type card for customer acquisition 10, a stamp is applied to the stamp frame 24 corresponding to the visit day, and all the stamp frames arranged on one line 21 described later When a stamp is given to 24, it becomes a bingo, and it becomes a rule which can receive the point according to the line on which the bingo was established.

In the bingo game section of the present invention, stamp frames are arranged in a square grid of 2 rows × 2 columns or more and rotated 45 degrees. The bingo game column 20 according to the present embodiment is one in which the stamp frames 24 are arranged in a square grid of 3 rows × 3 columns and rotated 45 degrees. This will be specifically described with reference to FIG. FIG. 2 is an explanatory view of the bingo game section 20 according to the present embodiment. FIG. 2A is a grid used in a general bingo game known to date. Then, square squares in a conventional bingo game column (FIG. 2 (A)), which is conventionally known, are shaped to simulate grape grains (FIG. 2 (B)) and rotated 45 degrees to simulate grapes. It comprised (FIG.2 (C)). Furthermore, the bingo game section 20 may be configured to look as a decoration object as a whole, for example, as shown in FIG.
Hereafter, each component of the bingo game column 20 which concerns on the bingo game type card | curd 10 for customer acquisition is demonstrated.

  In the frame of the stamp frame 24, Arabic numerals representing dates corresponding to a specific month are described in order to make the respective stamp frames 24 distinguishable. In the present embodiment, the date corresponding to a predetermined month is described in the stamp frame 24, and for the customer who brought the bingo game type card 10 for customer acquisition, the stamp frame 24 of the date according to the visit date is stamped You will be able to participate in the bingo game by marking it.

  In addition, since the candidate date which can be described in the frame of the stamp frame 24 is for the number of days corresponding to a predetermined month, the candidate day to be described in the frame of the stamp frame 24 can be selected from wide options. For example, the store side using the bingo game type card 10 for customer acquisition can usually prompt the customer to visit the store on the day by describing the day with a small number of customers in the frame of the stamp frame 24. For example, it is possible to level the number of customers in a month. For example, if the day having a small number of customers is Monday, Wednesday, or Saturday, the day may be described in the stamp frame 24.

  Next, the material list 30 according to the present embodiment will be described. As shown in FIG. 1, the material list 30 includes a stamp frame corresponding material 31 indicating a bingo implementation date, a stamp frame non-correspondence material 32 indicating a bingo non-implementation date, and a chance material 33 described later.

The material list 30 according to the present embodiment is a list described so as to correspond to the stamp frame 24 arranged in the bingo game field 20. In the material list 30 according to the present embodiment, all the dates corresponding to a predetermined month are displayed like a calendar, and the dates displayed like a calendar are stamp frames that are bingo implementation dates. And the date not used as the stamp frame 24 are displayed in a distinguishable manner.
In particular, in the present embodiment, a stamp frame corresponding material 31 in which the date used for the stamp frame 24 indicating the bingo implementation date is surrounded by a square frame is displayed. However, the stamp frame corresponding material 31 does not necessarily have to be surrounded by a square frame, and the stamp frame corresponding material 31 may be configured to be distinguished from other dates by changing the font of numbers. Hereinafter, each component of the material list 30 according to the bingo game type card 10 for customer acquisition will be described.

  The stamp frame corresponding material 31 according to the present embodiment is a material described in the material list 30 and is a material having a correspondence relationship with the stamp frame 24. As shown in FIG. 1, for example, if "7th (Monday)" is described in the stamp frame 24, "7th" of the days described in the calendar is the material corresponding to the stamped frame 31. As it is enclosed in a square frame.

  On the other hand, unlike the stamp frame corresponding material 31, the stamp frame non-corresponding material 32 is a material which is not in correspondence with the stamp frame 24. As shown in FIG. 1, for example, when "6th (Sunday)" is not described in the stamp frame 24, "6th" of the days described in the calendar is not compatible with the stamped frame. The material 32 is shown in a normal display (without a square frame).

Next, with reference to FIG. 3, a state of bingo establishment will be described. FIG. 3 is a view showing how the bingo game section 20 according to the present embodiment is used. In order to establish bingo, in the example shown in FIG. 1, if at least three or more stamp frames 24 are stamped with stamps, bingo will not occur. In other words, it is necessary to come to the store for 3 days on the same line of the bingo implementation day in one month and obtain 3 stamps. For example, if a customer visits each day of "7th (Monday)", "12th (Saturday)" and "21st (Monday)", the vertical line 21 shown by the dotted line in FIG. It will be completed, and bingo will be established (Fig. 3 (A)).
As described above, when the customer comes to the bingo implementation day, the stamp frame 24 can be stamped.

FIG. 3B shows an example in which a bingo consisting of two lines 21 is established, and FIG. 3C shows an example in which a bingo consisting of three lines 21 is realized, and FIG. 3D shows four lines 21. This is an example in which a bingo consisting of
Then, FIG. 3E shows that all the bingo implementation days (all nine days in the example of the figure) come to the shop in one month, and all the stamp frames 24 arranged in the bingo game field 20 are sealed, Is an example in which

  By the way, there are cases as shown in FIG. In other words, if the customer can not obtain a stamp on the 16th (Wednesday), bingo of the line including the 16th (Wednesday) will not be established. That is, when the stamp acquisition on the 16th (Wed) is missed, it is unlikely that the bingo and all bingo on the line including the 16th (Wed) will be established, and the customer's willingness to visit the store may be reduced.

  Therefore, the bingo game type card for customer acquisition 10 according to the present embodiment is provided with the chance material 33 as a remedial measure in the above case. That is, in the present embodiment, as shown in FIG. 1, “22”, “29” and “31” days are set as the chance material 33 as the heart day among the materials described in the material list 30. There is. If the customer visits the day on which the chance material 33 is described as the chance material 33, the customer can select and stamp a desired stamp frame 24 from the stamp frames 24 arranged in the bingo game field 20. It is a good material.

  That is, to specifically explain the above contents, when the customer visits the day (for example, the 22nd) corresponding to the chance material 33, select and stamp the desired stamp frame 24 from the stamp frame 24. Can make arrangements so that

  As described above, even if the customer acquisition bingo game type card 10 according to the present embodiment has the possibility of giving a stamp to the date even if it is a past date that has already passed, the customer's willingness to visit the store is maintained. can do. Such a configuration not only has a benefit on the store side, but also serves as a remedy for the bingo game for the customer, and therefore also for the customer side. That is, the bingo game type card for customer acquisition 10 according to the present embodiment can enjoy merits for both the store side and the customer side while maintaining the customer visit promotion function constantly.

  The basic configuration of the customer acquisition bingo game type card 10 according to the present embodiment has been described above. Next, a basic method of using the bingo game type card for customer acquisition 10 according to the present embodiment will be described.

  First, when the store side creates the bingo game type card 10 for customer acquisition, the number of visitors of the store in the month, the sales amount, and the like are analyzed to extract a date that the customer wants to visit. Then, the date is placed in the stamp frame 24. By contrasting and observing the stamp frame 24 and the material list 30, the customer can participate in the bingo game while having a sense of date.

  In addition, for the chance material 33, for example, a date on which the customer is willing to purchase is grasped, such as a sale date of a competitive store, the end of the month or after a payday, and the day is set as the chance material 33.

  Then, the customer will visit the store to participate in the game due to the high bingo game taste possessed by the customer acquisition bingo game type card 10. On the store side, for example, in the case of All Bingo (ie, acquiring stamps with all the stamp frames 24) where one line 21 which is most easily bingo establishment is 10 points and it takes time to establish bingo most. You can implement rules that are elaborated to improve customer satisfaction, such as by granting 200 points. In addition to the points, it may be possible to exchange for shopping vouchers, such as a 100-yen shopping voucher with bingo being established by one line 21 or a 700-yen shopping voucher with all bingo.

  In addition, about the provision conditions of the stamp with respect to the stamp frame 24, it is good also as giving only by visiting a store, and you may make it provide a stamp with respect to the customer who did shopping more than predetermined amount. In addition, the bingo game may be completed only by one bingo game type card 10 for customer acquisition, or a plurality of bingo game type cards 10 for customer acquisition may be prepared and used for plural customer acquisition. On the condition that the bingo game card 10 is cleared, a reward service may be provided to the customer.

  Furthermore, in the present embodiment, using a plurality of stamp frames 24 in a shape imitating grape grains as a component, a bingo game type card for customer acquisition having a bingo game field 20 imitating “grapes” which is an example of a fruit. Although 10 was described, it is not limited to this. For example, it may be configured to imitate the appearance or cross section of the fruits or vegetables or flowers or the like according to the season such as strawberries, chestnuts and oranges. For example, a plurality of stamp frames 24 may be arranged in the shape of a strawberry as a component to be shaped, and the entire bingo game field 20 may be configured to imitate a strawberry.

Furthermore, the bingo game section 20 is not limited to the configuration imitating fruits or vegetables or flowers. The bingo game column 20 may have a configuration in which a plurality of stamp frames 24 is used as a component to simulate related items related to at least one of five clauses, miscellaneous clauses, national holidays, and twenty-four season spirits.
For example, with a plurality of stamp frames 24 as components, imitating "Hina dolls", "Samurai", "Saikasa", "Saikahare" etc. It is also good.
Also, for example, a plurality of stamp frames 24 may be used as a component to simulate "beans and beans" and "oni", which are related items of "sections" that are examples of miscellaneous clauses.
Furthermore, for example, a plurality of stamp frames 24 may be used as a component to imitate "balls used for sports" or "hachimaki" which are related items of "Physical Sports Day" which is an example of a public holiday.
Furthermore, for example, a plurality of stamp frames 24 may be used as a component to imitate "gumflower" that is a related item of "autumn portion", which is an example of twenty-fourth air.

  As described above, a plurality of stamp frames 24 are configured to simulate fruits or vegetables or flowers, or related items relating to at least any of five seasons, miscellaneous seasons, national holidays, and twenty-four seasons air. If the customer acquisition service using the customer acquisition bingo game type card 10 is performed, the decoration property of the customer acquisition bingo game type card itself is high and it is easy to attract attention, and thus the customer interest can be strongly attracted. The card possession rate, that is, the participation rate in the bingo game can be increased, and by increasing the frequency of coming to the store, the sales of the store can be promoted and the profit of the store can be contributed.

  Furthermore, it is possible to develop a customer acquisition service that reflects the store's intention, improve the frequency of customer visits to collect a large number of stamps, and use the improved motivation to visit for maintainable customer acquisition services. it can.

  Furthermore, in the customer-gaining bingo game type card 10 according to the present embodiment, since the customer has the initiative in the game process completed by the bingo, the bingo game can be performed while enjoying stamp collection. It has become. That is, since the bingo game type card for customer acquisition 10 according to the present embodiment entertains the customer and additionally gives a privilege, the customer leaves the stamp collection before collecting a considerable number of stamps. Can be prevented, and can be used for a customer acquisition service to have customers come to the store continuously. Note that doing something while having fun leads to continuity, and the bingo game type card for customer acquisition 10 according to the present embodiment is designed in consideration of such a rule of thumb. In addition, since the bingo game type card for customer acquisition 10 according to the present embodiment can obtain a continuous customer acquisition effect without recording excessive point expenses, it is possible to realize cost-effective customer service. Useful for

  The configuration and usage of the customer acquisition bingo game type card 10 according to the present embodiment have been described above. The configuration of the bingo game type card for customer acquisition 10 according to the present embodiment described with reference to FIGS. 1 to 3 merely explains the basic essential points of the present invention. That is, the technical scope of the bingo game type card for customer acquisition according to the present invention is not limited to the scope described in the above-described embodiment, and the description of the utility model registration request is described in the above-described embodiment. It is possible to make various changes or improvements within the scope of the invention.

  Moreover, although embodiment mentioned above assumed the case where the bingo game type card 10 for customer acquisition was used in stores, such as a retail business, the bingo game type card for customer acquisition concerning this invention is a retail store. Not only that, it can be used in any type of business where it is expected to provide a rewarding service to customers.

10 bingo game cards for customer acquisition 20 bingo game field 21 lines
24 stamp frame 30 material list 31 stamp frame compatible material 32 stamp frame non-compatible material 33 chance material

Claims (4)

It is a bingo game type card for customer acquisition having a bingo game section in which a plurality of stamp frames for giving stamps are arranged, and the stamps are imprinted on the stamp frame based on the customer satisfying predetermined conditions,
The bingo game section is
A bingo game type card for customer acquisition characterized in that a plurality of the stamp frames are constituted as a component to imitate fruits or vegetables or flowers. It is a bingo game type card for customer acquisition having a bingo game section in which a plurality of stamp frames for giving stamps are arranged, and the stamps are imprinted on the stamp frame based on the customer satisfying predetermined conditions,
The bingo game section is
A customer-purchasing bingo game type card constructed by imitating related items related to at least one of 5 seasons, miscellaneous seasons, national holidays and / or 24 seasons with the plurality of stamp frames as components. The bingo game section is
3. The bingo game-based card for customer acquisition according to claim 1, wherein the stamp frame is arranged in a square lattice of 2 rows × 2 columns or more and rotated 45 degrees. The bingo game section is
4. The customer acquisition bingo game type card according to claim 1 or 3, wherein a plurality of the stamp frames are configured to simulate grapes as grains of the constituent grapes.