JP3175108U - Bingo game card for customer acquisition, point reading sheet used for this bingo game card for customer acquisition - Google Patents

Abstract

A customer-acquisition bingo game card for use in a customer acquisition service for continuously visiting customers.
In this bingo game card 10 for customer acquisition, a plurality of stamp frames 24 for providing stamps are arranged, and stamps are stamped on the stamp frame 24 when a customer satisfies a predetermined condition. It has a bingo game column 20. The bingo game column 20 includes a free mark 21 arranged at the center, a circular ring line 22 centered on the free mark 21, and a straight straight line that overlaps the ring line 22 via the free mark 21. It includes a line 23 and a stamp frame 24 arranged at a position where the ring line 22 and the straight line 23 overlap.
[Selection] Figure 1

Description

  The present invention relates to a bingo game-type card for customer acquisition and a point reading sheet used therefor, and in particular, it can promote store sales by increasing the frequency of customer visits and contribute to increase in store profits. The present invention relates to a customer-acquired bingo game type card and a point reading sheet used therefor.

  In general, if the customer collection rate is improved, sales and profits are improved. Therefore, it is an important factor for a retailer such as a seller to improve the customer collection rate. For this reason, there are many retailers that provide customer acquisition services.

  As a conventionally known customer acquisition service, for example, a service that creates a privilege card for granting points, grants points according to the amount of visits or purchases of products, and obtains privileges according to accumulated points Has been done. At the beginning of the introduction of the point grant service, because of the appeal that benefits can be obtained with the accumulated points, the frequency of customer visits will increase, and at the same time, sales will increase, and further significant sales and profits can be expected. It was a customer acquisition service.

  However, because of its significance, many retailers have recently introduced similar point systems, so they cannot be differentiated from other retailers, and sales promotion services by providing points are effective. The customer acquisition effect that can be diminished. As a result, it has become a sales promotion service that cannot be expected to earn more than the cost of point grant, so-called point cost. Specifically, although the point grant service was originally intended to promote visits and increase profits, there was a situation where management was under pressure due to that service. .

  In order to overcome this situation, as a method to provide more attractive sales promotion means for customers, increasing the point rate to be given on a specific day, so-called Service Day, will help customers visit Encouraging service techniques are being adopted.

  As a prior art document disclosing this kind of device, for example, there is Patent Document 1 below.

JP-A-11-250353

  However, on the day when a service day that doubles the point grant is established, sales increase due to a large number of customers, but it is known from experience that such a service method ends with a one-off effect of that day only. Yes.

  In addition, when such a service method is deployed between competing stores, the number of customers targeting only stores that are service days will increase, and the frequency of customer visits, which was the original purpose of the point grant service, will be increased. In addition to not being able to obtain functions to improve, it also led to a point service competition between competing stores. This situation has the potential to develop into a situation where the point cost due to excessive point grants becomes serious and pressures on the management side, and also has led to the creation of so-called point double sale hunters.

  In other words, a service method that provides a service day that increases the point rate to be granted is not an effective strategy, and a new customer acquisition service that aims to keep the frequency of customer visits high continuously is required. It was.

  Therefore, the present invention was made to solve the problems existing in the above-described prior art, and its purpose is such that the result changes depending on the selection of the customer in the process of granting the privilege to the customer. A customer-acquired bingo game-type card capable of continuously encouraging customers to visit by providing a game-type card incorporating an unprecedented bingo game element, and a point reading sheet used therefor It is to provide.

  The bingo game type card for customer acquisition according to the present invention is a bingo game column in which a plurality of stamp frames for providing stamps are arranged, and the stamp is stamped on the stamp frame when the customer satisfies a predetermined condition. A bingo game card for customer acquisition, wherein the bingo game column includes a free mark arranged in the center, a circular ring line centered on the free mark, and the free mark via the free mark. The linear straight line which overlaps with a ring line, and the said stamp frame arrange | positioned in the position where the said ring line and the said straight line overlapped are characterized by the above-mentioned.

  In the customer acquisition bingo game-type card according to the present invention, the bingo game column further includes the stamp frame arranged only on the ring line and / or on the straight line. Can do.

  Further, in the customer acquisition bingo game type card according to the present invention, the stamp frame may be composed of any one of a photo, a figure, a character, a symbol, and a number, or a combination thereof. .

  Furthermore, in the bingo game card for customer acquisition according to the present invention, the stamp frame includes a pattern having the same or similar relationship in appearance between the stamp frames, and the stamp frame having the same or similar relationship in appearance. Bingo can be established when all the stamps are stamped.

  Still further, in the customer-acquisition bingo game card according to the present invention, the stamp frames having the same or similar relationship can be continuously arranged adjacent to each other.

  Furthermore, in the customer-acquisition bingo game-type card according to the present invention, the stamp frame includes a pattern having a relationship reminiscent of conceptual identity by combining the stamp frames, and the ideal identity. Bingo can be established when stamps are stamped on all of the stamp frames having a recalling relationship.

  Further, in the customer acquisition bingo game type card according to the present invention, the stamp frames having a relationship reminiscent of the conceptual identity can be continuously arranged side by side.

  Furthermore, the customer acquisition bingo game type card according to the present invention includes a specific stamp frame corresponding material that is a material corresponding to a specific stamp frame stamping condition and information that does not correspond to a specific stamp frame stamping condition. It is possible to include a material list that lists specific stamp frame compatible materials.

  Furthermore, in the bingo game card for customer acquisition according to the present invention, the non-specific stamp frame compatible material is described as a lucky chance material set so that the stamp frame can be filled selectively. It can be.

  Furthermore, in the customer acquisition bingo game type card according to the present invention, the specific stamp frame corresponding material is described as a lucky chance material set so that the stamp frame can be selectively filled. can do.

  The customer-acquisition bingo game-type card according to the present invention has a month description column for recognizing which month of January to December is in a part of the card, and the material list includes the month It is a calendar corresponding to the month described in the description column, and in the calendar, the date corresponding to the month can be assigned to the material corresponding to the specific stamp frame and the material corresponding to the non-specific stamp frame.

  The present invention includes a point reading sheet used attached to the above-mentioned customer acquisition bingo game type card. The point reading sheet includes a description column indicating the number of completed lines and a line type, and a completed line. And a two-dimensional code corresponding to the number and line type.

  According to the present invention, it is possible to provide a customer-acquired bingo game-type card that incorporates an unprecedented bingo game element in which a result changes depending on a customer's selection in the process of giving a privilege to the customer. According to this customer-acquisition bingo game type card, it is possible to continuously encourage customers to visit the store.

  In addition, customers who use the present invention can receive benefits if they come to the store on a date that suits their circumstances, so it is only necessary to select a date that can complete the bingo line and visit. It is possible to provide a customer acquisition card that meets customer needs.

  Furthermore, from the point of view of the store using the present invention, there is no need to bear excessive point expenses by distributing points, and it is possible to call customers stably without concentrating customers on a specific day. Can be expected.

  Furthermore, even if there is a past date when the customer could not come to the store, the bingo game card for customer acquisition according to the present invention has a relief means such as providing a chance day to select a favorite stamp frame. Therefore, it is possible to keep customers willing to visit the store.

It is the schematic which shows the bingo game type card for customer acquisition which concerns on this embodiment. It is a figure which shows the bingo game column which concerns on this embodiment. It is a figure which shows the bingo game column which concerns on this embodiment. It is a figure which shows the raw material list which concerns on this embodiment. It is a figure which shows the bingo game column which has the same or similar stamp frame as this embodiment. It is a figure which shows the bingo game column which has the stamp frame conceptually the same as this embodiment. It is the schematic which shows the privilege information reading sheet | seat used for the bingo game type card for customer acquisition which concerns on this embodiment.

  DESCRIPTION OF EXEMPLARY EMBODIMENTS Hereinafter, preferred embodiments for carrying out the invention will be described with reference to the drawings. The following embodiments do not limit the device according to each claim, and all combinations of features described in the embodiments are not necessarily essential to the solution of the device. .

  FIG. 1 is a schematic view showing a customer acquisition bingo game type card 10 according to the present embodiment. The customer-acquisition bingo game card 10 according to the present embodiment includes a bingo game column 20 and a material list 30.

  The customer acquisition bingo game type card 10 according to the present embodiment is a card such as a shop card or a point card, and is configured using a card material that can be stamped. From the viewpoint of stamping and cost, the customer acquisition bingo game card 10 according to the present embodiment is preferably a paper card. The bingo game field 20 is sized to fit on either the front or back side of the card, and fits in a wallet or card compartment so that it can be easily presented together with banknotes when accounting at a cash register. A size is preferred. For example, in this embodiment, the customer acquisition bingo game type card 10 is configured as a card that can be folded in three, and is formed as a card whose vertical and horizontal sizes are approximately 91 mm × 55 mm when folded in three. ing.

  The bingo game column 20 is a space for playing a bingo game with the customer-acquisition bingo game type card 10 and includes a free mark 21, a ring line 22, a straight line 23, and a stamp frame 24. The bingo game here is based on the same rules as a normal bingo game, and by opening or filling squares sequentially according to a predetermined condition, all bins that are located on a specific line It shows a game in which a bingo (winning) is made by opening or filling a square, and a predetermined privilege such as points or prizes is given according to the number or type of lines where the bingo is established.

  As shown in more detail in FIG. 2, the bingo game column 20 according to the present embodiment is provided with two ring lines 22 centered on a free mark 21 and four straight lines 23. A total of 16 stamp frames 24 are arranged at the points where the two intersect. The stamp frame 24 is formed of a pattern of hearts, diamonds, clovers, and spades used in playing cards, and the stamp frame 24 is written with Arabic numerals representing the date corresponding to a predetermined month. Then, a stamp is given to the stamp frame 24 corresponding to the visit date according to the visit date of the customer who uses the bingo game card 10 for customer acquisition, and one line (ring line 22 or straight line 23). When stamps are given to all the stamp frames 24 arranged above, it becomes a bingo, and it is a rule that a point corresponding to a line where the bingo is established can be received. Hereinafter, each component of the bingo game column 20 related to the customer acquisition bingo game type card 10 will be described.

  The free mark 21 according to the present embodiment is a frame arranged at the center of the bingo game column 20. This free mark 21 is a mark in which “Free” or “present” is arranged instead of the stamp frame 24 so that it can be recognized that the stamp has already been stamped. Since the position where the free mark 21 is arranged is a portion entangled with the plurality of lines 22, 23, it is possible to increase the probability that a bingo will be established by setting a stamp in advance so that a customer acquisition bingo game is achieved. The taste of the expression card 10 is enhanced.

  The ring line 22 according to the present embodiment is a substantially circular line centered on the free mark 21. The ring line 22 according to the present embodiment is drawn in a substantially perfect circle. However, the outer shape of the card used as the customer acquisition bingo game card 10, the number of ring lines 22, or the number of stamp frames 24 to be arranged, etc. A distorted circle, ellipse, or the like can be selected as appropriate.

  Further, in the present embodiment, as shown in FIG. 2, it is configured to include two ring lines 22 having different sizes, but the bingo game column 20 is formed to include at least one ring line 22. It only has to be done. That is, the customer acquisition bingo game type card according to the present invention may have a configuration including one ring line 22 or a configuration including three or more ring lines 22. When a plurality of ring lines 22 are used, it is not necessary that all the ring lines 22 have the same shape. For example, by making the inner ring line a substantially perfect circle and the outer ring line an ellipse, The bingo game column may be formed in a shape having an appearance like Saturn.

  The straight line 23 according to the present embodiment is a line formed so as to overlap the ring line 22 while passing through the free mark 21. As used herein, “so as to overlap” includes a case where the lines cross each other or a case where they touch each other. Further, even when the ring line 22 and the straight line 23 do not completely intersect or contact each other and are slightly separated from each other, do they intersect the stamp frame when the stamp frame 24 described later is disposed? This includes the case where the ring line 22 and the straight line 23 appear to overlap as a result of hiding the unknown part. Further, the straight line 23 does not have to be strictly a straight line, as long as it looks like a straight line.

  As shown in FIG. 2, in the present embodiment, four straight lines 23 are formed, and the four straight lines 23 are connected to the ring line via a free mark 21 that is the center point of the ring line 22. Therefore, the straight line 23 according to the present embodiment is a line that passes on the diameter of the ring line 22. Furthermore, since the straight line 23 according to the present embodiment is arranged at a position where each straight line 23 is rotated by 45 degrees around the free mark 21, the positional relationship between the ring line 22 and the straight line 23 is beautiful. It has an external shape that has been adjusted. Therefore, it is possible to arrange the stamp frame 24 in an orderly manner at the intersection of the ring line 22 and the straight line 23. As a result, the customer-acquisition bingo game-type card 10 that is visually arranged is realized.

  Furthermore, in the present embodiment, the straight lines 23 having substantially the same length are rotated 45 degrees each to include a total of four lines, but the bingo game column 20 includes at least one straight line 23. Therefore, for example, a configuration including two straight lines 23 or a configuration including eight straight lines 23 may be employed. Further, since the straight line 23 needs to have a length that overlaps with the ring line 22, for example, when the ring line 22 is drawn in an oval shape, naturally, the straight lines 23 having different lengths are formed. Will be formed. That is, not all straight lines 23 have the same length.

  The stamp frame 24 according to the present embodiment is a grid in a so-called normal bingo game, and is disposed on the ring line 22 and the straight line 23. In particular, since the stamp frame 24 is arranged at the position where the ring line 22 and the straight line 23 overlap each other, one stamp frame 24 is connected to a plurality of lines of bingo, which contributes to an increase in the preference as a bingo game. is doing.

  In the frame of the stamp frame 24, in order to give each stamp frame 24 distinctiveness, Arabic numerals representing the date corresponding to a specific month are described. In the present embodiment, the date corresponding to a predetermined month is described in the stamp frame 24, and the customer who brought the customer acquisition bingo game card 10 is stamped on the date stamp frame 24 according to the visit date. You can participate in the bingo game by imprinting. Since there are as many candidate dates as the number of days corresponding to a predetermined month, the candidate dates to be described in the stamp frame 24 can be selected from a wide range of options. For example, the store using the customer-acquisition bingo game card 10 can normally prompt the customer to visit the store on the day by describing the date with a small number of customers in the stamp frame 24. For example, the number of customers visiting the store during the month can be leveled.

  Further, as shown in FIG. 2, in the present embodiment, four types of marks of the playing cards are adopted for the pattern of the stamp frame 24. In particular, the stamp frames 24 arranged on the same straight line 23 are unified with the same pattern. Further, in the present embodiment, since there are four straight lines 23, the distinctiveness and the design are improved by assigning a pattern of hearts, diamonds, clovers, and spades to each straight line 23. Naturally, it is not necessary to make the stamp frame 24 a certain pattern mark, and a simple figure such as a square may be used as shown in FIG.

  FIG. 3 is a diagram showing another example of the bingo game column 20 according to the present embodiment. As shown in FIG. 3, in addition to the position where the ring line 22 and the straight line 23 overlap each other. , Any position on the line of the ring line 22 and / or any position on the line of the straight line 23 other than the position where the ring line 22 and the straight line 23 overlap with each other, the stamp frame 24 May be arranged. That is, the number of stamp frames 24 can be prepared more than the number of intersections where the ring line 22 and the straight line 23 overlap.

  Furthermore, since the plurality of stamp frames 24 shown in FIG. 3 are arranged at intervals, the stamp frames 24 that have been stamped can be accurately recognized. Furthermore, the size of the stamp frame 24 does not necessarily have to be a size that allows the stamp to be stamped to fit within the frame, and the sizes of all the stamp frames 24 do not have to match. For example, as shown in FIG. 3, the sizes of the stamp frames 24 may be different from each other.

  Next, the material list 30 according to this embodiment will be described with reference to FIGS. 1 and 4. Here, FIG. 4 is a schematic diagram of the material list 30 included in the customer acquisition bingo game card 10 according to the present embodiment. The material list 30 includes a specific stamp frame corresponding material 31 and a non-specific stamp frame corresponding material 32.

  The material list 30 according to the present embodiment is a list described so as to correspond to the stamp frame 24 arranged in the bingo game column 20, as shown in FIG. In the material list 30 according to this embodiment, all dates corresponding to a predetermined month are displayed in a list like a calendar, and dates displayed like a calendar are used for the stamp frame 24. The date and the date not used as the stamp frame 24 are displayed so as to be distinguishable. In particular, in the present embodiment, since the stamp frame 24 is formed as a playing card mark as described above, the specific stamp frame corresponding materials 31 are displayed in a list as shown in FIG. However, the specific stamp frame corresponding material 31 does not necessarily need to be displayed as a list with a mark, and may be configured by describing numbers as they are. Hereinafter, each component of the material list 30 related to the customer acquisition bingo game card 10 will be described.

  The specific stamp frame corresponding material 31 according to the present embodiment is a material described in the material list 30 and a material corresponding to the specific stamp frame 24. As shown in FIG. 1, for example, if “4 of spades” is described in the stamp frame 24, “4 days” of the dates described in the calendar is the specific stamp frame corresponding material 31. As depicted in spades.

  On the other hand, the non-specific stamp frame corresponding material 32 is a material which is different from the specific stamp frame corresponding material 31 and is a material described in the material list 30, but not corresponding to the specific stamp frame 24. . As shown in FIG. 1, for example, when “11” is not described in the stamp frame 24, “11th” of the dates described in the calendar is the non-specific stamp frame corresponding material 32. Is displayed as a date without a picture.

  Note that “in correspondence” is not limited to the relationship in which the same numbers are described as in the present embodiment. For example, when the pattern of the stamp frame 24 arranged in the bingo game field 20 is drawn with a certain specific pattern, there is a relationship such that the specific stamp frame corresponding material 31 has the same pattern as the stamp frame 24. When the stamp frame 24 arranged in the bingo game column 20 is formed with a deformed picture, the relationship that the specific stamp frame corresponding material 31 is the same picture as the stamp frame 24 or a photograph showing the picture, Various “correspondence relationships” such as a relationship in which an explanatory note is described so that the specific stamp frame corresponding material 31 indicates the contents of the stamp frame 24 can be considered.

  In addition, in order to establish a bingo, if the bingo game column 20 has two ring lines 22 inside and outside and a straight line 23 so as to overlap each ring line 22 as in the present embodiment, As shown in FIG. 1, a bingo will not be made unless a stamp is stamped on at least four stamp frames 24. In other words, it is necessary to come to the store for 4 days in a month and get 4 stamps. For example, if the customer visits each day of “2”, “17”, “18”, “27”, the vertical straight line 23 is completed.

  However, in the above case, if the customer cannot acquire the stamp for 2 days, even if the stamp is acquired on the 17th, 18th and 27th days after the 2nd, the bingo will not be completed. In other words, when the acquisition of the stamp on the second day is missed, the vertical straight line 23 is not expected to be established, and there is a possibility that the customer's willingness to visit the store related to the date related to the line will be lost.

  Therefore, in the customer acquisition bingo game type card 10 according to the present embodiment, the lucky chance material 33 is provided as a relief measure in the above case. That is, in the present embodiment, as shown in FIG. 4, among the materials described in the material list 30, the “27” day when the Cupid's arrow is stuck is selected among the specific stamp frame corresponding materials 31. In particular, it is set as the lucky chance material 33a. In addition, “29”, “30”, and “31” days surrounded by a star pattern (lucky star) mark are set as the lucky chance material 33b among the non-specific stamp frame corresponding materials 32 in particular. . The lucky chance material 33 (33a, 33b) selects a favorite stamp frame 24 from the stamp frames 24 arranged in the bingo game column 20 if the customer visits the store on the date indicated as the lucky chance material 33. It is a material that can be stamped.

  In other words, the above contents will be described in detail. When the customer visits the store on the day corresponding to the specific stamp frame corresponding material 31 that is the lucky chance material 33a (here, 27th), the date of the store visit date is different. An arrangement can be made so that not only the stamp can be acquired in the stamp frame 24 described, but also the stamp can be acquired wherever desired. Further, when the customer visits the store on the days corresponding to the non-specific stamp frame corresponding material 32 that is the lucky chance material 33b (here, 29th, 30th, and 31st), the date of the store visit is described. Although there is no stamp frame in the bingo game column 20, an arrangement can be made so that the stamp can be obtained at any place.

  As described above, the customer acquisition bingo game type card 10 according to the present embodiment can be used as a date on which the possibility of giving a stamp remains even if it is a past date that has already passed. The customer's willingness to visit can be maintained. Such a configuration not only has an advantage on the store side, but also has a merit on the customer side because it is a remedy for the bingo game for the customer. That is, the customer acquisition bingo game type card 10 according to the present embodiment can enjoy merits for both the store side and the customer side while always maintaining the customer visit promotion function.

  In the present embodiment, the case where both the lucky chance material 33a as the specific stamp frame corresponding material 31 and the lucky chance material 33b as the non-specific stamp frame corresponding material 32 are illustrated is exemplified. The customer-acquisition bingo game-type card is not necessarily provided with both of these, and may be provided with either one.

  The basic configuration of the customer acquisition bingo game type card 10 according to the present embodiment has been described above. Next, a basic method of using the customer acquisition bingo game type card 10 according to the present embodiment will be described.

  First, when the store side creates the bingo game card 10 for customer acquisition, the number of customers visiting the store within the month, the sales amount, etc. are analyzed to extract the date that the customer wants to visit. Then, the date is arranged in the stamp frame 24, and a picture corresponding to the picture drawn in the stamp frame 24 is also shown on the corresponding day of the material list 30. By observing the stamp frame 24 and the material list 30 in comparison, the customer can participate in the bingo game while having a date feeling.

  For the lucky chance material 33a as the specific stamp frame corresponding material 31, for example, the sale date of the competitor store is grasped, and the date is set as the lucky chance material 33a. Further, a lucky chance material 33b as the non-specific stamp frame corresponding material 32 is set for a date when the customer is highly motivated to purchase such as at the end of the month or after the salary day.

  Then, the customer comes to the store in order to participate in the game due to the high preference of the bingo game possessed by the customer acquisition bingo game type card 10. In the case of the store side, for example, in the case of all bingo that takes the most time for bingo establishment (that is, to obtain stamps in all the stamp frames 24) with the straight line 23 that makes bingo establishment most easily being 50 points. For example, 500 points may be given to the player, and an elaborate rule for improving customer satisfaction may be implemented.

  Note that the stamping condition for the stamp frame 24 may be given just by visiting the store, or may be given to a customer who has made a purchase more than a specific amount. Further, the bingo game may be completed with only one customer acquisition bingo game-type card 10, or a plurality of types of customer acquisition bingo game-type cards 10 are prepared to obtain a plurality of customer acquisition cards. You may make it provide a privilege service with respect to a customer on the condition that the bingo game-type card | curd 10 was cleared.

  As described above, the circular ring line 22 centered on the free mark 21, the straight straight line 23 that overlaps the ring line 22 via the free mark 21, and the ring line 22 and the straight line 23 If the customer acquisition service using the customer acquisition bingo game type card 10 including the bingo game column 20 formed from the stamp frame 24 arranged at the overlapping position is performed, the customer acquisition service reflecting the intention of the store side Can be used for a customer acquisition service that can increase the frequency of customer visits to collect a considerable number of stamps and maintain the improved willingness to visit stores. Also, if you are reaching for bingo establishment, even if you do not plan to go shopping, you may go shopping because the date may change on the day you go shopping, because it is a chance to become a bingo. This makes it possible to motivate customers who do not have access to the store, increasing the customer's opportunity to visit the store. In addition, about the point which stimulates such store willingness, it is not an effect only when it becomes reach. For example, even when two more stamps are needed before bingo is completed, the customer can be made to think that “I want to go to this day and this day” in the same way. Such a customer-acquisition bingo game card 10 can exert a great effect on an increase in customer acquisition opportunities.

  Further, the customer acquisition bingo game card 10 according to the present embodiment includes a specific stamp frame corresponding material 31 and a non-specific stamp frame corresponding material 32 in addition to the bingo game column 20, and includes a specific stamp frame corresponding material 31 and Since the material list 30 includes a portion of the material 32 corresponding to the non-specific stamp frame 32 as the lucky chance material 33, there is provided a customer relief means that can acquire a stamp for a past date when the store could not be visited. It has become. Accordingly, the customer acquisition bingo game type card 10 according to the present embodiment can exert the effect of increasing the customer's willingness to visit the store and improving the store visit frequency, and thus can be greatly utilized for the customer acquisition service. ing.

  Furthermore, in the customer acquisition bingo game type card 10 according to the present embodiment, since the customer is given the initiative over the game process in which the bingo is completed, the bingo game can be performed while enjoying the stamp collection. It has become. That is, the bingo game card for customer acquisition 10 according to the present embodiment gives a privilege while also delighting the customer, so that the customer leaves the stamp collection before collecting a considerable number of stamps. It can be used for a customer acquisition service for having customers visit the store continuously. Although it is an empirical rule, performing any act while having fun leads to continuity, and the bingo game card for customer acquisition 10 according to the present embodiment is designed in consideration of such an empirical rule. It is a thing. In addition, since the customer acquisition bingo game type card 10 according to the present embodiment can obtain a continuous customer acquisition effect without accumulating excessive point expenses, it is possible to realize a cost-effective customer service. It is useful in.

  The basic configuration and usage method of the customer acquisition bingo game type card 10 according to the present embodiment has been described above. The configuration of the customer acquisition bingo game card 10 according to the present embodiment described with reference to FIGS. 1 to 4 only explains the basic points of the present invention. That is, the technical scope of the customer-acquisition bingo game card according to the present invention is not limited to the scope described in the above embodiment, and the above-described embodiment describes the scope of the utility model registration request. Various changes or improvements can be made within the scope of the above. Therefore, hereinafter, a modified example of the customer acquisition bingo game type card 10 according to the present embodiment will be described with reference to the drawings.

  For example, in the above-described embodiment, the stamp is given according to the store visit date. However, as a store customer acquisition strategy, a stamp may be given when a predetermined product is purchased. Therefore, instead of providing a discriminating property by describing a number in the stamp frame 24, for example, by making the stamp frame 24 itself a deformed pattern or mark as shown in FIG. 5 or FIG. The stamp frame 24 may have various identities. If comprised in this way, it will be effective for the sales promotion of the said goods, when the arrangement of stamping according to the purchased goods is made. Further, it is possible to improve the aesthetics as compared with the case where numbers are simply written in the frame of the figure, and it becomes easy to distinguish the stamp frame 24 that is arranged. The game card 10 can be used.

  Further, the stamp frame 24 itself is not made to be discriminating by making it a deformed pattern or mark, but it can be any one of photographs, figures, characters, symbols and numbers, or various combinations thereof. The stamp frame 24 can be changed. In other words, the stamp frame 24 displayed in the bingo game column 20 can be flexibly changed. For example, the store side wants the customer to come to the store, the products he wants to sell, the pictures of the idols he wants to sell, etc. Accordingly, it is preferable to change the form of the stamp frame 24. By adopting such a variant, the customer-acquisition bingo game card according to the present invention can contribute to promotion development in line with the store side's wishes, and can have a more attractive design with enhanced design. .

  When the appearance of the stamp frame 24 itself arranged in the bingo game column 20 is changed, the display method of the list display of the material list 30 may be changed according to the change. If the image of the product has the appearance of the stamp frame 24 itself, information “corresponding to” the product indicated by the appearance of the stamp frame 24 can be displayed in a list on the material list 30. In other words, regarding the list display method in the material list 30, it is possible to select a method such as displaying a list of product images, or displaying a list of images of the product and adding a description to each product. As described above, by changing the material list 30 as appropriate in accordance with the change in the appearance of the stamp frame 24 itself, a highly strategic customer acquisition bingo game card 10 can be obtained.

  Further, for example, as shown in FIG. 5, a 5-frame coin deformed appearance is a stamp frame 24 a, and a 5-circle coin deformed exterior is formed between the stamp frame 24 and the stamp frame 24 arranged on the outer ring line 22. The three stamp frames 24a having the above are arranged, and the bingo game card 10 for customer acquisition which becomes bingo when the stamps are stamped on all three stamp frames 24a having a deformed outer appearance. it can. In other words, the same symbol or similar symbols are set as a group, and the bingo game card 10 for customer acquisition can be established as a bingo when all the groups are stamped. Furthermore, it is good also as describing in the raw material list | wrist 30 about the marking conditions which stamp is provided when what conditions are satisfy | filled as needed.

  For the stamp frames 24 having the same design or similar appearance, it is preferable that the stamp frames 24 are continuously arranged adjacent to each other because the relationship between the stamp frames 24 can be easily understood. The stamp frame 24 is not limited to the configuration in which the stamp frames 24 are continuously arranged adjacent to each other, and may be arranged separately on the plurality of lines 22 and 23.

  As described above, if the stamp frame 24 having the same design or the design having a similar relationship is arranged, the bingo chance with a very high degree of freedom can be increased, and the bingo game card 10 for customer acquisition is increased. In addition to the increased appetite, the store side can create a bingo chance with a very high degree of freedom that is not confined to the ring line 22 and the straight line 23. Therefore, by using the customer acquisition bingo game type card according to the present invention, the options for developing the customer acquisition strategy are expanded, and an effective customer acquisition strategy can be generated.

  Further, for example, as shown in FIG. 6, a pattern of seven gods of the Seven Lucky Gods is used as a stamp frame 24b, and a bingo game-type card 10 for customer acquisition that becomes bingo when all seven of the patterns are stamped. can do. That is, when the appearance of the stamp frame 24b is compared, a group of stamp frames 24b having a relationship reminiscent of conceptual identity is formed, and if all of these groups are stamped, bingo is established. The customer-acquiring bingo game card 10 can be obtained. Furthermore, it is good also as describing in the raw material list | wrist 30 about the marking conditions which stamp is provided when what conditions are satisfy | filled as needed.

  As illustrated in FIG. 6, when the stamp frames 24b having a relationship reminiscent of conceptual identity when the appearances are compared, if the stamp frames 24b are continuously arranged adjacent to each other, the relationship between the stamp frames 24b. It is preferable because it becomes easy to grasp. However, such a stamp frame 24b is not limited to a configuration in which the stamp frames 24b are continuously arranged adjacent to each other, and may be arranged in a plurality of lines apart.

  As described above, when the stamp frames 24b having a relationship reminiscent of conceptual identity when the appearances are compared, it is possible to increase bingo chances with a very high degree of freedom, and for customer acquisition. Not only the preference of the bingo game type card 10 is enhanced, but also the store side can create a bingo chance with a very high degree of freedom without being bound by the ring line 22 and the straight line 23. Therefore, by using the customer acquisition bingo game type card according to the present invention, the options for developing the customer acquisition strategy are expanded, and an effective customer acquisition strategy can be generated.

  Further, for example, as shown in FIG. 7, a privilege information reading sheet 40 may be provided when a privilege is granted in response to the establishment of a bingo in the customer acquisition bingo game card 10 described above. The privilege information reading sheet 40 includes a bingo result correspondence information column 41 and a privilege correspondence two-dimensional code column 42. The bingo result correspondence information column 41 is a column in which the number of lines in which bingo is established and the type of established line are described. The privilege-corresponding two-dimensional code column 42 is a column in which information that gives points according to the number of lines in which bingo is established and the type of established line is stored as a two-dimensional code.

  By using the privilege information reading sheet 40, it is possible to electronically manage the privileges that the customer can obtain according to the establishment of bingo. This is also very effective in terms of privilege management. Although not shown, if the store has a card for giving points separately from the bingo game card 10 for customer acquisition, the privilege corresponding two-dimensional code column 42 is read with a barcode reader or the like. Since it can be stored in the cards, the human burden can be reduced. In addition, for the reading of the two-dimensional code described in the privilege-corresponding two-dimensional code column 42 and the management of the read data information, the introduction cost can be suppressed by diverting the existing store management system or the like. .

  As described above, the bingo game card for customer acquisition according to the present invention makes it possible to easily grasp the information necessary for the establishment of bingo, and enhance the taste by incorporating the elements of bingo, so that customers can visit By stimulating motivation and purchasing motivation, the effect of continuously acquiring customers can be obtained. Further, the store can arbitrarily guide the customer to visit the store on a desired date by arbitrarily setting the pattern of the stamp frame 24.

  In addition, it is not necessary to provide all the modified examples illustrated above, and it is natural that the present invention also includes a configuration configured by combining each modified form alone or in combination.

  Moreover, although embodiment mentioned above assumed the case where the bingo game-type card 10 for customer acquisition was used in stores, such as a retail business, the bingo game-type card for customer acquisition which concerns on this invention is a retail store. In addition, it can be used in all types of business that are supposed to provide a privilege grant service to customers.

  10 Bingo game card for customer acquisition, 20 Bingo game field, 21 Free mark, 22 Ring line, 23 Straight line, 24, 24a, 24b Stamp frame, 30 Material list, 31 Material for specific stamp frame, 32 Non-specific stamp Frame corresponding material, 33 (33a, 33b) Lucky chance material, 40 privilege information reading sheet, 41 bingo result corresponding information column, 42 privilege corresponding two-dimensional code column.

Claims (13)

A bingo game card for customer acquisition having a bingo game field in which a plurality of stamp frames for giving a stamp are arranged and a stamp is stamped on the stamp frame based on a customer satisfying a predetermined condition,
The bingo game column
Free mark placed in the center,
A circular ring line centered on the free mark;
A straight straight line that overlaps the ring line via the free mark;
The stamp frame disposed at a position where the ring line and the straight line overlap;
Bingo game card for customer acquisition characterized by including. In the customer acquisition bingo game type card according to claim 1,
The bingo game field further includes
A bingo game card for customer acquisition comprising the stamp frame arranged only on the ring line and / or only on the straight line. In the customer acquisition bingo game type card according to claim 1 or 2,
The bingo game card for customer acquisition, wherein the stamp frame is composed of any one of a photograph, a figure, a character, a symbol, and a number, or a combination thereof. In the customer acquisition bingo game type card according to any one of claims 1 to 3,
The stamp frame includes a pattern having the same or similar relationship in appearance between the stamp frames,
A bingo game card for customer acquisition, wherein bingo is established when stamps are stamped on all stamp frames having the same or similar appearance. In the customer acquisition bingo game type card according to claim 4,
A bingo game card for customer acquisition, characterized in that the stamp frames having the same or similar relationship are continuously arranged side by side. In the customer acquisition bingo game type card according to any one of claims 1 to 5,
The stamp frame includes a pattern having a relationship reminiscent of conceptual identity by combining stamp frames,
A bingo game card for customer acquisition, characterized in that a bingo is established when stamps are stamped on all of the stamp frames having a relationship reminiscent of the ideal identity. In the customer acquisition bingo game type card according to claim 6,
A bingo game card for customer acquisition, characterized in that the stamp frames having a relationship reminiscent of the ideal identity are continuously arranged side by side. In the customer acquisition bingo game type card according to any one of claims 1 to 7,
Material list that lists specific stamp frame compatible materials that are materials corresponding to specific stamp frame stamping conditions and non-specific stamp frame compatible materials that are information that does not correspond to specific stamp frame stamping conditions. Bingo game card for customer acquisition characterized by including a table. In the customer acquisition bingo game type card according to claim 8,
The customer-specific bingo game card characterized in that the non-specific stamp frame compatible material is described as a lucky chance material set so that the stamp frame can be filled selectively. In the customer acquisition bingo game type card according to claim 8 or 9,
The customer acquisition bingo game type card, wherein the specific stamp frame corresponding material is described as a lucky chance material set so that the stamp frame can be filled selectively. In the bingo game-type card for customer acquisition according to any one of claims 8 to 10,
A part of the card has a month description column for recognizing which month from January to December,
The material list is a calendar corresponding to the month described in the month description column,
In the calendar, a date corresponding to the month is assigned to the material for the specific stamp frame and the material for the non-specific stamp frame. In the bingo game-type card for customer acquisition according to any one of claims 1 to 11,
The customer acquisition bingo game card comes with a point reading sheet,
The point reading sheet is
A description column describing the number of completed lines and the line type;
A two-dimensional code corresponding to the number of completed lines and line types,
A bingo game card for customer acquisition, characterized by comprising: It is a point reading sheet used for the bingo game type card for customer acquisition according to any one of claims 1 to 11,
A description column describing the number of completed lines and the line type;
A two-dimensional code corresponding to the number of completed lines and line types,
A point reading sheet comprising: