JP3205990U - Promotional customer card - Google Patents

Abstract

The present invention provides a customer card for sales promotion that can be continuously held by a customer even after the game ends and can be strongly motivated to aim for the above result at the next implementation. A customer card for sales promotion 1 issued to a customer of a store has a plurality of squares 6 and marks are sequentially given to the squares 6 according to the number of times the customer purchases goods or services. By having a shopping progress display column 2 where the game progresses, the game function is provided. In accordance with the progress of the mark assignment to the grid 6 at the end of the game, the number of times the privilege is executed to the customer is written in the number-of-benefits number entry column 4. Then, every time the privilege is provided from the store to the customer within the number of times the privilege is provided, a record of privilege provision is recorded in the privilege provision record column 5. [Selection] Figure 2

Description

  The present invention relates to a customer card for sales promotion with a game function, which is a tool for promoting store sales by increasing the frequency of customer visits.

  In recent years, in the retail industry, customers are given points according to the purchase price of goods and services at stores, etc., and discounts on product prices are granted according to the cumulative number of points. Enclosure of the world is becoming widely practiced.

  However, since such a point system is a passive service that only provides points to customers, it has not been motivated to actively shop at the store.

  Therefore, in recent years, it has become common to try to attract customers' interest by providing premier points according to game results by providing a game implementation period so that customers can actively visit stores. It has been broken. For example, Patent Documents 1 and 2 disclose a customer card for sales promotion having a bingo game function in which different business day dates are written in a plurality of cells arranged in a matrix. The store distributes bingo game cards to the customer in advance, and by making a predetermined purchase on the date on which the customer is written, a mark is given to the square of the date and the game progresses, and all the rows in the row When the mark is filled in the cell, bingo is established, and points are provided to the customer according to the number of rows in which bingo is established.

Utility Model Registration No. 3110915 Utility Model Registration No. 3112673

  However, the conventional sales promotion customer card only reflects the number of points provided according to the game result in the point system on the store side. The purpose of calling into the store has not been achieved.

  The present invention has been made in view of the above points, and an object of the present invention is to provide a customer card for sales promotion that allows a customer to feel the success of the game and make the store a habit.

  The present invention is a customer card for sales promotion with a game function issued to a customer of a store, which has a plurality of squares, and marks are sequentially placed on the squares in accordance with the number of purchases of goods or services by the customer. A shopping progress display column in which the game progresses by being granted, and a privilege execution count entry column in which the number of times the privilege is given to the customer according to the progress of the grant of the mark to the square at the end of the game; And a privilege provision record column in which a record of privilege provision is written every time the privilege is provided within the number of times the privilege is implemented from the store to the customer.

  One embodiment of the shopping progress display column is a bingo game column in which the squares are arranged in a matrix of N rows and N columns (N is an odd number of 3 or more). In the bonus execution count entry field in the bingo game, the number of bonus executions according to the number of bingo establishments is written.

  In the case of a bingo game, a different date may be written in advance for each of the squares. By doing so, the store can improve sales by setting and notifying the days that it wants to actively attract customers.

  Further, in the case of a bingo game, when the result of the bingo game has not reached the perfect where the mark is given to all of the squares, the bonus provision record field indicates the number of bingo established at that time. The first privilege provision recording unit in which the provision record of the first privilege provided at the number of times corresponding to the first privilege provision recording unit and the second privilege provision record more advantageous than the first privilege when the perfect is achieved. It is good to provide the 2nd privilege provision recording part described. Thus, the customer can clearly know that there is a difference in the bonus according to the number of bingo games established, and the customer is motivated when the next bingo game is executed.

  In another embodiment of the shopping progress entry column, the squares are a pair of columns that are continuously arranged from the start to the goal. In the bonus execution number entry column in the column 6, the number of privilege executions according to the degree of achievement from the start to the goal is written.

  And, in the case of the Sugoroku field, the benefit provision record field, when the result of the Sugoroku has not reached the goal, the provision record of the first benefit provided at a number corresponding to the degree of achievement. And a second privilege provision recording unit to which a provision record of a second privilege more advantageous than the first privilege is attached when Sugoroku has reached the goal. It is good to provide.

  Since the customer card for sales promotion according to the present invention is used as a privilege voucher having the right to receive a privilege as many times as the game results after the game is executed in the shopping progress display column, You can get a sense of special treatment by the store, and you can expect sales promotions to improve.

The block diagram of the front side of the customer card for sales promotion which concerns on one Embodiment of this invention is shown. The block diagram of the back side of the customer card for sales promotion of FIG. 1 is shown, and the progress example of a shopping condition is typically demonstrated. The block diagram of the back side of the customer card for sales promotion of FIG. 1 is shown, and the progress example different from FIG. 2 of a shopping condition is typically demonstrated. The block diagram of the back side surface of the customer card for sales promotion which concerns on another embodiment of this invention is shown.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

  1 and 2 show a front side 1A and a back side 1B of a sales promotion customer card 1 (hereinafter referred to as a “bingo card”) for executing a bingo game, respectively, so that the front side 1A is on the outside. By folding in half from the middle, it is configured to be substantially the same as the vertical and horizontal dimensions of a general card normally used for carrying.

  On the back side surface 1B, the shopping progress display column 2 is a bingo game column in which squares 6 in N rows and N columns (N is an odd number of 3 or more) are arranged in a matrix. In this example, the cells 6 are arranged in a matrix of 3 rows and 3 columns, and each cell 6 has a different date for the business day of the store displayed on the calendar 7. This date is set by selecting a date on which the store side particularly wants to encourage the store to visit.

  A bingo game is played when a customer satisfies a predetermined bingo participation condition on the day of the date written in any square 6, for example, when a person in charge of a store purchases 1,000 yen or more. It progresses by imprinting the stamp 9 on the grid 6. When the stamp 9 is compared with the “drilling” of the squares in a normal bingo game, and the customer fills all rows, columns, or diagonal columns with the stamp 9, the bingo is established. Therefore, in this embodiment, the process of stamping the squares 6 in the bingo game is a display of the progress of shopping.

  When the cells 6 are arranged in a matrix of 3 rows and 3 columns as shown in the figure, there are 8 ways to establish bingo, and the number of benefits provided to the customer is determined according to the number of formations. Therefore, the number of bingo establishments is the progress of the customer's shopping, and the bingo achievement number entry section 3a of the achievement column 3 indicates the number of bingo establishments at the end of the bingo game implementation period, 3 in the example shown in FIG. The column has been achieved and a “3” is entered by the customer. On the other hand, when the stamps 9 are stamped on all nine squares 6, it is perfect, and a check is entered in the perfect entry portion 3b of the achievement column 3 as shown in FIG.

  In the privilege execution count entry column 4, the number of benefits provided according to the result of the bingo game is entered by the store. The number of times the customer who has the bingo card 1 in which the number of privilege provisions is entered in the privilege execution number entry column 4 presents this bingo card 1 within the privilege use period starting after the end of the bingo game implementation period. You can enjoy the benefits.

  The privilege in this example is a discount when the customer's shopping is settled, and a 3% discount is performed the number of times according to the number of established bingoes at the time of settlement. In the case of perfect achievement, a 5% discount, which is a privilege with more advantageous contents, is given up to five times. Therefore, in this example, 3% discount is the first privilege and 5% discount is the second privilege.

  The privilege execution count entry field 4 is provided with a non-perfect entry section 4a and a perfect entry section 4b when the perfect is not achieved, and when bingo is achieved less than perfect, the number of establishments, FIG. In the case of “3”, “3” is entered in the non-perfect entry section 4a due to the formation of three columns, and in the case of perfect, “5” is entered in the perfect entry section 4b as shown in FIG. Will be. Therefore, the non-perfect entry section 4a is a first benefit provision recording section in which a first benefit provision record provided with the number of times corresponding to the number of bingo establishments when the perfect has not been achieved is described. 4b becomes the 2nd privilege provision recording part by which the provision record of the 2nd privilege provided by the predetermined number of times by achievement of perfect is described.

  The privilege provision record column 5 is a column for recording that the store provided a 3% discount (first privilege) or a 5% discount (second privilege) to the customer. Therefore, in the privilege provision record column 5, the first privilege provision recording unit 5a that sequentially records that the first privilege has been provided by the number of times entered in the non-perfect entry unit 4a, and the second privilege are provided. And a second privilege provision recording unit 5b that sequentially records the provisions made by the number of times entered in the perfect entry unit 4b.

  In this example, bingo under perfect can be achieved up to 6 rows, so a 3% discount is offered up to 6 times. Accordingly, six first privilege provision recording units 5a are provided, and a stamp is sequentially stamped on one first privilege provision recording unit 5a every time the store provides a privilege of 3% discount.

  Further, in the case of a perfect case, it is determined that a 5% discount is provided up to five times, and there are five second privilege provision recording units 5b, and each time a store provides a 5% discount privilege, Stamps are sequentially stamped on the second privilege provision recording unit 5b.

  In the upper half of the front side surface 1A of the bingo card 1, a store name display column 11, a bingo game implementation period display column 12, and a presentation period display for displaying a period for presenting a bingo game result to the store after the end of the bingo implementation period A column 13 and a discount period (privilege use period) display column 14 are provided. Also, in the lower half, a display field 15 explaining participation conditions such as a stamp being printed on the grid 6 on the bingo game surface when shopping for products of 1,000 yen or more, and depending on the result of the bingo game A privilege explanation column 16 displaying the contents of the bonus and a bingo explanation column 17 displaying an example of the establishment of a bingo game are provided.

  In this case, the periods displayed in the presentation period display field 13 and the discount period display field 14 are fixed periods after the end of the bingo game implementation period. Therefore, in the example shown in FIG. 1, a predetermined presentation period and a discount period are determined from the next day of the last day of the period displayed in the bingo game execution period display field 12, and one week from the end of the bingo game execution period. Within, if the bingo is less than perfect, the customer enters the number of bingo achievements in the bingo achievement number entry section 3a of the achievement column 3, and if perfect, fills in the perfect entry section 3b. Present to the store.

  Then, the person in charge of the store collates the result of the bingo game in the shopping progress display column 2 with the contents entered in the achievement column 3, and if the bingo is established less than perfect, the number of establishment of the number of benefits is indicated. In the non-perfect time entry section 4a of the privilege execution number entry field 4, and in the case of perfect, enter "5" in the perfect time entry section 4b and sign or seal the confirmation field 7 to the customer. return.

  In this way, the customer who has received approval for the discount privilege on the bingo card 1 can receive the discount period indicated in the discount period display field 14, in the illustrated example, within 30 days from the day after the last day of the bingo execution period. At the time of checkout, discounts can be received up to the number of times entered in the privilege execution number entry field 4. Therefore, if the number of times is described in the non-perfect entry section 4a, the store sequentially stamps the first privilege provision recording section 5a for each 3% discount, and the non-perfect When “5” is described in the time entry part 4b, stamps are sequentially stamped on the five second privilege provision recording parts 5b every time 5% is discounted.

  Thus, the bingo game card 1 has a bingo game sheet in the upper half of the back side 1B, and the lower half can receive a discount if presented at the time of settlement within a certain period after the game ends. It is a discount ticket. Therefore, since the bingo game card 1 has the functions of both a bingo game card and a discount ticket, the customer can continue to hold it. When functioning as a discount ticket, since the provision of benefits is recorded in the privilege execution record field 5, the customer can continue to remember that the privilege has been obtained in the game, and the next time It is motivated to aim for the game result of this, and the store can be expected to improve sales promotion.

  In the above example, even if bingo is established in the bingo game, there is a difference in the benefits provided for perfect cases and less than perfect cases, but the number of benefits execution is determined simply by the number of bingo establishments There is also a method. In the bingo game card 1 in this case, the number of bingo establishments is entered in the achievement column 3, the number of privilege implementations according to the number of bingo establishments is entered in the privilege execution number entry column 4, and the benefit provision record column 5 is 8 It is good to make it the structure which provides one privilege provision recording part.

  Next, a description will be given of an embodiment using a customer card for sales promotion in which the progress of the Sugoroku game is related to the progress of shopping by the customer.

  FIG. 4 shows a back side surface 20B of a sales promotion customer card 20 (hereinafter referred to as “Susoku card”) for carrying out the Sugoroku game, and is folded in half from the middle so that the front side surface (not shown) is on the outside. Thus, it is the same as the above-described bingo card 1 that is almost the same as the vertical and horizontal dimensions of a general card normally used for carrying.

  The shopping progress display column 21 on the back side surface 20B of the six-six card 20 is a six-six game column in which all sixteen squares 6 from the start to the goal are continuously arranged in a spiral shape. For example, when a merchandise item is purchased over 1,000 yen, a person in charge of the store proceeds by sequentially stamping the squares 22 along the direction of the arrow, and the progress of shopping is displayed. . Then, some squares 22 in the middle of the goal are check points representing six levels of reach from C1 to C6.

  When the execution period of the Sugoroku game is over, if the progress of the squares 22 has not reached the goal, the customer enters the arrival check point entry section 23a of the achievement column 23 according to the arrival status of each check point C1 to C6. Fill in the latest check points and present them to the store. In the example of FIG. 4, since the progress of the squares 22 stamped with the hex is less than C5 and after C4, “C4” is entered. On the other hand, when the progress of the grid 22 has reached the goal, the customer enters a check in the goal arrival entry section 23b of the achievement column 23 and presents it to the store.

  Then, the person in charge of the store collates the result of the Sugoroku game in the shopping progress display column 21 and the contents entered in the achievement column 23. If the Sugoroku has not reached the goal, the privilege execution count entry column 24 The number of benefits provided according to the latest check point that has passed is entered in the goal unachieved entry section 24a. In the example of FIG. 4, since the progress of the grid 22 is less than C5 and after C4, “4” is entered in the goal unachieved entry section 24a. When the progress of the grid 22 reaches the goal, “5” is entered in the goal arrival entry section 24b, and the confirmation column 27 is signed or stamped and returned to the customer.

  In this way, the customer who has received approval of the discount privilege for the Sugoroku card 20 can receive the discount up to the number of times entered in the privilege execution number entry column 24 at the time of shopping settlement within the discount period. When the number of times is entered in the goal non-achieved entry section 24a, the store sequentially stamps the first benefit provision recording section 25a of the benefit provision record column 25 for each 3% discount. When “5” is entered in the goal arrival entry section 24b, stamps are sequentially stamped on the five second privilege provision recording sections 25b every time 5% is discounted.

  In the case of such a six game, the privilege is not differentiated depending on whether or not the goal is reached, and the number of times the privilege is executed is determined simply by which check point including the goal is reached at the end of the game. There is also a method. In this case, the sixty-six card 20 is filled with the latest check point reached including the goal in the achievement column 23, and the number of privilege executions according to the arrival check point is written in the privilege execution number entry column 24. The provision record column 25 may be provided with a privilege provision recording unit corresponding to the maximum number of benefits.

  The sales promotion customer cards 1 and 20 having the above-mentioned configuration also have a function of exchanging discount privileges obtained as a result of these games, that is, a function as a discount ticket, together with a game function such as a bingo game or a pair of games. . Therefore, since the customer can hold the game even after the game is finished, the customer can feel a special treatment based on the game result, and the store can be expected to improve the sales promotion.

  As mentioned above, although embodiment of this invention was described, this invention is not limited to the said embodiment, A various deformation | transformation is possible based on the meaning of this invention, for example, a privilege is not limited to a discount. Various special offers such as the provision of prizes are conceivable.

  The present invention has industrial applicability with respect to a customer card for sales promotion that has a game function and a function for exchanging benefits obtained in the game.

DESCRIPTION OF SYMBOLS 1 Sales promotion customer card 2 Shopping progress display column 4 Privilege execution frequency entry column 5 Benefit provision record column 5a First privilege provision recording unit 5b Second privilege provision recording unit 6 Grid 20 Sales promotion customer card 21 Shopping progress display column 22 squares 24 privilege execution count entry column 25 privilege provision record column 25a first privilege provision recording unit 25b second privilege provision recording unit

Claims (6)

A promotional customer card with game functions that is issued to store customers,
A shopping progress display field in which a game progresses by sequentially adding marks to the squares according to the number of shopping of goods or services by the customer having a plurality of squares,
In accordance with the progress of the grant of the mark to the square at the end of the game, a privilege execution number entry field in which the number of privilege executions to the customer is written,
A privilege provision record column in which a record of privilege provision is written each time the privilege is provided within the number of times of benefit implementation from the store to the customer,
With promotional customer card. The shopping progress display column is a bingo game column in which the squares are arranged in a matrix of N rows and N columns (N is an odd number of 3 or more),
The customer card for sales promotion according to claim 1 in which said privilege execution frequency entry column is a column in which said privilege execution frequency according to the number of bingo establishments of said bingo game column is written.   The customer card for sales promotion according to claim 2, wherein a different date is written in advance in each of the squares. In the privilege provision record column, a first privilege provision record provided in the number of times corresponding to the number of bingo formations when a perfect bingo game result has not been achieved for all the squares. The first privilege provision recording unit in which is displayed, and the second privilege provision recording unit in which the provision record of the second privilege more advantageous than the first privilege that is provided a predetermined number of times when the perfect is achieved is described When,
A customer card for sales promotion according to claim 2, comprising: The shopping progress display column is a bilateral column in which the squares are continuously arranged from the start to the goal,
The customer card for sales promotion according to claim 1, wherein the privilege execution count entry column is a column in which a privilege execution count corresponding to the degree of achievement from the start to the goal is written. The privilege provision record field includes a first privilege provision recording unit in which a provision record of a first privilege provided at a number of times according to the degree of achievement when the result of Sugoroku has not reached the goal; , A second privilege provision recording unit to which a provision record of a second privilege more advantageous than the first privilege provided a predetermined number of times when Sugoroku has reached the goal;
A customer card for sales promotion according to claim 5.

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