JP3126473U - Purchase point advertising panel - Google Patents

Abstract

The present invention provides a point-of-purchase advertisement panel with a sense of presence and a large advertising effect.
SOLUTION: A plastic sheet is formed into a convex shape according to a product shape, and a color or a pattern is imparted to the convex portion 5 to resemble a product, and the molded body 1 is configured to be detachably held on a plurality of boards 2. did.
[Selection] Figure 1

Description

The present invention is a point-of-purchase advertisement (POP advertisement) installed near a storefront or a product display shelf in a store.
point of purchase advertising).

Conventionally, for example, in a retail business that sells high-value-added products in the fields of large-sized home appliances and fashion, etc., the salesperson responds directly to the customer and searches for the customer's needs to meet the needs of the customer. Sales are promoted by giving advice and incentivizing customers to purchase.

On the other hand, in a general daily goods corner or the like, as described above, the salesperson does not correspond each time, and the customer himself often selects and purchases a product. In this case, the customer picks up a product packaged in a box, cellophane, etc., or selects a favorite product with reference to a POP advertisement that replaces the salesperson. However, since there are many simple items that display the appearance photograph, usage, price, etc. of the product, it is difficult to assume the actual usage state of the product depending on the type of the product, so it is difficult to purchase.

The present invention has been made in view of the above-described problems, and an object thereof is to provide a point-of-purchase advertisement panel with a sense of presence and a large advertising effect.

That is, the invention according to claim 1 is a method of forming a plastic sheet into a convex shape according to the shape of a product, giving a color or a pattern to the convex portion to resemble the product, and forming a plurality of molded bodies on a board. It is characterized by being configured to be detachably held.

The invention according to claim 2 is a panel for point-of-purchase advertisement according to claim 1, in which a sheet printed with a color or a pattern resembling the product is attached in accordance with the shape of the convex portion of the molded body. It is characterized by that.

Further, the invention described in claim 3 is the point-of-purchase advertising panel according to claim 1 or 2, wherein the flat edge portion of the molded body is bent into a U-shape. And the engaging portion is slidably engaged with the edge of the board.

The invention described in claim 4 is characterized in that in the purchase point advertisement panel according to any one of claims 1 to 3, a catchphrase of the product is displayed on the board.

The invention described in claim 5 is characterized in that, in the purchase point advertisement panel according to any one of claims 1 to 4, the product is a toilet seat sheet.

According to the first and second aspects of the present invention, since a simulated product having the same color and pattern as the product is displayed on a molded product formed in a convex shape in accordance with the product shape, it becomes full of realism, and the customer You can choose your favorite design by comparing multiple simulated products with different color patterns attached to a single boat, which will motivate you to purchase and the advertising effect is extremely large.
In particular, as described in claim 5, in the case of a product that is used by being attached to another object (toilet bowl) such as a toilet seat sheet, a favorite color pattern can be selected while observing the actual use state. Therefore, it is extremely preferable.

Further, according to the invention described in claim 3, since the molded body is slidable and easily detachable, it is possible to freely replace and display simulated products that meet customer needs. Various designs for each item can be introduced in a timely manner.

Further, according to the invention described in claim 4, by displaying the PR point or catch phrase of the product on the board to which the molded body is attached, the place closest to the customer together with the realistic product pseudo product Can fully appeal the appeal of the product.

Hereinafter, an embodiment of the point-of-purchase advertisement panel 10 according to the present invention will be described with reference to FIGS.

As shown in FIGS. 1 to 3, the point-of-purchase advertisement panel 10 (POP panel) of the present embodiment is formed by adapting a thin transparent plastic sheet to the shape of the toilet seat by vacuum molding or press molding, for example, a blister pack. Thus, it is comprised with the molded object 1 shape | molded by convex shape, and the board 2 which hold | maintains this molded object 1 so that attachment or detachment is possible. The outer shape of the molded body 1 is a square,
An upper side portion and a lower side portion, which are flat portions, are bent in a U shape on the back side, and an engaging portion 4 for engaging the molded body 1 with the board 2 is formed.

On the upper surface of the convex portion 5 of the molded body 1 (toilet seat), a sheet 3 (in this embodiment, a simulated toilet seat sheet 3) printed with a color and pattern similar to those of an actual product is attached, and the presence is full. It is a mock product. This simulated product is a size reduced from the actual size.

On the other hand, the board 2 is composed of a horizontally long plate-like foam member (for example, a foamed polystyrene board used in exhibitions, etc.), and a PR point or catch phrase (not shown) of the product is printed on the upper part. These words can be appealed to customers through transparent plastic sheets.

The depth dimension of the board 2 and the depth dimension of the molded body 1 are substantially the same, and as shown in FIG. 1, the molded body 1 is inserted from the side of the board 2 and the U-shaped engaging portion 44 is inserted. If the board 2 is engaged with the upper side 2a and the lower side 2b, the molded body 1 can be slidably held on the board 2.
In this embodiment, it is possible to hold a total of five molded bodies 1 in a horizontal row on this horizontally long board 2, and the toilet seat sheet 3 of various designs with different colors and patterns can be replaced on one board. Can be exhibited at

For example, FIG. 2 shows an example in which three types of patterned toilet seat sheets 3 with different color patterns are arranged from the left end of the board 2, and then two types of plain toilet seat sheets 3 with different hues are arranged, FIG. 3 shows an example in which three types of toilet seat sheets 3 having different color patterns are arranged on the board 2 at appropriate intervals with good balance.

The point-of-purchase advertisement board 10 is used in a store by being hung on a wall or ceiling near the product, or leaning on the side of the product on the display stand.

As described above, the point-of-purchase advertisement panel 10 according to the present embodiment displays a simulated product in which a color and a pattern similar to the product are given to the molded body 1 that is three-dimensionally formed according to the actual product shape. In particular, for items such as toilet seats where you want to select your favorite design by looking at actual usage, the POP panel 10 is extremely realistic and inspiring to purchase. Therefore, the advertising effect is extremely large. The customer can select a favorite one while comparing a plurality of designs displayed on the POP panel 10.

Moreover, since the molded body 1 is slidable and easily detachable, a simulated product (molded body 1) that meets customer needs can be freely replaced and displayed to the customer. Timely design can be introduced.

In addition, by displaying the PR point and catch phrase of the product on the board 2 that holds the molded body 1, the attractiveness of the product is fully appealed directly in the place closest to the customer together with the realistic product. can do.

As described above, in the present embodiment, the toilet seat sheet 3 is exemplified as the commodity to be displayed, but the present invention is not limited to this, and it is needless to say that the toilet seat sheet 3 can be applied to various daily goods such as a lunch box. Moreover, in order to give a color or a pattern to the molded body 1, a print seal is attached, but it is also possible to directly print a colored pattern on the convex portion 5 of the molded body 1.

The figure which shows the assembly of the point-of-purchase advertisement panel by this invention. The figure which shows the point-of-purchase advertisement panel by this invention. The figure which shows the point-of-purchase advertisement panel different from FIG. 2 by this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Molded body 2 Board 4 Engagement part 5 Protrusion part 10 Purchase point advertisement panel (POP panel)

Claims (5)

A plastic sheet is molded into a convex shape according to the shape of the product, and a color or pattern is imparted to the convex portion to resemble the product, and a plurality of the molded bodies are detachably held on the board. A point-of-purchase advertising panel. 2. The point-of-purchase advertisement panel according to claim 1, wherein a sheet printed with a color or pattern resembling the product is attached in accordance with the shape of the convex portion of the molded body. A flat edge portion of the molded body is bent into a U-shape to form an engaging portion, and the engaging portion is slidably engaged with an edge of the board. The panel for point-of-purchase advertisements according to claim 1 or 2. The point-of-purchase advertisement panel according to any one of claims 1 to 3, wherein a catchphrase of the product is displayed on the board. The point-of-purchase advertisement panel according to any one of claims 1 to 4, wherein the product is a toilet seat sheet.

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