JPH11285429A - Cosmetic display shelf - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an excellent cosmetic display shelf wherein a tester can be displayed with commodities, and also, a display can be performed while only commodities are covered with a lid body without a sense of congruity. SOLUTION: On a shelf plate 7, tester display holding utensils 8-11, and commodity display holding utensils 12, 13 are arranged in the lateral direction, and the front face display holding parts of respective holding utensils 8-13 are formed into a curved face 24 from this side to the rear side, while having an arc-shape when being seen from the side face, or the front face end edge of each step is formed into multiple steps 25 in a manner to go along the curved face 24 when being seen from the side face. Then, the display holding parts of the commodity display holding utensils 12, 13 are openably covered with a lid body 38 which is molded into a curved shape so that the lid body 38 may go along the curved face 24.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a cosmetic display shelf used for displaying cosmetic testers and merchandise at stores and the like.

[0002]

2. Description of the Related Art Conventionally, when a cosmetic tester such as a lipstick or a foundation or a product for sale is displayed at a store or the like, a cosmetic display stand 50 as shown in FIG. 6 has been used, for example. The display base 50 is a display base 55.
A plurality of shelves 51 are fixed to the shelves 51, and a doll bed 52 and a tray 53 for accommodating cosmetics are mounted on the shelves 51. It is to be displayed together.

[0003]

However, as described above, when the tester and the product are displayed together, the tester and the product are easily recognized by the customer in the same dimension, so that the product is not the tester but the color. Check the taste,
In many cases, many customers apply the product to the face made up of the container, and the product becomes dirty before the product is sold. Further, even when the tester is taken in and out, the tester may be accidentally dropped to hit a product on the lower shelf to damage the product, or the product may be accidentally dropped without directly touching the product. Furthermore, since many people enter and leave the store easily, it tends to be dusty. Therefore, there is a problem that if the store staff does not clean the product slowly, dust accumulates and gives the customer an unsanitary impression.

[0004] The present invention has been made in view of such circumstances, and has been developed to provide an excellent cosmetics display shelf which can display a tester and a product together and cover only the product with a lid without discomfort. Its purpose is to provide.

[0005]

In order to achieve the above object, the present invention provides a tester display holding tool and a product display holding tool which are arranged on a shelf plate in the left-right direction. Both of the product display holders have the front display holding portion formed in a curved surface in an arc shape in a side view from the front to the rear side, or the front edge of each step substantially follows the curved surface in a side view. A first aspect of the present invention is to provide a cosmetics display shelf which is formed in a multi-tiered manner and in which the display holding portion of the commodity display holding tool is openably and closably covered by a lid bent along the curved surface. And

The present invention also provides a cosmetic display shelf, in which the shelf plate is integrally mounted between a pair of left and right columns constituting a base, and is provided above and below the shelf plate. An advertising board is removably mounted between at least one of the lower pillars, and a lid of the commodity display holder is detachably attached to the commodity display holder main body, and the lid is A second aspect of the present invention is a cosmetics display shelf having a surface on which a display relating to a product held in the product display holding tool is given.

[0007]

Next, embodiments of the present invention will be described in detail.

FIG. 1 shows a cosmetic display shelf according to an embodiment of the present invention. In this cosmetic display shelf, a two-stage cosmetic display unit 2 is provided at the center of a base 1 having a frame formed of plastic pipes, and advertising units 3 and 4 are formed above and below the cosmetic display unit 2. I have. Reference numeral 5 denotes a moving caster.

As shown in FIG. 2, the cosmetic display unit 2 is provided between a pair of right and left columns 6 forming the base 1 so as to be vertically movable.
One shelf plate 7 is integrally attached, and four tester display holders 8 to 11 and two product display holders 12 and 13 are arranged on each shelf plate 7. . At the center of the bottom surface of each of the holders 8 to 13, a downward projection (not visible in the drawing) is formed.
The holders 8 to 13 are stably held on the shelf plate 7 without being displaced by fitting the projections into the fitting holes 14 provided on the shelf 7.

The advertising section 3 provided above the cosmetic display section 2 is detachable from the left and right columns 6, and includes an upper frame 16 made of a plastic pipe bent in a substantially U-shape and a plastic frame. An advertisement board 17 on which advertisement is displayed on the surface of a board or the like is configured. A rib plate 16a such as a plastic plate is integrally attached to the upper frame 16, and a magnet sheet 18 is adhered to the surface thereof. A magnet sheet 19 is also attached to the back surface of the advertising board 17, and the advertising sheets 17 are detachably attached to the base 1 by joining the magnet sheets 18 and 19 by magnetic force. Has become.

The advertising section 4 provided below the cosmetic display section 2 is constructed by detachably attaching an advertising board 21 via a rib board 20 provided between the left and right columns 6. The advertising board 21 is also attached by magnetic joining between the magnet sheets 22 and 23, similarly to the advertising board 17 above.

In each of the holders 8 to 13 constituting the cosmetic display part 2, the front display holding part is a circle having a quarter circle when viewed from the front side toward the back side. It is formed on an arcuate curved surface 24. The tester display holders 8 and 9 have a multi-stage 2 for holding the tester.
5, but each front edge of the multi-stage 25 is
Each of them is formed substantially along the curved surface 24 in a state of side view. Therefore, as shown in FIG. 1, the tester display holders 8 and 9 which are wide in the left-right direction are arranged at the left ends facing the upper and lower shelves 7, the commodity display holders 12 and 13 are arranged at the center, and the right side. When the tester display holders 10 and 11 having a small width are arranged side by side, the display surfaces extending in the left-right direction in the upper and lower stages are aligned as the curved surface 24 curved in the same shape, so that the impression becomes very compact.

Of the wide tester display holders 8 and 9, the tester display holder 8 (returned to FIG. 2) arranged at the upper left of the tester display holder 8 (returned to FIG. 2) has a multi-stage 25.
Are provided with holes 31 for holding the lipstick tester 30, so that many lipstick testers 30 are displayed and held.

The tester display holder 9 arranged at the left end of the lower stage, as viewed from the bottom, has
A substantially plate-shaped eyeshadow tester 32 is obliquely displayed and held along the curvature of the curved surface 24.

On the other hand, a plurality of holes 35 are formed in the curved surface 24 of the tester display holder 10 arranged on the right end of the upper stage, and the holes 35
A plurality of rod-shaped design color testers 34 are displayed and held in an upright posture.

In the lower stage, the tester display holder 11 arranged at the right end as viewed has a plurality of holes 37 formed in the curved surface 24 thereof.
A plurality of bottled nail polish testers 36 are displayed and held in an upright posture.

The commodity display holders 12 and 13 arranged at the center of the upper and lower tiers have the same shape, and as shown in FIG. A multi-stage 39 for holding a product display is formed inside the lid 38 when the lid 38 is opened. 40
Is a partition plate. Reference numeral 41 denotes a hinge pin provided on the holder main body side for detachably holding the lid 38, and reference numeral 42 denotes an engagement piece projecting from the lid 38 side.

The cover 38 is formed of a transparent plastic plate, and the surface of the cover 38 has an advertisement display 4 indicating a product displayed and held in the product display holder 12 (13).
3 is provided in a state of being divided into two right and left parts.

By the way, as shown in FIG. 4, lipsticks 44 and design colors (faces), which are the same kind of products as the testers 30 and 34 displayed on the left and right sides, are provided on the upper product display holder 12 as shown in FIG. And a cosmetic material 45 for giving a three-dimensional effect. Then, on the surface of the lid 38, on the left side, an advertisement display 43 including a photograph in which lipstick is applied to the lips and the letters “LIP STICK”
And an advertisement display 43 made up of a photograph in which the design color is painted on the upper part of the cheek and the letters “DESIGNING COLOR” is provided on the right side (see FIG. 5).

In addition, the commodity display holder 13 in the lower row includes:
Eye shadows and nail polish, which are the same type of products as the testers 32 and 36 displayed on the left and right sides, are displayed and held (not shown). And the lid 38
On the left side, on the surface of the face, a picture of eye shadow painted with your finger on the eyelid and "PRESSED COLOR"
Is displayed on the right side, and a picture of a hand with nail polish applied and "LASTING Nail" are displayed on the right side.
An advertisement display 43 consisting of the letters "COLOR" is provided (see FIG. 5).

The tester 3 is actually placed on the cosmetic display shelf.
FIG. 5 shows a state where 0, 32, 34, 36 and commodities (such as lipstick 44) are displayed. According to this cosmetic display shelf,
In the upper and lower stages, the left and right tester display holders 8 to 11
And the lid 3 of the central commodity display holders 12 and 13
Since the eight surfaces are aligned as a curved surface 24 having the same shape, a very compact impression can be obtained. Then, no matter how the holders 8 to 13 are replaced, the same cohesive impression can be obtained, and the display can be easily replaced on the spot.
Further, since the product is covered with the lid 38, there is an effect that it is difficult for the customer to easily try the product in the same dimension as the tester 30 or the like as in the related art. Then, even if the tester 30 or the like is dropped when the tester 30 or the like is put in or taken out, the product is not affected. Also, there is no accumulation of dust on the product. Therefore, goods can be stored hygienically. In addition, a customer who actually wants to take the product can open the lid 38 of the product display holders 12 and 13 to pick up the product inside, and there is no problem.

In the above cosmetic display shelf, the lid 3
Since the curved surface of FIG. 8 is provided with an advertisement display composed of a photograph and text explaining the product, when viewed from the front, this portion is very impressive, in combination with the upper and lower advertising portions 3 and 4. Advertising effect.

In addition, the advertising board 17 of the advertising section 3, the advertising board 21 of the advertising section 4, and the commodity display holders 12, 1 in the center.
Since the lid 38 of the third embodiment is detachably attached, when changing the products and testers to be displayed to those of a different series, it is not necessary to replace the entire shelf, and the advertising boards 17 and 21 and the lid are required. By simply exchanging the body 38 for a different advertising display and replacing the product and tester with those of the new series, the display content can be changed in a blatant manner. And since the base 1 can be used repeatedly without discarding, it is not necessary to generate bulky waste, and it is possible to contribute to resource saving and environmental conservation.

In the above example, the shelf plate 7 is integrally attached to the base 1 and the exclusive display base 1 is used to constitute a cosmetic display shelf. However, it is not always necessary to use the base 1. ,
For example, an existing display stand or a wall shelf may be used, and the holders 8 to 13 may be arranged on the shelf.

The form of the display portions of the tester display holders 8 to 11 and the commodity display holders 12 and 13 is not limited to the above example, but may be changed according to the type of the tester to be displayed and the type of the commodity. can do. However, it is necessary to set the display holding portion to be a curved surface 24 having an arc shape in a side view. In other words, the curved surface 24 allows the commodity display holders 12 and 13 to use the curved lid 38, and the tester display holders 8 to 1 can be used.
This is because it is possible to realize a coherent display without a sense of incongruity with the first.

The number of the tester display holders 8 to 11 and the commodity display holders 12 and 13 arranged on the shelf plate 7 is as follows.
The present invention is not limited to the above example, and can be appropriately set according to the width of the shelf plate 7 and the like. Further, each of the holders 8 to 13 may be provided with a projection on the bottom surface so as to be fitted and held in the hole 14 on the side of the shelf 7 as in the above-described example, or may be simply placed thereon. However, it is preferable that the holder 8 and the like be fitted and held on the shelf 7 so that the holder 8 and the like do not shift when the tester 30 and the like are taken in and out.

[0027]

As described above, according to the cosmetic display shelf of the present invention, the display surfaces of the tester display holders arranged side by side and the lid surface of the product display holder have curved surfaces curved in the same shape. It is possible to get a very compact and impressive impression. Then, no matter how the holders are replaced, the same cohesive impression can be obtained, and the display can be easily replaced on the spot. Further, since the product is covered with the lid, there is an effect that it is difficult for the customer to easily try the product in the same dimension as the tester as in the related art. Then, even if the tester is dropped when the tester is taken in and out, the product is not affected. Also, there is no accumulation of dust on the product. Therefore, goods can be stored hygienically.

The present invention also provides a cosmetic display shelf according to the present invention, wherein a shelf plate is attached integrally to a base, and an advertising board is detachably attached to the base, The lid of the display holder is detachably attached to the product display holder main body, and the predetermined display is provided on the surface of the lid, and the products and testers to be displayed are of different series. When making a change, it is not necessary to replace the entire shelf, and the contents of the display can be changed simply by exchanging the advertising board and the lid with those having different advertising displays and exchanging the product and the tester. And since the base can be used repeatedly without discarding, it is not necessary to generate bulky waste, which can contribute to resource saving and environmental conservation.

[Brief description of the drawings]

FIG. 1 is a perspective view showing an embodiment of the present invention.

FIG. 2 is an exploded perspective view of the embodiment.

FIG. 3 is an explanatory diagram of a commodity display holder used in the embodiment.

FIG. 4 is an explanatory view showing a state in which a product is displayed and held on the product display holder.

FIG. 5 is a front view showing a use mode of the embodiment.

FIG. 6 is a perspective view showing an example of a conventional cosmetic display stand.

[Explanation of symbols]

 7 Shelf 8-11 Tester display holder 12,13 Product display holder 24 Curved surface 25 Multistage 38 Lid

Claims (2)

[Claims] 1. A tester display holding tool and a product display holding tool are arranged in a horizontal direction on a shelf board, and both the tester display holding tool and the product display holding tool have a front display holding portion from the front to the back. The product display holder is formed in an arcuate curved surface in a side view toward the side, or is formed in multiple stages in which a front edge of each step is arranged substantially along the curved surface in a side view. Wherein the display holding section is openably and closably covered by a lid curved along the curved surface. 2. The shelf board is integrally mounted between a pair of left and right columns constituting a base, and an advertising board is detachably mounted between at least one of the columns above and below the shelf panel. And the lid of the product display holder is detachably attached to the product display holder main body, and the product held on the surface of the lid in the product display holder. The cosmetics display shelf according to claim 1, wherein a display regarding the cosmetics is provided.