JP3278401B2 - Goods display stand - Google Patents

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an article display stand used to display articles such as cosmetics for testers at stores.

[0002]

2. Description of the Related Art Conventionally, face-to-face sales of cosmetics have been mainly conducted, and cosmetics for testers (hereinafter simply referred to as “tester products”) which are applied to the skin by customers themselves are usually placed in or near a counter. It was stored in an installed case, and was taken out by a sales clerk as needed and made available to customers for testing.

Recently, however, there has been an increasing demand for customers to select and purchase cosmetics independently of such face-to-face sales, and self-service stores are increasing. For this reason, it has become an important issue to display tester products so that customers can take the test with their own hands, stand out at the store, and make the test easy. In particular, the new series of tester products are required to be displayed together in a store so as to sufficiently attract the attention of customers.

[0004]

However, there has been no proposal for an excellent display stand exclusively for tester products. Tester products can be displayed on a counter or a central table as they are, In many cases, products for sale are displayed side by side on a display platform. As described above, in the display mode in which the tester products are arranged as they are, when the number of tester products is large, not only the display efficiency is poor due to the space taken, but also a distracting impression is given and the purchase motivation is not increased. In addition, when returning the tester product to the original position after taking the test, it is difficult to return the tester product to an appropriate position, so that the display is easily disturbed, and the salesperson needs to frequently display the tester product again. On the other hand, in a display mode in which tester products are arranged in line with the product, the impression of the tester product is weak, and it is difficult for customers to reach for the tester product, which does not lead to an increase in purchase motivation. There is also a problem that the product itself is easily stained when the tester product is put in and taken out.

[0005] Therefore, the development of a dedicated display stand capable of displaying the new series of tester products in a group and impressively is being studied. However, the display form of the tester products is adjusted according to the size of the store and the customer base. If a special display stand as described above is prepared when it is desired to change the display, there is a problem in that the display is inflexible and rather difficult to display. It is also conceivable to prepare a plurality of types of dedicated display stands of different types according to store conditions, etc., but preparing a plurality of types of dedicated display stands every time the series changes is a huge burden in terms of cost. Becomes impractical.

The present invention has been made in view of such circumstances, and has the flexibility to display articles such as tester articles efficiently and impressively, and to be able to appropriately change the display form. The purpose is to provide an excellent display stand with goods.

[0007]

In order to achieve the above object, the present invention provides a substantially plate-shaped base display having a plurality of article holding recesses formed on an upper surface, and a plurality of article holding recesses. An article display stand formed by combining the formed substantially plate-shaped sub display stand, wherein an upper surface of the base display stand is divided into a plurality of small display portions by a concave groove, and a back surface of the sub display stand is provided. An engaging ridge that can be fitted to at least one small display portion of the base display stand is formed downward, and the engaging ridge is attached to the small display portion of the base display table to be fitted. A first gist is an article display stand that can be detachably held by fitting the sub display stand with the base display stand by partially fitting the sub display stand with the base display stand.

Further, among the above-mentioned article display stands, in particular,
The second point is that the base display stand has a thickness of 2 to 6 cm and the sub-display stand has a thickness of 3 to 12 cm.

[0009]

Next, an embodiment of the present invention will be described.

FIG. 1 shows an embodiment in which the present invention is applied to the display of a series of cosmetic testers.

The article display stand has a substantially disc-shaped display portion 1.
And a base portion 2 for horizontally supporting the base portion. The display portion 1 has a disk-shaped base display base 3 as shown in FIG. 2 (a sectional view taken along the line AA ′ in FIG. 1). , And a semicircular sub-display 4 that is superimposed thereon.

The lower part of the lipstick tester 5 is fitted and held on the upper surface of the base display stand 3 as shown in FIGS. 2 and 3 (perspective view with the sub display stand 4 removed and set aside). A large number of recesses 6 are formed, and a peripheral wall 3a hangs downward from a peripheral edge thereof. A cross-shaped concave groove 9 is formed so as to cross the entire upper surface, and the upper surface is divided into four small display portions 10. These are all integrally formed by plastic integral molding.

On the other hand, on the upper surface of the sub display table 4, there are formed a large number of recesses 8 capable of fitting and holding the lower part of the make-up color tester 7 in a bottle, and downwardly from the peripheral edge of the peripheral wall 4a. Is drooping. Further, a small concave groove 15 for dividing the upper surface into two is provided.

Then, the sub display 4 is placed on the side wall 9a and the peripheral wall 3a of the concave groove 9 of the base display 3 while the peripheral wall 4a of the sub display 4 is being extended from above. Two divided small display units 10 and the sub display stand 4 are fitted.

The groove bottom 9b of the concave groove 9 is shown in FIG. 4 (the protrusion 6 'of the concave portion 6 on the back surface of the base display base 3 is partially omitted) which is turned upside down. As shown, the peripheral edge of the base display base 3 is notched, and the sub display base 4 is easily detached from the base display base 3 by lifting the sub display base 4 with fingers on this portion P. You can do it.

According to the article display stand, as shown in FIG. 1, the base display stand 3 and the sub display stand 4
Lipstick tester 5 and makeup color tester 7
As shown in FIG. 3, the base display stand 3 and the sub-display stand 4 are separated and the lipstick tester 5 is used.
And the display of the makeup color tester 7 are separately performed. Therefore, a suitable display mode can be appropriately selected according to various conditions such as a balance with other display items in the store, a display space, and customer needs. In any of the display modes, the display mode is unified and impressive. Moreover, in the base display stand 3 and the sub-display stand 4, all the tester products (lipstick tester 5, makeup color tester 7) are held by fitting with the concave portions 6, 8, so that the customer can take out and put in without permission. However, there is an advantage that the tester product is always displayed at an appropriate position without being shifted. Alternatively, a plurality of sub-display stands 3 may be prepared, and the display may be changed by exchanging or changing the arrangement of the tester items in the displayed state.

In the above article display stand, the thickness of the base display stand 3 (= the height of the peripheral wall 3a) is usually 2 to 6c.
It is preferable to set m. That is, if it is less than 2 cm, the concave portion 6 for fitting a tester product or the like cannot be given a sufficient depth. Conversely, if it is thicker than 6 cm, it is bulky and the impression of the tester product becomes weak. It is preferable that the thickness of the sub display table 4 (= the height of the peripheral wall 4a) to be superimposed on the sub display table 4 is usually set to 3 to 12 cm. That is, if it is less than 3 cm, not only is it impossible to give a sufficient depth to the recess 8 for fitting a tester product or the like, but also the fitting with the base display stand 3 becomes insufficient. Conversely, if it is thicker than 12 cm, when it is superimposed on the base display 3, a large step is generated between the upper surface of the base display 3 and the upper surface of the sub display 4, and the appearance is deteriorated.

The article display stand can be used in combination with a dedicated tray 20 or the like as shown in FIG. 5, for example, in addition to being used as it is on a display table or the like of a store. . The recess 20 for fitting and holding the base 2 of the article display stand of the form shown in FIG. 1 or 3 into the tray 20 shown in FIG. 5, and other tester products which do not fit in the article display stand are fitted and held. Recess 22 is provided. Reference numeral 23 denotes a guide for setting up a bar-shaped tester product, and reference numeral 24 denotes a concave portion for mounting a shallow dish-shaped tester product. Further, reference numeral 25 denotes a panel on which an image advertisement relating to the tester items displayed on the article display stand and the tray 20 is printed. By using such a tray 20, a more impressive display can be performed.

Further, in the above example, the upper surface of the base display 3 is divided into four parts, and the divided sub-displays 4 overlapping the two small display parts 10 are combined. The manner of division and the shape of the sub-display 4 to be superimposed thereon are not limited to the above examples, but may be set as appropriate. For example, as shown in FIG. 6, for the base display stand 3 divided into four,
The sub display 4 'may be a quarter-circle fan, and two sub-displays may be provided.

In the base display 3, the divided small display portions 10 may be different in shape from each other, instead of being equally divided. For example, as shown in FIG. 7, one of the two concave grooves 9 is formed by bending one concave groove 9 ′ into a U-shape, and a partial circular shape overlapping two of the deformed small display portions 10 is formed. May be combined with the sub display stand 4 ″. In this way, the division of the base display stand 3
If the sub-display stands 4 "are superposed when they are unbalanced, the position at which the sub-display stands 4" are superimposed is always determined.

Further, in the above example, the contour of the sub display 4 substantially matches the contour of the small display section 10 of the base display 3, and the peripheral wall 4 a of the sub display 4 is Although it also serves as an engagement ridge that fits with the small display unit 10, in the present invention, the contour of the sub-display unit 4 does not necessarily need to match the contour of the small display unit 10 of the base display unit 3. . Therefore, for example, as shown by a chain line in FIG.
In the case where the sub display stand 4 'is formed to have a shape protruding outward more than the small display portion 10 of the base display stand 3, separately from the peripheral wall 4a of the sub display stand 4', the base display stand 3 'is provided. An engaging ridge is provided along the contour of the small display portion 10. However, the engaging ridges need not necessarily be formed as continuous streaks, but may be provided intermittently. This is because it suffices to engage with the contour of the small display unit 10.

Further, the base display stand 3 and the sub display stand 4
Does not necessarily have to be set horizontally, as shown in FIG. 8, may be configured to be slightly inclined so that the customer can easily see it. In this case, the recesses 6 and 8 for fitting the tester product are
It is preferable to form the display vertically regardless of the inclination of the display surface.
That is, the tester product (5, 7) is held vertically and looks good.

In the above example, the base display 3 is integrally attached to the base 2 and is lifted to a certain height to be supported. However, the base 2 need not always be attached. There is no problem if the combination of the base display stand 3 and the sub display stand 4 is directly placed on a display table or a counter, or this configuration is incorporated in a part of another display stand.

[0024]

As described above, the article display stand of the present invention
By using the base display stand and the sub display stand in combination, tester items and other various articles can be displayed in a lump, and divided into the base display stand and the sub display stand. You can use them properly. Therefore, a suitable display form can be appropriately selected in accordance with various conditions such as a balance with other display items in the store, a display space, and customer needs, and the flexibility is high. In any of the display modes, the display mode is unified and impressive. In addition, in the base display stand and the sub display stand, the display articles (including tester articles)
Are held by fitting into the concave portions, so that even if the customer puts in and out without permission, there is an advantage that the articles are not displaced and are always displayed at an appropriate position. Also, a plurality of sub-display stands can be prepared, and the display can be changed by exchanging or changing the arrangement while the articles are displayed.

[Brief description of the drawings]

FIG. 1 is a perspective view showing one embodiment of the present invention.

FIG. 2 is a sectional view taken along line AA ′ of FIG. 1;

FIG. 3 is an exploded perspective view of the embodiment.

FIG. 4 is a perspective view showing a back surface of the base display stand of the embodiment.

FIG. 5 is a perspective view showing a tray that can be used in combination with the above embodiment.

FIG. 6 is an explanatory diagram of another embodiment of the present invention.

FIG. 7 is an explanatory view of still another embodiment of the present invention.

FIG. 8 is an explanatory diagram of another embodiment of the present invention.

[Explanation of symbols]

 3 Base Display Stand 4 Sub Display Stand 4a Peripheral Wall 6,8 Concave Section 9 Concave Groove 10 Small Display Section

Claims (2)

(57) [Claims] 1. An article formed by combining a substantially plate-shaped base display table having a large number of article holding recesses formed on an upper surface thereof and a substantially plate-shaped sub-display table also having a large number of article holding recesses formed thereon. A display stand, wherein the upper surface of the base display stand is divided into a plurality of small display parts by a concave groove, and fitted to at least one small display part of the base display stand on the back surface of the sub display stand. The engaging ridge is formed downward, and the engaging ridge is fitted to the small display portion of the base display table to be fitted, thereby allowing the sub display table to be connected to the base display table. An article display stand characterized in that it can be detachably held while partially overlapping the stand. 2. The thickness of the base display stand is 2 to 6 cm,
The article display stand according to claim 1, wherein the thickness of the sub display stand is set to 3 to 12 cm.