JP2000206882A - Tool for sales promotion - Google Patents

Abstract

PROBLEM TO BE SOLVED: To obtain an excellent tool for sales promotion which is capable of impressively explaining commodity itself and its working effect while relating them with each other to a customer. SOLUTION: The entire part consists of a rigid sheet body and its external shape is formed in a shape simulating the external shape of a commodity which is an object for the sales promotion thereof. A notched window 16 is formed at the rigid sheet body. A slide piece 20 is freely slidably mounted on the rear surface side of this notched window 16 in the state of projecting its one end sideways from the rigid sheet body. The projecting end 20a of the slide piece 20 is slide, thereby, the plural display parts 21 and 22 disposed on the surface of the slide piece 20 are successively positioned to the notched window 16. The action or effect of the commodity is shown stepwise as visual changes by the display of the successively positioned displayed parts 21 and 22.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a sales promotion tool used for sales promotion of merchandise at stores.

[0002]

2. Description of the Related Art Conventionally, in sales of cosmetics, a specialized sales clerk, based on a cosmetics sales promotion sheet 1 distributed from a cosmetics maker as shown in FIG. Sale of cosmetics to customers. The sales promotion sheet 1 is usually made of a rectangular cardboard or a thin plastic plate, and on its surface, a photograph 2 of the appearance of cosmetics, its description 3, and a schematic diagram of a change in skin condition obtained by using the same. FIG. 4 and the like are printed. While presenting the sales promotion sheet 1 to the customer, the salesperson performs counseling and advice to the customer, recommendation of specific cosmetics, and the like.

[0003]

However, in the above-mentioned sales promotion sheet 1, on the surface of one sheet, a photograph 2 of the appearance of a cosmetic, which is a product, and a schematic diagram 4 showing the effect of its use are displayed side by side. The problem is that if you receive explanations about multiple cosmetics in succession, information about which cosmetics have what effect is likely to be confused, which weakens the impression of each cosmetic was there. Further, a description using a mere print display tends to be a one-sided description to the customer, and the customer is likely to lose interest.

The present invention has been made in view of such circumstances, and provides an excellent sales promotion tool capable of impressively explaining to a customer the product itself and its operation and effect in association with each other. Aim.

[0005]

In order to achieve the above object, a sales promotion tool according to the present invention is a tool used for sales promotion of merchandise at a store, which is entirely formed of a rigid sheet body, and has an outer shape. Has a shape imitating the outer shape of a product to be promoted, a notch window is formed in at least one place of the rigid sheet body, and a slide is provided on the back side of the notch window. A piece is slidably mounted with one end of the piece protruding laterally from the rigid sheet body. By sliding the side protruding end of the slide piece, a plurality of pieces provided on the surface of the slide piece are provided. Are sequentially positioned in the notch window, and the display of the sequentially positioned display portion indicates the action or effect of the product in a stepwise manner as a visual change. A configuration that has become as to be.

[0006]

Next, an embodiment of the present invention will be described.

FIG. 1 shows a sales promotion tool of the present invention.
1 shows one embodiment applied to a lotion recommendation.

[0008] The sales promotion tool 10 is used for recommending a lotion (containing in a bottle) stating the effect of giving vitality to the skin and adjusting the texture of the skin, and is made of a rigid plastic sheet having a thickness of 0.5 mm. The whole has a shape imitating the bottle container for the lotion. In addition, 11 is a part which imitated the transparent cap of the said bottle container, and 12 is a part which imitated the neck part of the bottle container visible through the transparent cap. Reference numeral 13 denotes a portion imitating the bottle container main body (hereinafter, abbreviated as “main body portion”).

In the center of the main body portion 13,
The product name 14 of this lotion, "First Energy DADA", is displayed, and below this, the catch phrase 15 of this lotion, "Natural skin vitality liquid that wakes up the skin at the beginning of care" is displayed. .

A relatively large rectangular cutout window 16 is provided at the lower part of the main body 13 on the left side, and a relatively small small cutout window 17 is provided at the upper right thereof. In the right margin, an illustration 18 of a woman applying lotion to the skin is displayed. Under the cutout window 16 and the illustration 18, "The more you continue to use, the more beautiful the skin becomes. "Is displayed.

A slide piece 20 as shown in FIG. 2 is in contact with the rear surfaces of the cutout window 16 and the small cutout window 17. On the surface of the slide piece 20, two display portions 21 and 22 sequentially positioned in the cutout window 16 are provided.
And the small notch window 17 inevitably accompanies the positioning.
Are provided with two small display portions 23 and 24 which are sequentially positioned at the same position.

The display unit 21 displays in color a magnified image of rough skin that has not been cared for at all, and the small display unit 23 above it has a thick "x" sign. Is displayed. In addition, the display unit 22 displays in color an enlarged image of a fine-textured skin using the lotion recommended by the sales promotion tool 10 repeatedly for one month. Then, an illustration showing a state in which the lotion is dripped from the bottle container is displayed on the small display section 24 thereon.

The slide piece 20 has a protruding end 20a extending leftward in a state where the slide piece 20 is in contact with the main body portion 13. Is displayed. At the end opposite to the protruding end 20a, a projecting piece 20b for retaining is extended downward. As shown in FIG. 3, the entire slide piece 20 is slidably held in the left-right direction by a guide piece 26 provided on the back side of the main body portion 13. 26a is an adhesive area (usually formed of a double-sided adhesive tape) for joining the guide piece 26 and the main body portion 13.

Therefore, the slide piece 20 is grasped with fingers and the protrusion end 20a protruding laterally from the main body portion 13 is further pulled laterally, so that the state shown in FIG. The display can be switched. That is, the display viewed from the cutout window 16 can be switched from the coarse-textured image by the display unit 21 to the fine-textured skin image by the display unit 22. Then, the display viewed from the small notch window 17 above the notch window 16 can be switched from the sign of “x” by the small display unit 23 to the display of the lotion dripping by the small display unit 24.

According to the sales promotion tool 10, since the entire product has a shape imitating the product shape of the lotion itself to be recommended, the product should be used for publicity related to lotion. Can be grasped at a glance. And the protruding end 2 protruding sideways from the main body portion 13
By pulling out 0a to the side and switching the display as described above, it is possible to clearly show the customer how much effect this lotion has on the skin as a change in skin condition. it can.

In the above example, enlarged skin images are used as the display portions 21 and 22 positioned in the notch window 16, but not limited to actually picked-up images. You may. For example, FIG. 5 shows an embodiment in which the sales promotion tool of the present invention is applied to recommend a moisturizer in a pump-type container.

This sales promotion tool 30 is made of a rigid plastic sheet, as in the above-mentioned example, and has an overall shape simulating the pump type container for the moisturizing liquid. At the top of the main body 31, a brand name 32 of this moisturizer, "Review Freia Selfforth V", is displayed. Underneath, the capacity and price 33 and "Vitamin nutrition for tired skin" The moisturizing liquid of B group combination "
The catch phrase 34 of the moisturizing liquid is displayed.

A cutout window 35 is provided on the substantially central portion of the main body portion 31 on the left side of the body portion 31. On the right side of the cutout window 35, a description "Treating within the day by the power of vitamin B group" is provided. 36 is displayed.
Below that, a description of the effect of this moisturizer, "Health your skin and mind with a gentle gel feeling" and "Health your skin gradually!"
Is displayed.

A slide piece 38 is in contact with the back side of the cutout window 35, and the main body 31 is similar to the above-described example.
Is slidably held by a guide piece 39 provided on the back side of.

As shown in FIG. 6, on the surface of the slide piece 38, there are provided three display portions 40 to 42 which are sequentially positioned in the notch window 35, and the moisturizing liquid is dripped on the skin. Thus, a state in which the skin changes is shown in a schematic diagram step by step. That is, first, the display unit 40
The figure shows that a spherical moisturizing liquid is dropped on the skin surface, and each component of the moisturizing liquid is explained. Next,
The display unit 41 shows that the moisturizer collides with the skin surface, the spherical shape collapses, and a part of the components penetrates into the skin. The display unit 42 shows that the moisturizer is completely Shows where it fits into. Reference numeral 38a denotes a protruding end protruding from the main body portion 31 (see FIG. 5), and reference numerals 38b denote protrusions provided at upper, lower, left, and right sides for retaining.

Since the entire sales promotion tool 30 has a shape imitating the product shape of the moisturizing liquid itself to be recommended, similarly to the above-described tool 10, this tool is used for advertising related to the moisturizing liquid. It can be understood at a glance that this is the case. Then, by sequentially switching the display seen from the notch window 35, it is possible to clearly show the customer how much the moisturizing liquid has an effect on the skin as a change in the skin condition.

The sales promotion tool of the present invention may be formed in an elastic sheet shape, or may be formed as a plastic plate having a certain thickness and not undergoing elastic deformation. Therefore, in the present invention, both of these aspects are referred to as a “rigid sheet body”. The sales promotion tool according to the present invention may be displayed to the customer by a clerk if necessary.However, the sales promotion tool may be hung from a ceiling, mounted on a wall surface, or provided with holding means for holding an upright posture, a shelf, By placing it on the counter in an upright position,
An OP function may be performed.

The sales promotion tool of the present invention is not only for sales promotion of cosmetics, but also for sales of various products such as chemicals and detergents, whose actions and effects are preferably visually appealed to customers. Can be applied to promotion.

[0024]

As described above, since the outer shape of the sales promotion tool of the present invention has a shape imitating the shape of the product to be recommended, the impression of the target product is emphasized. It has become. Then, the display visible through the notch window provided on the tool can be easily switched by sliding the protruding end, so that how excellent this product gives the effect or what mechanism Can be shown in a step-by-step manner as a change in the state. Therefore, the customer, the product and its action or effect,
It can be associated with and impressively grasped, and the advertising effect is high. Since the customer can switch the display, there is an advantage that the customer can be more interested in the display than receiving the explanation from the store clerk.

[Brief description of the drawings]

FIG. 1 is an explanatory diagram showing an embodiment of the present invention.

FIG. 2 is an explanatory diagram of a slide piece in the embodiment.

FIG. 3 is an explanatory diagram of a mounting mode of a slide piece in the embodiment.

FIG. 4 is an explanatory diagram of a use mode of the embodiment.

FIG. 5 is an explanatory view showing another embodiment of the present invention.

FIG. 6 is an explanatory diagram of a slide piece according to another embodiment.

FIG. 7 is an explanatory view of a conventional sales promotion sheet.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 10 Sales promotion tool 13 Main body part 16 Notch window 17 Small notch window 20 Slide piece 20a Projecting end 21 Display part 23 Small display part

Claims (1)

[Claims] Claims: 1. A tool used for sales promotion of goods in a store, which is entirely formed of a rigid sheet body, the outer shape of which is a shape imitating the outer shape of the goods to be promoted. A cutout window is formed in at least one place of the rigid sheet body, and a slide piece is slidable on the back side of the cutout window, with one end thereof protruding sideways from the rigid sheet body. A plurality of display portions provided on the surface of the slide piece are sequentially positioned in the notch window by sliding the side protruding end of the slide piece, and the display is sequentially positioned. A sales promotion tool characterized in that the function or effect of the product is gradually displayed as a visual change by displaying a section.