JP3112673U - Customer card for store visit promotion and point card for store visit promotion - Google Patents

Abstract

The present invention provides a customer card for promoting visits that is devised so that more customers can visit the store on the day desired by the store.
A customer card 1 includes a date matrix column 11 in which store opening dates are arranged in a matrix of 5 rows and 5 columns or 3 rows and 3 columns. In the center of the date matrix column 11, a free mark that does not describe the store opening date (date) is described, and in each of the four corners of the date matrix column 11, the customer visits the store as much as possible. Enter the store opening date (date) you wish to have If the store manager forms a bingo of a so-called bingo game in the date matrix field, the store manager provides the customer with a privilege service according to the number of bingo establishments.
[Selection] Figure 1

Description

  The present invention relates to a customer card for promoting a store visit and a point card for promoting a store visit, and in particular, the customer's visit date is written on the card, or the customer's store is marked on the date column of the store opening date. The present invention relates to a customer card for promoting visits and a point card for promoting visits, which record the visit date and the situation of visits in a form that can be seen.

  In recent years, retailers give points to customers according to the purchase price of products and services at retail stores, etc., and offer benefits such as discounts on product prices according to the cumulative number of points granted to each customer. It is widely practiced to fix customers by providing them. Also, depending on the retailer, bonus points may be given at the time of membership contract, or points may be added to customers who have visited the store and purchased some products every time they visit the store. There is also an example where points are added according to the amount.

  However, since such conventional point services are now performed at many stores, there is a problem that differentiation cannot be achieved with respect to competitors. In addition, the conventional point granting for customers was merely intended to increase the purchase price by customers and increase the number of visits to the store. In other words, it is not necessary to promote customer visits considering event dates, special product sale dates, mass product arrival dates, etc. (Promoting customer visits) was a problem.

  In addition, in the conventional store visit customer card and the store visit point card, strategic customer visit control (for example, the number of customers that increase especially during the bargain sales period, visit other regular sales days) There was a problem that it was not possible to guide them. In addition, in the conventional customer promotion card and the point card for store promotion, it is estimated that an economical space is created for the customer (for example, a specific day in the bonus season, a salary day at the end of the month, annuity, etc. Before and after the payment date, etc., there was a problem that it was not possible to motivate customers to visit the store.

  The present invention has been made in view of the above-mentioned conventional problems, and is intended to promote a store visit that can increase the number of customers visiting the store on the day intended by the store and guide the customer's store visit in a sales strategy. To provide a customer card.

  Another object of the present invention is a point for promoting visits that can encourage more customers to visit stores on the dates and days of the week that are expected to create economic space on the customer side, that is, on the day when sales are expected to increase. To provide a card.

  In order to solve the above-mentioned problem, the present application includes a description column (for example, customer name and customer ID) for identifying a customer, a display column for a predetermined month, and a store opening date (date) in the month in 5 rows and 5 columns or Each column has a date matrix column described in a matrix of 3 rows and 3 columns, and a free mark that does not describe the store opening date (date) is described in the center of the date matrix column A customer card for promoting store visits is provided.

  Here, in each of the four corners of the date matrix column, store opening dates (dates) that the store manager wants customers to visit as many as possible in the month are described.

  Each store opening date in the date matrix column is a stamp column that proves that the customer has visited the store on that date.

  Here, when the date matrix field in this customer promotion card is bingo and any one or more of row lines, column lines, or cross lines passing through the center are formed in the matrix, In response to this, a privilege can be given, so the store manager strategically determines the customer's visit date by placing the date that the customer wants to visit in the four corners of the date matrix column as much as possible. It makes it possible to guide.

  That is, in the center of the date matrix column of 5 rows and 5 columns or 3 rows and 3 columns, there are four combinations of lines that form bingo. It encourages membership.

  Further, since each store business day described in the four corners of the 5 × 5 or 3 × 3 date matrix column has three combinations of lines forming a bingo, the customer can select 4 in the date matrix. If you visit the store on the day listed in the corner, you can easily achieve bingo, so try to visit the store as much as possible.

  The present application further includes a description column for specifying a customer, a display column for a predetermined month, and a date matrix column in which store opening dates (dates) in the month are arranged in a matrix of 5 rows and 5 columns or 3 rows and 3 columns. In addition, a point card for promoting a store visit is provided that includes a column for indicating the number of normal points and a column for describing bonus points.

  Here, in each of the four corners of the date matrix column, store opening dates (dates) that the store manager wants customers to visit as many as possible in the month are described.

  In addition, each store opening date in the date matrix column is a stamp column that proves that the customer has visited the store on that date.

  And the column which describes the said number of normal points describes the number of points provided according to the purchase price of the goods etc. in the said store by the said customer.

  In this way, the column describing the bonus points describes additional points that are given according to the combination of the dates of visiting the store by the customer shown in the date matrix.

  As described above, the customer card or point card according to the present invention has a description column for specifying a customer and a display column for a predetermined month, in addition to the store opening date (date) for the month in 5 rows 5 columns or 3 rows 3 Each column includes a date matrix column described in a matrix of columns.

  In the center of the date matrix column of 5 rows and 5 columns or 3 rows and 3 columns, there are four combinations of lines that form bingo. The store opening date (date) that the store manager wants the customer to visit as many as possible in the month is shown in each of the four corners of the date matrix column. When the date matrix column in the customer card for promoting visits is bingo, and one or more of row direction lines, column direction lines or cross lines passing through the center are formed in the matrix Accordingly, the store manager grants bonus points to the store in addition to the normal points according to the normal purchase price. Day is to make it possible to induce strategically.

  Hereinafter, the best embodiments of a customer card for store visit promotion and a point card for store visit promotion according to the present invention will be described in detail with reference to the drawings.

  In the description of each embodiment, the point card for promoting a store according to the present invention will be described in detail. However, the customer card for promoting a store according to the present invention is substantially the same as the point card for promoting a store according to the present invention. Since the configuration is the same and only the purpose of providing to the customer is slightly different, the description about the customer card for promoting the store visit is included in the following description.

  FIG. 1 is an explanatory view showing the description of a point card for promoting visits according to an embodiment of the present invention. FIG. 1 (a) shows the surface of the card, and FIG. However, the relationship between the front surface and the back surface is for convenience of explanation. Therefore, FIG. 1A may show the back surface of the card, and FIG. 1B may show the front surface of the card. Here, FIG. 1 shows an example of a date matrix column with 5 rows and 5 columns, but the original store promotion point card with a 3 rows and 3 columns date matrix column is the same as the following explanation. It is. In addition, as an embodiment of the present invention, an example of giving points as a privilege to be given to a customer using a customer card for promoting a store according to the present invention has been described, but for example, other forms such as a discount coupon You may make it perform privilege provision.

  In the same figure, the point card for customer promotion (customer card 1) of the present embodiment, as shown in FIG. 1 (a), has a “store name information” column 1a on which the store name and shop name are written, “Customer ID information” column 1b describing identification information for uniquely identifying a customer, “Service explanation information” column 1c describing a description of a service provided by a store or an affiliated company, a method of using this card, etc. A "card description information" column 1d, an "advertisement information" column 1e describing an advertisement of a store, an affiliated company, a sponsor company, etc., an "other information" column 1f describing other information, Is provided.

  In addition, as shown in FIG. 1B, the store visit promotion point card (customer card 1) according to the present embodiment has a store opening date (date) in a month in which the card is valid in 5 rows and 5 columns. A date matrix column 11 arranged in a matrix, a year display column 12 describing the year in which the card was issued, a bonus number entry column 13 in which bonus points acquired by the customer at the time of aggregation are entered, and at the time of aggregation The number of points entry field 14 where normal points acquired by the customer are entered, the marking field 15 where the store-side seal is stamped at the time of counting, the serial number entry field 16 where this card issuance number is entered, and the card is valid A month display field 17 for entering and displaying the month and a customer information entry field 18 for entering customer information such as a customer name and a customer contact information.

  In the date matrix column 11, store opening dates A to Y are described in a matrix of 5 rows and 5 columns. Here, in the center of the 5 × 5 date matrix column (the 3rd row 3rd column column), there are 4 combinations of lines that form bingo. It encourages customers to become members of store promotion customer cards. Then, among the store opening dates A to Y, the store managers indicate that on the opening dates A, E, U, Y corresponding to the four corners of the date matrix column 11, as many customers as possible visit the store during the month. The store opening date (date) desired by the company shall be entered.

  In this way, in the center of the 5 × 5 date matrix column (the 3rd row 3rd column column), there are four combinations of lines that form a bingo. It promotes to become a member of a customer card for store promotion.

In addition, since the store business days A, E, U, and Y described in the four corners of the 5 × 5 date matrix column have three combinations of lines that form a bingo, the customer can select 4 in the date matrix. If you visit the store on the day listed in the corner, you can easily achieve bingo, so try to visit the store as much as possible.
In the date matrix column 11 described above, the customer may be encouraged to visit the same day by describing the same day in a plurality of places, and on a specific day (for example, opening date A). You may make it handle the customer who has visited the store as if they had visited the store on a plurality of days (for example, opening days A and B).

By the way, in the bonus number entry field 13 and the point number entry field 14, the result of manual calculation at the time of counting may be handwritten, or the result of computer processing may be printed.
The “customer ID information” column 1b may be handwritten or printed. In the case of printing, the same 13-digit barcode that is given to the product may be printed by the POS terminal device described later (more specifically, the 13-digit barcode that is given to the product). Among them, it is possible to print the ID information of the customer after the third digit after printing 2X (20 to 29) of the code indicating that it is an empty number in the two digits indicating the Japan code. ).

  FIG. 2 shows an example of a point card for promoting a store visit according to an embodiment of the present invention. This embodiment shows the back side of a point card for promoting visits. The same format as that of the back side of the card shown in FIG.

  FIG. 3 is an explanatory diagram showing a specific example of the date matrix field of the point card for promoting visits according to the embodiment of the present invention. In this example, 25, 16, 20, 7, 6, 12, 29, 14, 19, 24, 15, 22, free, 21, 10, 9, 13 as the dates corresponding to the opening dates A to Y, respectively. , 28, 26, 18, 5, 8, 11, 17, 23. Thus, the dates described in the date matrix column 11 do not necessarily have to be described in the order of calendar days. Here, in the center of the 5 × 5 date matrix column (the 3rd row 3rd column column), there are 4 combinations of lines that form bingo. Promote membership in store promotion customer cards. The dates (25, 6, 5, 23) in the four corners of the date matrix column 11 are dates of store opening dates that the store manager desires that the customer visits as many as possible in the month.

  FIG. 4 is an explanatory diagram showing an example of the store stamps stamped in the date matrix column of the store visit promotion point card according to the embodiment of the present invention. In one example shown in the figure, the store seal is stamped on the date of the store opening date printed on two diagonal lines in the date matrix column 11a (FIG. 3). More specifically, the date of the opening date is 25, 29, Free, 26, 23, and 6, 19, 13, 5. The two diagonal lines intersect at a free mark located at the center.

  FIG. 5 is an explanatory diagram showing an example of the locus of the seal in the state in which the store seal is stamped in the date matrix column of the store visit promotion point card according to the embodiment of the present invention. The two arrows in the date matrix column 11a shown in the figure are only for visually showing the locus of the stamp as a line segment, and therefore the stamped state shown in FIG. 5 is shown in FIG. It is the same as the stamped state. Also, the direction of the arrow is meaningless.

  In the stamped state shown in FIG. 5, five dates 25, 29, free, 26, 23 of the opening dates are arranged on one (arrow) line segment passing through the free mark arranged at the center, Since five dates 6, 19, free, 13, 5 are arranged on the other line segment, this state shows a state where two bingoes in a so-called bingo game are established.

  FIG. 6 is an explanatory diagram showing another example of the locus of the stamp in the state where the store seal is stamped in the date matrix column of the store visit promotion point card according to the embodiment of the present invention. The stamped state in the date matrix column 11a shown in the figure shows a state in which another stamp is present in the stamped state shown in FIG. 5, and the other stamps are crossed by two free marks located in the center. It is stamped on the arrow line. The other stamps on the two arrow lines crossing at the center free mark also indicate a state where two bingoes are established in a so-called bingo game.

FIG. 7 is an explanatory diagram showing another example of the locus of the stamp in the state where the store seal is stamped in the date matrix column of the store visit promotion point card according to the embodiment of the present invention.
The stamp state of the date matrix column 11a shown in the figure is stamped on the four arrow line segments that pass through the four corner dates (dates 25, 6, 5, 23) of the date matrix column 11a. This state shows a state where four bingoes are established in the bingo game.

  Generally, a service can be provided to a customer in accordance with a specific form for establishing such bingo and the number of such establishments. For example, a bonus point can be given to a customer or a prize can be provided according to a specific form in which bingo is established and the number of establishments. In addition, prizes can also be provided through a lottery.

  The specific form for establishing a bingo, the number of establishments thereof, and the service contents corresponding to these can be determined for each store, and the explanation is given in the “service explanation information” column 1c or the “card explanation information” column. 1d (FIG. 1A). Further, the specific explanation and detailed explanation can be printed on other sheets and distributed to customers.

  By implementing the bingo game configured in this way, the customer can obtain a free mark located at the center of the date matrix column 11a only by becoming a member of the customer card for promoting the store at the store, Since bingo can be easily formed, membership can be promoted.

  On the customer side, if the customer visits the store on the opening day of the dates (dates 25, 6, 5, 23) located at the four corners of the date matrix column 11a, the possibility of establishing a bingo is the second highest. As a good strategy, a strategy of coming to the store on the opening day of any of the dates (dates 25, 6, 5, 23) located at the four corners of the date matrix column 11a is adopted. The dates located at the corners (dates 25, 6, 5, and 23) are the opening days that the customer wants to visit as many as possible, and therefore coincide with the store's aim here.

  FIG. 8 is a block diagram showing the overall configuration of a system for creating / counting a store visit promotion point card according to an embodiment of the present invention. The system shown in FIG. 1 includes a customer card 1, a POS terminal device 3, and a management / aggregation center 5. The POS terminal device 3 includes a card input device 31 for inputting data of the customer card 1, a control unit 32 that controls the entire device, and a communication unit 33 that communicates with the management / aggregation center 5. And a printing unit 34 for printing information to be written on the card. However, it goes without saying that the point counting processing of the store visit promotion point card according to the embodiment of the present invention may be performed manually based on the result of stamping on the card.

The card input device 31 may be a reading device that automatically reads card information. However, the card input device 31 is not necessarily required, and may be a keyboard or the like that is manually input by a store clerk looking at the card.
The management / aggregation center 5 includes a communication unit 51 that communicates with the POS terminal device 3, an information processing unit 52 that performs overall system management and aggregation calculation, an input / output control unit 53 that controls a database, And a management / aggregation database 54 for storing data and aggregated data.

  A part of information printed in advance for creating the point card for customer promotion (customer card 1) according to the present embodiment and a part of information entered after card creation are printed in the printing unit 34 of the POS terminal device 3. Can be printed. As part of the information printed in advance for creating the customer card 1, a barcode to be given to the product can be printed in the "customer ID information" column 1b. The specific data structure of this barcode is as described above.

Further, a part of the information printed by the printing unit 34 of the POS terminal device 3 after the card is created is a total of normal points and bonus points transmitted from the information processing unit 51 by requesting from the POS terminal device 3 Results can be included.
The information processing unit 51 temporarily stores the card information of the customer card 1 input via the communication units 33 and 51 in the management / aggregation database 54, and the management / aggregation database according to a request from the POS terminal device 3. Based on the card information stored in 54 and the card information newly input, normal points and bonus points are calculated. This calculation result is transmitted to the control unit 32 of the POS terminal device 3 via the communication units 51 and 33.

  The present invention has at least 5 rows and 5 columns or 3 rows and 3 columns, and has a customer matrix for customer visit promotion and store visit promotion designed so that more customers can visit the store on the desired date. The present invention relates to a new configuration of point cards for use and has industrial applicability.

It is explanatory drawing which shows the description content of the point card for store visit promotion concerning embodiment of this invention, Fig.1 (a) shows the surface of a card | curd, FIG.1 (b) shows the back surface of a card | curd. 1 shows one example (an example of 5 rows and 5 columns) of a point card for promoting visits according to an embodiment of the present invention. It is explanatory drawing which shows the specific example (example of 5 rows 5 columns) of the date matrix column of the point card for shop visit promotion which concerns on embodiment of this invention. It is explanatory drawing which shows one example of what the store seal was stamped in the date matrix column (example of 5 rows and 5 columns) of the point card for shop promotion according to the embodiment of the present invention. It is explanatory drawing which shows an example of what showed the locus | trajectory of the seal | sticker in the state by which the seal of the store was stamped in the date matrix column (example of 5 rows 5 columns) of the point card for store visit promotion which concerns on embodiment of this invention. is there. The description which shows another example which showed the locus | trajectory of the seal | sticker in the state where the seal of the store was stamped in the date matrix column (example of 5 rows and 5 columns) of the point card for store visit promotion according to the embodiment of the present invention. FIG. The description which shows another example which showed the locus | trajectory of the seal | sticker in the state where the seal of the store was stamped in the date matrix column (example of 5 rows and 5 columns) of the point card for store visit promotion according to the embodiment of the present invention. FIG. It is a block diagram which shows the whole structure of the system which performs preparation / totalization processing of the point card for store visit promotion concerning embodiment of this invention.

Explanation of symbols

1 Customer Card 3 POS Terminal 5 Management / Aggregation Center 11 Date Matrix Field 13 Bonus Number Field 14 Point Number Field 17 Month Display Field 18 Customer Information Field

Claims (6)

A description field identifying the customer,
A display column for a given month,
A date matrix column in which store opening dates (dates) in the month are arranged in a matrix of 5 rows and 5 columns or 3 rows and 3 columns, and
In the center of the date matrix column, a free mark that does not describe the store opening date (date) is described, and in each of the four corners of the date matrix column, the store manager has as many customers as possible in the month. A customer card for promoting visits, characterized in that the store opening date (date) that the customer wishes to visit is indicated.   2. The store visit promotion customer card according to claim 1, wherein each store opening date in the date matrix column is a stamp column for certifying that the customer has visited the store on that date. A description field identifying the customer,
A display column for a given month,
A date matrix column in which store opening dates (dates) in the month are arranged in a matrix of 5 rows and 5 columns or 3 rows and 3 columns;
A column that usually lists the number of points,
And a column for describing bonus points,
In the center of the date matrix column, a free mark that does not describe the store opening date (date) is described, and in each of the four corners of the date matrix column, the store manager has as many customers as possible in the month. A point card for promoting visits, which describes the store opening date (date) that you wish to visit.   4. The point card for promoting a store visit according to claim 3, wherein each store opening date in the date matrix column is a stamping column for certifying that the customer has visited the store on that date.   4. The point card for promoting a store visit according to claim 3, wherein the column describing the number of normal points describes a number of points given according to a purchase price of a product or the like at the store by the customer.   4. The column describing the bonus points describes additional points that are given according to a combination of days when the customer visits the store indicated by the date matrix. Point card for promotion to the store.

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