JP2024039292A - Advertising system and program for advertising system - Google Patents

Abstract

To provide an advertising system that does not make users feel bored.SOLUTION: An advertising system allowing a user to operate a user terminal having a display and apply for a prize using a lottery right that can be obtained by displaying an advertiser's advertisement on a display unit or responding to a questionnaire includes: an application receiving unit that is configured to allow the user to use the lottery right to apply for a lottery group selected from a plurality of lottery groups set in the prize, and receives applications for each lottery group; an application number display control unit that displays the number of applications for each lottery group received by the application receiving unit on the display unit over time; and a lottery unit that draws a lottery from among the applications received by the application receiving unit for the lottery group whose number of applications satisfies a predetermined condition.SELECTED DRAWING: Figure 2

Description

The present invention relates to an advertising system and a program for an advertising system.

Patent Document 1 discloses an advertising lottery system in which a user can apply for a lottery using points given by displaying advertising information provided by an advertiser on a user terminal device. According to this advertising lottery system, users will actively display advertisements in order to apply for the lottery, and advertisers can efficiently promote their products.

However, in the advertising lottery system disclosed in Patent Document 1, in order to increase the probability of winning, the user has no choice but to steadily repeat the task of displaying advertising information, accumulate points, and increase the number of entries. I get bored. As a result, there is a problem in that users disengage early and the number of times advertisements are displayed decreases.

Patent No. 7051062

Therefore, the main object of the present invention is to provide an advertising system that does not make users feel bored.

The advertising system according to the present invention uses lottery rights that can be obtained by a user operating a user terminal with a display and displaying an advertiser's advertisement on the display or responding to a questionnaire displayed on the display. The advertising system allows the user to apply for a sweepstakes using the lottery right, and the user can use the lottery right to apply for a lottery group selected from a plurality of lottery groups set for the sweepstakes, and each of the lottery an application reception unit that receives applications for groups; an application number display unit that displays on the display over time the number of applications received by the application reception unit for each lottery group; and among the applications received by the application reception unit, The present invention is characterized by comprising a lottery section that draws a lottery from among applications for a lottery group whose number of applications satisfies a predetermined condition.

According to the advertising system according to the present invention, it is possible to apply while checking the predetermined conditions and the number of applications for each lottery group, so that bargaining with other applicants occurs and the game becomes more interesting. This makes it difficult for the user to get bored. Further, since only users who have applied for lottery groups that meet predetermined conditions can win the lottery, if they can win a lottery group, the probability of winning increases at that point, which can stimulate the user's desire for gambling. This makes it difficult for the user to get bored. As a result, it is possible to suppress user abandonment and encourage display of advertisements and collection of questionnaires over a long period of time.

As a specific aspect of the lottery section, the predetermined condition may be a lottery group with the least number of applications.

With such a configuration, if the lottery group is hit, the probability of winning increases significantly, so that the user's desire for gambling can be further stimulated. This makes it more difficult for the user to get bored.

Further, the number of applications display control section may display the number of applications until a predetermined time before the end of the application period for the sweepstakes.

According to such a configuration, the number of applications cannot be ascertained just before the end of the application period, which increases bargaining with other applicants and further improves the gameplay. This makes it more difficult for the user to get bored.

The program for an advertising system according to the present invention allows a user to operate a user terminal having a display and display an advertiser's advertisement on the display, or to acquire lottery rights that can be obtained by responding to a questionnaire displayed on the display. A program for an advertising system that can be used to apply for a sweepstakes, wherein the user can use the lottery right to apply to a lottery group selected from a plurality of lottery groups set for the sweepstakes. an application reception unit that receives applications for each lottery group; an application number display unit that displays on the display over time the number of applications received by the application reception unit for each lottery group; The present invention is characterized in that the computer functions as a lottery section that draws a lottery from among applications for a lottery group whose number of applications satisfies a predetermined condition.

As described above, the advertising system according to the present invention makes it difficult for users to feel bored. As a result, it is possible to suppress user abandonment and encourage display of advertisements and collection of questionnaires over a long period of time.

FIG. 1 is an overall diagram showing the hardware configuration of an advertising system according to an embodiment. It is a functional block diagram of an advertising system of an embodiment. It is a schematic diagram showing a user terminal of an embodiment.

An advertising system according to an embodiment of the present invention will be described with reference to FIGS. 1 to 3.

<Embodiment> As shown in FIG. 1, an advertising system 100 according to the present embodiment includes a server device 200 and a user terminal 300 that are communicably connected via a communication network such as the Internet.

The server device 200 includes a computer body having a CPU, a storage device (including a hard disk, etc.), a communication interface, an input/output interface, etc., and input/output devices such as a keyboard, mouse, and display connected to the computer body. It is a so-called computer equipped with.

The user terminal 300 includes a computer body having a CPU, a storage device (including a hard disk, etc.), a communication interface, an input/output interface, etc., and an input/output device such as a touch panel display D (hereinafter also simply referred to as a display). For example, it is a portable computer such as a smartphone or a tablet computer, which is equipped with the following functions. Of course, a so-called desktop or notebook computer may also be used. However, the user terminal 300 is preferably a terminal linked to a telephone number. With such a terminal, one user can be prevented from creating multiple accounts with one user terminal 300 by prompting the user to register a phone number when requesting the user to create an account.

When predetermined programs (applications) are installed and operated on these server devices 200 and user terminals 300, these devices 200 and 300 cooperate through communication to store user information as shown in FIG. Section 1, advertisement storage section 2, advertisement display section 3, questionnaire result reception section 4, lottery right issuing section 5, group selection screen display section 6, application reception section 7, number of applications counting section 8, number of applications display section 9, lottery 10, a lottery result display section 11, etc.

The user information storage section 1 is set in a predetermined area of the storage device of the server device 200, and stores user information received from the user terminal 300. The user information is, for example, information for identifying a user or a user terminal. Examples of information for identifying the user include personal information such as a telephone number linked to the user terminal 300, a nickname, and the like.

The advertisement storage section 2 is set in a predetermined area of the storage device of the server device 200, and stores advertisements of a plurality of advertisers. Advertisements include, for example, advertisements in the form of viewing images and videos, as well as advertisements in the form of questionnaires.

The advertisement display unit 3 receives an advertisement selection input from a user and displays the advertisement selected by the advertisement selection input on the display D. In this embodiment, advertisements in the form of questionnaires are displayed.

The questionnaire result receiving section 4 accepts the input of questionnaire answers by the user, and receives the questionnaire results obtained by inputting the questionnaire answers. The questionnaire results received by the questionnaire result reception section are stored in the user information storage section 1 in association with the user information of the user who sent the questionnaire results.

The lottery right issuing unit 5 issues a lottery right to the user who sent the survey results after receiving the survey results at the survey result receiving unit. Note that the issued lottery ticket is stored in the user information storage unit 1 in association with user information. The lottery right may be a right that is consumed by one application, for example, or a point-type right that is consumed multiple times by one application.

The group selection screen display section 6 displays a group selection screen on the display D for selecting a plurality of lottery groups set for the prize. A plurality of lottery groups are set for the sweepstakes, and the user can select one lottery group from among the lottery groups to apply for the prize. As shown in FIG. 3, the group selection screen of this embodiment displays selection buttons B corresponding to each lottery group. Then, by touching any one selection button B, the user can consume lottery rights and apply to the lottery group corresponding to that selection button B. Note that each selection button B displays a corresponding lottery group name. The group selection screen is not limited to this, and for example, an input field for inputting a lottery group name may be displayed.

The application reception unit 7 receives the input signal of the user's selection button B and accepts the application. When the application reception unit 7 receives the input signal of the user's operation button B, it consumes one portion of the lottery ticket stored in the user information storage unit 1 and accepts the application.

The number of applications counting unit 8 counts the number of applications received by the application receiving unit for each lottery group.

The application number display section 9 displays on the display D the number of applications for each lottery group counted by the application number counting section 8 on the group selection screen over time. Therefore, the number of applications displayed on the group selection screen is updated and displayed in real time. Note that the number of entries is displayed during the application period of the sweepstakes, and is no longer displayed a predetermined time before the end of the application period. In this embodiment, the number of applications for the lottery group corresponding to the selection button B is displayed next to the selection button B.

After the application period has elapsed, the lottery unit 10 performs a lottery to determine winners from among applications for lottery groups that meet predetermined conditions. The predetermined conditions of this embodiment are set for the lottery group that has the least number of applications among the lottery groups.

The lottery result display section 11 displays, on the display D, the lottery results drawn by the lottery section. Note that the lottery result display section 11 may display the names of lottery groups that meet predetermined conditions together with the lottery results.

Next, the operation and operating method of the advertising system 100 configured as described above will be described in detail, along with specific explanations of each part.

First, a user installs an application related to this advertising system 100 on his or her user terminal 300. Then, when the user starts the application, the screen switches to a user registration screen.

When the user inputs user information necessary for creating an account on this user registration screen, the input user information is stored in the user information storage section 1.

Next, when the user operates the user terminal 300 to switch to an advertisement selection screen and selects an advertisement to be displayed from among the advertisements stored in the advertisement storage unit 2 on this advertisement selection screen, the selected advertisement is displayed on the display D. will be displayed. If the advertisement is in the form of a questionnaire, when the user sends the questionnaire results answered by touch input, the questionnaire results are accepted by the questionnaire result reception unit 4, and the lottery right is issued by the lottery right issuing unit 5. publish. Note that the user is also notified via the user terminal 300 that the lottery right has been issued.

Next, when the user operates the user terminal 300 to switch to the sweepstakes application screen, the group selection screen display section 6 and the number of entries display section 9 operate, and as shown in FIG. A corresponding group selection screen is displayed, and the real-time number of applications corresponding to each lottery group is displayed on the group selection screen. Thereby, the user can select which lottery group to apply to while referring to the number of applications. Note that the number of applications will no longer be displayed a predetermined time before the end of the application period.

A selection button B corresponding to a lottery group is displayed on this group selection screen, and by pressing this selection button B, the user can apply for the lottery group corresponding to the selection button B. Then, when the user presses the selection button B, the input signal is transmitted to the application receiving section 7. Then, the application reception unit 7 that has received the input signal checks from the user information storage unit 1 whether or not there is a lottery right linked to the user information of the user, and if there is a lottery right, the application reception unit 7 receives one of the lottery rights. minutes to complete accepting applications. On the other hand, if there is no lottery right, the application is not accepted and the screen is switched to the advertisement selection screen.

Then, when the application period ends, the lottery section 10 operates to perform a lottery from the applications for the lottery group with the least number of applications to determine the winners. This lottery result is displayed on the display D by the lottery result display section 11.

According to such a configuration, the user can apply while confirming the predetermined conditions and the number of applications for each lottery group, so that bargaining with other applicants occurs and the game becomes more interesting. This makes it difficult for the user to get bored. As a result, it is possible to suppress user abandonment and encourage display of advertisements and collection of questionnaires over a long period of time.

<Other embodiments>
Note that the present invention is not limited to the above embodiments.

In the embodiment described above, the lottery right is issued when the user answers the questionnaire, but the present invention is not limited to this, and the lottery right is issued by displaying an image or video on the display D, for example. You may also do so.

Further, in the embodiment, the predetermined condition is configured such that the lottery is selected from applications for the lottery group with the smallest total number of applications, but the present invention is not limited to this, and for example, the predetermined condition is configured such that the lottery is selected from the applications for the lottery group that has the largest total number of applications. You may. Furthermore, the lottery may be selected from applications for a plurality of lottery groups that meet predetermined conditions.

Further, in the embodiment, the number of applications is not displayed a predetermined time before the end of the application period, but the present invention is not limited to this. For example, the number of applications may be displayed until the end of the application period. good.

Furthermore, in the above embodiment, when the user presses the selection button B, the application is automatically accepted if there is a lottery right, but for example, when the user presses the selection button B, an image or An advertisement such as a video may be forcibly displayed, and applications may be accepted after the advertisement has been displayed. With such a configuration, the number of times advertisements are displayed increases and advertising can be carried out efficiently.

In addition, parts of various embodiments may be combined or modified as long as they do not go against the spirit of the present invention.

100: Advertising system 200: Server device 300: User terminal D: Display 7: Application reception section 9: Number of applications display section 10: Lottery section

Claims (4)

An advertising system that allows users to apply for sweepstakes using lottery rights obtained by operating a user terminal with a display and displaying an advertiser's advertisement on the display or responding to a questionnaire displayed on the display. There it is,
The user is able to use the lottery right to apply for a lottery group selected from a plurality of lottery groups set in the sweepstakes, and an application reception unit that accepts applications for each lottery group;
an application number display unit that displays on the display over time the number of applications for each of the lottery groups received by the application reception unit;
An advertising system comprising: a lottery section that draws a lottery from among applications received by the application reception section for a lottery group in which the number of applications satisfies a predetermined condition. The advertising system according to claim 1, wherein the predetermined condition is a lottery group with the least number of applications. The advertising system according to claim 1, wherein the number of applications display section displays the number of applications until a predetermined time before the end of the application period for the sweepstakes. For advertising systems that allow users to apply for sweepstakes using lottery rights obtained by operating a user terminal with a display and displaying an advertiser's advertisement on that display or responding to a questionnaire displayed on that display. A program,
The user is able to use the lottery right to apply for a lottery group selected from a plurality of lottery groups set in the sweepstakes, and an application reception unit that accepts applications for each lottery group;
an application number display unit that displays on the display over time the number of applications for each of the lottery groups received by the application reception unit;
A program for an advertising system that causes a computer to perform the function of a lottery section that draws a lottery from among applications received by the application reception section for a lottery group whose number of applications satisfies a predetermined condition. .