JP2024018258A - Information processing apparatus, information processing method and information processing program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To efficiently manage provisional booking by a user even when an advertisement management company provides a plurality of advertisement frames in each of a plurality of advertising media in a period guarantee type.

SOLUTION: An information processing apparatus that manages a period guarantee type plurality of advertisement frames which are provided for each of a plurality of advertising media comprises: a storage unit that stores advertisement medium information associated with each of the plurality of advertising media, category information associated with a category determined on the basis of each of the plurality of advertising media, and advertisement frame information associated with the advertisement frame determined on the basis of the category information by associating with each other; an acquisition unit that acquires the advertisement medium information and the category information specified by a user; an output unit that outputs the advertisement frame information stored in the storage unit by associating with the specified advertisement medium information and the category information to the user; and a reception unit that receives a provisional booking request for the advertisement frame and the period specified by the user on the basis of the output advertisement frame information.

SELECTED DRAWING: Figure 9

COPYRIGHT: (C)2024,JPO&INPIT

Description

The present invention relates to an information processing device, an information processing method, and an information processing program.

Conventionally, as forms of Web advertising, impression guarantee type, period guarantee type, etc. have been used. Impression-guaranteed advertisements are advertisements that are guaranteed to be displayed until a predetermined number of impressions, called the number of impressions, is reached. A guaranteed period type is an advertisement that is guaranteed to be displayed in a specific advertising space during a pre-specified period. An advertisement space may be an area (for example, a signage at a specific location, etc.) that is installed in a specific area or location on a web page or application and is capable of displaying an advertisement.

For example, Patent Document 1 describes a broadcasting plan information generating device that allows an advertiser to specify advertising placement conditions such as the advertising period and advertising space in a period-guaranteed signage advertisement.

JP2011-109564A

In the case of a guaranteed period type, it is assumed that multiple users (for example, advertisers or advertising agencies acting on behalf of advertisers) may wish to display advertisements in the same advertising space during at least some overlapping periods. Ru. Therefore, the user needs to quickly request a company, media company, etc. that manages advertisement placement (hereinafter referred to as an "ad management company") to temporarily hold a desired advertising space in a desired period.

Here, temporary holding refers to temporarily securing a specific advertising space for a specific period. Advertising space that is in temporary hold status will not be subject to temporary hold or space purchase by other users during a predetermined temporary hold validity period (for example, one week), and if a purchase contract for the advertising space is not concluded within the valid period. If successful, the advertising space changes from a temporary hold state to a purchase decision state. On the other hand, if the validity period has elapsed without a purchase contract being concluded, the temporary hold is invalidated and the advertising space is returned from the temporarily held state to the vacant state (a state where it is subject to temporary holding or frame purchase).

By the way, an advertising management company is expected to target multiple advertising media (for example, multiple different types of websites) and provide users with multiple advertising spaces in each advertising media on a guaranteed period basis. Since advertising spaces provided in each advertising medium can take various forms depending on the advertising medium, there is a need for a framework that can efficiently manage temporary holding of advertising spaces of various forms.

This disclosure has been made in view of this situation, and even when an advertising management company targets multiple advertising media and provides multiple advertising spaces in each advertising media with a guaranteed period, One of the objects is to provide an information processing device, an information processing method, and an information processing program that can efficiently manage temporary holding by a user.

An information processing device according to an aspect of the present disclosure is an information processing device that manages a plurality of period-guaranteed advertising spaces provided in each of a plurality of advertising media, the information processing device relating to each of the plurality of advertising media. a storage unit that associates and stores information, category information regarding a category determined based on each of the plurality of advertising media, and advertising space information regarding an advertising space determined based on the category information; an acquisition unit that acquires designated advertising media information and category information; and an output unit that outputs advertising space information stored in the storage unit in association with the designated advertising media information and category information to the user. and a reception unit that receives a request for temporary holding regarding the advertising space and period specified by the user based on the output advertising space information.

An information processing method according to another aspect of the present disclosure is an information processing method for managing a plurality of period-guaranteed advertising spaces provided in each of a plurality of advertising media, the method comprising: advertising for each of the plurality of advertising media; a step of associating and storing medium information, category information regarding a category determined based on each of the plurality of advertising media, and advertising space information regarding an advertising space determined based on the category information; a step of acquiring specified advertising medium information and category information; and a step of outputting advertising space information stored in the storage unit in association with the specified advertising medium information and category information to the user; The method further includes the step of accepting a temporary hold request for the advertising space and period designated by the user based on the output advertising space information.

An information processing program according to another aspect of the present disclosure provides advertising media information regarding each of the plurality of advertising media to an information processing device that manages a plurality of period-guaranteed advertising spaces provided in each of the plurality of advertising media. a step of associating and storing category information regarding a category determined based on each of the plurality of advertising media and advertising space information regarding an advertising space determined based on the category information; outputting advertising space information stored in the storage unit in association with the designated advertising media information and category information to the user; and accepting a temporary hold request for the advertising space and period specified by the user based on the advertising space information.

According to one aspect of the present disclosure, even when an advertising management company provides a plurality of advertising spaces in each of a plurality of advertising media with a guaranteed period, it is possible to efficiently manage temporary holding by a user.

It is a diagram showing an example of a hierarchical structure of a product comparison site according to the present embodiment. It is a diagram showing an example of a hierarchical structure of a restaurant review site according to the present embodiment. 1 is a diagram illustrating an example of an overview of an information processing system 1 according to the present embodiment. 1 is a diagram illustrating an example of the physical configuration of each device configuring an information processing system 1 according to the present embodiment. FIG. 1 is a diagram illustrating an example of a functional configuration of an information processing system 1 according to the present embodiment. It is a diagram showing an example of an advertising space management table 101a according to the present embodiment. It is a figure showing an example of state management table 101b concerning this embodiment. It is a figure showing an example of a display screen of terminal 20 concerning this embodiment. 3 is a flowchart illustrating an example of the operation of the information processing apparatus according to the present embodiment.

(overview)
Advertising management companies target multiple advertising media with different published contents and media structures (e.g. hierarchical structure, tagging structure, etc.), and provide users with multiple advertising spaces in each advertising medium with a guaranteed period. It is assumed that this will be provided. Examples of such advertising media include websites and applications that have a hierarchical structure. In the following, a product comparison site and a restaurant review site are exemplified as multiple advertising media with a hierarchical structure, but the invention is not limited to these. Good too.

FIG. 1 is a diagram showing an example of a hierarchical structure of a product comparison site. Here, the product comparison site is a website used by users to compare products. On the product comparison site, prices of multiple products (for example, multiple refrigerators) classified into the same category are posted so that they can be compared.

As shown in FIG. 1, the product comparison site includes a plurality of pages X that respectively correspond to categories that are hierarchically provided based on classification criteria of product types. For example, in the example shown in FIG. 1, two hierarchies, a large category and a small category, are provided as categories related to product types. The large categories include the top and categories related to the top products (hereinafter referred to as "product categories") (for example, personal computers, home appliances, watches/accessories, etc.). The small categories include product categories under the top product category (for example, notebook PCs and tablet PCs under personal computers). The product comparison site has pages P _i (here, i=2, 3, 4, etc.) corresponding to the large category, and pages P _ij (here, i=2, 3, etc.) corresponding to the small categories under the large category. 4,..., j=1, 2,...). In addition, although the example shown in FIG. 1 shows categories with two hierarchies, the category is not limited to this, and the categories can have one or more hierarchies. For example, the top and top product categories may be separated into three levels.

Each page X making up the product comparison site is basically provided with one or more advertising spaces. The form of one or more advertising spaces provided on each page X may be determined based on the category corresponding to each page X. Specifically, at least one of the type and number of advertising spaces provided on each page X may be determined based on the category corresponding to each page X. Here, the types of advertising space include, for example, tie-up, banner, rectangle, infeed, and jack. Note that the types of advertising space are not limited to these, and each type may be provided with a plurality of stages in which the type of image (moving image or still image), image quality, size, etc. are different. For example, the banner may include a video banner, a still image banner, etc., and the rectangle may include multiple sizes (for example, a large size and a small size). Further, the product comparison site may include pages without advertising space.

For example, page X ₁ is provided with an advertisement space of type "tie-up" determined based on the category "top" corresponding to page X ₁ . Similarly, pages X ₂ , X ₃ and X ₄ have two advertisements of type "Banner" and "Rectangle" determined based on the corresponding categories "PC", "Home appliances" and "Watches/Accessories", respectively. A frame is set. Additionally, on pages X ₂₁ and X ₂₂ , three advertising spaces of types ``Banner'', ``Rectangle'', and ``Infeed'' are set up based on the corresponding categories ``Notebook PC'' and ``Tablet PC'', respectively. It will be done. In this way, page X is provided with an advertising space determined based on the category corresponding to page X.

FIG. 2 is a diagram showing an example of the hierarchical structure of a restaurant review site. Here, the restaurant review site is a website that shows evaluation values of gourmet food and/or restaurants (hereinafter referred to as gourmet restaurants) determined based on user reviews of gourmet food and/or restaurants (hereinafter referred to as gourmet food/restaurants). Restaurant review sites post ratings and reviews of multiple gourmet restaurants/restaurants that fall into the same category.

As shown in FIG. 2, the restaurant review site is configured to include a plurality of pages Y corresponding to categories that are hierarchically provided based on the classification criteria of area and cuisine genre. The hierarchical structure shown in Figure 2 differs from the hierarchical structure shown in Figure 1 in that categories based on a single classification standard are not provided hierarchically, but categories corresponding to multiple classification standards are provided hierarchically. It is different from. FIG. 2 will be described with a focus on the differences from FIG. 1, and description of the same points will not be repeated.

For example, in the example shown in FIG. 2, two hierarchies of large categories and small categories are provided for categories related to areas (hereinafter referred to as "area categories") and categories related to cooking genres (hereinafter referred to as "cooking genre categories"). Note that the large category may include a top corresponding to all categories.

For example, the area category includes an area at the prefecture level as a large category, and an area smaller than the prefecture level as a small category. The cooking genre category includes cooking genres such as Japanese food and Asian/ethnic food as a large category, and cooking genres that are more subdivided than the large category, such as pork cutlet and sushi, which are subordinate to Japanese food as small categories. A restaurant review site is composed of page Y corresponding to a large category, including page Y ₀ corresponding to the top, page Y _1i corresponding to an area category, and page Y _2i corresponding to a food genre category (here So, i=1, 2,...). In addition, the restaurant review site is configured to include a page Y corresponding to a small category, a page Y _1ij corresponding to an area category, and a page Y _2ij corresponding to a cooking genre category (here, j=1, 2,…).

Basically, one or more advertising spaces are provided on page Y (for example, page Y _1ij and/or page Y _2ij ) corresponding to a small category. Page Y (for example, at least one of page Y ₀ , page Y _1i , and page Y _2i ) corresponding to the large category may have one or more advertising spaces, or may not have any advertising space. . The format of the advertising space may be determined based on the category corresponding to each page Y. For example, on page Y ₀ , an advertisement space of type “banner” determined based on the category “top” corresponding to page Y ₀ is provided. Similarly, pages Y _1ij and Y _2ij are provided with advertising spaces of types "Jack" and "Banner", respectively, which are determined based on the corresponding area category and cooking genre.

As mentioned above, among multiple advertising media, there are categories that are hierarchical based on different classification criteria depending on the published content, and pages corresponding to such categories are displayed based on information about the category. It is assumed that one or more guaranteed period advertising spaces will be provided. However, since the appropriate form of advertising space may differ depending on the published content and the structure of the medium (for example, in the case of a hierarchical structure, whether it is one level or two levels), tentative information from users regarding multiple advertising media may be required. If you try to manage the holds, there is a risk that you will not be able to manage them efficiently.

Therefore, the information processing device according to the present embodiment includes information regarding each of a plurality of advertising media (hereinafter referred to as "advertising media information") and information regarding a category determined based on each of the plurality of advertising media (hereinafter referred to as "advertising media information"). , "category information") and information regarding an advertising space determined based on the category information (hereinafter referred to as "advertising space information") in association with each other and stored. The information processing device also outputs advertising space information associated with the advertising media information and category information specified by the user to the user, and displays the advertisement specified by the user based on the output advertising space information. We will accept requests for temporary holding regarding the frame and period. By using the information processing device, there are categories hierarchically based on different classification standards in multiple advertising media, and various advertising spaces are provided on pages corresponding to such categories. Even in the case of a temporary hold from a user, it is possible to efficiently manage a temporary hold from a user. Note that the advertising space may be determined based on the type of advertising medium (for example, a website or application) and the type of published content (for example, product comparison information or word-of-mouth information) in addition to the category information.

(Configuration of information processing system)
<Schematic configuration>
FIG. 3 is a diagram illustrating an example of an overview of the information processing system according to the present embodiment. As shown in FIG. 3, the information processing system 1 includes an information processing device 10 and a terminal 20 connected to the information processing device 10 via a network 30.

The information processing device 10 is a device mainly used by an advertising management company, and manages a plurality of period-guaranteed advertising spaces provided in each of a plurality of advertising media. The information processing device 10 may be configured with one or more servers, for example. Terminal 20 is a terminal used by a user. The user may be, for example, an advertiser or an advertising agency acting on behalf of the advertiser. The network 30 is, for example, the Internet and/or the Internet.

<Physical configuration>
FIG. 4 is a diagram illustrating an example of the physical configuration of each device configuring the information processing system 1 according to the present embodiment. Each device (for example, the information processing device 10 and the terminal 20) includes a processor 10a that corresponds to an arithmetic unit, a RAM (Random Access Memory) 10b that corresponds to a storage unit, and a ROM (Read Only Memory) 10c that corresponds to a storage unit. , a communication section 10d, an input section 10e, and a display section 10f. These components are connected to each other via a bus so that they can transmit and receive data. Note that the configuration shown in FIG. 4 is an example, and each device may have a configuration other than these, or may not have a part of these configurations. Further, the information processing device 10 may be configured as a single device or may be configured as including a plurality of devices.

The processor 10a is, for example, a CPU (Central Processing Unit). The processor 10a is a control unit that controls various processes in each device by executing programs stored in the RAM 10b or ROM 10c. The processor 10a realizes the functions of each device and controls the execution of processing in cooperation with other components included in each device and programs. The processor 10a receives various data from the input section 10e and the communication section 10d, and displays the calculation results of the data on the display section 10f or stores them in the RAM 10b.

The RAM 10b and the ROM 10c are storage units that store data necessary for various processes and data of processing results. In addition to the RAM 10b and ROM 10c, each device may include a large-capacity storage unit such as a hard disk drive. The RAM 10b and the ROM 10c may be composed of semiconductor memory elements, for example.

The communication unit 10d is an interface that connects each device to other devices. The communication unit 10d communicates with other devices. The input unit 10e is a device for receiving data input from a user or a device for inputting data from outside each device. The input unit 10e may include, for example, a keyboard, a mouse, a touch panel, and the like. The display unit 10f is a device that displays information under the control of the processor 10a. The display unit 10f may be configured by, for example, an LCD (Liquid Crystal Display).

Programs for realizing the functions of each device may be provided by being stored in a computer-readable storage medium such as the RAM 10b or ROM 10c, or may be provided via a network connected by the communication unit 10d. good. In each device, various functions for controlling each device are realized by the processor 10a executing the program. Note that these physical configurations are merely examples, and do not necessarily have to be independent configurations. For example, each device may include an LSI (Large-Scale Integration) in which a processor 10a, a RAM 10b, and a ROM 10c are integrated.

<Functional configuration>
FIG. 5 is a diagram showing an example of the functional configuration of the information processing system 1 according to the present embodiment.
≪Information processing device≫
As shown in FIG. 5, the information processing device 10 includes a storage section 101, an acquisition section 102, an output section 103, a reception section 104, and a control section 105.

The storage unit 101 stores advertising media information regarding each of a plurality of advertising media, category information regarding a category determined based on each of the multiple advertising media, and advertising space information regarding an advertising space determined based on the category information. and are stored in direct or indirect association. In addition to the advertising media information, category information, and advertising space information, the storage unit 101 may store device information regarding the device that displays the advertising space and/or sales unit information regarding the sales unit of the advertising space in association with each other. good.

Here, the advertising space information is advertising space identification information (hereinafter referred to as "ad space identification information") and information regarding the type of advertising space determined based on category information (hereinafter referred to as "ad space type information"). , information indicating the status of the advertising space (hereinafter referred to as "status information") may be included. The advertising space identification information may include, for example, an advertising space ID and/or an advertising space name. Further, the advertisement space type information may include, for example, information for confirming in what state the advertisement will be displayed on the web page (for example, link information to a confirmation page).

In addition, the status of an advertising space can be, for example, a state in which a user's request for temporary holding of an advertising space (hereinafter referred to as a "temporary holding request") has been approved (hereinafter referred to as a "temporary holding state"), a state in which a user's request for temporary holding of an advertising space has been approved, The state can be either a state in which the sale has been decided (hereinafter referred to as a "determined state") or a vacant state. The vacant state is a state in which a temporary holding request from a user can be accepted, and when the temporary holding request is approved, the state of the advertising space changes from the vacant state to the temporary holding state. In addition, after transitioning to the temporary hold state, if it is decided to sell the ad space to the user in the temporary hold state during the predetermined temporary hold validity period, the state of the ad space will change from the temporary hold state. Transition to decision state. On the other hand, after transitioning to the temporary holding state, if the temporary holding validity period elapses without a sale being decided for the user, the state of the advertising space changes from the temporary holding state to the vacant state. Note that the temporary hold validity period may be, for example, one week, but it may also be a different validity period for each advertising space. For example, the validity period may be set according to the popularity of the advertising space. In this case, the popular advertising space is a frame whose temporary holding period is strictly controlled, and the temporary holding period is set to the first period. For advertising spaces that are not very popular, the temporary holding period may be set to a second period that is longer than the first period. In addition, even if the temporary hold validity period has passed, if the predetermined conditions are met (for example, if it is determined that the approval process for the temporary hold at the advertising management company will take time), the temporary hold will not expire (it will change to a vacant state). Even before the expiry of the temporary hold period, if the predetermined conditions are met (for example, quarterly media materials (user data, advertising menus, advertising fees, advertising regulations, etc.) ), the temporary holding may be configured to expire (transition to a vacant state).

Specifically, the storage unit 101 may store an advertising space management table 101a. FIG. 6 is a diagram showing an example of the advertising space management table 101a according to this embodiment. As shown in FIG. 6, the advertising space management table 101a may store advertising media information, category information, and first advertising space information in association with each other. The first advertising space information can include advertising space identification information and advertising space type information. In addition to advertising medium information, category information, and first advertising space information, the advertising space management table 101a may further associate and store sales unit information and/or device information.

Information associated with the advertising media information "product comparison site" in the advertising space management table 101a corresponds to the hierarchical structure of the product comparison site shown in FIG. 1, and includes information regarding product types. Information regarding product types includes, for example, the large category "Watches/Accessories" and the small category "Watches," advertising space ID, advertising space type information "Banner," "Rectangle," or "Infeed," and sales unit information " "month" and device information "PC" or "smartphone". In this example, the category information of the advertising medium "Product Comparison Site" corresponds to a two-layer structure of large categories and small categories based on the classification standard of product type, and based on such category information, advertising space information is Three pieces of advertising space type information have been determined: "Banner", "Rectangle", and "Infeed".

On the other hand, the information associated with the advertising media information "restaurant review site" in the advertising space management table 101a corresponds to the hierarchical structure of restaurant reviews shown in FIG. 2, and includes information regarding the area and information regarding the cuisine genre. Information regarding the area includes, for example, the large category "Kagoshima", the small categories "Osumi Peninsula", "Kagoshima/Minami Satsuma", the advertising space ID, the advertising space type information "Jack", the sales unit information "Month", Device information "PC" is included. In this example, the category information of the advertising medium "Restaurant review site" corresponds to a two-layer structure of large categories and small categories based on the classification standard of area, and based on such category information, the advertising space information is " The advertising space type information "Jack" has been determined.

Further, the information regarding the cooking genre includes, for example, the large category "Asian/Ethnic", the advertising space ID, the advertising space type information "banner", the sales unit information "month", and the device information "smartphone". . In this example, the category information of the advertising medium "restaurant review site" corresponds to a one-layer structure of large categories based on the classification criteria of cuisine genre, and based on such category information, "banner" is used as advertising space information. The advertising space type information has been determined.

In this manner, the storage unit 101 may store information on advertising spaces determined based on category information according to the hierarchical structure of advertising media in association with advertising media information and category information.

Note that the advertising space management table shown in FIG. 6 is merely an example, and information not shown may be stored in association with the advertising space management table. For example, the first advertising space information may include other information regarding the advertising space in addition to the advertising space ID and advertising space type information.

Furthermore, the storage unit 101 may store a state management table 101b. FIG. 7 is a diagram showing an example of the state management table 101b according to this embodiment. As shown in FIG. 7, the status management table 101b associates an advertising space ID as advertising space identification information with status information for each period of the advertising space indicated by the advertising space ID as second advertising space information. You can also memorize it. The status information is indirectly associated with the advertising medium information and category information stored in the advertising space management table 101a using the advertising space identification information.

For example, in FIG. 7, the status information for June and July 2022 of the advertising space ID "A0001" is empty. On the other hand, the status information for the advertising space ID "A0002" for June 1st and 2nd week, 2022 is in the determined status, and from June 3rd week, 2022 to July 4th week, 2022, it is in the tentative hold status. Note that in the example shown in FIG. 7, the status information is managed in units of two weeks, but this is not the only option; each period in which status information is managed is a predetermined number of minutes or a predetermined number of hours. It may be any unit of time, such as an hour, a predetermined number of days, a predetermined number of weeks, or a predetermined number of months.

Returning to FIG. 5 and continuing the explanation, the acquisition unit 102 acquires advertising media information and category information specified by the user. Specifically, the acquisition unit 102 may acquire a search request from the terminal 20 received by the communication unit 10d, and may acquire advertising media information and category information included in the search request. Further, the acquisition unit 102 may acquire device information and/or sales unit information specified by the user. Specifically, the acquisition unit 102 may acquire a search request from the terminal 20 received by the communication unit 10d, and acquire device information and/or sales unit information included in the search request.

The acquisition unit 102 also searches for advertising space information (first advertising space information, second advertising space information) stored in the storage unit 101 in association with advertising media information and category information specified by the user, You may obtain it. The acquisition unit 102 also searches for advertising space information stored in the storage unit 101 in association with the advertising medium information and category information specified by the user and the device information and/or sales unit information specified by the user. and may be obtained. For example, the acquisition unit 102 acquires first advertising space information associated with advertising media information and category information specified by the user in the advertising space management table 101a (for example, FIG. 6), and first advertising space information associated with the advertising media information and category information specified by the user, and In 7), status information (second advertising space information) associated with the advertising space ID included in the first advertising space information may be acquired. The acquisition unit 102 also acquires a first advertising space associated with the advertising medium information and category information specified by the user and the device information and/or sales unit information specified by the user in the advertising space management table 101a. Information may also be obtained.

For example, in response to a request from the terminal 20, the output unit 103 generates or acquires information about the screen displayed on the display unit 10f of the terminal 20 (hereinafter referred to as “screen information”) from the storage unit 101, and outputs the information to the terminal 20. Send. Further, the output unit 103 outputs the advertising space information acquired from the storage unit 101 by the acquisition unit 102 to the user. Specifically, the screen information and advertising space information output from the output unit 103 may be transmitted to the terminal 20 by the communication unit 10d of the information processing device 10.

The receiving unit 104 receives a temporary hold request for the advertising space and period specified by the user based on the advertising space information output from the output unit 103. Specifically, the reception unit 104 may accept a temporary hold request from the terminal 20 received by the communication unit 10d. The temporary holding request may include information indicating an advertising space ID to be temporarily held and a period of temporary holding. The information indicating the period may be, for example, from △ month □ day of 〇 to △ month ▽ day of 〇, it may be △ month of 〇, the 1st or 2nd week of △ month of 〇, etc. It may be.

The control unit 105 performs various controls regarding the information processing device 10 (for example, updating the storage contents of the storage unit 101, controlling transmission and reception by the communication unit 10d of the information processing device 10, etc.). Specifically, when the control unit 105 receives a temporary holding request from a user, the control unit 105 may update the state of the advertising space for the period specified by the user from an empty state to a temporarily held state based on predetermined conditions. good. The predetermined condition may be, for example, that a person in charge of the advertising management company has made an input indicating that the temporary hold request has been approved.

Further, the control unit 105 may update the state of the advertising space in the temporarily held state from the temporarily held state to the determined state based on a predetermined condition. The predetermined condition can be, for example, a condition that after the update to the temporary hold state, it has been decided to sell the advertising space to the user who made the temporary hold request during a predetermined temporary hold validity period. .

For example, in the status management table 101b (for example, FIG. 7), the advertising space with the advertising space ID "A0002" is in a temporary hold state for the period from June 3rd week, 2022 to July 4th week, 2022. Suppose that after updating the status, the person in charge of the advertising management company receives a final purchase application from the user who made the temporary hold within the validity period of the temporary hold (for example, if the person in charge of the advertising management company receives an email from the user indicating the final purchase request). ). In this case, the person in charge inputs information indicating the decision to sell to the user from the input unit 10e. When the control unit 105 detects the information input from the input unit 10e indicating the decision to sell to the user, the control unit 105 changes the status of the advertising space with the advertising space ID “A0002” from June 3rd week, 2022 to July 4th week, 2022. is updated from the tentatively held state to the determined state. On the other hand, if the control unit 105 does not detect information indicating a decision to sell to the user within the temporary hold validity period, the control unit 105 controls the advertising space ID "A0002" from June 3rd week, 2022 to July 4th week, 2022. The status of the advertising space is updated from the temporarily held status to the vacant status. Note that the control unit 105 receives a final purchase application from the user who has made the temporary hold request and automatically updates the temporary hold state to the determined state, without relying on input from the person in charge of the advertising management company. It may be configured as follows.

≪Terminal≫
As shown in FIG. 5, the terminal 20 includes an input reception section 201, an acquisition section 202, and a control section 203. The input receiving unit 201 receives information input by the user using the input unit 10e.

The acquisition unit 202 acquires information output from the output unit 103 of the information processing device 10. Specifically, the acquisition unit 202 may acquire information from the information processing device 10 that is received by the communication unit 10d of the terminal 20. For example, the acquisition unit 202 acquires screen information and advertising space information transmitted from the information processing device 10.

The control unit 203 performs various controls regarding the terminal 20 (for example, control of the display unit 10f of the terminal 20, control of transmission and reception by the communication unit 10d of the terminal 20, etc.). Specifically, the control unit 203 controls display on the display unit 10f based on the screen information and advertising space information acquired by the acquisition unit 202.

FIG. 8 is a diagram illustrating an example of a temporary holding application display screen displayed on the terminal 20 based on the screen information transmitted from the information processing device 10. As shown in FIG. 8, the screen D1 includes an area D11 for the user to specify advertising media information, an area D12 for the user to specify category information, an area D13 for the user to specify device information, and an area D13 for the user to specify the device information. An area D14 is provided for the user to specify sales unit information, and an area D15 is provided for requesting a search for advertising space information corresponding to the specified content in the areas D11 to D14. Areas D11, D12, D13, and D14 are configured so that advertising medium information, category information, and the like can be selected according to the hierarchical structure of each advertising medium. For example, when "product comparison site" is specified in area D11, information corresponding to the large category and small category of the product comparison site can be selected in area D12 using a pull-down method. Note that the selection method is not limited to the pull-down method, and other selection methods may be used as long as each piece of information can be selected in a manner that reflects the hierarchical structure of the advertising medium. Further, FIG. 8 is merely an example, and the present invention is not limited to what is illustrated. For example, regions D13 and D14 may be omitted, or regions other than regions D11 to D15 may be provided.

The user specifies at least advertising medium information and category information in area D11 and area 12, respectively, using input unit 10e. The user may specify device information in the area D13 using the input unit 10e. The user may also specify sales unit information in area D14 using the input unit 10e. When the user requests a search for advertising space information by, for example, pressing the area D15 using the input unit 10e, the control unit 203 uses the communication unit 10d of the terminal 20 to search for the specified contents in the areas D11 to D14. A search request for advertising space information based on the search request is sent to the information processing device 10.

The screen D1 is further provided with an area D16 for displaying advertising space information output from the information processing device 10 in response to a search request. Specifically, in area D16, the advertising space and period are displayed so that their status can be identified, and the temporary hold is made in the sales unit specified by the user (or the default sales unit if the user does not specify a sales unit). It is configured to allow you to specify the desired advertising space. In the example shown in FIG. 8, the advertising space information corresponding to advertising media information "product comparison site", category information "watches/accessories", device information "PC", and sales unit information "month" is set for May and June 2022. Status information corresponding to each period of the month is displayed for each advertising space name. In addition, when the advertisement space information includes link information of a confirmation page for confirming in what state the advertisement will be displayed, the link to the confirmation page may be displayed in the area D16.

(Operation of information processing system)
FIG. 9 is a flowchart illustrating an example of the operation of the information processing apparatus according to this embodiment. Note that FIG. 9 is merely an example, and steps not shown may be performed, or some steps may be omitted.

In step S100, the information processing device 10 generates or acquires screen information for temporary holding application from the storage unit 101, and transmits it to the terminal 20, for example, in response to a request from the terminal 20. The screen information for temporary holding application is configured so that at least advertising medium information and category information can be selected in a manner that reflects the hierarchical structure of each advertising medium, according to the correspondence of information stored in the advertising space management table 101a. be done.

In step S101, the terminal 20 displays a temporary seizure application screen on the display unit 10f based on the screen information received from the information processing device 10, and allows the user to specify advertisement media information and category information via the screen. accept. Furthermore, the terminal 20 may accept designation of device information and/or sales unit information from the user.

In step S102, the terminal 20 transmits a search request including the advertising medium information and category information specified by the user in step S101 to the information processing device 10. Further, the terminal 20 may transmit a search request to the information processing apparatus 10 for the device information and/or sales unit information specified by the user in step S101.

In step S103, the information processing device 10 acquires the advertising media information and category information included in the search request received from the terminal 20, and stores the advertising space information stored in association with the advertising media information and category information in the storage unit 101. Get from. Furthermore, when the search request includes device information and/or sales unit information, the information processing apparatus 10 stores advertising space information stored in association with advertising media information and category information, and device information and/or sales unit information. may be acquired from the storage unit 101.

In step S104, the information processing device 10 transmits the advertising space information acquired from the storage unit 101 in step S103 to the terminal 20.

In step S105, the terminal 20 displays the advertising space information received from the information processing device 10 on the display unit 10f. Further, the terminal 20 receives, from the user, designation of the advertising space and period for which temporary holding is requested on a screen (for example, FIG. 8) that includes advertising space information displayed on the display unit 10f.

In step S106, the terminal 20 transmits a temporary hold request for the advertising space and period specified in step S105 to the information processing device 10.

In step S107, upon receiving the temporary holding request from the terminal 20, the information processing device 10 notifies, for example, a person in charge of the advertising management company that the temporary holding request has been received, and waits for the completion of the temporary holding approval process. . When the person in charge of the advertising management company completes the approval process and uses the input unit 10e to input an input indicating that temporary holding is OK, the information processing device 10 determines that the temporary holding request for the user has been approved. . On the other hand, when the person in charge of the advertising management company inputs an input indicating that temporary seizure is not possible using the input unit 10e as a result of completing the approval process, the information processing device 10 determines that the temporary seizure request for the user has been rejected. judge. In addition, if we receive temporary holding requests for the same advertising space from multiple users during at least some overlapping periods, in other words, if temporary holding requests conflict among multiple users, the timing of the temporary holding requests It is also possible to give priority to approval of requests from users who are quick to do so.

If the information processing device 10 determines that the temporary holding request has been approved (step S107; YES), in step S108, the information processing device 10 refers to the storage unit 101 and changes the status of the advertising space and period specified by the user from the vacant status to the vacant status. The state is updated to the temporary holding state, and in step S109, information indicating that the temporary holding request has been approved is transmitted to the terminal 20. On the other hand, if it is determined that the temporary holding request has been rejected (step S107; NO), information indicating that the temporary holding request has been rejected is transmitted to the terminal 20 in step S110.

Note that in FIG. 9, the information processing device 10 transmits information indicating approval or rejection of the temporary holding request to the terminal 20, but the present invention is not limited to this. For example, a person in charge of the advertising management company may notify the user of the determination result using various means such as e-mail. In this case, steps S109 to S110 may be omitted. Although not shown in FIG. 9, if a final purchase application is received from the user who made the temporary hold within the effective period of the temporary hold after being updated to the temporary hold state, the information processing device 10 manages the advertisement management. The status of an advertising space can be updated from a tentative state to a determined state based on input from a company representative. On the other hand, if the final purchase application is not received from the user within the temporary hold validity period, the information processing device 10 updates the status of the advertising space from the temporary hold state to the vacant state based on the input from the person in charge. I can do it.

As described above, according to the information processing system 1 according to the present embodiment, the advertising medium information of each of the plurality of advertising media, the category information determined based on each of the plurality of advertising media, and the category information The advertisement space information determined based on the above is stored in association with the advertisement space information. In addition, the information processing device 10 outputs advertising space information associated with the advertising media information and category information specified by the user to the user, and based on the output advertising space information, the information processing device 10 Accepts requests for temporary hold on advertising space and period. Therefore, if multiple advertising media have categories hierarchically based on different classification standards, and each advertising media has multiple guaranteed-term advertising spaces according to the category, it is possible to effectively prevent users from temporarily seizing the information. can be managed effectively.

Further, a category having one or more hierarchies is determined based on each of the plurality of advertising media, a type of advertising space is determined based on the category, and advertising space information including advertising space type information indicating the type is determined. Output to the user. Therefore, the user can specify the advertising space for which temporary holding is requested from among the advertising spaces of the type corresponding to the category, and it is expected that user convenience and advertising effectiveness will be improved.

In addition, status information indicating the status of the advertising space, which is either vacant, temporarily held, or determined, is output to the user as advertising space information. Therefore, the user can check the vacant advertising space of each advertising medium and request temporary holding.

Furthermore, based on a request for temporary holding from a specific user, the state of the corresponding advertising space in the status management table 101b of the storage unit 101 is updated to the temporary holding state, so that other users can It is possible to prevent further requests for temporary holding of the advertising space that has been held.

In addition, screen information is output that allows the user to select category information, etc. for multiple advertising media according to the hierarchical structure of each advertising media, so the user can use a common screen (interface) for multiple advertising media. At the same time, a temporary hold request can be made for advertising spaces provided according to the respective hierarchical structures for each advertising medium.

(Other embodiments)
The embodiments described above are intended to facilitate understanding of the present invention, and are not intended to be interpreted as limiting the present invention. Each element included in the embodiment, as well as its arrangement, conditions, shape, size, etc., are not limited to those illustrated, and can be changed as appropriate. Further, it is possible to partially replace or combine the structures shown in different embodiments.

For example, in the above embodiment, an advertising agency or the like is described as an example of a user, but the present invention may be configured such that an advertiser is a user, an advertising agency, etc. is an advertising management company, and the present invention is implemented in an advertising agency or the like. Good too. For example, in the above embodiment, a temporary holding request is accepted from a user for an empty advertising space, but in addition, for an advertising space in a temporary holding state or a determined state, a cancellation request is received from another user. It may be configured to accept temporary holding requests. In this case, the sale of the advertising space in the temporary hold status is not determined within the validity period of the temporary hold and becomes vacant, or the advertising space in the determined status becomes vacant as a result of a loss of order, and the cancellation is canceled. The user who has made a pending temporary holding request is notified by e-mail, etc. of the availability, and the process is controlled so that the approval process for the temporary holding request is performed on priority basis for the user. Good too.

Reference Signs List 1... Information processing system, 10... Information processing device, 20... Terminal, 30... Network, 10a... Processor, 10b... RAM, 10c... ROM, 10d... Communication unit, 10e... Input unit, 10f... Display unit, 101... Storage Department, 101a... Advertisement space management table, 101b... Status management table, 102... Acquisition unit, 103... Output unit, 104... Reception unit, 105... Control unit, 201... Input acceptance unit, 202... Acquisition unit, 203... Control unit

Claims (9)

An information processing device that manages a plurality of time-guaranteed advertising spaces provided in each of a plurality of advertising media, the information processing device comprising:
Advertising media information regarding each of the plurality of advertising media, category information regarding the category determined based on each of the plurality of advertising media, and advertising space information regarding the advertising space determined based on the category information. a storage unit that stores the information in association with the information;
an acquisition unit that acquires advertising media information and category information specified by the user;
an output unit that outputs advertising space information stored in the storage unit in association with the specified advertising media information and category information to the user;
a reception unit that receives a request for temporary holding regarding the advertising space and period specified by the user based on the output advertising space information;
An information processing device comprising: The advertising space information includes information indicating the type of the advertising space determined based on the category information.
The information processing device according to claim 1. The advertising space information includes state information indicating the state of the advertising space, and the state of the advertising space may be a temporary holding state in which the request for temporary holding has been approved, or a sale of the advertising space to the user has been determined. is either in a determined state or in an idle state,
The information processing device according to claim 1. further comprising a control unit that updates the state of the advertising space for the advertising space and period specified by the user from the vacant state to the temporary holding state based on the temporary holding request;
The information processing device according to claim 3. In addition to the advertising medium information, the category information, and the advertising space information, the storage unit further associates and stores device information regarding a device that displays the advertising space,
The acquisition unit further acquires device information specified by the user,
The output unit outputs the advertising space information stored in association with the specified advertising medium information, the category information, and the device information to the user.
The information processing device according to any one of claims 1 to 3. In addition to the advertising medium information, the category information, and the advertising space information, the storage unit further associates and stores sales unit information regarding the sales unit of the advertising space,
The acquisition unit further acquires sales unit information specified by the user,
The output unit outputs the advertising space information stored in association with the specified advertising medium information, the category information, and the sales unit information to the user.
The information processing device according to any one of claims 1 to 3. The output unit outputs to the user screen information configured to allow selection of at least advertising media information and category information according to a correspondence relationship of each information stored in the storage unit,
The acquisition unit acquires advertising media information and category information specified by the user via the screen information.
The information processing device according to any one of claims 1 to 3. An information processing method for managing a plurality of period-guaranteed advertising spaces provided in each of a plurality of advertising media, the method comprising:
Advertising media information regarding each of the plurality of advertising media, category information regarding the category determined based on each of the plurality of advertising media, and advertising space information regarding the advertising space determined based on the category information. a process of associating and memorizing;
acquiring advertising media information and category information specified by the user;
outputting advertising space information stored in the storage unit in association with the designated advertising media information and category information to the user;
a step of receiving a temporary hold request for the advertising space and period specified by the user based on the output advertising space information;
An information processing method having An information processing device that manages a plurality of time-guaranteed advertising spaces provided in each of a plurality of advertising media,
Advertising media information regarding each of the plurality of advertising media, category information regarding the category determined based on each of the plurality of advertising media, and advertising space information regarding the advertising space determined based on the category information. a process of associating and memorizing;
acquiring advertising media information and category information specified by the user;
outputting advertising space information stored in the storage unit in association with the designated advertising media information and category information to the user;
a step of receiving a temporary hold request for the advertising space and period specified by the user based on the output advertising space information;
An information processing program for executing.

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