JP2023135879A - Reward management system, reward management method and reward management program - Google Patents

Abstract

To provide a reward management system, a reward management method and a reward management program for appropriately granting a reward to an introducer who has indirectly contributed to commodity purchase by introducing a web site.SOLUTION: A reward management system 1 comprises at least one processor. The at least one processor is configured to: acquire introducer identification information when a second link is selected, the second link leading to a posting site in which a first link leading to a providing site for providing at least either a commodity or service is posted and being associated with the introducer identification information for identifying an introducer who introduces the posting site, S50; and identify an introducer who is granted an introduction reward related to introduction on the basis of the acquired introducer identification information, S51. The at least one processor may provide the introducer identification information, and the second link may be associated with the provided introducer identification information. The introducer identification information may be included in the second link.SELECTED DRAWING: Figure 12

Description

One aspect of the present invention relates to a remuneration management system, a remuneration management method, and a remuneration management program.

Traditionally, website operators have posted network advertisements linked to e-commerce sites that sell products on the Internet via affiliate management servers, and based on the purchase history of products via network advertisements by users visiting the website. An affiliate system is known that receives compensation from an EC site (Patent Document 1).

Japanese Patent Application Publication No. 2007-157004

In the above affiliate system, the operator of the website that posted the network advertisement can receive compensation, but for example, if there is an introducer who indirectly contributed to the purchase of a product by introducing the website, Since it cannot be identified, it is not possible to reward the introducer. Therefore, there is a need for a system that can appropriately provide rewards.

A remuneration management system according to one aspect of the present invention includes at least one processor, and the at least one processor provides a first link to a posting site on which a first link to a providing site that provides at least one of a product or a service is posted. 2 link, and the second link associated with introducer specific information that identifies the introducer who introduces the posted site is selected, the introducer specific information is acquired, and the acquired introducer specific information is Based on this, identify the introducer to whom a referral reward will be given for the referral.

A remuneration management method according to one aspect of the present invention is a remuneration management method executed by a remuneration management system including at least one processor, wherein a first link to a providing site that provides at least one of a product or a service is posted. a step of acquiring introducer identifying information when the second link to the listed posting site associated with introducer identifying information that identifies the introducer who introduces the posting site is selected; and a step of identifying an introducer to whom a referral reward related to the introduction is to be given, based on the acquired introducer identification information.

A remuneration management program according to one aspect of the present invention provides a second link to a posting site in which a first link to a providing site that provides at least one of a product or a service is posted, and an introducer who introduces the posting site. a step of acquiring the introducer specific information when a second link associated with the introducer specific information that identifies the introducer is selected; and an introduction that provides a referral reward related to the introduction based on the acquired introducer specific information. and causing the computer to perform the steps of identifying the person.

In this aspect, when the second link (link to the publication site) associated with introducer specific information is selected, introducer specific information is acquired, and based on the acquired introducer specific information, The introducer is identified. This makes it possible to give rewards to the introducer who introduced the posting site, and it is possible to give rewards appropriately.

According to one aspect of the present invention, rewards can be appropriately provided.

It is a diagram showing an example of a business model realized by the remuneration management system according to the embodiment. FIG. 2 is a diagram illustrating an example of a remuneration granting process performed by the remuneration management system according to the embodiment. 1 is a diagram illustrating an example of a configuration of a remuneration management system according to an embodiment. 1 is a diagram showing a general hardware configuration of a computer that constitutes a remuneration management system according to an embodiment. It is a diagram showing an example of the configuration of a remuneration management program according to an embodiment. It is a figure showing an example of remuneration management processing by the remuneration management system concerning an embodiment. It is a figure showing the example of the table of various information stored by the storage part of the remuneration management system in remuneration management processing concerning an embodiment. It is a figure which shows the 1st modification of the remuneration management process by a remuneration management system. It is a figure which shows the example of a table of various information stored by the storage part of a remuneration management system in the remuneration management process based on the 1st modification. It is a figure which shows the 2nd modification of the remuneration management process by a remuneration management system. It is a figure which shows the example of a table of various information stored by the storage part of a remuneration management system in the remuneration management process based on the 2nd modification. It is a flowchart which shows an example of operation of the remuneration management system concerning an embodiment.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In addition, in the description of the drawings, the same or equivalent elements are given the same reference numerals, and redundant description will be omitted.

[term]
The terms used in this disclosure will be explained.

An "ad distribution business" is a business that forms an advertisement distribution network and provides advertisements to the distribution network. For example, Value Commerce Co., Ltd.

A "viewer" is a user (Internet user) who is viewing content on the Internet.

"Goods" are things that are traded for a fee or free of charge, and include tangible and intangible objects.

“Services” are labor or benefits provided for a fee or free of charge.

A "providing site" is a site that provides at least one of a product or a service. That is, a providing site is a site that provides at least a product, provides at least a service, or provides at least a product and a service. The providing site may be, for example, an online shopping site for purchasing products or an application site for applying for service provision.

The "posting page" is a web page (advertising page) on which an advertising tag including a link to the providing site is posted. As an example, the publication page is the content of web media/application media in which a link to the providing site is posted.

A "posting site" is a site (advertisement posting site) that provides a posting page. In other words, the posting site is a website on which a link to the providing site is posted.

A "posting site operator" is a person who operates a posting site and posts a link to a providing site on the posting site. As an example, the posting site operator obtains an advertising tag (described later) including a link to the providing site from an advertising distribution business, and posts the advertising tag on the posting site. If predetermined requirements according to the charging method (charging type) are met, a reward is given to the posting site operator.

An "advertiser" is an advertisement requester who operates a providing site and submits advertisements to an advertisement distribution business. The advertiser pays remuneration to the advertisement distribution business when predetermined requirements according to the billing method are met. The advertiser may entrust the operation of the provided site to a third party and operate the provided site indirectly through the third party.

An "introducer" is a person who introduces a publication site to a viewer. For example, an introducer introduces a published site to a viewer by posting a link to the published site on a transmission medium. The communication medium is a website or an application. Websites and applications may be related to social networking services (SNS), blogs, or news. The introducer may be, for example, an influencer (a person who has influence over the viewer), a celebrity, or a celebrity.

The "redirect server of the advertisement distribution company" is a server through which a link to a providing site is selected for the purpose of obtaining information about the viewer, advertisement information, etc. The redirect server is managed by the advertisement distribution company. Hereinafter, the redirect server of the advertisement distribution business may be referred to as the "redirector of the advertisement distribution business."

"Redirect server URL of advertisement distribution business" is a link URL for advertisement transition included in an advertisement tag issued by an advertisement distribution business. The redirect server URL is a URL of a domain managed by an advertisement distribution company.

The "advertiser link URL" is the advertiser link URL that is redirected from the advertisement distribution provider's link URL. The advertiser's link URL is submitted and managed by the advertiser to the system of the advertisement distribution company.

The "advertisement tag" is an HTML tag for advertising issued by an advertising distribution company. The advertising tag includes, for example, a link to the offering site. Publishers of posting sites can distribute advertisements by implementing advertising tags on posting sites. Advertisement tags are issued by the posting site operator from the management screen provided by the advertising distribution company for each advertisement within the advertiser program and the advertising space of the posting site. The advertisement distributed by the advertisement tag is, for example, a text format advertisement or a banner format advertisement. An advertisement tag issued by an advertisement distribution business may consist only of a link to a providing site. In this case, the issued advertising tag (only a link to the providing site) may be implemented as is on the posting site. Only the link to the providing site may be extracted from the advertising tag issued by the advertising distribution company, and the extracted link may be implemented on the posting site.

A "tracking identifier" is an identifier for conversion tracking issued by an advertisement distribution company.

The "entry tag" is a JavaScript (registered trademark) tag provided by the advertising distribution company and implemented within the providing site. The entry tag is implemented at the transition destination of the advertiser's link URL.

The "entry system" is a server-side implementation program provided by an advertisement distribution company. The entry system is implemented to operate at the transition destination of the advertiser's link URL.

A "conversion tag" is a tag provided by an advertising distribution company and implemented within a providing site. A conversion tag causes a conversion when selected by a viewer. The conversion tag is, for example, a JavaScript (registered trademark) tag. The conversion tag is implemented on the conversion page of the provider site.

The "conversion system" is a server-side implementation program provided by the advertising distribution company, and is implemented in a form that operates on the conversion page of the providing site.

"Introducer identification information" is information for identifying the introducer. The introducer identification information may be, for example, a code associated with the introducer (hereinafter referred to as "introduction code"). The referral code may be composed of any character string or URL link. The introducer specific information is provided, for example, by an advertisement distribution company.

“URL with introducer specific information” is a URL associated with introducer specific information. The URL with introducer identification information may be, for example, a URL associated with an introduction code (URL with introduction code). The introduction code may be associated as a URL parameter, for example. The domain of the URL with introducer identification information indicates, for example, a posting site. In this case, the domain of the URL with introducer identification information is not limited to one that directly indicates the posting site, but may indirectly indicate the posting site, for example, via the server of the advertisement distribution company.

The "exchange function" is implemented on the posting site and converts the link (advertisement tag) posted on the posting site to the providing site. The exchange function may be, for example, a tag (code-attached tag) provided by an advertisement distribution company. The exchange function may be, for example, a script tag implemented on the posting site or a program implemented on the server side.

"Advertisement selection information" is information regarding the selection of a link (advertisement tag) to a providing site. If the selection is made with a click, the ad selection information may be referred to as ad click information. The advertisement selection information includes information associated with a link to the selected providing site. Information linked to the link to the providing site includes IDs indicating advertisers, media, advertising spaces, and the like.

"Advertisement viewing information" is information (advertisement view information) regarding the viewing of an advertisement for a product or service provided by a providing site when it is viewed on a posting site. The advertisement viewing information includes information associated with an advertisement tag for distributing the viewed advertisement. Information linked to the advertisement tag includes an ID indicating an advertiser, a medium, an advertisement space, and the like.

The "advertisement distributor platform" is the entire system that enables the issuance of introducer identification information and the provision and acquisition of exchange functions.

"SEO measures" are measures for increasing the display ranking (exposure) of a website in the search results of search engines (eg, Google search, Yahoo! search, Bing search, etc.).

"Success fee billing" is a type of billing method related to advertisements. This is a method that incurs charges.

"Click charge" is a type of billing method related to advertisements, and in this embodiment, a charge is made when a link to a providing site is selected (for example, clicked) on a published site.

"View billing" is a type of billing method for advertisements, and in this embodiment, it is a method in which charges are incurred when an advertiser's advertisement is displayed on a publication site. There are two types of view charging: one method in which charges are incurred when an advertisement is called up on the posting site, and the other in which charging is triggered when the ad enters the viewer's viewing area after the advertisement is called up on the posting site. Including the method of generation (viewable impression billing).

An overview of a business model realized by a remuneration management system 10 according to an embodiment will be described with reference to FIG. 1. FIG. 1 is a diagram showing an example of a business model realized by the remuneration management system 10. FIG. 1 shows an example in which success fee charging is adopted as the charging method. Specifically, charges are incurred when products or services are purchased within the providing site. In this embodiment, the remuneration management system 10 is configured by an advertisement distribution company platform. The advertisement distribution business platform includes, for example, a server, a storage area, and a redirector managed by the advertisement distribution business.

In the business model shown in FIG. 1, an introducer introduces a posted site that has a link to a providing site to a viewer. Thereafter, when a viewer transits to the providing site via the posted link and purchases a product or service, the posted site operator and the introducer will be rewarded.

In step S1 (site registration), the posting site operator registers the posting site that he or she manages in the remuneration management system 10. In this embodiment, the remuneration management system 10 is developed by an advertisement distribution company. A plurality of posting sites are registered in the remuneration management system 10 by a plurality of posting site operators. Hereinafter, posted sites registered in the remuneration management system 10 may be referred to as "candidate sites", and links to candidate sites may be referred to as "candidate links". The remuneration management system 10 provides the introducer with a link to the registered posting site. That is, the remuneration management system 10 provides the introducer with a plurality of candidate links to each of a plurality of candidate sites.

In step S2 (site selection), the introducer accesses the remuneration management system 10 and searches for and selects a candidate site (posted site) to be introduced from among the plurality of candidate sites registered in step S1. . The reward management system 10 provides the introducer with a link to the candidate site selected by the introducer. Hereinafter, a link to a candidate site selected by an introducer may be referred to as a "selected candidate link."

In step S3 (site check), the introducer checks the contents of the posting site corresponding to the selection candidate link provided in step S2. The introducer may decide whether or not to introduce the posting site based on the confirmation result.

In step S4 (posting site introduction), the introducer introduces the posting site to the viewer. For example, the introducer introduces the publication site to the viewer by posting the link to the publication site provided in step S2 on a communication medium such as a website. The link to the publication site is associated with introducer specific information. Hereinafter, the link to the publication site associated with the introducer identification information may be referred to as a "second link." For example, the second link is generated by associating introducer identification information with the selected candidate link.

In step S5 (viewing the publication site), the viewer views the publication site. For example, the viewer transitions to the posting site by selecting the second link posted on the transmission medium by the introducer in step S4. The posted site includes a link to the providing site. Hereinafter, the link to the providing site may be referred to as the "first link." The first link may be included in an advertisement tag and implemented on the publication site. The viewer transitions to the providing site by selecting the first link posted on the posted site.

In step S6 (product/service purchase), the viewer purchases a product or service at the providing site to which the viewer transitioned in step S5. The advertiser provides the purchased product or service to the viewer.

In step S7 (payment of remuneration), when the viewer purchases a product or service in step S6, the advertiser who operates the providing site where the purchase was made pays remuneration to the advertisement distribution company.

In step S8 (granting remuneration), the advertisement distribution company identifies the posting site operator of the posting site on which the first link selected in step S5 is posted, and provides a posting remuneration. In addition, the advertisement distribution company identifies the introducer who introduced the above-mentioned posting site and provides a referral reward. The "posting reward" is a profit given to the posting site operator. "Referral reward" is a benefit given to the introducer. A method for identifying the posting site operator and the introducer will be described later with reference to FIG. 6.

Referring to FIG. 2, an overview of the reward (posting reward and referral reward) granting process performed by the reward management system 10 will be described. FIG. 2 is a diagram showing an example of a remuneration granting process performed by the remuneration management system 10.

In step S10 (providing introducer specific information), the remuneration management system 10 provides introducer specific information to the introducer. In this embodiment, the introducer identification information is an introduction code made up of an arbitrary character string. The remuneration management system 10 may provide introducer identification information based on a request from an introducer. The remuneration management system 10 may provide the introducer with a link to the publication site associated with the introducer identification information (for example, the URL of the publication site including the introducer identification information).

In step S11 (second link posting), the introducer posts the second link to the transmission medium. The second link posted is associated with the introducer identification information provided in step S10. The introducer specific information is associated with the second link by being included in the second link, for example. In this embodiment, the introducer identification information is associated with the second link by the introducer. Specifically, the introducer makes the association by adding introducer specific information (introduction code) as a URL parameter to a link to the publication site targeted for introduction. Note that adding the introducer identification information as a URL parameter is one example, and the method of association is not limited.

In step S12 (second link selection), the viewer selects the second link posted on the transmission medium. The selection of the second link may be, for example, a mouse click by the viewer.

In step S13 (transition to publication site), the viewer transitions to the publication site corresponding to the second link selected in step S12. The posting site is equipped with an exchange function and an advertising tag that includes the first link. The exchange function associates the introducer identification information with the first link by including the introducer identification information in the first link. The exchange function extracts the introducer specifying information associated with the second link and associates the introducer specifying information with the first link included in the advertisement tag. In this embodiment, the exchange function performs the association by adding introducer identification information (introduction code) to the first link as a URL parameter. Note that adding the introducer identification information as a URL parameter is one example, and the method of association is not limited. Further, the association of introducer specific information may be performed using an advertisement tag.

In step S14 (first link selection), the viewer selects the first link posted on the posting site to which the viewer transitioned in step S13. The selection of the first link may be, for example, a mouse click by the viewer. By selecting the first link, the viewer transitions to the providing site. The first link may be a link that indirectly transitions to the providing site via the redirector of the advertising distribution provider (an indirect transition type link), or a link that transitions directly from the posted site to the providing site. (direct transition type link). The indirect transition type link may be, for example, a redirect server URL of an advertisement distribution company.

In step S15 (obtaining introducer specific information), the remuneration management system 10 acquires (cooperates with) introducer specific information associated with the first link selected in step S14. If the first link is an indirect transition type link, for example, the redirector of the advertising distribution company that is passed through extracts the introducer specific information from the first link, and the remuneration management system 10 acquires the introducer specific information. You may. If the first link is a direct transition type link, the transition destination providing site extracts the introducer specific information from the first link and sends it to the remuneration management system 10, so that the remuneration management system 10 receives the introducer identification information. You may obtain it.

The process in step S15 may be performed before the process in step S14. In this case, even if the remuneration management system 10 acquires the introducer identification information by, for example, extracting the introducer identification information associated with the second link from which the posting site was selected and sending it to the remuneration management system 10, good.

In step S16 (information linkage), when a conversion occurs on the providing site to which the transition was made in step S14, conversion information regarding the conversion is linked from the providing site to the remuneration management system 10. Conversion information includes information that identifies the advertiser of the providing site where the conversion occurred. Furthermore, the conversion information includes information regarding the content of the conversion. For example, if the purchase of a product or service on a providing site is a conversion, the information regarding the content of the conversion may include the name of the purchased product or service, the date and time of purchase, and the like. Based on conversion information, introducer identification information, etc., the remuneration management system 10 provides information about the site operator of the posting site that posts the link to the providing site where the conversion occurred, and the introducer who introduced the posting site. Identify. Thereafter, a posting reward is given to the identified publication site operator, and a referral reward is given to the introducer. In addition, the entry tag or entry system of the providing site obtains the introducer specific information from the redirector of the advertisement distribution company or the posting site, and stores the obtained information in the cookie area in the browser of the viewer along with other information. You may. The storage location of the introducer specific information is not limited. The providing site may transmit (cooperate with) the stored introducer identification information together with conversion information to the remuneration management system 10. In this case, the process of acquiring introducer identification information in step S15 may be omitted.

In step S17 (report viewing), the introducer views a report provided by the remuneration management system 10. The reward management system 10 may provide the introducer with a report regarding conversion information, the publication reward given to the posting site operator, the introduction reward given to the introducer, and the like.

[System configuration]
The configuration of the remuneration management system 10 according to one embodiment will be described with reference to FIG. 3. FIG. 3 is a diagram showing an example of the configuration of the remuneration management system 10. In this embodiment, the remuneration management system 10 includes a storage section 11, a provision section 12, an acquisition section 13, a specification section 14, and a provision section 15 as functional elements.

The storage unit 11 stores arbitrary information used in calculations in the remuneration management system 10, results of calculations in the remuneration management system 10, and the like. The information stored by the storage unit 11 may be appropriately referenced by each functional element of the remuneration management system 10.

The providing unit 12 may provide introducer identification information. The providing unit 12 may provide introducer specifying information generated by itself, or may provide introducer specifying information generated by another functional element.

The providing unit 12 may provide an exchange function for converting the first link (advertisement tag) posted on the posting site. The exchange function is implemented, for example, on the posting site.

The providing unit 12 may provide a plurality of candidate links to each of the plurality of candidate sites on which the first link is posted. The providing unit 12 may provide information regarding an introduction reward given to an introducer by introducing each of a plurality of candidate sites as a publication site.

The acquisition unit 13 obtains a second link to the posting site on which the first link to the providing site is posted, and the second link is associated with introducer identification information that identifies the introducer who introduces the posting site. If selected, acquire introducer identification information.

When an advertisement for at least one of the products or services associated with the first link is displayed on a publication site, the acquisition unit 13 acquires information regarding the advertisement distribution time, advertisement display time, URL of the publication site, or browser. You may obtain at least one of the following.

When the first link is selected on the publication site, the acquisition unit 13 may acquire at least one of information regarding the time when the first link was selected, information regarding the referrer, or information regarding the browser.

The acquisition unit 13 may acquire operator identification information that identifies the posting site operator of the posting site when the second link is selected by the viewer.

The specifying unit 14 specifies an introducer to whom a referral reward related to the introduction is to be given, based on the introducer specifying information acquired by the acquiring unit 13.

The identification unit 14 uses the occurrence of a conversion on the provider site as an opportunity to identify the introducer who introduced the posting site where the first link to the provider site where the conversion occurred, based on the introducer identification information. It's okay.

When the first link is selected on the posted site, the identification unit 14 identifies the introducer who introduced the posted site where the selected first link is posted based on the introducer identification information. good.

When the second link is selected and an advertisement for at least one of the products or services associated with the first link is displayed on the publication site, the identification unit 14 identifies the publication site where the advertisement was displayed. The introducer who introduced the person may be identified based on the introducer identification information.

The specifying unit 14 may specify the posting site operator to whom the posting remuneration is to be given, based on the operator specifying information acquired by the acquiring unit 13.

The granting unit 15 may determine the details of the referral reward to be given to the introducer based on the introducer identification information. The granting unit 15 may determine the distribution rate between the introduction reward and the publication reward.

Details of each of the above-mentioned functional elements will be explained in specific examples below.

The remuneration management system 10 is composed of one or more computers. When a plurality of computers are used, one remuneration management system 10 is logically constructed by connecting these computers via a communication network such as the Internet or an intranet.

FIG. 4 is a diagram showing a general hardware configuration of the computer 100 that constitutes the remuneration management system 10. The computer 100 includes a processor 101, a main storage section 102, an auxiliary storage section 103, a communication control section 104, an input device 105, and an output device 106. Processor 101 executes an operating system and application programs. The main storage unit 102 includes, for example, a ROM (Read Only Memory) and a RAM (Random Access Memory). The auxiliary storage unit 103 is composed of, for example, a hard disk or a flash memory, and generally stores a larger amount of data than the main storage unit 102. The auxiliary storage unit 103 stores a remuneration management program 110 for causing at least one computer to function as the remuneration management system 10. The communication control unit 104 is composed of, for example, a network card or a wireless communication module. The input device 105 includes, for example, a keyboard, a mouse, a touch panel, and the like. The output device 106 includes, for example, a monitor and a speaker.

Each functional element of the remuneration management system 10 is realized by loading the remuneration management program 110 onto the processor 101 or the main storage unit 102 and executing the program. The remuneration management program 110 includes codes for implementing each functional element of the remuneration management system 10. When the storage unit 11, the provision unit 12, the acquisition unit 13, the identification unit 14, and the granting unit 15 are each implemented in separate computers 100, the remuneration management programs 110 stored in each computer 100 may be different. good. In any case, the processor 101 operates the communication control unit 104, the input device 105, or the output device 106 in accordance with the remuneration management program 110, and reads and writes data in the main storage unit 102 or the auxiliary storage unit 103. Through this processing, each functional element of the remuneration management system 10 is realized. Data or databases required for processing may be stored in the main storage unit 102 or the auxiliary storage unit 103.

The remuneration management program 110 may be provided after being permanently recorded on a tangible recording medium such as a CD-ROM, DVD-ROM, or semiconductor memory, for example. Alternatively, the reward management program 110 may be provided via a communication network as a data signal superimposed on a carrier wave.

FIG. 5 is a diagram showing an example of the configuration of the remuneration management program 110. The remuneration management program 110 includes a providing module 111, an acquisition module 112, a specific module 113, and a granting module 114. The functions realized by executing the providing module 111, the acquiring module 112, the specifying module 113, and the granting module 114 are the functions of the providing unit 12, acquiring unit 13, specifying unit 14, and granting unit 15 of the remuneration management system 10 described above. The same is true for each.

[System operation]
The operation of the remuneration management system 10 and the remuneration management method according to this embodiment will be described with reference to FIGS. 6 and 7. FIG. 6 is a diagram illustrating an example of remuneration management processing by the remuneration management system 10. FIG. 6 shows an example where success fee charging is adopted. FIG. 7 is a diagram showing an example of a table of various information stored by the storage unit 11 of the remuneration management system 10.

In step S20 (second link posting), the introducer posts the second link to the transmission medium. Posting to a transmission medium is not limited to posting on an SNS platform, but also includes posting on a website, for example. The second link is associated with introducer identification information. The second link associated with the introducer identification information is generated, for example, by the following process. First, the introducer selects a target candidate site from among the plurality of candidate sites provided by the remuneration management system 10, and obtains a link (selected candidate link) to the selected candidate site. At this time, the remuneration management system 10 may provide the introducer with information regarding the introduction remuneration that will be given by introducing each of the plurality of candidate sites as a posting site. The introducer may select candidate sites based on information regarding referral rewards.

Subsequently, the introducer generates a second link by associating the introducer identification information with the acquired selection candidate link. The introducer identification information may be provided to the introducer from the remuneration management system 10, or may be provided to the introducer from another system other than the remuneration management system 10. In this embodiment, the introducer identification information is an introduction code (eg, "XXX") consisting of an arbitrary character string. The introducer associates the introducer specific information by adding an introduction code to the selected candidate link as a URL parameter (eg, "https://aaa.../?cid=XXX"). The name of the URL parameter is not limited to "cid" but is arbitrary. The association of introducer specific information is not limited to addition as a URL parameter.

The association of introducer specific information may be performed by the remuneration management system 10. In this case, the remuneration management system 10 associates the introducer specific information with the link to the candidate site selected by the introducer, and introduces the link (second link) to the candidate site for which the association has been completed. It may be provided to the person. The remuneration management system 10 may provide a plurality of candidate links that have been previously associated with introducer specific information.

In step S21 (second link selection), the viewer selects the second link posted on the transmission medium and transitions to the posting site. The selection of the second link may be, for example, a mouse click by the viewer. The communication medium may transmit information regarding the selection of the second link to the reward management system 10 when the second link is selected. The information regarding the selection of the second link includes information regarding the time when the second link was selected, information regarding the referrer, information regarding the browser, and the like.

In step S22 (first link conversion), the exchange function implemented in the publication site converts the first link based on the introducer identification information. The exchange function is provided by the reward management system 10 and is installed in the posting site in advance. The exchange function may be implemented as a script tag (eg, "<script type="text/javascript"> function changeLink(x) {...}</script>").

An advertisement tag (eg, <a href="https://bbb...">Advertisement A</a>) is implemented on the posting site. The advertisement tag is provided by the reward management system 10, for example, and is installed in the posting site in advance. The advertisement tag includes a first link. Therefore, the first link conversion process in step S22 can also be said to be an advertising tag conversion process.

The ad tag may be a dynamic ad tag. A "dynamic advertising tag" is a method of implementing an advertising tag that does not include a first link. When using a dynamic advertisement tag, for example, when displaying the content of a publication page, the publication site communicates with the remuneration management system 10, obtains HTML (advertisement HTML) including the first link, and inserts it into the advertisement tag. Advertising HTML holding an exchange function may be returned to the publication site as a response to communication from the publication site to the remuneration management system 10, and the exchange function may be implemented on the publication site. In this case, there is no need to implement the exchange function on the posting site in advance.

In this embodiment, the first link is a link that indirectly transitions to the providing site via the redirector of the advertisement distribution provider. That is, the advertisement tag installed on the publication site includes the redirect server URL of the advertisement distribution company as a first link. The first link may be a link that causes a direct transition from the posting site to the providing site.

The conversion of the first link is to associate the introducer identification information with the first link. As an example, the exchange function extracts introducer specific information from the second link used to transition to the publication site, and associates the extracted introducer specific information with the first link. The exchange function may be associated by adding the referral code extracted from the second link to the first link in the ad tag as a URL parameter (e.g. <a href="https://bbb.. ./?cid=XXX">Advertisement A</a>). The association of introducer specific information is not limited to addition as a URL parameter. For example, by storing the introducer identifying information in the cookie area of the browser of the viewer, the exchange function makes it possible to associate the introducer identifying information with the first link even if the viewer leaves the posted site and revisits it. It may be. The storage location of the introducer specific information is not limited.

The introducer specific information associated with the first link does not need to be the same as the introducer specific information associated with the second link, and the introduction is identified by the introducer specific information associated with the second link. Any information that can identify the same introducer as the person is acceptable. For example, the exchange function may use information generated from introducer identification information associated with the second link to convert the first link. As an example, the introduction code associated with the second link may be hashed, and the value generated by the hashing may be associated with the first link as introducer identification information.

The exchange function may communicate with the reward management system 10 during the first link conversion process. For example, the introducer specific information associated with the second link is sent from the exchange function to the reward management system 10, and the introducer specific information is subjected to a predetermined process (for example, hashing) in the reward management system 10 to create new information. is generated. Thereafter, the generated information is sent from the reward management system 10 to the exchange function. The exchange function associates the received information with the first link as introducer identification information. The remuneration management system 10 may associate and store the introducer identification information received from the exchange function and new information generated from the received introducer identification information. During the conversion process of the first link, the exchange function may convert the first link into a link that transitions directly to the providing site, or it may convert the first link to a link that transitions directly to the providing site, or it may transition to the providing site via a redirector other than the redirector of the advertising distribution provider. You can convert it into a link.

In step S23 (first link selection), the viewer selects the first link (first link after conversion) posted on the publication site, and transitions to the redirector of the advertisement distribution provider included in the remuneration management system 10. . The selection of the first link may be, for example, a mouse click by the viewer. The exchange function transmits information regarding the selection of the first link (advertisement selection information) to the reward management system 10 when the first link is selected. The advertisement selection information includes information regarding the time when the first link was selected, information regarding the referrer, or information regarding the browser. The advertisement selection information includes information associated with the first link (for example, an ID indicating an advertiser, a medium, an advertisement space, etc.).

In step S24 (information storage/retrieval), the redirector of the advertisement distributor stores various information including the information acquired from the exchange function in the storage area of the advertisement distributor. In this embodiment, the storage unit 11 of the remuneration management system 10 stores the introducer identification information and advertisement selection information transmitted from the exchange function. Specifically, as shown in FIG. 7, the introduction code (e.g. "XXX"), the selection time of the first link (e.g. "2022/01/15/10:00"), and the first link Advertising space IDs (eg, "MMM") indicating advertising spaces of advertising tags including "MMM" are stored in association with each other. The advertising space ID is information that can identify the posting site operator of the posting site that has the advertising space (posting site with an advertising tag implemented), or information that is associated with information that allows the posting site operator to be identified. . The redirector of the advertisement distributor may retrieve the stored information as necessary.

In step S25 (redirect), the redirector of the advertisement distributor generates a tracking identifier and adds it to the first link as a URL parameter, and then performs redirect processing to the advertiser's link URL. As a result, the viewer is transferred to the landing page of the providing site. In this embodiment, the providing unit 12 of the remuneration management system 10 generates a tracking identifier and adds it to the first link when the first link is selected. At this time, as shown in FIG. 3, the storage unit 11 stores the tracking identifier (eg, "AAA") generated by the providing unit 12 in association with the introducer identification information and the like. The entry tag or entry system implemented in the transitioned provision site stores the tracking identifier added to the URL parameter at the time of transition in the cookie area in the browser of the viewer. The storage location of the tracking identifier is not limited. For example, the management location may be various areas within the viewer's browser, or may be within the advertiser's server. The tracking identifier and the conversion tracking process using the tracking identifier in this embodiment are performed based on existing technology.

If the first link is a link that does not go through the redirector of the advertising distributor, the exchange function of the publication site acquires the tracking identifier from the remuneration management system 10 and adds it as a URL parameter, for example. After transitioning to the providing site, the entry tag or entry system within the providing site stores the tracking identifier added to the URL parameter at the time of transition in the cookie area in the browser of the viewer. The storage location of the tracking identifier is not limited.

In step S26 (intra-site transition), the in-site transition based on the viewer's processing causes a transition to the conversion page of the providing site. A conversion page is a page where a conversion can occur. The conversion page may be, for example, a product or service purchase page. Transition to a conversion page includes revisiting after leaving. In this embodiment, a conversion tag is implemented on the conversion page. On a conversion page, a conversion occurs, for example, when a viewer selects a conversion tag.

In step S27 (transmission of conversion information), the conversion tag installed on the conversion page performs the following processing when a conversion occurs. First, the tracking identifier stored in the cookie area in the viewer's browser is retrieved. Next, the conversion information is transmitted to the server of the advertisement distributor. The transmitted conversion information includes the tracking identifier extracted from the cookie area. Further, the conversion information may include information regarding the content of the conversion (for example, the name of the purchased product or service, the date and time of purchase, etc.).

The server of the advertisement distributor verifies the occurrence of a conversion by comparing the tracking identifier added in step S25 with the tracking identifier included in the conversion information transmitted in step S27. In this embodiment, the storage unit 11 stores conversion information (e.g., tracking identifier "AAA", product name "abc", purchase date and time "2022/01/15/10:30") as shown in FIG. Stored in association with introducer identification information, etc.

In step S28 (remuneration grant), the server of the advertisement distribution company performs the following processing. The server of the advertisement distribution company identifies the posting site operator based on the operator identification information when a conversion occurs. The server of the advertisement distribution company may determine that a conversion has occurred (that is, the opportunity to identify the publishing site operator) based on the reception of conversion information from the conversion tag in step S27. Operator identification information is information for identifying the posted site operator. In this embodiment, the operator specific information is the advertisement selection information acquired in step S24 and the conversion information acquired in step S27. The server of the advertisement distribution business associates the acquired advertisement selection information and conversion information to identify the publishing site operator. Specifically, the server of the advertisement distribution company identifies the advertising space ID stored in association with the acquired tracking identifier, and identifies the posting site operator based on the advertising space ID. In this way, the server of the advertisement distribution company may identify the posting site operator by linking a plurality of pieces of operator identification information. The method of identifying the posting site operator is not limited. Subsequently, the server of the advertisement distribution company grants a publication reward to the identified publication site operator. The content of the publication reward is not limited, and may be a monetary value or something other than a monetary value. For example, when the reward management system 10 provides a plurality of candidate sites to the introducer (step S20), the publication reward other than monetary value can be obtained by preferentially displaying the publication site of the target publication site operator. There may be.

In response to the occurrence of a conversion, the server of the advertisement distribution company identifies the introducer based on the introducer identification information acquired in step S24. The server of the advertisement distribution company provides a referral reward to the specified introducer. The content of the referral reward is not limited, and may be monetary value or something other than monetary value. The posting reward other than monetary value may be, for example, when the reward management system 10 provides a plurality of candidate sites to the introducer (step S20), increasing the number or types of candidate sites provided. .

The content of the publication reward may be determined based on operator specific information. For example, if the number of times a viewer transitions to a providing site via the listed site of the target posted site operator is associated with operator specific information, for the listed site operator with a large number of times, A more advantageous posting remuneration may be given to the site operator who has posted fewer times. The content of the referral reward may be determined based on the introducer specific information. For example, if the number of times a target introducer has transitioned to a posting site via a second link posted by the target introducer is associated with the introducer specific information, an introducer with a large number of times will be referred to a site with a small number of referrals. Referral rewards may be given that are more advantageous than other people. The publication fee and referral fee may be funded by the fee paid by the advertiser. The publication reward and the introduction reward may include a monetary value based on the resources belonging to the provider (advertisement distribution business) of the reward management system 10. That is, money from the advertising distribution company may be added to the remuneration paid by the advertiser and paid to the posting site operator and the introducer. The publication fee and referral fee do not need to be funded by the fee paid by the advertiser. The publication remuneration and introduction remuneration may be only a monetary value based on the resources belonging to the provider of the remuneration management system 10.

The distribution rate of publication fees and referral fees may be settable for each advertisement (first link) posted on the posting site. The distribution rate of the publication reward and referral reward may be determined based on a fixed rate designation or a fixed amount designation. In this case, variable designation may be possible depending on the number of conversions or the remuneration generated. Further, the distribution rate of the publication reward and referral reward may be changeable for each introducer specific information (introducer unit). The distribution rate of the publication fee and referral fee may be determined by the advertisement distribution company (remuneration management system 10) or by the publication site operator. The remuneration management system 10 may provide the introducer with information regarding the distribution rate of the publication remuneration and the introduction remuneration as information regarding the introduction remuneration in step S20.

The awarding of rewards includes not only the process of actually providing the publication reward and referral reward, but also the process of determining and outputting the content of the publication reward and referral reward. Therefore, the remuneration management system 10 determines and outputs the contents of the publication remuneration and referral remuneration, and other systems other than the remuneration management system 10 determine and output the contents of the publication remuneration and referral remuneration, and based on the outputted contents, other systems other than the remuneration management system 10 determine and output the contents of the publication remuneration and the referral remuneration. A case in which the reward management system 10 provides the reward to each person is also included in the case where the reward is provided to each person.

Various processing by the exchange function described above with reference to FIG. 6 may be performed by an advertisement tag. The various processes using the conversion tag described above with reference to FIG. 6 may be performed by a conversion system. In addition, the entry tag or entry system of the providing site may, for example, obtain introducer identification information and ad selection information from the redirector or exchange function of the ad distribution provider, and store the obtained information together with other information in the browser of the viewer. It may be stored in the cookie area. The storage location of the introducer identification information and advertisement selection information is not limited. The providing site may transmit the stored introducer identification information and advertisement selection information to the server of the advertisement distribution company. In this case, the information storage process (step S24) by the redirector of the advertisement distributor may be omitted.

[Variations of system operation]
A modification of the above-mentioned [system operation] will be explained. FIG. 8 is a diagram showing a first modification of the remuneration management process by the remuneration management system 10. The remuneration management process shown in FIG. 8 is different from the remuneration management process shown in FIG. 6, and shows an example in which click charging is adopted. FIG. 9 is a diagram showing an example of a table of various information stored by the storage unit 11 of the remuneration management system 10 in remuneration management processing according to the first modification. Hereinafter, differences from the remuneration management process described with reference to FIG. 6 will be explained, and explanations of common points may be omitted.

The processing from step S30 to step S35 shown in FIG. 8 is the same as the processing from step S20 to step S25 shown in FIG. 6, so a description thereof will be omitted. The remuneration management process shown in FIG. 8 is a process when click charging is adopted, and is not a process when performance remuneration accounting is adopted, in which charging is performed when a conversion occurs. Therefore, as shown in FIG. 9, the storage unit 11 does not need to store conversion information. In the example shown in FIG. 9, introducer identification information and advertisement selection information are stored. Specifically, the introduction code (e.g. "XXX"), the selection time of the first link (e.g. "2022/01/15/10:00"), and the advertising space ID ( Example: "MMM") are stored in correspondence with each other.

In step S36 (remuneration grant), the server of the advertisement distribution company performs the following processing. The server of the advertisement distribution company specifies the posting site operator based on the operator identification information when the first link is selected on the posting site. Based on the fact that the redirector of the advertisement distribution company has received the advertisement selection information in step S34, the server of the advertisement distribution business determines that the first link has been selected on the publication site (that is, the publication site operator has been identified). (opportunity to do so) may be determined. The server of the advertisement distribution company may identify the publishing site operator based on the advertisement selection information, for example. More specifically, the server of the advertisement distribution company may identify the publishing site operator based on the advertisement space ID included in the advertisement selection information. The method of identifying the posting site operator is not limited. Subsequently, the server of the advertisement distribution company grants a publication reward to the identified publication site operator.

The server of the advertisement distribution company specifies the introducer based on the introducer identification information acquired in step S34, triggered by the selection of the first link on the publication site. The server of the advertisement distribution company provides a referral reward to the specified introducer. The contents of the publication reward and referral reward, as well as the distribution rate of the publication reward and referral reward, are the same as those described in step S28 of FIG. 6.

FIG. 10 is a diagram showing a second modification of the remuneration management process of the remuneration management system 10. The remuneration management process shown in FIG. 10 is different from the remuneration management process shown in FIG. 6, and shows an example in which view charging is adopted. FIG. 11 is a diagram showing an example of a table of various information stored by the storage unit 11 of the remuneration management system 10 in remuneration management processing according to the second modification. Hereinafter, differences from the remuneration management process described with reference to FIG. 6 will be explained, and explanations of common points may be omitted.

The processing in step S40 and step S41 shown in FIG. 10 is the same as the processing in step S20 and step S21 shown in FIG. 6, so a description thereof will be omitted.

In step S42 (obtain advertisement viewing information), the exchange function implemented in the publication site acquires advertisement viewing information. An advertisement for the product or service associated with the first link is displayed on the posting site. The product or service associated with the first link is a product or service provided at the providing site associated with the first link. Advertisements are distributed by advertising tags installed on the posting site. The exchange function acquires advertisement viewing information when an advertisement is displayed on a posting site. The advertisement viewing information includes information regarding advertisement delivery time, advertisement display time, URL of the publication site, or browser. The advertisement viewing information includes information associated with an advertisement tag for distributing an advertisement (for example, an ID indicating an advertiser, a medium, an advertisement space, etc.). Advertisement viewing information may be obtained by an advertisement tag.

In step S43 (communication to the advertisement distribution company server), the exchange function communicates with the advertisement distribution company server, and distributes the introducer identification information extracted from the second link and the advertisement viewing information acquired in step S42. Send to the operator's server. The exchange function sends the introducer identification information and advertisement viewing information to the server of the advertisement distribution company at any time from the time the viewer reaches the publication page of the publication site until the advertisement enters the viewer's visible area. This information may also be sent after the ad is within the viewer's view. The server of the advertisement distribution business may store the received introducer identification information and advertisement viewing information in a storage area. The introducer identification information and advertisement viewing information may be transmitted to the server of the advertisement distribution company using an advertisement tag. In this case, the exchange function links the introducer identification information extracted from the second link with the advertisement tag. As an example, cooperation may be performed by the exchange function adding introducer identification information as a URL parameter to the first link included in the advertisement tag. As another example, the exchange function may temporarily store the introducer identifying information in a storage area within the viewer's browser, and the advertising tag may obtain the introducer identifying information from the storage area, thereby performing cooperation. If the advertising tag has a function equivalent to the exchange function (for example, a function of extracting introducer identifying information from the second link), the exchange function does not need to be implemented on the posting site.

The server of the advertisement distributor stores the acquired various information in the storage area of the advertisement distributor. Specifically, the storage unit 11 of the remuneration management system 10 stores introducer identification information and advertisement viewing information. In this embodiment, as shown in FIG. Advertising space IDs (eg, "MMM") indicating advertising spaces of tags are stored in association with each other.

In step S44 (remuneration grant), the server of the advertisement distribution company performs the following processing. The server of the advertisement distribution company specifies the posting site operator based on the operator identification information when an advertisement for the product or service associated with the first link is displayed on the posting site. The server of the advertisement distribution company determines that the advertisement has been displayed on the publication site (that is, the opportunity to identify the publication site operator) based on the receipt of advertisement viewing information in step S43. good. The operator specific information includes advertisement viewing information received by the server of the advertisement distributor in step S43. The server of the advertisement distribution company may identify the publishing site operator based on the advertisement space ID included in the advertisement viewing information, for example. The method of identifying the posting site operator is not limited. Subsequently, the server of the advertisement distribution company grants a publication reward to the identified publication site operator.

The server of the advertisement distribution company identifies the introducer based on the introducer identification information acquired in step S43 when the advertisement for the product or service associated with the first link is displayed on the publication site. . The server of the advertisement distribution company provides a referral reward to the specified introducer. The contents of the publication reward and referral reward, as well as the distribution rate of the publication reward and referral reward, are the same as those described in step S28 of FIG. 6.

[Remuneration management method]
An example of a remuneration management method executed by the remuneration management system 10 will be described with reference to FIG. 12. FIG. 12 is a flowchart showing an example of the operation of the remuneration management system 10. In step S50, the acquisition unit 13 of the remuneration management system 10 introduces the posting site, which is a second link to the posting site where the first link to the providing site that provides at least one of the product or the service is posted. When the second link associated with the introducer specifying information that specifies the introducer is selected, the introducer specifying information is acquired. In step S51, the specifying unit 14 of the remuneration management system 10 specifies an introducer to whom a referral reward related to the introduction is to be given, based on the introducer specifying information acquired by the acquiring unit 13.

[effect]
A remuneration management system according to one aspect of the present invention includes at least one processor, and the at least one processor provides a first link to a posting site on which a first link to a providing site that provides at least one of a product or a service is posted. 2 link, and the second link associated with introducer specific information that identifies the introducer who introduces the posted site is selected, the introducer specific information is acquired, and the acquired introducer specific information is Based on this, identify the introducer to whom a referral reward will be given for the referral.

A remuneration management method according to one aspect of the present invention is a remuneration management method executed by a remuneration management system including at least one processor, wherein a first link to a providing site that provides at least one of a product or a service is posted. a step of acquiring introducer identifying information when the second link to the listed posting site associated with introducer identifying information that identifies the introducer who introduces the posting site is selected; and a step of identifying an introducer to whom a referral reward related to the introduction is to be given, based on the acquired introducer identification information.

A remuneration management program according to one aspect of the present invention provides a second link to a posting site in which a first link to a providing site that provides at least one of a product or a service is posted, and an introducer who introduces the posting site. a step of acquiring the introducer specific information when a second link associated with the introducer specific information that identifies the introducer is selected; and an introduction that provides a referral reward related to the introduction based on the acquired introducer specific information. and causing the computer to perform the steps of identifying the person.

In this aspect, when the second link (link to the publication site) associated with introducer specific information is selected, introducer specific information is acquired, and based on the acquired introducer specific information, The introducer is identified. This makes it possible to give rewards to the introducer who introduced the posting site, and it is possible to give rewards appropriately.

For example, on SNS platforms, there is a limit to the number of characters that can be posted, and it may not be possible to sufficiently describe information (attractiveness, precautions, etc.) about products or services provided by the providing site. Additionally, information may not be sufficiently recorded due to lack of skill or knowledge. In such a case, according to the remuneration management system according to the above aspect, the introducer indirectly provides the information to the viewer by introducing the posted site that describes the product or service information in detail. In addition to being able to do so, you can also receive appropriate compensation. In other words, rather than the advertiser's products or services being introduced directly by the introducer, "content that introduces the advertiser's products or services" is introduced, and incentives are paid to the introducer and the site operator. be exposed. This allows referrers to indirectly receive incentives by introducing content created by other companies that they find helpful or interesting, even if they are unable to generate sufficient content due to lack of skill or knowledge, for example. This makes it possible to create new monetization models.

In conventional reward management processing, if the content of a posting site is weak, it will not be viewed even if the content is useful, so the posting site operator may have no choice but to prioritize SEO measures in order to receive compensation. . On the other hand, according to the remuneration management system according to the above aspect, if the content is useful, it will be introduced by the introducer, and the posting site operator can break away from the management that prioritizes SEO measures. For listing site operators, even if SEO measures are weak, inflows will increase through another channel (introductions by introducers), which will lead to monetization. In addition, viewers can view only posted sites introduced by trusted introducers, and can view content with peace of mind. Furthermore, viewers who have been introduced by the introducer (for example, viewers who are in a follow-up relationship with the introducer) come to visit the providing site, and the quality of visitors to the providing site can be improved. The content of the posted site is high quality because it is a high-quality article selected by the introducer, and the content is high quality because the viewer purchases the recommended article through a follow-up relationship with the introducer.

In the remuneration management system according to another aspect, introducer specifying information may be provided, and the second link may be associated with the provided introducer specifying information. Through this process, the introducer identification information is appropriately provided, so that the introducer can be more reliably identified based on the introducer identification information.

In the remuneration management system according to another aspect, the introducer identification information may be included in the second link. As a result, the introducer identification information is associated with the second link using a simple mechanism, so that the processing load on the remuneration management system can be reduced.

In the remuneration management system according to another aspect, the introducer identification information may be associated with the second link by the introducer. As a result, the process of associating the introducer specific information is performed on the introducer side, thereby reducing the processing load on the remuneration management system.

The remuneration management system according to another aspect provides an exchange function that converts the first link, and when the second link is selected, the exchange function converts the introducer identification information associated with the second link, It may be associated with the first link. As a result, the introducer specifying information is appropriately associated with the first link by the exchange function, so that the introducer can be more reliably specified based on the introducer specifying information.

In a remuneration management system according to another aspect, the exchange function may include introducer identification information in the first link. Thereby, the introducer identification information is associated with the first link using a simple mechanism, so that the processing load on the remuneration management system can be reduced.

In a remuneration management system related to another aspect, when a conversion occurs on a provider site, the introducer who introduced the posted site that has the first link to the provider site where the conversion occurred is transferred to the referrer identification information. It may be specified based on. This process allows the introducer to be identified at an appropriate timing when success fee charging is adopted.

In the remuneration management system according to another aspect, when the first link is selected, the introducer who introduced the posting site where the selected first link is posted is identified based on the introducer identification information. It's okay. This process allows the introducer to be identified at an appropriate time when click-charging is adopted.

In the remuneration management system according to another aspect, an advertisement for at least one of the products or services associated with the first link is displayed on the posting site in response to the selection of the second link. The introducer who introduced the displayed publication site may be identified based on introducer identification information. This process allows the introducer to be identified at an appropriate timing when view billing is adopted.

In the remuneration management system according to another aspect, when an advertisement is displayed, at least one of information regarding the distribution time of the advertisement, the display time of the advertisement, the URL of the publication site, or the browser may be acquired. Through this process, the acquired information can be referenced and used in various processes including identifying the introducer.

In the remuneration management system according to another aspect, when the first link is selected, at least one of information regarding the time when the first link was selected, information regarding the referrer, or information regarding the browser may be acquired. Through this process, the acquired information can be referenced and used in various processes including identifying the introducer.

In the remuneration management system according to another aspect, a plurality of candidate links are provided to each of the plurality of candidate sites on which the first link is posted, and the second link is introduced to the selected candidate link selected from the plurality of candidate links. It may be generated by associating personal identification information. Through this process, for example, the introducer can obtain a link of a candidate site to be introduced from among a plurality of candidate links provided. Therefore, it is possible to further facilitate the process of introducing posting sites by the introducer, and it is also possible to further increase the number and types of posting sites introduced by the introducer.

In the remuneration management system according to another aspect, information regarding the introduction remuneration given by introducing each of the plurality of candidate sites as a posting site may be provided. Through this process, for example, the introducer can select the link of the posting site to be introduced based on information regarding the introduction reward.

In the remuneration management system according to another aspect, the details of the referral remuneration given to the introducer may be determined based on the introducer identification information. Through this process, the content of the referral reward can be determined more appropriately.

In the remuneration management system according to another aspect, the introduction remuneration given to the introducer may include a monetary value based on resources belonging to the provider of the remuneration management system. This makes it possible to further enrich the content of the referral reward.

In a remuneration management system related to another aspect, when the second link is selected, operator specific information that identifies the operator of the posted site is acquired, and a posting reward is given based on the acquired operator specific information. The operator may be specified. Through this process, it is possible to appropriately reward not only the introducer but also the posting site operator.

In the remuneration management system according to another aspect, the distribution rate between introduction remuneration and publication remuneration may be determined. Through this process, it is possible to more appropriately reward the introducer and the posting site operator.

According to the remuneration management system 10 of this embodiment, by assigning an identification introduction code to a URL parameter and introducing content, it is possible to realize a mechanism for paying an incentive to an introducer. Further, according to the remuneration management system 10 of this embodiment, the first link can be modified in the process of the "exchange function" using the information of the URL with the introduction code. Further, according to the remuneration management system 10 of this embodiment, it is possible to identify the introducer based on the introduction code and pay an incentive. Further, the charging method to which the remuneration management system 10 of this embodiment is applied is not limited to performance remuneration charging, but includes view charging and click charging. Furthermore, the incentive funds granted to the introducer using the remuneration management system 10 of the present embodiment are not limited to the remuneration amount of the posting site that is the remuneration recipient in the conventional model. This also includes cases where the advertisement distribution company pays (for example, commissions earned from billing).

[Modified example]
The present disclosure has been described above in detail based on the embodiments thereof. However, the present disclosure is not limited to the above embodiments. The present disclosure can be modified in various ways without departing from the gist thereof.

The processing procedure of the remuneration management method executed by at least one processor is not limited to the example in the above embodiment. For example, some of the steps described above may be omitted, or each step may be performed in a different order. Furthermore, any two or more of the steps described above may be combined, or some of the steps may be modified or deleted. Alternatively, other steps may be performed in addition to each of the above steps.

For example, some of the processes in the above-mentioned "system operation" may be omitted. Furthermore, some of the processes in the above-mentioned "modified example of system operation" may be omitted. Further, part of the processing in the above-mentioned "system operation" may be replaced with a part of the processing in the above-mentioned "modified example of system operation", or vice versa. Further, some of the processes in the above-mentioned "modified example of system operation" may be added to the above-mentioned "system operation", or vice versa.

DESCRIPTION OF SYMBOLS 10... Reward management system, 11... Storage part, 12... Providing part, 13... Acquiring part, 14... Specification part, 15... Giving part, 100... Computer, 101... Processor, 102... Main memory part, 103... Auxiliary memory part , 104... Communication control unit, 105... Input device, 106... Output device, 110... Remuneration management program, 111... Providing module, 112... Acquisition module, 113... Specification module, 114... Granting module.

Claims (19)

comprising at least one processor;
the at least one processor,
A second link to a posted site on which a first link to a providing site that provides at least one of a product or a service is associated with introducer identifying information that identifies an introducer who introduces the posted site. If the second link is selected, obtain the introducer identification information;
A remuneration management system that specifies the introducer to whom a referral reward related to the introduction is to be given based on the acquired introducer identification information. the at least one processor provides the introducer identification information;
The remuneration management system according to claim 1, wherein the second link is associated with the provided introducer identification information. The remuneration management system according to claim 1 or 2, wherein the introducer identification information is included in the second link. 4. The remuneration management system according to claim 1, wherein the introducer identification information is associated with the second link by the introducer. the at least one processor provides switching functionality for converting the first link;
5. The exchange function according to claim 1, wherein when the second link is selected, the introducer identification information associated with the second link is associated with the first link. Compensation management system as described. 6. The remuneration management system according to claim 5, wherein the exchange function includes the introducer identification information in the first link. The at least one processor, triggered by the occurrence of a conversion on the providing site, introduces the introducer who introduced the posted site on which the first link to the providing site where the conversion occurred to the The remuneration management system according to any one of claims 1 to 6, wherein the remuneration management system identifies based on introducer identification information. In response to the selection of the first link, the at least one processor may, based on the introducer identification information, introduce the introducer who introduced the posting site where the selected first link is posted. The remuneration management system according to any one of claims 1 to 6, which specifies the remuneration management system. The at least one processor, triggered by an advertisement for at least one of the product or the service associated with the first link being displayed on the publication site in response to the selection of the second link, The remuneration management system according to any one of claims 1 to 6, wherein the introducer who introduced the publication site where the advertisement is displayed is identified based on the introducer identification information. 10. The at least one processor, when the advertisement is displayed, acquires at least one of the distribution time of the advertisement, the display time of the advertisement, the URL of the posting site, or information regarding the browser. Compensation management system as described. The at least one processor, when the first link is selected, obtains at least one of information regarding the time when the first link was selected, information regarding the referrer, and information regarding the browser. 10. The remuneration management system according to any one of 10. the at least one processor provides a plurality of candidate links to each of the plurality of candidate sites on which the first link is posted;
The remuneration management system according to any one of claims 1 to 11, wherein the second link is generated by associating the introducer identification information with a selected candidate link selected from the plurality of candidate links. . 13. The remuneration management system according to claim 12, wherein the at least one processor provides information regarding the introduction remuneration to be given by introducing each of the plurality of candidate sites as the posted site. The remuneration management system according to any one of claims 1 to 13, wherein the at least one processor determines the content of the introduction reward to be given to the introducer based on the introducer identification information. 15. The remuneration management system according to claim 1, wherein the introduction remuneration given to the introducer includes a monetary value based on resources belonging to the provider of the remuneration management system. the at least one processor obtains operator identification information that identifies an operator of the posting site when the second link is selected;
The remuneration management system according to any one of claims 1 to 15, wherein the operator to whom the publication reward is to be given is specified based on the acquired operator identification information. 17. The reward management system of claim 16, wherein the at least one processor determines a distribution rate between the referral reward and the listing reward. A remuneration management method performed by a remuneration management system comprising at least one processor, the method comprising:
A second link to a posted site on which a first link to a providing site that provides at least one of a product or a service is associated with introducer identifying information that identifies an introducer who introduces the posted site. obtaining the introducer identification information when the second link is selected;
A remuneration management method comprising the step of specifying the introducer to whom a referral reward related to the introduction is to be given, based on the acquired introducer identification information. A second link to a posted site on which a first link to a providing site that provides at least one of a product or a service is associated with introducer identifying information that identifies an introducer who introduces the posted site. obtaining the introducer identification information when the second link is selected;
A remuneration management program that causes a computer to execute a step of specifying the introducer to whom a referral reward related to the introduction is to be given, based on the acquired introducer specifying information.

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