JP2023132465A - Information distribution apparatus, information distribution method, and computer program - Google Patents

Abstract

To provide an information distribution apparatus capable of distributing recommendation information of a surrounding without being limited to a place for a user to ride/leave.SOLUTION: An information distribution apparatus in the present disclosure comprises: ride detecting means that detects riding of a user onto means of transportation based on a record of ride information to a traffic card comprising a ticketing function; riding-point acquiring means that acquires riding-point information of the means of transportation; action information acquiring means that acquires action information of the user; leaving-point estimating means that estimates a leaving point for the user to leave based on the riding-point information and the action information; and distributing means that distributes recommendation information of a surrounding of an estimated leaving point.SELECTED DRAWING: Figure 1

Description

The present disclosure relates to an information distribution device, an information distribution method, a computer program, and the like.

BACKGROUND ART There is a service that provides recommended information, such as information on special sales and events in the surrounding area, to users who pass through automatic ticket gates at railway stations.

For example, in Patent Document 1, an automatic ticket gate distributes distribution information that matches the user's hobbies and preferences based on the user's attribute information linked to the user identification code read from the commuter pass. The technology has been disclosed. Additionally, Patent Document 2 describes a benefit that indicates the privilege of using facilities on a route that passes through a boarding/alighting point included in a boarding/alighting section of a commuter pass and within a predetermined range from a boarding/alighting point other than the boarding/alighting points at both ends of the boarding/alighting section. A technique for transmitting information to a user's terminal device is disclosed.

JP2006-252568A Japanese Patent Application Publication No. 2016-207095

The invention described in the above-mentioned Patent Document 1 distributes distribution information around two stations near the user's home or work where the user gets on and off the train on a daily basis. Furthermore, the technology described in Patent Document 2 distributes information about facilities located on a route that passes through a boarding and alighting point included in a boarding and alighting section of a commuter pass to a user. For this reason, there are a limited number of locations where recommended information about the surrounding area can be distributed to users.

An example of the purpose of the present disclosure is to provide an information distribution device that can distribute recommended information not only about the place where the user gets on and off the vehicle but also about the surrounding area.

An information distribution device according to an aspect of the present disclosure includes a boarding detection means for detecting boarding of a transportation facility by a user based on recording of boarding information on a transportation card having a ticket function; A boarding point acquisition means for acquiring location information; a behavioral information acquiring means for acquiring behavioral information of the user; and a drop-off point for estimating the alighting point at which the user will alight based on the boarding point information and the behavioral information. The vehicle includes an estimating means and a distributing means for distributing recommended information around the estimated drop-off place.

An information distribution method according to an aspect of the present disclosure detects a user's boarding of a transportation facility based on recording riding information on a transportation card with a ticket function, and acquires boarding location information of the transportation facility. , acquires the user's behavior information, estimates the user's alighting location based on the boarding location information and behavior information, and distributes recommended information around the estimated alighting location.

A program according to an aspect of the present disclosure detects boarding of a user on a transportation facility based on recording of boarding information on a transportation card with a ticket function, acquires boarding location information of the transportation facility, and uses the boarding information. The computer acquires behavioral information of the user, estimates the alighting place where the user will alight based on the boarding place information and the behavioral information, and distributes recommended information around the estimated alighting place.

One example of the effects of the present invention is to provide an information distribution device that can distribute recommended information not only to the places where the user gets on and off the vehicle.

FIG. 1 is a block diagram showing the configuration of an information distribution device in the first embodiment. FIG. 2 is a diagram showing a hardware configuration in which the information distribution device according to the first embodiment is realized by a computer device and its peripheral devices. FIG. 3 is an example of a screen on which recommended information is distributed in the first embodiment. FIG. 4 is a flowchart showing the information distribution operation in the first embodiment. FIG. 5 is a block diagram showing the configuration of an information distribution device in the second embodiment. FIG. 6 is a flowchart showing the information distribution operation in the second embodiment.

Next, embodiments will be described in detail with reference to the drawings.

FIG. 1 is a block diagram showing the configuration of an information distribution device 100 in the first embodiment. Referring to FIG. 1, the information distribution device 100 includes a boarding detection section 101, a boarding location acquisition section 102, an action information acquisition section 103, an alighting location estimating section 104, and a distribution section 105.

The information distribution device 100 is capable of transmitting recommended information to a user terminal 200 owned by a user of a recommended information distribution service through a network. The recommended information distribution service in this embodiment refers to, for example, a service that allows a user to receive recommended information about the vicinity of the place where the user gets off when boarding a means of transportation such as a train or bus. Recommended information includes information on special sales, benefits, or events of stores and facilities.

Further, in this embodiment, it is assumed that the information distribution device 100 stores in advance user information registered in association with a transportation card. In this embodiment, the user information includes a user ID that identifies the user and boarding and alighting history information of the user. When a user causes a transportation card reading device at a station ticket gate or inside a bus to read the user information of the transportation card, the user's transportation boarding information is transmitted to the information distribution device 100 via the transportation server. do. In this embodiment, the boarding information includes a user ID and boarding location information. Note that the information distribution device 100 may directly receive the user's transportation information from the card reading device. The administrator terminal 300 is a terminal owned by the administrator of the source of the recommended information, and is used to update the recommended information that the information distribution device 100 distributes to the user terminals 200. The configuration of the information distribution device 100 in the first embodiment will be described in detail.

FIG. 2 is a diagram illustrating an example of a hardware configuration in which the information distribution device 100 according to the first embodiment of the present disclosure is realized by a computer device 500 including a processor. As shown in FIG. 2, the information distribution device 100 includes a CPU (Central Processing Unit) 501, a memory such as a ROM (Read Only Memory) 502, a RAM (Random Access Memory) 503, and a hard disk that stores a program 504. It includes a device 505, a communication interface 508 for network connection, and an input/output interface 509 for inputting and outputting data.

In the first embodiment, boarding information received by the boarding detection unit 101 is input to the information distribution device 100 via the communication interface 508 for network connection. In addition, the storage device 505 stores a list of user information, and the user ID and the user's boarding and alighting history information are stored in association with each other. The boarding and alighting history information includes information on the boarding route, boarding location, and alighting location when the user boarded a transportation facility in the past. The storage device 505 also stores recommended information to be distributed for each drop-off location. Further, categories such as gourmet, beauty, fashion, medical, entertainment, etc. are assigned to the recommended information. A single piece of recommended information may be assigned multiple categories.

In the first embodiment, each component in the information distribution device 100 is connected to each other via a bus 510, for example. Further, the information distribution device 100 in the first embodiment shown in FIG. 1 can also be configured using cloud computing or the like.

The CPU 501 operates an operating system to control the entire information distribution apparatus 100 according to the first embodiment of the present invention. Further, the CPU 501 reads programs and data from a recording medium 506 attached to, for example, a drive device 507 to a memory. Further, the CPU 501 functions as the boarding detection unit 101, the boarding location acquisition unit 102, the behavior information acquisition unit 103, the alighting location estimation unit 104, the distribution unit 105, and a part thereof in the first embodiment. The processing or instructions in the flowchart shown in FIG. 4, which will be described later, are executed.

The recording medium 506 is, for example, an optical disk, a flexible disk, a magneto-optical disk, an external hard disk, or a semiconductor memory. A semiconductor memory or the like that is part of a recording medium is a nonvolatile storage device, and programs are recorded therein. Further, the program may be downloaded from an external computer (not shown) connected to a communication network.

As described above, the first embodiment shown in FIG. 1 is realized by the computer hardware shown in FIG. 2. However, the implementation means of each part included in the information distribution apparatus 100 of FIG. 1 is not limited to the configuration described above. Further, the information distribution device 100 may be realized by one physically coupled device, or may be realized by two or more physically separated devices connected by wire or wirelessly. good.

The boarding detection unit 101 is a means for detecting boarding of a user on a transportation facility based on the recording of boarding information on a transportation card having a ticket function. Transportation cards with a ticket function include transportation IC cards and credit cards issued by transportation agencies, and the information on the transportation card can be read by a card reading device installed at the ticket gate or inside the car. This is a card that records boarding information for transportation facilities. In the present embodiment, boarding information refers to entering a ticket gate in the case of a train, and refers to boarding the bus in the case of a bus. Furthermore, the transportation facility in this embodiment is not limited to trains and buses, but includes transportation facilities where fares can be paid by cashless payment. Note that the transportation card may be registered in the user terminal 200 in advance. In this case, the user holds the user terminal 200 over the card reading device to read the information in the transportation card.

The boarding detection unit 101 is triggered by the user having the card reading device read the card information of the user terminal 200, and detects whether the user is boarding the transportation facility directly from the card reading device or via the transportation server. Receive information. Upon receiving the boarding information, the boarding detection unit 101 outputs the boarding information to the boarding location acquisition unit 102 .

The boarding location acquisition unit 102 is means for acquiring boarding location information of transportation facilities. When the boarding location acquisition unit 102 receives the boarding information from the boarding detection unit 101, it obtains the user ID and the user's boarding location information included in the boarding information. In the case of a train, the boarding place information is the station name and the name of the railway company, and in the case of the bus, it is the name of the stop and the name of the bus company. Upon acquiring the boarding location information, the boarding location acquisition unit 102 outputs the information to the alighting location estimating unit 104 .

The behavior information acquisition unit 103 is a means for acquiring user behavior information. The behavior information includes either boarding/alighting history information or schedule information. The behavior information acquisition unit 103 acquires, as boarding and alighting history information, information on the date, boarding route, boarding location, and alighting location on which the user used the transportation facility from the storage device 505. The behavior information acquisition unit 103 acquires schedule information registered in the user terminal 200. The schedule information includes the facility name indicating the user's destination, the destination location such as the nearest station, and the scheduled time. The behavior information acquisition unit 103 identifies, for example, schedule information associated with a schedule set at the time closest to the time when the ride information was acquired. The behavior information acquisition unit 103 may specify schedule information associated with a schedule set at the time closest to the time after the time when the user boarded the transportation facility. If the specified schedule information only includes the address and facility name of the destination, the behavior information acquisition unit 103 determines the nearest station or nearest bus to the destination based on map information or transfer guide information on the web. Also obtains stop information. The behavior information acquisition unit 103 outputs the acquired boarding and alighting history information or the specified schedule information to the alighting place estimation unit 104.

The alighting place estimating unit 104 is a means for estimating the alighting place where the user will alight based on the boarding place information and the behavior information. The alighting location estimating unit 104 analyzes the user's movement tendency by means of transportation, for example, based on the user's boarding and alighting history information and its date. For example, the alighting point estimating unit 104 extracts the alighting point where the vehicle frequently gets off when boarding the vehicle from a specific boarding point, based on the boarding and alighting history information. Then, based on the extracted information on the alighting place, the alighting place estimating unit 104 estimates that when the vehicle gets on the vehicle at a specific alighting place, the vehicle will get off at that alighting place. In addition, if you get off at the same getting off point multiple times (more than a predetermined number of times) on a specific day of the week or on a specific date, the getting off point estimation unit 104 estimates that you will get off at the same getting off point on that day of the week or on that date. do. Further, the alighting place estimating unit 104 may estimate the alighting place based on the user's schedule information, or may estimate the alighting place based on both the boarding history information and the user's schedule information. I don't mind. The alighting place estimation unit 104 outputs information on the estimated alighting place to the distribution unit 105.

The distribution unit 105 is a means for distributing recommended information around the estimated drop-off location. When the information on the estimated drop-off location is input, the distribution unit 105 distributes recommended information linked to the drop-off location from the storage device 505 to the user terminal 200. In this case, the distribution unit 105 may distribute only recommended information of categories registered in the user terminal 200 in advance.

Further, when the distribution unit 105 has acquired the user's schedule information, the distribution unit 105 may change the recommended information to be distributed depending on the user's destination. For example, when the user's destination is a tourist spot, the distribution unit 105 distributes event information about the tourist spot, when the user's destination is a recreational area, it distributes information on hidden spots, and when the user's destination is a shopping area, the distribution unit 105 distributes event information about the tourist spot. In this case, you may distribute benefit information such as coupons that can be used at the store. Furthermore, the distribution unit 105 may change the recommended information to be distributed depending on the day of the week, time of day, or weather. For example, if the products or services offered at a store vary depending on the day of the week or time of day, the distribution unit 105 sends information about the products or services offered on the day of the week or time of day when the user's boarding of transportation is detected. may be distributed. Further, the distribution unit 105 may distribute recommendation information performed outdoors when the weather is good, and recommendation information performed indoors when the weather is bad.

FIG. 3 is an example of a screen on which recommended information around the estimated drop-off location is distributed in the first embodiment. As shown in FIG. 3, the distribution unit 105 distributes recommended information around A station as the estimated alighting place. The recommended information displayed on the screen of FIG. 3 is recommended information to which a gourmet category has been added, and is a coupon for a restaurant. The distribution unit 105 may transmit the recommended information to the user's email address, or may distribute it through a dedicated application program.

The operation of the information distribution apparatus 100 configured as described above will be explained with reference to the flowchart of FIG. 4.

FIG. 4 is a flowchart showing an overview of the operation of the information distribution device 100 in the first embodiment. Note that the processing according to this flowchart may be executed based on program control by the processor described above.

As shown in FIG. 4, the boarding detection unit 101 first detects boarding of a user on a transportation facility based on the boarding information recorded on the transportation card (step S101). Next, the boarding location acquisition unit 102 obtains boarding location information of the means of transportation (step S102). Next, the behavior information acquisition unit 103 acquires the user's behavior information (step S103). Next, the alighting place estimating unit 104 estimates the alighting place where the user will alight based on the boarding place information and the behavior information (step S104). Finally, the distribution unit 105 distributes the recommended information around the estimated drop-off place to the user terminal 200 (step S105). The information distribution device 100 repeats the process according to this flowchart every time it detects that a user is boarding a transportation facility. With this, the information distribution device 100 ends the information distribution operation.

In the information distribution device 100 according to the present embodiment described above, the alighting point estimating section 104 estimates the alighting point at which the user will get off the vehicle based on the boarding point information and the behavior information, and the distributing section 105 estimates the alighting point at which the user will get off the vehicle based on the boarding location information and the behavior information. Recommended surrounding information is distributed to the user terminal 200. Therefore, it is possible to distribute recommended information not only to the location where the user gets on and off the vehicle.

[Modification of first embodiment]
Next, a modification of the first embodiment of the present disclosure will be described, focusing on the differences from the first embodiment. In the first embodiment, the boarding information includes the boarding location information of the user. That is, when the ride detection unit 101 receives boarding information of the user to the transportation facility from the transportation server, the boarding location acquisition unit 102 acquires the user ID and the user's boarding location information included in the boarding information. did. On the other hand, in a modification of the first embodiment, when the boarding detection unit 101 receives boarding information of the user to the transportation facility from the transportation server, the boarding location acquisition unit 102 detects information included in the boarding information. The location information of the user terminal 200 linked to the user ID is acquired as the boarding location information. The boarding location acquisition unit 102 obtains location information of the user terminal 200 using, for example, position information based on GPS (Global Positioning System), and uses the acquired location information as boarding location information. Next, similarly to the first embodiment, the alighting point estimation unit 104 estimates the alighting place where the user will get off based on the boarding place information and the behavior information, and the distribution unit 105 estimates the alighting place around the estimated alighting place. Deliver recommended information. Note that when acquiring location information from the user terminal 200, it is assumed that the user terminal 200 is set in advance to permit the transportation server to acquire the location information of the user terminal 200.

[Second embodiment]
Next, a second embodiment of the present disclosure will be described in detail with reference to the drawings. Hereinafter, a description of content that overlaps with the above description will be omitted to the extent that the description of this embodiment is not unclear. As with the computer device shown in FIG. 2, the functions of each component in each embodiment of the present disclosure can be realized not only by hardware, but also by a computer device and software based on program control.

FIG. 5 is a block diagram showing the configuration of the information distribution device 110 according to the second embodiment of the present disclosure. With reference to FIG. 5, an information distribution device 110 according to the second embodiment will be described, focusing on the parts that are different from the information distribution device 100 according to the first embodiment. The information distribution device 110 according to the second embodiment includes a boarding detection section 111, a boarding place acquisition section 112, a behavior information acquisition section 113, a boarding route estimation section 114, an alighting point estimation section 115, a selection section 116, and a distribution section 117. Be prepared. The information distribution device 110 according to the second embodiment differs in configuration from the first embodiment in that it includes a boarding route estimation section 114 and a selection section 116. Another difference from the first embodiment is that the distribution unit 117 distributes recommended information of the category selected by the selection unit 116. Note that the boarding detection unit 111, boarding location acquisition unit 112, and behavior information acquisition unit 113 of the second embodiment are basically the same in configuration as the corresponding configurations of the first embodiment, so descriptions thereof will be omitted here. .

The boarding route estimating unit 114 is a means for estimating the boarding route on which the user will board based on the boarding location information acquired by the boarding location acquisition unit 112. For example, if the boarding location indicated by the boarding location information is a boarding location such as a terminal station or a bus terminal where passengers can ride on multiple routes (for example, three or more routes), the boarding route estimating unit 114 uses the user's location information. Estimate the route you will take based on your behavior history. The boarding route estimating unit 114 may specify the user's location information based on the GPS location information of the user terminal 210. Further, the boarding route estimating unit 114 may identify the user's position information using an imaging device installed at a terminal station, etc., or may identify the position information of the user using short-range wireless communication between the user terminal 210 and the station or bus terminal. The identification may also be based on the radio wave intensity generated by wireless communication with a communication device located inside the device. The riding route estimating unit 114 estimates that the user will board the route that stops at the platform or stop closest to the obtained position of the user. Further, the boarding route estimating unit 114 analyzes the user's tendency to ride the transportation system, for example, based on the user's boarding and alighting history information and the date. For example, based on boarding and alighting history information, if there is a route that the rider frequently rides when using a specific boarding location, the boarding route estimating unit 114 estimates that the rider will board the route. Further, if the rider is riding on a specific route on a specific day of the week or on a specific date, the boarding route estimating unit 114 estimates that the rider will be riding on that route on that day of the week or on that date.

The alighting place estimating unit 115 estimates the alighting place by taking into consideration information on the boarding route estimated by the boarding route estimating unit 114. In other words, the alighting point estimating unit 115 estimates a station on the estimated route or a disembarking point where the user often transfers at that station. For example, based on the boarding and alighting history information and the estimated boarding route, the alighting location estimating unit 115 counts the number of times the boarding station is included in the estimated boarding route and excludes the boarding location indicated by the boarding location information, and The station where the number of times is the highest during the most recent predetermined period may be estimated as the alighting point. Further, the alighting point estimating unit 115 may estimate the alighting point by analyzing the user's riding tendency on the estimated boarding route based on the user's boarding and alighting history information and the date.

The selection unit 116 is a means for selecting a category of recommended information to be distributed based on the user's purchasing behavior history. The purchase behavior history includes the purchase history of products actually purchased by the user or the viewing history of products viewed on an EC (Electronic Commerce) site. The selection unit 116 selects categories that are frequently purchased or viewed by users. If the user has previously selected a category for distributing recommended information, the selection unit 116 selects that category.

The distribution unit 117 distributes recommended information of the selected category around the drop-off place to the user terminal 210. The timing at which the distribution unit 117 distributes to the user terminal 210 may be the time when the user is at the boarding point, or the timing when the user is boarding the transportation facility. Furthermore, while the user is riding on the route estimated by the boarding route estimation unit 114, the distribution unit 117 may distribute recommended information around stations and stops along the route.

Next, the operation of the information distribution device 110 will be explained with reference to the flowchart shown in FIG. Note that the processing according to this flowchart may also be executed based on program control by the CPU described above.

As shown in FIG. 6, first, the boarding detection unit 111 detects a user's boarding on a transportation facility based on the boarding information recorded on the transportation card (step S201). Next, the boarding location acquisition unit 112 obtains boarding location information of the means of transportation (step S202). Next, the behavior information acquisition unit 113 acquires the user's behavior information (step S203). Next, if the boarding place is a terminal station or a bus terminal (S204; YES), the boarding route estimating unit 114 estimates information on the boarding route on which the user will board (step S205), and then the boarding route estimating unit 115 estimates the alighting point, taking into consideration information on the estimated boarding route (step S206). On the other hand, if the boarding location is not a terminal station or a bus terminal (S204; NO), the alighting location estimating unit 115 estimates the alighting location at which the user will alight based on the boarding location information and behavior information (Step S207). , the flow advances to S208.

Next, the selection unit 116 selects a category of recommended information to be distributed based on the user's purchasing behavior history (step S208). Finally, the distribution unit 117 distributes recommended information of the selected category around the drop-off place to the user terminal 210 (step S209). The information distribution device 110 repeats the process according to this flowchart every time it detects that a user is boarding a transportation facility. With this, the information distribution device 110 ends the information distribution operation.

In the information distribution device 110 in the second embodiment described above, when the boarding place is a terminal station or a bus terminal, the boarding route estimating unit 114 estimates the boarding route on which the user will board. Then, the alighting place estimating unit 115 estimates the alighting place, taking into consideration information on the estimated boarding route. This increases the accuracy of the estimated drop-off location. Further, the distribution unit 117 distributes recommended information of the selected category around the drop-off place to the user terminal 210. This allows information that is of interest to the user to be distributed with priority.

Although the present invention has been described above with reference to each embodiment, the present invention is not limited to the above embodiments. Various changes can be made to the configuration and details of the present invention that can be understood by those skilled in the art within the scope of the present invention.

For example, although a plurality of operations are described in order in the form of a flowchart, the order in which they are described does not limit the order in which the plurality of operations are executed. Therefore, when implementing each embodiment, the order of the plurality of operations can be changed within a range that does not interfere with the content.

100, 110 Information distribution device 101, 111 Boarding detection unit 102, 112 Boarding location acquisition unit 103, 113 Behavior information acquisition unit 104, 115 Alighting location estimation unit 105, 117 Distribution unit 114 Boarding route estimation unit 116 Selection unit 200, 210 Utilization administrator terminal 300, 310 administrator terminal 500 computer device 501 CPU
502 ROM
503 RAM
504 Program 505 Storage device 506 Recording medium 507 Drive device 508 Communication interface 509 Input/output interface 510 Bus

Claims (8)

Riding detection means for detecting boarding of a user on a transportation facility based on recording of boarding information on a transportation card having a ticket function;
Boarding location acquisition means for acquiring boarding location information of the transportation facility;
a behavior information acquisition means for acquiring behavior information of the user; an alighting point estimating means for estimating the alighting point at which the user will alight based on the boarding point information and the behavior information;
An information distribution device comprising: distribution means for distributing recommended information around the estimated drop-off place. The information distribution device according to claim 1, wherein the behavior information includes either boarding/alighting history information or schedule information of the user. Further comprising a boarding route estimating means for estimating a boarding route on which the user will board based on the boarding location information,
3. The information distribution device according to claim 1, wherein the alighting point estimating means estimates the alighting point at which the user alights, taking into account information about the estimated boarding route. The information distribution device according to claim 3, wherein the boarding route estimating means estimates the boarding route based on position information of the user when boarding of the user on a transportation facility is detected. The information distribution device according to claim 3, wherein the boarding route estimating means estimates the boarding route based on boarding and alighting history information of the user. further comprising a selection means for selecting a category of the recommended information to be distributed based on the purchasing behavior history of the user;
The information distribution device according to claim 1, wherein the distribution means distributes recommended information of the selected category. Detects a user's boarding of a transportation facility based on the recording of boarding information on a transportation card equipped with a ticket function,
Obtain the boarding location information of the transportation facility,
Obtain behavioral information of the user,
Estimating a drop-off place where the user will get off based on the boarding place information and the behavior information,
A boarding information distribution method that distributes recommended information around the estimated drop-off location. Detects a user's boarding of a transportation facility based on the recording of boarding information on a transportation card equipped with a ticket function,
Obtain the boarding location information of the transportation facility,
Obtain behavioral information of the user,
Estimating a drop-off place where the user will get off based on the boarding place information and the behavior information,
A program that causes a computer to distribute recommended information around the estimated drop-off location.

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