JP2023080889A - Common infrastructure system and common infrastructure program - Google Patents

Abstract

To provide a common infrastructure system and a common infrastructure program for easily providing various services to individual users of means of transportation.SOLUTION: A common infrastructure system includes a device interface, a network communication unit, a pass-through determination unit, and an advertisement determination unit. The device interface communicates with a traffic service device to be used for a service of means of transportation. The network communication unit communicates with a service provider that is different from a business operator of the means of transportation. The pass-through determination unit transmits, when receiving identification information read from a medium by the traffic service device through the device interface, information indicating whether to permit using the means of transportation based on ticket information held by a user identified with identification information received from the traffic service device, to the traffic service device. The advertisement determination unit selects an advertisement to be provided to the user from among advertisements requested by the service provider that communicates through the network communication unit, and causes a display unit of the traffic service device to display the selected advertisement.SELECTED DRAWING: Figure 1

Description

Embodiments of the present invention relate to common infrastructure systems and common infrastructure programs.

2. Description of the Related Art Transportation facilities such as railways operate a station service system that executes station service such as ticket examination using tickets or IC cards issued to individual users. The conventional station service system is a local system composed of station service equipment including ticket gates installed by each railway company. For this reason, conventional station service systems require large capital investments by individual railway companies to update existing station service equipment and systems or to install new station service equipment.

On the other hand, service providers such as restaurants, tourist facilities, and amusement facilities around stations are demanding to actively provide services to users of transportation facilities. For example, there is a demand for service providers to promote the use of services by showing advertisements or distributing coupons by narrowing down targets according to the characteristics of users of transportation facilities.

However, since the conventional station service system is a system locally operated by each railway company, it is difficult to provide advertisements according to the characteristics of users and convenience of service providers. For example, in conventional station service systems, there is a system in which transportation operators display advertisements requested in advance by service operators at ticket gates. However, there is a problem that it is difficult to appropriately select and display the advertisements.

JP 2017-167612 A

SUMMARY OF THE INVENTION It is an object of the present invention to provide a common platform system and a common platform program capable of providing advertisements suitable for individual users of transportation facilities in order to solve the above-described problems.

According to an embodiment, the common base system has a device interface, a network communication unit, a traffic determination unit, and an advertisement determination unit. The equipment interface communicates with transportation service equipment used in the service of the transit agency. The network communication unit communicates with a service provider different from the transportation operator. When the traffic business device receives the identification information read from the medium by the device interface, the passage determination unit determines whether or not to use the transportation system based on the ticket information held by the user identified by the identification information received from the traffic business device. Notifies the indicated information to the traffic business equipment. The advertisement determination unit selects an advertisement to be provided to the user of the transportation business equipment from advertisements requested by the service provider communicating with the network communication unit, and displays the selected advertisement on the display of the transportation business device.

FIG. 1 is a block diagram schematically showing a configuration example of a common platform as a common base system according to an embodiment. FIG. 2 is a flowchart for explaining the flow of processing for registering and distributing an advertisement requested by a service provider on a common platform as a common base system according to the embodiment. FIG. 3 is a flowchart for explaining the flow of processing when a user uses a ticket gate as an example of station service equipment managed by a common platform as a common base system according to the embodiment. FIG. 4 is a flowchart for explaining the flow of processing when using coupons included in advertisements provided to users by the common platform as the common base system according to the embodiment.

Embodiments will be described below with reference to the drawings.
FIG. 1 is a conceptual diagram showing a configuration example of a common platform 10 as a common base system according to an embodiment.
The common platform 10 is a system that executes data processing of information related to operations in transportation facilities such as railways and buses, and also executes processing that assists service providers other than transportation facilities in providing services. That is, the common platform 10 is a system for providing not only services in transportation facilities such as railways and buses, but also services by service providers other than transportation facilities.

For example, the common platform 10 manages information related to operations such as ticket examination operations in transportation facilities. A transit agency using the common platform 10 may be multiple transit operators. Transport companies that use the common platform 10 include a railway company that uses transportation business equipment to perform station duties, and a bus company that processes boarding and disembarking of passes using ticket processing machines. It should be noted that the following description of the present embodiment is based on the assumption that the transportation facility is mainly a railway operator.

Moreover, the number of service providers other than transportation facilities that use the common platform 10 may be plural, and is not limited to a specific provider. A service provider that uses the common platform 10 is assumed to be a provider that provides services in cooperation with transportation facilities. For example, a service provider using the common platform 10 is assumed to be a provider that operates restaurants, accommodation facilities, tourist facilities, museums, art galleries, amusement facilities, and the like. Also, the service provider using the common platform 10 may be a business operator that operates taxis, rental cycles, or rental cars that are used by station or pass users.

The common platform 10 is composed of a computer, a storage device, an interface device, and the like. The common platform 10 may be realized by a server device including a processor, various memories, various interfaces, etc., or may be realized by combining a plurality of server devices, a plurality of interface devices, and a plurality of storage devices. good.

In the configuration example shown in FIG. 1, the common platform 10 has processing functions such as a business processing unit 21, a payment processing unit 22, an income processing unit 23, an information processing unit 24, and the like. These processing functions are realized by a processor executing a program stored in memory by one or a plurality of server devices constituting the common platform 10 .

In the configuration example shown in FIG. 1, the common platform 10 includes each business (station service) equipment 111 of each transportation facility, systems 11 (11A, 11B, 11C) of each transportation operator, a settlement operator system 12, a user terminal 13, communicate with the service provider system 14 and the like. The common platform 10 has communication interfaces such as a device interface (I/F) 20 and a network communication unit 26 .

The device interface 20 is an interface for communicating with each device (transport business device) 111 (111A, 111B, . . . , 111a) used in each transportation facility. The network communication unit 26 also has an interface (communication unit) for communicating with external devices such as the service provider system 14 and the user terminal 13 via the network. Also, the payment processing unit 22 includes a communication interface for communicating with the payment operator system 12 .

The work processing unit 21 executes work processing (station work processing) as work (station work) according to the information acquired from the device. The business processing unit 21 executes data processing related to station service based on information acquired from the transportation business equipment via the equipment interface 20, and transmits the processing result to the transportation business equipment.

In the configuration example shown in FIG. The passage determination unit 211 performs passage determination as an example of station service processing. The passage determination unit 211 determines whether or not to pass through the ticket gate (or get on and off) based on the identification information read by the ticket gates 111A, 111B, . . .

Ticket gates 111A, 111B, . be. The ticket processing machine 111a is installed at a bus boarding/alighting entrance or the like, and is a transportation business device that performs ticket checking or fare adjustment work for users getting on and off the bus. In this embodiment, traffic business equipment such as ticket gates 111A, 111B, .

For example, the ticket gates 111A, 111B, . That is, the ticket gate 111A (111B, . . . ) reads information including identification information for specifying the user from the medium presented by the user.

The medium presented by the user may be any medium from which the identification information of the user can be read by the ticket gates 111A, . For example, the medium presented by the user may be a mobile terminal such as a smartphone, an IC card such as a credit card, or a ticket with information including identification information printed on the face of the ticket. Also good.

For example, when the medium presented by the user is a mobile terminal having a display unit, the mobile terminal displays code information including identification information on the display unit. The ticket gates 111A, 111B, . . . , the ticket processing machine 111a, and the processing terminal 15 are provided with a reader for optically reading code information including identification information displayed by the portable terminal presented by the user. For example, if the medium presented by the user is a non-contact IC card such as a credit card or a portable terminal having functions equivalent to the non-contact IC card, the ticket gates 111A, 111B, . . . The processing terminal 15 is configured to have a reader for reading data including user identification information from a non-contact IC card presented by the user by non-contact communication.

The passage determination unit 211 acquires the identification information read by the ticket gate 111A, and identifies the user based on the identification information read by the ticket gate 111A. The passage determination unit 211 selects the ticket gate where the ticket gate 111A is installed based on information about the ticket owned by the specified user (hereinafter also referred to as ticket information) and the entry/exit history of the user. Judge whether or not the passage is permitted. The passage determination unit 211 notifies the ticket gate 111A of the passage determination result, thereby causing the ticket gate 111A to control the passage of the user.

The advertisement determination unit 212 determines advertisements suitable for users who use traffic business equipment such as the ticket gates 111A, 111B, . . . and the ticket processing machine 111a. For example, the advertisement determination unit 212 selects a plurality of advertisements registered in an advertisement database 253 (to be described later) based on information about the user specified by the identification information read by the transportation equipment such as a ticket gate. determine which advertisements are suitable for the user; The advertisement determination unit 212 displays an advertisement determined to be provided to the user of the traffic business equipment such as a ticket gate on the display of the traffic business equipment. Further, the advertisement determination unit 212 may perform control for distributing to the user terminal 13 the advertisement determined to be provided to the user of the traffic business equipment such as the ticket gate or the coupon related to the advertisement. .

The settlement processing unit 22 executes settlement processing by communicating with the settlement operator system 12 . For example, the payment processing unit 22 executes payment processing associated with payment of a ride fare based on the processing result of the business processing unit 21 by communicating with the payment operator system 12 . The settlement processing unit 22 also executes settlement processing generated by the processing of the information processing unit 24 to be described later by communicating with the settlement operator system 12 .

The income processing unit 23 executes income processing for managing income for each transportation company. The income processing unit 23 manages the fare paid by the user to each transportation company. The income processing unit 23 has an interface corresponding to the system 11 of each transportation company. The income processing unit 23 notifies each transportation facility of information such as the income of each transportation company through the interface for each transportation facility.

The information processing section 24 executes various types of information processing. For example, the information processing unit 24 executes information processing for providing services provided by service providers to users. In the configuration example shown in FIG. 1 , the information processing section 24 has an authentication section 241 , a ticket management section 242 and an advertisement management section 243 .

The authentication unit 241 functions as a ticket authentication unit that authenticates the ticket held by the user. The authentication unit 241 acquires information read by the processing terminal 15 of the service provider from the medium presented by the user. The authentication unit 241 identifies the user by identification information included in the information read from the medium, and identifies the ticket owned by the identified user.

The ticket management unit 242 manages information on tickets planned by service providers. For example, the ticket management unit 242 manages a package ticket that includes a ticket for using a transportation system operated by a transportation business operator and a ticket for using a service provided by a service business operator. The service provider plans a plan ticket in which the ticket for the service is combined with the passenger ticket of the transportation provider. The ticket management unit 242 manages special tickets planned by service providers in response to requests from service providers.

The advertisement management unit 243 manages information regarding advertisements provided by service providers. For example, the advertisement management unit 243 receives and manages various advertisements that each service provider connected to the common platform 10 wants to provide. The advertisement management unit 243 receives and manages advertisements from service providers at any time. The advertisement management unit 243 also manages conditions set by the service provider for advertisements requested by the service provider. For example, as conditions for providing advertisements, characteristics of the user, usage status of means of transportation (location, time, entry/exit status, etc.), or environmental information (for example, weather, etc.) are set.

The storage unit 25 stores various information. The storage unit 25 is composed of one or more storage devices. The storage unit 25 stores data and the like used for various processes by the information processing unit 24 . In the configuration example shown in FIG. 1 , the storage unit 25 has a user database 251 , a ticket database 252 and an advertisement database 253 .

The user database 251 stores information about users. The user database 251 stores various types of information in association with identification information for each individual user. For example, the authentication unit 241 identifies the user of the identification information read from the medium by the processing terminal 15 based on the identification information of the user registered in the user database 251 .

The ticket database 252 stores information about various tickets. The ticket database 252 stores information on tickets managed by the ticket management unit 242 . In this embodiment, the ticket database 252 stores information on tickets provided by service providers managed by the ticket management unit 242 .

For example, the ticket management unit 242 registers in the ticket database 252 a special ticket planned by the service provider. Each time a user purchases a special ticket, the ticket management unit 242 associates information indicating the special ticket with the identification information of the user who purchased the special ticket and registers them in the ticket database 252 . The authentication unit 241 identifies a coupon held by a user identified by identification information read from a medium by the processing terminal 15 .

The advertisement database 253 stores information regarding various advertisements. Advertisement database 253 stores information on advertisements managed by advertisement management unit 243 . In the present embodiment, the advertisement database 253 stores advertisements received by the advertisement management unit 243 from service providers and conditions for providing the advertisements in association with each other as information on advertisements. For example, the advertisement management unit 243 registers, in the advertisement database 253, the advertisement requested by the service provider and the conditions for providing the advertisement to the user.

Further, the storage unit 25 may store data used for processing by the business processing unit 21 and the like. For example, the storage unit 25 may store fare data indicating the fare of a transportation system used by the traffic determination unit 211 for traffic determination in the transportation system.

The network communication unit 26 is an interface that communicates with external devices via a network. In the configuration example shown in FIG. 1 , the common platform 10 communicates with a system (service provider system) 14 operated by a service provider and a processing terminal 15 via a network communication unit 26 . Also, the common platform 10 communicates with the user terminal 13 such as a portable terminal possessed by the user through the network communication unit 26 .

Next, an example of information stored in the user database 251 of the storage unit 25 in the common platform 10 will be described in detail.
The user database 251 stores information such as personal information, payment information, ticket information, and entrance/exit information for each user (registrant).
Personal information includes identification information of registrants (users), authentication information (password, biometric information), advertisement distribution destination (e-mail address, etc.), name, gender, age, date of birth, address, telephone number, etc. is. As personal information, information such as main stations used, hobbies, and services of interest may be registered as arbitrary registration items.

Personal information is information registered in advance by a user who uses the common platform 10 . For example, personal information is registered (stored) in the user database 251 by the user operating the user terminal 13 according to a predetermined procedure. The user terminal 13 may be any terminal device that can communicate with the common platform 10 via a network, such as a personal computer or a mobile terminal (smartphone, mobile phone, tablet PC). Further, the user's personal information may be registered in the user database 251 using, for example, station equipment (ticket vending machine, registration device, etc.) installed at a station or the like. Also, the personal information may be registered in the user database 251 using a device operated by a station staff member.

The settlement information is information indicating a settlement method for settlement of fees, such as fares, that accompany entry and exit. For example, the payment information may be credit card information, account information for debiting charges, or information indicating the balance of the amount prepaid for payment. It can be.

The held ticket information is information on tickets (passenger tickets, commuter passes, special tickets, etc.) and coupons held by users as registrants. The ticket to be registered as the held ticket information may be information indicating electronic money for transportation system for paying the toll according to the payment information, or may be a ticket purchased each time. When a user purchases a special ticket planned by a service provider, the user database 251 stores information related to the purchased special ticket as information on the tickets owned by the user. Furthermore, when a user acquires a coupon created as an advertisement by a service provider, information relating to the coupon acquired by the user is stored in the user database 251 as ticket holding information of the user.

The entry/exit information is information indicating the entry/exit of a station or the boarding/alighting of a bus or train for each user. The entrance/exit information includes, for example, entrance/exit stations (boarding/alighting locations), entrance/exit dates, entrance/exit directions, and payment status as information indicating history of entrance/exit (boarding/alighting). As the entry/exit information, an entry/exit station (boarding/alighting place), entry/exit date/time, entry/exit direction, and payment status are registered in order as a use history for one case.

The entry/exit station is information indicating an entry station or an exit station. The entry/exit date and time is information indicating the date and time of entry or exit. The entry/exit direction is information indicating whether the passage direction of the passage is the entry direction (entry into the station premises) or the exit direction (exit from the station premises). The settlement status is information indicating whether or not the charge settlement processing for the entry/exit concerned has been completed. For example, the settlement status is registered as an initial value of "unpaid", and is updated to "completed" after the settlement process.

Next, an example of information stored in the ticket database 252 of the storage unit 25 in the common platform 10 will be described in detail.
As described above, the ticket database 252 stores information on tickets managed by the ticket management unit 242 . A service provider prepares (plans) a set ticket (planning ticket) in which a transportation ticket and a ticket for a service provided by the service provider are set. If the event ticket created by the service provider is a ticket that can be sold, the ticket management unit 242 registers information about the event ticket in the ticket database 252 .

The common platform 10 permits the sale of special tickets in which tickets for services provided by the service provider are combined with transportation tickets approved in advance by the transportation provider. The ticket management unit 242 communicates with the service provider system 14 via the network communication unit 26 and accepts an application to sell a new event ticket created by the service provider. The ticket management unit 242 examines the contents of the applied plan ticket, and registers information about the plan ticket in the ticket database 252 when the sale of the plan ticket is permitted. After registering the event ticket in the ticket database 252, the ticket management unit 242 manages information about the user who purchased the event ticket.

The common platform 10 may accept the event tickets created by the service provider and sell the accepted event tickets on a network such as the Web. In this case, the ticket management unit 242 registers the plan ticket in the ticket database 252 and sells the plan ticket registered in the ticket database 252 on the network. The ticket management unit 242 communicates with the user terminal 13 via the network communication unit 26, and uses the payment processing unit 22 to settle the price of the special ticket for the user who operates the user terminal 13. sell tickets. The ticket management unit 242 registers the information about the sold special ticket in the user database 251 as the ticket holding information of the user.

Also, the ticket prepared by the service provider may be sold by the service provider after being registered by the common platform 10 . In this case, after registering the event ticket in the ticket database 252, the ticket management unit 242 acquires information indicating the user who sold the event ticket from the service provider, and stores the information about the event sold by the user as the held ticket information of the user. Information about the ticket is registered in the user database 251 .

Next, an example of information stored in the advertisement database 253 of the storage unit 25 in the common platform 10 will be described in detail.
As described above, the advertisement database 253 stores information regarding advertisements managed by the advertisement management unit 243 . The service provider creates advertisements to be provided to transportation users at arbitrary timing. Advertisements created (requested) by service providers may include advertisements for promoting the use of services provided by the service provider, advertisements for promoting the sale of special tickets planned by the service provider, and the like.

Also, the advertisement created by the service provider may be an advertisement including a coupon that provides a discount or privilege for using the service. The service provider may set the conditions for providing advertisements (characteristics of users targeted for providing advertisements, time and place for providing advertisements, methods of providing advertisements, etc.) for advertisements to be created.

The advertisement management unit 243 communicates with the service provider system 14 via the network communication unit 26 and accepts requests for advertisements created by the service provider. The advertisement management unit 243 examines the content of the requested advertisement, and if the content of the advertisement can be provided, registers the information about the advertisement (the content of the advertisement and the conditions of the advertisement) in the advertisement database 253. do. After the advertisement is registered in the advertisement database 253, the advertisement management unit 243 manages information about the user who purchased the special ticket.

The common platform 10 displays advertisements registered in the advertisement database 253 on traffic business equipment such as ticket gates connected to the equipment interface 20 . For example, the advertisement determination unit 212 of the common platform 10 provides information such as user characteristics (personal information), time zone, location, transportation usage status, weather, etc. from multiple advertisements registered in the advertisement database 253. Select an advertisement to be displayed on the transportation equipment.

Also, the common platform 10 may transmit the advertisement registered in the advertisement database 253 to the communicating user terminal through the network communication unit 26 . For example, the advertisement management unit 243 of the common platform 10 selects from a plurality of advertisements registered in the advertisement database 253 according to information such as user characteristics (personal information), time zone, location, transportation usage status, weather, etc. Advertisements to be distributed to users are selected, and the selected advertisements are distributed to advertisement distribution destinations set in advance by each user. Further, the advertisement management unit 243 may distribute information about coupons among the advertisements registered in the advertisement database 253 to the user according to access from the user terminal.

Next, processing for registering and distributing advertisements created by service providers in the common platform 10 according to the embodiment will be described.
FIG. 2 is a flowchart for explaining the flow of processing for registering an advertisement created by a service provider in the common platform 10 according to the embodiment.
First, the service provider creates advertisements to be provided to users of transportation facilities and the like. Here, the service provider also sets advertisement conditions for the created advertisement. The service provider who created the advertisement connects to the common platform 10 through the service provider system 14 .

The common platform 10 communicates with the service provider system 14 through the network communication unit 26 . The service provider system 14 connected to the common platform 10 for communication transmits a request for registration of the created advertisement to the common platform 10 . In the common platform 10, the advertisement management unit 243 receives advertisement requests from service providers at arbitrary timing.

When the advertisement management unit 243 receives an advertisement request from the service provider (ST11, YES), the service provider system 14 communicated by the network communication unit 26 sends information regarding the advertisement such as advertisement contents, advertisement conditions, and coupons. Information (advertisement information) is acquired (ST12).

When the information about the requested advertisement is obtained, the advertisement management section 243 examines whether or not the contents of the advertisement can be provided to the user (ST13). For example, the common platform 10 predefines guidelines for advertisements that can be provided. In this case, the advertisement management unit 243 determines whether or not the advertisement requested by the service provider has content that can be provided to the user based on the advertisement guideline.

When it is determined that the advertisement requested by the service provider can be provided (ST13, YES), the advertisement management section 243 registers information on the advertisement determined to be available in the advertisement database 253 (ST14).
If it is determined that the advertisement requested by the service provider cannot be provided (ST13, NO), the advertisement management section 243 notifies the service provider that the requested advertisement cannot be provided, and proceeds to ST15. .

After registering the information about the advertisement in the advertisement database 253, the advertisement management unit 243 determines whether or not there is an advertisement to be distributed to the advertisement distribution destination preset by the user among the advertisements registered in the advertisement database 253. (ST15). As described above, advertisement conditions are set in the advertisement information registered in the advertisement database 253 . Therefore, the advertisement management unit 243 periodically confirms whether or not there is an advertisement that satisfies the conditions for distribution to the user.

If there is an advertisement to be distributed to the user (ST15, YES), the advertisement management unit 243 selects the user to whom the child advertisement is to be distributed, and distributes the advertisement to the selected user's advertisement distribution destination (ST16). . For example, advertisements distributed to users include coupons that can be used when using services provided by service providers. As a result, the user can receive advertisements that may include coupons provided by the service provider at any timing.

Next, a description will be given of the processing when the user uses the traffic business equipment managed by the common platform 10 according to the embodiment.
FIG. 3 is a flowchart for explaining the flow of processing when a user passes through a ticket gate as an example of traffic business equipment managed by the common platform 10 according to the embodiment.
The ticket gate 111A is connected to the common platform 10 via the equipment interface 20. FIG. A ticket gate 111A connected to the common platform 10 reads information including identification information from a medium presented by a user who is about to pass through the ticket gate. The ticket gate 111A transmits to the common platform 10 the information read from the medium presented by the user.

In the common platform 10, when the device interface 20 receives information read from the medium by the ticket gate 111A, the business processing unit 21 extracts user identification information included in the information read from the medium by the ticket gate 111A. When the identification information of the user is acquired (ST21, YES), the business processing unit 21 searches the user database 251 for the identification information and identifies the information regarding the user of the identification information (ST22). For example, the business processing unit 21 identifies the ticket holding information associated with the identification information in the user database 251 .

When the information about the user of the identification information is identified, the business processing unit 21 causes the passage judgment unit 211 to execute passage judgment based on the ticket held by the user (ST23). The passage determination unit 211 determines whether or not the ticket gate 111A is permitted to pass, based on the ticket (ticket information) held by the user registered in the user database 251 and the entry/exit information. For example, the passage judgment unit 211 judges whether or not passage is possible using a toll payment using transportation electronic money, a commuter pass, or a special ticket purchased by the user. The business processing unit 21 notifies the ticket gate 111A of the determination result of whether or not passage is permitted by the passage determining unit 211 (ST24).

When the user of the identification information read by the ticket gate 111A is specified, the business processing unit 21 determines the advertisement to be displayed on the display 112A of the ticket gate 111A by the advertisement determination unit 212 (ST25). The advertisement determination unit 212 selects an advertisement to be displayed on the display 112A of the ticket gate 111A as an advertisement to be provided to the user from the advertisements registered in the advertisement database 253. FIG.

The advertisement determination unit 212 selects one advertisement to be displayed on the display 112A of the ticket gate 111A based on the conditions of each advertisement and information such as usage history based on the user's personal information. Further, the advertisement determination unit 212 may select an advertisement according to the direction of passage (enter or exit) when passing through the ticket gate 111A. For example, the advertisement determination unit 212 may preferentially select an advertisement about the vicinity of the station when the user exits the ticket gate.

In addition, when the user enters the station through the ticket gate, the advertisement determination unit 212 predicts the departure time at each station from the entry station, and selects an advertisement that matches the predicted departure time at each station. You can do it. As a result, it is possible to timely provide the user with an advertisement that is effective when exiting the station at the ticket gate at the time of entry.

When an advertisement to be displayed on the display 112A of the ticket gate 111A is selected (ST26, YES), the business processing unit 21 displays the advertisement selected by the advertisement determination unit 212 on the display 112A of the ticket gate 111A (ST27). Here, the business processing unit 21 may display an advertisement on the display 112A of the ticket gate 111A when the passage determination unit 211 determines that the user is permitted to pass.

When an advertisement is selected for the display 112A of the ticket gate 111A, or when it is determined that there is no advertisement to be displayed on the display 112A of the ticket gate 111A (ST26, NO), the advertisement determination unit 212 It is determined whether or not there is an advertisement to be distributed to the user (ST28). For example, the advertisement determination unit 212 selects all advertisements to be distributed to the user based on the conditions of each advertisement registered in the advertisement database 253 and information such as the user's personal information and usage history.

If there is an advertisement to be distributed to the user of the ticket gate 111A (ST28, YES), the business processing unit 21 selects the advertisement selected by the advertisement determination unit 212 from the advertisement preset by the user of the ticket gate 111A. It is transmitted to the distribution destination (ST29). Here, the business processing unit 21 cooperates with the ticket management unit 242 and distributes the advertisement to the advertisement distribution destination of the user through the network communication unit 26 .

Also, the advertisement distributed to the user may include a coupon that can be used when using the service provided by the service provider. For example, the business processing unit 21 may distribute a coupon corresponding to the content of the advertisement displayed on the ticket gate 111A to the user's advertisement distribution destination. Thereby, the user can immediately obtain the coupon related to the advertisement displayed at the ticket gate.

When the traffic control and advertisement provision are performed for the user passing through the ticket gate by the above processing, the business processing unit 21 stores the usage history indicating the passage determination result and the advertisement provision result for the user. It is recorded in association with the identification information of the user (ST30). For example, the business processing unit 21 stores the usage history in the user database 251 in association with the identification information of the user. As a result, the common platform 10 can accumulate usage records of each user.

Next, a process for using a coupon included in an advertisement provided to the user by the common platform 10 according to the embodiment will be described.
FIG. 4 is a flowchart for explaining the flow of processing when using coupons included in advertisements provided to users by the common platform 10 according to the embodiment.
The common platform 10 is connected to the processing terminal 15 of the service provider through the network communication unit 26 . A processing terminal 15 connected to the common platform 10 reads the medium presented by the user when the coupon included in the advertisement is used by the service provider. When a user holding a coupon appears, the service provider uses the processing terminal 15 to read information including identification information from the medium presented by the user. The processing terminal 15 transmits to the common platform 10 an authentication request requesting information on coupons that can be used by the service provider together with information read from the medium presented by the user and information indicating the service provider.

In the common platform 10, the authentication section 241 of the information processing section 24 acquires an authentication request received from the processing terminal 15 through the device interface 20 (ST41, YES). The authentication unit 241 extracts the identification information of the user in the information read from the user's medium acquired from the processing terminal 15 together with the authentication request.

The authentication unit 241 determines whether or not the user of the identification information has a coupon that can be used by the service provider (ST42). For example, the authentication unit 241 determines whether or not a coupon that can be used by the service provider is registered in the user database 251 as held ticket information associated with the identification information.

If the user of the identification information does not have a coupon that can be used at the service provider (ST42, NO), the authentication unit 241 allows the user who presented the medium to have a coupon that can be used at the service provider. It is notified to the processing terminal 15 that requested the authentication that it does not have it (ST43), and the series of processing ends. Here, if there is an invalid coupon such as an expired coupon, the authentication unit 241 may notify the processing terminal 15 of the reason for invalidating the coupon.

If the user of the identification information has a coupon that can be used by the service provider (ST42, YES), the authentication unit 241 transmits information indicating the content of the coupon owned by the user to the authentication requester. The processing terminal 15 is notified (ST43). As a result, the processing terminal 15 acquires information indicating the content of the coupon owned by the user who presented the medium from the common platform 10 in response to the authentication request.

When the information on the coupon owned by the user is acquired, the processing terminal 15 allows the use of the coupon owned by the user notified from the common platform 10 . When a service is provided by using a coupon owned by the user, for example, when the user receives a discount by the coupon, the processing terminal 15 indicates the usage history of the service by the user to the common platform 10. Notify information.

When information indicating that the coupon has been used has been received from the processing terminal 15 of the service provider (ST44, YES), the advertisement management section 243 of the common platform 10 determines whether the coupon has been used by the user based on the information from the processing terminal 15. Information such as the history and service usage record is recorded (ST45). For example, the advertisement management unit 243 records that the coupon recorded as the ticket holding information of the user in the user database 251 has been used. In addition, the advertisement management unit 243 may record in the user database 251 information indicating the details of the service used by the user using the coupon.

According to the above processing, the common platform accepts advertisements requested at arbitrary timing by service providers different from transportation providers, and accumulates information about advertisements requested by the service providers in the advertisement database. The common platform selects advertisements that match the user from the advertisement database every time a user who uses the transportation equipment of the transportation system is identified, and displays the selected advertisement on the transportation equipment or distributes it to the user. or

As a result, the common platform according to the embodiment can select and provide advertisements requested by service providers that are not transportation operators to individual users of transportation facilities. We can provide advertising that meets your needs. In addition, as a transportation operator using the common platform, it is possible to promote the use of transportation facilities through advertisements requested by service providers.

For example, a restaurant, which is an example of a service provider, displays specific advertisements that target age, gender, etc. You can ask the common platform to provide it to users who use ticket gates at stations. As a result, restaurants can efficiently attract customers through advertisements according to the mixed state of stores. Furthermore, a restaurant as an example of a service provider can request the common platform to distribute coupons to users targeted by age, gender, etc., in addition to simple advertisements. As a result, restaurants can increase the effect of attracting customers by using coupons.

Also, a taxi company, which is another example of a service company, can request the common platform to provide advertisements and coupons when the number of vacant cars around the station increases. As a result, taxi operators can expect to increase the operating rate of taxis through advertisements and coupons that match the situation.

Each of the processes described above can be executed by some software. For this reason, the above processing can be easily realized by installing and executing several programs for executing the above processing procedures in a remote control device through a computer-readable storage medium storing these programs. For example, the remote control device may install the program by downloading the program via a network and storing the downloaded program. Further, the remote control device may install the program by reading the program from various information storage media and storing the read program.

While several embodiments of the invention have been described, these embodiments have been presented by way of example and are not intended to limit the scope of the invention. These novel embodiments can be implemented in various other forms, and various omissions, replacements, and modifications can be made without departing from the scope of the invention. These embodiments and modifications thereof are included in the scope and gist of the invention, and are included in the scope of the invention described in the claims and equivalents thereof.

DESCRIPTION OF SYMBOLS 10... Common platform, 12... Settlement provider system, 13... User terminal, 14... Service provider system, 15... Processing terminal, 20... Equipment interface, 21... Business processing unit, 22... Settlement processing unit, 23... Income Processing unit 24 Information processing unit 25 Storage unit 26 Network communication unit 111A, 111B Ticket gate 111a Ticket processing machine 211 Passage determination unit 212 Advertisement determination unit 241 Authentication unit 242...Ticket management part, 243...Advertisement management part, 251...User database, 252...Ticket database, 253...Advertisement database.

Claims (7)

a device interface that communicates with transportation service equipment used in transportation service;
a network communication unit that communicates with a service provider that is different from the transportation provider;
When the equipment interface receives the identification information read from the medium by the transportation equipment, it indicates whether or not the transportation can be used based on the ticket information held by the user identified by the identification information received from the transportation equipment. a traffic determination unit that notifies information to the traffic business equipment;
an advertisement determination unit that selects advertisements to be provided to users of the transportation business equipment from among advertisements requested by the service provider communicating by the network communication unit, and displays the selected advertisement on a display of the transportation business equipment;
A common base system with a storage unit that stores an advertisement database that stores information about advertisements;
an advertisement management unit for registering, in an advertisement database, information regarding advertisements requested by the service provider communicating through the network communication unit;
The advertisement determination unit selects an advertisement to be displayed on the display device of the transportation business equipment from advertisements registered in the advertisement database.
The common base system according to claim 1. The advertisement management unit receives advertisement content and advertisement conditions as an advertisement request from the service provider, registers information on advertisement including advertisement content and advertisement conditions in the advertisement database,
The advertisement determination unit selects an advertisement to be displayed on the display of the transportation business equipment based on the conditions of the advertisement.
The common base system according to claim 2. The storage unit further stores a user database that stores user information including user identification information,
The advertisement determining unit identifies user information of the user of the traffic business equipment from the user database, and displays the information on the display of the traffic business equipment in accordance with the identified user information and the acceptance of the advertisement. select ads that let
The common base system according to claim 3. The storage unit further stores a user database that stores user information including user identification information and information indicating a distribution destination of an advertisement addressed to the user,
The advertisement determination unit selects an advertisement to be distributed to a user of the transportation equipment from advertisements registered in the advertisement database,
The advertisement management unit uses the network communication unit to distribute the advertisement selected by the advertisement determination unit to be distributed to the user to the distribution destination of the advertisement addressed to the user.
The common base system according to claim 3. The advertisement management unit further registers information about the advertisement including the coupon in the advertisement database when the advertisement including the coupon is received from the service provider, and the advertisement selected by the advertisement determination unit to be distributed to the user. If a coupon is included in the user database, information indicating the coupon included in the advertisement distributed in association with the user's identification information is registered in the user database.
The common base system according to claim 5. A computer having a network communication unit that communicates with a device interface that communicates with transportation business equipment used for transportation business and a network communication unit that communicates with a service provider different from the transportation business operator,
When the equipment interface receives the identification information read from the medium by the transportation equipment, it indicates whether or not the transportation can be used based on the ticket information held by the user identified by the identification information received from the transportation equipment. Notifying the information to the traffic business equipment,
Selecting an advertisement to be provided to a user of the transportation business equipment from advertisements requested by the service provider communicating by the network communication unit, and displaying the selected advertisement on a display of the transportation business device;
A common base program that makes things happen.

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