KR100702696B1 - Coupon providing method and system using public transportation - Google Patents

Abstract

The present invention stores a coupon information in the electronic payment means of a customer on a public transport, provides a convenient coupon service to the customer, the method and system for providing a coupon using a public transport means that can increase the revenue of the merchant side As related to, by setting the coupon information of the merchants based on the location of each affiliated for each nearby stop, and automatically recorded in the electronic means of payment of the passenger through the terminal of the public transportation that arrived at the stop It is possible to provide coupons without any inconvenience or hassle for users, and merchants can distribute coupons at low cost by using electronic payment processing system built on public transportation. Select coupons from customers near the stores with high probability I can offer, it can be improved as a result of direct advertising effectiveness and revenue growth.

 Public transportation, electronic payment, transportation card, getting on / off terminal, coupon,

Description

Coupon providing method and system using public transportation

1 is a schematic diagram illustrating a concept of a coupon providing service according to the present invention.

2 is a block diagram showing the overall configuration of a coupon providing system according to the present invention.

3 is a flowchart showing the overall flow of the coupon providing method according to the present invention.

4 is a flowchart showing a control procedure of a management center in the coupon providing method according to the present invention.

5 is a flowchart showing a control procedure at the traffic management terminal in the coupon providing method according to the present invention.

6 is a flowchart showing a control procedure on the controller side of public transportation in the coupon providing method according to the present invention.

Explanation of symbols on the main parts of the drawings

110: management device 111: central management server

112: central database 113: traffic management terminal

120: control device for public transportation 121: data transmission and reception unit

122: control unit 123: storage unit

124: screen output unit 125: audio output unit

126: getting off terminal 127: getting off terminal

130: merchant device 131: merchant terminal

132: transportation payment means recognizer 141: transportation payment means

The present invention relates to a method and system for providing a coupon using a public transportation means having a processing function for an electronic payment means, and more particularly, to automatically transmit coupon information to an electronic payment means of a customer who gets on or off the public transportation means. The present invention relates to a method and a system for providing a coupon using public transportation that can provide various services to customers and increase profits of merchants.

In the case of public transportation such as buses and subways, an intelligent traffic information system based on GIS / GPS wireless LAN facilities and an electronic payment system using RFID (Radio Frequency Identification) have been introduced, which are more suitable for customers using public transportation. It offers a lot of convenience.

For example, in the case of the current bus or subway, the announcement of the next stop through the announcement broadcast, and the automatic payment of the transportation charges using the electronic payment means (hereinafter referred to as transportation means) for transportation, cash and change Providing services such as resolving the inconvenience of sending and receiving services is basically performed. In addition, the service that informs customers waiting at the station of the current location and estimated time of arrival of the public transportation is already available on the subway. It is being tried for bus stops.

Currently, in order to provide such a service, individual control devices provided in each public transportation and station, a central server controlling information provision and fee processing centrally, and a connection between the individual control devices and the central server A network system consisting of a wireless communication network is constructed.

However, based on such a system, conventionally, only services directly related to the use of public transportation are provided, and more various services are not provided.

For example, in the current offline store, a leaflet or coupon for printing advertisements, coupons, etc. using a promotion of a store, etc. is printed, and then distributed in places where a lot of people move. In the case of this off-line method, the production and distribution of printed materials is expensive and manpower consumption, and the effect of inducing visits to actual stores is not so great. In the case of linking such advertising or marketing with public transportation, due to the number of daily users of public transportation and the peculiarity of a large number of people gathered in a limited place (ie, in a bus or subway) for a certain period of time, You can get great results.

In this regard, advertisements of nearby offline stores using public transportation have been made in the past, but this is simply performed by exporting an advertisement screen through a display device inside a public transportation via a store or by using a speaker. It was made by one-way delivery such as sending out announcements. Therefore, the existing method was not only a simple name, but also had a problem that the advertising effect is insufficient and it is more difficult to expect to generate revenue from it.

The present invention has been proposed in order to solve the above-mentioned conventional problems, and an object thereof is to automatically record a coupon in an electronic payment means of a customer who gets on / off the public transportation, and provides various services to the customer. It is to provide a method and system for providing coupons using public transportation that can increase profits.

As a construction means for achieving the above object, the present invention provides at least one terminal for reading the data of the electronic traffic payment means to access, or to record the loading or disembarkation related data to the electronic traffic payment means, and the control to control the terminal A method of providing a coupon using a public transportation device having a device, the method comprising: a) storing coupon data of an affiliated store and information related thereto for each stop located on a route on which a public transportation means operates in the control device; B) when the public means of transportation starts running, the control device identifying a stop where the public means of transportation will next stop; C) checking, by the control apparatus, the coupon data set at the confirmed stop and related information, and providing the identified information to be recognized by a passenger in a public transportation means; And d) controlling the terminal to record the identified coupon data in an electronic transportation payment means for accessing the terminal.

In the coupon providing method of the present invention, the step d) is performed until the public transportation stops at the destination and departs.

In addition, in the coupon providing method of the present invention, the step d) is characterized in that it is performed via the getting off terminal to record the getting off information on the electronic transportation payment means.

In addition, the coupon providing method of the present invention, e) when the electronic traffic payment means in the step d), the storage space is preferably further comprises the step of deleting the oldest information of the previously recorded coupon information.

Further, in the coupon information providing method of the present invention, the coupon data recorded in the electronic transportation payment means is an identification value unique to the coupon or the last time of getting off the passenger, wherein the last time of getting off the passenger is coupon data In the case, the coupon may be a coupon that can be used within a set time based on the getting off time.

In addition, the present invention is a control device for public transport means for controlling a terminal which is located in the public transport means for recording or reading data to the electronic transport payment means, and a control device for public transport means mounted to the public transport means within a certain range And a plurality of traffic management terminals connected in a wired or wireless manner to exchange data, and a central management server connected to the plurality of traffic management terminals through a communication network. The method comprising: providing, by the central management server, a website for receiving a request for providing coupon information from an affiliated store through the Internet; Acquiring and registering coupon information including a type of coupon to be provided by the server and a coupon period, an affiliate store name, and location information of the affiliate store when the coupon offer request is confirmed through the website; Selecting, by the server, a stop within a predetermined range from the affiliated store based on the location of the affiliated store, searching for a public transportation stop at the stop, and setting a stop and a public transportation means to provide information for each registered coupon; Transmitting, by the server, information on the registered new coupon and stop and public transportation information to provide the selected information to a traffic management terminal; Classifying, by the traffic management terminal, stop information for providing coupon information and information for each public transportation means, and transmitting the separated coupon information and stop information to a control device of a corresponding public transportation means; And storing the transmitted coupon information and the stop information in the controller of the public transportation means and recording the coupon information in the electronic transportation payment means of the passenger who gets off the coupon information for each stop based on the operation information of the public transportation means. It is characterized by including.

In the coupon providing method according to the present invention, the coupon is a service at the merchant when visiting the merchant within a predetermined time based on the discount coupon used by setting the period and type of service for each merchant, and the last getting off information recorded in the electronic transportation payment means Includes a transit discount coupon to provide.

In addition, the present invention is a coupon providing system using a public transportation means available as an electronic transportation payment means, while issuing and managing a coupon requested by the merchant, passing the issued coupon within a predetermined range based on the merchant A management device provided to the control device of the public transportation means and providing an approval service when the provided coupon is used; It is installed for each public transportation means, receives the coupon information from the management device, stores it, checks the operation position of the public transportation means, and outputs the coupon information for each stop so that the user can recognize it, and records it in the electronic payment means. A plurality of control means for public transportation; And an affiliated store device installed for each affiliated store, reading the coupon information from each electronic payment means, requesting approval to the management device, and outputting an approval result from the management device. Provides a coupon providing system used.

In the coupon providing system of the present invention, the management device, while providing a website for the coupon issuance request of the merchant, when issuance of the coupon is requested through the website, receives and registers the merchant information and coupon information, The registered coupon information is classified by a station located in a predetermined range from a merchant and a public transportation via the corresponding station, and provided to a traffic management terminal managing a corresponding public transportation, and registered when a coupon approval is requested from a merchant device. Comparing with the central management server for processing; A database for storing coupon information registered by the central management server, merchant information and service information for each public transportation means; And a plurality of traffic management terminals installed for each operator of the public transportation means or the end point of the public transportation means and update the coupon information of the control device of each public transportation means according to the coupon information provided from the central management server.
Preferably, the control device of the public transportation means, the data transmission and reception unit for receiving coupon information from the management device, and transmits the flight information unknown / getting off record; A storage unit for storing coupon information received through the data transceiver; Check the driving position of the public transportation means, search the coupon information provided from the next stop in the storage unit, and guides the searched coupon information and electronic payment means for a set time before and after the stop time of the public transportation means A control unit for controlling coupon data recording; An output unit configured to provide the coupon information provided under the control of the controller to be recognized by a passenger of a public transportation means; And a terminal for electronic traffic payment means for recording the coupon data in the electronic traffic payment means under the control of the controller.
Preferably, the merchant device, the electronic traffic payment means for recognizing the electronic traffic payment means, the identifier for the electronic traffic payment means that can read or record data; And transmit the coupon information read from the identifier for the electronic traffic payment means to the management device to request approval, output a response result from the management device accordingly, and delete the approved coupon data for the electronic traffic payment means. It includes a merchant terminal for controlling the recognizer.

Hereinafter, with reference to the accompanying drawings will be described in detail a method and system for providing coupons using the public transportation means of the present invention.

1 is a schematic diagram illustrating a coupon providing service implemented by the present invention, the coupon providing service according to the present invention, the management center 11, transportation means 12, the merchant 13, the user ( 14) by the link between.

In the above, the management center 11 is a part for comprehensively managing the coupon information, as a means for collecting, registering, and distributing coupon information, and collects the loading and discharging records of customers from all public transportation means. For example, it may be implemented as a central management system that performs actual payment. The transportation means 12 is a public transportation means equipped with a control device having an electronic payment processing function, and corresponds to a bus or a subway. In addition, the affiliated store 13 represents any on / offline store that requested the coupon providing service to the management center 11, and in particular, an offline store located around a line via the public transportation means 12 has an advertisement effect and More desirable in terms of monetization effect. Finally, the user 14 refers to a customer who has a means of transportation and uses the means of public transportation 12.

In the above, when the affiliated store 13 requests the coupon to the management center 11, the management center 11 based on the location of the affiliated store 13, to the public transportation means 12 passing through the periphery thereof. The coupon information is provided, and the public transportation means 12 records the coupon information in the transportation payment means of the user 14 who is loading and unloading the coupon information, preferably getting off. When the user 14 presents the means of transportation to the affiliated store 13, the affiliated store 13 approves the corresponding coupon through linkage with the management center 11, and the service presented in the coupon (discount or free). Tasting, etc.) and delete the coupon information from the transportation payment means of the user 14 who received the service.

By the above, the user 14 can automatically receive and store the coupon without great difficulty through the electronic transportation payment means that are already in use, the merchant 13 side is active around the merchant 13 with less cost and effort Or provide a coupon for the user passing through the merchant 13, by providing a coupon to a user with a high availability rather than an unspecified number, it is possible to increase the profitability.

Figure 2 shows a specific configuration of a coupon providing system implemented to provide a coupon providing service according to the present invention, the management center 11 side is provided with a management device 110, the transportation means 12 is a public transport Means control device 120 is provided, the merchant 13 is provided with a merchant device 130, the device (110, 120, 130) is connected through a wired / wireless network, and finally the user 14 is electronic traffic A payment means 141.

The management device 110, upon request of the affiliated store 13, registers the coupon, distributes the registered coupon to the public transportation means 12 passing through a predetermined radius based on the location of the affiliated store 13, As a means for performing an approval process for the use of a registered coupon, provides a website that can be accessed through the Internet to request coupon information providing service, and registers the coupon information of the merchant requested to provide the information through the website And a central management server 111 for distributing the newly registered coupon information by searching for a stop located within a predetermined distance and public transportation means passing through the stop based on the location of the affiliated store, and a plurality of affiliated stores requesting the coupon information providing service. Information, route and stop information by public means of transportation, and coupon information requested by the affiliated store, and the central management server 111 It is connected to the central management server 111 by a database 112 that provides necessary information according to the request, and located by each business place and end point of a public transportation means remote from the central management server 111 and through a communication network. It includes a plurality of traffic management terminal 113 for providing the control device 120 for the public transport means corresponding coupon information provided from the central management server 111, while managing the operation and transportation information of passengers and passengers It is done by

The management device 110 may be extended to perform a payment processing function for a coupon information providing service in connection with a VAN system that performs credit card authorization processing.

In addition, two types of coupons may be issued through the management device 110. The first is a discount coupon issued by a specific merchant for a specific period of time, the coupon information service provider is a public transportation means of passing through the stops around the merchant through the up and down information collected through the traffic management terminal 113 The average utilization rate may be extracted for each time period, and a discount coupon providing service may be provided to the affiliated store 13 based on the information. Only one of these discount coupons must be offered at the same time via public transportation. Therefore, when the provision of the discount coupon is requested from the affiliated store 13, the management device 110 confirms the public transportation passing through the affiliated store, and then, through the traffic management terminal 113 managing the public transportation. The coupon information is transmitted to the public transportation 12. The traffic management terminal 113 is installed at an end point where a public transportation means 12 gathers, a public transportation workplace, or the like, and is provided to the control apparatus 120 for public transportation means of the public transportation means 12 stopped / stopped within a predetermined range. Selective access in a wireless or wired manner, and transmits the coupon information set on the public transportation means (12).

The second coupon is a transit discount coupon, which is a coupon that can be discounted when using the service at the issuing merchant based on the information of the last time of getting off the customer. This coupon uses the time of getting off as the coupon data in the electronic transportation payment means 141 as compared with the discount coupon mentioned above. That is, the merchant 13 confirms the last time of getting off recorded in the electronic transportation payment means 141, so that it can be used when it is within a set service time from the time of getting off. Accordingly, the user 14 accesses the electronic payment processing terminal installed in the public transportation 12 and records the coupon data (getting off time) according to the information visually or aurally provided by the public transportation 12 and gets off. When visiting the designated merchant 13 within the set time, a discount service can be received. In this case, by allowing the bus operator and the affiliated store operator to connect the service that was previously transferred to another public transportation 12 based on the last time of disembarkation, it is possible to transfer based on the last visit time of the affiliated store 13, Increased use of the affiliated store 13 and increased use of the public transportation means 12 can be attained.

The control device for public transportation 120 is to collect the on / off information of each public transportation and to record the coupon according to the present invention in the electronic payment means of transportation, the bus is mounted inside each vehicle, subway In the case, it can be installed in the subway ticket gates to check the actual getting off / getting off. The configuration of the control device 120 is connected to the traffic management terminal 113 in a wired or wireless manner, the data transmission and reception unit 121 for exchanging data, and each of the passengers to record and transfer information In addition to controlling the device, while updating the coupon information of the storage unit 123 according to the new coupon information received from the data transmission and reception unit 121, while providing the coupon information to be provided at the next stop of the public transportation means, The controller 122 controls the coupon data to be recorded in the electronic transportation payment means of the passenger, the storage unit 123 for storing and managing the coupon information under the control of the controller 122, and the control of the controller 122. Therefore, the screen output unit 124 for displaying the coupon information in a text or a picture, the voice output unit 125 for providing the coupon information as a voice under the control of the controller 122, and approached within a predetermined distance It includes a loading / unloading terminal 126, 127 which reads the information recorded in the electronic transportation payment means and records coupon data in the electronic transportation payment means 141 of the passenger.

In the above-mentioned control apparatus for public transportation means 120, the provision of coupon information and the recording of the electronic transportation payment means are carried out after the public transportation means 12 departs from an arbitrary stop and arrives at the next stop before departing. Preferably, the coupon is to be provided at the stop, and it is preferable that one coupon data is recorded from the loading / unloading terminals 126 and 127 during the same period. In particular, it is preferable that the recording of the coupon data is made for the electronic transportation payment means of the passenger who gets off at the getting off terminal 127 because it can predict the range of activity of the passenger in terms of marketing effect.

In addition, when recording the coupon data on the passenger's transportation means 141 in the control device 120, if the storage space of the electronic transportation means 141 is insufficient, it is recorded in the electronic means of transportation means 141 The oldest coupon can be removed from the coupon and the new coupon data can be recorded.

The loading / unloading terminals 126 and 127 recognize the electronic transportation payment means 141 near the passenger at the time of getting on / off, and perform data processing related to the fare calculation, and basically, the reading and writing function for the transportation payment means 141 is performed. Equipped with. In the control apparatus of the present invention, the loading / unloading terminals 126 and 127 are to record the coupon data from the existing loading / unloading terminals. ), It is implemented to record the above-mentioned coupon data as well as the loading / unloading information.

In the case of a bus, all components provided in the control device 120 are installed inside the bus, and in the case of a subway, the screen output unit 124 and the voice output unit 125 of the components of the control device 120 are It is installed inside the subway, and the loading / unloading terminals 126 and 127 are installed in the ticket gates. This installation location is due to the difference in each public transportation, which can be applied to other types of transportation in the same way.

The affiliated store device 130 is installed at the affiliated store 13 side, reads coupon data recorded in the traffic payment means 141 of the user 14, and passes to the management device 110 to prevent fraudulent coupon use. A request for approval of the read coupon, the merchant terminal 131 capable of communicating with the management device 111 through the Internet, and the coupon data recorded in the electronic traffic payment means 141 to read the merchant terminal. And a traffic payment means recognizer 132 for deleting the coupon data recorded in the traffic payment means 141 according to the request of the merchant terminal 131.

The merchant terminal 131 may be implemented by adding a communication function and a processing function of a coupon to a POS terminal or a cash register used in an existing store.

Next, the user's transportation payment means 141 is an electronic payment means for the same means of transportation, for example, a traffic card, a credit card equipped with a traffic chip or a mobile communication terminal, etc., and adds a separate function or configuration. It can be used by allocating a storage space for storing coupon data only.

In addition, in the above-described system, the management device 110 accumulates the coupon approval processing record requested and processed by the affiliated store device 130, and can be used as the proof data and marketing data for the affiliated store 13 later. .

Hereinafter, the coupon providing method according to the present invention will be described sequentially with reference to the flowcharts of FIGS. 3 to 6.

Figure 3 shows the entire procedure for providing a coupon according to the present invention made in the coupon providing system shown in FIG.

Referring to FIG. 3, the overall procedure will be described schematically. First, the affiliated store terminal 13 accesses a website provided by the central management server 111 (S310) and requests a coupon providing service (S310). S320). At this time, the affiliated store 13 inputs the location information of the affiliated store together with the coupon information (type of coupon, period, discount rate, etc.) to the central management server 111, and the central management server 111 is requested to provide the information. The coupon information is registered, and the registered coupon information is stored for each affiliate store in the database 112 (S330).

In addition, the central management server 111 transmits the newly registered coupon information to the traffic management terminal 113 (S340). At this time, the central management server 111 reads the route information and the information of the public transportation means from the database 112, and the predetermined range based on the position of the affiliated store 14 that issued the coupon (where the range is the affiliated store). (14) may be determined by the side, or may be fixed to a range that can be moved on foot on the basis of general data) after selecting the public transport means 12 and stops through the selected public transport means (12) ) To transmit the new coupon information to the traffic management terminal 113 for managing.

4 shows an example of a control procedure for providing new coupon information to the traffic management terminal 113 in the central management server 111, as described above, the central management server 111 of the affiliated store requesting the coupon issuance; After determining the location through the address information (S410), and extracts the stop (bus stop or subway station) of the public transportation means located within the range set on the basis of the location of the merchant (S420). Subsequently, the public transportation means (bus or subway) of the route via the extracted stop is searched (S430). The newly registered coupon information is transmitted to the traffic management terminal 113 which manages the public transportation means searched by the above (S440).

The traffic management terminal 113, which has received the new coupon information, selects public transportation means and provides the coupon information to the control apparatus 120 for the public transportation means (S350).

5 is a flowchart showing the update procedure of the new coupon information made in the traffic management terminal 113 in more detail. Referring to this, the traffic management terminal 113 is in the standby state (S510), the central management server 111 When the new coupon information is received from (S520), after storing the received coupon information, and retrieves the stop information and public transportation means to be provided with the coupon information (S530). The search may be performed in the same manner as in the central management server 111. In order to avoid duplicate processing, when the central management server 111 transmits the coupon information, the central management server 111 transmits the stop and the public transportation information provided with the coupon. The traffic management terminal 113 may use the same.

By the above, if the public transportation means to be received new coupons are confirmed, the traffic management terminal 113 is not currently in operation, in a standby state and is connected to the wireless or wired, the control device for public transportation, the reception Check the control device for public transportation means that the new coupon information has not been updated (S540). If the control device for public transportation exists as a result of the check, the new coupon to the control device 120 of the corresponding public transportation means. The information is transmitted (S550). In this case, the information transmission may be made via wired / wireless LAN, and the information transmitted includes coupon information (coupon type, coupon identification value, issuing merchant, service period, etc.), merchant information, and stop information at which the coupon is to be provided. do.

As described above, when the public transportation means 12 operates the public transportation means 12, the control device 120 of the public transportation means guides the coupon information set for each stop, while loading / unloading the coupon data. Records in the electronic traffic payment means 141 of the passenger close to 126,127 (S360).

FIG. 6 shows a control procedure performed in the control apparatus 120 of the public transportation means in more detail. The control apparatus 120 controls traffic when the public transportation means 12 is parked at a designated place such as an end point. After being connected to the terminal 113 by wireless or wired, the terminal 113 is in a standby state (S610), and receives new coupon information from the traffic management terminal 113 (S620).

In addition, the received new coupon information is classified for each stop and stored in the storage unit 124 (S630).

In this state, when the public transportation 12 starts to operate, the passenger checks the next stop to stop according to the route set in the public transportation 12, and provides passengers with coupon information on the coupon to be provided at the confirmed stop. The screen is output through the screen output unit 124 and / or the audio output unit 125 so as to be recognized (S660). In this case, the information provided may be a type of coupon, a name and location of a merchant, a coupon use period, a method of use, and the like.

In addition to providing the information as described above, the corresponding coupon data is recorded in the electronic traffic payment means 141 of the passenger approaching the terminal 127 (S670). When the customer who gets off or the customer who wants to receive the coupon touches the electronic transportation payment means 141 possessed by the getting off terminal 127, the getting off terminal 127 recognizes this and the transportation payment means in the same manner as the getting off record. This can be done by recording the coupon data at 141.

The steps S660 and S670 are continued until after the public transportation 12 stops at the next stop until departure, and the process is performed on all the routes on which the public transportation 12 is set and arrives at the end point. Each station is repeated until (S680, S690).

According to the above, the user who gets off at the public transportation means 12 stores the coupon data that can be used at the affiliated shops around the stops on the electronic transportation payment means 141, and according to the needs of the affiliated stores ( 12, the user can use the coupon by presenting the electronic transportation payment means 141.

As described above, when the user of the electronic transportation payment means 141 visits the affiliated store 12 and presents the transportation payment means 141 (S370), the affiliated store 12 traffics through the transportation payment means recognizer 131. Read the coupon data recorded in the payment means 141, and transmits the coupon data to the central management server 111 through the merchant terminal 131 to request approval, the central management server 111 is the coupon data It determines whether it is legitimate, notifies the affiliated store terminal 131 of the approval result (S380). The merchant terminal 131 outputs the coupon approval result, so that the merchant 13 may provide a discount service for the coupon to the user 14 according to the result, the used coupon data is the merchant terminal 131 ) And by the traffic payment means recognizer 131 is deleted from the traffic payment means 141 (S390). As a result, the merchant 13 may prevent the indiscriminate use of the coupon.

As described above, the user can be issued a coupon in the process of using the public transportation means by carrying a means of transportation as in the past, without performing any additional operations or procedures, and by storing the coupon in the means of transportation It can solve problems such as difficulty or loss of storing coupons, and can provide convenience of coupon management and use. Also, merchants can provide coupon services or advertise merchants with less manpower and cost. In addition, since marketing is conducted to actual customers with high probability of using merchants, it is possible to achieve higher advertising effect and direct profit increase effect.

In addition, bus operators or subway operators can be built for the convenience of the customer to increase the efficiency of the system, and through this it is possible to obtain a profit without the cost or additional system.

Claims (16)

A method of providing a coupon using a public transportation means comprising at least one terminal for reading data of an approaching electronic transportation means or recording related data for getting on or off the electronic transportation means, and a control device for controlling the terminal. In A) storing, at the control device, coupon data of the affiliated store and information related thereto for each stop located on a route on which the public transportation means operates; B) when the public means of transportation starts running, the control device identifying a stop where the public means of transportation will next stop; C) checking, by the control apparatus, the coupon data set at the confirmed stop and related information, and providing the identified information to be recognized by a passenger in a public transportation means; And d) controlling, by the control device, the terminal to record the confirmed coupon data in an electronic transportation payment means for accessing the terminal. According to claim 1, wherein the step d) Coupon providing method using the public transport means characterized in that the public transport is carried out after stopping at the identified stop until departure. The method of claim 1, wherein The terminal for recording the confirmed coupon data is a coupon providing method using a public transportation means, characterized in that the terminal for recording the getting off information. The method of claim 1, E) when recording the confirmed coupon data on the electronic transportation payment means in step d), if the storage space of the electronic transportation payment means is insufficient, the oldest data among the coupon data already recorded on the electronic transportation payment means; Coupon information providing method using a public transport means further comprises the step of deleting. The method of claim 1, wherein the coupon data is an identification value unique to the coupon. The method of claim 1, wherein the coupon data is information on a passenger's last disembarkation time, and the coupon is a coupon available within a service time set based on the passenger's disembarkation time. A control device for public transport, which is located on public transport and controls a terminal for recording or reading data on an electronic means of payment, a control device for public transport mounted on a public transport within a certain range, and a wired or wireless system. A method of providing coupon information using a public transportation means in a system comprising a plurality of traffic management terminals connected to each other to exchange data and a central management server connected to the plurality of traffic management terminals through a communication network, Providing, by the central management server, a website for receiving a request for providing coupon information from an affiliated store through the Internet; Acquiring and registering coupon information including a type of coupon to be provided by the server and a coupon period, an affiliate store name, and location information of the affiliate store when the coupon offer request is confirmed through the website; Selecting, by the server, a stop within a predetermined range from the affiliated store based on the location of the affiliated store, searching for a public transportation stop at the stop, and setting a stop and a public transportation means to provide information for each registered coupon; Transmitting, by the server, information on the registered new coupon and stop and public transportation information to provide the selected information to a traffic management terminal; Classifying, by the traffic management terminal, stop information for providing coupon information and information for each public transportation means, and transmitting the separated coupon information and stop information to a control device of a corresponding public transportation means; And Storing the transmitted coupon information and stop information in the control apparatus of the public transportation means, and recording the coupon information on the electronic transportation payment means of the passenger who gets off the coupon information for each stop based on the operation information of the public transportation means; Coupon providing method using public transportation means, characterized in that. The method of claim 7, wherein the coupon is Coupon providing method using a public transportation means characterized in that the discount coupon used by setting the period and type of service for each merchant. The method of claim 8, Coupon information recorded in the electronic means of transportation means provides a coupon using a public means of transportation characterized in that it comprises an identification value unique to the coupon. The method of claim 7, wherein the coupon is It is a transfer discount coupon that provides a service at a merchant when visiting a merchant within a predetermined time based on the last drop off information recorded in the electronic transportation payment means, In this case, the coupon information recorded in the electronic means of transportation means is a coupon providing method using public transportation means characterized in that the time of getting off of the passenger. The method of claim 7, wherein Reading, at the merchant terminal, coupon information recorded in the electronic transportation payment means of the user, requesting the central management server for approval of the use of the read coupon; Determining, by the central management server, whether or not the read coupon data is available based on the registered coupon information, and providing use approval information according to the determination result to the affiliated store terminal; And The merchant terminal outputs the use approval information, and if the coupon is approved, the coupon providing method using public transportation means comprising the step of deleting the information of the coupon from the electronic transportation payment means. A coupon providing system using a public transportation means having a terminal for reading data recorded in an electronic transportation payment means or recording data in the electronic transportation payment means, If the merchant is requested to provide the coupon information, one or more stops located within a predetermined range based on the location of each merchant is selected as a stop to provide information, and the coupon information and the control device of the public transportation means passing through the selected stop; A management device providing stop information for providing information and providing a use approval service for the provided coupon; After storing the stop information provided in the public transportation means to provide the coupon information and information provided from the management device, and check the operating position of the public transportation means, by providing the corresponding coupon information for each stop to the terminal A control device for a plurality of public transportation means for recording in an electronic payment means that has accessed; And Installed by each merchant, read the coupon information recorded in the electronic means of transportation means to request the approval to the central management device, and using a public transportation means characterized in that it comprises a merchant device for outputting the approval result according to the request Coupon offer system. The method of claim 12, wherein the management device Stop and public transportation to receive the information of the coupon requested to provide the information and the information of the merchant requesting to provide the information to the database below, and to provide the coupon information based on the location of the merchant associated with the registered coupon information A central management server configured to provide means to provide coupon information and stop information set for each public transportation means, and when the coupon is requested, compare the coupon information registered in the database to approve a normal coupon; A database storing coupon information, merchant information and public transportation information registered and set by the central management server; And And a plurality of traffic management terminals which are installed for each operator of the public transportation means or the end points of the public transportation means and transmit the coupon information and the stop information provided from the central management server to the corresponding control means of the public transportation means. Coupon system using public transport. The apparatus of claim 12, wherein the public transportation control device is A data transmitting / receiving unit which receives coupon information and stop information from the management device and transmits driving information and a loading / unloading record of a public transportation means; A storage unit for storing coupon information and stop information received through the data transmission / reception unit; During the operation of the public transportation means to check the stop to stop, read the coupon information set to the stop confirmed in the storage unit to provide to the terminal for a time set based on the stop point of the public transportation to access the terminal A control unit for controlling recording to the electronic transportation payment means; An output unit configured to output coupon information recorded through the terminal to be recognized by a passenger under the control of the controller; And And a terminal for an electronic transportation payment means for recording the coupon information provided from the controller into an electronic transportation payment means that has approached a predetermined range. The terminal of claim 14, wherein the electronic transportation payment means terminal is A coupon providing system using public transportation, characterized in that the terminal is a getting off terminal that records the getting off information on the electronic payment means. The method of claim 12, wherein the merchant device An identifier for an electronic transportation payment means capable of reading or recording data in said electronic transportation payment means; And Send the coupon information read from the electronic traffic payment means recognizer to the management device to request approval, output the response result from the management device accordingly, and allow the approved coupon data to be deleted. Coupon providing system using a public transport means, characterized in that consisting of a merchant terminal for controlling the.

Images