JP2023027329A - Sales promotion system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a novel sales system.

SOLUTION: A system includes a database extracting advertising copy and the like from a sales system which has: means with which an administrator connects to a server from his or her own terminal to log on; means with which the administrator inputs the number of products and/or the number of services, the number of sold products, sales prices, the number of people in a first hierarchy, the number of downs (affiliates) of each purchaser, hierarchies of downs and a profit distribution rate for each hierarchy of each down in a sales system to use, and stores the data into a database; means with which the administrator establishes a sales campaign on the basis of the data; means with which the administrator creates a sales campaign site and publishes it to users; means with which the user connects to the server from a terminal, selects and purchases one or more products and/or services and the number of products, and settles the payment; and means which receives the number of downs the administrator sets beforehand for each user and distributes to the user a constant rate of purchase price of a prescribed down in the respective downs and/or a profit price.

SELECTED DRAWING: Figure 1

COPYRIGHT: (C)2023,JPO&INPIT

Description

The present invention relates to a sales promotion system. More particularly, it relates to promotional systems that distribute more profits to early buyers or specific buyers.

Conventionally, as a method to prevent unsold products, methods such as predicting sales volumes and adjusting purchase volumes to reduce unsold products (Japanese Patent Laid-Open No. 2002-073748, etc.) have been developed.

However, vegetables that do not conform to the standard may be discarded in the first place. In many cases, these vegetables just look unsightly and are not a problem to eat. There was a demand for a system that could sell such hard-to-sell products and unsold products.
In addition, there is a demand for development of a sales method having an entertainment value that allows customers to enjoy purchasing products.

In addition, although network business is an effective sales method, the pyramid is fixed, so there is a problem that the upper members of the pyramid can obtain a large profit, but the members at the end of the pyramid have little merit.
Therefore, development of a sales system capable of solving these problems has been demanded.

JP-A-2002-073748

Provide a new sales system.

(1) A sales system,
a means for an administrator to connect to a server from a terminal and log in;
means for inputting the number of products and/or services that can be sold, the selling price, the number of people in the first tier, the number of downs in each tier, and the profit distribution ratio in each down tier, and storing the data in a database; ,
means for building a marketing campaign based on said data;
a means for creating a sales campaign site for users and publishing it on a server;
a means for the user to connect to the server from a terminal, select and purchase products and/or services, and the number of products, and make a payment;
a means for giving each user a predetermined number of downs set in advance by an administrator and allocating to the user a percentage of the purchase price and/or profit amount of a predetermined down during each of those downs;
Sales system with

(2) When the purchaser makes a purchase, down (affiliate) is automatically granted, and the purchaser is paid a percentage determined by the administrator of the sales amount and/or profit amount obtained from the down (1 ) sales system.

(3) By learning while accumulating data in the system of (1) or (2), by inputting the type, number, and price of products, the optimal number of down classes and the optimal return of profits from each down A sales system where percentages are displayed.
(4) The sales system according to any one of (1) to (3), wherein if the expected sales do not increase, the sales system can be changed midway to a system that increases sales.

(5) Record the sales, profit ratio, and time until sold out of the campaigns conducted in the past using any of the sales systems of (1) to (4), and A system that extracts slogans and introductions from campaigns with high profit margins and shortest time to sell out, and puts them into a database.
(6) A system that retrieves and displays sales catch phrases from the system of (5).
(7) A sales system that can automatically create sales campaigns from sales system data using artificial intelligence that has learned the campaign data of any one of (1) to (6).
(8) The process of the administrator logging into the server using the authentication system, the number of products and/or services that can be sold, the sales price, the number of people in the first level, the number of downs in each level, and the number of downs in each level a step of inputting a profit sharing ratio and storing the data in a database (storage means); a step of constructing a hierarchical structure based on the data; a step of creating a sales campaign site for users and publishing it on a server; A process in which a user connects to the server from a terminal and logs in using an authentication means; a process in which the user selects and purchases products and/or services and the number of products; giving each user a predetermined number of downs set in advance by an administrator, and allocating to the user a percentage of the purchase price and/or profit amount of a predetermined down during each of those downs;
sales method.

According to the present invention, a sales system is provided that automatically downs a purchaser without soliciting the next purchaser himself and that provides an incentive to purchase early because the earlier the purchaser, the more profit is obtained. be done.

FIG. 1 shows an example of a down hierarchy pattern. FIG. 2 shows an example of distribution from down. FIG. 3 shows an example of a down-to-one distribution pattern. FIG. 4 shows the distribution pattern from the node on the left side of the down to 1 distribution pattern. FIG. 5 shows an overview of the system of the present invention (Example 1). FIG. 6 shows an example of a flow chart of the present invention (Embodiment 1).

The present invention provides a novel sales system. In the case of conventional network business, it is necessary to solicit down by yourself, have them register as members, and have them purchase products continuously. The success rate was less than 5%.

The present invention attaches a down (affiliate) like a network business to the purchaser, and the purchaser receives a certain percentage of sales or profit from the down, which is the same as the network business, but in the network business, the down is permanent. In contrast to this, the present invention is different in that the down is assigned from 0 for each campaign each time. In addition, in the present invention, the purchaser does not need to solicit and/or obtain downs, and the number of downs specified in the order of purchase is automatically provided, so there is no burden of soliciting downs.

However, if the product or service is purchased by the purchaser's introduction, the specifications may be such that the product or service can be registered as a down. Down in this case may be permanently fixed.

Further, when a purchaser's member acquires and registers a member who uses the sales system of the present invention, a specification may be adopted in which a certain percentage of the profit is returned to the purchaser's member. In the case of a return, for example, 1%, 2%, 3%, 4%, 5%, 6%, 7%, 8%, 9%, 10% or more of the purchase price or profit of the purchaser is returned. The upper limit is 90% or less, more preferably 80% or less, 70% or less, 60% or less, 50% or less, 40% or less, and 30% or less. Alternatively, a fixed amount per person (eg, 300 yen, 500 yen, 1000 yen, etc.) may be paid to the introducer as a reward according to the number of introduced persons. Thereby, the number of users of the sales system of the present invention can also be increased.

In one embodiment of the present invention, it is necessary to first determine the goods or services to be sold, the quantity that can be sold, the price, etc., and enter them into the database. For example, it is possible to purchase vegetables such as cucumbers that are considered unsellable due to their bad shape and sell them. The manager inputs the selling price and the quantity of sales (inventory) of each product or service, as well as the number of people in the first level and the number of downs per person in each level. The number of hierarchies is automatically determined when the number of available sales, the number of people in the first hierarchy, and the number of downs per person are determined, but the number of hierarchies may be input. These data determine the down hierarchy pattern (eg, FIG. 1). The number of downs per person in each tier may be the same for all purchasers, or may be wholly or partially different for each tier. Furthermore, if necessary, the number of downs may be set for each purchaser. As used herein, the term “hierarchy” means the distance of each purchaser in the tree structure from the first purchaser, and the first purchaser (and purchasers in the same hierarchy as the purchaser) are placed in the first hierarchy. , the down of the first purchaser and those in the equivalent position are called the second hierarchy, the down of the second hierarchy is called the third hierarchy, and so on. For example, in the case of C in FIG. 1, 1 is the first hierarchy, 2 and 3 are the second hierarchy, 4 to 9 are the third hierarchy, and 10 to 21 are the fourth hierarchy.

To create a hierarchical pattern (tree), enter the number of products (or services) that can be sold, the number of people in the first layer, and the number of layers, automatically calculate the number of downs, and automatically create a hierarchical pattern programmatically. can be In this case, the number of downs to be given to each purchaser can be calculated from the number of people in the first level, the number of levels and the number of available sales. Alternatively, enter the number of products (or services) that can be sold, the number of people in the first level, the number of downs per person in the first level, and the number of downs in the nth level (n is 2 or more). May be specified. In this case, the down number given to each purchaser can be changed for each hierarchy. For example, for the purchasers of the 1st tier, 4 downs are attached to each person, to the purchasers of the 2nd tier, 3 downs are attached to each person, and to the purchasers of the 3rd tier, For the purchaser, it becomes possible to attach two downs to each person.

Furthermore, since a number is assigned to each purchaser, it is possible to specify the number of downs for each purchaser.

For each purchaser in each hierarchy, the designated number of purchasers in the lower hierarchy is attached as down (affiliate). The number of downs attached to the purchaser may be one or more, preferably two or more. In the case of two layers, the first layer may be one person, and the second layer may be (the number of products or services that can be sold - 1) people (A in Fig. 1). Purchasers are paid a certain percentage or a certain amount of the down purchase amount or profit amount (Fig. 2). As used herein, the term "profit distribution ratio" means the ratio of the sales amount or profit amount of a product or service to be distributed to the top purchasers. Therefore, if Down purchases multiple products or services, the distribution amount may increase.

The administrator designates the amount of remuneration from down for each purchaser and the number of levels of down from which the remuneration is received. For example, the 1st tier purchaser receives rewards from 2nd to 6th tier downs, the 2nd tier purchaser receives rewards from 3rd to 5th tier downs, and the 3rd tier purchaser receives , the reward may be received from the 4th to 6th hierarchies.

At this time, the percentage of sales and/or profit to be returned to the top down victim for each down may be uniformly set, or may be set individually. In the case of individual setting, the setting may be made for each hierarchy, or the purchaser's number may be specified and the percentage to be returned from which number may be set. Also, when setting it uniformly, even if the distribution rate from the members of the 2nd and lower levels to the people of the 1st level is the same as the distribution rate of the members of the 3rd and lower levels to the people of the 2nd level, , may be individually different (FIG. 3).

Also, the reward rate from the down of the first hierarchy and the profit distribution rate from the down of the second hierarchy and below may be set separately. For example, the revenue sharing percentage from a 2nd tier down to a 1st tier could be 50% of the profit, 40% from a 3rd tier down, 30% from a 4th tier down, and so on. Furthermore, the profit sharing ratio from the 3rd tier down to the 2nd tier purchaser is changed to 20%, and from the 4th tier to 15%, etc., depending on the purchaser's tier. may

This means that the distribution ratios from the people in the n+1th hierarchy and below to the people in the nth hierarchy may all be different. Alternatively, at least some or all of them may be set to the same distribution ratio. This can be realized by assigning serial numbers to purchasers in order of purchase and setting a distribution rate for each serial number.

The difference from ordinary network business is that usually the members have to sell the down and obtain the down by themselves, but in the present invention, the previous purchaser automatically attaches the down to the subsequent purchaser. , the purchaser can receive a certain percentage or a certain amount of reward from the down without doing anything, so the earlier the purchase, the more the down and the higher the return amount, which is advantageous.

The return rate may be set so that the earlier the user purchases, the higher the return rate. For example, if the purchase is made within X minutes of the start, it may be set so that the return amount is surely higher than the payment amount.

For example, in Fig. 4, if 7% of the sales amount is distributed to the first purchaser, 7% x 6 = 42% is distributed only on the left side, and 84% is distributed if the right side, which is omitted in the figure, is distributed in the same way. be done. When this 7% is changed to 8%, 8×6×2=96% is reduced. When 7% is changed to 9%, it becomes 9×6×2=108%, and more than the purchase amount is returned. In other words, it is possible to make a setting that makes it possible to make a profit from a cheap price by purchasing earlier than other people.

The remaining quantity may be displayed on the user screen as the purchase progresses and/or from the beginning. This stimulates the user's anxiety that they may not be able to buy it, and increases the probability of making a purchase decision.
In addition, by displaying the remaining number on the screen of the system administrator, it is possible to understand the speed at which the products are sold, and accordingly, it is possible to implement marketing measures such as price reductions and special benefits. The remaining number can be calculated from the information of the payment unit (107).

Depending on the tier of down, the number of downs, and the distribution amount, early purchasers may receive more rewards (profitable) than the purchase amount, so purchasers who understand the mechanism should purchase early next time. And the next product, service (campaign) will come to wait impatiently.

In addition, in the sales system of the present invention, since the down is reset each time, it is not a system in which the person who enters the market first and ranks higher is always given preferential treatment. You can avoid problems such as the pyramid is fixed like a business, and it is difficult for the lower down to get profits, and they will withdraw.

There are no particular restrictions on the products or services to be sold by the sales system of the present invention. However, as described above, vegetables that are discarded due to their poor shape even though there is no problem in taste or quality, or unsold products, etc., are preferably used. be done. Since the cost is low, there is also an advantage that flexible pricing is possible. Also, electronic money or cryptocurrency may be used for payment.

In order to benefit from down, it is preferable that there are at least two or more layers of products or services. The preferable number of products or services is, for example, 8 or more, 12 or more, 16 or more, 32 or more, 64 or more, 128 or more, 256 or more, 512 or more, 1024 or more. There is no particular upper limit, but 100 million or less, 50 million or less, 10 million or less, 5 million or less, 3 million or less, 1 million or less, 500,000 or less, 300,000 or less, 100,000 or less, 50,000 or less, 3 It may be 10,000 or less, 10,000 or less, 8,000 or less, 5,000 or less, or 3,000 or less.

The supplier may take over the product from a trader who is in trouble due to unsold goods and sell it by the system of the present invention, or it may be an ordinary product, a service, or a consignment sale of a hit product. Alternatively, it may be made-to-order after receiving a pre-order. Cryptocurrencies such as Bitcoin, stocks, commodity futures, bonds, etc. may be sold. Can be used for crowdfunding.

Merchandise and/or services may be sold at a loss to promote awareness. Also, in doing so, the system can be used to generate first leads in the case of subscription products. Additionally, the system may be used to distribute gifts to gather customer lists. In this case, more presents may be given to higher downs.

Furthermore, the system of the present invention can also be used for test marketing. It is also possible to create multiple landing pages for the same product or service and repeat the AB split test to improve the landing page with a high closing rate.

In the present invention, the pyramid is reset every time, so every time, everyone has a chance to enter the upper part of the pyramid. Therefore, it is possible to keep the motivation to purchase from this system high and increase the number of purchases.

However, if it spreads that there are few benefits if you don't buy it early, there is a risk that people who see it later won't buy it. Therefore, if the purchase speed slows down and sales are almost non-existent, a new campaign using the present invention can be launched for the same product or service to promote sales. In that case, users who purchased early may not receive the expected amount of distribution, but this should be announced in advance. As a result, more people will benefit from the benefits of the present invention.

Even if the purchase is made later, if it is a win, the purchaser may receive the same or similar amount of distribution as the 1st to top downs, so that the purchaser's motivation can be maintained even later. Winning may be achieved by drawing a roulette or lottery, or by generating a random number and winning when it matches the purchaser's number.

In the case of using random numbers, a random number generating means may be used to generate random numbers, and the number of the random numbers may be used as the prize. If there is no purchaser corresponding to the random number, random numbers may be generated until a purchaser corresponding to the random number appears, or the number of wins may be carried over to the next time. In this case, the person with the number selected from the random number table may be moved to the top of the tree structure to rearrange the nodes. Alternatively, the original form may be left as it is, and only the person with that number may receive the same amount of distribution money from the lower rank as any of the 1st to higher downs. As a result, even if you make a purchase in the later period, you have the chance to receive the same amount as the higher rank if you win, so you can suppress the decline in sales in the latter period.

A pseudo-random number generation method is preferably used as the random number generation method. Pseudo-random number generation methods include, for example, square picking method, linear congruential method (multiplicative congruential method/mixed congruential method), linear feedback shift register, Mersenne Twister, multiplication with carry, Xorshift, Lagged Fibonacci method, BBS (Blum- Blum-Shub), Fortuna, etc., but not limited to these. In short, it can be used as long as it satisfies the properties required for random numbers such as statistical uniformity and non-correlation. As the random number generation method, the specification described in http://www.ipa.go.jp/security/enc/CRYPTREC/fy15/cryptrec20030425_spec01.html may be used.

According to the present invention, since the number of down layers and the return rate from down can be changed for each product or service, sales and profits can be maximized by setting the optimal number of down layers and return rate for each product or service. can be

By setting the number of layers and the return rate and simulating, it is also possible to display expected sales and profits. This prediction is preferably prediction by machine learning, more preferably prediction by deep learning. Prediction by deep learning is preferably 10 hierarchies or more, more preferably 15 hierarchies or more, still more preferably 20 hierarchies or more, particularly preferably 25 hierarchies or more, most preferably 30 hierarchies or more, but is not limited to these. In addition, there is no particular upper limit to the number of layers in deep learning, and it is thought that the more layers there are, the more accurate predictions will be possible.

By having artificial intelligence learn, it is also possible to provide optimal solutions such as the optimal number of layers and the distribution rate according to the number of products, services, and sales. In addition, it is preferable to make the program more and more clever by learning what kind of down structure sells best in what layer according to the type, number, time, etc. of products and services.

The user may register as a member, or may participate as a guest. However, in order to ship the product, the address and name are essential, and personal information such as e-mail address, telephone number, mobile phone number, family structure, annual income, etc. may also be registered. If the e-mail address is required to be registered, it will be possible to notify the next campaign and it will be easier to do e-mail marketing.

As for profit distribution, after the sale is completed, the product is shipped or the service is provided, and after the return or cancellation period has elapsed, the sales and profit amount are determined, and a predetermined ratio is distributed. It is preferable to use credit cards, electronic money, cryptocurrency (virtual currency), etc. for payment. In the case of a credit card, the profit distribution may be a refund to the credit card. Distribution money may be sent by mail money or may be deposited as points.

In the present invention, the down is automatically provided in order of purchase, but apart from that, the purchaser may solicit and sell the down so that he/she can add it as his or her own down. In this case, a tree may be created and managed separately from the down tree of the main system, or may be incorporated into the main tree as data.

In the campaign of the present invention, access may be concentrated at the beginning, so it is preferable to use a server that can withstand as many accesses as possible.

In the case of a terminal such as a smart phone, an application (application) may be created so that the sales system can be accessed from the application. Or you can embed it in other apps.
EXAMPLES The present invention will be described below with reference to examples, but the scope of the present invention is not limited by the following examples.

(Example 1)
As shown in the block diagram of FIG. 5 and the flow chart of FIG. 6, the administrator first logs into the system (server). As for the login method, ID and password are generally used, but authentication such as fingerprint, iris, and voiceprint may be used. In short, any means that can identify the administrator may be used.

Next, the manager creates a campaign such as the name of the product or service, the number of products that can be sold, the price, the number of layers, the number of people in the first layer, the number of downs (affiliates) in each layer, the profit distribution ratio for the sales amount or the profit amount, etc. Register the necessary items for These are registered (stored) in the database 105 (FIG. 5), and based on this, a campaign (down tree structure) is created (108 hierarchical structure generator). If necessary, the down tree structure can be displayed on the screen. An algorithm for creating a biological evolutionary tree can be used to create the tree structure.
Once the down tree structure is determined, the release date is set (stored in DB 105). If you set a release date, a notice of release will be displayed on the server site as needed. On the release date, the sales page will be displayed and sales will start. You may notify a member by an e-mail magazine, LINE, etc. as needed.

After the sales page is published, the user of this system logs in or logs in as a guest, and the person who wants to buy makes a purchase. A consecutive number (serial number) starting from 1 is given to each purchaser in order of purchase, and is allocated to 108 hierarchical structures. If a sales period is set, the campaign will end when the sales period ends, and since the product cannot be purchased, the assignment of numbers will stop there. Also, when the set number of products is sold out, the campaign is temporarily terminated, and the number assignment is also terminated. The last serial number assigned to each purchaser does not necessarily match the sellable quantity of the product/service. This is because there are cases where one person purchases a plurality of products or services, and there are cases where a purchaser cancels after allocating a later number. At this time, a lottery is set at the administrator's discretion, and a random number generated by the random number generation unit (109) is used as a winning number, and the purchaser with that number receives the same amount as the higher-order purchaser or the distribution amount determined by the administrator. may be distributed. If there is no purchaser number corresponding to the random number, the random number generation may be repeated until the purchaser wins, or the random number generation may be carried over to the next time. As a result, purchasers in the latter stage of the campaign can also be given a chance to receive a large reward, and their willingness to purchase can be increased.
After that, payment is confirmed, the product is shipped, or the service is provided. After confirmation of cancellation, etc., a certain percentage is distributed to the top purchasers according to the purchase amount of the down jacket or the amount of profit.

Each data of the campaign is registered in a database, and machine learning by artificial intelligence (not shown in FIG. 5) is used to learn a pattern of increasing sales and a pattern of not increasing sales. When creating a campaign, the manager can display the pattern that maximizes sales from the learning results, and by repeating this pattern, the success rate of the campaign can be increased. Machine learning preferably uses deep learning.

INDUSTRIAL APPLICABILITY The present invention can be used in the retail business, Internet shopping business, and the like.

1 to 21 Number assigned to purchaser 101 Administrator terminal 102 Internet 103 User terminal 104 Administrator information DB
105 Product/service/down information DB
106 User information database
107 Settlement unit 108 Hierarchical structure generation DB
109 random number generator 110 down reward amount calculator

Claims (2)

a sales system,
means for the administrator to connect to the server from a terminal and log in;
Enter the product or service name, the number of products and/or services that can be sold, the sales price, the number of people in the first tier, the number of downs in each tier, and the profit distribution ratio for each down tier in the sales system you use. and means for storing the data in a database;
means for building a marketing campaign based on said data;
a means for creating a sales campaign site by filling each item on a landing page based on the data, and opening the site to users on a server;
a means for the user to connect to the server from a terminal, select and purchase products and/or services, and the number of products, and make a payment;
a means for giving each user a predetermined number of downs set in advance by an administrator and allocating to the user a percentage of the purchase price and/or profit amount of a predetermined down during each of those downs;
A means for setting a lottery, using a random number generated by a random number generation unit as a winning number, and distributing the same amount as a higher-order purchaser or a distribution amount determined by an administrator to a purchaser corresponding to the number;
means for allocating down from 0 for each campaign;
A sales system comprising:
Record the sales, profit rate, and time until sold out of the campaigns that have been implemented in the past. A sales system that includes a database of extracted testimonials. From the above-mentioned sales system, extract the campaigns that sold a lot in the past, the campaigns that sold out early, the campaigns that had a high profit margin, and the campaigns that took the shortest time to sell out. 2. The sales system of claim 1, including means for displaying.

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