JP2022128099A - Sales and distribution information collection system and sales and distribution collection method - Google Patents

Abstract

To provide a sales and distribution information collection system and a sales and distribution information collection method that can obtain information on future distribution and sales of products reflecting purchasers' wishes.SOLUTION: A sales and distribution information collection system includes: information addition means for adding transmission-related information for transmitting various information related to a product via a telecommunication line to the product at a distribution stage of the product; sales and distribution survey information collection means for inputting and collecting sales and distribution survey information related to a flow of product distribution and sales desired for the product via the telecommunication line based on the transmission-related information; and estimated information calculation means for calculating estimated information about future distribution and sales of the product from the collected sales and distribution survey information.SELECTED DRAWING: Figure 1

Description

The present invention relates to a sales and distribution information collection system and a sales and distribution information collection method for collecting information on product distribution and sales.

2. Description of the Related Art Conventionally, sales and distribution information collection systems for collecting information on product distribution and sales have been envisioned, and in particular, various proposals have been made regarding mechanisms for determining sales prices using predetermined algorithms.

For example, the sales system shown in Patent Document 1 includes a price setting unit that sets the price of the product and sets the price in the next sales period of one sales period to a price lower than the price in the one sales period, and from the user a purchase request accepting unit that accepts a purchase request for a product; a planned price associating unit that associates with the user the price in the sales period to which the purchase request is accepted from the user as a planned price for selling the product to the user; a sales price determination unit for determining, as a sales price of a product, a price in a sales period when a total value obtained by sequentially summing the number of purchase requests received by the purchase request reception unit matches a predetermined number of stocks; A price correction unit that associates the sales price with the user when the associated planned price and the sales price are different.

JP 2020-184277 A

However, the conventional system for setting prices does not reflect the wishes of purchasers, and it is difficult to appropriately reflect market trends.

The present invention has been made in view of such circumstances, and provides a sales and distribution information collection system and a sales and distribution information collection method that can acquire information on future distribution and sales of products that reflects the wishes of purchasers. to do.

The sales and distribution information collection system according to claim 1 comprises an information adding means for adding transmission-related information for transmitting various information related to the product via an electric communication line to the product at the stage of product distribution; Sales and distribution survey information collection means for inputting and collecting sales and distribution survey information related to the flow of product distribution and desired sales for the product based on the transmission-related information via an electric communication line; and an assumed information calculation means for calculating assumed information about future distribution and sales of the product from the collected sales and distribution survey information.

The sales and distribution information collection system according to claim 2 is characterized in that the sales and distribution survey information is product distribution route information, a desired amount of demand for the product, or a desired price for the product.

The sales and distribution information collection system according to claim 3 is characterized in that the sales and distribution survey information includes purchase information of the purchaser of the product.

In the sales distribution information collection system according to claim 4, the information at the time of purchase includes the purchaser's purchase motivation for the product, information on other products compared at the time of purchasing the product, information on other products referred to when purchasing the product, or It is characterized by being browsing time of information of other products.

The sales distribution information collection system according to claim 5 is characterized in that the assumed information is an assumed demand amount of the product or a reasonable price of the product.

The sales and distribution information collection system according to claim 6 is characterized in that the transmission-related information is communication information for accessing the product individual identification information and sales and distribution survey information collecting means.

According to the method of collecting sales and distribution information according to claim 7, at the product distribution stage, transmission-related information for transmitting various information related to the product via an electric communication line is added to the product, and the flow of product distribution and Collect sales and distribution survey information related to the desired sales of the product based on the transmission related information by inputting it via an electric communication line, and use the collected sales and distribution survey information to determine the future distribution and sales of the product. It is characterized by calculating assumption information about.

The sales and distribution information collection method according to claim 8 is characterized in that the sales and distribution survey information is product distribution route information, a desired quantity of demand for the product, or a desired price for the product.

According to a ninth aspect of the present invention, there is provided a method for collecting sales and distribution information, wherein the sales and distribution survey information includes information on purchasers of products at the time of purchase.

The method for collecting sales and distribution information according to claim 10, wherein the information at the time of purchase includes the purchaser's motivation for purchasing the product, information on other products compared at the time of purchasing the product, information on other products referred to when purchasing the product, or It is characterized by being browsing time of information of other products.

The method of collecting sales and distribution information according to claim 11 is characterized in that the assumed information is an assumed demand amount of the product or a reasonable price of the product.

The sales and distribution information collection method according to claim 12 is characterized in that the transmission-related information is communication information for collecting product individual identification information and sales and distribution survey information.

According to the invention of the present application, it is possible to acquire information on future physical distribution and sales of merchandise that reflects the purchaser's wishes.

It is explanatory drawing which shows an example of operation|movement of the sales distribution information collection system based on this invention.

EMBODIMENT OF THE INVENTION Hereinafter, it demonstrates concretely, referring drawings for the form of this invention. FIG. 1 is an explanatory diagram showing an example of the operation of the sales and distribution information collection system according to the present invention. The sales distribution information collection system 1 is for collecting information on the distribution and sales of products.

The sales distribution information collection system 1 according to the present invention collects various types of information using electronic computers and personal digital assistants using electric information communication lines (for example, public telephone lines and Internet lines). , a computer or a personal digital assistant to calculate various kinds of information. In the sales distribution information collection system 1, the configuration including various means to be described later is configured by hardware or software.

The hardware configuration of the sales and distribution information collection system 1 is for constructing and realizing information addition means, sales and distribution survey information collection means, and assumed information calculation means, which will be described in detail later. , servers on telecommunication lines, mobile information terminals (for example, smartphones and tablet terminals), etc.

The information addition means adds transmission-related information for transmitting various information related to the product via an electric communication line to the product produced in the factory, etc. at the distribution stage (after it is shipped from the production site such as the factory). is a means for adding transmission-related information by a method such as pasting. In addition, products are made by producers for users and consumers who need them, and include industrial products including food, as well as agricultural, forestry and fishery products. It is not subject to any particular restrictions.

As a method of adding the transmission-related information to the product, for example, a method of printing the transmission-related information on a label sticker and attaching the label sticker to the product can be considered. In addition to pasting, a method of binding a tag on which transmission-related information is printed to the product may be used, or a method of printing the tag on the outer packaging or outer box of the product after the fact may be used. is not limited by

Here, the transmission-related information is information for transmitting various kinds of information related to a product via an electric communication line. communication information (for example, URL information). Moreover, the display form of the transmission-related information may be characters, patterns, or barcodes, and is not limited by the form.

The sales and distribution survey information collection means is for collecting sales and distribution survey information related to the flow of product distribution and desired sales of the product, based on the transmission-related information, by inputting the information via telecommunication lines. It consists of a computer, an electric communication line, a server on the electric communication line, a mobile information terminal (for example, a smart phone or a tablet terminal), and the like.

Specifically, the sales and distribution survey information gathering means comprises, for example, a website for inputting and transmitting sales and distribution survey information based on the transmission-related information attached to the product. A screen is provided for entering sales and distribution survey information. Then, by inputting and transmitting the sales and distribution survey information on the screen for inputting the sales and distribution survey information, as a result, based on the transmission related information, it is possible to input and collect via the electric communication line. . The sales and distribution survey information input and sent via an electric communication line is accumulated and stored in, for example, a data server provided as sales and distribution survey information collecting means.

Here, the sales and distribution survey information is information related to the flow of product distribution and desired sales of the product. The sales and distribution survey information is, for example, distribution route information of the product, desired demand amount of the product, or desired price of the product. More specifically, when the individual identification number of the product and the information such as the place where the product was purchased are handled together, the sales and distribution survey information is meaningless as distribution route information. will have. In addition, if the purchaser who purchased the product plans to purchase the product in the future (it may be the frequency of repurchase requests), it can be used as the desired quantity of demand. will have meaning. Furthermore, if the purchaser who purchased the product is a numerical value indicating whether the purchaser will purchase the product further at that amount (it may be the desired repurchase price), it is meaningful as the desired price. become.

Incidentally, the sales and distribution survey information may be a concept that includes information at the time of purchase by the purchaser of the product. This information at the time of purchase includes the purchaser's motivation for purchasing this product, information on other products compared at the time of purchase of this product, information on other products referred to when purchasing this product, or viewing time of information on other products. etc. can be considered. More specifically, when purchasing information, for example, a purchaser who purchased a product from a vending machine tried to select other products in front of the vending machine before purchasing the product. which product explanatory video or photo of the vending machine the customer was interested in, and how long the video or photo was viewed (browsing time).

The expected information calculation means uses a computer to calculate expected information about future distribution and sales of the product from the collected sales and distribution survey information. The assumed information calculated by the assumed information calculating means is, for example, product distribution route information, assumed demand amount of the product, or appropriate price of the product. The estimated information calculation means calculates the fair price of the product from the collected sales and distribution survey information, for example, by calculating the average value of the collected price information if the product is the fair price. do. Furthermore, from the distribution route, it is also possible to calculate the expected amount of demand for the product or the appropriate price of the product for each region in sales in any region.

Next, the operation of the sales and distribution information collection system 1 will be explained more specifically. It should be noted that a specific example of the product to be explained in this explanation of the operation is a drink in a PET bottle sold by a vending machine (drink in a PET bottle). Note that the symbols in parentheses correspond to the symbols in the explanatory diagram showing the flow in FIG.

First, PET bottled beverages are produced at a factory and shipped from the factory (S10). Then, at the stage of distribution, a label seal on which transmission-related information is described is affixed to the PET bottled beverage shipped from the factory by the information adding means (S12). The transmission-related information described on the label sticker includes individual identification information, which is different information for each PET bottled beverage, information that shows the location where this label sticker is attached, etc., and access to the means of collecting sales and distribution survey information. This is the URL of the home page for entering and transmitting the sales and distribution survey information, which is the communication information, and the communication information is printed on the label sticker as a bar code. In addition, the label sticker may include a message urging the active provision of the sales and distribution survey information, or an announcement that the provider will receive a privilege by providing the information. .

Then, the PET-bottled beverages to which the label stickers with the transmission-related information are attached are distributed (S14). At the final stage of the distribution stage, the PET bottled beverages are put into a vending machine that sells directly to the consumer, making them available for purchase by the purchaser. Then, the purchaser purchases the PET-bottled beverage from the vending machine (S16).

A purchaser of this PET bottled beverage reads the transmission-related information printed in the bar code of the label seal with a portable information terminal, and accesses the sales and distribution survey information gathering means via an electric communication line. Then, the sales and distribution survey information gathering means receives the individual identification information and the information indicating the place where the label sticker is attached, etc. from the information on the label sticker, and identifies the product name and the distribution route in advance. be able to.

Next, the sales and distribution survey information collecting means causes the purchaser's portable information terminal to display a screen for inputting sales and distribution survey information (specifically, it is a dedicated home page screen). Then, according to the display on the screen, the purchaser inputs the sales and distribution survey information, and transmits the input sales and distribution survey information to the sales and distribution survey information collecting means (S18). The contents of the sales and distribution survey information to be input and transmitted here are as described above. Then, the purchaser who has input/transmitted the sales and distribution survey information consumes the PET bottled beverage (S20). Of course, after consuming the PET-bottled beverage, the sales and distribution survey information may be input/transmitted.

Next, the operation of the assumed information calculation system (S30) composed of the sales and distribution survey information collection means and assumed information calculation means will be described in detail. The sales and distribution survey information collection means receives and collects sales and distribution information as described above (S32). The collected sales and distribution survey information is accumulated (S34).

Then, the assumed information calculation means calculates assumed information from the accumulated sales and distribution survey information (S36). The assumed information calculated in the case of PET bottled beverages is the desired quantity demanded and the desired price, but as described above, assumed information of other contents may be used. The estimated information calculated will be fed back to manufacturers, distribution stages, retailers, etc., and will be utilized for future product sales.

According to such a sales distribution information collection system 1, it is possible to acquire information on future distribution and sales of products that reflects the wishes of purchasers.

The present invention is capable of various embodiments and modifications without departing from the broader spirit and scope of the invention. Moreover, the embodiment described above is for explaining the present invention, and does not limit the scope of the present invention. That is, the scope of the present invention is indicated by the claims rather than the embodiments. Various modifications made within the scope of the claims and within the meaning of the invention equivalent thereto are considered to be within the scope of the present invention.

As described above, according to the present invention, it is possible to provide a sales and distribution information collection system and a sales and distribution information collection method capable of acquiring information on future distribution and sales of products that reflects the wishes of purchasers.

1...Sales distribution information collection system

Claims (12)

In the sales distribution information collection system for collecting information related to product distribution and sales,
Information addition means for adding transmission-related information for transmitting various information related to the product via an electric communication line to the product at the stage of distribution of the product;
Sales and distribution survey information for collecting sales and distribution survey information related to the flow of distribution of the product and desired sales for the product by inputting it via the electric communication line based on the transmission related information collection means;
A sales and distribution information collection system, comprising: an assumed information calculation means for calculating assumed information regarding future distribution and sales of the product from the collected sales and distribution survey information. 2. The sales and distribution information collection system according to claim 1, wherein said sales and distribution survey information is distribution route information of said product, desired demand amount of said product, or desired price of said product. 3. The sales and distribution information collection system according to claim 1, wherein said sales and distribution survey information includes purchase information of a purchaser of said product. The information at the time of purchase includes the purchaser's motivation for purchasing the product, information on other products compared at the time of purchase of the product, information on other products referred to when purchasing the product, or browsing of information on other products. 4. The sales and distribution information collecting system according to claim 3, characterized in that it is time. 5. The sales and distribution information collection system according to any one of claims 1 to 4, wherein said assumed information is an assumed demand amount of said product or a reasonable price of said product. 6. The sales and distribution information according to any one of claims 1 to 5, wherein said transmission-related information is communication information for accessing said product individual identification information and said sales and distribution survey information collecting means. collection system. In the sales distribution information collection method for collecting information related to product distribution and sales,
At the distribution stage of the product, adding transmission-related information to the product for transmitting various information related to the product via an electric communication line,
Collecting sales and distribution survey information related to the flow of distribution of the product and desired sales of the product by inputting it via the telecommunication line based on the transmission related information,
A method of collecting sales and distribution information, characterized in that, from the collected sales and distribution survey information, assumed information regarding future distribution and sales of the product is calculated. 8. The method of collecting sales and distribution information according to claim 7, wherein said sales and distribution survey information is distribution route information of said product, desired demand amount of said product, or desired price of said product. 9. The method of collecting sales and distribution information according to claim 7, wherein said sales and distribution survey information includes purchase information of a purchaser of said product. The information at the time of purchase includes the purchaser's motivation for purchasing the product, information on other products compared at the time of purchase of the product, information on other products referred to when purchasing the product, or browsing of information on other products. 10. The method of collecting sales and distribution information according to claim 9, wherein the information is time. 11. The method of collecting sales and distribution information according to any one of claims 7 to 10, wherein said assumed information is an assumed demand amount of said product or a reasonable price of said product. 12. The method for collecting sales and distribution information according to any one of claims 7 to 11, wherein the transmission related information is communication information for collecting the individual identification information of the product and the sales and distribution survey information. .

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