JP2021026367A - Campaign application system - Google Patents

Abstract

To provide a campaign application system which allows a user to apply for a prescribed campaign by using an electronic receipt transmitted from a cash register of each store at the purchase of a prescribed commodity.SOLUTION: In a campaign application system 10, a smartphone 11 transmits a capture image of an electronic receipt transmitted from a register of each store when a user purchases a prescribed commodity to a campaign site management server 12. The server 12 stores various receipt necessary items necessary for application of various campaigns, compares a receipt display item included in the capture image transmitted from the smartphone 11 with the various receipt necessary items, and transmits the campaign that can be applied for in each corresponding receipt display item to the smartphone 11 when at least the partial receipt display item of the receipt necessary items corresponds to the receipt necessary item.SELECTED DRAWING: Figure 1

Description

The present invention relates to a campaign application system that manages applications for various various campaigns using electronic receipts issued from a cash register.

It is formed from a mobile communication terminal (smartphone) owned by an unspecified number of users and a server that manages a campaign site to which those mobile communication terminals can be connected via the Internet, and is issued from a cash register (POS cash register). A campaign application system that accepts applications for campaigns using the receipt is disclosed (see Patent Document 1).

The mobile communication terminal captures the receipt issued from the cash register of the store by purchasing the product or providing the service, takes it as the receipt image data, and transmits the receipt image data to the server while connecting to the campaign site. The server compares the receipt required items required for participating in the campaign on the campaign site among the various items displayed on the receipt with the receipt display items included in the receipt image data transmitted from the mobile communication terminal, and the receipt display items. As a result of comparing with the receipt required item, if the receipt display item does not correspond to the receipt required item, a receipt error message is sent to the mobile communication terminal, and if the receipt display item corresponds to the receipt required item, the receipt required item is set. While storing the receipt image data including each corresponding receipt display item separately for each mobile communication terminal, the receipt reception message in the campaign is transmitted to the mobile communication terminal.

Japanese Unexamined Patent Publication No. 2014-186726

The campaign application system disclosed in Patent Document 1 has to take a picture of a paper receipt issued from a cash register (POS cash register) using the camera function of a mobile communication terminal (smartphone), which saves time and effort. In addition, if the captured receipt image is unclear such as out of focus, the server cannot read the receipt image and cannot determine whether or not the receipt display item corresponds to the receipt required item. In recent years, paper receipts have not been issued from cash registers, electronic receipts have been sent from cash registers to multifunctional mobile terminals such as smartphones, mobile phones, and tablets, and the electronic receipts are stored and displayed on the multifunctional mobile terminals ( The paperless system that is output) is progressing. In the campaign application system disclosed in Patent Document 1, unless a paper receipt is issued from the cash register, it cannot be used, and an electronic receipt cannot be used to apply for a predetermined campaign.

In addition, various must-buy campaigns are being implemented to promote the sale of products or the provision of services. As an example of a must-buy campaign, a POS cash register is used to send campaign data such as campaign participants, campaign target products, and campaign target product purchase amounts directly from the cash register to the campaign organizer using the cash register installed in the store. There is a usage must-buy campaign.

The POS cash register use must-buy campaign cannot be deployed without connecting network components such as servers to the cash register, and it is not only difficult to carry out the campaign in a wide area, but also the cash register is sufficient to promote the products targeted for the campaign. It is not possible to promote the sale of products because it cannot be done. In addition, it is necessary to announce the campaign on a large scale using posters and the like, and the announcement is costly, and the campaign cannot be implemented at a low price.

An object of the present invention is to provide a campaign application system capable of applying for a predetermined campaign by using an electronic receipt sent from a cash register of each store at the time of purchasing a predetermined product or providing a predetermined service. It is in. Another object of the present invention is to provide a campaign application system that can carry out a campaign in a wide range of areas and can carry out the campaign at a low cost.

In the campaign application system according to the present invention for solving the above problems, various types of multifunctional mobile terminals possessed by an unspecified number of users and various types of multifunctional mobile terminals can be connected via a network. Formed from a server that manages multiple campaign sites, a multifunctional mobile terminal sends from the register of each store when the user purchases a predetermined product or the user receives a predetermined service. It has an electronic receipt receiving means for receiving the received electronic receipt and a captured image transmitting means for transmitting the captured image of the electronic receipt received by the electronic receipt receiving means to the server, and the server applies for various campaigns on the campaign site. Various receipts required for storage Required items for storing the required items First storage means, receipt display items included in the captured images transmitted from these multifunctional mobile terminals by the captured image transmitting means, and the various receipts required. As a result of comparing the receipt display item and the receipt required item by the receipt item first comparison means for comparing the items and the receipt item first comparison means, at least some of the receipt display items are the receipt required items. If the above applies, the campaign that can be applied for in each receipt display item that corresponds to the required receipt item is sent to the multifunctional mobile terminal, and the applicationable message in the sent campaign is sent to the multifunctional mobile terminal. To have.

As an example of the campaign application system of the present invention, the applicationable message transmitting means transmits a selection message with or without application in the applicationable campaign to the multifunctional mobile terminal, and the multifunctional mobile terminal transmits the applicationable message. Including an application presence / absence selection means for selecting application presence / absence from the selection message sent from the server by the means, the server displays each receipt corresponding to the required receipt item when application presence selection is selected by the application presence / absence selection means. It includes a receipt item / campaign storage means for storing items and campaigns to be applied separately for each multifunctional mobile terminal, and an application reception message transmission means for transmitting an application acceptance message for each campaign to the multifunctional mobile terminal.

As another example of the campaign application system of the present invention, the receipt item first comparison means electronically in the captured image from at least the layout of the predetermined logo appearing in the captured image and the layout of the electronic receipt appearing in the captured image. The receipt information of the receipt is judged, and the receipt display item included in the captured image is read from the receipt information.

As another example of the campaign application system of the present invention, when the captured image transmitting means receives a long electronic receipt by the electronic receipt receiving means, the long electronic receipt is divided into a plurality of captured images. While doing so, the divided multiple captured images are transmitted to the server, and the server edits the plurality of captured images transmitted from the multifunctional mobile terminal by the captured image transmitting means into one captured image connected in a series. The receipt item first comparison means reads the receipt display item included in one captured image connected to the series edited by the captured image editing means.

As another example of the campaign application system of the present invention, the server uses a receipt display item stored by the receipt item / campaign storage means and a receipt display included in the captured image transmitted from the multifunctional mobile terminal by the captured image transmitting means. As a result of comparing the receipt display items by the receipt item second comparison means for comparing the items and the receipt item second comparison means, the receipt display item included in the captured image transmitted from the multifunctional mobile terminal by the captured image transmitting means. Is included in the receipt display item stored by the receipt item / campaign storage means, including the receipt duplicate message and the receipt duplicate message transmission means for transmitting the campaign corresponding to the duplicate receipt display item to the multifunctional mobile terminal. The mobile terminal includes a receipt duplicate message output means that outputs a receipt duplicate message transmitted from the server by the receipt duplicate message transmission means and a campaign corresponding to the duplicate receipt display item.

As another example of the campaign application system of the present invention, the receipt item second comparison means is an electronic in the captured image from at least the layout of the predetermined logo appearing in the captured image and the layout of the electronic receipt appearing in the captured image. The receipt information of the receipt is judged, and the receipt display item included in the captured image is read from the receipt information.

As another example of the campaign application system of the present invention, the receipt item second comparison means reads the receipt display item included in one captured image connected in a series edited by the captured image editing means.

As another example of the campaign application system of the present invention, the server determines the number of applications for various campaigns with respect to the purchase price of the campaign target product or the provision amount of the campaign target service on various plurality of campaign sites. By the first storage means for determining the number of applied units and the first storage means for determining the number of applied units, while extracting the purchase amount of the campaign target product or the provision amount of the campaign target service from the receipt display items corresponding to the receipt required items. Number of application units memorized Based on the first judgment information and the extracted purchase amount or offer amount, the shortage amount indexing means for calculating the shortage amount that is insufficient until the application for the predetermined campaign and the shortage amount indexing means are used. The multifunctional mobile terminal corresponds to the shortage amount transmitted from the server by the shortage amount transmission means and the shortage amount, including the shortage amount transmission means for transmitting the shortage amount and the campaign corresponding to the shortage amount to the multifunctional mobile terminal. Includes a shortage amount output means to output the campaign to be done.

As another example of the campaign application system of the present invention, the server purchases the campaign target product based on the application unit number first determination information stored by the application unit number determination information first storage means and the extracted purchase amount or offer amount. Multi-functional mobile phone that calculates the number of applications for various campaigns based on the amount of money or the amount of services provided for the campaign. The number of application units to be transmitted to the terminal, including the first transmission means, the multifunctional mobile terminal outputs the number of application units transmitted from the server by the first transmission means of application units and the campaign corresponding to the number of application units. Including means.

As another example of the campaign application system of the present invention, the first determination information on the number of applied units is the purchase price of the purchased product corresponding to one unit or the provision amount of the provided service.

As another example of the campaign application system of the present invention, the server stores the point conversion first information necessary for converting the purchase amount of the campaign target product or the provision amount of the campaign target service on various plurality of campaign sites into campaign points. Based on the point conversion information 1st storage means and the point conversion 1st information stored by the point conversion information 1st storage means, the purchase amount of the campaign target product or the provision amount of the campaign target service is converted into campaign points. The multifunctional mobile terminal includes a 1 conversion means, a campaign point converted by the campaign point 1st conversion means, and a campaign point 1st transmission means for transmitting a campaign corresponding to the campaign point to the multifunctional mobile terminal. The campaign point first output means for outputting the campaign point transmitted from the server by the first transmission means and the campaign corresponding to the campaign point is included.

As another example of the campaign application system of the present invention, the point conversion first information is the purchase amount of the purchased product corresponding to one campaign point or the provision amount of the provided service.

As another example of the campaign application system of the present invention, the server stores the number of application units and the second determination information for determining the number of applications for various campaigns for the campaign points converted by the campaign point first conversion means on various plurality of campaign sites. Application to determine the number of applications for various campaigns for the campaign points based on the second storage method for the number of applications to be applied, the second storage method for the number of applications stored by the second storage method, and the extracted campaign points. Multi-function mobile terminal including the second number of units indexing means, the number of applications calculated by the second number of application units, and the second number of application units for transmitting a campaign corresponding to the number of application units to the multifunctional mobile terminal. Includes the number of application units transmitted from the server by the number of application units second transmission means and the number of application units second output means for outputting the campaign corresponding to the number of application units.

As another example of the campaign application system of the present invention, the second determination information on the number of applied units is a campaign point corresponding to one unit.

As another example of the campaign application system of the present invention, the server determines the number of applications for various campaigns with respect to the number of purchases of campaign target products or the number of campaign target services provided on various plurality of campaign sites. The number of applied units to be determined by the third storage means and the number of applied units to be determined by the second storage means while extracting the number of purchases of campaign target products or the number of campaign target services provided from the receipt display items corresponding to the receipt required items. Based on the memorized second judgment information and the extracted number of purchases or offers, the number of shortages that are insufficient before applying for a predetermined campaign is calculated by the means of determining the number of shortages and the means of determining the number of shortages. The multifunctional mobile terminal corresponds to the shortage number transmitted from the server by the shortage number transmission means and the shortage number, including the shortage number transmission means for transmitting the shortage number and the campaign corresponding to the shortage number to the multifunctional mobile terminal. Deficient number output means to output the campaign to be performed is included.

As another example of the campaign application system of the present invention, the server purchases the campaign target product based on the number of application units third judgment information stored by the third determination information of the number of application units and the number of purchases or provisions extracted. Multi-functional mobile phone that calculates the number of applications for various campaigns based on the number of services provided or the number of services provided for the campaign. The number of application units to be transmitted to the terminal, including the third transmission means, the multifunctional mobile terminal outputs the number of application units transmitted from the server by the third transmission means of application units and the campaign corresponding to the number of application units. Including means.

As another example of the campaign application system of the present invention, the third determination information on the number of applied units is the number of purchased products corresponding to one unit or the number of provided services.

As another example of the campaign application system of the present invention, the server stores the point conversion second information necessary for converting the number of purchases of campaign target products or the number of campaign target services provided on various multiple campaign sites into campaign points. Based on the point conversion information 2nd storage means and the point conversion 2nd information stored by the point conversion information 2nd storage means, the number of purchases of campaign target products or the number of campaign target services provided is converted into campaign points. The multifunctional mobile terminal includes a 2 conversion means, a campaign point converted by the second conversion means, and a campaign point second transmission means for transmitting the campaign corresponding to the campaign point to the multifunctional mobile terminal. The campaign point second output means for outputting the campaign point transmitted from the server by the second transmission means and the campaign corresponding to the campaign point is included.

As another example of the campaign application system of the present invention, the point conversion second information is the number of purchased products corresponding to one campaign point or the number of provided services.

As another example of the campaign application system of the present invention, the server stores the application unit number 4 determination information for determining the number of application units of various campaigns for the campaign points converted by the campaign point second conversion means on various plurality of campaign sites. Number of applications to be applied Judgment information 4th storage means, number of applications to be applied Judgment information Number of applications stored by 4th storage means Based on the 4th judgment information and the extracted campaign points, the number of applications for various campaigns for the campaign points is calculated. Multi-function mobile terminal including the 4th unit number indexing means, the number of application units calculated by the 4th unit number indexing means, and the 4th application unit number transmission means for transmitting the campaign corresponding to the number of application units to the multifunctional mobile terminal. Includes the number of application units transmitted from the server by the fourth transmission means of the number of applications and the fourth output means of the number of applications for outputting the campaign corresponding to the number of applications.

As another example of the campaign application system of the present invention, the fourth determination information on the number of applied units is a campaign point corresponding to one unit.

As another example of the campaign application system of the present invention, the server transmits various campaigns on the campaign site and various receipt necessary items necessary for applying for various campaigns to the multifunctional mobile terminal. The multifunctional mobile terminal includes a receipt required item second storage means and a receipt required item second storage means for storing various campaigns and various receipt required items transmitted from the server by the receipt required item transmitting means. The receipt item third comparison means for comparing the receipt required item stored in the above with the receipt display item included in the electronic receipt received by the electronic receipt receiving means, and the receipt display item and the receipt required item by the receipt item third comparison means. As a result of comparison, if at least a part of the receipt display items correspond to the receipt required items, the application that outputs the campaign that can be applied for each receipt display item corresponding to the receipt required item and each receipt display item corresponding to the receipt required item The captured image transmitting means, including the possible campaign first output means, transmits the captured image of the electronic receipt corresponding to the selected campaign among the applicable campaigns output by the applicable campaign first output means to the server. ..

As another example of the campaign application system of the present invention, the server transmits various campaigns on the campaign site, various plurality of campaign target products capable of applying for various campaigns, and various plurality of campaign target services to the multifunctional mobile terminal. The multifunctional mobile terminal, including the campaign target product / service transmission means, stores various campaigns sent from the server by the campaign target product / service transmission means, various campaign target products, and various campaign target services. Receipt item No. 1 that compares the campaign target product / service storage means with the campaign target product / service stored by the campaign target product / service storage means and the receipt display item included in the electronic receipt received by the electronic receipt receiving means. 4 Comparison means and receipt item As a result of comparing the campaign target product and campaign target service with the receipt display item by the 4th comparison means, if the receipt display item includes the campaign target product and campaign target service, the campaign target product and campaign Including the second output means of the applyable campaign that outputs the campaign that can be applied for in each receipt display item corresponding to the target service, the captured image transmission means of the applyable campaign output by the second output means of the applyable campaign. Send the captured image of the electronic receipt corresponding to the selected campaign to the server.

As another example of the campaign application system of the present invention, the receipt display items include the telephone number of the store included in the captured image, the product purchase date and time or service provision date and time included in the captured image, and the purchased product product included in the captured image. The name or service name of the service is included, and the required items for receipt include the telephone number of the store conducting the campaign, the campaign implementation period, the product name targeted for the campaign, or the service name targeted for the campaign.

As another example of the campaign application system of the present invention, the receipt display items include the sales channel or service provision channel of the product included in the captured image, the name of the store included in the captured image, and the address of the store included in the captured image. , And the required receipt items include the product sales channel or service provision channel, the name of the store conducting the campaign, and the address of the store conducting the campaign.

According to the campaign application system according to the present invention, a multifunctional mobile terminal sends a captured image of an electronic receipt transmitted from a cash register (POS cash register) of each store to a server when a predetermined product is purchased or a predetermined service is provided. As a result of comparing the receipt display items included in the captured image sent from the multi-function mobile terminal by the server with various multiple receipt required items, and comparing the receipt display items with the receipt required items, the receipt display items If at least some of the receipt display items correspond to the receipt required items, the campaign that can be applied for each receipt display item that corresponds to the receipt required item is sent to the multifunctional mobile terminal, and the applicationable message in the sent campaign is sent. Is sent to a multifunctional mobile terminal, so you can apply for a given campaign using the electronic receipt sent from the cash register of each store when you purchase a given product or provide a given service. Many users can apply for various campaigns smoothly and quickly using electronic receipts. The campaign application system allows users of multifunctional mobile terminals to easily apply for campaigns using electronic receipts issued from cash registers, and users can use their multifunctional mobile terminals to participate in campaigns. You can feel free to participate. In the campaign application system, the server reads the receipt display items from the captured image of the electronic receipt, so the receipt display items read from the captured image are highly reliable, and the receipt display items and the required receipt items can be compared accurately. , It is possible to prevent omission of entry to the campaign due to misreading of receipt display items. The campaign application system allows you to apply for a campaign by sending the captured image of the electronic receipt issued from the cash register to the server from the multifunctional mobile terminal, so you can apply for the campaign without connecting network components to the cash register. Can be deployed, and campaigns can be implemented (deployed) in a wide range of areas using the network environment (Internet environment). The campaign application system does not need to make a large-scale announcement of the campaign using posters or the like, can save costs, and can carry out the campaign at a low price.

When the multifunctional mobile terminal selects with or without application from the selection message sent from the server and the server selects with application, each receipt display item corresponding to the required receipt items and the campaign to apply are multifunctional. In the campaign application system, which stores the application acceptance message for each campaign separately for each mobile terminal and sends the application acceptance message to the multifunctional mobile terminal, when the user selects to apply from the multifunctional mobile terminal, the server in each campaign Since the application acceptance message is sent to the multifunctional mobile terminal, it is possible to know that the user has applied for the predetermined campaign via the multifunctional mobile terminal, and when the predetermined product is purchased or the predetermined service is provided. An unspecified number of users can apply for various campaigns smoothly and quickly by using the electronic receipt sent from the cash register (POS register) of each store.

The server determines the receipt information of the electronic receipt in the captured image from at least the layout of the predetermined logo appearing in the captured image and the layout of the electronic receipt appearing in the captured image in the first comparison means of the receipt item, and captures from the receipt information. In the campaign application system that reads the receipt display item included in the image, the server determines the receipt information of the electronic receipt by using at least the layout of the logo and layout of the captured image in the first comparison means of the receipt item. The receipt information of the electronic receipt in the image can be clearly judged, various receipt display items included in the captured image can be accurately read, and the receipt display item and the stored receipt required item can be accurately compared. be able to.

When the electronic receipt is a long electronic receipt, the multifunctional mobile terminal divides the long electronic receipt into a plurality of captured images and sends the divided multiple captured images to the server, and the server is a multifunctional mobile terminal. In addition to editing a plurality of captured images sent from the above into one captured image connected to a series, the receipt item first comparison means reads the receipt display item included in one captured image connected to the edited series, and has multiple functions. The campaign application system that compares the receipt display items included in the captured image sent from the mobile terminal with various multiple receipt required items, the electronic receipt becomes long due to a large amount of product purchases and service provision, and the captured image is 1 Even if it does not fit on one sheet, the multifunctional mobile terminal divides a long electronic receipt into multiple captured images, sends the divided multiple captured images to the server, and the server connects multiple captured images in a series. Since you edit into one captured image, you can read all the receipt display items included in the captured image of the long electronic receipt, you can apply for the campaign with the long electronic receipt, and the receipt It is possible to accurately compare the displayed items with the items required for receipt.

The receipt display items stored by the server are compared with the receipt display items included in the captured image transmitted from the multifunctional mobile terminal, and as a result of comparing these receipt display items, they are included in the captured image transmitted from the multifunctional mobile terminal. When the receipt display item is included in the stored receipt display item, the receipt duplicate message and the campaign corresponding to the duplicate receipt display item are transmitted to the multifunctional mobile terminal, and the multifunctional mobile terminal sends the receipt duplication from the server. The campaign application system that outputs a campaign corresponding to a message and a duplicate receipt display item outputs (displays) a duplicate receipt message to a multifunctional mobile terminal when the receipt display item included in the captured image is included in the stored receipt display item. ), It is possible to prevent double application by the same electronic receipt, and the campaign can be carried out fairly. The campaign application system allows the user to know the double application via the multifunctional mobile terminal, and can prevent erroneous transmission of the captured image of the same electronic receipt to the server.

The server determines the receipt information of the electronic receipt in the captured image from at least the layout of the predetermined logo appearing in the captured image and the layout of the electronic receipt appearing in the captured image in the second comparison means of the receipt item, and captures from the receipt information. In the campaign application system that reads the receipt display item included in the image, the server determines the receipt information of the electronic receipt by using at least the layout of the logo and layout of the captured image in the second comparison means of the receipt item. The receipt information of the electronic receipt in the image can be clearly judged, various receipt display items included in the captured image can be accurately read, and the receipt display item and the stored receipt display item can be accurately compared. be able to.

The campaign application system that reads the receipt display items included in one captured image connected to the edited series and compares the stored receipt display items with the receipt display items included in the captured image sent from the multifunctional mobile terminal. Even if the electronic receipt becomes long due to a large number of product purchases or service provision and the captured image does not fit on one sheet, the multifunctional mobile terminal divides the long electronic receipt into multiple captured images and divides them. Since the captured image of is sent to the server and the server edits multiple captured images into one captured image connected in a series, all the receipt display items included in the captured image of the long electronic receipt can be read. It is possible to apply for a campaign with a long electronic receipt, and it is possible to accurately compare the stored receipt display item with the receipt display item included in the captured image transmitted from the multifunctional mobile terminal. ..

While the server extracts the purchase amount of the campaign target product or the offer amount of the campaign target service from the receipt display item corresponding to the receipt required item, it is determined based on the first judgment information of the number of applications and the extracted purchase amount or offer amount. The shortage amount that is insufficient before applying for the campaign is calculated, the calculated shortage amount and the campaign corresponding to the shortage amount are sent to the multifunctional mobile terminal, and the shortage amount and the shortage sent from the server by the multifunctional mobile terminal. The campaign application system that outputs the campaign corresponding to the amount of money can know the shortage amount of products and services required for the user who wants to apply for the predetermined campaign to apply for the campaign, and applies for the predetermined campaign. It is possible to know in a timely manner the guideline for purchasing products and the guideline for providing services necessary for doing so.

Number of application units stored by the server Based on the first judgment information and the extracted purchase amount or provision amount, the number of application units for various campaigns for the purchase amount of the campaign target product or the provision amount of the campaign target service is calculated, and the calculated number of application units is calculated. And the campaign application system that sends the campaign corresponding to the number of applications to the multifunctional mobile terminal and the multifunctional mobile terminal outputs the number of applications sent from the server and the campaign corresponding to the number of applications. Since the number of applications for the campaign corresponding to the purchase price or the amount of services provided for the campaign is calculated, the exact number of applications can be obtained by the server, and the multifunctional mobile terminal outputs (displays) the number of applications. Therefore, the user can know the latest and accurate number of applications in a timely manner via the multifunctional mobile terminal.

Number of application units The campaign application system, in which the first judgment information is the purchase amount of the purchased product corresponding to one unit or the provision amount of the provided service, is the number of application units which is the purchase amount of the purchased product corresponding to one unit or the provision amount of the provided service. Since the server calculates the number of applications for the campaign corresponding to the purchase price of the campaign target product or the provision amount of the campaign target service using the first judgment information, the server can obtain the accurate number of application units, which is multifunctional. By outputting (displaying) the number of applications from the mobile terminal, the user can know the latest and accurate number of applications in a timely manner via the multifunctional mobile terminal.

Based on the point conversion first information stored by the server, the purchase amount of the campaign target product or the provision amount of the campaign target service is converted into campaign points, and the converted campaign points and the campaign corresponding to the campaign points are converted to the multifunctional mobile terminal. The campaign application system that sends and outputs the campaign points sent from the server by the multifunctional mobile terminal and the campaign corresponding to the campaign points is a campaign in which the server corresponds to the purchase amount of the campaign target product or the provision amount of the campaign target service. Since the points are calculated, accurate campaign points can be obtained by the server, and the multifunctional mobile terminal outputs (displays) the campaign points so that the user can obtain the latest accurate campaign points via the multifunctional mobile terminal. You can know the points in a timely manner.

The point conversion first information is the purchase amount of the purchased product corresponding to one campaign point or the provided amount of the provided service. The campaign application system is the point which is the purchased amount of the purchased product corresponding to one campaign point or the provided amount of the provided service. Since the server calculates the campaign points corresponding to the purchase price of the campaign target product or the provision price of the campaign target service using the conversion first information, the server can obtain accurate campaign points, and the multifunctional mobile terminal can be used. By outputting (displaying) the campaign points, the user can know the latest accurate campaign points in a timely manner via the multifunctional mobile terminal.

Number of application units stored by the server Based on the second judgment information and the extracted campaign points, the number of application units for various campaigns for the campaign points is calculated, and the calculated number of application units and the campaign corresponding to the number of application units are transferred to the multifunctional mobile terminal. The campaign application system, which sends and outputs the number of applications sent from the server by the multifunctional mobile terminal and the campaign corresponding to the number of applications, calculates the number of applications for the campaign corresponding to the campaign points by the server. It is possible to obtain an accurate number of applications, and the multifunctional mobile terminal outputs (displays) the number of applications so that the user can know the latest accurate number of applications in a timely manner via the multifunctional mobile terminal. it can.

The campaign application system, in which the second judgment information of the number of applied units is the campaign point corresponding to one unit, uses the second judgment information of the number of applied units, which is the campaign point corresponding to one unit, to the campaign in which the server corresponds to the campaign point. Since the number of applications is calculated, the server can calculate the exact number of applications, and the multifunctional mobile terminal outputs (displays) the number of applications so that the user can obtain the latest accurate number of applications via the multifunctional mobile terminal. You can know the number of applications in a timely manner.

The server extracts the number of purchases of campaign target products or the number of campaign target services provided from the receipt display items corresponding to the receipt required items, and determines the number of applications based on the third judgment information and the extracted number of purchases or provisions. Determine the number of shortages that are insufficient before applying for the campaign, send the calculated shortages and the campaign corresponding to the shortages to the multifunctional mobile terminal, and the multifunctional mobile terminals are the shortages sent from the server and the shortages. The campaign application system that outputs the campaign corresponding to the number can know the number of shortages of products and services required for the user who wants to apply for the predetermined campaign to apply for the campaign, and applies for the predetermined campaign. You can get a timely guideline for the number of products purchased and the number of services provided in order to do so.

Number of application units stored by the server Based on the third judgment information and the number of purchases or provisions extracted, the number of application units for various campaigns is calculated based on the number of purchases of campaign target products or the number of campaign target services provided, and the number of application units calculated. And the campaign application system that sends the campaign corresponding to the number of applications to the multifunctional mobile terminal and the multifunctional mobile terminal outputs the number of applications sent from the server and the campaign corresponding to the number of applications. Since the number of applications for the campaign corresponding to the number of purchases or the number of services provided for the campaign is calculated, the exact number of applications can be obtained by the server, and the multifunctional mobile terminal outputs (displays) the number of applications. Therefore, the user can know the latest and accurate number of applications in a timely manner via the multifunctional mobile terminal.

Number of application units The campaign application system, in which the third judgment information is the number of purchased products purchased or the number of services provided corresponding to one unit, is the number of purchased products corresponding to one unit or the number of applications provided. Since the server calculates the number of applications for the campaign corresponding to the number of purchases of the campaign target products or the number of campaign target services provided using the third judgment information, it is possible to obtain the accurate number of applications by the server, and it is multifunctional. By outputting (displaying) the number of applications from the mobile terminal, the user can know the latest and accurate number of applications in a timely manner via the multifunctional mobile terminal.

Based on the point conversion second information stored by the server, the number of purchases of campaign target products or the number of campaign target services provided is converted into campaign points, and the converted campaign points and the campaign corresponding to those campaign points are converted to a multifunctional mobile terminal. The campaign application system, which sends and outputs the campaign points sent from the server by the multifunctional mobile terminal and the campaign corresponding to the campaign points, is a campaign in which the server corresponds to the number of purchases of the campaign target products or the number of campaign target services provided. Since the points are calculated, accurate campaign points can be obtained by the server, and the multifunctional mobile terminal outputs (displays) the campaign points so that the user can obtain the latest accurate campaign points via the multifunctional mobile terminal. You can know the points in a timely manner.

The point conversion second information is the number of purchased products corresponding to one campaign point or the number of provided services provided. The campaign application system is the number of purchased products corresponding to one campaign point or the number of provided services provided. Since the server calculates the campaign points corresponding to the number of purchases of the campaign target products or the number of campaign target services provided using the second conversion information, the server can obtain accurate campaign points, and the multifunctional mobile terminal can be used. By outputting (displaying) the campaign points, the user can know the latest accurate campaign points in a timely manner via the multifunctional mobile terminal.

Number of application units stored by the server Based on the 4th judgment information and the extracted campaign points, the number of application units for various campaigns for the campaign points is calculated, and the calculated number of application units and the campaign corresponding to the number of application units are transferred to the multifunctional mobile terminal. The campaign application system, which sends and outputs the number of applications sent from the server by the multifunctional mobile terminal and the campaign corresponding to the number of applications, calculates the number of applications for the campaign corresponding to the campaign points by the server. It is possible to obtain an accurate number of applications, and the multifunctional mobile terminal outputs (displays) the number of applications so that the user can know the latest accurate number of applications in a timely manner via the multifunctional mobile terminal. it can.

The campaign application system, in which the third judgment information of the number of applications is the campaign point corresponding to one unit, uses the third judgment information of the number of applications, which is the campaign point corresponding to one unit, to the campaign in which the server corresponds to the campaign point. Since the number of applications is calculated, the server can calculate the exact number of applications, and the multifunctional mobile terminal outputs (displays) the number of applications so that the user can obtain the latest accurate number of applications via the multifunctional mobile terminal. You can know the number of applications in a timely manner.

The server sends various campaigns on the campaign site and various receipt required items required for applying for various campaigns to the multifunctional mobile terminal, and the multifunctional mobile terminal receives the receipt required items sent from the server and the register. As a result of comparing the receipt display items included in the electronic receipt and comparing the receipt display items with the receipt required items, if at least a part of the receipt display items corresponds to the receipt required items, each corresponding to the receipt required item The campaigns that can be applied for in each receipt display item corresponding to the receipt display items and the required receipt items are output, and the captured image of the electronic receipt corresponding to the selected campaign among the output applicable campaigns is sent to the server. The campaign application system allows multi-function mobile terminals to apply for purchased products or services provided by comparing the required receipt items sent from the server with the receipt display items included in the electronic receipt received from the register. The campaign can be known by the multifunctional mobile terminal, and the multifunctional mobile terminal sends the captured image of the electronic receipt corresponding to the selected campaign to the server to apply for the desired campaign while selecting the campaign. be able to.

The server sends various campaigns, various campaign target products and various campaign target services that can apply for various campaigns to the multifunctional mobile terminal, and the campaign target products and campaign target services stored in the multifunction mobile terminal. As a result of comparing the receipt display items included in the received electronic receipt and comparing the campaign target products and campaign target services with the receipt display items, if the receipt display items include the campaign target products and campaign target services, the campaign The campaign application system that outputs the campaigns that can be applied for in each receipt display item corresponding to the target product and the target service of the campaign, and sends the captured image of the electronic receipt corresponding to the selected campaign among the campaigns that can be applied to the server. , The purchased product or provided by comparing the various campaign target products and various multiple campaign target services sent from the server by the multifunctional mobile terminal with the receipt display items included in the electronic receipt received from the register. The campaign that can be applied for by the service can be known by the multifunctional mobile terminal, and the multifunctional mobile terminal sends the captured image of the electronic receipt corresponding to the selected campaign to the server, so that the desired campaign can be selected. You can apply for the campaign you want to do.

The receipt display items include the store phone number included in the captured image, the product purchase date and time or service provision date and time included in the captured image, and the product name or service service name of the purchased product included in the captured image. The campaign application system, which includes the phone number of the store conducting the campaign, the campaign period, the name of the product targeted for the campaign, or the name of the service targeted for the campaign, is a store stored in advance by the server with the phone number of the store included in the captured image. By comparing with the phone number of, it is possible to reliably determine whether or not the store is conducting the campaign, and the user goes to the campaign for the products purchased at the store conducting the campaign and the services provided. You can definitely apply for. The campaign application system compares the product purchase date and time or service provision date and time included in the captured image with the campaign implementation period stored in advance to determine whether the product was purchased or the service was provided during the campaign implementation period. Can be reliably determined, and the user can reliably apply for the campaign for the products purchased or the services provided during the campaign implementation period. The campaign application system compares the product name or service name included in the captured image with the campaign target product name or campaign target service name stored in advance, and the purchased product or provided service is targeted for the campaign. It is possible to reliably determine whether or not the product or service is a product, and the user can reliably apply for the campaign for the product or service targeted for the campaign.

The receipt display items include the product sales channel or service provision channel included in the captured image, the name of the store included in the captured image, and the store address included in the captured image. Alternatively, the campaign application system, which includes the service provision channel, the name of the store conducting the campaign, and the address of the store conducting the campaign, is such that the server is the sales channel of the product or the service provision channel included in the captured image. By comparing with the product sales channel or service provision channel stored in advance, it is possible to determine whether or not the product sales channel or service provision channel matches, and the user sells from the campaign implementation channel. Alternatively, it is possible to reliably apply for the campaign for the products and services provided. The campaign application system can reliably determine whether or not the store is conducting the campaign by comparing the name of the store included in the captured image with the name of the store stored in advance by the server, and the user. Can reliably apply for the campaign for the products purchased at the store where the campaign is implemented and the services provided. The campaign application system can determine whether or not the store address matches the address of the store where the campaign is implemented by comparing the store address included in the captured image with the store address stored in advance. It is possible to ensure that the user applies for the campaign for the products purchased at the store where the campaign is carried out and the services provided.

The block diagram of the campaign application system shown as an example. The figure which shows an example of the campaign site display screen. The figure which shows an example of the campaign information screen. The figure which shows an example of the receipt necessary item display screen. The figure which shows an example of the product / service display screen for a campaign. The figure which shows an example of the campaign application menu screen. The figure which shows an example of the receipt display screen. The figure which shows an example of the application possible campaign display screen. The figure which shows an example of the receipt duplicate message screen. The figure which shows an example of the application selection screen. The figure which shows an example of the application acceptance screen. The figure which shows an example of the campaign detailed information display screen. The figure which shows an example of the campaign application status display screen. The figure which shows an example of the shortage amount display screen. The figure which shows an example of the application unit number display screen. The figure which shows an example of the campaign point display screen. The figure which shows an example of the shortage number display screen. The figure which shows another example of the application unit number display screen. The figure which shows another example of the campaign point display screen.

The details of the campaign application system according to the present invention will be described below with reference to the attached drawings such as FIG. 1 which is a configuration diagram of the campaign application system 10 shown as an example. Although FIG. 1 illustrates one smartphone 11 (multifunctional mobile terminal) and one campaign execution server, various types of servers that can actually access the campaign site management server 12 (server) via the Internet are shown. Smartphone 11 exists, and a plurality of campaign execution servers 16 exist. Although one electronic receipt server 13 is shown in the figure, there may be a plurality of electronic receipt servers 13.

In addition to the smartphone 11, the multifunctional mobile terminal includes various tablets and personal digital assistants (PDAs), and further includes all multifunctional mobile terminals that can be connected to the Internet to be developed in the future. In addition to the Internet, the case where the smartphone 11 and the campaign site management server 12 are connected by another network such as LAN or WAN is also included.

The campaign application system 10 manages applications for various campaigns using electronic receipts issued by a cash register (POS cash register) (not shown). The campaign application system 10 manages various types of smartphones 11 (various types of multifunctional mobile terminals) owned by an unspecified number of users, and various types of campaign sites on which the smartphones 11 can log in via the Internet. It is formed from a campaign site management server 12 (server). Each smartphone 11 has a different model and a different carrier (maker) that provides it.

The cash register is installed in each store and is connected to the electronic receipt server 13. When a user (user) purchases a predetermined product at those stores 14a to 14c or receives a predetermined service (service), the cash register issues an electronic receipt for the product or service and electronically. The receipt is transmitted to the electronic receipt server 13. Supermarkets 14a, convenience stores 14b, drug stores 14c, daily necessities stores 14d, and restaurants 14e are shown as stores 14a to 14c, but the stores are not limited to these, and by selling predetermined products to the stores. Includes all stores that receive compensation or receive compensation by providing certain services.

The smartphone 11 incorporates a physical computer having a central processing unit (CPU or MPU) and memory (main memory and cache memory) and operating by an independent operating system (OS), and mounts a large-capacity hard disk. ing. A campaign application application that executes each means of the campaign application system 10 is stored in the main memory of the smartphone 11. The campaign application application directly accesses the campaign site management server 12, or accesses the campaign site management server 12 from another server via a link, and then downloads from the campaign site management server 12. A web browser and an e-mail client that sends / receives e-mails and manages e-mails are stored in the main memory of the smartphone 11.

As another example of downloading the campaign application application, it is displayed on the campaign posters, campaign advertisements, campaign leaflets, etc. of the stores 14a to 14e that purchased the campaign target products and the stores 14a to 14e that received the campaign target services. The QR code (registered trademark) is read by using the camera function. When the QR code is read, the URL of the campaign corresponding to the QR code (URL of the campaign site managed by the server) is displayed on the touch panel of the smartphone 11. When the URL displayed on the touch panel is tapped, the web browser of the smartphone 11 is activated and connected to the Internet, and the smartphone 11 is connected to the campaign site management server 12. After the smartphone 11 is connected to the campaign site management server 12, the application is downloaded according to the download guidance.

The smartphone 11 can connect to the Internet using a web browser, and can access and log in to an unspecified number of other servers (physical servers and virtual servers) using the Internet, and can perform various searches on the Internet. The engine can be used. The smartphone can access and log in to the server 12 using the URL of the campaign site management server 12, and other information (character data and image data) including the campaign site management server 12 using the Internet. It can be provided to a plurality of external servers, and various information can be received from a plurality of other external servers including the campaign site management server 12 using the Internet.

The hard disk of the smartphone 11 stores mobile terminal identification information that identifies them. As the mobile terminal specific information, the IP address, MAC address, URL, email address, Cookie information, individual identification number, etc. of the smartphone 11 can be used, and the smartphone 11 independently generates a unique identifier for identifying it. Then, the generated identifier can be used as the mobile terminal specific information. The hard disk of the smartphone 11 stores the personal information of the user (user) who has the authority to use it. Personal information includes passwords and ID numbers, terminal user names or names (corporate names and personal names), addresses or whereabouts, telephone numbers, fax numbers, ages, genders, email addresses, and the like.

The central processing unit of the smartphone 11 activates a campaign application application stored in the memory based on the control by the operating system (OS), and implements the following means according to the application. The central processing unit of the smartphone 11 receives the campaign information (including the past campaign information) delivered from the campaign site management server 12, implements the campaign information storage means for storing the received campaign information on the hard disk, and receives the campaign information. A campaign information output means for outputting (displaying) campaign information on the touch panel 15 is implemented.

The campaign information includes link information for accessing the homepage of the campaign organizer (host company) that hosts the campaign, campaign site specific information that identifies the campaign site (various organizer information), and campaign specific information that identifies the campaign. , Specific campaign implementation method and implementation details, implementation period, lottery date, campaign implementation information such as winning products, campaign target product identification information that identifies campaign target products, campaign target service identification information that identifies campaign target services, etc. There is. The campaign site specific information includes a campaign site name and a campaign site identification code, and the campaign specific information includes a campaign name and a campaign identification code. The campaign target product specific information includes the campaign target product name, the campaign target product price, the campaign target product identification code, etc., and the campaign target service specific information includes the campaign target service name, the campaign target service price, and the campaign target service identification code. And so on.

The smartphone 11 implements and receives the receipt required item second storage means for storing various campaigns and various receipt required items transmitted from the campaign site management server 12 (server) by the receipt required item transmitting means described later. The receipt required item output means for outputting (displaying) the received receipt required item to the touch panel 15 is implemented. The smartphone 11 stores various campaigns, a plurality of campaign target products, and various campaign target services transmitted from the campaign site management server 12 by the campaign target product / service transmission means described later. The means are implemented, and the campaign target product / service output means for outputting (displaying) the received campaign target product and campaign target service on the touch panel 15 is implemented.

In the smartphone 11, the user who owns the smartphone 11 purchases a predetermined product at each store 14a to 14e or receives a predetermined service and pays the price of the product or service with electronic money, credit, or cash. After that, the electronic receipt receiving means for receiving the electronic receipt issued from the cash register from the electronic receipt server 13 is implemented. The smartphone 11 implements the receipt item third comparison means for comparing the receipt required item stored by the receipt required item second storage means with the receipt display item included in the electronic receipt received by the electronic receipt receiving means.

As a result of comparing the receipt display item and the receipt required item by the receipt item third comparison means, the smartphone 11 shows that if at least a part of the receipt display items corresponds to the receipt required item, each receipt display item corresponding to the receipt required item. In addition, the applicationable campaign first output means for outputting (displaying) the applicationable campaign in each receipt display item corresponding to the receipt required item on the touch panel 15 is implemented.

The smartphone 11 implements the fourth receipt item comparison means for comparing the campaign target product and the campaign target service stored by the campaign target product / service storage means with the receipt display item included in the electronic receipt received by the electronic receipt receiving means. .. As a result of comparing the campaign target product and the campaign target service with the receipt display item by the receipt item 4th comparison means, the smartphone 11 is the campaign target product and the campaign target when the receipt display item includes the campaign target product and the campaign target service. The applicationable campaign second output means for outputting (displaying) the applicationable campaign on the touch panel 15 in each receipt display item corresponding to the service is implemented.

The smartphone 11 implements the captured image transmitting means for transmitting the captured image of the electronic receipt received by the electronic receipt receiving means to the campaign site management server 12. The smartphone 11 implements a receipt duplicate message output means for outputting (displaying) a receipt duplicate message transmitted from the campaign site management server 12 and a campaign corresponding to the duplicate receipt display item to the touch panel 15 by the receipt duplicate message transmission means described later. To do. The smartphone 11 implements the shortage amount output means for outputting (displaying) the shortage amount sent from the campaign site management server 12 by the shortage amount transmission means described later and the campaign corresponding to the shortage amount on the touch panel 15, and the shortage amount described later. The shortage number output means for outputting (displaying) the shortage number transmitted from the campaign site management server 12 by the number transmission means and the campaign corresponding to the shortage number on the touch panel 15 is implemented.

The smartphone 11 implements an application presence / absence selection means for selecting with or without application from the selection message transmitted from the campaign site management server 12 by the message transmission means described later. The smartphone 11 implements the first number of application units output means for outputting (displaying) the number of application units transmitted from the campaign site management server 12 and the campaign corresponding to the number of application units on the touch panel 15 by the first transmission means for the number of application units described later. ..

The smartphone 11 implements the campaign point first output means for outputting (displaying) the campaign points transmitted from the campaign site management server 12 and the campaign corresponding to the campaign points on the touch panel 15 by the campaign point first transmission means described later. .. The smartphone 11 implements the second application unit output means for outputting (displaying) the number of application units transmitted from the campaign site management server 12 and the campaign corresponding to the number of application units on the touch panel 15 by the second application unit transmission means described later. .. The smartphone 11 implements the third application unit output means for outputting (displaying) the number of application units transmitted from the campaign site management server 12 and the campaign corresponding to the application unit number to the touch panel 15 by the third application unit transmission means described later. ..

The smartphone 11 implements the campaign point second output means for outputting (displaying) the campaign points transmitted from the campaign site management server 12 and the campaign corresponding to the campaign points to the touch panel 15 by the campaign point second transmission means described later. .. The smartphone 11 implements the fourth output means for the number of applications, which outputs (displays) the number of applications transmitted from the campaign site management server 12 and the campaign corresponding to the number of applications to the touch panel 15 by the fourth transmission means for the number of applications described later. ..

The campaign site management server 12 (server) is installed in a data center contracted by an administrator (management company) who manages a plurality of various campaign sites. The campaign site management server 12 may be installed at the business office or office of the manager (management company) who manages the campaign site. The electronic receipt server 13 is installed in a data center contracted by an administrator (management company) who manages electronic receipts. The campaign execution server 16 is installed in a data center contracted by a campaign organizer (host company) that hosts various campaigns. The campaign execution server 16 may be installed at the business office or office of the campaign organizer that hosts the campaign.

The campaign site management server 12, the electronic receipt server 13, and the campaign execution server 16 are physical computers or cloud computing having a central processing unit (CPU or MPU) and memory (main memory and cache memory), and are large. It has a built-in capacity hard disk. Although not shown, input devices such as keyboards and mice and output devices such as displays and printers are connected to the campaign site management server 12, the electronic receipt server 13, and the campaign execution server 16 via interfaces. There is.

The hard disk of the campaign site management server 12 stores server identification information for identifying the campaign site management server 12. As the server specific information, the IP address, MAC address, URL, email address, Cookie information, individual identification number, etc. of the campaign site management server 12 can be used, and the campaign site management server 12 is unique in identifying them. An identifier can be generated independently, and the generated identifier can be used as server-specific information.

Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS) can be used as the cloud. By using cloud computing for the campaign application system 12, IT resources can be used on demand from the cloud service platform via the Internet. The cloud is a virtual server that has a virtual CPU or virtual MPU (central processing unit), virtual main memory, and virtual cache memory (memory) and operates by an independent operating system (virtual OS), and has a large-capacity virtual storage area. Has been generated.

The campaign site management server 12, the electronic receipt server 13, and the campaign execution server 16 receive requests from the DNS server, other computers, and other servers that set the correspondence between the host name and the IP address assigned to the host name. A database / file server that provides a function to read and write various information, a Web server required to publish a homepage, a mail server for sending and receiving e-mails, and saving all data such as created sentences and images. Various servers such as a document server that makes it possible to search the data of the above are connected, and these servers form a server group. The campaign site management server 12, the electronic receipt server 13, and the campaign execution server 16 themselves have a DSN server function, a database server function, a Web server function, a mail server function, and a document server function, and software is provided for each server function. It may be divided into two.

The campaign site management server 12, the electronic receipt server 13, and the campaign execution server 16 access all other servers that have no access restrictions using the Internet while passing through various DNS servers connected to the Internet. Can be done. The campaign site management server 12, the electronic receipt server 13, and the campaign execution server 16 are connected to other servers (including the campaign site management server 12 and the electronic receipt server 13) of the data center installed in any of the world via the Internet. It forms a network.

On the hard disk of the campaign site management server 12, various campaign information received from the campaign execution server 16 (link information for accessing the homepage of the campaign organizer (host company), campaign site (various organizer information)) are stored. Specific campaign site specific information, campaign specific information that identifies the campaign, specific campaign implementation method and content, implementation period, lottery date, campaign implementation information such as winning products, campaign target product identification that identifies the campaign target product Information, campaign target service specific information that identifies campaign target services), mobile terminal specific information of smartphone 11 that downloaded (installed) the campaign application application from the campaign site management server 12, personal information of smartphone 11 users, smartphone 11 The URL is stored (stored).

The URL of the campaign site management server 12 is stored (stored) in the campaign execution server 16. The campaign execution server 16 accesses and logs in to the campaign site management server 12 using the URL of the campaign site management server 12, and transmits various plurality of campaign information to the campaign site management server 12. The campaign information is transmitted from the campaign execution server 16 to the campaign site management server 12 every time it is updated.

The campaign execution server 16 transmits various receipt necessary items necessary for applying for various campaigns on the campaign site to the campaign site management server 12, and various campaigns on the campaign site and various plurality of items capable of applying for various campaigns. The campaign target product and various various campaign target services are transmitted to the campaign site management server 12. Receipt required items, campaign target products, and campaign target services are transmitted from the campaign execution server 16 to the campaign site management server 12 each time they are updated.

The campaign execution server 16 transmits to the campaign site management server 12 the number of application units first determination information for determining the number of applications for various campaigns with respect to the purchase amount of the campaign target product or the provision amount of the campaign target service on various plurality of campaign sites. , The number of applications for determining the number of applications for various campaigns with respect to the number of purchases of campaign target products or the number of campaign target services provided on various multiple campaign sites. Second determination information is transmitted to the campaign site management server 12. The application unit number 1 determination information and the application unit number 2 determination information are transmitted from the campaign execution server 16 to the campaign site management server 12 each time they are updated.

The campaign execution server 16 transmits to the campaign site management server 12 the point conversion first information necessary for converting the purchase amount of the campaign target product or the provision amount of the campaign target service on various plurality of campaign sites into campaign points, and various types. The point conversion second information necessary for converting the number of purchases of campaign target products or the number of campaign target services provided on a plurality of campaign sites into campaign points is transmitted to the campaign site management server 12. The point conversion first information and the point conversion second information are transmitted from the campaign execution server 16 to the campaign site management server 12 each time they are updated.

The central processing unit of the campaign site management server 12 starts the campaign application application stored in the internal address file of the memory based on the control by the operating system (OS), and executes each of the following means according to the application. The central processing unit of the campaign site management server 12 implements a campaign information storage means for storing (storing) the campaign information received from the campaign execution server 16 on the hard disk, and the smartphone 11 that downloads (installs) the campaign application application from the server 12. Implement a campaign information transmission means for transmitting (delivering) the latest (updated) campaign information (including past campaign information) to the server. The campaign information transmitting means transmits the campaign information to the smartphone 11 at predetermined time intervals (1 hour interval, 2 hour interval, 6 hour interval, 1 day interval, etc.).

The central processing unit of the campaign site management server 12 implements the first storage method for the receipt required items, which stores (stores) various receipt required items required for applying for various campaigns on the campaign site on the hard disk, and the campaign and the receipt. Implement the receipt required item transmission means for delivering (transmitting) the required items to the smartphone 11.

The required items for the receipt include the product sales channel or service provision channel, the name of the store conducting the campaign, the address of the store conducting the campaign, the telephone number of the store conducting the campaign, and the campaign implementation period. , Campaign target product name or campaign target service name, campaign target product application required amount or campaign target service application required amount, campaign target product required number of purchases or campaign target service required There are a number of offers.

It is not necessary to make all of them the required items for receipt, and at least the telephone number of the store conducting the campaign, the campaign implementation period, and the product name targeted for the campaign may be required items for receipt. In the campaign application system, the product sales channel, store name (each name of multiple stores), store address (each address of multiple stores), store phone number (each phone number of multiple stores), product purchase The date and time and the product name of the purchased product are required items for the receipt.

The central processing unit of the campaign site management server 12 stores (stores) various campaigns on the campaign site, a plurality of campaign target products to which various campaigns can be applied, and various campaign target services on the hard disk. -Campaign target product / service transmission means that implements the service first storage means and transmits various campaigns and various campaign target products on the campaign site and various campaign target products and various campaign target services to the smartphone 11. To carry out.

The central processing unit of the campaign site management server 12 determines the number of applications for various campaigns with respect to the purchase price of the campaign target products or the provision amount of the campaign target services on various multiple campaign sites. The first storage means for determining the number of words is implemented. The number of applied units first judgment information is information for determining the number of units applied for the campaign with respect to the purchase amount of the campaign target product or the provision amount of the campaign target service on the campaign site. For example, the purchase amount or provision of the purchased product corresponding to one unit. The amount of service provided.

The central processing unit of the campaign site management server 12 determines the number of applications for various campaigns with respect to the number of purchases of campaign target products or the number of campaign target services provided on various multiple campaign sites. The third storage means for determining the number of words is implemented. The number of applied units third judgment information is information for determining the number of units applied for the campaign with respect to the number of purchased products targeted for the campaign or the number of services provided for the campaign on the campaign site. For example, the number of purchased products corresponding to one unit or the provision The number of services provided.

The central processing unit of the campaign site management server 12 stores the point conversion first information necessary for converting the purchase amount of the campaign target product or the provision amount of the campaign target service on various multiple campaign sites into campaign points. Point conversion information Implement the first storage means. The point conversion first information is information necessary for converting the purchase amount of the campaign target product or the provision amount of the campaign target service on the campaign site into campaign points. For example, the purchase amount or provision of the purchased product corresponding to 1 point. The amount of service provided.

The central processing unit of the campaign site management server 12 stores point conversion second information required for converting the number of purchases of campaign target products or the number of campaign target services provided on various multiple campaign sites into campaign points. Point conversion information Implement the second storage means. The second point conversion information is information necessary for converting the number of purchases of campaign target products or the number of campaign target services provided on the campaign site into campaign points. For example, the number of purchases or provision of purchased products corresponding to one point. The number of services provided.

The central processing unit of the campaign site management server 12 implements a captured image editing means for editing a plurality of captured images transmitted from the smartphone 11 by the captured image transmitting means into one captured image connected in a series. The central processing unit of the campaign site management server 12 compares the receipt display items included in the captured images transmitted from the smartphone 11 (these multifunctional mobile terminals) by the captured image transmitting means with various various receipt required items. Implement the first comparison means.

The receipt display items include the sales channel of the product or the service provision channel included in the captured image, the names of the stores 14a to 14e included in the captured image, the addresses of the stores 14a to 14e included in the captured image, and the captured image. There are telephone numbers of stores 14a to 14e, the date and time of product purchase or service provision included in the captured image, the product name of the purchased product included in the captured image, or the service name of the service provided. It is not necessary to display all of them as receipt display items, and at least the telephone numbers of stores 14a to 14e, the date and time of product purchase, and the product name of the purchased product may be displayed as receipt display items. In the campaign application system 10, the names of stores 14a to 14e, the addresses of stores 14a to 14e, the telephone numbers of stores 14a to 14e, the date and time of product purchase, and the product name of the purchased product are set as receipt display items.

The central processing unit of the campaign site management server 12 is a receipt item, a receipt display item stored by the campaign storage means, and a receipt display item included in the captured image transmitted from the smartphone 11 (these multifunctional mobile terminals) by the captured image transmitting means. The second comparison means of the receipt item for comparing with is carried out. As a result of comparing the receipt display items by the receipt item second comparison means, the central processing unit of the campaign site management server 12 shows that the receipt display items included in the captured image transmitted from the smartphone 11 by the captured image transmission means are the receipt items. When included in the receipt display item stored by the campaign storage means, the receipt duplicate message transmission means for transmitting the receipt duplicate message and the campaign corresponding to the duplicate receipt display item to the smartphone 11 is implemented.

The central processing unit of the campaign site management server 12 extracts the purchase amount of the campaign target product or the provision amount of the campaign target service from the receipt display items corresponding to the receipt required items, and stores the application unit number determination information by the first storage means. Number of Applicants First Judgment information and the extracted purchase amount or offer amount are used to determine the shortage amount that is insufficient before applying for a predetermined campaign. The central processing unit of the campaign site management server 12 implements the shortage amount transmission means for transmitting the shortage amount calculated by the shortage amount calculation means and the campaign corresponding to the shortage amount to the smartphone 11.

The central processing unit of the campaign site management server 12 extracts the number of purchases of campaign target products or the number of campaign target services provided from the receipt display items corresponding to the receipt required items, and stores the number of applications by the second storage means. Number of application units Based on the second judgment information and the extracted number of purchases or offers, the shortage number determination means for determining the shortage number that is insufficient before applying for a predetermined campaign is implemented. The central processing unit of the campaign site management server 12 implements the shortage number transmitting means for transmitting the shortage number determined by the shortage number indexing means and the campaign corresponding to the shortage number to the smartphone 11.

As a result of comparing the receipt display item and the receipt required item by the receipt item first comparison means, the central processing unit of the campaign site management server 12 corresponds to at least a part of the receipt display items as the receipt required item. If this is the case, a campaign that can be applied for in each receipt display item corresponding to the required receipt item is transmitted to the smartphone 11, and an applicationable message transmission means for transmitting the applicationable message in the transmitted campaign to the smartphone 11 is implemented. In the applicationable message sending means, a selection message with or without application in the applicationable campaign is transmitted to the smartphone 11.

When application presence is selected by the application presence / absence selection means, the central processing unit of the campaign site management server 12 separately stores each receipt display item corresponding to the receipt required item and the campaign to be applied for each smartphone 11 end. The receipt item / campaign storage means will be implemented, and the application acceptance message transmission means for transmitting the application acceptance message in each campaign to the smartphone 11 will be implemented.

The central processing unit of the campaign site management server 12 determines the purchase amount of the campaign target product or the campaign target based on the application unit number first judgment information stored by the application unit number judgment information first storage means and the extracted purchase amount or offer amount. Calculate the number of applications for various campaigns for the amount of service provided Implement the first indexing method, and send the number of applications calculated by the first indexing method and the campaign corresponding to the number of applications to the smartphone 11. Implement the first transmission method for the number of applications.

The central processing unit of the campaign site management server 12 determines the number of application units or the number of campaign targets based on the number of application units stored by the second storage means and the extracted number of purchases or provisions. Calculate the number of applications for various campaigns based on the number of services provided. Implement the second method of calculating the number of applications. The central processing unit of the campaign site management server 12 implements the second application unit number transmitting means for transmitting the number of application units determined by the second application unit number indexing means and the campaign corresponding to the application unit number to the smartphone 11.

The central processing unit of the campaign site management server 12 converts the purchase amount of the campaign target product or the provision amount of the campaign target service into campaign points based on the point conversion first information stored by the point conversion information first storage means. Implement the first conversion means. The central processing unit of the campaign site management server 12 implements the campaign point first transmission means for transmitting the campaign points converted by the campaign point first conversion means and the campaign corresponding to the campaign points to the smartphone 11.

The central processing unit of the campaign site management server 12 determines the number of applications for various campaigns for the campaign points converted by the campaign point first conversion means in various plurality of campaign sites. Second determination Number of applications for storing information. The second information storage means is implemented. The second judgment information on the number of applied units is the campaign point corresponding to one unit. The central processing unit of the campaign site management server 12 calculates the number of applications for various campaigns for the campaign points based on the number of applications second judgment information stored by the second storage means and the extracted campaign points. The second number of units indexing means will be implemented, and the number of application units calculated by the second number of application units and the campaign corresponding to the number of applied units will be transmitted to the smartphone 11 as the second number of application units transmission means.

The central processing unit of the campaign site management server 12 converts the number of purchases of campaign target products or the number of campaign target services provided into campaign points based on the point conversion second information stored by the point conversion information second storage means. Implement the second conversion means. The central processing unit of the campaign site management server 12 implements the campaign point second transmission means for transmitting the campaign points converted by the campaign point second conversion means and the campaign corresponding to the campaign points to the smartphone 11.

The central processing unit of the campaign site management server 12 determines the number of applications for various campaigns for the campaign points converted by the campaign point first conversion means on various plurality of campaign sites. Fourth determination Number of applications for storing information. Information The fourth storage means is implemented. The third judgment information on the number of applied units is the campaign point corresponding to one unit. The central processing unit of the campaign site management server 12 calculates the number of applications for various campaigns for the campaign points based on the number of applications 4th judgment information stored by the 4th storage method and the extracted campaign points. The 4th unit number indexing means will be implemented, and the 4th application unit number transmission means will be implemented to transmit the number of application units calculated by the 4th application unit number indexing means and the campaign corresponding to the number of application units to the smartphone 11.

FIG. 2 is a diagram showing an example of a campaign site display screen output (displayed) on the touch panel 15 of the smartphone 11, and FIG. 3 is an example of a campaign information screen output (displayed) on the touch panel 15 of the smartphone 11. It is a figure which shows. FIG. 4 is a diagram showing an example of a receipt required item display screen output (displayed) on the touch panel 15 of the smartphone 11, and FIG. 5 is a diagram showing campaign target products / services output (displayed) on the touch panel 15 of the smartphone 11. It is a figure which shows an example of the display screen. In FIGS. 2 to 5, the campaign application system 10 will be described by exemplifying only the smartphone 11 (same in the following figures). In FIGS. 2 to 5, the data displayed in each display area is not shown.

The central processing unit of the campaign site management server 12 stores the campaign information transmitted from the campaign execution server 16 on the hard disk in a state associated with the campaign site specific information (campaign organizer specific information), the campaign specific information, and the server specific information ( Store) (campaign information storage means). The campaign application application is downloaded to the smartphone 11, and the latest various campaign information (including past campaign information) is distributed (transmitted) from the campaign site management server 12 (server) (campaign information transmission means). The smartphone 11 stores (stores) the campaign information received from the campaign site management server 12 on the hard disk in a state associated with the campaign site specific information (campaign organizer specific information), the campaign specific information, and the mobile terminal specific information (campaign information). Means of storage).

When a user (user) of the smartphone 11 purchases a campaign target product or receives a campaign target service at each store 14a to 14e, he / she is eligible to participate in the campaign by purchasing the product or providing the service. Obtained and can apply for the campaign. In the campaign, winning prizes (prize, gift certificate, discount ticket, etc.) are sent to the winners who won the lottery on the predetermined lottery date (including the case where the lottery is drawn at the time of application). In the following explanation, the case where the user of the smartphone 11 receives the service targeted for the campaign (service targeted for the campaign) is omitted, and the campaign application system 10 is described by taking the case where the user purchases the product targeted for the campaign as an example. To do.

The user of the smartphone 11 taps the campaign information icon (not shown) output (displayed) on the standby screen of the touch panel 15 of the smartphone 11. When the campaign information icon is tapped, the smartphone 11 logs in to the campaign site management server 12 (server). By reading the QR code (registered trademark) and tapping the URL of the campaign site of the QR code (registered trademark) displayed on the touch panel 15, the smartphone 11 can be logged in to the campaign site management server 12. When the smartphone 11 logs in to the campaign site management server 12, the smartphone 11 outputs (displays) the received campaign information on the touch panel 15 (campaign information output means). The campaign site display screen shown in FIG. 2 is displayed on the touch panel 15 of the smartphone 11.

On the campaign site display screen of FIG. 2, a plurality of [campaign site] buttons 2a and [logout] buttons 2b indicating various various campaign sites (including the manufacturer name) are displayed. By swiping the campaign site display screen of FIG. 2, various various campaign sites are displayed. When you tap the [Logout] button 2b, the smartphone 11 logs out and returns to the standby screen (the same applies to the [Logout] button below). Tap the button 2a indicating a predetermined campaign site among the [campaign site] buttons 2a. When any of the buttons 2a is tapped, the campaign information screen of the campaign site shown in FIG. 3 is output (displayed) on the touch panel 15 of the smartphone 11.

On the campaign information screen of FIG. 3, a plurality of [link information] buttons 3a, [back] buttons 3b, and [logout] buttons 3c for accessing the homepage of the campaign organizer (host company) that hosts the campaign are output ( Is displayed. By swiping the campaign information screen of FIG. 3, various types of various link information are displayed. Tap the [Back] button 3b to return to the previous screen (the same applies to the [Back] button below).

By tapping a predetermined button 3a among the [link information] buttons 3a, the homepage of the campaign organizer is output (displayed) on the touch panel 15. Although not shown, the campaign site name and campaign site identification code are output (displayed) on the campaign organizer's homepage. Campaign site specific information, campaign name, campaign target product price, campaign identification code, etc. are output ( (Displayed) campaign specific information, specific campaign implementation method and implementation details, implementation period, lottery date, campaign implementation information that outputs (displays) winning products, etc., campaign target product name, campaign target product price, campaign target product The campaign target product identification information that outputs (displays) the identification code, etc., the campaign target service name, and the campaign target service identification code that outputs (displays) the campaign target service identification code, etc. are output (displayed). The user (user) can know various campaigns currently being carried out by viewing the campaign information (including the past campaign information) distributed (transmitted) from the campaign site management server 12.

The campaign execution server 16 transmits various campaigns on the campaign site and various receipt required items necessary for applying for those campaigns to the campaign site management server 12. The campaign site management server 12 includes various campaigns received from the campaign execution server 16 and various receipt required items (names of stores 14a to 14e (names of a plurality of stores 14a to 14e), addresses of stores 14a to 14e (). Multiple stores 14a to 14e addresses), stores 14a to 14e phone numbers (multiple stores 14a to 14e phone numbers), product purchase date and time, campaign target product names (multiple types of campaign target product names) Store (store) in the hard disk in a state associated with the campaign site specific information (campaign organizer specific information), campaign specific information, and server specific information (receipt required item first storage means). Furthermore, the campaign implementation period, the application amount of the campaign target product that can be applied for the campaign, the required number of purchases of the campaign target product that can be applied for the campaign are described in the campaign site specific information (campaign organizer specific information), campaign specific information, server specific information Store (store) in the hard disk in the state associated with.

The campaign site management server 12 stores (stores) various campaigns and various receipt required items on the hard disk, and then applies for those campaigns and those receipt required items (campaign implementation period, application for campaign target products that can be applied for the campaign). The amount of money and the required number of purchases of the campaign target products that can be applied for the campaign are distributed (sent) to the smartphone 11 (receipt required item transmission means). The smartphone 11 includes those campaigns distributed (sent) from the campaign site management server 12 and their receipt required items (campaign implementation period, application amount of campaign target products that can be applied for the campaign, and requirements for campaign target products that can be applied for the campaign. (Including the number of purchases) is stored (stored) on the hard disk in a state associated with the campaign site specific information (campaign organizer specific information), campaign specific information, and mobile terminal specific information (receipt required item second storage means). The smartphone 11 outputs (displays) the received receipt required items (including the campaign implementation period, the application amount of the campaign target product that can be applied for the campaign, and the required number of purchases of the campaign target product that can be applied for the campaign) on the touch panel 15. (Receipt required item output means). The touch panel 15 of the smartphone 11 outputs (displays) the receipt required item display screen shown in FIG.

On the receipt required item display screen of FIG. 4, the sales channel display area 4a displaying the product sales channel and the names of the stores 14a to 14e are displayed. The store name display area 4b and the store address display displaying the addresses of the stores 14a to 14e are displayed. Area 4c, phone number display area 4d displaying the phone numbers of stores 14a to 14e, campaign implementation period display area 4e displaying the campaign implementation period, campaign target product name display area 4f displaying the campaign target product name, applying for the campaign The application amount display area 4g that displays the application amount of the possible campaign target products, the required purchase number display area 4h that displays the required purchase number of the campaign target products that can be applied for the campaign is output (display), [Back] button 4i, The [Logout] button j is clicked. The user (user) can know the conditions under which he / she can apply for various campaigns by looking at the receipt required items distributed (sent) from the campaign site management server 12.

The campaign execution server 16 includes various campaigns on the campaign site, a plurality of campaign target products (campaign target product name, campaign target product price, campaign target product identification code, etc.) and various campaign target products to which various campaigns can be applied. The service (name of service targeted for campaign, price of service targeted for campaign, identification code for service targeted for campaign, etc.) is transmitted to the campaign site management server 12. The campaign site management server 12 provides campaign site specific information (campaign sponsorship) with various campaigns on the campaign site received from the campaign execution server 16, various plurality of campaign target products capable of applying for various campaigns, and various multiple campaign target services. (Person-specific information), campaign-specific information, and server-specific information are stored (stored) on the hard disk in a state associated with them (campaign target product / service first storage means).

The campaign site management server 12 transmits various campaigns on the campaign site received from the campaign execution server 16, various plurality of campaign target products to which various campaigns can be applied, and various campaign target services to the smartphone 11 (campaign). Target product / service transmission means). The smartphone 11 provides campaign site specific information (various campaign target products and various campaign target services for which various campaigns can be applied for on the campaign site distributed (transmitted) from the campaign site management server 12). (Campaign organizer specific information), campaign specific information, and mobile terminal specific information are stored (stored) on the hard disk in association with them (campaign target product / service storage means).

The smartphone 11 outputs (displays) the campaign target product and the campaign target service received from the campaign site management server 12 on the touch panel 15 (campaign target product / service output means). The campaign target product / service display screen shown in FIG. 5 is output (displayed) on the touch panel 15 of the smartphone 11. On the campaign target product / service display screen of FIG. 5, the campaign target product display area 5a displaying various various campaign target products, the campaign target service display area 5b displaying various various campaign target services, and the [Logout] button 5c Is output (displayed). By swiping the campaign target product / service display screen of FIG. 5, various various campaign target products and campaign target services are displayed. The user (user) can know various campaign target products and various campaign target services by looking at the campaign target products / services distributed (transmitted) from the campaign site management server 12.

The campaign site management server 12 determines the number of application units for various campaigns with respect to the purchase amount of the campaign target product or the provision amount of the campaign target service on the various campaign sites received from the campaign execution server 16. Store (store) on the hard disk in a state associated with the campaign site specific information (campaign organizer specific information), campaign specific information, and server specific information (first storage means for determining the number of applied units). The campaign site management 12 determines the number of applications for various campaigns for the campaign points converted by the campaign point first conversion means in the various campaign sites received from the campaign execution server. The second judgment information is the campaign site specific information. (Campaign organizer specific information), campaign specific information, and server specific information are stored (stored) on the hard disk in a state associated with them (second storage means for determining the number of applied units).

The campaign site management server 12 determines the number of applications for various campaigns with respect to the number of purchases of campaign target products or the number of campaign target services provided on various multiple campaign sites received from the campaign execution server 16. Store (store) in the hard disk in a state associated with the campaign site specific information (campaign organizer specific information), campaign specific information, and server specific information (application unit number determination information third storage means). The campaign site management server 12 determines the number of applications for various campaigns for the campaign points converted by the campaign point second conversion means in the various campaign sites received from the campaign execution server 16. It is stored (stored) in the hard disk in a state associated with the specific information (campaign organizer specific information), the campaign specific information, and the server specific information (application unit number determination information 4th storage means).

The campaign site management server 12 converts the point conversion first information necessary for converting the purchase amount of the campaign target product or the provision amount of the campaign target service into the campaign points on various plurality of campaign sites as the campaign site specific information (campaign organizer identification). Information), campaign specific information, and server specific information are stored (stored) on the hard disk in a state associated with them (point conversion information first storage means). The campaign site management server 12 converts the point conversion second information necessary for converting the number of purchases of campaign target products or the number of campaign target services provided on various plurality of campaign sites into campaign points, and the campaign site specific information (campaign organizer identification). Information), campaign specific information, and server specific information are stored (stored) on the hard disk in a state associated with them (point conversion information second storage means).

FIG. 6 is a diagram showing an example of a campaign application menu screen output to the touch panel 15 of the smartphone 11, and FIG. 7 is a diagram showing an example of a receipt display screen output to the touch panel 15 of the smartphone 11. FIG. 8 is a diagram showing an example of an application possible campaign display screen output to the touch panel 15 of the smartphone 11, and FIG. 9 is a diagram showing an example of a receipt duplication message screen output to the touch panel 15 of the smartphone 11. .. FIG. 10 is a diagram showing an example of an application selection screen output to the touch panel 15 of the smartphone 11, and FIG. 11 is a diagram showing an example of an application acceptance screen output to the touch panel 15 of the smartphone 11. FIG. 12 is a diagram showing an example of a campaign detailed information display screen output to the touch panel 15 of the smartphone 11, and FIG. 13 is a diagram showing an example of a campaign application status display screen output to the touch panel 15 of the smartphone 11. is there. In FIGS. 6 to 13, the data displayed in each display area is not shown.

When a smartphone 11 user purchases a campaign target product (including non-campaign product) at stores 14a to 14e using the smartphone 11 (electronic money, card payment, cash), a cash register installed at the store 14a to 14e An electronic receipt (receipt, purchase statement) of the campaign target product (which may include products other than the target product) purchased from (POS cash register) will be issued. The electronic receipt is transmitted from the cash register to the electronic receipt server 13, stored (stored) in the electronic receipt server 13, and then transmitted from the electronic receipt server 13 to the smartphone 11.

The electronic receipt includes the product sales channel, the names of stores 14a to 14e, the addresses of stores 14a to 14e, the telephone numbers of stores 14a to 14e, the campaign implementation period, and the product names targeted for the campaign (when the product names other than the target products are included). ), Purchase amount and total purchase amount of campaign target products (may include purchase amount other than target products and total purchase amount), purchase number of campaign target products (may include purchases other than target products) ) Is displayed.

The smartphone 11 receives the electronic receipt transmitted from the electronic receipt server 13 (electronic receipt receiving means), and stores (stores) the received electronic receipt in the hard disk (electronic receipt storage means). After receiving the electronic receipt, the user taps the campaign application icon (not shown) on the standby screen displayed on the touch panel 15 of the smartphone 11. When the campaign application icon is tapped, the smartphone 11 logs in to the campaign site management server 12 (server), and the campaign application menu screen shown in FIG. 6 is displayed on the touch panel 15 of the smartphone 11.

On the campaign application menu screen of FIG. 6, the [electronic receipt display] button 6a for displaying various electronic receipts stored in the hard disk, the [applicable campaign search] button 6b for searching for applicable campaigns, and the campaign site are displayed. [Campaign site display] button 6c, [Campaign information display] button 6d to display campaign information, [Receipt required item display] button 6e to display required receipt items, [Campaign target product / service] to display campaign target products / services The service display button 6f, the campaign application status display button 6g, the winning result display button 6h, the application number display button 6i, the campaign point display button 6j, and the logout button 6k are displayed.

When the [Electronic Receipt Display] button 6a is tapped, although not shown, the receipt selection screens of various electronic receipts stored in the smartphone 11 are output (displayed) on the touch panel 15. When a predetermined electronic receipt is selected from the receipt selection screen, the receipt display screen shown in FIG. 7 displaying the selected electronic receipt is output (displayed). On the receipt display screen, the name of the store 14a to 14e, the address of the store 14a to 14e, the telephone number of the store 14a to 14e, the purchase date and time of the product, the product name, the purchase amount, the total purchase amount, and the payment amount are output (display). Then, a message that has not been applied for the campaign or has been applied for the campaign is output (displayed), and the [Campaign application menu] button 7a, the [Back] button 7b, and the [Logout] button 7c are output (displayed). When the [Campaign application menu] button 7a is tapped, the campaign application menu screen shown in FIG. 6 is output (displayed) on the touch panel 15 of the smartphone 11 (the same applies to the [Campaign application menu] button below).

When the [Campaign site display] button 6c is tapped, the campaign site display screen of FIG. 2 is output (displayed) on the touch panel 15 of the smartphone 11. When the [Campaign information display] button 6d is tapped, the campaign information screen of FIG. 3 is output (displayed) on the touch panel 15 of the smartphone 11, and when the [Receipt required item display] button 6e is tapped, the receipt required item display screen of FIG. Is output (displayed) on the touch panel 15 of the smartphone 11. When the [Campaign target product / service display] button 6f is tapped, the campaign target product / service display screen of FIG. 5 is output (displayed) on the touch panel 15 of the smartphone 11.

When the [Search for Applicable Campaign] button 6b is tapped, the smartphone 11 uses the character recognition function to receive the receipt required items stored by the second receipt required item and the electronic receipt receiving means and store them in the hard disk. The receipt display item included in the electronic receipt is compared (receipt item third comparison means). As a result of comparing the receipt display item and the receipt required item by the receipt item third comparison means, the smartphone 11 finds that at least a part of the receipt display items corresponds to the receipt required item, each receipt corresponding to the receipt required item. The applicationable campaign display screen shown in FIG. 8, which displays the campaigns that can be applied for in each receipt display item corresponding to the display item and the required receipt item, is output (displayed) on the touch panel 15 (application possible campaign first output means).

When the [Search for Applicable Campaigns] button 6b is tapped, the smartphone 11 uses the character recognition function to receive the campaign target products and services stored by the campaign target product / service storage means and the electronic receipt receiving means. Then, the receipt display items included in the electronic receipt stored in the hard disk are compared (receipt item fourth comparison means). As a result of comparing the campaign target product and the campaign target service with the receipt display item by the receipt item 4th comparison means, the smartphone 11 is the campaign target product and the campaign target when the receipt display item includes the campaign target product and the campaign target service. The applicationable campaign second output means for outputting (displaying) the applicationable campaign display screen shown in FIG. 8 showing the applicable campaigns in each receipt display item corresponding to the service on the touch panel 15 is implemented.

On the applicationable campaign display screen of FIG. 8, the receipt display items (store name, address, telephone number, product name, purchase date and time, purchase amount, total purchase amount, number of purchases, total number of purchases) corresponding to the required receipt items are displayed. Displayed receipt display item display area 8a, applyable campaign display area 8b displaying applicable campaigns (campaign name, campaign company), [Apply] button 8c, [Campaign application menu] button 8d, [Back] button 8e, The [Logout] button 8f is output (displayed). By swiping the applicable campaign display screen in FIG. 8, a plurality of applicable campaigns are displayed.

When the user taps the [Apply] button 8c of the predetermined campaign on the applicationable campaign display screen of FIG. 8, the smartphone 11 receives the electronic receipt received by the electronic receipt receiving means that can apply for the campaign (predetermined campaign). A captured image is generated, and the generated captured image is transmitted to the campaign site management server 12 (capture image transmitting means). The captured image transmitting means transmits the captured image of the electronic receipt corresponding to the campaign selected by the user among the applicable campaigns output by the first output means of the applicable campaign to the campaign site management server 12. Further, the captured image transmitting means transmits the captured image of the electronic receipt corresponding to the campaign selected by the user among the applicable campaigns output by the applicationable campaign second output means to the campaign site management server 12.

When the electronic receipt received by the electronic receipt receiving means is a long electronic receipt (long electronic receipt), the smartphone 11 divides the long electronic receipt into a plurality of captured images and divides the divided plurality of captured images. It is transmitted to the campaign site management server 12 (captured image transmission means). The campaign site management server 12 receives the captured image transmitted from the smartphone 11 by the captured image transmitting means (captured image receiving means).

The campaign site management server 12 edits a plurality of captured images transmitted from the smartphone 11 by the captured image transmitting means into one captured image connected in a series when the electronic receipt is a long one (captured image editing means). In the captured image editing means, multiple captures are performed by extracting duplicates of the receipt display items included in the previous captured image and the receipt display items included in the later captured image, and superimposing the duplicated receipt display items. Edit the images into a single captured image that connects them in a series. The campaign site management server 12 includes receipt display items (store name, store address, store phone number, product purchase date and time, product name of purchased product) included in the received captured image, and various receipt required items (store). The name, store address, store phone number, product purchase date and time, product name of the purchased product) are compared (receipt item first comparison means).

The campaign site management server 12 is among the predetermined logo appearing in the captured image transmitted from the smartphone 11 and the layout of the electronic receipt appearing in the captured image in the receipt item first comparison means or in reading the receipt display item. At least the receipt information of the electronic receipt in the captured image is determined from the layout, and the receipt display item included in the captured image is read from the receipt information. In the campaign application system 10, the campaign site management server 12 (server) determines the receipt information of the electronic receipt by using at least the layout of the logo and the layout of the captured image in the receipt item first comparison means, so that the captured image is captured. It is possible to clearly judge the receipt information of the electronic receipt in the above, to accurately read various receipt display items included in the captured image, and to accurately compare the receipt display items with the stored receipt required items. Can be done.

The campaign site management server 12 connects to a series of captured images edited by the captured image editing means in the first comparison means of the receipt item or in reading the receipt display item, and one capture connected to the predetermined logo appearing in the captured image. The receipt information of the electronic receipt in the captured image is determined from at least the layout of the electronic receipt layout appearing in the image, and the receipt display item included in the captured image is read from the receipt information. In the campaign application system 10, even if the electronic receipt becomes long due to the purchase of a large amount of products (or the provision of a large amount of services) and the captured image does not fit on one sheet, the smartphone 11 (multifunctional mobile terminal) is a long electronic. While dividing the receipt into a plurality of captured images, the divided multiple captured images are transmitted to the campaign site management server 12 (server), and the campaign site management server 12 edits the plurality of captured images into one captured image connected in a series. Therefore, all the receipt display items included in the captured image of the long electronic receipt can be read, it is possible to apply for the campaign in the long electronic receipt, and it is included in the received captured image. It is possible to accurately compare the receipt display items that are displayed with the various receipt required items.

The campaign site management server 12 reads the names of stores 14a to 14e, the addresses of stores 14a to 14e, the telephone numbers of stores 14a to 14e, the product name, the date and time of purchase, the purchase price, the number of purchases, the campaign name, and the campaign. The company is stored (stored) on the hard disk in a state associated with the campaign site specific information (campaign organizer specific information), the campaign specific information, and the mobile terminal specific information (receipt display item storage means). The campaign site management server 12 extracts the receipt display items transmitted from the same smartphone 11 based on the campaign site specific information, the campaign specific information, and the mobile terminal specific information stored in the hard disk, and purchases the total of the extracted receipt display items. Calculate the new total purchase amount by adding the purchase amount to the amount, add the number of purchases to the total number of purchases on the receipt display item to calculate the new total purchase amount, and calculate the total purchase amount and total purchase number It is stored (stored) in the hard disk in a state associated with the campaign site specific information, the campaign specific information, and the mobile terminal specific information (receipt display item storage means).

Next, the campaign site management server 12 stores the receipt items / receipt display items (names of stores 14a to 14e, addresses of stores 14a to 14e, telephone numbers of stores 14a to 14e, product purchase date and time, purchase) stored by the campaign storage means. Product name) and receipt display items (names of stores 14a to 14e, addresses of stores 14a to 14e, telephone numbers of stores 14a to 14e, products) included in the captured images transmitted from the smartphone 11 by the captured image transmission means. Compare with the purchase date and time, the product name of the purchased product) (receipt item second comparison means). In the campaign application system 10, the campaign site management server 12 (server) determines the receipt information of the electronic receipt by using at least the layout of the logo and the layout of the captured image in the receipt item second comparison means, and from the receipt information. Since the receipt display items included in the captured image are read, the receipt information of the electronic receipt in the captured image can be clearly determined, and various receipt display items included in the captured image can be accurately read and stored. It is possible to accurately compare the receipt display item with the receipt display item included in the captured image transmitted from the smartphone 11 (multifunctional mobile terminal).

In the receipt item second comparison means, the campaign site management server 12 has the predetermined logo appearing in one captured image connected to the series edited by the captured image editing means and the electronic receipt appearing in one captured image connected to the series. The receipt information of the electronic receipt in the captured image is determined from at least the layout of the layout, and the receipt display item included in the captured image is read from the receipt information.

In the campaign application system 10, even if the electronic receipt becomes long due to the purchase of a large amount of products (or the provision of a large amount of services) and the captured image does not fit on one sheet, the smartphone 11 (multifunctional mobile terminal) is a long electronic. While dividing the receipt into a plurality of captured images, the divided plurality of captured images are transmitted to the campaign site management server 12 (server), and the campaign site management server 12 edits the plurality of captured images into one captured image connected in a series. Therefore, all the receipt display items included in the captured image of the long electronic receipt can be read, it is possible to apply for the campaign in the long electronic receipt, and the stored receipt display items It is possible to accurately compare the receipt display items included in the captured image transmitted from the smartphone 11.

As a result of comparing the receipt display items by the receipt item second comparison means, the campaign site management server 12 determines the receipt display items included in the captured image transmitted from the smartphone 11 by the captured image transmitting means by the receipt item / campaign storage means. When it is included in the stored receipt display item, the duplicate receipt message and the campaign corresponding to the duplicated receipt display item are transmitted to the smartphone 11 (receipt duplicate message transmission means). If the receipt display item included in the captured image transmitted from the smartphone 11 by the captured image transmitting means is not included in the receipt display item stored by the receipt item / campaign storage means, the receipt duplicate message transmitting means is not implemented.

The smartphone 11 outputs (displays) the duplicate receipt message screen shown in FIG. 9, which displays the duplicate receipt message transmitted from the campaign site management server 12 by the duplicate receipt message transmission means and the campaign corresponding to the duplicate receipt display item (display). Receipt duplicate message output means). On the receipt duplication message screen of FIG. 9, a campaign display area 9a displaying a campaign related to receipt duplication, a receipt duplication message 9b, a [campaign application menu] button 9c, a [back] button 9d, and a [log out] button 9e are output ( Is displayed.

In the campaign application system 10, by comparing the receipt display items by the second comparison means of the receipt items, it is possible to find out the double application when the application for the campaign has already been completed by the electronic receipt, and to the campaign with the same electronic receipt. It is possible to prevent double application and to carry out the campaign fairly. The campaign application system 10 allows the user to know the double application via the smartphone 11 (multifunctional mobile terminal), and erroneously sends the captured image of the same electronic receipt to the campaign site management server 12 (server). Can be prevented.

In the campaign site management server 12, the receipt display items included in the captured image transmitted from the smartphone 11 by the captured image transmitting means are not included in the receipt items and the receipt display items stored by the campaign storage means, and the receipt item first comparison means is used. Receipt display items (names of stores 14a-14e, addresses of stores 14a-14e, phone numbers of stores 14a-14e, product purchase date and time, product names of purchased products) and required receipt items (names of stores 14a-14e, stores 14a) As a result of comparing with the address of ~ 14e, the telephone number of stores 14a ~ 14e, the date and time of product purchase, the product name of the purchased product), when at least some of the receipt display items correspond to the receipt required items. (When the conditions for applying for the campaign are met), the campaign that can be applied for in each receipt display item corresponding to the required items for receipt is sent to the smartphone 11, and the message that can be applied for in the sent campaign (there is an application in the campaign that can be applied or is available). A selection message without application) is sent to the smartphone 11 (means for sending a message that can be applied).

The application selection screen shown in FIG. 10 is output (displayed) on the touch panel 15 of the smartphone 11 (application selection screen output means). On the application selection screen of FIG. 10, the applicationable campaign display area 10a displaying the applicable campaign (campaign name), the receipt display items corresponding to the required receipt items (names of stores 14a to 14e, addresses of stores 14a to 14e, etc.) Receipt display item display area 10b displaying the telephone number, product name, purchase date and time, purchase amount, total purchase amount, number of purchases, total number of purchases of stores 14a to 14e, company name display area 10c displaying the campaign host company name , [Apply] button 10d, [Do not apply] button 10e, [Campaign application menu] button 10f, [Back] button 10g, [Logout] button 10h are output (displayed).

The user of the smartphone 11 can apply ([Apply] button 10d) or no application ([Do not apply] button 10e) from the application selection screen (selection message) sent from the campaign site management server 12 by the application possible message transmission means. ) Is selected (means for selecting whether or not to apply). When the user selects no application and taps the [Do not apply] button 10e on the application selection screen, a no application signal is sent from the smartphone 11 to the campaign site management server 12, and the campaign site management server 12 applies for the campaign. Judge not to. The applicationable campaign display screen of FIG. 8 is output (displayed) on the touch panel 15 of the smartphone 11.

When the user selects the application and taps the [Apply] button 10d, the application acceptance signal is transmitted from the smartphone 11 to the campaign site management server 12, and the campaign site management server 12 determines that the application is to be applied. When application is selected by the application presence / absence selection means, the campaign site management server 12 has the receipt display items (names of stores 14a to 14e, addresses of stores 14a to 14e, stores 14a to 14e) corresponding to the required receipt items. Associate phone number, product name, purchase date and time, purchase amount, total purchase amount, number of purchases, total number of purchases) and campaign to apply with campaign site specific information (campaign organizer specific information), campaign specific information, mobile terminal specific information Store (store) on the hard disk in the state of being (receipt item / campaign storage means). The campaign site management server 12 transmits an application acceptance message for the campaign to the smartphone 11 (application acceptance message transmission means).

The application acceptance screen shown in FIG. 11 is output (displayed) on the touch panel 15 of the smartphone 11 (application acceptance message output means). On the application acceptance screen of FIG. 11, the campaign name displaying the campaign name of the applied campaign is displayed in the display area 11a, the application acceptance message is displayed, the [View] button 11b of the detailed campaign information, and the [View] of the campaign application status. ] Button 11c, [View] button 11d of winning result, [Campaign application menu] button 11e, [Back] button 11f, [Logout] button 11g are output (displayed).

The campaign application system 10 captures captured images of electronic receipts transmitted from cash registers (POS cash registers) of each store 14a to 14e at the time of purchasing a predetermined product (or when providing a predetermined service) to a smartphone 11 (multifunctional mobile phone). The terminal) sends to the campaign site management server 12 (server), and the campaign site management server 12 compares the receipt display items included in the captured image transmitted from the smartphone 11 with various various receipt required items, and the receipt display items. As a result of comparing with the receipt required items, if at least some of the receipt display items correspond to the receipt required items, the smartphone 11 can apply for a campaign in each receipt display item corresponding to the receipt required items. Since the applicationable message in the sent campaign is sent to the smartphone 11 at the same time, the electronic receipt sent from the cash register of each store 14a to 14e at the time of purchasing the predetermined product (or providing the predetermined service). Can be used to apply for a predetermined campaign, and an unspecified number of users can apply for various campaigns smoothly and quickly using an electronic receipt.

The campaign application system 10 allows a user of a smartphone 11 (multifunctional mobile terminal) to easily apply for a campaign using an electronic receipt issued from a cash register, and uses the smartphone 11 owned by the user. You can feel free to participate in the campaign. In the campaign application system 10, since the campaign site management server 12 (server) reads the receipt display item from the captured image of the electronic receipt, the receipt display item read from the captured image is highly reliable, and the receipt display item and the required receipt item Can be compared accurately, and it is possible to prevent omission of entry to the campaign due to misreading of receipt display items.

The campaign application system 10 can apply for the campaign by transmitting the captured image of the electronic receipt issued from the cash register from the smartphone 11 (multifunctional mobile terminal) to the campaign site management server 12 (server). Campaigns can be developed without connecting network components to the cash register, and campaigns can be implemented (deployed) in a wide range of areas using the network environment (Internet environment). The campaign application system 10 does not need to make a large-scale announcement of the campaign using a poster or the like, can save costs, and can carry out the campaign at a low price.

In the campaign application system 10, when the user selects to apply from the smartphone 11 (multifunctional mobile terminal), the campaign site management server 12 (server) displays each receipt display item corresponding to the required receipt item and each campaign to be applied. Since the application acceptance message for each campaign is transmitted to each smartphone 11 while being separately stored for each smartphone 11, it is possible to know that the user has applied for the predetermined campaign via the smartphone 11, and the predetermined An unspecified number of users apply smoothly and quickly to various campaigns using the electronic receipt sent from the cash register (POS cash register) of each store at the time of purchasing the product (or providing the prescribed service). be able to.

When the [View] button 11b of the campaign detailed information is tapped on the application acceptance screen of FIG. 11, the campaign detailed information display screen shown in FIG. 12 is output (displayed) on the touch panel 12 of the smartphone 11 (of the following campaign detailed information). Similar to the [View] button). On the campaign detailed information display screen of FIG. 12, the campaign display area 12a displaying the applied campaign, the host company display area 12b displaying the host company of the campaign are displayed, and the application period display area displaying the application period is displayed. 12c, application amount display area 12d displaying the application amount, campaign target product display area 12e displaying the campaign target product, lottery date display area 12f displaying the lottery date, winning prize display area 12g displaying the winning prize, [campaign application The [Menu] button 12h, the [Back] button 12i, and the [Logout] button 12j are output (displayed). In addition, instead of the application amount display area 12d, an application number display area displaying the number of applications required for application or an application point display area displaying application points required for application may be displayed. By swiping the campaign detailed information display screen of FIG. 12, the campaign detailed information of various various campaigns is displayed. The user can confirm the detailed information of the applied campaign by looking at the campaign detailed information display screen of FIG.

When the [View] button 11c of the campaign application status is tapped on the application acceptance screen of FIG. 11, the campaign application status display screen shown in FIG. 13 is output (displayed) on the touch panel 15 of the smartphone 11 ([] of the following campaign application status. The same applies to the [View] button). On the campaign application status display screen of FIG. 13, the campaign display area 13a displaying the applied campaign, the host company display area 13b displaying the host company of the campaign are displayed, and the cumulative purchase amount displaying the cumulative purchase amount is displayed. Display area 13c, cumulative purchase number display area 13d displaying cumulative purchases, cumulative campaign point display area 13e displaying cumulative campaign points, application number display area 13f displaying application units, lottery date display area displaying lottery date 13g, [Campaign application menu] button 13h, [Back] button 13i, [Logout] button 13j are output (displayed). By swiping the campaign application status display screen of FIG. 12, the application status of various various campaigns is displayed. The user can know the application status of the current campaign by looking at the campaign application status display screen of FIG.

FIG. 14 is a diagram showing an example of a shortage amount display screen output to the touch panel 15 of the smartphone 11, and FIG. 15 is a diagram showing an example of an application unit number display screen output to the touch panel 15 of the smartphone 11. FIG. 16 is a diagram showing an example of a campaign point display screen output on the touch panel 15 of the smartphone 11. In FIGS. 14 to 16, the data displayed in each display area is not shown.

The campaign site management server 12 is a campaign target from the receipt display item corresponding to the receipt required item after the receipt item first comparison means, the receipt item first comparison means is executed, or the receipt display item is read. While extracting the purchase amount of the product (or the amount of service provided for the campaign), the number of application units is determined based on the first judgment information of the number of application units stored by the first storage means and the extracted purchase amount (or the amount of provision). Determine the shortage amount that is insufficient before applying for the campaign (means for determining the shortage amount). The campaign site management server 12 transmits the shortage amount calculated by the shortage amount calculation means and the campaign corresponding to the shortage amount to the smartphone 11 (shortage amount transmission means).

If there is no shortage in the purchase price of the product (or the provision amount of the service) and the purchase price of the product (or the provision amount of the service) is the amount that can be applied for the campaign, the campaign site management server 12 displays the receipt display item. When the campaign that can be applied for is sent to the smartphone 11 and the message that can be applied for the sent campaign is sent to the smartphone 11 (means for sending the message that can be applied), and if the application is selected by the application presence / absence selection means, the receipt required item Each receipt display item corresponding to the above and the campaign to be applied are stored (stored) on the hard disk in a state associated with the campaign site specific information, campaign specific information, and mobile terminal specific information (receipt item / campaign storage means), and application in the campaign. The reception message is transmitted to the smartphone 11 (application reception message transmission means).

The smartphone 11 receives the shortage amount transmitted from the campaign site management server 12 by the shortage amount transmission means and the campaign corresponding to the shortage amount, and outputs (displays) the shortage amount display screen shown in FIG. 14 to the touch panel 15. Insufficient amount output means). On the shortage amount display screen of FIG. 14, the campaign display area 14a displaying the campaign to be applied for (campaign corresponding to the shortage amount) and the shortage amount display displaying the amount required to apply for the campaign (shortage amount). Area 14b, [View] button 14c for detailed campaign information, [View] button 14d for campaign application status, [View] button 14e for winning results, [Campaign application menu] button 14f, [Logout] button 14g are output (display). Will be done.

The campaign application system 10 outputs (displays) the shortage amount sent from the campaign site management server 12 (server) and the campaign corresponding to the shortage amount to the smartphone 11 (multifunctional mobile terminal), so that the campaign can be set to a predetermined campaign. The user who wants to apply can know the shortage amount of the product (or service) necessary to apply for the campaign, and the guideline for purchasing the product (or the guideline for providing the service) necessary for applying for the predetermined campaign. ) Can be known in a timely manner.

The campaign site management server 12 uses the receipt item first comparison means, implements the receipt item first comparison means, or reads the receipt display item, and then stores the application by the application number determination information first storage means. Based on the number of units first judgment information and the extracted purchase amount (or offer amount), the number of campaign applications for the purchase amount of the campaign target product (or the offer amount of the campaign target service) is calculated (the number of application units first indexing means). ). The campaign site management server 12 stores (stores) the number of application units calculated (calculated) by the first number of application units indexing means on the hard disk in a state of being associated with the campaign site specific information, the campaign specific information, and the mobile terminal specific information.

When the user taps the [Display number of application units] button 6i on the campaign application menu screen shown in FIG. 6, the number of application units is selected from the display of the number of application units based on the purchase price or the number of application units based on the number of purchases, although not shown. The selection screen is output (displayed) on the touch panel 15 of the smartphone 11. When the user selects the display of the number of application units based on the purchase price, the campaign site management server 12 transmits the number of application units calculated by the first number of application units and the campaign corresponding to the number of application units to the smartphone 11 (number of application units). 1 Transmission means). The smartphone 11 receives the number of applications sent from the campaign site management server 12 by the first transmission means of the number of applications and the campaign corresponding to the number of applications, and outputs the number of applications display screen based on the purchase price shown in FIG. 15 to the touch panel 15. (Display) (first output means for the number of applications).

On the application unit number display screen based on the purchase amount in FIG. 15, the campaign display area 15a displaying the applied campaign, the total purchase amount display area 15b displaying the total purchase amount of the applied campaign, and the number of applied units of the applied campaign are displayed. Number of application units display area 15c, [View] button 15d for detailed campaign information, [View] button 15e for campaign application status, [View] button 15f for winning results, [Campaign application menu] button 15g, [Back] button 15h, [ [Logout] button 15i is output (displayed). By swiping the application unit display screen of FIG. 15, the application units of various plurality of campaigns are displayed.

Since the campaign site management server 12 (server) calculates the number of applications for the campaign corresponding to the purchase price of the campaign target product (or the provision amount of the campaign target service), the campaign application system 10 is accurate by the campaign site management server 12. The number of applications can be calculated, and the smartphone 11 (multifunctional mobile terminal) outputs (displays) the number of applications so that the user can know the latest and accurate number of applications in a timely manner via the smartphone 11. Can be done.

The campaign site management server 12 converts points stored by the point conversion information first storage means in the receipt item first comparison means, after executing the receipt item first comparison means, or after reading the receipt display item. Based on the first information, the purchase price of the campaign target product (or the provision amount of the campaign target service) is converted into campaign points (campaign point first conversion means). The campaign site management server 12 stores (stores) the calculated campaign points converted (calculated) by the campaign point first conversion means in a hard disk in a state associated with the campaign site specific information, the campaign specific information, and the mobile terminal specific information.

The campaign site management server 12 calculates the number of applications for various campaigns for the campaign points based on the number of applications second judgment information stored by the second storage means for determining the number of applications and the extracted campaign points (second number of applications). Indexing means). The campaign site management server 12 is in a state where the number of applications calculated (calculated) by the second indexing means of the number of applications and the campaign corresponding to the number of applications are associated with the campaign site specific information, the campaign specific information, and the mobile terminal specific information. Store (store) on the hard disk.

When the user taps the [Campaign point display] button 6j on the campaign application menu screen shown in FIG. 6, the campaign point is not shown, but the campaign point is selected from the campaign point display based on the purchase amount or the campaign point display based on the number of purchases. The selection screen is output (displayed) on the touch panel 15 of the smartphone 11. When the user selects the campaign point display based on the purchase amount, the campaign site management server 12 transmits the campaign points converted by the campaign point first conversion means and the campaign corresponding to the campaign points to the smartphone 11 (campaign point first). 1 transmission means), the number of application units calculated by the second indexing means, and the campaign corresponding to the number of application units are transmitted to the smartphone 11 (second transmission means of the number of applications).

The smartphone 11 receives the campaign points transmitted from the campaign site management server 12 by the campaign point first transmission means and the campaign corresponding to the campaign points, and is transmitted from the campaign site management server 12 by the application unit number second transmission means. Receives the number of applied units and the campaign corresponding to the number of applied units, and outputs (displays) the campaign point / number of applied units display screen based on the purchase amount shown in FIG. Output means).

On the campaign point / number of application units display screen according to the purchase amount shown in FIG. 16, the campaign display area 16a displaying the applied campaign, the total purchase amount display area 16b displaying the total purchase amount of the applied campaign, and the campaign point of the applied campaign are displayed. Campaign point display area 16c displaying, the number of application units display area 16d displaying the number of applications by campaign points, [View] button 16e for detailed campaign information, [View] button 16f for campaign application status, [View] button for winning results 16g, [Campaign application menu] button 16h, [Back] button 16i, and [Logout] button 16j are output (displayed). By swiping the campaign point / application number display screen of FIG. 15, the campaign points of various various campaigns are displayed.

In the campaign application system 10, the campaign site management server 12 (server) calculates the campaign points corresponding to the purchase amount of the campaign target product (or the provision amount of the campaign target service), so that the campaign site management server 12 accurately calculates the campaign points. And the smartphone 11 (multifunctional mobile terminal) outputs (displays) the campaign points, so that the user can know the latest accurate campaign points in a timely manner via the smartphone 11.

In the campaign application system 10, the campaign site management server 12 (server) calculates the number of applications for the campaign corresponding to the campaign points. Therefore, the campaign site management server 12 can obtain the accurate number of applications based on the campaign points, and the smartphone. The 11 (multifunctional mobile terminal) outputs (displays) the number of applications, so that the user can know the latest and accurate number of applications in a timely manner via the smartphone 11.

FIG. 17 is a diagram showing an example of a shortage number display screen output to the touch panel 15 of the smartphone 11, and FIG. 18 is a diagram showing another example of the application unit number display screen output to the touch panel 15 of the smartphone 11. is there. FIG. 19 is a diagram showing another example of the campaign point display screen output on the touch panel 15 of the smartphone 11. In FIGS. 17 to 19, the data displayed in each display area is not shown.

The campaign site management server 12 is the campaign target from the receipt display item corresponding to the receipt required item after the receipt item first comparison means, the receipt item first comparison means is executed, or the receipt display item is read. While extracting the number of purchases of products (or the number of services provided for the campaign), the number of application units determined based on the number of application units stored by the second storage means, the third judgment information, and the number of purchases (or the number of provisions) extracted. Determine the number of shortages that are insufficient before applying for the campaign (means for determining the number of shortages). The campaign site management server 12 transmits the shortage number determined by the shortage number indexing means and the campaign corresponding to the shortage number to the smartphone 11 (deficient number transmission means).

If there is no shortage in the number of products purchased (or the number of services provided) and the number of products purchased (or the number of services provided) is the number that can be applied for the campaign, the campaign site management server 12 will display the receipt display item. When the campaign that can be applied for is sent to the smartphone 11 and the message that can be applied for the sent campaign is sent to the smartphone 11 (means for sending the message that can be applied), and if the application is selected by the application presence / absence selection means, the receipt required item Each receipt display item corresponding to the above and the campaign to be applied are stored (stored) on the hard disk in a state associated with the campaign site specific information, campaign specific information, and mobile terminal specific information (receipt item / campaign storage means), and application in the campaign. The reception message is transmitted to the smartphone 11 (application reception message transmission means).

The smartphone 11 receives the shortage number transmitted from the campaign site management server 12 by the shortage number transmission means and the campaign corresponding to the shortage number, and outputs (displays) the shortage number display screen shown in FIG. 17 to the touch panel 15. Deficient number output means). On the shortage number display screen of FIG. 17, the campaign display area 17a displaying the campaign to be applied for (campaign corresponding to the shortage number) and the shortage number display displaying the number (deficient number) required for applying for the campaign are displayed. Area 17b, [View] button 17c for detailed campaign information, [View] button 17d for campaign application status, [View] button 17e for winning results, [Campaign application menu] button 17f, [Logout] button 17g are output (display). Will be done.

The campaign application system 10 outputs (displays) the number of shortages sent from the campaign site management server 12 (server) and the campaign corresponding to the shortage to the smartphone 11 (multifunctional mobile terminal), so that the campaign can be set to a predetermined campaign. The user who wants to apply can know the number of shortages of products (or services) required to apply for the campaign, and is a guideline for purchasing products (or guidelines for providing services) necessary for applying for a predetermined campaign. ) Can be known in a timely manner.

The campaign site management server 12 uses the receipt item first comparison means, implements the receipt item first comparison means, or reads the receipt display item, and then stores the application by the application number determination information third storage means. Number of units Based on the third judgment information and the number of purchases (or the number of offers) extracted, the number of applications for various campaigns is calculated for the number of purchases of products targeted for the campaign (or the number of services provided for the campaign) (30% of the number of applications). Source). The campaign site management server 12 stores (stores) the number of applications calculated (calculated) by the third number of application units in a hard disk in association with the campaign site specific information, the campaign specific information, and the mobile terminal specific information.

When the user taps the [Display number of application units] button 6i on the campaign application menu screen shown in FIG. 6, the number of application units is selected from the display of the number of application units based on the purchase price or the number of application units based on the number of purchases, although not shown. The selection screen is output (displayed) on the touch panel 15 of the smartphone 11. When the user selects the display of the number of applications based on the number of purchases, the campaign site management server 12 transmits the number of applications calculated by the second number of application units and the campaign corresponding to the number of applications to the smartphone 11 (number of applications). 2 Transmission means). The smartphone 11 receives the number of applications sent from the campaign site management server 12 by the second transmission means of the number of applications and the campaign corresponding to the number of applications, and outputs the number of applications display screen based on the number of purchases shown in FIG. 18 to the touch panel 15. (Display) (second output means for the number of applications).

On the application unit number display screen based on the purchase amount in FIG. 18, the campaign display area 18a displaying the applied campaign, the total purchase number display area 18b displaying the total purchase number of the applied campaign, and the application unit number of the applied campaign are displayed. Number of applications display area 18c, [View] button 18d for detailed campaign information, [View] button 18e for campaign application status, [View] button 18f for winning results, [Campaign application menu] button 18g, [Back] button 18h, [ [Logout] button 18i is output (displayed). By swiping the number of application units display screen in FIG. 18, the number of application units for various various campaigns is displayed.

Since the campaign site management server 12 (server) calculates the number of applications for the campaign corresponding to the number of purchases of the campaign target products (or the number of campaign target services provided), the campaign application system 10 is accurate by the campaign site management server 12. The number of applications can be calculated, and the smartphone 11 (multifunctional mobile terminal) outputs (displays) the number of applications so that the user can know the latest and accurate number of applications in a timely manner via the smartphone 11. Can be done.

The campaign site management server 12 converts points stored by the point conversion information second storage means after the receipt item first comparison means, the receipt item first comparison means, or the receipt display item is read. Based on the second information, the number of purchases of the campaign target product (or the number of campaign target services provided) is converted into campaign points (campaign point second conversion means). The campaign site management server 12 stores (stores) the calculated campaign points converted (calculated) by the campaign point second conversion means in the hard disk in a state associated with the campaign site specific information, the campaign specific information, and the mobile terminal specific information.

The campaign site management server 12 determines the number of applications for various campaigns for the campaign points based on the number of applications 4 judgment information stored by the 4th storage means for determining the number of applications and the extracted campaign points (4th number of applications). Indexing means). The campaign site management server 12 associates the number of applications (calculated) calculated by the second indexing means of the number of applications and the campaign corresponding to the number of applications with the campaign site specific information, the campaign specific information, and the mobile terminal specific information. To store (store) on the hard disk.

When the user taps the [Campaign point display] button 6j on the campaign application menu screen shown in FIG. 6, the campaign point is not shown, but the campaign point is selected from the campaign point display based on the purchase amount or the campaign point display based on the number of purchases. The selection screen is output (displayed) on the touch panel 15 of the smartphone 11. When the user selects the campaign point display based on the number of purchases, the campaign site management server 12 transmits the campaign points converted by the campaign point second conversion means and the campaign corresponding to the campaign points to the smartphone 11 (campaign point first). 2 Transmission means), the number of applications The number of applications calculated (calculated) by the fourth indexing means and the campaign corresponding to the number of applications are transmitted to the smartphone 11 (the fourth transmission means of the number of applications).

The smartphone 11 receives the campaign points transmitted from the campaign site management server 12 by the second campaign point transmission means and the campaign corresponding to the campaign points, and is transmitted from the campaign site management server 12 by the fourth transmission means of the number of applications. Receives the number of applied units and the campaign corresponding to the number of applied units, and outputs (displays) the campaign point / number of applied units display screen based on the purchase price shown in FIG. Output means).

On the campaign point / application unit display screen according to the number of purchases in FIG. 19, the campaign display area 19a displaying the applied campaign, the total purchase number display area 19b displaying the total purchase number of the applied campaign, and the campaign point of the applied campaign Campaign point display area 19c that displays, application unit number display area 19d that displays the number of applications by campaign points, [View] button 19e of campaign detailed information, [View] button 19f of campaign application status, [View] button of winning result 19g, [Campaign application menu] button 19h, [Back] button 19i, [Logout] button 19j are output (displayed). By swiping the campaign point / application number display screen in FIG. 19, the campaign points of various various campaigns are displayed.

In the campaign application system 10, the campaign site management server 12 (server) calculates the campaign points corresponding to the number of purchases of the campaign target products (or the number of campaign target services provided). And the smartphone 11 (multifunctional mobile terminal) outputs (displays) the campaign points, so that the user can know the latest accurate campaign points in a timely manner via the smartphone 11.

In the campaign application system 10, the campaign site management server 12 (server) calculates the number of applications for the campaign corresponding to the campaign points. Therefore, the campaign site management server 12 can obtain the accurate number of applications based on the campaign points, and the smartphone. The 11 (multifunctional mobile terminal) outputs (displays) the number of applications, so that the user can know the latest and accurate number of applications in a timely manner via the smartphone 11.

10 Campaign application system 11 Smartphone (multifunctional mobile terminal)
12 Campaign site management server (server)
13 Electronic receipt server 14a Supermarket (store)
14b Convenience store (store)
14c drug store (store)
14d Daily necessities store (store)
14e Restaurant (store)
15 Touch panel 16 Campaign execution server

Claims (25)

It is composed of various multifunctional mobile terminals owned by an unspecified number of users and a server that can connect these multifunctional mobile terminals via a network and manage various multiple campaign sites.
The multifunctional mobile terminal receives an electronic receipt transmitted from a register of each store when the user purchases a predetermined product or the user receives a predetermined service. It has a means and a captured image transmitting means for transmitting a captured image of an electronic receipt received by the electronic receipt receiving means to the server.
The server is a receipt required item first storage means for storing various various receipt required items necessary for applying for various campaigns on the campaign site, and the captured image transmitting means transmitted from the multifunctional mobile terminal. The result of comparing the receipt display item and the receipt necessary item by the receipt item first comparison means for comparing the receipt display item included in the captured image with the various receipt necessary items and the receipt item first comparison means. When at least a part of the receipt display items correspond to the receipt required items, a campaign that can be applied for in each receipt display item corresponding to the receipt required item is transmitted to the multifunctional mobile terminal. At the same time, the campaign application system is characterized by having an applicationable message transmission means for transmitting the applicationable message in the transmitted campaign to the multifunctional mobile terminal. The applicationable message transmission means transmits a selection message with or without application in the applicationable campaign to the multifunctional mobile terminal, and the multifunctional mobile terminal transmits from the server by the applicationable message transmission means. The server includes an application presence / absence selection means for selecting application presence / absence from the selected selection message, and when application presence selection is selected by the application presence / absence selection means, each receipt display item corresponding to the receipt required item and the receipt display item A claim including a receipt item / campaign storage means for separately storing the campaign to be applied for each multifunctional mobile terminal, and an application reception message transmission means for transmitting the application acceptance message for each campaign to the multifunctional mobile terminal. Campaign application system described in 1. The receipt item first comparison means determines the receipt information of the electronic receipt in the captured image from at least the layout of the predetermined logo appearing in the captured image and the layout of the electronic receipt appearing in the captured image. The campaign application system according to claim 1 or 2, wherein the receipt display item included in the captured image is read from the receipt information. When the electronic receipt received by the electronic receipt receiving means is a long electronic receipt, the captured image transmitting means divides the long electronic receipt into a plurality of captured images and divides the divided plurality of captured images. The receipt item item includes a captured image editing means that transmits to the server and edits a plurality of captured images transmitted from the multifunctional mobile terminal by the captured image transmitting means into one captured image connected in a series. 1. The campaign application system according to any one of claims 1 to 3, wherein the comparison means reads a receipt display item included in one captured image connected to a series edited by the captured image editing means. The server compares the receipt display item stored by the receipt item / campaign storage means with the receipt display item included in the captured image transmitted from the multifunctional mobile terminal by the captured image transmitting means. As a result of comparing the receipt display items by the comparison means and the receipt item second comparison means, the receipt display items included in the captured image transmitted from the multifunctional mobile terminal by the captured image transmitting means are the receipt item / campaign. When included in the receipt display item stored by the storage means, the multifunctional mobile terminal includes a receipt duplicate message and a receipt duplicate message transmission means for transmitting a campaign corresponding to the duplicate receipt display item to the multifunctional mobile terminal. The campaign application according to any one of claims 1 to 4, including the receipt duplicate message output means for outputting the receipt duplicate message transmitted from the server by the receipt duplicate message transmission means and the campaign corresponding to the duplicate receipt display item. system. The receipt item second comparison means determines the receipt information of the electronic receipt in the captured image from at least the layout of the predetermined logo appearing in the captured image and the layout of the electronic receipt appearing in the captured image. The campaign application system according to claim 5, wherein the receipt display item included in the captured image is read from the receipt information. The campaign application system according to claim 6, wherein the receipt item second comparison means reads a receipt display item included in one captured image connected to a series edited by the captured image editing means. The server stores the number of application units for determining the number of applications for various campaigns with respect to the purchase price of the campaign target product or the provision amount of the campaign target service on the various campaign sites, and stores the first judgment information. While extracting the purchase amount of the campaign target product or the provision amount of the campaign target service from the means and the receipt display item corresponding to the receipt required item, the number of application units judgment information stored by the first storage means is the first judgment information of the number of application units. Based on the extracted purchase amount or offer amount, the shortage amount indexing means for calculating the shortage amount that is insufficient until the application for the predetermined campaign, and the shortage amount and the shortage amount calculated by the shortage amount indexing means. The multifunctional mobile terminal includes a shortage amount transmitting means for transmitting a corresponding campaign to the multifunctional mobile terminal, and the multifunctional mobile terminal performs a shortage amount transmitted from the server by the shortage amount transmitting means and a campaign corresponding to the shortage amount. The campaign application system according to any one of claims 1 to 7, which includes a means for outputting a shortage amount to be output. The server uses the purchase amount of the campaign target product or the provision amount of the campaign target service based on the application unit number first determination information stored by the application unit determination information first storage means and the extracted purchase amount or provision amount. Number of application units for determining the number of applications for various campaigns against the first indexing means, the number of applications calculated by the first number of application units, and the number of applications for transmitting a campaign corresponding to the number of applications to the multifunctional mobile terminal. The multifunctional mobile terminal includes the first transmission means, and the multifunctional mobile terminal includes the number of application units transmitted from the server by the first transmission means of application units and the number of application units first output means for outputting a campaign corresponding to the number of application units. The campaign application system according to claim 8. The campaign application system according to claim 8 or 9, wherein the first determination information on the number of applied units is the purchase amount of the purchased product corresponding to one unit or the provision amount of the provided service. The server is a point conversion information first storage means for storing the point conversion first information necessary for converting the purchase amount of the campaign target product or the provision amount of the campaign target service on the various campaign sites into campaign points. The campaign point first conversion means for converting the purchase amount of the campaign target product or the provision amount of the campaign target service into campaign points based on the point conversion first information stored by the point conversion information first storage means, and the campaign. The multifunctional mobile terminal includes the campaign point first transmission means for transmitting the campaign points converted by the point first conversion means and the campaign corresponding to the campaign points to the multifunctional mobile terminal, and the multifunctional mobile terminal transmits the campaign points first. The campaign application system according to any one of claims 8 to 10, which includes a campaign point first output means for outputting a campaign point transmitted from the server by means and a campaign corresponding to the campaign point. The campaign application system according to claim 11, wherein the point conversion first information is the purchase amount of the purchased product or the provision amount of the provided service corresponding to one campaign point. The server determines the number of applications for various campaigns for the campaign points converted by the campaign point first conversion means on the various campaign sites. The number of applications for which the second determination information is stored. The second storage means for determining the number of applications. And, based on the application unit number second judgment information stored by the application unit number determination information second storage means and the extracted campaign points, the application unit number second indexing means for determining the number of application units for various campaigns for the campaign points. The multifunctional mobile terminal includes the number of applications calculated by the second number of application units and the second transmission means of the number of applications for transmitting a campaign corresponding to the number of applications to the multifunctional mobile terminal. The campaign application system according to claim 11 or 12, which includes the number of application units transmitted from the server by the second transmission means and the number of application units that output a campaign corresponding to the number of application units. The campaign application system according to any one of claims 11 to 13, wherein the second determination information on the number of applied units is a campaign point corresponding to one unit. The server stores the number of application units for determining the number of applications for various campaigns with respect to the number of purchases of campaign target products or the number of campaign target services provided on the various campaign sites. Third judgment information. While extracting the number of purchases of campaign target products or the number of campaign target services provided from the means and the receipt display items corresponding to the receipt required items, the number of application units judgment information second judgment information stored by the second storage means Based on the number of purchases or the number of offers extracted, the number of shortages calculated by the application for a predetermined campaign is calculated, and the number of shortages calculated by the above means of indexing the number of shortages The multifunctional mobile terminal includes a shortage number transmitting means for transmitting a corresponding campaign to the multifunctional mobile terminal, and the multifunctional mobile terminal provides a shortage number transmitted from the server by the shortage number transmitting means and a campaign corresponding to the shortage number. The campaign application system according to any one of claims 1 to 14, which includes a shortage output means to be output. The server is based on the number of application units stored by the third determination information for the number of application units and the number of purchases or provisions extracted from the third determination information, and the number of purchases of the campaign target product or the number of provisions of the campaign target service. Number of application units for determining the number of applications for various campaigns against the number of applications 3 The multifunctional mobile terminal includes the third transmission means, and the multifunctional mobile terminal includes the number of application units transmitted from the server by the third transmission means and the number of application units third output means for outputting a campaign corresponding to the number of application units. The campaign application system according to claim 15. The campaign application system according to claim 15 or 16, wherein the third determination information on the number of applied units is the number of purchased products corresponding to one unit or the number of provided services. The server is a point conversion information second storage means for storing the point conversion second information necessary for converting the number of purchases of campaign target products or the number of campaign target services provided on the various campaign sites into campaign points. The campaign point second conversion means for converting the number of purchases of the campaign target product or the number of provisions of the campaign target service into campaign points based on the point conversion second information stored by the point conversion information second storage means, and the campaign. The multifunctional mobile terminal includes the campaign point second transmission means for transmitting the campaign points converted by the point second conversion means and the campaign corresponding to the campaign points to the multifunctional mobile terminal, and the multifunctional mobile terminal transmits the campaign points second. The campaign application system according to any one of claims 15 to 17, including a campaign point second output means for outputting a campaign point transmitted from the server by means and a campaign corresponding to the campaign point. The campaign application system according to claim 18, wherein the point conversion second information is the number of purchased products or the number of provided services provided corresponding to one campaign point. The server determines the number of applications for various campaigns for the campaign points converted by the campaign point second conversion means on the various campaign sites. Fourth number of application units for storing judgment information. Fourth storage means. And, based on the application unit number 4 judgment information stored by the application unit number judgment information 4th storage means and the extracted campaign points, the application unit number 4th indexing means for determining the number of application units for various campaigns for the campaign points. The multifunctional mobile terminal includes the number of applications calculated by the fourth number of application units and the fourth transmission means of the number of applications for transmitting a campaign corresponding to the number of applications to the multifunctional mobile terminal. The campaign application system according to claim 18 or 19, which includes the fourth output means for outputting the number of applications transmitted from the server by the fourth transmission means and the campaign corresponding to the number of applications. The campaign application system according to any one of claims 18 to 20, wherein the fourth determination information on the number of applied units is a campaign point corresponding to one unit. The server includes a receipt necessary item transmitting means for transmitting various campaigns on the campaign site and various receipt necessary items necessary for applying for the various campaigns to the multifunctional mobile terminal, and the multifunctional mobile terminal. Requires a receipt required item second storage means for storing various campaigns and various receipt required items transmitted from the server by the receipt required item transmitting means, and a receipt required for the receipt required item second storage means stored by the receipt required item second storage means. The receipt item third comparison means for comparing the item with the receipt display item included in the electronic receipt received by the electronic receipt receiving means, and the receipt display item and the receipt required item by the receipt item third comparison means. As a result of comparison, if at least a part of the receipt display items corresponds to the receipt required items, a campaign that can be applied for in each receipt display item corresponding to the receipt required item and each receipt display item corresponding to the receipt required item. The capture image transmission means captures the electronic receipt corresponding to the selected campaign among the applyable campaigns output by the applicationable campaign first output means, including the applicationable campaign first output means for outputting. The campaign application system according to any one of claims 1 to 21, which transmits an image to the server. The server is a campaign target product / service transmission means for transmitting various campaigns on the campaign site, various plurality of campaign target products to which the various campaigns can be applied, and various plurality of campaign target services to the multifunctional mobile terminal. The multifunctional mobile terminal stores various campaigns, various campaign target products, and various campaign target services transmitted from the server by the campaign target product / service transmission means. A receipt item fourth comparison means for comparing the storage means with the campaign target product and the campaign target service stored by the campaign target product / service storage means and the receipt display item included in the electronic receipt received by the electronic receipt receiving means. As a result of comparing the campaign target product and the campaign target service with the receipt display item by the receipt item 4th comparison means, when the campaign target product and the campaign target service are included in the receipt display item, the campaign target product and the campaign The capture image transmission means can be applied by the second output means of the applyable campaign, including the second output means of the applyable campaign that outputs the campaign that can be applied for in each receipt display item corresponding to the target service. The campaign application system according to any one of claims 1 to 22, which transmits a captured image of an electronic receipt corresponding to a selected campaign among the campaigns to the server. The receipt display items include the telephone number of the store included in the captured image, the product purchase date and time or service provision date and time included in the captured image, and the product name or service service name of the purchased product included in the captured image. The campaign application according to any one of claims 1 to 23, which includes the telephone number of the store conducting the campaign, the campaign implementation period, the campaign target product name, or the campaign target service name in the receipt required items. system. The receipt display item includes a sales channel of goods or a service provision channel included in the captured image, a name of a store included in the captured image, an address of a store included in the captured image, and the required items for the receipt. 24. The campaign application system according to claim 24, which includes a product sales channel or a service provision channel, a name of a store conducting a campaign, and an address of a store conducting a campaign.

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