KR20080096864A - Affiliated-marketing method by means of portable memory device - Google Patents

Affiliated-marketing method by means of portable memory device Download PDF

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Publication number
KR20080096864A
KR20080096864A KR1020070039315A KR20070039315A KR20080096864A KR 20080096864 A KR20080096864 A KR 20080096864A KR 1020070039315 A KR1020070039315 A KR 1020070039315A KR 20070039315 A KR20070039315 A KR 20070039315A KR 20080096864 A KR20080096864 A KR 20080096864A
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South Korea
Prior art keywords
marketing
affiliate
user computer
server
marketing server
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KR1020070039315A
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Korean (ko)
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신태준
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(주)디직스세미콘
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Priority to KR1020070039315A priority Critical patent/KR20080096864A/en
Publication of KR20080096864A publication Critical patent/KR20080096864A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

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  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

According to the present invention, when the portable memory devices 20a, 20b, 20c, ..., 20n are connected to the user computers 10a, 10b, 10c, ..., 10n, the user computer is connected to the marketing server through the Internet 800. Is connected to 100. The marketing server 100 outputs a web page for an advertisement, advertisement or purchase of an affiliate or affiliate product to the user computers 10a, 10b, 10c, ..., 10n. The portable memory devices 20a, 20b, 20c, ..., 20n are allocated spaces for each affiliate and updated.

Description

Affiliated-marketing method by means of portable memory device}

1 is a view showing the overall configuration of the affiliate marketing system through a removable memory device according to the present invention;

2 and 3 are views showing a processing procedure of the affiliate marketing method through the mobile memory device according to the present invention; And

4 is a view showing a screen example of the affiliate marketing method through a removable memory device according to the present invention.

<Description of Major Symbols in Drawing>

100: marketing server

200a, 200b, 200c, ..., 200n: affiliate server

10a, 10b, 10c, ..., 10n: Your computer

20a, 20b, 20c, ..., 20n: removable memory device

The present invention relates to a method for affiliate marketing through a mobile memory device, and more particularly, when a mobile memory is connected to a user's computer, the user computer is connected to a marketing server, and then the marketing server is connected to an affiliate company with respect to the user computer. The present invention relates to a method for affiliate marketing through a removable memory that achieves various marketing activities and collects various information related to such marketing activities.

In modern times, supply exceeds demand, and various marketing is required. In particular, Hyundai is a step forward in Internet technology, and the Internet-use infrastructure is well established for most consumers. In other words, including a personal computer (PC), a wide range of computer devices such as mobile phones, PDAs, etc. are widely distributed, and users can access various types of information by accessing the Internet through these devices. In addition, a portable memory such as USB (USB) is widely spread so that it can be carried separately from the computer devices and can be used to access the above-mentioned computer devices when necessary.

Therefore, it would be highly desirable if new marketing technologies were developed to keep pace with such advances. The present invention utilizes a removable memory such as USB to achieve marketing activities such as advertisements and propaganda for affiliates. It provides affiliate marketing method through mobile memory that collects marketing information and also generates various profits as marketing agency.

Therefore, an object of the present invention is to achieve marketing activities such as advertising and propaganda for affiliates through mobile memory, collect marketing information related to affiliates, and also generate marketing profits as a marketing agency. To provide a way.

The affiliate marketing method using a portable memory device according to the present invention includes a marketing server for marketing a plurality of affiliates, a plurality of user computers with a web browser connected to the marketing server through the Internet, and the user computer. An affiliate marketing method made up of removable memory devices connected and used; Allocating a memory space for each affiliate to the removable memory device; When the removable memory device is connected to the user computer, the user computer accesses the marketing server, and then the marketing server outputs a web page about advertisements, advertisements or purchases related to the affiliate company or the affiliated company's products to the user computer. Displaying the web page by the user computer; Transmitting, by the marketing server, promotional data regarding the affiliated company or affiliated product to the user computer at the request of the user computer; Storing the received promotional data in an allocated memory space of a corresponding affiliate of the mobile memory device; the marketing server identifies the mobile memory device through an identification mark of the mobile memory device, If there is a change in space, transmitting it to the user computer; And updating the memory space for each affiliate of the mobile memory device according to the received memory space change information.

According to the present invention, the marketing server is required to log in to output the web page differentiated according to the member information at the time of membership registration.

According to the present invention, it is preferable that the marketing server checks an IP address of the user computer and outputs a web page differentiated according to a corresponding region.

In one embodiment of the present invention, the promotional data is either a purchase coupon of a partner product or a photograph or song of a celebrity.

According to the present invention, it is preferable that the marketing server further has a step of connecting the user computer to the affiliated server through the Internet at the request of the user computer.

According to the present invention, the marketing server preferably measures and records the traffic of the user computer connected to the affiliate server.

According to the present invention, it is preferable that the marketing server receives the request from the affiliated server when the user computer requests the promotion data and transmits the same to the user computer.

According to the present invention, when the affiliate server to which the user computer is connected is an electronic commerce server, the marketing server preferably measures and records the purchase amount purchased through the user computer.

An embodiment of the present invention will now be described with reference to the accompanying drawings.

1 is a view showing the overall configuration of the affiliate marketing system 1000 through a removable memory device according to the present invention.

Affiliate marketing system 1000 according to the present invention first has a marketing server 100, the marketing server 100 is a server- to the user computer (10a, 10b, 10c, ..., 10n) through the Internet 800 It is connected by client relationship.

In addition, the affiliate marketing system 1000 according to the present invention has servers 200a, 200b, 200c, ..., 200n of affiliates who want to market, and these are homepage servers that advertise or promote the products of affiliates or affiliated companies. Or an e-commerce server selling products of these affiliates.

Furthermore, in accordance with the present invention, removable memory devices 20a, 20b, 20c, ..., 20n are provided and these removable memory devices 20a, 20b, 20c, ..., 20n are, for example, USBs. (USB) As a memory, it is usually carried by the user and connected to the user's computer when necessary.

The marketing server 100 according to the present invention cooperates with the mobile memory devices 20a, 20b, 20c, ..., 20n connected to the user computers 10a, 10b, 10c, ..., 10n. Conduct marketing activities such as advertising, advertising or purchasing (agent) for the affiliates or their products on user computers 10a, 10b, 10c, ..., 10n and collecting necessary marketing information. Through marketing activities, various profits are pursued.

According to the present invention, the user computers 10a, 10b, 10c,..., And 10n are not limited to personal computers, but the servers 100, 201 and 203 like mobile phones or PDAs. , 205,..., 207, and a communication terminal connected to the Internet through the Internet 800 for transmitting and receiving information.

2 is a diagram illustrating a processing procedure of an affiliate marketing method through a mobile memory device according to the present invention.

First, according to the present invention, the removable memory devices 20a, 20b, 20c, ..., 20n have memory spaces allocated to affiliates (step SU201). In this state, the user computers 10a, 10b, 10c,... , 10n). (Step SU202)

When the removable memory devices 20a, 20b, 20c, ..., 20n are connected to the user computers 10a, 10b, 10c, ..., 10n, the removable memory devices 20a, 20b, 20c,... , 20n) is autoruned (step SC201), and the programs embedded in the removable memory devices 20a, 20b, 20c, ..., 20n are stored in the user computers 10a, 10b, 10c. Control the web browser installed in the ..., 10n) to allow the user computer (10a, 10b, 10c, ..., 10n) to access the marketing server 100 via the Internet (800). (Step SC202)

At this time, the user computers 10a, 10b, 10c, ..., 10n transmit the identification marks assigned to the removable memory devices 20a, 20b, 20c, ..., 20n to the marketing server 100. . Such identification marks may be, for example, serial numbers which are differently assigned to the respective removable memory devices 20a, 20b, 20c, ..., 20n.

In this case, the programs of the removable memory devices 20a, 20b, 20c, ..., 20n display a serial number input screen on the user computers 10a, 10b, 10c, ..., 10n, and the user displays the removable memory. You can enter the serial number of the device.

In other cases, the marketing server 100 outputs a serial number input screen to the user computer so that the user of the mobile memory device 20a, 20b, 20c, ..., 20n possessed by the user on the serial number input screen. You can enter a serial number.

In this manner, the user inputs the serial number of his mobile memory devices 20a, 20b, 20c, ... 20n on the serial number input screen displayed on the user computer. Then, the entered serial number is the marketing server. Is sent to 100.

In other cases, each of the removable memory devices 20a, 20b, 20c, ..., 20n stores its serial number, and programs of the removable memory devices 20a, 20b, 20c, ..., 20n are stored. Reads the serial number and transmits it to the marketing server 100.

Accordingly, the marketing server 100 is connected to the user computers 10a, 10b, 10c, ..., 10n and moves to the removable memory devices 20a, 20b, 20c, ..., 20n according to the transmitted serial number. Check. (Step SS201)

Next, the marketing server 100 outputs a web page of advertisements, advertisements or purchases for the affiliates or their affiliated products to the user computers 10a, 10b, 10c, ..., 10n (step). SS202), accordingly, the user computer displays a web page for advertisements, advertisements or purchases of the affiliates or their products. (Step SC203)

Such a web page may be provided in such a way that a brand for each affiliate is displayed on one page, and in other cases, a category may be provided by grouping similar products and dividing them into respective categories. For example, if a user appears on a page by category such as electronic, food, clothing, bank, etc. and clicks each category, a page for advertisement, promotion or purchase of each affiliate's product is provided in the corresponding group.

In such a case, it is desirable to provide a fellowship between the users or to provide an event or to provide information related to a game or other entertainment to further attract the user.

In particular, when the web page about advertisements, propaganda or purchases is printed on the affiliates, the affiliates that have high user attention may receive more advertisement fees.

In addition, the marketing server 100 is to log in the user when connecting to the initial user computer (10a, 10b, 10c, ..., 10n), and accordingly, differentiated web according to the member information at the time of membership registration It is desirable to have a page printed.

Further, when the marketing server 100 is connected to the initial user computers 10a, 10b, 10c, ..., 10n, the marketing server 100 checks the IP address of the user computer and checks the corresponding region according to the corresponding region. It is desirable to print differentiated web pages.

For example, if a user is a local resident, the webpage is displayed for advertisements, advertisements or purchases for affiliates such as banks and hospitals in the region.

In addition, webpages for advertisements, advertisements, or purchases for affiliates or their products link to the affiliate's server address, and users can follow the link value of the affiliate's server (200a, 200b, 200c, ..., 200n). You can connect to In this case, the marketing server 100 may measure and record traffic of a user computer connected to the affiliate server 200a, 200b, 200c, ..., 200n and receive a fee in proportion thereto. . For example, the marketing server 100 can measure and record the number of clicks on the link values of the affiliate servers 200a, 200b, 200c, ..., 200n.

In addition, if the linked affiliated server is an e-commerce server, the marketing server 100 is to measure and record the purchase amount purchased through the user computer (10a, 10b, 10c, ..., 10n) desirable. Accordingly, the sales commission can be used as a revenue source.

Next, the marketing server 100 determines whether there is promotional data related to the affiliated company. (Step SS203) This promotional data may be, for example, a photograph of a celebrity or sports star or a coupon for a fashion song or product.

If there is promotional data in a particular affiliate company, the marketing server 100 determines whether there is a request for the promotional data from the user computers 10a, 10b, 10c, ..., 10n (step SS204), If there is such a request, the promotion data is transmitted to the user computers 10a, 10b, 10c, ..., 10n.

In this case, the marketing server 100 is connected to the individual affiliate server (200a, 200b, 200c, ..., 200n) to receive information on the presence or absence of promotional material from them, and if there is a promotional material, the affiliate server The promotion data can be directly received from the user computer 10a, 10b, 10c, ..., 10n.

The user computers 10a, 10b, 10c, ..., 10n receiving the promotional data are stored in the removable memory devices 20a, 20b, 20c, ..., 20n, in which case the promotional data is stored. It will be stored in the memory space allocated to the affiliate. (Step SC204)

Next, the marketing server 100 determines whether there is a change in the memory allocation space structure of each affiliate for the mobile memory device. (Step SS206) For example, a specific affiliate may want a larger allocation space for the removable memory device than before, and vice versa. The marketing server 100 records the change of the memory allocation space structure for each affiliate and determines whether the change is made. For example, the marketing server 100 may record the changed affiliate allocation memory allocation structure, change status, change date, and transfer to the respective removable memory devices.

If there is a change in the memory allocation space structure for each affiliate for the mobile memory device, the marketing server 100 may change and update the information on the updated allocated memory space in the user computers 10a, 10b, 10c, .. , 10n). (Step SS207) In this case, the marketing server 100 checks the mobile memory devices 20a, 20b, 20c, ..., 20n by their serial numbers, and the mobile memory device which has already transmitted the change information is connected. You will not need to retransmit to your computer.

Then, the user computers 10a, 10b, 10c, ..., 10n update the memory allocation space of each affiliate of the mobile memory device according to the received information. (Step SC205)

3 is a view showing another example of a processing procedure of the affiliate marketing method through the mobile memory device according to the present invention.

First, the portable memory devices 20a, 20b, 20c, ..., 20n are connected to user computers 10a, 10b, 10c, ..., 10n. (Step SU301)

Then, the program embedded in the removable memory devices 20a, 20b, 20c, ..., 20n is autoruned (step SC301), and the removable memory devices 20a, 20b, 20c, ..., 20n The built-in program controls the web browser installed in the user computers 10a, 10b, 10c, ..., 10n so that the user computers 10a, 10b, 10c, ..., 10n are connected to the Internet 800. It connects to the marketing server 100 through the and transmits an identification mark, such as the serial number of the removable memory device to the marketing server 100. (Step SC302)

Accordingly, the marketing server 100 is connected to the user computers 10a, 10b, 10c, ..., 10n and moves to the removable memory devices 20a, 20b, 20c, ..., 20n according to the transmitted serial number. Check. (Step SS301)

Next, the marketing server 100 transmits the information on the memory space allocated to each manuscript company to the user computers 10a, 10b, 10c, ..., 10n. (Step SS302) That is, the marketing server records information on the memory space allocated to each affiliate and transmits it to the user computers 10a, 10b, 10c, ..., 10n.

Then, the user computers 10a, 10b, 10c,..., And 10n occupy the spaces of the removable memory devices 20a, 20b, 20c,..., And 20n according to the transmitted information on the affiliated memory spaces. Assign by affiliate. (Step SC303)

Next, the marketing server 100 outputs a web page of advertisements, advertisements or purchases for the affiliates or their affiliated products to the user computers 10a, 10b, 10c, ..., 10n (step). SS303), and accordingly, the user computer displays a web page about advertisements, advertisements or purchases of the affiliates or their products. (Step SC304)

Next, the marketing server 100 determines whether there is promotional data associated with the affiliate (step SS304), and if there is promotional data in a specific affiliate, the marketing server 100 determines the user computer 10a, 10b, 10c, ..., 10n determine whether there is a request for the promotion data (step SS305), and if there is such a request, the promotion data is sent to the user computer 10a, 10b, 10c, ..., 10n. To send). (Step SS306)

The user computers 10a, 10b, 10c, ..., 10n receiving the promotional data are stored in the removable memory devices 20a, 20b, 20c, ..., 20n, in which case the promotional data is stored. It will be stored in the memory space allocated to the affiliate. (Step SC305)

Next, the marketing server 100 determines whether there is a change in the memory allocation space structure of each affiliate for the mobile memory device. (Step SS307)

If there is a change in the memory allocation space structure for each affiliate for the mobile memory device, the marketing server 100 may change and update the information on the updated allocated memory space in the user computers 10a, 10b, 10c, .. , 10n). (Step SS308)

Then, the user computers 10a, 10b, 10c, ..., 10n update the memory allocation space of each affiliate of the mobile memory device according to the received information. (Step SC306)

4 is a view showing a screen example of the affiliate marketing method through the removable memory device according to the present invention.

First, when the portable memory devices 20a, 20b, 20c, ..., 20n according to the present invention are connected to the user computers 10a, 10b, 10c, ..., 10n, the user computers 10a, 10b, 10c. , ..., 10n) displays a serial number input screen as shown in FIG. 4A and the user inputs a serial number.

If the removable memory devices 20a, 20b, 20c, ..., 20n are recording their serial numbers, this screen will not be necessary. In addition, a login screen for the marketing server 100 may be displayed.

Next, advertisements, propaganda or purchase webpages for affiliates or affiliated products are displayed on the user computers 10a, 10b, 10c, ..., 10n, in which case, simply as shown in FIG. In addition to the advertisements, advertisements or purchases for the contents, it is desirable to provide contents such as a community, a game, and entertainment among users to attract users. In addition, it is preferable that the output in the form of a checkerboard, as shown in the drawing, is advantageous for comprehensive subsumption of the view of the consumer.

Clicking on the affiliates in Figure 4 (b) brings up an advertisement or a promotional screen for the affiliate or affiliate products, in particular, when clicking on the coupon, as shown in Figure 4 (c1), restaurants, wine bars, Coupons that can be used in Korean food will be displayed.

In addition, when the home shopping of FIG. 4 (b) is clicked, as shown in FIG. 4 (c2), home shopping is enabled for each product category.

According to the present invention, the programs of the removable memory devices 20a, 20b, 20c, ..., 20n can be installed and operated on the user computers 10a, 10b, 10c, ..., 10n. The removable memory device may operate by controlling a user computer.

In the present invention, the removable memory devices 20a, 20b, 20c, ..., 20n are preferably distributed to users at low cost or free.

According to the present invention, each time a user connects the removable memory devices 20a, 20b, 20c, ..., 20n to the user computers 10a, 10b, 10c, ..., 10n, the user enters a photograph of a favorite entertainer. Songs, coupons and the like can be obtained, various entertainments can be enjoyed, and various information on the products can be obtained, and the original removable memory device can store data necessary for itself.

Accordingly, the user can use the mobile memory device according to the present invention with sufficient synchronization to connect to the user computer.

Each time the user uses the mobile memory device according to the present invention, the user is exposed to advertisements, advertisements, etc. of affiliates or affiliated products, and also makes purchases, and thus affiliates achieve their original marketing purposes.

In addition, the operator of the marketing server 100 can basically receive commissions for advertisements and propaganda for affiliates, and can receive commissions related to moving to affiliate servers or purchasing products, thereby naturally generating a revenue source.

In particular, according to the present invention, the memory space is allocated to each affiliate in the mobile memory device, and the affiliate's promotional data is stored therein, which is also updated. It can be created.

It will be appreciated that this has been achieved the object of the present invention.

Although the present invention has been described with reference to the embodiments, the present invention is not limited thereto, and the scope of the present invention is defined by the following claims according to the spirit of the present invention.

Claims (8)

Affiliate marketing method comprising a marketing server for marketing a plurality of affiliates, a plurality of user computers with a built-in web browser connected to the marketing server and the Internet, and mobile memory devices connected to the user computer As; (a) allocating a memory space for each affiliate to the removable memory device; (b) when the portable memory device is connected to a user computer, the user computer connects to the marketing server, and the marketing server then connects to the user computer a web page for advertisements, advertisements or purchases related to the affiliate or the affiliated company's products. Outputting the web page to display the web page by the user computer; (c) sending, by the marketing server, promotional data for the affiliated or affiliated product to the user computer at the request of the user computer; (d) storing the received promotional data in an allocated memory space of a corresponding affiliate of the removable memory device; (d) the marketing server identifying the removable memory device through the identification mark of the removable memory device, and if there is a change in the allocated memory space for each affiliate, transmitting the same to the user computer; (e) updating the affiliated memory space of the mobile memory device according to the received memory space change information. The method of claim 1, The marketing server requires a login and outputs a differentiated web page according to the member information upon membership registration. The method according to claim 1 or 2, The marketing server checks an IP address of the user computer and outputs a web page differentiated according to a corresponding region. The method according to claim 1 or 2, The promotional data is an affiliate marketing method through a removable memory, characterized in that any one of the purchase coupon or celebrity photos or songs of the affiliate products. The method according to claim 1 or 2, The marketing server further comprises the step of connecting the user computer via the Internet to the server of the affiliate at the request of the user computer affiliate marketing via a removable memory. The method of claim 5, And said marketing server measures and records the traffic of a user computer connected to said affiliate server. The method according to claim 1 or 2, And the marketing server receives the request from the affiliated server when the user computer requests the promotion data, and transmits the marketing server to the user computer. The method according to claim 5 or 6, And the marketing server measures and records the purchase amount purchased through the user computer when the affiliate server connected to the user computer is an electronic commerce server.
KR1020070039315A 2007-04-23 2007-04-23 Affiliated-marketing method by means of portable memory device KR20080096864A (en)

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KR1020070039315A KR20080096864A (en) 2007-04-23 2007-04-23 Affiliated-marketing method by means of portable memory device

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KR1020070039315A KR20080096864A (en) 2007-04-23 2007-04-23 Affiliated-marketing method by means of portable memory device

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