JP2015079371A - Campaign application system, campaign application method, campaign management server, campaign management method, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a campaign application system, etc. for performing purchase certification of a purchaser by photographing a receipt, performing character recognition of a receipt image, and determining validity.SOLUTION: A user (purchaser) of a user terminal 3 starts a preliminarily downloaded application for campaign application, selects a campaign of an article A from a campaign list under execution, and after that, photographs a printing surface of a receipt 4 issued when the article A is purchased with a camera of the user terminal 3 when he/she applies for the campaign of the article A. The application of the user terminal 3 performs OCR processing of a receipt image, extracts information required for the campaign application from receipt information recognized as characters, and transmits (applies) the extracted information to a campaign management server 2 via a network 5 with the receipt image, and free gift forwarding information specified by the purchaser. By this processing, purchase certification of article purchase by the purchaser is performed by the campaign management server 2.

Description

  The present invention relates to a campaign application system for applying for a campaign using a receipt issued at the time of purchase.

  Conventionally, campaigns that have been implemented are, for example, a maker pre-announces the target product, application method, and period through advertisements, etc., and the customer who sees it collects the barcode, application ticket, etc. of the maker product and sends it to the maker. The way to apply has been taken. Although this method is a reliable method, it also takes time and effort to mail a barcode, an application ticket, and the like. In addition, a large number of mail storage locations that have been mailed with labels attached also become a problem.

  Thus, for example, Patent Document 1 discloses a method in which a customer who has purchased a product can apply for a campaign by inputting the application code number attached to the product to a mobile phone or the like and transmitting it via the Internet. .

  Also, for example, in Patent Document 2, a receipt is read by an image reading device of a mobile phone, the read image data is sent to a server, the server converts the image data into character data, and the expense amount is calculated from the converted character data. A method of summing up is disclosed.

JP 2001-319010 A JP 2005-150957 A

  However, in the technique of Patent Document 1, the purchaser must input the application code number and send it via the Internet every time he / she purchases the product. It was.

  In the technique of Patent Document 2, the receipt information relating to the image read by the image reading device is merely used for managing the household account book data, and is used for the campaign application after judging the validity of the receipt information. There was a problem that was not a thing.

  The present invention has been made in view of the above-mentioned problems, and its purpose is to determine the validity of a receipt from a receipt image obtained by photographing a receipt and receipt information obtained by character recognition of the receipt image. It is to provide a campaign application system that can make a receipt a purchase certificate.

A first invention for achieving the above-described object is a campaign application system in which a user terminal and a server are connected via a network, and the user terminal photographs a receipt on which information on a purchased product is described. Photographing means, character recognition means for recognizing characters of the photographed receipt image as receipt information, and transmission means for transmitting the recognized receipt information and the photographed receipt image to the server, The server includes a storage unit that stores the receipt information and the receipt image in association with each other, a receiving unit that receives the receipt information and the receipt image from the user terminal, and the receipt information based on the received receipt information. Is a legitimate information, and if it is legitimate information, purchase the receipt And information determining means for bright, a campaign application system, characterized in that the receipt image that is purchase certification by the information determination unit comprises a storage control means for storing in said memory means.
According to the first invention, a campaign in which the server determines the validity of the receipt from the receipt image obtained by photographing the receipt and the receipt information obtained by character recognition of the receipt image, and uses the receipt as a proof of purchase. An application system can be constructed. As a result, it is possible to reduce the time and effort of user application in the campaign, reduce the work of the campaign secretariat, and reduce the campaign operation cost.

The information determination unit of the server determines whether or not the received receipt information is registered redundantly in the storage unit. If the receipt information is not registered redundantly, the information is valid information. It is desirable to do.
Thereby, it is possible to invalidate the application of a plurality of campaigns using the same receipt.

It is desirable that the information determination unit of the server determines whether or not the information is registered redundantly based on at least a store telephone number, a cash register number, a purchase date and time, and a total amount included in the receipt information.
Accordingly, it is possible to invalidate the application of a plurality of campaigns using the same receipt, using the store telephone number, cash register number, purchase date and time, and total amount.

The information determination unit of the server calculates a product of the amount and the number of purchased products included in the receipt information, and determines whether the total amount matches the total amount included in the receipt information. In the case of coincidence, it is desirable that the legitimate information.
As a result, it is possible to invalidate the application of the campaign by a forged or falsified receipt.

The storage means of the server further stores application conditions for a campaign, and the information determination means of the server determines whether or not the information included in the receipt information satisfies the application condition and satisfies it. Is preferably the legitimate information.
Thereby, it is possible to justify the application of the campaign by the receipt satisfying the application condition of the campaign.

It is desirable that the information determination unit of the server displays the receipt image on a display unit and determines that the information is valid when it is determined to be correct by an administrator.
Thereby, it is possible to justify the application of the campaign based on the receipt determined to be correct by the server administrator.

The receipt information preferably includes at least a store telephone number, a cash register number, a purchase date and time, a purchased product name, the number of purchases, and a total amount.
These pieces of information can be used for determining the validity of the receipt.

The user terminal further accepts a selection of a campaign to be applied, and receives an input of free gift sending information relating to the application for the campaign, and a purchased product included in the receipt information recognized by the character recognition means Selection means for selecting a purchased product that matches the target product of the campaign that received the selection, and the transmission means further includes information on the purchased product selected by the selection means, and It is desirable to transmit the prize sending information received by the information acquisition means.
Thereby, information for applying for the campaign can be easily extracted and transmitted.

A second invention is a campaign application method performed in a campaign application system in which a user terminal and a server are connected via a network, and the user terminal photographs a receipt on which information relating to a purchased product is described. A character recognition step for recognizing characters of a photographed receipt image as receipt information, and a transmission step for transmitting the recognized receipt information and the photographed receipt image to the server. Storage means for storing the receipt information and the receipt image in association with each other, receiving the receipt information and the receipt image from the user terminal, and the receipt based on the received receipt information. Judge whether it is legitimate information, and if it is legitimate information An information determining step to purchase certification said receipt, a campaign application method characterized by including: a storage control step of storing in the storage means the receipt image that is purchase certification by the information determining step.
According to the second invention, a campaign in which the server determines the validity of the receipt from the receipt image obtained by photographing the receipt and the receipt information obtained by character recognition of the receipt image, and uses the receipt as a proof of purchase. An application system can be constructed. As a result, it is possible to reduce the time and effort of user application in the campaign, reduce the work of the campaign secretariat, and reduce the campaign operation cost.

The third invention is connected via a network to a user terminal that transmits a receipt image obtained by photographing a receipt in which information relating to a purchased product is recorded, and receipt information acquired by recognizing characters of the receipt image. Based on the received receipt information, a storage management means for storing the receipt information and the receipt image in association with each other, a receiving means for receiving the receipt information and the receipt image from the user terminal, Determining whether or not the receipt is legitimate information, and if the receipt is legitimate information, the information judgment section using the receipt as a purchase certificate, and the receipt image certified by the information judgment section as the purchase certificate. A storage control means for storing in the storage means, and a campaign management server comprising: That.
According to the third invention, the campaign management server determines the validity of the receipt from the receipt image obtained by photographing the receipt and the receipt information obtained by character recognition of the receipt image, which is transmitted from the user terminal, and the receipt is obtained as a purchase certificate. can do. As a result, it is possible to reduce the time and effort of user application in the campaign, reduce the work of the campaign secretariat, and reduce the campaign operation cost.

A fourth invention is connected via a network to a receipt image obtained by photographing a receipt in which information related to a purchased product is recorded, and a user terminal that transmits receipt information obtained by recognizing characters of the receipt image, A campaign management method performed by a campaign management server comprising storage means for storing the receipt information and the receipt image in association with each other, the receiving step receiving the receipt information and the receipt image from the user terminal, and receiving Based on the received receipt information, it is determined whether or not the receipt is legitimate information. If the receipt is legitimate information, an information determination step using the receipt as purchase proof, and a purchase proof by the information determination step. A storage control step of storing the received receipt image in the storage means; It is a campaign management method, which comprises a.
According to the campaign management method of the fourth invention, the receipt is sent from the user terminal and the receipt image obtained by photographing the receipt and the receipt information obtained by character recognition of the receipt image are used to judge the validity of the receipt, and the receipt is used as proof of purchase. be able to. As a result, it is possible to reduce the time and effort of user application in the campaign, reduce the work of the campaign secretariat, and reduce the campaign operation cost.

According to a fifth aspect of the present invention, a computer transmits a receipt image obtained by photographing a receipt on which information relating to a purchased product is recorded, and a user terminal that transmits receipt information acquired by recognizing characters of the receipt image, via a network. A program for causing a computer to function as a connected campaign management server, wherein the computer stores the receipt information and the receipt image in association with each other, and receives the receipt information and the receipt image from the user terminal. Based on the received receipt information, the receiving means determines whether or not the receipt is valid information. If the receipt is valid information, the information determination means uses the receipt as purchase proof, and the information determination means A storage for storing the receipt image certified by the purchase in the storage means Is a program to function as a control means,.
By installing the program according to the fifth invention on a general-purpose computer, the campaign management server according to the third invention can be obtained and the campaign management method according to the fourth invention can be executed.

  According to the present invention, a campaign application system is constructed in which a server determines the validity of a receipt and uses the receipt as purchase proof from the receipt image obtained by photographing the receipt transmitted by the user terminal and the receipt information obtained by character recognition of the receipt image. Can do. As a result, it is possible to reduce time and effort for user application in the campaign, and to reduce the operation cost of the campaign by reducing the work of the campaign secretariat.

It is a figure which shows the structural example of the campaign application system which concerns on embodiment of this invention. It is a figure which shows the example of a receipt. It is a figure which shows the structural example of the hardware of a campaign management server. It is a block diagram which shows the function structural example of a campaign management server. It is a figure which shows the example of a campaign information database. It is a figure which shows the example of a member information database. An example of member information is shown. It is a figure which shows the example of an application information database. An example of receipt information is shown. It is a figure which shows the example of a receipt image. It is a figure which shows the structural example of the hardware of a user terminal. It is a block diagram which shows the function structural example of a user terminal. It is a flowchart explaining a member information registration process. It is a figure which shows the example of a login screen. It is a figure which shows the example of a display of a member agreement screen. It is a figure which shows the example of a display of a member information registration screen. It is a flowchart explaining a campaign application process. It is a figure which shows the example of a display of a campaign list screen. It is a figure which shows the example of a display of a campaign detailed information screen. It is a figure which shows the example of a display of the rule screen of a campaign. It is a figure explaining the mode at the time of imaging | photography. It is a figure which shows the example of a display of a reading result screen. It is a figure which shows the example of a display of a present selection screen. It is a figure which shows the example of a display of an application information input screen. It is a figure which shows the example of a display of a confirmation screen. It is a figure which shows the example of a display of a reception completion screen.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

[Embodiments of the present invention]
(Composition of campaign application system)
FIG. 1 is a diagram showing a configuration example of a campaign application system 1 according to an embodiment of the present invention.

  As shown in FIG. 1, the campaign application system 1 is configured by connecting a campaign management server 2 and a user terminal 3 to each other via a network 5. Note that the numbers of the campaign management server 2 and the user terminals 3 are arbitrary, and a plurality of them can be provided.

  The campaign management server 2 is a computer system having, for example, a CPU (Central Processing Unit), ROM (Read Only Memory), RAM (Random Access Memory), HDD (Hard Disc Drive) and the like.

  The campaign management server 2 stores campaign information (for example, company name, campaign name, target product, etc.) determined by the company, information about the user (purchaser) acquired from the user terminal 3 via the network 5, and the user terminal 3. The receipt information of the receipt 4 acquired through the service, information on the campaign application, and the like are managed in a database.

The campaign management server 2 manages an application for applying for a campaign, and provides (transmits) the application in response to a request from the user terminal 3.
Further, the campaign management server 2 compares the receipt information of the receipt 4 acquired from the user terminal 3 with the information registered in the database, and determines that it is a valid campaign application if there is no overlap. As a result, the purchase purchase of the purchaser is proved with the proper receipt information for applying for the campaign.

  The user terminal 3 is a portable computer on which a CPU, a ROM, a RAM, an input unit, a display screen, a digital still camera, and the like are mounted. For example, a smartphone, a mobile phone with a camera, a tablet terminal (portable information terminal), etc. is there.

  For example, when the user (purchaser) of the user terminal 3 applies for a campaign for the product A, the user reads the QR code (registered trademark) described in a campaign poster such as a store and displays the URL (Uniform Resource Locator) indicated by the code. Based on the above, the campaign management server 2 is accessed and an application for campaign application is downloaded. The user activates the downloaded application on the user terminal 3, selects a campaign for the product A from the list of campaigns in progress, and then displays the printed surface of the receipt 4 issued when the product A is purchased. Take a picture with 3 camera.

  The application of the user terminal 3 performs OCR (Optical Character Recognition) processing on the receipt image, extracts information necessary for the campaign application from the receipt information recognized as characters, and sends the receipt image and the prize designated by the purchaser. Along with the information, it is transmitted (applied) to the campaign management server 2 via the network 5. With this process, the purchase management of the purchaser is verified by the campaign management server 2.

  The network 5 is a network such as a LAN (Local Area Network) or the Internet, and wired or wireless is not particularly limited.

  FIG. 2 is a diagram illustrating an example of the receipt 4.

As shown in FIG. 2, the receipt 4 is printed with at least a store telephone number 411, a cash register number 412, a purchase date and time 413, a purchase product name 414, a purchase quantity 415, a total amount 416, and the like.
The store telephone number 411 is used to identify the distribution company and the store and determine whether or not the store is the target store of the campaign.
The cash register number 412 is acquired as information for specifying a cash register in the target store and proving uniqueness.

The purchase date and time 413 is used for determining whether or not the purchase is within the application period of the campaign, and is also acquired as information proving uniqueness.
The purchased product name 414 is used to determine whether or not the target product is purchased.
The purchase number 415 is used to determine whether or not a predetermined number is purchased in a campaign that uses the number of purchases of the target product as an application condition.
The total amount 416 is acquired as information for calculating the total amount and certifying that there is no forgery and proof of uniqueness.

  In the present embodiment, the printing surface of the receipt 4 is photographed by the camera of the user terminal 3, and the receipt image is subjected to OCR processing, whereby the telephone number 411 to the total amount 416 are recognized as receipt information. Of the receipt information including the telephone number 411 to the total amount 416, at least the store telephone number 411, the cash register number 412, the purchase date and time 413, and the total amount 416 are extracted as information that proves uniqueness and have uniqueness. If it is determined, the purchase of the purchaser's purchase of the product is proved with such information (the receipt 4 becomes the purchase proof).

Further, a total amount is calculated for each purchased product from the amount (unit price) 414 for each purchased product of the receipt information and the number of purchases 415, and it is determined whether or not it matches the total amount 416 of the receipt information. It may be used to determine forgery or tampering.
The receipt information telephone number 411, target product and amount 414, and purchase number 415 may be used to determine whether or not the campaign application conditions stored in the campaign management server 2 are satisfied.

(Configuration of each terminal)
FIG. 3 is a diagram illustrating a hardware configuration example of the campaign management server 2. Note that the hardware configuration shown in FIG. 3 is merely an example, and various configurations can be adopted depending on the application and purpose.

  The computer that implements the campaign management server 2 includes a control unit 11, a storage unit 12, a media input / output unit 13, a communication control unit 14, an input unit 15, a display unit 16, a peripheral device I / F (interface) unit 17, and the like. Connection is made via a bus 18.

  The control unit 11 includes a CPU, a ROM, a RAM, and the like. The CPU calls and executes a program stored in the storage unit 12, ROM, recording medium or the like to a work memory area on the RAM, and drives and controls each unit connected via the bus 18, and is executed by the campaign management server 2. The processing described later is realized. The ROM is a non-volatile memory, and permanently stores programs such as computer boot programs, BIOS (Basic Input / Output System), data, and the like. The RAM is a volatile memory, and temporarily stores a program, data, and the like loaded from the storage unit 12, ROM, recording medium, and the like, and includes a work area used by the control unit 11 to perform various processes.

  The storage unit 12 is an HDD, and stores a program executed by the control unit 11, data necessary for program execution, an OS (operating system), and the like. As for the program, a control program corresponding to the OS and an application program for causing a computer to execute processing to be described later are stored. Each of these program codes is read by the control unit 11 as necessary, transferred to the RAM, read by the CPU, and executed as various means.

  The media input / output unit 13 (drive device) inputs / outputs data, for example, media such as a CD drive (-ROM, -R, -RW, etc.), DVD drive (-ROM, -R, -RW, etc.) Has input / output devices. The communication control unit 14 includes a communication control device, a communication port, and the like, and is a communication interface that mediates communication between the computer and the network 5, and controls communication with other computers via the network 5. The network 5 may be wired or wireless.

  The input unit 15 inputs data and includes, for example, a keyboard, a pointing device such as a mouse, and an input device such as a numeric keypad. An operation instruction, an operation instruction, data input, and the like can be performed on the computer via the input unit 15. The display unit 16 includes a display device such as a liquid crystal panel, and a logic circuit or the like (video adapter or the like) for realizing a video function of the computer in cooperation with the display device.

The peripheral device I / F (interface) unit 17 is a port for connecting a peripheral device to the computer, and the computer transmits and receives data to and from the peripheral device via the peripheral device I / F unit 17. The peripheral device I / F unit 17 is a USB (Universal Serial Bus) or IEEE (The Institute of Electrical and
Electronics Engineers) 1394, RS-232C, etc., and usually has a plurality of peripheral devices I / F. The connection form with the peripheral device may be wired or wireless. The bus 18 is a path that mediates transmission / reception of control signals, data signals, and the like between the devices.

  FIG. 4 is a block diagram illustrating a functional configuration example of the campaign management server 2. At least a part of the functional units shown in FIG. 4 is realized by executing a predetermined program by the control unit 11 of FIG.

The information acquisition unit 21 acquires campaign information determined by the company and registers it in the campaign information database 22. The information acquisition unit 21 acquires information about the user (purchaser) from the user terminal 3 via the network 5 and registers it as member information in the member information database 23.
Furthermore, the information acquisition unit 21 acquires application information including receipt information and a receipt image from the user terminal 3 via the network 5 and supplies the application information to the information determination unit 24.

  The information determination unit 24 determines whether or not the application information supplied from the information acquisition unit 21 is already registered in the application information database 25, and is valid application information (receipt information) if there is no overlap. Is determined. Specifically, the information determination unit 24 determines whether or not it is already registered in the application information database 25 based on the store telephone number, cash register number, purchase date and time, total amount, etc. included in the receipt information of the application information. To do. The information determination unit 24 certifies the purchase of the purchaser's product purchase by using the receipt information determined to be non-overlapping (the receipt is used as proof of purchase).

  Further, the information determination unit 24 further calculates a total amount for each purchased product from the amount (unit price) for each purchased product included in the receipt information and the number of purchases, and whether or not the total amount matches the total amount of the receipt information. May be used to determine receipt forgery or tampering. If the information determination unit 24 determines that the receipt is not forged or falsified, the information determination unit 24 uses the receipt as a purchase certificate.

  Further, the information determination unit 24 informs the campaign information database 22 whether or not the receipt information included in the application information supplied from the information acquisition unit 21 is a target product, number, price, target store, etc. of the campaign application. Judgment is made based on information such as stored application conditions. When the receipt information satisfies the application conditions and the like, the information determination unit 24 uses the receipt as a purchase certificate.

  In addition, the information determination unit 24 may display a receipt image on the display unit 35 and allow the administrator to confirm the receipt. The information determination unit 24 uses the receipt that the administrator determines to be correct as purchase proof.

  The information determination unit 24, when there is no duplication in the receipt application campaign, there is no forgery or falsification in the receipt, the receipt information satisfies the application conditions for the campaign, and the administrator determines that the receipt is correct. As purchase proof, application information including receipt information and a receipt image is registered in the application information database 25. The information determination unit 24 may or may not use the second, third, and fourth conditions described above.

  FIG. 5 is a diagram illustrating an example of the campaign information database 22.

  As shown in FIG. 5, the campaign information database 22 stores at least a campaign ID 22A, a campaign name 22B, and campaign information 22C for each campaign.

  The campaign ID 22A is information for uniquely identifying a campaign. The campaign name 22B indicates the name of the campaign. The campaign information 22C includes various information on the campaign, such as a company name, a target store (phone number), a target product, a premium, a campaign image, a campaign description, a rule, and an email. Further, the campaign information 22C includes application conditions for a campaign including a target store (telephone number), a target product, the number of items, a price, and the like.

  FIG. 6 is a diagram illustrating an example of the member information database 23.

  As shown in FIG. 6, the member information database 23 stores at least a user ID 23A and member information 23B for each user.

  The user ID 23A is information for uniquely identifying a user (member). The member information 23B is information relating to the member. For example, as shown in FIG. 7, the login information (information for uniquely identifying the user when logging in to the campaign application) and the password (for logging into the campaign application) Information), name, phonetic, postal code, address, telephone number, e-mail address, gender, date of birth, occupation, MY area (for example, frequently used stores, frequently visited areas, home stations, companies) Information such as the nearest station).

  FIG. 8 is a diagram illustrating an example of the application information database 25.

  As shown in FIG. 8, the application information database 25 stores at least a campaign ID 25A, a receipt ID 25B, a receipt information 25C, a receipt image 25D, and a user ID 25E for each campaign.

  The campaign ID 25A is information for uniquely identifying the campaign, and is associated with the campaign ID 22A of the campaign information database 22. The receipt ID 25B is information for uniquely identifying receipt text information. The receipt information 25C is information relating to purchase. For example, as shown in FIG. 9, the store name, store address, telephone number, cash register number, purchase date, purchase time, person in charge (responsible person), product name, single item It includes information such as amount, purchase quantity, discount information, product amount, total amount, P card (point card) balance, P card payment amount, earned points, point balance, and slip number.

  The application information database 25 holds at least information indicated by a black circle in the drawing, which is essential for campaign application, out of the receipt information 25C shown in FIG. The receipt image 25D is, for example, an image obtained by photographing the receipt 4 as shown in FIG. The user ID 25E is information that uniquely identifies the user, and is associated with the user ID 23A of the member information database 23. The premium shipping information 25F is information necessary for shipping a premium including a shipping destination, a premium name, and the like.

(User terminal configuration)

  FIG. 11 is a diagram illustrating a hardware configuration example of the user terminal 3. Note that the hardware configuration in FIG. 11 is merely an example, and various configurations can be employed depending on the application and purpose.

  The user terminal 3 is connected to a control unit 31, a storage unit 32, a communication control unit 33, an input unit 34, a display unit 35, a camera 36, and the like via a bus 37.

  The control unit 31 includes a CPU, ROM, RAM, and the like. The control unit 31 performs predetermined processing based on the program stored in the storage unit 32, and realizes a call function, a browser function, a mail function, and the like. The control unit 31 performs OCR processing on the image of the receipt 4 taken by the camera 36 to perform character recognition, and causes the display unit 35 to display the recognition result.

  Further, the control unit 31 stores the receipt information, which is the recognition result by the OCR processing, in the storage unit 32, and also stores the receipt information 25C (FIG. 9) and the receipt image 25D (FIG. 10) via the network 5 on the campaign management server 2. Send to.

  The storage unit 32 stores a program executed by the control unit 31, data necessary for program execution, an OS, and the like, and stores data provided via the communication control unit 33. The storage unit 32 stores receipt information of the receipt 4 that has been recognized by the OCR process performed by the control unit 31.

  The communication control unit 33 includes a communication control device, a communication port, and the like, and is a communication interface that mediates communication between the user terminal 3 and the network 5, and communicates with other computers or other user terminals via the network 5. Controls voice communication and data communication.

  The input unit 34 includes buttons, a touch panel, and the like, and performs operation instructions, operation instructions, data input, and the like. The display unit 35 is a display device such as a liquid crystal panel, and displays information supplied from the control unit 31. The input unit 34 and the display unit 35 may be integrated like a touch panel display.

  The camera 36 is composed of a digital still camera or the like, and any camera that can convert a captured image into an electrical signal may be used, and a camera including an imaging element such as a CMOS or a CCD may be used.

  FIG. 12 is a block diagram illustrating a functional configuration example of the user terminal 3. At least a part of the functional configuration example shown in FIG. 12 is realized by executing the campaign application application by the control unit 31 of the user terminal 3 of FIG.

The information acquisition unit 41 acquires input information from the input unit 34 (for example, information necessary for user registration, information on campaign application, etc.).
The photographing unit 42 photographs the printed surface (FIG. 2) of the presented receipt 4 and obtains a receipt image.

The OCR processing unit 43 performs OCR processing on the receipt image of the receipt 4 photographed by the photographing unit 42 and recognizes characters.
The information transmission unit 44 transmits the input information from the information acquisition unit 41, the receipt information recognized by the OCR processing unit 43, and the receipt image from the imaging unit 42 to the campaign management server 2 via the network 5.

(Member information registration process)
FIG. 13 is a flowchart illustrating a process in which the user terminal 3 registers member information in the campaign management server 2 as a pre-process when applying for a campaign.

  First, the user operates the user terminal 3 to read a QR code (registered trademark) described in a campaign poster such as a storefront, and accesses the campaign management server 2 based on a URL (Uniform Resource Locator) indicated by the code. And download the application for the campaign application. After the download, in step S1, the control unit 31 of the user terminal 3 activates the downloaded application. Thereby, for example, a login screen 51 as shown in FIG. 14 is displayed on the display unit 35.

  The login screen 51 shown in FIG. 14 includes a “new member registration” button 52 that is selected when a new member is registered, an input field 53 in which a login ID and a password are input when logging into the campaign management server 2, 54 and a “Login” button 55 selected when logging in are displayed.

  When the “new member registration” button 52 on the login screen 51 is selected by the user, the control unit 31 of the user terminal 3 causes the display unit 35 to display a screen 61 relating to the membership agreement as shown in FIG. Next, when the user selects the button 62 for agreeing to the rules, the control unit 31 of the user terminal 3 displays a member information registration screen 71 as shown in FIG. The user uses the input unit 34 to input member information 23B such as a name as shown in FIG. 7 and selects a button 72 for member registration.

  In step S <b> 2, the information acquisition unit 41 of the user terminal 3 acquires member information 23 </ b> B input via the input unit 34. In step S <b> 3, the information transmission unit 44 of the user terminal 3 transmits the member information 23 </ b> B acquired in the process of step S <b> 2 to the campaign management server 2 via the network 5.

  In step S4, the information acquisition unit 21 of the campaign management server 2 receives the member information 23B from the user terminal 3 via the network 5, and stores the received member information 23B in the member information database 23 in step S5.

(Campaign application process)
FIG. 17 is a flowchart for explaining the campaign application process in the campaign application system 1. In the description of FIG. 17, specific processing contents will also be described with reference to FIGS. 18 to 26.

  In step S11, the control part 31 of the user terminal 3 starts an application based on the campaign application application start instruction by the user (purchaser). Thereby, the control unit 31 of the user terminal 3 accesses the campaign management server 2 via the network 5.

  In step S <b> 12, the control unit 31 of the campaign management server 2 reads out the campaign list information currently being implemented from the campaign information database 22 and transmits it to the user terminal 3 via the network 5 with access from the user terminal 3.

  In step S <b> 13, the information acquisition unit 41 of the user terminal 3 receives the campaign list information being executed from the campaign management server 2 via the network 5 and causes the display unit 35 to display the received campaign list.

  FIG. 18 is a diagram illustrating a display example of a campaign list screen.

  As shown in FIG. 18, the campaign list screen 81 displays the campaign A and the campaign B that are being executed, and other campaigns can also be displayed by scrolling the screen.

  For example, the user of the user terminal 3 can display the campaign detailed information by searching for a campaign to be applied from the campaign list displayed on the campaign list screen 81 and selecting the campaign.

  In step S14, the control unit 31 of the user terminal 3 accepts selection of a predetermined campaign by the user, and causes the display unit 35 to display the detailed campaign information of the selected campaign in step S15.

  FIG. 19 is a diagram showing a display example of the campaign detailed information screen.

  As shown in FIG. 19, the campaign detailed information screen 91 includes a target store name of “XXX Super”, a target product name of “XXX Beer”, “2013 month-day to month-day”. Application period, the explanation of “Please capture and apply for the receipt of purchase of the target product”, the “Shoot and apply for receipt” button 92, the hyper to the campaign terms screen 101 (FIG. 20) Characters 93 of “application rules” to which a link is set are displayed.

  The user selects the letter 93 of “Application Rules”, confirms the campaign rules on the campaign rules screen 101 shown in FIG. 20, presses the “Close” button 102, and displays the campaign details information screen 91 shown in FIG. Return.

  In step S <b> 16, the photographing unit 42 of the user terminal 3 photographs the print surface of the receipt 4 according to the user's photographing operation. Issued when the user purchases the target product at the target store, for example, as shown in FIG. 21, after selecting the button 92 for “photograph and apply for receipt” on the campaign detailed information screen 91 shown in FIG. The printed surface of the receipt 4 is placed in the photographing area 111, and the “normal reading” button 112 for photographing is pressed, and the printed surface of the receipt 4 is photographed.

  In step S <b> 17, the OCR processing unit 43 of the user terminal 3 performs OCR processing on the image captured in step S <b> 16 and recognizes characters. In step S <b> 18, the control unit 31 of the user terminal 3 causes the display unit 35 to display the reading result obtained by the process in step S <b> 17.

  FIG. 22 is a diagram illustrating a display example of a reading result screen.

  As shown in FIG. 22, the reading result screen 121 displays a date, a store, payment, an adjustment amount, a total, an item, an amount, and the like as a reading result in which the printed surface of the receipt 4 is recognized. Check boxes 122A to 122E are also displayed on the left side of each recognized item.

  In step S <b> 19, the control unit 31 of the user terminal 3 selects, on the reading result screen 121, an item that matches the target product name of the campaign selected in the process of step S <b> 14 and checks the check box of the selected item. . In the case of the example of FIG. 22, the check box 122B of “spinach” is checked. If there is no item that matches the target product name of the campaign, the selection operation by the user can be accepted and the check box can be checked.

  After the confirmation on the reading result screen 121 by the user, the control unit 31 of the user terminal 3 displays the login screen 51 shown in FIG. As a result, the user logs in to the campaign management server 2 by entering the login ID and password registered as a member in advance in the input fields 53 and 54 and selecting the “login” button 55, respectively.

  After the login process by the user, the control unit 31 of the user terminal 3 displays the present selection screen on the display unit 35 in step S21.

  FIG. 23 is a diagram illustrating a display example of a present selection screen.

As shown in FIG. 23, in the present selection screen 131, there are explanatory text “The receipt for XX yen has been read”, and present names of “A prize”, “B prize”, and “C prize”. It is displayed. “A prize” that satisfies the conditions for applying for each present can be selected, but “B prize” and “C prize” that do not meet the application conditions cannot be selected (shaded display in the figure). ing.
For example, the user selects the present name of “A prize” when applying for the “A prize”, and selects the “Store” button 132 when saving the purchase amount without applying for the campaign yet. When the “Store” button 132 is selected, the control unit 31 of the user terminal 3 stores the purchase price or the number of purchases of the target product in the storage unit 32.

  When the present name “A prize” is selected on the present selection screen 131, the control unit 31 of the user terminal 3 displays an application information input screen on the display unit 35 in step S22.

  FIG. 24 is a diagram illustrating a display example of an application information input screen.

  As shown in FIG. 24, in the application information input screen 141, as a gift delivery destination when winning the applied campaign, “Send to a registered address”, “Select from a list”, “Address 3: Kisarazu Chiba Prefecture” Check boxes 142 </ b> A to 142 </ b> E are displayed so that either “city” or “send to a new address” can be selected. When the check box 142B of “Select from list” is checked, by selecting the list menu 143, registered destinations are displayed in a list (not shown). When the check box 142D of “Send to new address” is checked, a new address can be entered in the input form 144. Further, when the check box 142E of “Add to list” is checked, the new address input in the input form 144 is added to the list.

  The user checks any of the destination check boxes 142A to 142D and selects the “Next” button 146. The “return” button 145 is selected when returning to the present selection screen 131 shown in FIG.

  When the “next” button 146 on the application information input screen 141 shown in FIG. 24 is selected, the control unit 31 of the user terminal 3 displays a confirmation screen on the display unit 35 in step S23.

  FIG. 25 is a diagram illustrating a display example of a confirmation screen.

  As shown in FIG. 25, the confirmation screen 151 displays the contents relating to the application rules and the “apply” button 152. After confirming the application rules, the user selects the “Apply” button 152.

  In step S24, the information transmitting unit 44 of the user terminal 3 includes at least the information given in FIG. 9 that is essential for the campaign application among the receipt information read in the process of step S18, the process of step S16. Network 5, the receipt image taken in step S 19, the target product name selected in step S 19, the present name selected in step S 21, and the application information (delivery destination) input in step S 22. To the campaign management server 2.

  In step S <b> 25, the information acquisition unit 21 of the campaign management server 2 receives the application information transmitted from the user terminal 3 via the network 5.

  In step S <b> 26, the information determination unit 24 of the campaign management server 2 determines whether the received application information is not registered in the application information database 25 and whether the application conditions for the campaign stored in the campaign information database 22 are satisfied. It is determined whether it is not counterfeited or the administrator determines that it is correct.

  In step S <b> 27, the information determination unit 24 of the campaign management server 2 stores the received application information in the application information database 25 when the determination condition is satisfied.

  In step S28, the control unit 31 of the user terminal 3 displays a reception completion screen 171 as shown in FIG.

  Through the above processing, the user can easily apply for the campaign by photographing the receipt issued at the time of purchase.

  In addition, when applying for a campaign for a target product with a campaign sticker, using this embodiment, you can easily apply for the campaign by shooting a few digits on the campaign sticker. be able to.

  In the above, the receipt information photographed by the user terminal 3 and subjected to the OCR process is transmitted to the campaign management server 2, but a function for checking the application duplication is implemented in the campaign application application of the user terminal 3. In this way, it is possible to prevent unauthorized campaign application. Also, in the campaign application management server 2, when it is determined that there are duplicate applications, it is possible to take measures to prohibit the application by putting the purchaser in the black list.

  In addition, the campaign application application will be equipped with a function for registering frequently purchased product lists, desired gift lists, and frequently-used store lists so that users can always check the products, gifts, or stores registered in the list. Can give awareness of the campaign.

  In addition, a map search function, a MY area function, and a GPS notification function are implemented in the campaign application application, and a search is made for a store currently in the campaign from the current location or a location registered in the MY area. Can be noticed.

[Effects of the embodiment of the present invention]
1. As described above, the purchaser's product purchase can be proved by photographing the printing surface of the receipt, recognizing characters (receipt information) from the receipt image, and judging the validity of the recognized receipt information. A receipt can be used as proof of purchase.
2. Conventionally, for application for campaigns, bar codes etc. of target products have been attached to application postcards, and stamps were purchased and sent. However, according to this embodiment, the user can reduce the time and effort of applying. It is possible to reduce the cost of stamps, and to expect an effect that a desired campaign can be easily found by using an application. In addition, manufacturers and distribution can contribute to distribution and can reduce campaign operation costs.
3. When the winner is determined by lottery of the campaign, it is possible to determine the legitimacy by visually confirming the receipt image as well as the receipt information.
4). Since the items purchased together with the target product of the campaign can also be grasped, it can be used for marketing analysis.
5. From the collected campaign application information, the application rate for each store and each target product can be calculated, and the application status can also be grasped.

  The preferred embodiments of the campaign application system and the like according to the present invention have been described above with reference to the accompanying drawings, but the present invention is not limited to such examples. It will be apparent to those skilled in the art that various changes or modifications can be conceived within the scope of the technical idea disclosed in the present application, and these naturally belong to the technical scope of the present invention. Understood.

DESCRIPTION OF SYMBOLS 1 ......... Campaign application system 2 ......... Campaign management server 3 ......... User terminal 4 ......... Receipt 5 ......... Network 11 ......... Control part 12 ......... Storage part 21 ......... Information acquisition part 24 ......... Information determination unit 25 ......... Application information database 31 ......... Control unit 35 ......... Display unit 36 ......... Camera 41 ......... Information acquisition unit 42 ......... Photographing unit 43 ......... OCR processing unit 44 ... Information transmission section

Claims (12)

A campaign application system in which a user terminal and a server are connected via a network,
The user terminal is
Photographing means for photographing a receipt on which information on a purchased product is described;
Character recognition means for recognizing characters of a photographed receipt image as receipt information;
Transmission means for transmitting the recognized receipt information and the photographed receipt image to the server,
The server
Storage means for storing the receipt information and the receipt image in association with each other;
Receiving means for receiving the receipt information and the receipt image from the user terminal;
Based on the received receipt information, it is determined whether or not the receipt is legitimate information, and if the receipt is legitimate information, information determination means to make the receipt a purchase certificate,
Storage control means for storing in the storage means the receipt image certified by the information determination means;
A campaign application system characterized by comprising: The information determination unit of the server determines whether or not the received receipt information is registered redundantly in the storage unit. If the receipt information is not registered redundantly, the information is valid information. The campaign application system according to claim 1, wherein: The information determination means of the server determines whether or not the information is registered redundantly based on at least a store telephone number, a cash register number, a purchase date and time, and a total amount included in the receipt information. The campaign application system according to claim 2. The information determination unit of the server calculates a product of the amount and the number of purchased products included in the receipt information, and determines whether the total amount matches the total amount included in the receipt information. The campaign application system according to any one of claims 1 to 3, wherein, when they match, the legitimate information is used. The storage means of the server further stores application conditions for the campaign,
The information determination means of the server determines whether or not the information included in the receipt information satisfies the application condition, and if the information satisfies the application condition, the information is determined to be the legitimate information. The campaign application system according to any one of claims 1 to 4. The information determination means of the server displays the receipt image on a display unit, and determines that the information is valid when it is determined by an administrator to be correct. The campaign application system described in any of the above. The campaign application system according to any one of claims 1 to 6, wherein the receipt information includes at least a store telephone number, a cash register number, a purchase date and time, a purchased product name, the number of purchases, and a total amount. . The user terminal further includes:
An information obtaining means for accepting selection of a campaign to be applied, and receiving input of gift sending information relating to the application of the campaign;
A selection unit that selects a purchase product that matches a target product of the campaign that has received a selection from among the purchase products included in the receipt information recognized by the character recognition unit;
The transmission means further transmits the information related to the purchased product selected by the selection means and the gift sending information received by the information acquisition means. Campaign application system described in Crab. A campaign application method performed in a campaign application system in which a user terminal and a server are connected via a network,
The user terminal is
A shooting step to shoot a receipt with information about the purchased product;
A character recognition step for recognizing characters of the photographed receipt image as receipt information;
Transmitting the recognized receipt information and the photographed receipt image to the server, and
The server comprises storage means for storing the receipt information and the receipt image in association with each other,
Receiving the receipt information and the receipt image from the user terminal;
Based on the received receipt information, it is determined whether or not the receipt is legitimate information, and if it is legitimate information, an information determination step using the receipt as a purchase certificate;
A storage control step of storing in the storage means the receipt image proof of purchase in the information determination step;
A campaign application method characterized by including: A campaign management server connected via a network to a receipt image obtained by photographing a receipt in which information relating to a purchased product is recorded, and a receipt information obtained by recognizing characters of the receipt image; ,
Storage means for storing the receipt information and the receipt image in association with each other;
Receiving means for receiving the receipt information and the receipt image from the user terminal;
Based on the received receipt information, it is determined whether or not the receipt is legitimate information, and if the receipt is legitimate information, information determination means to make the receipt a purchase certificate,
Storage control means for storing in the storage means the receipt image certified by the information determination means;
A campaign management server comprising: A receipt image obtained by photographing a receipt in which information relating to a purchased product is recorded, and a user terminal that transmits receipt information acquired by recognizing characters of the receipt image, are connected via a network, and the receipt information and the receipt A campaign management method performed by a campaign management server comprising a storage means for storing images in association with each other,
Receiving the receipt information and the receipt image from the user terminal;
Based on the received receipt information, it is determined whether or not the receipt is legitimate information, and if it is legitimate information, an information determination step using the receipt as a purchase certificate;
A storage control step of storing in the storage means the receipt image proof of purchase in the information determination step;
The campaign management method characterized by including. A campaign management server connected via a network to a user terminal that sends a receipt image obtained by recognizing characters of the receipt image and a receipt image obtained by photographing a receipt in which information relating to the purchased product is recorded Is a program for functioning as
The computer,
Storage means for storing the receipt information and the receipt image in association with each other;
Receiving means for receiving the receipt information and the receipt image from the user terminal;
Based on the received receipt information, it is determined whether or not the receipt is legitimate information, and if the receipt is legitimate information, an information determination means that uses the receipt as proof of purchase,
Storage control means for storing in the storage means the receipt image certified by the information determination means;
Program to function as.

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