JP2020098399A - Point granting system, point granting method, and program - Google Patents

Abstract

To provide a point granting system capable of granting a privilege to a user who has purchased an item printed on an electronic flyer.SOLUTION: The point granting system includes a display unit for displaying the electronic flyer distributed by an electronic flyer distribution server, a receipt information acquisition unit for acquiring receipt information indicating contents shown on a receipt indicating that the item is purchased, a matching determination unit which generates matching information indicating a result of confronting of flyer meta-information indicating the attribute of the electronic flyer, and determines whether a condition to obtain a point is satisfied or not using the generated matching information, a transmission unit for transmitting the matching information to a point granting server according to the determination result determined by the matching determination unit, and a receiving unit which receives the point corresponding to the purchase result of purchasing the items displayed in the electronic flyer via the point granting server on the basis of the matching information.SELECTED DRAWING: Figure 1

Description

The present invention relates to a point giving system, a point giving method, and a program.

A service is available in which a leaflet to be delivered together with a newspaper or the like is digitized, and is distributed as a digital leaflet via a network. For example, a system has been disclosed in which a web page including an advertisement and content is generated and delivered to a terminal device (see, for example, Patent Document 1). In addition, in a system that advertises products on the Internet, a system that grants a privilege according to a purchase history of a user is disclosed (for example, see Patent Document 2).

JP 2002-140274 A JP, 2017-146634, A

However, in Patent Document 2, the user can select a desired product for purchase from the product list distributed from the server, but the electronic leaflet is digitized by reading the folded leaflet with a scanner. , The user cannot select a desired product from the posted product group. That is, it is difficult to apply the system of Patent Document 2 to an electronic leaflet.

The present invention has been made in view of such a situation, and provides a point awarding system, a point awarding method, and a program capable of awarding a privilege to a user who has purchased a product posted on an electronic leaflet.

In order to achieve the above object, one aspect of the present invention is a display unit that displays an electronic leaflet distributed by an electronic leaflet distribution server, and receipt information indicating the content indicated on a receipt indicating that a product has been purchased. To generate a matching information indicating the result of matching the receipt information acquisition unit that acquires the receipt information, the receipt information, and the leaflet meta information indicating the attribute related to the electronic leaflet, and using the generated matching information to obtain points. A matching determination unit that determines whether or not a condition is satisfied, and, in accordance with the determination result determined by the matching determination unit, the matching information, a transmission unit that transmits to a point-giving server, and based on the matching information. A point granting system, comprising: a receiving unit that receives points according to the purchase record of purchasing the product posted on the electronic leaflet via the point granting server.

Further, in the point giving system according to an aspect of the present invention, the leaflet meta information includes valid period information indicating a valid period during which the electronic leaflet is valid, and the matching information uses the valid period information. The result of determining whether or not the purchase date when the product is purchased is included in the valid period, and the matching determination unit uses the matching information to include the purchase date in the valid period. When it is determined that the condition is satisfied, it may be determined that the condition for obtaining points is satisfied.

Further, in the point awarding system according to an aspect of the present invention, the leaflet meta information includes store information regarding a store posted on the electronic leaflet and product information regarding a product posted on the electronic leaflet, and the matching is performed. Information, using the store information, the result of determining whether the store where the product was purchased and the store posted on the electronic leaflet match, and using the product information, the purchased product And a result of determining whether or not the product posted on the electronic leaflet matches, the matching determination unit, using the matching information, is posted on the electronic leaflet and the store where the product was purchased. It may be configured to determine that the condition for obtaining points is satisfied when it is determined that the shop matches and the purchased product matches the product posted on the electronic leaflet.

Further, in the point awarding system according to one aspect of the present invention, using the matching information, the content shown on the electronic leaflet, an analysis unit for estimating the effectiveness indicating how involved in the purchase of the product, The configuration may further include.

In addition, in the point awarding system according to one aspect of the present invention, the analysis unit may be configured to estimate the effectiveness of the electronic leaflet for each product posted on the electronic leaflet.

Further, in the point giving system according to an aspect of the present invention, a user terminal having the display unit, the receipt information acquisition unit, the matching determination unit, the transmission unit, and the reception unit, and the user terminal. And an electronic leaflet distribution server for delivering an electronic leaflet to the user terminal, and a point giving server for receiving the matching information from the user terminal and transmitting points according to the content indicated in the matching information to the user terminal. May be.

Further, according to one aspect of the present invention, the display unit displays the electronic leaflets distributed by the electronic leaflet distribution server, and the receipt information acquisition unit displays the content indicated on the receipt indicating that the product has been purchased. Receiving information acquisition process to obtain the receipt information indicating, the determination unit, the receipt information, and generates matching information indicating the result of matching the leaflet meta information indicating the attributes of the electronic leaflet, the generated matching information Using the matching determination process of determining whether or not the condition for obtaining points is satisfied, and the transmission unit, according to the determination result determined by the matching determination unit, the matching information to the point giving server. A transmission process of transmitting, and a reception process in which the receiving unit receives points according to the purchase record of purchasing the product posted on the electronic leaflet based on the matching information, via the point giving server. It is a point giving method characterized by including.

Further, according to one aspect of the present invention, a computer is used to display an electronic leaflet distributed by the electronic leaflet distribution server, and a receipt for acquiring receipt information indicating the content indicated on the receipt indicating that the product has been purchased. Information acquisition means, generates the matching information indicating the result of matching the receipt information and the leaflet meta information indicating the attribute related to the electronic leaflet, and using the generated matching information, satisfies the condition for obtaining points. Matching determination means for determining whether or not, according to the determination result determined by the matching determination means, the matching information, a transmission means for transmitting to the point giving server, based on the matching information, posted on the electronic leaflet Is a program for operating as a receiving unit that receives points according to the purchase record of the purchased products via the point-giving server.

According to the present invention, it is possible to give a privilege to a user who has purchased a product posted on an electronic leaflet.

FIG. 1 is a configuration diagram of a point giving system 1 according to an embodiment of the present invention. It is a figure which shows the example of the leaflet meta information memorize|stored in the memory|storage part 16 by the same embodiment. It is a figure which shows the example of the leaflet meta information for every goods memorize|stored in the memory|storage part 16 by the same embodiment. It is a figure which shows the example of the receipt information memorize|stored in the memory|storage part 16 by the same embodiment. It is a figure which shows the example of the receipt information for every goods memorize|stored in the memory|storage part 16 by the same embodiment. It is a figure which shows the example of the matching information memorize|stored in the memory|storage part 16 by the same embodiment. It is a figure which shows the example of the matching information memorize|stored in the memory|storage part 16 by the same embodiment. It is a figure which shows the example of the matching information for every goods memorize|stored in the memory|storage part 16 by the same embodiment. It is a figure which shows the example of the effectiveness information for every classification of the goods memorize|stored in the memory|storage part 32 by the same embodiment. It is a figure which shows the example of the effectiveness information for every goods memorize|stored in the memory|storage part 32 by the same embodiment. It is a sequence diagram which shows operation|movement of the point provision system 1 by the same embodiment.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

(First embodiment)
First, the first embodiment will be described.
FIG. 1 is a configuration diagram of a point giving system 1 according to an embodiment of the present invention. As shown in FIG. 1, the point giving system 1 includes, for example, a user terminal 10 (user terminals 10-1, 10-2,..., 10-N) (where N is an arbitrary natural number) and an electronic leaflet server 20. And an analysis server 30. The user terminal 10, the electronic leaflet server 20, and the analysis server 30 are then connected to the network 40, and exchange data with other devices via the network 40. The network 40 is a communication network including a public network such as the Internet and a private network such as an intranet and a private line. Here, the electronic leaflet server 20 is an example of an “electronic leaflet distribution server”. Further, the electronic leaflet server 20 is an example of a “point-giving server”.

Here, the "electronic leaflet" means electronic advertisement information including image information, text information, voice information, etc. relating to the products handled by the advertiser store or the services provided. .. Further, it may also include sales promotion information that is not limited to specific products or services such as fairs held at each store and campaign information.

The user terminal 10 is, for example, a computer terminal such as a smartphone used by the user, a tablet terminal, or a personal computer. The electronic leaflet server 20 and the analysis server 30 are each realized by one or more computer servers or the like. For example, an electronic leaflet distribution service provider owns the electronic leaflet server 20, and an effect analysis service provider of the electronic leaflet owns the analysis server 30.

The delivery service provider of the electronic leaflet and the analysis service provider of the effect on the electronic leaflet may be the same. In such a case, the electronic leaflet server 20 and the analysis server 30 may be integrated. Further, the electronic leaflet server 20 or the analysis server 30 may be composed of two or more server devices depending on the service content and the processing load.

The user browses by displaying the electronic leaflet distributed from the electronic leaflet server 20 on the user terminal 10. The user finds a desired product and purchases it at the store. The user captures an image of the receipt received at the time of purchasing the product at the user terminal 10 and inputs a privilege (hereinafter referred to as “point”) application to the user terminal 10. When the application for points is made from the user terminal 10, the electronic leaflet server 20 transmits to the user terminal 10 points according to the product purchased by the user. The electronic leaflet server 20 also notifies the analysis server 30 of the purchase record of the user. The analysis server 30 analyzes the effect (effectiveness) of the electronic leaflet using the purchase record of the user.

The configuration of each device will be described below.
The user terminal 10 includes, for example, a communication unit 11, a display unit 12, an imaging unit 13, a determination unit 14, a control unit 15, and a storage unit 16. The communication unit 11 transmits and receives information via the network 40. The display unit 12 is a display, and displays an electronic leaflet by a user operation or control of the control unit 15. The user's operation is performed via an input unit such as a keyboard, a mouse, or a touch panel of the user terminal 10 (not shown). The image capturing unit 13 is a camera, and captures an image of the receipt according to a user operation.

The determination unit 14 determines whether or not the condition for obtaining points is satisfied by matching the product shown on the receipt with the product posted on the electronic leaflet. Matching here means that if there is a matching product (or corresponding product) by matching the product shown on the receipt with the product posted on the electronic leaflet, a pair is generated. The corresponding product here does not completely match, but the main parts such as the product name match, and there are differences due to other attributes (color, size, package, taste, flavor, etc.) ..

The determination unit 14 includes, for example, a leaflet meta information acquisition unit 140, a receipt information acquisition unit 141, and a matching determination unit 142.
The leaflet meta information acquisition unit 140 acquires leaflet meta information. The leaflet meta information is information indicating the attributes relating to the electronic leaflet, and is, for example, information indicating the effective period, the delivery date, the posted store, the posted product, etc. for each electronic leaflet. The leaflet meta information acquisition unit 140 acquires the leaflet meta information by performing image processing on the image information of the electronic leaflet received by the communication unit 11, for example. Further, if there is advertisement information received together with the image information of the electronic leaflet, the leaflet meta information acquisition unit 140 may acquire the advertisement information as the leaflet meta information. The advertisement information is information other than the image information distributed from the electronic leaflet server 20, and is, for example, information indicating an advertiser, a distribution period, a distribution area, and the like.

In general, characters such as prices posted on electronic leaflets are designed to be easily recognized by the human eye by being displayed in black characters or in black characters with white borders. Further, for the same reason that the image is easily recognized by human eyes, an image drawn as a character is often a single color (that is, the brightness is constant).

The leaflet meta-information acquisition unit 140 extracts the region with low image brightness, that is, the region in which a dark image is drawn, from the image of the electronic leaflet, by using such character properties designed in the electronic leaflet. Further, the leaflet meta information acquisition unit 140 further extracts a portion having a constant lightness in the area in which the dark image extracted from the image of the electronic leaflet is drawn.

The leaflet meta-information acquisition unit 140 recognizes the characters drawn in the extracted region by OCR recognition of the extracted region or by comparing it with a specific font posted on the electronic leaflet. In this way, the leaflet meta-information acquisition unit 140 extracts the area in which the characters are drawn from the electronic leaflet, and recognizes the character written in the extracted area, thereby identifying the store, the product, and the selling price of the electronic leaflet. You may make it acquire leaflet meta information, such as.

The receipt information acquisition unit 141 acquires receipt information. The receipt information is information indicating the content printed on the receipt, and is, for example, information indicating the purchase store, the purchase date and time, the purchase product, the purchase price, etc. for each receipt purchased by the user. The receipt information acquisition unit 141 stores the receipt information by performing OCR (Optical Character Reader) processing on the image information of the receipt imaged by the imaging unit 13 and recognizing the characters printed on the receipt, for example.

The matching determination unit 142 generates matching information by performing matching using the leaflet meta information and the receipt information. Matching information is information used to determine whether or not the conditions for obtaining points are satisfied, and is information indicating the result of matching between the content shown on the receipt and the content posted on the electronic leaflet. is there.

For example, the matching determination unit 142 determines that the condition for obtaining points is satisfied when the purchase date when the product is purchased is included in the valid period. On the other hand, the matching determination unit 142 determines that the condition for obtaining points is not satisfied when the purchase date when the product is purchased is not included in the valid period. In this case, the matching information generated by the matching determination unit 142 is information indicating whether the purchase date shown on the receipt is the valid period of the electronic leaflet.

In addition, the matching determination unit 142 determines whether the store where the product is purchased matches the store posted on the electronic leaflet, whether the purchased product matches the product posted on the electronic leaflet, To determine the points when the store where the product was purchased and the store posted on the electronic leaflet match, and the purchased product and the product posted on the electronic leaflet match. It may be determined that the condition is satisfied. In this case, the matching determination unit 142 determines that the store where the product is purchased does not match the store posted on the electronic leaflet, or the purchased product does not match the product posted on the electronic leaflet. It is determined that the conditions for obtaining points are not satisfied. In this case, the matching information generated by the matching determination unit 142 is information indicating whether or not the purchase store indicated on the receipt is a store on the electronic leaflet, and the purchased product indicated on the receipt is a product on the electronic leaflet. It is each piece of information indicating whether or not there is.

Here, since the number of characters that can be printed on the receipt is limited, the name of the product printed on the leaflet and the name of the product printed on the receipt are not always exactly the same.
Therefore, when the purchased product and the product posted on the electronic leaflet do not completely match, the matching determination unit 142 estimates whether or not the purchased product is the product posted on the electronic leaflet. You may do it. For example, the matching determination unit 142 compares the product name printed on the leaflet with the product name printed on the receipt, the number of matching characters is equal to or more than a predetermined ratio, and the prices of both products match. If so, it is determined that the product posted on the leaflet matches the product printed on the receipt.

The matching determination unit 142 determines that the condition for obtaining points is satisfied, and when the user inputs an operation to obtain points, the matching determination unit 142 transmits the matching information to the electronic leaflet server 20 to obtain the points. Apply for grant. The matching determination unit 142 also acquires points from the electronic leaflet server 20 according to the matching information.

The control unit 15 displays the information of the electronic leaflet received via the communication unit 11 on the display unit 12, or captures the receipt via the image capturing unit 13 according to the user's operation input to the input unit. , Performs processing of transmitting and receiving information for obtaining points via the communication unit 11.

The storage unit 16 includes a leaflet meta information storage unit 160, a receipt information storage unit 161, and a matching information storage unit 162. The leaflet meta information storage unit 160 stores the leaflet meta information. The receipt information storage unit 161 stores receipt information. The matching information storage unit 162 stores the matching information.

The electronic leaflet server 20 includes, for example, a communication unit 21, a storage unit 22, a distribution unit 23, and a point giving unit 24. The communication unit 21 transmits and receives information via the network 40. The storage unit 22 stores, for example, distribution information. The distribution information is information related to distribution of electronic leaflets, and is, for example, information indicating an advertiser, a posting store, a distribution period, a distribution area, image information, a data capacity, etc. for each electronic leaflet. The storage unit 22 also stores additional information. The award information is information relating to award of points, and is, for example, information indicating a condition for awarding points, the number of points to be awarded, the number of points acquired for each user who has distributed an electronic leaflet, and the like. The delivery unit 23 delivers the electronic leaflet to the user terminal 10 via the communication unit 21. The distribution unit 23 distributes the electronic leaflet by, for example, transmitting all or a part of the distribution information to the user terminal 10 of the user who has registered that the distribution of the electronic leaflet is desired. The point giving unit 24 transmits points to the user terminal 10 via the communication unit 21. The point giving unit 24 gives points to the user terminal 10 by transmitting points based on the matching information to the user terminal 10 that has sent a notification that the point application is requested by transmitting the matching information, for example. .. In addition, the point giving unit 24 transmits the matching information acquired from the user terminal 10 to the analysis server 30.

The analysis server 30 includes, for example, a communication unit 31, a storage unit 32, and an analysis unit 33. The communication unit 31 transmits and receives information via the network 40. The storage unit 32 stores the validity information. The effectiveness information is information indicating the effectiveness of the electronic leaflet estimated based on the content of the electronic leaflet and the purchase record of the user. The effectiveness of the electronic leaflet is a degree indicating how much the content of the electronic leaflet is involved in the purchase of the user, and is indicated by, for example, an arbitrary real number between 0 and 1, and the closer the effectiveness is to 0, The content of the electronic leaflet is not involved in the purchase of the user, and the closer the effectiveness is to 1, the more the content of the electronic leaflet is involved in the purchase of the user.

The analysis unit 33 estimates the effectiveness of the electronic leaflet based on the matching information received from the electronic leaflet server 20. The analysis unit 33 is derived, for example, for each product posted on the electronic leaflet based on the relationship between the purchase day weather or the day of the week and the purchase record. For example, the analysis unit 33 is derived from the past record. If the valid period of the leaflet includes a specific day of the week (for example, Sunday), depending on the weather of the day (for example, if it is sunny), a specific product (for example, popcorn) posted on the electronic leaflet ) Or the tendency that the sales of the product group (snack confectionery) corresponding to a specific classification tends to increase, the effectiveness of the electronic leaflet is derived.

The analysis unit 33 includes, for example, a matching information acquisition unit 330, an effectiveness estimation unit 331, and a report creation unit 332. The matching information acquisition unit 330 acquires matching information from the communication unit 31. The effectiveness estimation unit 331 estimates the effectiveness of the electronic leaflet based on the matching information. The effectiveness estimation unit 331 uses the estimated result to generate effectiveness information that is information indicating the effectiveness of the electronic leaflet. The effectiveness estimation unit 331 generates, for example, effectiveness information for each product category and effectiveness information for each product.

In addition, the analysis unit 33 may analyze the product that is not posted on the electronic leaflet. In this case, the analysis unit 33 extracts, for example, a product (hereinafter, referred to as a non-advertisement product) that is not a product posted on the electronic leaflet among the purchased products, based on the matching information received from the electronic leaflet server 20. ..

The analysis unit 33 calculates the degree of similarity between the extracted non-advertising product and the product (hereinafter, also referred to as advertising product) posted on the electronic leaflet. The degree of similarity is a degree of similarity between the non-advertising product and the advertising product, and is, for example, a ratio of matching the attribute information of the non-advertising product with the attribute information of the advertising product. The attribute information of the non-advertisement product and the advertisement product here is information indicating the attribute of each product, and is, for example, a product category, purpose, price, weight, volume, or the like. The attribute information of the advertisement item may be included in the leaflet meta information, for example.

The analysis unit 33 calculates, for example, a ratio in which the attribute information of the non-advertising product and the attribute information of the advertising product match as the similarity degree, and when the calculated similarity degree is equal to or more than a predetermined rate (for example, 80%). It is determined that the non-advertising product and the advertising product are similar. Accordingly, when the non-advertising product is similar to the advertising product, the analyzing unit 33 is not the advertising product but another product (non-advertising product) similar to the advertising product even though the electronic leaflet is displayed. You can get the result of the analysis that was purchased. It should be noted that the leaflet meta information may include, for each advertising product, information on non-advertising product information similar to the advertising product, associated with the degree of similarity.

The analysis unit 33 may also analyze the relationship between the advertising product and the display of the product in the store. In this case, the analysis unit 33 acquires in advance arrangement information indicating the relationship between the product sold in the store and the position where the product is displayed from the store or the advertiser of the electronic leaflet. The analysis unit 33 uses the arrangement information to acquire the position where the advertising product is displayed for each of the advertising products, and extracts the neighboring display product that is displayed near the acquired position. The product displayed in the vicinity here is, for example, a product that is placed at a position less than a predetermined distance from the position where the advertisement product is displayed on the shelf where the advertisement product is displayed. ..

The analysis unit 33 determines, for example, whether the extracted display vicinity product and the non-advertisement product match. Thereby, the analysis unit 33 can estimate the derivative effect of the advertisement on the electronic leaflet. For example, when the display vicinity product and the non-advertisement product match, the analysis unit 33 purchases another product (non-advertisement product) similar to the advertisement product, but the non-advertisement product is displayed near the advertisement product. It is a thing. This has led to the act that a user who is looking at an electronic leaflet and wants to purchase an advertisement product purchases a non-advertisement product by searching for the advertisement product and going to the front of the shelf where the advertisement product is displayed. It can be considered as a thing. That is, in the end, a non-advertisement product that happened to be purchased was purchased, but it can be said that the user was directed to the display shelf of the advertisement product because the product was posted on the electronic leaflet. It is possible to obtain the result of the analysis that the purchase record of the advertising product is a derivative effect of the electronic leaflet.

For example, the effectiveness estimation unit 331 derives the relationship between the content of the electronic leaflet and the purchase record based on the relationship between the content of the electronic leaflet distributed in the past and the purchase record corresponding to the electronic leaflet. For example, the effectiveness estimation unit 331 creates data by plotting the contents of electronic leaflets distributed in the past on the vertical axis and the purchase results corresponding to the electronic leaflets on the horizontal axis, and creating an approximate curve that approximates the relationship between the two. Derive. For example, the effectiveness estimation unit 331 uses a relational expression indicating a relationship between a specific product posted on the electronic leaflet and the purchase record when the valid period of the electronic leaflet includes a specific day, and the electronic leaflet. The relational expression showing the relationship between the product group corresponding to the specific classification and the purchase record is derived.

Alternatively, the effectiveness estimation unit 331 may estimate the effectiveness using a machine learning method. The effectiveness estimation unit 331 creates a learned model by executing machine learning using learning data in which the content of the electronic leaflet distributed in the past and the purchase record corresponding to the electronic leaflet are associated with each other, for example. .. For example, the effectiveness estimation unit 331 uses a learned model that indicates the relationship between a specific product posted on the electronic leaflet and the purchase record when the valid period of the electronic leaflet includes a specific day, and the electronic model. A learned model indicating the relationship between a product group corresponding to a specific category on the leaflet and the purchase record is generated.

The effectiveness estimation unit 331 derives the content of the electronic leaflet to be analyzed based on the relationship between the content of the electronic leaflet distributed in the past and the purchase record corresponding to the electronic leaflet. By applying it, the effectiveness of the electronic leaflet is estimated.

For example, when the valid period of the electronic leaflet includes a specific day, the effectiveness estimation unit 331 analyzes the relational expression indicating the relationship between the specific product posted on the electronic leaflet and the purchase record. Substitute the specific product posted on the target electronic leaflet. The effectiveness estimation unit 331 compares the estimated purchase record value derived by substituting the specific product into the relational expression with the actual purchase record of the specific product in the electronic leaflet to be analyzed. .. When the actual purchase record is equal to or more than the estimated value of the purchase record derived from the relational expression, the effectiveness estimation unit 331 estimates that the effectiveness of posting the specific product on the electronic leaflet is high. On the other hand, when the actual purchase record is less than the estimated purchase record derived from the relational expression, the effectiveness estimation unit 331 estimates that the effectiveness of posting the specific product on the electronic leaflet is low. To do. In this case, the effectiveness estimation unit 331 may indicate the effectiveness by a numerical value (for example, a real number between 0 and 1) according to the difference between the actual purchase record and the estimated purchase record. ..

Alternatively, the effectiveness estimation unit 331 analyzes the learned model showing the relationship between the specific product and the purchase record posted on the electronic leaflet when the effective period of the electronic leaflet includes a specific day. Enter the specific product posted on the target electronic leaflet. The effectiveness estimation unit 331 compares the estimated purchase record value output by inputting the specific product into the learned model with the actual purchase record of the specific product in the electronic leaflet to be analyzed. To do. When the actual purchase record is equal to or more than the estimated value of the purchase record derived from the relational expression, the effectiveness estimation unit 331 estimates that the effectiveness of posting the specific product on the electronic leaflet is high. On the other hand, when the actual purchase record is less than the estimated purchase record derived from the relational expression, the effectiveness estimation unit 331 estimates that the effectiveness of posting the specific product on the electronic leaflet is low. To do. In this case, the effectiveness estimation unit 331 may indicate the effectiveness by a numerical value (for example, a real number between 0 and 1) according to the difference between the actual purchase record and the estimated purchase record. ..

The report creation unit 332 creates a leaflet report that reports the estimation result by the effectiveness estimation unit 331. The leaflet report may include, for example, the effectiveness of each product posted on the electronic leaflet, the relationship between the effective period of the electronic leaflet and the effectiveness of each product posted on the electronic leaflet, and the like. The report creating unit 332 stores the created leaflet report in the storage unit 32, for example. The leaflet report created by the report creating unit 332 is presented to, for example, an advertiser who is a client of the electronic leaflet or a store, and is reflected in the content to be posted on the electronic leaflet in the future.

FIG. 2 is a diagram showing an example of leaflet meta information stored in the storage unit 16. The leaflet meta information shown in the figure includes information such as an electronic leaflet ID, a valid period, a distribution date, a posted store ID, and a store name. The electronic leaflet ID is identification information that uniquely identifies the electronic leaflet. The valid period is information indicating the valid period of the electronic leaflet. The delivery date is information indicating the date when the electronic leaflet was delivered. The delivery date may be a period including a plurality of dates. Further, it may include the time zone (for example, morning, daytime, evening, etc.) in which the electronic leaflet is distributed on the distribution day. The posted shop ID is identification information that uniquely identifies the shop posted on the electronic leaflet. The store name is information indicating the name of the store corresponding to the posted store ID.

FIG. 3 is a diagram showing an example of leaflet meta information for each product stored in the storage unit 16. The leaflet meta information for each product shown in the figure includes information such as an electronic leaflet ID, a published product ID, a product name, a posted price, and a comment. The electronic leaflet ID is identification information that uniquely identifies the electronic leaflet. The posted product ID is identification information that uniquely identifies the product posted on the electronic leaflet. The product name is information indicating the name of the product corresponding to the posted product ID. The posted price is information indicating the price of the product corresponding to the posted product ID. The comment is information other than the product name and price related to the product corresponding to the posted product ID, and is information indicating that the points are doubled as usual, for example.

FIG. 4 is a diagram showing an example of receipt information stored in the storage unit 16. The receipt information shown in the figure includes information such as receipt ID, purchase store, purchase date and time, total amount, and payment method. The receipt ID is identification information that uniquely identifies the receipt. The purchase store is information indicating the store of purchase, which is described in the receipt corresponding to the receipt ID. The purchase date and time is information indicating the date and time of purchase, which is described in the receipt corresponding to the receipt ID. The total amount of money is information indicating the total amount of payment, which is described in the receipt corresponding to the receipt ID. The payment method is information indicating the payment method, which is described in the receipt corresponding to the receipt ID.

FIG. 5 is a diagram showing an example of receipt information for each product stored in the storage unit 16. The receipt information for each product shown in the figure includes information such as a receipt ID, a purchased product ID, a product name, and a purchase price. The receipt ID is identification information that uniquely identifies the receipt. The purchased product ID is identification information that uniquely identifies the purchased product, which is written on the receipt corresponding to the receipt ID. The product name is information indicating the name of the product corresponding to the purchased product ID. The purchase price is the price at which the product corresponding to the purchased product ID is purchased.

FIG. 6 is a diagram showing an example of matching information stored in the storage unit 16. The matching information shown in the figure includes information such as a user ID, an electronic leaflet ID, a valid period, a receipt ID, a purchase date and time, and a period matching result. The user ID is identification information that uniquely identifies the user of the user terminal 10. The electronic leaflet ID and the valid period are information extracted from the leaflet meta information. The receipt ID and the purchase date and time are information extracted from the receipt information. The period matching result is information indicating the result of the matching determination unit 142 determining whether or not the purchase date when the product is purchased is included in the valid period.

FIG. 7 is a diagram showing an example of matching information stored in the storage unit 16. The matching information shown in the figure includes information such as a user ID, an electronic leaflet ID, a store ID, a store name, a receipt ID, a purchase store ID, a store name, and a store matching result. The user ID is identification information that uniquely identifies the user of the user terminal 10. The electronic leaflet ID, the posted store ID, and the store name are information extracted from the leaflet meta information. The receipt ID, the purchase store ID, and the store name are information extracted from the receipt information. The store matching result is information indicating the result of determination by the matching determination unit 142 whether or not the store where the product is purchased matches the store posted on the electronic leaflet.

FIG. 8 is a diagram showing an example of matching information for each product stored in the storage unit 16. The matching information for each product shown in the figure includes information such as user ID, electronic leaflet ID, published product ID, product name, posted price, comment, receipt ID, purchased product ID, product name, purchase price, and product matching result. Including. The user ID is identification information that uniquely identifies the user of the user terminal 10. The electronic leaflet ID, the posted product ID, the product name, the posted price, and the comment are information extracted from the flyer meta information for each product. The receipt ID, the purchased product ID, the product name, and the purchase price are information extracted from the receipt information for each product. The product matching result is information indicating the result of the matching determination unit 142 determining whether the purchased product matches the product posted on the electronic leaflet.

FIG. 9 is a diagram showing an example of validity information for each product category stored in the storage unit 32. The validity information for each product category shown in the figure includes information such as an electronic leaflet ID, an analysis ID, a product category, a purchase date attribute, a validity, and a comment. The electronic leaflet ID is identification information that uniquely identifies the electronic leaflet. The analysis ID is identification information that uniquely identifies the analysis item. The product category is information indicating the category of the product targeted for analysis in the analysis item corresponding to the analysis ID. The purchase date attribute is information indicating the attribute of the day when the user purchased the product in the analysis item corresponding to the analysis ID, and is, for example, information indicating the weather and the day of the week. The effectiveness is information indicating the effectiveness of each product category estimated by the effectiveness estimation unit 331 for the analysis item corresponding to the analysis ID. The comment indicates information other than the effectiveness regarding the analysis item corresponding to the analysis ID, and is, for example, information indicating the average discount rate of the product group belonging to the product classification.

FIG. 10 is a diagram showing an example of validity information for each product stored in the storage unit 32. The validity information for each product shown in the figure includes information such as an electronic leaflet ID, an analysis ID, a product, a purchase date attribute, a validity, and a comment. Of these, the electronic leaflet ID, the analysis ID, and the purchase date attribute are the same as the validity information for each product category. The product is information indicating the product targeted for analysis in the analysis item corresponding to the analysis ID. The effectiveness is information indicating the effectiveness of each product estimated by the effectiveness estimation unit 331 for the analysis item corresponding to the analysis ID. The comment indicates information other than the effectiveness regarding the analysis item corresponding to the analysis ID, and is, for example, information indicating the discount rate of the product.

FIG. 11 is a sequence diagram showing the operation of the point giving system 1.
First, the electronic leaflet server 20 delivers the electronic leaflet to the user terminal 10 (step S10). The user terminal 10 receives the electronic leaflet (step S11). The user terminal 10 displays the electronic leaflet on the display unit 12 (step S12). Further, the user terminal 10 stores the leaflet meta information extracted from the image information of the electronic leaflet in the leaflet meta information storage unit 160 (step S13).
Here, the user of the user terminal 10 browses the electronic leaflet displayed on the display unit 12, determines the product to purchase, and purchases the product at the store posted on the electronic leaflet.

The user terminal 10 captures an image of the receipt by the image capturing unit 13 according to the operation of the user who purchased the product (step S14) and acquires the image information of the receipt (step S15). The user terminal 10 generates matching information based on the leaflet meta information and the image information of the receipt (step S16). The determination unit 14 determines whether or not the purchase date written on the receipt is included in the valid period of the electronic leaflet by the matching determination unit 142, and whether the purchase store described on the receipt matches the store posted on the electronic leaflet. Matching information indicating whether or not and whether or not the purchased product described on the receipt matches the product posted on the electronic leaflet is generated. The determination unit 14 determines that the condition for obtaining points is satisfied when some or all of these conditions are satisfied. When the user terminal 10 determines that the condition for obtaining points is satisfied, and the user inputs an instruction to obtain points, the matching information is transmitted to the electronic leaflet server 20 (step S21).

The electronic leaflet server 20 receives the matching information from the user terminal 10 (step S18). In the electronic leaflet server 20, the point giving unit 24 determines the number of points to be given according to the matching result (step S19). The electronic leaflet server 20 transmits points to the user terminal 10 according to the number of points determined by the point giving unit 24 (step S20).

On the other hand, the electronic leaflet server 20 transmits the matching information received from the user terminal 10 to the analysis server 30 (step S22).
The analysis server 30 receives the matching information (step S23), and uses the received matching information to generate the effectiveness information. The effectiveness estimation unit 331 determines the effectiveness based on the relationship between the purchase date attribute and the purchase record of each item purchased on the electronic leaflet, and the purchase date attribute and purchase record of each item purchased on the electronic leaflet. Effectiveness information indicating the effectiveness based on the relationship with is generated. The analysis server 30 uses the report creating unit 332 to create a leaflet report using the validity information (step S25).

As described above, the point giving system 1 according to the first embodiment indicates that the display unit 12 that displays the electronic leaflets distributed by the electronic leaflet server 20 (electronic leaflet distribution server) and that the product has been purchased. A receipt information acquisition unit 141 that acquires receipt information indicating the content printed on the receipt, and matching information that generates matching information and determines whether or not a condition for obtaining points is satisfied using the generated matching information. Based on the determination unit 142 and the determination result determined by the matching determination unit 142, the communication unit 11 (transmission unit) that transmits the matching information to the point giving server, and the matching information are posted on the electronic leaflet. The communication unit 11 (reception unit) that receives points according to the purchase record of purchasing the product via the electronic leaflet server 20 (point-giving server). As a result, the point giving system 1 according to the first embodiment can give points based on the purchase record so that the product shown on the receipt and the product posted on the electronic leaflet can be matched. You can

Further, in the point giving system 1 according to the first embodiment, the matching determination unit 142 uses the matching information to obtain points when it is determined that the purchase date of the product is included in the valid period of the electronic leaflet. It is determined that the condition of is satisfied. As a result, the point giving system 1 in the first embodiment can give points to the user who has purchased the posted product within the valid period of the browsed electronic leaflet, and therefore, based on a more accurate purchase record. Points can be given.

Further, in the point giving system 1 according to the first embodiment, the matching determination unit 142 uses the leaflet meta information (store information) to determine whether or not the store where the product is purchased matches the store posted on the electronic leaflet. It is determined whether or not the purchased product matches the product posted on the electronic flyer using the flyer meta information (product information), and it is posted on the store where the product was purchased and on the electronic flyer. If it is determined that the shop matches and the purchased product matches the product posted on the electronic leaflet, it is determined that the condition for obtaining points is satisfied. As a result, the point-giving system 1 according to the first embodiment is capable of performing double matching of store matching and product matching, and therefore points are granted based on a more accurate purchase record. You can

The point-giving system 1 according to the first embodiment further includes an analysis unit 33 that estimates the degree of effectiveness of the content shown on the electronic leaflet in purchasing the product. As a result, in the point giving system 1 according to the first embodiment, in addition to the effect that points can be given based on the more accurate purchase record described above, the effect of the electronic leaflet can be analyzed.
Further, in the point giving system 1 according to the first embodiment, the effect of the electronic leaflet can be estimated for each product posted on the electronic leaflet, so that the effect of the electronic leaflet is analyzed in more detail. can do.

Further, in the point giving system 1 according to the first embodiment, the user terminal 10 having the display unit 12, the receipt information acquisition unit 141, the matching determination unit 142, and the communication unit 11 (transmission unit and reception unit), An electronic leaflet server 20 (electronic leaflet delivery server) that delivers an electronic leaflet to the user terminal 10, and receives matching information (leaflet meta information and receipt information) from the user terminal, and publishes the product indicated on the receipt and the electronic leaflet. The electronic leaflet server 20 (point-giving server) that transmits points according to the relationship with the created product to the user terminal 10 may be provided. As a result, the points to be given by the electronic leaflet server 20 can be easily determined according to the matching information generated by the user terminal 10, so that a large number of user terminals 10 can apply for points to the electronic leaflet server 20. Even if it is done, the processing load of the electronic leaflet server 20 can be suppressed as compared with the case where the electronic leaflet server 20 performs the processing of generating the matching information.

In the above-described embodiment, the case where the display unit 12, the receipt information acquisition unit 141, and the matching determination unit 142 are provided in the user terminal 10 has been described as an example, but the present invention is not limited to this. The display unit 12 may be provided in a device separate from the user terminal 10. In this case, for example, the user terminal 10 is connected to a display device including the display unit 12 by a monitor cable such as HDMI (High-Definition Multimedia Interface) (registered trademark), and the electronic leaflet is connected via the monitor cable. The electronic leaflet received from the server 20 is displayed on the display device. The image capturing unit 13 may be provided in a device separate from the user terminal 10. In this case, for example, the user terminal 10 is connected to an image pickup apparatus including the image pickup unit 13 via a cable such as a USB (Universal Serial Bus), and image information of a receipt imaged by the image pickup apparatus via the cable. To get

The determination unit 14 may be provided in a device separate from the user terminal 10. For example, the determination unit 14 may be provided in the electronic leaflet server 20. In this case, the user terminal 10 sends the receipt information to the electronic leaflet server 20. The electronic leaflet server 20 creates matching information by matching the receipt information received from the user terminal 10 with the leaflet meta information.

Further, in the above-described embodiment, a case has been described as an example in which the effectiveness is estimated based on the relationship between the purchase date attribute (weather, day of the week) and the purchase record for each product (product category), but the present invention is not limited to this. Not done. In the point giving system 1, the effectiveness may be estimated based on the relationship between the purchase price and the sales price of the product, the points given to the purchase of the product, a specific campaign such as the point increase date, and the like.

Further, the effectiveness of the electronic leaflet may be estimated for each store, or may be estimated for each store group forming a specific group or each similar trade area store. The similar trade area store means a store located in an area where some or all of the living areas of users who use the store overlap. The determination of whether or not a part or all of the similar trade areas, that is, the living areas of the users who use the store overlap, is, for example, position information acquired from a GPS (Global Positioning System) or the like provided in the user terminal 10. Alternatively, the determination is made based on the user information including the user's address and the like input when the user applies to distribute the electronic leaflet.

Further, in the above-described embodiment, the case where the receipt information is acquired by performing the OCR process on the content printed on the receipt of the paper medium captured by the imaging unit 13 has been described as an example, but the present invention is not limited to this. The receipt information may be obtained from the content shown in the electronic receipt issued from the store. In this case, the electronic receipt is, for example, electronic data such as text data indicating a purchase store, a purchased product, a selling price, and the like. For example, the user terminal 10 and the store-side terminal 40 are connected via the network 40. The user terminal 10 acquires the electronic information of the electronic receipt issued by the terminal on the store side by the receipt information acquisition unit 141. Further, the electronic receipt may include data obtained by OCR recognition of an image obtained by reading a receipt of a paper medium with a scanner or the like.

You may make it implement|achieve all or one part of the point provision system 1 in the above-mentioned embodiment with a computer. In that case, the program for realizing this function may be recorded in a computer-readable recording medium, and the program recorded in this recording medium may be read by a computer system and executed. The “computer system” mentioned here includes an OS and hardware such as peripheral devices. Further, the "computer-readable recording medium" means a portable medium such as a flexible disk, a magneto-optical disk, a ROM, a CD-ROM, or a storage device such as a hard disk built in a computer system. Further, the "computer-readable recording medium" means to hold a program dynamically for a short time like a communication line when transmitting the program through a network such as the Internet or a communication line such as a telephone line. In this case, a volatile memory inside a computer system that serves as a server or a client in that case, which holds a program for a certain period of time, may be included. Further, the program may be for realizing some of the functions described above, or may be one that can realize the functions described above in combination with a program already recorded in the computer system, It may be realized using a programmable logic device such as FPGA.

Although the embodiment of the present invention has been described in detail above with reference to the drawings, the specific configuration is not limited to this embodiment, and includes a design and the like within a range not departing from the gist of the present invention.

1...Point-giving system 10...User terminal 11...Communication unit 12...Display unit 13...Imaging unit 14...Determination unit 15...Control unit 16...Storage unit 20...Electronic leaflet server 21...Communication unit 22...Storage unit 23...Distribution unit 24... Point-giving unit 30... Analysis server 31... Communication unit 32... Storage unit 33... Analysis unit 40... Network

Claims (8)

A display unit that displays the electronic leaflets distributed by the electronic leaflet distribution server,
A receipt information acquisition unit that acquires receipt information indicating the content indicated on the receipt indicating that the product has been purchased,
Generates matching information indicating the result of matching the receipt information and leaflet meta information indicating the attribute related to the electronic leaflet, and using the generated matching information, determines whether or not the condition for obtaining points is satisfied. A matching determination unit that
According to the determination result determined by the matching determination unit, the matching information, a transmission unit for transmitting to the point giving server,
Based on the matching information, a receiving unit that receives points according to the purchase record of purchasing the product posted on the electronic leaflet via the point giving server,
Point giving system with. The leaflet meta information includes valid period information indicating a valid period during which the electronic leaflet is valid,
The matching information includes a result of determining whether or not a purchase date when a product is purchased is included in the valid period by using the valid period information,
The matching determination unit determines, using the matching information, that a condition for obtaining points is satisfied when it is determined that the purchase date is included in the valid period,
The point giving system according to claim 1. The leaflet meta information includes store information about stores posted on the electronic leaflet and product information about products posted on the electronic leaflet,
For the matching information, using the store information, the result of determining whether or not the store where the product is purchased and the store posted on the electronic leaflet match, and the product information, the purchase is made. Including the result of determining whether or not the product and the product posted on the electronic leaflet match,
The matching determination unit, using the matching information, the store where the product is purchased and the store posted on the electronic leaflet match, and the purchased product and the product posted on the electronic leaflet are When it is determined that they match, it is determined that the conditions for obtaining points are satisfied.
The point giving system according to claim 1 or 2. Using the matching information, the content shown on the electronic leaflet further comprises an analysis unit for estimating the degree of effectiveness indicating how involved in the purchase of the product,
The point giving system according to any one of claims 1 to 3. The analysis unit estimates the effectiveness of the electronic leaflet for each product posted on the electronic leaflet,
The point giving system according to claim 4. A user terminal having the display unit, the receipt information acquisition unit, the matching determination unit, the transmission unit, and the reception unit;
An electronic leaflet distribution server that delivers an electronic leaflet to the user terminal,
A point-giving server that receives the matching information from the user terminal and transmits points according to the content indicated in the matching information to the user terminal;
The point giving system according to any one of claims 1 to 5, further comprising: A display process in which the display unit displays the electronic leaflets distributed by the electronic leaflet distribution server,
A receipt information acquisition unit, a receipt information acquisition process for acquiring receipt information indicating the content indicated on the receipt indicating that the product has been purchased,
A matching determination unit generates matching information indicating a result of matching the receipt information and leaflet meta information indicating an attribute related to the electronic leaflet, and uses the generated matching information to satisfy a condition for obtaining points. A matching determination process for determining whether or not
A transmission process in which the transmission unit transmits the matching information to the point-giving server according to the determination result determined by the matching determination unit;
A receiving process, in which the receiving unit receives points according to the purchase record of purchasing the product posted on the electronic leaflet based on the matching information, via the point giving server,
A point-giving method comprising: Computer,
Display means for displaying the electronic leaflets distributed by the electronic leaflet distribution server,
Receipt information acquisition means for acquiring receipt information indicating the content indicated on the receipt indicating that the product has been purchased,
Generates matching information indicating the result of matching the receipt information and leaflet meta information indicating the attribute related to the electronic leaflet, and using the generated matching information, determines whether or not the condition for obtaining points is satisfied. Matching determination means,
A transmission unit that transmits the matching information to the point-giving server according to the determination result determined by the matching determination unit;
Receiving means for receiving points according to the purchase record of purchasing the product posted on the electronic leaflet via the point giving server, based on the matching information,
A program to operate as.

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