M399382 五、新型說明： 【新型所屬之技術領域】 本創作是有關於一種資料蒐集及行鎖裝置（Data collection and marketing apparatus) ’且特別是有關於一種結 合顏面辨識技術（Facial identification technique)的主動資料 ^«集及銷裝置（Active data co丨丨ection and marketing apparatus) 〇 【先前技術】 消費者對產品的喜好總是難以捉摸。因此，廠商需要透過 各式各樣的管道取得消費者的消費慣性或喜好，並以之規劃行 銷活動來促銷相關商品。 一般而言，廠商會透過問卷、民調、庫存盤點或會員卡消 費記錄等方式蒐集消費者的消費意願及慣性，再針對商品特性 配合消費習慣委託廣4*公司製作吸引消費者目光的廣告。之 後，再透過各種不同的管道，如：新聞、電視、廣播電台、網 路、宣傳單等’使產品進行大量且密集的曝光。此外，賣場内 還需要設置商品展示櫃或產品型錄，以讓消費者能深入了解產 πσ ’而增加產品銷售機會。 然而，上述傳統的做法，只能針對大量取樣的消費大眾得 到-個概略㈣費市場趨勢，並無法精確地賴特定消費者的 消費需求’也因而行銷廣告通常花費大量的經費後，卻無法保 證產品銷售的成效。 商店是最接近消費者的場所，而實體店面因為地緣關係的 f張極限，都有—定數量的潛在消費人口輻射區域。如何策秦 有效的個別來店顧客消f資訊，藉而經營顧客的重複購買行 4 M399382 為，也成為商店經營成敗的關鍵。目前習知方式或技術多以 人際交往建立顧客關係並記憶客戶消# f慣、或使用可儲存消 費者，人資訊之會員磁卡、晶片卡等方式£集個別消費習慣， 然而前者所能笼集並記憶之資訊量有限、後者則面臨消費者不 -=養成隨身攜帶的使用習慣㈣失消f f訊，造成消費慣性 推算的困難，從而使片段的消費資訊價值大為減損。M399382 V. New description: [New technical field] This creation is about a data collection and marketing apparatus' and especially related to a kind of Facial identification technique. Information [Active data co丨丨ection and marketing apparatus] 〇 [Prior Art] Consumers' preferences for products are always elusive. Therefore, manufacturers need to obtain consumer inertia or preferences through a variety of pipelines, and plan marketing activities to promote related products. Generally speaking, manufacturers will collect consumer's willingness and inertia through questionnaires, polls, inventory counts or membership card consumption records, and then entrust the company to create advertisements that attract consumers' attention. Later, through a variety of different channels, such as: news, television, radio stations, networks, leaflets, etc., the products are exposed in large quantities and intensively. In addition, there is a need to set up merchandise display cases or product catalogs in the store to allow consumers to gain insight into πσ' and increase product sales opportunities. However, the above-mentioned traditional approach can only obtain a general (four) fee market trend for a large number of sampling consumers, and cannot accurately depend on the consumption needs of specific consumers. Therefore, marketing advertisements usually cost a lot of money, but cannot guarantee The effectiveness of product sales. The store is the closest to the consumer, and the physical storefront has a fixed number of potential consumer radiation areas because of the geographical limit. How to policy the effective individual customers to eliminate the information, and to operate the customer's repeated purchase line 4 M399382, also become the key to the success of the store business. At present, the conventional methods or technologies often establish customer relationships through interpersonal interactions and memorize the customer's habits, or use the storage of the consumer, the member's magnetic card, the chip card, etc., to collect individual consumption habits, but the former can be caged. And the amount of information that is memorized is limited, while the latter faces the habit of not being used by consumers. (4) Losing the ff signal, causing difficulty in calculating the inertia of consumption, so that the value of consumer information of the segment is greatly degraded.
,而目剛即使有以特定顏面特徵轉換之電磁紀錄代表一特 疋消費者⑽存其彡肖費資訊的方式，也僅將所㈣費資料構案 ，取-資_庫内’並無按其顏面主要特徵及消費行為模式另 行分類儲存，於同-系統儲存大量㈣資料齡時，造成比對 準確率的降似輯時_增加，紐纽發揮敎策集消費 週期資訊及即時發揮主動行銷之功能。 此外，即時性的廣告對於整體行銷的成功與否影響甚大。 因此店内廣告媒體裝置便因應產生，如：透過dvd播放機 =地，《於產品的影音介紹，而，上述的店内廣告媒體 2大多為單向的媒體減’健在概略的機率_激潛在的 2需求，在行銷的效率上與一般傳統的做法無異，成效相當 有限。 奢者可在商店内設置開放式的展示架以讓消費者可接觸 发沾士⑽。再配合店内人員的解說n程度地提昇銷售行 ^^效性’進而增加產品的銷售量。然、而，此種方式需要耗 的人力，對於行銷成本的控制亦有不良的影響。 ㈣tf’上述的商場來客個人消f資訊冤集及店内廣告媒 置或相關做法均有其缺點，而祕相關的改進。 5 【新型内容】 合顏本創作提供一種主動資料兔集及行銷裝置，結 i顏=識技術，而可針對某—消費者進行消費習慣的資料策 i再次來店時的彻肖費行為，料於該消費 行主動行銷動作達特^商品區域時，就指定商品向該消費者進 订動仃銷動作’以提昇產品_售成效。 本創作提出-種主動資料t集及行銷裝置，適於 費者進行主動消費資料繼檔動作，並以該 品區域的消費者就可能消費商品進行主動㈣動2賣场商 墦罝主動ΐΓί集及行銷裝置可包括:中央控制單元、顏面辨 到中:二單二料:存單元以及顯示單元。顏面辨識單元連接 i中央控制早心顏面辨識單元獲得進人賣場結帳區域或賣場However, even if there is an electromagnetic record that is converted by a specific facial feature, it means that a special consumer (10) saves its information, and only the (four) fee data is constructed, and the The main features of the face and the pattern of consumption behavior are separately classified and stored. When the same system stores a large number of (4) data ages, the comparison accuracy rate is reduced. The New Zealand plays a role in collecting consumption cycle information and realizing active marketing. The function. In addition, immediacy ads have a significant impact on the success of overall marketing. Therefore, the in-store advertising media device is generated accordingly, such as: through the dvd player = ground, "in the product audio and video introduction, while the above-mentioned in-store advertising media 2 is mostly one-way media minus 'healthy in the rough probability _ exciting potential 2 Demand, in terms of marketing efficiency, is no different from the traditional practice, and the results are quite limited. Luxury people can set up an open display stand in the store to allow consumers to access the smugglers (10). Cooperate with the explanations of the staff in the store to increase the sales performance and increase the sales volume of the products. However, this method requires manpower and has a negative impact on the control of marketing costs. (4) tf’ The above-mentioned shopping malls have their own shortcomings, and the in-store advertising media or related practices have their shortcomings, and the related improvements. 5 [New Content] He Yan This creation provides a kind of active data rabbit collection and marketing device, which can be used to analyze the consumption habits of a certain consumer. It is expected that when the consumer marketing action moves the Dart^ commodity area, the designated product is ordered to the customer for the credit sales action to improve the product_sales effect. This creation proposes a kind of active data set and marketing device, which is suitable for the active person to carry out active consumption data and follow-up actions, and the consumers in the product area may take the initiative to consume goods (four) move 2 store quotation And the marketing device may include: a central control unit, and a face recognition: two single materials: a storage unit and a display unit. Face recognition unit connection i central control early heart face recognition unit to get into the store checkout area or store
=品區域的消f者的顏面影像，該消費者的顏面影像及該消費 者所消費商品資料傳送到中央控制單元後，即以4= 影像，’並依據消費者顏面特徵之差異分為數』不費= (如白種人_、M蛋臉等賴）H 度及正確率。中央控制單城接到分類資料儲=元 刀類奴齡儲雜分_ 存單元，並將該消費者 消費商品資訊儲存於其顏_像觀内。同-消費者每次進入 =社帳區域進仃消費時’其顏面影像被顏面辨識單元取得 t即透過巾央控鮮元輯分類資觸存單元自動將其每次 消費商品紀錄依序儲存㈣-顏面影健#詩内。分類 儲存單元並可按照制費域的消#時間、週期相似商品、 相關商品等資訊作交叉分析並崎#料儲存，建立該資料所属 消費者的消費行為慣性紀錄’以供顏面辨識單元取得顏面影像 而刀t料庫内有相似顏面影像造成辨識固 兀即可按_費行為舰紀錄 中央控制皁 t該消t料雜域料財供面資 資:之送出功能、鼓勵消費特定商品之折扣等 ：行銷 二 入商品區域的消費者的顏面影像，且將消費= 元提取操作奸_ f储存單 、、肖nil者齡包括㈣者_面雜、及_消費者的 4費仃為的資料。輸入部用以輸入主動行銷的訊 ：： 可包括:消費者檔案分類部，連接到運算部，根據 為資料像區分數個主要特徵，及根據消費者的消費行 為⑽區分數個項目，而建幻肖f者齡格式。 賈订 ，本創作之_實補中，上述之消費者顏面影像特徵 人種、臉型、廣色、五官分布之特定比例或综合上 i度及;構成之代表性顏面影像’可增進顏面影像比對之 在本創作之—實關中，上述之料者的消費行為資料的 2項目包括：消費者的來;^週期、消f者的購買商品品項、 :、'費者購買商品組合之習慣或消費者的構買商品數量等，可增 進行為模式比對之速度及準確率。 人匕，本創作之-實施例中，上述之主動行銷的訊息包括：組 。才曰定商品與另一商品的折扣資訊；限期購買限額指定商品之 折扣資訊；或同種類可替代之優惠商品資訊。 在本創叙-實施财，上述之顏面賴單 在本創作之-實施例中，上述之攝影機包括：光 ，將進入該攝影機的影像光線轉變為電子影像。 “ 在本創作之一實施例中，上述之分類資 像儲存部、㈣單S格式化播案儲存部、= 行鎖 動乍訊息儲存部、及折扣條件儲存部。 表顏實施例中’上述之代表顏面圖像儲存部的代 =顏面圖像包括：消費者首錢人f場鎌輯並有消費紀 U而由顏面辨識單元賴取之數張_顏面圖像、消費者後 面辨識單元比對既有消費資料成功時所擷取 ,’、、、，全部圖像數目到達一系統設定之儲存量後，其中 較後操取之顏面圖像將取代較前擷取之顏面圖像而被儲存、。 部的作5實施例中，上述之控制單元格式化構案儲存 ' 早70格式化檔案為：以消費者顏面影像特徵（如性 別、人種:臉型、膚色、五官分布特定比例及其他可任意增加 之，異特徵）以及消費者〉肖費行為特性（如來店週期、構買商 品品項、購w商品組合之習慣或購買商品數量及其他可任意增 加之差異特性）所交叉制之矩陣，並可於顏面辨識單元操ς 顏面影像時藉由交叉比對資訊快速it取最符合之消費者 在本創作之一實施例中，上述之主動行銷動作訊息儲存部 μ 外9382 =，行_作訊息包括：演和肖費者可得到魏之行销商品 像、賴、祕等㈣之料财、顏面辨識 $接收特 <顏面雜後之提取資訊並驅賴示單⑽動之 件敏ίίΐ作之—實關巾’上述之折扣條件贿部的折扣條 =子匕·管理者於該消費者檔案内輸入主動行銷資訊設定 扣條件’以供商品資訊掃描單元於掃描㈣者該次消費商 °σ時比對有無符合該折扣條件之電磁紀錄。= face image of the product area, the face image of the consumer and the product data consumed by the consumer are transmitted to the central control unit, ie, 4 = image, 'and according to the difference of the face characteristics of the consumer No fee = (such as white _, M egg face, etc.) H degree and correct rate. The central control unit receives the classified data storage = yuan knife nucleus storage miscellaneous _ storage unit, and stores the consumer consumer goods information in its image. The same - every time consumers enter = social account area into the consumption of 'the face image is obtained by the face recognition unit t, that is, through the towel central control fresh element collection of the capital storage unit automatically store its per-consumer goods record in order (four) - Yan face shadow Jian # poetry. The classification storage unit can be cross-analyzed according to the information of the time domain, the similar products of the cycle, the related commodities, and the related products, and the inertia record of the consumer behavior of the consumer to which the data belongs is established to obtain the face of the face recognition unit. The image and the knife in the library have similar facial images to cause identification. The central control soap can be used to record the function of the miscellaneous materials. Etc.: Marketing the face image of the consumer in the commodity area, and the consumption = yuan extraction operation _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ . The input part is used to input the information of the active marketing:: may include: a consumer file classification department, connected to the computing department, according to the main features of the data image area, and according to the consumer's consumption behavior (10) area score items, The illusion of the age of the age. Jia set, in the creation of this creation, the above-mentioned consumer facial image features a specific proportion of the human race, face, wide color, facial features distribution or comprehensive i degrees and; constitute a representative facial image 'can enhance the face image ratio In the creation of the real-life, the two items of the consumer behavior data of the above-mentioned materials include: the consumer's coming; the cycle, the consumer's purchase of the product item, and the 'customer's habit of purchasing the product combination Or the number of goods purchased by the consumer, etc., can improve the speed and accuracy of the behavioral mode comparison. In the case of the present invention, the above-mentioned active marketing message includes: group. The discount information of the product and another product is determined; the discount information of the specified product is limited within a time limit; or the same type of substitute commodity information. In the present invention, in the embodiment of the present invention, the camera includes light that converts image light entering the camera into an electronic image. In an embodiment of the present invention, the above-mentioned classified image storage unit, (4) single S formatted broadcast storage unit, = line lock message storage unit, and discount condition storage unit. The representative image of the facial image storage unit includes: the consumer's first money person f field album and the consumer segment U, and the face recognition unit depends on the number of face images, the consumer behind the identification unit ratio When the existing consumption data is successfully captured, ',,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, In the fifth embodiment, the above control unit formats the structure to store the 'early 70 format file: to the consumer's face image features (such as gender, race: face, skin color, specific distribution of facial features and Others can be arbitrarily increased, different characteristics) and the consumer> Xiao Fei behavior characteristics (such as the store cycle, the purchase of goods, the habit of buying a product combination or the number of purchased goods and other variability can be arbitrarily increased) Matrix, and can be used in the face recognition unit to manipulate the face image by quickly comparing the information to the best consumer. In one embodiment of the present creation, the above-mentioned active marketing action message storage unit μ 9382 =, OK _Messages include: Performing and Shaw Fees can get Wei Zhixing's marketing products like, Lai, Mi, etc. (4) of the wealth, face recognition, receiving special < face noodles after the extraction of information and drive the list (10) moving parts Ίίΐ作—实关巾' The discount condition of the above-mentioned discount condition bribe = sub-investment manager enters the active marketing information in the consumer file to set the deduction condition for the commodity information scanning unit to scan (four) the consumer When comparing σ, there is no electromagnetic record that meets the discount condition.
在本創作之一實施例中，上述之顯示單元為一顯示器，設 置於商品區域中’以對消f者減主動行銷動作的訊息。 、在本創作之一實施例中，上述之主動資料蒐集及行銷裝置 ，可包巧.商品資訊掃描單元，連接到中央控制單元及分類資 料，存單元。此商品資訊掃描單元掃描消費者所購買的商品， 而得到，於消費動作的-消費商品資訊，供中央控制單元就顏 面辨識單元所擷取之消費者顏面影像加以運算，並提取分類儲 存資料單元中該消費者之折扣條件儲存結果而反應於商品結 帳價格上。 "在本創作之一實施例中’上述之主動資料蒐集及行銷裝置 於消費者在賣場進行第一次消費後，利用消費者結帳時獲取消 費者的顏面影像；在消費者進行後續消費時，主動資料蒐集及 行銷裝置根據消費者的顏面影像而自動辨識消費者，以持續記 錄並更新關於顏面影像辨識及消費動作的資料。 在本創作之一實施例中，上述之主動資料蒐集及行銷裝置 是’藉由一網路而使中央控制單元、顏面辨識單元、分類資料 儲存單元與顯示單元彼此連接。 基於上述，本創作的主動資料蒐集及行銷裝置可於消費者 9 M399382 於消費者的消費行為進行記錄與分析，並按昭 管理者需求而對㈣費者提供商品聯購優惠組合， 私、 對消費者進行行銷之目的，不需人力配合而能減少行 為讓本創作之上述特徵和優點能更易懂，下文 施例，並配合所附圖式作詳細說明如下。 平耳 【實施方式】 本創作是關於一種主動資料蒐集及行銷裝置，適用於各種In one embodiment of the present invention, the display unit is a display disposed in the merchandise area to reduce the active marketing action by the counter. In one embodiment of the present invention, the above-mentioned active data collection and marketing device may be included. The commodity information scanning unit is connected to the central control unit and the classified data and storage unit. The product information scanning unit scans the products purchased by the consumer, and obtains the consumption action-consumer product information for the central control unit to calculate the face image of the consumer captured by the face recognition unit, and extracts the classified storage data unit. The consumer's discount condition stores the result and reflects the commodity checkout price. "In an embodiment of the present invention, the above-mentioned active data collection and marketing device obtains the face image of the consumer when the consumer makes the first consumption in the store; the consumer subsequently performs the subsequent consumption. At the time, the active data collection and marketing device automatically identifies the consumer based on the consumer's face image to continuously record and update the information about facial image recognition and consumption movements. In an embodiment of the present invention, the active data collecting and marketing device is configured to connect a central control unit, a face recognition unit, a classified data storage unit, and a display unit to each other by a network. Based on the above, the author's active data collection and marketing device can record and analyze the consumer's consumption behavior in the consumer 9 M399382, and provide the product joint purchase preferential combination for the (four) fee according to the requirements of the supervisor, private, right For the purpose of marketing, the consumer can reduce the behavior without the need of manpower to make the above features and advantages of the creation more understandable. The following examples, together with the drawings, are described in detail below. Flat ear [Embodiment] This creation is about an active data collection and marketing device, suitable for various
銷售商品的場所，如便利商店、大賣場、百貨公司，可對於來 店的消費者進行主動資料集及行銷動作，以促進料者的構 下將配合赋，詳細地說明本創作的主動資㈣集 及行銷裝置。 場，且消費者進入賣場商品區域的示意 圖1為本創作較佳實施觸—種主動資料蒐集及行銷裝 置的架構圖。圖2為圖1的主動資料策集及行銷裝置裝設在賣 圖 清同時參照圖1與圖2，此主動資料荒集及行銷裝置1〇〇 可對進入賣場結帳區域的消費者3⑻進行主動資料笼集動 作、及於該消費者300進人賣場商品區域時進行主動行銷動 作。主動資料3ί集及行銷裝置1⑽可包括：中央控制單元110、 顏面辨識單7G 12〇、顯示單^ 13()以及分存單元14〇。 一顏面辨識單元120連接到中央控制單元u〇e顏面辨識單 元120獲得進入賣場結帳區域或賣場商品區域的消費者3〇〇的 顏面影像300a，絲消費者300的顏面影像3〇〇a傳送到中央 控制單元110。同時’上述主動資料蒐集及行銷裝置^⑼還可 包括：商品資訊掃描單元150,可利用連接到中央控制單元11〇 的商。。資訊掃描單元15G來獲得消費者所瞒買的商品的商 10 M399382 =資訊島，且將商品㈣資訊鳩_彳巾央控制單 經中央控制單元110運算後，將該消費者3〇〇之 影像300a與商品濟費資訊3〇〇b建立一格式化 广 分類資料儲存單元140。管理者4〇〇還 二儲存於 主有仙0還可透過中央控制單元11〇 而輸入對則費者300進行主動行銷動作的訊息s。 顯不單元130連接到中央控制單元11〇。中央 根據所得到的消費者300的顏面m _ J顋曲衫像30〇a，比對分類資料儲 = ^40内相對之消費者3_案資料、並擷取管理者· 對消費者30_主動行銷動作的訊息s而輸出到顯示 ，以促使消費者3⑽進行消費動作。同時，商品資訊 =，15G可獲得㈣者⑽結帳時之商品資訊，使得中央 =早元HO將所得到之商品資訊、與所提取之消費者播 案資料運算比對，於符合折扣條件時可自動反映於結帳資訊。 以下，將詳細說明中央控制單元11〇、顏面辨識單元12〇、 =單幻30齡㈣料儲存單元14㈣實施方式，以利於對 本創作能有更深入的理解。 清繼續參照圖卜在本創作之一實施例中，中央控制單元 0可包括：運算部112以及輸入部114。運算部112根據消 者30G的消費行為而建立—消費者樓案f。此消費者播案F I，·消費者300的多數張顏面影像3〇〇a、及關於消費者3〇〇 的^費行為的資料（如商品消費資訊3〇〇b)。運算部112可 將=費者300的顏面影像區分成：性別、人種、臉型、膚色、 =g刀布之特定比例、或綜合上述數項特徵為數個顏面比對建 襴位，以增進顏面影像比對之速度及準確率。此外，根據消費 者300的消費行為區分成：來店週期、購買商品品項、麟買商 M399382 品組合之習慣、朗買商品數量等㈣秘個行為 以增進订為赋輯之速歧準確率。運算部⑴接 :貝料儲存單元140，謂存消#者職F。輪人部〗 息S。另外，U。中央控制單元還可包括丨 費者槽案刀類《Ρ 116，其連接到運算部112 300 300a f i 300 的4費仃為資料區分數個項目’而建立料者難f格式。 ^理者400可利用輸入部114來輸入所制訂的銷售策略到 ，動-貝料31集及行銷裝置_中。這樣的銷售策略例如是：針 對具有特定顏面影像3GGa的㈣者於指定期 定商品可享受價格的·程式；或者，針對具3^= 影像300a的消費者300於可能再次消費某類商品的週期間、 轉而構買指定之_替代性商品可享受優惠價格的演算程式。Vendors selling goods, such as convenience stores, hypermarkets, and department stores, can conduct active data sets and marketing actions for consumers who come to the store to promote the construction of the materials, and explain the initiative of the creation in detail (4) Set and marketing devices. The field, and the consumer enters the merchandise merchandise area. Figure 1 is the architecture diagram of the preferred implementation of the active data collection and marketing equipment. 2 is a schematic diagram of the active data collection and marketing apparatus of FIG. 1 with reference to FIG. 1 and FIG. 2, and the active data collection and marketing apparatus 1 can perform the consumer 3 (8) entering the checkout area of the store. The active data cage action, and the active marketing action when the consumer 300 enters the merchandise area of the store. The active data collection and marketing device 1 (10) may include a central control unit 110, a face recognition list 7G 12〇, a display unit 13 (), and a storage unit 14〇. The face recognition unit 120 is connected to the central control unit u〇e face recognition unit 120 to obtain a face image 300a of the consumer entering the store checkout area or the store product area, and the face image 3〇〇a of the silk consumer 300 is transmitted. Go to the central control unit 110. Meanwhile, the above-mentioned active data collecting and marketing device (9) may further include: a commodity information scanning unit 150, which can utilize a quotient connected to the central control unit 11A. . The information scanning unit 15G obtains the quotient of the goods purchased by the consumer 10 M399382 = information island, and the image of the consumer (4) information 鸠 _ 彳 央 控制 控制 经 经 经 中央 中央 中央300a and the product expiration information 3〇〇b create a formatted wide classification data storage unit 140. The manager 4 〇〇 二 储存 储存 主 主 主 主 主 主 主 主 主 主 主 主 主 主 主 主 主 主 主 主 主 主 主 主 主 主 主 。 。 The display unit 130 is connected to the central control unit 11A. According to the obtained consumer's face 300 _ J顋 衫 像 像 , , , , , , , , , , , , , ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者The message s of the active marketing action is output to the display to prompt the consumer 3 (10) to perform the consumption action. At the same time, commodity information =, 15G can obtain (4) (10) commodity information at the time of checkout, so that the central = early yuan HO will compare the obtained commodity information with the extracted consumer broadcast data, when the discount condition is met Can be automatically reflected in the checkout information. Hereinafter, the central control unit 11A, the face recognition unit 12A, and the single 30-year-old (four) material storage unit 14 (four) embodiment will be described in detail to facilitate a deeper understanding of the present creation. In the embodiment of the present invention, the central control unit 0 may include an arithmetic unit 112 and an input unit 114. The computing unit 112 establishes a consumer building f based on the consumer behavior of the consumer 30G. This consumer broadcasts the case F I, the majority of the face image of the consumer 300 3〇〇a, and the information about the consumer's 3 fee behavior (such as commodity consumption information 3〇〇b). The computing unit 112 can divide the facial image of the fee 300 into: a specific ratio of gender, race, face, skin color, =g knife cloth, or a plurality of facial features to integrate the above-mentioned several features to enhance the face. The speed and accuracy of the image comparison. In addition, according to the consumer behavior of the consumer 300, it is divided into: the order of the store, the purchase of the commodity item, the habit of the combination of the buyer M399382, the quantity of the commodity bought, etc. (4) the secret behavior to improve the accuracy of the order. . The calculation unit (1) is connected to the bedding storage unit 140. Wheel of the Ministry of People. In addition, U. The central control unit may further include a fee slot class "Ρ 116, which is connected to the computing unit 112 300 300a f i 300, which is a data area score item" and establishes a material difficulty format. The controller 400 can use the input unit 114 to input the established sales strategy to, the set of sports and materials, and the marketing device. Such a sales strategy is, for example, a program for a person who has a specific face image 3GGa (4) who can enjoy the price for a specified period of time; or, for a consumer who has a 3^= image 300a, may consume another type of product again. During the period, the company will purchase a designated _ alternative product to enjoy the preferential price calculation program.
另外，顏面辨識單元120可包括：攝影機122以及影像運 算部124。攝影機122至少拍攝到消費者3〇〇的顏面影像麻 與賣場商品區域的影像。影像運算部124連接到攝影機122， 影像運算部124可擷取出消費者300的顏面影像3〇〇a、且將 消費者300的顏面影像300a傳送到中央控制單元11〇。 ，更詳細而言，攝影機122所拍到的影像通常會包含：所需 之4費者300的顏面影像300a以及其他非必要影像，如消費 者300週邊環境的影像。因此，影像運算部124可特定出消費 者300的人臉特徵，並減除消費者300周圍環境的影像，以得 到可供運算的消費者300的顏面影像30〇a。之後，再操取數 張至數十張可供運算的消費者300顏面影像3〇〇a傳送到中央 控制單元110，作為比對提取消費者300資訊之樣本、並更新 消費者300檔案内之顏面影像300a，以進行後續的主動銷售 12 M399382 動作。 攝影機122可包括：光學感測元件（未繪示），將進入攝 影機122的影像光線轉變為電子影像。此光學感測元件可以是 CMOS、CCD或其他的光耦合元件。 再者’請參照圖1與圖2，顯示單元130可為各種形式的 顯示器，如液晶顯示器或電漿顯示器等。此顯示器設置於賣場 商品區域中，以對進入賣場商品區域的消費者3〇〇播放主動行 銷動作的訊息S。 另外，分類資料儲存單元140可包括：代表顏面圖像儲存 部142、控制單元格式化檔案儲存部144、主動行銷動作訊息 儲存部146、折扣條件儲存部148。代表顏面圖像儲存部142 在消費者300之個人消費資料構案内維持數張至數十張之消 費者300代表顏面圖像3〇〇a，以利下次顏面辨識單元12〇擷 取並比對可能為消費者300之顏面圖像3〇〇a時得到更多比對 =像…並更快速凡成正確比對。並且於比對成功後將最新取 ，之消費者300數張顏面圖像雇取代掉原槽案内之部份代 表顏面圖像300a，以確保比對資訊之有效率。In addition, the face recognition unit 120 may include a camera 122 and an image operation unit 124. The camera 122 captures at least the image of the consumer's face image and the store product area. The video computing unit 124 is connected to the camera 122. The video computing unit 124 extracts the face image 3〇〇a of the consumer 300 and transmits the face image 300a of the consumer 300 to the central control unit 11A. In more detail, the image captured by the camera 122 will typically include: a desired facial image 300a of the consumer 300 and other non-essential images, such as images of the environment surrounding the consumer 300. Therefore, the image computing unit 124 can specify the facial features of the consumer 300 and subtract the image of the environment surrounding the consumer 300 to obtain the facial image 30〇a of the consumer 300 that can be calculated. Then, several to ten dozens of face images 3可供a for calculation are transmitted to the central control unit 110, as a sample of the consumer 300 information, and updated in the file of the consumer 300. Face image 300a for subsequent active sales of 12 M399382 action. The camera 122 can include an optical sensing component (not shown) that converts image light entering the camera 122 into an electronic image. This optical sensing element can be a CMOS, CCD or other optical coupling element. Further, referring to Figures 1 and 2, the display unit 130 can be various forms of displays such as liquid crystal displays or plasma displays. The display is placed in the store merchandise area to play a message S of the active marketing action to the consumer entering the merchandise merchandise area. Further, the classified data storage unit 140 may include a representative face image storage unit 142, a control unit format file storage unit 144, an active marketing action message storage unit 146, and a discount condition storage unit 148. The representative face image storage unit 142 maintains several to dozens of consumers 300 representing the face image 3〇〇a in the personal consumption data structure of the consumer 300, so as to facilitate the next face recognition unit 12 to capture and compare For the face image 3 that may be the consumer 300, get more comparisons = like... and more quickly and correctly. And after the comparison is successful, the consumer 300 multiple face images are taken to replace the part of the original face image 300a to ensure the efficiency of the comparison information.
，制單元格式㈣案儲存冑144賴運㈣112所格式化 八F依照顏面圖像特徵及行為模式特徵等個別 :彳為乂又矩陣’以加速下次顏面辨識單元12()操取 ::=，300a時，得以做快速的落點配對，大幅加 、運算部112比對、提取資料之速度。 費者主儲存部146將儲存管理者_針對該消 行鎖之影音資訊播案或其他播放作動訊 定商品時可得則紀制費者3〇0於特定時間消費特 得折扣之條件，以便商品資訊掃描單元150輸入消 13 M399382 費時間及商品之資料時，可由運算部112自動運算出消費者 3〇〇應減少之個人折扣額。 商品資訊掃描單元150掃描消費者3⑼所購買的商品而 得到關於消費動作的-消費商品資訊。此消費商品資訊也可儲 存於分類資料儲存單元140的控制單元格式化檔案儲存部 144 ’以記錄該消費者300的購買行為。Format of the unit (4) Case storage 胄 赖 赖 ( (4) 112 formatted eight F according to facial image features and behavior pattern characteristics, etc. Individual: 彳 乂 矩阵 matrix 'to accelerate the next face recognition unit 12 () operation::= At 300a, it is possible to perform fast point-matching, and the processing unit 112 compares and extracts data at a high speed. The fee holder main storage unit 146 may use the storage manager _ for the audio-visual information broadcast of the hang-up lock or other play-to-action to obtain the goods, and the stipulations of the stipulations of the stipulations When the product information scanning unit 150 inputs the data of the time-consuming and merchandise, the calculation unit 112 can automatically calculate the personal discount amount that the consumer 3 should reduce. The merchandise information scanning unit 150 scans the merchandise purchased by the consumer 3 (9) to obtain the consumer merchandise information about the consumption action. The consumer product information may also be stored in the control unit formatted file storage unit 144' of the classified material storage unit 140 to record the purchase behavior of the consumer 300.
請再參照圖1與圓2,在主動資料策集及行銷裝置100中， 了藉由-網路而使中央控制單元u。、顏面辨識單元12〇、顯 不單tl 130、分類資料儲存單元14〇與商品資訊掃描單元 彼此連接。細路可以是#線網路或是祕網路，所以，中失 控制單το 11G、顏面辨識單元m、顯示單元UG、分類資料 儲存單元140朗品資訊掃描單元150可根據需要，分別設置 在賣場的不同位置，以使主動資㈣集及行銷裝置丨⑼的 具有很好的彈性。 以下’將舉例說明如何應用本創作的主動销售裝置^⑼壤 行本創作中所謂的主動销售動作。請參照圖2 ，例如，當消費 進人到賣場商品區域中，尚不知道要購買什麼時 ，顏面 會先取得消費者3GG的顏面影像，並利用 Ύ )顏面影像300a辨識出消費者300的身份（即Mr. ^的相關進;存衫1㈣得該消費者 300 週的主動行销資料例如是，該消費者 _集及行照正常的雞蛋祕量，主動資 即將含置100可推論該消費者300兩週前的雞蛋應巳 者300雞二腺i而管理者4〇0根據其管理經驗已設定：於消費 食用完畢之際’應主動行銷促使消費者300蟣 M399382 續於該賣場消費雞蛋，俾免消費者3〇〇轉而於其他商場消費難 蛋。因此，管理者4〇〇設定消費者300於雞蛋可能將含 的數天内，若消費者3〇〇於該賣場消費-定數量難蛋 相當之折扣，從而一再重複上述操作，便可確保消費者3〇〇 更大機會將一直在該賣場購買雞蛋。 因而，針對該消費者300的相關消費行為資料，中央控制 單元110可使位於消費者300面前的顯示單元13〇顯示出針對 該消費者300的主動行銷動作的訊息Se例如，指定品牌（新 •鮮牌雞蛋）的特定數量雞蛋於特定日期内有折扣優惠；或者， 指定品牌的雞蛋搭配其他種類的產品（如速食麵等）有更大的 折扣優惠，以此來促使該消費者300購買指定品牌的雞蛋及相 關產品。 或者，當特定品牌與該賣場之合作關係將告終之時，管理 者400為使於該賣場消费雞蛋之客戶不至於因跟隨品牌消費 而流失，亦可對經常消费特定品牌難蛋之消費者3〇〇設定：於 特定期間内改買他種品牌雞蛋有更大優惠，而不給予原品牌消 費折扣，以此獲取更大的通路商優勢及商業談判籌碼。 上述的消費者300的消費行為的資料可包括：消費者3〇〇 的來店週期、消費者300的購買商品品項、消費者3〇〇的購買 商品數量，或者其他關於消費者300的任何資訊。上述之主動 行銷動作的訊息S可包括··組合指定商品與另一商品的折扣資 訊’或同種類可替代之優惠商品資訊。相關的主動行銷動作的 訊息S是可錄據銷售者的銷售政策而隨意設定的，在此僅為 舉例，並非用以限定本創作》 特別是，主動資料蒐集及行銷裝置1〇〇可於消費者3〇〇 在賣場進行第一次消費後’利用消費者300結帳時獲取消費者 15 300的顏面影像300a ;在消費者300進行後續消費時，主動資 料蒐集及行銷裝置100可根據消費者300的顏面影像300a而 自動辨識消費者300,以持續記錄並更新關於消費動作的資料。 綜上所述，本創作的主動資料蒐集及行銷裝置至少具有以 下優點： (1) 當消費者300進入設置有本創作的主動資料蒐集及 行銷裝置100的賣場，於第一次購物消費後，此主動資料蒐集 及行銷裝置100即利用消費者300結帳時’建立一組以該消費 者300顏面資訊300a為依據的消費記錄檔案，並於之後該消 費者300每次消費時自動辨識該消費者300的顏面資訊300a， 而陸續將該消費者300的最新顏面影像300a圖片及消費行為 儲存於該分類資料儲存單元14〇的消費者300檔案。根據顏面 影像300a分類特徵及行為模式分類特徵作成分類資料儲存矩 陣，更有利顏面影像300a比對的落點選擇，並加速比對速度 及準確率。 (2) 主動資料蒐集及行銷裝置1〇〇可自動計算該消費者 300的來店週期、最多或較多購買商品品項、特定商品購買週 期、特定商品組合購買週期及相關性等資訊。並且，配合賣場 管理者400對於商品行銷的需求，主動對於消費者3〇〇於特定 週期内購買某商品或購買搭配其他商品組合可提供個人專屬 折扣，以刺激該消費者3〇〇的消費週期之加速。或者 ，對於不 具⑽牌忠誠度的消費者3〇〇進行同類商品替代行銷之行銷手 法’以及其他利賴主動資舰集及行練置】⑼對該消費者 300分析個別消費行為所進行的個別促進銷售政策。 (3) 於#場的各個商品區域設置顯示單^ m，此顯示 單元no與中央控制單s 11G連接。平時，該顯示單元可顯示 M399382 一般商品廣告資訊。當消費者300進入該商品區域時，且進入 該顏面辨識單元120的拍攝範圍内，該顏面辨識單元]2〇獲取 該消費者300的顏面資訊並辨識出該消費者3〇〇，針對該消費 者300的優惠商品折扣資訊旋即顯示於該消費者3〇〇面前的顯 示單元130上，以使該消費者3〇〇接收該商品促銷資訊。 (4)主動資料蒐集及行銷裝置1〇〇可於消費者3〇〇購買 商品時，對於消費者300的消費行為進行記錄與分析，並按照 ， 管理者需求而對於消費者300提供商品聯購優惠組合，而達到 主動對消費者300進行行銷之目的，且不需人力配合而能減少 行銷成本。 雖然本創作已以實施例揭露如上，然其並非用以限定本創 作，任何所屬技術領域中具有通常知識者，在不脫離本創作之 精神和範圍内，當可作些許之更動與潤飾，故本創作之保護範 圍當視後附之申請專利範圍所界定者為準。 【圖式簡單說明】 圖1為本創作較佳實施例的一種主動資料蒐集及行銷 • 置的架構圖。 圖2為圖1的主動資料蒐集及行銷裝置裝設在賣場，且消 費者進入賣場商品區域的示意圖。 ' 【主要元件符號說明】 10〇 :主動資料蒐集及行銷裝置 110 :中央控制單元 112 :運算部 114 :輸入部 M399382 116 :消費者檔案分類部 120 :顏面辨識單元 122 :攝影機 124 :影像運算部 130 :顯示單元 140 :分類資料儲存單元 142 :代表顏面圖像儲存部 144 :控制單元格式化檔案儲存部 146 ··主動行銷動作訊息儲存部 148 :折扣條件儲存部 150 :商品資訊掃描單元 300 :消費者 300a :顏面影像 300b :商品消費資訊 400 :管理者 F:消費者檔案 S:主動行銷動作的訊息Referring again to FIG. 1 and circle 2, in the active data collection and marketing device 100, the central control unit u is enabled by the network. The face recognition unit 12〇, the display unit tl 130, the classified material storage unit 14〇, and the article information scanning unit are connected to each other. The thin path may be a #线网络 or a secret network, so the middle control unit το 11G, the face recognition unit m, the display unit UG, the classified data storage unit 140, the lang information scanning unit 150 may be respectively set in the need The different locations of the store, so that the initiative (four) set and marketing device 丨 (9) has a good flexibility. The following 'will be used to illustrate how to apply the creative sales device of this creation^(9) to the so-called active sales action in the present creation. Please refer to FIG. 2 . For example, when the consumer enters the product area of the store and does not know what to buy, the face will first obtain the face image of the consumer 3GG, and use the face image 300a to identify the identity of the consumer 300. (That is the relevant entry of Mr. ^; save the shirt 1 (4) to get the consumer's 300-week active marketing information, for example, the consumer _ set and the normal number of eggs, the initiative will soon contain 100 to infer the consumer 300 two weeks ago, the egg should be 300 chickens and the second person and the manager 4〇0 has been set according to its management experience: at the time of consumption and consumption, 'should take the initiative to promote the consumer 300 虮 M399382 to continue to consume eggs in the store, It is difficult for consumers to save money in other shopping malls. Therefore, the manager 4 sets the consumer 300 within a few days that the egg may be included. The equivalent of the egg, so as to repeat the above operation, can ensure that consumers have a greater chance to always buy eggs at the store. Thus, for the relevant consumer behavior data of the consumer 300, the central control unit 1 10, the display unit 13 located in front of the consumer 300 may display a message Se for the active marketing action of the consumer 300, for example, a specific number of eggs of the designated brand (new and fresh eggs) have discounts on a specific date; Alternatively, the designated brand of eggs can be combined with other types of products (such as instant noodles, etc.) to have a greater discount, in order to encourage the consumer 300 to purchase the designated brand of eggs and related products. Or, when a specific brand cooperates with the store At the end of the relationship, the manager 400 will not be able to avoid the loss of the brand consumption by the customers who consume the eggs in the store, but also the consumers who often consume certain brands of difficult eggs: He has a greater discount on branded eggs, instead of giving the original brand consumption discounts, in order to gain greater channel advantage and business negotiation chips. The above consumer 300 consumer behavior data can include: consumers 3 Incoming store cycle, purchase of merchandise items by consumer 300, number of purchases by consumers, or any other consumer 300 The information S of the above-mentioned active marketing action may include: combining the discount information of the specified product with another product or the same type of alternative preferential product information. The related active marketing action message S is the recordable seller's information. The sales policy is arbitrarily set, here is only an example, not to limit the creation. In particular, the active data collection and marketing device 1 can be used after the consumer consumes the first consumption in the store. When the consumer 300 performs subsequent consumption, the active data collecting and marketing device 100 can automatically identify the consumer 300 according to the face image 300a of the consumer 300 for continuous recording. And update information about consumer actions. In summary, the active data collection and marketing device of the present invention has at least the following advantages: (1) When the consumer 300 enters the store where the active data collecting and marketing device 100 of the present creation is set, after the first shopping consumption, The active data collection and marketing device 100 utilizes the consumer 300 checkout to 'create a set of consumer record files based on the consumer 300 face information 300a, and then automatically recognizes the consumer each time the consumer 300 consumes. The facial information 300a of the user 300 is stored in the consumer 300 file of the classified data storage unit 14〇. According to the classification feature of the facial image 300a and the classification pattern of the behavior pattern, a classification data storage matrix is formed, which is more advantageous for the selection of the falling point of the face image 300a, and accelerates the comparison speed and accuracy. (2) The active data collection and marketing device 1 can automatically calculate the visitor cycle of the consumer 300, the maximum or more purchases of the merchandise items, the purchase period of the specific merchandise, the purchase cycle of the specific merchandise combination, and the relevance. Moreover, in conjunction with the demand of the store manager 400 for merchandising, the initiative can provide a personal exclusive discount for the consumer to purchase a certain product within a certain period or purchase a combination with other merchandise to stimulate the consumer's consumption cycle. Acceleration. Or, for consumers who do not have (10) loyalty, the marketing method of similar products for alternative marketing and other reliance on active ship collection and operation (9) individual analysis of the individual consumer behavior of the consumer 300 Promote sales policies. (3) The display unit m is set in each product area of the # field, and this display unit no is connected to the central control sheet s 11G. Usually, the display unit can display M399382 general product advertisement information. When the consumer 300 enters the product area and enters the shooting range of the face recognition unit 120, the face recognition unit obtains the face information of the consumer 300 and recognizes the consumer 3 for the consumption. The discounted product discount information of the person 300 is immediately displayed on the display unit 130 in front of the consumer 3〇〇, so that the consumer 3〇〇 receives the merchandise promotion information. (4) The active data collection and marketing device 1 can record and analyze the consumption behavior of the consumer 300 when the consumer purchases the product, and provide the product 300 for the consumer 300 according to the manager's demand. The combination of offers, and the purpose of marketing to the consumer 300 is actively achieved, and the marketing cost can be reduced without manual cooperation. Although the present invention has been disclosed in the above embodiments, it is not intended to limit the present invention, and any person having ordinary knowledge in the art can make some changes and refinements without departing from the spirit and scope of the present invention. The scope of protection of this creation is subject to the definition of the scope of the patent application attached. BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a schematic diagram of an active data collection and marketing arrangement of a preferred embodiment of the present invention. FIG. 2 is a schematic diagram of the active data collection and marketing device of FIG. 1 installed in a store, and the consumer enters the merchandise area of the store. ' [Main component symbol description] 10〇: Active data collection and marketing device 110: Central control unit 112: Computing unit 114: Input unit M399382 116: Consumer file classification unit 120: Face recognition unit 122: Camera 124: Image calculation unit 130 : display unit 140 : classification data storage unit 142 : representative face image storage unit 144 : control unit format file storage unit 146 · · active marketing action message storage unit 148 : discount condition storage unit 150 : product information scanning unit 300 : Consumer 300a: Face Image 300b: Product Consumption Information 400: Manager F: Consumer Profile S: Active Marketing Action Message