JP2020187388A - Sales support system, sales management apparatus, sales support method and program - Google Patents

Abstract

To provide a sales support system, a sales management apparatus, a sales support method and a program using upsell that allows an orderer to fully consider purchasing of a high-end products.SOLUTION: A terminal apparatus receives an input of application data of an upsell recommended product, and a terminal communication unit transmits application data to a sales management apparatus. When receiving an input of confirmation completion, the sales management apparatus receives the application data of the upsell recommended products, a data management unit stores purchasing information of the upsell recommended products as provisional registration data in a first database, and the sales management apparatus transmits upsell guidance screen data to the terminal apparatus. When the sales management apparatus receives application data for changing to the upsell proposed product in a predetermined period, the data management unit stores purchasing information of the upsell proposed product as main registration data indicating that the product is finally ordered in a second database.SELECTED DRAWING: Figure 1

Description

The present invention relates to a sales support system, a sales management device, a sales support method and a program, and more particularly to an upsell sales support system, a sales management device, a sales support method and a program.

In recent years, products and services are often provided through telecommunication lines, especially the Internet. Therefore, various sales methods are being studied in order to increase the purchasing motivation of users of terminals connected to the Internet such as personal computers and smartphones. In this specification, "goods and services" are simply referred to as "goods" for convenience of explanation.

For example, in Patent Document 1 below, on the screen for confirming that the purchase application for a product has been completed, an upsell that aims to promote sales by proposing to the orderer a higher-ranking product of the same type as the product to be purchased The sales support device and the sales support method that implement the sales method to be called are described.

Japanese Unexamined Patent Publication No. 2013-142918

However, in the sales support device and the sales support method described in Patent Document 1, the orderer confirms that the application for the product for which the purchase application has been made has been completed, and then selects the higher-ranked product by upsell. Since it will be considered, it is necessary to consider the purchase of high-end products while recognizing that the application has been completed.

The orderer feels satisfied with the completion of the application for the product he / she wants to purchase, or feels uneasy about applying for another product after recognizing that the application for one product has been completed. It is possible that there is a high possibility that the application for the high-end product will be given up. Therefore, the sales support device and the sales support method described in Patent Document 1 do not sufficiently obtain the sales promotion effect by upsell.

An object of the present invention is to provide a sales support system, a sales management device, a sales support method, and a program using an upsell, which allows an orderer to fully consider the purchase of a high-ranking product in view of the above problems. To do.

The sales support system of the present invention
It is a sales support system having a terminal device for inputting an order procedure by a user and a sales management device for accepting an order input by the terminal device.
The terminal device is
Display and
It is equipped with the sales management device and a terminal communication unit that transmits and receives data.
The sales management device is
A communication management unit that sends and receives data to and from external devices including the terminal device,
The first database that stores purchase information of upsell recommended products as temporary registration data, and
A second database that stores the purchase information of the product whose order is finally confirmed as the main registration data,
A third database that stores orderer information and
It is provided with a data management unit that manages the first database and the data stored in the second database.
When the input of the application data of the upsell recommended product is accepted on the purchase application screen displayed on the display unit, the terminal communication unit transmits the application data to the sales management device.
When the terminal device receives the input of confirmation completion of the order contents by the operation of the orderer, the terminal device sends a confirmation completion notification of the application for the upsell recommended product, and the sales management device sends the confirmation completion notification of the upsell recommended product. Upon receiving the confirmation completion notification of the application, the data management unit stores the purchase information of the upsell recommended product in the first database as temporary registration data, and stores the orderer information in the third database. ,
The sales management device transmits the upsell guidance screen data for guiding the change to the application of the upsell proposed product, which is a higher-ranking product of the upsell recommended product, to the terminal device, and the terminal device receives the upsell guidance screen data. When the upsell guidance screen data is received, the upsell guidance screen for notifying the change from the application for the upsell recommended product to the application for the upsell proposed product and applying for the change is displayed on the display unit.
When the sales management device receives the application data for the change to the upsell proposed product within a predetermined time, the data management unit obtains the purchase information of the upsell proposed product for the product whose order is finally confirmed. Stored in the second database as the main registration data indicating that there is,
When the sales management device does not receive the application data for the change to the upsell proposed product within the predetermined time, the data management unit obtains the provisional registration data stored in the first database. It is characterized in that it is stored in the second database as registered data.

According to the above configuration, the upsell proposal product, which is a higher-ranking product of the upsell recommended product for which the purchase application has been made, is proposed to the orderer when the purchase of the upsell recommended product is desired. The application is in the state of temporary registration that has not been completely completed, and the orderer is also notified to that effect. That is, the orderer can consider changing to the upsell proposed product after confirming that the application for purchasing the upsell recommended product has not been completed yet. In other words, the seller can guide the top-ranked products with less satisfaction and anxiety of the orderer and a higher purchase motivation than when the purchase of the desired product has been completed. , It becomes easier for the orderer to purchase higher-ranking products.

Further, according to the above configuration, if the orderer does not apply for the change to the upsell proposed product within the predetermined time, the purchase information of the upsell recommended product is automatically registered from the provisional registration state. Transition to state. Therefore, even if the orderer does not apply for the change to the upsell proposed product, the application with the purchase information of the upsell recommended product temporarily registered will be the main registration after the lapse of a predetermined time. Since the order is confirmed, the seller does not lose the opportunity to offer the product.

The communication management unit of the sales support system activates the mailer, and from the application for the upsell recommended product to the application for the upsell proposal product to the e-mail address of the orderer information stored in the third database. The changeable notification and the link information for displaying the upsell guidance may be sent by e-mail.

According to the above configuration, the orderer does not need to maintain the terminal for which the purchase application has been made on the upsell guidance screen for the change application for a predetermined time, and therefore temporarily closes the terminal application screen. It is possible to perform other work such as collecting information on higher-ranking products using the terminal. Then, when returning to the examination of the high-ranking product again, the upsell guidance screen can be easily displayed from the link information.

The sales management device of the present invention
A sales management device in a sales support system having a terminal device for inputting an order procedure by a user and a sales management device for receiving an order input by the terminal device.
A communication management unit that sends and receives data to and from external devices including the terminal device,
The first database that stores purchase information of upsell recommended products as temporary registration data, and
A second database that stores the purchase information of the product whose order is finally confirmed as the main registration data,
A third database that stores orderer information and
It is provided with a data management unit that manages the first database and the data stored in the second database.
When the communication management unit receives the application data for the upsell recommended product, the order content confirmation screen data is transmitted to the terminal device.
When the communication management unit receives the confirmation completion notification of the application for the upsell recommended product, which is transmitted by the terminal device accepting the input of the confirmation completion of the order contents by the operation of the orderer, the terminal device completes the confirmation. Upon receiving the input, when the sales management device receives the purchase information of the upsell recommended product and the application data including the orderer information from the terminal device, the data management unit temporarily sets the purchase information of the upsell recommended product. The orderer information is stored in the third database while being stored in the first database as registration data.
The upsell guidance screen data for guiding the change to the application for the upsell proposal product, which is a higher-ranking product of the upsell recommended product, is transmitted to the terminal device.
When the application data for the change to the upsell proposed product is received within a predetermined time, the data management unit registers the purchase information of the upsell proposed product to indicate that the order is finally confirmed. Stored as data in the second database
When the application data for the change to the upsell proposed product is not received within the predetermined time, the temporary registration data stored in the first database by the data management unit is used as the second registration data. It is characterized by storing in a database.

The communication management unit of the sales management device activates the mailer, and from the application for the upsell recommended product to the application for the upsell proposal product to the e-mail address of the orderer information stored in the third database. The notification that can be changed and the link information for displaying the upsell guidance screen for applying for the change may be sent by e-mail.

According to the sales management device, it is possible to obtain the effects of the sales support system described above.

The sales support method of the present invention
It is a sales support method in a sales support system having a terminal device for inputting an order procedure by a user and a sales management device for accepting an order input by the terminal device.
The terminal device is
Display and
It is equipped with the sales management device and a terminal communication unit that transmits and receives data.
The sales management device is
A communication management unit that sends and receives data to and from external devices including the terminal device,
The first database that stores purchase information of upsell recommended products as temporary registration data, and
A second database that stores the purchase information of the product whose order is finally confirmed as the main registration data,
A third database that stores orderer information and
It is provided with a data management unit that manages the first database and the data stored in the second database.
When the input of the application data including the purchase information of the upsell recommended product and the orderer information is accepted on the screen for making a purchase application displayed on the display unit, the terminal communication unit manages the application data for sales. Step (A) to send to the device and
When the terminal device receives the input of confirmation completion of the order contents by the operation of the orderer, the terminal device sends a confirmation completion notification of the application for the upsell recommended product, and the sales management device sends the confirmation completion notification of the upsell recommended product. Upon receiving the confirmation completion notification of the application, the data management unit stores the purchase information of the upsell recommended product in the first database as temporary registration data, and stores the orderer information in the third database. Step (B) and
The sales management device transmits the upsell guidance screen data for informing the terminal device of the change to the application for the upsell proposed product, which is a higher-level product of the upsell recommended product, to the terminal device. When the terminal device receives the upsell guidance screen data, the display unit displays an upsell guidance screen that notifies and applies for changes that can be changed from the application for the upsell recommended product to the application for the upsell proposal product. Step (C) to be displayed and
When the sales management device receives the application data for the change to the upsell proposed product within a predetermined time, the data management unit obtains the purchase information of the upsell proposed product for the product whose order is finally confirmed. When the step (D1) to be stored in the second database as the main registration data indicating the existence and the sales management device do not receive the application data for the change to the upsell proposed product within the predetermined time. The data management unit includes a step (D2) of storing the temporary registration data stored in the first database as the main registration data in the second database.

In the step (C) of the sales support system, the communication management unit activates the mailer, and the application for the upsell recommended product is performed to the e-mail address of the orderer information stored in the third database. It may further include a step (C1) of transmitting the notification that can be changed to the application for the upsell proposal product and the link information for displaying the upsell guidance by e-mail.

According to the above-mentioned sales support method, it is possible to obtain the effects of the above-mentioned sales support system and sales management device.

The program of the present invention
It is a program that causes a computer to execute each step constituting the above method.

By executing the above program, the effects of the above method can also be obtained.

The sales management device in the present invention includes a computer device, an input device, an output device, a communication device, and the like, and the computer device includes one or more processors and a memory for storing one or more computer programs. It may be equipped with a bus.

In addition, each method according to the present invention may be carried out by software and / or a combination of software and hardware. For example, each component of the invention may be implemented in a dedicated integrated circuit or any other similar hardware device. A software program can implement a processing step or function by being executed by a processor. Software programs (including associated data structures) may be stored on computer-readable storage media such as RAM memory, magnetic or optical drivers or floppy disks (registered trademarks) and similar devices. In addition, some steps or functions of the processing of the present invention may be realized by hardware, for example, electronic circuits that perform each step or function in cooperation with a processor.

The processor may be a central processing unit (abbreviated as CPU), another general-purpose processor, a digital signal processor (abbreviated as Digital Signal Processor, DSP), a dedicated integrated circuit (Application Special Integrated Circuit), (Abbreviated as ASIC) or the like.

The general-purpose processor may be a microprocessor, and the processor may be any standard processor or the like. The steps of the various processes may be executed directly by the hardware processor, or may be executed by a combination of hardware and software (or software function modules) in the processor.

The memory may include high speed RAM memory and may be implemented in any type of volatile or non-volatile storage device or a combination thereof, eg static random access memory (SRAM), electroerasable programming reads. It may be a dedicated memory (EEPROM), an erasable programming read-only memory (EPROM), a programming read-only memory (PROM), a read-only memory (ROM), a magnetic memory, a flash memory, a magnetic disk, or an optical disk.

When the memory is coupled to the processor, the processor can read the information from the storage medium and write the information to the storage medium. The memory may be part of the processor configuration. The processor and memory may be installed in the ASIC. The processor and memory may be installed in the terminal or server as separate parts.

The bus may be an Industry Standard Architecture (ISA) bus, a Peripheral Component (PCI) bus, or an Extended Industry Standard Architecture (EISA) bus. The bus may be divided into an address bus, a data bus, a control bus, and the like.

According to the present invention, a sales support system, a sales management device, a sales support method, and a program using an upsell are realized in which an orderer can fully consider the purchase of a high-ranking product.

It is a schematic drawing which shows the structure of one Embodiment of a sales support system. It is a flowchart which shows the procedure of order procedure of a sales support system. It is a drawing which shows an example of the purchase application screen of a product. It is a drawing which shows an example of the order confirmation screen at the time of ordering a single item. It is a drawing which shows an example of the order confirmation screen at the time of ordering a regular course. It is a drawing which shows an example of the e-mail text sent when the application for a regular course order is completed. It is a drawing which shows an example of the purchase application acceptance completion screen at the time of ordering a single item. It is a drawing which shows an example of the e-mail text sent when the application for a single item order is completed. It is a drawing which shows an example of an upsell guidance screen. It is a drawing which shows an example of an order change confirmation screen.

Hereinafter, an embodiment of the present invention will be described with reference to the drawings. In addition, each of the following drawings is schematically illustrated, and the dimensional ratio and the number on the drawings do not always match the actual dimensional ratio and the number.

The system configuration according to this embodiment will be described. FIG. 1 is a schematic drawing showing the configuration of one embodiment of the sales support system 1. As shown in FIG. 1, the sales support system 1 includes a terminal device 2 and a sales management device 3.

The terminal device 2 includes a display unit 21, a sales management device 3, and a terminal communication unit 22 for transmitting and receiving data. The sales management device 3 includes a communication management unit 31 that transmits / receives data to / from an external device including a terminal device 2, a first database DB1 that stores temporary registration data D1, and a second database DB2 that stores main registration data D2. A third database DB3 for storing orderer information D3, a data management unit 32 for managing the stored data, and a mailer 33 are provided.

The terminal device 2 may be capable of applying for purchase of products through a telecommunication line and may have a display unit 21 capable of displaying a purchase application screen or the like, for example, a television, a personal computer, a smartphone, a tablet or the like. is there. Note that the term “through a telecommunication line” means, for example, communication of application data such as purchase information via a telephone line, an internet line, or the like, and may be connected by wire or wireless.

When the sales management device 3 receives the application data transmitted from the terminal device 2, the data management unit 32 distributes and stores the data in each database. The sales management device 3 is composed of, for example, a personal computer or a server. The distribution and management of application data and the transmission of e-mail will be described later in the explanation.

Each database (DB1, DB2, DB3) may be configured by one memory device, or may be configured by an independent memory device. In addition to these databases (DB1, DB2, DB3), a database for managing purchase history, member information, and the like may be configured.

Hereinafter, the flow of the order procedure for the product of the present embodiment will be described. FIG. 2 is a flowchart showing the procedure of the order procedure of the sales support system 1. As shown in FIG. 2, first, the user of the terminal device 2 accesses the site that introduces the product that he / she wants to purchase (S01), the sales management device 3 transmits the product purchase application screen data (S02), and the terminal device The product application screen is displayed on the display unit 21 of No. 2 (S03). Hereinafter, each step will be described with reference to a drawing of screen data displayed on the display unit 21.

In the present embodiment, as an example, the upsell recommended product will be described as a single item order for a certain product, and the upsell proposal product will be described corresponding to a regular course order for the same ordered product.

FIG. 3 is a drawing showing an example of a product purchase application screen. When the purchase application screen as shown in FIG. 3 is displayed on the display unit 21 of the terminal device 2, the orderer who is the user of the terminal device 2 inputs the application data which is the information necessary for purchasing the product. Then, when the button 40 displaying "Confirmation of input contents" is clicked, the application data is transmitted from the terminal device 2 to the sales management device 3 (S04). Then, when the sales management device 3 receives the application data, the sales management device 3 transmits the order confirmation screen data to the terminal device 2 (S05).

When the terminal device 2 receives the order content confirmation screen data, the order confirmation screen is displayed on the display unit 21 (S06), and the orderer confirms that the input application data is correct. FIG. 4A is a drawing showing an example of an order confirmation screen at the time of ordering a single item. FIG. 4B is a drawing showing an example of an order confirmation screen when ordering a regular course. As shown in FIGS. 4A and 4B, the order confirmation screen displays the information entered by the orderer on the purchase application screen. The orderer confirms that the displayed contents are correct, and clicks the button 41 displayed as "Apply" for a single item order or the button 42 displayed as "Order" for a regular course order. By doing so, the confirmation completion notification of the application is transmitted from the terminal device 2 to the sales management device 3 (S07).

When the sales management device 3 receives the confirmation completion notification of the application, if the application from the orderer is a single item order, the data management unit 32 stores the purchase information of the product as temporary registration data D1 in the first database DB1. Then, the orderer information D3 is stored in the third database DB3, and in the case of a regular course order, the data management unit 32 stores the purchase information of the product as the main registration data D2 in the second database DB2, and the orderer information. D3 is stored in the third database DB3 (S08).

First, the case where the orderer applies for a regular course order will be described. When the orderer applies for a regular course order, the sales management device 3 stores the purchase information in the second database DB2 as the main registration data D2 in the application data for the regular course order, and stores the orderer information D3 as the third. It is stored in the database DB3 (S25). Then, the sales management device 3 transmits the order completion screen data to the terminal device 2, and the terminal device 2 causes the display unit 21 to display the order completion screen (S10).

The sales management device 3 transmits the order completion screen data to the terminal device 2, and the data management unit 32 activates the mailer 33 to periodically send the orderer information D3 stored in the third database DB3 to the e-mail address. An e-mail notifying that the application for the course order has been completed is sent (S11), and the application for the regular course is completed. FIG. 5 is a drawing showing an example of an e-mail message sent when an application for a regular course order is completed.

This embodiment is not a system for upselling when an application for a regular course is made, but a system for upselling to a higher-ranking product such as an annual contract is configured. It doesn't matter.

Next, a case where the orderer applies for a single item order will be described. When the orderer applies for a single item order, the sales management device 3 stores the purchase information in the first database DB1 as temporary registration data D1 among the application data for the single item order, and stores the orderer information D3 in the third database DB3. Store in (S09). Then, the sales management device 3 transmits the purchase application acceptance completion screen data to the terminal device 2 (S08), and the terminal device 2 displays the purchase application acceptance completion screen on the display unit 21 (S10).

FIG. 6 is a drawing showing an example of a purchase application acceptance completion screen at the time of ordering a single item. As shown in FIG. 6, it is clearly shown that the application data is saved as temporary registration on the purchase application acceptance completion screen at the time of ordering a single item, and the orderer indicates that the application data is in the temporary registration state. It can be recognized. Furthermore, on the purchase application acceptance completion screen, guidance is provided that the application data for a single item order can be changed to a regular course within a predetermined time from the time when the application data for the single item order is stored as the temporary registration data D1 in the first database DB1. The content that proposes an upsell is described.

When the orderer clicks the button 43 displayed as "Click here to change to the regular course", the terminal device 2 is updated with respect to the sales management device 3 in order to access the upsell guidance screen. Request cell guidance screen data (S13). In the present embodiment, as shown in FIG. 2, the time during which the regular course can be changed is illustrated as 60 minutes, but any time may be set.

Further, the sales management device 3 transmits the purchase application acceptance completion screen data to the terminal device 2, the data management unit 32 activates the mailer 33, and the e-mail address of the orderer information D3 stored in the third database DB3. An e-mail notifying that the application for the single item order has been provisionally registered is sent to the address (S11).

FIG. 7 is a drawing showing an example of an e-mail message sent when an application for a single item order is completed. As shown in FIG. 7, the application for the single item order has been provisionally registered, the notification that the application for the single item order can be changed to the application for the regular course order, and the link information for displaying the upsell guidance screen are described. There is.

For example, by displaying the text of the e-mail on the display unit 21 of the terminal device 2 and accessing from the link information for displaying the upsell guidance screen (S13), the sales management device 3 is requested to receive the upsell guidance screen data. You can also.

When the sales management device 3 receives the request for the upsell guidance screen data, the sales management device 3 transmits the upsell guidance screen data to the terminal device 2 (S14), and the upsell guidance screen is displayed on the display unit 21 of the terminal device 2. (S15). FIG. 8 is a drawing showing an example of an upsell guidance screen. As shown in FIG. 8, the upsell guidance screen contains purchase information for a single item order, guidance for changing to a regular course, payment method, and communication items.

If the application is changed on the upsell guidance screen, the orderer information D3 is already stored in the third database DB3 at the time of the provisional registration of the single item order made earlier, so the upsell guidance is performed again. There is no need to re-enter on the screen.

When the orderer inputs the application data, which is the information necessary for purchasing the product, and clicks the button 44 displayed as "Confirmation of input contents" within the predetermined time, the terminal device 2 to the sales management device 3 The change application data is transmitted to (S16), and when the sales management device 3 receives the application data, the order change confirmation screen data is transmitted to the terminal device 2 (S17).

When the terminal device 2 receives the order content confirmation screen data, the order change confirmation screen is displayed on the display unit 21 (S18), and the orderer confirms that the input application data is correct. FIG. 9 is a drawing showing an example of an order change confirmation screen. As shown in FIG. 9, the order change confirmation screen displays the information input by the orderer on the upsell guidance screen. The orderer confirms that there are no mistakes in the displayed contents, and in the case of a single item order, the order change is completed from the terminal device 2 to the sales management device 3 by clicking the button 45 displayed as "change the order". A notification is transmitted (S19).

When the sales management device 3 receives the change confirmation completion notification, the data management unit 32 changes the temporary registration data D1 stored in the first database DB1 and stores it in the second database DB2 as the main registration data D2 (S25). ). Then, the sales management device 3 transmits the order change completion screen data to the terminal device 2, and the terminal device 2 causes the display unit 21 to display the order completion screen (S21).

The sales management device 3 transmits the order change completion screen data to the terminal device 2, and the data management unit 32 activates the mailer 33 to send the mailer to the e-mail address of the orderer information D3 stored in the third database DB3. An e-mail notifying that the change to the regular course order has been completed is sent (S22), and the application for the regular course is completed.

Here, the case where the orderer does not change to the regular course order within the predetermined time will also be described. If the orderer does not apply for change to the regular course order within the predetermined time from the time when the application data for the single item order is stored as the temporary registration data D1 in the first database DB1, the data management unit 32 first The application data for a single item order stored as temporary registration data D1 in the database DB1 is changed to the main registration data D2 and stored in the second database DB2 to confirm the application as a single item order.

When the predetermined time elapses and the application is confirmed as a single item order, the data management unit 32 activates the mailer 33 and is temporarily registered to the e-mail address of the orderer information D3 stored in the third database DB3. The application data for the single item order is registered and an e-mail is sent to notify that the order has been confirmed (S26), and the application is completed.

According to the sales support system 1 having the above system configuration, the orderer goes to the regular course order while recognizing that the application for the single order has not been completely completed and is in the state of temporary registration. You can consider changing the. In other words, the seller is a high-ranking product for the orderer who is less satisfied and anxious about the orderer and has a higher willingness to purchase than when the purchase application for the desired product is completed. Since it is possible to guide a certain regular course order, it becomes easier to provide products.

Further, as described above, since the sales management device 3 sends an e-mail containing the link information for displaying the upsell guidance screen, the orderer can easily display the upsell guidance screen within a predetermined time. Can be re-accessed. Therefore, the application screen of the terminal can be closed once, the terminal can be used for other purposes, and the orderer can carefully consider changing the application.

Furthermore, the provisional registration of a single item order automatically switches to the main registration after a predetermined time has passed without the orderer performing any particular procedure, so that the seller does not have to worry about missing a purchase opportunity.

[Another Embodiment]
Hereinafter, another embodiment will be described.

<1> The sales management device 3 may be a system that is connected to a computer that is an external device and is executed by a program that executes the above-mentioned order procedure flow recorded in a recording device included in the computer. In the present embodiment, the sales management device 3 and the computer may be connected by either wire or wireless.

<2> The configurations included in the sales support system 1 and the sales management device 3 described above are merely examples, and the present invention is not limited to the respective configurations shown.

1: Sales management system 2: Terminal device 3: Sales management device 21: Display unit 22: Terminal communication unit 31: Communication management unit 32: Data management unit 33: Mailer 40: Button 41: Button 42: Button 43: Button 44: Button 45: Button D1: Temporary registration data D2: Main registration data D3: Orderer information DB1: First database DB2: Second database DB3: Third database

Claims (7)

A sales support system having a terminal device for inputting an order procedure by a user and a sales management device for accepting an order input by the terminal device.
The terminal device is
Display and
It is equipped with the sales management device and a terminal communication unit that transmits and receives data.
The sales management device is
A communication management unit that sends and receives data to and from external devices including the terminal device,
The first database that stores purchase information of upsell recommended products as temporary registration data, and
A second database that stores the purchase information of the product whose order is finally confirmed as the main registration data,
A third database that stores orderer information and
It is provided with a data management unit that manages the first database and the data stored in the second database.
When the input of the application data of the upsell recommended product is accepted on the purchase application screen displayed on the display unit, the terminal communication unit transmits the application data to the sales management device.
When the terminal device receives the input of confirmation completion of the order contents by the operation of the orderer, the terminal device sends a confirmation completion notification of the application for the upsell recommended product, and the sales management device sends the confirmation completion notification of the upsell recommended product. Upon receiving the confirmation completion notification of the application, the data management unit stores the purchase information of the upsell recommended product in the first database as temporary registration data, and stores the orderer information in the third database. ,
The sales management device transmits the upsell guidance screen data for guiding the change to the application of the upsell proposed product, which is a higher-ranking product of the upsell recommended product, to the terminal device, and the terminal device receives the upsell guidance screen data. When the upsell guidance screen data is received, the upsell guidance screen for notifying the change from the application for the upsell recommended product to the application for the upsell proposed product and applying for the change is displayed on the display unit.
When the sales management device receives the application data for the change to the upsell proposed product within a predetermined time, the data management unit obtains the purchase information of the upsell proposed product for the product whose order is finally confirmed. Stored in the second database as the main registration data indicating that there is,
When the sales management device does not receive the application data for the change to the upsell proposed product within the predetermined time, the data management unit obtains the provisional registration data stored in the first database. A sales support system characterized in that it is stored in the second database as registration data. The communication management unit activates the mailer and notifies the e-mail address of the orderer information stored in the third database that the application for the upsell recommended product can be changed to the application for the upsell proposed product. The sales support system according to claim 1, wherein the upsell guidance screen and link information for displaying the upsell guidance screen are transmitted by e-mail. A sales management device in a sales support system having a terminal device for inputting an order procedure by a user and a sales management device for receiving an order input by the terminal device.
A communication management unit that sends and receives data to and from external devices including the terminal device,
The first database that stores purchase information of upsell recommended products as temporary registration data, and
A second database that stores the purchase information of the product whose order is finally confirmed as the main registration data,
A third database that stores orderer information and
It is provided with a data management unit that manages the first database and the data stored in the second database.
When the communication management unit receives the application data for the upsell recommended product, the order content confirmation screen data is transmitted to the terminal device.
When the communication management unit receives the confirmation completion notification of the application for the upsell recommended product, which is transmitted by the terminal device accepting the input of the confirmation completion of the order contents by the operation of the orderer, the terminal device completes the confirmation. Upon receiving the input, when the sales management device receives the purchase information of the upsell recommended product and the application data including the orderer information from the terminal device, the data management unit temporarily sets the purchase information of the upsell recommended product. The orderer information is stored in the third database while being stored in the first database as registration data.
The upsell guidance screen data for guiding the change to the application for the upsell proposal product, which is a higher-ranking product of the upsell recommended product, is transmitted to the terminal device.
When the application data for the change to the upsell proposed product is received within a predetermined time, the data management unit registers the purchase information of the upsell proposed product to indicate that the order is finally confirmed. Stored as data in the second database
When the application data for the change to the upsell proposed product is not received within the predetermined time, the temporary registration data stored in the first database by the data management unit is used as the second registration data. A sales management device characterized by storing in a database. The communication management unit activates the mailer and notifies the e-mail address of the orderer information stored in the third database that the application for the upsell recommended product can be changed to the application for the upsell proposed product. The sales management device according to claim 3, wherein the product and the link information for displaying the upsell guidance screen for applying for the change are transmitted by e-mail. It is a sales support method in a sales support system having a terminal device for inputting an order procedure by a user and a sales management device for accepting an order input by the terminal device.
The terminal device is
Display and
It is equipped with the sales management device and a terminal communication unit that transmits and receives data.
The sales management device is
A communication management unit that sends and receives data to and from external devices including the terminal device,
The first database that stores purchase information of upsell recommended products as temporary registration data, and
A second database that stores the purchase information of the product whose order is finally confirmed as the main registration data,
A third database that stores orderer information and
It is provided with a data management unit that manages the first database and the data stored in the second database.
When the input of the application data including the purchase information of the upsell recommended product and the orderer information is accepted on the screen for making a purchase application displayed on the display unit, the terminal communication unit manages the application data for sales. Step (A) to send to the device and
When the terminal device receives the input of confirmation completion of the order contents by the operation of the orderer, the terminal device sends a confirmation completion notification of the application for the upsell recommended product, and the sales management device sends the confirmation completion notification of the upsell recommended product. Upon receiving the confirmation completion notification of the application, the data management unit stores the purchase information of the upsell recommended product in the first database as temporary registration data, and stores the orderer information in the third database. Step (B) and
The sales management device transmits the upsell guidance screen data for informing the terminal device of the change to the application for the upsell proposed product, which is a higher-level product of the upsell recommended product, to the terminal device. When the terminal device receives the upsell guidance screen data, the display unit displays an upsell guidance screen that notifies and applies for changes that can be changed from the application for the upsell recommended product to the application for the upsell proposal product. Step (C) to be displayed and
When the sales management device receives the application data for the change to the upsell proposed product within a predetermined time, the data management unit obtains the purchase information of the upsell proposed product for the product whose order is finally confirmed. When the step (D1) to be stored in the second database as the main registration data indicating the existence and the sales management device do not receive the application data for the change to the upsell proposed product within the predetermined time. A sales support method, wherein the data management unit includes a step (D2) of storing temporary registration data stored in the first database as main registration data in the second database. In the step (C), the communication management unit activates the mailer, and from the application for the upsell recommended product to the e-mail address of the orderer information stored in the third database, the upsell proposed product The sales support method according to claim 5, further comprising a step (C1) of transmitting a notification that can be changed to an application and link information for displaying the upsell guidance screen by e-mail. A program that causes a computer to execute the method according to claim 5 or 6.

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