JP2020181580A - Survey-analysis server and program - Google Patents

Abstract

To provide a mechanism which allows for quickly collecting detailed purchasing information without forcing panelists to do complicated tasks.SOLUTION: A survey-analysis server 100 of a purchasing information utilization system 1000 comprises: a collection unit 120 for collecting mail data of panelists; acquisition unit 130 configured to analyze the collected mail data of the panelists to acquire product purchasing information of the panelists; and privilege granting unit 150 for granting privileges to the panelists according to the acquired product purchasing information.SELECTED DRAWING: Figure 3

Description

The present invention relates to a research / analysis server, a program, and the like.

Purchasing information such as who and how a product is sold is indispensable and important data when formulating a marketing strategy or an advertising strategy (see Patent Document 1 below).

For example, a method of collecting purchase information by taking a picture of a receipt purchased by a consumer or scanning a barcode of a product and uploading the read data to a predetermined database (hereinafter referred to as the first method), or a retail store. A method of collecting purchase information using POS (Point of sale) or the like (hereinafter referred to as a second method) is known. In the following description, for convenience of explanation, consumers who are the subject of market research will be referred to as "panelists".

JP-A-2007-257578

In order to carry out quick and accurate marketing activities, it is necessary to grasp in detail what kind of attribute a person purchased as soon as possible after the purchase was made, but the above-mentioned conventional method. This method has the following problems.

For example, in the first method, since it is necessary for the panelist to take a picture of the receipt or scan the barcode, there is a problem that it takes time after the purchase, and the panelist is forced to perform complicated work. In addition, the second method has a problem that the details of which products are purchased by what people are not clear.

The present invention has been made in view of the circumstances described above, and an object of the present invention is to provide a mechanism capable of quickly collecting detailed purchase information without forcing a panelist to perform complicated work.

The investigation / analysis server according to one aspect of the present disclosure includes a collection unit that collects the mail data of the panelists, and an acquisition unit that analyzes the collected mail data of the panelists and acquires the purchase information of the products by the panelists. The gist is to have a privilege granting unit that grants benefits to panelists according to the purchase information of the products.

According to the present invention, it is possible to quickly collect detailed purchase information without forcing a panelist to perform complicated work.

It is a block diagram of the purchase information utilization system in this embodiment. It is a block diagram of a survey / analysis server. It is a figure which shows the functional structure of the investigation / analysis server. It is a figure which illustrated the reception screen of the account setting. It is a sequence diagram which shows the processing outline of the purchase information utilization system. It is a sequence diagram which shows the processing outline of the purchase information utilization system which concerns on application example 1. It is a sequence diagram which shows the processing outline of the purchase information utilization system which concerns on application example 3.

Hereinafter, one of the embodiments of the present invention will be described in detail. The following embodiments are examples for explaining the present invention, and the present invention is not intended to be limited to the embodiments thereof. Further, the present invention can be modified in various ways as long as it does not deviate from the gist thereof. Further, those skilled in the art can adopt an embodiment in which each element described below is replaced with an equal one, and such an embodiment is also included in the scope of the present invention. Furthermore, the positional relationship such as up, down, left, and right shown as necessary shall be based on the indicated display unless otherwise specified. Furthermore, the various dimensional ratios in the drawings are not limited to the ratios shown.

A. Configuration of the present embodiment (1) FIG. 1 shows a system configuration diagram of the purchasing information utilization system 1000 according to the present embodiment. As shown in FIG. 1, the purchase information utilization system 1000 includes a survey / analysis server 100, a panelist information terminal (hereinafter referred to as “panel terminal”) 200, and an electronic commerce server (hereinafter referred to as “EC server”) that provides products to panelists. ”) 300, including a mail system 400 that manages the transmission and reception of electronic mail used by panelists and the like. The term "commodity" is a broad concept that includes goods and services that can be provided to consumers. "Purchasing goods" includes not only cases where consumers pay for goods and services, but also services. Including cases where it is used.

The survey / analysis server 100 is a server computer connected to a network N such as the Internet or a dedicated line. Further, as with the survey / analysis server 100, the panel terminal 200, the EC server 300, and the mail system 400, which are terminal devices connected to the network N by wire or wirelessly, are set so as to be able to communicate with each other, so that the purchase information The usage system 1000 is configured.

In the present embodiment, the purchase information utilization system 1000 will be described as including the survey / analysis server 100, the panel terminal 200, the EC server 300, and the mail system 400. For example, the purchase information utilization system 1000 is cloud-based. It may be configured as a computing type system. Further, in the present embodiment, as an example, a user who provides a product and investigates the purchase of the product by using the purchase information utilization system 1000 is referred to as a “client user”.

The panel terminal 200 is an information processing device having a function of communicating with various terminals (for example, a survey / analysis server 100, an EC server 300, and a mail system 400) via a network N. Specific examples thereof include, but are not limited to, mobile phones, smartphones, PCs (Personal Computers), PDAs (Personal Digital Assistants), tablets, and wearable terminals. Although not shown in FIG. 1, it is preferable that the panel terminal 200 includes a control unit including a processor and a memory, a communication unit for connecting to the network N, an input unit such as a touch panel, and a display device such as a display. , It is not essential to have all of these.
The EC server 300 is a server computer that provides products in response to a request from a panelist (panel terminal 200) via a network N.

The mail system 400 manages the transmission and reception of e-mails performed in the purchase information utilization system. Details will be described later, but when a panelist accesses the EC server 300 to purchase a product, e-mails sent and received between the EC server 300 and the panel terminal 200 (hereinafter, these are collectively referred to as "purchase-related e-mails"). ") Includes various information about the product (hereinafter referred to as" purchasing information ") such as the name, number, amount, and time of the product purchased by the panelist.

Next, each configuration of the survey / analysis server 100 will be described. The investigation / analysis server 100 collects the purchase-related emails of the panelists, acquires and analyzes the purchase information from the purchase-related emails, and provides the client user with the purchase information important for the marketing strategy.

FIG. 2 is a block diagram of the survey / analysis server 100. The investigation / analysis server 100 includes a communication device 10, a control device 20, an input device 30, and a storage device 40.

The communication device 10 sends and receives various data via the network N. The communication device 10 includes a communication interface such as a LAN card, an analog modem, or an ISDN modem.

The control device 20 includes an arithmetic processing device such as a CPU and MPU, a memory such as a RAM, and an image processing device (all not shown). The arithmetic processing unit centrally controls each part of the investigation / analysis server 100 by executing various programs stored in the memory. The program executed by the control device 20 may be stored in a storage medium such as a CD-ROM, or distributed via the network N and installed in a computer.
The input device 30 receives various input operations from the outside via the network N.
The storage device 40 is composed of a storage device such as a hard disk, and stores various programs, various data, and the like necessary for executing processing in the control device 20.

FIG. 3 is a diagram showing a functional configuration of the survey / analysis server 100. The functions provided by each part shown in FIG. 3 are realized by the control device 20 of the survey / analysis server 100 executing various programs.
The survey / analysis server 100 includes a reception unit 110, a collection unit 120, an acquisition unit 130, an output unit 140, and a privilege giving unit 150.

The reception unit 110 receives an instruction (hereinafter, abbreviated as account setting) for access permission from the panel terminal 200 to the mail account in which the panel terminal's mail data is stored. The panelist's email data may include emails other than the above-mentioned purchase-related emails, that is, private emails sent by the panelists with friends, family, and the like.
FIG. 4 is a diagram illustrating the reception screen P1 of the account setting.

When the panelist accesses the survey / analysis server 100 using the panel terminal 200 and performs a predetermined operation, the account setting reception screen P1 is displayed on the panel terminal 200.

The panelist operates the panel terminal 200 and inputs an e-mail address A1 or the like to which a purchase-related e-mail is sent / received to set an account. If the account is set up normally, a message indicating "normal" is displayed in the authentication status column. Information about the set account (panel name, ID, e-mail address, etc.) is registered in the account database DB1 as account information.

The collection unit 120 uses the account information (email address, etc.) registered in the account database DB1 to access the mailboxes of each panelist and collect email data. The collection unit 120 supplies the collected mail data to the acquisition unit 130.

The acquisition unit 130 identifies the purchase-related email by analyzing the paneler's email data collected by the collection unit 120, and acquires the purchase information of the product by the panelist from the purchase-related email. The acquisition unit 130 supplies the purchase information of the acquired product to the output unit 140. As a method of identifying purchase-related emails from the email data, whether or not specific keywords (for example, "confirmation of order", "receipt", "order details", etc.) are included in the subject or email body. There is a method of determining whether or not, but which method is adopted is arbitrary.

The output unit 140 appropriately processes the purchase information of the product acquired by the panelist acquired by the acquisition unit 130 and provides it to the client user. For example, for a specific product, the sales volume, selling price, major purchasing groups, major sales areas, etc. can be provided in a list format for 6 months from the start of sales, but of course. The purpose is not limited to this.

The privilege granting unit 150 sets an account and grants a predetermined privilege to a panelist or the like who has provided purchase information by a purchase-related email. Examples of benefits include points, coupons, electronic money, travel tickets, etc. that can be exchanged for predetermined products. The privilege to be given may be determined, for example, according to the type, number, and contents of the purchase information provided by the panelists.

(2) Operation FIG. 5 is a sequence diagram showing a processing outline of the purchase information utilization system 1000.
Prior to using the purchase information utilization system 1000, the panelist sets an account on the survey / analysis server 100 using the panel terminal 200 (step S1). Specifically, the panelist appropriately operates the panel terminal 200 to input an e-mail address, a panelist's name, an ID, and the like for identifying a mailbox to which purchase-related e-mails are sent and received (see FIG. 3). When the reception unit 110 of the survey / analysis server 100 receives the account setting, the reception unit 110 registers the information about the set account in the account database DB1 as the account information.

After that, the panelist accesses the EC server 300 using the panel terminal 200 and purchases a desired product (step S2). When purchasing such a product, purchase-related emails sent and received between the panelist (panel terminal 200) and the EC server 300 are stored in the panelist's mailbox (step S3).

The collection unit 120 of the survey / analysis server 100 accesses the account database DB1 and refers to the account information. The collection unit 120 of the survey / analysis server 100 accesses the mailbox by using the panelist's email address or the like included in the account information, and collects the panelist's email data (step S4).

The acquisition unit 130 of the investigation / analysis server 100 identifies the purchase-related email by analyzing the paneler's email data collected by the collection unit 120 (step S5), and obtains the purchase information of the product by the panelist from the purchase-related email. Acquire (step S6).

The privilege granting unit 150 of the survey / analysis server 100 grants a predetermined privilege (for example, a predetermined point, a coupon, electronic money, etc.) to the panelist (panel terminal 200) who has provided the purchase information by the purchase-related mail (for example). Step S7). In addition to granting benefits according to the amount and type of purchase information provided, the privilege granting unit 150 grants benefits (for example, granting bonus points) when the above-mentioned mail account is set (first registration). ), Furthermore, a privilege may be given (for example, a fixed monthly point is given) for the fact that the mail account is normally maintained.

On the other hand, the output unit 140 of the survey / analysis server 100 appropriately processes the purchase information of the product acquired by the panelist by the acquisition unit 130 and provides it to the terminal of the client user (step S8), and ends the process.

According to such a configuration, the research / analysis server 100 collects the purchase-related emails of the panelists based on the account information registered by the panelists, and acquires / analyzes the purchase information from the purchase-related emails to make a marketing strategy. Providing important purchasing information to client users.

Therefore, the survey / analysis server 100 can quickly collect detailed purchase information without forcing the panelist to scan the bar code for each purchased product as in the conventional case.

B. Application Examples Applications 1 to 3 shown below enable the acquisition of purchase information of the panelists necessary for investigation and analysis while considering the privacy of the panelists.
<Application example 1>
For example, regarding the email address of the panelist registered in the EC server 300, the purchase-only email address issued by the survey / analysis server 100 may be used instead of the private email address used by the panelist.
FIG. 6 is a sequence diagram showing a processing outline of the purchase information utilization system 1000 according to the application example 1.

Prior to using the purchase information utilization system 1000, the panelist accesses the survey / analysis server 100 using the panel terminal 200 and requests the issuance of a purchase-dedicated e-mail address for the panelist (step SA1). When issuing an e-mail address, copy (duplicate) the e-mail sent to the purchase-only e-mail address and register your own private e-mail address as the forwarding destination.

The reception unit 110 of the survey / analysis server 100 issues a purchase-dedicated e-mail address in response to a request from the panelist (panel terminal 200) and notifies the panel terminal 200 (step SA2). The reception unit 110 of the investigation / analysis server 100 registers the issued information regarding the purchase-only e-mail address (for example, the e-mail address, the name of the panelist, the ID, etc.) in the account database DB1 as the account information.

After that, the panelist accesses the EC server 300 by using the panel terminal 200, and registers the notified e-mail address dedicated to purchase as the e-mail address used when purchasing the product (step SA3).

The panelist accesses the EC server 300 using the panel terminal 200 and purchases a desired product (step SA4). Purchasing-related emails sent and received between the panelist (panel terminal 200) and the EC server 300 when purchasing such products are stored in the mailbox designated by the panelist's dedicated purchasing email address (step). SA5). At the same time, a copy of the purchase-related email is sent to your registered private email address.

The collection unit 120 of the survey / analysis server 100 collects mail data from the mailbox designated by the purchase-only mail address. In this case, since the mail data is limited to purchase-related mail (that is, the paneler's private mail is not included), it is not necessary to share information other than the purchase information with a third party. That is, the acquisition unit 130 of the survey / analysis server 100 acquires the purchase information of the product by the panelist from the purchase-related mail of the panelist collected by the collection unit 120 (step SA6). Since the subsequent operation can be described in the same manner as in the present embodiment described above, the description thereof will be omitted.

Here, the purchase-related e-mail that arrives at the e-mail address dedicated to purchase may be forwarded to the private e-mail address of the panelist, for example, at the request of the panelist.

<Application example 2>
Regarding the acquisition of mail data, privacy information indicating the types of mail data that can be collected by the collecting unit 120 may be set. For example, a first privacy information that allows the panelist to collect all emails, only purchase-related emails for the panelist, a second privacy information that allows collection, and a specific email for the panelist (eg, a given label). You may set a third privacy information that allows collection only for the given email). The benefits given to the panelists may be lightened according to the privacy information set.

<Application example 3>
Considering the privacy of the panelist, even if you ask the panelist to take a screenshot of the product purchase history page and acquire the purchase information from the screenshot image data (hereinafter referred to as "purchase image data"). Good.
FIG. 7 is a sequence diagram showing a processing outline of the purchase information utilization system 1000 according to the application example 3.
The panelist logs in to the EC server 300 using the panel terminal 200 (step SB1) and browses the purchase history of the panelist's product (step SB2).
The panelist uses the panel terminal 200 to take a screenshot of the product purchase history page and acquire the purchase image data (step SB3).
The panelist uploads the acquired purchase image data to the survey / analysis server 100 using the panel terminal 200 (step SB4).

The acquisition unit 130 of the investigation / analysis server 100 performs image analysis of the uploaded purchase image data (step SB5) and acquires purchase information from the purchase image data (step SB6). As for image analysis, for example, a method of performing OCR (Optical Character Recognition) processing on purchased image data, learning by applying deep learning or the like, and normalizing and acquiring purchase information from purchased image data can be mentioned. Since the subsequent operation can be described in the same manner as in the present embodiment described above, the description thereof will be omitted.
With such a configuration, it is possible to acquire purchasing information that is important for marketing strategy while emphasizing the privacy of panelists.

<Application example 4>
In the present embodiment, although not particularly mentioned, the access frequency to the paneler's mail account (that is, the check frequency of new mail) may be set or changed as appropriate. For example, the purchase history of the panelist is analyzed to access the date and time when the product is likely to be purchased, or the access frequency is set high during the time period when the communication traffic is heavy (for example, 12:00 or 17:00 to 0:00). Be done. According to such a configuration, it is possible to efficiently acquire purchasing information in consideration of communication traffic.

C. Others The present invention is not limited to the above-described embodiment, and can be carried out in various other forms without departing from the gist of the present invention. For this reason, the above embodiments are merely exemplary in all respects and are not to be construed in a limited manner. For example, the above-mentioned processing steps can be arbitrarily changed in order or executed in parallel as long as the processing contents do not conflict with each other.

In addition, if all the data exchanges between the panelist (panel terminal 200) and the EC server 300 can be viewed, it is possible to obtain the panelist's purchase information, the browsed product information, etc. by analyzing the contents. it can. In order to realize this, the survey / analysis server 200 may be equipped with the function of the HTTP forward proxy server. It should be noted that the EC server 300 and the panel (panel terminal 200) are generally encrypted by SSL (TLS) in order to realize secure communication. In such a case, by using the SSL forward proxy, it is sufficient to browse and analyze the exchange of data between the panelist (panel terminal 200) and the EC server 300, and acquire the purchase information of the panelist.
Further, in the present specification, the "part" does not simply mean a physical configuration, but also includes a case where the processing executed by the "part" is realized by software. Further, even if the processing executed by one "part" is realized by two or more physical configurations or devices, the processing executed by two or more "parts" is realized by one physical means or device. May be good.

The program that performs each process described in the present specification may be stored in a storage medium. By using this storage medium, the above program can be installed on the computer constituting the survey / analysis server 100. Here, the storage medium in which the above program is stored may be a non-transient storage medium. The non-transient storage medium is not particularly limited, but may be, for example, a storage medium such as a CD-ROM.

1000 ... Purchasing information utilization system, 100 ... Survey / analysis server, 200 ... Panel terminal, 300 ... EC server, 400 ... Mail system, 110 ... Reception department, 120 ... Collection department, 130 ... Acquisition department, 140 ... Output unit, 150 … Bonus granting department, DB1… Account database

Claims (5)

A collection department that collects panelist email data,
An acquisition unit that analyzes the collected mail data of the panelist and acquires purchase information of the product by the panelist.
A survey / analysis server that includes a privilege granting unit that grants benefits according to the acquired purchase information of the product to the panelists. Further provided with a reception unit that receives an instruction for permission to access the mail account in which the paneler's mail data is stored from the paneler.
The survey / analysis server according to claim 1, wherein the collecting unit accesses the mail account based on the access permission and collects the mail data of the panelist. In the access permission, privacy information indicating the type of mail data that can be collected by the collecting unit is set from the information included in the mail data.
The investigation / analysis server according to claim 2, wherein the privilege granting unit changes the privilege given to the panelist according to the privacy information to be set. The investigation / analysis server according to claim 2 or 3, wherein the privilege granting unit grants at least a privilege for the acquired purchase information of the product and a privilege for access permission to the mail account. Computer,
A collection department that collects panelist email data,
An acquisition unit that analyzes the collected mail data of the panelist and acquires purchase information of the product by the panelist.
A program for making the acquired privilege according to the purchase information of the product function as a privilege giving unit to be given to the paneler.

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