JP2020144939A - Reference information providing device, reference information providing method and reference information providing program - Google Patents

Abstract

To provide a reference information providing device, a reference information providing method and a reference information providing program that can provide reference information for proper selection when selecting various information such as drug information to be provided for respective object persons such as doctors.SOLUTION: In a recommendation system 1, a portable terminal 10 of a reference information providing device acquires, based upon specific object person provision information selected and generated from basic display information, as display information for an object person, stored in a management server 30, and property information on the specific object person, reference information for specific object person provision information as reference information for generated specific object person provision information generation, and displays even the reference information for specific object person provision information associatively when a generation screen for the specific object person provision information is displayed at a display part 11.SELECTED DRAWING: Figure 1

Description

An object of the present invention is to provide a reference information providing device, a reference information providing method, and a reference information providing program that provide reference information for selecting various types of information to be provided to a target person. It is a thing.

Each pharmaceutical company, etc. has a medical information provider (MR (Medical Representative)) that provides medical information to hospitals, etc., and these MRs provide various medical information to doctors, etc. who are medical professionals in hospitals, etc. It mainly provides information on pharmaceutical products sold by the company.
In principle, these MRs visit hospitals and provide medical information by directly interviewing doctors, etc., but since it is not easy to meet with busy doctors, MRs efficiently communicate with doctors, etc. Proposals have been made (for example, Patent Document 1).
Further, when the MR actually interviews a doctor or the like, it is desirable that the MR displays various slide data or the like on his / her own terminal and provides the medical information desired by the doctor or the like.

Japanese Unexamined Patent Publication No. 2005-11030

However, the medical field is making rapid progress, and the desired medical information differs greatly depending on the specialty and years of experience of the doctor, etc., so specifically provide appropriate medical information to medical professionals such as doctors. It was difficult to provide.

Therefore, the present invention provides a reference information providing device and a reference information providing method capable of providing reference information for appropriate selection when selecting various information such as medical information to be provided to a target person such as a doctor. And the purpose is to provide a reference information providing program.

The subject is the specific target person provided information generated by selecting for a specific target person from slide information which is display information for the target person, and the specific target person generated based on the attribute information of the specific target person. It has reference information for specific target person provision information, which is reference information for creating target person provided information, and the specific target person provided information lacks explanation of the specific target person explanation information and the specific target person explanation information. Based on the specific target person's thought pattern information, which is the specific target person's thought pattern information, the screen for generating the specific target person-provided information includes question information for the specific target person for obtaining answer information for making a judgment. When displayed on the display unit, the reference information for the specific target person provided information is also displayed in association with the display, and the reference information for the specific target person provided information includes the displayed slide-related information and the attribute information of the specific target person. The displayed slide-related information is generated based on the above, and is a reference information characterized in that the slide information that the information provider has displayed to the target person in the past is associated with the display order information and the attribute information of the target person. Achieved by the providing device.

According to the above configuration, when the screen for generating the information provided by the specific target person is displayed on the display unit, the reference information for the information provided by the specific target person is also displayed in association with the screen.
Therefore, from the attribute information of the target person (for example, a doctor, etc.), the information provided to the specific target person, which is reference information such as the combination and display order of the basic display information (for example, MR sales slide data) for the target person. Since reference information (for example, recommended sales scenario data) is displayed on the display unit, the operator can smoothly and appropriately select and generate specific target person-provided information (for example, sales scenario) for the target person. it can.

Preferably, the displayed slide-related information is generated in association with the sales information of the information provider who displayed the slide information, and is associated with the information common to the input attribute information. Among the slide information of the information and the display order information thereof, the information that the sales information of the related information provider is equal to or more than a predetermined value is displayed on the display unit as the reference information for the information provided by the specific target person. It is characterized by.

According to the present invention, the problem is that the reference information providing device selects for the specific target person from the slide information which is the display information for the target person to generate the specific target person providing information, and provides the specific target person. The information is for obtaining answer information for determining the lack of explanation of the explanation information for the specific target person and the explanation information for the specific target person based on the specific target person's thought pattern information which is the thought pattern information of the specific target person. The reference information for the specific target person provision information, which is the reference information for creating the specific target person provided information, is generated based on the attribute information of the specific target person, including the question information for the specific target person, and is provided to the specific target person. When the information generation screen is displayed on the display unit, the reference information for the specific target person-provided information is also displayed in association with the displayed slide-related information and the reference information for the specific target person-provided information. The displayed slide-related information generated based on the attribute information of the specific target person associates the slide information that the information provider has displayed to the target person in the past with the display order information and the attribute information of the target person. This is achieved by a reference information providing method characterized by the above.

According to the present invention, the subject is provided to a mobile terminal having a display unit and capable of communicating with a management device by selecting for a specific target person from slide information which is display information for the target person. A process of generating information, a process of generating reference information for specific target person provision information which is reference information for creating the specific target person provided information based on the attribute information of the specific target person, and the specific target person provided information. This is a reference information providing program for executing a process in which the reference information for the specific target person provided information is also displayed when the screen for generating the specific target person is displayed on the display unit. To obtain answer information for determining the lack of explanation of the explanation information for the specific target person and the explanation information for the specific target person based on the specific target person's thought pattern information which is the thought pattern information of the specific target person. The reference information for the information provided by the specific target person, including the question information for the specific target person, is generated based on the displayed slide-related information and the attribute information of the specific target person, and the displayed slide-related information is information. It is achieved by a reference information providing program characterized by associating slide information that the provider has displayed to the target person in the past with the display order information and the attribute information of the target person.

The present invention provides a reference information providing device, a reference information providing method, and a reference capable of providing reference information for appropriate selection when selecting various information such as medical information to be provided to a target person such as a doctor. It has the advantage of being able to provide information provision programs.

It is the schematic which shows the recommendation system which has a mobile terminal, for example, which is a reference information providing device. It is a schematic block diagram which shows the main structure of the mobile terminal of FIG. FIG. 5 is a schematic block diagram showing a main configuration and the like of various information storage units on the terminal side of FIG. It is a schematic block diagram which shows the main configuration of the management server of FIG. It is a schematic block diagram which shows the main contents of the 1st various information storage part on a server side. It is a schematic block diagram which shows the main contents of the 2nd various information storage part on a server side. It is a schematic block diagram which shows the main contents of the 3rd various information storage part on a server side. It is a schematic flowchart which shows the learning recommended screen display process when MR learns about the information of the drug etc. sold by A pharmaceutical company. It is a schematic flowchart which shows the generation process of the slide data for MR business with type information. A process in which each MR uses "MR sales slide data with type information" to store information when information such as the drug X in charge is actually provided to a doctor or the like in association with the slide data. It is a schematic flowchart which shows. It is a schematic flowchart which shows the process which a specific MR generates a peculiar sales scenario by using a "MR sales slide with type information" for a specific doctor of a hospital in charge of himself. It is another schematic flowchart which shows the process which a specific MR generates a peculiar sales scenario by using a "MR sales slide with type information" for a specific doctor, etc. of his / her hospital. It is a schematic flowchart which shows the process of presenting "the business scenario" which a specific MR stored in the own mobile terminal in ST42 to a target doctor and the like. It is another schematic flowchart which shows the process of presenting "the business scenario" which a specific MR stored in his / her mobile terminal in ST42 to a target doctor or the like.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings and the like.
Since the embodiments described below are suitable specific examples of the present invention, various technically preferable limitations are attached, but the scope of the present invention particularly limits the present invention in the following description. Unless otherwise stated, the present invention is not limited to these aspects.

FIG. 1 is a schematic view showing a recommendation system 1 having, for example, a mobile terminal 10, which is a reference information providing device.
In this system 1, for example, A pharmaceutical company has a management server 30, and on this management server 30, A pharmaceutical company is an employee of the management server 30, for example, a medical information provider displays it on his / her own mobile terminal 10. For example, slide data for MR sales and the like, which are basic information to be used, are stored.

Here, the medical information provider is, for example, a person who provides information on medicines sold by Pharmaceutical Company A at each hospital or the like to medical workers such as doctors, and is a medical worker for proper use of the medicines. It is a person whose main business is to provide, collect, and transmit information on the quality, efficacy, safety, etc. of pharmaceutical products by visiting the hospital, and is called "MR". This "MR" is an abbreviation for "Medical Representative".

In addition, MR sales slide data shows information on specific drug quality, efficacy, safety, etc. on slides, and a wide variety of slides are prepared, which are selected by MR as needed. , It is configured to be displayed on the MR mobile terminal 10.
Further, in the present embodiment, the MR sales slide data is referred to as "MR sales slide data with type information", and the contents will be described later.

Further, as shown in FIG. 1, the system 1 has, for example, a tablet-type mobile terminal 10 that can be carried by each MR.
As shown in FIG. 1, the mobile terminal 10 has a configuration capable of communicating with the management server 30 of the pharmaceutical company A to which the MR belongs via the Internet network 2, the base station 3, and the like.

The mobile terminal 10 is, for example, a tablet terminal, and as shown in FIG. 1, a display unit for inputting and displaying various information is arranged in the center of the tablet terminal, for example, a “touch panel 11”. Has been done.

The touch panel 11 is a "display device with a position input device", and is an electronic component that combines a display device such as a liquid crystal panel and a position input device such as a touch pad. Therefore, various information can be input by pressing the display on the screen, and various information can be displayed.
Further, as shown in FIG. 1, the mobile terminal 10 also includes an "input button 12" for inputting various information.

The mobile terminal 10 and the management server 30 have a computer, and the computer has a CPU (Central Processing Unit), a RAM (Random Access Memory), a ROM (Read Only Memory), and the like (not shown), and these include buses and the like. Connected via.

FIG. 2 is a schematic block diagram showing a main configuration of the mobile terminal 10 of FIG.
As shown in FIG. 2, the mobile terminal 10 has a "terminal control unit 13", and the terminal control unit 13 is a "terminal-side communication device 14" for communicating with a management server 30 or the like, as shown in FIG. In addition to controlling the "touch panel 11" and the "input button 12", it also controls the "terminal-side various information storage unit 20" that stores various information.

FIG. 3 is a schematic block diagram showing a main configuration and the like of various information storage units 20 on the terminal side of FIG. Each block in FIG. 3 will be described later.

FIG. 4 is a schematic block diagram showing a main configuration of the management server 30 of FIG.
As shown in FIG. 4, the management server 30 has a "server control unit 31", and the server control unit 31 has a "server-side communication device 32" for communicating with the mobile terminal 10 of FIG. 1, and various information. The "server-side display 33" for displaying the above and the "server-side various information input device 34" for inputting various information are controlled.

Further, as shown in FIG. 4, the server control unit 31 includes "server-side first various information storage units 40", "server-side second various information storage units 50", and "server-side third various information storage units 50". 60 "is controlled.
5 to 7 show the main contents of the "server-side first various information storage units 40", "server-side second various information storage units 50", and "server-side third various information storage units 60", respectively. It is a schematic block diagram which shows. These contents will be described later.

FIG. 8 is a schematic flowchart showing a learning recommended screen display process when the MR learns about information on pharmaceutical products and the like sold by A pharmaceutical company.
In the flowchart of FIG. 8, for example, a specific MR is a target person of a hospital or the like that he / she is actually in charge of, for example, learning information to be provided to a doctor or the like before visiting a doctor or the like. The process for doing this is shown.

The MR who starts learning activates his / her own mobile terminal 10 and accesses the management server 30 of FIG.
Then, the process proceeds to step 1 of FIG. 8 (hereinafter referred to as “ST”). In ST1, the mobile terminal 10 accesses the “MR learning content storage unit 41” of FIG. In the MR learning content storage unit 41, MR learning content (for example, an example of learning teaching material information) such as the composition, efficacy, side effects, and prescription example of the drug X is, for example, a slide such as PDF (Portable Document Form). It is stored as information.
Then, the table of contents (composition, utility, side effects, prescription example, etc. of the drug X) of the "learning content for MR" is displayed on the touch panel 11 of the mobile terminal 10.

Then, the process proceeds to ST2. In ST2, the MR identifies the “MR learning content” and determines whether it has finished browsing (learning).
When it is determined in ST2 that the browsing is completed, the process proceeds to ST3. In ST3, the “MR learning content” viewed by the MR is stored in the “MR-specific browsed learning content storage unit 42”. This "viewed learning content by MR" is an example of attendance history information.

Then, the process proceeds to ST4. In ST4, the “Sales-related browsed learning content data generation processing unit (program) 43 by MR” in FIG. 5 operates, and the “Learning content storage unit 42 by MR” and “Sales information by MR” in FIG. Storage unit 44 ”.
The "Sales information storage unit 44 by MR" stores the annual sales amount information of each MR in the previous year.

Then, the program 43 associates the "MR learning content" information browsed by the MR with the "sales" information of the MR, and obtains "MR sales-related browsed learning content data by MR" as shown in FIG. It is stored in the separately-sales-related browsed learning content data storage unit 45.
That is, the sales data of each MR and the learned browsing data are stored in association with each other.

Then, the process proceeds to ST5. In ST5, the "recommended learning content extraction processing unit (program) 46" of FIG. 5 operates, and with reference to the "sales-related browsed learning content data storage unit 45 by MR" of FIG. 5, a predetermined amount or more (for example, the previous year) The "learning content" that has been commonly viewed by MRs whose sales are equal to or more than a predetermined amount is stored as "recommended learning content" in the "recommended learning content storage unit 47" of FIG.
This "recommended learning content" is an example of recommended learning material information.

Then, the process proceeds to ST6. In ST6, the “recommended learning content browsing judgment processing unit (program) 51” of FIG. 6 operates, and with reference to “MR-specific browsed learning content storage unit 42” and “recommended learning content storage unit 47” of FIG. The MR determines whether or not unviewed learning content exists in the "MR-specific browsed learning content storage unit 42".
In ST7, when the learning content that the MR has not browsed exists in the “readed learning content storage unit 42 by MR”, the process proceeds to ST8.

In ST8, the “recommended learning content viewing determination processing unit (program) 51” operates, and the recommended screen for viewing unviewed learning content of the “recommended learning content storage unit 47” is displayed on the touch panel 11.

Therefore, the MR can not only know the "learning content" learned by other MRs who have good sales or achieved a predetermined sales, but also quickly know the "learning content" which leads to sales improvement. be able to.
Therefore, the "learning content" can be prioritized and browsed, so that learning efficiency can be improved.

FIG. 9 is a schematic flowchart showing the generation process and the like of the above-mentioned “MR sales slide data with type information”.
First, when new "MR sales slide data" is input to the management server 30 of FIG. 1 from the outside, it is determined in ST11 whether or not the MR sales slide has been input.
When it is determined in ST11 that the MR sales slide has been input, the process proceeds to ST12. In ST12, the “MR sales slide data” input in ST11 is stored in the “MR sales slide data provisional storage unit 52” of FIG.

Then, the process proceeds to ST13. In ST13, the “slide classification processing unit (program) 53” of FIG. 6 operates, and the types of “MR sales slide data” of the “MR sales slide data provisional storage unit 52”, for example, “explanatory slide” and “explanatory slide” and “ A separate "flag" is attached to each "question slide" and stored in the "MR sales slide data storage unit 54 with type information" in FIG.
The "explanatory slide" is an example of explanatory information for a specific target person, and the "question slide" is an example of question information for a specific target person.

Therefore, in the “MR sales slide data storage unit 54 with type information” of FIG. 6, for example, the slide types such as “explanatory slide” and “question slide” are clearly classified and stored. , MR uses the same data, and it is easy to select when selecting.

In FIG. 10, each MR uses “MR sales slide data with type information” to associate information when actually providing information such as the drug X in charge to a doctor or the like with the slide data. It is a schematic flowchart which shows the process of memorizing and the like.
First, in ST21, MRs other than the above-mentioned specific MR select necessary MR sales slides from the “MR sales slide data storage unit 54 with type information” and store them in their own mobile terminal 10. Then, the MR sales slides are presented to the doctor in charge in any order.
Next, in ST22, it is determined whether or not the display of the MR sales slide is completed, and when it is completed, the process proceeds to ST23.

In ST23, the “displayed sales slide-related data generation processing unit (program) 55” of FIG. 6 operates, and each MR displays the “MR sales slide” displayed to the customer, its “display order information”, and the display target. Attribute information (for example, specialty field: cardiovascular, affiliated hospital: large hospital, position: medical director, etc.) and sales drug information (for example, "drug X") are associated with "displayed sales slides". "Related data" is generated and stored in the "displayed sales slide-related data storage unit 56" of FIG.

Then, the process proceeds to ST24. In ST24, the “second displayed sales slide-related data generation processing unit (program) 61” of FIG. 7 operates, and the “displayed sales sales unit 56” of the “displayed sales slide-related data storage unit 56” of FIG. 6 operates. The "second displayed sales slide" shown in FIG. 7 is obtained by associating the "slide-related data" with the sales information of the MR of the "MR-specific sales information storage unit 44" as "second displayed sales slide-related data". It is stored in the related data storage unit 62 ”.

Therefore, in the "second displayed sales slide-related data storage unit 62", the "MR sales slide with type information" actually presented by another MR to a doctor or the like is displayed in the "display order information". It is stored in association with attribute information (for example, specialty field: cardiovascular system, affiliated hospital: large hospital, position: medical director, etc.) and sales drug information (for example, "drug X") of the target customer, such as a doctor, and is also stored. Further, it will be stored in association with the sales information of the MR.

11 and 12 show a specific sales scenario (an example of information provided to a specific target person) by the above-mentioned specific MR using a “MR sales slide with type information” for a specific doctor or the like in his / her hospital. ) Is a schematic flowchart showing the process of generating.

When the specific MR who wishes to create a business scenario accesses the management server 30 via his / her mobile terminal 10, he / she proceeds to ST31.
In ST31, the touch panel 11 displays, for example, a selection screen as to whether or not to display "recommended sales scenario data", which is an example of reference information for information provided by a specific target person.
This is to specify the slide as reference information when the specific MR identifies the "MR sales slide with type information" at his / her own discretion and is not confident in determining the "display order". It shows an example and a display order example.

If it is determined in ST32 that it is desired, the process proceeds to ST33. In ST33, the wording "Please enter the attribute information of the customer such as a doctor (for example, specialty field, hospital scale, position, etc.) and the drug sales information (for example, drug X)" is displayed on the touch panel 11. ..
Then, the process proceeds to ST34. In ST34, it is determined whether or not the attribute information and the drug sales information have been input, and if so, the process proceeds to ST35.
In ST35, the input "input attribute information" and "input drug information" are stored in the "input attribute information storage unit 63" of FIG. 7.

Then, the process proceeds to ST36. In ST36, the “recommended sales scenario data generation processing unit (program) 64” of FIG. 7 operates, and the “input attribute information storage unit 63” and the “second displayed sales slide-related data storage unit 62” of FIG. 7 operate. See.
Then, the "MR sales slide data" of the "second displayed sales slide-related data storage unit 62" associated with the information common to the "attribute information and drug information" of the "input attribute information storage unit 63" And "the display order information", the related MR stores the data of the predetermined sales or more as "recommended sales scenario data" in the "recommended sales scenario data storage unit 65".

Then, the process proceeds to ST37. In ST37, the "sales scenario generation screen" displayed on the touch panel 11 of the mobile terminal 10 includes the following data.
That is, in the "MR sales slide data with type information" of the "MR sales slide data storage unit 54 with type information" in FIG. 6 and the "recommended sales scenario data" in the "recommended sales scenario data storage unit 65" in FIG. is there.

Then, the process proceeds to ST38. In ST38, the specific MR who is the operator refers to the "recommended sales scenario data" displayed on the "sales scenario generation screen" of the touch panel 11, and presents the "sales scenario data" ("sales scenario data") to the doctors of his / her hospital. Select and create "explanatory slides" and "question slides").

In this way, when creating a unique "sales scenario" to be presented to doctors at the hospital in charge of oneself, doctors with similar attribute information and other excellent other excellent drug information whose sales amount is more than a predetermined amount. Since the past "sales scenario" created by the MR can be referred to, the specific MR can smoothly and quickly create an appropriate "sales scenario" as well as an experienced person, even if he / she does not have sufficient experience. can do. Therefore, "recommended sales scenario data" is extremely effective reference information.

On the other hand, if the display of "recommended sales scenario data" is not desired in ST32, the process proceeds to ST39.
In ST39, "MR sales slide data with type information" of "MR sales slide data storage unit 54 with type information" is displayed on the "sales scenario generation screen", and unlike ST37, "recommended sales scenario data". Is not displayed.

Then, the process proceeds to ST40. In ST40, the specific MR who is the operator is the "sales scenario generation screen", and the "sales scenario data (" explanation slide ") presented to the doctors of his / her own hospital, etc., with reference to the" MR sales slide data with type information ". ”And“ question slide ”) are selected and created.

Then, the process proceeds to ST41. In ST41, it is determined whether or not the creation of the "sales scenario" is completed, and when it is determined that the creation of the "sales scenario" is completed, the process proceeds to ST42.
In ST42, the created sales scenario is stored in the “sales scenario storage unit 21” of FIG. 3 as the “sales scenario”.

As described above, the specific MR creates an original explanation slide and a question slide for explaining the drug information of the company's drug (drug X) to the doctor or the like of his / her own hospital, and stores it in his / her mobile terminal 10.

13 and 14 are schematic flowcharts showing a process of presenting the “business scenario” stored in the mobile terminal 10 of the specific MR to the target doctor or the like in ST42.
The specific MR who met with the doctors of the hospital in charge presents the "explanatory slides" of the "sales scenario" on the touch panel 11 of his / her mobile terminal 10 in a predetermined display order, and explains the drug X of the company. (ST51).
Then, the process proceeds to ST52. In ST52, it is determined whether or not the presentation of the “explanatory slide” of the “sales scenario” has been completed.

When it is determined in ST52 that the explanation of the explanation slide is completed, the process proceeds to ST53. In ST53, the “displayed sales slide-related data generation processing unit (program) 55” of FIG. 6 of the management server 30 operates via the mobile terminal 10, and the “MR sales slide” displayed by the MR to the customer, "Displayed sales" is associated with the "display order information", attribute information of the customer to be displayed (for example, specialty field: cardiovascular system, affiliated hospital: large hospital, position: medical director) and sales drug information (for example, drug X). "Slide-related data for business use" is generated and stored in the "displayed business slide-related data storage unit 56" of FIG.

Then, the process proceeds to ST54. In ST54, the “second displayed sales slide-related data generation processing unit (program) 61” of FIG. 7 operates, and the displayed sales slide-related data and the displayed sales slide-related data of the “displayed sales slide-related data storage unit 56” The "second displayed sales slide-related data storage unit 62" shown in FIG. 7 is defined as "second displayed sales slide-related data" by associating the sales information of the MR of the "MR-specific sales information storage unit 44". Remember in.
The steps of ST53 and ST54 are almost the same as those of ST23 and ST24 described above.

Next, the specific MR presents the "question slide" of the "sales scenario" to the doctor or the like on the touch panel 11 of his / her mobile terminal 10.
Then, the process proceeds to ST55. In ST55, it is determined whether or not the answer to the question slide is completed, and if it is determined that the answer is completed, the process proceeds to ST56.
In ST56, the input "answer data" is stored in the "answer data storage unit 22" of FIG.

Then, the process proceeds to ST57. In ST57, the “answer data analysis processing unit (program) 23” of FIG. 3 operates, and the “answer data storage unit 22” of FIG. 3 and the “thinking pattern basic data storage unit 24” of FIG. 3 are referred to.
In this "thinking pattern basic data storage unit 24", correspondence data between the response data and the treatment policy pattern, the drug therapy pattern, and the like are stored.
Then, in ST57, the treatment policy pattern and the drug therapy pattern are specified based on the response data of the “response data storage unit 22” and the correspondence data of the “thinking pattern basic data storage unit 24”, and “analyzed thinking” is performed. It is stored in the pattern storage unit 25.
That is, the treatment policy pattern and the drug therapy pattern of the doctor who gave this answer are memorized.

Then, the process proceeds to ST58. In ST58, the “thinking pattern comparison processing unit (program) 26” of FIG. 3 operates, the sales scenario of the “sales scenario storage unit 21” and the analyzed thought of the “analyzed thought pattern storage unit 25”. Compare with pattern data (the treatment policy pattern, the drug therapy pattern, etc.).

This comparison is made based on, for example, the commonality of keywords and the like. Then, it is determined whether or not the sales scenario matches the analyzed thinking pattern, and if it does not match, the whole or part of the "analyzed thinking pattern" that does not match is "insufficient". It is stored in the thought pattern data storage unit 27 ”.
The analyzed thought pattern data is an example of the thought pattern information of a specific target person.

That is, this "whole or part of the" analyzed thought pattern "that does not match" is a discrepancy between the thought pattern of the target doctor or the like explained by the specific MR and the explanation.

Therefore, in ST59, "the whole or part of the" analyzed thought pattern "" that does not match the sales scenario of the "insufficient thought pattern data storage unit 27" is displayed on the touch panel 11 and notified to the specific MR. ..
Therefore, the lack of explanation to the doctor or the like who actually gave the explanation becomes clear, and the specific MR is easy to improve, so that the explanation content becomes more appropriate thereafter.
In addition, it is possible to determine whether or not the explanation is insufficient for each doctor, etc., who is the visit destination of the MR, which makes it possible to clarify the priority of the visit destination and to refine the doctor, etc., which is the visit destination. At the same time, it is possible to reduce the number of visits to doctors and the like who have given sufficient explanations, and it is possible to improve efficiency as a whole.

The present invention is not limited to the above-described embodiment. In the present embodiment, the example in which information and the like are mainly managed by the management server 30 has been described, but the present invention is not limited to this, and the mobile terminal 10 acquires necessary data from the management server 30 and then manages the management server. The 30 may be configured to execute each process offline and transmit the result information to the management server 30.

1 ... Recommendation system, 2 ... Internet network, 3 ... Base station, 10 ... Mobile terminal, 11 ... Touch panel, 12 ... Input button, 13 ... Terminal control unit, 14 ... Terminal side communication device, 20 ... Terminal side various information storage unit, 21 ... The business scenario storage unit, 22 ... Answer data storage unit, 23 ... Answer data analysis processing unit (program) ), 24 ... Thinking pattern basic data storage unit, 25 ... Analyzed thinking pattern storage unit, 26 ... Thinking pattern comparison processing unit (program), 27 ... Insufficient thinking pattern data storage unit, 30. .. Management server, 31 ... Server control unit, 32 ... Server side communication device, 33 ... Server side display, 34 ... Server side various information input devices, 40 ... Server side first Various information storage units, 41 ... MR learning content storage unit, 42 ... MR-specific browsed learning content storage unit, 43 ... MR-specific sales-related browsed learning content data generation processing unit (program), 44・ ・ ・ Sales information storage unit by MR, 45 ・ ・ ・ Sales-related browsed learning content data storage unit by MR, 46 ・ ・ ・ Recommended learning content extraction processing unit (program), 47 ・ ・ ・ Recommended learning content storage unit, 50 ... Second various information storage units on the server side, 51 ... Recommended learning content browsing judgment processing unit (program), 52 ... MR sales slide data provisional storage unit, 53 ... Slide classification processing unit (Program), 54 ... MR sales slide data storage unit with type information, 55 ... Displayed sales slide-related data generation processing unit (program), 56 ... Displayed sales slide-related data storage unit , 60 ... Third various information storage units on the server side, 61 ... Second displayed sales slide-related data generation processing unit (program), 62 ... Second displayed sales slide-related data Storage unit, 63 ... Input attribute information storage unit, 64 ... Recommended sales scenario data generation processing unit (program), 65 ... Recommended sales scenario data storage unit

Claims (3)

Information provided by the specific target person, which is generated by selecting for the specific target person from the slide information which is the display information for the target person,
It has the reference information for the specific target person provided information, which is the reference information for creating the specific target person provided information, which is generated based on the attribute information of the specific target person.
When the screen for generating the information provided by the specific target person is displayed on the display unit, the reference information for the information provided by the specific target person is also displayed in association with the display unit.
The information provided to the specific target person includes explanatory information for the specific target person and question information for the specific target person.
Based on the answer information to the question information for the specific target person, the specific target person thinking pattern information which is the thinking pattern information of the specific target person is generated.
A reference information providing device characterized in that lack information of explanatory information for a specific target person is generated based on the specific target person thinking pattern information and displayed on the display unit. The reference information providing device
Generate specific target person-provided information that is selected and generated for a specific target person from slide information that is display information for the target person.
Based on the attribute information of the specific target person, the reference information for the specific target person provided information, which is the reference information for creating the specific target person provided information, is generated.
When the screen for generating the information provided by the specific target person is displayed on the display unit, the reference information for the information provided by the specific target person is also displayed in association with the display unit.
The information provided to the specific target person includes explanatory information for the specific target person and question information for the specific target person.
Based on the answer information to the question information for the specific target person, the specific target person thinking pattern information which is the thinking pattern information of the specific target person is generated.
A reference information providing method characterized in that insufficient information of explanatory information for a specific target person is generated based on the specific target person thinking pattern information and displayed on the display unit. A process of generating information provided to a specific target person by selecting it for a specific target person from slide information which is display information for the target person on a mobile terminal having a display unit and capable of communicating with a management device.
A process of generating reference information for specific target person provision information, which is reference information for creating the specific target person provided information, based on the attribute information of the specific target person, and
A reference information providing program for executing a process of displaying the reference information for the specific target person provided information in association with the display unit when the screen for generating the specific target person provided information is displayed on the display unit.
The information provided to the specific target person includes explanatory information for the specific target person and question information for the specific target person.
Based on the answer information to the question information for the specific target person, the specific target person thinking pattern information which is the thinking pattern information of the specific target person is generated.
A reference information providing program characterized in that lack information of explanatory information for a specific target person is generated based on the specific target person thinking pattern information and displayed on the display unit.

Images