JP2020042675A - Information display program, information display device, information display method, and delivery device - Google Patents

Abstract

To improve appealing power of information in advertisement content.SOLUTION: An information display program provided herein makes a computer perform: a display procedure for displaying second content over first content; and a display control procedure for activating the first content according to user manipulation and activating the second content at a speed different from that of the first content.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information display program, an information display device, an information display method, and a distribution device.

  2. Description of the Related Art Conventionally, a technique for displaying a plurality of pieces of information on an arbitrary information display device such as a smart device such as a smartphone or a tablet PC (Personal Computer), a desktop PC, or the like is known. As an example of such a technology, there is known a technology of displaying content related to an advertisement on a screen and changing a display mode of the advertisement content according to an operation from a user to generate interest in the advertisement content. I have.

Japanese Patent No. 6104437

  However, in the conventional technology, there is room for further improvement in enhancing the effect of promoting information included in the advertising content.

  The present application has been made in view of the above, and an object of the present invention is to provide an information display program, an information display device, an information display method, and a distribution device that can improve the effect of appealing information included in content. .

  An information display program according to the present application includes a display procedure for displaying a second content on a computer in a manner that the second content is superimposed on the first content. And a display control procedure for operating the second content at a different speed.

  According to an aspect of the embodiment, there is an effect that the effect of appealing information included in content can be enhanced.

FIG. 1 is a diagram illustrating an example of a display process executed by the terminal device according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of a distribution system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. FIG. 4 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. FIG. 5 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. FIG. 6 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 7 is a flowchart illustrating an example of the flow of a display process performed by the terminal device according to the embodiment. FIG. 8 is a diagram illustrating an example of a hardware configuration.

  Hereinafter, embodiments for implementing an information display program, an information display device, an information display method, and a distribution device according to the present application (hereinafter, referred to as “embodiments”) will be described in detail with reference to the drawings. The embodiment does not limit the information display program, the information display device, the information display method, and the distribution device according to the present application. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description will be omitted.

  First, an example of a display process executed by the terminal device 100 as an example of the information display device will be described with reference to FIG. In the following description, as a display process executed by the terminal device 100, when the distribution of the web content C10 as the first content and the distribution of the content C20 as the second content is received, each content C20 is displayed together with the web content C10. An example of the processing to be performed will be described.

  FIG. 1 is a first diagram illustrating an example of a display process performed by the terminal device according to the embodiment. In the example illustrated in FIG. 1, the process in which the terminal device 100 displays the web content C10 and each content C20 in the display process is described in a first state to a third state.

  In the following description, the position is a reference position when the web content C10 or the content C20 is displayed on the screen. When the web content C10 or the content C20 is displayed, the edge ( The edge of the screen) is described as the upper end of the web content C10 or the content C20. Further, among the edges generated when the web content C10 or the content C20 is displayed on the screen, the edge located at the lowermost position on the screen (the edge of the screen) is referred to as the lower edge of the web content C10 or the content C20.

  In the following description, the direction in which the upper end of the web content C10 or the content C20 is displayed on the screen of the terminal device 100 is referred to as the upward direction of the screen, and the lower end of the web content C10 or the content C20 is displayed on the screen. This direction is referred to as a screen lower direction. Further, on the screen of the terminal device 100, the direction in which the left edge (edge of the screen) of the web content C10 or the content C20 is displayed is referred to as the screen left direction, and the web content C10 or the content C20 is displayed on the screen. The direction in which the right edge (the edge of the screen) is displayed is referred to as the screen right direction.

  First, the first display process will be described with reference to FIG. The terminal device 100 is a smart device such as a smartphone or a tablet, and is a portable terminal device capable of communicating with an arbitrary server device via a wireless communication network such as 3G (Generation) or LTE (Long Term Evolution). . In addition, the terminal device 100 is a screen such as a liquid crystal display, and has a screen having a touch panel function. The user can use the finger or stylus to perform a tap operation, a slide operation, a scroll operation, or the like on the web content C10 or the content C20. Accepts various operations for. In the following description, an operation performed on an area of the screen where the web content C10 is displayed may be described as an operation on the web content C10.

  Here, it is assumed that the screen of the terminal device 100 has a rectangular screen. More specifically, it is assumed that the screen of the terminal device 100 has a vertically long screen whose vertical length is longer than the horizontal length. Further, in the following description, an example in which the terminal device 100 is used in a state where the screen is vertically long will be described. However, the embodiment is not limited to this, and the terminal device 100 is used in a state where the screen is horizontally long. You may.

  The web content C10 is, for example, a web page in which news, weather forecast, index and content of received mail, photo viewer, and other various contents are arranged, such as HTML (Hyper Text Markup Language) and XML (Extensible Markup Language). This is a web page of a so-called portal site described in.

  For example, the web content C10 is content in which news, weather forecast, index and content of received mail, photo viewer, and other various contents are arranged in an independent tile shape. The content can be updated and the like. Further, a tile in which content related to an advertisement is arranged is inserted into the web content C10 as needed. Note that the size, arrangement position, and number of arranged tiles of each tile arranged on the web content C10 may be automatically changed for each tile, or may be changed according to a user operation. The web content C10 may include an input field for inputting a search keyword, a link to another web page, and the like.

  The web content C10 is a web page optimized for a smart device, and has the same horizontal display size as the horizontal display size of the screen of the terminal device 100. The web content C10 is a web page whose display size in the vertical direction is longer than the display size in the vertical direction of the output unit 130 (for example, see FIG. 6) of the terminal device 100 (hereinafter, referred to as vertical). It is assumed that the content and the order of the content arranged in the tile are changed according to the attribute of the user of the terminal device 100, the content of the content arranged in the tile selected by the user, the input search keyword, and the like.

  The web content C10 is distributed by the content distribution server 30. For example, the terminal device 100 transmits a URL (Uniform Resource Locator) or the like to the content distribution server 30 that distributes the web content C10. In such a case, the content distribution server 30 distributes the web content C10.

  The content C20 is different from the web content C10, and is, for example, an image including a photo or text indicating a predetermined store or a transaction target. Note that the content C20 may be a moving image of any format such as a GIF (Graphics Interchange Format) moving image or an MPEG (Moving Picture Experts Group). In addition, any content can be applied to the content C20. For example, the content C20 is content related to an advertisement (hereinafter, referred to as advertisement content). More specifically, the content C20 is content relating to an advertisement for transmitting information about a predetermined product, service, brand, company, or other content to a user.

  Here, the advertisement content is not only a commercial or non-profit advertisement, but also a recruitment of volunteers, a public advertisement, a notice to the public, a part of information relating to the web content C10, and any other content. In other words, the advertisement content is not only content including so-called advertisement-related information, but also information included in the advertisement content that is of interest to the user and included in the advertisement content, or content related to the advertisement content (for example, a landing page). As long as the information is widely reported, images, moving images, characters, graphics, symbols, hyperlinks, and other arbitrary contents can be applied. That is, any content can be applied as advertising content as long as the content is intended to generate more interest than the web content C10 for the user.

  Here, in the example shown in FIG. 1, the content C20 has a display size in the horizontal direction that is the same as the size in the horizontal direction of the screen of the terminal device 100, and a display size in the vertical direction is the same The image is smaller than the size. The display size of the content C20 is not limited to this, and an image of an arbitrary size can be adopted.

  Further, a content different from the web content C10 or the content C20 may be displayed on the terminal device 100. For example, there is text data content related to the content C20.

  Here, any content is applicable as the content related to the content C20. For example, the content related to the content C20 is advertising content. More specifically, the content related to the content C20 is a content for transmitting information about the same advertisement target as the advertisement target indicated by the content C20 to the user. Note that the advertisement targets indicated by the content C20 and the content related to the content C20 need not be exactly the same. For example, the content C20 may be an image including a logo of a certain company, and the content related to the content C20 may be text such as a product name sold by the company. The content C20 is an image indicating a logo of a certain company, and the content related to the content C20 may be an image of a product sold by the company.

  That is, the content C20 and the content related to the content C20 do not have to be exactly the same content indicating the same advertisement target as long as the information to be advertised is related. Further, the content C20 and the content related to the content C20 may be different types of content. For example, one of the content C20 and the content related to the content C20 may be a moving image, and the other may be an image. In other words, the content C20 and the content related to the content C20 are arbitrary as long as at least the display size of the content related to the content C20 is smaller than the display size of the content C20 (for example, the display area is small). Content can be adopted.

  For example, the content distribution server 30 requests the advertisement distribution server 20 to distribute the content C20, and distributes an acquisition command for operating the terminal device 100 to display the content C20 together with the web content C10 (step S1). Note that such an acquisition command is realized by, for example, JavaScript (registered trademark) or Cascading Style Sheets (CSS) included in the web content C10.

  In such a case, the terminal device 100 requests the advertisement distribution server 20 to distribute the content C20 according to the acquisition command distributed from the content distribution server 30 (step S2). As a result, the advertisement distribution server 20 distributes the content C20, which is a moving image, to the terminal device 100 (Step S3). Then, the terminal device 100 displays the content C20 on the screen together with the web content C10.

  Here, the terminal device 100 executes the following display processing in order to improve the appeal effect of the information included in the content C20. First, the terminal device 100 superimposes and displays the content C20 on the web content C10. Then, the terminal device 100 operates the web content C10 according to the operation of the user, and operates the content C20 at a speed different from the speed at which the web content C10 operates.

  Hereinafter, an example of a display process performed by the terminal device 100 will be described with reference to FIG. For example, when receiving the distribution of the web content C10 and the content C20, the terminal device 100 arranges the content C20 so as to overlap the web content C10 as shown in the first state. In other words, the terminal device 100 arranges and displays the content C20 in front of the web content C10. Further, the terminal device 100 arranges and displays the content C20 in a predetermined display area W of the web content C10. In such a case, the terminal device 100 displays the content C20 such that the display size of the co-content C20 is smaller than the display area W. In addition, the terminal device 100 displays a shadow on the back of the content C20. Specifically, terminal device 100 causes content C20 and the shadow to be displayed in front of web content C10.

  Here, when the terminal device 100 receives a scroll operation on the web content C10 in the upward direction on the screen with the user's finger F10, the terminal device 100 scrolls the web content C10 and at the same time, scrolls the content at a speed different from the scroll speed of the web content C10. Scroll C20. Specifically, as shown in the second state, the terminal device 100 scrolls the content C20 at a speed (dashed arrow shown in the second state) lower than the scroll speed of the web content C10 (solid arrow shown in the second state). Let it. Note that the terminal device 100 may scroll the content C20 at a speed higher than the scroll speed of the web content C10.

  Then, as shown in the second state, as a result of operating the web content C10 and the content C20, when a part of the content C20 comes out of the display area W, the terminal device 100 displays the content C20. A range outside the area W is displayed in a state where it is superimposed on the front of the web content C10. That is, the terminal device 100 performs display such that the content C20 jumps out of the display area W. Note that the direction in which the content C20 exits the display area W is opposite to the scroll direction. In other words, the terminal device 100 moves out of the boundary (the frame indicated by the broken line) constituting the display area W from the boundary opposite to the scroll direction (upward on the screen in FIG. 1) to the outside of the display area W, The web content C10 and the content C20 are operated.

  Then, as shown in the third state, when the terminal device 100 further scrolls the web content C10 and the content C20, the range of the content C20 that exits from the display area W increases as the scroll amount increases. Then, the terminal device 100 transmits the content C20 when the range that goes out of the display area W is equal to or larger than a predetermined threshold. Note that the range to be transmitted may be the entire content C20 or a part of the content C20 that is out of the display area W. In addition, the above-mentioned threshold value that serves as a trigger for transmitting the content C20 may be arbitrary.

  In addition, the terminal device 100 operates the web content C10 and the content C20 such that an area that fits inside the display area W is wider than an area that goes outside the display area W in the content C20. Then, as shown in the fourth state, when the display area W is cut off from the screen and becomes narrower than a predetermined area, the terminal device 100 hides the content C20.

  As described above, the terminal device 100 operates the content C20 at a speed different from the speed at which the web content C10 operates, thereby attracting the user's interest to the content C20 due to the speed difference between the web content C10 and the content C20. be able to. That is, the appeal effect of the information included in the content C20 can be improved.

  Note that the terminal device 100 may vary the operations of the web content C10 and the content C20 to a degree according to the operation of the user. That is, the speed difference between the web content C10 and the content C20 may be dynamically changed according to a user operation. For example, the terminal device 100 may increase the speed difference between the web content C10 and the content C20 as the scroll operation (the moving speed of the finger F10) of the user is faster.

  Note that the various display modes described above can be realized by any mode. For example, the terminal device 100 may realize the above-described display processing by using JavaScript (registered trademark), CSS (Cascading Style Sheets), or the like distributed together with the web content C10 or the content C20.

  Here, the terminal device 100 may execute the above-described display processing according to an arbitrary operation as long as the operation is performed by the user. For example, the terminal device 100 executes a display process according to various actions performed by the user on the terminal device 100, such as when the user issues a predetermined keyword or when the user shakes the terminal device. You may.

  For example, the terminal device 100 specifies a state of the terminal device 100 and a state around the terminal device 100 by using a microphone and various sensors, and when the specified state satisfies a predetermined condition, the user can use the terminal device 100. It is estimated that a predetermined action has been performed on 100. Then, when it is estimated that the user has performed a predetermined action on the terminal device 100, the terminal device 100 may start the display process.

  For example, the terminal device 100 superimposes and displays a character string indicating a predetermined condition on the web content C10 or the content C20, and when the state of the terminal device 100 or the state around the terminal device 100 satisfies the predetermined condition, What is necessary is just to start the display processing which was performed. That is, when it can be estimated from the content of the operation that the user is interested in the web content C10, the terminal device 100 may start the change process according to an arbitrary operation.

  Although the description is omitted above, the terminal device 100 can realize the above-described display processing by an arbitrary method. For example, the terminal device 100 may realize the above-described display process by downloading an application that causes the terminal device 100 to execute the above-described display process in advance and activating the application at an arbitrary timing.

  In addition, the terminal device 100 receives distribution of control information that causes a general-purpose program, such as a web browser, to execute the above-described display processing at the same time as distribution of the web content C10 or the content C20. Then, the terminal device 100 may perform the above-described display processing according to the control information.

  Further, the terminal device 100 may acquire, as control information, an application that implements the above-described display processing or an application that implements the above-described display processing itself according to the above-described control information. For example, the terminal device 100 downloads an application that implements the above-described display processing in accordance with a user operation, and installs the application in its own device. When started, the application acquires the web content C10 and the content C20 in response to an operation from the user, and controls the terminal device 100 to realize the above-described display processing. Here, in order to realize the above-described display processing, the application may receive distribution of control information or may include the distribution in advance in the application program.

  Hereinafter, the terminal device 100 that realizes the above-described display processing will be described. First, the configuration of the distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of a distribution system according to the embodiment. As shown in FIG. 2, the distribution system 1 includes a terminal device 100, an advertiser terminal 10, an advertisement distribution server 20, and a content distribution server 30. The terminal device 100, the advertiser terminal 10, the advertisement distribution server 20, and the content distribution server 30 are communicably connected via a network N by wire or wirelessly. The distribution system 1 shown in FIG. 2 includes a plurality of terminal devices 100, a plurality of advertiser terminals 10, a plurality of advertisement distribution servers 20, and a plurality of content distribution servers 30. Good.

  The terminal device 100 acquires the web content C10 from the content distribution server 30 according to an operation by the user, and if the web content C10 includes an acquisition command for requesting the acquisition of the content C20, the terminal device 100 transmits the content C20 to the advertisement distribution server. 20. In addition, when receiving the distribution of the control information for realizing the above-described display processing from the advertisement distribution server 20, the terminal device 100 operates according to the control information and realizes the display processing.

  The advertiser terminal 10 is an information processing device used by an advertiser. For example, the advertiser terminal 10 is a desktop PC, a notebook PC, a tablet terminal, a mobile phone, a PDA, or the like. The advertiser terminal 10 submits to the advertisement distribution server 20 as advertisement content such as the content C20 according to an operation by the advertiser. For example, the advertiser terminal 10 submits the content C20 to the advertisement distribution server 20 as the advertisement content.

  In addition, the advertiser terminal 10 displays, as the content C20, an image to be advertised, a 3D model of a plurality of components constituting the advertiser, a character string displayed when any of the 3D models is displayed, A character string displayed when the 3D model is displayed, a URL (Uniform Resource Locator) for acquiring a landing page, and the like are submitted to the advertisement distribution server 20. For example, the advertiser registers the content C20 via the advertiser terminal 10.

  Further, the advertiser may request the agency to submit the advertisement content. In this case, the agency submits the advertisement content to the advertisement distribution server 20. In the following, the notation “advertiser” is a concept including not only the advertiser but also the agency, and the notation such as “advertiser terminal” indicates not only the advertiser terminal 10 but also the agency device used by the agency. It is assumed that the concept includes.

  The advertisement distribution server 20 is a server device that distributes advertisement content submitted from the advertiser terminal 10. For example, when receiving the distribution request of the advertising content from the terminal device 100, the advertisement distribution server 20 performs matching between the user and the advertising content based on the location of the terminal device 100, the attribute of the user, and the like. Is delivered to the terminal device 100. In addition, the advertisement distribution server 20 distributes control information for implementing the above-described display processing to the terminal device 100 together with the content C20 that is the advertisement content. This control information is described in, for example, a script language such as JavaScript (registered trademark) or CSS.

  The content distribution server 30 is a web server or the like that distributes the web content C10 to the terminal device 100. For example, the content distribution server 30 can be used as a portal site, news site, auction site, weather forecast site, shopping site, finance (stock price) site, route search site, map providing site, travel site, restaurant introduction site, web blog, etc. The web content C10 in which various kinds of related information are arranged in a tile shape is distributed to the terminal device 100. In addition, the content distribution server 30 may be a server that distributes a web page such as a portal site in which various information is arranged.

  Here, the web content C10 distributed by the content distribution server 30 includes an acquisition command for instructing to acquire the advertisement content from the advertisement distribution server 20. For example, in an HTML file or the like forming the web content C10, a URL of the advertisement distribution server 20, various scripts for acquiring the advertisement content, arranging the display in the display area, and displaying the same are described as an acquisition command. In this case, the terminal device 100 acquires the content C20 as the advertisement content from the advertisement distribution server 20 by accessing the URL described in the HTML file or the like.

  Note that various data distributed from the content distribution server 30 to the terminal device 100 are actually HTML files and images forming a web page, moving images displayed together with the web content C10, and the like. Further, the display area may be described as a predetermined display area in an HTML file or the like forming the web content C10, and may be distributed, for example, as one of tiles. As described above, when the display area is distributed as one of the tiles, the acquisition command for acquiring the advertisement content to be displayed in the display area is distributed to the terminal device 100 together with the distribution of the display area. .

  Next, the configuration of the advertisement distribution server 20 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. As shown in FIG. 3, the advertisement distribution server 20 has a communication unit 21, a storage unit 22, and a control unit 23.

  The communication unit 21 is realized by, for example, a NIC (Network Interface Card) or the like. The communication unit 21 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the terminal device 100, the advertiser terminal 10, and the content distribution server 30.

  The storage unit 22 is realized by a semiconductor memory element such as a random access memory (RAM) or a flash memory, or a storage device such as a hard disk or an optical disk. In addition, the storage unit 22 stores an advertisement database 24 which is a database in which various types of information regarding the advertisement content submitted from the advertiser terminal 10 are stored.

  Here, FIG. 4 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. In the example shown in FIG. 4, the advertisement database 24 has items such as an advertiser ID, advertisement content, the number of impressions, the number of guaranteed impressions, and the price. The advertisement database 24 may further store information for performing matching between the content and the user, and information such as CTR (Click Through Rate).

  “Advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 10. The “advertisement content” indicates the content submitted from the advertiser terminal 10, that is, the content related to the advertisement such as the content C20. Although FIG. 4 shows an example in which conceptual information such as “C20” is stored in “advertisement content”, in actuality, a URL where an individual object for transmitting common information to a user is located , Or a file path name indicating the storage location.

  In the advertisement database 24, as the advertisement content, in addition to the content C20, a display instruction instructing execution of the above-described display processing is registered. Such a display instruction includes, for example, changing the display mode of the content C20 in what position the content C20 is to be arranged and displayed on the initial screen, what operation is to be performed as a trigger to perform the display process, and in what mode. Information indicating the mode of display processing, such as whether or not to perform, is included for each advertisement target configured by the object. In addition, it is assumed that, for example, when the advertiser registers the advertisement content, an arbitrary setting is performed by the advertiser.

  “Impression count” indicates the number of times the advertisement content has been displayed. More specifically, the “number of impressions” indicates the number of times the content C20 has been displayed, and the like. The “guaranteed number of impressions” indicates the number of times the advertising content is guaranteed for the consideration. Further, “compensation” indicates a reward paid by the advertiser when the advertisement content is displayed by the “guaranteed number of impressions”. That is, the advertisement distribution server 20 is a server that distributes the content related to the advertisement in the impression guarantee type.

  That is, FIG. 4 illustrates an example in which the advertiser identified by the advertiser ID “B10” submits the content C20 as the advertising content. FIG. 4 illustrates an example in which the number of impressions of the content C20 is “10000”, the number of guaranteed impressions is “20,000”, and the charge amount when the content C20 is displayed by the number of guaranteed impressions is “aaa”. Is shown.

  In the case of distributing the content related to the advertisement in a click charge format in which the advertisement is charged every time the advertisement content is selected, the advertisement database 24 stores the number of times the content is selected and the charge amount when the content is selected. Etc. are registered. Further, when the distribution request is received, the advertisement content is selected in a bid format, and when the selected advertisement content is distributed, the advertisement fee is set in the advertisement database 24 as a reward per impression. A bid price, CTR, and the like are registered.

  Returning to FIG. 3, the description will be continued. The control unit 23 is realized by, for example, executing various programs stored in a storage device inside the advertisement distribution server 20 using a RAM as a work area by a CPU (Central Processing Unit) or an MPU (Micro Processing Unit). Is done. The control unit 23 is realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

  As illustrated in FIG. 3, the control unit 23 includes an input reception unit 25, a request reception unit 26, an advertisement selection unit 27, and a distribution unit 28, and performs functions and operations of information processing described below. Realize or execute. Note that the internal configuration of the control unit 23 is not limited to the configuration illustrated in FIG. 3 and may be another configuration as long as the configuration performs information processing described below. Further, the connection relationship between the processing units included in the control unit 23 is not limited to the connection relationship illustrated in FIG. 3 and may be another connection relationship.

  The submission accepting unit 25 accepts, from the advertiser terminal 10, a submission of a content C20, which is an advertising content, and an instruction to display the content, together with the designation of the consideration. In such a case, the submission receiving unit 25 registers the content C20, the display instruction, the advertiser ID, and the value of the received consideration in the advertisement database 24 in association with each other.

  The request receiving unit 26 receives an advertisement content acquisition request from the terminal device 100. For example, the request receiving unit 26 receives an HTTP request as an advertisement content acquisition request.

  The advertisement selecting unit 27 selects, from the advertisement database 24, the advertisement content that is a distribution candidate when the request receiving unit 26 receives the request to acquire the advertising content. For example, the advertisement selecting unit 27 performs matching of the advertisement content to be distributed from the advertisement content registered in the advertisement database 24 based on the position of the terminal device 100 and the attribute of the user.

  In such matching, the advertisement content is selected such that the number of impressions is larger than the guaranteed number of impressions. For example, the advertisement selecting unit 27 preferentially selects the advertisement content having the largest difference between the guaranteed number of impressions and the number of impressions. Note that the advertisement selecting unit 27 may preferentially select advertisement content having a high bid price or CTR or advertisement content having both a high bid price and CTR.

  When the web page is a search page, the advertisement selection unit 27 may use an advertisement delivery method called a search-linked advertisement that extracts advertisement content that matches a search keyword specified in the search page. In addition, the advertisement selecting unit 27 may use an advertisement distribution method called targeted distribution for extracting advertisement content that matches user attribute information (a psychographic attribute, a demographic attribute, and the like). After that, the advertisement selection unit 27 outputs the advertisement content selected as the distribution target to the distribution unit 28.

  The distribution unit 28 distributes the control information to the terminal device 100 together with the advertisement content selected by the advertisement selection unit 27. Specifically, upon receiving the advertisement content selected by the advertisement selection unit 27, the distribution unit 28 extracts a display instruction included in the received advertisement content. Then, the distribution unit 28 generates control information for causing the terminal device 100 to execute a display process of the content indicated by the extracted display instruction. After that, the distribution unit 28 distributes the generated control information and the advertising content to the terminal device 100.

  Next, the configuration of the content distribution server 30 according to the embodiment will be described with reference to FIG. FIG. 5 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. As shown in FIG. 5, the content distribution server 30 includes a communication unit 31, a content storage unit 32, and a control unit 33.

  The communication unit 31 is realized by, for example, an NIC. The communication unit 31 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the terminal device 100 and the advertisement distribution server 20.

  The content storage unit 32 is realized by, for example, a semiconductor memory device such as a RAM and a flash memory, or a storage device such as a hard disk and an optical disk. Then, the content storage unit 32 stores a web page as an example of the content. For example, the content storage unit 32 stores an HTML file forming a web page, and a still image or a moving image displayed on the web page.

  The control unit 33 is realized by, for example, executing various programs (corresponding to an example of a distribution program) stored in a storage device inside the content distribution server 30 using a RAM as a work area by a CPU, an MPU, or the like. . The control unit 33 is realized by, for example, an integrated circuit such as an ASIC or an FPGA.

  As illustrated in FIG. 5, the control unit 33 includes a reception unit 34 and a distribution unit 35, and implements or executes functions and operations of information processing described below. Note that the internal configuration of the control unit 33 is not limited to the configuration illustrated in FIG. 5 and may be another configuration as long as the configuration performs information processing described below. In addition, the connection relationship between the processing units included in the control unit 33 is not limited to the connection relationship illustrated in FIG. 5 and may be another connection relationship.

  The receiving unit 34 receives a web page acquisition request from the terminal device 100. For example, the receiving unit 34 receives an HTTP request as a web page acquisition request.

  The distribution unit 35 distributes the web page to the terminal device 100 when the reception unit 34 receives the web page acquisition request. Specifically, the distribution unit 35 acquires the acquisition request target web page from the content storage unit 32 from the content storage unit 32, and distributes the acquired web page to the terminal device 100. In such a case, upon receiving the web content C10, the terminal device 100 transmits a distribution request of the advertisement content to the advertisement distribution server 20, and displays the received advertisement content as a response. Then, the terminal device 100 executes a display process of changing the advertisement content according to the operation of the user.

  Next, the configuration of the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram illustrating a configuration example of the terminal device according to the embodiment. As shown in FIG. 6, the terminal device 100 includes a communication unit 110, an input unit 120, an output unit 130, a physical sensor 140, and a control unit 150.

  The communication unit 110 is realized by, for example, an NIC or the like. The communication unit 110 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the advertisement distribution server 20 and the content distribution server 30.

  The input unit 120 is an input device that receives various operations from a user. For example, the input unit 120 is realized by a keyboard, a mouse, operation keys, and the like. The output unit 130 is a display device for displaying various information, that is, a screen. For example, the output unit 130 is realized by a liquid crystal display or the like. When a touch panel is used for the terminal device 100, the input unit 120 and the output unit 130 are integrated. In the following description, the output unit 130 may be described as a screen.

  The physical sensor 140 is a sensor that detects the physical state of the terminal device 100. For example, the physical sensor 140 is a gyro sensor that measures the inclination of the terminal device 100 in three axial directions. Note that the physical sensor 140 is not limited to a gyro sensor, and any sensor such as an acceleration sensor, a temperature sensor, a volume sensor, and a brightness sensor can be used.

  The control unit 150 is realized by, for example, executing various programs (corresponding to an example of an information display program) stored in a storage device inside the terminal device 100 using a RAM as a work area by a CPU, an MPU, or the like. . For example, these various programs correspond to application programs called web browsers. The control unit 150 is realized by, for example, an integrated circuit such as an ASIC or an FPGA.

  As illustrated in FIG. 6, the control unit 150 includes a request unit 151, an operation control unit 152, and a display processing unit 153, and implements or executes the functions and operations of information processing described below. Note that the internal configuration of the control unit 150 is not limited to the configuration illustrated in FIG. 6 and may be another configuration as long as the configuration performs information processing described below. In addition, the connection relationship between the processing units included in the control unit 150 is not limited to the connection relationship illustrated in FIG. 6 and may be another connection relationship.

  When receiving the URL of the web content C10 from the operation control unit 152, the request unit 151 transmits a request to acquire the web content C10 indicated by the received URL to the content distribution server 30. In addition, when the acquisition instruction is included in the web content C10 received from the content distribution server 30, the request unit 151 transmits an advertisement content acquisition request to the advertisement distribution server 20.

  The operation control unit 152 performs various controls in accordance with a user operation received via the input unit 120. For example, when the user performs a display operation of the web content C10 on the input unit 120, the operation control unit 152 outputs the URL of the web content C10 to be displayed to the request unit 151. Further, the operation control unit 152 outputs the content of the user's operation such as the scroll operation and the tap operation received via the input unit 120 to the display processing unit 153.

  The display processing unit 153 displays the received web page and advertisement content on the output unit 130, and performs the above-described display processing. For example, as illustrated in FIG. 6, the display processing unit 153 executes the acquisition command distributed along with the web content C10 and the control information distributed along with the advertisement content, so that the control unit 150 executes the acquisition It operates as the unit 155 and the display control unit 156 to execute display processing. The acquisition unit 154, the display unit 155, and the display control unit 156 are realized by, for example, the CPU or the MPU executing control information using the RAM as a work area.

  The acquisition unit 154 acquires the web content C10 and the content C20 (hereinafter, may be collectively referred to as “each web content C10, C20”). For example, when acquiring the web content C10, the acquiring unit 154 acquires the content C20 from the advertisement distribution server 20 according to the acquisition instruction of the web content C10. More specifically, the acquisition unit 154 acquires the content including text and the content related to the content C20 having a smaller display size than the content C20, together with the content C20 including the image.

  The display unit 155 displays the web content C10 and the content C20 related to the advertisement. For example, on the initial screen, the display unit 155 arranges and displays the web content C10 at the upper end of the screen and displays the content C20 in a predetermined display area W of the web content C10.

  Then, under the control of the display control unit 156, the display unit 155 operates the web content C10 in accordance with the operation of the user, and operates the content C20 at a speed different from the speed at which the web content C10 operates. For example, the display unit 155 displays the web content C10 and the content C20 in the display mode illustrated in FIG.

  For example, the display unit 155 displays the web content C10 so as to be scrollable in a predetermined direction (for example, the longitudinal direction of the terminal device 100). The display unit 155 also arranges the content C20 so as to overlap the web content C10. In other words, the display unit 155 arranges and displays the content C20 in front of the web content C10. The display unit 155 arranges and displays the content C20 in a predetermined display area W of the web content C10. In such a case, the display unit 155 displays the content C20 such that the display size of the content C20 is smaller than the display area W.

  The display control unit 156 controls the display unit 155 to execute the above-described display processing. For example, the display control unit 156 displays a shadow on the back of the content C20. Specifically, the display control unit 156 causes the content C20 and the shadow to be displayed in front of the web content C10. Then, the display control unit 156 operates the web content C10 according to the operation of the user, and operates the content C20 at a speed different from the speed at which the web content C10 operates. For example, when a scroll operation on the web content C10 is received by the user's finger F10, the display control unit 156 scrolls the web content C10 and scrolls the content C20 at a speed different from the scroll speed of the web content C10. Specifically, the display control unit 156 scrolls the content C20 at a speed lower than the scroll speed of the web content C10. The display control unit 156 may scroll the content C20 at a speed higher than the scroll speed of the web content C10.

  In addition, as a result of operating the web content C10 and the content C20, when a part of the content C20 comes out of the display area W, the display control unit 156 comes out of the content C20 outside the display area W. The range is displayed in a state of being superimposed on the front of the web content C10. That is, the display control unit 156 performs display such that the content C20 jumps out of the display area W. Note that the direction in which the content C20 exits the display area W is opposite to the scroll direction. In other words, the display control unit 156 operates the web content C10 and the content C20 so that the boundary that is opposite to the scroll direction out of the boundaries configuring the display area W is outside the display area W.

  In addition, the display control unit 156 increases the range of the content C20 that exits the display area W as the scroll amount of scrolling the web content C10 and the content C20 increases. Then, the display control unit 156 transmits the content C20 when the range that goes out of the display area W is equal to or larger than a predetermined threshold. Note that the range to be transmitted may be the entire content C20 or a part of the content C20 that is out of the display area W. In addition, the above-mentioned threshold value that serves as a trigger for transmitting the content C20 may be arbitrary.

  In addition, the display control unit 156 operates the web content C10 and the content C20 such that an area that fits inside the display area W is wider than an area that goes outside the display area W in the content C20. Then, the terminal device 100 hides the content C20 when the display area W is cut off from the screen and becomes smaller than a predetermined area by scrolling the web content C10.

  Note that the display control unit 156 may cause the operations of the web content C10 and the content C20 to differ depending on the operation of the user. That is, the speed difference between the web content C10 and the content C20 may be dynamically changed according to a user operation. For example, the display control unit 156 may increase the speed difference between the web content C10 and the content C20 as the user performs a faster scroll operation (movement speed of the finger F10).

  Note that the display control unit 156 may change the display area of the web content C10 and the size of the display area of the content C20 in an arbitrary manner in order to realize the various display processes described above. Alternatively, the display mode of the content related to the content C20 may be changed. Such various changes can be arbitrarily set by, for example, control information distributed together with the content C20.

  Next, a procedure of a display process executed by the terminal device 100 that has executed the control information will be described with reference to FIG. FIG. 7 is a flowchart illustrating an example of the flow of a display process performed by the terminal device according to the embodiment.

  In the example shown in FIG. 7, the content C20 is described as an advertisement content. For example, the terminal device 100 requests distribution of the web content C10 to the content distribution server 30 in response to a user operation, and receives the web content C10 from the content distribution server 30 (step S101). In such a case, the terminal device 100 displays the web content C10 on the entire screen (Step S102). Then, if the obtained web content C10 includes an acquisition command, the terminal device 100 transmits a request (distribution request) for the advertisement content to the advertisement distribution server 20 (step S103).

  Here, the terminal device 100 determines whether or not the advertisement content has been received (Step S104). If the terminal device 100 determines that the advertisement content has not been received (step S104: No), the terminal device 100 executes step S104 again.

  Further, when the terminal device 100 receives the advertisement content (Step S104: Yes), the terminal device 100 arranges and displays the advertisement content in a predetermined display area W of the web content C10 (Step S105).

  Subsequently, the terminal device 100 displays a shadow on the advertisement content (Step S106). Subsequently, the terminal device 100 determines whether a scroll operation has been performed on the web content C10 by the user (step S107). If the scroll operation has been performed (step S107: Yes), the speed is lower than the scroll speed of the web content C10. Scrolls the advertisement content (step S108).

  Subsequently, as a result of operating the web content C10 and the content C20, the terminal device 100 determines whether or not the content C20 has gone out of the display area W (step S109). If the content C20 has come out (step S109: Yes), The advertisement content is transmitted (step S110). Further, when the content C20 does not come out of the display area W (Step S109: No), the terminal device 100 executes Step S107.

  Further, in step S107, when the scroll operation is not performed (step S107: No), the terminal device 100 determines whether a page transition operation for changing the displayed web content C10 is performed (step S111). Is performed (Step S111: Yes), the page to be displayed is changed (Step S112), and the process ends. In addition, when the page transition operation is not performed (Step S111: No), the terminal device 100 executes Step S107.

  In the above, an example of the display processing by the terminal device 100 has been described using the display mode illustrated in FIG. However, embodiments are not limited to this. Hereinafter, a modified example of the display processing executed by the terminal device 100 will be described. The display processing described below is realized by, for example, processing performed by the acquisition unit 154, the display unit 155, and the display control unit 156, but embodiments are not limited thereto.

  For example, the terminal device 100 may display another content instead of the web content C10. Further, the content C20 is not limited to the content related to the advertisement. For example, the terminal device 100 may display arbitrary contents C10 and C20 including character strings, patterns, images, moving images, and the like other than the advertisement by the above-described display processing. Further, the terminal device 100 may display contents C10 and C20 including a game or the like, or may display contents C10 and C20 including a so-called playable advertisement. In addition, the terminal device 100 may display the contents C10 and C20 including sound. Note that the character strings, patterns, images, moving images, games, sounds, and the like included in the contents C10 and C20 are not limited to those related to the advertisement.

  When displaying the content C10, which is a game content, instead of the content C10, the terminal device 100 may display auxiliary content such as a game menu or a tutorial as the content C20. In addition, the terminal device 100 may execute the above-described display processing when displaying a web page in an interactive format created by a technique such as flash or CSS when executing a game.

  In addition, the terminal device 100 may display the content C20 together with SNS (Social Networking Service) content, a messenger application screen, a camera application screen, and any other content, and execute the above-described display processing. In addition, the terminal device 100 may display an arbitrary content such as a game, a map, a music playback screen, or a video playback screen, in addition to the web content C10.

  Further, the content C20 may be distributed by the same server as the server that distributed the web content C10, or may be distributed from different servers. That is, when the above-described display processing is executed, any mode can be adopted as a mode of the process of distributing the web content C10 or the content C20.

  The above-described terminal device 100 has performed the above-described display processing using the control information distributed by the advertisement distribution server 20 together with the content C20. However, embodiments are not limited to this. For example, the terminal device 100 receives the above-described control information from the content distribution server 30 together with the web content C10, and receives a control instruction from the advertisement distribution server 20 together with the content C20. Then, the terminal device 100 may execute the control information received from the content distribution server 30 and execute the display process according to the received control instruction.

  Further, the terminal device 100 may download the application that causes the terminal device 100 to execute the above-described display processing and the like, and execute the application to implement the above-described processing.

  In the above-described embodiment, the example in which the distribution system 1 includes the advertisement distribution server 20 and the content distribution server 30 has been described. However, the advertisement distribution server 20 and the content distribution server 30 are formed as one device. Is also good. In this case, the advertisement distribution server 20 illustrated in FIG. 3 includes, for example, the content storage unit 32, the reception unit 34, and the distribution unit 35 illustrated in FIG. Then, when receiving an acquisition request for a web page from the terminal device 100, the advertisement distribution server 20 distributes a web page that does not include an acquisition command to the terminal device 100 together with the advertisement content.

  Further, in the above embodiment, an example in which the content C20 is distributed from the advertisement distribution server 20 to the terminal device 100 has been described, but the content distribution server 30 may acquire the content C20 from the advertisement distribution server 20. In this case, the request receiving unit 26 of the advertisement distribution server 20 receives an acquisition request for the content C20 from the content distribution server 30. The advertisement distribution server 20 distributes the content C20 to the content distribution server 30. In addition, the content distribution server 30 may distribute a web page that does not include an acquisition command to the terminal device 100 together with the content C20 acquired from the advertisement distribution server 20, and implement the above-described display processing.

  Here, the terminal device 100 may take various logs related to the content C20. For example, the terminal device 100 determines whether the content C20 and the content related to the content C20 are displayed, whether the display mode of the content C20 is changed, and whether the content related to the content C20 is displayed, and the display area of the content C20. Of the display area of the web content C10, how much the display size of the display area of the web content C10 has been enlarged, how the scroll operation has been performed, whether or not the slide operation or the tap operation has been performed on the content C20, and the like. You may take a log to show.

  In addition, after changing the size of the display area of the content C20, the terminal device 100 acquires a log indicating whether or not the display has been returned to the initial screen, whether or not an operation to cancel the display of the content C20 has been performed, and the like. You may. Further, the terminal device 100 may acquire a log indicating whether the content C20 has been displayed a plurality of times. For example, after the content related to the content C20 is displayed, the terminal device 100 may obtain a log indicating whether or not the screen has been updated and the content C20 has been displayed again. Further, the terminal device 100 may acquire a log indicating whether or not the content C20 is displayed a plurality of times by repeatedly performing the scroll operation.

  For example, if the user continues to display the content C20 without performing a scroll operation from the initial display, the terminal device 100 may obtain a log indicating that the user has interest in the content C20. Good. On the other hand, when the content related to the content C20 is displayed on the screen, or when the user performs various operations on the content related to the content C20, the terminal device 100 acquires a log indicating the fact. You may.

  The log acquired by the terminal device 100 in this manner is a log useful for updating the number of impressions and CTR of the content C20, charging processing for displaying the content C20 and the like, and reporting an advertising effect to an advertiser. For example, when the display area of the content C20 is reduced and expanded a plurality of times as a result of the display processing, it is predicted that the user has shown an interest in the content C20.

  For this reason, a log indicating the number of times and the display time of the content C20 and each object, the number of times of change, the number of times of cancellation, and the like can be an index of whether or not the user is interested in the content C20. In addition, the number of times the content C20 is displayed, the number of times the scroll operation is repeated, and the like can be an index indicating the degree of recognition of the user for the advertisement.

  Therefore, the advertisement distribution server 20 may update the number of impressions, change the billing amount, and the like, using each acquired log. For example, the advertisement distribution server 20 may change the billing amount according to the number of display times, the display time, the operation content, and the like of the content C20.

  Further, the log acquired by the terminal device 100 may be used for changing the content arranged on the landing page. For example, the terminal device 100 may acquire the same landing page and change the content to be arranged on the landing page according to a log until the landing page is displayed.

  In addition, the terminal device 100 described above may transmit to the advertisement distribution server 20 a record indicating how much the user has operated the terminal device 100 in the display mode described above. Specifically, the terminal device 100 displays the content and the number of scroll operations when the content C20 is displayed, the user's selection operation, the number and position of the user selecting the content related to the content C20, and the user. The position where the scroll operation is stopped is recorded.

  Further, the terminal device 100 transmits a transmission operation (for example, to SNS) from the terminal device 100 with respect to information specifying the content C20 such as the number of scroll operations, the number of reloads, the content of the above-described display processing, or the content of the content C20. And various operations performed by the user on the terminal device 100 can also be recorded. Then, the terminal device 100 transmits information on the operation history to the advertisement distribution server 20.

  In such a case, the advertisement distribution server 20 totals information on the operation history distributed from the terminal device 100, and further acquires information obtained by analyzing the information. For example, the advertisement distribution server 20 may determine whether the content C20 is distributed together with the control information and the case where the content C20 is not distributed, including the number of scroll operations, the number of times display processing is performed, the type of the displayed landing page and the landing page. Information such as the type of the arranged content and an index of the advertising effect such as CTR are obtained. In addition, the advertisement distribution server 20 acquires information indicating the displayed object, the displayed advertisement target, the selected advertisement target, and the like.

  Here, the history of the operations performed on the web content C10 when the content C20 is distributed together with the control information can be an index indicating the advertising effect. That is, in the web content C10 in which the content C20 accompanied by the control information according to the embodiment is displayed, the content C20 is displayed by a user operation, the display mode is changed, or a landing page of the content C20 is displayed. Not only that, but the operation history itself indicating how much the user has performed an operation on the web content C10 (that is, how much the user has changed the display mode of the screen) is stored in the content C20 of the user. It is an indicator of interest.

  For example, the advertisement distribution server 20 compares the content of the scroll operation, the number of scroll operations, the number of taps, whether or not the content C20 is displayed, the number of times the display is returned to the initial state, and the like. When the content C20 with information is displayed, information to be widely transmitted by the content C20, that is, an index indicating how much interest in the advertisement has been generated can be provided.

  Therefore, the advertisement distribution server 20 transmits the information regarding the operation history of the terminal device 100 to the advertiser terminal 10 to generate a report indicating an index of an advertisement effect on the web content C10 on which the content C20 according to the embodiment is displayed. be able to. In addition, the advertisement distribution server 20 may directly transmit the information and the log regarding the operation history of the terminal device 100 to the advertiser terminal 10.

  Accordingly, the advertisement distribution server 20 can indicate to the advertiser the usefulness of the display mode of the content C20 accompanied by the control information according to the embodiment in the terminal device 100.

  Further, of the processes described in the above embodiment, all or a part of the processes described as being performed automatically can be manually performed, or the processes described as being performed manually can be performed. All or part can be performed automatically by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each drawing is not limited to the information shown.

  Each component of each device illustrated is a functional concept, and does not necessarily need to be physically configured as illustrated. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or a part thereof may be functionally or physically distributed / arranged in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

  In addition, the embodiments described above can be appropriately combined within a range that does not contradict processing contents.

  Further, the terminal device 100 according to the above-described embodiment is realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 8 is a diagram illustrating an example of a hardware configuration. The computer 1000 is connected to an output device 1010 and an input device 1020, and a form in which a computing device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected by a bus 1090. Having.

  The arithmetic device 1030 operates based on a program stored in the primary storage device 1040 or the secondary storage device 1050, a program read from the input device 1020, and the like, and executes various processes. The primary storage device 1040 is a memory device such as a RAM that temporarily stores data used by the arithmetic device 1030 for various calculations. The secondary storage device 1050 is a storage device in which data used by the arithmetic device 1030 for various calculations and various databases are registered, and is realized by a ROM (Read Only Memory), an HDD, a flash memory, or the like.

  The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various types of information such as a monitor and a printer. For example, a USB (Universal Serial Bus), a DVI (Digital Visual Interface), It is realized by a connector of a standard such as HDMI (registered trademark) (High Definition Multimedia Interface). The input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, and a scanner, and is realized by, for example, a USB.

  The input device 1020 includes, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), and a tape. A device for reading information from a medium, a magnetic recording medium, a semiconductor memory, or the like may be used. Further, the input device 1020 may be an external storage medium such as a USB memory.

  The network IF 1080 receives data from another device via the network N and sends the data to the arithmetic device 1030, and transmits the data generated by the arithmetic device 1030 to the other device via the network N.

  The arithmetic device 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic device 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

  For example, when the computer 1000 functions as the terminal device 100, the arithmetic device 1030 of the computer 1000 implements the function of the control unit 150 by executing a program loaded on the primary storage device 1040.

  As described above, the terminal device 100 superimposes and displays the content C20 on the web content C10. In addition, the terminal device 100 arranges and displays the content C20 in a predetermined display area of the web content C10. In addition, the terminal device 100 displays the content C20 whose display size is smaller than the display area. Then, the terminal device 100 operates the web content C10 according to the operation of the user, and operates the content C20 at a speed different from the speed at which the web content C10 operates. As described above, the terminal device 100 operates the content C20 at a speed different from the speed at which the web content C10 operates, thereby attracting the user's interest to the content C20 due to the speed difference between the web content C10 and the content C20. be able to. That is, the appeal effect of the information included in the content C20 can be improved.

  In addition, the terminal device 100 scrolls the web content C10 according to a user operation, and scrolls the content C20 at a speed different from the scroll speed of the web content C10. For example, the terminal device 100 scrolls the content C20 at a speed higher or lower than the scroll speed of the web content C10. Thus, the interest of the user can be attracted to the content C20 by the difference in the scroll speed between the web content C10 and the content C20. That is, the appeal effect of the information included in the content C20 can be improved.

  In addition, as a result of operating the web content C10 and the content C20, when a part of the content C20 comes out of the display area W, the terminal device 100 outputs the range of the content C20 outside the display area W. Is displayed in a state of being superimposed on the front of the web content C10. Thereby, the state where the speeds of the web content C10 and the content C20 are different can be visually expressed, so that the user's interest can be attracted to the content C20. That is, the appeal effect of the information included in the content C20 can be improved.

  In addition, the terminal device 100 operates the web content C10 and the content C20 such that an area of the content C20 that fits inside the display area is wider than an area that goes outside the display area. Thereby, it is possible to prevent the web content C10 from being difficult to see due to the content C20 coming out of the display area W.

  In addition, when a scroll operation is performed on the web content C10, the terminal device 100 transmits the web content C10 to the outside of the display area W from a boundary opposite to the scroll direction among the boundaries configuring the display area W. Operate the content C20. Thus, the state in which the content C20 is delayed with respect to the operation of the web content C10 can be visually expressed, so that the user's interest can be attracted to the content C20. That is, the appeal effect of the information included in the content C20 can be improved.

  Further, when the content C20 goes outside the display area, the terminal device 100 transmits the content C20. For example, when a part of the content C20 goes out of the display area, the terminal device 100 transmits a part of the content C20 or the entire content C20. Thereby, it is possible to prevent the web content C10 from becoming invisible due to the content C20 jumping out of the display area W.

  In addition, the terminal device 100 displays a shadow on the back of the content C20. Thus, the content C20 appears to be floating from the web content C10, so that the user's interest can be attracted to the content C20. That is, the appeal effect of the information included in the content C20 can be improved.

  In addition, the terminal device 100 changes the operations of the web content C10 and the content C20 to a degree according to the operation of the user. Thus, the operations of the web content C10 and the content C20 can be made different according to the degree of the operation of the user, and the effect of appealing the information of the content C20 can be improved.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, It is possible to implement the invention in other forms with improvements.

  Further, the “section (section, module, unit)” described above can be read as “means”, “circuit”, or the like. For example, the distribution unit can be read as a distribution unit or a distribution circuit.

Reference Signs List 1 distribution system 10 advertiser terminal 20 advertisement distribution server 21, 31, 110 communication unit 22 storage unit 23, 33, 150 control unit 24 advertisement database 25 submission reception unit 26 request reception unit 27 advertisement selection unit 28 distribution unit 30 content distribution Server 32 content storage unit 34 reception unit 35 distribution unit 100 terminal device 120 input unit 130 output unit 140 physical sensor 151 request unit 152 operation control unit 153 display processing unit 154 acquisition unit 155 display unit 156 display control unit

Claims (16)

A display procedure for displaying the second content on the first content on the computer,
Operating the first content in response to a user operation, and performing a display control procedure of operating the second content at a speed different from the speed at which the first content operates. program. The display control procedure includes:
The information display program according to claim 1, wherein the first content is scrolled in accordance with an operation of the user, and the second content is scrolled at a speed different from a scroll speed of the first content. . The display control procedure includes:
The information display program according to claim 2, wherein the second content is scrolled at a speed higher than a scroll speed of the first content. The display control procedure includes:
The information display program according to claim 2, wherein the second content is scrolled at a speed lower than a scroll speed of the first content. The display procedure includes:
The information display program according to any one of claims 1 to 4, wherein the second content is arranged and displayed in a predetermined display area of the first content. The display procedure includes:
The information display program according to claim 5, wherein the second content having a display size smaller than the predetermined display area is displayed. The display control procedure includes:
As a result of operating the first content and the second content, if a part of the second content comes out of the predetermined display area, the second content may be outside the predetermined display area. The information display program according to claim 5, wherein the information display area is displayed in a state where it is superimposed on the front of the first content. The display control procedure includes:
Operating the first content and the second content such that an area that fits inside the predetermined display area is wider than an area that is outside the predetermined display area in the second content. The information display program according to any one of claims 5 to 7, wherein: The display control procedure includes:
When a scroll operation is performed on the first content, the first content and the first content are moved out of the boundary of the predetermined display area, which is opposite to the scroll direction, to the outside of the predetermined display area. The information display program according to any one of claims 5 to 8, wherein the information display program operates a second content. The information display program according to any one of claims 5 to 9, wherein when the second content is outside the predetermined display area, the second content is transmitted. The display control procedure includes:
11. When a part of the second content goes outside the predetermined display area, the part of the second content or the whole of the second content is transmitted. 12. The information display program according to any one of the above. The display control procedure includes:
The information display program according to any one of claims 1 to 11, wherein a shadow is displayed on the back of the second content. The display control procedure includes:
The information display program according to any one of claims 1 to 12, wherein operations of the first content and the second content are made different from each other at a degree according to an operation of the user. A display unit for displaying the second content over the first content;
A display control unit for operating the first content in response to a user operation and operating the second content at a speed different from the speed at which the first content operates. . A method of displaying information performed by a computer,
A display step of displaying the second content over the first content;
A display control step of operating the first content in response to a user operation and operating the second content at a speed different from a speed at which the first content operates. . A distribution unit that distributes control information to a terminal device that displays information on a screen,
The distribution unit distributes the control information to the terminal device,
A display process of displaying the second content over the first content;
Controlling the terminal device to operate the first content in response to a user operation and to execute a display control process of operating the second content at a speed different from a speed at which the first content operates. ,
A distribution device characterized by the above-mentioned.