JP2020013463A - Information provision device, information provision method, and information provision program - Google Patents

Abstract

To provide an information provision device, information provision method, and information provision program, which improve customer attraction of stores selling goods or services through e-commerce.SOLUTION: An information provision device according to an embodiment includes an acquisition unit and a delivery unit. The acquisition unit acquires store usage information of a user who uses stores selling goods or services through e-commerce. The delivery unit delivers content with lists of coupons issued by stores with which the user has a history of taking purchase-related actions according to the store usage information acquired by the acquisition unit.SELECTED DRAWING: Figure 1

Description

  An embodiment of the present disclosure relates to an information providing apparatus, an information providing method, and an information providing program.

  2. Description of the Related Art Conventionally, for example, there are stores that sell goods and services by electronic commerce using a communication network such as the Internet. For example, a store operating company posts content including information on products and services to be sold to a shopping site on the Internet or a shopping application program installed on a terminal device of a user as a customer and browses the content to a user. Let it.

  On the other hand, the user can purchase a product or service by selecting a desired product or service from the products or services included in the plurality of contents to be viewed and performing a predetermined payment process.

  It is difficult for a store that sells goods and services through such electronic commerce to increase sales of goods and services when users cannot actively browse the contents.

  For this reason, for example, there is an information providing device that acquires position information of a user who uses a store from a terminal device of the user and distributes a coupon of a store existing near the current position of the user to the terminal device of the user (for example, Patent Document 1).

JP 2002-351905 A

  However, even if a conventional information providing device distributes a coupon to a user's terminal device, simply because it is close to the user's current location does not necessarily mean that the user can use the store, so the store's ability to attract customers There is room for improvement in terms of improving

  An aspect of the embodiment is made in view of the above, and an object of the present invention is to provide an information providing apparatus, an information providing method, and an information providing program that can improve the ability of a store to attract customers.

  An information providing device according to an aspect of an embodiment includes an acquisition unit and a distribution unit. The acquisition unit acquires usage information of the store regarding a user who uses a store that sells goods or services through electronic commerce. The distribution unit distributes to the user, based on the usage information acquired by the acquisition unit, a content in which a list of coupons issued from a store having a history of the user performing a purchase-related action is displayed.

  An information providing device, an information providing method, and an information providing program according to one aspect of an embodiment can improve the ability to attract customers of a store that sells a product or service through electronic commerce.

FIG. 1 is an explanatory diagram illustrating an outline of an information providing method performed by the information providing apparatus according to the embodiment. FIG. 2 is a block diagram illustrating an example of a configuration of the information providing apparatus according to the embodiment. FIG. 3 is an explanatory diagram illustrating an example of usage information according to the embodiment. FIG. 4 is an explanatory diagram illustrating an example of a distribution user selection procedure according to the embodiment. FIG. 5 is an explanatory diagram illustrating an example of a coupon display order determination procedure according to the embodiment. FIG. 6 is a flowchart illustrating an example of a main process executed by the control unit of the information providing apparatus according to the embodiment. FIG. 7 is a flowchart illustrating an example of a distribution user selection process performed by the control unit of the information providing apparatus according to the embodiment. FIG. 8 is a flowchart illustrating an example of a display order determination process performed by the control unit of the information providing apparatus according to the embodiment. FIG. 9 is a hardware configuration diagram illustrating an example of a computer that implements the functions of the information providing apparatus according to the embodiment.

  Hereinafter, an information providing apparatus, an information providing method, and an embodiment for implementing an information providing program (hereinafter, referred to as “embodiment”) according to the present application will be described in detail with reference to the drawings.

  The embodiment does not limit the information providing apparatus, the information providing method, and the information providing program according to the present application. In the following embodiments, the same portions are denoted by the same reference numerals, and overlapping description will be omitted.

[1. Overview of information provision method)
First, an outline of an information providing method performed by the information providing apparatus 1 according to the embodiment will be described with reference to FIG. FIG. 1 is an explanatory diagram illustrating an outline of an information providing method performed by the information providing apparatus 1 according to the embodiment.

  Here, for example, an information providing apparatus that allows a user 13 who uses a store that sells products by electronic commerce using a shopping site 11 established on a communication network N such as the Internet to view a coupon Cp issued from the store. 1 will be described as an example. The coupon Cp here is, for example, service information that allows the user 13 to purchase a product at a discount rate when used at the store.

  The store according to the embodiment is a store that sells products by electronic commerce using a shopping application program installed on a terminal device (hereinafter, referred to as a “user terminal 13a”) of a user 13 as a customer. There may be. Further, the store according to the embodiment may be a store that sells not only products but also arbitrary services.

  As shown in FIG. 1, for example, a certain company 10 opens a store called an A store 12 at a shopping site 11 opened on the communication network N (step S1). The user 13 accesses the shopping site 11 and purchases a product from the A store 12 (Step S2).

  Thereafter, the trader 10 may issue a coupon Cp that can be used in the A store 12. In such a case, the trader 10 registers information indicating that the coupon Cp is issued by the store device 10a of the A store 12 in the information providing device 1.

  When such information is registered, the information providing device 1 acquires the coupon Cp issued from the A store 12 from the store device 10a (Step S3). Then, the information providing device 1 acquires the usage information of the A store 12 from the shopping site 11 (Step S4).

  At this time, the information providing apparatus 1 obtains, as usage information, history information of the user 13 who has taken an active action regarding product purchase in the A store 12. For example, the information providing apparatus 1 acquires usage information of all users including the user 13 who has a purchase history of a product in the A store 12.

  When the information providing apparatus 1 operates the shopping site 11, the use information of the A store 12 is acquired from the access information to the shopping site 11 stored in the information providing apparatus 1. An example of such usage information will be described later with reference to FIG.

  Then, the information providing apparatus 1 sends the coupon list content Cpc including the coupon Cp issued from the A store 12 to the user terminal 13 a of the user 13 having a purchase history in the A store 12 based on the acquired use information of the A store 12. Is delivered (step S5).

  As described above, the information providing apparatus 1 acquires the use information of the A store 12 regarding the user 13 who uses the A store 12. Then, the information providing apparatus 1 displays a list of coupons Cp issued from the A store 12 in which the user 13 has performed an action related to the purchase based on the acquired use information of the A store 12 in a list. The Cpc is delivered to the user 13.

  Thereby, the information providing apparatus 1 distributes the coupon Cp issued from the A store 12 familiar to the user 13 to the user 13 who has purchased the product in the past, thereby providing the user 13 with the A store 12 Can be encouraged to shop at. Accordingly, the information providing device 1 can improve the ability of the A store 12 to attract customers.

[2. Configuration of information providing device]
Next, an example of a configuration of the information providing apparatus 1 according to the embodiment will be described with reference to FIG. FIG. 2 is a block diagram illustrating an example of a configuration of the information providing apparatus 1 according to the embodiment. As shown in FIG. 2, the information providing apparatus 1 is communicably connected to a plurality of store apparatuses 10a, a shopping site server 11a, and a user terminal 13a via a communication network N such as the Internet. , A storage unit 3 and a control unit 4.

  The plurality of store devices 10a are devices used for operating a store (for example, the A store 12 or the like) in which different dealers 10 open a shopping site 11. The shopping site server 11a is a server device that provides an electronic commerce service provided by the shopping site 11.

  When the information providing apparatus 1 operates the shopping site 11, the information providing apparatus 1 functions as the shopping site server 11a. The user terminal 13a is a device used by the user 13 as described above, and is, for example, a mobile terminal device such as a smartphone.

(Communication department)
The communication unit 2 is realized by, for example, an NIC (Network Interface Card) or the like. The communication unit 2 is communicably connected to the plurality of store apparatuses 10a, the shopping site server 11a, and the user terminals 13a via a communication network N, for example, by wire or wirelessly.

(Storage unit)
The storage unit 3 is realized by, for example, a semiconductor memory element such as a random access memory (RAM) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 3 stores usage information 31, coupon information 32, and the like.

  The usage information 31 includes history information of a user who has taken an active action regarding product purchase at a store. The storage unit 3 stores usage information 31 for each store. An example of such usage information 31 will be described later with reference to FIG. The coupon information 32 includes a plurality of coupons issued from a plurality of stores.

(Control unit)
The control unit 4 includes, for example, a microcomputer having a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM (Random Access Memory), an input / output port, and various circuits.

  The control unit 4 includes an acquisition unit 41 that functions when the CPU executes various programs stored in the ROM (corresponding to an example of the information providing program according to the embodiment) using the RAM as a work area. It comprises a unit 42, a display order determining unit 43, and a distribution unit 44.

  The acquisition unit 41, the distribution user selection unit 42, the display order determination unit 43, and the distribution unit 44 are partially or entirely hardware such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array). It may be configured.

  The acquisition unit 41, the distribution user selection unit 42, the display order determination unit 43, and the distribution unit 44 each implement or execute an information processing operation described below. The internal configuration of the control unit 4 is not limited to the configuration illustrated in FIG. 2 and may be another configuration as long as the configuration performs information processing described later.

(Acquisition unit)
The acquisition unit 41 acquires a coupon Cp newly issued from the store device 10a when receiving registration of information indicating that a new coupon Cp is issued from the store device 10a, and stores the acquired coupon Cp in the storage unit 3. To the existing coupon information 32.

  Further, the obtaining unit 41 obtains, from the shopping site server 11a, usage information of a store opened by the store device 10a that has obtained the coupon Cp, and adds the usage information to the usage information 31 stored in the storage unit 3.

  Here, an example of the usage information 31 will be described with reference to FIG. FIG. 3 is an explanatory diagram illustrating an example of the usage information 31 according to the embodiment. FIG. 3 shows a part of the use information of a certain store.

  As shown in FIG. 3, the usage information 31 includes a user ID of a user who has used the store, information indicating whether the user has registered the store as a favorite, a purchase date of the product by the user, and a product number of the purchased product. . And information associated with the price and the like.

  Note that FIG. 3 shows, as an example, usage information of two users who have a purchase history in the past in this store, but the usage information 31 indicates that even if a product is not purchased in this store. If the user has performed an action related to the purchase of a product at this store, user information is registered.

  For example, the usage information 31 indicates that the user did not purchase a product at this store, but the user browsed the content of the product at the store on the shopping site 11, the user registered as a favorite product, and put the product in the shopping cart. Information of a user who is not performing processing is also registered.

  The acquisition unit 41 adds the newly acquired coupon Cp to the coupon information 32 in the storage unit 3, and adds the usage information 31 of the store that issues the coupon Cp to the usage information 31 in the storage unit 3, and then adds Is output to the distribution user selection unit 42.

(Distribution user selection section)
Returning to FIG. 2, the distribution user selection unit 42 will be described. When information indicating that the coupon Cp and the usage information 31 have been added to the storage unit 3 is input from the acquisition unit 41, the distribution user selection unit 42 selects a distribution user to whom the coupon Cp issued this time is to be distributed. I do.

  The distribution user selection unit 42 selects a distribution user of the coupon Cp based on the usage information 31 of the store that has issued the coupon Cp this time. Here, a procedure for selecting a distribution user will be described with reference to FIG. FIG. 4 is an explanatory diagram illustrating an example of a distribution user selection procedure according to the embodiment.

  Here, a case where information of six users Y-1 to Y-6 is registered in the usage information 31 of a certain store will be described as an example. In such a case, first, as shown in FIG. 4A, the distribution user selection unit 42 selects the user Y- having no purchase history at this store among all the users Y-1 to Y-6 based on the usage information 31. 1 is excluded from the distribution user of the coupon Cp.

  As a result, the information providing apparatus 1 wastefully distributes the coupon Cp to the user Y-1 who is unlikely to use for shopping, even if the coupon Cp is distributed without having purchased a product from this store. Can be prevented.

  Thereafter, as shown in FIG. 4B, the distribution user selection unit 42 determines that the purchase frequency of the five users Y-2 to Y-6 having a purchase history at this store is a predetermined frequency (for example, one year). The user Y-2 four times or more is selected as the distribution user of the coupon Cp.

  Thereby, the information providing apparatus 1 can urge the user Y-2 who frequently shop at this store to do the coupon Cp to encourage him to do more frequent shopping, thereby improving the customer attracting power of the store. Can be done.

  Subsequently, as shown in FIG. 4C, the distribution user selection unit 42 determines that the number of purchases among the four users Y-3 to Y-6 whose purchase frequency in this store is less than the predetermined frequency is the predetermined number of times. The user (for example, twice) or more is selected as the distribution user of the coupon Cp.

  Thereby, the information providing apparatus 1 can prompt the user to shop more times by distributing the coupon Cp to the user Y-3 who has purchased the product as a repeater at least once in this store. The ability to attract customers at the store can be improved.

  Thereafter, as shown in FIG. 4D, the distribution user selection unit 42 determines that the last purchase time of the three users Y-4 to Y-6 whose number of purchases at this store is less than the predetermined number is predetermined. The user Y-4 within a period (for example, six months from the present time) is selected as the distribution user of the coupon Cp.

  As a result, the information providing apparatus 1 distributes the coupon Cp to the user Y-4 that has not passed a long time since the last use of the store and has a high possibility of remembering the use of the store. Then, by stimulating returning to the store, it is possible to improve the ability of the store to attract customers.

  In addition, the information providing apparatus 1 distributes the coupon Cp immediately to a user who has not used the store for a long time since the last use of the store, and the coupon Cp is It is possible to prevent discomfort to the distributed user.

  Thereafter, as shown in FIG. 4 (e), the distribution user selection unit 42 sets this store as a favorite among the two users Y-5 to Y-6 whose last purchase time in this store is outside the predetermined period. The user Y-5 whose store has been registered is selected as the distribution user of the coupon Cp. Then, the distribution user selection unit 42 excludes the user Y-6 who has not registered this store as a favorite store from the distribution users of the coupon Cp.

  Thereby, the information providing apparatus 1 registers the store as a favorite store, that is, purchases a product by distributing the coupon Cp to the user Y-5 who is interested in the product sold at the store. , It is possible to improve the ability of the store to attract customers.

  As described above, the information providing apparatus 1 selectively provides the coupon Cp to the users Y-2 to Y-5 who have a purchase history at this store and are likely to shop again at this store. Can be distributed, so that the ability of the store to attract customers can be improved. Then, the distribution user selection unit 42 outputs the selection result of the distribution user to the display order determination unit 43.

(Display order determination unit)
Returning to FIG. 2, the display order determining unit 43 will be described. The display order determination unit 43 determines a display order that is the arrangement position of the coupon Cp in the coupon list content Cpc to be distributed to the user selected by the distribution user selection unit 42.

  The user selected as a distribution target of the coupon Cp by the distribution user selection unit 42 may be selected as a distribution user of a coupon issued from a store other than the store that has issued the coupon Cp this time.

  In such a case, the coupon list content Cpc delivered to the user includes coupons of a plurality of stores. Then, for example, when the coupon list content Cpc is displayed on the user terminal 13a, the display position of each coupon affects the ability to attract customers of the store issuing the coupon.

  Therefore, the display order determination unit 43 determines the display order so that the coupon that may increase the user's willingness to purchase is ranked higher, for example, is displayed higher in the display area of the user terminal 13a. I do.

  Here, an example of a procedure for determining the display order of each coupon in the coupon list content Cpc will be described with reference to FIG. FIG. 5 is an explanatory diagram illustrating an example of a coupon display order determination procedure according to the embodiment.

  The display order determining unit 43 assigns a score for each user selected as the distribution user to the store that issued the coupon Cp this time and another store whose user has already been selected as the distribution user.

  Specifically, as shown in the center of the right side of FIG. 5, the display order determining unit 43 assigns a score according to the purchase frequency, a score according to the number of purchases, and a score according to the purchase time for each store, The display order according to the height of the total score is determined.

  At this time, the display order determining unit 43 assigns a higher score to a store with a higher purchase frequency by a user who distributes the coupon list content Cpc, assigns a higher score to a store with a larger number of purchases, and increases a store with a new purchase time. Give a score.

  With this, for example, when the total value of the scores of the A store 12 is the highest, the display order determination unit 43 displays the coupon Cp of the A store 12 so as to be displayed on the top of the coupon list content Cpc on the user terminal 13a. Determine ranking.

  Further, when the total score of the B store is the second highest and the total value of the C store is the third highest, the display order determination unit 43 sets the coupon C1p of the B store below the coupon Cp of the A store 12 and the C store of the C store. The display order is determined so that the coupon C2p of the B store is below the coupon C1p of the B store. Then, the display order determining unit 43 outputs the determined coupon display order to the distribution unit 44.

(Distribution department)
Returning to FIG. 2, the distribution unit 44 will be described. When the display order of the coupons is input from the display order determining unit 43, the distribution unit 44 reads the coupons from the coupon information 32 and generates the coupon list content Cpc customized for each user in the determined display order. To the user terminal 13a.

  As a result, the information providing device 1 has a purchase history of the user, the user purchases more frequently and many times, and the coupon list content in which the coupon of the store whose purchase time is relatively new is displayed most prominently at the top. Cpc can be provided to the user. Therefore, the information providing device 1 can improve the ability to attract customers of the store that has issued the coupon arranged at the higher rank in the coupon list content Cpc.

[3. Processing of information providing device)
Next, an example of a main process executed by the control unit 4 of the information providing apparatus 1 according to the embodiment will be described with reference to FIGS. FIG. 6 is a flowchart illustrating an example of a main process executed by the control unit of the information providing apparatus according to the embodiment.

  When the coupon Cp is issued by the store device 10a, the control unit 4 executes the main process shown in FIG. Specifically, as shown in FIG. 8, when the coupon Cp is issued by the shop device 10a, the control unit 4 first acquires the coupon Cp from the shop device 10a (step S101).

  Subsequently, the control unit 4 acquires the store use information 31 from the shopping site server 11a (step S102), and executes a distribution user selection process for selecting a user to distribute the coupon Cp based on the use information 31 (step S102). S103). An example of such a distribution user selection process will be described later with reference to FIG.

  Subsequently, the control unit 4 determines the order of the coupons Cp to be arranged in the coupon list content Cpc to be distributed to each user terminal 13a (the display vertical position on the display screen) for each user selected in step S103. The process is executed (Step S104). An example of the display order determination process will be described later with reference to FIG.

  Then, the control unit 4 generates coupon list content Cpc in which a plurality of coupons Cp are displayed in a list so as to be in the order of arrangement determined in step S104, distributes the coupon list content Cpc to the user terminal 13a (step S105), and ends the process. I do.

  Next, an example of a distribution user selection process performed by the control unit 4 will be described with reference to FIG. FIG. 7 is a flowchart illustrating an example of a distribution user selection process performed by the control unit of the information providing apparatus according to the embodiment.

  As shown in FIG. 7, when the control unit 4 starts the distribution user selection process, first, the user of the user who uses the store (hereinafter simply referred to as “store”) operating the store device 10a that has issued the coupon Cp is started. The user having a purchase history is selected (step S201).

  Subsequently, the control unit 4 determines whether or not the purchase frequency at the store is equal to or higher than a predetermined frequency for each user selected in step S201 (step S202). When determining that the purchase frequency is not equal to or higher than the predetermined frequency (No at Step S202), the control unit 4 determines whether the number of purchases at the store is equal to or higher than the predetermined frequency (Step S203).

  Then, when determining that the number of purchases is not equal to or more than the predetermined number of times (No at Step S203), the control unit 4 determines whether the purchase time at the store is within a predetermined period (Step S204). Here, the controller 4 determines that the purchase time is within the predetermined time period when the time from the time when the user last purchased the product at the store to the present time is within the predetermined time.

  When determining that the purchase time is not within the predetermined period (No at Step S204), the control unit 4 determines whether or not the user has already registered a favorite store at the store that has issued the coupon Cp this time (Step S205).

  If the control unit 4 determines that the favorite store has not been registered (step S205, No), the control unit 4 excludes the user from the distribution users to whom the coupon Cp is distributed (step S207), and ends the process.

  When determining that the purchase frequency is equal to or higher than the predetermined frequency (step S202, Yes), or when determining that the number of purchases is equal to or higher than the predetermined number (step S203, Yes), the control unit 4 determines that user. A distribution user is selected (step S206).

  Also, when the control unit 4 determines that the purchase time is within the predetermined period (step S204, Yes) or when it determines that the favorite store has been registered (step S205, Yes), the user is also notified of the user. A distribution user is selected (step S206).

  After determining the distribution user in this way, the control unit 4 ends the distribution user selection process, and shifts the process to the display order determination process (step S104) illustrated in FIG. Next, an example of the display order determination process executed by the control unit 4 will be described with reference to FIG.

  FIG. 8 is a flowchart illustrating an example of a display order determination process performed by the control unit of the information providing apparatus according to the embodiment. The control unit 4 executes the display order determination process illustrated in FIG. 8, for each user selected in the current distribution user selection process, the store that has issued the coupon Cp this time, and that user has already selected as the distribution user Scores are given to other stores that have been set.

  Specifically, as shown in FIG. 8, the control unit 4 gives a score according to the purchase frequency of the user to the store (step S301). At this time, the control unit 4 gives a higher score to a store with a higher purchase frequency.

  Subsequently, the control unit 4 gives the store a score corresponding to the number of purchases by the user (step S302). At this time, the control unit 4 gives a higher score to a store having a larger number of purchases. After that, the control unit 4 gives the store a score corresponding to the purchase time of the user (step S303).

  At this time, the control unit 4 gives a higher score to a store whose purchase time is newer. Then, the control unit 4 arranges the coupon Cp of a store with a higher score in a higher rank (step S304). For example, the control unit 4 determines the display order such that a coupon Cp of a store with a higher score is displayed in the upper part in the display area of the user terminal 13a.

  The control unit 4 determines the display order of each coupon Cp in the coupon list content Cpc in this way, and after ending the display order determination processing, performs the coupon list content distribution (step S105) shown in FIG. 6 and ends the main processing. .

[4. Modification)
As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are exemplifications, and various modifications based on the knowledge of those skilled in the art, including the aspects described in the section of the disclosure of the invention, The invention can be implemented in other modified forms.

  In the above-described embodiment, the information providing apparatus 1 distributes only the coupon of the store having the purchase history of the user to the user. However, for example, the coupon of the store without the purchase history may be distributed to the user. .

  For example, although the information providing apparatus 1 has not yet purchased a certain product, but is interested in the product and has registered it as a favorite, the information providing apparatus 1 distributes a coupon of a store where the product is registered as a favorite to the user. I do.

  In addition, for example, the information providing apparatus 1 does not complete the purchase of a certain product, but when the product is put in a shopping cart at a shopping site, the information providing device 1 sends the coupon of the store where the product is put in the shopping cart to the user. Distribute to

  In addition, for example, the information providing apparatus 1 distributes a coupon of a store registered as a favorite store to the user when there is no purchase history at the store but the user has registered the store as a favorite store.

  Thereby, the information providing apparatus 1 improves the customer attraction of the store that distributes the coupon by, for example, distributing the coupon that is likely to be used even to a user with a small purchase history of the product. Can be.

  In addition, for example, when distributing a limited-price coupon such as a coupon C1p of the B store shown in FIG. 5, the information providing apparatus 1 may purchase a price range of a purchase target that was previously purchased by a user at a store that issues the coupon. The content including the coupon corresponding to is distributed to the user. Thereby, the information providing apparatus 1 can improve the ability to attract customers at the store that issues the coupon by distributing the coupon related to the price range that is likely to be used by the user.

  In addition, the information providing apparatus 1 obtains information on merchandise in an arbitrary store being browsed by the user 13 from the user terminal 13a, and further obtains information on all merchandise sold in the store having the purchase history of the user 13 The configuration may be as follows.

  In the case of such a configuration, when the purchase target being viewed by the user is sold by a store that has been used by the user in the past, the information providing apparatus 1 generates a coupon issued from the store that has been used by the user in the past. Distribute the contained content to the user.

  Thereby, for example, when the user is interested in a product that is a store that has no experience of using, the information providing device 1 distributes a coupon of the same product issued from a familiar store that has previously used the product. As a result, it is possible to improve the ability to attract customers of stores that have experience using the service.

[5. effect〕
As described above, the information providing device 1 according to the embodiment includes the acquisition unit 41 and the distribution unit 44. The acquisition unit 41 acquires store usage information 31 regarding a user (for example, the user 13) using a store (for example, the A store 12) that sells a product or service through electronic commerce.

  Based on the usage information 31 acquired by the acquisition unit 41, the distribution unit 44 displays a list of coupons (for example, coupons Cp) issued from a store having a history of the user's purchase-related actions (for example, coupons Cp). For example, the coupon list content Cpc) is distributed to the user 13.

  As a result, the information providing apparatus 1 provides the user with the content in which the coupons that are likely to be used by the user are displayed in a list compared to the case where the content in which the coupons are displayed in the list is simply delivered in the issued order. Can be delivered. Therefore, the information providing apparatus 1 can improve the ability to attract customers at the store that issues the coupon.

  Further, the distribution unit 44 distributes content including a coupon issued from a store having a purchase history of the user to the user. Thereby, the information providing apparatus 1 can improve the customer attraction of the store that issues the coupon by distributing the coupon issued from the familiar store where the user has actually purchased the product to the user. .

  In addition, the distribution unit 44 distributes a content including a coupon issued from a store registered as a favorite by the user to the user. Thereby, the information providing apparatus 1 can improve the customer attracting power of the store that issues the coupon by distributing the coupon of the store that the user has shown favorably and positively registered as a favorite to the user.

  In addition, the distribution unit 44 distributes content including a coupon issued from a store that sells a purchase target registered as a favorite by the user to the user. As a result, the information providing device 1 distributes the coupon of the store that sells the purchase target registered as a favorite with the act to the user, although the user has not made the purchase, and thereby the customer attraction of the store that issues the coupon. Can be improved.

  In addition, the distribution unit 44 distributes to the user the content displayed higher in the coupon issued from the store with a higher purchase frequency by the user. Thereby, the information providing apparatus 1 can improve the ability to attract customers of the store that issues the coupon by distributing the coupon of the store frequently used by the user to the user.

  In addition, the distribution unit 44 distributes to the user, the content displayed higher in the coupon issued from the store with the higher number of purchases by the user. Thereby, the information providing apparatus 1 can improve the customer attraction of the store that issues the coupon by distributing the coupon of the store where the user is a repeater to the user.

  In addition, the distribution unit 44 distributes to the user the content displayed higher in the coupon issued from the store with a new purchase time by the user. Thereby, the information providing apparatus 1 can improve the customer attraction of the store that issues the coupon by distributing the coupon of the store relatively new to the user to the user.

  Further, when the purchase target viewed by the user is sold by a store used by the user in the past, the distribution unit 44 distributes the content including a coupon issued from the used store to the user.

  Thereby, for example, when the user is interested in a product that is a store that has no experience of using, the information providing device 1 distributes a coupon of the same product issued from a familiar store that has previously used the product. As a result, it is possible to improve the ability to attract customers of stores that have experience using the service.

  Further, the distribution unit 44 distributes to the user a content including a coupon corresponding to the price range of the purchase target purchased by the user. Thereby, the information providing apparatus 1 can improve the ability to attract customers at the store that issues the coupon by distributing the coupon related to the price range that is likely to be used by the user.

[6. Hardware configuration)
Further, the information providing apparatus 1 according to the above-described embodiment is realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 9 is a hardware configuration diagram illustrating an example of a computer that implements the functions of the information providing apparatus 1 according to the embodiment. The computer 1000 has a CPU 1100, a RAM 1200, a ROM 1300, an HDD 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 starts up, a program that depends on hardware of the computer 1000, and the like.

  The HDD 1400 stores a program executed by the CPU 1100, data used by the program, and the like. The communication interface 1500 receives data from another device via a communication network N such as the Internet, sends the data to the CPU 1100, and transmits the data generated by the CPU 1100 to the other device via the communication network N.

  The CPU 1100 controls an output device such as a display and a printer, and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from an input device via the input / output interface 1600. Further, CPU 1100 outputs the generated data to an output device via input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the program or data to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc), a PD (Phase Change Rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. And so on.

  For example, when the computer 1000 functions as the information providing apparatus 1 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 4 by executing the information providing program loaded on the RAM 1200. The CPU 1100 of the computer 1000 reads and executes these programs from the recording medium 1800. However, as another example, these programs may be obtained from another device via the communication network N.

[7. Others)
Further, among the processes described in the above embodiments and modifications, all or a part of the processes described as being performed automatically can be manually performed, or described as being performed manually. All or a part of the processing can be automatically performed by a known method.

  In addition, the processing procedures, specific names, and information including various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each drawing is not limited to the information shown.

  Each component of each device illustrated is a functional concept, and does not necessarily need to be physically configured as illustrated. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or a part thereof may be functionally or physically distributed / arbitrarily divided into arbitrary units according to various loads and usage conditions. Can be integrated and configured.

  For example, the acquisition unit 41, the distribution user selection unit 42, the display order determination unit 43, and the distribution unit 44 may be connected via a network as external devices of the information providing device 1. Further, another device has the acquisition unit 41, the distribution user selection unit 42, the display order determination unit 43, and the distribution unit 44, respectively, and cooperates with each other by being connected to a network, so that the function of the information providing device 1 is performed. You may make it implement | achieve.

  That is, the information providing apparatus 1 may be realized by a plurality of server computers, or may be configured by calling an external platform or the like with an API (Application Programming Interface) or network computing depending on the function. Can be changed to

  Further, the above-described embodiments and modified examples can be appropriately combined within a range that does not contradict processing contents. Further, the “section (section, module, unit)” described above can be read as “means”, “circuit”, or the like. For example, the acquiring unit 41 can be replaced with an acquiring unit or an acquiring circuit.

DESCRIPTION OF SYMBOLS 1 Information provision apparatus 2 Communication part 3 Storage part 31 Usage information 32 Coupon information 4 Control part 41 Acquisition part 42 Distribution user selection part 43 Display order determination part 44 Distribution part 10 Dealer 10a Store apparatus 11 Shopping site 11a Shopping site server 12 A store 13 user 13a user terminal

Claims (11)

An acquisition unit configured to acquire usage information of the store regarding a user who uses a store that sells goods or services by electronic commerce,
A distribution unit that distributes, to the user, content in which a list of coupons issued from a store having a history of actions taken by the user based on the usage information acquired by the acquisition unit is displayed to the user. An information providing device, characterized in that: The distribution unit,
The information providing apparatus according to claim 1, wherein the content including a coupon issued from a store having a purchase history of the user is distributed to the user. The distribution unit,
The information providing device according to claim 1, wherein the content including a coupon issued from a store registered as a favorite by the user is distributed to the user. 4. The distribution unit,
The information provision according to any one of claims 1 to 3, wherein the content including a coupon issued from a store selling a purchase target registered as a favorite by the user is distributed to the user. apparatus. The distribution unit,
The information providing device according to any one of claims 1 to 4, wherein the content displayed higher in a coupon issued from a store having a higher purchase frequency by the user is distributed to the user. The distribution unit,
The information providing device according to any one of claims 1 to 5, wherein the content displayed higher in a coupon issued from a store having a larger number of purchases by the user is distributed to the user. The distribution unit,
The information providing device according to any one of claims 1 to 5, wherein the content that is displayed at a higher position as the coupon issued by the user from a newer store is distributed to the user. The distribution unit,
When a purchase target browsed by the user is sold by a store used by the user in the past, the content including a coupon issued from the used store is distributed to the user. The information providing device according to any one of claims 1 to 7, wherein The distribution unit,
The information providing device according to any one of claims 1 to 8, wherein the content including a coupon corresponding to a price range of a purchase target purchased by the user is distributed to the user. An information providing method executed by a computer,
An acquisition step of acquiring usage information of the store regarding a user who uses a store selling goods or services by electronic commerce,
And distributing, to the user, content in which a list of coupons issued from a store having a history of the user taking a purchase-related action is displayed to the user based on the usage information acquired in the acquiring step. An information providing method comprising: An acquisition procedure for acquiring usage information of the store regarding a user who uses a store that sells goods or services by electronic commerce,
A distribution procedure for distributing, to the user, content in which a list of coupons issued from a store having a history of the user performing a purchase-related action based on the usage information acquired by the acquisition procedure, is provided to the user. An information providing program characterized by being executed by a user.

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