JP2019191183A - Information providing device - Google Patents

Abstract

To display advertisement information related to a route to a destination together with the route on a map in an easy-to-see manner.SOLUTION: An advertisement information providing device receives starting point coordinate information and destination coordinate information from a terminal device and creates route information indicating a route from a starting point to a destination. The advertisement information providing device extracts advertisement information on the basis of the route information and transmits the advertisement information to the terminal device. The terminal device can thus display the advertisement information related to the route from the starting point to the destination.SELECTED DRAWING: Figure 8

Description

  The present invention relates to a method for providing advertisement information.

  2. Description of the Related Art As a map information providing system and a vehicle navigation device using the Web, there is known a device that displays map information and a facility to be advertised on a map. For example, Patent Document 1 describes that in a vehicle-mounted navigation device, an advertisement within a predetermined range centered on the current position is displayed on a display. Patent Document 2 describes that in a vehicle-mounted navigation device, a route from a current position to a destination is calculated and advertisement information of a store or facility located in the vicinity thereof is displayed. Patent Documents 3 and 4 describe that an advertisement is displayed along a set route in a map information providing system using the Web.

Japanese Patent Laid-Open No. 11-259031 JP 2002-131065 A JP 2001-216236 A JP 2006-242583 A

  When displaying advertisement information related to the route to the destination, as shown in Patent Documents 2 and 3, in the technique of displaying an icon such as a facility to be advertised on a map, the user can view each advertisement content. You need to click on the icon.

  Also, as shown in Patent Document 4, when advertising information belonging to the vicinity of the route is displayed on a map showing the route from the starting point to the destination, depending on the length of the route, it is displayed on one screen. The amount of advertisement information that should be increased, making it difficult to see the advertisement information.

  Examples of the problems to be solved by the present invention include those described above. An object of the present invention is to display advertisement information related to a route to a destination along with the route in an easy-to-read manner on a map.

  The invention according to claim 1 is an advertisement information providing device capable of communicating with a terminal device, wherein map information storage means for storing digitized map information, facility coordinate information indicating the location of the facility, and the facility The advertisement information storage means for storing the advertisement information related to the associated information, the departure point coordinate information acquisition means for obtaining the departure point coordinate information indicating the position of the departure place from the terminal device, and the terminal device Destination coordinate information acquisition means for acquiring destination coordinate information indicating the position of the ground, and by referring to the map information on the basis of the departure point coordinate information and the destination coordinate information, from the departure point to the destination Route information creation means for creating route information indicating a route to the ground, advertisement information extraction means for extracting corresponding advertisement information from the advertisement information storage means based on the route information, and the advertisement information extraction means The extracted advertisement information, characterized in that a transmission unit that transmits to the terminal device.

It is a figure which shows schematic structure of an advertisement information provision system. It is a block diagram of an advertisement information provision server. It is a figure which shows the data structure of the information for route calculation. It is a figure which shows the data structure of node data. It is a figure which shows the example of a node and a link. It is a figure which shows the data structure of various databases. It is a block diagram which shows the function structure of an advertisement information provision unit. It is a figure which shows the example of a display of advertisement information. It is a flowchart of a 1st advertisement information provision process. It is a block diagram which shows the function structure of the advertisement information provision unit of a modification. It is a figure which shows the example of a display of the advertisement information by a modification. It is a flowchart of a 2nd advertisement information provision process.

  In one aspect of the present invention, an advertisement information providing device capable of communicating with a terminal device relates to map information storage means for storing digitized map information, facility coordinate information indicating the location of the facility, and the facility. Advertising information storage means for storing advertisement information in association with each other, starting point coordinate information acquiring means for acquiring starting point coordinate information indicating the position of the starting point from the terminal device, and the position of the destination from the terminal device Destination coordinate information acquisition means for acquiring destination coordinate information indicating, and by referring to the map information based on the departure point coordinate information and the destination coordinate information, from the departure point to the destination Route information creation means for creating route information indicating a route, advertisement information extraction means for extracting corresponding advertisement information from the advertisement information storage means based on the route information, and the advertisement information extraction means The advertising information, characterized in that a transmission unit that transmits to the terminal device.

  The advertisement information providing apparatus receives departure point coordinate information and destination coordinate information from the terminal device, and creates route information indicating a route from the departure point to the destination. Further, the advertisement information providing device extracts advertisement information based on the route information and transmits it to the terminal device. Therefore, the terminal device can display advertisement information related to the route from the departure place to the destination.

  In one aspect of the above advertisement information providing device, the advertisement information extraction unit is configured to send the advertisement information storage unit to a facility within a predetermined range from the departure point based on the departure point coordinate information included in the route information. A departure place advertisement information extracting means for extracting corresponding advertisement information is provided.

  In another aspect of the above advertisement information providing device, the advertisement information extracting means is connected to the advertisement information storage means within a predetermined range from the destination based on the destination coordinate information included in the route information. Destination advertisement information extraction means for extracting advertisement information corresponding to the facility is provided.

  In another aspect of the advertisement information providing device, the advertisement information extraction unit extracts route advertisement information corresponding to the facility along the route from the advertisement information storage unit based on the route information. Extraction means is provided.

  In another aspect of the advertisement information providing device, the advertisement information extracting means is based on center coordinate information included in the route information and indicating a center position of a map including the entire route. Central location advertisement information extraction means is provided for extracting advertisement information corresponding to facilities within a predetermined range from the central location from the storage means.

  In another aspect of the above advertisement information providing device, the transmission means corresponds to the facility on the lane side based on the advertisement information extracted by the advertisement information extraction means and the route information created by the route information creation means. The advertisement information to be displayed is set and transmitted so as to be displayed preferentially, and the advertisement information corresponding to the facility on the opposite lane side is set and transmitted so as to be auxiliary displayed.

  In another aspect of the above advertisement information providing device, the transmission means may determine whether the distance from the departure place is based on the advertisement information extracted by the advertisement information extraction means and the route information created by the route information creation means. The advertisement information corresponding to the short facility is set to be displayed in order from the advertisement information and transmitted.

  In another aspect of the above advertisement information providing device, the transmission means may determine whether the distance to the destination is based on the advertisement information extracted by the advertisement information extraction means and the route information created by the route information creation means. The advertisement information corresponding to the short facility is set to be displayed in order from the advertisement information and transmitted.

  In another aspect of the above advertisement information providing device, the transmission means may determine whether the distance to the center is based on the advertisement information extracted by the advertisement information extraction means and the route information created by the route information creation means. The advertisement information corresponding to the short facility is set to be displayed in order from the advertisement information and transmitted.

  In another aspect of the present invention, an advertisement information providing device capable of communicating with a terminal device includes a plurality of nodes indicating each of a plurality of points, map information storage means for storing electronic map information, and a facility Facility coordinate information indicating the location of the facility and advertisement information storage means for storing the advertisement information related to the facility in association with each other, and departure location coordinates indicating the location of the departure location from the terminal device Based on the information acquisition means, the destination coordinate information acquisition means for acquiring the destination coordinate information indicating the position of the destination from the terminal device, the map information based on the departure point coordinate information and the destination coordinate information By referencing, based on the route information and the map information, the route information creating means for creating route information indicating the route from the departure place to the destination, and the reference in order along the traveling direction of the route A divided map information creating unit that cuts out a predetermined range based on the reference node and creates divided map information indicating a divided map of the predetermined range; and the advertisement information storage unit based on the route information and the divided map information A divided advertisement information extracting means for extracting advertisement information corresponding to each divided map information; a transmitting means for associating the divided map information with the advertisement information corresponding to the divided map information; It is characterized by providing.

  The advertisement information providing apparatus receives departure point coordinate information and destination coordinate information from the terminal device, and creates route information indicating a route from the departure point to the destination. Further, the advertisement information providing device cuts out a predetermined range based on a reference node as a reference in order along the traveling direction of the route based on the route information and the map information, and divided map information indicating a divided map of the predetermined range Create Furthermore, the advertisement information providing device associates the divided map information with the advertisement information corresponding to the divided map information and transmits the information to the terminal device. Therefore, the terminal device can display the advertisement information related to the route from the departure place to the destination in units of divided maps.

  In one aspect of the above advertisement information providing device, the divided advertisement information extracting means is included in each divided map information, and based on node coordinate information indicating the position of the reference node, from the advertisement information storage means, the reference information Node advertisement information extracting means is provided for extracting advertisement information corresponding to facilities within a predetermined range from the node.

  In one aspect of the above-described advertisement information providing device, the divided advertisement information extraction unit is included in each divided map information, and the advertisement information storage unit is based on central coordinates information indicating the center position of each divided map. And a central advertisement information extracting means for extracting advertisement information corresponding to facilities within a predetermined range from the center.

  One aspect of the above advertisement information providing device includes an advertisement information extraction unit that extracts all corresponding advertisement information from the advertisement information storage unit based on the route information, and an advertisement information extracted by the advertisement information extraction unit. Additional advertisement information extraction that extracts advertisement information related to advertisement information corresponding to one divided map information extracted by the divided advertisement information extraction means and corresponding to other divided map information And additional information creating means for creating additional information based on the advertisement information extracted by the additional advertisement information extracting means, wherein the transmitting means corresponds to the divided map information and the divided map information The advertisement information and the additional information are associated with each other and transmitted to the terminal device.

  In another aspect of the present invention, in an advertisement information providing method executed by an advertisement information providing apparatus capable of communicating with a terminal device, the advertisement information providing apparatus includes a map information storage unit that stores digitized map information; An advertisement information storage unit that stores facility coordinate information indicating the location of the facility and advertisement information related to the facility in association with each other, and the advertisement information providing method includes: A starting point coordinate information acquiring step for acquiring starting point coordinate information, a destination coordinate information acquiring step for acquiring destination coordinate information indicating a position of a destination from the terminal device, the starting point coordinate information, and the By referring to the map information on the basis of destination coordinate information, a route information creating step for creating route information indicating a route from the departure place to the destination, and on the basis of the route information, Comprising advertisement information extraction step of extracting corresponding advertisement information from the information storage unit, and a transmitting step of transmitting advertisement information to the advertisement information extraction step is extracted to the terminal device. According to this method, the terminal device can display advertisement information related to the route from the departure place to the destination.

  In another aspect of the present invention, in the advertisement information providing method executed by the advertisement information providing apparatus capable of communicating with the terminal device, the advertisement information providing apparatus includes a plurality of nodes indicating each of a plurality of points, and is digitized. A map information storage unit that stores map information, a facility coordinate information that indicates the location of the facility, and an advertisement information storage unit that stores advertisement information related to the facility in association with each other. The information providing method includes a starting point coordinate information acquiring step for acquiring starting point coordinate information indicating the position of a starting point from the terminal device, and a purpose for acquiring destination coordinate information indicating the position of the destination from the terminal device. A route for creating route information indicating a route from the departure point to the destination by referring to the map information based on the step coordinate information acquisition step and the departure point coordinate information and the destination coordinate information. Divided map information indicating a divided map of the predetermined range by cutting out a predetermined range based on a reference node serving as a reference in order along the traveling direction of the route based on the information generation step, the route information, and the map information A divided map information creating step for creating a map, an advertisement information extracting step for extracting advertisement information corresponding to each divided map information from the advertisement information storage unit based on the route information and above the divided map, and the divided map A transmission step of associating information with advertisement information corresponding to the divided map information and transmitting the information to the terminal device. According to this method, the advertisement information related to the route from the departure place to the destination can be displayed in units of divided maps.

  In another aspect of the present invention, an advertisement information providing program executed by a computer communicable with a terminal device includes map information storage means for storing digitized map information, facility coordinate information indicating the location of a facility, Advertisement information storage means for storing advertisement information related to facilities in association with each other, departure point coordinate information acquisition means for acquiring departure point coordinate information indicating the position of the departure point from the terminal device, and destination terminal from the terminal device From the departure point to the destination by referring to the map information based on the destination coordinate information acquisition means for acquiring the destination coordinate information indicating the position of the destination, the departure point coordinate information and the destination coordinate information Route information creation means for creating route information indicating the route of the advertisement, advertisement information extraction means for extracting corresponding advertisement information from the advertisement information storage means based on the route information, Transmitting means for transmitting advertisement information to the information extraction means has extracted to the terminal device, as to function the computer. By executing this program on a computer, it is possible to display advertisement information related to the route from the departure place to the destination.

  In another aspect of the present invention, an advertisement information providing program that is executed by a computer that can communicate with a terminal device includes a plurality of nodes indicating each of a plurality of points, and stores map information that is digitized From the storage means, the facility coordinate information indicating the location of the facility, and the advertisement information storage means that stores the advertisement information related to the facility in association with each other, the departure location coordinate information indicating the location of the departure location is acquired from the terminal device. Based on the starting point coordinate information acquiring means, the destination coordinate information acquiring means for acquiring the destination coordinate information indicating the position of the destination from the terminal device, the starting point coordinate information and the destination coordinate information, the map information , The route information creating means for creating route information indicating the route from the departure place to the destination, the route information based on the route information and the map information, Based on the divided map information creating means for cutting out a predetermined range based on a reference node as a reference in order along the direction and creating divided map information indicating a divided map of the predetermined range, the route information and the divided map information The advertisement information extracting means for extracting the advertisement information corresponding to each divided map information from the advertisement information storage means, the divided map information and the advertisement information corresponding to the divided map information are associated with each other in the terminal device. The computer is caused to function as transmitting means for transmitting. By executing this program on a computer, advertisement information related to the route from the departure point to the destination can be displayed in units of divided maps. The above program can be stored in a storage medium and handled.

Hereinafter, preferred embodiments of the present invention will be described with reference to the drawings.
[Schematic configuration of advertising information provision system]
FIG. 1 shows a conceptual diagram of the advertisement information providing system 100. In this embodiment, the advertisement information providing system 100 is configured by connecting the terminal device 1 and the advertisement information providing server 3 through the network 2. Here, one suitable example of the network 2 is the Internet.

  The terminal device 1 is a client terminal used by a user who requests browsing of a page including advertisement information. Details of the advertisement information will be described later. Specifically, when a user who browses advertisement information uses the terminal device 1 and inputs a condition desired to be browsed, the terminal device 1 uses an input parameter corresponding to the input content (for example, search for advertisement information). Conditions) and the like are transmitted to the advertisement information providing server 3, and a transmission request for a page including the advertisement information is made. And the terminal device 1 will display the page containing the said advertisement information, if the page containing advertisement information is received from the advertisement information provision server 3. FIG.

  The advertisement information providing server 3 holds the advertisement information, searches for advertisement information according to a request from the terminal device 1, generates a page including the advertisement information, and transmits the page to the terminal device 1.

[Advertising Information Server]
FIG. 2 is a diagram showing a schematic configuration of the advertisement information providing server 3 according to the embodiment of the present invention.
The advertisement information providing server 3 is constituted by, for example, a server computer, and includes a system bus 11, a CPU (Central Processing Unit) 12, a memory 13, a keyboard 14, a coordinate instruction device 15 such as a mouse, a display 16, and the like. A printer 17, a data storage device 18 such as a hard disk, and a data communication unit 19 are provided. Here, the keyboard 14 and the coordinate designating device 15 are input devices. The display 16 and the printer 17 are output devices. Transmission by the data communication unit 19 can be performed by any method as long as data transmission from the data communication unit 19 to the terminal device 1 is possible, such as wired transmission using a USB (Universal Serial Bus) cable or data transmission by contact with a terminal. Can be applied. The CPU 12 controls the entire advertisement information providing server 3 and controls the input / output device.

  The CPU 12, the memory 13, the data storage device 18, and the data communication unit 19 are connected to the system bus 11. A keyboard 14, a coordinate indicating device 15, a display 16, and a printer 17 are also connected to the system bus 11 via an interface (not shown). The memory 13 is also used as a working memory.

  As illustrated, the data storage device 18 holds a map information DB 350, an advertisement basic information DB 360, a display management information DB 380, an advertisement image related information DB 390, and an image file 410.

  The map information DB 350 is a database that stores map information (position information (latitude / longitude information), map background information, shape data such as roads, and route calculation information). The route calculation information is information used for route calculation when creating route information indicating a route from the departure point to the destination, and will be described in detail with reference to FIGS. 3 to 5. FIG. 3 is a diagram illustrating a data configuration of the route calculation information, and FIG. 4 is a diagram illustrating a data configuration of the node data. FIG. 5 is an example of nodes and links.

  As shown in FIG. 3, the route calculation information 124 includes node data 125 and link data 126. The node corresponds to a predetermined point such as an intersection on the road, and the node data 125 is data indicating a node and a link including the node. On the other hand, the link corresponds to one section of the road divided by an intersection or the like, and the link data 126 is data indicating the link. In this embodiment, the end point of the link is assumed to be a node.

  Examples of nodes and links are shown in FIGS. 5 (a) and 5 (b). A map including a plurality of roads 111 shown in FIG. 5A includes a plurality of nodes and links as shown in FIG. In FIG. 4B, each node is indicated by a node ID (N001 or the like) and each link is indicated by a link ID (L101 or the like). FIG. 4 shows the configuration of the node data 125. The node data 125 includes coordinate information (for example, latitude and longitude) that indicates a geographical position for each node ID that identifies each node, and a link ID that identifies a link including the corresponding node as an end point. . The link data 126 includes, for example, link distance, coordinate information indicating the geographical position on the link, information that associates the coordinate information on the link with the prefecture, and whether or not the road corresponding to the link is a toll road. It has information indicating.

  The advertisement basic information DB 360 is a database that manages the advertisement basic information 361. Here, the data structure of the advertisement basic information 361 is shown in FIG. The advertisement basic information 361 includes an advertisement ID 362 for uniquely identifying an advertisement, a facility name 363 indicating the facility name of the advertisement target, a genre 364 indicating the genre of the advertisement target facility, and an address 365 indicating the address of the advertisement target facility. And the prefecture 366 indicating the prefecture corresponding to the installation location of the advertising target facility, the municipality 367 indicating the municipality corresponding to the installation location of the advertising target facility, and the telephone number of the advertising target facility. A telephone number 368, a coordinate information 369 indicating the position of the facility to be advertised (for example, latitude and longitude), a comment 370 indicating a comment for the advertisement, and a homepage (for a personal computer) of the facility to be advertised PC URL 371 indicating the URL (Uniform Resource Locator) and the URL of the homepage (for mobile phone) of the facility to be advertised This is information having a portable URL 372 to be shown, a nearest station 373 showing the nearest station of the facility to be advertised, and a zip code 374 showing a zip code corresponding to the address of the facility to be advertised.

  The display management information DB 380 is a database that manages the display management information 381. Here, the data structure of the display management information 381 is shown in FIG. The display management information 381 is information having an advertisement ID 382 that uniquely identifies an advertisement and an impression count 383 that indicates the number of times the advertisement information is displayed.

  The advertisement image related information DB 390 is a database that manages the advertisement image related information 391. Here, the data structure of the advertisement image related information 391 is shown in FIG. The advertisement image related information 391 is information having an advertisement ID 392 that uniquely identifies an advertisement, and image file storage destination information 393 indicating a storage destination of the image file. The data storage device 18 holds an image file 410 including image data used as advertisement information.

  The advertisement information refers to information including advertisement basic information 361 and image data related to the advertisement basic information.

[Advertising Information Unit]
FIG. 7 is a functional block diagram of an advertisement information providing unit 200 that provides advertisement information related to route information to the terminal device 1 used by the user. The advertisement information providing unit 200 is substantially constituted by the components of the advertisement information providing server 3. That is, in this embodiment, the advertisement information providing server 3 functions as an advertisement information providing apparatus in which the advertisement information providing unit 200 is mounted.

  As shown in FIG. 7, the advertisement information providing unit 200 includes a map information storage unit 210, an advertisement information storage unit 211, a departure point coordinate information acquisition unit 212, a destination coordinate information acquisition unit 213, a route information creation unit 214, and advertisement information. An extraction unit 215 and a transmission unit 216 are provided.

  The map information storage unit 210 stores map information, and is actually the data storage device 18 having the map information DB 350. The map information storage unit 210 functions as map information storage means in the present invention.

  The advertisement information storage unit 211 stores advertisement information including advertisement basic information 361 and image data related to the advertisement basic information. The advertisement basic information DB 360, the display management information DB 380, and the advertisement image related information DB 390 are practically stored. Is a data storage device 18. The advertisement information storage unit 211 functions as advertisement information storage means in the present invention.

  The starting point coordinate information acquisition unit 212 acquires starting point coordinate information (for example, latitude and longitude) indicating the position of the starting point, which is an input parameter input by the user, from the terminal device 1. The departure point coordinate information acquisition unit 212 functions as a departure point coordinate information acquisition unit in the present invention.

  The destination coordinate information acquisition unit 213 acquires, from the terminal device 1, destination coordinate information (for example, latitude / longitude) indicating the position of the destination, which is an input parameter input by the user. The destination coordinate information acquisition unit 213 functions as destination coordinate information acquisition means in the present invention.

  The route information creation unit 214 adds the departure point coordinate information acquired by the departure point coordinate information acquisition unit 212, the destination coordinate information acquired by the destination coordinate information acquisition unit 213, and the map information stored in the map information storage unit 210. Based on this, route information indicating the route from the departure point to the destination is created. The route information creation unit 214 functions as route information creation means in the present invention.

  Specifically, the route information creation unit 214 calculates a candidate route from the departure point to the destination based on route calculation information including link data. When a plurality of candidate routes from the departure point to the destination are thus obtained, the route information creation unit 214 performs cost calculation for each candidate route, determines a candidate route having the minimum cost as a route, and determines the determined route. Create the route information shown. The cost calculation is a method generally used in route calculation, and refers to calculating the total cost associated with links and nodes in advance. The cost value associated with the link and node is preset based on various information such as the time required to pass through the link and node, the number of lanes on the road, and is associated with a link with high traffic congestion By increasing the value of the cost, the route information creation unit 214 can determine an optimum route in consideration of traffic restrictions and traffic jams. Since the cost calculation is a known method, its detailed description is omitted.

  The advertisement information extraction unit 215 extracts corresponding advertisement information from the advertisement information storage unit 211 based on the route information created by the route information creation unit 214. Methods for extracting advertising information include, for example, a method based on the departure place, a method based on the destination, a method based on the route, and a method based on the center of the map including the entire route. It is done. The advertisement information extraction unit 215 includes a departure place advertisement information extraction unit, a destination advertisement information extraction unit, a route advertisement information extraction unit, and a center route information extraction unit. A method may be applied, or a plurality of methods may be applied. That is, which method is applied can be arbitrarily set.

  Specifically, the departure place advertisement information extraction unit refers to the coordinate information 369 of the advertisement basic information DB 360 based on the departure place coordinate information included in the route information, and within a predetermined range from the departure place (for example, radius The advertisement basic information 361 corresponding to the facility within 500 m) is extracted. Subsequently, the departure place advertisement information extraction unit refers to the advertisement image related information DB 390 on the basis of the advertisement ID 362 included in the extracted advertisement basic information 361, and thereby the advertisement image related information having the advertisement ID 392 that matches the advertisement ID 362. 391 is extracted. Further, the departure place advertisement information extraction unit extracts corresponding image data from the image file 410 of the data storage device 18 based on the image file storage destination information 393 included in the advertisement image related information 391. That is, the departure place advertisement information extraction unit extracts advertisement information corresponding to facilities within a predetermined range from the departure point from the advertisement information storage unit 211 based on the departure point coordinate information included in the route information. The predetermined range can be set arbitrarily. The departure place advertisement information extraction unit functions as a departure place advertisement information extraction unit in the present invention.

  Specifically, the destination advertisement information extracting unit refers to the coordinate information 369 of the advertisement basic information DB 360 based on the destination coordinate information included in the route information, and within a predetermined range from the destination (for example, radius The advertisement basic information 361 corresponding to the facility within 500 m) is extracted. Subsequently, the destination advertisement information extraction unit refers to the advertisement image related information DB 390 on the basis of the advertisement ID 362 included in the extracted advertisement basic information 361, and thereby the advertisement image related information having the advertisement ID 392 that matches the advertisement ID 362. 391 is extracted. Further, the destination advertisement information extraction unit extracts corresponding image data from the image file 410 of the data storage device 18 based on the image file storage destination information 393 included in the advertisement image related information 391. That is, the destination advertisement information extraction unit extracts advertisement information corresponding to facilities within a predetermined range from the destination from the advertisement information storage unit 211 based on the destination coordinate information included in the route information. The predetermined range can be set arbitrarily. The destination advertisement information extraction unit functions as destination advertisement information extraction means in the present invention.

  Specifically, the route advertisement information extraction unit refers to the coordinate information 369 of the advertisement basic information DB 360 based on the coordinate information of the link and the node included in the route information, thereby providing the advertisement basic information corresponding to the facility along the route. 361 is extracted. Subsequently, the route advertisement information extraction unit refers to the advertisement image related information DB 390 on the basis of the advertisement ID 362 included in the extracted advertisement basic information 361, and thereby the advertisement image related information 391 having the advertisement ID 392 that matches the advertisement ID 362. To extract. Further, the route advertisement information extraction unit extracts corresponding image data from the image file 410 of the data storage device 18 based on the image file storage destination information 393 included in the advertisement image related information 391. That is, the route advertisement information extraction unit extracts advertisement information corresponding to the facility along the route from the advertisement information storage unit 211 based on the coordinate information of the link and the node included in the route information. Note that “along the route” can be, for example, an area within a predetermined distance from the links and nodes constituting the route. The route advertisement information extraction unit functions as route advertisement information extraction means in the present invention.

  Specifically, the central location advertisement information extraction unit refers to the coordinate information 369 of the advertisement basic information DB 360 based on the central coordinate information indicating the center position of the map including the entire route displayed based on the route information. Thus, the advertisement basic information 361 corresponding to the facility within a predetermined range (for example, within a radius of 500 m) from the center is extracted. Subsequently, the central advertisement information extraction unit refers to the advertisement image related information DB 390 based on the advertisement ID 362 included in the extracted advertisement basic information 361, and thereby the advertisement image related information having the advertisement ID 392 that matches the advertisement ID 362. 391 is extracted. Further, the central advertisement information extraction unit extracts corresponding image data from the image file 410 of the data storage device 18 based on the image file storage destination information 393 included in the advertisement image related information 391. That is, the central location advertisement information extraction unit extracts advertisement information corresponding to facilities within a predetermined range from the central location from the advertisement information storage unit 211 based on the central location coordinate information included in the route information. The predetermined range can be set arbitrarily. The central advertisement information extraction unit functions as central advertisement information extraction means in the present invention.

  The transmission unit 216 transmits a page including the route information created by the route information creation unit 214 and the advertisement information extracted by the advertisement information extraction unit 215 to the terminal device 1 via the network 2. The transmission unit 216 functions as a transmission unit in the present invention.

  The terminal device 1 includes a display unit, and based on the route information and the advertisement information acquired from the transmission unit 216 of the advertisement information providing server 3, the display unit relates to the route from the departure point to the destination and the route. Display the page that contains the advertisement.

  FIG. 8 is a screen example of a display unit displaying a route and an advertisement. Specifically, as shown in FIG. 8, the terminal device 1 displays the route from the departure point to the destination on the route display unit 62 based on the route information, and relates to the route on the advertisement display unit 61 based on the advertisement information. List the ads you want to play. In the screen shown in FIG. 8, the white circle (◯) is the center 400 of the map including the entire route, the white star (☆) is the departure point 401, the black star (★) is the destination 402, and the bold line in the dashed ellipse is the departure point. A route from the ground to the destination. In addition, squares described as “C” are convenience stores 501, 503, and 504, and squares described as “R” represent a restaurant 502.

  As a method of determining the priority when displaying an advertisement based on advertisement information, for example, a method based on a driving lane, a method based on a distance from a departure place, a method based on a distance from a destination, and A method based on the distance from the center can be used. As a method for determining the priority order when displaying an advertisement based on advertisement information, any one method may be applied, or a plurality of methods may be applied. That is, which method is applied can be arbitrarily set.

  The method based on the travel lane is a method of preferentially displaying an advertisement corresponding to the facility on the travel lane side in the route from the departure place to the destination based on the advertisement information and the route information. Specifically, in the example of FIG. 8, when two advertisements are displayed on the advertisement display unit 61, since the left lane toward the destination 402 is a traveling lane, the advertisement information corresponding to the convenience store 501 and the restaurant 502 is displayed. Display ads based on priority. In addition, when applying the method based on the travel lane as a method for determining the priority when displaying the advertisement, the transmission unit 216 of the advertisement information providing server 3 sends the advertisement information to the travel lane side based on the route information. Set and send an advertisement that corresponds to the facility of the priority. In addition, since the number of advertisements displayed in a list on the advertisement display unit 61 is arbitrary, advertisements corresponding to facilities on the opposite lane side may be displayed in an auxiliary manner. In this case, the transmission unit 216 of the advertisement information providing server 3 sets and transmits the advertisement information based on the route information so as to display the advertisement corresponding to the facility on the opposite lane side.

  The method based on the distance from the departure place is a method in which the advertisement corresponding to the facility having a short distance from the departure place is preferentially displayed based on the advertisement information and the route information. Specifically, in the example of FIG. 8, when two advertisements are displayed on the advertisement display unit 61, an advertisement based on the advertisement information corresponding to the convenience stores 501 and 503 having a short distance from the departure place 401 is preferentially displayed. In addition, when applying the method based on the distance to the departure place as a method for determining the priority order when displaying the advertisement, the transmission unit 216 of the advertisement information providing server 3 determines the advertisement information based on the route information. It is set and transmitted so that the advertisement corresponding to the facility having a short distance from the departure place is displayed in order.

  The method based on the distance to the destination is a method of displaying preferentially in order from the advertisement corresponding to the facility having a short distance to the destination based on the advertisement information and the route information. Specifically, in the example of FIG. 8, when two advertisements are displayed on the advertisement display unit 61, an advertisement based on the advertisement information corresponding to the convenience store 504 and the restaurant 502 with a short distance from the destination 402 is preferentially displayed. . In addition, when applying the method based on the distance to the destination as a method for determining the priority when displaying the advertisement, the transmission unit 216 of the advertisement information providing server 3 determines the advertisement information based on the route information. It is set and transmitted so that the advertisement corresponding to the facility with a short distance from the destination is displayed in order from the advertisement.

  The method based on the distance to the center is a method of displaying preferentially in order from an advertisement corresponding to a facility having a short distance from the center of the map including the entire route based on the advertisement information and the route information. Specifically, in the example of FIG. 8, when two advertisements are displayed on the advertisement display unit 61, an advertisement based on advertisement information corresponding to the restaurant 502 and the convenience store 503 with a short distance from the center 400 is preferentially displayed. . In addition, when applying the method based on the distance from the center as a method for determining the priority when displaying the advertisement, the transmission unit 216 of the advertisement information providing server 3 determines the advertisement information based on the route information, It is set and transmitted so that the advertisement corresponding to the facility with a short distance from the center is displayed preferentially in order.

[Advertising information provision processing]
Next, a method for providing advertisement information related to route information to the terminal device 1 used by the user by the advertisement information providing unit 200 will be described. FIG. 9 is a flowchart of the advertisement information providing process according to the present embodiment. The advertisement information providing process is executed by the advertisement information providing server 3 executing a predetermined program and functioning as the advertisement information providing unit 200.

  First, the user uses the terminal device 1 to input a starting point and a destination as input parameters. The terminal device 1 receives the designation of the departure point and destination (step S1), transmits the corresponding departure point coordinate information and destination coordinate information to the advertisement information providing server 3, and transmits a page transmission request including the advertisement information. (Step S2).

  The departure point coordinate information acquisition unit 211 of the advertisement information providing unit 200 acquires departure point coordinate information, which is an input parameter input by the user, from the terminal device 1. Moreover, the destination coordinate information acquisition part 212 acquires the destination coordinate information which is the input parameter which the user input from the terminal device 1 (step S3). Subsequently, the route information creation unit 214 is stored in the departure point coordinate information acquired by the departure point coordinate information acquisition unit 212, the destination coordinate information acquired by the destination coordinate information acquisition unit 213, and the map information storage unit 210. Based on the route calculation information, route information indicating the route from the departure place to the destination is created (step S5).

  Further, the advertisement information extraction unit 215 extracts corresponding advertisement information from the advertisement information storage unit 211 based on the route information created by the route information creation unit 214 (step S6). Methods for extracting advertising information include, for example, a method based on the starting point, a method based on the destination, and a method based on the route, and any method to be applied is arbitrarily set. Can do.

  Subsequently, the advertisement information extraction unit 215 refers to the advertisement image related information DB 390 on the basis of the advertisement ID 362 included in the extracted advertisement basic information 361, so that the advertisement image related information 391 having the advertisement ID 392 that matches the advertisement ID 362. Is extracted (step S6). Further, the advertisement information extraction unit 215 extracts corresponding image data from the image file 410 of the data storage device 18 based on the image file storage destination information 393 included in the advertisement image related information 391 (step S7). Thus, the advertisement information extraction unit 215 extracts the advertisement information from the advertisement information storage unit 211 based on the route information, the route information created by the route information creation unit 214, and the advertisement extracted by the advertisement information extraction unit 215. An advertisement information page (see FIG. 8) including information is created.

  And the transmission part 216 transmits an advertisement information page to the terminal device 1 via the network 2 (step S8). At this time, the transmission unit 216 transmits to the terminal device 1 a page including advertisement information and route information set with the priority determined by a predetermined method. As a method for determining the priority order when displaying an advertisement based on advertisement information, for example, there are a method based on a driving lane, a method based on a distance from a departure place, and a method based on a distance from a destination. Which method is applied can be arbitrarily set.

  The terminal device 1 includes a display unit. Based on the route information and the advertisement information included in the advertisement information page acquired from the transmission unit 216 of the advertisement information providing server 3, the terminal device 1 leaves the display unit as shown in FIG. A page including a route from the place to the destination and an advertisement related to the route is displayed (step S9). At this time, the terminal device 1 displays a route based on the route information on the display unit, and displays an advertisement based on the advertisement information according to the set priority. Thereby, the first advertisement information providing process is completed.

  As described above, according to the advertisement information providing server 3 of this embodiment, the advertisement information related to the route information can be transmitted to the terminal device 1 used by the user. Therefore, the user can use the terminal device 1 to view advertisements related to the route as auxiliary information in the route from the departure place to the destination. Furthermore, since the advertiser can expose the advertisement according to the action actually visited (behavior) from the scene of route search, a response effect can be expected. In addition, the advertising agency can set the selling point to display the advertisement related to the route together with the route searched by the user, and the provider of the route information is based on the point information gathered in the form of advertisement information. To enhance other functions such as search functions.

  In addition, the advertisement information providing system in the present embodiment can be applied to, for example, a PC map and advertisement display service and a device including the map, a map and advertisement display service other than the PC, and a device including the map. The present invention can be applied to any device system having a communication environment and a display application such as a PC, a mobile phone, a car navigation device, a digital TV, and a kiosk terminal.

[Modification]
In the above embodiment, as shown in FIG. 8, the terminal device 1 displays a map including the entire route from the departure point to the destination and an advertisement related to the entire route on one screen. However, the present invention is not limited to this, and the divided map based on the guidance point in the route from the departure point to the destination and the advertisement related to the route on the divided map may be displayed on one screen. . A guidance point is a node that becomes a point for route guidance, such as an intersection that makes a right turn or a left turn on the route.

  The case where the advertisement relating to the divided map and the route on the divided map is displayed on one screen will be described in detail as a modified example. In addition, description about the part similar to said Example is abbreviate | omitted for convenience.

  First, an advertisement information providing unit 250 that provides advertisement information related to route information on a divided map will be described with reference to FIG. FIG. 10 is a functional block diagram of the advertisement information providing unit 250. The advertisement information providing unit 250 is essentially composed of the components of the advertisement information providing server 3. That is, in the present embodiment, the advertisement information providing server 3 functions as an advertisement information providing apparatus in which the advertisement information providing unit 250 is mounted.

  As shown in FIG. 10, the advertisement information providing unit 250 includes a map information storage unit 260, an advertisement information storage unit 261, a departure point coordinate information acquisition unit 262, a destination coordinate information acquisition unit 263, a route information creation unit 264, and a divided map. An information creation unit 265, a divided advertisement information extraction unit 266, an advertisement information extraction unit 267, an additional advertisement information extraction unit 268, an additional information creation unit 269, and a transmission unit 270 are provided.

  The map information storage unit 260 stores map information, and is actually the data storage device 18 having the map information DB 350. The map information storage unit 260 functions as map information storage means in the present invention.

  The advertisement information storage unit 261 stores advertisement information including advertisement basic information 361 and image data related to the advertisement basic information. The advertisement basic information DB 360, the display management information DB 380, and the advertisement image related information DB 390 are practically stored. Is a data storage device 18. The advertisement information storage unit 261 functions as advertisement information storage means in the present invention.

  The departure point coordinate information acquisition unit 262 acquires departure point coordinate information, which is an input parameter input by the user, from the terminal device 1. The departure point coordinate information acquisition unit 262 functions as a departure point coordinate information acquisition unit in the present invention.

  The destination coordinate information acquisition unit 263 acquires, from the terminal device 1, destination coordinate information that is an input parameter input by the user. The destination coordinate information acquisition unit 263 functions as destination coordinate information acquisition means in the present invention.

  The route information creation unit 264 adds the departure point coordinate information acquired by the departure point coordinate information acquisition unit 262, the destination coordinate information acquired by the destination coordinate information acquisition unit 263, and the map information stored in the map information storage unit 260. Based on this, route information indicating the route from the departure point to the destination is created. The route information creation unit 264 functions as route information creation means in the present invention.

  Based on the map information stored in the map information storage unit 260 and the route information created by the route information creation unit 264, the divided map information creation unit 265 sequentially selects nodes that are guidance points along the traveling direction of the route. A predetermined range (for example, within a radius of 500 m from the node) is cut out as a reference node, and divided map information indicating a divided map in the predetermined range is created. The predetermined range can be set arbitrarily. The divided map information creation unit 265 functions as divided map information creation means in the present invention.

  Although details will be described later, the divided map is displayed on the display unit of the terminal device 1 together with the advertisement related to the divided map, as shown in FIG. FIG. 11 is a screen example of a display unit that displays a divided map including a part of a route based on a specific node (guidance point) and an advertisement. In the screen shown in FIG. 11A, a white circle (◯) indicates the center 410 of the divided map 71, a black circle (●) indicates a node (node ID: N012) serving as a reference of the divided map 71, and a white star (☆) indicates the departure place. The thick line in the divided map 71 is a part of the route from the departure point to the destination. In addition, a square described as “C” represents a convenience store 601, a square described as “R” represents a restaurant 602, and a square described as “G” represents a gas station 603. On the other hand, in the screen shown in FIG. 11B, the white circle (◯) is the center 420 of the divided map 72, the black circle (●) is the reference node (node ID: N025) serving as the reference of the divided map 72, and the black star (★). Is the destination 405, and the thick line in the divided map 72 is a part of the route from the departure point to the destination. A square described as “C” represents a convenience store 604. The terminal device 1 displays the divided map based on the divided map information, so that the user can view the enlarged map based on the node serving as the guidance point.

  Based on the route information created by the route information creation unit 264 and the divided map information created by the divided map information creation unit 265, the divided advertisement information extraction unit 266 receives an advertisement corresponding to each divided map information from the advertisement information storage unit 211. Extract information. As a method for extracting the advertisement information corresponding to each divided map information, for example, a method based on the reference node and a method based on the center are listed. The divided advertisement information extraction unit 266 includes a node advertisement information extraction unit and a divided central location advertisement information extraction unit, and when extracting the advertisement information, any one method may be applied. It is good also as applying a method. That is, which method is applied can be arbitrarily set.

  Specifically, the node advertisement information extraction unit refers to the coordinate information 369 of the advertisement basic information DB 360 based on the node coordinate information indicating the position of the reference node included in each divided map information, so that a predetermined range from the node. The advertisement basic information 361 corresponding to the inside (for example, within a radius of 100 m) is extracted. Subsequently, the node advertisement information extraction unit refers to the advertisement image related information DB 390 based on the advertisement ID 362 included in the extracted advertisement basic information 361, and thereby the advertisement image related information 391 having the advertisement ID 392 that matches the advertisement ID 362. To extract. Further, the node advertisement information extraction unit extracts corresponding image data from the image file 410 of the data storage device 18 based on the image file storage destination information 393 included in the advertisement image related information 391. That is, the node advertisement information extraction unit extracts advertisement information corresponding to facilities within a predetermined range from the reference node from the advertisement information storage unit 211 based on the coordinate information of the reference node included in each divided map information. Specifically, in the example of FIG. 11A, advertisement information corresponding to a convenience store 601 and a restaurant 602 that are within a predetermined range from the reference node (node ID: N012) is extracted. The predetermined range can be set arbitrarily. The node advertisement information extraction unit functions as node advertisement information extraction means in the present invention.

  Specifically, the divided central location advertisement information extraction unit refers to the coordinate information 369 in the advertisement basic information DB 360 based on the central location coordinate information indicating the center position of the divided map included in each divided map information. The advertisement basic information 361 corresponding to the facility within a predetermined range (for example, within a radius of 100 m) from the center is extracted. Subsequently, the divided central location advertisement information extraction unit refers to the advertisement image related information DB 390 based on the advertisement ID 362 included in the extracted advertisement basic information 361, and thereby associates the advertisement image with the advertisement ID 392 that matches the advertisement ID 362. Information 391 is extracted. Further, the divided central location advertisement information extraction unit extracts corresponding image data from the image file 410 of the data storage device 18 based on the image file storage destination information 393 included in the advertisement image related information 391. In other words, the divided central location advertisement information extraction unit extracts, from the advertisement information storage unit 211, advertisement information corresponding to facilities within a predetermined range from the central location based on the coordinate information of the central location included in each divided map information. To do. Specifically, in the example of FIG. 11A, advertisement information corresponding to a restaurant 602 and a gas station 603 that are within a predetermined range from the center 410 is extracted. The predetermined range can be set arbitrarily. The divided central location advertisement information extraction unit functions as a divided central location advertisement information extraction unit in the present invention.

  The advertisement information extraction unit 267 extracts all corresponding advertisement information from the advertisement information storage unit 211 based on the route information created by the route information creation unit 264. Since the method for extracting all corresponding advertisement information from the advertisement information storage unit based on the route information is the same as that in the above-described embodiment, the description is omitted for the sake of convenience.

  The additional advertisement information extraction unit 268 is advertisement information related to advertisement information corresponding to one piece of divided map information extracted by the divided advertisement information extraction unit 266 from the advertisement information extracted by the advertisement information extraction unit 267. In addition, advertisement information corresponding to other divided map information is extracted. Specifically, in the example of FIG. 11A, it is assumed that the divided advertisement information extraction unit 266 has extracted advertisement information corresponding to the convenience store 601 as advertisement information corresponding to the divided map information indicating the divided map 71. In this case, the additional advertisement information extraction unit 268 is advertisement information related to the convenience store 601 from the advertisement information extracted by the advertisement information extraction unit 267, and other divided map information (that is, the divided map 71). The advertisement information of the convenience store 604 corresponding to the divided map information indicating the divided map 72 is extracted as the advertising information corresponding to the divided map information indicating the divided map other than. The additional information extraction unit 268 functions as additional information extraction means in the present invention.

  The additional information creation unit 269 creates additional information based on the advertisement information extracted by the additional advertisement information extraction unit 268. The additional information is, for example, information such as “the advertisement information Y related to the advertisement information X is also present in the divided map Z”. Specifically, in the example of FIG. As additional information corresponding to the divided map information indicated by 71, information “a convenience store 604 similar to the convenience store 601 is also present in the divided map 72” is created. The additional information creation unit 269 functions as the additional information creation unit 269 in the present invention.

  The transmission unit 270 displays an advertisement information page in which the divided map information created by the divided map information creation unit 265 is associated with the advertisement information and additional information corresponding to the divided map information via the network 2. Send to. The transmission unit 270 functions as a transmission unit in the present invention.

  The terminal device 1 includes a display unit, and is illustrated in FIG. 11 based on the divided map information acquired from the transmission unit 216 of the advertisement information providing server 3 and the advertisement information and additional information corresponding to the divided map information. As described above, the advertisement information page including a part of the route based on the reference node, the advertisement related to the route and the additional information related to the advertisement is displayed on the display unit. Specifically, as illustrated in FIG. 11A, the terminal device 1 displays a divided map 71 on the route display unit 64 based on the divided map information. Further, based on the advertisement information, advertisements corresponding to the convenience store C and restaurant D related to the route included in the divided map 71 are displayed, and the convenience store comment 70 included in the divided map 72 is displayed based on the additional information. It is displayed on the advertisement display unit 63.

  Note that the method for determining the priority order when displaying the advertisement based on the advertisement information is the same as in the above-described embodiment, and therefore the description thereof is omitted for the sake of convenience.

  Next, an advertisement information providing process according to a modification will be described with reference to FIG. FIG. 12 is a flowchart of an advertisement information providing process according to a modification. The advertisement information providing unit 250 is configured by the components of the advertisement information providing server 3, and this advertisement information providing process is realized by the CPU 12 shown in FIG. 2 executing a program stored in the memory 13. Is done.

  First, the user uses the terminal device 1 to input departure point coordinate information and destination coordinate information as input parameters, and the terminal device 1 receives these designations (step S11). Next, the terminal device 1 transmits the departure point coordinate information and the destination coordinate information corresponding to the input departure point and destination to the advertisement information providing server 3 and requests transmission of a page including the advertisement information ( Step S12).

  The departure point coordinate information acquisition unit 262 of the advertisement information providing unit 250 acquires the departure point coordinate information from the terminal device 1, and the destination coordinate information acquisition unit 263 acquires the destination coordinate information (step S13). Subsequently, the route information creation unit 264 is stored in the departure point coordinate information acquired by the departure point coordinate information acquisition unit 262, the destination coordinate information acquired by the destination coordinate information acquisition unit 263, and the map information storage unit 260. Based on the map information, route information indicating the route from the departure place to the destination is created (step S14).

  Further, the divided map information creation unit 265 is a reference that is sequentially used as a reference along the traveling direction of the route based on the route information created by the route information creation unit 264 and the map information stored in the map information storage unit 360. A predetermined range based on the node is cut out, and divided map information indicating a divided map of the predetermined range is created (step S15). Subsequently, the divided advertisement information extraction unit 266 extracts advertisement information corresponding to each piece of divided map information created by the divided map information creation unit 265 from the advertisement information storage unit 261 (step S16). Further, the advertisement information extraction unit 267 extracts all advertisement information corresponding to the route information from the advertisement information storage unit 261 based on the route information created by the route information creation unit 264 (step S17).

  Then, the additional advertisement information extraction unit 268 is advertisement information related to the advertisement information extracted by the divided advertisement information extraction unit from the advertisement information extracted by the advertisement information extraction unit 267, and other divided map information The advertisement information corresponding to is extracted (step S18). Subsequently, the additional information creation unit 269 creates additional information based on the advertisement information extracted by the additional advertisement information extraction unit 268 (step S19). Furthermore, the advertisement information extraction unit 267 creates an advertisement information page in which the divided map information is associated with the advertisement information and additional information corresponding to the divided map information (step S20).

  The transmission unit 270 transmits the advertisement information page in which the divided map information is associated with the advertisement information and the additional information corresponding to the divided map information to the terminal device 1 via the network 2 (step S21).

  The terminal device 1 includes a display unit, and based on the divided map information acquired from the transmission unit 216 of the advertisement information providing server 3, the advertisement map information, and the additional information, as illustrated in FIG. A page including a part of the route, an advertisement related to the route, and a comment related to the advertisement is displayed (step S22). Thereby, the advertisement information providing process is completed.

  In the modification, the comment based on the additional information is displayed. However, the present invention is not limited to this, and the comment based on the additional information is not necessarily displayed.

  As described above, according to the advertisement information providing server of the modification, it is possible to display advertisements and additional comments related to the route by using the information of the entire route even on the divided map. .

11 System bus 12 CPU
13 Memory 14 Keyboard 15 Coordinate indicating device 16 Display 17 Printer 18 Data storage device 200 Advertisement information providing unit

Claims (1)

An advertisement information providing device capable of communicating with a terminal device,
Map information storage means for storing computerized map information;
Advertisement information storage means for storing facility coordinate information indicating the position of the facility and advertisement information related to the facility in association with each other;
From the terminal device, departure point coordinate information acquisition means for acquiring departure point coordinate information indicating the position of the departure point,
Destination coordinate information acquisition means for acquiring destination coordinate information indicating the position of the destination from the terminal device;
Route information creating means for creating route information indicating a route from the departure point to the destination by referring to the map information based on the departure point coordinate information and the destination coordinate information;
Advertising information extraction means for extracting corresponding advertising information from the advertising information storage means based on the route information;
An advertisement information providing apparatus comprising: transmission means for transmitting advertisement information extracted by the advertisement information extraction means to the terminal device.

Images