JP2006242583A - Apparatus, system, and method for route retrieval and computer program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a route retrieval apparatus capable of displaying advertisement information on stores in the vicinity of routes. <P>SOLUTION: From a map information database 311, a route retrieval part 33 of a route retrieval server 3 acquires direct route information indicating a direct route from a departure location indicated by received departure location information to a destination indicated by a receive destination information. From an advertisement information database 312, an advertisement information retrieval part 34 reads advertisement information in which the distance from the direct route, the departure location, or the destination to a location indicated by store position informationsatisfies prescribed conditions. Since the acquired direct route information and the read advertisement information are transmitted to a user terminal 21, it is possible to display advertisement information on stores in the vicinity of routes on the user terminal 21. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to a route search device, a route search system, a route search method, and a computer program that can display advertisement information related to a store near the route.

  Conventionally, when searching for a route from the departure point to the destination, maps and timetables were often used.In recent years, however, the route is determined by software that replaces maps and timetables, services on the Internet, and car navigation systems. You can search.

In the system for performing the route search shown in FIG. 7, the map information server 3A displays the route and the map in the vicinity thereof, and the advertisement information server 3B displays the advertisement information of the advertisement related to the store in the vicinity of the departure place, the destination, or the designated place. Each is displayed on the user terminal 20 (see, for example, Patent Document 1).
JP 2002-63093 A

  However, since the advertisement information displayed in the system of FIG. 7 relates to the store near the departure point, the destination, and the designated place, the designated place is routed to display the advertisement information related to the shop near the route. It is necessary to determine in the vicinity of.

  In addition, since the route through the store related to the displayed advertisement information is not displayed, if you want to go through that store, change the destination to the store location, perform the route search again, and then depart from the store location It is necessary to return to the ground, return the destination, and perform the route search again, or search the map for the route from the displayed route to the store.

  The present invention has been made in view of the above-described problems, and an object of the present invention is to provide a route search device, a route search system, a route search method, and a route search device capable of displaying advertisement information related to a store near the route. To provide a computer program.

  In order to solve the above-mentioned problems, the present invention of claim 1 provides an advertisement information database in which store information indicating the position of a store related to the advertisement is associated with the advertisement information displayed for the advertisement, and a departure place. Means for receiving the starting point information and the destination information when the destination information indicating the destination and the destination information indicating the destination are transmitted from the user terminal, and the starting point indicated by the received starting point information. Means for acquiring direct route information indicating a direct route that is a route to the destination indicated by the destination information, and a distance from the direct route or the starting point or the destination to the point indicated by the store position information. Means for reading out advertisement information satisfying a predetermined condition from the advertisement information database, and a method of transmitting the acquired direct route information and the read advertisement information to the user terminal. And solutions with a route search device characterized in that it comprises and.

  According to the present invention of claim 1, an advertisement information database is provided in which store information indicating the position of a store related to the advertisement is associated with the advertisement information displayed for the advertisement, and the departure place information indicating the departure place and the purpose When the destination information indicating the destination is transmitted from the user terminal, the destination information and the destination information are received, and the destination indicated by the received destination information from the starting point indicated by the received starting point information. Get direct route information indicating the direct route that is the route to the ground, and advertising information that shows the distance from the direct route or the starting point or the destination to the point indicated by the store location information that satisfies the predetermined condition Since the direct route information read and retrieved from the database and the read advertisement information are transmitted to the user terminal, the advertisement information related to the store near the route is displayed. It can be. Accordingly, it is possible to display advertisement information that is difficult to be displayed because the target is not nearby, such as being far from the station.

  According to the present invention of claim 2, in the advertisement information database, advertisement identification information indicating an advertisement is associated with the advertisement information, and the direct route indicated by the transmitted direct route information is displayed on the user terminal. The transmitted advertisement information is displayed and selected, and when the advertisement identification information indicating the selected advertisement information is transmitted, the advertisement identification information is received and related to the advertisement indicated by the received advertisement identification information Obtain detour route information indicating a detour route that is a route when moving from the departure point indicated by the departure point information to the destination indicated by the destination information via the store, and the obtained detour route information is The route search device according to claim 1, wherein the solution is transmitted to the user terminal.

  According to the present invention of claim 2, in the advertisement information database, advertisement identification information indicating an advertisement is associated with the advertisement information, and the direct route indicated by the transmitted direct route information is displayed on the user terminal. The received advertisement information is displayed when the transmitted advertisement information is displayed and selected, and the advertisement identification information indicating the selected advertisement information is transmitted, and the store related to the advertisement indicated by the received advertisement identification information To obtain detour route information indicating a detour route that is a route when moving from the departure point indicated by the departure point information to the destination indicated by the destination information, and the obtained detour route information is By sending to the user terminal, detour route information can be displayed. As a result, the destination is changed to the point of the store and the route search is performed again, the point of the store is set as the departure point, the destination is restored, and the route search is performed again, or the displayed route to the store There is no need to search for a route on the map.

  According to the present invention of claim 3, in the advertisement information database, advertisement identification information indicating an advertisement is associated with the advertisement information, and the direct route indicated by the transmitted direct route information is displayed on the user terminal. When the transmitted advertisement information is displayed and selected, and the advertisement identification information indicating the selected plurality of advertisement information is transmitted, the plurality of advertisement identification information is received and indicated by the received advertisement identification information The detour route information indicating the detour route that is the route when moving from the departure point indicated by the departure point information to the destination indicated by the destination information via a plurality of stores related to the advertisement is acquired and acquired. The route search apparatus according to claim 1, wherein the detour route information is transmitted to the user terminal.

  According to the present invention of claim 3, in the advertisement information database, the advertisement identification information indicating the advertisement is associated with the advertisement information, and the direct route indicated by the transmitted direct route information is displayed on the user terminal. The received advertisement information is displayed and selected, and when the advertisement identification information indicating the selected plurality of advertisement information is transmitted, the plurality of advertisement identification information is received, and the advertisement indicated by the received advertisement identification information The detour route information indicating the detour route that is the route when moving from the departure point indicated by the departure point information to the destination indicated by the destination information via a plurality of stores related to By transmitting the detour route information to the user terminal, detour route information indicating a detour route passing through a plurality of stores can be displayed. This eliminates the need for performing a route search again.

  According to a fourth aspect of the present invention, in the advertisement information database, a genre to which an advertisement belongs is associated with advertisement information, a genre is selected by the user terminal, and genre information indicating the selected genre is transmitted. The advertisement information of the advertisement belonging to the genre indicated by the received genre information is read when the genre information is received and the advertisement information is read from the advertisement information database. The route search device described in the above is used as a solution means.

  According to the present invention of claim 4, in the advertisement information database, the genre to which the advertisement belongs is associated with the advertisement information, the genre is selected at the user terminal, and the genre information indicating the selected genre is transmitted. When the relevant genre information is received and the advertisement information is read from the advertisement information database, the advertisement information corresponding to the user's preference is displayed by reading the advertisement information belonging to the genre indicated by the received genre information. Thus, the advertisement effect can be improved and the number of displayed advertisement information can be reduced, so that the user can quickly select the advertisement information.

  The present invention of claim 5 includes a user information database in which user information including a genre designated by the user is stored, and when reading advertisement information from the advertisement information database, reading advertisement information of advertisements belonging to the genre. The route search device according to any one of claims 1 to 4 is used as a solving means.

  According to the present invention of claim 5, when a user information database storing user information including a genre designated by the user is provided and the advertisement information is read from the advertisement information database, the advertisement information of the advertisement belonging to the genre is displayed. By reading, it is possible to display advertisement information that suits the user's preference and improve the advertising effect, and since the number of displayed advertisement information can be reduced, the user can quickly select the advertisement information. become.

  When the advertisement information is read from the advertisement information database, the present invention of claim 6 determines whether the distance from the direct route indicated by the acquired direct advertisement information to the point of the store position information is equal to or less than a predetermined value. If it is below a predetermined value, the advertisement information corresponding to the store location information is read out, and the route search device according to any one of claims 1 to 5 is used as the solution means.

  According to the present invention of claim 6, when the advertisement information is read from the advertisement information database, it is determined whether or not the distance from the direct route indicated by the acquired direct advertisement information to the point of the store position information is equal to or less than a predetermined value. If it is determined and the value is equal to or less than a predetermined value, the advertisement information corresponding to the store position information can be read to display the advertisement information of the store that is easy to drop in on the way of moving directly along the route, thereby improving the advertising effect. Can do.

  According to the seventh aspect of the present invention, when the advertisement information is read from the advertisement information database, it is indicated by the distance from the departure place indicated by the received departure place information to the point of the store position information and the received destination information. It is determined whether or not the total distance from the destination to the point of the store location information is equal to or less than a predetermined value, and if it is equal to or less than the predetermined value, the advertisement information corresponding to the store location information is read. The route search device according to any one of claims 1 to 5 is used as a solution means.

  According to the present invention of claim 7, when the advertisement information is read from the advertisement information database, the distance from the departure point indicated by the received departure point information to the point of the store position information and the received destination information are used. It is determined whether the total distance from the indicated destination to the point of the store location information is equal to or less than a predetermined value, and if it is equal to or less than the predetermined value, the advertisement information corresponding to the store location information is read out Since the total distance generally indicates the distance on the detour route, it is possible to display the advertisement information related to the store whose distance on the detour route is a predetermined value or less, thereby improving the convenience for the user. it can.

  The present invention of claim 8 includes a user terminal used when searching for a route desired by a user and a route search device for searching for a route, and the user terminal is a terminal information input unit operated by the user. And a terminal information transmission / reception unit that transmits information to the route search device by a user operation and receives information transmitted from the route search device, and a terminal information output unit that outputs the received information, the route search The apparatus is indicated by means of receiving the starting point information and the destination information when the starting point information indicating the starting point and the destination information indicating the destination are transmitted from the user terminal, and the received starting point information. Means for obtaining direct route information indicating a direct route from the departure point to the destination indicated by the received destination information, and the direct route or the departure point or the destination or the store from the destination Means for reading out advertisement information from the advertisement information database whose distance to the point indicated by the position information satisfies a predetermined condition, and means for transmitting the acquired direct route information and the read advertisement information to the user terminal. A route search system characterized by this is used as a solution means.

  According to the present invention of claim 8, the route search device is provided with an advertisement information database in which store location information indicating the location of the store related to the advertisement is associated with the advertisement information displayed for the advertisement. , Receiving the starting point information and the destination information when the starting point information indicating the starting point and the destination information indicating the destination are transmitted from the user terminal, and from the starting point indicated by the received starting point information, The direct route information indicating the direct route that is the route to the destination indicated by the received destination information is acquired, and the distance from the direct route or the starting point or the destination to the point indicated by the store position information is The advertisement information satisfying the predetermined condition is read from the advertisement information database, and the acquired direct route information and the read advertisement information are transmitted to the user terminal. It is possible to display the advertisement information according to the vicinity of the store. Accordingly, it is possible to display advertisement information that is difficult to be displayed because the target is not nearby, such as being far from the station.

  Further, in the route search system, the advertisement information database is such that advertisement identification information indicating an advertisement is associated with the advertisement information, and the direct route indicated by the transmitted direct route information is displayed on the user terminal. The transmitted advertisement information is displayed and selected, and when the advertisement identification information indicating the selected advertisement information is transmitted, the advertisement identification information is received and related to the advertisement indicated by the received advertisement identification information Obtain detour route information indicating a detour route that is a route when moving from the departure point indicated by the departure point information to the destination indicated by the destination information via the store, and the obtained detour route information It is good also as transmitting to the said user terminal.

  According to the present invention, in the advertisement information database, advertisement identification information indicating an advertisement is associated with the advertisement information, and the direct route indicated by the transmitted direct route information is displayed and transmitted on the user terminal. The advertisement identification information is displayed and selected, and when the advertisement identification information indicating the selected advertisement information is transmitted, the advertisement identification information is received and passed through the store related to the advertisement indicated by the received advertisement identification information. To obtain detour route information indicating a detour route that is a route when moving from the departure point indicated by the departure point information to the destination indicated by the destination information, and send the obtained detour route information to the user terminal. By sending, the detour route information can be displayed. As a result, the route is searched again by changing the destination to the point of the store, the point of the store is set as the departure point, the destination is returned to the original, and the route search is performed again, or from the displayed route to the store. There is no need to search for a route on the map. This eliminates the need for performing a route search again.

  Further, in the route search system, when the advertisement information is read from the advertisement information database, it is determined whether or not the distance from the direct route indicated by the acquired direct advertisement information to the point of the store position information is equal to or less than a predetermined value. If it is equal to or less than a predetermined value, the advertisement information corresponding to the store position information may be read.

  According to the present invention, when reading the advertisement information from the advertisement information database, it is determined whether or not the distance from the direct route indicated by the acquired direct advertisement information to the point of the store position information is a predetermined value or less, If it is below a predetermined value, the advertisement information corresponding to the store location information can be read to display the advertisement information of the store that is easy to drop in during the direct route movement, and the advertising effect can be improved.

  In the route search system, when the advertisement information is read from the advertisement information database, the distance from the departure point indicated by the received departure point information to the point of the store position information is indicated by the received destination information. It may be determined whether or not the total distance from the destination to the point of the store location information is equal to or less than a predetermined value, and if it is equal to or less than the predetermined value, advertisement information corresponding to the store location information may be read out. .

  According to the present invention, when the advertisement information is read from the advertisement information database, the distance from the departure point indicated by the received departure point information to the point of the store position information and the purpose indicated by the received destination information. It is determined whether or not the total distance from the ground to the point of the store location information is equal to or less than a predetermined value. If the total distance is equal to or less than the predetermined value, the advertisement information corresponding to the store location information is read to calculate the total Since the distance generally indicates the distance on the detour route, it is possible to display advertisement information relating to stores whose distance on the detour route is equal to or smaller than a predetermined value, and to improve the convenience for the user.

  According to a ninth aspect of the present invention, there is provided a route search apparatus including an advertisement information database in which store position information indicating a position of a store related to the advertisement is associated with advertisement information displayed for the advertisement, and a route desired by the user A route search method performed by a user terminal operated by the user at the time of search, which shows starting point information indicating a starting point input by a user operation on a terminal information input unit of the user terminal and a destination The terminal information transmitting / receiving unit of the user terminal transmits the destination information to the route search device, the route search device receives the transmitted departure point information and destination information, and the departure point indicated by the received departure point information To obtain direct route information indicating a direct route that is a route to the destination indicated by the received destination information, and the direct route or the starting point or the destination From the advertisement information database, the advertisement information whose distance to the point indicated by the store position information satisfies a predetermined condition is read from the advertisement information database, the acquired direct route information and the read advertisement information are transmitted to the user terminal, and the user terminal The terminal information output unit outputs the transmitted direct route information and advertisement information as a solution means.

  According to the present invention of claim 9, the terminal information transmitting / receiving unit of the user terminal routes the starting point information indicating the starting point and the destination information indicating the destination, which are input by the user's operation on the terminal information input unit of the user terminal. The route search device receives the transmitted departure point information and destination information, and from the departure point indicated by the received departure point information to the destination indicated by the received destination information. Direct route information indicating the direct route that is the route of the route is acquired, and advertisement information satisfying a predetermined condition for the distance from the direct route or the starting point or the destination to the point indicated by the store position information is obtained from the advertising information database. The read and acquired direct route information and the read advertisement information are transmitted to the user terminal, and the terminal information output unit of the user terminal transmits the transmitted direct route information. By outputting the pre-advertisement information, it is possible to display the advertising information according to the shop in the vicinity of the route. Accordingly, it is possible to display advertisement information that is difficult to be displayed because the target is not nearby, such as being far from the station.

  The present invention of claim 10 is a computer program that causes a route search device including an advertisement information database in which store location information indicating a location of a store related to an advertisement is associated with advertisement information displayed for an advertisement to execute a route search method. The departure point information indicating the departure point and the destination point information indicating the destination are received from the user terminal when the departure point information and the destination information are received, and the departure point indicated by the received departure point information is received. Obtain direct route information indicating the direct route, which is the route from the place to the destination indicated by the received destination information, to the point indicated by the store location information from the direct route or the departure place or the destination The advertisement information is read from the advertisement information database, and the obtained direct route information and the read advertisement information are read out from the advertisement information database. And solutions with a computer program for causing to execute a route search method for transmitting to the user terminal.

  According to the present invention of claim 10, the departure point information indicating the departure point and the destination information indicating the destination are received from the user terminal when the departure point information and the destination information are received, and the received departure point is received. Obtain direct route information indicating the direct route that is the route from the departure point indicated by the location information to the destination indicated by the received destination information, and store location from the direct route or the departure point or the destination A computer for executing a route search method that reads advertisement information whose distance to a point indicated by information satisfies a predetermined condition from the advertisement information database, and transmits the acquired direct route information and the read advertisement information to the user terminal. Since the program is provided, advertising information related to stores near the route is displayed by causing the computer to execute the computer program. It can be.

  According to the present invention, direct route information indicating a direct route that is a route from the departure point indicated by the received departure point information to the destination indicated by the received destination information is acquired, and the direct route or The advertisement information database reads out the advertisement information satisfying a predetermined condition for the distance from the departure place or the destination to the point indicated by the store position information, and the acquired direct route information and the read advertisement information are read out from the user terminal. Therefore, it is possible to display advertisement information relating to stores near the route. Accordingly, it is possible to display advertisement information that is difficult to be displayed because the target is not nearby, such as being far from the station.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

  FIG. 1 is a configuration diagram of a route search system 1 according to the present embodiment.

  As shown in FIG. 1, the route search system 1 includes a user terminal 21 and a route search server 3 as a route search device that performs a route search in response to a request from the user terminal 21 and advertises a store near the route. The user terminal 21 is connected to the route search server 3 via the Internet. In addition to the user terminal 21, the route search server 3 is connected to the user terminal 22, the user terminal 23, and the like. In the present embodiment, the user terminal 21 will be described as a representative.

  The user terminal 21 inputs and outputs information in order for the user of the user terminal 21 to use the function of the route search server 3. Although not shown, when the user terminal 21 inputs departure place information, destination information, etc. A terminal information input unit operated by the user, a terminal transmission / reception unit that transmits / receives information to / from the route search server 3 via the Internet, and a terminal information output unit that outputs received information.

  The route search server 3 includes a database unit 31 including various databases, an information transmission / reception unit 32 that transmits and receives information via the Internet, a route search unit 33 that performs a route search based on a departure point, a destination, and the like, and a user terminal 21. An advertisement information search unit 34 that searches the database of the database unit 31 for advertisement information transmitted to

  The database unit 31 includes a map information database 311 that is used for searching for a route constituted by roads, railroad tracks, and the like, and an advertisement information database 312 that includes advertisement information and information including registered keywords registered for this.

  The information transmission / reception unit 32 transmits / receives information to / from the user terminal 21 and other devices via the Internet. The information transmission / reception unit 32 receives departure point information, destination information, and the like transmitted from the user terminal 21, and receives various route information, Various advertisement information and the like are transmitted to the user terminal 21.

  The route search unit 33 performs route search based on the departure point information, destination information, and the like received by the information transmission / reception unit 32.

  The advertisement information search unit 34 selects advertisement information transmitted to the user terminal 21 from the advertisement information database 312.

  FIG. 2 is a configuration diagram of the advertisement information database 312.

  As shown in FIG. 2, the advertisement information database 312 stores information including items such as advertisement identification information, advertisement information, detailed advertisement information, store position information, genre, and priority. Advertisement identification information indicating one advertisement is stored in the item of advertisement identification information. The advertisement information item stores a banner, text, or the like as advertisement information displayed to notify the presence of the advertisement. In the item of detailed advertisement information, for example, the detailed information itself is stored as detailed advertisement information that is detailed information of the advertisement. In the item of detailed advertisement information, the URL of the information when the detailed information of the advertisement is on the Internet may be stored as detailed advertisement information. In the item of the store position information, latitude and longitude as store position information indicating the position of the store related to the advertisement is stored. In the genre item, for example, words such as restaurants and bookstores are stored as the genre to which the advertisement belongs. In addition, the genre item may store genres classified into levels such as a coffee shop, a ramen shop, and a fast food restaurant. The priority item stores the priority when the advertisement information is preferentially searched.

  Next, the operation of the route search system 1 will be described.

  3, 4, and 5 are flowcharts of the route search system 1.

  The user terminal 21 is connected to the route search server 3 via the Internet by a user operation and displays a predetermined route search screen (step S11). Here, a departure place and a destination are input to the user terminal 21 by an address, a station name, a facility name, or the like (step S12). In some cases, the user terminal 21 appropriately selects, for example, from a plurality of genres displayed on the route search screen, and a route (referred to as a direct route) from the departure point to the destination that does not pass through the advertising store. One of the neighborhood range and the neighborhood range of the destination is selected (step S13). Thereby, the advertisement information of the advertisement of the store within the selected range and the advertisement of the selected genre is transmitted to the user terminal 21. Hereinafter, it is assumed that these selections have been made.

  Next, the user terminal 21 performs route search for the departure point information indicating the input departure point, the destination information indicating the input destination, the genre information indicating the selected genre, and the range information indicating the selected range. It transmits to the server 3 (step S14).

  Instead of transmitting departure place information indicating the departure place such as an address input by the user, the position information of the own position acquired by the user terminal 21 using GPS (Global Posisioning Sysetm) is transmitted as departure place information. May be. Alternatively, departure point information indicating the departure point departure point may be transmitted with the nearest station of the input destination as the departure point.

  In the route search server 3, when the information transmitting / receiving unit 32 receives each transmitted information (step S21), the route search unit 33, for example, a direct route indicated by the received departure place information and destination information. Is searched using the map information database 311 (step S22).

  Next, the advertisement information search unit 34 searches the advertisement information database 312 for advertisement information of advertisements related to stores in the range indicated by the received range information (step S23).

  Here, for example, when the received range information indicates a range in the vicinity of the direct route, as shown in FIG. 6A, the starting point indicated by the received starting point information and the received destination point It is determined whether or not the shortest straight line distance from the straight line connecting the destination indicated by the information to the point of each store location information (store location information A) in the advertisement information database 312 is a predetermined value or less. If the value is less than or equal to the value, the advertisement information corresponding to the store position information A is acquired, thereby acquiring the advertisement information related to the store within the range shown in FIG.

  It should be noted that a predetermined number of advertisement information may be read out in order of increasing linear distance. Also, a predetermined number of advertisement information may be read out in descending order of priority. By setting a higher priority as the advertising fee is higher, an advertising effect corresponding to the advertising fee can be expected.

  You may search advertisement information as follows.

  For example, when the received range information indicates a range in the vicinity of the direct route, as shown in FIG. 6B, is the shortest straight distance from the direct route to the point of the store position information A equal to or less than a predetermined value? It is determined whether or not, and if it is equal to or less than a predetermined value, the advertisement information corresponding to the store position information A is read to acquire the advertisement information related to the store within the range of the figure.

  Further, for example, when the received range information indicates a range in the vicinity of the direct route, as shown in FIG. 6C, the straight line distance from the departure point to the point of the store position information A and the store position from the destination It is determined whether or not the total distance of the straight line distance to the point of information A is equal to or less than a predetermined value. If the total distance is equal to or less than the predetermined value, the advertisement information corresponding to the store position information A is read, That is, the advertisement information related to the store within the range of the ellipse where the starting point and the destination are in focus is acquired.

  Also, for example, when the received range information indicates a range in the vicinity of the destination, as shown in FIG. 6D, is the straight line distance from the destination to the point of the store position information A less than a predetermined value? It is determined whether or not, and if it is equal to or less than a predetermined value, the advertisement information corresponding to the store position information A is read to acquire the advertisement information related to the store within the range of the figure.

  For example, when the received range information indicates a range in the vicinity of the departure place, it is determined whether or not the linear distance from the departure place to the point of the store position information A is a predetermined value or less. Then, by reading the advertisement information corresponding to the store position information A, the advertisement information related to the stores within the range is acquired.

  Also in these cases, a predetermined number of advertisement information may be read out in order of increasing linear distance or in descending order of priority.

  In addition, you may determine by the distance on a path | route instead of determining by a linear distance. Further, for example, the determination may be made based on whether or not the vehicle can arrive at the store within a predetermined length of time when 80 m can be moved per minute. In this case, a condition may be set in which one traffic signal on the route stops for 30 seconds and one railroad crossing stops for one minute.

  Only the advertisement information that satisfies the time condition may be searched. That is, it is good also as searching for specific advertisement information only for a specific period. For example, it is good also as searching for advertisement information of beer only during the summer. Further, the advertisement information of discount products may be searched only during a discount period (for example, Saturday and Sunday) or during a discount time (for example, between 5 pm and 6 pm). In this case, the advertisement information database 312 may be associated with a time condition for the advertisement information searched in this way.

  Here, it returns to operation | movement description of the route search system 1 as one or more advertisement information having been searched.

  In the route search server 3, the information transmitting / receiving unit 32 transmits the searched direct route information and advertisement information to the user terminal 21 via the Internet (step S24).

  In the user terminal 21, the terminal transmitting / receiving unit receives the transmitted direct route information and advertisement information, and the terminal information output unit displays the direct route indicated by the received direct route information on the map displayed on the screen. Further, the received advertisement information is displayed (step S31).

  Here, it is possible to make the map easier to see by displaying the advertising information in a separate frame from the map. On the other hand, by displaying the advertisement information at the location of the store on the map, the user can grasp the location of the store.

  Now, the user terminal 21 determines whether or not an operation for ending the process has been performed (step S33). When it is determined that the operation has been performed, the entire process ends.

  On the other hand, when it is determined that the operation is not performed, for example, an operation for selecting one or more pieces of advertisement information is performed by the user on the terminal information input unit of the user terminal 21 (step S41). . In some cases, for example, as in step S13, selection is made from a plurality of genres as appropriate (step S42). Here, it is assumed that a genre is selected.

  Next, in the user terminal 21, the terminal transmission / reception unit transmits genre information indicating the selected genre and advertisement identification information indicating an advertisement corresponding to the selected advertisement information to the route search server 3 (step S43).

  In the route search server 3, when the information transmitting / receiving unit 32 receives each transmitted information (step S51), the route search unit 33, for example, from the departure point indicated by the previously received departure point information this time Map the detour route information indicating the route (referred to as detour route) when moving to the destination indicated by the destination information previously received via all the stores related to the advertisement indicated by the received advertisement identification information Search is performed using the information database 311 (step S52).

  Next, the advertisement information search unit 34 searches the advertisement information database 312 for advertisement information of advertisements for stores in the vicinity range of the detour route (step S53). Here, the advertisement information search unit 34 searches for advertisement information by performing a process in which the direct route in the process of searching for the advertisement information of the store near the direct route in step S23 is replaced with the detour route. Here, it is assumed that one or more advertisement information has been searched.

  Next, in the route search server 3, the information transmitting / receiving unit 32 transmits the searched detour route information and advertisement information to the user terminal 21 via the Internet (step S54).

  In the user terminal 21, the terminal transmission / reception unit receives the transmitted detour route information and advertisement information, and the terminal information output unit displays the detour route indicated by the received detour route information on the map displayed on the screen. Further, the received advertisement information is displayed (step S61). At this time, similarly to the display in step S31, the advertisement information may be displayed in a separate frame from the map or may be displayed on the map.

  Then, the user terminal 21 determines whether or not an operation for ending the process has been performed (step S63). When it is determined that the operation has been performed, the entire process ends.

  On the other hand, when it is determined that the operation is not performed, for example, the user performs an operation for selecting, for example, one or more pieces of new advertisement information on the terminal information input unit of the user terminal 21 (step 1). S71). In some cases, for example, as in steps S13 and S42, selection is made from a plurality of genres as appropriate (step S72). Here, it is assumed that a genre is selected.

  Next, in the user terminal 21, the terminal transmission / reception unit transmits genre information indicating the selected genre and advertisement identification information indicating an advertisement corresponding to the newly selected advertisement information to the route search server 3 (step S73).

  In the route search server 3, when the information transmitting / receiving unit 32 receives each transmitted information (step S81), the route search unit 33, for example, from the departure point indicated by the previously received departure point information, All the stores related to the advertisement indicated by the received advertisement identification information and all the stores related to the advertisement indicated by the advertisement identification information newly received this time are indicated by the destination information received earlier. The map information database 311 is searched for detour route information indicating a route (also referred to as a detour route) when moving to the destination (step S82).

  When one piece of advertisement identification information is received first and one piece of advertisement identification information is newly received this time, a direct connection from the store corresponding to the former advertisement identification information to the store corresponding to the latter advertisement identification information is performed. The direct route information indicating the route and the direct route information indicating the direct route from the store corresponding to the latter advertisement identification information to the destination may be searched, and these may replace a part of the previous detour route information.

  Next, the advertisement information search unit 34 searches the advertisement information database 312 for advertisement information of advertisements for stores in the vicinity range of the detour route (step S83). Here, the advertisement information search unit 34 searches for the advertisement information by performing the same process as the process of searching for the advertisement information of the store near the detour path in step S53. Here, it is assumed that one or more advertisement information has been searched.

  Next, in the route search server 3, the information transmitting / receiving unit 32 transmits the searched detour route information and advertisement information to the user terminal 21 via the Internet (step S84).

  In the user terminal 21, the terminal transmission / reception unit receives the transmitted detour route information and advertisement information, and the terminal information output unit displays the detour route indicated by the received detour route information on the map displayed on the screen. Further, the received advertisement information is displayed (step S91). At this time, similarly to the display in steps S31 and S61, the advertisement information may be displayed in a separate frame from the map or may be displayed on the map.

  Then, the user terminal 21 determines whether or not an operation for ending the process has been performed (step S93). When it is determined that the operation has been performed, the entire process ends.

  On the other hand, if it is determined that the operation is not performed, for example, the user performs an operation for selecting, for example, one or more new advertisement information on the terminal information input unit of the user terminal 21 (step 1). S71) In some cases, when a genre is selected (step S72), the operations after step S73 are performed.

  When an operation for selecting a store on the detour route displayed in steps S61 and S91 is performed, a detour route or a direct route that passes only through the store excluding the store may be displayed. .

  Further, when a different type of selection operation from the advertisement information selection operation performed in steps S41 and S71 is performed, the corresponding detailed advertisement information may be displayed.

  In addition, a user information database including user information including information indicating the user's preference is provided in the database unit 31. By searching for advertisement information based on the information indicating the preference, advertisement information that matches the user's preference, etc. Can be displayed, thereby improving the advertising effect. Moreover, by storing the genre designated by the user in the user information and reading out the advertising information of the advertisement belonging to this genre, it is possible to display the advertising information according to the user's preference and improve the advertising effect, Further, since the number of displayed advertisement information can be reduced, the user can quickly select the advertisement information.

  As described above, according to the present embodiment, an advertisement information database is provided in which store information indicating the position of a store related to the advertisement is associated with the advertisement information displayed for the advertisement, and the departure indicating the departure place The destination information and the destination information when the destination information indicating the destination and the destination are transmitted from the user terminal are received, and the destination information received from the starting point indicated by the received starting point information is received. The direct route information indicating the direct route that is the route to the destination indicated by is acquired, and the distance from the direct route or the starting point or the destination to the point indicated by the store position information satisfies a predetermined condition The information is read from the advertisement information database, and the acquired direct route information and the read advertisement information are transmitted to the user terminal. It is possible to display the advertisement information. Accordingly, it is possible to display advertisement information that is difficult to be displayed because the target is not nearby, such as being far from the station.

  In addition, a range including the point of the store related to the advertisement information to be displayed is selected on the user terminal, for example, a range in the vicinity of the direct route or a range in the vicinity of the destination, and the selected range is indicated. The range information when the range information is transmitted is received, and the advertisement information of the store included in the selected range is displayed by reading out the advertisement information of the store included in the range indicated by the received range information. be able to.

  Also, in the advertisement information database, advertisement identification information indicating an advertisement is associated with the advertisement information, the direct route indicated by the transmitted direct route information is displayed on the user terminal, and the transmitted advertisement information is displayed. And the advertisement identification information when the advertisement identification information indicating the selected advertisement information is transmitted is received, and the departure place information is received via the store related to the advertisement indicated by the received advertisement identification information. By acquiring detour route information indicating a detour route that is a route when moving from the departure point indicated by the destination information to the destination indicated by the destination information, and transmitting the obtained detour route information to the user terminal, The detour route information can be displayed. As a result, the destination is changed to the point of the store and the route search is performed again, the point of the store is set as the departure point, the destination is restored, and the route search is performed again, or the displayed route to the store There is no need to search for a route on the map.

  Further, in the advertisement information database, the genre to which the advertisement belongs is associated with the advertisement information, and the genre information when the genre is selected at the user terminal and the genre information indicating the selected genre is transmitted is received. When the advertisement information is read out from the advertisement information database, the user information including the genre designated by the user is stored by reading out the advertisement information of the advertisement belonging to the genre indicated by the received genre information. When the database is provided and the advertisement information is read from the advertisement information database, the advertisement effect can be improved by displaying the advertisement information according to the user's preference by reading the advertisement information of the advertisement belonging to the genre. , Which reduces the amount of advertising information displayed, -Option so quickly can be performed.

  Further, when the advertisement information is read from the advertisement information database, it is determined whether or not the distance from the direct route indicated by the acquired direct advertisement information to the point of the store position information is a predetermined value or less. For example, by reading out the advertisement information corresponding to the store position information, it is possible to display the advertisement information of the store that is easy to drop in while moving along the direct route, and the advertisement effect can be improved.

  Further, when the advertisement information is read from the advertisement information database, the distance from the departure point indicated by the received departure point information to the point of the store position information, and the store position from the destination indicated by the received destination information. It is determined whether or not the total distance to the information point is equal to or smaller than a predetermined value. If the total distance is equal to or smaller than the predetermined value, the advertising information corresponding to the store position information is read, so that the total distance is a detour route Since the upper distance is generally shown, the advertisement information related to the store whose distance on the detour route is a predetermined value or less can be displayed, and the convenience for the user can be improved.

  Further, when the advertisement information is read from the advertisement information database, it is determined whether or not the shortest straight line distance from the straight line connecting the starting point and the destination to the point of the store position information is equal to or less than a predetermined value. Then, by reading out the advertisement information corresponding to the store location information, this straight line generally indicates the direct route route, so that it is possible to display the advertisement information of the store that is easy to drop in while moving along the direct route, The effect can be improved.

  Further, when the advertisement information is read from the advertisement information database, it is determined whether or not the distance from the destination to the point of the store position information is a predetermined value or less. If the distance is equal to or less than the predetermined value, the advertisement corresponding to the store position information is determined. By reading the information, it is possible to display the advertisement information related to the store where it is easy to drop in after reaching the destination.

  Further, by reading a predetermined number of pieces of advertisement information in order from the shortest distance, it is possible to display the advertisement information of a store that is more easily visited.

  Further, by making a determination based on the distance on the route, it is possible to display advertisement information of a store that is easy to stop by moving along the route.

  In addition, the advertisement information database has a priority associated with the advertisement information, and when reading the advertisement information from the advertisement information database, the advertisement information is read according to the priority to reflect the store side intention. The displayed advertisement information can be displayed.

  Also, by setting the priority higher as the advertising fee is higher, an advertising effect corresponding to the advertising fee can be expected, and it becomes easier to collect the advertising fee.

  The computer program for executing the processing described above is stored in a computer-readable recording medium such as a semiconductor memory, a magnetic disk, an optical disk, a magneto-optical disk, or a magnetic tape, or transmitted via a communication network such as the Internet. Can be widely distributed.

It is a lineblock diagram of route search system 1 concerning this embodiment. It is a block diagram of the advertisement information database 312. 3 is a flowchart of the route search system 1. 3 is a flowchart of the route search system 1. 3 is a flowchart of the route search system 1. It is a figure which shows the acquisition method of advertisement information. It is a figure which shows the conventional route search system.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 ... Route search system 3 ... Route search server 21 ... User terminal 31 ... Database part 32 ... Information transmission / reception part 33 ... Route search part 34 ... Advertisement information search part 311 ... Map information database 312 ... Advertisement information database

Claims (10)

An advertisement information database in which store position information indicating the position of the store related to the advertisement is associated with the advertisement information displayed for the advertisement;
Means for receiving the starting point information and the destination information when the starting point information indicating the starting point and the destination information indicating the destination are transmitted from the user terminal;
Means for obtaining direct route information indicating a direct route that is a route from the departure point indicated by the received departure point information to the destination indicated by the received destination point information;
Means for reading out from the advertising information database advertising information in which the distance from the direct route or the starting point or the destination to the point indicated by the store location information satisfies a predetermined condition;
A route search apparatus comprising: means for transmitting the acquired direct route information and the read advertisement information to the user terminal. In the advertisement information database, advertisement identification information indicating an advertisement is associated with the advertisement information,
The user terminal displays the direct route indicated by the transmitted direct route information, displays and selects the transmitted advertisement information, and transmits the advertisement identification information indicating the selected advertisement information. Receiving identification information,
A detour route indicating a detour route that is a route when moving from the departure place indicated by the departure point information to the destination indicated by the destination information via the store related to the advertisement indicated by the received advertisement identification information Get information,
The route search device according to claim 1, wherein the acquired detour route information is transmitted to the user terminal. In the advertisement information database, advertisement identification information indicating an advertisement is associated with the advertisement information,
When the direct route indicated by the transmitted direct route information is displayed on the user terminal, the transmitted advertisement information is displayed and selected, and the advertisement identification information indicating the selected plurality of advertisement information is transmitted Receive multiple ad identification information,
Indicates a detour route that is a route when moving from the departure point indicated by the departure point information to the destination indicated by the destination information via a plurality of stores related to the advertisement indicated by the received advertisement identification information Get detour route information,
The route search device according to claim 1, wherein the acquired detour route information is transmitted to the user terminal. In the advertisement information database, the genre to which the advertisement belongs is associated with the advertisement information,
The genre is selected at the user terminal, and the genre information when the genre information indicating the selected genre is transmitted is received,
The route search device according to any one of claims 1 to 3, wherein when the advertisement information is read from the advertisement information database, the advertisement information of the advertisement belonging to the genre indicated by the received genre information is read. A user information database storing user information including a genre designated by the user;
5. The route search device according to claim 1, wherein when the advertisement information is read from the advertisement information database, the advertisement information of the advertisement belonging to the genre is read. When reading the advertisement information from the advertisement information database, it is determined whether or not the distance from the direct route indicated by the acquired direct advertisement information to the point of the store position information is a predetermined value or less. The advertisement information corresponding to the store location information is read out. The route search device according to any one of claims 1 to 5. When the advertisement information is read from the advertisement information database, the distance from the departure location indicated by the received departure location information to the point of the store location information and the destination location indicated by the received destination information 6. The method according to claim 1, wherein it is determined whether or not the total distance to the point is equal to or less than a predetermined value, and if it is equal to or less than the predetermined value, the advertisement information corresponding to the store position information is read out. The route search device according to claim 1. A user terminal used when searching for a route desired by the user and a route search device for searching for a route;
The user terminal is
A terminal information input unit operated by the user;
A terminal information transmission / reception unit for transmitting information to the route search device by a user operation and receiving information transmitted from the route search device;
A terminal information output unit for outputting the received information,
The route search device includes:
Means for receiving the starting point information and the destination information when the starting point information indicating the starting point and the destination information indicating the destination are transmitted from the user terminal;
Means for obtaining direct route information indicating a direct route that is a route from the departure point indicated by the received departure point information to the destination indicated by the received destination point information;
Means for reading out from the advertising information database advertising information in which the distance from the direct route or the starting point or the destination to the point indicated by the store location information satisfies a predetermined condition;
A route search system comprising: means for transmitting the acquired direct route information and the read advertisement information to the user terminal. A route search device including an advertisement information database in which store location information indicating the location of a store related to the advertisement is associated with advertisement information displayed for the advertisement, and an operation for the user when searching for a route desired by the user A route search method performed by a user terminal to be performed,
The terminal information transmitting / receiving unit of the user terminal transmits the starting point information indicating the starting point and the destination information indicating the destination input by the user's operation to the terminal information input unit of the user terminal to the route search device,
The route search device
Receive the sent origin and destination information,
Obtain direct route information indicating the direct route from the departure point indicated by the received departure point information to the destination indicated by the received destination information,
Read from the advertising information database advertising information that the distance from the direct route or the starting point or the destination to the point indicated by the store location information satisfies a predetermined condition,
Send the acquired direct route information and the read advertisement information to the user terminal,
The route search method, wherein the terminal information output unit of the user terminal outputs the transmitted direct route information and advertisement information. A computer program for causing a route search device including an advertisement information database associated with store information indicating the location of a store related to the advertisement to the advertisement information displayed for the advertisement to execute the route search method,
Receiving the starting point information and the destination information when the starting point information indicating the starting point and the destination information indicating the destination are transmitted from the user terminal,
Obtain direct route information indicating the direct route from the departure point indicated by the received departure point information to the destination indicated by the received destination information,
Read from the advertising information database advertising information that the distance from the direct route or the starting point or the destination to the point indicated by the store location information satisfies a predetermined condition,
A computer program for executing a route search method for transmitting acquired direct route information and read advertisement information to the user terminal.

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