JP7415652B2 - Advertisement provision system, advertisement provision method - Google Patents

Description

The present disclosure relates to an advertisement providing system and an advertisement providing method used in a mobile-based system.

2. Description of the Related Art Services that use a vehicle (mobile object) to reach a predetermined destination, such as a rental car service, a car sharing service, or a transportation service in which a user is transported by an autonomous vehicle, and systems that realize these services are known. Further, Patent Document 1 discloses an advertisement distribution system that determines an advertisement to be distributed to a user based on the importance of a destination candidate estimated from a web page viewed by the user. Distribution of advertisements may be used in a system that reduces mobile usage fees for users who view advertisements.

Japanese Patent Application Publication No. 2011-150462

However, in the advertisement distribution system of Patent Document 1, advertisements related to stores or the like of a genre that matches or is similar to the genre of the destination may be distributed. In that case, not only will the user not use the store related to the advertisement, but especially if there are multiple users, it will be necessary to discuss whether or not to change the destination, and the user may not have a good impression of the advertisement. There was also concern that there was no such thing, and there was room for improvement in that there was a risk that advertisers who provide advertisements would not be able to obtain sufficient advertising effectiveness.

A summary of certain embodiments disclosed herein is provided below. It is to be understood that these aspects are presented solely to provide the reader with an overview of these particular embodiments and do not limit the scope of this disclosure. Indeed, this disclosure may encompass various aspects not described below.

SUMMARY OF THE DISCLOSURE The present disclosure relates to providing appropriate advertising. More specifically, it also relates to providing advertisements regarding advertising points of genres that match or are not similar to the genre of the destination.

Therefore, the advertisement providing system and the advertisement providing method described in this specification set a destination, determine whether the genre of the destination matches or is similar to the genre of the advertising point, and match the genre of the destination with the genre of the advertisement point. The advertisement information including the advertisement spots of different or dissimilar genres is provided. Furthermore, when information on the number of users who can perceive the advertisement information is less than a predetermined threshold, the advertisement information including the advertisement spot of a genre that matches or is similar to the genre of the destination is provided.

1 is a block diagram of an advertisement serving system, according to some embodiments. FIG. FIG. 2 is a flow diagram illustrating a method of serving advertisements, according to some embodiments. FIG. 3 is a diagram illustrating an example of providing advertisements, according to some embodiments. FIG. 3 is a diagram illustrating an example of providing advertisements, according to some embodiments. FIG. 3 is a diagram illustrating an example of providing advertisements, according to some embodiments. FIG. 3 is a diagram illustrating the positional relationship between a plurality of destinations and advertising points according to some embodiments.

In the following, FIG. 1 provides a description of the configuration of an exemplary advertisement serving system. FIG. 2 provides an explanation of the processing method. 3, 4 and 5 provide an explanation of how the provision of advertisements is carried out. FIG. 6 provides an explanation of the positional relationships between multiple destinations and advertising locations. Note that the present invention is not limited to the following embodiments (including the contents of the drawings). Of course, changes (including deletion of components) can be made to the embodiments described below. Further, in the following description, description of known technical matters will be omitted as appropriate in order to facilitate understanding of the present invention.

FIG. 1 is a block diagram of an advertisement serving system 10, according to some embodiments. The advertisement providing system 10 includes an image display section 11, an operation section 12, and a control device 13. The image display unit 11, the operation unit 12, and the control device 13 are mounted on a mobile body provided for mobile body utilization services. The mobile object is mainly a vehicle, and although it is assumed that the vehicle is capable of autonomous operation, it may also be a vehicle that is capable of autonomous operation only under limited conditions or a vehicle that is manually operated.

The image display unit 11 is comprised of a display device capable of displaying images, such as a TFT-type liquid crystal display or an AMOLED (Active Matrix Organic Light Emitting Diode) display.

The image display section 11 is an example of an advertisement providing section, and displays an image of an advertisement spot, which will be described later, under the control of a control device 13, which will be described later, and provides the image to the user.

The operation unit 12 includes an operation device, such as a touch panel, that allows user input operations. The operating unit 12 is operably connected to the I/O interface 14. The user inputs destination information indicating the destination of the mobile object (user) to the I/O interface 14 by operating the operation unit 12 . Further, the user inputs acceptance information indicating acceptance of changing the destination to an advertising spot, which will be described later, by operating the operating unit 12 .

The control device 13 includes one or more I/O interfaces 14 , one or more processors 16 , one or more memories 18 , and one or more image processing circuits 20 . The various functional blocks described in FIG. 1 may be configured in hardware, software, or a combination of both. FIG. 1 is only one embodiment of an implementation, and the illustrated components may be combined into fewer components or there may be additional components. For example, image processing circuitry 20 (eg, a graphics processing unit) may be included in one or more processors 16.

As shown, processor 16 and image processing circuitry 20 are operably coupled to memory 18 . More specifically, processor 16 and image processing circuit 20 execute computer programs stored in memory 18 to perform operations on advertisement providing system 10, such as generating and/or transmitting image data. It can be carried out. Processor 16 and/or image processing circuit 20 may include at least one general purpose microprocessor (e.g., central processing unit (CPU)), at least one application specific integrated circuit (ASIC), and at least one field programmable gate array (FPGA). , or any combination thereof. Memory 18 includes any type of magnetic media such as hard disks, any type of optical media such as CDs and DVDs, any type of semiconductor memory such as volatile memory, and non-volatile memory. Volatile memory may include DRAM and SRAM, and non-volatile memory may include ROM and NVROM.

As shown, processor 16 is operably coupled to I/O interface 14 . For example, the I/O interface 14 connects the advertisement serving system 10 to a personal area network (PAN) such as a Bluetooth network, a local area network (LAN) such as an 802.11x Wi-Fi network, It can include a wireless communication interface that connects to a wide area network (WAN), such as a 4G or LTE cellular network. I/O interface 14 may also include a wired communication interface, such as, for example, a USB port, serial port, parallel port, OBDII, and/or any other suitable wired communication port.

As illustrated, the processor 16 is interoperably coupled with the I/O interface 14 to exchange information with various other electronic devices connected to the advertisement providing system 10 (I/O interface 14). It becomes possible to give and receive. The I/O interface 14 includes, for example, a vehicle ECU 401 provided in the moving body, a road information database 403, a vehicle position detection section 405, a user detection section 407, a mobile information terminal 413, an advertisement database 415, and advertisement point information. A terminal 417 and the like are operably connected. Image display unit 11 is operably coupled to processor 16 and image processing circuit 20 . Accordingly, the image displayed by the image display section 11 may be based on image data received from the processor 16 and/or the image processing circuit 20. The processor 16 and the image processing circuit 20 control the image displayed by the image display section 11 based on information obtained from the I/O interface 14. Note that the I/O interface 14 may include a function to process (convert, calculate, analyze) information received from other electronic devices connected to the advertisement providing system 10.

The moving object is configured to monitor the state of the moving object (for example, mileage, vehicle speed, accelerator pedal opening, engine throttle opening, injector fuel injection amount, engine rotation speed, motor rotation speed, steering angle, shift position, drive mode, etc.). includes a vehicle ECU 401 that detects warning conditions) and the like. The vehicle ECU 401 controls each part of the moving body, and can, for example, transmit vehicle speed information indicating the current vehicle speed of the moving body to the processor 16. Note that in addition to or instead of simply transmitting the data detected by the sensor to the processor 16, the vehicle ECU 401 can transmit a determination result and/or an analysis result of the data detected by the sensor to the processor 16. For example, information indicating whether the moving object is traveling at low speed or stopped may be sent to the processor 16.

The mobile object may include a road information database 403 consisting of a navigation system or the like. The road information database 403 stores information on the road on which the moving object travels (driving lane, white line, stop line, crosswalk, road width, number of lanes) based on the position of the moving object acquired from the own vehicle position detection unit 405, which will be described later. , intersections, curves, branching roads, traffic regulations, etc.), existence, location (including distance to own vehicle), direction (direction relative to the moving object) of feature information (buildings, bridges, rivers, etc.), The shape, type, detailed information, etc. may be read and sent to the processor 16. The road information database 403 may also calculate an appropriate guide route from the departure point to the destination and transmit it to the processor 16 as guide route information. Additionally, the road information database 403 may transmit destination location information indicating the location of the destination to the processor 16.

The mobile object may include a self-vehicle position detection unit 405 made of GNSS (Global Navigation Satellite System) or the like. The road information database 403 and/or the mobile information terminal 413 (to be described later) continuously, intermittently, or at every predetermined event acquire the position information of the moving object from the own vehicle position detection unit 405, thereby detecting the surroundings of the moving object. information can be selected and/or generated and sent to processor 16 .

The mobile object may include a user detection unit 407 consisting of a camera, an infrared sensor, or the like. The user detection unit 407 can detect the presence or absence of users of the mobile body and the number of users, and can transmit information on the number of users to the processor 16.

The mobile information terminal 413 is a smartphone, tablet, notebook computer, smart watch, or other information device that the user can carry. The I/O interface 14 is capable of communicating with the mobile information terminal 413 and acquires data recorded in the mobile information terminal 413 (or a server through the mobile information terminal). The mobile information terminal 413 may have the same functions as the above-described road information database 403 and own vehicle position detection unit 405, and may acquire the road information and transmit it to the processor 16, for example. Additionally, the mobile information terminal 413 may acquire advertising information including advertising locations from an advertising database 415 (described later) and transmit it to the processor 16. Furthermore, the mobile information terminal 413 may transmit user identification information to the processor 16 in order to count the users in the mobile object. Note that the mobile information terminal 413 transmits schedule information of the owner of the mobile information terminal 413 (for example, the driver), incoming call information on the mobile information terminal 413, email reception information, etc. to the processor 16, and the processor 16 and the image Processing circuit 20 may generate and/or transmit image data regarding these.

The advertisement database 415 is a storage medium for use by the advertisement providing system including the advertisement providing system 10, and stores advertisement information including advertisement locations obtained from organizations such as stores and companies that wish to provide advertisements. . Here, the advertising point is a point such as a store that provides advertising-related services, and the advertising information includes location information of the advertising point and genre information of the advertising point. The I/O interface 14 is capable of communicating with the advertisement database 415 and obtains data recorded in the advertisement database 415.

The software components stored in the memory 18 include a destination setting module 502, an advertisement detection module 504, an advertisement provision determination module 506, a number of users detection module 510, a mobile usage fee calculation module 514, a graphic module 516, and a transmission module 518. ,including.

The destination setting module 502 acquires the destination information via the I/O interface 14 and sets the destination of the mobile object.

The advertisement detection module 504 acquires advertisement information including advertisement points corresponding to the destination set by the destination setting module 502 via the I/O interface 14 .

The advertisement provision determination module 506 determines whether to provide the advertisement information acquired by the advertisement detection module 504 to the user.

The number of users detection module 510 acquires the number of users information or the user presence information via the I/O interface 14.

The mobile object usage fee calculation module 514 calculates the mobile object usage fee after the use of the mobile object is completed. At this time, the amount may be reduced depending on the provision of advertising information.

Graphics module 516 can implement various known software configurations for changing the visual effects (e.g., brightness, transparency, saturation, contrast, or other visual characteristics), size, display position, and timing of displayed images. Contains elements. The graphic module 516 displays an image showing the advertisement information determined to be provided by the advertisement provision determination module 506 so that it can be visually recognized by the user.

The transmission module 518 transmits the mobile usage fee calculated by the mobile usage fee calculation module 514 via the I/O interface 14 .

(First embodiment)
The advertisement providing system 10 and advertisement providing method according to the first embodiment will be described using FIGS. 2 to 4.

First, in step S1, the destination setting module 502 acquires the destination information from the operation unit 12 via the I/O interface 14, and sets the destination of the mobile object (user) based on the destination information. Set. The destination setting module 502 acquires the genre of the destination from the genre information of the destination included in the destination information or by determining the genre of the destination from the destination information.

Next, in step S2, the advertisement detection module 504 obtains advertisement information including advertisement points corresponding to the destination set by the destination setting module 502 via the I/O interface 14. Here, as an example of an advertising point according to a destination, the distance from the destination is within a predetermined value, it faces the same street as the destination, etc., and has a predetermined positional relationship with the destination. It is a point of fulfillment.

Next, in step S3, the advertisement provision determination module 506 determines whether or not the advertisement information acquired by the advertisement detection module 504 should be provided to the user based on predetermined advertisement provision conditions. Here, the advertisement provision conditions include the user's age, gender, hobbies and preferences, genre of destination, scheduled arrival time, number of simultaneous displays, and other conditions arbitrarily set by the user in advance. In particular, in this embodiment, the advertisement provision conditions include that the genre of the advertising spot does not match or is not similar to the genre of the destination. For example, in a plurality of pieces of advertisement information acquired by the advertisement detection module 504, the genre of the advertisement point is "food and beverage", "cafe", "sightseeing", "leisure", and "rest", and the destination is an Italian restaurant. Let's consider a case where the genre of the destination is "food and drink." At this time, when determining whether the genres match, the advertisement provision determination module 506 determines that the advertisement information in which the genre of the advertisement location is "Food and Drink" does not satisfy the advertisement provision condition, and the genre of the advertisement location is "Cafe" or "Tourism". , "leisure", and "rest" may be determined to satisfy the advertisement provision condition. When determining the similarity of genres, the advertisement provision determination module determines that the advertisement information in which the genre of the advertisement point is "Food and Beverage" or "Cafe" does not satisfy the advertisement condition, and the genre of the advertisement location is "Tourism", "Leisure", It may be determined that the advertisement information "rest" satisfies the advertisement provision condition. Further, the graphic module 516 displays an image indicating the advertisement information determined to be provided by the advertisement provision determination module 506 on the image display unit 11 so that the user can view it. FIG. 3 shows an example of an advertisement information image provided by the image display section 11. In the example of FIG. 3, the advertisement information image 600 includes a current location icon 601, a destination icon 602, a guide route 603, and advertisement information icons 604, 605, and 606. Advertisement information icons 604, 605, and 606 include an approximately inverted triangular icon that indicates the relative positional relationship of an advertisement point included in the advertisement information with the destination icon 602, and an approximately rectangular icon that includes advertisement text information. including. FIG. 4 shows an example of the text information of the advertisement of the advertisement information icon 605, which includes, but is not limited to, the name, genre, distance from the destination, discount rate of mobile usage fee, and evaluation. In addition, information such as recommended products, services, and sales may also be included. Further, the advertisement information may include not only still images but also moving images.

Next, in step S4, the mobile body usage fee calculation module 514 calculates the mobile body usage fee before using the mobile body. The mobile usage fee before the start of use is calculated based on, for example, the scheduled travel distance to the destination, the scheduled travel time, and the scheduled energy consumption. Also, at this time, the mobile device usage fee calculation module 514 reduces the mobile device usage fee in accordance with the provision of advertising information. That is, when advertising information is provided, the mobile usage fee is reduced. The degree of reduction (reduction rate, amount of reduction, etc.) may be constant or may vary depending on the advertising location. For example, the degree of reduction may increase as the number of advertisement information provided increases.

Next, in step S5, the graphic module 516 causes the image display unit 11 to display (notify) the calculated mobile usage fee. Further, as another notification method, the transmission module 518 may transmit the mobile usage fee to the user's mobile information terminal 413. The user refers to the notified mobile device usage fee and starts using the mobile device if the user can accept the fee.

Next, in step S6, after the use of the mobile body is completed, the mobile body usage fee calculation module 514 calculates the mobile body usage fee. The mobile usage fee after the usage is completed is calculated based on, for example, the travel distance to the destination, travel time, energy consumption, etc. In this case, the amount of the mobile device usage fee after the end of use may be different from the amount of the mobile device usage fee before the end of the usage. That is, the mobile usage fee before the end of usage may be an estimated amount. Also, at this time, the mobile device usage fee calculation module 514 reduces the mobile device usage fee in accordance with the provision of advertising information. That is, when advertising information is provided, the mobile usage fee is reduced.

Next, in step S7, the transmission module 518 transmits the calculated mobile usage fee to the user's mobile information terminal 413. The user operates the mobile information terminal 413 to pay the mobile usage fee using a known payment application or the like.

(Second embodiment)
Furthermore, an advertisement providing system 10 and an advertisement providing method according to a second embodiment will be described.

Step S1 is the same as in the first embodiment described above.

In step S41, the number of users detection module 510 acquires the number of users information from the user detection unit 407 or the mobile information terminal 413 via the I/O interface 14. The user detection unit 407 may detect and count users and provide the number of users information, and the user detection module 510 may count the users and provide the number of users information. may be obtained. The portable information terminal 413 may provide user identification information, and the number of users detection module may count the users and obtain the number of users information.

Step S2 is the same as in the first embodiment described above.

In step S3, the advertisement provision determination module 506 determines whether or not the advertisement information acquired by the advertisement detection module 504 should be provided to the user based on predetermined advertisement provision conditions. Here, in the second embodiment, the advertisement provision determination module 506 determines whether there is a plurality of users based on the number of users information acquired in step S41, and if it is determined that there is a plurality of users. , adding to the advertising provision conditions that the genre of the advertising location does not match or resemble the genre of the destination. On the other hand, if it is determined that there is not a plurality of users, no advertisement provision conditions are added, and an advertisement whose genre at the advertisement point matches or is similar to the genre at the destination may also be provided. Further, the graphic module 516 displays an image indicating the advertisement information determined to be provided by the advertisement provision determination module 506 on the image display unit 11 so that the user can view it.

Steps S4 to S7 are the same as in the first embodiment described above.

(Third embodiment)
Next, an advertisement providing system 10 and an advertisement providing method according to a third embodiment will be described using FIGS. 5 and 6 as well.

First, in step S1, the destination setting module 502 acquires the destination information from the operation unit 12 via the I/O interface 14, and sets the destination of the mobile object (user) based on the destination information. Set. Here, in the third embodiment, multiple destinations can be set. For example, the user can input a plurality of destination information by operating the operation unit 12, and the destination setting module 502 sets a plurality of destinations based on the plurality of destination information. The destination setting module 502 acquires the genre of the destination from the genre information of the destination included in the destination information or by determining the genre of the destination from the destination information.

Next, in step S2, the advertisement detection module 504 obtains advertisement information including advertisement points corresponding to the destination set by the destination setting module 502 via the I/O interface 14. When multiple destinations are set, advertisement information including advertisement points corresponding to each destination is acquired.

Next, in step S3, the advertisement provision determination module 506 determines whether or not the advertisement information acquired by the advertisement detection module 504 should be provided to the user based on predetermined advertisement provision conditions. Here, in the third embodiment, it is determined whether or not there are multiple destinations set in the destination setting module 502, and if there are multiple destinations, an advertising point located between the multiple destinations is determined. Add information regarding this to the advertising provision conditions. FIG. 5 shows an example of an advertisement information image provided by the image display section 11. FIG. 6 shows the positional relationship between a plurality of destinations and advertising points on a map. In the example of FIG. 5, the advertisement information image 700 includes a current location icon 701, destination icons 702 and 703, a guide route 704, and advertisement information icons 705 and 706. Advertisement information icons 705 and 706 include an approximately inverted triangular icon that indicates the relative positional relationship of the advertisement location included in the advertisement information with the destination icons 702 and 703, and an approximately rectangular icon that includes advertisement text information. including. In the example of FIG. 5, as shown in FIG. 6, the area where adjacent areas A1 and A2 respectively defined for the plurality of destinations 702A and 703A intersect is defined as intermediate area A3, and advertising points 705A and 706A located within intermediate area A3 are defined as intermediate area A3. Advertisement information (advertisement information icons 705, 706) is provided. In addition to the above, the condition of being "located between multiple destinations" includes a location adjacent to the portion connecting destinations 702A and 703A of the guidance route 704A from the current location 701A to the final destination 702A. The destination 703A can be reached by turning right or left a predetermined number of times or less, and the estimated time from one destination 703A to the next destination 702A via an advertising point is within a predetermined time. However, the present invention is not limited to the embodiment.

In some embodiments, the advertisement providing system 10 and the advertisement providing method include:
Set your destination,
Obtain advertising information including advertising locations according to the destination,
Determining whether the genre of the destination matches or resembles the genre of the advertising point,
The advertisement information including the advertisement point of a genre that does not match or is similar to the genre of the destination is provided.

According to this, only advertising information that may serve as an incidental purpose that does not match or resemble the original purpose of movement is provided. Therefore, it is easy for users to add advertising points as a stopover on the way, advertisers who pay advertising fees can obtain sufficient advertising effects, and appropriate advertising is highly convenient for both users and advertisers. can provide information.

Further, in some embodiments, the advertisement providing system 10 and the advertisement providing method include:
further acquiring information on the number of users who can perceive the advertising information,
When the number of people information is less than or equal to a predetermined threshold, the advertising information including the advertising spot of a genre that matches or is similar to the genre of the destination is provided.

According to this, if the number of users of a mobile device is greater than a certain number, which is considered to require a large amount of effort to reset the destination, the provided advertising information may not match the genre of the destination, or may be similar to the genre of the destination. It is possible to limit the information to advertising points that are not available, and there is no need for users to renegotiate their destination. On the other hand, if the number of users of the mobile device is less than a certain number and the effort required to reset the destination is considered to be low, advertising information regarding advertising points with genres that match or are similar to the genre of the destination is also provided. . Therefore, users can be provided with advertising information that is suitable for the number of people moving, and advertisers can obtain even more advertising effectiveness, and more appropriate advertising information that is highly convenient for both users and advertisers. can be provided.

Further, in some embodiments, the advertisement providing system 10 and the advertisement providing method include:
A plurality of destinations can be set, and when a plurality of destinations are set, the advertisement information including the advertisement point located between the destinations is provided.

According to this, advertising information regarding advertising points that the user approaches while traveling to a plurality of destinations is provided with priority. Therefore, it is easy for users to add it as an incidental destination, and advertisers can obtain further advertising effects, providing more appropriate advertising information that is highly convenient for both users and advertisers. can do.

10 Advertisement provision system 11 Image display section 12 Operation section 13 Control device 14 I/O interface 16 Processor 18 Memory 20 Image processing circuit

Claims (3)

one or more I/O interfaces (14);
one or more processors (16);
memory (18);
one or more computer programs stored in the memory (18) and configured to be executed by the processor (16);
The I/O interface (14) includes :
Obtain advertising information including advertising locations according to the destination,
The processor (16) includes:
set the destination;
determining the match or similarity between the genre of the destination and the genre of the advertising point;
providing the advertising information including the advertising point of a genre that does not match or is similar to the genre of the destination;
The I/O interface (14) includes:
further acquiring information on the number of users who can perceive the advertising information,
The processor (16) includes:
When the number of people information is below a predetermined threshold, providing the advertising information including the advertising spot of a genre that matches or is similar to the genre of the destination;
Advertisement serving system. The processor (16) includes:
A plurality of destinations can be set, and when a plurality of destinations are set, the advertisement information including the advertisement point located between the destinations is provided;
The advertisement providing system according to claim 1 . one or more processors (16) setting a destination (S1);
one or more I/O interfaces (14) obtaining advertising information including advertising points according to the destination (S2);
a step (S41) in which the I/O interface (14) acquires information on the number of users who can perceive the advertisement information;
a step (S3) in which the processor (16) determines whether the genre of the destination matches or is similar to the genre of the advertising point;
a step (S3) of said processor (16) providing said advertising information including said advertising location of a genre that does not match or is similar to the genre of said destination;
a step (S3) of the processor (16) providing the advertising information including the advertising spot of a genre that matches or is similar to the genre of the destination when the number of people information is less than or equal to a predetermined threshold;
An advertisement provision method comprising:

Images