JP2019185504A - Point management server and service system - Google Patents

Abstract

To promote effectively subscriptions to a point service.SOLUTION: A point management server 20B comprises: a specification part 42 that specifies a non-subscriber as an invitation target to a point service on the basis of an intimacy level between a subscriber who subscribes in the point service and a non-subscriber who does not subscribe in the point service; and a notification part 43 that notifies an introduction request for requesting an introduction of the point service to a user device of the subscriber in the case where the not-subscriber specified by the specification part is in a prescribed range from a position of the subscriber.SELECTED DRAWING: Figure 5

Description

  The present invention relates to a point management server and a service system.

  In a service that supplies advertisement information, a subscriber who has subscribed to the service is asked to introduce an acquaintance who is an unsubscribed user, and when an acquaintance subscribes to the service, attributes such as the nature of the subscriber user obtained from the acquaintance Has been proposed (for example, Patent Document 1). In this type of introduction method, when an acquaintance of a subscriber user is notified to the system, an invitation mail is transmitted from the system to the acquaintance.

JP 2002-175462 A

  However, when the system invites unsubscribed users to subscribe to the service using e-mail or the like, there are not always subscribing users near the unsubscribed users. There are many cases that can not be asked easily. For this reason, unsubscribed users have not been able to easily know how to benefit from subscribing to the service. Therefore, the conventional introduction method has a problem that the subscription to the service cannot be promoted efficiently.

  In order to solve the above problems, a point management server according to a preferred aspect of the present invention is based on a degree of intimacy between a subscribed user who subscribes to a point service and an unsubscribed user who does not subscribe to the point service. A specifying unit for specifying an unsubscribed user to be invited to the point service, and an unsubscribed user specified by the specifying unit within a predetermined range from the position of the subscribed user. A notification unit for notifying the user device of the subscribing user of an introduction request for requesting introduction.

  According to the present invention, when an unsubscribed user is within a predetermined range from the position of the subscribing user, the introduction request is notified to the user apparatus of the subscribing user, so that the subscribing user can be promoted to join the point service.

It is a block diagram which shows the whole structure of the service system which concerns on embodiment of this invention. It is a block diagram which shows the structural example of the hardware of the user apparatus used for the embodiment. It is a block diagram which shows the structural example of the hardware of the state management server used for the embodiment. It is a block diagram which shows the structural example of the hardware of the point management server used for the embodiment. It is a functional block diagram which shows the functional structural example of the state management server and point management server which are used for the embodiment. It is explanatory drawing which shows an example of the memory content of the position management table used for the embodiment. It is explanatory drawing which shows an example of the memory content of the usage history table used for the embodiment. It is explanatory drawing which shows an example of the memory content of the candidate management table used for the embodiment. It is a sequence chart which shows operation | movement of the service system of the embodiment.

[1. Embodiment]
FIG. 1 is a block diagram showing an overall configuration of a service system 1 according to an embodiment of the present invention. A service system 1 shown in FIG. 1 provides a point service in addition to a communication service and a purchase service. The communication service provides voice packet communication and data communication of a mobile phone. A purchase service provides for the purchase of goods or services. By using the purchase service, the user can purchase a book, for example, at a virtual store on the Internet.

  The point service provides points that can be used in the purchase service. For example, when a user who subscribes to a point service purchases a product or service, points corresponding to the consideration are given. Alternatively, a predetermined point is given as a privilege when answering a questionnaire. And it can be used as consideration when purchasing goods or services. Note that the purchase of goods or services is not limited to virtual stores, and can also be applied to purchases at actual stores.

  As illustrated in FIG. 1, the service system 1 includes user devices 10-1 to 10-m (m is a natural number of 2 or more) possessed by a user, a network NW, a management server 20, and a store server 50. Prepare. The management server 20 includes a state management server 20A and a point management server 20B. The store server 50 notifies the point management server 20B of usage information corresponding to the use of the service of the user who has subscribed to the point service.

  In the following description, when it is not necessary to distinguish the m user devices 10-1 to 10-m, they are simply referred to as user devices 10. In the present embodiment, a portable information terminal such as a smartphone or a tablet terminal is assumed as the user device 10. However, any information processing apparatus can be adopted as the user apparatus 10, and for example, a terminal type information device such as a personal computer may be used.

  In the service system 1, all users have subscribed to the communication service and the purchase service, while for the point service, the subscribed user Ux who has subscribed to the point service and the unsubscribed user who has not subscribed to the point service. Uy exists. In the following description, it is assumed that the user device 10-1 is owned by an unsubscribed user Uy and the user device 10-2 is owned by a subscribed user Ux.

  FIG. 2 is a block diagram illustrating a hardware configuration example of the user device 10 used in the embodiment. The user device 10 is realized by a computer system including a processing device 11, a storage device 12, a communication device 13, a display device 14, an operation device 15, and a GPS (Global Positioning System) device 16. Each element of the user device 10 is connected to each other by a single or a plurality of buses. Note that the term “apparatus” in the present application may be replaced with another term such as a circuit, a device, or a unit. In addition, each element of the user device 10 may be configured by a single device or a plurality of devices, and some elements of the user device 10 may be omitted.

  The processing device 11 is a processor that controls the entire user device 10, and includes, for example, a single chip or a plurality of chips. The processing device 11 is configured by, for example, a central processing unit (CPU) including an interface with peripheral devices, an arithmetic device, a register, and the like. Note that some or all of the functions of the processing device 11 are realized by hardware such as a DSP (Digital Signal Processor), an ASIC (Application Specific Integrated Circuit), a PLD (Programmable Logic Device), and an FPGA (Field Programmable Gate Array). May be. The processing device 11 executes various processes in parallel or sequentially.

  The storage device 12 is a recording medium that can be read by the processing device 11 and stores a plurality of programs executed by the processing device 11 and various data used by the processing device 11. The storage device 12 includes, for example, one or more types of storage circuits such as a ROM (Read Only Memory), an EPROM (Erasable Programmable ROM), an EEPROM (Electrically Erasable Programmable ROM), and a RAM (Random Access Memory).

  The communication device 13 is a device that communicates with other devices via a network NW such as a mobile communication network or the Internet. The communication device 13 is also expressed as, for example, a network device, a network controller, a network card, or a communication module. The communication device 13 can communicate with, for example, another user device 10, the state management server 20A, and the point management server 20B via the network NW.

  The display device 14 displays various images under the control of the processing device 11. For example, various display panels such as a liquid crystal display panel and an organic EL (Electro Luminescence) display panel are preferably used as the display device 14.

  The operation device 15 is a device for inputting information used by the user device 10 to the processing device 11. The operation device 15 receives an operation by a user. Specifically, the operation device 15 receives an operation for inputting a code such as a number and a character, and an operation for selecting an icon displayed on the display device 14. For example, a touch panel that detects contact with the display surface of the display device 14 is suitable as the operation device 15. The operation device 15 may include a plurality of operators that can be operated by the user.

  The GPS device 16 receives radio waves from a plurality of satellites and generates position information from the received radio waves. The position information may be in any format as long as the position can be specified. The position information indicates, for example, the latitude and longitude of the user device 10. In this example, it is exemplified that the position information is obtained from the GPS device 16, but the user device 10 may acquire the position information by any method. For example, the location information may be acquired using a cell ID assigned to a base station that is a communication destination of the user apparatus 10. The cell ID is identification information for uniquely identifying a base station. Furthermore, when the user apparatus 10 communicates with an access point of a wireless LAN (Local Area Network), an identification address (MAC (Media Access Control) address) on the network assigned to the access point and an actual address (position) The position information may be acquired with reference to a database in which the

FIG. 3 is a block diagram illustrating a hardware configuration example of the state management server 20A used in the embodiment. The state management server 20A includes a processing device 21A, a storage device 22A, a communication device 24A, and a timing device 25A.
The processing device 21A is a processor that controls the entire state management server 20A, and is configured in the same manner as the processing device 11 of the user device 10 described above. For example, the processing device 21A has a higher processing capacity than the processing device 11.
The storage device 22A is a recording medium that can be read by the processing device 21A, and stores a plurality of programs including a control program PRa executed by the processing device 21A, various data used by the processing device 21A, and a location management table TBLa. . Similar to the storage device 12 described above, the storage device 22A includes, for example, one or more types of storage circuits such as ROM, EPROM, EEPROM, and RAM.

  The communication device 24A is a device that communicates with other devices via a network NW such as a mobile communication network or the Internet, and is configured similarly to the communication device 13. The communication device 24A can communicate with, for example, the user device 10 and the point management server 20B via the network NW.

  The timing device 25A generates date / time information indicating the current date / time. Specifically, date information is generated by counting pulse signals obtained by dividing a clock signal generated by a crystal oscillator or the like. The date / time information includes time information and date information. The time information indicates time. Time means the time of day. For example, it is 11:10:30, and does not include the date.

  FIG. 4 is a block diagram showing a hardware configuration example of the point management server 20B used in the embodiment. The point management server 20B manages the service history at the actual store and the virtual store, information on the subscribed user Ux, point card number, login information, and the like. For example, the point management server 20B includes a processing device 21B, a storage device 22B, a communication device 24B, and a timing device 25B.

The processing device 21B has the same configuration as the processing device 21A, the storage device 22B has the same configuration as the storage device 22A, the communication device 24B has the same configuration as the communication device 24A, and the timing device 25B has the same configuration as the timing device 25A. It is the same composition. However, the storage device 22B differs from the storage device 22A in that it stores the control program PRb, the usage history table TBLb, the candidate management table TBLc, and the user management table TBLd.
The usage history table TBLb stores a usage history. The candidate management table TBLc stores the user ID, evaluation value, and update date information of the unsubscribed user Uy who is a candidate for service solicitation in association with each other. The user management table TBLd stores the user ID of the subscribed user Ux.

  FIG. 5 is a functional block diagram showing a functional configuration example of the state management server 20A and the point management server 20B used in the embodiment. The processing device 21A of the state management server 20A functions as the management unit 31 and the extraction unit 32 by reading and executing the control program PRa from the storage device 22A. The processing device 21B of the point management server 20B functions as the inquiry unit 41, the specifying unit 42, the notification unit 43, and the privilege granting unit 44 by reading out and executing the control program PRb from the storage device 22B.

  The management unit 31 manages the location information of the point service subscriber Ux and the location information of the point service non-subscriber user Uy. The position information is information indicating the position of the user, and is given by, for example, latitude and longitude. For example, the management unit 31 records the location information of the subscribed user Ux and the unsubscribe user Uy in the location management table TBLa. The contents stored in the location management table TBLa will be described with reference to FIG.

  The extraction unit 32 receives from the point management server 20B an inquiry request for identification information for identifying a user within a predetermined range (for example, 10 m) from the position of the subscriber user Ux using the point service. The predetermined range is not limited to 10 m. When receiving the inquiry request, the extraction unit 32 is a user within a predetermined range from the position of the subscriber user Ux based on the position information of the subscriber user Ux and the position information of the unsubscriber user Uy recorded in the position management table TBLa. Is extracted from the position management table TBLa. Then, the extraction unit 32 notifies the point management server 20B of the extraction result as a response to the inquiry request.

  The inquiry unit 41 inquires of the state management server 20A for identification information for identifying a user who is within a predetermined range from the position of the subscribed user Ux. For example, the inquiry unit 41 issues an inquiry request for identification information (user ID) that identifies a user within a predetermined range from the position of the subscribed user Ux to the state management server 20A. The user ID included in the inquiry response returned from the state management server 20A may include the user ID of the subscribed user Ux and the user ID of the unsubscribe user Uy. The specifying unit 42 can extract the user ID of the unsubscribed user Uy from the user ID included in the inquiry response by referring to the user management table TBLd. Based on the degree of intimacy between the subscribed user Ux and the unsubscribed user Uy, the identifying unit 42 identifies the unsubscribed user Uy that is the target of the point service solicitation using the candidate management table TBLc. The degree of intimacy is represented by, for example, the evaluation value of the stored contents in the candidate management table TBLc shown in FIG.

  When the unsubscribed user Uy specified by the specifying unit 42 is within a predetermined range from the position of the subscribing user Ux, the notifying unit 43 sends an introduction request for introducing the point service to the user device 10-2 of the subscribing user Ux. Notify Specifically, the notification unit 43 notifies the introduction request by email or chat.

  Here, the person who is located within the predetermined range from the position of the subscribed user Ux and has a close relationship with the subscribed user Ux is, for example, a friend, family, or the like who acts together with the subscribed user Ux. Therefore, for example, when a friend who acts with the subscribed user Ux who is the owner of the user device 10-2 that has received the introduction request is an unsubscribed user Uy, the subscribed user Ux points to the friend of the unsubscribed user Uy. Introducing the service. Since the unsubscribed user Uy is solicited from the subscriber user Ux who is a friend who acts together, it is easy to understand the advantages of the point service. For example, the unsubscribed user Uy can understand the advantages of the point service by asking the details of the point service to the subscribed user Ux within the predetermined range (that is, the nearby subscribed user Ux). By understanding the advantages of the point service to the unsubscribed user Uy, it is possible to efficiently promote the subscription of the unsubscribed user Uy to the point service.

  The privilege granting unit 44 grants a privilege to the subscriber user Ux and the non-subscriber user Uy when the non-subscriber user Uy solicited from the subscriber user Ux subscribes to the point service. The benefit may be in any form as long as it is beneficial to the subscriber user Ux. The benefits can include points, goods, or services. Examples of benefits include free music downloads or coffee at a cafe.

  FIG. 6 is an explanatory diagram showing an example of the contents stored in the location management table TBLa used in the embodiment. As illustrated in FIG. 6, the location management table TBLa stores date information, user ID, cell ID, and location information in association with each other. The date and time information indicates, for example, the date and time when the GPS device 16 of the user device 10 generates position information. The date / time information may indicate the date / time when the management unit 31 acquires the position information from the user device 10. The user ID is identification information for identifying the user. The user ID is an example of user identification information. The cell ID is identification information for identifying the base station where the user is located. As described above, the position information is information indicating the position of the user, and is given by, for example, latitude and longitude.

  In the example illustrated in FIG. 6, the user device 10 of the user with the user ID “Q15989” has the “latitude: 35.70, longitude 139.98” indicated by the position information at “2017/6/26 17:30” indicated by the date / time information. , Communication with the base station of cell ID “AW159” is shown. Further, for example, the user with the user ID “Q12345” is the subscribed user Ux, and the user with the user ID “E13434” is the unsubscribed user Uy.

FIG. 7 is an explanatory diagram showing an example of the contents stored in the usage history table TBLb used in the embodiment. As shown in FIG. 7, the usage history table TBLb stores date information, user ID, point information, and usage information in association with each other as usage history. The user ID stored in the usage history table TBLb is the user ID of the subscribed user Ux. The date / time information indicates the date / time when the user used the point service. The point information indicates the assigned points, the consumed points, and the remaining points. The usage information indicates the usage content of points.
A typical example of usage content is purchase of goods or services, but is not limited thereto. For example, the grant of points by answering a questionnaire, the grant of points by accessing a predetermined site, or the grant of points by the result of a lottery may be included.

  In the example shown in FIG. 7, the user with the user ID “Q12345” at “2017/6/26 15:35” indicated by the date / time information is given point information by “buy coffee at cafe ABC” indicated by the usage information. It is indicated that “20” indicated by the item is acquired, and as a result, the remaining number of points is “520”.

  FIG. 8 is an explanatory diagram showing an example of the contents stored in the candidate management table TBLc used in the embodiment. In the example shown in FIG. 8, the candidate management table TBLc is managed for each subscribed user Ux. As shown in FIG. 8, the candidate management table TBLc stores a user ID, an evaluation value, and update date information in association with each other. The user ID stored in the candidate management table TBLc is the user ID of a candidate user who is a candidate for the unsubscribed user Uy that is the target of the point service solicitation. The evaluation value is a value indicating the degree of intimacy between the subscribed user Ux and the unsubscribe user Uy, and is updated by the specifying unit 42. The update date information indicates the date on which the evaluation value was updated. Evaluation values that are not updated for a predetermined period (for example, one year) from the date indicated by the update date information, user IDs corresponding to evaluation values that are not updated for a predetermined period, and update date information may be deleted from the candidate management table TBLc.

  In the example shown in FIG. 8, the evaluation value indicating the degree of intimacy between the subscriber user Ux with the user ID “Q12345” and the user with the user ID “C34567” is “2” in “2017/2/1” indicated by the update date information. "Is updated. In the example illustrated in FIG. 8, the evaluation value that is larger indicates that the familiarity with the subscriber user Ux is higher. A user whose evaluation value is equal to or greater than a predetermined value is an unsubscribed user Uy that is an object of solicitation for the point service. For example, when the predetermined value is “6”, the user with the user ID “E13434” and the user with the user ID “S56701” are unsubscribed users Uy that are the targets of the point service solicitation. That is, at the timing when the candidate management table TBLc shown in FIG. 8 is referred to, the user with the user ID “C34567” is not the target of the point service solicitation.

Next, the operation of the service system 1 will be described.
FIG. 9 is a sequence chart showing the operation of the service system 1 of the embodiment. The example shown in FIG. 9 is a sequence chart showing the operation of the service system 1 until the unsubscribed user Uy subscribes to the point service. In the figure, a user device 10-1 is a user device 10 possessed by an unsubscribed user Uy, and a user device 10-2 is a user device 10 possessed by a subscribed user Ux. In the example shown in FIG. 9, the subscribed user Ux uses the point service by using the point card in which the user information is registered.

  First, the store server 50 responds to the fact that the subscribing user Ux has used a point card, and transmits usage information corresponding to the use of a service such as the provision of points for purchase of goods to the point management server 20B.

When the communication device 24B of the point management server 20B receives the usage information of the subscriber user Ux, the processing device 21B stores the usage history of the subscriber user Ux (S10). For example, the processing device 21B updates the usage history table TBLb based on the usage information of the subscribed user Ux received from the store server 50.
Further, when the communication device 24B receives the usage information of the subscribed user Ux, the processing device 21B inquires of the state management server 20A about the user ID of the user who is within a predetermined range from the location of the subscribed user Ux. For example, the processing device 21B functions as the inquiry unit 41 when the communication device 24B receives the usage information of the subscribed user Ux. The inquiry unit 41 transmits an inquiry request for the user ID of a user within a predetermined range from the position of the subscribed user Ux to the state management server 20A. As shown in FIG. 9, in response to the fact that the subscribed user Ux has used the point service, the inquiry unit 41 makes a request to the state management server 20A for the user IDs of users who are within a predetermined range from the location of the subscribed user Ux. Query. In addition, the address of the store where the subscriber user Ux used the point card may be used as the position of the subscriber user Ux.

  When the communication device 24A of the state management server 20A receives the inquiry request, the processing device 21A executes an extraction process (S20). In the extraction process, the processing device 21 </ b> A functions as the extraction unit 32. The extraction unit 32 acquires the user ID of the subscribed user Ux included in the inquiry request.

  And the extraction part 32 extracts the positional information matched with the user ID of the subscription user Ux from the location management table TBLa, and specifies the location of the subscription user Ux. When the extraction unit 32 specifies the location of the subscriber user Ux, the location information stored in the location management table TBLa is referred to, and the user ID of the user within a predetermined range from the location of the subscriber user Ux is extracted from the location management table TBLa. Extract. By the extraction process, the user ID of the user within the predetermined range from the position of the subscribed user Ux is extracted. The communication device 24A of the state management server 20A transmits the user ID extracted from the position management table TBLa by the extraction processing of the extraction unit 32 to the point management server 20B as an inquiry response to the inquiry request.

  When the communication device 24B of the point management server 20B receives the inquiry response, the processing device 21B executes update processing of the candidate management table TBLc (S30). In the update process of the candidate management table TBLc and the familiarity determination process described later, the processing device 21B functions as the specifying unit 42. The specifying unit 42 acquires a user ID included in the inquiry response.

  Then, the specifying unit 42 refers to the use history table TBLb or the user management table TBLd, and removes the user ID of the subscribing user Ux from the user ID included in the inquiry response, thereby not joining the user ID included in the inquiry response. The user ID of the user Uy is extracted. The specifying unit 42 updates the candidate management table TBLc based on the user ID of the unsubscribed user Uy extracted from the user ID included in the inquiry response. That is, when the user ID of the user acquired by the inquiry of the inquiry unit 41 from the state management server 20A is the user ID of the unsubscribed user Uy, the specifying unit 42 is an unsubscribed user who is an object of solicitation for the point service. A candidate user who is a candidate for Uy is determined. The specifying unit 42 increases the evaluation value of the candidate user every time the user ID of the candidate user is acquired.

  For example, the specifying unit 42 refers to the candidate management table TBLc of the subscribed user Ux possessing the user device 10-2, and matches the user ID of the unsubscribed user Uy extracted from the user ID included in the inquiry response ( The evaluation value of the user ID of the candidate user is incremented by “1”. Further, the specifying unit 42 updates the update date information corresponding to the evaluation value incremented by “1” on the update date of the evaluation value. Note that the specifying unit 42 is the initial value of the user ID and evaluation value (for example, the user ID of the candidate user) that is not stored in the candidate management table TBLc of the subscribed user Ux possessing the user device 10-2 (for example, , “1”) and the update date information are associated with each other and newly stored in the candidate management table TBLc. In the update process of the candidate management table TBLc shown in FIG. 9, the evaluation value of the unsubscribed user Uy within the predetermined range from the position of the subscribing user Ux is updated. That is, the specifying unit 42 calculates the evaluation value based on the location information of the subscribed user Ux and the location information of the unsubscribe user Uy. The identification unit 42 executes a closeness determination process after the update process of the candidate management table TBLc is completed (S40).

  In the familiarity determination process, the specifying unit 42 determines whether the evaluation value updated in the update process of the candidate management table TBLc is equal to or greater than a predetermined value. The specifying unit 42 specifies an unsubscribed user Uy having a user ID whose evaluation value updated in the update process of the candidate management table TBLc is a predetermined value or more as an unsubscribed user Uy that is an object of solicitation to the point service. In the example shown in FIG. 9, the unsubscribed user Uy possessing the user device 10-1 is specified as the unsubscribed user Uy that is the target of the point service solicitation. The processing device 21B functions as the notification unit 43 after the closeness determination processing ends.

  When the unsubscribed user Uy that is the object of solicitation for the point service is identified by the closeness determination process of the identifying unit 42, the notification unit 43 sends an introduction request for introducing the point service to the user device of the subscribed user Ux. Notify 10-2. Here, the familiarity determination process shown in FIG. 9 is performed for the unsubscribed user Uy whose evaluation value is updated by the update process of the candidate management table TBLc, that is, the unsubscribed user Uy within a predetermined range from the position of the subscribing user Ux. It is a judgment target. Therefore, the unsubscribed user Uy specified by the familiarity determination process is within a predetermined range from the position of the subscribing user Ux. For this reason, in the sequence chart shown in FIG. 9, “when the unsubscribed user Uy that is the target of the point service solicitation is identified by the closeness determination process of the identifying unit 42” is identified by the identifying unit 42. This means that the unsubscribed user Uy is within a predetermined range from the position of the subscribing user Ux. That is, when the unsubscribed user Uy specified by the specifying unit 42 is within a predetermined range from the position of the subscribed user Ux, the notification unit 43 sends an introduction request for requesting introduction of the point service to the user device 10 of the subscribed user Ux. Notify -2.

  Specifically, the notification unit 43 notifies the user device 10-2 of an introduction request by email or chat using the email address or chat ID associated with the subscribed user Ux. As the text of the introduction request, for example, a text that does not give a name such as “Please invite a nearby friend” is suitable. The introduction request includes a code that associates the unsubscribed user Uy who owns the user device 10-1 with the subscribed user Ux who owns the user device 10-2.

  As shown in FIG. 9, the notification unit 43 notifies the user device 10-2 of the subscribed user Ux of an introduction request in response to the subscribed user Ux using the point service. The unsubscribed user Uy can easily understand the advantages of the point service because the subscribed user Ux who is a friend who acts together is recommended to subscribe to the point service when using the point service. Since the unsubscribed user Uy can easily understand the advantages of the point service, it is possible to promote the subscription of the unsubscribed user Uy to the point service. In the example shown in FIG. 9, the unsubscribed user Uy who is recommended to subscribe to the point service by the subscribed user Ux operates the user device 10-1 to apply for the subscription to the point service. When the unsubscribed user Uy applies for subscription to the point service, the user device 10-1 transmits the subscription application to the point management server 20B.

  When the communication device 24B of the point management server 20B receives the subscription application, the processing device 21B stores the subscription information included in the subscription application in the storage device 22B in association with the user ID. Thereafter, the processing device 21B uses the communication device 24B to notify the user device 10-1 that the point service subscription has been completed.

  Next, processing device 21B performs privilege grant processing (S50). In the privilege grant process, the processing device 21 </ b> B functions as the privilege grant unit 44. The privilege granting unit 44, when an unsubscribed user Uy subscribes to the point service based on a subscription application using the code included in the introduction request, the unsubscribed user Uy associated with the code included in the introduction request and the subscribed user A privilege is granted to Ux.

  When the privilege is the grant of points, the privilege granting unit 44 grants a predetermined point to the user ID of the subscribed user Ux linked to the code, and updates the usage history table TBLb. Then, the privilege grant part 44 produces | generates the privilege grant notification which shows that the privilege was provided, and transmits a privilege grant notification to the user apparatus 10-2 of the subscriber user Ux using the communication apparatus 24B. In addition, the privilege granting unit 44 newly stores the user ID of the unsubscribed user Uy associated with the code, the given points, the usage information, and the date / time information associated with the code in the usage history table TBLb. Then, the privilege grant part 44 produces | generates the privilege grant notification which shows that the privilege was provided, and transmits a privilege grant notification to the user apparatus 10-1 using the communication apparatus 24B.

  The point management server 20B of the present embodiment is an object of solicitation for the point service based on the degree of intimacy between the subscribing user Ux who subscribes to the point service and the unsubscribed user Uy who does not subscribe to the point service. A specifying unit 42 that specifies the unsubscribed user Uy and an introduction request for requesting introduction of the point service when the unsubscribed user Uy specified by the specifying unit 42 is within a predetermined range from the position of the subscribing user Ux. A notification unit 43 that notifies the user apparatus 10-2 of the above. According to this aspect, the unsubscribed user Uy is solicited to subscribe to the point service from the subscribing user Ux such as a friend who acts together, so that it is easy to understand the advantages of the point service. By understanding the advantages of the point service to the unsubscribed user Uy, it is possible to efficiently promote the subscription of the unsubscribed user Uy to the point service. As a result, it is possible to increase the number of subscribers to the point service of unsubscribed users Uy.

  In the present embodiment, the notification unit 43 notifies the user device 10-2 of the subscriber user Ux of an introduction request in response to the subscriber user Ux using the point service. According to this aspect, since the unsubscribed user Uy is encouraged to subscribe to the point service when the subscriber user Ux such as a friend who acts together uses the point service, it is easy to understand the advantages of the point service. Since the unsubscribed user Uy can easily understand the advantages of the point service, it is possible to promote the subscription of the unsubscribed user Uy to the point service.

  In the present embodiment, the identifying unit 42 calculates an evaluation value indicating the degree of intimacy between the subscribed user Ux and the unsubscribe user Uy, and invites the unsubscribe user Uy whose evaluation value is equal to or greater than a predetermined value to the point service. It is specified as an unsubscribed user Uy to be a target of According to this aspect, since the notification of the introduction request can be suppressed when the evaluation values of all the unsubscribed users Uy within the predetermined range from the position of the subscriber user Ux are less than the predetermined value, the introduction request can be efficiently processed. The user device 10-2 can be notified.

  Moreover, in this embodiment, the specific | specification part 42 calculates an evaluation value based on the positional information on the subscriber user Ux, and the positional information on the unsubscribed user Uy. According to this aspect, the identifying unit 42 can efficiently identify the unsubscribed user Uy who acts together with the subscribed user Ux.

  In the present embodiment, the point management server 20B is a user within a predetermined range from the position of the subscriber user Ux with respect to the state management server 20A that manages the position information of the subscriber user Ux and the position information of the unsubscribed user Uy. An inquiry unit 41 is provided for inquiring identification information for identifying. When the identification information of the user acquired by the inquiry of the inquiry unit 41 from the state management server 20A is the identification information of the unsubscribed user Uy, the specifying unit 42 identifies the unsubscribed user Uy that is the target of the user solicitation for the point service. Each time a candidate user who is a candidate is determined and the identification information of the candidate user is acquired, the evaluation value is increased. According to this aspect, the point management server 20B can easily update the evaluation value of the unsubscribed user Uy who acts together with the subscriber user Ux based on the inquiry response from the state management server 20A.

  In the present embodiment, the inquiry unit 41 makes an inquiry to the state management server 20A in response to the subscribed user Ux using the point service. Therefore, the notification unit 43 can notify the user device 10-2 of the subscribing user Ux of the introduction request in response to the subscribing user Ux using the point service.

  In the present embodiment, the introduction request includes a code that links the unsubscribed user Uy and the subscribing user Ux, and the point management server 20B allows the non-subscriber user Uy to use the point service based on the subscription application using the code. When subscribed, a privilege granting unit 44 that grants a privilege to the unsubscribed user Uy and the subscriber user Ux associated with the code is provided. According to this aspect, when the unsubscribed user Uy invited by the subscriber user Ux subscribes to the point service, it is possible to give incentives to the subscriber user Ux and the non-subscriber user Uy. Can be promoted.

[2. Modified example]
The present invention is not limited to the embodiments exemplified above. Specific modifications are exemplified below. Two or more aspects arbitrarily selected from the following examples may be merged.

(1) In the above-described embodiment, the management server 20 in which the state management server 20A and the point management server 20B are separately provided is illustrated. However, the configuration of the management server 20 includes the state management server 20A and the point management server 20B. Is not limited to a configuration provided separately. For example, one management server 20 that integrates the state management server 20A and the point management server 20B may be employed. In this case, the management server 20 uses the control program PRa integrated with the control program PRa of the state management server 20A and the control program PRb of the point management server 20B instead of the control program PRa. It is comprised similarly.

(2) In the above-described embodiment, the privilege grant unit 44 gives predetermined points to the subscribed user Ux and the unsubscribe user Uy regardless of the elapsed time from when the introduction request is notified until the subscription application is received. However, the points to be granted may be changed according to the elapsed time until receiving the subscription application. For example, when the unsubscribed user Uy subscribes to the point service in response to the introduction request, the privilege granting unit 44 notifies the user device 10-1 of the non-subscription user Uy of the introduction request and then the user of the non-subscription user Uy. You may give the privilege according to the time until receiving a subscription application from the apparatus 10-1 to the non-subscription user Uy and the subscription user Ux. According to this modified example, the shorter the elapsed time since the introduction request is notified, the more points are given, so the subscribing user Uy joins the point service when the subscribing user Ux uses the point service. The probability of recommending to can be increased.

(3) In the embodiment described above, the specifying unit 42 calculates the evaluation value based on the location information of the subscribed user Ux and the location information of the non-subscriber user Uy. The method is not limited to the position information and the position information of the unsubscribed user Uy.
For example, the specifying unit 42 may calculate the evaluation value based on schedule information regarding the schedule of the subscribed user Ux. The schedule information is held in a server or cloud on the network NW, for example. For example, the specifying unit 42 specifies a person who acts together with the subscribed user Ux based on the schedule information, and an e-mail address or the like associated with the specified person is stored in a server or cloud on the network NW. Etc. The identifying unit 42 identifies a user ID based on the email address of the identified person, and determines whether the user ID of the identified person is an unsubscribed user Uy. When the identified person is an unsubscribed user Uy, the identifying unit 42 extracts the number of times the unsubscribed user Uy acts together with the subscribed user Ux based on the schedule information, and calculates an evaluation value according to the extracted number of times To do. According to this modification, the specifying unit 42 can update the evaluation value other than at the timing when the subscribed user Ux uses the point service.
The specifying unit 42 determines whether the user ID of the unsubscribed user Uy having an evaluation value equal to or greater than a predetermined value exists in the user ID included in the inquiry response, and notifies the notification unit 43 of the determination result. May be. Alternatively, the notification unit 43 may determine whether the user ID of the unsubscribed user Uy specified by the specifying unit 42 exists in the user ID included in the inquiry response.

(4) In the above-described embodiment, the identification unit 42 identifies the unsubscribed user Uy that is the target of the point service based on the evaluation value, but the unsubscribed user that is the target of the point service. The method for specifying Uy is not limited to the method using an evaluation value. For example, the specifying unit 42 may specify an unsubscribed user Uy that is an object of solicitation for the point service with reference to a friendship in a social networking service such as Facebook (registered trademark) of the subscribed user Ux. The person specified from the friendship in the social networking service is associated with the user ID registered in the service system 1 based on user information such as an email address registered in the social networking service.
Further, the identifying unit 42 identifies, for users of the schedule management service that manages the user's schedule, the unsubscribed user Uy that is the target of the point service solicitation based on the schedule information of the schedule management service. May be. According to this modification, the specifying unit 42 can specify the unsubscribed user Uy that is the target of the point service solicitation without using the position information of the subscribing user Ux and the position information of the unsubscribed user Uy.
The specifying unit 42 determines whether the user ID of the unsubscribed user Uy that is the target of the point service solicitation is included in the user ID included in the inquiry response, and notifies the notification unit 43 of the determination result. May be. Alternatively, the notification unit 43 may determine whether the user ID of the unsubscribed user Uy specified by the specifying unit 42 exists in the user ID included in the inquiry response.

(5) In the above-described embodiment, the extraction unit 32 does not use the date / time information indicating the date / time when the subscriber user Ux used the point card, but identifies the user who is within a predetermined range from the location of the subscriber user Ux. Is extracted from the usage history table TBLb, but the identification information may be extracted from the usage history table TBLb using the user ID and date information of the subscriber user Ux. In this case, date and time information indicating the date and time when the subscriber user Ux used the point card is included in the inquiry request. For example, when the difference between the date and time indicated by the date and time information of the user within the predetermined range from the position of the subscribed user Ux and the date and time indicated by the date and time information included in the inquiry request is equal to or greater than the predetermined time, the extraction unit 32 responds to the inquiry response. You may exclude from the user ID to include. According to this modification, the extraction unit 32 can accurately extract users who are within a predetermined range from the position of the subscriber user Ux when the subscriber user Ux uses the point service.

(6) In the above-described embodiment, the candidate management table TBLc including the update date information is illustrated, but the update date information may be omitted from the candidate management table TBLc.
In the above-described embodiment, the user management table TBLd stores the user ID of the subscribed user Ux, but may store the user ID of the unsubscribe user Uy. Further, the user management table TBLd may store a flag for discriminating between the subscribed user Ux and the unsubscribe user Uy, and user IDs of the subscribed user Ux and the unsubscribe user Uy in association with each other. Even in these cases, it is possible to determine whether the user ID is the user ID of the subscribed user Ux or the user ID of the unsubscribe user Uy by referring to the user management table TBLd.

(7) In the above-described embodiment, a portable information processing apparatus such as a mobile phone or a smartphone has been exemplified as the user apparatus 10, but a specific form of the user apparatus 10 is arbitrary, and examples of the above-described respective forms Is not limited. For example, a portable or stationary personal computer may be used as the user device 10.

(8) In the above-described embodiment, the storage device 12 is a recording medium that can be read by the processing device 11 and is exemplified by a ROM and a RAM. However, a flexible disk, a magneto-optical disk (for example, a compact disk, a digital versatile disk) Disk, Blu-ray (registered trademark) disk, smart card, flash memory device (eg, card, stick, key drive), CD-ROM (Compact Disc-ROM), register, removable disk, hard disk, floppy (registered trademark) A) a disk, magnetic strip, database, server or other suitable storage medium. In addition, the program may be transmitted from a network via a telecommunication line. Further, the program may be transmitted from a communication network via an electric communication line.

(9) In the above-described embodiment, LTE (Long Term Evolution), LTE-A (LTE-Advanced), SUPER 3G, IMT-Advanced, 4G, 5G, FRA (Future Radio Access), W-CDMA (registered trademark) , GSM (registered trademark), CDMA2000, UMB (Ultra Mobile Broadband), IEEE 802.11 (Wi-Fi), IEEE 802.16 (WiMAX), IEEE 802.20, UWB (Ultra-WideBand), Bluetooth (registered trademark) ), A system using other appropriate systems, and / or a next-generation system extended based on these systems.

(10) In the above-described embodiment, the specific operation (for example, specification of position information by the base station) performed by the base station may be performed by the upper node in some cases. In a network including one or more network nodes having a base station, various operations performed for communication with a terminal may be performed by the base station and / or other network nodes other than the base station (e.g., Obviously, this can be done by MME or S-GW, but not limited to these. Although the case where there is one network node other than the base station in the above is illustrated, a combination of a plurality of other network nodes (for example, MME and S-GW) may be used.

(11) In the embodiments described above, the information and signals described may be represented using any of a variety of different technologies. For example, data, commands, commands, information, signals, bits, symbols, chips, etc. that may be referred to throughout the above description are voltages, currents, electromagnetic waves, magnetic fields or magnetic particles, light fields or photons, or any of these May be represented by a combination of
Note that the terms described in this specification and / or terms necessary for understanding this specification may be replaced with terms having the same or similar meaning.

(12) In the above-described embodiment, input / output information and the like may be stored in a specific location (for example, a memory) or managed by a management table. Input / output information and the like can be overwritten, updated, or additionally written. The output information or the like may be deleted. The input information or the like may be transmitted to another device.

(13) In the embodiment described above, the determination may be performed by a value (0 or 1) represented by 1 bit, or may be performed by a true / false value (Boolean: true or false). The comparison may be performed by numerical comparison (for example, comparison with a predetermined value).

(14) The operation of the service system 1 exemplified in the first embodiment described above is not limited to the sequence chart shown in FIG. Moreover, the order of each process in the suitable aspect of this invention is not limited to a specific order.

(15) Each function illustrated in FIG. 5 is realized by any combination of hardware and software. Each function may be realized by a single device, or may be realized by two or more devices configured separately from each other.

(16) The program exemplified in the above-described embodiment, regardless of whether it is called software, firmware, middleware, microcode, hardware description language, or another name, is an instruction, instruction set, code, code segment, It should be interpreted broadly to mean program code, subprograms, software modules, applications, software applications, software packages, routines, subroutines, objects, executable files, execution threads, procedures or functions, etc.
Also, software, instructions, etc. may be transmitted / received via a transmission medium. For example, software may use websites, servers, or other devices using wired technology such as coaxial cable, fiber optic cable, twisted pair and digital subscriber line (DSL) and / or wireless technology such as infrared, wireless and microwave. When transmitted from a remote source, these wired and / or wireless technologies are included within the definition of transmission media.

(17) In the above embodiments, the terms “system” and “network” are used interchangeably.

(18) In the above-described embodiment, the base station can accommodate one or a plurality of (eg, three) cells (also referred to as sectors). When the base station accommodates a plurality of cells, the entire coverage area of the base station can be divided into a plurality of smaller areas, and each smaller area can be divided into a base station subsystem (for example, an indoor small base station RRH: Remote). Communication service can also be provided by Radio Head). The terms “cell” or “sector” refer to part or all of the coverage area of a base station and / or base station subsystem that provides communication services in this coverage. Further, the terms “base station”, “eNB”, “cell”, and “sector” may be used interchangeably herein. A base station may also be referred to in terms such as a fixed station, NodeB, eNodeB (eNB), access point, femtocell, small cell, and the like.

(19) In the above-described embodiment, the case where the user apparatus 10 is a mobile station is included. A mobile station is defined by those skilled in the art as a subscriber station, mobile unit, subscriber unit, wireless unit, remote unit, mobile device, wireless device, wireless communication device, remote device, mobile subscriber station, access terminal, mobile terminal, wireless It may also be called terminal, remote terminal, handset, user agent, mobile client, client, or some other appropriate terminology.

(20) In the embodiments described above, the term “connected”, or any variation thereof, means any direct or indirect connection or coupling between two or more elements and It can include the presence of one or more intermediate elements between two “connected” elements. The connection between the elements may be physical, logical, or a combination thereof. As used herein, the two elements are radio frequency by using one or more wires, cables and / or printed electrical connections, and as some non-limiting and non-inclusive examples By using electromagnetic energy, such as electromagnetic energy having wavelengths in the region, the microwave region and the light (both visible and invisible) region can be considered “connected” to each other.

(21) In the above-described embodiments, the phrase “based on” does not mean “based only on”, unless expressly specified otherwise. In other words, the phrase “based on” means both “based only on” and “based at least on.”

(22) As long as “including”, “comprising”, and variations thereof in the above-described embodiments are used in the present specification or claims, these terms Similar to “comprising” is intended to be comprehensive. Further, the term “or” as used herein or in the claims is not intended to be an exclusive OR.

(23) Throughout this application, if articles are added by translation, for example, a, an and the in English, these articles must be clearly indicated otherwise in context, Includes multiple.

(24) It will be apparent to those skilled in the art that the present invention is not limited to the embodiments described herein. The present invention can be implemented as modifications and changes without departing from the spirit and scope of the present invention defined based on the description of the scope of claims. Accordingly, the description of the present specification is for illustrative purposes and does not have any limiting meaning to the present invention. Moreover, you may combine the some aspect selected from the aspect illustrated in this specification.

DESCRIPTION OF SYMBOLS 1 ... Service system, 10 <-1> -10-m ... User apparatus, 11 ... Processing apparatus, 12 ... Memory | storage device, 13 ... Communication apparatus, 14 ... Display apparatus, 15 ... Operation apparatus, 16 ... GPS apparatus, 20 ... Management server , 20A ... state management server, 20B ... point management server, 21A ... processing device, 21B ... processing device, 22A ... storage device, 22B ... storage device, 24A ... communication device, 24B ... communication device, 25A ... timing device, 25B ... Timekeeping device, 31 ... management section, 32 ... extraction section, 41 ... inquiry section, 42 ... identification section, 43 ... notification section, 44 ... privilege grant section, 50 ... store server, Ux ... subscribing user, Uy ... non-subscribing user.

Claims (10)

Based on the degree of intimacy between the subscriber user who has subscribed to the point service and the non-subscriber user who has not subscribed to the point service, a specifying unit for specifying an unsubscribed user to be invited to the point service;
A notification unit for notifying the user device of the subscriber user of an introduction request for requesting introduction of the point service when an unsubscribed user specified by the specification unit is within a predetermined range from the position of the subscriber user;
A point management server comprising:   The point management server according to claim 1, wherein the notification unit notifies the user device of the subscriber user of the introduction request in response to the subscriber user using the point service.   The specifying unit calculates an evaluation value indicating a degree of intimacy between the subscribed user and the non-subscriber user, and an unsubscriber who is an object of solicitation to the point service for a non-subscriber user whose evaluation value is a predetermined value or more The point management server according to claim 1 or 2 specified as a user.   The point management server according to claim 3, wherein the specifying unit calculates the evaluation value based on position information of the subscribed user and position information of the non-subscriber user. An inquiry unit for inquiring identification information for identifying a user within a predetermined range from the position of the subscribed user, to a state management server that manages the position information of the subscribed user and the position information of the unsubscribed user;
The specific part is:
When the identification information of the user obtained by the inquiry of the inquiry unit from the state management server is the identification information of the unsubscribed user, the user is a candidate for an unsubscribed user who is a target of the point service. Decide on a candidate user,
Each time the identification information of the candidate user is acquired, the evaluation value is increased.
The point management server according to claim 3 or 4.   The point management server according to claim 5, wherein the inquiry unit makes the inquiry to the state management server in response to the subscribed user using the point service.   The point management server according to claim 3, wherein the specifying unit calculates the evaluation value based on schedule information related to a schedule of the subscriber user. The introduction request includes a code that links the non-subscribed user and the subscribing user,
When the unsubscribed user subscribes to the point service based on a subscription application using the code, a privilege granting unit for granting a privilege to the non-subscriber user and the subscriber user associated with the code is provided. Item 8. The point management server according to any one of Items 1 to 7.   When the non-subscribed user subscribes to the point service in response to the introduction request, from the notification of the introduction request to the user device of the non-subscription user until the subscription application is received from the user device of the non-subscription user The point management server of any one of Claim 1-7 provided with the privilege provision part which provides the privilege according to the said time to the said non-subscription user and the said subscription user. A service system comprising a point management server and a state management server,
The state management server includes a management unit that manages location information of subscribed users who are subscribed to a point service and location information of unsubscribed users who are not subscribed to the point service,
The point management server
An inquiry unit that inquires identification information for identifying a user within a predetermined range from the position of the subscribed user, to a state management server that manages the position information of the subscribed user and the position information of the unsubscribed user;
When the identification information of the user acquired by the inquiry of the inquiry unit from the state management server is the identification information of the unsubscribed user, the user is a candidate for an unsubscribed user who is an object of solicitation to the point service. Each time the candidate user is determined and the identification information of the candidate user is acquired, an evaluation value indicating the degree of intimacy between the subscriber user and the candidate user is increased, and the candidate user whose evaluation value is equal to or greater than a predetermined value is selected. A specific part to identify as an unsubscribed user who is the target of the point service,
A notifying unit for notifying a user device of the subscribing user of an introduction request for requesting introduction of the point service when an unsubscribed user identified by the identifying unit is within a predetermined range from the position of the subscribing user;
Service system.

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