KR20150044040A - Method and apparatus for transmitting message about make relationship - Google Patents

Abstract

A method and apparatus for transmitting messages about making relationship are provided to send an alert corresponding to making relationship with a company by a device, by comprising the steps of: receiving tag information, including a tad ID and an application ID from a tag of a company through near field communication; running a social network service (SNS) application corresponding to the application ID; obtaining company, information about the company from an external server by using the tag ID; indicating the company information and a certain icon within the working screen of the SNS application; and, when an icon is selected through the user interface, sending an alert corresponding to making relationship with a company to the external server..

Description

[0001] METHOD AND APPARATUS FOR TRANSMITTING MESSAGE ABOUT MAKE RELATIONSHIP [0002]

And a method for transmitting a message corresponding to a connection via short-range wireless communication.

In order to attract regular customers and offer discounts or free services to customers in the offline stores, visitors can visit stores and purchase souvenirs that display information on their stores to customers using the service. And provides them to customers, and conducts customer marketing through a variety of methods such as presenting coupons, issuing mileage credit cards, and issuing customer cards. However, from the customer's point of view, it is inconvenient to carry all the cards issued by each store.

Meanwhile, with the development of communication technology, various short-range wireless communication technologies for performing wireless communication in a short distance are being developed. The short-range wireless communication technology can be installed in a mobile communication terminal or various other types of terminals to transmit data between terminals. In addition, as mobile devices such as smartphones and smart pads have become popular, the interest of mobile operators in mobile marketing has increased, but they have not been effective due to customers' rejection of personal information collection or marketing. In order to acquire, it is necessary to provide personal information to the operators such as joining as a member of the service, so that it is difficult to manage the account. In this regard, Korean Patent Laid-Open No. 2009-0132193 discloses a store management method using RFID (Radio Frequency Identification), which is a short distance wireless communication.

We want to register customers by using NFC (Near Field Communication) tag and mobile social network service (SNS) and provide marketing to registered customers. By establishing friendships through SNS service with customers and service providers, we aim to provide marketing information using minimal information without any process of providing personal information. It is to be understood, however, that the technical scope of the present invention is not limited to the above-described technical problems, and other technical problems may be present.

According to an aspect of the present invention, there is provided a method for transmitting an RFID tag, the method comprising: receiving tag information including a tag ID and an application ID from a tag of a vendor through short- A step of displaying company information and a predetermined icon in an execution screen of the SNS application, a step of displaying an icon through a user interface, And transmitting a notification corresponding to the establishment of a relationship with the business entity to an external server, the method may provide a method of transmitting a notification corresponding to establishing a relationship with the business entity.

In another embodiment of the present invention, a tag information receiver for receiving tag information including a tag ID and an application ID from a tag of a vendor via short-range wireless communication, a Social Network Service (SNS) application corresponding to an application ID And generates a control command for execution. An application execution unit that executes an SNS application in accordance with a control command and acquires business information of a business company from an external server using a tag ID, a display unit that displays business information and a predetermined icon in an execution screen of the SNS application, When the icon is selected through the user interface, the department can provide a device that generates a notification corresponding to establishing a relationship with the business entity.

According to another embodiment of the present invention, there is provided an information processing apparatus including a tag ID receiving unit for receiving a tag ID from a device, a business information obtaining unit for obtaining business information of a company corresponding to the received tag ID, An external server including an information transmitting unit, a notification receiving unit for receiving a notification corresponding to a relationship with the device from the device, and a response transmitting unit for transmitting a response corresponding to the business based on the received notification.

The above-described task solution is merely exemplary and should not be construed as limiting the present invention. In addition to the exemplary embodiments described above, there may be additional embodiments described in the drawings and the detailed description of the invention.

According to any one of the above-mentioned means for solving the above-mentioned problems, a customer can be registered using an NFC (Near Field Communication) tag and a mobile social network service (SNS), and marketing information can be provided to registered customers. By establishing friendships through SNS services with customers and service providers, it is possible to provide marketing services using minimal information without the need to provide personal information. The customer can receive marketing information or event information using only the SNS service ID without subscribing to the interested company or providing personal information through the SNS that is normally used. By engaging in customer self-relationships, service providers are able to customize marketing to shop visitors.

1 is a configuration diagram of a relationship establishing system according to an embodiment of the present invention.
2 is a configuration diagram of a device according to an embodiment of the present invention.
3A and 3B illustrate a service provided to a customer according to an embodiment of the present invention.
4 is a flowchart illustrating a process of providing a service according to an embodiment of the present invention.
5 is a configuration diagram of an external server according to an embodiment of the present invention.
6 is a flowchart illustrating a method of transmitting a notification corresponding to a connection according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "electrically connected" with another part in between . Also, when an element is referred to as "comprising ", it means that it can include other elements as well, without departing from the other elements unless specifically stated otherwise.

In this specification, the term " part " includes a unit realized by hardware, a unit realized by software, and a unit realized by using both. Further, one unit may be implemented using two or more hardware, or two or more units may be implemented by one hardware.

In this specification, some of the operations or functions described as being performed by the terminal or the device may be performed in the server connected to the terminal or the device instead. Similarly, some of the operations or functions described as being performed by the server may also be performed on a terminal or device connected to the server.

1 is a configuration diagram of a relationship establishing system according to an embodiment of the present invention. Referring to FIG. 1, the association system includes a device 10, a vendor's tag 20, and an external server 30. However, since the relational system shown in FIG. 1 is only an embodiment of the present invention, the present invention is not limited to FIG. For example, the affiliate system may further include a plurality of devices connected to the external server 30 through a network to provide information on an external company.

Each of the components shown in Fig. 1 may be generally connected via a network. The network refers to a connection structure in which information can be exchanged between each node such as terminals and servers. One example of such a network is a 3rd Generation Partnership Project (3GPP) network, a Long Term Evolution (LTE) , A WAN (Wide Area Network), a PAN (Personal Area Network), a Bluetooth (Bluetooth), a wireless LAN (Local Area Network) Networks, satellite broadcast networks, analog broadcast networks, Digital Multimedia Broadcasting (DMB) networks, and the like.

The device 10 can receive tag information including the tag ID and the application ID from the tag 20 of the vendor through short-distance wireless communication. For example, the tag information including the ID of the vendor can be received from the NFC tag by contacting the user's smartphone with the NFC tag installed in the store. Examples of the short-range wireless communication include Near Field Communication (NFC), Radio-Frequency IDentification (RFID), ZigBee, Bluetooth, Ultra Wide Band (UWB) But is not limited thereto.

The device 10 can execute the SNS application corresponding to the application ID. For example, the device 10 can extract the application ID from the tag information received from the NFC tag installed in the store, and execute the SNS application corresponding to the extracted application ID of the SNS application installed in the device 10. [

The device 10 can obtain the business information of the company from the external server 30 using the tag ID. For example, the device 10 may transmit the tag ID including the vendor information to the external server 30 and obtain detailed information on the vendor corresponding to the tag ID from the external server 30.

The device 10 displays the business information and the predetermined icon on the execution screen of the SNS application, and when the icon is selected through the user interface, the device 10 can transmit the notification corresponding to the business relationship with the business entity to the external server 30. For example, the device 10 displays detailed information about the business and a predetermined icon for activating the relationship with the business on the execution screen of the SNS application. If an icon corresponding to activation of the relationship is selected through touch input, The notification to the external server 30 indicating that the relationship between the device 10 and the vendor has been established.

The device 10 may be implemented as a portable terminal capable of connecting to a remote server via a network. Here, the portable terminal is a mobile communication device that is guaranteed to be portable and mobility. For example, a portable communication terminal such as a PCS (Personal Communication System), a GSM (Global System for Mobile communication), a PDC (Personal Digital Cellular), a PHS (Personal Digital Assistant), IMT (International Mobile Telecommunication) -2000, CDMA (Code Division Multiple Access) -2000, W-CDMA (W-CDMA), Wibro (Wireless Broadband Internet) , A smart pad, a tablet PC, and the like.

However, the type of device 10 disclosed in Fig. 1 is merely illustrated for convenience of explanation, and therefore the type and the type of the device 20 described herein are not limited to those shown in Fig. Then, the device 10 may be operated through a predetermined application.

The operation of such a device 10 will be described again in Fig. 2 below.

The tag 20 of the manufacturer can transmit the tag ID to the device 10 through the short-range wireless communication with the device 10. [ For example, the tag 20 of the manufacturer can contact the device 10 using the NFC, thereby transmitting the tag ID including the supplier information to the device 10. [

The external server 30 can transmit the detailed information of the vendor corresponding to the tag ID to the device 10 among the vendor information stored in the external server 30 based on the tag ID received from the device 10. [ At this time, the external server 30 may acquire detailed information of the vendor from the external vendors' devices, which are distinguished from the external server 30, if necessary.

The external server 30 may receive the notification corresponding to the connection from the device 10 and may provide marketing information such as advertisements and event information to the device 10 on the basis of the received notification.

2 is a configuration diagram of a device 10 according to an embodiment of the present invention. Referring to FIG. 2, the device 10 includes a tag information receiving unit 101, a control unit 102, an application executing unit 103, and a display unit 104. However, the configuration of the device 10 is not limited to those shown in Fig.

The tag information receiving unit 101 receives the tag information including the tag ID and the application ID from the tag 20 of the company through the short distance wireless communication. For example, when the device 10 contacts the NFC tag installed in the store, the tag information receiving unit 101 can obtain the application ID and the tag ID that distinguish the type of the SNS application from the NFC tag. The tag ID may include the telephone number or location information of the vendor.

The control unit 102 generates a control command for executing the SNS application corresponding to the application ID. For example, the control unit 102 determines whether or not the SNS application corresponding to the acquired application ID is installed in the device 10, or whether the current SNS application is executable, Can be generated. If at least one SNS application corresponding to the application ID is installed in the device 10, the control unit 102 may select which SNS application to execute through the user interface and execute the selected SNS application.

The application execution unit 103 generates an SNS application in accordance with the control command, and acquires the vendor information of the vendor from the external server 30 using the tag ID. The application execution unit 103 may transmit the tag ID to the external server 30 and receive the vendor information corresponding to the tag ID from the external server 30. [ The business information received from the external server 30 may be detailed information about the business such as the business name, phone number, and location information of the business, and may further include the promotion information of the business.

When the icon is selected through the user interface, the application executing unit 103 can generate a notification corresponding to establishing a relationship with the business. The generated notification can be transmitted to the external server 30 via the instant message. For example, the application execution unit 103 may execute a service related to establishing a relationship and request the user to accept the affiliation. When an icon for accepting the affiliation is selected through touch input, . The type of the user interface may be a touch input interface, a button input interface, a voice recognition input interface, a motion recognition interface, and the like, but is not limited thereto. In another example, the application executing section 103 may generate a notification corresponding to the association via the speech recognition interface.

The application execution unit 103 transmits the tag ID to the external server 30, receives the business information from the external server 30, transmits the notification to the external server 30, And receive marketing information. In this case, the application executing section 103 may receive at least one of the response corresponding to the notification and the marketing information of the business, and the response and marketing information may be received through the instant message. For example, after the relationship between the user and the business is established, the application execution unit 103 can receive the introduction of the new product, the event, and the service of the business through the instant message. If necessary, And may receive marketing information from a partner that has a collaborative relationship with the formed company. If the company that has a relationship with the user is the principal, the business partner may become a substitute driver.

The tag information may further include an action code, and the application execution unit 103 may directly move to a predetermined service in the application based on the action code and the SNS application ID.

The display unit 104 displays the business information and the predetermined icon in the execution screen of the SNS application. The display unit 104 can display the marketing information received from the external server 30 in the execution screen. The display unit 104 can display the first video in the execution screen and the second video distinguished from the first video in the execution screen. In this case, the first image may be an image for displaying the vendor information and the predetermined icon in the execution screen of the SNS application, and the second image may be the image for displaying the chat area and the marketing information on the execution screen of the SNS application.

The device 10 obtains the tag information including the SNS application ID and the tag ID through the contact with the tag 20 of the company operating through the NFC and transmits the tag information corresponding to the SNS application ID It is possible to determine whether or not the SNS application is executable and execute the SNS application. The device 20 can acquire the vendor information corresponding to the tag ID through the external server 30 and execute the association with the predetermined vendor corresponding to the acquired vendor information. Thereafter, the device 10 can receive various services provided by the vendor, such as marketing information and event information, from the vendor.

3A and 3B illustrate a service provided to a customer according to an embodiment of the present invention. FIG. 3A shows an example of a case where a company having a relationship is a principal point. 3A, the device 10 receives the ID of the principal point and the ID of the SNS instant messenger from the tag of the principal point through the NFC contact, and receives detailed information of the principal point corresponding to the SNS instant messenger from the external server 30 Can be obtained. When the add button 311 is input through the user interface, the user and the principal can perform the association. Thereafter, when an instant message "Please give an event coupon" is sent through the device 10, a message "Please receive a bar code image below" It can be received as an instant message. The user can receive the predetermined benefit using the transmitted barcode image. If an action code is included in the detailed information of the vendor, it may be directly connected to the corresponding service through the shortcut 312

FIG. 3B shows an example of a case where a company having a relationship is a substitute driver. Referring to FIG. 3B, the device 10 receives the ID of the surrogate operator and the ID of the SNS instant messenger from the tag of the surrogate operator through the NFC contact, and transmits the ID of the surrogate operator and the SNS instant messenger from the external server 30 to the SNS instant messenger Detailed information of the company can be obtained. When the add button 321 is inputted through the user interface, the user and the substitute driver can perform the association. Then, when the destination information of "Songpa-gu," is transmitted through the device 10 via the instant message, the agent starts from the affiliated driver who has the relationship "The article has started to the destination. Quot; -XXXX-XXXX) ". If the action code is included in the detailed information of the company, the service may be directly connected to the service through the shortcut 322. If the substitute driver is a cooperative company of the main store illustrated in FIG. 3A, Accordingly, even if the NFC tag is not contacted, association with the user can be performed.

However, the embodiment illustrated in FIG. 3 is only one of various embodiments of the present invention, and thus is not construed as being limited thereto.

4 is a flowchart illustrating a process of providing a service according to an embodiment of the present invention. Referring to FIG. 4, when the tag 20 of a company and the device 10 are in close proximity or in physical contact with each other in a short distance wireless communication environment (S401), the device 10 receives an action Code, an application ID including a name of an application, a service ID including a service name, and a tag ID (S402). The device 10 executes the application corresponding to the ID of the application installed in the device 10 based on the acquired application ID (S403).

The device 10 requests the external server 30 for detailed information on the company based on the acquired tag ID in step S404 and the external server 30 does not store detailed information on the company, If necessary, detailed information can be obtained through an external device (S405). The device 10 can receive detailed information about the vendor from the external server 30 (S406), and can execute the service corresponding to the action code in the application (S407) according to the action code.

The embodiment described in FIG. 4 is only an embodiment of the present invention and is not limited thereto.

5 is a configuration diagram of an external server 30 according to an embodiment of the present invention. The external server 30 shown in FIG. 5 may operate through data transmission / reception with the device 10. Therefore, the matters not described in FIG. 5 can be deduced from the contents of the device 10 described with reference to FIGS. 1 to 4, or it will be obvious to those skilled in the art, and detailed description will be omitted.

5, the external server 30 includes a tag ID receiving unit 301, a vendor information obtaining unit 302, a vendor information transmitting unit 303, a notification receiving unit 304, and a response transmitting unit 305 .

The tag ID receiving unit 301 can receive the tag ID from the device 10. [ The tag ID is acquired by the device 10 through short-range wireless communication with the tag 20 of the vendor, and may include the telephone number or location information of the vendor.

The business information obtaining unit 302 can obtain the business information of the business corresponding to the received tag ID. For example, the business information obtaining unit 302 may obtain detailed information on the business based on the location information or the telephone number of the business. In addition, the business information obtaining unit 302 may receive the business information through an external device separately configured from the external server 30, if necessary. An external device may include, but is not limited to, a database device of a vendor that is directly related to a customer, a database device of a partner company that has previously collaborated with the vendor, or a database device that stores a plurality of vendor information .

The company information transmitting unit 303 can transmit the acquired company information to the device 10 and the notification receiving unit 304 can receive the notification corresponding to the association with the business entity from the device 10. [ The notification corresponding to the association may be an instant message.

The response transmitting unit 305 can transmit a response corresponding to the vendor based on the received notification. For example, the response transmitting unit 305 may transmit the promotion information, the event information, or the marketing information of the affiliated company to the device 10 based on the instant message corresponding to the affiliation.

The external server 30 transmits the vendor information corresponding to the tag ID received from the device 10 to the device 10 and generates an event for the vendor based on the relationship between the device 10 and the vendor, Marketing, promotions, etc., to the device 10.

In other words, the external server 30 can automatically establish a relationship with a company in contact with the NFC tag in the SNS application installed in the device 10 with respect to the device 10 in contact with the NFC tag of the company, To the device (10).

6 is a flowchart illustrating a method of transmitting a notification corresponding to a connection according to an embodiment of the present invention. The method of transmitting the notification corresponding to the relationship shown in Fig. 6 includes the steps of the device 10 described in Figs. 1 and 2, which are processed in a time-series manner. Therefore, even if omitted from the following description, the description of the device 10 through Figs. 1 and 2 also applies to Fig.

Referring to FIG. 6, the device 10 may receive the tag information including the tag ID and the application ID from the tag 20 of the vendor through short-range wireless communication (S601). At this time, the tag information may further include an action code, and the tag ID may include a telephone number or location information of the business.

The device 10 can execute the SNS application corresponding to the application ID (S602), and obtain the business information of the company from the external server 30 using the tag ID (S603). The business information may include promotional information, marketing information, and event information of the business. The device 10 displays the acquired business information and a predetermined icon in the execution screen of the SNS application (S604). When the icon is selected through the user interface, the device 10 sends a notification corresponding to the business relationship with the business entity to the external server 30 (S605).

After the association with the vendor is completed, the device 10 may receive an instant message corresponding to the instant message and marketing information corresponding to the response from the external server 30, and an instant message corresponding to the response may be received by the device 10 ≪ / RTI > may be a response to an instant message corresponding to the notification sent via < RTI ID = 0.0 > For example, after the association is completed, the device 10 may request the external server 30 via the user interface for the event information or the marketing information through the instant message, and the device 10 may request the external server 30 from the external server 30 And can receive event information or marketing information for a company having a relationship in response to the notification through an instant message.

The method of transmitting the notification corresponding to the relationship described with reference to FIG. 6 may also be implemented in the form of a recording medium including instructions executable by a computer such as a program module executed by a computer. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, the computer-readable medium may include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes any information delivery media, including computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transport mechanism.

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

10: Device
20: Business Tag
30: External server

Claims (13)

A method for transmitting a notification corresponding to establishing a relationship with a business entity by a device,
Receiving tag information including a tag ID and an application ID from a tag of a vendor through short-range wireless communication;
Executing a Social Network Service (SNS) application corresponding to the application ID;
Obtaining company information of the vendor from an external server using the tag ID;
Displaying the vendor information and a predetermined icon in an execution screen of the SNS application; And
When the icon is selected through a user interface, transmitting a notification corresponding to establishing a relationship with the business entity to the external server.
The method according to claim 1,
And displaying the marketing information of the vendor in the execution screen.
3. The method of claim 2,
The step of displaying within the execution screen of the SNS application displays a first image including the vendor information and the icon in the execution screen,
Wherein the step of displaying the marketing information of the vendor in the execution screen displays the second image including the chat area and the marketing information in the execution screen.
3. The method of claim 2,
Wherein the step of acquiring the vendor information of the vendor includes transmitting the tag ID to the external server and receiving the vendor information from the external server,
And receiving at least one of a response corresponding to the notification from the external server and marketing information of the vendor.
5. The method of claim 4,
The vendor information, the response and the marketing information are received via an instant message,
Wherein the notification is sent via an instant message.
The method according to claim 1,
Wherein the tag information further includes an action code,
Wherein the step of displaying within the execution screen of the SNS application displays the business information and the predetermined icon in the execution screen of the SNS application using the action code.
The method according to claim 1,
The tag ID includes a phone number or location information of the business entity,
Wherein the vendor information includes promotional information of the vendor.
In a device,
A tag information receiver for receiving tag information including a tag ID and an application ID from a tag of a company via short-range wireless communication;
A control unit for generating a control command for executing an SNS (Social Network Service) application corresponding to the application ID;
An application execution unit that executes the SNS application according to the control command and acquires business information of the business entity from an external server using the tag ID; And
And a display unit for displaying the vendor information and a predetermined icon in an execution screen of the SNS application,
Wherein the application execution unit generates a notification corresponding to establishing a relationship with the vendor when the icon is selected through the user interface.
9. The method of claim 8,
Wherein the application execution unit transmits the tag ID to the external server, receives the vendor information from the external server, transmits the notification to the external server, and receives marketing information of the vendor from the external server , device.
10. The method of claim 9,
And the display unit displays the marketing information in the execution screen.
In an external server,
A tag ID receiving unit for receiving a tag ID from a device;
A business information acquiring unit for acquiring business information of a company corresponding to the received tag ID;
A business information transmitting unit for transmitting the acquired business information to the device; And
A notification receiving unit for receiving a notification corresponding to a connection with the business entity from the device; And
And a response transmission unit for transmitting a response corresponding to the vendor based on the received notification.
12. The method of claim 11,
Wherein the response sending unit transmits the response and marketing information corresponding to the vendor through an instant message.
12. The method of claim 11,
And the business information obtaining unit obtains the business information from an external device storing the business information.

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