JP2019102041A - In-shop purchase electronic point application system - Google Patents

Abstract

To provide an in-shop purchase electronic point application system for enabling a customer to acquire in-shop purchase electronic points in real time only by hanging a member side portable information terminal over a sales promotion assistance object NFC tag to purchase an article in a shop, and also enabling a sales promotion effect, securement of a royal customer, and acquisition of a new member.SOLUTION: When a member customer hangs a customer side smart phone 51 over an NFC tag 17 of a swing POP 14 to display a screen of an article information site 54 on a display 25 and then purchases shampoo 11 from a register 56 in a shop, a server 53 applies in-shop purchase electronic points to the customer side smart phone 51 in real time. Thus, it is possible to acquire a sales promotion effect, secure a royal customer and acquire a new member.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an in-store purchase electronic point giving system for promoting sales of products by using an NFC tag installed in a product display place of a store or the like.

  The IC chip is attached to all the articles displayed in the fixture, the article information such as the production area is stored in the storage unit of the IC chip, and the article information is displayed on the display of a smartphone (portable information terminal), for example, A "store management system and management method" described in Document 1 is known. However, since the thing of patent document 1 distribute | arranged the IC chip to all goods, the cost increase was caused.

  Therefore, as a conventional technique for solving this, for example, an IC chip can be attached to a product display hook for displaying a plurality of products in a suspended state, and advertisement information of each displayed product group can be provided inexpensively and purchased by customers Patent Document 2 "promotion hook with IC chip" has been developed to stimulate motivation.

Patent No. 3988736 Utility model memory No. 3123401 gazette

However, the prior art of Patent Document 2 (the same as Patent Document 1) is to display the product information stored in the storage unit of the IC chip on a display such as a smart phone in this way. , The customer had to start the smartphone every time. Moreover, the amount of information that can be stored in the IC chip is small, and it has not been possible to sufficiently cope with various product information requested by customers.
Also, if the customer accesses the product information and reads the product description, it is expected that the opportunity to purchase the product will increase. However, most of the customers who shop in the store are set up with troubles such as activation of the smartphone and acquisition operation of the product information from the storage unit of the IC tag even if they get lost in purchasing the product. Without using the IC chip, I passed without asking for product information.

Therefore, the inventor focused on NFC (Near Field Communication) tags for promoting display of goods or promotion of goods as a result of earnest research, and thought that it may be provided in a sales promotion aid. In this way, the member customer automatically holds the member-side mobile information terminal over the NFC-tagged sales promotion grant in the store, and this terminal is automatically activated by short distance wireless communication, via the Internet, It was found that the server was guided to the product information site of the server stored in the NFC tag, and product information could be obtained (displayed on the display).
In addition, as a result of earnest research, the inventor of the present invention displays the screen (product information) of the product information site on the display of the product information site by holding the member side mobile information terminal over the sales promotion grant NFC tag in the store. If a product is purchased using a register, and the server is given an in-store purchase electronic point in real time to the customer, the customer is proactive without passing through the NFC tag. It has been found that it is possible to obtain various product information, and it has been found that the number of registered members is also increased, and the present invention has been completed.

  The present invention has been made in view of such conventional problems, and a customer of a member holds a member-side portable information terminal in a store by holding a member-side portable information terminal over a sales promotion support NFC tag and purchasing the product. An in-store purchase electronic point can be acquired in real time, and the opportunity for purchase of the product can be increased by the customer looking at the product information on the product information site, and at the same time the securement of royal customers and the acquisition of new members can be simultaneously achieved. It aims at providing a purchase electronic point grant system.

  The invention according to claim 1 comprises a sales promotion subsidy for displaying a product or promoting the product, and a member-side portable information terminal provided in the sales promotion subsidy and owned by the member. When held up, the member-side portable information terminal is automatically activated by short distance wireless communication, and in this activated state, the commodity information site in the server whose address is stored in the tag storage unit via the Internet line, The NFC tag for accessing the member-side portable information terminal, a register having member data acquisition means for acquiring member data of a customer who purchased the item among the members, and the goods from the member data acquisition means Merchandise purchase data creating means for creating merchandise purchase data by associating member data of a purchased customer with sales data of the merchandise, and the created commerce And a store-side information terminal having store-side communication means for transmitting purchase data to the server via the Internet line, wherein the member-side portable information terminal is at least one of a reader and a writer of the NFC tag. A reader, a member-side storage unit storing member data of a member possessing the member-side portable information terminal, and product information of the product information site from the server via the Internet line, and And a member-side communication unit for transmitting the member data stored in the member-side storage unit to the server when the product information site is accessed, the server including server-side communication for connecting to the Internet line Means, the product information site, a server storage unit for storing an e-mail address of the member-side portable information terminal, and When the server-side communication means receives both an access signal including member data from the member-side portable information terminal to the product information site and the product purchase data through the network line, the server The member-side portable information terminal possessed by an address acquired from the storage unit and accessed by the product information site and purchased by the member carries the in-store purchase electronic information from the server-side communication means via the Internet line. It is an in-store purchase electronic point giving system characterized by having a real time electronic point giving means for transmitting points in real time.

Here, the “in-store purchase electronic point grant system” is one of the sales promotion services that enhances the product purchasing power of customers (members) in the store, and member customers in the store promote member-side mobile information terminals in the store It is something which grants the electronic point as a reward to the customer (member) who purchased the commodity by holding up the support NFC tag.
The type of product is arbitrary as long as it can be sold in the store. For example, cosmetics, food, drinks, clothing, household appliances, cookware, miscellaneous goods, medicines, medical products, health appliances, specialties, sports goods, stationery, books, horticultural goods, tools, pet goods, furniture, bedding, etc. May be.
The sales promotion subsidy mentioned here includes a display tool for displaying a product and a sales promotion tool for promoting a product. Specifically, a display shelf, a cabinet, a counter display, a swing POP, a commodity hanging panel and the like can be mentioned.

Display shelves and fixtures are shelves for displaying goods in a store or the like, and the material, size (the number of shelves), the shape, and the like are arbitrary.
The counter display device is, for example, a small fixture installed in a cash register of a store, and its material, size (the number of shelf stages), shape, and the like are arbitrary.
The swing POP is made of synthetic resin sheet or paper, and has an advertisement display unit on which an advertisement for a product is printed, a mounting unit integrally extended from the outer edge of the advertisement display unit, and a base end of the mounting unit. And a double-sided tape attached to the The swing POP is used by pasting the proximal end of the mounting portion to, for example, a display shelf or the like via a double-sided tape.

A product suspension panel is for suspending a product on hooks provided on the surface, and the material, size, shape, number of hooks, and the like are arbitrary.
As described above, by attaching the NFC tag to the display rack, the cabinet, the counter display, and the product suspension panel, the advertisement cost of the product can be reduced compared to the case where the NFC tag is arranged for each product. In particular, when the NFC tag is attached to the swing POP, it is possible to appeal the advertisement of the product to the customer while swinging the head, and to attract more customers to the word-of-mouth information site.

As a member side portable information terminal, portable terminals, such as a smart phone and a tablet, are employable, for example. However, the member-side portable information terminal must be equipped with both a reader and a reader that read NFC tags, or be equipped with only a reader. Naturally, the portable information terminal has a display for displaying the information of the product information site on the screen.
As the member-side storage unit, for example, a ROM or a RAM can be adopted, and member data of a member who holds the member-side portable information terminal is stored.
As the member side communication means, when the product information site of the product information site transmitted from the server to the member side portable information terminal is received while being communicably connected to the Internet, the product information site of the server is accessed. The present invention is not limited as long as it has a function of transmitting the member data of the customer who holds the member-side portable information terminal to the server.

The NFC (Near Field Communication) tag is an RFID (Radio frequency identification) for performing near field communication within several meters. The NFC tag includes an antenna, an NFC communication unit having a high frequency circuit, a tag storage unit of a ROM or RAM, a control unit having a built-in CPU, and a power reception unit of a power supply circuit.
The tag storage unit may store service information related to the product to be transmitted to the member-side portable information terminal, store information of a store that sells the product, and the like. As a result, even if only product information is posted on the product information site, when the member-side mobile information terminal is held over the NFC tag, service information and stores related to the product are displayed on the display screen of the mobile information terminal. Information can be displayed.

A register is a cash register for calculating and recording the sales amount of goods in a store.
The acquisition method of the member data by the member data acquisition means is not limited. For example, member data may be acquired from a member-side portable information terminal using an NFC tag. In addition, member data stored in a predetermined member card may be read by various card readers.
As the store side information terminal, for example, a personal computer installed in the office of the store can be adopted. The store-side information terminal may be provided with a store-side storage unit that stores store identification data in the case where the store is a chain store, and product purchase data.
The product purchase data creation means associates the member data acquired by wireless or wired from the member data acquisition means or by manual input with the sales data of the product when the customer purchases the product at the cashier of the store Product purchase data (electronic circuit).

As the server, for example, a service program for providing display of HTML and objects to a web browser of client software in accordance with HTTP, a “web server” on which the service operates, and the like can be adopted.
The product information site is operated by a management server (including a cloud server) connected to the Internet, and the content is stored in its database.
The operator of the product information site is optional. For example, it may be a maker of goods, a sales company of goods in partnership with the maker, or various stores (for example, a supermarket, a department store, a shopping mall, an individual shop, etc.) which sells the goods.
In addition to the product information, service information related to the product, store information of a store that sells the product, word-of-mouth information on the product, and the like may be posted on the product information site. By posting service information related to a product on the product information site, it is possible to announce the service of the product or a product related to this product that the manufacturer or sales company provides to the customer. Furthermore, by posting store information on the product information site, it is possible to notify various information that the store selling the product in the store wants to provide to the customer. By posting product word-of-mouth information, it is possible to obtain product information from the user (consumer) line of sight.

As product information, for example, the component of the product, the feature of the product, the method of use, the manufacturing company, the sales company, etc. can be adopted.
As service information related to a product, for example, a product campaign sponsored by a manufacturer or a sales company can be adopted.
As product word-of-mouth information, for example, a feeling of use of a user who has purchased a product, an impression on the design of the product, an opinion on a price, and the like can be adopted. In addition, the customer can write on the word-of-mouth information site the impressions of trying out the free sample in the store, the impressions of seeing the design of the product, and the like.
As store information, for example, advertisements such as electronic point up dates and bargain sales can be adopted.

The real-time electronic point granting means is when the member-side portable information terminal owned by the member's customer accesses the product information site of the server (first point grant condition) and the customer purchases the item in the store (Second Point Granting Condition) A predetermined electronic point is transmitted in real time to the member-side portable information terminal owned by the customer via the Internet.
The electronic points referred to here are points (electronic money, virtual currency) as electronic rewards. For example, it may or may not be capable of commodity exchange, cash exchange, other electronic point exchange.
Also, real time here means, for example, substantially simultaneously when a member's customer completes the purchase of a product at a cash register.

  The invention according to claim 2 is that the in-store purchase electronic point is based on a normal electronic point given when the member normally purchases the product in the store, and is a predetermined multiple thereof. It is an in-store purchase electronic point grant system according to claim 1 characterized by the above.

When a product is purchased in a store at a store that has introduced a point giving system to a member's customer, generally, a predetermined percentage of electronic points is given to a unit price of the product. The "normal electronic point" mentioned here means this point.
Further, "a predetermined multiple of the normal electronic point" means, for example, twice, three times, five times, ten times, etc. of the normal electronic point.

  The invention according to claim 3 is that the product information site has a product word-of-mouth information site which is movable from the site screen and on which product word-of-mouth information is posted, and the member-side portable information terminal The member of the member evaluates the high and low of the character information input means for the post of the member to create the word-of-mouth information posted on the word-of-mouth information site of the product and the word-of-mouth information posted on the word-of-mouth information site of the product. And the member-side communication unit receives word-of-mouth information posted on the word-of-mouth information site of the product from the server via the Internet line, and Word-of-mouth information and a word-of-mouth evaluation signal from the evaluation input means are transmitted to the server, and the real-time electronic point giving means comprises the Internet connection When the server-side communication means receives an access signal including member data from the member-side portable information terminal to the product information site, the highly evaluated word-of-mouth evaluation signal, and the product purchase data The member-side portable information terminal possessed by the member who has acquired the address from the server storage unit and who has purchased the product by accessing the product information site, and the member possessed by the member of the poster of the word-of-mouth information The in-store purchased electronic information according to claim 1 or 2, wherein the in-store purchased electronic point is transmitted in real time from the server side communication means to the portable information terminal via the Internet line. It is a point grant system.

The sales promotion system is one of the sales promotion services that enhances the product purchasing power of customers (members) at stores, and gives electronic points as a reward to contributors (members) who have posted word-of-mouth information on word-of-mouth information sites. It is.
The contributors of the customer and the word-of-mouth information are all members who have registered as members of the store. The number of members is arbitrary if it includes the customer and the poster. Although the customer and the poster are generally different, they may be the same person.

The evaluation input means is for the customer to give a high rating or a low rating to the word-of-mouth information posted on the word-of-mouth information site. For example, evaluation is performed by performing a screen tap on the display of the member-side portable information terminal or key input.
The product word-of-mouth information site is a database (data assembly) which is attached to the product information site and which constitutes a website related to product word-of-mouth information provided in the server. Therefore, in order to enter this word-of-mouth information site, it is necessary to once display the site screen of the product information site on the display of the member-side portable information terminal and via the screen of the product information site.

  The real-time electronic point granting means here determines that the customer (member) who has purchased the product operates the evaluation input means, and the word-of-mouth information of the poster (member) is highly evaluated (another first point granting condition ), And also when product purchase data that proves that the customer has purchased the product is obtained (another second point provision condition), via the Internet to the member-side portable information terminal possessed by the poster, A predetermined in-store purchase electronic point is transmitted.

According to the in-store purchase electronic point grant system according to claim 1 of the present invention, short-distance wireless communication can be performed simply by holding the member-side mobile information terminal over the NFC-tagged sales promotion grant in the store. Thus, the member-side portable information terminal is automatically activated, and the product information site of the server stored in the NFC tag is accessed via the Internet line (first point provision condition). Thereby, product information can be acquired.
On the other hand, when the member-side portable information terminal accesses the product information site of the server, the member-side portable information terminal transmits the member data of the customer stored in the member-side storage unit to the server.

After that, the customer reads the product information posted on the product information site, evaluates it, and when it leads to the customer's product purchase in the store, the product purchase data is transmitted from the store side information terminal to the server (2nd point grant condition). When these two point grant conditions are met, the member-side portable information terminal of the member who has purchased the product by accessing the product information site through the Internet line is purchased in-store electronic point from the real-time electronic point grant means of the server Is sent (granted).
In this way, the customer can acquire the in-store purchase electronic points in real time, and the store only by purchasing a product by holding the member-side mobile information terminal over the NFC tag of the sales promotion support in the store. By reading the product information on the product information site, the customer can increase purchase opportunities for the product and simultaneously secure royal customers. This will eventually lead to the acquisition of new members.

  In particular, according to the present invention as set forth in claim 2, as a method of giving in-store purchase electronic points, there is provided a point-up method for doubling normal electronic points to be provided when a member normally purchases a product in the store. Since the hiring is adopted, the member's customer can acquire more in-store purchase electronic points by purchasing a product at the time of planning such as, for example, point up day, in which points are higher than usual. On the other hand, the store side can expect further sales increase when the plan is held.

Further, according to the present invention as set forth in claim 3, when the customer holds the member-side mobile information terminal over the NFC tag of the sales promotion subsidy in the store, a command from the NFC tag is transmitted through the short distance wireless communication. Based on this, the member-side portable information terminal of the customer is automatically activated, and the product information site stored in advance in the tag storage unit is automatically accessed through the Internet line. Thus, the site screen is displayed on the display of the member-side portable information terminal of the customer.
Next, for example, the customer taps the screen of the product information site to shift to the word-of-mouth information site. Here, if the customer reads the word-of-mouth information posted on the word-of-mouth information site, highly evaluates it, and leads to the product purchase at the customer's store, the customer's member-side mobile information terminal As the evaluation signal is transmitted to the server (another first point provision condition), the merchandise purchase data is transmitted from the store side information terminal to the server (another second point provision condition). When these two other point grant conditions are met, the in-store purchase electronic point is transmitted from the real-time electronic point grant means of the server to the member-side portable information terminal possessed by the poster of the word of mouth information via the Internet. Be done.

In this way, a specific customer who is a member holds a member-side portable information terminal owned by him / her in the store over the sales promotion support NFC tag, and information on the product information site of the server (including word-of-mouth information here) After browsing and then purchasing this product, for the "first member" who is the purchased customer himself and for the "second member" who posted the word-of-mouth information that was helpful for the product purchase And predetermined in-store purchase electronic points can be provided.
That is, in the “second member”, if you become a member of a store and post highly rated word-of-mouth information that motivates customers to purchase products to the word-of-mouth information site, members will blog on their own. There is a possibility that the in-store purchase electronic points may be automatically awarded even without launching. On the other hand, the store side (manufacturer side, sales company side) can obtain high-quality word-of-mouth information. Furthermore, new in-store Own Affiliates using such NFC tags and product word-of-mouth information sites can simultaneously promote product sales, acquire new members, and secure royal customers. .

It is a whole block diagram of the in-store purchase point provision system which concerns on Example 1 of this invention. It is a perspective view which shows the use condition of the sales promotion aid which comprises a part of in-store purchase point provision system which concerns on Example 1 of this invention. It is a block diagram of an electric system of a NFC tag which constitutes a part of in-store purchase point grant system concerning Example 1 of the present invention. (A) is a front view of the publication page of the 1st information in the goods information site automatically displayed on the display of a member side personal digital assistant by this NFC tag. (B) is a front view of the publication page of the 2nd information automatically displayed on this display. (C) is a front view of the publication page of the 3rd information automatically displayed on this display. It is a whole block diagram of the in-store purchase point provision system which concerns on Example 2 of this invention.

  Examples of the present invention will be specifically described below.

  In FIG. 1 and FIG. 2, reference numeral 10 denotes an in-store purchase point giving system (hereinafter referred to as a point giving system) according to a first embodiment of the present invention. This point giving system 10 has an NFC tag 17 provided on a display shelf 13. By holding the customer-side smartphone (member-side portable information terminal) 51 held by the customer who is a member of the store on the swing POP (sales promotion subsidy) 14, the customer-side smartphone 51 is automatically activated and the Internet line 52 is When accessing the product information site 54 of the shampoo 11 operated by the server 53 automatically by using the server 53 and thereafter the customer of the member purchases the shampoo 11 at the store, the customer's smartphone 51 owned by the customer is connected to the Internet line 52 Transmits (grants) in-store purchased electronic points from the server 53 in real time via It is a system.

Hereinafter, these components will be specifically described.
The swing POP 14 is a promotion support that attracts the attention of the customer by swinging the advertisement display unit 12.
The swing POP 14 has a circular advertisement display unit 12 on the surface of which advertisement of shampoo 11 is printed, a tip of which is integrally connected to a part of the periphery of the advertisement display unit 12, and a wide base end 19a. And a T-shaped mounting portion 19 to which a double-sided tape 18 is attached.
The advertisement display unit 12 and the mounting unit 19 are formed by stamping a thin synthetic resin sheet. The swing POP 14 is swingably attached to the front edge surface of the top shelf plate 20 of the display shelf 13 via the double-sided tape 18.

When the NFC (Near Field Communication) tag 17 is provided on the swing POP 14 and the customer holds the customer-side smartphone 51 held by the customer, it automatically activates it, and in this activation state, via the Internet line 52, It is a tag for short-distance wireless communication for accessing the product information site (web site) 54 of the shampoo 11 of the server 53 whose address is stored in advance in the tag storage unit 16.
The NFC tag 17 is an RFID (Radio frequency identification) tag of a 13.56 MHz short distance wireless communication system standardized by ISO / IEC 18092. The NFC tag 17 operates with the power supplied contactlessly from the customer-side smartphone 51 having the reader / writer of the NFC tag 17 like the passive wireless tag.

As shown in the block diagram of FIG. 3, the NFC tag 17 includes a spiral antenna a, an NFC communication unit 21, a tag storage unit 16, and a control unit on the surface of a circular base sheet S made of synthetic resin. 23 and a power receiving unit 24 are provided.
The NFC communication unit (high frequency circuit) 21 is means for executing near field wireless communication with the customer-side smartphone 51 existing in the vicinity (for example, several meters).
The tag storage unit 16 is means for storing the address of the product information site 54 of the shampoo 11.
The control unit 23 is a means that incorporates the CPU and controls the entire NFC tag 17.
The power receiving unit 24 is a means that has a power supply circuit and receives the power from the customer-side smartphone 51 in a contactless manner through the NFC communication unit 21.

As shown in FIGS. 1 and 4, the customer-side smartphone 51 is a type of portable information terminal, and stores a display 25 as a display unit, a reader / writer 58 of the NFC tag 17, and member data of members who become customers. And a customer-side storage unit (member-side storage unit) 80.
The server 53 is a server on the cloud (not shown) that is connected to the Internet line 52 and operated by the maker of the shampoo 11. The server 53 may be operated by a store rather than a manufacturer. The content of the product information site (web site) 54 of the shampoo 11 is stored in the database (storage unit) of the server 53.
The product information site 54 has three contents. That is, on the front page, first information A including "product information of shampoo 11 and service information related to shampoo 11" is described (FIG. 4 (a)). Further, on the second page, “word-word information of shampoo 11” as the second data B is described, and this is the word-of-mouth information site 54a (FIG. 1, FIG. 4 (b)). Furthermore, “store information” of the third information C is posted on the third page (FIG. 4 (c)).

  When only the first information and the second information are posted on the product information site 54, the remaining third information is stored in the tag storage unit 16, and the customer-side smartphone 51 is held over the NFC tag 17, You may make it transmit to the customer side smart phone 51 via near field communication. If configured in this way, even if only product information and word-of-mouth information of the shampoo 11 created by the manufacturer are listed on the product information site 54, holding the customer-side smartphone 51 over the swing POP 14 allows the screen of the display 25 to be displayed. , Word-of-mouth information, product information, and store information can be displayed.

Examples of the product information of the shampoo 11 here include a component table, product characteristics, usage, manufacturing company, sales company and the like.
The service information related to the shampoo 11 is an experience campaign of the shampoo 11 held by the manufacturer.
The word-of-mouth information of the shampoo 11 is an opinion on the feeling of use of the user who purchased the shampoo 11, the impression of the container and package of the shampoo 11, the price and the like.
The customer can also write on the word-of-mouth information site 54a using the character input means 59 of the customer-side smartphone 51 possessed about the impression when trying the sample of the shampoo 11 in the store, the design of the container, etc. . The character input means 59 is a touch panel for character input.
The store information here is an advertisement on the store side that sells the shampoo 11 such as an electronic point update day and a bargain sale to be held next time at the store.

As shown in FIG. 1, in addition to the above-described components, the point grant system 10 includes a register 56 installed in a store, and a store-side PC (store-side information terminal) 57 installed in an office of the store. And have.
The register 56 is a cash register which automatically calculates and records the sales amount of the product including the shampoo 11 purchased by the customer at the store. The register 56 is mounted with a card reader (member data acquisition means) 66 for reading member data of a customer from a member card with a magnetic tape. The register 56 and the store-side computer 57 are connected so as to be capable of data communication by a wireless or wired LAN cable.
Further, the store-side personal computer 57 creates product purchase data in which product purchase data is created by associating the member data of the customer who purchased the shampoo 11 transmitted from the card reader 66 with the sales data of the shampoo 11 from the register 56. Means 67, store side communication means 68 for sending product purchase data to the server 53 via the internet line 52, and store side storage unit 81 where store identification data and product purchase data of stores which are chain stores are stored have.

Next, with reference to FIGS. 1 to 4, a method of giving the in-store purchase electronic points in the store by the in-store purchase point giving system 10 according to the first embodiment of the present invention will be described.
In the store, the customer holds the customer side smartphone 51 over the NFC tag 17 of the swing POP 14. Thereby, the customer-side smartphone 51 is automatically activated based on the command from the NFC tag 17 using the short distance wireless communication.
Thereafter, the customer-side smartphone 51 automatically accesses the product information site 54 of the shampoo 11 whose address is stored in advance in the tag storage unit 16 through the Internet line 52 and displays the site screen on the display 25 of the customer-side smartphone 51 .
At the time of this access, the membership data of the customer stored in the customer-side storage unit 80 of the customer-side smartphone 51 is transmitted to the server 53.
In the server 53, the server side communication means 62 receives the membership data of the customer and sends it to the real time electronic point grant means 65. The real-time electronic point granting means 65 waits for a predetermined time (for example, one hour) to receive the product purchase data from the store-side PC 57.

Here, the case where the customer reads the product information, evaluates the information, and actually purchases the shampoo 11 in the store will be described.
At the cash register, the membership data of the customer is read by the card reader 66 from the membership card presented by the customer. At this time, the in-store purchase electronic points may be given to the membership card. The read member data is transmitted to the store-side computer 57 via the LAN cable together with sales data of the shampoo 11 obtained from the register 56 immediately thereafter.
In the store-side personal computer 57, the product purchase data creation unit 67 creates product purchase data by associating the member data of the customer who has purchased the shampoo 11 with the sales data of the shampoo 11. The obtained product purchase data is transmitted from the shop communication unit 68 to the server 53 via the Internet line 52.

  In the server 53, the server side communication means 62 receives the commodity purchase data and sends it to the real time electronic point grant means 65. As a result, in the real-time electronic point granting means 65, the access signal to the product information site 54 from the customer-side smartphone 51 and the product purchase data are aligned. When these two conditions are met, the real time electronic point granting means 65 issues an in-store purchase electronic point. Here, points equivalent to twice the normal points awarded when the shampoo 11 is purchased in the store are issued. The in-store purchase electronic point issued in this manner is transmitted (assigned) to the customer-side smartphone 51 in real time (within several seconds) from the server-side communication means 62 via the Internet line 52.

  In this manner, the customer can acquire the in-store purchase electronic points in real time only by purchasing the shampoo 11 by holding the customer-side smartphone 51 over the NFC tag 17 of the display shelf 13 in the store. As the customer reads the product information on the product information site 54, the purchase opportunity of the shampoo 11 increases, the sales promotion effect can be obtained, and securing of the royal customer can be simultaneously achieved. This will eventually lead to the acquisition of new members.

Next, with reference to FIG. 5, an in-store purchase point giving system according to a second embodiment of the present invention will be described.
As shown in FIG. 5, the feature of the in-store purchase point giving system (hereinafter referred to as a point giving system) 10A of the second embodiment is that the member's customer holds the customer side smartphone 51 over the NFC tag 17 and the product information site 54 Is displayed on the display 25 and then moved to the word-of-mouth information site 54a, where the word-of-mouth information posted by another member is read, and the word-of-mouth information is highly evaluated before purchasing shampoo 11 It is a point to which predetermined in-store purchase electronic points are respectively given to the purchased customer and the poster of the word-of-mouth information used as a reference for the product purchase.

Hereinafter, these components will be specifically described.
The word-of-mouth information site 54a is a website where word-of-mouth information of shampoo 11 is posted, and it is designed to move to the word-of-mouth information site 54a by tapping the dedicated icon displayed on the top screen of the product information site 54. It is done.
On the customer side smartphone 51, the word input means 59 for the member contributor to create word-of-mouth information to be posted on the word-of-mouth information site 54a of shampoo 11 and word-of-mouth information posted on word-of-mouth information site 54a for shampoo 11 It has an evaluation input means 60 for a member customer to make an evaluation of high and low.

The customer side communication means (member side communication means) 61 receives the word-of-mouth information posted on the word-of-mouth information site 54 a of the shampoo 11 from the server 53 via the Internet line 52. The word-of-mouth evaluation signal from the evaluation input means 60 is sent to the server 53.
Also, the real-time electronic point granting means 65A obtains the address from the server storage unit 64 when the server side communication means 62 receives the high evaluation value evaluation signal and the commodity purchase data through the Internet line 52. The in-store purchase electronic point is transmitted in real time from the server side communication means 62 to the poster side smartphone (member side portable information terminal) 55 possessed by the member of the poster of the information via the Internet line 52. The poster-side smartphone 55 includes a poster-side storage unit (member-side storage unit) 80A in which member data of a member who is a contributor is stored.

  In this way, a specific customer who is a member holds the customer-side smartphone 51 owned by him / her in the store over the NFC tag 17 of the swing POP 14, and automatically accesses the product information site 54 of the server 53. Tap the icon on the top screen of the information site 54, move to the word-of-mouth information site 54a to read this word-of-mouth information, and send a high evaluation rating signal from the rating input means 60 to the server 53 to buy the shampoo 11. Predetermined in-store purchase electronic points are granted to the “first member” who is the customer who purchased the product alone and the “second member” who posted the word-of-mouth information used to refer to the product purchase. can do.

That is, in the “second member”, the poster communication means 61A posts word-of-mouth information of high evaluation that becomes a member of the store and motivates the customer to purchase the shampoo 11 to the word-of-mouth information site 54A. If doing so, members may automatically receive in-store purchase electronic points even if they do not launch blogs themselves. On the other hand, the store side (manufacturer side, sales company side) can obtain high-quality word-of-mouth information. Furthermore, the promotion of the shampoo 11, the acquisition of new members, and the securing of the royal customer are simultaneously achieved by the new in-store sound affiliate using the NFC tag 17 and the word-of-mouth information site 54A of the shampoo 11. Can be
The other configurations, operations, and effects are in a range that can be estimated from the first embodiment, and thus the description thereof is omitted.

  The in-store purchase electronic point grant system of the present invention is a useful technique that is installed in a product display place of a store or the like to promote sales of products.

10, 10A In-store purchase point grant system 11 shampoo (product)
14 Swing POP (sales promotion subsidy)
16 tag storage section 17 NFC tag 51 customer side smart phone (member side portable information terminal)
52 Internet line 53 Server 54 Product information site 54A Word-of-mouth information site (product review information site)
55 Contributor-side smartphone (member-side mobile information terminal)
56 register 57 store side personal computer (store side information terminal)
58 Reader / writer 59 Character input means 60 Evaluation input means 61 Customer communication means (member side communication means)
61A Poster communication means (member communication means)
62 server side communication means 64 server storage unit 65, 65A real time electronic point giving means 66 card reader (member data acquisition means)
67 Commodity purchase data creation means 80 customer side storage unit (member side storage unit)
80A Contributor storage unit (member storage unit)
68 Store Communication

Claims (3)

Promotion support for displaying a product or promoting the product;
The member-side portable information terminal is automatically activated by near-field wireless communication when the member holds up the member-side portable information terminal provided in the sales promotion subsidy and the member-side owns, and in the activated state, the Internet An NFC tag that causes the member-side portable information terminal to access a product information site in a server whose address is stored in a tag storage unit via a line;
A register having member data acquisition means for acquiring member data of a customer who has purchased the product among the members;
Merchandise purchase data creation means for creating merchandise purchase data by correlating member data of a customer who has purchased the merchandise from the member data acquisition means with sales data of the goods, and the created merchandise purchase data And a store-side information terminal having store-side communication means for transmitting data to the server via an internet connection,
The member-side portable information terminal includes at least a reader and a member-side storage unit for storing member data of a member possessing the member-side portable information terminal, among the reader and the writer of the NFC tag, and the Internet line. A member-side communication unit for receiving the product information of the product information site from the server and transmitting the member data stored in the member-side storage unit to the server when the product information site of the server is accessed; Have
The server includes a server side communication unit for connecting to the Internet line, a product information site, a server storage unit storing an e-mail address of the member side portable information terminal, and the server via the Internet line. The side communication means acquires an address from the server storage unit when receiving both an access signal including member data to the product information site from the member side portable information terminal and the product purchase data, A real-time electronic apparatus for transmitting in-store purchased electronic points in real time from the server side communication means to the member-side portable information terminal owned by a member who has purchased the product by accessing the product information site via the Internet line An in-store purchase electronic point grant system comprising point grant means.   The in-store purchase electronic point is a predetermined multiple of the normal electronic point awarded when the member normally purchases the product in the store. In-store purchase electronic point grant system. The product information site has a product word-of-mouth information site that is movable from the site screen and on which product word-of-mouth information is posted.
The member-side mobile information terminal is a character input means for the post of the member to create word-of-mouth information to be posted on the word-of-mouth information site of the product, and the word-of-mouth information posted on the word-of-mouth information site And evaluation input means for customers to evaluate their highs and lows,
The member side communication means receives the word-of-mouth information posted on the word-of-mouth information site of the product from the server via the Internet, and receives word-of-mouth information from the character input means and the word-of-mouth information from the evaluation input means. Sending an evaluation signal to the server,
The real-time electronic point granting means is an access signal including member data from the member-side portable information terminal to the product information site from the member-side portable information terminal via the Internet line, and the word-of-mouth evaluation signal of high evaluation And the member-side portable information terminal owned by a member who purchased the product by accessing the product information site and acquired the address from the server storage unit when the product purchase data is received respectively; The in-store purchase electronic point is transmitted in real time from the server side communication means to the member-side portable information terminal owned by the member of the contributor of the word-of-mouth information via the Internet line. The in-store purchase electronic point grant system according to claim 1 or claim 2.