JP2008203944A - Electronic tag system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an electronic tag system capable of promoting the sales of commodities, using the electronic tag system. <P>SOLUTION: A customer terminal 2 reads customer characteristic information from a customer characteristic information retaining medium 3. It then sends customer characteristic information to a commodity information display device 1. The commodity information display device 1, when receiving the customer character information, changes the information that it is displaying. The commodity information display device displays the information either through flickering of the display information, inverting the dark and light colors of the display information, changing the dark and light colors of the display information, changing the displayed position of the display information in a display part, or the flickering the color of the frame portion of the display part where the display information is displayed. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to an electronic shelf label system that displays the price of a product on a liquid crystal display unit.

In recent years, an electronic shelf label system for electronically displaying the price of a product is used in a display shelf of a product such as a supermarket or a department store. Techniques related to the electronic shelf label system are disclosed in Patent Document 1 and Patent Document 2.
JP 2000-245599 A JP 2001-266252 A

  By the way, in stores such as supermarkets and department stores, for example, product discount tickets such as coupons are distributed to promote sales. Alternatively, sales are promoted by distributing point stickers and sheets and discounting the number of point stickers attached to the sheet, or discounting the number of stamps stamped on the sheets. In this way, stores make various efforts to promote products, but discount tickets, point stickers, sheets with stamps attached or stamped are often not used, and the role of sales promotion is sufficient. It could not be said that he played. In addition, there are many customers who cannot receive discounts on products that should be discounted by not using discount tickets, point stickers, or sheets with stamps attached or stamped. There was a problem that often missed.

  SUMMARY OF THE INVENTION Accordingly, an object of the present invention is to provide an electronic shelf label system capable of promoting the sale of merchandise.

  In order to achieve the above object, the present invention provides an electronic shelf label system having a product information display device and a customer terminal, wherein the customer terminal reads customer specific information from a customer specific information recording medium. Information reading means, and customer specific information transmitting means for transmitting the customer specific information to the product information display device, and the product information display device displays the customer specific information when it receives the customer specific information. Display information changing means for changing information stored in the electronic shelf label system.

  The present invention is also an electronic shelf label system having a customer-specific information recording medium and a product information display device, wherein the customer information recording medium has customer-specific information, and the product information display device stores the customer-specific information. Customer-specific information reading means for reading the customer-specific information from the stored customer-specific information recording medium, and display information changing means for changing the information displayed on the own device when the customer-specific information is read. An electronic shelf label system is provided.

  Further, the present invention is the above electronic shelf label system, wherein the customer specific information is purchase privilege information specific to a customer who owns the customer specific information recording medium, and the display information changing means of the product information display device includes: When the purchase privilege information is received, the information displayed on the own device is changed.

  In the electronic shelf label system described above, the customer-specific information is product information, and the display information changing unit of the product information display device displays the product information on its own device when the product information is received. It is characterized by changing information.

  In the electronic shelf label system described above, the customer-specific information may be rule information that is information for specifying a product, and the display information changing unit of the product information display device receives the rule information. Further, the present invention is characterized in that the information displayed on its own device is changed.

  According to the present invention, in the electronic shelf label system described above, the customer specific information is written to the customer specific information recording medium by a customer specific information writing device.

  According to the present invention, in the electronic shelf label system described above, the customer specific information is registered in a server via a communication network, and is acquired by the customer specific information writing device from the server. It is written on the customer specific information recording medium.

  Further, the present invention is the electronic shelf label system described above, wherein the product information display device changes the information displayed on the device itself by blinking the display information, reversing the color of the display information, and the color of the display information. At least one of the following: changing the density of the display, changing the display position of the display portion of the display information, and blinking the color of the frame portion of the display portion for displaying the display information.

  The present invention is also a display change method of information displayed on the product information display device in an electronic shelf label system having a product information display device and a customer terminal, wherein the customer specific information reading means of the customer terminal, The customer unique information is read from the customer unique information recording medium, the customer unique information transmitting means of the customer terminal transmits the customer unique information to the product information display device, and the display information changing means of the product information display device is: When the customer specific information is received, the display changing method is characterized in that the information displayed on the own device is changed.

  The present invention is also a display change method of information displayed on the product information display device in an electronic shelf label system having a customer specific information recording medium and a product information display device, wherein the customer information recording medium stores customer specific information. And the customer-specific information reading means of the product information display device reads the customer-specific information from the customer-specific information recording medium storing the customer-specific information, and the display information changing means of the product information display device is the customer-specific information. This is a display change method characterized by changing the information displayed on its own device when information is read.

  Moreover, the present invention is the above-described display change method, wherein the customer-specific information is purchase privilege information specific to a customer who owns the customer-specific information recording medium, and the display information change means of the product information display device includes: When purchase privilege information is received, the information displayed on the own device is changed.

  In the display change method described above, the customer-specific information is product information, and the display information change unit of the product information display device displays the product information on its own device when the product information is received. It is characterized by changing existing information.

  In the display change method described above, the customer-specific information is rule information that is information for specifying a product, and the display information change unit of the product information display device receives the rule information. The information displayed on the own device is changed.

  According to the present invention, in the display change method described above, the customer specific information is written to the customer specific information recording medium by a customer specific information writing device.

  Further, the present invention is the display change method described above, wherein the customer specific information is registered in a server via a communication network, the customer specific information writing device acquires from the server, and the customer specific information writing device It is written on a customer-specific information recording medium.

  Further, the present invention provides the above-described display change method, wherein the product information display device changes the information displayed on the device itself by blinking the display information, reversing the color of the display information, and changing the color of the display information. At least one of a change in shading, a change in the display position of the display portion of the display information, and a blinking color of the frame portion of the display portion for displaying the display information are performed.

  According to the present invention, product information displaying information (product name, price, etc.) of products located in the vicinity of the customer (a certain distance within a range in which the customer terminal 2 and the product information display device 1 can communicate). By performing a display change process in the display device, the product name and price are easily noticed by the customer. Accordingly, the customer-specific information is purchase privilege information (for example, privilege information according to the customer such as information for discounting the price of the product or information regarding the service that can be provided), and product information display according to the customer By changing the information displayed on the device, the customer can find products that are discounted or receive services when he / she purchases, thereby promoting sales of the products in the store. become able to. Also, if the customer-specific information is product information, for example, if the customer displays and changes the information displayed on the product information display device for the product to be purchased that is registered in the electronic shelf label system in advance, the customer This makes it easier to find the product to be purchased, thereby making it easier to use the store and promoting sales of the product in the store. If the customer-specific information is rule information, for example, the rule of the purchased product for each menu is recorded in the rule information, and if the information displayed on the product information display device of the product is subjected to display change processing, the customer will receive the rule information. It becomes easy to find food items when cooking by the menu shown in FIG. 5, and it becomes possible to promote sales of the products of the store by making the use of the store convenient.

  Hereinafter, an electronic shelf label system according to an embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a block diagram showing the configuration of the electronic shelf label system according to the embodiment. In this figure, reference numeral 1 denotes a product information display device for displaying information such as the price and name of the product displayed on the shelf. Reference numeral 2 denotes a customer terminal that transmits customer-specific information to the product information display device 1. Reference numeral 3 denotes a customer-specific information holding medium (customer-specific information recording medium) for storing customer-specific information. Reference numeral 4 denotes a customer-specific information writing device that performs processing for writing customer-specific information to the customer-specific information holding medium 3. Reference numeral 5 denotes a cash register (hereinafter referred to as a cash register) that calculates the total price of the product and writes the customer-specific information to the customer-specific information holding medium 3 in the same manner as the customer-specific information writing device 4. . Reference numeral 6 denotes a store server that distributes information such as product prices to the product information display device 1 and communicates with the customer-specific information writing device 4 and the cash register 5 to distribute customer-specific information. Reference numeral 7 denotes a product information database (hereinafter referred to as product information DB) that stores product information such as the product number, product name, and price of each product sold by the store. Reference numeral 8 denotes a customer information database (hereinafter referred to as a customer information DB) that records attribute information (name, etc.) of customers who use the store in association with customer-specific information. Reference numeral 9 denotes a Web server that performs processing for registering various types of information in the electronic shelf label system via a communication network. Reference numeral 10 denotes a terminal such as a PC held by the customer.

Here, the distribution of information such as the commodity price to the commodity information display device 1 is distributed from the store server 6 by wireless or wired communication, or from a clerk terminal (not shown) possessed by the clerk. And
Customer-specific information refers to purchase privilege information specific to the customer (information such as the discount amount for the product price, the special price of the product, the discount rate for the product price, and the information related to services that can be provided to the customer) , Information on products that the customer wishes to purchase. The customer-specific information is written in the customer-specific information holding medium 3 such as a magnetic card or an IC card. The customer terminal 2 reads from the customer-specific information holding medium 3, and the customer terminal 2 communicates with the product information through communication. It transmits to the display device 1. In the electronic shelf label system, the merchandise information display device 1 performs processing for changing the information displayed on the device itself when the customer specific information is received from the customer terminal 2. Note that the customer-specific information may be read directly from the customer-specific information holding medium 3 by the product information display device 1. In addition, the electronic shelf label system has at least a product information display device 1 and a customer terminal 2. In the present embodiment, a customer-specific information holding medium 3, a customer-specific information writing device 4, a cash register 5, It is assumed that the store server 6, the product information DB 7, and the customer information DB 8 are configured.

FIG. 2 is a diagram showing the configuration of the product information display device.
As shown to (a) of this figure, the merchandise information display apparatus 1 is the communication receiving part 11 which receives the information transmitted from the terminal 1 for customers, The power supply part 12 (battery which supplies the electric power of the merchandise information display apparatus 1) , Solar battery, etc.), a control unit 13 for performing various processes related to information display, a program memory 14 for storing a program executed by the product information display device 1, and received from the customer terminal 2 together with information such as product name and product price A data memory 15 that stores customer-specific information, a display control unit 16 that controls information display based on the processing result of the control unit 13, and a display unit 17 that displays information such as product names and product prices are provided. . In addition to the configuration shown in (a), the product information display device 1 directly reads customer-specific information stored in the customer-specific information holding medium 3 from the customer-specific information holding media 3 as shown in the configuration shown in (b). An information reading unit 18 may be provided. When the customer-specific information holding medium 3 is an IC card that transmits information using RFID technology, the information reading unit 18 has a function of a non-contact receiving unit. The product information display device 1 is installed on the display shelf for each product arranged on the display shelf, and displays the product name and the product price. Further, upon receiving the customer specific information transmitted from the customer terminal 2, the product information display device 1 performs a display change process based on the customer specific information. Details of this processing will be described later.

FIG. 3 is a diagram showing the configuration of the customer terminal.
As shown to (a) of this figure, the terminal 2 for customers is the media I / F part 21 which reads the customer specific information which the customer specific information holding medium 3 memorize | stores, The control function which performs the transmission process of the read customer specific information Unit 22 and a communication function unit 23 for transmitting customer-specific information to the product information display device 1. In addition to the configuration shown in (a), the customer terminal 2 may include a user interface unit 24 as shown in the configuration shown in (b). For example, when a button provided on the customer terminal 2 is pressed, the user interface unit 24 continuously notifies the control function unit 22 of a signal during the pressed time. When the control function unit 22 determines that the button is pressed, it transmits customer-specific information during that time. With this process, for example, while the button is pressed, the product information display apparatus 1 may perform a process of changing the information displayed on the own apparatus.

  Here, the customer terminal 2 is provided, for example, in a store cart. Alternatively, the customer terminal 2 may be a device about the size of a mobile phone carried by the user. The user prepares the customer-specific information holding medium 3 distributed to the user so that the medium I / F unit 21 of the customer terminal 2 can read the medium. Thereby, the customer terminal 2 can read the customer unique information stored in the customer unique information holding medium 3. In addition, the customer terminal 2 receives all the information stored in the customer specific information holding medium 3 by the media I / F unit 21 communicating with the customer specific information holding medium 3 using a technique such as RFID, and the control function unit. 22 may be temporarily stored in a memory or the like, and processing described later may be performed.

FIG. 4 is a diagram showing the configuration of the customer specific information writing apparatus.
As shown in this figure, the customer-specific information writing device 4 includes a media I / F unit 41 that writes customer-specific information to the customer-specific information holding medium 3, information recorded in the customer-specific information holding medium 3, and the customer A display unit 42 for displaying information to be written to the unique information holding medium 3, a control function unit 43 for performing processing for writing information to the customer unique information holding medium 3 and displaying information on the display unit, and a user operation instruction An operation unit 44 that accepts input and a communication interface unit 45 that communicates with other devices connected via a communication network are provided. For example, when the user visits a store, the customer-specific information holding medium 3 is held over the customer-specific information writing device 4 to record the customer-specific information in the customer-specific information holding medium 3. At this time, the customer specific information writing device 4 reads the customer identification number recorded in advance from the customer specific information holding medium 3 by RFID technology or the like. Then, a process of acquiring customer-specific information associated with the identification number and recorded in the customer information DB 8 from the store server 6 via the communication network, and writing it into the customer-specific information holding medium 3 using RFID technology or the like. Do.

FIG. 5 is a sequence diagram showing a processing flow by the customer terminal and the product information display device.
Next, the processing flow of the customer terminal 2 and the merchandise information display device 1 will be described with reference to FIG. First, a customer who visits the store attaches the customer-specific information holding medium 3 to the customer terminal 2 provided in the cart so that the media I / F unit 21 can read (for example, the media I / F unit 21 can read the customer-specific information holding medium 3). The customer terminal 2 is provided with an insertion section for fixing the customer-specific information holding medium 3 at the position, and the customer-specific information holding medium 3 is inserted into the insertion section). I will put it in. Here, the control function unit 22 of the customer terminal 2 detects that the customer-specific information holding medium 3 has been inserted (step S1). Then, the customer terminal 2 reads the customer unique information recorded in the customer unique information holding medium 3 (step S2). When the customer's terminal 2 and the product information display device 1 come close to each other while the customer is walking around the store while pushing the cart, the customer's terminal 2 and the product information display device 1 provided in the cart communicate with each other. The customer terminal 2 transmits the customer unique information read from the customer unique information holding medium 3 to the product information display device 1 (step S3).

Here, the processing when the customer terminal 2 transmits customer-specific information to the product information display device 1 is, for example,
<1> The customer terminal 2 periodically transmits a signal, and the merchandise information display device 1 that has received the signal responds. When the customer terminal 2 receives the response signal, the control function unit 22 of the customer terminal 2 decides to transmit the customer specific information, and reads the customer specific information read from the customer specific information holding medium 3. It transmits to the product information display device 1.
<2> When the product information display device 1 periodically transmits a signal and the customer terminal 2 receives the signal, the control function unit 22 of the customer terminal 2 determines transmission of the customer specific information, The customer unique information read from the customer unique information holding medium 3 is transmitted to the product information display device 1.
A plurality of processes can be considered, but any form may be used.

  In addition to the case where the customer terminal 2 transmits customer-specific information to the product information display device 1, when the customer-specific holding medium 3 is an IC card or magnetic card with a built-in RFID function, the customer is customer-specific. The holding medium 3 may be brought close to the product information display device 1 by hand, and the customer-specific information stored in the customer-specific holding media 3 may be directly read into the information reading unit 18 of the product information display device 1. And in the merchandise information display apparatus 1 which received customer specific information, the control part 13 detects reception of customer specific information (step S4), and notifies a display change instruction | indication and a display change pattern to the display control part 16. FIG. And the display control part 16 performs the process which changes the information currently displayed with the own apparatus based on the display change pattern notified from the control part 13 (step S5).

  Here, the customer-specific information is purchase privilege information, product information, rule information, and the like. Purchase privilege information includes information for discounting the price of the product, such as a discount amount for the product price, a special price for the product, a discount rate for the product price, etc. according to the customer, providing gifts, bargain information, coupon information, etc. Information about services that can be provided to customers. Moreover, merchandise information is information which shows the goods which a customer desires to purchase, for example. The rule information is information for specifying a plurality of products such as a stamp rally. When the product information display device receives information unique to each customer such as purchase privilege information, product information, and rule information, the information displayed on the device changes. Hereinafter, the display change will be described in detail.

FIG. 6 is a first diagram illustrating an example of display change processing.
The display change pattern (a) in this figure is an example in the case of reversing the display shade. When the character “680 yen” is black and the other area is white, the product information display device 1 When the display control unit 16 receives the display change instruction and the information of the display change pattern a, the display control unit 16 performs a change process of displaying the black and white areas in reverse in the currently displayed “680 yen” character. Do.
The display change pattern (b) is an example in the case where the inversion of light and shade is repeated periodically. When the character “680 yen” is black and the other area is white, the display control unit 16 of the product information display device 1 receives the display change instruction and the information of the display change pattern b. For the currently displayed character of “680 yen”, a change process for repeatedly displaying the black and white areas is performed.
The display change pattern (c) is an example in the case of blinking the display. When the character “680 yen” is displayed, the display control unit 16 of the product information display device 1 receives the display change instruction and the information of the display change pattern c, and currently displays “680”. Change process to blink “Yen” characters.
The display change pattern (d) is an example in which the display density is gradually changed. When the character “680 yen” is displayed in black, when the display control unit 16 of the product information display device 1 receives the display change instruction and the information of the display change pattern d, the character black of the character is displayed. The gradation is gradually reduced with the passage of time, and when the gradation becomes “0”, the gradation is returned to “255” again and the change process is repeated.

FIG. 7 is a second diagram illustrating an example of the change display process.
The display change pattern (e) in this figure is an example in the case where the displayed information is moved so as to flow to either the left or right. When the character “680 yen” is displayed, the display control unit 16 of the product information display device 1 receives a display change instruction and information about the display change pattern e, and displays “680 yen”. A change process is performed in which the characters are displayed while being moved so as to flow in the right direction, and when the characters disappear from the right end due to the movement display, the characters are displayed while being moved again so as to flow in the right direction from the left end.
The display change patterns (f) and (g) are examples in the case where the displayed information is shaken. When the character “680 yen” is displayed, when the display control unit 16 of the product information display device 1 receives the display change instruction and the information of the display change pattern f, the character “680 yen” is displayed. Change processing to display while moving left and right alternately. Further, when the display control unit 16 of the product information display device 1 receives the display change instruction and the information of the display change pattern g, the display control unit 16 performs a change process of displaying while alternately moving the characters “680 yen” to the upper limit. .
The display change pattern (h) is an example in the case of blinking the color of the frame portion of the display unit 17 on which information is displayed. When the display control unit 16 of the product information display device 1 receives the display change instruction and the information of the display change pattern h, the change process of changing the color of the frame portion of the display unit 17 displaying the information to blink I do.

  As described above, when the product information display device 1 reads the customer-specific information, the product information display device 1 performs processing for changing the information displayed on the device itself. Thereby, when pushing around the cart or the like and walking around the store, information on the product (product name, price, etc.) located in the vicinity of the customer (a certain distance within a range where the customer terminal 2 and the product information display device 1 can communicate). In the product information display device 1 that displays the product, the product name and price can be easily noticed by the customer by performing the display change process such as the display change patterns a to h. Accordingly, the customer-specific information is purchase privilege information (for example, privilege information according to the customer such as information for discounting the price of the product or information regarding the service that can be provided), and product information display according to the customer If the information displayed on the device 1 is subjected to a display change process like the display change patterns a to h, the customer can find a product that is discounted or can receive a service when he / she purchases it. This makes it possible to promote sales of merchandise in the store. If the customer-specific information is product information, for example, the information displayed on the product information display device 1 of the product to be purchased that the customer has registered in the electronic shelf label system in advance is displayed as display change patterns a to h. If the display change process is performed, it becomes easier for the customer to find the product he / she purchases, thereby making it easier to use the store and promoting the sales of the product in the store. If the customer-specific information is rule information, for example, the rule of the purchased product for each menu is recorded in the rule information, and the information displayed on the product information display device 1 of the product is displayed as display change patterns a to h. If the display change process is performed, it becomes easier for customers to find food items when cooking at the menu indicated in the rule information, and this makes it easier to use the store and promotes the store's products. It becomes like this.

Next, a processing flow for each customer specific information will be described.
FIG. 8 is a diagram showing an outline of processing when the customer-specific information is information (purchasing privilege information) in the case of a preferential customer.
As an example of a preferential customer, an example of a preferential customer is a customer who often uses a store or a customer who has registered as a user in a certain product manufacturer company group. The rank of the usage frequency, the identification information of the sponsor company, the customer ID (identification information), etc. are stored as customer specific information in the customer specific information holding medium 3, and the customer terminal 2 reads the customer specific information. Here, when the customer-specific information is a preferential customer, if information is discounted for all products, the information displayed on the product information display device 1 for all products in the store is changed. . Alternatively, when discounting only a specific product, the customer terminal 2 or the product information display device 1 performs processing for specifying a product discounted by customer-specific information indicating a preferential customer.

  When the customer terminal 2 specifies a product discounted by the customer specific information indicating the preferential customer, the control function unit 22 of the customer terminal 2 specifies the product discounted by the customer specific information indicating the preferential customer, and the discount If the product is a product to be processed, customer-specific information is transmitted to the product information display device 1 (1). In addition, when the product information display device 1 specifies a product discounted by customer-specific information indicating a preferential customer, the control unit 13 of the product information display device 1 specifies the product discounted by the customer specific information indicating a preferential customer, and discounts are given. If it is a product that performs, change display processing is performed. The processing for specifying the discounted product by the customer-specific information indicating the preferential customer is inquired when the store server 6 is inquired using the product identification information as a key and the received information indicates the discounted product. It may be determined that the product is a product, or may be determined with reference to a setting file that records customer-specific information and a product to be discounted. This process makes it possible for preferential customers to see products for which discounts can be received, and it is possible to purchase low-price products using the preferential treatment system without forgetting them.

FIG. 9 is a first diagram illustrating an outline of processing when the customer-specific information is information (purchase privilege information) in the case of a coupon or a bargain.
The customer-specific information indicating the coupon or bargain was written in the customer-specific information holding medium by the cash register 5 (having the same function as the customer-specific information writing device 4) when the product was last purchased at the store. (1) Information. Information stored in the customer-specific information of coupons and bargains includes discounted products, discount period information, and customer ID (identification information). The user moves the store by attaching the customer-specific information holding medium 3 holding the customer-specific information indicating coupons and bargains to the customer terminal 2 and pushing the cart. And since only the specific goods by a coupon become the object of discount, the terminal 2 for customers or the goods information display apparatus 1 performs the process which specifies the goods discounted by the customer specific information which shows a coupon or a bargain. As described above, when the customer terminal 2 specifies a product discounted by customer-specific information indicating a coupon or a bargain, the control function unit 22 of the customer terminal 2 selects a product discounted by the customer-specific information indicating a coupon or a bargain. If the product is specified and discounted, customer-specific information is transmitted to the product information display device 1 (2). When the product information display device 1 specifies a product discounted by customer-specific information indicating a coupon, the control unit 13 of the product information display device 1 specifies the product discounted by customer-specific information indicating a coupon or a bargain. If it is a product that performs, change display processing is performed. In addition, as processing for specifying a product discounted by customer-specific information indicating a coupon or a bargain, the store server 6 may be inquired using the product identification information as a key, and the result may be determined. It may be determined with reference to a setting file in which the product is recorded. Through this process, customers who receive coupon and bargain information will be able to see discounted products well, and can use the coupon and bargain information to purchase products cheaply without forgetting. It becomes like this.

FIG. 10 is a second diagram showing an outline of processing when the customer-specific information is information (purchase privilege information) in the case of coupons and bargain information.
The customer-specific information indicating the coupon is recorded in the customer-specific information holding medium 3 by holding the customer-specific information holding medium 3 over the customer-specific information writing device 4 when the customer visits the store (1 ) Information on coupons and bargains. Information stored in the customer-specific information of coupons and bargains includes discounted products, discount period information, and customer ID (identification information). The user moves the store by attaching the customer-specific information holding medium 3 holding the customer-specific information indicating coupons and bargains to the customer terminal 2 and pushing the cart. Since only specific products by coupons or bargains are targeted for discounting, the customer terminal 2 or the product information display device 1 performs processing for specifying products discounted by customer-specific information indicating coupons or bargains. As described above, when the customer terminal 2 specifies a product discounted by customer-specific information indicating a coupon or a bargain, the control function unit 22 of the customer terminal 2 selects a product discounted by the customer-specific information indicating a coupon or a bargain. If the product is specified and discounted, customer-specific information is transmitted to the product information display device 1 (2). Further, when the product information display device 1 specifies a product discounted by customer-specific information indicating a coupon or a bargain, the control unit 13 of the product information display device 1 specifies a product discounted by the customer-specific information indicating a coupon or a bargain. If the product is discounted, a change display process is performed. In addition, as processing for specifying a product discounted by customer-specific information indicating a coupon or a bargain, the store server 6 may be inquired using the product identification information as a key, and the result may be determined. It may be determined with reference to a setting file in which the product is recorded. Through this process, customers who receive coupon and bargain information will be able to see discounted products well, and can use the coupon and bargain information to purchase products cheaply without forgetting. It becomes like this.

FIG. 11 is a diagram showing an outline of processing when the customer-specific information is shopping information (product information).
The customer-specific information indicating the shopping information is information on a product to be purchased that is registered in the customer information DB 8 by the customer from the terminal 10 through the Web server 9. When the customer registers the purchased product as shopping information from home before shopping, the information is recorded in the customer information DB 8 (1). Then, when the customer visits the store, when the customer holds the customer-specific information holding medium 3 over the customer-specific information writing device 4, the customer-specific information writing device 4 stores the customer ID recorded in the customer-specific information holding medium 3 in advance. As a key, customer-specific information indicating shopping information is read from the customer information DB 8 via the store server 6. Then, the customer unique information writing device 4 writes the customer unique information read from the customer information DB 8 in the customer unique information holding medium 3 (2). The customer-specific information indicating the shopping information is specifically an ID (identification information) or quantity of a product registered by the customer. Then, the customer attaches the customer-specific information holding medium 3 holding the customer-specific information indicating the shopping information to the customer terminal 2 and pushes the cart to move the store. Then, the customer terminal 2 or the merchandise information display device 1 performs processing for specifying whether or not the customer terminal 2 or the merchandise information display device 1 has entered a range in which communication with the merchandise information display device 1 of the product purchased by the customer is possible. As described above, when the customer terminal 2 specifies whether or not the customer terminal 2 has entered a range that can be communicated with the product information display device 1 of the product purchased by the customer, the control function unit 22 of the customer terminal 2 stores the shopping information. If the product to be purchased is specified by the customer-specific information indicating that the product is to be purchased, the customer-specific information is transmitted to the product information display device 1 (3). Moreover, when specifying whether the merchandise information display device 1 has entered a range in which the customer can communicate with the merchandise information display device 1 of the merchandise purchased by the customer, the control unit 13 of the merchandise information display device 1 indicates shopping information. A product to be purchased is specified by customer-specific information, and if it is a product to be purchased, a change display process is performed. In addition, as processing for specifying a product to be purchased based on customer-specific information indicating shopping information, the store server 6 may be inquired using the product identification information as a key, and the result may be determined. You may determine with reference to the setting file etc. which recorded the goods shown by information. Further, the customer terminal may display the number of purchases of products to be purchased from the customer-specific information indicating the shopping information on a display unit or the like.

FIG. 12 is a diagram showing an outline of processing when the customer-specific information is usage information (product information).
The customer-specific information indicating the usage information is information on a product to be purchased, which is registered by a related party such as a customer friend or relative in the customer information DB 8 from the terminal 10 held by the related party via the Web server 9. is there. When a customer related person registers a product to be purchased as usage information from the terminal 10 before the customer performs shopping, the information is recorded in the customer information DB 8 in association with the customer ID and the related party ID. (1). Then, when the customer visits the store, when the customer holds the customer-specific information holding medium 3 over the customer-specific information writing device 4, the customer-specific information writing device 4 stores the customer ID recorded in the customer-specific information holding medium 3 in advance. As a key, customer-specific information indicating usage information is read from the customer information DB 8 via the store server 6. Then, the customer unique information writing device 4 writes the customer unique information read from the customer information DB 8 in the customer unique information holding medium 3 (2). The customer-specific information indicating the usage information is specifically an ID (identification information) or quantity of a product registered by a customer related person. Then, the customer attaches the customer-specific information holding medium 3 holding the customer-specific information indicating the usage information to the customer terminal 2 and pushes the cart to move the store. Then, the customer terminal 2 or the merchandise information display device 1 performs processing for specifying whether or not the customer terminal 2 or the merchandise information display device 1 has entered a range in which communication with the merchandise information display device 1 of the product purchased by the customer is possible. As described above, the control function unit 22 of the customer terminal 2 uses the customer terminal 2 to specify whether or not the customer terminal 2 has entered a range in which communication with the product information display device 1 of the product purchased by the customer is possible. A product to be purchased is specified by customer-specific information indicating information, and if it is a product to be purchased, customer-specific information is transmitted to the product information display device 1 (3). Further, when the product information display device 1 specifies whether or not the product information display device 1 of the product purchased by the customer is in a range where it can communicate with the product information display device 1, the control unit 13 of the product information display device 1 uses the usage information. The product to be purchased is specified by the customer-specific information shown, and if it is a product to be purchased, a change display process is performed. The processing for identifying the product to be purchased based on the customer-specific information indicating the usage information may be made by inquiring the store server 6 using the product identification information as a key and determining the result. You may determine with reference to the setting file etc. which recorded the goods shown by usage information. Further, the number of purchases of each purchase target product may be displayed on the display unit or the like from the customer specific information indicating the usage information by the customer terminal.

FIG. 13 is a diagram showing an outline of processing when the customer-specific information is menu information (rule information).
The customer-specific information indicating the menu information is stored in advance in the menu DB or the like, and is information on a product of a food product that is a material necessary for performing a certain dish. When the customer visits the store, when the customer-specific information holding medium 3 is held over the customer-specific information writing device 4, a menu list or the like is displayed on the display unit, and specific menu information is received from the operation unit 44. Then, the customer specific information writing device 4 reads the customer specific information indicating the menu information from the menu DB via the store server 6 using the received menu number as a key. Then, the customer unique information writing device 4 writes the customer unique information read from the menu DB in the customer unique information holding medium 3 (1). The customer-specific information indicating the menu information is specifically the ID (identification information) or quantity of the food product necessary for cooking the menu. Then, the customer attaches the customer-specific information holding medium 3 holding the customer-specific information indicating the menu information to the customer terminal 2 and pushes the cart to move the store. Then, the customer terminal 2 or the merchandise information display device 1 performs processing for specifying whether or not the customer terminal 2 or the merchandise information display device 1 has entered a range in which communication with the merchandise information display device 1 of the menu item purchased by the customer is possible. As described above, when the customer terminal 2 specifies whether or not the customer terminal 2 is within the range where the customer can communicate with the product information display device 1 of the product purchased by the customer, the control function unit 22 of the customer terminal 2 displays the menu information. If the product to be purchased is specified by the customer-specific information indicating that the product is to be purchased, the customer-specific information is transmitted to the product information display device 1 (2). Moreover, when specifying whether the merchandise information display device 1 has entered a range in which the customer can communicate with the merchandise information display device 1 of the merchandise purchased by the customer, the control unit 13 of the merchandise information display device 1 indicates the menu information. A product to be purchased is specified by customer-specific information, and if it is a product to be purchased, a change display process is performed. In addition, as processing for specifying a product to be purchased based on customer-specific information indicating the menu information, the store server 6 may be inquired using the product identification information as a key, and the result may be determined, or the customer-specific information and the menu may be determined. You may determine with reference to the setting file etc. which recorded the goods shown by information. Further, the number of purchases of each purchase target product may be displayed on the display unit or the like from the customer specific information indicating the usage information by the customer terminal. The processing of the electronic shelf label system using the rule information may be used when specifying a product when performing orienteering or stamp rally. In (1), the customer-specific information writing device 4 is used to write the customer-specific information to the customer-specific information holding medium 3, but the cash register 5 (having the same function as the customer-specific information writing device 4). You may make it write by.

  As mentioned above, although the embodiment of the electronic shelf label system has been described, according to the present invention, when walking around the store by pushing a cart or the like, the vicinity of the customer (within a range in which the customer terminal 2 and the product information display device 1 can communicate). In the product information display device 1 that displays information (product name, price, etc.) of the product located at a certain distance), the product is displayed by performing display change processing such as the display change patterns a to h. Names and prices are more visible to customers. Therefore, if the customer-specific information is purchase privilege information, the information displayed on the product information display device 1 of the product discounted according to the customer is subjected to display change processing as in the display change patterns a to h. , Customers can find products that are discounted or receive services when they purchase, which can promote store merchandise. If the customer-specific information is product information, for example, the information displayed on the product information display device 1 of the product to be purchased that the customer has registered in the electronic shelf label system in advance is displayed as display change patterns a to h. If the display change process is performed, it becomes easier for the customer to find the product he / she purchases, thereby making it easier to use the store and promoting the sales of the product in the store. If the customer-specific information is rule information, the rule of the purchased product for each menu is recorded in the rule information, and the information displayed on the product information display device 1 of the product is displayed as display change patterns a to h. If the display change process is performed, it will be easier for customers to find food items when cooking at the menu indicated in the rule information, and this will make it easier to use the store and promote sales of store products. become.

  Each device in the above electronic shelf label system has a computer system therein. The process described above is stored in a computer-readable recording medium in the form of a program, and the above process is performed by the computer reading and executing this program. Here, the computer-readable recording medium means a magnetic disk, a magneto-optical disk, a CD-ROM, a DVD-ROM, a semiconductor memory, or the like. Alternatively, the computer program may be distributed to the computer via a communication line, and the computer that has received the distribution may execute the program.

  Here, the “computer system” includes a WWW system including a homepage providing environment (or display environment). The program may be for realizing a part of the functions described above. Furthermore, what can implement | achieve the function mentioned above in combination with the program already recorded on the computer system, and what is called a difference file (difference program) may be sufficient.

It is a block diagram which shows the structure of an electronic shelf label system. It is a figure which shows the structure of a merchandise information display apparatus. It is a figure which shows the structure of the terminal for customers. It is a figure which shows the structure of a customer specific information writing device. It is a sequence diagram which shows the processing flow of a terminal for customers, and a merchandise information display apparatus. It is a 1st figure which shows the example of a display change process. It is a 2nd figure which shows the example of a change display process. It is a figure which shows the process outline | summary in case customer specific information is a special treatment customer. It is a 1st figure which shows the process outline | summary in case customer specific information is a coupon and a bargain. It is a 2nd figure which shows the process outline | summary in case customer specific information is a coupon and a bargain. It is a figure which shows the process outline | summary in case customer specific information is shopping information. It is a figure which shows the process outline | summary in case customer specific information is use information. It is a figure which shows the process outline | summary in case customer specific information is menu information.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 ... Product information display apparatus 2 ... Customer terminal 3 ... Customer specific information holding medium 4 ... Customer specific information writing device 5 ... Cash register 6 ... Store server 7 ... Product Information DB
8 ... Customer information DB
9 ... Web server 10 ... Terminal

Claims (16)

An electronic shelf label system having a product information display device and a customer terminal,
The customer terminal is
Customer-specific information reading means for reading customer-specific information from the customer-specific information recording medium;
Customer-specific information transmitting means for transmitting the customer-specific information to the product information display device,
The product information display device includes:
An electronic shelf label system, comprising: display information changing means for changing information displayed on the own device when the customer-specific information is received. An electronic shelf label system having a customer-specific information recording medium and a product information display device,
The customer information recording medium has customer-specific information,
Product information display device
Customer-specific information reading means for reading the customer-specific information from the customer-specific information recording medium storing the customer-specific information;
An electronic shelf label system comprising: display information changing means for changing information displayed on the own device when the customer-specific information is read. The customer-specific information is purchase privilege information specific to a customer who owns the customer-specific information recording medium,
The electronic shelf according to claim 1 or 2, wherein the display information changing means of the product information display device changes the information displayed on the device itself when the purchase privilege information is received. Tag system. The customer specific information is product information,
The electronic shelf label according to claim 1 or 2, wherein the display information changing means of the product information display device changes the information displayed on the device itself when the product information is received. system. The customer-specific information is rule information that is information for specifying a product,
The electronic shelf label according to claim 1 or 2, wherein when the rule information is received, the display information changing means of the product information display device changes the information displayed on the device itself. system.   6. The electronic shelf label system according to claim 3, wherein the customer specific information is written into the customer specific information recording medium by a customer specific information writing device.   The customer-specific information is registered in a server via a communication network, acquired by the customer-specific information writing device from the server, and written in the customer-specific information recording medium by the customer-specific information writing device. The electronic shelf label system according to claim 6.   The product information display device, in changing the information displayed on its own device, blinking display information, inversion of the color of the display information, change of the color of the display information, display position of the display information in the display unit The electronic shelf label system according to any one of claims 1 to 7, wherein at least one of the change of the display and the blinking color of the frame portion of the display unit for displaying the display information is performed. A display change method for information displayed on the product information display device in an electronic shelf label system having a product information display device and a customer terminal,
The customer-specific information reading means of the customer terminal reads the customer-specific information from the customer-specific information recording medium,
Customer-specific information transmitting means of the customer terminal transmits the customer-specific information to the product information display device;
When the display information changing means of the product information display device receives the customer-specific information, the display change method changes the information displayed on the device itself. A display change method for information displayed on the product information display device in an electronic shelf label system having a customer-specific information recording medium and a product information display device,
The customer information recording medium has customer-specific information,
The customer specific information reading means of the product information display device reads the customer specific information from the customer specific information recording medium storing the customer specific information,
A display change method, characterized in that, when the display information changing means of the product information display device reads the customer-specific information, the information displayed on the own device is changed. The customer-specific information is purchase privilege information specific to a customer who owns the customer-specific information recording medium,
The display change unit according to claim 8 or 9, wherein the display information changing unit of the product information display device changes the information displayed on the own device when the purchase privilege information is received. Method. The customer specific information is product information,
The display change method according to claim 9 or 10, wherein when the product information is received, the display information changing means of the product information display device changes the information displayed on the device itself. . The customer-specific information is rule information that is information for specifying a product,
The display change method according to claim 9 or 10, wherein when the rule information is received, the display information changing means of the product information display device changes information displayed on the own device. .   14. The display change method according to claim 11, wherein the customer specific information is written to the customer specific information recording medium by a customer specific information writing device.   The customer-specific information is registered in a server via a communication network, acquired by the customer-specific information writing device from the server, and written in the customer-specific information recording medium by the customer-specific information writing device. The display change method according to claim 14.   The product information display device, in changing the information displayed on its own device, blinking display information, inversion of the color of the display information, change of the color of the display information, display position of the display information in the display unit The display change method according to claim 9, wherein at least one of the change and the blinking of the color of the frame portion of the display unit that displays the display information is performed.

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