JP2018152124A - Extraction device, extraction method, and extraction program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To appropriately extract a user targeted for predetermined processing.SOLUTION: An extraction device includes an acquisition unit and an extraction unit. The acquisition unit obtains action information of a user. The extraction unit extracts the user as a target user for which information on an area different from an area corresponding to a normal context is provided when a current context that is a context of the user based on the action information obtained by the acquisition unit is different from the normal context that is a context corresponding to a daily life of the user among past contexts of the user based on a past action history of the user.SELECTED DRAWING: Figure 3

Description

  The present invention relates to an extraction device, an extraction method, and an extraction program.

  2. Description of the Related Art Conventionally, techniques for providing various services such as information provision according to users have been provided. For example, based on commuter pass information of a user (user), there is provided a technology that guides a facility that suits a user's preference from facilities at a boarding point where the boarding frequency is low and promotes the use of the facility.

Japanese Patent Laid-Open No. 2006-207095

  However, with the above-described conventional technology, it is not always possible to appropriately extract users who are subjects of predetermined processing. For example, it is often the case that a user who is a target user is not properly extracted simply by guiding facilities based on user commuter pass information.

  The present application has been made in view of the above, and an object thereof is to provide an extraction device, an extraction method, and an extraction program for appropriately extracting a user who is a target to perform a predetermined process.

  The extraction device according to the present application includes: an acquisition unit that acquires user behavior information; and the current context that is the user context based on the behavior information acquired by the acquisition unit is the user based on the past behavior history of the user Of the past contexts that are different from the normal context corresponding to the daily life of the user, the user is extracted as a target user who provides information related to an area different from the area corresponding to the normal context And a section.

  According to one aspect of the embodiment, there is an effect that it is possible to appropriately extract a user who is a target to perform a predetermined process.

FIG. 1 is a diagram illustrating an example of an extraction process according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the extraction system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the extraction device according to the embodiment. FIG. 4 is a diagram illustrating an example of a user information storage unit according to the embodiment. FIG. 5 is a diagram illustrating an example of the behavior information storage unit according to the embodiment. FIG. 6 is a diagram illustrating an example of the context information storage unit according to the embodiment. FIG. 7 is a flowchart illustrating an example of the extraction process according to the embodiment. FIG. 8 is a diagram illustrating an example of the extraction process according to the embodiment. FIG. 9 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the extraction device.

  Hereinafter, an embodiment (hereinafter referred to as “embodiment”) for carrying out an extraction apparatus, an extraction method, and an extraction program according to the present application will be described in detail with reference to the drawings. Note that the extraction device, the extraction method, and the extraction program according to the present application are not limited to the embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

(Embodiment)
[1. (Extraction process)
First, an example of the extraction process according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of an extraction process according to the embodiment. In the example of FIG. 1, the extraction device 100 includes a user context (hereinafter, also referred to as “current context”) corresponding to the acquisition time of the behavior information, among the user's past contexts based on the user's past behavior history. When the context is different from the context corresponding to the daily life of the user (hereinafter also referred to as “normal context”), the case where the user is extracted as a user who performs a predetermined process (hereinafter also referred to as “target user”) is illustrated.

  Moreover, in the example of FIG. 1, the extraction apparatus 100 shows a case where recommended information corresponding to the user is provided to the user extracted as the target user. Note that the context here is information indicating the state and situation of the user including the environment where the user is placed estimated from the user's behavior information. In the example of FIG. 1, each context is identified by the context ID. In addition, each context ID is associated with information regarding the position of the user corresponding to the context and the search query used by the user (hereinafter also simply referred to as “query”).

  In the example of FIG. 1, in order to simplify the description, the extraction apparatus 100 estimates the user context based on the user location information and information related to the search query used by the user in the user behavior information. However, as long as the user context can be estimated, any information may be used to estimate the user context. For example, the extraction device 100 includes a user action history, a user action schedule, a user attribute, a user current position, a current time, a physical environment in which the user is placed, a social environment in which the user is placed, an exercise state of the user, The user context may be estimated based on various information such as the user's emotion.

  In addition, for example, the extraction device 100 may estimate the user's context using information regarding various behaviors such as a behavior that can be an estimation target of the user's intention. For example, the extraction device 100 may acquire various types of information such as browsing of the user's content as the user's behavior information, and may estimate the user's context based on the information. For example, the extraction apparatus 100 may estimate the user's context based on the user's brain wave, heart rate, estimated emotion information, and the like.

[Configuration of extraction system]
Prior to the description of FIG. 1, the configuration of the extraction system 1 will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the extraction system according to the embodiment. As illustrated in FIG. 2, the extraction system 1 includes a terminal device 10 and an extraction device 100. The terminal device 10 and the extraction device 100 are connected via a predetermined network N so as to be communicable by wire or wirelessly. Note that the extraction system 1 illustrated in FIG. 2 may include a plurality of terminal devices 10 and a plurality of extraction devices 100.

  The terminal device 10 is an information processing device used by a user. The terminal device 10 is realized by, for example, a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), or the like. FIG. 1 shows a case where the terminal device 10 is a smartphone. The terminal device 10 has a function such as a GPS (Global Positioning System) sensor, and can detect and acquire the position of the user. Further, the terminal device 10 may have various functions such as a temperature sensor and an atmospheric pressure sensor, and may be able to detect and acquire environmental information where the user is placed such as temperature and atmospheric pressure. Moreover, the terminal device 10 may have various functions such as a heart rate sensor, and may be able to detect and acquire a user's biological information. For example, a user using the terminal device 10 may acquire a user's own context information by the terminal device 10 by wearing a wearable device that can communicate with the terminal device 10. For example, a user who uses the terminal device 10 wears a wristband type wearable device that can communicate with the terminal device 10, and the terminal device 10 acquires information on the user's own heartbeat (pulse) by the terminal device 10. It may be possible.

  In addition, the terminal device 10 transmits various information and the like to the extraction device 100. For example, the terminal device 10 transmits to the extraction device 100 position information about the user, behavior information including information about the search query used by the user for search, and the like. Hereinafter, the terminal device 10 may be referred to as a user. That is, hereinafter, the user can be read as the terminal device 10. The terminal device 10 receives various operations by the user. In the example of FIG. 1, a case where the user who uses the terminal device 10 is a user identified by the user ID “U1” (hereinafter referred to as “user U1”) is shown.

  The extraction device 100 is an information processing device that extracts a user as a target user to perform a predetermined process when the current context of the user estimated based on the acquired behavior information is different from the normal context of the user. Further, the extraction apparatus 100 provides recommended information corresponding to the user extracted as the target user. In the example of FIG. 1, the user U1 is shown as an example for the sake of simplicity, but the extraction device 100 may perform extraction processing for a large number of users.

  In addition, “* (* is an arbitrary number)” following “dt” in each date and time “dt *” shown in the example of FIG. 1 indicates the date and time when the corresponding action or the like was performed, and the date and time “dt *”. The date becomes newer as the value of “*” is larger. For example, the date “dt12” indicates that the date is newer because the numerical value following “dt” is larger than the date “dt11”. In the example illustrated in FIG. 1, the action of the user U1 at the date “dt12” is performed after the action of the user U1 at the date “dt11”. In the example of FIG. 1, an abstract illustration such as “date and time dt11” is shown, but “date and time dt11” has a specific date and time such as “February 17, 2017 10:32:18”. It shall correspond.

  From here, the flow of the extraction process will be described with reference to FIG. First, map information MP1-1 and MP1-2 shown in FIG. 1 will be briefly described. The map information MP1-1 and MP1-2 illustrated in FIG. 1 are diagrams schematically illustrating the position of the user U1, the position of the user UM's home HM, the office OF, and the like. The map information MP1-1 and map information MP1-2 shown in FIG. 1 are for indicating the difference in time when the user's behavior information is acquired, and the ranges shown in the map information MP1-1 and the map information MP1-2. (Area) is the same area. Hereinafter, the map information MP1-1 and MP1-2 will be referred to as map information MP1 when they are not particularly distinguished. In the map information MP1 shown in FIG. 1, only the area A identified by the area ID “AR11” and the area K identified by the area ID “AR100” are illustrated, but the map information MP1 includes other areas. May also be included. The size of the area here may be set as appropriate according to the purpose of the processing. For example, areas of various sizes such as “prefecture”, “city”, “ward”, and “town” may be set as appropriate.

  In FIG. 1, the extraction device 100 acquires user U1 behavior information from the terminal device 10 used by the user U1 (step S11). For example, the extraction device 100 acquires the action information of the user U1 from the terminal device 10 as shown in the map information MP1-1 during the normal life (daily life) of the user U1. In the example of FIG. 1, the extraction device 100 acquires the action information of the user U1 at the date and time dt11 to dt52.

  Then, the extraction device 100 stores the behavior information of the user U1 as a behavior history (Step S12). In the example of FIG. 1, the extraction device 100 stores the behavior information of the user U1 in the behavior information storage unit 122 as a behavior history.

  For example, “user ID” shown in the behavior information storage unit 122 in FIG. 1 indicates identification information for identifying a user. For example, the user identified by the user ID “U1” corresponds to the user U1 in FIG. Further, the “behavior ID” shown in the behavior information storage unit 122 in FIG. 1 indicates information for identifying the user's behavior. Further, the “type” shown in the behavior information storage unit 122 in FIG. 1 indicates information regarding the type of action of the corresponding user. Further, the “content” shown in the behavior information storage unit 122 in FIG. 1 indicates the content targeted in the corresponding user's behavior. The “date and time” shown in the behavior information storage unit 122 in FIG. 1 indicates the date and time when the corresponding user's action was performed. Further, the “position” shown in the action information storage unit 122 in FIG. 1 indicates the position of the user when the corresponding action is performed. In the example of FIG. 1, in order to simplify the description, the “position” represents an abstract symbol such as “area A”, but may be information indicating latitude and longitude.

  For example, in the example illustrated in FIG. 1, the user (user U1) identified by the user ID “U1” is the behavior identified by the behavior ID “AC11” (the behavior AC11) or the behavior identified by the behavior ID “AC12”. (Action AC12) is performed.

  In the following, the action identified by the action ID “AC11” may be referred to as “action AC11”. Thus, hereinafter, when “behavior AC * (* is an arbitrary numerical value)” is described, it indicates that the action is an action identified by the action ID “AC *”. For example, when “action AC15” is described, the action is an action identified by the action ID “AC15”. Hereinafter, the actions AC11, AC12, AC15, AC51, AC52, etc. of the user U1 will be referred to as actions AC when they are described without distinction.

  In the example of FIG. 1, the user U1 indicates that a search (action AC11) using the search queries “gourmet” and “area A” is performed in the area A at the date dt11. For example, the action AC11 indicates that the search using the search queries “gourmet” and “area A” was performed on the date and time dt11 in the terminal device 10 used by the user U1. In addition, the user U1 indicates that payment was made at the date and time dt12 in the restaurant A located in the area A. For example, the action AC12 indicates that the user U1 has eaten at the restaurant A at the date and time dt12 and has settled using the terminal device 10 or the like.

  In addition, the user U1 indicates that browsing of the content C related to the gourmet site (action AC15) is performed in the area B on the date dt15. Further, the user U1 indicates that a search (action AC51) using the search queries “lunch” and “area A” is performed in the area A at the date dt51. In addition, the user U1 indicates that payment was made at the date and time dt52 in the restaurant B located in the area A. For example, the action AC52 indicates that the user U1 has eaten at the restaurant B at the date and time dt52 and has settled using the terminal device 10 or the like.

  In the example of FIG. 1, the extraction apparatus 100 stores the action history of the user U1 including the actions AC11, AC12, AC15, AC51, AC52 and the like as described above in the action information storage unit 122.

  Then, the extraction device 100 estimates the user context (step S13). In the example of FIG. 1, the extraction device 100 estimates the context at the time of each action AC of the user U1. For example, the extraction device 100 estimates the user context based on the behavior history of the user U1 stored in the behavior information storage unit 122. In the example of FIG. 1, the extraction device 100 estimates user context information as shown in the context information storage unit 123.

  “User ID” shown in the context information storage unit 123 in FIG. 1 indicates identification information for identifying a user. For example, the user identified by the user ID “U1” corresponds to the user U1 illustrated in the example of FIG. The “date and time” shown in the context information storage unit 123 in FIG. 1 indicates the date and time when the corresponding user action was performed. Further, the “context ID” shown in the context information storage unit 123 in FIG. 1 indicates information for identifying the user context. Further, “position” shown in the context information storage unit 123 in FIG. 1 indicates the position of the user in the corresponding context. Further, the “search query” shown in the context information storage unit 123 in FIG. 1 indicates a search query used by the user in the corresponding context. “Query Q1” and “Query Q2” in the “search query” indicate search queries used in combination by the user in the corresponding context.

  In the example of FIG. 1, the extraction apparatus 100 uses the context (context) identified by the context ID “CN11” as the context at the time of the action AC11 corresponding to the search using the search queries “gourmet” and “area A” in the area A. CN11).

  In the following, the action identified by the context ID “CN11” may be “context CN11”. Thus, in the following, when “context CN * (* is an arbitrary numerical value)” is described, it indicates that the action is a context identified by the context ID “CN *”. For example, when “context CN15” is described, the action is a context identified by the context ID “CN15”. Hereinafter, the contexts CN11, CN12, CN15, etc. of the user U1 will be referred to as the context CN when not particularly described.

  In the example of FIG. 1, the extraction apparatus 100 estimates that the context at the time of the action AC12 corresponding to the settlement at the restaurant A in the area A is the context CN12.

  In the example of FIG. 1, the extraction device 100 estimates that the context at the time of the action AC15 corresponding to the browsing of the content C in the area B is the context CN15.

  In the example of FIG. 1, the extraction apparatus 100 estimates that the context at the time of the action AC51 corresponding to the search using the search queries “lunch” and “area A” is the context CN11. In the example of FIG. 1, at the time of the action AC51, the action AC11 and the position “area A” are common, and the search query is a combination of a query relating to gourmet and the position “area A”. Therefore, the extraction apparatus 100 estimates that the context at the time of the action AC51 is the same context CN11 as the context of the action AC11.

  In the example of FIG. 1, the extraction apparatus 100 estimates that the context at the time of the action AC52 corresponding to the settlement at the restaurant B in the area A is the context CN12. In the example of FIG. 1, at the time of the action AC52, the action AC12 and the position “area A” are common, and the action is payment and is common. Therefore, the extraction apparatus 100 estimates that the context of the action AC52 is the same context CN12 as the context of the action AC12. Note that the context estimation described above is an example, and the extraction apparatus 100 may perform context estimation in any manner.

  Then, the extraction device 100 estimates the normal context of the user (Step S14). In the example of FIG. 1, the extraction device 100 estimates the normal context of the user U1 based on the context at the time of each action AC of the user U1. For example, the extraction device 100 estimates the normal context of the user based on the context information of the user U1 stored in the context information storage unit 123.

  In the example of FIG. 1, the context information storage unit 123 stores many contexts CN11 and CN12 corresponding to the situation where the user U1 is located in the area A. Accordingly, in the example of FIG. 1, the extraction device 100 estimates that the context is often a context CN corresponding to a situation where the user U1 searches for a gourmet in area A or makes a payment at a restaurant in area A. Therefore, in the example of FIG. 1, the extraction device 100 estimates that the normal context of the user U1 is the contexts CN11 and CN12 corresponding to the situation located in the area A. Hereinafter, the context CN11 may be a normal context CN11 and the context CN12 may be a normal context CN12. Note that the normal context estimation described above is an example, and the extraction apparatus 100 may perform normal context estimation in any manner.

  Further, the extraction device 100 estimates the interest of the user U1 based on the action history of the user U1 (step S15). In the example of FIG. 1, as shown in the behavior information storage unit 122, for the user U <b> 1, a search using a query related to gourmet (action AC <b> 11, AC <b> 51), browsing of content related to gourmet (action AC <b> 15), Many actions related to gourmet such as settlement at restaurants (actions AC12 and AC52) are stored. Therefore, the extraction device 100 estimates the interest of the user U1 as the target “gourmet” based on the action history of the user U1. Note that the above estimation of the user's interest is an example, and the extraction apparatus 100 may perform the estimation of the user's interest in any way.

  From here, the case where the user U1 is extracted as a target user is demonstrated. In FIG. 1, the extraction device 100 acquires user U1 behavior information from the terminal device 10 used by the user U1 (step S16). For example, the extraction device 100 acquires the action information of the user U1 from the terminal device 10 as shown in the map information MP1-2 when the user U1 is extracted. In the example of FIG. 1, the extraction device 100 acquires the action information of the user U1 after the date and time dt52. Specifically, the extraction device 100 acquires action information related to a search using the search queries “business trip” and “area K” from the terminal device 10.

  Then, the extraction device 100 estimates the current context of the user (Step S17). In the example of FIG. 1, the extraction device 100 estimates the current context of the user U1 at the time of search based on the search query “business trip”, “area K”, and position “area A”. For example, the position “area A” searched by the user U1 is the context CN11, but the query used for the search is “business trip” not related to gourmet or another area “area K” different from area A. Therefore, the extraction device 100 estimates that the current context of the user U1 is different from the normal contexts CN11 and CN12. In the example of FIG. 1, the extraction device 100 estimates that the current context of the user U1 is a context CN100 different from the normal contexts CN11 and CN12, as indicated by the current context information CC11. Hereinafter, the context CN100 may be referred to as the current context CN100. Although not shown in the example of FIG. 1, the extraction apparatus 100 may estimate the current context for other users.

  Then, the extraction device 100 extracts the target user (step S18). For example, the extraction apparatus 100 extracts a target user from a large number of users who estimated the current context. In the example of FIG. 1, the extraction apparatus 100 extracts a user whose current context is different from the normal context from among a plurality of users stored in the user information storage unit 121 as a target user. For example, as illustrated in the target user list UL11, the extraction apparatus 100 extracts a user U1 whose current context CN100 is different from the normal contexts CN11 and CN12 as target users.

  Then, the extraction device 100 determines recommended information to be provided to the user extracted as the target user (step S19). For example, the extraction device 100 determines, as recommended information, information on a target that each user is interested in for each user extracted as the target user. For example, when the user extracted as the target user searches for an area (hereinafter, also referred to as “target area”) that is different from the area corresponding to the normal context, the extraction apparatus 100 is the target that the user is interested in. The information about the target related to the target area is determined as recommended information.

  For example, the extraction apparatus 100 determines content related to the target “gourmet” that the user U1 who is the target user is interested in as recommended information. Further, the extraction apparatus 100 is the position used for the search by the user U1 who is the target user when the current context CN100 is estimated, and the content related to the position “area K” different from the area A corresponding to the normal contexts CN11 and CN12. Decide on recommended information. In the example of FIG. 1, the extraction device 100 determines content CT11 whose content is “gourmet” and whose target area is “area K” as recommended information to be provided to the user U1.

  Then, the extraction device 100 provides recommended information to the target user (step S20). In the example of FIG. 1, the extraction device 100 provides the user CT with content CT11 whose content is “gourmet” and whose target area is “area K” as recommended information.

  Thus, the extraction apparatus 100 can appropriately extract a target user in a context different from normal. Therefore, since the extraction apparatus 100 can appropriately extract the user who is a target to perform the predetermined process, it is possible to provide appropriate recommendation information to the extracted target user.

[1-1. (Recommended information)
In the above-described example, a case has been described in which the user U1 extracted by the extraction apparatus 100 as the target user is provided with recommended information regarding a target that the user U1 is interested in. May be provided as Details of this point will be described in detail with reference to FIG.

[1-2. context〕
In the above-described example, the case where the extraction device 100 estimates the user's context based on the user's position and information related to the query used for the search has been shown. User context may be estimated.

  In the above-described example, the extraction device 100 estimates the user context based on the user position and information related to the query used for the search for the context corresponding to the combination of the category related to the user position and the search query. However, the extraction apparatus 100 may estimate the user's context based on various information.

[2. (Extractor configuration)
Next, the configuration of the extraction apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the extraction device 100 according to the embodiment. As illustrated in FIG. 3, the extraction device 100 includes a communication unit 110, a storage unit 120, and a control unit 130. The extraction device 100 includes an input unit (for example, a keyboard and a mouse) that receives various operations from an administrator of the extraction device 100, and a display unit (for example, a liquid crystal display) for displaying various types of information. May be.

(Communication unit 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card). The communication unit 110 is connected to the network N by wire or wirelessly and transmits / receives information to / from the terminal device 10.

(Storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. As illustrated in FIG. 3, the storage unit 120 according to the embodiment includes a user information storage unit 121, a behavior information storage unit 122, and a context information storage unit 123.

(User information storage unit 121)
The user information storage unit 121 according to the embodiment stores various types of information regarding the user. For example, the user information storage unit 121 stores various types of information regarding user attributes. FIG. 4 is a diagram illustrating an example of a user information storage unit according to the embodiment. The user information storage unit 121 illustrated in FIG. 4 includes items such as “user ID”, “age”, “gender”, and “interest”.

  “User ID” indicates identification information for identifying a user. “Age” indicates the age of the user identified by the user ID. The “age” may be a specific age of the user identified by the user ID, such as 35 years old. “Gender” indicates the gender of the user identified by the user ID.

  “Interest” indicates the interest of the user identified by the user ID. That is, “interest” indicates an object that is highly interested by the user identified by the user ID. In the example illustrated in FIG. 4, one “interest” is illustrated for each user, but may be plural.

  For example, in the example of FIG. 4, the age of the user (user U1) identified by the user ID “U1” is “20s” and the gender is “female”. For example, the user U1 indicates that he / she is interested in “gourmet”. Further, for example, in the example of FIG. 4, the age of the user (user U2) identified by the user ID “U2” is “30s”, and the gender is “male”. For example, the user U1 indicates that he / she is interested in “sports”.

  The user information storage unit 121 is not limited to the above, and may store various types of information according to the purpose. For example, the user information storage unit 121 may store various information such as demographic attribute information and psychographic attribute information. For example, the user information storage unit 121 may store information such as name, family structure, and income.

(Behavior information storage unit 122)
The behavior information storage unit 122 according to the embodiment stores various types of information regarding behavior information regarding the user's environment. FIG. 5 is a diagram illustrating an example of the behavior information storage unit according to the embodiment. For example, the behavior information storage unit 122 stores, as the behavior information, information related to the environment where the user is located at the position of the user at a certain time (time). For example, the behavior information storage unit 122 stores weather information at the user's position at a certain time (time) as the behavior information. The action information storage unit 122 illustrated in FIG. 5 includes items such as “user ID”, “action ID”, “type”, “content”, “date / time”, and “position”.

  “User ID” indicates identification information for identifying a user. For example, the user identified by the user ID “U1” corresponds to the user U1 illustrated in the example of FIG. The “behavior ID” indicates information for identifying the user's behavior. The “type” indicates information related to the type of action of the corresponding user. Further, “content” indicates content that is targeted in the corresponding user's action. “Date and time” indicates the date and time when the corresponding user action was performed. “Date and time” is abstractly illustrated as “dt11” or the like, but a specific date and time such as “January 25, 2017 19:31:52” may be stored. The “position” indicates the position of the user when the corresponding action is performed. In the example of FIG. 5, for the sake of simplicity, “position” shows an abstract symbol such as “area A”, but information indicating latitude and longitude or “Y city, Z town, X prefecture” It may be information indicating an address such as.

  For example, in the example illustrated in FIG. 5, the user (user U1) identified by the user ID “U1” is the behavior identified by the behavior ID “AC11” (the behavior AC11) or the behavior identified by the behavior ID “AC12”. (Action AC12) is performed. Specifically, the user U1 indicates that a search (action AC11) using the search queries “gourmet” and “area A” is performed in the area A at the date dt11. For example, the action AC11 indicates that the search using the search queries “gourmet” and “area A” was performed on the date and time dt11 in the terminal device 10 used by the user U1. In addition, the user U1 indicates that payment was made at the date and time dt12 in the restaurant A located in the area A. For example, the action AC12 indicates that the user U1 has eaten at the restaurant A at the date and time dt12 and has settled using the terminal device 10 or the like.

  For example, the user U1 indicates that the browsing of the content C related to the gourmet site (action AC15) is performed in the area B on the date dt15. For example, the user U1 indicates that a search (action AC51) using the search queries “lunch” and “area A” is performed in the area A at the date dt51. Further, for example, the user U1 indicates that the payment was made at the date and time dt52 in the restaurant B located in the area A.

  The behavior information storage unit 122 is not limited to the above, and may store various types of information according to the purpose. Moreover, although the case where action information was memorize | stored in the action information storage part 122 for every user ID was shown in FIG. 5, action information may be memorize | stored not only for every user ID but in order of time, for example.

(Context information storage unit 123)
The context information storage unit 123 according to the embodiment stores various types of information related to the user context information. FIG. 6 is a diagram illustrating an example of the context information storage unit according to the embodiment. For example, the context information storage unit 123 stores, as context information, information on a user's position at a certain time (time) and a query used for the search in association with the context ID at that time. The context information storage unit 123 illustrated in FIG. 6 includes items such as “user ID” and “context information”. The “context information” includes items such as “date and time”, “context ID”, “position”, and “search query”. The “search query” includes items such as “query Q1” and “query Q2”.

  “User ID” indicates identification information for identifying a user. For example, the user identified by the user ID “U1” corresponds to the user U1 illustrated in the example of FIG. “Date and time” indicates the date and time when the corresponding user action was performed. “Date and time” is abstractly illustrated as “dt11” or the like, but a specific date and time such as “January 25, 2017 19:31:52” may be stored. The “context ID” indicates information for identifying the user context. “Position” indicates the position of the user in the corresponding context. In the example of FIG. 5, for the sake of simplicity, “position” shows an abstract symbol such as “area A”, but information indicating latitude and longitude or “Y city, Z town, X prefecture” It may be information indicating an address such as. The “search query” indicates a search query used by the user in the corresponding context. “Query Q1” and “Query Q2” in the “search query” indicate search queries used in combination by the user in the corresponding context.

  For example, in the example shown in FIG. 5, the user (user U1) identified by the user ID “U1” performs a search (for example, corresponding to the action AC11) in the area A using the search queries “gourmet” and “area A”. It indicates that the context at the time (date and time dt11) is the context (context CN11) identified by the context ID “CN11”. Further, for example, the context when the user U1 performs a predetermined action (for example, settlement at the restaurant A corresponding to the action AC12) in the area A (date and time dt12) is the context (context that is identified by the context ID “CN12”) CN12).

  Further, for example, the context when the user U1 performs a predetermined action (for example, browsing of the content C corresponding to the action AC15) in the area B (date and time dt15) is the context identified by the context ID “CN15” (context CN15 ).

  Further, for example, when the user U1 searches in the area A using the search queries “lunch” and “area A” (for example, corresponding to the action AC51) (date and time dt51), the context is the context ID “CN11”. Indicates that the context is identified (context CN11). Further, for example, the context when the user U1 performs a predetermined action in the area A (for example, settlement at the restaurant B corresponding to the action AC52) (date and time dt52) is a context (context that is identified by the context ID “CN12”) CN12).

  Note that the context information storage unit 123 is not limited to the above, and may store various information according to the purpose. Moreover, although the case where action information was memorize | stored in the context information storage part 123 for every user ID was shown in FIG. 5, action information may be memorize | stored not only for every user ID but for example in order of time.

(Control unit 130)
Returning to the description of FIG. 3, the control unit 130 is a controller and is stored in a storage device inside the extraction device 100 by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. Various programs (corresponding to an example of an extraction program) are implemented by using the RAM as a work area. The control unit 130 is a controller, and is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As illustrated in FIG. 3, the control unit 130 includes an acquisition unit 131, an estimation unit 132, an extraction unit 133, and a provision unit 134, and implements or executes information processing functions and operations described below. . Note that the internal configuration of the control unit 130 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as the information processing described below is performed. Further, the connection relationship between the processing units included in the control unit 130 is not limited to the connection relationship illustrated in FIG. 3, and may be another connection relationship.

(Acquisition part 131)
The acquisition unit 131 acquires various information. The acquisition unit 131 acquires various types of information from an external device such as the terminal device 10. The acquisition unit 131 acquires various types of information from the user information storage unit 121, the behavior information storage unit 122, the context information storage unit 123, and the like.

  For example, the acquisition unit 131 acquires user behavior information. For example, the acquisition unit 131 acquires economic status information related to the user's economic status.

  In the example of FIG. 1, the acquisition unit 131 acquires action information of the user U1 from the terminal device 10 used by the user U1. In the example of FIG. 1, the acquisition unit 131 acquires the action information of the user U1 from the terminal device 10 as shown in the map information MP1-1 in the normal life (daily life) of the user U1. In the example of FIG. 1, the acquisition unit 131 acquires the action information of the user U1 at the date and time dt11 to dt52.

  In the example of FIG. 1, the acquisition unit 131 acquires action information of the user U1 from the terminal device 10 used by the user U1. In the example of FIG. 1, the acquisition unit 131 acquires the action information of the user U1 from the terminal device 10 as illustrated in the map information MP1-2 when the user U1 is extracted. In the example of FIG. 1, the acquisition unit 131 acquires the action information of the user U1 after the date and time dt52. In the example of FIG. 1, the acquisition unit 131 acquires action information related to a search using the search queries “business trip” and “area K” from the terminal device 10.

(Estimation unit 132)
The estimation unit 132 generates various information. For example, the estimation unit 132 estimates various information based on information acquired from the terminal device 10. For example, the estimation unit 132 estimates various information based on the user information storage unit 121, the behavior information storage unit 122, the context information storage unit 123, and the like.

  For example, the estimation unit 132 estimates the user context based on the behavior information acquired by the acquisition unit 131. For example, the estimation unit 132 estimates the user's interest based on the behavior information acquired by the acquisition unit 131.

  In the example of FIG. 1, the estimation unit 132 estimates a user context. In the example of FIG. 1, the estimation unit 132 estimates the context at the time of each action AC of the user U1. In the example of FIG. 1, the estimation unit 132 estimates the user context based on the behavior history of the user U <b> 1 stored in the behavior information storage unit 122. In the example of FIG. 1, the estimation unit 132 estimates user context information as shown in the context information storage unit 123.

  In the example of FIG. 1, the estimation unit 132 estimates that the context at the time of the action AC11 corresponding to the search using the search queries “gourmet” and “area A” in the area A is the context CN11. In the example of FIG. 1, the estimation unit 132 estimates that the context at the time of the action AC12 corresponding to the settlement at the restaurant A in the area A is the context CN12. In the example of FIG. 1, the estimation unit 132 estimates that the context at the time of the action AC15 corresponding to the browsing of the content C in the area B is the context CN15.

  In the example of FIG. 1, the estimation unit 132 estimates that the context at the time of the action AC51 corresponding to the search using the search queries “lunch” and “area A” is the context CN11. In the example of FIG. 1, the estimation unit 132 estimates that the context at the time of the action AC51 is the same context CN11 as the context of the action AC11.

  In the example of FIG. 1, the estimation unit 132 estimates that the context at the time of the action AC52 corresponding to the settlement at the restaurant B in the area A is the context CN12. In the example of FIG. 1, at the time of the action AC52, the action AC12 and the position “area A” are common, and the action is payment and is common. Therefore, the estimation unit 132 estimates that the context of the action AC52 is the same context CN12 as the context of the action AC12.

  In the example of FIG. 1, the estimation unit 132 estimates the normal context of the user. In the example of FIG. 1, the estimation unit 132 estimates the normal context of the user U1 based on the context at the time of each action AC of the user U1. In the example of FIG. 1, the estimation unit 132 estimates the normal context of the user based on the context information of the user U1 stored in the context information storage unit 123.

  In the example of FIG. 1, the estimation unit 132 estimates that there are many contexts CN corresponding to a situation where the user U1 searches for a gourmet in the area A or makes a payment at a restaurant in the area A. In the example of FIG. 1, the estimation unit 132 estimates that the normal context of the user U1 is the contexts CN11 and CN12 corresponding to the situation located in the area A.

  In the example of FIG. 1, the estimation unit 132 estimates the interest of the user U1 based on the action history of the user U1. In the example of FIG. 1, the estimation unit 132 estimates the interest of the user U1 as the target “gourmet” based on the action history of the user U1.

  In the example of FIG. 1, the estimation unit 132 estimates the current context of the user. In the example of FIG. 1, the estimation unit 132 estimates the current context of the user U1 at the time of search based on the search query “business trip”, “area K”, and position “area A”. In the example of FIG. 1, the estimation unit 132 estimates that the current context of the user U1 is different from the normal contexts CN11 and CN12. In the example of FIG. 1, the estimation unit 132 estimates that the current context of the user U1 is a context CN100 different from the normal contexts CN11 and CN12, as indicated by the current context information CC11.

(Extractor 133)
The extraction unit 133 extracts various information. For example, the extraction unit 133 extracts various types of information from the user information storage unit 121, the behavior information storage unit 122, the context information storage unit 123, and the like. For example, the extraction unit 133 extracts various information based on the information estimated by the estimation unit 132.

  For example, the extraction unit 133 uses the current context of the user based on the behavior information acquired by the acquisition unit 131 as the current context of the user among the past context of the user based on the past behavior history of the user. If it is different from the normal context that is a context corresponding to, the user is extracted as a target user to perform a predetermined process.

  For example, if the current context of the user based on information related to the search query used by the user is different from the normal context based on information related to the search query used by the user in the past, the extraction unit 133 extracts the user as the target user. . For example, when the user's current context based on the user's location information is different from the normal context based on the user's past location information, the extraction unit 133 extracts the user as the target user.

  For example, when the current context related to the user's position is different from the normal context related to the position of the user in daily life, the extraction unit 133 extracts the user as the target user. For example, when the current context of the user is different from the normal context of the user, the extraction unit 133 extracts the user as a target user corresponding to the interest of the user. For example, when the current context of the user is different from the normal context of the user, the extraction unit 133 extracts the user as a target user that provides a service corresponding to the economic situation estimated based on the economic situation information of the user. To do.

  In the example of FIG. 1, the extraction unit 133 extracts a target user. In the example of FIG. 1, the extraction unit 133 extracts a target user from a large number of users who have estimated the current context. In the example of FIG. 1, the extraction unit 133 extracts a user whose current context is different from the normal context from among a plurality of users stored in the user information storage unit 121 as a target user. In the example of FIG. 1, the extraction unit 133 extracts, as a target user, a user U1 whose current context CN100 is different from the normal contexts CN11 and CN12 as shown in the target user list UL11.

  In the example of FIG. 1, the extraction unit 133 determines recommended information to be provided to the user extracted as the target user. In the example of FIG. 1, the extraction unit 133 determines, as recommended information, information regarding a target that each user is interested in for each user extracted as the target user. In the example of FIG. 1, when the user extracted as the target user is searching for an area (target area) different from the area corresponding to the normal context, the user is interested in the target, Information about the target related to the target area is determined as recommended information.

  In the example of FIG. 1, the extraction unit 133 determines content related to the target “gourmet” that the user U1 who is the target user is interested in as recommended information. Further, in the example of FIG. 1, the extraction unit 133 is the position used by the user U1 who is the target user when searching for the current context CN100 and is different from the area A corresponding to the normal contexts CN11 and CN12 “ Content related to “area K” is determined as recommended information. In the example of FIG. 1, the extraction unit 133 determines content CT11 whose content is “gourmet” and whose target area is “area K” as recommended information to be provided to the user U1.

(Providing unit 134)
The providing unit 134 provides various types of information to an external device such as the terminal device 10. For example, the providing unit 134 may provide various information estimated by the estimating unit 132 to an external device. The providing unit 134 may provide various types of information extracted by the extracting unit 133 to an external device.

  For example, the providing unit 134 provides the target user extracted by the extracting unit 133 with recommended information that is information according to the current context and prompts the target user to perform a predetermined action. For example, the providing unit 134 provides the user with a service corresponding to the economic situation estimated based on the user's economic situation information.

  In the example of FIG. 1, the providing unit 134 provides recommendation information to the target user. In the example of FIG. 1, the providing unit 134 provides the user CT with the content CT11 whose content is “gourmet” and whose target area is “area K” as recommended information.

[3. (Extraction process flow)
Next, the procedure of extraction processing by the extraction system 1 according to the embodiment will be described with reference to FIG. FIG. 7 is a flowchart illustrating an example of the extraction process according to the embodiment.

  As illustrated in FIG. 7, when the behavior information is acquired (Step S101: Yes), the extraction device 100 estimates a context based on the behavior information (Step S102). For example, the extraction device 100 acquires, as behavior information, information related to a user's position information, a query used for a search, and the like from the terminal device 10 used by the user. Further, for example, the extraction device 100 acquires user behavior information from the user information storage unit 121 (see FIG. 4). For example, the extraction device 100 estimates the user context based on the behavior information acquired from the terminal device 10 used by the user or the user behavior information stored in the user information storage unit 121 (see FIG. 4). Moreover, the extraction apparatus 100 repeats the process of step S101, when action information is not acquired (step S101: No).

  If the estimated context is different from the normal context (step S103: Yes), the extraction device 100 determines whether the context satisfies a predetermined condition (step S104).

  If the context satisfies a predetermined condition (step S104: Yes), the extraction device 100 provides a predetermined service (step S105).

  Further, when the estimated context is not different from the normal context (step S103: No), or when the context does not satisfy a predetermined condition (step S104: No), the extraction device 100 returns to step S101 and repeats the process.

[4. Providing other recommended information)
In the example of FIG. 1, the case where the recommended information according to the user's interest is provided is shown, but the extraction device 100 may provide various recommended information. This point will be described with reference to FIG. FIG. 8 is a diagram illustrating an example of the extraction process according to the embodiment. Specifically, FIG. 8 is an example showing a case where recommended information is provided according to the user's economic situation. The description of the same points as in FIG. 1 will be omitted as appropriate.

  From here, the flow of extraction processing will be described with reference to FIG. In the example illustrated in FIG. 8, the processing after the processing of steps S11 to S13 illustrated in FIG. 1 and the estimation of the context of the actions AC11, AC12, AC15, AC51, AC52, and the like will be described. In the example illustrated in FIG. 8, the user information storage unit 121 </ b> A includes an item “status” in which information indicating the user's economic situation is stored.

  Moreover, map information MP1-1 and MP1-2 shown in FIG. 8 is a diagram schematically showing the position of the user U1, the position of the user UM's home HM, the office OF, and the like. The map information MP1-1 and map information MP1-2 shown in FIG. 8 are for indicating the difference in time when the user's behavior information is acquired, and the ranges shown in the map information MP1-1 and the map information MP1-2. (Area) is the same area. Hereinafter, the map information MP1-1 and MP1-2 will be referred to as map information MP1 when they are not particularly distinguished. In the map information MP1 shown in FIG. 8, only the area A identified by the area ID “AR11” and the area L identified by the area ID “AR200” are illustrated, but the map information MP1 includes other areas. May also be included.

  In FIG. 8, the extraction device 100 acquires the behavior information of the user U1 from the terminal device 10 used by the user U1 (step S51). For example, the extraction apparatus 100 acquires the action information of the user U1 from the terminal apparatus 10 as shown in the map information MP1-1 during the normal life of the user U1. In the example of FIG. 1, the extraction device 100 acquires the action information of the user U1 after the date and time dt52. Specifically, the extraction device 100 acquires behavior information regarding a search using the search queries “borrowing” and “interest” from the terminal device 10.

  Then, the extraction device 100 stores the behavior information of the user U1 as a behavior history (Step S52). In the example of FIG. 8, the extraction device 100 stores the behavior information regarding the behavior AC 200 of the user U1 in the behavior information storage unit 122 as a behavior history. In the example of FIG. 8, the extraction apparatus 100 stores in the behavior information storage unit 122 information that the user U1 has performed a search (behavior AC200) using the search queries “borrowing” and “interest” in the area A at the date dt200. To do.

  Then, the extraction device 100 estimates the user context (step S53). In the example of FIG. 8, the extraction device 100 estimates the context at the time of the action AC200 of the user U1. For example, the extraction device 100 estimates the user context based on the behavior history of the user U1 stored in the behavior information storage unit 122. In the example of FIG. 8, the extraction device 100 estimates the context information of the user U1 at the date dt200 when the action AC200 is performed, as shown in the context information storage unit 123.

  In the example of FIG. 8, the extraction apparatus 100 estimates that the context at the time of the action AC200 corresponding to the search using the search queries “borrowing” and “interest” in the area A is the context CN200. For example, the position “area A” searched by the user U1 matches the context CN11, but the query used for the search is “borrowing” or “interest” not related to gourmet. The context of the user U1 at is estimated as the context CN200. The extraction apparatus 100 may provide the recommended information by extracting the user U1 as the target user at the date dt200, but the extraction apparatus 100 does not provide the recommended information because the user U1 is located in the area A. And

  Then, the extraction device 100 estimates the normal context of the user (Step S54). In the example of FIG. 8, the extraction device 100 estimates the normal context of the user U1 based on the context at the time of each action AC of the user U1. For example, the extraction device 100 estimates the normal context of the user based on the context information of the user U1 stored in the context information storage unit 123. In the example of FIG. 8, as in FIG. 1, the extraction device 100 estimates that the normal context of the user U1 is the normal contexts CN11 and CN12.

  Further, the extraction device 100 estimates the user's status (economic situation) based on the user's various information (step S55). In the example of FIG. 8, the case where the user status (economic situation) is estimated based on the user behavior history stored in the behavior information storage unit 122 is shown for the sake of simplicity. The user's status (economic situation) may be estimated using any information. In the example of FIG. 8, as shown in the behavior information storage unit 122, for the user U 1, a search (behavior AC 200) using the query “borrowing” or the query “interest” is performed at the date and time dt 200. Therefore, the extraction device 100 estimates the status of the user U1 as “money shortage” based on the action history of the user U1. Note that the above-described estimation of the user status is an example, and the extraction apparatus 100 may estimate the user status in any manner.

  From here, the case where the user U1 is extracted as a target user is demonstrated. In FIG. 8, the extraction device 100 acquires the action information of the user U1 from the terminal device 10 used by the user U1 (step S56). For example, the extraction device 100 acquires the action information of the user U1 from the terminal device 10 as shown in the map information MP1-2 when the user U1 is extracted. In the example of FIG. 8, it is assumed that the extraction device 100 acquires the action information of the user U1 after the date and time dt200. Specifically, the extraction device 100 acquires action information indicating that the user U1 is located in the area L from the terminal device 10.

  Then, the extraction device 100 estimates the current context of the user (Step S57). In the example of FIG. 8, the extraction device 100 estimates the current context of the user U1 at the time when the behavior information is acquired based on the position “area L” of the user U1. For example, since the position “area L” of the user U1 at the time of acquiring the behavior information is different from the position “area A” corresponding to the normal contexts CN11 and CN12 of the user U1, the extraction apparatus 100 determines the current context of the user U1. It is assumed that the normal contexts CN11 and CN12 are different. In the example of FIG. 8, the extraction device 100 estimates that the current context of the user U1 is a context CN201 different from the normal contexts CN11 and CN12, as indicated by the current context information CC51. Hereinafter, the context CN 201 may be the current context CN 201. Although not shown in the example of FIG. 8, the extraction apparatus 100 may perform estimation of the current context for other users.

  Then, the extraction device 100 extracts the target user (step S58). For example, the extraction apparatus 100 extracts a target user from a large number of users who estimated the current context. In the example of FIG. 8, the extraction apparatus 100 extracts a user whose current context is different from the normal context from among a plurality of users stored in the user information storage unit 121A as a target user. For example, as illustrated in the target user list UL51, the extraction apparatus 100 extracts a user U1 whose current context CN201 is different from the normal contexts CN11 and CN12 as target users.

  Then, the extraction apparatus 100 determines recommended information to be provided to the user extracted as the target user (step S59). For example, for each user extracted as the target user, the extraction device 100 determines information according to the status of each user as recommended information. For example, when the user extracted as the target user is located in an area different from the area corresponding to the normal context (hereinafter, also referred to as “target area”), the extraction apparatus 100 is a target that can respond to the status of the user. Information regarding stores located in the area is determined as recommended information.

  For example, since the status of the user U1 who is the target user is “money short”, the extraction apparatus 100 determines content related to a store that can provide services to users with severe economic conditions as recommended information. Further, the extraction apparatus 100 determines content related to the store located in the position “area L” of the user U1 when the current context CN201 is estimated as recommended information. In the example of FIG. 8, the extraction apparatus 100 determines content CT51 whose content is “caching” and whose target area is “area L” as recommended information to be provided to the user U1. Specifically, the extraction device 100 determines content CT51 indicating the caching store CF located in the area L as recommended information to be provided to the user U1.

  Then, the extraction device 100 provides recommended information to the target user (step S60). In the example of FIG. 8, the extraction apparatus 100 provides the content CT51 indicating the caching store CF located in the area L as the recommended information to the user U1.

  Thus, the extraction apparatus 100 can appropriately extract a target user in a context different from normal. Therefore, since the extraction apparatus 100 can appropriately extract the user who is a target to perform the predetermined process, it is possible to provide appropriate recommendation information to the extracted target user.

[4-1. status〕
In the above-described example, the case where the extraction device 100 estimates whether or not the user status is “money short” is shown, but the extraction device 100 may estimate various statuses of the user. For example, the extraction apparatus 100 may estimate whether there is sufficient money on hand, that is, whether the user status is “rich”. In this case, when a user whose status is estimated to be “rich” is included in the target user, the extraction apparatus 100 provides the target user with content related to a service that uses money, such as a luxury restaurant, as recommended information. May be.

[5. effect〕
As described above, the extraction device 100 according to the embodiment includes the acquisition unit 131 and the extraction unit 133. The acquisition unit 131 acquires user behavior information. The extraction unit 133 corresponds to the daily life of the user among the past contexts of the user based on the past behavior history of the user whose current context is the user context based on the behavior information acquired by the acquisition unit 131. If it is different from the normal context that is the context to be performed, the user is extracted as a target user to perform a predetermined process.

  Thereby, when the current context is different from the normal context, the extraction device 100 according to the embodiment appropriately extracts a user who is a target for the predetermined process by extracting the user as a target user for the predetermined process. can do.

  Further, in the extraction device 100 according to the embodiment, the extraction unit 133 may determine that the user's current context based on information related to the search query used by the user is different from the normal context based on information related to the search query used by the user in the past. The user is extracted as a target user.

  Thereby, when the current context based on the information related to the search query used by the user is different from the normal context based on the information related to the search query used by the user in the past, the extraction device 100 according to the embodiment performs a predetermined process on the user. By extracting as a target user who performs the process, it is possible to appropriately extract a user who is a target to perform a predetermined process.

  In the extraction device 100 according to the embodiment, the extraction unit 133 extracts the user as a target user when the current context of the user based on the user's location information is different from the normal context based on the user's past location information. To do.

  Thereby, when the current context based on the user's position information is different from the normal context based on the user's past position information, the extraction apparatus 100 according to the embodiment extracts the user as a target user to perform a predetermined process. Thus, it is possible to appropriately extract the users who are to be subjected to the predetermined processing.

  In addition, the extraction device 100 according to the embodiment includes a providing unit 134. The providing unit 134 provides the target user extracted by the extracting unit 133 with recommended information that is information according to the current context and prompts the target user to perform a predetermined action.

  As a result, the extraction apparatus 100 according to the embodiment provides the target user with information according to the current context and recommending information that prompts the target user to perform a predetermined action, so that the target user is in a different context. Can provide appropriate information.

  In the extraction device 100 according to the embodiment, the extraction unit 133 extracts the user as a target user when the current context related to the user's position is different from the normal context related to the position of the user in daily life.

  Thereby, when the current context related to the user's position is different from the normal context related to the position in the user's daily life, the extraction apparatus 100 according to the embodiment extracts the user as a target user to perform a predetermined process, thereby It is possible to appropriately extract a user who is a target of performing the process.

  In addition, the extraction device 100 according to the embodiment includes an estimation unit 132. The estimation unit 132 estimates the user's interest based on the behavior information acquired by the acquisition unit 131. When the current context of the user is different from the normal context of the user, the extraction unit 133 extracts the user as a target user corresponding to the interest of the user.

  Thereby, when the current context of the user is different from the normal context of the user, the extraction device 100 according to the embodiment performs the predetermined process by extracting the user as a target user corresponding to the interest of the user. It is possible to appropriately extract users to be performed.

  Moreover, in the extraction apparatus 100 according to the embodiment, the acquisition unit 131 acquires economic status information related to the user's economic status. When the current context of the user is different from the normal context of the user, the extraction unit 133 extracts the user as a target user who provides a service corresponding to the economic situation estimated based on the economic situation information of the user.

  Thereby, when the current context based on the user's economic status information is different from the normal context based on the user's economic status information, the extraction device 100 according to the embodiment estimates the economic status based on the user's economic status information. By extracting as a target user who provides a service corresponding to the above, it is possible to appropriately extract a user who is a target to perform a predetermined process.

[6. Hardware configuration)
The extraction apparatus 100 according to the embodiment described above is realized by a computer 1000 having a configuration as shown in FIG. 9, for example. FIG. 9 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the extraction device. The computer 1000 includes a CPU 1100, RAM 1200, ROM 1300, HDD (Hard Disk Drive) 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from other devices via the network N and sends the data to the CPU 1100, and transmits data generated by the CPU 1100 to other devices via the network N.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. In addition, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the extraction device 100 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 130 by executing a program loaded on the RAM 1200. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them. However, as another example, these programs may be acquired from other devices via the network N.

  As described above, some of the embodiments and modifications of the present application have been described in detail with reference to the drawings. It is possible to carry out the present invention in other forms that have been modified and improved.

[7. Others]
In addition, among the processes described in the above-described embodiments and modifications, all or a part of the processes described as being automatically performed can be manually performed, or are described as being performed manually. All or part of the processing can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  In addition, the above-described embodiments and modifications can be combined as appropriate within a range that does not contradict processing contents.

  In addition, the “section (module, unit)” described above can be read as “means” or “circuit”. For example, the acquisition unit can be read as acquisition means or an acquisition circuit.

DESCRIPTION OF SYMBOLS 1 Extraction system 100 Extraction apparatus 121 User information storage part 122 Behavior information storage part 123 Context information storage part 130 Control part 131 Acquisition part 132 Estimation part 133 Extraction part 134 Provision part 10 Terminal device N network

Claims (12)

An acquisition unit for acquiring user behavior information;
The current context which is the user's context based on the behavior information acquired by the acquisition unit is a context corresponding to the daily life of the user among the user's past context based on the user's past behavior history. When different from the normal context, an extraction unit that extracts the user as a target user who provides information related to an area different from the area corresponding to the normal context;
An extraction device comprising: An acquisition unit for acquiring user behavior information;
The current context which is the user's context based on the behavior information acquired by the acquisition unit is a context corresponding to the daily life of the user among the user's past context based on the user's past behavior history. An extraction unit that, when different from the normal context, extracts the user as a target user who performs a predetermined process related to the user's behavior in an area different from the area corresponding to the normal context;
An extraction device comprising: The extraction unit includes:
If the current context of the user based on information related to the search query used by the user is different from the normal context based on information related to the search query used by the user in the past, the user is extracted as the target user. The extraction apparatus according to claim 1 or 2, wherein the extraction apparatus is characterized. The extraction unit includes:
The user is extracted as the target user when the current context of the user based on the location information of the user is different from the normal context based on the past location information of the user. The extraction device according to any one of the above. A providing unit that provides the target user extracted by the extracting unit with information according to the current context and recommending the target user to perform a predetermined action,
The extraction device according to claim 1, further comprising: The extraction unit includes:
The said user is extracted as said object user when the said current context regarding the said user's position differs from the said normal context regarding the position in the said user's daily life. The any one of Claims 1-5 characterized by the above-mentioned. The extraction device described. An estimation unit that estimates the interest of the user based on the behavior information acquired by the acquisition unit;
Further comprising
The extraction unit includes:
The user is extracted as the target user corresponding to the interest of the user when the current context of the user is different from the normal context of the user. The extraction device described in 1. The acquisition unit
Obtaining economic status information about the user's economic status;
The extraction unit includes:
When the current context of the user is different from the normal context of the user, the user is extracted as the target user that provides a service corresponding to the economic situation estimated based on the economic situation information of the user. The extraction device according to any one of claims 1 to 7, wherein the extraction device is characterized. An extraction method performed by a computer,
An acquisition process for acquiring user behavior information;
The current context, which is the user's context based on the behavior information acquired by the acquisition step, is a context corresponding to the daily life of the user among the user's past context based on the user's past behavior history. An extraction step of extracting the user as a target user who provides information related to an area different from the area corresponding to the normal context, if different from the normal context;
The extraction method characterized by including. An acquisition procedure for acquiring user behavior information;
The current context, which is the user's context based on the behavior information acquired by the acquisition procedure, is a context corresponding to the daily life of the user among the user's past contexts based on the user's past behavior history. An extraction procedure for extracting the user as a target user for providing information related to an area different from the area corresponding to the normal context, if different from the normal context;
An extraction program characterized by causing a computer to execute. An extraction method performed by a computer,
An acquisition process for acquiring user behavior information;
The current context, which is the user's context based on the behavior information acquired by the acquisition step, is a context corresponding to the daily life of the user among the user's past context based on the user's past behavior history. An extraction step of extracting the user as a target user who performs a predetermined process related to the user's behavior in an area different from the area corresponding to the normal context, if different from the normal context;
The extraction method characterized by including. An acquisition procedure for acquiring user behavior information;
The current context, which is the user's context based on the behavior information acquired by the acquisition procedure, is a context corresponding to the daily life of the user among the user's past contexts based on the user's past behavior history. If it is different from the normal context, an extraction procedure for extracting the user as a target user who performs a predetermined process related to the user's behavior in an area different from the area corresponding to the normal context;
An extraction program characterized by causing a computer to execute.

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