JP6832759B2 - Display program, display method, terminal device, information processing device, information processing method, and information processing program - Google Patents

Description

The present invention relates to a display program, a display method, a terminal device, an information processing device, an information processing method, and an information processing program.

Conventionally, techniques for providing various information to users have been provided. For example, a technique for predicting a predetermined demand using a model is provided. For example, there is known a technique related to push notification that actively notifies a user of predetermined information.

Japanese Unexamined Patent Publication No. 2016-197444

However, with the above-mentioned prior art, it may be difficult to easily obtain the user's evaluation for the content. For example, it is difficult to easily obtain a user's evaluation of the content simply by giving a push notification to the user.

The present application has been made in view of the above, and provides a display program, a display method, a terminal device, an information processing device, an information processing method, and an information processing program that make it possible to easily obtain a user's evaluation of the content. The purpose is.

The display program according to the present application includes the content and a plurality of options for executing predetermined processing related to the content according to the selection of the user who uses the terminal device, and includes an option indicating an evaluation of the content by the user. It is characterized in that a terminal device is made to execute a display procedure for displaying a plurality of options, and an acquisition procedure for acquiring information regarding the user's selection in response to an operation of the user for the plurality of options.

According to one aspect of the embodiment, there is an effect that the user's evaluation of the content can be easily obtained.

FIG. 1 is a diagram showing an example of a generation process according to an embodiment. FIG. 2 is a diagram showing an example of display processing according to the embodiment. FIG. 3 is a diagram showing a configuration example of the generator according to the embodiment. FIG. 4 is a diagram showing an example of a user information storage unit according to the embodiment. FIG. 5 is a diagram showing an example of the behavior information storage unit according to the embodiment. FIG. 6 is a diagram showing an example of the content information storage unit according to the embodiment. FIG. 7 is a diagram showing an example of the option information storage unit according to the embodiment. FIG. 8 is a diagram showing an example of a model information storage unit according to the embodiment. FIG. 9 is a diagram showing a configuration example of the terminal device according to the embodiment. FIG. 10 is a flowchart showing an example of the display process according to the embodiment. FIG. 11 is a flowchart showing an example of the generation process according to the embodiment. FIG. 12 is a diagram showing an example of display in the terminal device according to the embodiment. FIG. 13 is a diagram showing an example of display in the terminal device according to the embodiment. FIG. 14 is a diagram showing an example of display in the terminal device according to the embodiment. FIG. 15 is a hardware configuration diagram showing an example of a computer that realizes the functions of the generator and the terminal device.

Hereinafter, the display program, the display method, the terminal device, the information processing device, the information processing method, and the mode for implementing the information processing program (hereinafter referred to as “the embodiment”) according to the present application are described in detail with reference to the drawings. Explain to. Note that this embodiment does not limit the display program, display method, terminal device, information processing device, information processing method, and information processing program according to the present application. Further, in each of the following embodiments, the same parts are designated by the same reference numerals, and duplicate description is omitted.

(Embodiment)
[1-1. Generation process]
First, an example of the generation process according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram showing an example of a generation process according to an embodiment. In the example of FIG. 1, a case is shown in which the generation device 100 is displayed on the terminal device 10 together with the content, and a model corresponding to a plurality of options for accepting the designation of the user who uses the terminal device 10 for the content is generated. As shown in FIG. 1, the options are displayed on the terminal device 10 to accept the user's operation corresponding to the content. In addition, the plurality of options include subjective options that are options that indicate the subjective evaluation of the user. For example, the subjective evaluation of the user is a negative evaluation that the user does not need it because the display timing of the content is bad, or a positive evaluation that the user wants the content to be displayed again because the display timing is appropriate. It may be an evaluation of. Further, for example, the subjective evaluation of the user may be information suggesting what kind of emotion (evaluation) the user has for the content.

As shown in FIGS. 1 and 2, the information processing system 1 includes a terminal device 10 and a generation device 100. The terminal device 10 and the generation device 100 are communicably connected by wire or wirelessly via a predetermined communication network (not shown). The information processing system 1 shown in FIG. 1 may include a plurality of terminal devices 10 and a plurality of generation devices 100.

The terminal device 10 is an information processing device used by the user. The terminal device 10 is realized by, for example, a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), or the like. FIG. 1 shows a case where the terminal device 10 is a smartphone.

Further, it is assumed that the terminal device 10 has a function such as a GPS (Global Positioning System) sensor and can detect and acquire the position of the user. Further, the terminal device 10 may have various functions such as a temperature sensor and a barometric pressure sensor, and may be able to detect and acquire environmental information such as temperature and barometric pressure in which the user is placed. Further, the terminal device 10 may have various functions such as a heart rate sensor and may be able to detect and acquire the biometric information of the user. For example, a user who uses the terminal device 10 may be able to acquire the user's own context information by the terminal device 10 by wearing a wearable device capable of communicating with the terminal device 10. For example, a user who uses the terminal device 10 wears a wristband-type wearable device capable of communicating with the terminal device 10, and the terminal device 10 acquires information on the user's own heartbeat (pulse) by the terminal device 10. It may be possible.

Further, the terminal device 10 displays the content provided by the external device. For example, the terminal device 10 displays content and a plurality of options including subjective options that indicate the subjective evaluation of a user who uses the terminal device 10 for the content.

Further, the terminal device 10 transmits various information and the like to the generation device 100. In addition, the terminal device 10 acquires information related to the user's selection (hereinafter, also referred to as "selection information") in response to an operation for the user's choice. Further, the terminal device 10 transmits the acquired selection information to the generation device 100.

In addition, the terminal device 10 acquires the context information of the user. For example, the terminal device 10 transmits the user's context information to the generation device 100. For example, the terminal device 10 transmits the input information such as a post by the user and the action information such as the information related to the search query used by the user for the search to the generation device 100 as the context information of the user.

The user's context information (hereinafter, also simply referred to as “context information”) referred to here is, for example, information indicating the user's context. For example, the context means the situation of the user U1 and the terminal device 10 and the situation of the user U1 estimated based on the environment (background) of the user U1 and the terminal device 10. In addition, the context includes the content of the content provided to the user, the content of the content that the user has reacted to, the attributes of the user, the current position of the user, the current time, the physical environment in which the user is placed, and the social environment in which the user is placed. , The user's motor state, and various information such as the estimated user's emotions. Further, the context may be the psychological state of the user U1 estimated based on the situation of the user U1 or the terminal device 10 or the environment (background) of the user U1 or the terminal device 10.

In the following, the terminal device 10 may be referred to as a user. That is, in the following, the user can be read as the terminal device 10. The terminal device 10 accepts various operations by the user.

In the following, the user identified by the user ID "U1" may be referred to as "user U1". As described above, in the following, when "user U * (* is an arbitrary numerical value)" is described, it means that the user is a user identified by the user ID "U *". For example, when "user U2" is described, the user is a user identified by the user ID "U2".

1 and 2 show a case where users U1 to U5 use terminal devices 10-1 to 10-5, respectively. In the case where the terminal devices 10-1 to 10-5 are described without distinction, they are collectively referred to as the terminal device 10.

The generation device 100 is a plurality of options displayed together with the content in the terminal device 10 used by the user, and selection information regarding the user's selection of the plurality of options in which a predetermined process related to the content is executed according to the user's selection. It is an information processing device that acquires. For example, the generation device 100 is an information processing device that generates a model that predicts whether the user will perform a predetermined action on the content when the content is displayed on the terminal device 10 based on the selection information. For example, the generation device 100 generates a model that predicts whether the user selects (designates) each option when the options are displayed together with the content. In addition, the generation device 100 provides a predetermined content to the terminal device 10. For example, the generation device 100 provides the terminal device 10 with content including a plurality of options that can be specified by the user who uses the terminal device 10.

For example, the generation device 100 acquires selection information indicating that the user who uses the terminal device 10 has selected an option. Further, for example, the generation device 100 acquires the context information of the user when the user who uses the terminal device 10 selects an option.

For example, the generation device 100 may acquire the context information of the user who uses the terminal device 10 from the terminal device 10 or an external device that provides a predetermined service. For example, the generation device 100 may acquire the behavior information of the user who uses the terminal device 10 as context information. For example, the generation device 100 may acquire information posted by a user using the terminal device 10 on Twitter (registered trademark), Facebook (registered trademark), or the like from the terminal device 10 or a predetermined external device. For example, the generation device 100 acquires information about a search query (hereinafter, also simply referred to as “query”) used in a predetermined search service by a user who uses the terminal device 10 from the terminal device 10 or an external device that provides the search service. You may.

Further, for example, the generation device 100 may estimate the user's context based on the user's behavior information and the like. For example, the generation device 100 may estimate what kind of situation the user is in based on various behavioral information such as the user's position information and content browsing. For example, the generation device 100 may estimate what kind of situation the user is in based on various behavior history information such as the user's position history information and content browsing. For example, the generator 100 estimates that if the user tends to browse sports-related content at night, and the context estimation time is at night, the user is likely to browse sports-related content. You may. Further, for example, when the position of the user is located within a predetermined range from the position where the content related to the economy was viewed in the past, the generation device 100 is a context in which the user is likely to browse the content related to the economy. You may estimate. The above is an example, and the generation device 100 may estimate various contexts based on various information and the like.

From here, a case where the generation device 100 generates a model corresponding to each option based on the user's selection information will be described with reference to FIG.

First, the generation device 100 provides the content CT 11 to the terminal device 10-1 used by the user U1 (step S11-1). As described above, when "content CT * (* is an arbitrary numerical value)" is described, it indicates that the content is the content identified by the content ID "CT *". For example, when "content CT12" is described, the content is the content identified by the content ID "CT12".

In the example of FIG. 1, the generation device 100 provides the content CT 11 to the terminal device 10-1. For example, the generation device 100 pushes the content CT 11 to the terminal device 10-1. For example, the push notification may be information output by the terminal device 10 regardless of the operation of the terminal device 10 by the user. In this way, the generation device 100 actively notifies the user of predetermined information by push notification.

As a result, the content CT11 is displayed on the terminal device 10-1. The content CT11 is content related to the shopping service SV11, and details thereof will be described in FIG. The generation device 100 may randomly notify the terminal device 10 of the content in order to acquire information for generating the model. For example, the generation device 100 may randomly notify the terminal device 10 of the content. Further, for example, the generation device 100 may notify the terminal device 10 of the content at a random time. Further, as shown in FIG. 2, the generation device 100 may determine the timing using the model and notify the terminal device 10 of the content.

Here, the generation device 100 provides the terminal device 10-1 together with the content CT 11 with a predetermined number of options among the plurality of options stored in the option information storage unit 124 shown in FIG. 7. In the example of FIG. 1, the generation device 100 provides the terminal device 10-1 with three options CH11, options CH12, and options CH13 together with the content CT11.

As described above, when "option CH * (* is an arbitrary numerical value)" is described, it indicates that the option is an option identified by the option ID "CH *". For example, when "option CH12" is described, the option is an option identified by the option ID "CH12".

In the example of FIG. 1, the terminal device 10-1 displays the option CH11 described as “display” together with the content CT11. For example, when the option CH11 is selected, the detailed information corresponding to the content CT11 is displayed.

In the example of FIG. 1, the terminal device 10-1 displays the option CH12 described as “erase” together with the content CT11. For example, when the option CH12 is selected, the display of the push notification of the content CT11 is erased, and the content CT11 is hidden.

In the example of FIG. 1, the terminal device 10-1 displays the option CH13 described as “unnecessary” together with the content CT11. For example, when the option CH13 is selected, the display of the push notification of the content CT11 is erased, and the content CT11 is hidden. Further, the option CH13 is an option indicating the user's subjective evaluation that the user feels that the notification of the content CT11 is unnecessary. Therefore, when the option CH13 is selected, it is possible to suppress the push notification of the content CT11 from being performed for a predetermined period (for example, one month or one year).

In the example of FIG. 1, the user U1 selects option CH13. In this way, the user U1 evaluates that the notification of the content CT11 is unnecessary by selecting the option CH13. For example, the user U1 selects the option CH13 by touching the portion of the terminal device 10 where the option CH13 is displayed with the finger F1. In response to this, the terminal device 10-1 acquires the selection information indicating that the user U1 has selected the option CH13 and the context information of the user U1 at the time of selection (step S12-1). Then, the terminal device 10-1 transmits the selection information indicating that the user U1 has selected the option CH13 and the context information of the user U1 at the time of selection to the generation device 100.

Then, the generation device 100 acquires the selection information indicating that the user U1 has selected the option CH13 and the context information of the user U1 at the time of selection (step S13-1). In the example of FIG. 1, the generation device 100 acquires the selection information indicating that the user U1 has selected the option CH13 and the context information CN12 of the user U1 at the time of selection. That is, the generation device 100 acquires selection information indicating that the information was provided inappropriately for the user U1 due to reasons such as a bad notification timing of the content CT11 that was pushed to the user U1. Further, the generation device 100 acquires the context information CN12 when the user U1 feels that the content CT11 is unnecessary.

Further, the generation device 100 provides the content to the terminal device 10-2 used by the user U2 (step S11-2). In the example of FIG. 1, the generation device 100 provides the content CT 12 to the terminal device 10-2. For example, the generation device 100 push-notifies the terminal device 10-2 of the content CT12.

As a result, the content CT12 is displayed on the terminal device 10-2. The content CT12 is content related to the schedule service SV12, and details thereof will be described in FIG.

Here, the generation device 100 provides the terminal device 10-2 together with the content CT 12 with a predetermined number of options among the plurality of options stored in the option information storage unit 124 shown in FIG. 7. In the example of FIG. 1, the generation device 100 provides the terminal device 10-2 with three options CH11, a choice CH12, and a choice CH13 together with the content CT12.

In the example of FIG. 1, the terminal device 10-2 displays the option CH11 described as “display” together with the content CT12. Further, in the example of FIG. 1, the terminal device 10-2 displays the option CH12 described as “erase” together with the content CT12. Further, in the example of FIG. 1, the terminal device 10-2 displays the option CH13 described as “unnecessary” together with the content CT12.

In the example of FIG. 1, the user U2 selects option CH11. In this way, the user U2 displays the details of the content CT12 by selecting the option CH11. For example, the user U2 selects the option CH 11 by touching the portion of the terminal device 10 on which the option CH 11 is displayed with the finger F2. In response to this, the terminal device 10-2 acquires the selection information indicating that the user U2 has selected the option CH11 and the context information of the user U2 at the time of selection (step S12-2). Then, the terminal device 10-2 transmits the selection information indicating that the user U2 has selected the option CH11 and the context information of the user U2 at the time of selection to the generation device 100.

Then, the generation device 100 acquires the selection information indicating that the user U2 has selected the option CH11 and the context information of the user U2 at the time of selection (step S13-2). In the example of FIG. 1, the generation device 100 acquires the selection information indicating that the user U2 has selected the option CH11 and the context information CN22 of the user U2 at the time of selection. That is, the generation device 100 acquires selection information indicating that the information is provided appropriately for the user U2 because the user U2 desires the details of the content CT12 that has been push-notified to the user U2. Further, the generation device 100 acquires the context information CN22 when the user U2 desires the details of the content CT12.

It should be noted that steps S11-1 to S11-2 are for explaining the process, and any of steps S11-1 to S11-2 may be performed first, and each step S11-1 to S11-2 may be performed first. May be performed multiple times. Hereinafter, when steps S11-1 to S11-2 will be described without distinction, they are collectively referred to as step S11. Further, steps S12-1 to S12-2 are for explaining the processing, and if each is after the corresponding step S11, any of steps S12-1 to S12-2 is performed first. Each step S12-1 to S12-2 may be performed a plurality of times. Hereinafter, when steps S12-1 to S12-2 will be described without distinction, they are collectively referred to as step S12. For example, each time each step S11 is performed, step S12 may be performed to acquire selection information and context information. Further, for example, each step S11 may be performed a plurality of times, and step S12 may be performed at a predetermined timing to acquire selection information and context information.

Further, steps S13-1 to S13-2 are for explaining the processing, and if each is after the corresponding step S12, any of steps S13-1 to S13-2 is performed first. Each step S13-1 to S13-2 may be performed a plurality of times, or may be performed at a predetermined timing. Hereinafter, when steps S13-1 to S13-2 will be described without distinction, they are collectively referred to as step S13.

Then, the generation device 100 collects a history of behavior information including content provision to the user, selection information, context information, and the like of the user (step S14). For example, the generation device 100 stores the history of action information in the action information storage unit 122.

The "user ID" shown in the action information storage unit 122 in FIG. 1 indicates identification information for identifying a user. For example, the user identified by the user ID "U1" corresponds to the user U1 in FIG. Further, the "behavior ID" shown in the action information storage unit 122 in FIG. 1 indicates information for identifying the user's action.

In the following, the action identified by the action ID “AC11” may be referred to as “action AC11”. As described above, in the following, when "action AC * (* is an arbitrary numerical value)" is described, it means that the action is an action identified by the action ID "AC *". For example, when "action AC12" is described, the action is an action identified by the action ID "AC12". Further, in the following, the action information corresponding to the "behavior AC * (* is an arbitrary numerical value)" may be described as "behavior information AC * (* is an arbitrary numerical value)". For example, when "behavior information AC12" is described, the behavior information is behavior information corresponding to the behavior identified by the behavior ID "AC12".

Further, the "type" shown in the action information storage unit 122 in FIG. 1 indicates information regarding the action type of the corresponding user. Further, the "content" shown in the action information storage unit 122 in FIG. 1 indicates the content targeted in the corresponding user's action. The "context information" shown in the action information storage unit 122 in FIG. 1 indicates information regarding the context when the corresponding user's action is performed. The “date and time” shown in the action information storage unit 122 in FIG. 1 indicates the date and time when the corresponding user's action was performed. Although the "date and time" is abstractly illustrated as "dt11" or the like, a specific date and time such as "February 28, 2017 22:36:42" may be stored.

For example, in the example of FIG. 1, it is shown that the user U1 has performed the action AC11, the action AC12, or the like. Specifically, in the example of FIG. 1, it is shown that the user U1 browses the content CT11 at the date and time dt11. Further, it is shown that the context when the user U1 browses the content CT11 is the context information CN11. For example, the action AC11 indicates that the content CT11 was provided to the terminal device 10 used by the user U1 by push notification at the date and time dt11. Further, in the example of FIG. 1, the user U1 indicates that the user U1 has selected the option CH13 in the content CT11 at the date and time dt12 after viewing the content CT11 at the date and time dt11. Further, it is shown that the context when the user U1 selects the option CH13 is the context information CN12.

Then, the generation device 100 uses the information stored in the user information storage unit 121, the information stored in the action information storage unit 122, and the information stored in the content information storage unit 123 (see FIG. 6) to generate a model. Generate (step S15). In the example of FIG. 1, as shown in the model information storage unit 125, the generation device 100 generates models M1 to M3 and the like corresponding to each of the options CH11 to CH13 and the like.

In each model M1 to M3 and the like shown in the model information storage unit 125 in FIG. 1, the options identified by the option ID are stored in association with each other. Further, each weight (value) such as "feature 1" to "feature 3" is stored in association with each model M1 to M3 shown in the model information storage unit 125 in FIG.

For example, in the example of FIG. 1, it is shown that the model information about the model M1 is a model corresponding to the option CH11 for which "display" is displayed. Further, for example, in the example of FIG. 1, the model information regarding the model M2 indicates that the model corresponds to the option CH12 in which "erase" is displayed. Further, for example, in the example of FIG. 1, it is shown that the model information regarding the model M3 is a model corresponding to the option CH13 in which "unnecessary" is displayed.

For example, in the example shown in FIG. 1, the model information regarding the model M1 is such that the weight of the feature 1 is "0.5", the weight of the feature 2 is "-0.4", the weight of the feature 3 is "0.2", and the like. Indicates that. It should be noted that the generation of each model may be performed by appropriately using various conventional techniques related to machine learning. For example, model generation may be performed using a technique related to machine learning of supervised learning such as SVM (Support Vector Machine). Also, for example, model generation may be performed using techniques related to machine learning in unsupervised learning. For example, model generation may be performed using a technique of deep learning. For example, model generation may be performed by appropriately using various deep learning techniques such as DNN (Deep Neural Network), RNN (Recurrent Neural Network), and CNN (Convolutional Neural Network). The description regarding the generation of the model is an example, and the model may be generated by a learning method appropriately selected according to the information that can be acquired.

For example, the generation device 100 generates a model using the user attribute information stored in the user information storage unit 121. For example, the generation device 100 generates a model by using the selection information and the context information stored in the action information storage unit 122. For example, the generation device 100 generates a model by using the information about the content (hereinafter, also referred to as “content information”) stored in the content information storage unit 123 (see FIG. 6). The content information referred to here may include various information such as content notification contents, text information, images, moving images, and target services.

For example, the generation device 100 uses the content information of the content provided to the user, the attribute information of the user who has selected the option shown in the selection information, and the context information of the user when the option shown in the selection information is selected as correct answer information. , Generate a model. For example, when the user U3 (see FIG. 4) selects the option CH12 displayed together with the content CT11, the generation device 100 selects the content information of the content CT11, the attribute information of the user U3, or the user U3 selects the option CH12. Using the context information of the user U3 as the correct answer information, the model M2 corresponding to the option CH12 is generated.

For example, the generation device 100 outputs a high score when the content information of the content CT11, the attribute information of the user U3, and the context information of the user U3 when the user U3 selects the option CH12 are input. Generate model M2. The generation device 100 generates a model by appropriately using the various learning methods described above.

By generating the model in this way, for example, when the output score of one model in which the context information and the attribute information of the user are input is large, the option corresponding to one model is selected by the user. Indicates that it is likely to be done. Specifically, when the score output by one model is large, when the user corresponding to the input attribute information and context information is displayed with the option corresponding to the one model together with the content, the option is displayed. Indicates that the user is likely to be selected.

For example, when the score output by the model M1 in which the content information of the content CT11 and the attribute information and the context information of the user U1 are input is small (for example, less than 0.5), the option CH11 corresponding to the model M1 is selected as the user U1. Indicates that it is unlikely to be done. Specifically, when the score output by the model M1 is small, the option CH11 may be selected by the user U1 when the option CH11 is displayed together with the content CT11 for the user U1 in the context corresponding to the context information. Indicates low. For example, if the above context information indicates that the user U1 is in a business context, such as being located at work, the user U1 is unlikely to want to display the details of the content CT 11 in the business context. Show that. In this case, the generation device 100 can determine that it is not appropriate to push the content CT 11 to the user U1 in the context of the business.

Further, for example, when the score output by the model M3 in which the content information of the content CT11, the attribute information of the user U1 and the context information are input is large (for example, 0.5 or more), the option CH13 corresponding to the model M3 is the user U1. Indicates that it is likely to be selected. Specifically, when the score output by the model M3 is large, the option CH13 may be selected by the user U1 when the option CH13 is displayed together with the content CT11 for the user U1 in the context corresponding to the context information. Indicates that is high. For example, when the above context information indicates that the user U1 is in a business-related context such as being located at a work location, the user U1 is likely to feel that the content CT11 is unnecessary in the business-related context. In this case, the generation device 100 can determine to the user U1 that the context related to the business is inappropriate as the timing for pushing the content CT11.

For example, when the score output by the model M1 in which the content information of the content CT11 and the attribute information and the context information of the user U2 are input is large (for example, 0.7 or more), the option CH11 corresponding to the model M1 is selected for the user U2. Indicates that it is likely to be done. Specifically, when the score output by the model M1 is large, the option CH11 may be selected by the user U2 when the option CH11 is displayed together with the content CT11 for the user U2 in the context corresponding to the context information. Indicates that is high. For example, when the above context information indicates that the user U2 is in a private context such as being located at home, the user U2 is likely to want to display the details of the content CT11 in the private context. Is shown. In this case, the generation device 100 can determine that it is appropriate to push the content CT 11 to the user U2 in the context of the private.

Further, for example, when the score output by the model M2 in which the content information of the content CT11, the attribute information of the user U2, and the context information are input is small (for example, less than 0.7), the option CH12 corresponding to the model M2 is the user U2. Indicates that it is unlikely to be selected. Specifically, when the score output by the model M2 is small, the option CH12 may be selected by the user U2 when the option CH12 is displayed together with the content CT11 for the user U2 in the context corresponding to the context information. Indicates low. For example, when the above context information indicates that the user U2 is a private context such as being located at home, it indicates that the user U2 is unlikely to desire to delete the content CT 11 in the private context. In this case, the generation device 100 can determine to the user U2 that the context related to the private is not inappropriate as the timing for pushing the content CT11.

As described above, the generation device 100 generates a model corresponding to each option based on the user's selection information and context information. Then, the generation device 100 can provide the content at an appropriate timing by determining the timing of providing the content using the generated model. Further, the generation device 100 is a plurality of options in which a predetermined process related to the content is executed according to the user's selection, and selects information regarding the user's selection of the plurality of options including the option indicating the evaluation of the user's content. By using it, it is possible to acquire the information used for model generation while accepting the user's processing designation.

[1-2. Display processing]
Next, an example of the display process according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram showing an example of display processing according to the embodiment. FIG. 2 shows a case where the user is the user U5. Note that FIG. 2 describes a case where the generation device 100 has already acquired user information regarding the user attributes of the user U5 as an example.

In the example of FIG. 2, the generation device 100 provides the content to the terminal device 10 by using the information shown in the content information storage unit 123.

The “content ID” shown in the content information storage unit 123 in FIG. 2 indicates identification information for identifying the content. The “content” shown in the content information storage unit 123 in FIG. 2 indicates the content corresponding to each target service. Further, the "target service" shown in the content information storage unit 123 in FIG. 2 indicates a service targeted by the content. Further, the "content" shown in the content information storage unit 123 in FIG. 2 indicates a specific content that the corresponding content notifies the user. The "choice setting information" shown in the content information storage unit 123 in FIG. 2 includes items such as "number" and "choice". Further, the "number" shown in the content information storage unit 123 in FIG. 2 indicates the number of options to be provided together with the content. Further, the "option" shown in the content information storage unit 123 in FIG. 2 indicates information for identifying an option to be provided together with the content.

In the example of FIG. 2, the A content (content CT11) identified by the content ID “CT11” indicates that the target service is the shopping service SV11. In addition, the content CT11 is a content indicating that the registered product of the user has been put up for sale in the shopping service SV11. It also shows that the content CT11 is provided with three options. Further, it is shown that the options provided together with the content CT11 are option CH11, option CH12, and option CH13.

Further, in the example of FIG. 2, the B content (content CT12) identified by the content ID “CT12” indicates that the target service is the schedule service SV12. Further, the content CT12 is a content indicating that the schedule for the user to participate is set in the schedule service SV12. It also shows that the content CT12 is provided with three options. Further, it is shown that the options provided together with the content CT12 are option CH11, option CH12, and option CH13.

In the example of FIG. 2, the generation device 100 acquires information indicating that the product added to the watch list or the like by the user U5 has been put up for sale from an external device that provides the shopping service SV11 used by the user U5. And. Therefore, the generation device 100 determines that the content CT 11 is present as the information to be notified to the user U5 (step S21). The generator 100 may provide the shopping service SV11. Then, the generation device 100 acquires the attribute information of the user U5 (step S22). For example, the generation device 100 acquires user information such as attribute information of the user U5 from the user information storage unit 121.

Further, the generation device 100 acquires the context information of the user U5 (step S23). For example, the generation device 100 acquires the context information CN51 of the user U5 from the terminal device 10 used by the user U5 (step S23).

Further, the generation device 100 collects the context information CN51 of the user U5 as shown in the context list CL11 (step S24). For example, the generation device 100 collects the user U5 and the context information CN51 in association with each other. For example, the generation device 100 may store the user U5 and the context information CN51 in the action information storage unit 122 in association with each other.

Then, the generation device 100 inputs various information to the models M1 to M3 shown in the model information storage unit 125 (step S25). For example, the generation device 100 inputs the attribute information of the user U5, the context information CN51 of the user U5, the information related to the content CT11, and the like into the models M1 to M3.

As a result, the generation device 100 causes each model M1 to M3 to output a score (step S26). In the example of FIG. 2, the generation device 100 causes each model M1 to M3 to output a score as shown in the score list SL11. For example, in the example of FIG. 2, the larger the score output by the model, the more likely it is that the user will select the option corresponding to the model.

For example, when the generation device 100 inputs the attribute information of the user U5, the context information CN51 of the user U5, the information related to the content CT11, etc. into the model M1 corresponding to the option CH11, the model M1 outputs a score "0.6". .. Further, for example, when the generation device 100 inputs the attribute information of the user U5, the context information CN51 of the user U5, the information related to the content CT11, etc. into the model M2 corresponding to the option CH12, the model M2 gives a score of "0.1". Output. Further, for example, when the generation device 100 inputs the attribute information of the user U5, the context information CN51 of the user U5, the information related to the content CT11, etc. into the model M3 corresponding to the option CH13, the model M3 gives a score of "0.2". Output.

The generation device 100 determines the provision timing of the content CT11 based on the score “0.6” of the model M1, the score “0.1” of the model M2, and the score “0.2” of the model M3 (step S27). ). For example, the generation device 100 provides the content when the score of the option that the user wants to select is equal to or higher than a predetermined threshold value and the score of the option that the user does not want to select is less than the predetermined threshold value. It is determined that the timing is suitable for. Further, in the example of FIG. 2, a predetermined threshold value is set to "0.5". The threshold value "0.5" is an example, and the threshold value may be various values.

Here, since the option CH 11 is an option indicating that the user desires to display the details of the content, it is a desirable option to be selected by the user. On the other hand, the option CH12 is an option indicating that the user desires to erase the display of the content, and therefore is not desirable for the user to select. Further, since the option CH13 is an option indicating that the user feels that the display of the content is unnecessary, the option CH13 is not desirable for the user to select. As described above, it is a desirable option that the option CH11 is selected by the user U5, and it is not desirable that the option CH12 and the option CH13 are selected by the user U5.

Therefore, in the generator 100, the score of the model M1 corresponding to the option CH11 is the threshold value “0.5” or more, and the scores of the models M2 and M3 corresponding to the options CH12 and CH13 are less than the threshold value “0.5”. In that case, it is determined that the timing is suitable for providing the content. In the example of FIG. 2, in the generator 100, the score “0.6” of the model M1 corresponding to the option CH11 is equal to or higher than the threshold value “0.5”, and the score “0.1” of the model M2 corresponding to the option CH12 is obtained. Since the score “0.2” of the model M3 corresponding to the option CH13 is less than the threshold value “0.5”, it is determined that the timing is suitable for providing the content CT11.

Then, the generation device 100 provides the content to the terminal device 10-5 of the user U5 (step S28). In the example of FIG. 2, the generation device 100 provides the content CT 11 to the terminal device 10-5. For example, the generation device 100 pushes the content CT 11 to the terminal device 10-5.

Then, the content CT11 is displayed on the terminal device 10-5 (step S29). For example, in the terminal device 10-5, a predetermined number of options among the plurality of options stored in the option information storage unit 124 (see FIG. 7) are displayed together with the content CT11. In the example of FIG. 2, the terminal device 10-5 displays three options CH11, options CH12, and options CH13 together with the content CT11.

In the example of FIG. 2, the terminal device 10-5 displays the option CH11 described as “display” together with the content CT11. Further, in the example of FIG. 2, the terminal device 10-5 displays the option CH12 described as “erase” together with the content CT11. Further, in the example of FIG. 2, the terminal device 10-5 displays the option CH13 described as “unnecessary” together with the content CT11. Then, the terminal device 10-5 acquires selection information and context information according to the selection of the option CH11, the option CH12, and the option CH13 of the user U5. For example, the terminal device 10-5 may store the acquired selection information and context information of the user U5 in the storage unit 12 (see FIG. 9). Further, the terminal device 10-5 transmits the acquired selection information and context information to the generation device 100.

For example, when the user U5 selects the option CH11, the terminal device 10-5 displays the details of the content CT11. Then, the terminal device 10-5 acquires the selection information indicating that the user U5 has selected the option CH11 and the context information of the user U5 at the time of selection. Then, the terminal device 10-5 transmits the selection information indicating that the user U5 has selected the option CH11 and the context information of the user U5 at the time of selection to the generation device 100.

Then, the generation device 100 acquires the selection information indicating that the user U5 has selected the option CH11 and the context information of the user U5 at the time of selection. That is, the generation device 100 acquires selection information indicating that the information is provided appropriately for the user U5 because the user U5 desires the details of the content CT11 that has been push-notified to the user U5. Further, the generation device 100 acquires context information when the user U5 desires the details of the content CT11. Then, the generation device 100 may generate (update) the model based on the acquired selection information and context information of the user U5.

As described above, the generation device 100 determines the content provision timing using the model, and by providing the content, the content can be provided at an appropriate timing. Further, the terminal device 10 displays a plurality of options including the option indicating the evaluation of the user's content, which is a plurality of options in which a predetermined process related to the content is executed according to the user's selection together with the content. , It is possible to acquire the user's evaluation for the content while performing the processing related to the content. Therefore, the terminal device 10 can easily obtain the user's evaluation of the content.

[1-3. Choices, content]
In the above-described example, the case where the three options CH11 to CH13 are displayed is shown, but the terminal device 10 may display the options in various modes. That is, the generation device 100 may provide the terminal device 10 by varying the number of options and the options according to the user and the content.

For example, the terminal device 10 may display not only three but also various numbers of options. For example, the terminal device 10 may display various numbers of choices such as 2, 4, or 5. For example, the terminal device 10 is not limited to the options CH11 to CH13, and may display various options such as the option CH14 (see FIG. 7) and the option CH21 (see FIG. 12) according to the user and the content.

For example, when the generation device 100 provides the content 13 corresponding to the finance service SV13 to the user, the generation device 100 may provide the option CH14 displayed as “transaction”. In this case, the terminal device 10 displays the option CH14 described as "transaction" together with the content CT13. For example, when the option CH14 is selected by the user, the stock trading screen or the like provided by the finance service SV13 corresponding to the content CT13 is displayed.

Further, the generation device 100 may provide the terminal device 10 with contents displayed in various modes. Further, the terminal device 10 may display the content in various modes. For example, the generation device 100 may change the content of the character information to provide the content to the terminal device 10. The details of this point will be described later in FIGS. 12 and 13.

[1-4. Hide content]
Further, the terminal device 10 may hide the content provided by the generation device 100 according to various conditions. For example, the terminal device 10 may decide whether to hide the content depending on the passage of time since the content was provided, whether or not the user has selected an option, and the like. The details of this point will be described later in FIG.

[2. Generation device configuration]
Next, the configuration of the generation device 100 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram showing a configuration example of the generator according to the embodiment. As shown in FIG. 3, the generation device 100 includes a communication unit 110, a storage unit 120, and a control unit 130. The generation device 100 has an input unit (for example, a keyboard, a mouse, etc.) that receives various operations from the administrator of the generation device 100, and a display unit (for example, a liquid crystal display, etc.) for displaying various information. You may.

(Communication unit 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 110 is connected to the network by wire or wirelessly, and transmits / receives information to / from the terminal device 10.

(Memory unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. As shown in FIG. 3, the storage unit 120 according to the embodiment includes a user information storage unit 121, an action information storage unit 122, a content information storage unit 123, an option information storage unit 124, and a model information storage unit 125. Have.

(User information storage unit 121)
The user information storage unit 121 according to the embodiment stores various information about the user. For example, the user information storage unit 121 stores various information related to user attributes. FIG. 4 is a diagram showing an example of a user information storage unit according to the embodiment. The user information storage unit 121 shown in FIG. 4 includes items such as "user ID", "age", "gender", and "interest".

The "user ID" indicates identification information for identifying a user. Further, "age" indicates the age of the user identified by the user ID. The "age" may be a specific age of the user identified by the user ID, such as 35 years old. Further, "gender" indicates the gender of the user identified by the user ID.

Further, "interest" indicates the interest of the user identified by the user ID. That is, "interest" indicates an object that the user identified by the user ID is highly interested in. In the example shown in FIG. 4, one "interest" is shown for each user, but there may be a plurality of "interests".

For example, in the example of FIG. 4, the age of the user (user U1) identified by the user ID "U1" is "20's", and the gender is "male". Also, for example, user U1 indicates that he is interested in the economy.

The user information storage unit 121 is not limited to the above, and may store various information depending on the purpose. For example, the user information storage unit 121 may store various information such as demographic attribute information and psychographic attribute information. For example, the user information storage unit 121 may store information such as a name, a family structure, an address, a place of work, and income. For example, the user information storage unit 121 may store the last acquired position information about the user as the latest position information.

(Behavior information storage unit 122)
The behavior information storage unit 122 according to the embodiment stores various information related to the user's behavior. FIG. 5 is a diagram showing an example of the behavior information storage unit according to the embodiment. For example, the behavior information storage unit 122 stores the user's behavior information for the content provided to the terminal device 10 of each user. The action information storage unit 122 shown in FIG. 5 includes items such as "user ID", "action ID", "type", "content", "context information", and "date and time".

The "user ID" indicates identification information for identifying a user. For example, the user identified by the user ID "U1" corresponds to the user U1 shown in the example of FIG. Further, the "behavior ID" indicates information that identifies the user's behavior. Further, "type" indicates information regarding the type of action of the corresponding user. In addition, "content" indicates the content targeted in the corresponding user's behavior. "Context information" indicates information about the context when the corresponding user action is performed. The "date and time" indicates the date and time when the corresponding user action was performed. Although the "date and time" is abstractly illustrated as "dt11" or the like, a specific date and time such as "February 27, 2017 22:31:52" may be stored.

For example, in the example of FIG. 5, the user (user U1) identified by the user ID “U1” is the action identified by the action ID “AC11” (behavior AC11) or the action identified by the action ID “AC12” (user U1). It indicates that the action AC12) etc. was performed. Specifically, in the example of FIG. 5, it is shown that the user U1 browses the content CT11 (behavior AC11) at the date and time dt11. Further, it is shown that the context when the user U1 browses the content CT11 (action AC11) is the context information CN11. For example, the action AC11 indicates that the content CT11 was provided to the terminal device 10 used by the user U1 by push notification at the date and time dt11. Further, in the example of FIG. 5, the user U1 indicates that the user U1 has selected the option CH13 in the content CT11 at the date and time dt12 after viewing the content CT11 at the date and time dt11. Further, it is shown that the context when the user U1 selects the option CH13 (action AC12) is the context information CN12.

The behavior information storage unit 122 is not limited to the above, and may store various information depending on the purpose. For example, the action information storage unit 122 may store the user's position information when each action information is acquired in association with each action information. Further, although FIG. 5 shows a case where the action information is stored in the action information storage unit 122 for each user ID, the action information is not limited to each user ID and may be stored, for example, in chronological order.

(Content information storage unit 123)
The content information storage unit 123 according to the embodiment stores various information related to the content (article). FIG. 6 is a diagram showing an example of the content information storage unit according to the embodiment. The content information storage unit 123 shown in FIG. 6 has items such as "content ID", "content", "target service", "content", and "choice setting information". The "choice setting information" includes items such as "number" and "choice".

The "content ID" indicates identification information for identifying the content. “Content” indicates content corresponding to each target service. In FIG. 6, an example in which conceptual information such as "A content" is stored in "content" is shown, but in reality, a file showing character information, a combination of character information and an image, or a storage location thereof. The path name etc. are stored.

In addition, "target service" indicates a service targeted by the content. Further, the "content" indicates a specific content that the corresponding content notifies the user. For example, "content" indicates the content of notification regarding the target service of the content.

Further, "number" in "choice setting information" indicates the number of choices to be provided together with the content. Further, "choice" in "choice setting information" indicates information for identifying an option to be provided together with the content.

In the example of FIG. 6, the A content (content CT11) identified by the content ID “CT11” indicates that the target service is the shopping service SV11. In addition, the content CT11 indicates that the content is an exhibition of a user's registered product in the shopping service SV11. It also shows that the content CT11 is provided with three options. Further, it is shown that the options provided together with the content CT11 are option CH11, option CH12, and option CH13.

The content information storage unit 123 is not limited to the above, and various information may be stored depending on the purpose. For example, the content information storage unit 123 may store information regarding the date and time when the content was acquired and the date and time when the content was created. The content information storage unit 123 may store information regarding the evaluation value of each provider. For example, the content information storage unit 123 may store information regarding content categories such as "economy", "sports", and "entertainment". Further, the content information storage unit 123 may store identification information for identifying the content provider.

(Choice information storage unit 124)
The option information storage unit 124 according to the embodiment stores various information related to the options. FIG. 7 is a diagram showing an example of the option information storage unit according to the embodiment. The option information storage unit 124 shown in FIG. 7 has items such as "option ID", "display content", and "post-selection processing".

The "choice ID" indicates identification information for identifying the choice. "Display content" indicates a character string displayed as a corresponding option. “Post-selection processing” indicates processing to be performed when the corresponding option is selected.

In the example of FIG. 7, the option (option CH11) identified by the option ID “CH11” indicates that the display content is “display”. That is, the option CH 11 indicates that "display" is displayed on the terminal device 10. Further, when the option CH11 is selected, it is shown that the detailed display is performed. That is, when the option CH 11 is selected, it is shown that the terminal device 10 displays the detailed information of the content provided together with the option CH 11.

The option information storage unit 124 is not limited to the above, and may store various information depending on the purpose.

(Model information storage unit 125)
The model information storage unit 125 according to the embodiment stores information related to learning. For example, the model information storage unit 125 stores the model information generated by the generation process. FIG. 8 is a diagram showing an example of a model information storage unit according to the embodiment. In the model information storage unit 125 shown in FIG. 8, the model corresponding to each option is stored. The model information storage unit 125 shown in FIG. 8 has items such as "feature 1" to "feature 3" as model information corresponding to each model M1 to M3 and the like.

For example, in the example of FIG. 8, the model information regarding the model M1 indicates that the model corresponds to the option identified by the option ID “CH11”. Further, for example, in the example of FIG. 8, the model information regarding the model M2 indicates that the model corresponds to the option identified by the option ID “CH12”.

For example, in the example shown in FIG. 8, the model information regarding the model M1 is such that the weight of the element 1 is "0.5", the weight of the element 2 is "-0.4", the weight of the element 3 is "0.2", and the like. Indicates that. For example, when the features (features) of the model are represented by an m-dimensional vector, the number of features is m, and the weights of features 1 to m are stored.

The model information storage unit 125 is not limited to the above, and may store various model information depending on the purpose.

(Control unit 130)
Returning to the description of FIG. 3, the control unit 130 is a controller, and is stored in a storage device inside the generation device 100 by, for example, a CPU (Central Processing Unit) or an MPU (Micro Processing Unit). It is realized by executing various programs (corresponding to an example of an information processing program) using the RAM as a work area. Further, the control unit 130 is a controller, and is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 3, the control unit 130 includes an acquisition unit 131, a generation unit 132, a determination unit 133, and a provision unit 134, and realizes or executes an information processing function or operation described below. .. The internal configuration of the control unit 130 is not limited to the configuration shown in FIG. 3, and may be another configuration as long as it is a configuration for performing information processing described later. Further, the connection relationship of each processing unit included in the control unit 130 is not limited to the connection relationship shown in FIG. 3, and may be another connection relationship.

(Acquisition unit 131)
The acquisition unit 131 acquires various information. For example, the acquisition unit 131 acquires an information request from an external information processing device. For example, the acquisition unit 131 acquires various information from an external device such as the terminal device 10. Further, the acquisition unit 131 acquires various information from the storage unit 120. Further, the acquisition unit 131 acquires various information from the user information storage unit 121, the action information storage unit 122, the content information storage unit 123, the option information storage unit 124, the model information storage unit 125, and the like.

For example, the acquisition unit 131 is a plurality of options displayed together with the content in the terminal device used by the user, and is a plurality of options in which a predetermined process related to the content is executed according to the user's selection. Acquires selection information about the user's selection of multiple choices, including choices that indicate a rating for the content. For example, the acquisition unit 131 acquires the information indicating the option selected by the user and the context information of the user corresponding to the time when the option is selected.

For example, the acquisition unit 131 acquires selection information of a plurality of options including a subjective option indicating a subjective evaluation corresponding to a negative evaluation of the user. For example, the acquisition unit 131 acquires selection information of a plurality of options including a common option common to each content and a subjective option whose display content changes according to the content. For example, the acquisition unit 131 acquires selection information of a plurality of options including subjective options of display contents according to the service corresponding to the content. For example, the acquisition unit 131 acquires selection information of a plurality of options to be displayed together with the content whose display content changes according to the context of the user. For example, the acquisition unit 131 acquires selection information of a plurality of options including subjective options whose display contents change according to changes in the display contents of the contents.

In the example of FIG. 1, the acquisition unit 131 acquires the selection information indicating that the user U1 has selected the option CH13 and the context information of the user U1 at the time of selection. For example, the acquisition unit 131 acquires the selection information indicating that the user U1 has selected the option CH13 and the context information CN12 of the user U1 at the time of selection. For example, the acquisition unit 131 acquires selection information indicating that the information was provided inappropriately for the user U1 because the notification timing of the content CT11 that was push-notified to the user U1 was bad. For example, the acquisition unit 131 acquires the context information CN12 when the user U1 feels that the content CT11 is unnecessary.

In the example of FIG. 1, the acquisition unit 131 acquires the selection information indicating that the user U2 has selected the option CH11 and the context information of the user U2 at the time of selection. For example, the acquisition unit 131 acquires the selection information indicating that the user U2 has selected the option CH11 and the context information CN22 of the user U2 at the time of selection. For example, the acquisition unit 131 acquires selection information indicating that the information is provided appropriately for the user U2 because the user U2 desires the details of the content CT12 that has been push-notified to the user U2. For example, the acquisition unit 131 acquires the context information CN22 when the user U2 desires the details of the content CT12.

Further, in the example of FIG. 1, the acquisition unit 131 collects the history of behavior information including content provision to the user, selection information of the user, context information, and the like.

In the example of FIG. 2, the acquisition unit 131 acquires information indicating that the product added to the watch list or the like by the user U5 has been put up for sale from the external device that provides the shopping service SV11 used by the user U5. For example, the acquisition unit 131 acquires the attribute information of the user U5 from the user information storage unit 121.

In the example of FIG. 2, the acquisition unit 131 acquires the context information of the user U5. For example, the acquisition unit 131 acquires the context information CN51 of the user U5 from the terminal device 10 used by the user U5. For example, the acquisition unit 131 collects the context information CN51 of the user U5 as shown in the context list CL11. For example, the acquisition unit 131 collects the user U5 and the context information CN51 in association with each other.

(Generator 132)
The generation unit 132 may generate various information. For example, the generation unit 132 generates a model by using various information acquired by the acquisition unit 131. For example, the generation unit 132 generates a model based on the information stored in the user information storage unit 121, the action information storage unit 122, the content information storage unit 123, the option information storage unit 124, and the like. For example, the generation unit 132 may store the generated model in the model information storage unit 125. For example, the generation unit 132 may divide the collected information regarding the behavior of each user.

For example, the generation unit 132 generates a model that predicts whether the user will perform a predetermined action on the content when the content is displayed on the terminal device, based on the selection information acquired by the acquisition unit 131. For example, the generation unit 132 generates a model based on the information indicating the option selected by the user acquired by the acquisition unit 131 and the context information of the user corresponding to the time when the option is selected.

For example, the generation unit 132 generates a model that predicts whether the user selects the subjective option when the content is displayed on the terminal device, based on the information regarding the selection of the subjective option of the user. For example, the generation unit 132 generates a plurality of models that predict whether the user selects each option when the content is displayed on the terminal device, based on the information regarding the selection of each option of the user.

For example, the generation unit 132 generates a model by using the information stored in the user information storage unit 121, the information stored in the action information storage unit 122, and the information stored in the content information storage unit 123. In the example of FIG. 1, as shown in the model information storage unit 125, the generation unit 132 generates the models M1 to M3 and the like corresponding to each of the options CH11 to CH13 and the like.

For example, the generation unit 132 uses the content information of the content provided to the user, the attribute information of the user who has selected the option shown in the selection information, and the context information of the user when the option shown in the selection information is selected as correct answer information. , Generate a model. For example, when the user U3 selects the option CH12 displayed together with the content CT11, the generation unit 132 uses the content information of the content CT11, the attribute information of the user U3, and the user U3 when the user U3 selects the option CH12. Using the context information as the correct answer information, the model M2 corresponding to the option CH12 is generated.

For example, the generation unit 132 outputs a high score when the content information of the content CT11, the attribute information of the user U3, and the context information of the user U3 when the user U3 selects the option CH12 are input. Generate model M2. The generation device 100 generates a model by appropriately using the various learning methods described above.

(Decision unit 133)
The determination unit 133 determines various information. For example, the determination unit 133 determines the content to be provided to the terminal device 10.

In the example of FIG. 1, the determination unit 133 determines to provide the content to the terminal device 10-1 used by the user U1. For example, the determination unit 133 determines to provide the content CT 11 to the terminal device 10-1. For example, the determination unit 133 determines to push the content CT 11 to the terminal device 10-1.

For example, the determination unit 133 determines that a predetermined number of options are provided to the terminal device 10-1 together with the content CT11. In the example of FIG. 1, the determination unit 133 determines to provide the three option CH11, the option CH12, and the option CH13 to the terminal device 10-1 together with the content CT11.

In the example of FIG. 1, the determination unit 133 determines to provide the content to the terminal device 10-2 used by the user U2. For example, the determination unit 133 determines to provide the content CT 12 to the terminal device 10-2. For example, the determination unit 133 determines to push the content CT 12 to the terminal device 10-2.

For example, the determination unit 133 determines that a predetermined number of options among the plurality of options stored in the option information storage unit 124 (see FIG. 7) are provided to the terminal device 10-2 together with the content CT12. In the example of FIG. 1, the determination unit 133 determines to provide the three option CH11, the option CH12, and the option CH13 to the terminal device 10-2 together with the content CT12.

In the example of FIG. 2, the determination unit 133 determines to provide the content to the terminal device 10-5 of the user U5. For example, the determination unit 133 determines to provide the content CT 11 to the terminal device 10-5. For example, the determination unit 133 determines to push the content CT 11 to the terminal device 10-5.

In the example of FIG. 2, the determination unit 133 determines (determines) that the content CT 11 is present as the information to be notified to the user U5. For example, the determination unit 133 determines the timing of providing the content CT 11 based on the score “0.6” of the model M1, the score “0.1” of the model M2, and the score “0.2” of the model M3. For example, the determination unit 133 provides the content when the score of the option that the user wants to select is equal to or higher than the predetermined threshold value and the score of the option that the user does not want to select is less than the predetermined threshold value. It is determined that the timing is suitable for.

In the example of FIG. 2, in the determination unit 133, the score of the model M1 corresponding to the option CH11 is the threshold value “0.5” or more, and the scores of the models M2 and M3 corresponding to the options CH12 and CH13 are the threshold value “0.5”. If it is less than ", it is determined that the timing is suitable for providing the content. For example, in the determination unit 133, the score "0.6" of the model M1 corresponding to the option CH11 is equal to or higher than the threshold value "0.5", and the score "0.1" of the model M2 corresponding to the option CH12 or the option CH13 is set. Since the score "0.2" of the corresponding model M3 is less than the threshold value "0.5", it is determined that the timing is suitable for providing the content CT11.

(Providing section 134)
The providing unit 134 provides various information. For example, the providing unit 134 provides various information to an external device such as the terminal device 10. For example, the providing unit 134 provides the terminal device 10 with the content determined by the determining unit 133. For example, the providing unit 134 provides the content to the terminal device 10 at the timing determined (determined) by the determination unit 133.

In the example of FIG. 1, the providing unit 134 provides the content to the terminal device 10-1 used by the user U1. For example, the providing unit 134 provides the content CT 11 to the terminal device 10-1. For example, the providing unit 134 pushes the content CT 11 to the terminal device 10-1.

For example, the providing unit 134 provides a predetermined number of options to the terminal device 10-1 together with the content CT11. In the example of FIG. 1, the providing unit 134 provides the terminal device 10-1 with three options CH11, an option CH12, and an option CH13 together with the content CT11.

In the example of FIG. 1, the providing unit 134 provides the content to the terminal device 10-2 used by the user U2. For example, the providing unit 134 provides the content CT 12 to the terminal device 10-2. For example, the providing unit 134 pushes the content CT 12 to the terminal device 10-2.

For example, the providing unit 134 provides the terminal device 10-2 together with the content CT 12 with a predetermined number of options among the plurality of options stored in the option information storage unit 124 (see FIG. 7). In the example of FIG. 1, the providing unit 134 provides the terminal device 10-2 with the three options CH11, the option CH12, and the option CH13 together with the content CT12.

In the example of FIG. 2, the providing unit 134 provides the content to the terminal device 10-5 of the user U5. For example, the providing unit 134 provides the content CT 11 to the terminal device 10-5. For example, the providing unit 134 pushes the content CT 11 to the terminal device 10-5.

[3. Terminal device configuration]
Next, the configuration of the terminal device 10 according to the embodiment will be described with reference to FIG. FIG. 9 is a diagram showing a configuration example of the terminal device 10 according to the embodiment. As shown in FIG. 9, the terminal device 10 includes a communication unit 11, a storage unit 12, an input unit 13, an output unit 14, and a control unit 15.

(Communication unit 11)
The communication unit 11 is realized by, for example, a communication circuit or the like. Then, the communication unit 11 is connected to a predetermined communication network (not shown) by wire or wirelessly, and transmits / receives information to / from the generation device 100.

(Memory unit 12)
The storage unit 12 is realized by, for example, a semiconductor memory element such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 12 stores, for example, information about an application (for example, a transfer guidance application) installed in the terminal device 10, such as a program.

(Input unit 13)
The input unit 13 acquires various operations from the user. For example, the input unit 13 may acquire various operations from the user via the display surface (for example, the display unit 152) by the touch panel function. Further, the input unit 13 may acquire various operations from the buttons provided on the terminal device 10 and the keyboard and mouse connected to the terminal device 10.

(Output unit 14)
The output unit 14 is a display screen of a tablet terminal or the like realized by, for example, a liquid crystal display or an organic EL (Electro-Luminescence) display, and is a display device for displaying various information.

(Control unit 15)
The control unit 15 is a controller, and is realized by, for example, a CPU, an MPU, or the like executing various programs stored in a storage device such as a storage unit 12 inside the terminal device 10 using the RAM as a work area. .. For example, these various programs include programs of installed applications (for example, a transfer guidance application). Further, the control unit 15 is a controller, and is realized by, for example, an integrated circuit such as an ASIC or FPGA.

As shown in FIG. 9, the control unit 15 includes a reception unit 151, a display unit 152, an acquisition unit 153, and a transmission unit 154, and realizes or executes the functions and operations of the provision processing described below. .. The internal configuration of the control unit 15 is not limited to the configuration shown in FIG. 9, and may be another configuration.

The receiving unit 151 receives various information. For example, the receiving unit 151 receives an information request from an external information processing device. The receiving unit 151 receives the content from the generation device 100.

In the example of FIG. 1, the receiving unit 151 receives the content CT 12 from the generation device 100. For example, the receiving unit 151 receives the push notification of the content CT 12 from the generation device 100. In the example of FIG. 1, the receiving unit 151 receives the three options CH11, the options CH12, and the options CH13 together with the content CT12.

In the example of FIG. 2, the receiving unit 151 receives the content CT 11 from the generation device 100. For example, the receiving unit 151 receives the push notification of the content CT 11 from the generation device 100. In the example of FIG. 2, the receiving unit 151 receives the three options CH11, the options CH12, and the options CH13 together with the content CT11.

The display unit 152 displays various information. The display unit 152 displays various information on the screen of the terminal device 10. For example, the display unit 152 is a plurality of options for executing predetermined processing related to the content according to the selection of the content and the user who uses the terminal device 10, and includes a plurality of options indicating an evaluation of the user's content. Show choices and. For example, the display unit 152 displays a plurality of options including the subjective option, which is an option indicating the subjective evaluation of the user. For example, the display unit 152 displays a plurality of options including a subjective option indicating a subjective evaluation corresponding to the negative evaluation of the user.

The display unit 152 displays a plurality of options including a common option common to each content and a subjective option whose display content varies depending on the content. For example, the display unit 152 displays a plurality of options including subjective options of display contents according to the service corresponding to the contents. For example, the display unit 152 displays content whose display content changes according to the context of the user. For example, the display unit 152 displays a plurality of options including subjective options whose display contents change according to changes in the display contents of the contents. For example, the display unit 152 hides the content after a predetermined time has elapsed from the state in which the content can be displayed.

For example, the display unit 152 hides the content when the related content having a predetermined relationship with the content becomes displayable after the content becomes displayable. For example, the display unit 152 hides the content when the related content provided by the service common to the content becomes displayable after the content becomes displayable. For example, the display unit 152 displays the content as a push notification output on the terminal device regardless of the operation of the terminal device by the user.

In the example of FIG. 1, the display unit 152 displays the content CT12. For example, the display unit 152 displays three options CH11, options CH12, and options CH13 together with the content CT12. For example, the display unit 152 displays the option CH 11 described as “display” together with the content CT 12. For example, the display unit 152 displays the option CH12 described as “erased” together with the content CT12. For example, the display unit 152 displays the option CH13 described as “unnecessary” together with the content CT12.

For example, the display unit 152 displays detailed information corresponding to the content CT 11 when the option CH 11 is selected by the user. For example, the display unit 152 erases the display of the push notification of the content CT11 and hides the content CT11 when the option CH12 is selected by the user. For example, the display unit 152 erases the display of the push notification of the content CT 11 and hides the content CT 11 when the option CH 13 is selected by the user.

In the example of FIG. 2, the display unit 152 displays the content CT11. For example, the display unit 152 displays three options CH11, options CH12, and options CH13 together with the content CT11. For example, the display unit 152 displays the option CH 11 described as “display” together with the content CT 11. For example, the display unit 152 displays the option CH12 described as “erased” together with the content CT11. For example, the display unit 152 displays the option CH13 described as “unnecessary” together with the content CT11.

The acquisition unit 153 acquires various information. For example, the acquisition unit 153 acquires various information stored in the storage unit 12. For example, the acquisition unit 153 acquires information regarding the user's selection in response to an operation on the user's plurality of options. For example, when one of the plurality of options is selected by the user, the acquisition unit 153 obtains information indicating that the option has been selected and user context information corresponding to the time when the option is selected. get. For example, when the user selects the subjective option, the acquisition unit 153 acquires the information corresponding to the display content of the subjective option.

In the example of FIG. 1, the acquisition unit 153 acquires the selection information indicating that the user U1 has selected the option CH13 and the context information of the user U1 at the time of selection. For example, the acquisition unit 153 acquires the selection information indicating that the user U2 has selected the option CH11 and the context information of the user U2 at the time of selection.

The transmission unit 154 transmits an information request to the generation device 100 according to the user operation acquired by the input unit 13. For example, the transmission unit 154 transmits an information request from the activated application or the like to the generation device 100. For example, the transmission unit 154 transmits the user's selection information to the generation device 100.

In the example of FIG. 1, the transmission unit 154 transmits the selection information indicating that the user U1 has selected the option CH13 and the context information of the user U1 at the time of selection to the generation device 100. For example, the transmission unit 154 transmits the selection information indicating that the user U2 has selected the option CH11 and the context information of the user U2 at the time of selection to the generation device 100.

In the example of FIG. 2, the transmission unit 154 transmits the acquired selection information and context information to the generation device 100. For example, the transmission unit 154 transmits the selection information indicating that the user U5 has selected the option CH11 and the context information of the user U5 at the time of selection to the generation device 100.

The processing such as the display processing by the control unit 15 described above may be realized by, for example, Javascript (registered trademark). Further, when the above-mentioned display processing is performed by a predetermined application (for example, a transfer guidance application) or when the display processing is performed by a dedicated application, the control unit 15 controls the application for controlling the predetermined application or the dedicated application, for example. It may have a part.

[4. Flow of generation process]
Next, the procedure of the display processing by the information processing system 1 according to the embodiment will be described with reference to FIG. FIG. 10 is a flowchart showing an example of the display process according to the embodiment.

As shown in FIG. 10, the terminal device 10 displays the content and a plurality of options for the content (step S101). In the example of FIG. 1, the terminal device 10-1 displays the content CT11. For example, the terminal device 10-1 displays three options CH11, options CH12, and options CH13 together with the content CT11.

Further, the terminal device 10 acquires the user's selection information in response to the operation for the plurality of user's choices (step S102). In the example of FIG. 1, the terminal device 10-1 acquires the selection information indicating that the user U1 has selected the option CH13 and the context information of the user U1 at the time of selection.

Then, the terminal device 10 feeds back the selection information to the provider side (step S103). In the example of FIG. 1, the terminal device 10-1 transmits the selection information indicating that the user U1 has selected the option CH13 and the context information of the user U1 at the time of selection to the generation device 100.

[5. Display processing flow]
Next, the procedure of the generation process by the information processing system 1 according to the embodiment will be described with reference to FIG. FIG. 11 is a flowchart showing an example of the generation process according to the embodiment.

As shown in FIG. 11, the generation device 100 acquires the selection information and the context information of the user to whom the content is provided (step S201). For example, the generation device 100 uses the content information of the content provided to the user, the attribute information of the user who has selected the option shown in the selection information, and the context information of the user when the option shown in the selection information is selected as correct answer information. , Obtained from an external device such as the storage unit 120 or the terminal device 10.

Then, the generation device 100 generates a model corresponding to each option based on the user's selection information and context information corresponding to each option (step S202). For example, the generation device 100 uses the content information of the content provided to the user, the attribute information of the user who has selected the option shown in the selection information, and the context information of the user when the option shown in the selection information is selected as correct answer information. , Generate a model. For example, when the user U3 selects the option CH12 displayed together with the content CT11, the generation device 100 includes the content information of the content CT11, the attribute information of the user U3, and the user U3 when the user U3 selects the option CH12. Using the context information as the correct answer information, the model M2 corresponding to the option CH12 is generated.

[6. Display example]
The display of contents and options is not limited to the above, and may be in various modes. This point will be described with reference to FIGS. 12 to 14. FIG. 12 is a diagram showing an example of display in the terminal device according to the embodiment. FIG. 13 is a diagram showing an example of display in the terminal device according to the embodiment. FIG. 14 is a diagram showing an example of display in the terminal device according to the embodiment. The same points as those in FIGS. 1 and 2 will be omitted as appropriate. Further, in the examples of FIGS. 12 and 13, it is assumed that the user is the user U1.

[6-1. Content]
First, the display of options, the character information displayed in the content, and the like will be described with reference to FIGS. 12 and 13. The points common to FIGS. 12 and 13 will be described with reference to FIG.

The content CT 11 is displayed on the terminal device 10 in FIG. For example, the generation device 100 provides the terminal device 10 with three options CH11, options CH12, and options CH21 together with the content CT11. Further, the terminal device 10 displays three options in the order of option CH11, option CH21, and option CH12 from the left together with the content CT11. As described above, in FIG. 12, the option CH11 and the option CH12 are displayed in the same manner as in FIGS. 1 and 2, and the option CH21 is displayed in place of the option CH13. Option CH11 and option CH12 may be common options that are commonly displayed for each content. As for the subjective options such as option CH21 and option CH13, which option is displayed may vary depending on the service or content.

As described above, in the example of FIG. 12, the terminal device 10 displays the option CH21 described as “OK” together with the content CT 11. For example, when the option CH21 is selected, the display of the push notification of the content CT11 is erased, and the content CT11 is hidden.

Here, the processing after selection of option CH21 is the same as the processing after selection of option CH12, but option CH21 is displayed as "OK", and the user's subjective evaluation is better than that of option CH12. It is an option to show that. For example, option CH21 is an option that indicates the user's subjective evaluation that the user confirms the notification of the content CT11 and feels that the timing is good. For example, option CH21 is a desirable option for the user to select. Further, unlike the option CH11, the option CH21 is an option that does not display the detailed information of the content CT11 and enables the user to obtain a subjective evaluation that the notification timing is good. Therefore, it is desirable that the generation device 100 push-notify the terminal device 10 of the content such that the option CH 21 is selected at the timing when the option CH 21 is selected. Further, it is desirable that the terminal device 10 displays the content such that the option CH 21 is selected at the timing when the option CH 21 is selected.

For example, the generation device 100 pushes the content to the terminal device 10 at the timing when the output of the model corresponding to the option CH 21 becomes high. As a result, the generation device 100 can provide the terminal device 10 with the appropriate content at the appropriate timing.

In addition, the display area SN21 in the content CT11 shown in FIG. 12 displays "U1's registered product has been exhibited! Let's check it now!", And the user U1 is displayed in the display area SN21. It is not possible to determine which product is on sale based on the information provided. Therefore, the user U1 who has viewed the content CT11 is likely to select the option CH11 when the timing is appropriate, and select the option CH12 when the timing is not appropriate.

On the other hand, in the display area SN31 in the content CT11 shown in FIG. 13, "The wallet Y registered by Mr. U1 has been put up for sale! Let's check it now!" Is displayed, and the user U1 is in the display area SN31. Only the displayed information can be used to determine which item is on sale. Therefore, the user U1 who has viewed the content CT11 is likely to select the option CH21 when the timing is appropriate, and select the option CH12 when the timing is not appropriate.

As described above, even if the notification is at an appropriate timing for the user, depending on the mode of the information to be displayed, the user needs to select the option CH11 and display the details, and the information of the push notification is sufficient. Yes There is a case where the option CH21 is selected.

Therefore, when the generation device 100 wants the user to select the option CH11, the generation device 100 may provide information that requires detailed confirmation as shown in the display area SN21 in FIG. In this case, the generation device 100 may determine the character information and the like of the content so that the score output by the model M1 corresponding to the option CH 11 is high, and provide the content.

Further, when the generation device 100 wants the user to select the option CH21, the generation device 100 may provide sufficient information by confirming only the information as shown in the display area SN31 in FIG. In this case, the generation device 100 may determine the character information and the like of the content so that the score output by the model corresponding to the option CH 21 is high, and provide the content.

[6-2. Hide duplicates]
Next, with reference to FIG. 14, a method for suppressing the display of a plurality of similar contents will be described. Terminal device 10-41 in FIG. 14 shows a state in which duplicate display of contents is displayed, and terminal device 10-42 in FIG. 14 shows a state in which duplicate display of contents is excluded. The similar content referred to here may be content related to the same content notified from the same service. For example, the content that notifies the same user of the listing of the registered product may be the same content (hereinafter, also referred to as “duplicate content”).

For example, the contents CT40-2 (CT40), CT50, CT60, CT70, CT80, and CT40-1 (CT40) are displayed on the terminal device 10-41. In this way, on the terminal device 10-41, the content CT40-2 and the content CT40-1 related to the mail service are displayed in duplicate.

As shown in the terminal devices 10-41, when a plurality of duplicate contents are displayed, the duplicate contents, that is, the contents for which the amount of information provided to the user does not increase occupies the display area, and the user's satisfaction is lowered. Therefore, when the duplicate display is performed in this way, there is a high possibility that the user's evaluation of the service corresponding to the duplicate display content will be lowered. In the case of the terminal device 10-41 in FIG. 14, the content CT40-1, which is information older than the content CT40-2, is content that is less necessary to be displayed on the terminal device 10.

Therefore, as shown in the terminal device 10-42, the terminal device 10 hides the old content CT40-1 among the duplicated content CT40-1 and the content CT40-2, eliminates the duplication, and eliminates the content. Is displayed. For example, the contents CT40-2 (CT40), CT50, CT60, CT70, CT80, and CT90 are displayed on the terminal device 10-42. As a result, the user who uses the terminal device 10 can confirm that the service related to the content CT90 has also been notified without performing an operation such as displaying the lower part. In this way, the terminal device 10 can prevent the user's evaluation of the service corresponding to the duplicated displayed content from being lowered by eliminating the duplicated display of the content.

Further, in the above-mentioned example, when a plurality of duplicate contents are displayed, the case where the contents are hidden is shown, but the terminal device 10 may hide the contents based on various conditions. For example, the terminal device 10 may hide the content when a predetermined time (for example, 30 minutes or the like) has elapsed since the content was displayed. For example, the terminal device 10 may hide the content when a predetermined time (for example, one hour or the like) has elapsed without the user specifying the option after the content is displayed.

Further, the terminal device 10 may hide the content when a plurality of duplicate contents are displayed and a predetermined time (for example, 20 minutes or the like) has elapsed. For example, the terminal device 10 hides the content when a predetermined time (for example, one hour or the like) elapses without any option of the duplicate content being specified by the user after the plurality of duplicate contents are displayed. It may be.

[7. effect〕
As described above, the terminal device 10 according to the embodiment has a display unit 152 and an acquisition unit 153. The display unit 152 is a plurality of options for executing predetermined processing related to the content according to the selection of the content and the user who uses the terminal device 10, and includes a plurality of options including an option indicating an evaluation of the user's content. , Is displayed. In addition, the acquisition unit 153 acquires information regarding the user's selection in response to an operation on the user's plurality of options.

As a result, the terminal device 10 according to the embodiment includes a plurality of options for executing predetermined processing related to the content according to the selection of the user who uses the terminal device 10, and includes an option indicating the evaluation of the user's content. By displaying a plurality of options and acquiring information on the user's selection in response to the user's operation on the plurality of options, it is possible to easily acquire the user's evaluation of the content.

Further, in the terminal device 10 according to the embodiment, when any one of the plurality of options is selected by the user, the acquisition unit 153 selects the information indicating that the option has been selected and the option. Get the user's context information corresponding to the time point.

As a result, when any one of the plurality of options is selected by the user, the terminal device 10 according to the embodiment corresponds to the information indicating that the option has been selected and the time when the option is selected. By acquiring the user's context information, it is possible to easily acquire the user's evaluation of the content.

Further, in the terminal device 10 according to the embodiment, the display unit 152 displays a plurality of options including the subjective option which is an option indicating the subjective evaluation of the user.

As a result, the terminal device 10 according to the embodiment makes it possible to easily acquire the user's evaluation for the content by displaying a plurality of options including the subjective option indicating the subjective evaluation corresponding to the negative evaluation of the user. be able to.

Further, in the terminal device 10 according to the embodiment, the display unit 152 displays a plurality of options including a subjective option indicating a subjective evaluation corresponding to a negative evaluation of the user.

As a result, the terminal device 10 according to the embodiment makes it possible to easily acquire the user's evaluation for the content by displaying a plurality of options including the subjective option indicating the subjective evaluation corresponding to the negative evaluation of the user. be able to.

Further, in the terminal device 10 according to the embodiment, the display unit 152 displays a plurality of options including a common option common to each content and a subjective option whose display content changes according to the content. When the user selects the subjective option, the acquisition unit 153 acquires the information corresponding to the display content of the subjective option.

As a result, when the user selects a subjective option whose display content changes according to the content, the terminal device 10 according to the embodiment acquires the information corresponding to the display content of the subjective option, thereby evaluating the content by the user. Can be easily obtained.

Further, in the terminal device 10 according to the embodiment, the display unit 152 displays a plurality of options including subjective options of display contents according to the service corresponding to the contents.

As a result, the terminal device 10 according to the embodiment can easily obtain the user's evaluation of the content by displaying a plurality of options including the subjective option of the display content according to the service corresponding to the content. it can.

Further, in the terminal device 10 according to the embodiment, the display unit 152 displays the content whose display content changes according to the context of the user.

As a result, the terminal device 10 according to the embodiment can easily obtain the user's evaluation of the content by displaying the content whose display content changes according to the context of the user.

Further, in the terminal device 10 according to the embodiment, the display unit 152 displays a plurality of options including a subjective option whose display content changes according to the change in the display content of the content.

As a result, the terminal device 10 according to the embodiment can easily obtain the user's evaluation of the content by displaying a plurality of options including the subjective option whose display content changes according to the change in the display content of the content. can do.

Further, in the terminal device 10 according to the embodiment, the display unit 152 hides the content after a predetermined time has elapsed from the state in which the content can be displayed.

As a result, the terminal device 10 according to the embodiment can easily obtain the user's evaluation of the content by hiding the content after a predetermined time has elapsed from the state in which the content can be displayed. it can.

Further, in the terminal device 10 according to the embodiment, the display unit 152 does not display the content when the related content having a predetermined relationship with the content becomes displayable after the content becomes displayable. Display.

As a result, the terminal device 10 according to the embodiment hides the content when the related content having a predetermined relationship with the content becomes displayable after the content becomes displayable. Therefore, it is possible to easily obtain the user's evaluation of the content.

Further, in the terminal device 10 according to the embodiment, the display unit 152 does not display the content when the related content provided by the service common to the content becomes displayable after the content becomes displayable. Display.

As a result, the terminal device 10 according to the embodiment hides the content when the related content provided by the service common to the content becomes displayable after the content becomes displayable. Therefore, it is possible to easily obtain the user's evaluation of the content.

Further, in the terminal device 10 according to the embodiment, the display unit 152 displays the content as a push notification output by the terminal device 10 regardless of the operation of the terminal device 10 by the user.

As a result, the terminal device 10 according to the embodiment can easily obtain the user's evaluation of the content by displaying the content as a push notification.
As described above, the generation device 100 (information processing device) according to the embodiment has the acquisition unit 131. The acquisition unit 131 is a plurality of options displayed together with the content in the terminal device 10 used by the user, and the selection information regarding the user's selection of the plurality of options in which a predetermined process related to the content is executed according to the user's selection. To get.

As a result, the generation device 100 (information processing device) according to the embodiment is a plurality of options displayed together with the content in the terminal device 10 used by the user, and a predetermined process related to the content is executed according to the user's selection. By acquiring the selection information regarding the user's selection of the plurality of options to be performed, it is possible to easily acquire the user's evaluation of the content.

[8. program〕
The processing by the terminal device 10 described above is realized by the display program according to the present application. Similarly, the other processing units related to the terminal device 10 are realized by executing each procedure by the display program. For example, the display unit 152 related to the terminal device 10 is realized by executing the display procedure related to the display program by, for example, the display program using the RAM as a work area by the CPU, MPU, or the like included in the terminal device 10. Similarly, the other processing units related to the terminal device 10 are realized by executing each procedure by the display program.

It should be noted that all the processes executed by the terminal device 10 according to the present application do not necessarily have to be realized by the display program. For example, information and the like outside the terminal device 10 may be acquired by the OS (Operating System) of the terminal device 10. That is, the display program itself does not execute the process executed by the terminal device 10 as described above, but receives the data acquired by the OS (for example, the data used for displaying the contents, options, etc.). By doing so, the processing of the terminal device 10 described above may be realized.

[9. Hardware configuration]
The generation device 100 and the terminal device 10 according to the above-described embodiment are realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 15 is a hardware configuration diagram showing an example of a computer that realizes the functions of the generator and the terminal device. The computer 1000 has a CPU 1100, a RAM 1200, a ROM 1300, an HDD 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F) 1700.

The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each part. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started, a program that depends on the hardware of the computer 1000, and the like.

The HDD 1400 stores a program executed by the CPU 1100, data used by such a program, and the like. The communication interface 1500 receives data from another device via the network N and sends it to the CPU 1100, and transmits the data generated by the CPU 1100 to the other device via the network N.

The CPU 1100 controls an output device such as a display or a printer, and an input device such as a keyboard or a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. Further, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the program or data to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. And so on.

For example, when the computer 1000 functions as the generation device 100 and the terminal device 10 according to the embodiment, the CPU 1100 of the computer 1000 realizes the functions of the control units 130 and 15 by executing the program loaded on the RAM 1200. .. The CPU 1100 of the computer 1000 reads and executes these programs from the recording medium 1800, but as another example, these programs may be acquired from another device via the network N.

Although some of the embodiments and modifications of the present application have been described in detail with reference to the drawings, these are examples and vary based on the knowledge of those skilled in the art, including the embodiments described in the disclosure line of the invention. It is possible to carry out the present invention in another form obtained by modifying or improving the above.

[10. Others]
Further, among the processes described in the above-described embodiments and modifications, all or part of the processes described as being automatically performed may be manually performed, or may be described as being manually performed. It is also possible to automatically perform all or part of the processed processing by a known method. In addition, the processing procedure, specific name, and information including various data and parameters shown in the above document and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the illustrated information.

Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of the device is functionally or physically distributed / physically in arbitrary units according to various loads and usage conditions. It can be integrated and configured.

In addition, the above-described embodiments and modifications can be appropriately combined as long as the processing contents do not contradict each other.

In addition, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the acquisition unit can be read as an acquisition means or an acquisition circuit.

1 Information processing system 10 Terminal device 12 Storage unit 15 Control unit 151 Reception unit 152 Display unit 153 Acquisition unit 154 Transmission unit 100 Generator (information processing device)
121 User information storage unit 122 Action information storage unit 123 Content information storage unit 124 Choice information storage unit 125 Model information storage unit 130 Control unit 131 Acquisition unit 132 Generation unit 133 Decision unit 134 Providing unit N network

Claims (28)

A display program executed by a terminal device
A plurality of options for executing predetermined processing related to hiding the content or displaying the related content of the content according to the selection of the content and the user who uses the terminal device, and in the evaluation of the content of the user. There is a first option indicating that the provision of the content is appropriate information provision for the user, and a second option indicating that the provision of the content is inappropriate information provision for the user. Multiple choices, including, display procedures to display,
An acquisition procedure for acquiring information regarding the user's selection in response to the user's operation on the plurality of options.
To the terminal device ,
The acquisition procedure is
Among the plurality of options, if any option is selected by the user, Rukoto to acquire the information indicating the selected the option, the context information of the user corresponding to the time of selecting the option A display program featuring. A display program executed by a terminal device
A plurality of options for executing predetermined processing related to hiding the content or displaying the related content of the content according to the selection of the content and the user who uses the terminal device, and in the evaluation of the content of the user. There is a first option indicating that the provision of the content is appropriate information provision for the user, and a second option indicating that the provision of the content is inappropriate information provision for the user. Multiple choices, including, display procedures to display,
An acquisition procedure for acquiring information regarding the user's selection in response to the user's operation on the plurality of options.
To the terminal device,
The display procedure is
Displaying the plurality of options including the subjective option, which is an option indicating the subjective evaluation of the user,
The display procedure is
The plurality of options including the common option common to each content and the subjective option whose display content varies according to the content are displayed.
The acquisition procedure is
A display program characterized in that when the user selects the subjective option, information corresponding to the display content of the subjective option is acquired. A display program executed by a terminal device
A plurality of options for executing predetermined processing related to hiding the content or displaying the related content of the content according to the selection of the content and the user who uses the terminal device, and in the evaluation of the content of the user. There is a first option indicating that the provision of the content is appropriate information provision for the user, and a second option indicating that the provision of the content is inappropriate information provision for the user. Multiple choices, including, display procedures to display,
An acquisition procedure for acquiring information regarding the user's selection in response to the user's operation on the plurality of options.
To the terminal device,
The display procedure is
Displaying the plurality of options including the subjective option, which is an option indicating the subjective evaluation of the user,
The display procedure is
Display the plurality of options including the subjective option indicating the subjective evaluation corresponding to the user's negative evaluation.
The display procedure is
A display program characterized by displaying a plurality of options including the subjective option of display content according to a service corresponding to the content. A display program executed by a terminal device
A plurality of options for executing predetermined processing related to hiding the content or displaying the related content of the content according to the selection of the content and the user who uses the terminal device, and in the evaluation of the content of the user. There is a first option indicating that the provision of the content is appropriate information provision for the user, and a second option indicating that the provision of the content is inappropriate information provision for the user. Multiple choices, including, display procedures to display,
An acquisition procedure for acquiring information regarding the user's selection in response to the user's operation on the plurality of options.
To the terminal device,
The display procedure is
A display program characterized in that, when the related content having a predetermined relationship with the content becomes displayable after the content becomes displayable, the content is hidden. A display program executed by a terminal device
Regardless of the operation of the terminal device by the user who uses the terminal device, the content which is the push notification displayed on the terminal device and the predetermined processing related to the content according to the selection of the user who uses the terminal device are performed. A plurality of options to be executed, an evaluation of the user's content, a first option indicating an evaluation that the provision of the content is appropriate information provision for the user, and the provision of the content are the user. A display procedure for displaying multiple options, including a second option that indicates that the information is inappropriate for the user.
An acquisition procedure for acquiring information regarding the user's selection in response to the user's operation on the plurality of options.
To the terminal device ,
The acquisition procedure is
Among the plurality of options, if any option is selected by the user, Rukoto to acquire the information indicating the selected the option, the context information of the user corresponding to the time of selecting the option A display program featuring. A display program executed by a terminal device
Regardless of the operation of the terminal device by the user who uses the terminal device, the content which is the push notification displayed on the terminal device and the predetermined processing related to the content according to the selection of the user who uses the terminal device are performed. A plurality of options to be executed, an evaluation of the user's content, a first option indicating an evaluation that the provision of the content is appropriate information provision for the user, and the provision of the content are the user. A display procedure for displaying multiple options, including a second option that indicates that the information is inappropriate for the user.
An acquisition procedure for acquiring information regarding the user's selection in response to the user's operation on the plurality of options.
To the terminal device,
The display procedure is
Displaying the plurality of options including the subjective option, which is an option indicating the subjective evaluation of the user,
The display procedure is
The plurality of options including the common option common to each content and the subjective option whose display content varies according to the content are displayed.
The acquisition procedure is
A display program characterized in that when the user selects the subjective option, information corresponding to the display content of the subjective option is acquired. A display program executed by a terminal device
Regardless of the operation of the terminal device by the user who uses the terminal device, the content which is the push notification displayed on the terminal device and the predetermined processing related to the content according to the selection of the user who uses the terminal device are performed. A plurality of options to be executed, an evaluation of the user's content, a first option indicating an evaluation that the provision of the content is appropriate information provision for the user, and the provision of the content are the user. A display procedure for displaying multiple options, including a second option that indicates that the information is inappropriate for the user.
An acquisition procedure for acquiring information regarding the user's selection in response to the user's operation on the plurality of options.
To the terminal device,
The display procedure is
Displaying the plurality of options including the subjective option, which is an option indicating the subjective evaluation of the user,
The display procedure is
Display the plurality of options including the subjective option indicating the subjective evaluation corresponding to the user's negative evaluation.
The display procedure is
A display program characterized by displaying a plurality of options including the subjective option of display content according to a service corresponding to the content. A display program executed by a terminal device
Regardless of the operation of the terminal device by the user who uses the terminal device, the content which is the push notification displayed on the terminal device and the predetermined processing related to the content according to the selection of the user who uses the terminal device are performed. A plurality of options to be executed, an evaluation of the user's content, a first option indicating an evaluation that the provision of the content is appropriate information provision for the user, and the provision of the content are the user. A display procedure for displaying multiple options, including a second option that indicates that the information is inappropriate for the user.
An acquisition procedure for acquiring information regarding the user's selection in response to the user's operation on the plurality of options.
To the terminal device,
The display procedure is
A display program characterized in that, when the related content having a predetermined relationship with the content becomes displayable after the content becomes displayable, the content is hidden. The display procedure is
After the content becomes available display state, if the related content common service and the content are provided becomes viewable state, claim 4 or characterized in that to hide the content The display program according to claim 8. The display procedure is
The display program according to any one of claims 1 to 9, wherein the content is displayed as a push notification output by the terminal device regardless of the operation of the terminal device by the user. The display procedure is
The display program according to any one of claims 1 to 10 , wherein the display content varies depending on the context of the user, and the content is displayed. The display procedure is
The display program according to any one of claims 1 to 11 , wherein the content is hidden after a lapse of a predetermined time from the state in which the content can be displayed. It is a display method executed by the terminal device.
A plurality of options for executing predetermined processing related to hiding the content or displaying the related content of the content according to the selection of the content and the user who uses the terminal device, and in the evaluation of the content of the user. There is a first option indicating that the provision of the content is appropriate information provision for the user, and a second option indicating that the provision of the content is inappropriate information provision for the user. A display process that displays multiple choices, including
An acquisition step of acquiring information regarding the user's selection in response to the user's operation on the plurality of options.
Only including,
The acquisition process is
When any one of the plurality of options is selected by the user, the information indicating that the option is selected and the context information of the user corresponding to the time when the option is selected are acquired. Characteristic display method. A plurality of options for executing a predetermined process regarding the content and the display of the content and the related content of the content according to the user's selection, which is an evaluation of the user's content and provides the content. A plurality of options including a first option indicating that the provision of information is appropriate for the user, and a second option indicating that the provision of the content is inappropriate information provision for the user. Display section that displays
An acquisition unit that acquires information regarding the user's selection in response to the user's operation on the plurality of options.
Equipped with a,
The acquisition unit
Among the plurality of options, if any option is selected by the user, Rukoto to acquire the information indicating the selected the option, the context information of the user corresponding to the time of selecting the option A terminal device characterized by. It is a display method executed by the terminal device.
Regardless of the operation of the terminal device by the user who uses the terminal device, the content which is the push notification displayed on the terminal device and the predetermined processing related to the content according to the selection of the user who uses the terminal device are performed. A plurality of options to be executed, an evaluation of the user's content, a first option indicating an evaluation that the provision of the content is appropriate information provision for the user, and the provision of the content are the user. A display process that displays a plurality of options, including a second option that indicates that the information is provided inappropriately for the user.
An acquisition step of acquiring information regarding the user's selection in response to the user's operation on the plurality of options.
Only including,
The acquisition process is
When any one of the plurality of options is selected by the user, the information indicating that the option is selected and the context information of the user corresponding to the time when the option is selected are acquired. Characteristic display method. It ’s a terminal device,
A content that is a push notification displayed on the terminal device and a plurality of options for executing a predetermined process related to the content according to the user's selection, regardless of the operation of the terminal device by the user who uses the terminal device. The first option, which is an evaluation of the user's content and indicates that the provision of the content is appropriate information provision for the user, and the provision of the content is inappropriate information provision for the user. A display unit for displaying a plurality of options including a second option indicating an evaluation of
An acquisition unit that acquires information regarding the user's selection in response to the user's operation on the plurality of options.
Equipped with a,
The acquisition unit
Among the plurality of options, if any option is selected by the user, Rukoto to acquire the information indicating the selected the option, the context information of the user corresponding to the time of selecting the option A terminal device characterized by. It is a display method executed by the terminal device.
A plurality of options for executing predetermined processing related to hiding the content or displaying the related content of the content according to the selection of the content and the user who uses the terminal device, and in the evaluation of the content of the user. There is a first option indicating that the provision of the content is an appropriate information provision for the user, and a second option indicating an evaluation that the provision of the content is inappropriate information provision for the user. A display process that displays multiple choices, including
An acquisition step of acquiring information regarding the user's selection in response to the user's operation on the plurality of options.
Including
The display step is
Displaying the plurality of options including the subjective option, which is an option indicating the subjective evaluation of the user,
The display step is
The plurality of options including the common option common to each content and the subjective option whose display content varies according to the content are displayed.
The acquisition process is
A display method characterized in that when the user selects the subjective option, information corresponding to the display content of the subjective option is acquired. A plurality of options for executing a predetermined process regarding the content and the display of the content and the related content of the content according to the user's selection, which is an evaluation of the user's content and provides the content. A plurality of options including a first option indicating that the provision of information is appropriate for the user, and a second option indicating that the provision of the content is inappropriate information provision for the user. Display section that displays
An acquisition unit that acquires information regarding the user's selection in response to the user's operation on the plurality of options.
With
The display unit
Displaying the plurality of options including the subjective option, which is an option indicating the subjective evaluation of the user,
The display unit
The plurality of options including the common option common to each content and the subjective option whose display content varies according to the content are displayed.
The acquisition unit
A terminal device characterized in that when the user selects the subjective option, information corresponding to the display content of the subjective option is acquired. It is a display method executed by the terminal device.
Regardless of the operation of the terminal device by the user who uses the terminal device, the content which is the push notification displayed on the terminal device and the predetermined processing related to the content according to the selection of the user who uses the terminal device are performed. A plurality of options to be executed, an evaluation of the user's content, a first option indicating an evaluation that the provision of the content is appropriate information provision for the user, and the provision of the content are the user. A display process that displays a plurality of options, including a second option that indicates that the information is provided inappropriately for the user.
An acquisition step of acquiring information regarding the user's selection in response to the user's operation on the plurality of options.
Including
The display step is
Displaying the plurality of options including the subjective option, which is an option indicating the subjective evaluation of the user,
The display step is
The plurality of options including the common option common to each content and the subjective option whose display content varies according to the content are displayed.
The acquisition process is
A display method characterized in that when the user selects the subjective option, information corresponding to the display content of the subjective option is acquired. It ’s a terminal device,
A content that is a push notification displayed on the terminal device and a plurality of options for executing a predetermined process related to the content according to the user's selection, regardless of the operation of the terminal device by the user who uses the terminal device. The first option, which is an evaluation of the user's content and indicates that the provision of the content is appropriate information provision for the user, and the provision of the content is inappropriate information provision for the user. A display unit for displaying a plurality of options including a second option indicating an evaluation of
An acquisition unit that acquires information regarding the user's selection in response to the user's operation on the plurality of options.
With
The display unit
Displaying the plurality of options including the subjective option, which is an option indicating the subjective evaluation of the user,
The display unit
The plurality of options including the common option common to each content and the subjective option whose display content varies according to the content are displayed.
The acquisition unit
A terminal device characterized in that when the user selects the subjective option, information corresponding to the display content of the subjective option is acquired. It is a display method executed by the terminal device.
A plurality of options for executing predetermined processing related to hiding the content or displaying the related content of the content according to the selection of the content and the user who uses the terminal device, and in the evaluation of the content of the user. There is a first option indicating that the provision of the content is an appropriate information provision for the user, and a second option indicating an evaluation that the provision of the content is inappropriate information provision for the user. A display process that displays multiple choices, including
An acquisition step of acquiring information regarding the user's selection in response to the user's operation on the plurality of options.
Including
The display step is
Displaying the plurality of options including the subjective option, which is an option indicating the subjective evaluation of the user,
The display step is
Display the plurality of options including the subjective option indicating the subjective evaluation corresponding to the user's negative evaluation.
The display step is
A display method comprising displaying the plurality of options including the subjective option of the display content corresponding to the service corresponding to the content. A plurality of options for executing a predetermined process regarding the content and the display of the content and the related content of the content according to the user's selection, which is an evaluation of the user's content and provides the content. A plurality of options including a first option indicating that the provision of information is appropriate for the user, and a second option indicating that the provision of the content is inappropriate information provision for the user. Display section that displays
An acquisition unit that acquires information regarding the user's selection in response to the user's operation on the plurality of options.
With
The display unit
Displaying the plurality of options including the subjective option, which is an option indicating the subjective evaluation of the user,
The display unit
Display the plurality of options including the subjective option indicating the subjective evaluation corresponding to the user's negative evaluation.
The display unit
A terminal device for displaying a plurality of options including the subjective option of display content according to a service corresponding to the content. It is a display method executed by the terminal device.
Regardless of the operation of the terminal device by the user who uses the terminal device, the content which is the push notification displayed on the terminal device and the predetermined processing related to the content according to the selection of the user who uses the terminal device are performed. A plurality of options to be executed, an evaluation of the user's content, a first option indicating an evaluation that the provision of the content is appropriate information provision for the user, and the provision of the content are the user. A display process that displays a plurality of options, including a second option that indicates that the information is provided inappropriately for the user.
An acquisition step of acquiring information regarding the user's selection in response to the user's operation on the plurality of options.
Including
The display step is
Displaying the plurality of options including the subjective option, which is an option indicating the subjective evaluation of the user,
The display step is
Display the plurality of options including the subjective option indicating the subjective evaluation corresponding to the user's negative evaluation.
The display step is
A display method comprising displaying the plurality of options including the subjective option of the display content corresponding to the service corresponding to the content. It ’s a terminal device,
A content that is a push notification displayed on the terminal device and a plurality of options for executing a predetermined process related to the content according to the user's selection, regardless of the operation of the terminal device by the user who uses the terminal device. The first option, which is an evaluation of the user's content and indicates that the provision of the content is appropriate information provision for the user, and the provision of the content is inappropriate information provision for the user. A display unit for displaying a plurality of options including a second option indicating an evaluation of
An acquisition unit that acquires information regarding the user's selection in response to the user's operation on the plurality of options.
With
The display unit
Displaying the plurality of options including the subjective option, which is an option indicating the subjective evaluation of the user,
The display unit
Display the plurality of options including the subjective option indicating the subjective evaluation corresponding to the user's negative evaluation.
The display unit
A terminal device for displaying a plurality of options including the subjective option of display content according to a service corresponding to the content. It is a display method executed by the terminal device.
A plurality of options for executing predetermined processing related to hiding the content or displaying the related content of the content according to the selection of the content and the user who uses the terminal device, and in the evaluation of the content of the user. There is a first option indicating that the provision of the content is an appropriate information provision for the user, and a second option indicating an evaluation that the provision of the content is inappropriate information provision for the user. A display process that displays multiple choices, including
An acquisition step of acquiring information regarding the user's selection in response to the user's operation on the plurality of options.
Including
The display step is
A display method characterized by hiding the content when the related content having a predetermined relationship with the content becomes displayable after the content becomes displayable. A plurality of options for executing a predetermined process regarding the content and the display of the content and the related content of the content according to the user's selection, which is an evaluation of the user's content and provides the content. A plurality of options including a first option indicating that the provision of information is appropriate for the user, and a second option indicating that the provision of the content is inappropriate information provision for the user. Display section that displays
An acquisition unit that acquires information regarding the user's selection in response to the user's operation on the plurality of options.
With
The display unit
A terminal device characterized in that, when a related content having a predetermined relationship with the content becomes displayable after the content becomes displayable, the content is hidden. It is a display method executed by the terminal device.
Regardless of the operation of the terminal device by the user who uses the terminal device, the content which is the push notification displayed on the terminal device and the predetermined processing related to the content according to the selection of the user who uses the terminal device are performed. A plurality of options to be executed, an evaluation of the user's content, a first option indicating an evaluation that the provision of the content is appropriate information provision for the user, and the provision of the content are the user. A display process that displays a plurality of options, including a second option that indicates that the information is provided inappropriately for the user.
An acquisition step of acquiring information regarding the user's selection in response to the user's operation on the plurality of options.
Including
The display step is
A display method characterized by hiding the content when the related content having a predetermined relationship with the content becomes displayable after the content becomes displayable. It ’s a terminal device,
A content that is a push notification displayed on the terminal device and a plurality of options for executing a predetermined process related to the content according to the user's selection, regardless of the operation of the terminal device by the user who uses the terminal device. The first option, which is an evaluation of the user's content and indicates that the provision of the content is appropriate information provision for the user, and the provision of the content is inappropriate information provision for the user. A display unit for displaying a plurality of options including a second option indicating an evaluation of
An acquisition unit that acquires information regarding the user's selection in response to the user's operation on the plurality of options.
With
The display unit
A terminal device characterized in that, when a related content having a predetermined relationship with the content becomes displayable after the content becomes displayable, the content is hidden.

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