JP6896466B2 - Display program, display method, terminal device, generator, generator, and generator - Google Patents

Description

The present invention relates to a display program, a display method, a terminal device, a generation device, a generation method, and a generation program.

Conventionally, a technique for providing content such as an advertisement to a user by using various information has been provided. For example, a technique for providing an advertisement based on sensor information received from a sensor arranged in a monitored environment is provided.

Japanese Patent Application Laid-Open No. 2015-510712

However, in the above-mentioned prior art, it may be difficult to display information in an appropriate manner according to the user. For example, when content is provided based on sensor information received from a sensor, content based on sensor information that the user does not recognize may be provided. In this case, the information is displayed in an appropriate manner for the user. It may not be.

The present application has been made in view of the above, and provides a display program, a display method, a terminal device, a generation device, a generation method, and a generation program that enable information to be displayed in an appropriate manner according to a user. With the goal.

The display program according to the present application is characterized in that a computer executes a display procedure for displaying related information related to the user together with contents corresponding to the context of the user who uses the terminal device.

According to one aspect of the embodiment, there is an effect that information can be displayed in an appropriate manner according to the user.

FIG. 1 is a diagram showing an example of display processing according to the embodiment. FIG. 2 is a diagram showing a configuration example of a display system according to an embodiment. FIG. 3 is a diagram showing a configuration example of the terminal device according to the embodiment. FIG. 4 is a diagram showing an example of the content information storage unit according to the embodiment. FIG. 5 is a diagram showing an example of a user attribute information storage unit according to the embodiment. FIG. 6 is a diagram showing an example of the behavior information storage unit according to the embodiment. FIG. 7 is a flowchart showing an example of the display process according to the embodiment. FIG. 8 is a diagram showing a configuration example of a generator according to a modified example. FIG. 9 is a diagram showing an example of a content information storage unit according to a modified example. FIG. 10 is a diagram showing an example of a user attribute information storage unit according to a modified example. FIG. 11 is a diagram showing an example of the behavior information storage unit according to the modified example. FIG. 12 is a flowchart showing an example of the generation process according to the modified example. FIG. 13 is a sequence diagram showing an example of display processing according to a modified example. FIG. 14 is a hardware configuration diagram showing an example of a computer that realizes the functions of the terminal device and the generator device.

Hereinafter, a display program, a display method, a terminal device, a generation device, a generation method, and a mode for implementing the generation program (hereinafter, referred to as “the embodiment”) according to the present application will be described in detail with reference to the drawings. .. It should be noted that this embodiment does not limit the display program, display method, terminal device, generation device, generation method, and generation program according to the present application. Further, in each of the following embodiments, the same parts are designated by the same reference numerals, and duplicate description is omitted.

(Embodiment)
[1. Display processing]
First, an example of the display process according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram showing an example of display processing according to the embodiment. In the example of FIG. 1, a case where the related information indicating the relationship between the content and the user is displayed on the terminal device 10 together with the content and a case where the reference information of the content is displayed on the terminal device 10 together with the content are shown. .. It should be noted that the related information referred to here may include various information as long as it is information related to the user. For example, the related information may include various information such as recommended information for recommending the content to the user and reason information indicating the reason why the content is provided to the user. In the example of FIG. 1, the case where the related information is information indicating that the content is related to the attribute of the user is shown.

[Display system configuration]
Prior to the description of FIG. 1, the configuration of the display system 1 will be described with reference to FIG. As shown in FIG. 2, the display system 1 includes a terminal device 10 and a content providing device 50. The terminal device 10 and the content providing device 50 are connected to each other via a predetermined network N so as to be communicable by wire or wirelessly. FIG. 2 is a diagram showing a configuration example of a display system according to an embodiment. The display system 1 shown in FIG. 2 may include a plurality of terminal devices 10 and a plurality of content providing devices 50.

The terminal device 10 is an information processing device used by the user. For example, the terminal device 10 is a terminal device (computer) that displays a list of information regarding a data processing status in a predetermined system for each predetermined time unit. The terminal device 10 is realized by, for example, a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), or the like.

In the following, the terminal device 10 may be referred to as a user. That is, the user can be read as the terminal device 10. In the example of FIG. 1, the case where the terminal device 10 is a smartphone used by the user U1 is shown. The terminal device 10 accepts various operations by the user.

In this way, the user identified by the user ID "U1" may be referred to as "user U1". That is, when "user U * (* is an arbitrary numerical value)" is described, it means that the user is a user identified by the user ID "U *". For example, when "user U2" is described, the user is a user identified by the user ID "U2".

Further, the terminal device 10 may have a function of a GPS (Global Positioning System) sensor or the like, and may be able to detect and acquire the position of the user. Further, the terminal device 10 may have various functions such as a temperature sensor and a barometric pressure sensor, and may be able to detect and acquire environmental information such as temperature and barometric pressure in which the user is placed. Further, the terminal device 10 may have various functions such as a heart rate sensor and may be able to detect and acquire the biometric information of the user. For example, a user who uses the terminal device 10 may be able to acquire the user's own context information by the terminal device 10 by wearing a wearable device capable of communicating with the terminal device 10. For example, a user who uses the terminal device 10 wears a wristband-type wearable device capable of communicating with the terminal device 10, and the terminal device 10 acquires information on the user's own heartbeat (pulse) by the terminal device 10. It may be possible.

In addition, the terminal device 10 displays the content provided by the external device. For example, the terminal device 10 displays the content and related information indicating the relationship between the content and the user.

In addition, the terminal device 10 collects the context information of the user. For example, the terminal device 10 collects various demographic attribute information such as the user's age and gender, psychographic attribute information such as the user's interest and lifestyle, and user behavior information as user context information. Further, when the content providing device 50 determines whether or not to provide the related information, the terminal device 10 transmits the collected user context information to the content providing device 50.

The user's context information (hereinafter, also simply referred to as “context information”) referred to here is information indicating the user's context, for example. For example, the context means the situation of the user U1 and the terminal device 10 and the situation of the user U1 estimated based on the environment (background) of the user U1 and the terminal device 10. In addition, the context includes the content of the content provided to the user, the content of the content that the user has reacted to, the attributes of the user, the current position of the user, the current time, the physical environment in which the user is placed, and the social environment in which the user is placed. , The user's motor state, and various information such as the estimated user's emotions. Further, the context may be the psychological state of the user U1 estimated based on the situation of the user U1 or the terminal device 10 or the environment (background) of the user U1 or the terminal device 10.

The content providing device 50 is an information processing device that provides content to a user who uses the terminal device 10. For example, the content providing device 50 provides various contents such as news articles and advertisements to the user who uses the terminal device 10. For example, the content providing device 50 provides the terminal device 10 with various information regarding the content.

Hereinafter, an example of display processing will be described with reference to FIG. In FIG. 1, the terminal device 10 will be described as a terminal device 10-1 and a terminal device 10-2 according to a change in the display content of the terminal device 10. The terminal device 10-1 and the terminal device 10-2 are the same terminal device 10. Further, in the following, when the terminal device 10-1 and the terminal device 10-2 will be described without particular distinction, they will be referred to as the terminal device 10.

First, a case where related information is displayed on the terminal device 10 will be described. The content providing device 50 provides the content to the terminal device 10 used by the user U1 (step S11). In the example of FIG. 1, the content providing device 50 provides the content CT 11 to the terminal device 10-1. As a result, the terminal device 10-1 acquires the content CT 11 from the content providing device 50. As described above, when "content CT * (* is an arbitrary numerical value)" is described, it indicates that the content is the content identified by the content ID "CT *". For example, when "content CT12" is described, the content is the content identified by the content ID "CT12". The content acquired by the terminal device 10 may include various information such as information on the category, information on the target user, and reference information as shown in the content information storage unit 141.

Then, the terminal device 10-1 displays the acquired content CT11 (step S12). For example, the terminal device 10-1 displays the acquired content CT11 at a predetermined timing. For example, the terminal device 10-1 displays the content CT11 at a timing when the user U1 is likely to browse the content CT11 based on the context information of the user U1 or the like. That is, the terminal device 10-1 displays the content CT11 as a push notification at a timing when the user U1 is likely to browse the content CT11.

The terminal device 10 may display the content acquired immediately after receiving the content from the content providing device 50. For example, when the content providing device 50 provides the content at a timing when the user is likely to browse the content CT11 based on the user's context information or the like, the terminal device 10 receives the content from the content providing device 50 and then provides the content. The acquired content may be displayed.

In the example of FIG. 1, the terminal device 10-1 displays two option CH11 and option CH12 together with the content CT11.

In the example of FIG. 1, the terminal device 10-1 displays the option CH11 described as “display” together with the content CT11. For example, when the option CH 11 is selected, the detailed information corresponding to the content CT 11 is displayed.

In the example of FIG. 1, the terminal device 10-1 displays the option CH12 described as “erase” together with the content CT11. For example, when the option CH12 is selected, the display of the push notification of the content CT11 is erased, and the content CT11 is hidden.

Here, the terminal device 10 determines whether or not to display the related information according to the relationship between the user who uses the terminal device 10 and the content. For example, the terminal device 10 determines whether the user has a predetermined relationship with the content based on the context information of the user who uses the terminal device 10 and the information about the content, and the user determines the predetermined relationship with the content. If so, decide to display relevant information.

In the example of FIG. 1, the terminal device 10 is associated with the content when the relationship between the information about the content CT11 stored in the content information storage unit 141 (see FIG. 4) and the attribute information of the user satisfies a predetermined condition. Decide to display the information.

The content information storage unit 141 shown in FIG. 4 stores information on items such as "content ID", "content", "category", "target user", and "reference information". “Category” indicates classification information based on the content. Further, the "target user" indicates a user who is highly relevant to the content. Further, "reference information" indicates reference information regarding the content.

For example, the content CT11 is the content of the category "IT", and indicates that the target user is a user in his thirties. That is, the content CT11 is a content having a strong relationship with a user in his thirties who is interested in IT (Information Technology).

Then, in the example of FIG. 1, the terminal device 10 uses the context information of the user U1 stored in the user attribute information storage unit 142 (see FIG. 5) and the action information storage unit 143 (see FIG. 6), and the user U1 Determines whether or not has a strong relationship with the content CT11.

Since the age of the user U1 shown in the user attribute information storage unit 142 in FIG. 5 is "30's" and is interested in "IT", it matches the category of the content CT11 and the target user. It is determined that the user has a strong relationship with the content CT11 (hereinafter, also referred to as “target user”).

Therefore, in the example of FIG. 1, the terminal device 10-1 displays the related information RS11 together with the content CT11. As shown in FIG. 1, the terminal device 10-1 displays the content CT11 in which the title "Is smartphone SPX finger vein authentication adopted?" Is arranged in the area AR11. In addition, the terminal device 10-1 displays the content CT11 in which the related information RS11 that "this news is read most by IT-related people in their thirties" is arranged in the area AR12.

Here, the related information RS11 is information indicating what kind of relationship the content CT11 has with the user U1. Specifically, the related information RS11 is information including specific information RC11 indicating that the user U1 "a person related to IT in his thirties" is the content particularly targeted for the user group included in the set. Therefore, the user U1 who visually recognizes the related information RS11 can recognize that the content CT11 is the content suitable for the user group to which the content CT11 belongs. Therefore, the user U1 is more likely to select the option CH11 and display the detailed information of the content CT11 on the terminal device 10-1 for viewing. For example, the terminal device 10 may generate the related information RS11 and the specific information RC11 from the content category stored in the content information storage unit 141 (see FIG. 4) and the information about the target user associated with the content. Further, for example, the terminal device 10 may generate the related information RS11 and the specific information RC11 from the user attribute information stored in the user attribute information storage unit 142 (see FIG. 5).

Related information RS11 is not limited to the above and may include various information. For example, the related information RS11 refers to the content tagged with the category “IT” among the users tagged with the interest “IT” or the occupation related to IT (hereinafter, also referred to as “IT-related user”). , May include information indicating the percentage of users who have viewed the content. For example, when the content CT11 is viewed by 70% of IT-related users, the related information RS11 may include information such as "70% of IT-related users are reading".

For example, the information indicating the ratio as described above may be generated by an external device such as the content providing device 50, or the information used for displaying the information indicating the ratio may be acquired from the external device such as the content providing device 50. The device 10 may be generated. For example, the terminal device 10 provides content such as the number of IT-related users for whom the content CT 11 has been provided, the number of IT-related users who have performed a predetermined operation such as selecting the content CT 11 displayed on the terminal device 10. It may be acquired from an external device such as the device 50.

Next, a case where the related information is not displayed on the terminal device 10 will be described. In the example of FIG. 1, when the related information is not displayed on the terminal device 10, the case where the reference information of the content is displayed will be described. The content providing device 50 provides the content to the terminal device 10 used by the user U1 (step S13). In the example of FIG. 1, the content providing device 50 provides the content CT 21 to the terminal device 10-2. As a result, the terminal device 10-2 acquires the content CT 21 from the content providing device 50.

Then, the terminal device 10-2 displays the acquired content CT21 (step S14). For example, the terminal device 10-2 displays the acquired content CT21 at a predetermined timing. For example, the terminal device 10-2 displays the content CT21 at a timing when the user U1 is likely to browse the content CT21 based on the context information of the user U1 or the like. That is, the terminal device 10-2 displays the content CT 21 as a push notification at a timing when the user U1 is likely to browse the content CT 21.

The terminal device 10 may display the content acquired immediately after receiving the content from the content providing device 50. For example, when the content providing device 50 provides the content at a timing when the user is likely to browse the content CT21 based on the user's context information or the like, the terminal device 10 receives the content from the content providing device 50 and then provides the content. The acquired content may be displayed.

In the example of FIG. 1, the terminal device 10-2 displays two option CH21 and option CH22 together with the content CT21.

In the example of FIG. 1, the terminal device 10-2 displays the option CH21 described as “display” together with the content CT 21. For example, when the option CH21 is selected, the detailed information corresponding to the content CT21 is displayed.

In the example of FIG. 1, the terminal device 10-2 displays the option CH22 described as “erase” together with the content CT21. For example, when the option CH 22 is selected, the display of the push notification of the content CT 21 is deleted, and the content CT 21 is hidden.

Then, the terminal device 10 determines whether or not to display the related information according to the relationship between the user who uses the terminal device 10 and the content. For example, the terminal device 10 determines whether the user has a predetermined relationship with the content based on the context information of the user who uses the terminal device 10 and the information about the content, and the user determines the predetermined relationship with the content. If so, decide to display relevant information.

In the example of FIG. 1, the terminal device 10 is associated with the content when the relationship between the information about the content CT21 stored in the content information storage unit 141 (see FIG. 4) and the attribute information of the user satisfies a predetermined condition. Decide to display the information.

As shown in FIG. 4, the content CT21 is the content of the category “economy”, and indicates that the target user is a male user in his / her 40s. That is, the content CT21 is content that has a strong relationship with users in their 40s who are interested in the economy. Further, the reference information of the content CT21 indicates that the content is CT2. For example, the content CT2 is reference information for grasping the content of the content CT21 in more detail. For example, the content CT2 is reference information including information about the content of the content CT21 provided before the content CT21. For example, the content CT2 may be news provided the day before the content CT21 is provided.

Then, in the example of FIG. 1, the terminal device 10 uses the context information of the user U1 stored in the user attribute information storage unit 142 (see FIG. 5) and the action information storage unit 143 (see FIG. 6), and the user U1 Determines whether or not has a strong relationship with the content CT21.

Since the age of the user U1 shown in the user attribute information storage unit 142 in FIG. 5 is "30's" and is interested in "IT", the terminal device 10 does not match the category of the content CT21 or the target user. It is determined that the user is not the target user of the content CT21.

Therefore, in the example of FIG. 1, the terminal device 10-2 displays the reference information RS21 together with the content CT21. As shown in FIG. 1, the terminal device 10-2 displays the content CT21 in which the title "Country X withdraws the notice of abolition of the YYY Convention" is arranged in the area AR21. Further, the terminal device 10-2 displays the content CT21 in which the reference information RS21 "This is a follow-up report of yesterday's news that the world is paying attention to" is arranged in the area AR22.

Here, the reference information RS21 is information indicating what kind of value the content CT21 generally has. Specifically, the reference information RS21 is information including general information RC21 indicating that the content is related to the content previously published as news called "yesterday's news". Therefore, the user U1 who has visually recognized the reference information RS21 can recognize that the content CT21 is the content related to yesterday's news. Therefore, the user U1 is more likely to select the option CH21 and display the detailed information of the content CT21 on the terminal device 10-2 for viewing. For example, the terminal device 10 may generate the reference information RS21 and the general information RC21 from the information related to the reference information associated with the content stored in the content information storage unit 141 (see FIG. 4). For example, the terminal device 10 may generate the reference information RS21 and the general information RC21 from the date and time when the reference information associated with the content is provided and the degree of attention of the reference information (for example, the number of times of provision and the number of views). ..

As described above, the terminal device 10 displays the related information related to the user together with the content corresponding to the context of the user. Further, the terminal device 10 displays the reference information related to the context of the content together with the content that does not correspond to the context of the user, and does not change according to the user, and does not display the related information. In this way, the terminal device 10 can display the information in an appropriate manner according to the user by displaying the related information separately according to whether or not the content corresponds to the context of the user.

For example, the terminal device 10 indicates that when the content corresponds to the context of the user, that is, when the user is the target user of the content, the content related to the user is displayed by displaying the related information. Can be grasped. As a result, the terminal device 10 can display the content in a manner that makes the user interested in the content and increases the possibility of selecting the option CH11 or the like, and further directs the user's attention to the information about the content. Can be done.

On the other hand, when the content does not correspond to the context of the user, that is, when the user is not the target user of the content, the terminal device 10 displays the reference information so that the user has no relevance to the content. You can understand why the content was displayed. As a result, the terminal device 10 can display the content in a manner that makes the user interested in the content and increases the possibility of selecting the option CH11 or the like, and can further direct the user's attention to the information about the content. it can. The terminal device 10 does not have to display the reference information when the context of the user satisfies a predetermined condition. For example, the terminal device 10 has a category in which the difference between the open rate (user content selection rate) when the context (reference information) is notified and the open rate when the context is not notified is equal to or greater than a predetermined threshold value. Reference information may be displayed for the content. Further, for example, the terminal device 10 does not display reference information for the content of the category in which the difference between the open rate when the context is notified and the open rate when the context is not notified is less than a predetermined threshold value. May be good. For example, in the terminal device 10, the probability that the user's favorable evaluation such as the option CH11 when the reference information is displayed to the user is acquired, and the negative of the user such as the option CH12 when the reference information is displayed to the user. Reference information may be displayed when the difference from the probability that a good evaluation is obtained is equal to or greater than a predetermined threshold value. For example, in the terminal device 10, the probability that the user's favorable evaluation such as the option CH11 when the reference information is displayed to the user is acquired, and the negative of the user such as the option CH12 when the reference information is displayed to the user. If the difference from the probability that a good evaluation is obtained is less than a predetermined threshold value, the reference information may not be displayed. As a result, for example, when it is better for the terminal device 10 to display the reference information, the reference information such as "follow-up report of news that the world is paying attention to" is displayed, and when it is better not to display the reference information, the reference information is not displayed. , The number of contents to be displayed may be increased without displaying the reference information. For example, the terminal device 10 displays one content including the reference information when it is better to display the reference information, and does not display the reference information when it is better not to display the reference information, and a plurality of (for example, for example). (2, 5, etc.) contents may be displayed. Further, for example, the terminal device 10 may change the display mode of the reference information according to its usefulness by reducing the font size of the reference information instead of displaying the reference information.

[1-1. Related information〕
In the above example, as the context of the user, the case where the content corresponding to the user's attribute and the user's interest, that is, the user's hobby (interest and interest), and the related information corresponding to the user's attribute and interest are displayed. As shown, the context is not limited to attributes and hobbies, but may be various information. Along with the content corresponding to the user's behavior pattern and the user's location, related information corresponding to the user's behavior pattern and the location may be displayed.

The terminal device 10 may display content similar to the user that the user is interested in. For example, the terminal device 10 may display content that the user has an attribute similar to that of the user. For example, the terminal device 10 may display contents that the user has a hobby (interest) similar to the user's hobby (interest). For example, the terminal device 10 may display content that the user is interested in with an action pattern similar to that of the user.

For example, the target user may be determined according to the distribution of users who have selected the content. For example, when the ratio of users in their thirties is the highest among the users who browse the content CT11, the user in their thirties may be the target user. For example, when the ratio of male users is high among the users who browse the content CT21, male users may be the target users.

It should be noted that the determination of the target user may be made based on the tendency in the classification without relying on the comparison with other classifications. For example, if a user in one category (financial occupation in his twenties) is likely to browse a specific content in the content group, the user in the one category may be the target user of the specific content. .. That is, even if the percentage of users in the one category is low among the users who have viewed the specific content, there is a possibility that the users in the one category will view the specific content more than the other contents. If is high, the user of the one category may be the target user of the specific content.

Further, when one user is interested in a user of a specific classification (referred to as "interested user"), the terminal device 10 used by the one user displays the content that the interested user is interested in. May be good. Further, in this case, the terminal device 10 may display the content and related information indicating that the user who is interested in the content is interested in the content. For example, when one user is a user who is concerned about what a young user (such as a 20's) is interested in, the terminal device 10 used by the one user is a young user. You may display the content you are interested in. Then, the terminal device 10 used by one user may display the content that the young user is interested in and the related information indicating that the content is interested in the young user. ..

[1-2. Reference information]
In the above-mentioned example, when the user is not the target user, the terminal device 10 displays the reference information instead of the related information. However, when the user is not the target user, the terminal device 10 does not display the related information. It may be displayed. For example, when the user is not the target user, the terminal device 10 may hide the related information and not display the reference information.

Further, the terminal device 10 may display the reference information so that the user can select it. In the example of FIG. 1, the terminal device 10 may display the reference information RS21 so as to be selectable by the user. For example, the terminal device 10 may display the link destination of the reference information RS21 when the reference information RS21 is selected by the user. For example, the terminal device 10 may display a page displaying the details of the reference information RS21 when the reference information RS21 is selected by the user. The information displayed when the reference information is selected by the user may be displayed by page transition or pop-up display, or may be appropriately used by various conventional techniques such as 3D touch.

[1-3. System configuration〕
In the example of FIG. 1, the case where the determination of whether to display the related information by the display program or the like in the terminal device 10 is performed on the terminal device 10 side is shown, but the determination of whether to display the related information is performed. It may be done on the content provider side. For example, the content providing device 50 may decide whether to display the related information and provide the content based on the determined content to the terminal device 10. This point will be described with reference to FIG.

[2. Terminal device configuration]
Next, the configuration of the terminal device 10 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram showing a configuration example of the terminal device according to the embodiment. As shown in FIG. 3, the terminal device 10 includes a communication unit 11, an input unit 12, an output unit 13, a storage unit 14, and a control unit 15.

(Communication unit 11)
The communication unit 11 is realized by, for example, a communication circuit or the like. Then, the communication unit 11 is connected to a predetermined communication network (not shown) by wire or wirelessly, and transmits / receives information to / from an external information processing device. For example, the communication unit 11 is connected to a predetermined network N (see FIG. 2) by wire or wirelessly, and transmits / receives information to / from the content providing device 50.

(Input unit 12)
Various operations are input from the user to the input unit 12. For example, the input unit 12 may receive various operations from the user via the display surface (for example, the output unit 13) by the touch panel function. Further, the input unit 12 may accept various operations from the buttons provided on the terminal device 10 and the keyboard and mouse connected to the terminal device 10.

(Output unit 13)
The output unit 13 is a display screen of a tablet terminal or the like realized by, for example, a liquid crystal display or an organic EL (Electro-Luminescence) display, and is a terminal device for displaying various information.

(Memory unit 14)
The storage unit 14 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. The storage unit 14 stores, for example, information about an application installed in the terminal device 10, such as a program. Further, as shown in FIG. 3, the storage unit 14 according to the embodiment includes a content information storage unit 141, a user attribute information storage unit 142, and an action information storage unit 143.

(Content information storage unit 141)
The content information storage unit 141 according to the embodiment stores various information related to the content. FIG. 4 is a diagram showing an example of the content information storage unit according to the embodiment. The content information storage unit 141 shown in FIG. 4 has items such as "content ID", "content", "category", "target user", and "reference information".

The "content ID" indicates identification information for identifying the content. "Content" indicates content acquired from a provider such as a so-called content provider. In FIG. 4, an example in which conceptual information such as "A content" is stored in "content" is shown, but in reality, a file showing character information, a combination of character information and an image, or a storage location thereof. The path name etc. are stored. In addition, "category" indicates classification information based on the content.

Further, the "target user" indicates a user who is highly relevant to the content. For example, "target user" indicates a user attribute that is highly relevant to the content. For example, "target user" indicates a user attribute that is likely to be interested in the content. Further, "reference information" indicates reference information including contents related to the content. For example, the "reference information" may be detailed information such as the background in which the news corresponding to the content is reported and the keywords included in the content.

In the example of FIG. 4, the A content (content CT11) identified by the content ID “CT11” indicates that the content is in the category “IT”. As shown in FIG. 1, the content CT11 is a content having the content of "whether smartphone SPX finger vein authentication is adopted", and is a content related to the category "IT", that is, information technology. Further, the content CT 11 indicates that the target user is a user in his thirties. For example, the content CT11 indicates that the news is likely to be of interest to users in their thirties. Further, the content CT11 indicates that the reference information is the content CT5.

The content information storage unit 141 is not limited to the above, and various information may be stored depending on the purpose. For example, the content information storage unit 141 may store information regarding the date and time when the content was acquired and the date and time when the content was created. The content information storage unit 141 may store information regarding the evaluation value of each provider. Further, the content information storage unit 141 may store identification information for identifying the provider of the content.

(User attribute information storage unit 142)
The user attribute information storage unit 142 according to the embodiment stores various information about the user. For example, the user attribute information storage unit 142 stores various information related to the user attribute. FIG. 5 is a diagram showing an example of a user attribute information storage unit according to the embodiment. The user attribute information storage unit 142 shown in FIG. 5 includes items such as "user ID", "age", "gender", "place of residence", "occupation", and "interest".

The "user ID" indicates identification information for identifying a user. For example, the user identified by the user ID "U1" corresponds to the user U1 shown in the example of FIG. Further, "age" indicates the age of the user identified by the user ID. The "age" may be a specific age of the user identified by the user ID, such as 35 years old. Further, "gender" indicates the gender of the user identified by the user ID.

Further, the "residential place" indicates the area where the user resides, which is identified by the user ID. The "residential place" may be a specific address of the user identified by the user ID. Further, "occupation" indicates the occupation of the user identified by the user ID. "Interest" indicates an object of interest to the user identified by the user ID. A plurality of "interests" may be registered.

For example, in the example shown in FIG. 5, the age of the user (user U1) identified by the user ID "U1" is "30's", the gender is "male", and the place of residence is "A area". Indicates that. Further, for example, in the example shown in FIG. 5, the user U1 indicates that the occupation is "system engineer" and the object of interest is "IT".

The user attribute information storage unit 142 is not limited to the above, and may store various information depending on the purpose. For example, the user attribute information storage unit 142 may store other demographic attribute information and psychographic attribute information in addition to age and gender. For example, the user attribute information storage unit 142 may store various user context information such as name, work location, family structure, income, and lifestyle.

(Behavior information storage unit 143)
The behavior information storage unit 143 according to the embodiment stores various information related to the behavior. FIG. 6 is a diagram showing an example of the behavior information storage unit according to the embodiment. For example, the action information storage unit 143 stores information about actions taken by the user in the past. The action information storage unit 143 shown in FIG. 6 includes items such as "user ID" and "behavior information".

The "user ID" indicates identification information for identifying a user. For example, the user identified by the user ID "U1" corresponds to the user U1 shown in the example of FIG. In addition, the "behavior information" indicates information on the behavior of the corresponding user, and includes items such as "behavior ID", "date and time", and "content".

The "action ID" indicates identification information for identifying each action. "Date and time" indicates the date and time when the corresponding action was performed. In the example of FIG. 6, the information stored in the "date and time" is illustrated by a code such as "DA1-1", but the "date and time" is "March 1, 2017 22:34:13". It is assumed that the specific date and time such as, etc. are stored. "Content" indicates the type of action of the corresponding user, the content targeted in the action, and the like.

For example, in the example shown in FIG. 6, the user (user U1) identified by the user ID “U1” is an action identified by the action ID “AC1-1” or an action identified by the action ID “AC1-2”. Indicates that Further, for example, in the example shown in FIG. 6, the action identified by the action ID "AC1-1" is performed at the date and time "DA1-1", and the content thereof indicates that the browsing of the IT news site A is performed. Further, for example, in the example shown in FIG. 6, the action identified by the action ID "AC1-2" is performed on the date and time "DA1-2", and the content is a search using the query "authentication technology". Is shown.

The behavior information storage unit 143 is not limited to the above, and may store various information depending on the purpose. For example, the action information storage unit 143 may store information about a predetermined period as long as the action is continuously performed for a predetermined period.

(Control unit 15)
The control unit 15 is a controller, and for example, various programs stored in a storage device such as a storage unit 14 inside the terminal device 10 by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like can be stored. It is realized by executing the RAM as a work area. For example, these various programs include programs of applications that perform display processing. Further, the control unit 15 is a controller, and is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 3, the control unit 15 includes an acquisition unit 151, a determination unit 152, a display unit 153, and a transmission unit 154, and realizes or executes a function or operation of display processing described below. .. The internal configuration of the control unit 15 is not limited to the configuration shown in FIG. 3, and may be any other configuration as long as it performs display processing described later. Further, the connection relationship of each processing unit included in the control unit 15 is not limited to the connection relationship shown in FIG. 3, and may be another connection relationship.

(Acquisition unit 151)
The acquisition unit 151 acquires various types of information. For example, the acquisition unit 151 acquires various information from the content information storage unit 141, the user attribute information storage unit 142, the action information storage unit 143, and the like. Further, the acquisition unit 151 may acquire various information from an external information processing device. For example, the acquisition unit 151 acquires various information from the content providing device 50.

In the example of FIG. 1, the acquisition unit 151 acquires the content CT 11 from the content providing device 50. Further, in the example of FIG. 1, the acquisition unit 151 acquires the content CT 21 from the content providing device 50.

(Decision part 152)
The determination unit 152 determines various information. For example, the determination unit 152 determines various information based on various information stored in the content information storage unit 141, the user attribute information storage unit 142, the action information storage unit 143, and the like. Further, the determination unit 152 determines various information based on various information acquired from the external information processing device. For example, the determination unit 152 determines various information based on various information acquired from the content providing device 50.

In the example of FIG. 1, the determination unit 152 determines whether or not to display the related information according to the relationship between the user who uses the terminal device 10 and the content. For example, the determination unit 152 determines whether the user has a predetermined relationship with the content based on the context information of the user who uses the terminal device 10 and the information about the content, and the user determines the predetermined relationship with the content. If so, decide to display relevant information. For example, when the determination unit 152 displays the related information together with the content when the relationship between the information about the content CT11 stored in the content information storage unit 141 (see FIG. 4) and the attribute information of the user satisfies a predetermined condition. decide.

In the example of FIG. 1, the determination unit 152 uses the context information of the user U1 stored in the user attribute information storage unit 142 (see FIG. 5) and the action information storage unit 143 (see FIG. 6), and the user U1 uses the content. It is determined whether or not the relationship with CT11 is strong. For example, the determination unit 152 matches the category of the content CT11 and the target user because the age of the user U1 shown in the user attribute information storage unit 142 in FIG. 5 is "30's" and is interested in "IT". Therefore, it is determined that the user has a strong relationship with the content CT11. For example, the determination unit 152 determines that the related information is displayed together with the content when it is determined that the user is the target user of the content CT11.

For example, the determination unit 152 determines whether or not to display the related information according to the relationship between the user who uses the terminal device 10 and the content. For example, the determination unit 152 determines whether the user has a predetermined relationship with the content based on the context information of the user who uses the terminal device 10 and the information about the content, and the user determines the predetermined relationship with the content. If so, decide to display relevant information. For example, the determination unit 152 may generate related information and reference information by appropriately using various information as in the generation unit 133 of the generation device 100 described later.

In the example of FIG. 1, the determination unit 152 is associated with the content when the relationship between the information about the content CT21 stored in the content information storage unit 141 (see FIG. 4) and the attribute information of the user satisfies a predetermined condition. Decide to display the information. For example, the determination unit 152 uses the context information of the user U1 stored in the user attribute information storage unit 142 (see FIG. 5) and the action information storage unit 143 (see FIG. 6), and the user U1 has a relationship with the content CT21. Determine if the sex is strong.

For example, the determination unit 152 does not match the category of the content CT21 or the target user because the age of the user U1 shown in the user attribute information storage unit 142 in FIG. 5 is "30's" and is interested in "IT". Therefore, it is determined that the user is not the target user of the content CT21. For example, the determination unit 152 determines that the related information is not displayed together with the content when it is determined that the user is not the target user of the content CT21. For example, the determination unit 152 determines that the reference information is displayed together with the content when it is determined that the user is not the target user of the content CT21.

(Display unit 153)
The display unit 153 displays various information. For example, the display unit 153 displays various information via the output unit 13. For example, the display unit 153 displays various information stored in the storage unit 14 such as the content information storage unit 141. For example, the display unit 153 displays various information determined by the determination unit 152.

For example, the display unit 153 displays related information related to the user together with the content corresponding to the context of the user who uses the terminal device 10. For example, display unit 153 displays relevant information about the user's context. For example, the display unit 153 displays the content corresponding to the context of the user who uses the terminal device 10, and the related information regarding the context of the user, which indicates the relationship between the content and the user. For example, the display unit 153 displays related information regarding the user's attribute information together with the content corresponding to the context including the user's attribute information. For example, the display unit 153 displays related information together with contents that the user has an attribute similar to that of the user. For example, the display unit 153 displays related information about the user's hobby together with the content corresponding to the context including the user's hobby. For example, the display unit 153 displays related information together with contents that the user has a hobby similar to the user's hobby.

For example, the display unit 153 displays related information about the user's behavior pattern together with the content corresponding to the context including the user's behavior pattern. For example, the display unit 153 displays related information together with the content that the user has an interest in the behavior pattern similar to the user's behavior pattern.

For example, the display unit 153 does not display related information when displaying content that does not correspond to the context of the user. For example, when the display unit 153 displays content that does not correspond to the context of the user, the display unit 153 displays the reference information related to the context of the content together with the content and does not change according to the user, and displays the related information. do not. For example, the display unit 153 displays the content as a push notification output by the terminal device 10 regardless of the operation of the terminal device 10 by the user.

In the example of FIG. 1, the display unit 153 displays the content CT 11 acquired by the acquisition unit 151. For example, the display unit 153 displays the content CT11 acquired by the acquisition unit 151 at a predetermined timing. For example, the display unit 153 displays the content CT11 at a timing when the user U1 is likely to browse the content CT11 based on the context information of the user U1 or the like. For example, the display unit 153 displays the content CT11 as a push notification at a timing when the user U1 is likely to browse the content CT11.

In the example of FIG. 1, the display unit 153 displays two option CH11 and option CH12 together with the content CT11. For example, the display unit 153 displays the related information RS11 together with the content CT11. In the example of FIG. 1, the display unit 153 displays the content CT11 in which the title "Is smartphone SPX finger vein authentication adopted?" Is arranged in the area AR11. For example, the display unit 153 displays the content CT11 in which the related information RS11 that "this news is read most by IT-related people in their thirties" is arranged in the area AR12.

In the example of FIG. 1, the display unit 153 displays the content CT21 acquired by the acquisition unit 151. For example, the display unit 153 displays the content CT 21 acquired by the acquisition unit 151 at a predetermined timing. For example, the display unit 153 displays the content CT21 at a timing when the user U1 is likely to browse the content CT21 based on the context information of the user U1 or the like. For example, the display unit 153 displays the content CT 21 as a push notification at a timing when the user U1 is likely to browse the content CT 21.

In the example of FIG. 1, the display unit 153 displays two option CH21 and option CH22 together with the content CT21. For example, the display unit 153 displays the reference information RS21 together with the content CT21. In the example of FIG. 1, the display unit 153 displays the content CT21 in which the title "Country X withdraws the notice of abolition of the YYY Convention" is arranged in the area AR21. For example, the display unit 153 displays the content CT21 in which the reference information RS21 "This is a follow-up report of yesterday's news that the world is paying attention to" is arranged in the area AR22.

(Transmission unit 154)
The transmission unit 154 transmits various information. For example, the transmission unit 154 transmits various information to the content providing device 50. For example, the transmission unit 154 transmits a request for various information regarding the content display application to the content providing device 50. Further, the transmission unit 154 transmits the user's context information and the like to the content providing device 50. In addition, the transmission unit 154 transmits the user's behavior information and the like to the content providing device 50. For example, the transmission unit 154 may transmit various information to an external information processing device according to the user operation input by the input unit 12.

When the above-mentioned processing such as display processing by the control unit 15 is performed by a predetermined application, each unit of the control unit 15 may be realized by, for example, a predetermined application. For example, processing such as display processing and display processing by the control unit 15 may be realized by control information including Javascript (registered trademark) and the like. Further, when the above-mentioned display processing, display processing, or the like is performed by a dedicated application, the control unit 15 has, for example, an application control unit that controls a predetermined application (for example, the content display application of FIG. 1) or the dedicated application. You may.

[3. Display processing flow]
Next, the procedure of the display processing by the terminal device 10 according to the embodiment will be described with reference to FIG. 7. FIG. 7 is a flowchart showing an example of the display process according to the embodiment.

As shown in FIG. 7, the terminal device 10 acquires the content (step S101). In the example of FIG. 1, the terminal device 10-1 acquires the content CT 11 from the content providing device 50. Further, in the example of FIG. 1, the terminal device 10-2 acquires the content CT 21 from the content providing device 50.

Then, the terminal device 10 determines whether or not the user is the target user of the content (step S102). For example, the terminal device 10 determines whether or not the user has a predetermined relationship with the content based on the context information of the user who uses the terminal device 10 and the information about the content.

Then, when the user is the target user of the content (step S102: Yes), the terminal device 10 displays the related information regarding the context of the user together with the content (step S103). In the example of FIG. 1, in the terminal device 10-1, the age of the user U1 is "30's" and he is interested in "IT", so that the user U1 matches the category of the content CT11 and the target user. It is determined that the user is the target user of CT11. Therefore, in the example of FIG. 1, the terminal device 10-1 displays the related information RS11 together with the content CT11.

Further, when the user is not the target user of the content (step S102: No), the terminal device 10 displays the reference information about the content together with the content (step S104). In the example of FIG. 1, the terminal device 10-1 is the target of the content CT21 because the age of the user U1 is "30's" and is interested in "IT" and therefore does not match the category of the content CT21 or the target user. Determined not to be a user. Therefore, in the example of FIG. 1, the terminal device 10-2 displays the reference information RS21 together with the content CT21.

[4. Modification example]
Further, in the above-described example, the case where the terminal device 10 determines whether or not to display the related information is shown, but the content provider may decide whether or not to display the related information. For example, the display system 1 in the modified example has a generation device 100 instead of the content providing device 50. Further, in this case, the content providing side generation device 100 may generate related information or reference information. Then, the terminal device 10 displays the content, related information, and reference information provided by the generation device 100. This point will be described with reference to FIGS. 8 to 13.

The generation device 100 shown in FIG. 8 is an information processing device that provides content to a user who uses the terminal device 10. For example, the generation device 100 provides various contents such as news articles and advertisements to the user who uses the terminal device 10. For example, the generation device 100 provides the terminal device 10 with various information regarding the contents.

For example, the generation device 100 acquires the context information of the user who uses the terminal device 10. For example, the generation device 100 generates, based on the acquired context information, the content corresponding to the user's context and the related information regarding the user's context, which indicates the relationship between the content and the user. Then, the generation device 100 provides the terminal device 10 with related information.

[5. Generator configuration]
Hereinafter, the configuration of the generation device 100 according to the modified example will be specifically described with reference to FIG. FIG. 8 is a diagram showing a configuration example of a generator according to a modified example. As shown in FIG. 8, the generation device 100 includes a communication unit 110, a storage unit 120, and a control unit 130. The generation device 100 has an input unit (for example, a keyboard, a mouse, etc.) that receives various operations from the administrator of the generation device 100, and a display unit (for example, a liquid crystal display, etc.) for displaying various information. You may.

(Communication unit 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 110 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the terminal device 10.

(Memory unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory element such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. As shown in FIG. 8, the storage unit 120 according to the modified example includes a content information storage unit 121, a user attribute information storage unit 122, and an action information storage unit 123.

(Content information storage unit 121)
The content information storage unit 121 according to the modified example stores various information related to the content. FIG. 9 is a diagram showing an example of a content information storage unit according to a modified example. The content information storage unit 121 shown in FIG. 9 has items such as "content ID", "content", "category", "target user", and "reference information".

The "content ID" indicates identification information for identifying the content. "Content" indicates content acquired from a provider such as a so-called content provider. In FIG. 9, an example in which conceptual information such as "A content" is stored in "content" is shown, but in reality, a file showing character information, a combination of character information and an image, or a storage location thereof. The path name etc. are stored. In addition, "category" indicates classification information based on the content.

Further, the "target user" indicates a user who is highly relevant to the content. For example, "target user" indicates a user attribute that is highly relevant to the content. For example, "target user" indicates a user attribute that is likely to be interested in the content. Further, "reference information" indicates reference information about the content included in the content. For example, the "reference information" may be detailed information such as the background in which the news corresponding to the content is reported and the keywords included in the content.

In the example of FIG. 9, the A content (content CT11) identified by the content ID “CT11” indicates that the content is in the category “IT”. As shown in FIG. 1, the content CT11 is a content having the content of "whether smartphone SPX finger vein authentication is adopted", and is a content related to the category "IT", that is, information technology. Further, the content CT 11 indicates that the target user is a user in his thirties. For example, the content CT11 indicates that the news is likely to be of interest to users in their thirties. Further, the content CT11 indicates that the reference information is the content CT5.

The content information storage unit 121 is not limited to the above, and various information may be stored depending on the purpose. For example, the content information storage unit 121 may store information regarding the date and time when the content was acquired and the date and time when the content was created. The content information storage unit 121 may store information regarding the evaluation value of each provider. Further, the content information storage unit 121 may store identification information for identifying the content provider.

(User attribute information storage unit 122)
The user attribute information storage unit 122 according to the modified example stores various information about the user. For example, the user attribute information storage unit 122 stores various information related to the user attribute. FIG. 10 is a diagram showing an example of a user attribute information storage unit according to a modified example. The user attribute information storage unit 122 shown in FIG. 10 includes items such as "user ID", "age", "gender", "place of residence", "occupation", and "interest".

The "user ID" indicates identification information for identifying a user. For example, the user identified by the user ID "U1" corresponds to the user U1 shown in the example of FIG. Further, "age" indicates the age of the user identified by the user ID. The "age" may be a specific age of the user identified by the user ID, such as 35 years old. Further, "gender" indicates the gender of the user identified by the user ID.

Further, the "residential place" indicates the area where the user resides, which is identified by the user ID. The "residential place" may be a specific address of the user identified by the user ID. Further, "occupation" indicates the occupation of the user identified by the user ID. "Interest" indicates an object of interest to the user identified by the user ID. A plurality of "interests" may be registered.

For example, in the example shown in FIG. 10, the age of the user (user U1) identified by the user ID "U1" is "30's", the gender is "male", and the place of residence is "A area". Indicates that. Further, for example, in the example shown in FIG. 10, the user U1 indicates that the occupation is "system engineer" and the object of interest is "IT".

The user attribute information storage unit 122 is not limited to the above, and may store various information depending on the purpose. For example, the user attribute information storage unit 122 may store other demographic attribute information and psychographic attribute information in addition to age and gender. For example, the user attribute information storage unit 122 may store various user context information such as name, work location, family structure, income, and lifestyle.

(Behavior information storage unit 123)
The behavior information storage unit 123 related to the modified example stores various information related to the behavior. FIG. 11 is a diagram showing an example of the behavior information storage unit according to the modified example. For example, the behavior information storage unit 123 stores information about actions performed by the user in the past. The action information storage unit 123 shown in FIG. 11 includes items such as "user ID" and "behavior information".

The "user ID" indicates identification information for identifying a user. For example, the user identified by the user ID "U1" corresponds to the user U1 shown in the example of FIG. In addition, the "behavior information" indicates information on the behavior of the corresponding user, and includes items such as "behavior ID", "date and time", and "content".

The "action ID" indicates identification information for identifying each action. "Date and time" indicates the date and time when the corresponding action was performed. In the example of FIG. 11, the information stored in the "date and time" is illustrated by a code such as "DA1-1", but the "date and time" is "March 1, 2017 22:34:13". It is assumed that the specific date and time such as, etc. are stored. "Content" indicates the type of action of the corresponding user, the content targeted in the action, and the like.

For example, in the example shown in FIG. 11, the user (user U1) identified by the user ID "U1" is an action identified by the action ID "AC1-1" or an action identified by the action ID "AC1-2". Indicates that Further, for example, in the example shown in FIG. 11, the action identified by the action ID "AC1-1" is performed at the date and time "DA1-1", and the content thereof indicates that the browsing of the IT news site A is performed. Further, for example, in the example shown in FIG. 11, the action identified by the action ID "AC1-2" is performed on the date and time "DA1-2", and the content is a search using the query "authentication technology". Is shown.

The behavior information storage unit 123 is not limited to the above, and may store various information depending on the purpose. For example, the action information storage unit 123 may store information about a predetermined period of time as long as the action is continuously performed for a predetermined period of time. For example, the action information storage unit 123 may store the user's position information when each action information is acquired in association with each action information. Further, although FIG. 11 shows a case where the action information is stored in the action information storage unit 123 for each user ID, the action information is not limited to each user ID and may be stored, for example, in chronological order.

(Control unit 130)
Returning to the description of FIG. 8, the control unit 130 is a controller, and is stored in a storage device inside the generation device 100 by, for example, a CPU (Central Processing Unit) or an MPU (Micro Processing Unit). It is realized by executing various programs (corresponding to an example of an information processing program) using the RAM as a work area. Further, the control unit 130 is a controller, and is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 8, the control unit 130 includes an acquisition unit 131, a determination unit 132, a generation unit 133, and a provision unit 134, and realizes or executes an information processing function or operation described below. .. The internal configuration of the control unit 130 is not limited to the configuration shown in FIG. 8, and may be another configuration as long as it is a configuration for performing information processing described later. Further, the connection relationship of each processing unit included in the control unit 130 is not limited to the connection relationship shown in FIG. 8, and may be another connection relationship.

(Acquisition unit 131)
The acquisition unit 131 acquires various information. For example, the acquisition unit 131 acquires information from an external information processing device. For example, the acquisition unit 131 acquires various information from an external device such as the terminal device 10. Further, the acquisition unit 131 acquires various information from the storage unit 120. Further, the acquisition unit 131 acquires various information from the content information storage unit 121, the user attribute information storage unit 122, the action information storage unit 123, and the like.

For example, the acquisition unit 131 acquires the user's context information from the terminal device 10 used by the user. For example, the acquisition unit 131 acquires various context information including user attribute information, position information, action information, and the like from the terminal device 10. For example, the acquisition unit 131 acquires context information from the terminal device 10 as a content request.

(Decision unit 132)
The determination unit 132 determines various information. For example, the determination unit 132 determines the content to be provided to the terminal device 10. For example, the determination unit 132 determines whether to generate related information or reference information.

For example, the determination unit 132 determines whether or not to provide related information according to the relationship between the user who uses the terminal device 10 and the content. For example, the determination unit 132 determines whether the user has a predetermined relationship with the content based on the context information of the user who uses the terminal device 10 and the information about the content, and the user determines the predetermined relationship with the content. If so, decide to provide relevant information. For example, when the relationship between the information about the content CT11 stored in the content information storage unit 121 (see FIG. 9) and the attribute information of the user satisfies a predetermined condition, the determination unit 132 provides the related information together with the content. decide.

For example, the determination unit 132 uses the context information of the user U1 stored in the user attribute information storage unit 122 (see FIG. 10) and the action information storage unit 123 (see FIG. 11), and the user U1 has a relationship with the content CT11. Determine if the sex is strong. For example, the determination unit 132 matches the category of the content CT11 and the target user because the age of the user U1 shown in the user attribute information storage unit 122 in FIG. 10 is "30's" and is interested in "IT". Therefore, it is determined that the user has a strong relationship with the content CT11. For example, the determination unit 132 determines to provide related information together with the content when it is determined that the user is the target user of the content CT11.

For example, the determination unit 132 determines whether or not to provide related information according to the relationship between the user who uses the terminal device 10 and the content. For example, the determination unit 132 determines whether the user has a predetermined relationship with the content based on the context information of the user who uses the terminal device 10 and the information about the content, and the user determines the predetermined relationship with the content. If so, decide to provide relevant information.

For example, when the relationship between the information about the content CT21 stored in the content information storage unit 121 (see FIG. 9) and the attribute information of the user satisfies a predetermined condition, the determination unit 132 provides the related information together with the content. decide. For example, the determination unit 132 uses the context information of the user U1 stored in the user attribute information storage unit 122 (see FIG. 10) and the action information storage unit 123 (see FIG. 11), and the user U1 has a relationship with the content CT 21. Determine if the sex is strong.

For example, the determination unit 132 does not match the category of the content CT21 or the target user because the age of the user U1 shown in the user attribute information storage unit 122 in FIG. 10 is "30's" and is interested in "IT". Therefore, it is determined that the user is not the target user of the content CT21. For example, when it is determined that the user is not the target user of the content CT21, the determination unit 132 determines that the related information is not provided together with the content. For example, the determination unit 132 determines that the reference information is provided together with the content when it is determined that the user is not the target user of the content CT21.

(Generator 133)
The generation unit 133 may generate various information. For example, the generation unit 133 generates related information and reference information by using various information acquired by the acquisition unit 131.

For example, the generation unit 133 generates related information and reference information by using various information stored in the storage unit 120. For example, the generation unit 133 uses the content information storage unit 121, the user attribute information storage unit 122, and the action information storage unit 123 to generate related information and reference information.

For example, the generation unit 133 generates related information related to the user displayed together with the content corresponding to the context of the user who uses the terminal device 10. For example, the generator 133 generates relevant information about the user's context. For example, the generation unit 133 generates the related information when the determination unit 132 determines to provide the related information. For example, the generation unit 133 generates related information indicating that the target user associated with the content category or the content has a relationship with the user to whom the content is provided. For example, the generation unit 133 generates the related information RS11 displayed together with the content CT11. For example, the generation unit 133 generates the related information RS11 and the specific information RC11 as shown in FIG. 1 from the content category stored in the content information storage unit 121 (see FIG. 9) and the information about the target user associated with the content. You may. Further, for example, the generation unit 133 may generate the related information RS11 and the specific information RC11 from the user attribute information stored in the user attribute information storage unit 122 (see FIG. 10).

For example, the generation unit 133 generates the reference information when the determination unit 132 determines to provide the reference information. For example, the generation unit 133 generates reference information regarding the context of the content, which does not change depending on the user. For example, the generation unit 133 generates information indicating the circumstances leading to the provision of the content and reference information indicating the previously provided content related to the content. For example, the generation unit 133 generates the reference information RS21 to be displayed together with the content CT21. For example, the generation unit 133 may generate the reference information RS21 and the general information RC21 from the information related to the reference information associated with the content stored in the content information storage unit 121 (see FIG. 9). For example, the generation unit 133 may generate the reference information RS21 and the general information RC21 from the date and time when the reference information associated with the content is provided and the degree of attention of the reference information (for example, the number of times of provision and the number of views). ..

For example, the generation unit 133 may generate related information based on various information. For example, the generation unit 133 may generate related information including information indicating the ratio of users who have viewed the content among IT-related users. For example, when the content CT11 is viewed by 70% of IT-related users, the generation unit 133 generates related information including information such as "70% of IT-related users are reading". You may. For example, the generation unit 133 obtains user behavior information and the like from the terminal device 10 to select the number of IT-related users for which the content CT 11 is provided, the content CT 11 displayed on the terminal device 10, and the like. You may acquire the number of IT-related users who performed the operation of.

(Providing section 134)
The providing unit 134 provides various information. For example, the providing unit 134 provides various information to an external device such as the terminal device 10. For example, the providing unit 134 provides the content stored in the content information storage unit 121 to the terminal device 10. For example, the providing unit 134 provides the terminal device 10 with the related information and the reference information generated by the generating unit 133.

For example, the providing unit 134 provides the terminal device 10 with the related information RS11 displayed together with the content CT11. For example, the providing unit 134 provides the reference information RS21 displayed together with the content CT 21 to the terminal device 10.

[6. Generation process flow]
Next, the procedure of the generation process by the generation apparatus 100 according to the modified example will be described with reference to FIG. FIG. 12 is a flowchart showing an example of the generation process according to the modified example.

As shown in FIG. 12, the generation device 100 acquires the content request (step S201). For example, the generation device 100 acquires context information from the terminal device 10 as a content request. Further, for example, the generation device 100 acquires the context information of the user U1 from the terminal device 10.

Then, the generation device 100 determines whether or not the user is the target user of the content (step S202). For example, the generation device 100 determines whether or not the user has a predetermined relationship with the content based on the context information of the user who uses the terminal device 10 and the information about the content.

Then, when the user is the target user of the content (step S202: Yes), the generation device 100 generates related information regarding the context of the user (step S203). For example, in the generation device 100, the age of the user U1 who requests the content is "30's" and is interested in "IT", so that the user U1 matches the category of the content CT11 and the target user. It is determined that the user is the target user of CT11, and the related information RS11 is generated.

Then, the generation device 100 provides related information regarding the context of the user together with the content (step S204). For example, the generation device 100 provides the related information RS11 together with the content CT11 to the terminal device 10 used by the user U1.

Further, when the user is not the target user of the content (step S202: No), the generation device 100 generates reference information regarding the content (step S205). For example, the generation device 100 determines that the user U1 is not the target user of the content CT21 because the age of the user U1 is "30's" and is interested in "IT" and does not match the category of the content CT21 or the target user. Reference information RS21 is generated.

Then, the generation device 100 provides reference information about the content together with the content (step S206). For example, the generation device 100 provides the reference information RS21 together with the content CT21 to the terminal device 10 used by the user U1.

[7. Display processing flow]
This point will be described with reference to FIG. FIG. 13 is a sequence diagram showing an example of display processing according to a modified example. In the example of FIG. 13, the case where the user is the user U1 will be described.

First, a case where related information is provided to the terminal device 10 is shown based on steps S301 to S306 in FIG. As shown in FIG. 13, the terminal device 10 transmits the user's context information to the generation device 100 (step S301). For example, the terminal device 10 transmits various user context information such as user attribute information to the generation device 100.

Then, the generation device 100 that has acquired the context information from the terminal device 10 selects the content (step S302). In the example of FIG. 13, the generation device 100 selects the content CT11.

Then, the generation device 100 determines whether or not the user is the target user of the content based on the context information (step S303). In the example of FIG. 13, the generation device 100 determines that the user U1 is a user in his thirties who is interested in IT and is a target user of the content CT11 because it matches the category of the content CT11 and the target user.

Then, the generation device 100 generates the related information (step S304). In the example of FIG. 13, the generation device 100 generates the related information RS11.

Then, the generation device 100 provides the content and the related information to the terminal device 10 (step S305). In the example of FIG. 13, the generation device 100 provides the content CT 11 and the related information RS 11 to the terminal device 10.

Then, the terminal device 10 that has acquired the content and the related information from the generation device 100 displays the content and the related information (step S306). In the example of FIG. 13, the terminal device 10 displays the content CT 11 and the related information RS 11.

Next, a case where reference information is provided to the terminal device 10 based on steps S307 to S312 in FIG. 13 will be shown. As shown in FIG. 13, the terminal device 10 transmits the user's context information to the generation device 100 (step S307). For example, the terminal device 10 transmits various user context information such as user attribute information to the generation device 100.

Then, the generation device 100 that has acquired the context information from the terminal device 10 selects the content (step S308). In the example of FIG. 13, the generation device 100 selects the content CT21.

Then, the generation device 100 determines whether or not the user is the target user of the content based on the context information (step S309). In the example of FIG. 13, the generation device 100 determines that the user U1 is a user in his thirties who is interested in IT and is not the target user of the content CT21 because it does not match the category of the content CT21 or the target user.

Then, the generation device 100 generates reference information (step S310). In the example of FIG. 13, the generation device 100 generates the reference information RS21.

Then, the generation device 100 provides the content and the reference information to the terminal device 10 (step S311). In the example of FIG. 13, the generation device 100 provides the content CT 21 and the reference information RS 21 to the terminal device 10.

Then, the terminal device 10 that has acquired the content and the reference information from the generation device 100 displays the content and the reference information (step S312). In the example of FIG. 13, the terminal device 10 displays the content CT21 and the reference information RS21.

[8. effect〕
As described above, the terminal device 10 according to the embodiment has a display unit 153. The display unit 153 displays the content corresponding to the context of the user who uses the terminal device 10, and the related information regarding the context of the user, which indicates the relationship between the content and the user.

As a result, the terminal device 10 according to the embodiment includes the content corresponding to the context of the user who uses the terminal device 10, and the related information regarding the context of the user, which is the related information indicating the relationship between the content and the user. By displaying the information, the information can be displayed in an appropriate manner according to the user.

Further, in the terminal device 10 according to the embodiment, the display unit 153 displays related information regarding the context of the user.

Thereby, the terminal device 10 according to the embodiment can display the information in an appropriate manner according to the user by displaying the related information regarding the context of the user.

Further, in the terminal device 10 according to the embodiment, the display unit 153 displays related information related to the user's attribute information together with the content corresponding to the context including the user's attribute information.

As a result, the terminal device 10 according to the embodiment displays the information in an appropriate manner according to the user by displaying the related information regarding the user's attribute information together with the content corresponding to the context including the user's attribute information. be able to.

Further, in the terminal device 10 according to the embodiment, the display unit 153 displays related information together with contents that the user has an attribute similar to that of the user.

As a result, the terminal device 10 according to the embodiment can display the information in an appropriate manner according to the user by displaying the related information together with the content in which the user has an attribute similar to the user's attribute. it can.

Further, in the terminal device 10 according to the embodiment, the display unit 153 displays related information related to the user's hobby together with the content corresponding to the context including the user's hobby.

As a result, the terminal device 10 according to the embodiment can display the information in an appropriate manner according to the user by displaying the related information regarding the user's hobby together with the content corresponding to the context including the user's hobby. it can.

Further, in the terminal device 10 according to the embodiment, the display unit 153 displays related information together with contents that the user has a hobby similar to the user's hobby.

As a result, the terminal device 10 according to the embodiment can display the information in an appropriate manner according to the user by displaying the related information together with the content that the user has a hobby similar to the user's hobby. it can.

Further, in the terminal device 10 according to the embodiment, the display unit 153 displays related information regarding the user's behavior pattern together with the content corresponding to the context including the user's behavior pattern.

As a result, the terminal device 10 according to the embodiment displays the information in an appropriate manner according to the user by displaying the related information regarding the user's behavior pattern together with the content corresponding to the context including the user's behavior pattern. be able to.

Further, in the terminal device 10 according to the embodiment, the display unit 153 displays related information together with the content in which the user has an action pattern similar to the user's action pattern.

As a result, the terminal device 10 according to the embodiment displays the information in an appropriate manner according to the user by displaying the related information together with the content in which the user has an behavior pattern similar to the behavior pattern of the user. be able to.

Further, in the terminal device 10 according to the embodiment, when the display unit 153 displays the content that does not correspond to the context of the user, the display unit 153 does not display the related information.

As a result, when the terminal device 10 according to the embodiment displays the content that does not correspond to the context of the user, the information can be displayed in an appropriate manner according to the user by not displaying the related information.

Further, in the terminal device 10 according to the embodiment, when the display unit 153 displays the content that does not correspond to the context of the user, the reference information that is related to the context of the content together with the content and does not change depending on the user. Show information, do not show related information.

As a result, when the terminal device 10 according to the embodiment displays the content that does not correspond to the context of the user, the terminal device 10 displays the reference information regarding the context of the content together with the content, which does not change according to the user. , By not displaying the related information, the information can be displayed in an appropriate manner according to the user.

Further, in the terminal device 10 according to the embodiment, the display unit 153 does not display the reference information when the context of the user satisfies a predetermined condition.

As a result, the terminal device 10 according to the embodiment can suppress the display of reference information unnecessary for the user by not displaying the reference information when the context of the user satisfies a predetermined condition. Information can be displayed in an appropriate manner.

Further, in the terminal device 10 according to the embodiment, the display unit 153 displays the content as a push notification output by the terminal device 10 regardless of the operation of the terminal device 10 by the user.

As a result, the terminal device 10 according to the embodiment displays the content as a push notification output by the terminal device 10 regardless of the operation of the terminal device 10 by the user, thereby providing information in an appropriate manner according to the user. Can be displayed.

Further, the generation device 100 according to the modified example has an acquisition unit 131 and a generation unit 133. The acquisition unit 131 acquires the context information of the user who uses the terminal device 10. Based on the context information acquired by the acquisition unit 131, the generation unit 133 together with the content corresponding to the user's context, the related information regarding the user's context and the related information indicating the relationship between the content and the user. Generate.

As a result, the generation device 100 according to the modified example, based on the acquired context information, includes the content corresponding to the user's context and the related information regarding the user's context, which is the related information indicating the relationship between the content and the user. By generating the information, it is possible to display the information in an appropriate manner according to the user.

[9. program〕
The processing by the terminal device 10, the content providing device 50, and the generating device 100 described above is realized by the display program and the generating program according to the present application. For example, in the determination unit 152 related to the terminal device 10, for example, the display program or the generation program executes the display procedure or the generation procedure related to the display program or the generation program by using the CPU, the MPU, or the like of the terminal device 10 with the RAM as a work area. It is realized by being done. Similarly, other processing units related to the terminal device 10, the content providing device 50, and the generating device 100 are also realized by executing each procedure by the display program and the generating program. For example, in the display unit 153 related to the terminal device 10, the display procedure related to the display program is executed by the CPU, MPU, or the like of the terminal device 10 so that the display program included in the content display application or the like uses the RAM as a work area. It is realized by. Similarly, the other processing units related to the terminal device 10 are realized by executing each procedure by the display program.

It should be noted that all the processes executed by the terminal device 10 according to the present application do not necessarily have to be realized by the display program. For example, information and the like outside the terminal device 10 may be acquired by the OS (Operating System) of the terminal device 10. That is, the display program itself does not execute the process executed by the terminal device 10 as described above, but is used to display the data acquired by the OS (for example, contents, related information, reference information, etc.). The processing of the terminal device 10 described above may be realized by receiving the data).

[10. Hardware configuration]
The terminal device 10 according to the above-described embodiment and the generation device 100 according to the modified example are realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 14 is a hardware configuration diagram showing an example of a computer that realizes the functions of the terminal device and the generator device. The computer 1000 includes a CPU 1100, a RAM 1200, a ROM (Read Only Memory) 1300, an HDD (Hard Disk Drive) 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F). ) Has 1700.

The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each part. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started, a program depending on the hardware of the computer 1000, and the like.

The HDD 1400 stores a program executed by the CPU 1100, data used by such a program, and the like. The communication interface 1500 receives data from another device via a predetermined network N and sends the data to the CPU 1100, and transmits the data generated by the CPU 1100 to the other device via the predetermined network N.

The CPU 1100 controls an output device such as a display or a printer, and an input device such as a keyboard or a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. Further, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the program or data to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. And so on.

For example, when the computer 1000 functions as the terminal device 10 according to the embodiment and the generation device 100 according to the modified example, the CPU 1100 of the computer 1000 executes the program loaded on the RAM 1200 to control the control units 15 and 130. Realize the function. The CPU 1100 of the computer 1000 reads and executes these programs from the recording medium 1800, but as another example, these programs may be acquired from another device via a predetermined network N.

The embodiments and modifications of the present application have been described in detail with reference to the drawings, but these are examples, and various modifications based on the knowledge of those skilled in the art, including the embodiments described in the disclosure line of the invention. It is possible to practice the present invention in other improved forms.

[11. Others]
Further, among the processes described in the above embodiments and modifications, all or part of the processes described as being automatically performed can be manually performed, or can be performed manually. It is also possible to automatically perform all or part of the described processing by a known method. In addition, the processing procedure, specific name, and information including various data and parameters shown in the above document and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the illustrated information.

Further, the processing in the terminal device 10 described above may be performed in the generation device 100. Further, the processing in the generation device 100 described above may be performed in the terminal device 10. That is, each process in the terminal device 10 and the generation device 100 described above may be performed in any of them as long as there is no contradiction in the processes.

Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of the device is functionally or physically distributed / physically in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

In addition, the processes described in the above-described embodiments and modifications can be appropriately combined as long as the processing contents do not contradict each other.

Further, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the acquisition unit can be read as an acquisition means or an acquisition circuit.

1 Display system 10 Terminal device 141 Content information storage unit 142 User attribute information storage unit 143 Action information storage unit 15 Control unit 151 Acquisition unit 152 Decision unit 153 Display unit 154 Transmission unit 50 Content provision device N network

Claims (17)

A display program executed by a terminal device
When displaying the related information related to the user together with the content corresponding to the context of the user who uses the terminal device and displaying the content not corresponding to the context of the user, the reference information regarding the context of the content is displayed together with the content. The reference information related to the content and indicating the relationship with other content published in the past than the content is referred to as the first selection rate of the content of the user when the reference information is notified. If the difference between the user and the second selection rate of the content when the reference information is not notified is equal to or greater than a predetermined threshold value, the difference between the first selection rate and the second selection rate is displayed. Display procedure that is not displayed when is less than the predetermined threshold
A display program characterized by causing a terminal device to execute. The display procedure is
The display program according to claim 1 , wherein related information regarding the context of the user is displayed. The display procedure is
The display program according to claim 1 or 2 , wherein the related information regarding the attribute information of the user is displayed together with the content corresponding to the context including the attribute information of the user. The display procedure is
The display program according to claim 3 , wherein the related information is displayed together with the content of interest to the user whose attributes are similar to those of the user. The display procedure is
The display program according to any one of claims 1 to 4 , wherein related information regarding the user's hobby is displayed together with the content corresponding to the context including the user's hobby. The display procedure is
The display program according to claim 5 , wherein the related information is displayed together with the content that the user has a hobby similar to the user's hobby. The display procedure is
The display program according to any one of claims 1 to 6 , wherein related information regarding the user's behavior pattern is displayed together with the content corresponding to the context including the user's behavior pattern. The display procedure is
The display program according to claim 7 , wherein the related information is displayed together with the content of interest to the user having a behavior pattern similar to the behavior pattern of the user. The display procedure is
The display program according to any one of claims 1 to 8 , wherein when displaying content that does not correspond to the context of the user, the related information is not displayed. The display procedure is
When displaying content that does not correspond to the context of the user, the reference information related to the context of the content, which does not change according to the user, is displayed together with the content, and the related information is not displayed. The display program according to any one of claims 1 to 8. The display procedure is
The display program according to claim 10 , wherein the reference information is not displayed when the context of the user satisfies a predetermined condition. The display procedure is
The display program according to any one of claims 1 to 11 , wherein the content is displayed as a push notification output by the terminal device regardless of the operation of the terminal device by the user. It is a display method executed by the terminal device.
Along with the content corresponding to the context of the user who uses the terminal device, the related information regarding the context of the user, which indicates the relationship between the content and the user, is displayed and does not correspond to the context of the user. When displaying the content, the reference information relating to the context of the content, which is related to the content and indicates the relationship with other content published in the past than the content, is referred to. When the difference between the first selection rate of the content of the user when the information is notified and the second selection rate of the content of the user when the reference information is not notified is equal to or more than a predetermined threshold value. A display step of displaying and not displaying when the difference between the first selection rate and the second selection rate is less than the predetermined threshold value.
A display method characterized by including. It ’s a terminal device,
Along with the content corresponding to the context of the user who uses the terminal device, the related information regarding the context of the user, which indicates the relationship between the content and the user, is displayed and does not correspond to the context of the user. When displaying the content, the reference information relating to the context of the content, which is related to the content and indicates the relationship with other content published in the past than the content, is referred to. When the difference between the first selection rate of the content of the user when the information is notified and the second selection rate of the content of the user when the reference information is not notified is equal to or more than a predetermined threshold value. A display unit that displays and does not display when the difference between the first selection rate and the second selection rate is less than the predetermined threshold value.
A terminal device comprising. An acquisition unit that acquires context information of the user who uses the terminal device,
Based on the context information acquired by the acquisition unit, the related information related to the user is generated together with the content corresponding to the user's context, and the content not corresponding to the user's context is displayed on the terminal device. In the case, the reference information is notified together with the content, which is reference information regarding the context of the content, which is related to the content and indicates a relationship with other content published in the past than the content. When the difference between the first selection rate of the content of the user at the time and the second selection rate of the content of the user when the reference information is not notified is equal to or more than a predetermined threshold, the content is generated. A generation unit that does not generate when the difference between the first selection rate and the second selection rate is less than the predetermined threshold value, and
A generator characterized by comprising. It ’s a computer-run generation method.
The acquisition process to acquire the context information of the user who uses the terminal device,
Based on the context information acquired in the acquisition step, the related information related to the user is generated together with the content corresponding to the user's context, and the content not corresponding to the user's context is displayed on the terminal device. In the case, the reference information is notified together with the content, which is reference information regarding the context of the content, which is related to the content and indicates a relationship with other content published in the past than the content. When the difference between the first selection rate of the content of the user at the time and the second selection rate of the content of the user when the reference information is not notified is equal to or more than a predetermined threshold, the content is generated. A generation step that does not generate when the difference between the first selection rate and the second selection rate is less than the predetermined threshold value, and
A generation method characterized by including. The acquisition procedure for acquiring the context information of the user who uses the terminal device, and
Based on the context information acquired by the acquisition procedure, related information related to the user is generated together with the content corresponding to the user's context, and the content not corresponding to the user's context is displayed on the terminal device. In the case, the reference information is notified together with the content, which is reference information regarding the context of the content, which is related to the content and indicates a relationship with other content published in the past than the content. When the difference between the first selection rate of the content of the user at the time and the second selection rate of the content of the user when the reference information is not notified is equal to or more than a predetermined threshold, the content is generated. A generation procedure that does not generate when the difference between the first selection rate and the second selection rate is less than the predetermined threshold value, and a generation procedure.
A generator characterized by having a computer execute.

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