JP2018132811A - Information processing apparatus, information processing method and information processing program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a clerk useful information for customer service and effective customer support.SOLUTION: An information processing apparatus includes an identifier acquisition unit for acquiring a store customer identifier, a store customer information acquisition unit for acquiring a customer information corresponding to the acquired store customer identifier, an in-store location identification unit for identifying an in-store location of the store customer based on a location where the store customer identifier is acquired, a transaction information acquisition unit for acquiring transaction information between the store customer and a store, and a display control unit for displaying an icon of the store customer at the in-store location in a store map along with the store customer information and the transaction information on a display apparatus.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information processing apparatus, an information processing method, and an information processing program.

  In the above technical field, Patent Document 1 discloses a technique for displaying the locations of customers and salesclerks on a map, and further displaying a customer service instruction based on the distance between the customer and the salesclerk.

JP 2010-49494 A

  However, with the technique described in the above-mentioned document, it is impossible to provide useful information for customer service to the store clerk and to provide effective customer service support.

  The objective of this invention is providing the technique which solves the above-mentioned subject.

In order to achieve the above object, an information processing apparatus according to the present invention provides:
An identifier acquisition means for acquiring a visitor identifier;
Store visitor information acquisition means for acquiring store visitor information corresponding to the acquired store visitor identifier;
Based on the position where the store visitor identifier is acquired, an in-store location specifying means for specifying the store location of the visitor,
Transaction information acquisition means for acquiring transaction information between the store visitor and the store;
Display control means for displaying on the display device the icon of the store visitor at the location in the store map together with the store visitor information and the transaction information;
Equipped with.

In order to achieve the above object, an information processing method according to the present invention includes:
An identifier acquisition step for acquiring a visitor identifier;
A customer information acquisition step for acquiring customer information corresponding to the acquired customer identifier;
Based on the position where the store visitor identifier is acquired, an in-store location specifying step for specifying the store location of the visitor,
A transaction information acquisition step of acquiring transaction information between the store visitor and the store;
A display control step of causing the display device to display an icon of the store visitor at the location in the store map together with the store visitor information and the transaction information;
including.

In order to achieve the above object, an information processing program according to the present invention provides:
An identifier acquisition step for acquiring a visitor identifier;
A customer information acquisition step for acquiring customer information corresponding to the acquired customer identifier;
Based on the position where the store visitor identifier is acquired, an in-store location specifying step for specifying the store location of the visitor,
A transaction information acquisition step of acquiring transaction information between the store visitor and the store;
A display control step of causing the display device to display an icon of the store visitor at the location in the store map together with the store visitor information and the transaction information;
Is executed on the computer.

  ADVANTAGE OF THE INVENTION According to this invention, information useful for customer service can be provided with respect to a salesclerk, and effective customer service support can be performed.

It is a block diagram which shows the structure of the information processing apparatus which concerns on 1st Embodiment of this invention. It is a figure explaining the outline | summary of operation | movement of the information processing apparatus which concerns on 2nd Embodiment of this invention. It is a figure explaining the display of the transaction information by the information processing apparatus which concerns on 2nd Embodiment of this invention. It is a figure explaining the display of the movement history by the information processing apparatus which concerns on 2nd Embodiment of this invention. It is a block diagram which shows the structure of the information processing apparatus which concerns on 2nd Embodiment of this invention. It is a figure which shows an example of the store visitor ID table with which the information processing apparatus which concerns on 2nd Embodiment of this invention is provided. It is a block diagram which shows the hardware constitutions of the information processing apparatus which concerns on 2nd Embodiment of this invention. It is a flowchart explaining the process sequence of the information processing apparatus which concerns on 2nd Embodiment of this invention. It is a flowchart explaining the other process sequence of the information processing apparatus which concerns on 3rd Embodiment of this invention. It is a block diagram which shows the structure of the information processing apparatus which concerns on 3rd Embodiment of this invention. It is a figure which shows an example of the elapsed time table with which the information processing apparatus which concerns on 3rd Embodiment of this invention is provided. It is a block diagram which shows the hardware constitutions at the time of representing the information processing apparatus which concerns on 3rd Embodiment of this invention with information processing apparatus. It is a flowchart explaining the process sequence at the time of representing the information processing apparatus which concerns on 3rd Embodiment of this invention with an information processing apparatus.

  DESCRIPTION OF EMBODIMENTS Hereinafter, embodiments for carrying out the present invention will be exemplarily described in detail with reference to the drawings. However, the configuration, numerical values, process flow, functional elements, and the like described in the following embodiments are merely examples, and modifications and changes are free, and the technical scope of the present invention is described in the following description. It is not intended to be limited.

[First Embodiment]
An information processing apparatus 100 as a first embodiment of the present invention will be described with reference to FIG. The information processing apparatus 100 is an apparatus that displays a customer on a store map.

  As illustrated in FIG. 1, the information processing apparatus 100 includes an identifier acquisition unit 101, a store visitor information acquisition unit 102, an in-store location specifying unit 103, a transaction information acquisition unit 104, and a display control unit 105.

  The identifier acquisition unit 101 acquires a visitor identifier. The store visitor information acquisition unit 102 acquires store visitor information corresponding to the acquired store visitor identifier. The in-store location specifying unit 103 specifies the in-store location of the customer based on the location from which the customer identifier is acquired. The transaction information acquisition unit 104 acquires transaction information between the customer and the store. The display control unit 105 displays the store visitor icon at the store location in the store map along with store visitor information and transaction information.

  According to the present embodiment, it is possible to provide information useful for customer service to the store clerk and to provide effective customer service support.

[Second Embodiment]
Next, an information processing apparatus according to a second embodiment of the present invention will be described with reference to FIGS. 2A to 6B. FIG. 2A is a diagram illustrating an outline of the operation of the information processing apparatus 200 according to the present embodiment. FIG. 2B is a diagram for explaining display of transaction information by the information processing apparatus 200 according to the present embodiment. FIG. 2C is a diagram for explaining display of a movement history by the information processing apparatus 200 according to the present embodiment.

  FIG. 2A shows a state in which a store clerk logs in to the customer service support system provided by the information processing apparatus 200 using the store clerk terminal 210 such as a tablet terminal and various information is displayed on the display 220. A store map 221 is displayed on the display 220 of the store clerk terminal 210. In addition, the display 220 displays a store clerk name 240 (AAAA) indicating who is the logged-in store clerk.

  The information processing apparatus 200 acquires a store visitor identifier (store visitor ID (Identifier)) for identifying a store visitor when the store visitor enters the store. For example, if an application provided by the information processing device 200 is installed in a mobile terminal possessed by the customer, the information processing device 200 acquires the customer identifier by communicating with the mobile terminal possessed by the customer. . Then, the information processing apparatus 200 acquires store visitor information corresponding to the acquired store visitor identifier. The information processing apparatus 200 has a database in which a visitor identifier is associated with visitor information, and the information processing apparatus 200 acquires visitor information with reference to this database.

  Next, the information processing apparatus 200 specifies the location of the customer in the store based on the location where the customer identifier is acquired, for example. The in-store location of the customer is specified based on, for example, a plurality of antennas in the store that can receive radio waves from a mobile terminal owned by the customer, based on the radio wave intensity, the direction of arrival of radio waves, and the like. On the in-store map 221 displayed on the display 220, icons 222 and 223 indicating where the store customers are located are displayed. The store clerk can grasp the in-store position of the customer using these icons 222 and 223.

  Further, in the display area 230 on the lower right side of the display 220, as shown in FIG. 2B, the customer service state 231 indicating whether or not the customer is being served by the store clerk, the customer type 232 of the customer, Elapsed time information 233, which is the elapsed time since the customer visited the store, is displayed. Here, the icons 222 and 223 of the customers who have elapsed since the store visit have exceeded a predetermined time are blinking. In addition, you may make it display the elapsed time from a store next to the icons 222 and 223.

  In FIG. 2A, stars representing the member type 232 displayed in the display area 230 are displayed as icons 222 and 223 on the in-store map 221. Accordingly, the store clerk can know what kind of member type 232 customer is in the store by looking at the store map 221. The member type 232 is expressed as, for example, a bronze member, a silver member, a gold member, a platinum member, or a non-member, but the expression of the member type 232 is not limited to these.

  In addition to this, on the in-store map 221, who is the clerk who should serve the customer, or information indicating that the customer has been served (if the customer is already served) (Clerk's identification information) may be displayed, or the customer's nationality, language used, monetary unit, measure, etc. may be displayed. Here, the metrology is, for example, length (meters, yards, miles), width (square meters, hectares), volume (liters, cc), weight (grams, pounds, ounces), speed (kilometers per hour, It represents units such as miles per hour, Mach, knots) and temperature (Celsius, Fahrenheit). As a result, the store clerk can know the attributes of the customer before the customer service, so that the customer can receive a higher quality customer service. Further, when there is a purpose of visiting the customer, that is, a reserved product, a reserved product, a purchased product, or the like on the in-store map 221, these pieces of information may be displayed. As a result, the store clerk can smoothly guide the customer who has come to receive the reserved product to the service counter or the like, and the customer can quickly receive the reserved product.

  In addition, when a predetermined time has elapsed since the customer visited the store, the fact that the predetermined time has elapsed by blinking the icons 222, 223, changing the color, changing the size, etc. You may change to the icon shown. In addition, you can display the products purchased when you visited the store last time, display the products purchased in the past in chronological order, display the products that you considered purchasing but did not purchase, and display the clerk who visited the customer the last time. May be. When the store operator operates an EC (Electronic Commerce) site, etc., the store visitor's browsing history on the EC site or products registered as products to be purchased later are displayed. Also good. Thereby, it can utilize as information at the time of customer service in an actual store using the information obtained in EC site. The information displayed on the in-store map 221 is not limited to the information shown here, and may be displayed as long as the information is useful for customer service.

  Then, when the clerk taps the icon 222 on the in-store map 221, transaction information 227 such as the name, age, gender, purchase history, last visit date, visitor preference, request, and the clerk who visited the customer in the past is displayed. The In addition, as illustrated in FIG. 2C, a movement history 224 may be displayed that represents how the customer has moved in the store.

  FIG. 3 is a block diagram illustrating a configuration of the information processing apparatus 200 according to the present embodiment. The information processing apparatus 200 includes an identifier acquisition unit 301, a store visitor information acquisition unit 302, an in-store location specification unit 303, a transaction information acquisition unit 304, a display control unit 305, and a movement history specification unit 306.

  When the store visitor enters the store, the identifier acquisition unit 301 acquires a store visitor identifier (store visitor ID (Identifier)) for identifying the store visitor. For example, if an application is installed in a mobile terminal owned by the customer, the information processing apparatus 200 acquires the customer identifier by communicating with the mobile terminal owned by the customer. As a method for acquiring a visitor identifier, for example, a method of acquiring a visitor identifier using near field communication such as a beacon, Wi-Fi, or NFC (Near Field Communication) is representative. Is not limited. For example, a visitor identifier associated with the recognized face image may be acquired by recognizing the face image of the visitor taken by a camera installed in the store.

  The store visitor information acquisition unit 302 acquires store visitor information based on the store visitor identifier acquired by the identifier acquisition unit 301. The customer information acquisition unit 302 refers to, for example, a database (not shown) and acquires customer information associated with the customer identifier and stored in the database. The store visitor information includes store visitor attributes such as the store visitor's name, age, sex, and membership type. The membership type is, for example, information indicating the rank of the member determined according to the number of times the customer visits the store, the purchase price of the product at the store by the customer, and the bronze member, silver member, gold member It is information indicating the rank expressed as a platinum member.

  In addition to this, the store visitor attributes may include nationality, language used, monetary unit, measure, and the like. Then, by referring to such store visitor attributes, the store clerk can provide high-quality customer service to, for example, foreign visitors.

  The in-store position specifying unit 303 specifies the position of the customer in the store. In other words, the in-store position specifying unit 303 specifies where in-store customers are located. Specifically, antennas for short-range communication such as beacons and Wi-Fi are installed at a plurality of locations in the store, and radio waves for short-range communication transmitted from mobile terminals possessed by customers are received by these plurality of antennas. Receive. Then, the location of the customer is identified from the intensity of the received radio wave and the arrival direction (reception direction) of the radio wave. The in-store position specifying unit 303 specifies the in-store position of the customer at a predetermined cycle. By appropriately adjusting the predetermined period, for example, it is possible to grasp the in-store position of the customer in real time.

  The transaction information acquisition unit 304 acquires transaction information that is information related to the transaction between the customer and the store based on the customer identifier acquired by the identifier acquisition unit 301. The transaction information includes information related to the elapsed time since the customer entered the store. Further, the transaction information includes customer service information indicating whether or not the customer is served by the store clerk. The customer service information may be generated, for example, by operating the store clerk terminal when the store clerk starts the customer service, for example, pressing a customer service button. In addition, for example, when the distance between the store clerk terminal and the portable terminal owned by the store visitor approaches within a predetermined distance, it may be determined that the store clerk has started the store visitor service, and the customer service information may be generated. The transaction information acquisition unit 304 acquires, for example, salesclerk identification information indicating who is a customer who is serving a customer when the customer is served by a customer. Further, for example, when the customer is not served by the store clerk, the transaction information acquisition unit 304 stores the store clerk identification information (identification information of the store clerk who should serve the customer) or the like indicating who the store clerk should serve the customer. However, it is not limited to these.

  The display control unit 305 displays the store visitor's icons 222 and 223 at the specified store location of the store visitor, that is, the corresponding location in the store map 221. The display control unit 305 displays store visitor information and transaction information together with store visitor icons 222 and 223. Further, the display control unit 305 may display icons 222 and 223 that can identify the membership type of the customer. That is, you may display the icons 222 and 223 according to the member rank of a visitor.

  The movement history specifying unit 306 specifies a movement history that is a trajectory that the customer has moved in the store. The movement history is specified based on, for example, the in-store position of the customer specified by the in-store position specifying unit 303. Specifically, the movement history, that is, the trajectory of the in-store movement of the store visitor can be specified by arranging the in-store positions of the specified store visitor in time series.

  FIG. 4 is a diagram illustrating an example of the customer ID table 401 provided in the information processing apparatus 200 according to the present embodiment. The store visitor ID table 401 stores store visitor information 412, transaction information 413, and in-store location 414 in association with the store visitor ID 411. For example, the store visitor information acquisition unit 302 refers to the store visitor information 412 in the store visitor ID table 401 and acquires store visitor information. For example, the transaction information acquisition unit 304 refers to the transaction information 413 of the customer ID table 401 and acquires transaction information between the customer and the store. Further, the in-store position specifying unit 303 and the movement history specifying unit 306 refer to the in-store position 414 of the visitor ID table 401 and specify the in-store position and movement history of the visitor.

  FIG. 5 is a diagram illustrating a hardware configuration of the information processing apparatus 200 according to the present embodiment. A CPU (Central Processing Unit) 510 is a processor for arithmetic control, and realizes a functional component of the information processing apparatus 200 of FIG. 3 by executing a program. The CPU 510 may include a plurality of processors and execute different programs, modules, tasks, threads, and the like in parallel. A ROM (Read Only Memory) 520 stores fixed data such as initial data and programs and other programs. The network interface 530 communicates with other devices via the network. Note that the number of CPUs 510 is not limited to one, and may be a plurality of CPUs or may include a graphics processing unit (GPU) for image processing. The network interface 530 preferably includes a CPU independent of the CPU 510 and writes or reads transmission / reception data in a RAM (Random Access Memory) 540 area. It is desirable to provide a DMAC (Direct Memory Access Controller) that transfers data between the RAM 540 and the storage 550 (not shown). Furthermore, the input / output interface 560 preferably has a CPU independent of the CPU 510 and writes or reads input / output data in the RAM 540 area. Therefore, the CPU 510 recognizes that the data has been received or transferred to the RAM 540 and processes the data. Further, the CPU 510 prepares the processing result in the RAM 540 and leaves the subsequent transmission or transfer to the network interface 530, the DMAC, or the input / output interface 560.

  The RAM 540 is a random access memory used by the CPU 510 as a work area for temporary storage. In the RAM 540, an area for storing data necessary for realizing the present embodiment is secured. The store visitor identifier 541 is an identifier for identifying the store visitor, and is uniquely set for the store visitor. The store visitor information 542 is data including store visitor attributes such as the store visitor's name, age, sex, and membership type. The in-store position 543 is data indicating where the customer is in the store. The transaction information 544 is data relating to transactions between the customer and the store. The movement history 545 is data indicating how the customer has moved in the store, and is data relating to the movement trajectory of the customer in the store. These data are, for example, data developed from the customer ID table 401.

  The input / output data 546 is data input / output via the input / output interface 560. Transmission / reception data 547 is data transmitted / received via the network interface 530. The RAM 540 includes an application execution area 548 for executing various application modules.

  The storage 550 stores a database, various parameters, or the following data or programs necessary for realizing the present embodiment. The storage 550 stores a store visitor ID table 401. The store visitor ID table 401 is a table for managing the relationship between the store visitor ID 411 and the store visitor information 412 shown in FIG.

  The storage 550 further stores an identifier acquisition module 551, a store visitor information acquisition module 552, an in-store location specifying module 553, a transaction information acquisition module 554, a display module 555, and a movement history specifying module 556.

  The identifier acquisition module 551 is a module for acquiring the identifier of the customer visiting the store. The customer information acquisition module 552 is a module for acquiring customer information of customers. The in-store position specifying module 553 is a module for specifying the in-store position of the customer. The transaction information acquisition module 554 is a module for acquiring transaction information between the customer and the store. The display module 555 is a module that displays store visitor icons 222 and 223 on the in-store map 221. The movement history specifying module 556 is a module for specifying a movement history in the store of the customer. These modules 551 to 556 are read by the CPU 510 into the application execution area 548 of the RAM 540 and executed. The control program 557 is a program for controlling the entire information processing apparatus 250.

  The input / output interface 560 interfaces input / output data with input / output devices. A display unit 561 and an operation unit 562 are connected to the input / output interface 560. Further, a storage medium 564 may be further connected to the input / output interface 560. Furthermore, a speaker 563 that is an audio output unit, a microphone (not shown) that is an audio input unit, or a GPS position determination unit may be connected. Note that the RAM 540 and the storage 550 shown in FIG. 5 do not show programs and data related to general-purpose functions and other realizable functions that the information processing apparatus 250 has.

  FIG. 6A is a flowchart for explaining the processing procedure of the information processing apparatus 200 according to this embodiment. This flowchart is executed by the CPU 510 in FIG. 5 using the RAM 540, and implements the functional components of the information processing apparatus 200 in FIG.

  In step S601, the identifier acquisition unit 301 acquires a store visitor identifier. In step S603, the store visitor information acquisition unit 302 acquires store visitor information. In step S605, the in-store location specifying unit 303 specifies the in-store location of the customer based on the location from which the customer identifier is acquired. In step S607, the transaction information acquisition unit 304 acquires transaction information between the customer and the store. In step S609, the movement history specifying unit 306 acquires the movement history of the customer in the store. In step S611, the display control unit 305 displays store visitor icons 222 and 223, store visitor information, transaction information, store visitor movement history 224, and the like on the in-store map 211.

  FIG. 6B is a flowchart for explaining another processing procedure of the information processing apparatus 200 according to the present embodiment. This flowchart is executed by the CPU 510 in FIG. 5 using the RAM 540, and implements the functional components of the information processing apparatus 200 in FIG.

  In step S621, the information processing apparatus 750 acquires store clerk information. In step S623, the information processing apparatus 750 determines whether or not the previous customer service clerk and the clerk logged into the clerk terminal match. If the login clerk matches (YES in step S623), the information processing device 750 proceeds to step S625. In step S1105, the information processing apparatus 750 highlights and displays the icon displayed on the in-store map 211. As a result, since the information of the store clerk who visited the customer last time is known, the store clerk displays the information on the condition that the store clerk has logged in (and is) and the customer that the store clerk previously visited has visited (is doing). User interface (UI) to be changed can be changed. For example, an icon can be blinked, enlarged, a pop-up can be displayed, and the like. Further, when the store clerk is in customer service, the other store clerk may be notified to be in service. In addition, when there is no past history (new customer history) of a customer who has visited the store (new customer), a configuration may be adopted in which all the store clerk is notified so as to serve.

  According to the present embodiment, it is possible to provide information useful for customer service to the store clerk and to provide effective customer service support. In addition, since the store visitor icon and information useful for customer service are displayed on the in-store map, the store clerk can promptly serve customers with high quality.

[Third Embodiment]
Next, an information processing apparatus according to the third embodiment of the present invention will be described with reference to FIGS. FIG. 7 is a diagram for explaining the configuration of the information processing apparatus according to the present embodiment. The information processing apparatus according to the present embodiment is different from the second embodiment in that it includes an elapsed time determination unit. Since other configurations and operations are the same as those of the second embodiment, the same configurations and operations are denoted by the same reference numerals, and detailed description thereof is omitted.

  The information processing apparatus 700 includes an elapsed time information determination unit 701. The elapsed time information determination unit 701 determines whether or not the elapsed time since the customer visited the store exceeded a predetermined elapsed time. When the elapsed time information determination unit 701 determines that the predetermined elapsed time has been exceeded, the display control unit 305 changes the display of the store visitor icon on the in-store map 211. In addition to changing the display of the icon, the display control unit 305 may display, for example, a mark indicating that the elapsed time has been exceeded next to the icon, or display the elapsed time next to the icon. While displaying, you may change the display color of the elapsed time, the display size, and the like.

  FIG. 8 is a diagram illustrating an example of an elapsed time table 801 included in the information processing apparatus according to the present embodiment. The elapsed time table 801 stores an elapsed time 811 from the store in association with the visitor ID 411. The elapsed time information determination unit 701 refers to, for example, the elapsed time table 801 and determines whether or not the elapsed time from the store visit has exceeded a predetermined elapsed time.

  FIG. 9 is a block diagram illustrating a hardware configuration of the information processing apparatus 700 according to the present embodiment. The RAM 940 is a random access memory that the CPU 510 uses as a work area for temporary storage. In the RAM 940, an area for storing data necessary for realizing the present embodiment is secured. The elapsed time 941 is data relating to the elapsed time since the customer visited the store.

  The storage 950 stores an elapsed time table 801. The elapsed time table 801 is a table for managing the relationship between the customer ID 411 and the elapsed time 811.

  The storage 950 further stores an elapsed time information determination module 951. The elapsed time information determination module 951 is a module that determines whether or not the elapsed time since the customer visited the store exceeded a predetermined elapsed time. The elapsed time information determination module 951 is read by the CPU 510 into the application execution area 548 of the RAM 940 and executed.

  FIG. 10 is a flowchart for explaining the processing procedure of the information processing apparatus 700 according to this embodiment. This flowchart is executed by the CPU 510 in FIG. 9 using the RAM 940, and implements the functional components of the information processing apparatus 700 in FIG.

  In step S1001, the elapsed time information determination unit 701 determines whether or not the elapsed time since the customer visited the store exceeded a predetermined elapsed time. If the predetermined elapsed time is exceeded (YES in step S1001), the process proceeds to step S1003. In step S1003, the display control unit 305 changes the display of the store visitor icon. On the other hand, if the predetermined elapsed time has not been exceeded (NO in step S1001), the process proceeds to step S611.

  According to this embodiment, since it is determined whether or not the elapsed time from the visit has exceeded a predetermined elapsed time, it is possible to promptly serve the customer without waiting for the visitor more than necessary. Further, since the store clerk can know before the customer service that the elapsed time has exceeded the predetermined elapsed time, it is possible to provide a higher quality customer service.

[Other Embodiments]
While the present invention has been described with reference to the embodiments, the present invention is not limited to the above embodiments. Various changes that can be understood by those skilled in the art can be made to the configuration and details of the present invention within the scope of the present invention. In addition, a system or an apparatus in which different features included in each embodiment are combined in any way is also included in the scope of the present invention.

  In addition, the present invention may be applied to a system composed of a plurality of devices, or may be applied to a single device. Furthermore, the present invention can also be applied to a case where an information processing program that implements the functions of the embodiments is supplied directly or remotely to a system or apparatus. Therefore, in order to realize the functions of the present invention on a computer, a program installed in the computer, a medium storing the program, and a WWW (World Wide Web) server that downloads the program are also included in the scope of the present invention. . In particular, at least a non-transitory computer readable medium storing a program for causing a computer to execute the processing steps included in the above-described embodiments is included in the scope of the present invention.

Claims (11)

An identifier acquisition means for acquiring a visitor identifier;
Store visitor information acquisition means for acquiring store visitor information corresponding to the acquired store visitor identifier;
Based on the position where the store visitor identifier is acquired, an in-store location specifying means for specifying the store location of the visitor,
Transaction information acquisition means for acquiring transaction information between the store visitor and the store;
Display control means for displaying on the display device the icon of the store visitor at the location in the store map together with the store visitor information and the transaction information;
An information processing apparatus comprising:   The information processing apparatus according to claim 1, wherein the transaction information includes customer service information indicating whether or not the customer visit is received by a store clerk.   The transaction information further includes information on elapsed time since the store customer entered, identification information of a store clerk when the store customer is in service, and when the store customer is not in service. The information processing apparatus according to claim 2, wherein the information processing apparatus includes at least one of identification information of a clerk who is to serve customers.   The information processing apparatus according to claim 1, wherein the store visitor information includes at least a member type as a store visitor attribute.   The information processing apparatus according to claim 4, wherein the store visitor attribute further includes at least one of nationality, language used, monetary unit, and measure.   6. The information processing apparatus according to claim 4, wherein the display control unit displays the member type as the icon so as to be identifiable. A movement history specifying means for specifying a movement history in the store of the customer,
The information processing apparatus according to claim 1, wherein the display control unit displays the movement history. Elapsed time information determining means for determining whether or not the elapsed time information since the store customer entered has exceeded a predetermined elapsed time,
The information processing apparatus according to claim 1, wherein the display control unit changes the display of the icon when the elapsed time information exceeds a predetermined elapsed time.   The information processing apparatus according to claim 8, wherein the display control unit changes the display of the icon when the elapsed time information exceeds a predetermined elapsed time and the customer is not serving. An identifier acquisition step for acquiring a visitor identifier;
A customer information acquisition step for acquiring customer information corresponding to the acquired customer identifier;
Based on the position where the store visitor identifier is acquired, an in-store location specifying step for specifying the store location of the visitor,
A transaction information acquisition step of acquiring transaction information between the store visitor and the store;
A display control step of causing the display device to display an icon of the store visitor at the location in the store map together with the store visitor information and the transaction information;
An information processing method including: An identifier acquisition step for acquiring a visitor identifier;
A customer information acquisition step for acquiring customer information corresponding to the acquired customer identifier;
Based on the position where the store visitor identifier is acquired, an in-store location specifying step for specifying the store location of the visitor,
A transaction information acquisition step of acquiring transaction information between the store visitor and the store;
A display control step of causing the display device to display an icon of the store visitor at the location in the store map together with the store visitor information and the transaction information;
An information processing program that causes a computer to execute.