JP2018097595A - Distribution device, distribution method, distribution program, terminal device, display method, and display program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To appropriately notify a user of information.SOLUTION: A distribution device includes a distribution unit. The distribution unit distributes, to a terminal device that lists contents, notification information that is other than contents to be notified to a user who uses the terminal device and that was inserted beforehand between the contents, is listed together with the contents, and is about services provided in a predetermined facility based on action information of the user.SELECTED DRAWING: Figure 2

Description

  The present invention relates to a distribution device, a distribution method, a distribution program, a terminal device, a display method, and a display program.

  In recent years, a technique for notifying information different from content being browsed by a user has been provided. For example, in the event of a disaster such as an earthquake or tsunami, a technology is provided that provides the user with information related to the disaster.

Japanese Patent Laid-Open No. 2007-066287

  However, it is difficult for the above-described prior art to appropriately notify the user of information. For example, when information for notification is displayed at a position that is difficult to be visually recognized by the user, there is a high possibility that the displayed information is not visually recognized by the user, and it is difficult to appropriately notify the user of the information. In addition, for example, when information to be notified in a superimposed manner such as a pop-up display is displayed, there is a high possibility that the user's satisfaction level is reduced, and it is difficult to appropriately notify the user of the information.

  The present application has been made in view of the above, and an object thereof is to provide a distribution device, a distribution method, a distribution program, a terminal device, a display method, and a display program that appropriately notify a user of information.

  The distribution device according to the present application is notification information other than the content to be notified to a terminal device that displays a list of content to a user who uses the terminal device, and is inserted in advance between the content and displayed in a list together with the content. A distribution unit that distributes notification information about a service provided in a predetermined facility based on the user's behavior information.

  According to one aspect of the embodiment, there is an effect that information can be appropriately notified to the user.

FIG. 1 is a diagram illustrating an example of distribution processing according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the distribution apparatus according to the embodiment. FIG. 3 is a diagram illustrating an example of a content information storage unit according to the embodiment. FIG. 4 is a diagram illustrating an example of the advertisement information storage unit according to the embodiment. FIG. 5 is a diagram illustrating an example of a user information storage unit according to the embodiment. FIG. 6 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 7 is a flowchart illustrating an example of a process for distributing notification information according to the embodiment. FIG. 8 is a flowchart illustrating an example of a process for displaying notification information according to the embodiment. FIG. 9 is a diagram illustrating an example of distribution processing according to the modification. FIG. 10 is a diagram illustrating a configuration example of a distribution apparatus according to a modification. FIG. 11 is a diagram illustrating an example of the model information storage unit according to the modification. FIG. 12 is a flowchart illustrating an example of processing for generating a model according to the modification. FIG. 13 is a flowchart illustrating an example of a process for distributing notification information according to the modification. FIG. 14 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the distribution apparatus.

  Hereinafter, a distribution device, a distribution method, a distribution program, a terminal device, a display method, and a form for implementing the display program according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. . Note that the distribution device, the distribution method, the distribution program, the terminal device, the display method, and the display program according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

(Embodiment)
[1. (Delivery process)
First, an example of distribution processing according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of distribution processing according to the embodiment. A distribution apparatus 100 shown in FIG. 1 provides a distribution service for distributing predetermined content. The content distributed by the distribution apparatus 100 includes various content such as content including articles, content including images, and content including moving images. The content distributed by the distribution apparatus 100 may be so-called advertisement content. Hereinafter, content distributed by the distribution apparatus 100 may be referred to as “distributed content”.

  The distribution contents distributed by the distribution apparatus 100 are displayed in a list on the terminal apparatus 10. Then, the distribution device 100 distributes notification information other than the distribution content to be notified to the user, which is displayed as a list together with the distribution content, to the terminal device 10. In addition, the distribution device 100 distributes notification information regarding a service provided in a predetermined facility based on user behavior information.

  As illustrated in FIG. 1, the distribution system 1 includes a terminal device 10, an external device 50, and a distribution device 100. The terminal device 10, the external device 50, and the distribution device 100 are connected to be communicable by wire or wireless via a predetermined communication network (not shown). Note that the distribution system 1 illustrated in FIG. 1 may include a plurality of terminal devices 10, a plurality of external devices 50, and a plurality of distribution devices 100.

  The terminal device 10 is an information processing device used by a user. The terminal device 10 receives an operation by a user. In the example of FIG. 1, the terminal device 10 activates a predetermined application (hereinafter, simply referred to as “application”) by a user operation. In the example of FIG. 1, the app may be a content browsing app. And the terminal device 10 requests | requires the content displayed on an application with respect to the delivery apparatus 100 by a user's operation. The terminal device 10 may display the distribution content by any application as long as the distribution content distributed by the distribution device 100 can be displayed. For example, the terminal device 10 may display the distribution content using a dedicated application such as a content browsing application, or may display the distribution content using a browser application (hereinafter simply referred to as “browser”). .

  Hereinafter, the terminal device 10 may be referred to as a user. That is, hereinafter, the user can be read as the terminal device 10. The terminal device 10 is realized by, for example, a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), or the like. In the example of FIG. 1, the terminal device 10 is a smartphone having a touch panel function. In addition, the terminal device 10 receives notification information from the distribution device 100 to the user who uses the terminal device 10. In addition, the terminal device 10 displays the received notification information in a list together with the distribution content distributed by the distribution device 100.

  The distribution device 100 is an information processing device that provides a service for distributing distribution content and notification information to the terminal device 10. In the example of FIG. 1, the distribution apparatus 100 receives a distribution request from the terminal apparatus 10 and distributes distribution contents displayed in a list on a page displayed in an application activated on the terminal apparatus 10. Further, the distribution device 100 distributes notification information other than the distribution content to be notified to the user, which is displayed as a list together with the distribution content, to the terminal device 10.

  The external device 50 is an information processing device that provides a service other than the distribution service provided by the distribution device 100. The external device 50 may be an information processing device that provides any service as long as it is a service other than the distribution service provided by the distribution device 100. For example, the external device 50 is a variety of electronic commerce services such as a service (hereinafter also referred to as “reservation service”) that reserves a predetermined service such as an accommodation facility (hereinafter also referred to as “hotel”) or a restaurant (restaurant). An information processing device that provides electronic commerce services related to shopping and auctions for trading products, or an information processing device that provides services for managing user information. May be. Further, the external device 50 may be an information processing device that provides a distribution service other than the distribution device 100. In FIG. 1, a case where the external device 50 is an information processing device that provides a reservation service related to a hotel will be described as an example.

  Hereinafter, an example of the distribution process will be described with reference to FIG. In the example of FIG. 1, a case where the user is a user identified by a user ID “U1” (hereinafter, may be referred to as “user U1”) is illustrated. In FIG. 1, it is assumed that the user U1 is a user who is using the electronic commerce service provided by the external device 50. Note that the distribution system 1 may not include the external device 50 as long as the information used by the distribution device 100 to generate the notification information has been acquired. Further, for example, when the information that the distribution device 100 uses to generate the notification information (for example, information about a hotel that the user has reserved or used in the past) is acquired from the terminal device 10, the distribution system 1 includes an external device. 50 may not be included.

  As shown in FIG. 1, the user U1 operates an application activated on the terminal device 10 and transmits a content distribution request to the distribution device 100 (step S11). For example, although not shown in FIG. 1, the user U <b> 1 requests the distribution apparatus 100 to distribute content by performing a predetermined login operation or the like in an application activated on the terminal device 10. Further, the terminal device 10 may request the distribution device 100 to distribute content when the application is activated.

  The distribution device 100 that has received the distribution request from the terminal device 10 distributes the distribution content of the distribution service provided by the distribution device 100 to the terminal device 10 (step S12). Then, the terminal device 10 displays the distribution content received from the distribution device 100 (Step S13). That is, the terminal device 10 displays a list of distribution contents on the page W11 in the application. In the example of FIG. 1, the page W11 in the terminal device 10 displays a list of contents arranged in the vertical direction in the order of content CT11, content CT12, advertisement content AC11, and content CT13. Thus, in the terminal device 10, the distribution contents are displayed in a list in a predetermined direction. Specifically, the distribution contents are displayed side by side in the scroll direction (vertical direction in FIG. 1). In the following description, when the advertising content included in the distribution content is not distinguished from other content, the advertising content may be simply used as the content.

  The contents CT11 to CT13 and the advertisement content AC11 displayed on the page W11 are a part of the distribution contents, and the user moves the finger F1 touching the display screen of the terminal device 10 from the bottom to the top (hereinafter, “ By performing a “flick operation”, the display can be scrolled downward to display the remaining content below.

  Thereafter, the terminal device 10 inquires of the distribution device 100 about service information (step S14). In the example of FIG. 1, the terminal device 10 inquires of the distribution device 100 about service information related to the reservation service provided by the external device 50. For example, the terminal device 10 inquires of the distribution device 100 about service information by transmitting information identifying the service or information identifying a user who uses the terminal device 10 to the distribution device 100.

  When receiving an inquiry about service information from the terminal device 10, the distribution device 100 requests information related to the user U1 who uses the terminal device 10 from the external device 50 that provides the service that has received the inquiry (step S <b> 15). In the example of FIG. 1, the distribution apparatus 100 requests the external apparatus 50 for service information of a reservation service related to the user U1. For example, the distribution apparatus 100 requests service information from the external apparatus 50 by transmitting information for identifying the user. FIG. 1 shows a case where the distribution apparatus 100 receives an inquiry about service information from the terminal apparatus 10, but the distribution apparatus 100 sends information related to the user U1 who uses the terminal apparatus 10 to the external apparatus 50 at a predetermined timing. You may request.

  The external device 50 that has received the request from the distribution device 100 transmits service information related to the user U1 who uses the terminal device 10 to the distribution device 100 (step S16). In the example of FIG. 1, the external device 50 transmits information related to the hotel reservation history in the reservation service of the user U1 to the distribution device 100 as service information related to the user U1. Here, in the example of FIG. 1, the reservation history in the reservation service of the user U1 is stored on a day (hereinafter also referred to as “coming soon”) within a predetermined period (for example, within three months) from the time of content distribution in FIG. It does not include the history of making reservations for hotel stays.

  The distribution device 100 that has received the service information related to the user U1 from the external device 50 distributes the notification information generated based on the service information related to the user U1 to the terminal device 10 (step S17). In the example of FIG. 1, the distribution apparatus 100 generates notification information about hotels based on information about users (hereinafter also referred to as “user information”) stored in the user information storage unit 123 (see FIG. 5). Here, it is assumed that the action information of the user U1 includes information indicating that the user U1 stays at the hotel A regularly (for example, every six months or every other year). Further, as described above, in the example of FIG. 1, the service information of the user U1 does not include a history of making a reservation for a hotel whose stay date is soon. Therefore, the distribution apparatus 100 generates notification information NC11 that prompts the user U1 to reserve the hotel A using the reservation service. Then, the distribution device 100 distributes the notification information NC11 to the terminal device 10. In this case, the distribution apparatus 100 distributes the notification information NC11 generated so as to have the same display mode as the contents CT11 to CT13 to the terminal apparatus 10.

  Thereafter, the user U1 performs a flick operation for moving the finger F1 from the bottom to the top (step S18). As a result, the content W11 next to the content CT11 to CT13 and the advertising content AC11 is displayed on the page W11 in the terminal device 10 (step S19). Here, the terminal device 10 causes the notification information to be interrupted and displayed in the content to be displayed next. In the example of FIG. 1, on the page W11 in the terminal device 10, a list of contents is displayed in the vertical direction in the order of content CT14, advertisement content AC12, notification information NC11, and content CT15. Thus, in the terminal device 10, the notification information NC11 is inserted between the advertising content AC12 and the content CT15 and displayed as a list.

  Thus, in the terminal device 10, the notification information NC11 is inserted between the advertising content AC12 and the content CT15 and displayed as a list. For example, the notification information NC11 is inserted between the advertisement content AC12 and the content CT15 in advance and displayed as a list before display. As shown in FIG. 1, the notification information NC11 indicates service information related to the user U1 in the reservation service provided by the external device 50. Specifically, the page W11 in the terminal device 10 indicates that the behavior information that the user U1 regularly stays at the hotel and that the reservation service does not make a reservation for a hotel that has an upcoming stay date. Notification information NC11 based on the service information is displayed. The notification information NC11 includes a “check now” button for confirming, in the reservation service, text information and image information that prompts the user U1 to make a reservation for the hotel A, and the reservation status of the hotel A that provides a predetermined service.

  As described above, the content of the notification information NC11 includes a periodic action pattern in which the user U1 regularly stays at the hotel A, and a hotel that has a staying date in the reservation history of the user U1 in the reservation service. This is a content for notifying the user U1 of a hotel presumed to be appropriate based on the fact that no accommodation reservation is included. For example, the content of the notification information NC11 is a content that prompts the user U1 to reserve a stay at the hotel A on the next consecutive holidays (coming soon). In other words, the content of the notification information NC11 is information notified to the user by a service other than the distribution service of the distribution device 100 and being used by the user. Specifically, the notification information NC11 is information notified to the user U1 by the external device 50 that provides the reservation service being used by the user.

  The user U1 who has browsed the notification information NC11 having such contents activates a reservation service application provided by the external device 50 by pressing a “check now” button or the like, and is included in the notification information NC11. The hotel information about the hotel A is confirmed, and the possibility of booking the hotel A is increased. That is, the notification information NC11 is information that prompts the use of a service other than the service that provides the distribution content. Specifically, the notification information NC11 is information that prompts the use of the reservation service provided by the external device 50 other than the distribution device 100.

  As described above, the distribution apparatus 100 distributes notification information that is displayed as a list together with the distribution content other than the distribution content. Then, the terminal device 10 that has received the notification information displays a list of the notification information together with the distribution content. In the example of FIG. 1, the terminal device 10 displays a list of notification information NC11 related to hotels presumed to be appropriate for the user U1, along with the contents CT14, CT15, and the advertisement content AC12. That is, since the distribution apparatus 100 can distribute the notification information so that it is displayed together with the content being browsed by the user, the distribution apparatus 100 can notify the user of the notification information in a manner in which the user is highly visible. . In addition, since the distribution apparatus 100 can distribute the notification information so that the notification information is displayed in a manner in harmony with the distribution content without being superimposed on the distribution content, the notification information can be transmitted without reducing user satisfaction. The user can be notified appropriately. That is, the distribution apparatus 100 can appropriately notify the information to the user.

  Note that the information processing apparatus that distributes the distribution content and the information processing apparatus that distributes the notification information may be separate. For example, a predetermined content distribution device may distribute distribution content, and the distribution device 100 that receives a request from the content distribution device or the terminal device 10 may distribute the notification information to the terminal device 10 or the content distribution device. For example, the content distribution device may distribute the distribution content to the terminal device 10 in response to a request from the terminal device 10 and inquire the distribution device 100 for notification information. The distribution device 100 that has received the inquiry from the content distribution device may distribute the notification information directly to the terminal device 10. That is, the terminal device 10 may receive each distribution of the distribution content and the notification information from another device. For example, distribution content may be distributed from the content distribution device and notification information may be distributed from the distribution device 100 to the terminal device 10. Further, the distribution device 100 may notify the terminal device 10 of the notification information via the content distribution device. That is, when the content distribution apparatus receives the notification information from the distribution apparatus 100 that inquired the notification information, the content distribution apparatus distributes the notification information received from the distribution apparatus 100 to the terminal device 10. In this case, the distribution device 100 and the external device 50 may be integrated.

  Further, for example, the distribution device 100 may be notification information between services associated with one ID. For example, when the user U1 is provided with a distribution service or another service (for example, a reservation service) using a common ID (for example, “U1”), the distribution apparatus 100 includes the content of the distribution service using the common ID. Notification information may be distributed so that notification information related to other services using a common ID is displayed in a list. In this case, for example, the notification information of service B used by the user using the common ID is displayed together with the content of service A used by the user using the common ID, and the notification of service A together with the content of service B is displayed. Information may be displayed. Thus, notification information may be provided between services used by a common ID.

  In the above example, the terminal device 10 displays the distribution content and the notification information by a dedicated application for browsing content such as the content browsing application. However, the display of the distribution content and the notification information is described above. However, the terminal device 10 may display the distribution content and the notification information using, for example, a browser. For example, when the terminal device 10 displays distribution content and notification information using a browser or the like, the page on which the distribution content or notification information is displayed may be a web page.

[1-1. Notification timing)
Moreover, the delivery timing of the notification information in the above example is an example, and the delivery device 100 may deliver the notification information at various timings according to the purpose. For example, the distribution device 100 performs the processing of steps S15 and S16 when receiving a distribution request from the terminal device 10 in step S11, and distributes the notification information together when distributing the distribution content in step S12. Good. That is, the distribution apparatus 100 may distribute the notification information at a timing when the distribution content is distributed, or may distribute the notification information at a timing different from the distribution content distribution.

[1-2. Other (distribution using model)]
Not only the example mentioned above but the delivery apparatus 100 may deliver notification information using various information suitably. For example, the distribution apparatus 100 may distribute the notification information using a model related to the distribution of the notification information. For example, the distribution apparatus 100 may determine whether to distribute the notification information using a model related to the distribution timing of the notification information, and distribute the notification information. For example, the distribution apparatus 100 may generate (learn) a model by using, as a positive example, notification information having a high notification effect among notification information distributed to the user. For example, the distribution apparatus 100 may generate a model using, as a positive example, notification information selected by a user by clicking or the like among notification information distributed to the user. Further, for example, the distribution apparatus 100 may generate a model using, as a positive example, the distribution timing of notification information that improves the reservation rate of the user's hotel among the notification information distributed to the user. In addition, for example, the distribution apparatus 100 may generate a model using, as a positive example, the content of notification information that improves the user's hotel reservation rate among the notification information distributed to the user. Details of distribution using the model will be described later.

[1-3. Action information (movement) and notification timing]
Moreover, the delivery apparatus 100 may deliver notification information based on various user behavior information. For example, the distribution apparatus 100 may distribute the notification information based on information related to reservation and use of a predetermined facility such as a hotel by the user. For example, the distribution apparatus 100 may distribute, as notification information, information regarding reservations, benefits of facilities used, information regarding congestion, and questionnaire information to users who use predetermined facilities such as hotels. For example, the distribution apparatus 100 may periodically distribute the notification information to a user who has reserved or used a predetermined facility such as a hotel. For example, the distribution apparatus 100 may distribute, as notification information, information related to hotel benefits, congestion information, and questionnaire information that the user has made a previous reservation to the user after one month has passed since the previous reservation date. For example, the distribution apparatus 100 may distribute, as notification information, information related to a privilege of a hotel booked last time, information related to congestion, and questionnaire information to the user after one year has passed since the previous reservation date. For example, the distribution apparatus 100 distributes information regarding a privilege of a predetermined facility, information regarding congestion, and questionnaire information as notification information to the user within a predetermined period from a predetermined anniversary or birthday of the user. Also good. For example, the distribution apparatus 100 distributes information regarding a privilege of a predetermined facility, information regarding congestion, and questionnaire information as notification information to the user at a timing one week before a predetermined anniversary or birthday regarding the user. May be.

[1-4. Action information (search) and notification timing]
Further, for example, the distribution apparatus 100 may distribute notification information based on user behavior information on the Internet. For example, the distribution apparatus 100 may distribute the notification information based on the frequency or history regarding either user browsing or search. For example, the distribution apparatus 100 may distribute the notification information when the user searches for a facility. For example, when the user has moved near a facility searched in the past, the distribution apparatus 100 may distribute notification information regarding the facility. Further, for example, when the user searches for a facility, the distribution apparatus 100 may distribute information related to the benefit of the searched facility or information related to congestion as notification information. For example, the distribution apparatus 100 may periodically distribute notification information to a user who has searched for a facility. Further, for example, the distribution apparatus 100 may distribute the notification information regarding the facility at a timing when the user comes close to the facility searched in the past. For example, the distribution apparatus 100 may distribute the notification information related to the facility searched by the user in the past at the timing when the coupon is issued.

[1-5. First desired facility and notification timing]
Further, for example, the distribution apparatus 100 may distribute notification information regarding a facility (hereinafter, also referred to as “first desired facility”) that the user desires to make a reservation but cannot make a reservation due to predetermined circumstances. For example, the distribution apparatus 100 may distribute the notification information regarding the first desired facility that the user has not been able to reserve, and the user has waited for reservation. For example, when the first desired facility can be reserved, the distribution apparatus 100 may distribute notification information indicating that the first desired facility can be reserved to the user. For example, the distribution apparatus 100 may distribute facility information that matches the same conditions as the first desired facility as notification information. In this case, the distribution apparatus 100 may distribute information on other facilities that are alternatives to the first desired facility as notification information. For example, the distribution apparatus 100 may distribute the notification information regarding the first desired facility at the timing of the day after the day when the user searches for the first desired facility. For example, the distribution apparatus 100 may distribute the notification information regarding the first desired facility at the timing of the day after the day when the user has failed to reserve the first desired facility. For example, when the user reserves a facility other than the first desired facility, the distribution apparatus 100 may distribute the notification information regarding the first desired facility at a timing one week before the reservation date.

[1-6. (No facilities that meet the conditions and timing of notification)
For example, the distribution apparatus 100 may distribute various notification information when a user searches for a facility but a facility that meets the condition is not found. For example, when a facility that has been searched by the user in the past but is not found in the condition and a facility that meets the condition is added later, the distribution apparatus 100 may distribute information related to the facility as notification information. For example, the distribution apparatus 100 may distribute the notification information using a facility closest to the condition as an alternative. For example, the distribution apparatus 100 may distribute the notification information at various timings when the user searches for a facility but does not find a facility that meets the conditions. For example, if the user has searched for a facility in the past but the facility that meets the condition is not found, the distribution device 100 distributes the notification information at the timing when information about the facility that is the same as or matches the condition searched by the user is added. May be.

[1-7. (Reservation cancellation and notification timing)
For example, the distribution apparatus 100 may distribute the notification information when the user cancels the facility reservation. For example, the distribution apparatus 100 may distribute the notification information based on information regarding a facility for which the user canceled the reservation. For example, the distribution apparatus 100 may distribute the questionnaire information regarding the reason for cancellation from the facility where the user canceled the reservation as notification information to the user who canceled the reservation. For example, the distribution apparatus 100 may distribute the notification information to the user who canceled the reservation at a timing one week after the reservation cancellation. For example, the distribution apparatus 100 may distribute the notification information to the user who canceled the reservation at a timing one month after the reservation cancellation.

[1-8. During and after use of the facility)
Further, the distribution apparatus 100 may distribute the notification information while the user is using the facility or before and after using the facility. For example, the distribution apparatus 100 may distribute, as notification information, guidance information related to movement such as transfer guidance to a facility or privilege information in the middle of a journey to the facility. For example, the distribution apparatus 100 may distribute privilege information regarding a meal service or amusement facility in a dining facility located in the middle of the journey to the facility as notification information. For example, the distribution apparatus 100 may distribute the notification information at the timing on the day before the facility use. Further, for example, the distribution apparatus 100 may distribute the notification information at the timing of the facility use day. In addition, said information and delivery timing are examples, and the delivery apparatus 100 may deliver notification information at various timings based on various information.

[2. Configuration of distribution device]
Next, the configuration of the distribution apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the distribution apparatus 100 according to the embodiment. As illustrated in FIG. 2, the distribution apparatus 100 includes a communication unit 110, a storage unit 120, and a control unit 130. The distribution apparatus 100 includes an input unit (for example, a keyboard and a mouse) that receives various operations from an administrator of the distribution apparatus 100 and a display unit (for example, a liquid crystal display) for displaying various types of information. May be.

(Communication unit 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card). The communication unit 110 is connected to the network by wire or wireless, and transmits / receives information to / from the terminal device 10.

(Storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. As illustrated in FIG. 2, the storage unit 120 according to the embodiment includes a content information storage unit 121, an advertisement information storage unit 122, and a user information storage unit 123.

(Content information storage unit 121)
The content information storage unit 121 according to the embodiment stores various types of information related to content. FIG. 3 is a diagram illustrating an example of a content information storage unit according to the embodiment. The content information storage unit 121 illustrated in FIG. 3 includes items such as “content ID”, “content”, “provider ID”, and “category”.

  “Content ID” indicates identification information for identifying the content. “Content” indicates content acquired from a provider such as a so-called content provider. FIG. 3 shows an example in which conceptual information such as “CT11” is stored in “content”, but actually, a still image, a moving image, text data, a URL, or a file path indicating the storage location thereof. The name etc. are stored. The “provider ID” indicates identification information for identifying the content provider. “Category” indicates classification information based on the content.

  For example, in the example illustrated in FIG. 3, the content CT11 identified by the content ID “C11” is the content acquired from the provider identified by the provider ID “CP11”, and the content is classified into the category “economy”. Indicates that

  The content information storage unit 121 is not limited to the above, and may store various types of information according to the purpose. For example, the content information storage unit 121 may store information regarding the date and time when the content was acquired and the date and time when the content was created.

(Advertisement information storage unit 122)
The advertisement information storage unit 122 according to the embodiment stores various types of information related to advertisements. FIG. 4 is a diagram illustrating an example of the advertisement information storage unit according to the embodiment. The advertisement information storage unit 122 illustrated in FIG. 4 includes items such as “advertisement ID”, “advertisement content”, “advertiser ID”, and “product name”.

  “Advertisement ID” indicates identification information for identifying an advertisement. “Advertising content” indicates advertising content submitted by the advertiser. FIG. 4 shows an example in which conceptual information such as “AC11” is stored in “advertising content”, but actually, a still image, a moving image, text data, a URL, or a file indicating the storage location thereof. Stores path names and so on. “Advertiser ID” indicates identification information for identifying an advertiser. In addition, the advertiser may request an agency for a submission work or the like. Hereinafter, the notation “advertiser” is a concept including not only the advertiser but also the agency. “Product name” indicates a product name or service name to be advertised. The information for identifying each product is not limited to the “product name”, and information such as “product ID” for identifying the product may be stored.

  For example, in the example illustrated in FIG. 4, the advertisement content AC11 identified by the advertisement ID “A11” is the advertisement content acquired from the advertiser identified by the advertiser ID “AP1”, and the product targeted for the advertisement. Indicates “car A”.

  The advertisement information storage unit 122 is not limited to the above, and may store various information according to the purpose. For example, the advertisement information storage unit 122 may store information on bid prices.

(User information storage unit 123)
The user information storage unit 123 according to the embodiment stores various types of information regarding the user. For example, the user information storage unit 123 stores various types of information regarding user attributes. FIG. 5 is a diagram illustrating an example of a user information storage unit according to the embodiment. The user information storage unit 123 illustrated in FIG. 5 includes items such as “user ID”, “age”, “sex”, and “behavior information”. In addition, “behavior information” indicates information related to the action of the corresponding user, and includes items such as “behavior ID”, “date and time”, and “content”.

  “User ID” indicates identification information for identifying a user. For example, the user identified by the user ID “U1” corresponds to the user U1 illustrated in the example of FIG. “Age” indicates the age of the user identified by the user ID. The “age” may be a specific age of the user identified by the user ID, such as 35 years old. “Gender” indicates the gender of the user identified by the user ID.

  “Action ID” indicates identification information for identifying each action. “Date and time” indicates the date and time when the corresponding action was performed. In the example of FIG. 5, the information stored in the “date and time” is illustrated by a code such as “DA1-1”, but the “date and time” includes “13:43:28 on December 22, 2016”. It is assumed that a specific date and time is stored. “Content” indicates the type of action of the corresponding user, the contents targeted in the action, and the like.

  For example, in the example illustrated in FIG. 5, the age of the user identified by the user ID “U1” is “30s”, and the gender is “male”. For example, in the example illustrated in FIG. 5, the user identified by the user ID “U1” is the behavior identified by the behavior ID “AC1-1” or the behavior identified by the behavior ID “AC1-2”. This indicates that an action identified by the ID “AC1-3” has been performed. Further, for example, in the example illustrated in FIG. 5, the action identified by the action ID “AC1-1” is performed on the date “DA1-1”, and the content indicates that the content A is viewed. Further, for example, in the example illustrated in FIG. 5, the action identified by the action ID “AC1-2” is performed on the date “DA1-2”, and the content is a search using the query “query A”. Indicates. Further, for example, in the example illustrated in FIG. 5, the action identified by the action ID “AC1-3” is performed at the date “DA1-3”, and the content indicates that the reservation is for the hotel A.

  Further, for example, in the example illustrated in FIG. 5, the age of the user identified by the user ID “U2” is “20s”, and the gender is “female”. For example, in the example illustrated in FIG. 5, the user identified by the user ID “U2” is the behavior identified by the behavior ID “AC2-1” or the behavior identified by the behavior ID “AC2-2”. This indicates that an action identified by the ID “AC2-3” has been performed. Further, for example, in the example illustrated in FIG. 5, the action identified by the action ID “AC2-1” is performed on the date “DA2-1”, and indicates that the content is browsing of the content B. Further, for example, in the example illustrated in FIG. 5, the action identified by the action ID “AC2-2” is performed on the date “DA2-2”, and the content is a search using the query “query B”. Indicates. Further, for example, in the example illustrated in FIG. 5, the action identified by the action ID “AC2-3” is performed on the date “DA2-3”, and the content indicates that the hotel B is waiting for cancellation.

  Note that the user information storage unit 123 is not limited to the above, and may store various types of information according to the purpose. For example, the user information storage unit 123 may store other demographic attribute information and psychographic attribute information in addition to age and sex. For example, the user information storage unit 123 may store information such as name, home, work place, interest, family structure, income, lifestyle, and the like.

(Control unit 130)
Returning to the description of FIG. 2, the control unit 130 is a controller and is stored in a storage device inside the distribution apparatus 100 by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. Various programs (corresponding to an example of a distribution program) are implemented by using the RAM as a work area. The control unit 130 is a controller, and is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As illustrated in FIG. 2, the control unit 130 includes a reception unit 131, a generation unit 132, and a distribution unit 133, and realizes or executes functions and operations of information processing described below. The internal configuration of the control unit 130 is not limited to the configuration illustrated in FIG. 2, and may be another configuration as long as the information processing described later is performed.

(Reception unit 131)
The accepting unit 131 accepts various information. The accepting unit 131 accepts a distribution request from an external information processing apparatus. For example, the reception unit 131 receives a distribution request from the terminal device 10. In the example of FIG. 1, the accepting unit 131 accepts a distribution request from an app that operates on the terminal device 10. The accepting unit 131 accepts an inquiry for service information from the terminal device 10. In the example of FIG. 1, the accepting unit 131 accepts an inquiry about service information related to a service provided by the external device 50 from the terminal device 10. The accepting unit 131 accepts service information from the external device 50. In the example of FIG. 1, the accepting unit 131 accepts service information related to the user U1 from the external device 50 that provides the service used by the user U1. The receiving unit 131 may receive service information related to the user U1 from the external device 50 at a predetermined timing. For example, the reception unit 131 may receive service information related to the user U1 from the external device 50 periodically (every hour, every other day, etc.).

  The accepting unit 131 may accept content information stored in the content information storage unit 121 from an external information processing apparatus. In this case, for example, the reception unit 131 receives content from an information processing apparatus managed by a content provider or the like. The accepting unit 131 may accept submission of advertising content from an advertiser. The accepting unit 131 may accept submission of advertising content from an agency that has been requested to submit advertising content by an advertiser. In this case, for example, the accepting unit 131 accepts advertisement content submission from an information processing apparatus used by an advertiser or an agency. For example, the reception unit 131 stores the received advertisement content in the advertisement information storage unit 122. The accepting unit 131 accepts various user information such as user action information from an external device such as the terminal device 10. For example, the reception unit 131 stores the received user information in the user information storage unit 123.

(Generator 132)
The generation unit 132 generates various information. For example, the generation unit 132 generates notification information based on service information regarding the user received by the reception unit 131. In the example of FIG. 1, the generation unit 132 generates notification information NC <b> 11 based on service information related to the user received by the reception unit 131. Further, when the reception unit 131 receives an inquiry about service information related to a service provided by the external device 50, the generation unit 132 may make an inquiry about the service information to the external device 50. Further, the generation unit 132 may cause the distribution unit 133 to make an inquiry about service information to the external device 50.

  In the example of FIG. 1, the generation unit 132 generates notification information about a hotel based on user information stored in the user information storage unit 123 (see FIG. 5). In the example of FIG. 1, the generation unit 132 generates notification information NC11 that prompts the user U1 to reserve a hotel A using a reservation service. Further, the generation unit 132 may generate notification information about a hotel based on user information at a predetermined timing. For example, when the service information is received by the reception unit 131, the generation unit 132 may generate notification information about the hotel based on the user information. In addition, the generation unit 132 may generate notification information about a hotel based on user information at a timing that satisfies a predetermined condition.

  The generation unit 132 may generate distribution content to be distributed to the terminal device 10. For example, when the distribution request is received by the reception unit 131, the generation unit 132 processes the content stored in the content information storage unit 121 and the advertisement content stored in the advertisement information storage unit 122 to generate distribution content. May be. In this case, the generation unit 132 processes the content stored in the content information storage unit 121 and the advertisement content stored in the advertisement information storage unit 122 according to the format displayed on the terminal device 10 to generate distribution content. May be. When the distribution device 100 distributes the content stored in the content information storage unit 121 or the advertisement content stored in the advertisement information storage unit 122 to the terminal device 10 as distribution content, the generation unit 132 displays the distribution content. It does not have to be generated.

(Distribution unit 133)
The distribution unit 133 distributes various information. The distribution unit 133 distributes notification information other than the content to be notified to the user who uses the terminal device 10 to the terminal device 10 that displays the list of content, and the notification information displayed together with the content. For example, the distribution unit 133 distributes notification information regarding a service provided at a predetermined facility based on user behavior information that is inserted in advance between the contents and displayed as a list together with the contents. For example, the distribution unit 133 distributes notification information displayed together with the distribution content to the terminal device 10 that displays a list of distribution contents corresponding to the distribution request. For example, the distribution unit 133 distributes the notification information to the terminal device 10 that has transmitted the distribution request. For example, the distribution unit 133 distributes notification information regarding a service including an accommodation service or a food service.

  For example, the delivery unit 133 delivers the notification information at a timing according to the user behavior pattern estimated based on the user behavior information. For example, the delivery unit 133 delivers the notification information at a timing according to a predetermined user's predetermined behavior estimated based on the user's behavior information. For example, the distribution unit 133 distributes the notification information at a timing based on a search action related to a predetermined facility by the user. For example, the distribution unit 133 distributes the notification information at a timing based on an action related to reservation of a service provided by a predetermined facility provided by the user.

  For example, the distribution unit 133 distributes notification information having contents based on information about the user. For example, the distribution unit 133 distributes notification information regarding a service selected based on information regarding the user. For example, the distribution unit 133 distributes the notification information generated by the generation unit 132. For example, the distribution unit 133 distributes the notification information to the terminal device 10 at the timing when the notification information is generated by the generation unit 132.

  For example, the distribution unit 133 distributes notification information related to services other than the content distribution service. For example, the distribution unit 133 distributes notification information that prompts the use of a service other than the content distribution service. For example, the distribution unit 133 distributes notification information notified to the user by a service other than the content distribution service and being used by the user.

  In the example of FIG. 1, the distribution unit 133 distributes notification information NC11 related to a hotel based on user information stored in the user information storage unit 123 (see FIG. 5). In the example of FIG. 1, the distribution unit 133 distributes notification information NC11 that prompts the user U1 to reserve the hotel A using the reservation service. In the example of FIG. 1, the distribution unit 133 distributes the notification information NC <b> 11 generated so as to have the same display mode as the contents CT <b> 11 to CT <b> 13 to the terminal device 10.

  In the example of FIG. 1, the distribution unit 133 distributes the notification information NC11 displayed in a list together with the contents CT14 and CT15 and the advertisement content AC12 to the terminal device 10. Further, the distribution unit 133 distributes notification information NC11 based on service information related to the user U1 received by the reception unit 131.

  In addition, the distribution unit 133 distributes notification information arranged and displayed between the contents to the terminal device 10 where the contents are displayed side by side in the scroll direction. For example, the distribution unit 133 distributes notification information displayed in a display format selected from a plurality of display formats to the terminal device 10 in which each of the contents is displayed in any of a plurality of display formats. In the example of FIG. 1, the distribution unit 133 distributes notification information NC11 displayed in a predetermined display format to the terminal device 10 in which content is displayed in a predetermined display format.

[3. Configuration of terminal device]
Next, the configuration of the terminal device 10 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram illustrating a configuration example of the terminal device 10 according to the embodiment. As illustrated in FIG. 6, the terminal device 10 includes a communication unit 11, a storage unit 12, an input unit 13, an output unit 14, and a control unit 15.

(Communication unit 11)
The communication unit 11 is realized by a communication circuit or the like, for example. The communication unit 11 is connected to a predetermined communication network (not shown) by wire or wireless, and transmits / receives information to / from the distribution apparatus 100.

(Storage unit 12)
The storage unit 12 is realized by, for example, a semiconductor memory element such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 12 stores, for example, information related to applications installed in the terminal device 10, such as programs.

(Input unit 13)
The input unit 13 receives various operations from the user. For example, the input unit 13 may accept various operations from the user via a display surface (for example, the display unit 153) by a touch panel function. Further, the input unit 13 may accept various operations from buttons provided on the terminal device 10 or a keyboard or mouse connected to the terminal device 10.

(Output unit 14)
The output unit 14 is a display screen such as a tablet terminal realized by, for example, a liquid crystal display or an organic EL (Electro-Luminescence) display, and is a display device for displaying various types of information.

(Control unit 15)
The control unit 15 is a controller, and is realized, for example, by executing various programs stored in a storage device such as the storage unit 12 inside the terminal device 10 using the RAM as a work area by a CPU, an MPU, or the like. . For example, the various programs include installed application programs. The control unit 15 is a controller, and is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 6, the control unit 15 includes a request unit 151, a reception unit 152, and a display unit 153, and realizes or executes functions and operations of distribution processing described below. Note that the internal configuration of the control unit 15 is not limited to the configuration illustrated in FIG. 6, and may be another configuration as long as it performs a distribution process described later.

  The request unit 151 transmits a distribution request to the distribution apparatus 100 in accordance with the user operation received by the input unit 13. For example, the request unit 151 transmits a distribution request from the activated application to the distribution apparatus 100. Further, the request unit 151 requests an inquiry for service information. In the example of FIG. 1, the request unit 151 requests the distribution apparatus 100 to inquire about service information. The request unit 151 may request an inquiry about service information from the external device 50 or a notification device (not shown) that notifies predetermined notification information.

  The receiving unit 152 receives the distribution content distributed from the distribution device 100. The receiving unit 152 receives notification information for a user who uses the terminal device 10. The receiving unit 152 may store the received distribution content and notification information in the storage unit 12. In the example of FIG. 1, the reception unit 152 receives notification information from the distribution device 100. The receiving unit 152 may receive notification information from the external device 50 or the notification device.

  The display unit 153 displays the notification information received by the receiving unit 152 as a list together with predetermined content. Specifically, the display unit 153 displays the notification information as a list together with the distribution content. Further, the display unit 153 displays the distribution contents in a list in a predetermined direction. Specifically, the display unit 153 displays the contents side by side in the scroll direction. In addition, the display unit 153 arranges and displays notification information between contents. The display unit 153 displays each of the contents in any of a plurality of display formats. In this case, the display unit 153 displays the notification information in a display format selected from a plurality of display formats. The display unit 153 displays content in a predetermined display format. In this case, the display unit 153 displays the notification information in the same display format as the content.

  In the example of FIG. 1, the display unit 153 arranges the content CT11, the content CT12, the advertisement content AC11, and the content CT13 in the vertical direction and displays the list on the page W11. In addition, when an operation for scrolling the display downward is performed by the user's flick operation or the like, the display unit 153 displays the remaining content that continues below. In the example of FIG. 1, after the user performs a flick operation, the display unit 153 displays the content next to the contents CT11 to CT13 and the advertisement content AC11 on the page W11.

  Further, the display unit 153 interrupts and displays the notification information in the content to be displayed next. In the example of FIG. 1, the display unit 153 arranges the content CT14, the advertisement content AC12, the notification information NC11, and the content CT15 in the vertical direction and displays the list on the page W11. Specifically, the display unit 153 displays the list by inserting the notification information NC11 between the advertisement content AC12 and the content CT15. As described above, the display unit 153 displays the notification information NC11 together with the contents CT14 and CT15 and the advertisement content AC12.

  Note that the processing such as the display processing by the control unit 15 described above may be realized by, for example, JavaScript (registered trademark). In addition, when the display process described above is performed by a predetermined application or when the display process is performed by a dedicated application, the control unit 15 may include, for example, an application control unit that controls the predetermined application or the dedicated application. .

[4. (Delivery process flow)
Next, a procedure of distribution processing by the distribution system 1 according to the embodiment will be described with reference to FIGS. First, the flow of processing until distribution of notification information in the distribution apparatus 100 will be described with reference to FIG. FIG. 7 is a flowchart illustrating an example of a process for distributing notification information according to the embodiment.

  As illustrated in FIG. 7, the reception unit 131 of the distribution device 100 receives a distribution request from the terminal device 10 (step S101). For example, in the example of FIG. 1, the reception unit 131 receives a distribution request from an application activated on the terminal device 10. Thereafter, the distribution unit 133 of the distribution device 100 distributes the content to the terminal device 10 (step S102). For example, the distribution unit 133 distributes the distribution content generated by the generation unit 132 of the distribution device 100 to the terminal device 10. And the reception part 131 receives the inquiry of service information from the terminal device 10 (step S103). Note that step S103 may be performed at the same timing as step S101, or the distribution request of step S101 may include an inquiry about service information. Further, when the distribution apparatus 100 distributes the notification information at a predetermined timing, the distribution apparatus 100 may perform the processes after step S104 at a predetermined timing without performing the process at step S103.

  Then, the distribution device 100 requests the service information related to the user who uses the terminal device 10 to the external device 50 corresponding to the service information inquiry by using the generation unit 132 or the distribution unit 133 (step S104). In the example of FIG. 1, the distribution apparatus 100 requests service information regarding the user U1 from the external apparatus 50 that provides the reservation service. Thereafter, the accepting unit 131 accepts service information related to the user from the external device 50 (step S105). In the example of FIG. 1, the reception unit 131 receives service information related to the user U <b> 1 from the external device 50.

  And the production | generation part 132 produces | generates notification information based on the service information received in step S105 (step S106). In the example of FIG. 1, the generation unit 132 generates notification information NC11 based on the service information received from the external device 50 by the reception unit 131. When the distribution apparatus 100 distributes the service information received from the external apparatus 50 as notification information to the terminal apparatus 10, the process of step S106 may not be performed. Thereafter, the distribution unit 133 distributes the notification information to the terminal device 10 (step S107). Note that the distribution unit 133 may distribute the notification information together with the distribution content to the terminal device 10 in step S101.

  Next, the flow of processing up to display of notification information in the terminal device 10 will be described with reference to FIG. FIG. 8 is a flowchart illustrating an example of a process for displaying notification information according to the embodiment.

  As illustrated in FIG. 8, the request unit 151 of the terminal device 10 transmits a distribution request to the distribution apparatus 100 (step S201). For example, in the example of FIG. 1, the request unit 151 transmits a distribution request by an application activated in the terminal device 10 to the distribution device 100. Thereafter, the receiving unit 152 of the terminal device 10 receives content from the distribution device 100 (step S202). For example, the receiving unit 152 receives distribution content from the distribution device 100. And the display part 153 of the terminal device 10 displays the content received from the delivery apparatus 100 (step S203). For example, the distribution content received from the display unit 153 and the distribution device 100 is displayed.

  Then, the request unit 151 makes an inquiry about service information at a predetermined timing (step S204). Note that step S204 may be performed at the same timing as step S201, or the distribution request of step S201 may include an inquiry for service information. For example, in the example of FIG. 1, the request unit 151 makes an inquiry about service information to the distribution apparatus 100. Note that the request unit 151 may inquire service information to the external device 50 or the notification device. Thereafter, the receiving unit 152 receives the notification information (step S205). In the example of FIG. 1, the reception unit 152 receives the notification information NC11 from the distribution device 100. Note that the receiving unit 152 may receive the notification information together with the content in step S202.

  When the content to be displayed is changed after the notification information is received (step S206: Yes), the display unit 153 displays the notification information together with the content (step S207). In the example of FIG. 1, when the content to be displayed is changed by a user's flick operation or the like, the display unit 153 displays notification information together with the next content. Specifically, the display unit 153 displays the notification information NC11 together with the next contents CT14 and CT15 and the advertisement content AC12. In addition, when the content to display is not changed (step S206: No), for example, the display unit 153 repeats the determination in step S206.

[5. (Modification)
The distribution system 1 according to the above-described embodiment may be implemented in various different forms other than the above-described embodiment. Therefore, in the following, another embodiment of the distribution system 1 will be described.

[5-1. Modified example: Distribution of notification information using a model]
For example, the distribution apparatus 100A may distribute the notification information using a learned model. This point will be described with reference to FIGS. FIG. 9 is a diagram illustrating an example of distribution processing according to the modification. In addition, the same code | symbol is attached | subjected to the part same as embodiment, and description is abbreviate | omitted. In the distribution system 1A according to the modified example, when the notification information distributed to the user is selected by the user, the distribution device 100A uses the notification timing as a positive example, and the notification information distributed to the user is not selected by the user. If this happens, the model is learned with the notification timing as a negative example. In the example illustrated in FIG. 9, the distribution device 100A distributes the notification information using the learned model M1.

[5-1-1. (Delivery process)
First, an example of distribution processing according to the modification will be described with reference to FIG. A distribution apparatus 100A illustrated in FIG. 9 provides a distribution service for distributing predetermined content. The content distributed by the distribution apparatus 100A includes various content such as content including articles, content including images, and content including moving images. Further, the content distributed by the distribution apparatus 100A may be so-called advertisement content. Hereinafter, content distributed by the distribution apparatus 100A may be referred to as “distributed content”.

  In addition, the distribution contents distributed by the distribution apparatus 100 </ b> A are displayed as a list on the terminal apparatus 10. Then, the distribution device 100A distributes notification information other than the distribution content to be notified to the user and displayed in a list together with the distribution content to the terminal device 10.

  As illustrated in FIG. 9, the distribution system 1A includes a terminal device 10, an external device 50 (not shown), and a distribution device 100A. The terminal device 10, the external device 50, and the distribution device 100A are communicably connected via a predetermined communication network (not shown) in a wired or wireless manner. The distribution system 1A illustrated in FIG. 9 may include a plurality of terminal devices 10, a plurality of external devices 50, and a plurality of distribution devices 100A.

  The distribution apparatus 100 </ b> A is an information processing apparatus that provides a service for distributing distribution content and notification information to the terminal device 10. In the example illustrated in FIG. 9, the distribution device 100 </ b> A receives a distribution request from the terminal device 10, and distributes distribution content displayed in a list on a page in the application activated on the terminal device 10. In addition, the distribution device 100A distributes notification information displayed in a list together with distribution content to the terminal device 10. Further, the distribution device 100A determines whether to distribute the notification information using the model.

  Hereinafter, an example of the distribution process will be described with reference to FIG. In the example of FIG. 9, two cases of distribution at the date and time DA21 and distribution at the date and time DA22 after the date and time DA21 are shown. Specifically, an example of collecting information used for generating a model in the delivery at the date and time DA21 is shown, and a notification determination example of notification information using the model in the delivery at the date and time DA22 is shown.

  In the example shown in FIG. 9, the case where the user is the user U1 is shown. As shown in FIG. 9, at the date and time DA21, the user U1 operates the application activated on the terminal device 10 and transmits a content distribution request to the distribution device 100A (step S21).

  The distribution device 100A that receives the distribution request from the terminal device 10 distributes the content and the notification information to the terminal device 10 (step S22). Note that, in the example of delivery at the date and time DA21, the delivery device 100A delivers notification information without using a model to simplify the description, but may determine whether to deliver notification information using a model. . In the example shown in FIG. 9, the distribution apparatus 100A distributes content CT14, CT15, advertisement content AC12, notification information NC11, and the like.

  Then, the terminal device 10 displays the content and notification information received from the distribution device 100A (step S23). That is, the terminal device 10 displays a list of distribution contents on the page W11 in the application. In the example illustrated in FIG. 9, a list of contents is displayed on the page W <b> 11 in the terminal device 10 in the order of content CT <b> 14, advertisement content AC <b> 12, notification information NC <b> 11, content CT <b> 15.

  Note that the content CT14, the advertising content AC12, and the content CT15 displayed on the page W11 are part of the distributed content, and the user U1 performs the flick operation with the finger F1 touching the display screen of the terminal device 10 to display the content. Scroll down to view the remaining content that follows.

  Thereafter, the user U1 selects the notification information NC11 (step S24). For example, the user U1 selects the notification information NC11 by touching the part where the notification information NC11 of the terminal device 10 is displayed with the finger F1. Although illustration is omitted in FIG. 9, in the terminal device 10, even if the screen display is changed to a reservation service site or the like and a detailed page or the like regarding the reservation status of the hotel A corresponding to the notification information NC <b> 11 is displayed. Good. For example, the detailed page of the hotel A corresponding to the notification information NC11 may be distributed from the distribution device 100A or the external device 50.

  In response to the selection of the notification information NC11 by the user U1, the terminal device 10 transmits selection information indicating that the notification information NC11 has been selected to the distribution device 100A (step S25). For example, in the terminal device 10, the selection information may include the date and time when the notification information NC11 is selected, information about the content displayed together with the notification information NC11, and the like.

  Then, the distribution apparatus 100A generates (learns) a model using the selection information indicating that the notification information NC11 is selected as a positive example (step S26). For example, the distribution apparatus 100A generates a model M1 stored in the model information storage unit 124 (see FIG. 11). In the example of FIG. 9, only acceptance of selection information related to the notification information NC11 distributed to the user U1 is illustrated, but the distribution device 100A receives selection information related to notification information distributed to a large number of users. .

  For example, when the distribution apparatus 100A receives selection information of the notification information from the terminal apparatus 10 that distributed the notification information as in step S25, the distribution apparatus 100A may generate a model using the notification information as a positive example. For example, the distribution apparatus 100A may generate a model using the distribution timing of the notification information selected by the user, information about the content displayed together with the notification information, and the like as positive examples. For example, the distribution apparatus 100A may generate a model so as to output a score that is equal to or higher than a predetermined threshold when information regarding the distribution timing of the notification information selected by the user, information about the content displayed together with the notification information, or the like is input. Good.

  Further, for example, when the notification information selection information is not transmitted from the terminal device 10 that has distributed the notification information, that is, when the user does not select the notification information, the distribution device 100A negates the notification information. As an example, a model may be generated. For example, the distribution apparatus 100A may generate a model using, as a negative example, the distribution timing of notification information that is not selected by the user, information about content displayed together with the notification information, and the like. For example, the distribution apparatus 100A generates a model so as to output a score less than a predetermined threshold when information regarding the distribution timing of notification information not selected by the user, information regarding content displayed together with the notification information, or the like is input. Also good. The information used as the model input is not limited to the above, and various information may be used. For example, the information used as the model input may include various types of information such as user information of a distribution destination user, weather information at the time of distribution, and distributed notification information.

  As described above, the distribution apparatus 100A generates a model based on information regarding a large number of distributed notification information. For example, the distribution apparatus 100A determines whether to distribute the notification information using the generated model. This point will be described below with an example of delivery at the date and time DA22.

  As shown in FIG. 9, at the date and time DA22, the user U1 operates an application activated on the terminal device 10 and transmits a content distribution request to the distribution device 100A (step S31).

  The distribution apparatus 100A that has received the distribution request from the terminal apparatus 10 determines whether to distribute the notification information to the terminal apparatus 10 (step S32). In the example of FIG. 9, the distribution device 100A determines whether to distribute the notification information to the terminal device 10 using the model M1. For example, the distribution device 100A inputs input information to the model M1, and determines whether to notify the notification information to the terminal device 10 according to the output score. For example, the distribution device 100A inputs information related to the date and time DA22, information related to the content to be distributed, and the like to the model M1, and determines that the notification information is distributed to the terminal device 10 when the output score is equal to or greater than a predetermined threshold. In the example of FIG. 9, it is assumed in step S32 that the score output by the model M1 is equal to or greater than a predetermined threshold value, and the distribution device 100A determines that the notification information is distributed.

  Therefore, the distribution device 100A generates notification information to be distributed to the terminal device 10 (step S33). The distribution device 100A generates notification information NC21 to be distributed to the terminal device 10. Here, in the example of FIG. 9, it is assumed that the distribution device 100 </ b> A has received information (service information) about a hotel reservation history in the reservation service of the user U <b> 1 from the external device 50. Further, in the example of FIG. 9, it is assumed that the reservation history in the reservation service of the user U1 does not include the history of making a reservation for a hotel whose stay date is soon.

  For example, the distribution apparatus 100A generates notification information based on service information related to the user U1. In the example of FIG. 9, the distribution device 100 </ b> A generates notification information about a hotel based on user information stored in the user information storage unit 123 (see FIG. 5). Here, it is assumed that the action information of the user U1 includes information indicating that the user U1 regularly stays at various hotels. Further, as described above, in the example of FIG. 9, the service information of the user U1 does not include the history of making a reservation for a hotel whose stay date is soon. Therefore, the distribution apparatus 100A generates notification information NC21 that prompts the user U1 to reserve a predetermined hotel using a reservation service. In the example of FIG. 9, the distribution apparatus 100A generates notification information NC21 that prompts the user U1 to reserve the hotel B using the reservation service. Specifically, the distribution apparatus 100A generates notification information NC21 that prompts the user U1 to reserve the hotel B to stay at the hotel B on the next weekend.

  Then, the distribution device 100A distributes the generated notification information together with the content to the terminal device 10 (step S34). In the example of FIG. 9, the distribution device 100A distributes the contents CT11 to CT13 and the notification information NC21 to the terminal device 10. In this case, the distribution apparatus 100A distributes the notification information generated so as to have the same display mode as the contents CT11 to CT13 to the terminal apparatus 10.

  Then, the terminal device 10 displays the content and notification information received from the distribution device 100A (step S35). That is, the terminal device 10 displays a list of distribution contents on the page W11 in the application. In the example illustrated in FIG. 9, a list of contents is displayed on the page W <b> 11 in the terminal device 10 in the order of content CT <b> 11, content CT <b> 12, notification information NC <b> 21, content CT <b> 13 in the vertical direction.

  The contents CT11 to CT13 displayed on the page W11 are a part of the distribution contents, and the user U1 flicks the finger F1 touching the display screen of the terminal device 10 to scroll the display downward, The remaining content that follows can be displayed.

  As described above, the distribution apparatus 100A determines the distribution timing of the notification information using the model, and distributes the notification information. Then, the terminal device 10 that has received the notification information displays a list of the notification information together with the distribution content. In the example of FIG. 9, the distribution device 100A determines that the notification information is distributed using the model M1 at the date DA22, and distributes the notification information NC21 to the terminal device 10 of the user U1. Then, at the date and time DA22, the terminal device 10 displays a list of the contents CT11 to CT13 and the notification information NC21 related to the hotel estimated to be appropriate for the user U1 in the vertical direction. That is, since the distribution apparatus 100A can distribute the notification information so as to be displayed together with the content being browsed by the user, the distribution apparatus 100A can notify the notification information to the user in a manner in which the user is highly visible. . In addition, since the distribution apparatus 100A can distribute the notification information so that the notification information is displayed in a manner in harmony with the distribution content without being superimposed on the distribution content, the notification information can be transmitted without reducing the user satisfaction. The user can be notified appropriately. That is, the distribution apparatus 100A can appropriately notify the user of information.

[5-1-1-1. How to use multiple models)
Moreover, although the case where one model M1 is used is shown in the above-described example, the distribution apparatus 100A may determine whether to distribute the notification information by using a model according to the user attribute. In this case, the distribution apparatus 100A selects a model corresponding to the user to whom the notification information is distributed among a plurality of models according to the user attribute stored in the model information storage unit 124, and uses the selected model. You may determine whether notification information is delivered.

  Further, the distribution apparatus 100A may determine the notification information to be distributed to the user using a model that receives the notification information and outputs a score. For example, the distribution device 100A may determine notification information to be distributed to the user using a model learned so that the notification information selected by the user has a higher score. Further, the distribution device 100A may determine notification information to be distributed to the user using a model that outputs the score by using the notification information and the user information of the user as the distribution destination as inputs.

  For example, the distribution apparatus 100A determines notification information to be distributed to the user using a model learned so that the score increases as the combination of the notification information selected by the user and the user information of the user is input. Also good. In this case, the distribution apparatus 100A may generate a plurality of pieces of notification information, input each piece of notification information and user information of a distribution destination user to the model, and distribute the notification information having the highest score. Thereby, the distribution apparatus 100A can distribute more appropriate notification information according to the user.

  Note that the delivery timing of the notification information in the above example is an example, and the delivery device 100A may deliver the notification information at various timings according to the purpose. For example, the distribution apparatus 100A may determine whether to distribute the notification information using a model at a predetermined timing after content distribution. For example, the distribution apparatus 100A may determine whether to distribute the notification information using a model periodically (for example, every 10 minutes or every hour). That is, the distribution apparatus 100A may distribute the notification information at a timing when the distribution content is distributed, or may distribute the notification information at a timing different from the distribution content distribution.

[5-1-2. Configuration of distribution device]
Next, the configuration of a distribution apparatus 100A according to a modification will be described with reference to FIG. FIG. 10 is a diagram illustrating a configuration example of a distribution apparatus according to a modification. As illustrated in FIG. 10, the distribution device 100A includes a communication unit 110, a storage unit 120A, and a control unit 130A. The distribution apparatus 100A includes an input unit (for example, a keyboard and a mouse) that receives various operations from an administrator of the distribution apparatus 100A, and a display unit (for example, a liquid crystal display) that displays various types of information. May be.

(Storage unit 120A)
The storage unit 120A is realized by, for example, a semiconductor memory element such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. As shown in FIG. 10, the storage unit 120A according to the modification includes a content information storage unit 121, an advertisement information storage unit 122, a user information storage unit 123, and a model information storage unit 124.

(Model information storage unit 124)
The model information storage unit 124 according to the modification stores information related to the model. For example, the model information storage unit 124 stores model information corresponding to each purpose of use. FIG. 11 is a diagram illustrating an example of the model information storage unit according to the modification. The model information storage unit 124 illustrated in FIG. 11 includes items such as “Feature 1” to “Feature 3” corresponding to the model M1 and the like as model information.

  For example, in the example illustrated in FIG. 11, the model information regarding the model M1 includes feature 1 weight “0.5”, feature 2 weight “−0.4”, feature 3 weight “0.2”, and the like. Indicates that For example, when the feature (feature value) of the model is expressed by an m-dimensional vector, the number of features is m, and the weights of the features 1 to m are stored.

  The model information storage unit 124 is not limited to the above, and may store various model information according to the purpose. For example, the model information storage unit 124 may store a plurality of types of model information according to user attributes. In this case, the distribution apparatus 100A may determine whether to distribute the notification information by properly using the model according to the user attribute.

(Control unit 130A)
The control unit 130A is a controller, and for example, various programs (corresponding to an example of a distribution program) stored in a storage device inside the distribution apparatus 100A are executed by the CPU, MPU, or the like using the RAM as a work area. Realized. The control unit 130A is a controller, and is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 10, the control unit 130A includes a reception unit 131, a generation unit 132A, and a distribution unit 133, and realizes or executes functions and operations of information processing described below. Note that the internal configuration of the control unit 130A is not limited to the configuration illustrated in FIG. 10, and may be another configuration as long as the information processing described later is performed.

(Generator 132A)
The generation unit 132A generates various information. The generation unit 132A performs the same processing as the generation unit 132. For example, the generation unit 132A generates notification information. For example, the generation unit 132A generates notification information using a model learned based on the user's behavior with respect to the notification information distributed to the user. For example, the generation unit 132A generates a model M1 stored in the model information storage unit 124 (see FIG. 11). For example, the generation unit 132A generates a model based on information regarding a large number of distributed notification information.

  In the example of FIG. 9, the generation unit 132 </ b> A may generate a model using the notification information as a positive example when receiving selection information of the notification information from the terminal device 10 that has distributed the notification information. For example, the generation unit 132A may generate a model using the delivery timing of the notification information selected by the user, information about the content displayed together with the notification information, and the like as positive examples. For example, the generation unit 132A may generate a model so as to output a score that is equal to or higher than a predetermined threshold when the information related to the content displayed together with the distribution timing of the notification information selected by the user or the notification information is input. Good.

  Further, in the example of FIG. 9, the generation unit 132A, when the selection information of the notification information is not transmitted from the terminal device 10 that has distributed the notification information, that is, when the user does not select the notification information, A model may be generated using the notification information as a negative example. For example, the generation unit 132 </ b> A may generate a model by using, as a negative example, the delivery timing of notification information that has not been selected by the user, information about content displayed together with the notification information, and the like. For example, the generation unit 132A generates a model so that a score less than a predetermined threshold value is output when the information regarding the distribution timing of the notification information not selected by the user or information regarding the content displayed together with the notification information is input. Also good.

[5-1-3. (Model generation process flow)
Next, the procedure of distribution processing by the distribution system 1A according to the modification will be described with reference to FIGS. First, the flow of model generation (learning) processing in the distribution apparatus 100A will be described with reference to FIG. FIG. 12 is a flowchart illustrating an example of processing for generating a model according to the modification.

  As illustrated in FIG. 12, the distribution unit 133 of the distribution device 100A distributes the notification information to the terminal device 10 (step S301). In the example of FIG. 9, the distribution unit 133 may distribute the notification information NC <b> 11 to the terminal device 10.

  Thereafter, the generation unit 132A of the distribution apparatus 100A determines whether the user has selected the notification information after distribution (step S302). For example, the generation unit 132A distributes the user according to whether the selection information is received from the terminal device 10 used by the user until a predetermined period (for example, 10 minutes or 1 hour) elapses after the distribution. It is determined whether later notification information is selected.

  When it determines with the user selecting the notification information after delivery (step S302: Yes), the production | generation part 132A learns a model by using the notification information as a positive example (step S303). In the example of FIG. 9, since the user U1 has selected the notification information NC11, the generation unit 132A learns a model using the notification information NC11 distributed to the user U1 as a positive example.

  On the other hand, when it determines with the user not selecting the notification information after delivery (step S302: No), the production | generation part 132A learns a model by using the notification information as a negative example (step S304). For example, when the user U1 does not select the notification information NC11, the generation unit 132A learns a model using the notification information NC11 distributed to the user U1 as a negative example.

[5-1-4. (Delivery process flow)
Next, the flow of processing until distribution of notification information in the distribution apparatus 100A will be described with reference to FIG. FIG. 13 is a flowchart illustrating an example of a process for distributing notification information according to the modification.

  As illustrated in FIG. 13, the reception unit 131 of the distribution device 100A receives a distribution request from the terminal device 10 (step S401). For example, in the example illustrated in FIG. 9, the reception unit 131 receives a distribution request from an application activated on the terminal device 10.

  Thereafter, the generation unit 132A determines whether it is the distribution timing of the notification information (step S402). In the example of FIG. 9, the generation unit 132A determines whether to distribute the notification information to the terminal device 10 using the model M1. For example, the generation unit 132A inputs input information to the model M1, and determines that the notification information is distributed to the terminal device 10 when the output score is equal to or greater than a predetermined threshold.

  If it is determined that it is the distribution timing of the notification information (step S402: Yes), the distribution unit 133 distributes the notification information together with the content (step S403). In the example of FIG. 9, the distribution unit 133 determines that it is the distribution timing of the notification information, and distributes the notification information NC21 generated by the generation unit 132A to the terminal device 10 together with the contents CT11 to CT13. In step S403, the distribution unit 133 may distribute only the notification information.

  On the other hand, when it is determined that it is not the distribution timing of the notification information (step S402: No), the distribution unit 133 distributes the content (step S404). For example, when the distribution unit 133 determines that it is not the distribution timing of the notification information, the distribution unit 133 distributes only the content to the terminal device 10.

[6. effect〕
As described above, the distribution device 100 according to the embodiment and the distribution device 100A according to the modification include the distribution unit 133. The distribution unit 133 is notification information other than the content notified to the user using the terminal device 10 on the terminal device 10 that displays a list of content (in the embodiment, “distributed content”, the same applies hereinafter), Notification information about a service provided in a predetermined facility (in the embodiment, “hotel”; the same applies hereinafter) based on user behavior information that is inserted in advance and displayed as a list together with content is distributed.

  Accordingly, the distribution device 100 according to the embodiment and the distribution device 100A according to the modification can distribute the notification information so that the notification information is displayed together with the content being browsed by the user, so that the notification information can be visually recognized by the user. It is possible to notify the user in a highly characteristic manner. In addition, since the distribution devices 100 and 100A can perform distribution so that notification information is displayed in a manner in harmony with the distribution content without being superimposed on the distribution content, the notification is performed without reducing user satisfaction. Information can be appropriately notified to the user. That is, the distribution devices 100 and 100A can appropriately notify the information to the user.

  Moreover, in the distribution apparatus 100 according to the embodiment and the distribution apparatus 100A according to the modification, the distribution unit 133 distributes notification information regarding a service including an accommodation service or a food service.

  Accordingly, the distribution device 100 according to the embodiment and the distribution device 100A according to the modification may notify the user of notification information regarding an appropriate service by distributing notification information regarding a service including an accommodation service or a food service. it can.

  Further, in the distribution apparatus 100 according to the embodiment and the distribution apparatus 100A according to the modification, the distribution unit 133 distributes notification information at a timing according to the user behavior pattern estimated based on the user behavior information.

  As a result, the distribution device 100 according to the embodiment and the distribution device 100A according to the modified example distribute the notification information at a timing corresponding to the user's behavior pattern estimated based on the user's behavior information. The user can be notified at an appropriate timing.

  Moreover, in the distribution apparatus 100 according to the embodiment and the distribution apparatus 100A according to the modification, the distribution unit 133 transmits the notification information at a timing according to a predetermined user's predetermined behavior estimated based on the user's behavior information. To deliver.

  Accordingly, the distribution device 100 according to the embodiment and the distribution device 100A according to the modified example distribute notification information at a timing according to a predetermined user's predetermined behavior estimated based on the user's behavior information. The notification information can be notified to the user at an appropriate timing.

  Further, in the distribution device 100 according to the embodiment and the distribution device 100A according to the modification, the distribution unit 133 distributes notification information at a timing based on a search action related to a predetermined facility by the user.

  Accordingly, the distribution device 100 according to the embodiment and the distribution device 100A according to the modified example notify the user of the notification information at an appropriate timing by distributing the notification information at a timing based on the search behavior related to the predetermined facility by the user. can do.

  Further, in the distribution apparatus 100 according to the embodiment and the distribution apparatus 100A according to the modification, the distribution unit 133 distributes notification information at a timing based on an action related to reservation of a service provided by a predetermined facility by a user.

  As a result, the distribution device 100 according to the embodiment and the distribution device 100A according to the modified example appropriately distribute the notification information by distributing the notification information at a timing based on the action related to the reservation of the service provided by the predetermined facility by the user. The user can be notified at the timing.

  Moreover, in the distribution apparatus 100 according to the embodiment and the distribution apparatus 100A according to the modification, the distribution unit 133 distributes the notification information to the user using a model learned based on the user's behavior with respect to the notification information after distribution. .

  As a result, the distribution device 100 according to the embodiment and the distribution device 100A according to the modified example distribute the notification information to the user by using the model learned based on the user's behavior with respect to the notification information after distribution. Accordingly, notification information with appropriate contents can be notified to the user.

  Further, in the distribution apparatus 100 according to the embodiment and the distribution apparatus 100A according to the modification, the distribution unit 133 distributes notification information of contents based on information about the user.

  Accordingly, the distribution device 100 according to the embodiment and the distribution device 100A according to the modification notify the user of notification information with appropriate content according to the user by distributing notification information with content based on information about the user. be able to.

  Further, in the distribution apparatus 100 according to the embodiment and the distribution apparatus 100A according to the modification, the distribution unit 133 distributes notification information regarding a service selected based on information regarding the user.

  As a result, the distribution device 100 according to the embodiment and the distribution device 100A according to the modified example distribute notification information related to a service selected based on information related to the user, thereby providing notification information with appropriate contents according to the user. The user can be notified.

  Further, in the distribution apparatus 100 according to the embodiment and the distribution apparatus 100A according to the modification, the distribution unit 133 distributes notification information related to a service reservation service.

  Thereby, the delivery apparatus 100 according to the embodiment and the delivery apparatus 100A according to the modification can notify the user of information related to other services by the notification information by distributing the notification information related to the service reservation service.

  Further, in the distribution apparatus 100 according to the embodiment and the distribution apparatus 100A according to the modification, the distribution unit 133 distributes notification information that prompts the use of the service reservation service.

  Accordingly, the distribution apparatus 100 according to the embodiment and the distribution apparatus 100A according to the modification may prompt the user to use another service by the notification information by distributing the notification information that prompts the use of the service reservation service. it can.

  Also, in the distribution apparatus 100 according to the embodiment and the distribution apparatus 100A according to the modification, the distribution unit 133 is a service reservation service, and distributes notification information notified to the user by the reservation service being used by the user. .

  Thereby, the distribution apparatus 100 according to the embodiment and the distribution apparatus 100A according to the modification are service reservation services, and the user is notified by distributing notification information notified to the user by the reservation service being used by the user. However, the convenience of the service being used can be improved, and the satisfaction of the user can be increased.

  In addition, the distribution device 100 according to the embodiment and the distribution device 100A according to the modification include a reception unit 131. The accepting unit 131 accepts a distribution request from the terminal device 10. In addition, the distribution unit 133 distributes the notification information to the terminal device 10 that has transmitted the distribution request.

  Thereby, the distribution apparatus 100 according to the embodiment and the distribution apparatus 100A according to the modification distribute the notification information so as to be displayed together with the content being browsed by the user who uses the terminal device 10 that has transmitted the distribution request. Therefore, information can be appropriately notified to the user.

[7. Hardware configuration)
The distribution apparatus 100 according to the embodiment described above and the distribution apparatus 100A according to the modification are realized by a computer 1000 having a configuration as illustrated in FIG. 14, for example. FIG. 14 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the distribution apparatus. The computer 1000 includes a CPU 1100, RAM 1200, ROM 1300, HDD 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from other devices via the network N and sends the data to the CPU 1100, and transmits data generated by the CPU 1100 to other devices via the network N.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. In addition, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the distribution apparatus 100 according to the embodiment and the distribution apparatus 100A according to the modification, the CPU 1100 of the computer 1000 executes the program loaded on the RAM 1200, thereby controlling the control units 130 and 130A. Realize the function. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them. However, as another example, these programs may be acquired from other devices via the network N.

  As described above, some of the embodiments and modifications of the present application have been described in detail with reference to the drawings. It is possible to carry out the present invention in other forms that have been modified and improved.

[8. Others]
In addition, among the processes described in the above-described embodiments and modifications, all or a part of the processes described as being automatically performed can be manually performed, or are described as being performed manually. All or part of the processing can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  In addition, the above-described embodiments and modifications can be combined as appropriate within a range that does not contradict processing contents.

  In addition, the “section (module, unit)” described above can be read as “means” or “circuit”. For example, the reception unit can be read as reception means or a reception circuit.

DESCRIPTION OF SYMBOLS 1 Distribution system 100 Distribution apparatus 121 Content information storage part 122 Advertisement information storage part 123 User information storage part 130 Control part 131 Reception part 132 Generation part 133 Distribution part 10 Terminal device 151 Request part 152 Reception part 153 Display part N Network

Claims (18)

Notification information other than the content to be notified to a user who uses the terminal device on a terminal device that displays a list of content, which is inserted into the content in advance and displayed in a list with the content A distribution unit that distributes notification information related to services provided in a predetermined facility based on;
A distribution apparatus comprising: The delivery unit
The distribution apparatus according to claim 1, wherein notification information regarding the service including an accommodation service or a food service is distributed. The delivery unit
The distribution apparatus according to claim 1 or 2, wherein the notification information is distributed at a timing corresponding to the user's behavior pattern estimated based on the user's behavior information. The delivery unit
The distribution apparatus according to claim 3, wherein the notification information is distributed at a timing according to a predetermined behavior of the user periodically estimated based on the behavior information of the user. The delivery unit
The distribution apparatus according to any one of claims 1 to 4, wherein the notification information is distributed at a timing based on a search action related to a predetermined facility by the user. The delivery unit
The distribution device according to any one of claims 1 to 5, wherein the notification information is distributed at a timing based on an action related to a reservation of a service provided by a predetermined facility by the user. The delivery unit
The distribution device according to any one of claims 1 to 6, wherein the notification information is distributed using a model learned based on a user's behavior with respect to the notification information after distribution to the user. The delivery unit
The distribution apparatus according to any one of claims 1 to 7, wherein the notification information having contents based on information on the user is distributed. The delivery unit
The distribution apparatus according to claim 8, wherein the notification information regarding the service selected based on the information regarding the user is distributed. The delivery unit
The distribution apparatus according to any one of claims 1 to 9, wherein the notification information regarding the reservation service of the service is distributed. The delivery unit
The distribution apparatus according to any one of claims 1 to 10, wherein the notification information that prompts the use of the service reservation service is distributed. The delivery unit
The distribution apparatus according to any one of claims 1 to 11, wherein the distribution device is a reservation service for the service, and distributes the notification information notified to the user by a reservation service being used by the user. . A receiving unit that receives a distribution request from the terminal device;
Further comprising
The delivery unit
The distribution device according to claim 1, wherein the notification information is distributed to the terminal device that has transmitted the distribution request. A distribution method executed by a computer,
Notification information other than the content to be notified to a user who uses the terminal device on a terminal device that displays a list of content, which is inserted into the content in advance and displayed in a list with the content A distribution step of distributing notification information related to a service provided in a predetermined facility based on;
Including a distribution method. Notification information other than the content to be notified to a user who uses the terminal device on a terminal device that displays a list of content, which is inserted into the content in advance and displayed in a list with the content A delivery procedure for delivering notification information about services provided at a given facility based on;
A distribution program for causing a computer to execute. A terminal device,
A receiving unit that receives notification information about a service provided in a predetermined facility based on user information of the user, which is notification information to a user who uses the terminal device;
A display unit that inserts the notification information received by the reception unit in advance between contents other than the notification information and displays a list together with the content;
A terminal device comprising: A display method executed by a terminal device,
A receiving step of receiving notification information regarding a service provided in a predetermined facility based on the user information of the user, which is notification information to the user using the terminal device;
The display step of inserting the notification information received by the reception step in advance between contents other than the notification information and displaying the list together with the content;
The display method characterized by including. A display program executed by the terminal device,
A reception procedure for receiving notification information regarding a service provided in a predetermined facility based on user information of the user, which is notification information to the user using the terminal device;
A display procedure in which the notification information received by the reception procedure is inserted in advance between contents other than the notification information, and displayed together with the content;
A display program for causing a terminal device to execute.

Images