KR20240003370A - Method, computer device, and computer program to provide marketing message as benefit information - Google Patents

Abstract

A method, computer device, and computer program for providing marketing messages with benefit information are disclosed. The method of providing a marketing message includes the steps of selecting messages that meet certain conditions among marketing messages sent by a business operator over a recent period of time; And it may include configuring and exposing a message that meets the above certain conditions as a benefit feed.

Description

Method, computer device, and computer program for providing marketing messages with benefit information {METHOD, COMPUTER DEVICE, AND COMPUTER PROGRAM TO PROVIDE MARKETING MESSAGE AS BENEFIT INFORMATION}

The description below relates to techniques for providing marketing messages.

Methods for exchanging messages between devices can be broadly divided into pull and push methods.

The pull method is a method in which the device frequently checks and retrieves information from an information provider, for example, updating data through polling in the fore and background of a smart phone.

On the other hand, the push method is a method of forcefully delivering information from a publisher or server to a device. For example, the operating system maintains a continuous connection with a push support service to deliver messages from the server to the smartphone.

For example, Korean Patent Publication No. 10-0408597 (registration date November 25, 2003) discloses a technology for providing advertising video data in a push method.

In general, marketing information can be provided as a push message to users who have agreed to receive marketing by receiving news or adding friends.

A business's marketing message can be selected and provided as benefit information in the form of a feed.

Among marketing messages, popular messages that meet certain conditions can be selected and provided as a feed.

Recently received marketing messages can be re-ranked through recommendation modeling to provide personalized recommendations.

Message tags can be applied to distinguish the nature and content of marketing messages by benefit type.

A business's marketing message can be exposed to search users through search results.

Marketing messages can be provided to users who do not agree to receive marketing but who meet certain conditions.

In a method of providing a marketing message executed on a computer device, the computer device includes at least one processor configured to execute computer-readable instructions included in a memory, and the method of providing a marketing message includes: , selecting messages that meet certain conditions among marketing messages sent by the business operator over a recent period of time; and configuring and exposing, by the at least one processor, a message meeting the predetermined condition as a benefit feed.

According to one aspect, the selecting step may include selecting at least one marketing message as a popular message based on the number of message views.

According to another aspect, the selecting step may include selecting at least one marketing message as a personalized recommendation message to the user based on reranking through artificial intelligence recommendation modeling.

According to another aspect, the selecting step includes selecting at least one marketing message as a personalized recommendation message to the user based on a score indicating the intimacy distance between the user and the business operator using artificial intelligence recommendation modeling. It can be included.

According to another aspect, the exposing step may include sorting messages comprised of the benefit feed based on at least one of message sending time and message view count.

According to another aspect, the exposing step may include grouping the messages composed of the benefit feed based on message sending time and then sorting the messages within the group for each group based on the number of message views. .

According to another aspect, the exposing step may include sorting the message composed of the benefit feed based on an intimacy score between the user and the business operator calculated through artificial intelligence recommendation modeling.

According to another aspect, the exposing step may include providing a category list for browsing by category for the message composed of the benefit feed.

According to another aspect, the exposing step may include exposing a message tag for distinguishing the nature and contents of the message into benefit types for each message comprised of the benefit feed.

According to another aspect, the method of providing a marketing message further includes providing a chat room between a user and a specific business operator when a message of a specific business operator is selected among the messages comprised of the benefit feed by the at least one processor. can do.

According to another aspect, the providing step includes: configuring and displaying the selected message in the form of a volatile temporary message in the chat room when the user does not consent to receiving marketing from the specific business operator; And if the user agrees to receive marketing from the specific business operator, the marketing message may be configured in the form of a received message preserved as a conversation history and displayed in the chat room.

According to another aspect, the method of providing the marketing message may further include exposing, by the at least one processor, a marketing message of the business operator on a search result screen where information about the business operator is displayed as a search result. You can.

According to another aspect, the step of exposing the business's marketing message may expose a marketing message that is set to link with search results among the marketing messages sent by the business operator on the search results screen.

According to another aspect, the method of providing the marketing message includes generating a user list based on user activity information about the product or company of the business operator, by the at least one processor; And it may further include sending, by the at least one processor, a marketing message of the business operator to users included in the user list according to a message sending request from the business operator.

A computer program stored in a non-transitory computer-readable recording medium is provided to execute the marketing message providing method on the computer device.

A computer device comprising: at least one processor configured to execute computer-readable instructions contained in a memory, wherein the at least one processor selects a message that satisfies a predetermined condition among marketing messages sent by a business operator over a recent predetermined period of time; A computer device is provided that selects messages that meet the above-mentioned conditions and configures them as a benefit feed to expose them.

According to embodiments of the present invention, a new marketing service can be provided by selecting a business's marketing message and providing it as benefit information in the form of a feed.

According to embodiments of the present invention, high-quality information can be provided even if one does not agree to receive marketing by selecting popular messages that satisfy certain conditions among marketing messages and providing them as a feed.

According to embodiments of the present invention, the function as a marketing tool can be strengthened by re-ranking recently received marketing messages through recommendation modeling and recommending them in a personalized way.

According to embodiments of the present invention, the benefits of a marketing message can be intuitively displayed by using a message tag to distinguish the nature and content of the marketing message into benefit types.

According to embodiments of the present invention, by exposing the business's marketing message to search users through the search results page, marketing reception can be expanded and viewing of more information can be supported.

According to embodiments of the present invention, it is possible to induce consent to receive marketing or revisit by providing a marketing message to users who satisfy certain conditions among those who have not consented to receive marketing.

1 is a diagram illustrating an example of a network environment according to an embodiment of the present invention.
Figure 2 is a block diagram showing an example of a computer device according to an embodiment of the present invention.
Figures 3 and 4 are flowcharts showing an example of a method for providing a marketing message that can be performed by a computer device according to an embodiment of the present invention.
Figures 5 and 6 are exemplary diagrams for explaining a marketing message reception page according to an embodiment of the present invention.
Figure 7 shows an example of a marketing message sending tool screen in one embodiment of the present invention.
Figure 8 shows an example of a marketing message reception page that exposes the benefit type for the marketing message in one embodiment of the present invention.
Figure 9 is an example diagram for explaining a temporary message shape and a permanent message shape in one embodiment of the present invention.
Figures 10 and 11 are diagrams illustrating a process for providing a chat room related to a marketing message according to an embodiment of the present invention.
Figure 12 is an example diagram for explaining the process of linking a marketing message to a search result in one embodiment of the present invention.
Figure 13 is a flowchart showing an example of a marketing message sending process in one embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the attached drawings.

Embodiments of the present invention relate to technology for providing marketing messages.

Embodiments including those specifically disclosed in this specification may configure a business's marketing message into a feed based on a certain standard and provide benefit information to users.

The marketing message providing system according to embodiments of the present invention may be implemented by at least one computer device, and the marketing message providing method according to embodiments of the present invention may be implemented by at least one computer device included in the marketing message providing system. It can be performed through . At this time, the computer program according to an embodiment of the present invention may be installed and driven in the computer device, and the computer device may perform the method of providing a marketing message according to the embodiments of the present invention under the control of the driven computer program. there is. The above-described computer program can be combined with a computer device and stored in a computer-readable recording medium to execute a method of providing a marketing message on a computer.

1 is a diagram illustrating an example of a network environment according to an embodiment of the present invention. The network environment in FIG. 1 shows an example including a plurality of electronic devices 110, 120, 130, and 140, a plurality of servers 150 and 160, and a network 170. Figure 1 is an example for explaining the invention, and the number of electronic devices or servers is not limited as in Figure 1. In addition, the network environment in FIG. 1 only explains one example of environments applicable to the present embodiments, and the environment applicable to the present embodiments is not limited to the network environment in FIG. 1.

The plurality of electronic devices 110, 120, 130, and 140 may be fixed terminals or mobile terminals implemented as computer devices. Examples of the plurality of electronic devices 110, 120, 130, and 140 include smart phones, mobile phones, navigation devices, computers, laptops, digital broadcasting terminals, Personal Digital Assistants (PDAs), and Portable Multimedia Players (PMPs). ), tablet PC, etc. For example, in FIG. 1, the shape of a smartphone is shown as an example of the electronic device 110. However, in embodiments of the present invention, the electronic device 110 actually communicates with other devices through the network 170 using a wireless or wired communication method. It may refer to one of various physical computer devices capable of communicating with electronic devices 120, 130, 140 and/or servers 150, 160.

The communication method is not limited, and may include not only a communication method utilizing a communication network that the network 170 may include (for example, a mobile communication network, wired Internet, wireless Internet, and a broadcast network), but also short-range wireless communication between devices. For example, the network 170 may include a personal area network (PAN), a local area network (LAN), a campus area network (CAN), a metropolitan area network (MAN), a wide area network (WAN), and a broadband network (BBN). , may include one or more arbitrary networks such as the Internet. Additionally, the network 170 may include any one or more of network topologies including a bus network, star network, ring network, mesh network, star-bus network, tree or hierarchical network, etc. Not limited.

Each of the servers 150 and 160 is a computer device or a plurality of computers that communicate with a plurality of electronic devices 110, 120, 130, 140 and a network 170 to provide commands, codes, files, content, services, etc. It can be implemented with devices. For example, the server 150 may be a system that provides a service (for example, a benefit service) to a plurality of electronic devices 110, 120, 130, and 140 connected through the network 170.

Figure 2 is a block diagram showing an example of a computer device according to an embodiment of the present invention. Each of the plurality of electronic devices 110, 120, 130, and 140 described above or each of the servers 150 and 160 may be implemented by the computer device 200 shown in FIG. 2. For example, a marketing message providing system according to embodiments of the present invention may be implemented by the computer device 200 shown in FIG. 2.

As shown in FIG. 2, this computer device 200 may include a memory 210, a processor 220, a communication interface 230, and an input/output interface 240. The memory 210 is a computer-readable recording medium and may include a non-permanent mass storage device such as random access memory (RAM), read only memory (ROM), and a disk drive. Here, non-perishable large-capacity recording devices such as ROM and disk drives may be included in the computer device 200 as a separate permanent storage device that is distinct from the memory 210. Additionally, an operating system and at least one program code may be stored in the memory 210. These software components may be loaded into the memory 210 from a computer-readable recording medium separate from the memory 210. Such separate computer-readable recording media may include computer-readable recording media such as floppy drives, disks, tapes, DVD/CD-ROM drives, and memory cards. In another embodiment, software components may be loaded into the memory 210 through the communication interface 230 rather than a computer-readable recording medium. For example, software components may be loaded into memory 210 of computer device 200 based on computer programs installed by files received over network 170.

The processor 220 may be configured to process instructions of a computer program by performing basic arithmetic, logic, and input/output operations. Commands may be provided to the processor 220 by the memory 210 or the communication interface 230. For example, processor 220 may be configured to execute received instructions according to program code stored in a recording device such as memory 210.

The communication interface 230 may provide a function for the computer device 200 to communicate with other devices (eg, the storage devices described above) through the network 170. For example, a request, command, data, file, etc. generated by the processor 220 of the computer device 200 according to a program code stored in a recording device such as memory 210 is transmitted to the network ( 170) and can be transmitted to other devices. Conversely, signals, commands, data, files, etc. from other devices may be received by the computer device 200 through the communication interface 230 of the computer device 200 via the network 170. Signals, commands, data, etc. received through the communication interface 230 may be transmitted to the processor 220 or memory 210, and files, etc. may be stored in a storage medium (as described above) that the computer device 200 may further include. It can be stored as a permanent storage device).

The input/output interface 240 may be a means for interfacing with the input/output device 250. For example, input devices may include devices such as a microphone, keyboard, or mouse, and output devices may include devices such as displays and speakers. As another example, the input/output interface 240 may be a means for interfacing with a device that integrates input and output functions, such as a touch screen. The input/output device 250 may be configured as a single device with the computer device 200.

Additionally, in other embodiments, computer device 200 may include fewer or more components than those of FIG. 2 . However, there is no need to clearly show most prior art components. For example, the computer device 200 may be implemented to include at least some of the input/output devices 250 described above, or may further include other components such as a transceiver, a database, etc.

Hereinafter, specific embodiments of a method and device for providing a marketing message as benefit information will be described.

In this specification, the benefit service consists of a marketing message from a business that has a store (shopping mall) on the shopping platform on the server 150 or a business whose offline business information is exposed through a map service linked to the server 150, as a feed to the user. can be provided to. In addition to the above-described marketing messages, it may further include marketing messages that an external business operator wants to deliver to users through a chat API, and marketing messages that an internal service on the server 150 wants to deliver.

In this embodiment, the benefit service may be linked to a chat service that provides a communication function between the user and the operator who sent the message when a specific message is selected by the user.

In the case of a chat service, from the user's perspective, it can be used as a tool for one-on-one consultation with the business operator, and from the business operator's perspective, it can be used as a marketing tool targeting users.

These embodiments allow businesses to send marketing information to more users without the hurdle of gathering consent to receive marketing, and enhance the function as a marketing tool so that users can discover quality information even if they do not agree to receive marketing.

The computer device 200 according to this embodiment can provide benefit services to clients through a dedicated application installed on the client or through access to a web/mobile site related to the computer device 200. The computer device 200 may be configured with a computer-implemented marketing message providing system. For example, a marketing message providing system may be implemented in the form of a program that operates independently, or may be implemented in the form of an in-app of a specific application so that it can operate on the specific application.

The processor 220 of the computer device 200 may be implemented as a component for performing the following method of providing a marketing message. Depending on the embodiment, components of the processor 220 may be selectively included in or excluded from the processor 220. Additionally, depending on the embodiment, components of the processor 220 may be separated or merged to express the functions of the processor 220.

The processor 220 and the components of the processor 220 can control the computer device 200 to perform the steps included in the method for providing a marketing message below. For example, the processor 220 and its components may be implemented to execute instructions according to the code of an operating system included in the memory 210 and the code of at least one program.

Here, the components of the processor 220 may be expressions of different functions performed by the processor 220 according to instructions provided by program codes stored in the computer device 200.

The processor 220 may read necessary instructions from the memory 210 where instructions related to controlling the computer device 200 are loaded. In this case, the read command may include an command for controlling the processor 220 to execute steps that will be described later.

The steps included in the method for providing a marketing message to be described later may be performed in an order different from the order shown, and some of the steps may be omitted or additional processes may be included.

Figures 3 and 4 are flowcharts showing an example of a method for providing a marketing message that can be performed by a computer device according to an embodiment of the present invention.

The method of providing a marketing message according to this embodiment can be performed by the computer device 200 described above. In this case, the processor 220 of the computer device 200 may be implemented to execute control instructions according to the code of an operating system or at least one program included in the memory 210. Here, the processor 220 may control the computer device 200 so that the computer device 200 performs the steps included in the following method of providing a marketing message according to a control command provided by a code stored in the computer device 200. there is.

The benefit service according to the present embodiments organizes the business's marketing message into a feed of a certain standard and exposes it to users as benefit information through a dedicated tab (hereinafter referred to as the 'benefits tab') that serves as a receiving page for marketing messages. You can.

Figure 3 shows a flow chart to explain a method of providing a popular marketing message (hereinafter referred to as a 'popular message').

Referring to FIG. 3, in step S310, the processor 220 may configure a pool of popular messages based on the number of views among recently sent marketing messages. The processor 220 may calculate the open rate of each message for marketing messages sent by all business operators over a recent certain period of time (for example, 72 hours), regardless of whether or not they agree to receive marketing. For example, the viewing rate of a marketing message indicates how many users viewed the message compared to the sending volume, which represents the number of users to whom the message was sent, and can be defined as [number of views/sending volume]. The processor 220 may create a pool of popular messages by selecting up to a certain number of messages in order of highest view rate among all recently sent marketing messages, or by selecting messages with a view rate greater than a threshold. The processor 220 may update the popular message pool at certain intervals (eg, 24 hours).

In step S320, the processor 220 may select at least one popular message that can be exposed through message filtering from the popular message pool. For example, the processor 220 may select a popular message based on at least one of the sending volume and number of views of each marketing message included in the popular message pool. The processor 220 may select as a popular message a marketing message whose sending volume is above a certain level (e.g., 8,000) and at the same time, the viewing rate is above a certain level (e.g., 6%). As another example, the processor 220 may select as popular messages the remainder of the marketing messages included in the popular message pool, excluding messages that meet exposure exclusion conditions. For example, the processor 220 may select from a pool of popular messages messages containing negative keywords, messages whose benefits (e.g., coupons, discounts, etc.) have expired, and messages with duplicate content from messages from the same business operator or from the same link. Except for the following, the remaining marketing messages can be selected as popular messages that can be exposed.

In step S330, the processor 220 may expose the popular message selected in step S320 through the benefits tab. At this time, the processor 220 may sort popular messages based on at least one of message sending time and number of views. For example, the processor 220 may group popular messages based on message sending time and then sort popular messages within the group in order of view rate. For example, the processor 220 sorts message groups sent within 0 to 24 hours at the top in order of view rate, next, groups of messages sent within 24 to 48 hours are sorted in order of view rate, and finally 48 You can sort groups of messages sent within ~72 hours in order of view rate. The processor 220 can use the message sending time and number of views to refine message sorting so that recently sent messages and messages with a high view rate are exposed at the top.

In this embodiment, among marketing messages from all operators, including those who have not consented to receiving marketing (in other words, receiving news or subscriptions, etc.), popular messages that have recently received good responses from other users can be selected and provided as a popular benefit feed. there is.

Figure 4 shows a flow chart to explain a method of providing a personalized marketing message (hereinafter referred to as a 'recommendation message').

Referring to FIG. 4, in step S410, the processor 220 may perform re-ranking through artificial intelligence recommendation modeling on recently sent marketing messages. The artificial intelligence recommendation model calculates a score indicating the intimacy distance between the user and the business operator and determines the ranking of messages in order of the business operator with the highest score. The processor 220 may rerank marketing messages sent over a recent period of time (for example, 72 hours) by a business operator with which the user has agreed to receive marketing through artificial intelligence recommendation modeling. Furthermore, the processor 220 can perform re-ranking through artificial intelligence recommendation modeling on the message pool for potential customer recommendation along with the marketing message of the business operator who has agreed to receive marketing. The processor 220 may load the message into a message pool for potential customer recommendation when a business operator sets potential customer targeting including users who have not agreed to receive marketing during the process of setting targeting for a marketing message. The processor 220 may perform re-ranking according to the intimacy score between the user and the business operator for marketing messages from businesses that have agreed to receive marketing and marketing messages included in the message pool for potential customer recommendation.

In step S420, the processor 220 may provide a personalized recommendation message to the user with a certain number of top marketing messages according to re-ranking through artificial intelligence recommendation modeling. The processor 220 sorts the marketing messages of businesses that have agreed to receive marketing and the marketing messages included in the message pool for potential customer recommendation in order of intimacy with the business operator according to re-ranking through artificial intelligence recommendation modeling, and then selects the top certain number. (For example, 20) marketing messages can be recommended as personalized messages. At this time, the processor 220 may sort and display the marketing messages selected as recommendation messages in the order of recommendation, that is, in the order of intimacy with the business operator. It is explained that intimacy is used for the selection criteria as well as the sorting criteria for recommended messages, but this is not limited to this, and sorting criteria different from the selection criteria can be applied. For example, while intimacy is used to select a recommended message, at least one of message sending time and number of views can be used when displaying a recommended message.

In this embodiment, not only marketing messages from stores that have agreed to receive marketing, but also marketing messages from businesses with high intimacy with users can be selected from marketing messages set for potential customer targeting and provided as a recommended benefit feed.

Figures 5 and 6 are exemplary diagrams for explaining a marketing message reception page according to an embodiment of the present invention.

Figures 5 and 6 show a benefits tab screen 500 used as a space for receiving marketing messages.

Referring to Figure 5, the processor 220 may expose a popular benefit feed 510 consisting of popular messages on the benefit tab screen 500. The processor 220 selects marketing messages that satisfy certain conditions (e.g., sending volume, viewing rate, etc.) as popular messages among marketing messages recently sent by all businesses, regardless of the user's consent to receive marketing, and provides a popular benefit feed. (510) can be configured.

The message template elements of the popular benefit feed 510 may consist of a business profile photo, store name, category, message sending time, benefit type, message title, and message body.

When sorting the popular benefit feed 510, the processor 220 may group popular messages based on message sending time and then sort popular messages within the group in order of view rate. For example, the processor 220 sorts messages sent within 0 to 24 hours at the top in order of view rate, next, messages sent within 24 to 48 hours are sorted in order of view rate, and finally 48 to 72 hours. Messages sent within a certain period of time can be sorted in order of view rate.

The processor 220 can provide a popular benefit feed 510 as a function to explore popular messages, and at this time, it provides a category list 511 so that popular messages tailored to personal interests can be selectively viewed, allowing browsing by category ( browsing) can be supported.

Referring to FIG. 6, the processor 220 may expose a recommended benefit feed 620 consisting of a recommended message on the benefits tab screen 500. The processor 220 sends marketing messages selected as recommended messages through artificial intelligence recommendation modeling among marketing messages recently sent by businesses for which the user has agreed to receive marketing and marketing messages set for potential customer targeting to the recommended benefit feed 620. It can be configured.

The message template element of the recommended benefit feed 620 may be configured to be the same as or similar to the message template of the popular benefit feed 510.

When sorting the recommendation benefit feed 620, the processor 220 may sort and display recommendation messages in order of intimacy with the business operator according to re-ranking through artificial intelligence recommendation modeling.

Figure 7 shows an example of a marketing message sending tool screen in one embodiment of the present invention.

Referring to FIG. 7, the marketing message sending tool screen 700 may include a message writing interface for creating a marketing message, and at this time, a benefit type selection interface 701 for selecting a benefit type according to the nature and content of the marketing message. ) may be included.

The processor 220 may provide a benefit type selection interface 701 in which selectable benefit types are configured differently depending on the type of business operator or shopping platform operator authorized to send marketing messages. For example, in the case of a business operator whose store is located on a shopping platform on the server 150, selectable benefit types may include time sale, 1+1, special price, brand data, free gift, etc., and the server 150 For businesses whose offline business information is exposed through a map service linked to ), selectable benefit types may include discounts and gifts, while for shopping platform operators, selectable benefit types include coupons and points. This may include gifts, additional savings, etc.

The processor 220 displays the popular benefit feed 510 and the recommended benefit feed 620 through the benefits tab screen 500, and the benefits selected on the marketing message sending tool screen 700 for each marketing message constituting the feed. Types can be exposed. For example, as shown in FIG. 8, when the processor 220 displays the popular benefit feed 510 through the benefit tab screen 500, the nature and nature of the message is displayed for each marketing message selected as a popular message. The benefit type (801) representing the content can also be exposed.

When displaying a marketing message on the benefits tab screen 500, the processor 220 can intuitively show the benefits contained in the marketing message by exposing the benefit type 801 selected by the business operator according to the nature and content of the marketing message. there is.

The processor 220 may group marketing messages by benefit type 801 and express them as a feed template. The user can search for a desired benefit message using only the benefit type (801) of the marketing message displayed on the benefit tab screen (500) without checking the body of the message.

In order to deliver the marketing message sent by the business operator to the user as actual benefit information, a message tag can be applied to distinguish the nature and content of the marketing message by benefit type (801). This can improve the discoverability of messages for users who are looking for expected benefit information, and ultimately increase the exposure of marketing messages and purchase conversions.

In this embodiment, a marketing message can be exposed using a temporary message template, which is a message template exclusively for people who have not consented to receive marketing.

Figure 9 is an example diagram for explaining a temporary message shape and a permanent message shape in one embodiment of the present invention.

Referring to FIG. 9, in a chat room 900 targeting people who do not agree to receive marketing, a marketing message may be exposed in the form of a temporary message 911, and in a chat room 900 targeting people who consent to receiving marketing, the marketing message may be displayed as a permanent message. It may be exposed as a message shape 921.

The temporary message shape 911 refers to a volatile message shape of a temporary exposure method, and the permanent message shape 921 refers to a message shape preserved in the conversation history of the chat room 900.

The temporary message shape 911 and the permanent message shape 921 may be composed of a message template containing the content of the marketing message.

The temporary message shape 911 and the permanent message shape 921 may have similar functions as conversation messages. For example, functions that can be implemented for received messages, such as message sharing, message deletion, message forwarding, and message reply, as well as the actions of button links included in the message content, can be applied to temporary messages.

Some display elements of the temporary message shape 911 and the permanent message shape 921 may be distinguished differently. For example, the temporary message shape 911 and the permanent message shape 921 can be distinguished using the shape, color, highlight, etc. of the message balloon.

The chat room 900 in the marketing consent state has a connection established between the user and the business operator, so the chat interface 922 includes a message input window for real-time conversation (chat), and a consultation containing information related to consultation with the business operator. A banner 923, etc. may be included.

In the chat room 900 in a state of not consenting to receive marketing, the chat interface 922 and the consultation banner 923 may not be exposed because a connection is not established between the user and the business operator.

The function of the chat room 900 may be branched based on the distinction between the temporary message shape 911 and the permanent message shape 921 depending on whether or not to consent to receive marketing. Different actions from received messages can be applied to temporary messages. For example, in the case of marketing messages, in response to the policy obligation to display the opt-out method in the chat room, the chat room 900 of the person who consents to receive marketing displays a permanent message that has been processed as a received message, so an opt-out interface for setting the opt-out message. While 924 is exposed, in the chat room 900 of a person who has not consented to receive marketing, the reception refusal interface 924 may be omitted because a volatile temporary message, not an actual received message, is exposed one-time.

Due to the temporary message template, which is distinct from the received message template, marketing messages can be commonly displayed on various service screens for marketing targets, including those who do not agree to receive marketing.

The processor 220 may provide a communication function with a specific business operator when the user selects a marketing message from a specific business operator displayed on the benefits tab screen 500. At this time, the processor 220 may classify and display marketing messages according to whether or not the user consents to receive marketing through the chat room 900 between the user and the business operator.

Figures 10 and 11 are exemplary diagrams for explaining the process of providing a chat room related to a marketing message in one embodiment of the present invention.

Referring to FIG. 10, when the user selects the marketing message 1001 of Store A in the popular benefit feed 510 exposed on the benefits tab screen 500, the processor 220 allows the user to receive marketing from Store A. You can check whether the user consented.

If the user does not agree to receive marketing from Store A, the processor 220 enters the chat room 900 between the user and Store A and converts the contents of the marketing message 1001 into a temporary message shape 911 through the chat room 900. It can be displayed.

When the user enters the chat room 900 through the link in the marketing message 1001 without consent to receive marketing, the processor 220 stores the contents of the marketing message 1001 in a separate system rather than the user's personal message inbox. It can be imported and displayed as a temporary message shape (911).

Even if a person does not agree to receive marketing, there may be a marketing message from Store A processed as a received message. In this case, the processor 220 may retrieve the received message stored in the personal message inbox and display a temporary message along with the personal received message.

The processor 220 can service the marketing message 1001 so that anyone can view it through temporary message processing, even if the user has not consented to receiving marketing from the business operator.

Since the content of the marketing message (1001) to be displayed in the temporary message shape (911) may be the same as the content of the already received message, the content of the marketing message (1001) is compared with the received message stored in the personal message inbox to check for redundancy. You can. If the content of the marketing message 1001 overlaps with an already received message, composition of the message in the temporary message shape 911 can be stopped and the received message with the same content among the messages included in the chat room 900 can be scrolled and displayed. .

This prevents the same message from being displayed repeatedly as a received message and a temporary message.

In the chat room 900 in a state of not consenting to receive marketing, the chat interface 922, consultation banner 923, reception opt-out interface 924, etc. may be omitted.

Meanwhile, if the user agrees to receive marketing from Store A, the processor 220 converts the content of the marketing message 1001 into a permanent message form ( 921).

When the user enters the chat room 900 through the link in the marketing message 1001 while agreeing to receive marketing, the processor 220 retrieves the content of the marketing message 1001 from the user's personal message inbox and creates a permanent message shape 921. It can be displayed as .

At this time, a conversation interface 922, a consultation banner 923, an unsubscribe interface 924, etc. may be activated and displayed in the chat room 900.

In addition, the processor 220 may volatilize the marketing message 1001 in the form of a temporary message 911 or convert it into a received message according to a user action in a state of not consenting to receive marketing.

The processor 220 processes the marketing message 1001 in the chat room 900 in the form of a temporary message 911 when the user leaves the chat room 900 by entering another chat room or leaving the chat room 900. The marketing message 1001 exposed as a temporary message shape 911 can be volatilized.

The marketing message 1001, which is treated as a temporary message, is a message that is not accumulated in the user's personal message inbox and does not remain as a conversation history between the user and the business operator and disappears from the chat room 900.

After the marketing message 1001 is exposed in the chat room 900 in the form of a temporary message 911, the processor 220 performs additional actions such as sending a message or sharing a message when the user agrees to receive marketing from Store A in the chat room 900. When performing, the marketing message 1001 exposed in the form of a temporary message 911 can be converted into a received message. Received messaging means converting from a temporary message type that is volatile to a permanent message type that is preserved in the conversation history of the chat room 900.

The received marketing message 1001 is a message accumulated in the user's personal message inbox, preserved as a conversation history between the user and the business operator, and left as a permanent message in the chat room 900.

Furthermore, in this embodiment, the business's marketing message can be exposed to search users through the search results page. The processor 220 uses the search result space as a marketing message exposure space, and can expose the marketing message to all users regardless of their consent to receive marketing.

The processor 220 may link a marketing message to the search results through a search service linked to the server 150.

Figure 12 is an example diagram for explaining the process of linking a marketing message to a search result in one embodiment of the present invention.

Figure 12 shows an example of a search result screen 1200.

Referring to FIG. 12, the processor 220 may display the marketing message 1210 of the business operator on the search result screen 1200 where product information 1201 of the business operator corresponding to the search term is displayed as a search result.

The processor 220 may display a marketing message 1210 sent within a certain period of time (for example, 7 days) among the business's marketing messages on the search results screen 1200. At this time, the processor 220 may display marketing messages included in the message pool for potential customer recommendation targeting all users on the search result screen 1200, excluding marketing messages targeting specific targets.

When sending marketing messages, businesses can choose whether or not to link them with search results. For example, the marketing message sending tool screen 700 may include an interface that allows you to select whether or not to link with search results, and a marketing message set to link with search results by the business operator may be displayed on the search results screen 1200. You can.

The user can discover marketing messages from businesses that have not agreed to receive marketing through the search results screen 1200. By exposing benefits (marketing messages) provided by the business's store or offline company in the search results to users who search for the business's products, marketing-related activities can be encouraged for users who may only search through searches. . From a business perspective, marketing opportunities can be expanded by linking with search.

And, in this embodiment, a marketing message can be sent to people who do not agree to receive marketing.

Figure 13 is a flowchart showing an example of a marketing message sending process in one embodiment of the present invention.

The processor 220 can send the business's marketing message to users who meet specific conditions even if they do not explicitly consent to receiving marketing.

Referring to FIG. 13, in step S1310, the processor 220 may generate a list of recently visited customers based on user activity information related to the business's products/companies. For example, the processor 220 synchronizes user activity history for products/companies, such as purchase/order, reservation, receipt registration, etc., to the database in real time and maintains them for a recent certain period of time (e.g., 3 months). You can. The processor 220 may manage users with a history of activity for products/companies within a recent certain period of time as a list of recently visited customers. Users whose activity history includes negative reviews may be excluded from the recently visited customer list, and the recently visited customer list may be updated periodically (e.g., daily).

In step S1320, the processor 220 may register a marketing message written by the business operator through a marketing message sending tool. A business operator can create a marketing message using the marketing message sending tool screen 700, etc. The processor 220 may store message sending conditions, such as the sending date and time specified by the operator, and the sending destination, in a message database, along with the message content input from the operator during the message creation process.

In step S1330, the processor 220 may send a marketing message requested by the business operator to users included in the recently visited customer list according to the business operator's request to send a marketing message. The processor 220 sends a marketing message at a set period (for example, 1 minute). A message sending batch that operates periodically selects and sends a marketing message that has arrived at the message sending date and time from among the marketing messages stored in the message database. You can. The processor 220 may obtain a list of recently visited customers based on the message sending time and send a marketing message that has reached the sending date and time to users included in the recently visited customer list.

In this embodiment, users who have not consented to receiving marketing but who are likely to respond positively to the marketing message are selected as users who have at least one history of recent purchases/orders, reservations, receipt registration, etc. for the business's products/companies. Marketing messages from the business operator can be sent to this target.

As such, according to embodiments of the present invention, a new marketing service can be provided by selecting a business's marketing message and providing it as benefit information in the form of a feed. And, according to embodiments of the present invention, by selecting popular messages that satisfy certain conditions among marketing messages and providing them as a feed, high-quality information can be provided even if the user does not agree to receive marketing. Additionally, according to embodiments of the present invention, the function as a marketing tool can be strengthened by re-ranking recently received marketing messages through recommendation modeling and recommending them in a personalized way. Additionally, according to embodiments of the present invention, the benefits of a marketing message can be intuitively displayed by using a message tag to distinguish the nature and content of the marketing message into benefit types. Furthermore, according to embodiments of the present invention, by exposing the business's marketing message to search users through the search results page, marketing reception can be expanded and viewing of more information can be supported. And, according to embodiments of the present invention, it is possible to induce consent to receive marketing or revisit by providing a marketing message to users who satisfy certain conditions among those who have not consented to receive marketing.

The device described above may be implemented with hardware components, software components, and/or a combination of hardware components and software components. For example, the devices and components described in the embodiments include a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate array (FPGA), and a programmable logic unit (PLU). It may be implemented using one or more general-purpose or special-purpose computers, such as a logic unit, microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. Additionally, a processing device may access, store, manipulate, process, and generate data in response to the execution of software. For ease of understanding, a single processing device may be described as being used; however, those skilled in the art will understand that a processing device includes multiple processing elements and/or multiple types of processing elements. It can be seen that it may include. For example, a processing device may include a plurality of processors or one processor and one controller. Additionally, other processing configurations, such as parallel processors, are possible.

Software may include a computer program, code, instructions, or a combination of one or more of these, which may configure a processing unit to operate as desired, or may be processed independently or collectively. You can command the device. The software and/or data may be embodied in any type of machine, component, physical device, computer storage medium or device for the purpose of being interpreted by or providing instructions or data to the processing device. there is. Software may be distributed over networked computer systems and stored or executed in a distributed manner. Software and data may be stored on one or more computer-readable recording media.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer-readable medium. At this time, the medium may continuously store a computer-executable program, or temporarily store it for execution or download. In addition, the medium may be a variety of recording or storage means in the form of a single or several pieces of hardware combined. It is not limited to a medium directly connected to a computer system and may be distributed over a network. Examples of media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical recording media such as CD-ROMs and DVDs, magneto-optical media such as floptical disks, And there may be something configured to store program instructions, including ROM, RAM, flash memory, etc. Additionally, examples of other media include recording or storage media managed by app stores that distribute applications, sites or servers that supply or distribute various other software, etc.

As described above, although the embodiments have been described with limited examples and drawings, various modifications and variations can be made by those skilled in the art from the above description. For example, the described techniques are performed in a different order than the described method, and/or components of the described system, structure, device, circuit, etc. are combined or combined in a different form than the described method, or other components are used. Alternatively, appropriate results may be achieved even if substituted or substituted by an equivalent.

Therefore, other implementations, other embodiments, and equivalents of the claims also fall within the scope of the claims described below.

Claims (20)

In a method of providing a marketing message executed on a computer device,
The computer device includes at least one processor configured to execute computer-readable instructions contained in a memory,
The method of providing the marketing message is,
Selecting, by the at least one processor, a message that satisfies a certain condition among marketing messages sent by a business operator over a recent certain period of time; and
Constructing and exposing a message meeting the predetermined condition as a benefit feed by the at least one processor
Method of providing marketing messages, including. According to paragraph 1,
The selection step is,
Selecting at least one marketing message as a popular message based on the number of message views
Method of providing marketing messages, including. According to paragraph 1,
The selection step is,
A step of selecting at least one marketing message as a personalized recommendation message to the user based on re-ranking through artificial intelligence recommendation modeling.
Method of providing marketing messages, including. According to paragraph 1,
The selection step is,
Selecting at least one marketing message as a personalized recommendation message to the user based on a score indicating the intimacy distance between the user and the business operator using artificial intelligence recommendation modeling.
Method of providing marketing messages, including. According to paragraph 1,
The exposing step is,
Sorting the messages composed of the benefit feed based on at least one of the message sending time and the number of message views.
Method of providing marketing messages, including. According to paragraph 1,
The exposing step is,
Grouping the messages composed of the benefit feed based on message sending time and then sorting the messages within each group based on the number of message views.
Method of providing marketing messages, including. According to paragraph 1,
The exposing step is,
Sorting the messages composed of the benefit feed based on the intimacy score between the user and the business operator calculated through artificial intelligence recommendation modeling.
Method of providing marketing messages, including. According to paragraph 1,
The exposing step is,
Providing a list of categories for browsing by category for messages composed of the benefit feed.
Method of providing marketing messages, including. According to paragraph 1,
The exposing step is,
For each message comprised of the benefit feed, exposing a message tag to distinguish the nature and content of the message by benefit type.
Method of providing marketing messages, including. According to paragraph 1,
The method of providing the marketing message is,
Providing a chat room between a user and a specific business operator when a message from a specific business operator is selected among the messages comprised of the benefit feed by the at least one processor.
A method of providing a marketing message further comprising: According to clause 10,
The steps provided above are:
If the user does not consent to receiving marketing from the specific business operator, configuring and displaying the selected message in the form of a volatile temporary message in the chat room; and
If the user agrees to receive marketing from the specific business operator, configuring the marketing message in the form of a received message preserved as conversation history and displaying it in the chat room.
Method of providing marketing messages, including. According to paragraph 1,
The method of providing the marketing message is,
Exposing, by the at least one processor, a marketing message of the business operator on a search results screen where information about the business operator is displayed as a search result.
A method of providing a marketing message further comprising: According to clause 12,
The step of exposing the business's marketing message is,
Among the marketing messages sent by the business operator, displaying marketing messages that are set to link with search results on the search results screen.
A method of providing a marketing message featuring: According to paragraph 1,
The method of providing the marketing message is,
generating, by the at least one processor, a user list based on user activity information about products or companies of the business operator; and
Sending, by the at least one processor, a marketing message of the business operator to users included in the user list according to a message sending request from the business operator.
A method of providing a marketing message further comprising: A computer program stored in a non-transitory computer-readable recording medium for executing the marketing message providing method of any one of claims 1 to 14 on the computer device. In computer devices,
At least one processor configured to execute computer readable instructions contained in memory
Including,
The at least one processor,
Select messages that meet certain conditions among marketing messages sent by the business over a recent period of time,
Constructing and exposing messages that meet the above-mentioned conditions as a benefit feed
A computer device characterized by a. According to clause 16,
The at least one processor,
Select at least one marketing message as a popular message based on the number of message views,
Selecting at least one marketing message as a personalized recommendation message to the user based on reranking through artificial intelligence recommendation modeling
A computer device characterized by a. According to clause 17,
The at least one processor,
The popular messages are grouped based on message sending time, and then the messages within each group are sorted based on the number of message views.
Sorting the recommended messages based on the intimacy score between the user and the business operator calculated through the artificial intelligence recommendation modeling.
A computer device characterized by a. According to clause 16,
The at least one processor,
Providing a list of categories for browsing by category for messages composed of the above benefit feeds
A computer device characterized by a. According to clause 16,
The at least one processor,
For each message comprised of the benefit feed, exposing a message tag to distinguish the nature and content of the message by benefit type.
A computer device characterized by a.

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