JP2024006896A - Method, computer device, and computer program for providing marketing messages in privilege information - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a method, computer device, and computer program for providing marketing messages in privilege information.

SOLUTION: A marketing message provision method is provided, comprising selecting a message satisfying a certain condition from among marketing messages sent by a business operator during a certain recent time period, and configuring the message satisfying the certain condition in a privilege feed and displaying the same.

SELECTED DRAWING: Figure 3

COPYRIGHT: (C)2024,JPO&INPIT

Description

There is an application for exception to loss of novelty.

The following description relates to techniques for providing marketing messages.

Broadly speaking, the methods for exchanging messages between devices include a pull method and a push method.

In the pull method, a device checks and imports information from an information provider at any time. For example, the data is updated by polling in the foreground or background of a smartphone.

On the other hand, the push method forcibly transmits information from the poster or server to the device. For example, the server side sends a message to the smartphone while the operating system maintains a persistent connection with the push support service. introduce.

As an example, Patent Document 1 (registration date: November 25, 2003) discloses a technique for providing advertising video data in a push manner.

Marketing information is generally provided via push messages to users who have agreed to receive marketing through notification settings or friend addition settings.

Korean Registered Patent No. 10-0408597

Marketing messages from businesses can be selected and provided in the form of a feed.

A method of providing a marketing message performed on a computer device, the computer device including at least one processor configured to execute computer readable instructions contained in a memory, the method of providing a marketing message comprising: The at least one processor selects messages that meet a certain condition from among marketing messages sent by a business operator within a recent certain period of time, and the at least one processor selects messages that meet the certain condition. A method for providing marketing messages is provided, including configuring and displaying a reward feed.

A computer program for causing the computer device to execute the marketing message providing method is provided.

a computer device including at least one processor configured to execute computer readable instructions contained in memory, the at least one processor configured to execute marketing messages sent by a business within a recent period of time; There is provided a computer device characterized in that messages satisfying a certain condition are selected from among them, and the messages satisfying the certain condition are configured and displayed as a benefit feed.

According to an embodiment of the present invention, a new marketing service can be provided by selecting marketing messages from businesses and providing them as benefit information in the form of a feed.

1 is a diagram illustrating an example of a network environment in an embodiment of the present invention. FIG. 1 is a block diagram illustrating an example of a computer device in an embodiment of the present invention. FIG. 1 is a flowchart illustrating an example of a method for providing a marketing message that can be executed by a computer device according to an embodiment of the present invention. 1 is a flowchart illustrating an example of a method for providing a marketing message that can be executed by a computer device according to an embodiment of the present invention. FIG. 3 is an exemplary diagram for explaining a receiving aspect of a marketing message in an embodiment of the present invention. FIG. 3 is an exemplary diagram for explaining a receiving aspect of a marketing message in an embodiment of the present invention. FIG. 3 is an exemplary diagram showing a marketing message sending tool screen in an embodiment of the present invention. FIG. 3 is an exemplary diagram illustrating a marketing message receiving surface displaying benefit types for marketing messages in an embodiment of the present invention. FIG. 3 is an exemplary diagram illustrating a temporary message shape and a persistent message shape in an embodiment of the present invention. FIG. 3 is an exemplary diagram illustrating a process of providing a talk room related to a marketing message according to an embodiment of the present invention. FIG. 3 is an exemplary diagram illustrating a process of providing a talk room related to a marketing message according to an embodiment of the present invention. FIG. 3 is an exemplary diagram illustrating a process of linking a marketing message to a search result in an embodiment of the present invention. 3 is a flowchart illustrating an example of a marketing message sending process in an embodiment of the present invention.

<Summary of the invention>
A method of providing a marketing message performed on a computer device, the computer device including at least one processor configured to execute computer readable instructions contained in a memory, the method of providing a marketing message comprising: The at least one processor selects messages that meet a certain condition from among marketing messages sent by a business operator within a recent certain period of time, and the at least one processor selects messages that meet the certain condition. A method for providing marketing messages is provided, including configuring and displaying a reward feed.

According to one aspect, the screening step may include selecting at least one marketing message as a popular message based on the number of views of the message.

According to another aspect, the screening may include selecting at least one marketing message as a personalized recommendation message to the user based on re-ranking using artificial intelligence recommendation modeling.

According to still another aspect, the step of selecting includes personalizing at least one marketing message to the user based on a score indicating a familiarity distance between the user and the merchant using artificial intelligence recommendation modeling. The recommended message may include a step of selecting the recommended message as a recommended message.

According to another aspect, the displaying step may include arranging the messages configured in the benefit feed based on at least one of message sending time and number of message views.

According to another aspect, the displaying step is a step of grouping the messages configured in the reward feed based on the message sending time, and then arranging the messages in the group based on the number of message views for each group. may include.

According to another aspect, the displaying step includes arranging the messages configured in the reward feed based on a familiarity score between the user and the merchant calculated using artificial intelligence recommendation modeling. may be included.

According to yet another aspect, the displaying step may include providing a category list for browsing each category for messages configured in the reward feed.

According to another aspect, the displaying step may include displaying a message tag for distinguishing the nature and content of the message into a benefit type for each message configured in the benefit feed.

According to another aspect, the method for providing marketing messages includes, when the at least one processor selects a message of a specific business from among the messages configured in the benefit feed, The method may further include providing a talk room between the parties.

According to another aspect, when the user does not consent to receive marketing from the specific business, the providing step comprises configuring the selected message in the form of a volatile temporary message. Displaying the message in the chat room, and if the user is a user who has agreed to receive marketing from the specific business, the marketing message is configured in the form of a received message stored in the chat history and displayed in the chat room. may include the step of

According to another aspect, the marketing message providing method further includes the step of displaying, by the at least one processor, a marketing message of the business on a search results screen on which information about the business is displayed as a search result. may be included.

According to another aspect, the step of displaying the marketing message of the business includes displaying a marketing message set to be linked with the search results among the marketing messages sent by the business on the search results screen. good.

According to yet another aspect, the method for providing a marketing message includes the steps of: generating, by the at least one processor, a user list based on user activity information regarding the business's products and companies; and the at least one processor: The method may further include sending a marketing message from the business to users included in the user list in accordance with a message sending request from the business.

A computer program for causing the computer device to execute the marketing message providing method is provided.

a computer device including at least one processor configured to execute computer readable instructions contained in memory, the at least one processor configured to execute marketing messages sent by a business within a recent period of time; There is provided a computer device characterized in that messages satisfying a certain condition are selected from among them, and the messages satisfying the certain condition are configured and displayed as a benefit feed.

<Details of the invention>
Embodiments of the present invention will be described in detail below with reference to the accompanying drawings.

Embodiments of the present invention relate to techniques for providing marketing messages.

Embodiments including matters specifically disclosed in this specification can configure a marketing message of a business into a feed of a certain standard and provide it to a user as benefit information.

A marketing message providing system according to an embodiment of the present invention may be realized by at least one computer device, and a marketing message providing method according to an embodiment of the present invention may be implemented by at least one computer device included in the marketing message providing system. May be executed. At this time, the computer program according to the embodiment of the present invention may be installed and executed on the computer device, and the computer device may provide the marketing message according to the embodiment of the present invention under the control of the executed computer program. You may carry out the method. The computer program described above may be recorded on a computer-readable recording medium in order to be coupled to a computer device and cause the computer to execute the marketing message providing method.

FIG. 1 is a diagram showing an example of a network environment in an embodiment of the present invention. The network environment of FIG. 1 shows an example including multiple electronic devices 110, 120, 130, 140, multiple servers 150, 160, and a network 170. Such FIG. 1 is only an example for explaining the invention, and the number of electronic devices and the number of servers are not limited as shown in FIG. 1. Furthermore, the network environment in FIG. 1 is merely an example of an environment applicable to this embodiment, and the environment applicable to this embodiment is not limited to the network environment in FIG. 1. .

The plurality of electronic devices 110, 120, 130, and 140 may be fixed terminals or mobile terminals realized by computer devices. Examples of the plurality of electronic devices 110, 120, 130, and 140 include smartphones, mobile phones, navigation systems, PCs (personal computers), notebook PCs, digital broadcast terminals, PDAs (personal digital assistants), and PMPs (portable multimedia players). er ), tablets, etc. As an example, although FIG. 1 shows a smartphone as an example of the electronic device 110, in the embodiment of the present invention, the electronic device 110 may utilize a substantially wireless or wired communication method to communicate with others via the network 170. electronic devices 120, 130, 140 and/or servers 150, 160.

The communication method is not limited, and is not limited to communication methods that utilize communication networks that can be included in the network 170 (for example, mobile communication networks, wired Internet, wireless Internet, and broadcasting networks), as well as communication methods that utilize short distances between devices. Wireless communications may also be included. For example, the network 170 includes a PAN (personal area network), a LAN (local area network), a CAN (campus area network), a MAN (metropolitan area network), and a WAN (wide area network). area network), BBN (broadband network), the Internet, etc. may include any one or more of the networks. Additionally, network 170 may include any one or more of network topologies including, but not limited to, a bus network, a star network, a ring network, a mesh network, a star-bus network, a tree or a hierarchical network, and the like. It will not be done.

Each server 150, 160 is implemented by one or more computing devices that communicate with a plurality of electronic devices 110, 120, 130, 140 via a network 170 to provide instructions, code, files, content, services, etc. good. For example, the server 150 may be a system that provides services (a bonus service, for example) to a plurality of electronic devices 110, 120, 130, and 140 connected via the network 170.

FIG. 2 is a block diagram illustrating an example of a computer device in an embodiment of the present invention. Each of the plurality of electronic devices 110, 120, 130, and 140 and each of the servers 150 and 160 described above may be realized by the computer device 200 shown in FIG. 2. For example, the temporary message processing system according to the embodiment of the present invention may be implemented by the computer device 200 shown in FIG. 2.

Such a computing device 200 may include a memory 210, a processor 220, a communication interface 230, and an input/output interface 240, as shown in FIG. Memory 210 is a computer readable storage medium and may include permanent mass storage devices such as random access memory (RAM), read only memory (ROM), and disk drives. Here, a permanent large capacity storage device such as a ROM or a disk drive may be included in the computer device 200 as a separate permanent storage device separate from the memory 210. Additionally, an operating system and at least one program code may be recorded in the memory 210. Such software components may be loaded into memory 210 from a computer-readable storage medium separate from memory 210. Such other computer-readable recording media may include computer-readable recording media such as floppy drives, disks, tapes, DVD/CD-ROM drives, memory cards, and the like. In other embodiments, software components may be loaded into memory 210 through communication interface 230 that is not a computer-readable storage medium. For example, software components may be loaded into memory 210 of computing device 200 based on a computer program installed by a file received over network 170.

Processor 220 may be configured to process instructions of a computer program by performing basic arithmetic, logic, and input/output operations. Instructions may be provided to processor 220 by memory 210 or communication interface 230. For example, processor 220 may be configured to execute instructions received according to program code recorded on a storage device, such as memory 210.

The communication interface 230 may provide functionality for the computing device 200 to communicate with other devices (eg, the recording device described above) via the network 170. As an example, requests, instructions, data, files, etc. generated by the processor 220 of the computer device 200 according to a program code recorded in a storage device such as the memory 210 are transmitted to others via the network 170 under the control of the communication interface 230. may be transmitted to the device. Conversely, signals, instructions, data, files, etc. from other devices may be received by the computing device 200 via the network 170 and through the communication interface 230 of the computing device 200 . Signals, instructions, data, etc. received through communication interface 230 may be communicated to processor 220 and memory 210, files, etc. may be transferred to a storage medium (such as a persistent storage device as described above) that computing device 200 may further include. May be recorded.

Input/output interface 240 may be a means for interfacing with input/output device 250. For example, input devices may include devices such as a microphone, keyboard, or mouse, and output devices may include devices such as a display and speakers. As another example, input/output interface 240 may be a means for interfacing with a device that has integrated input and output functionality, such as a touch screen. Input/output device 250 may be configured as one device with computer device 200.

Also, in other embodiments, computing device 200 may include fewer or more components than those of FIG. However, most prior art components need not be clearly illustrated. For example, computing device 200 may be implemented to include at least some of the input/output devices 250 described above, and may further include other components such as transceivers, databases, and the like.

In the following, specific embodiments of a method and apparatus for providing marketing messages with benefit information will be described.

In this specification, the benefit service refers to a business operator that opens a store (shopping mall) on a shopping platform on the server 150 or a business operator whose offline shop information is displayed on a map service in cooperation with the server 150. Marketing messages can be organized into feeds and provided to users. In addition to the above-mentioned marketing messages, the marketing message may also include marketing messages that an external business entity attempts to transmit to the user through a chat API, marketing messages that an internal service on the server 150 attempts to transmit, and the like.

In this embodiment, when a user selects a specific message, the benefit service may be linked to a chat service that provides a communication function between the user and the business that sent the message.

In the case of a chat service, a user may use it as a tool to make one-on-one inquiries with a business operator, and a business operator may use it as a marketing means targeting users.

This embodiment eliminates the hurdle of having to obtain consent to receive marketing in the case of a business operator and allows marketing information to be sent to more users, and in the case of a user, it is possible to send marketing information to more users. You can enhance the functionality of your marketing tools by allowing you to find high-quality information without having to do anything.

The computer device 200 according to the present embodiment may provide a benefit service to a client by connecting to a dedicated application installed on the client or a web/mobile site associated with the computer device 200. The computer device 200 may be configured with a computer-implemented marketing message providing system. For example, the marketing message providing system may be realized in the form of a program that operates independently, or may be configured in the form of an in-app of a specific application and can operate on the specific application. It may be realized as follows.

The processor 220 of the computing device 200 may be implemented with components for performing the following marketing message providing method. Depending on the embodiment, components of processor 220 may be selectively included or excluded from processor 220. Also, depending on the embodiment, components of processor 220 may be separated or combined to express the functionality of processor 220.

Such processor 220 and components of processor 220 may control computing device 200 to perform the steps included in the following marketing message providing method. For example, processor 220 and components of processor 220 may be implemented to execute instructions from operating system code and at least one program code that memory 210 contains.

Here, the components of processor 220 may be representations of different functions performed by processor 220 according to instructions provided by program code recorded on computer device 200.

Processor 220 may read the necessary instructions from memory 210 loaded with instructions related to controlling computing device 200 . In this case, the read instructions may include instructions for controlling processor 220 to perform the steps described below.

The steps included in the marketing message delivery methods described below may be performed in a different order than shown in the figures, some of the steps may be omitted, or additional steps may be included. You can.

3 and 4 are flowcharts illustrating an example of a method for providing marketing messages that can be performed by a computer device in an embodiment of the present invention.

The marketing message providing method according to this embodiment may be executed by the computer device 200 described above. In this case, the processor 220 of the computing device 200 may be implemented to execute control instructions according to the code of the operating system contained in the memory 210 and the code of at least one program. Here, the processor 220 may control the computer device 200 so that the computer device 200 performs steps included in the following marketing message providing method according to control instructions provided by a code recorded on the computer device 200.

The benefit service according to this embodiment consists of a feed of a business operator's marketing message based on a certain standard through a dedicated tab (hereinafter referred to as the "Benefits Tab") that serves as a receiving surface for marketing messages, and provides benefit information as a feed. can be displayed to the user.

FIG. 3 shows a flowchart illustrating a method for providing popular marketing messages (hereinafter referred to as "popular messages").

Referring to FIG. 3, at step 310, processor 220 may configure a popular message pool based on the number of views among recently sent marketing messages. The processor 220 may calculate the viewing rate of each message for marketing messages sent by all businesses within a recent certain period of time (eg, 72 hours), regardless of the consent status for receiving marketing. As an example, the view rate of a marketing message may be defined as [number of views/amount sent], which indicates how many users have viewed the message compared to the amount of messages sent, which is the number of users who sent the message. . The processor 220 may generate a popular message pool by selecting a maximum number of messages from all recently sent marketing messages in descending order of viewing rate, or by selecting messages whose viewing rate is above a threshold value. Processor 220 may update the popular message pool at regular intervals (eg, 24 hours).

At step 320, processor 220 may select at least one popular message from the popular message pool for display through message filtering. In one example, processor 220 may select popular messages based on at least one of the amount sent and the number of views of each marketing message included in the popular message pool. The processor 220 may select, as a popular message, a marketing message that has a shipping volume of at least a certain level (for example, 8,000 messages) and a viewing rate of at least a certain level (for example, 6%). As another example, the processor 220 may select the remaining marketing messages included in the popular message pool after excluding the messages that meet the display exclusion condition as the popular messages. For example, the processor 220 may process messages that include negative keywords, messages that have expired benefits (e.g., coupons, discounts, etc.), messages that are from the same operator or the same link and have duplicate content, etc. may be removed from the popular message pool and the remaining marketing messages may be selected as popular messages that can be displayed.

At step 330, processor 220 may display the popular messages selected at step 320 in a perks tab. At this time, the processor 220 may sort the popular messages based on at least one of message sending time and number of views. For example, the processor 220 may group popular messages based on message sending time, and then arrange the popular messages within the group in order of viewing rate. For example, the processor 220 arranges message groups sent within 0 to 24 hours at the top in order of view rate, message groups sent within 24 to 48 hours in order of view rate, and arranges message groups sent within 24 to 48 hours in order of view rate. Message groups sent within a certain period of time may be sorted in order of last viewing rate. The processor 220 may use the message sending time and the number of views to refine the message sorting so that recently sent messages with a high view rate are displayed higher.

In this embodiment, popular messages that have recently been well-reacted to by other users are selected from among the marketing messages of all businesses including businesses that have not consented to receiving marketing (in other words, receiving notifications, channel registration, etc.), It can be provided as a popular perks feed.

FIG. 4 is a flowchart for explaining a method for providing a marketing message (hereinafter referred to as a "recommendation message") customized to an individual.

Referring to FIG. 4, at step 410, processor 220 may perform re-ranking using artificial intelligence recommendation modeling on recently sent marketing messages. The artificial intelligence recommendation model calculates a score indicating the intimacy distance between the user and the business, and ranks the messages of the business in descending order of the score. Processor 220 may use artificial intelligence recommendation modeling to re-rank marketing messages sent within a recent period of time (eg, 72 hours) by businesses to which the user has consented to receive marketing. Additionally, processor 220 may perform re-ranking using artificial intelligence recommendation modeling on message pools for recommending potential customers, along with marketing messages from businesses that have consented to receive marketing. When the business operator sets potential customer targeting that includes users who have not consented to receive marketing in the process of setting targeting for marketing messages, the processor 220 loads the corresponding message into a message pool for recommendation of potential customers. You may do so. The processor 220 performs re-ranking based on the familiarity score between the user and the business on the marketing message of the business that has agreed to receive marketing and the marketing message included in the message pool for recommending potential customers. It's okay.

In step 420, the processor 220 may provide the user with a certain number of top marketing messages determined by re-ranking using artificial intelligence recommendation modeling as personalized recommendation messages. The processor 220 arranges the marketing messages of businesses that have agreed to receive marketing and the marketing messages included in the message pool for recommendation of potential customers in order of intimacy with the businesses by reranking using artificial intelligence recommendation modeling. After that, a certain number (for example, 20) of the top marketing messages may be recommended as personalized messages. At this time, the processor 220 may display the marketing messages selected as recommended messages in order of recommendation, that is, in order of intimacy with the business operator. Although it has been described that familiarity is used not only as a selection criterion for recommendation messages but also as a sorting criterion, the present invention is not limited to this, and the selection criterion and sorting criterion may be applied differently. For example, while familiarity may be used to select a recommended message, at least one of the message sending time and the number of views may be used when displaying the recommended message.

In this embodiment, not only marketing messages from businesses that have agreed to receive marketing, but also marketing messages from businesses that have a high affinity with the user are selected from marketing messages set for potential customer targeting and provided as a recommended benefit feed. can do.

FIGS. 5 and 6 are exemplary diagrams for explaining a marketing message receiving surface in an embodiment of the present invention.

5 and 6 show a benefits tab screen 500 that is utilized as a marketing message receiving surface.

Referring to FIG. 5, processor 220 may display a popular benefits feed 510 comprised of popular messages on benefits tab screen 500. The processor 220 selects, as popular messages, marketing messages that meet certain conditions (for example, amount of shipments, viewing rate, etc.) among the marketing messages recently sent by all businesses, regardless of the user's consent to receive marketing. The popular benefit feed 510 may be configured as follows.

The message template elements of the popular offer feed 510 may include a business profile picture, store name, category, message delivery time, offer type, message title, message body, and the like.

When arranging the popular benefit feed 510, the processor 220 may group popular messages based on message sending time, and then arrange the popular messages within the groups in order of viewing rate. For example, the processor 220 arranges messages sent within 0 to 24 hours at the top in order of view rate, messages sent within 24 to 48 hours in order of next view rate, and messages sent within 48 to 72 hours. Messages sent to may be sorted by last view rate.

Processor 220 may provide popular rewards feed 510 as a feature for searching popular messages. At this time, a category list 511 may be provided to support browsing for each category so that the user can selectively view popular messages that match his or her interests.

Referring to FIG. 6, the processor 220 may display a recommended benefits feed 620 comprised of recommendation messages on the benefits tab screen 500. The processor 220 generates a recommendation benefit feed using recently sent marketing messages from businesses to which the user has consented to receive marketing, and marketing messages selected as recommended messages by artificial intelligence recommendation modeling from among marketing messages set for potential customer targeting. 620 may be configured.

The message template elements of the recommended rewards feed 620 may be configured to be the same or similar to the message templates of the popular rewards feed 510.

When arranging the recommended benefit feed 620, the processor 220 may perform re-ranking using artificial intelligence recommendation modeling to arrange and display the recommendation messages in order of intimacy with the business operator.

FIG. 7 is an exemplary diagram showing a marketing message sending tool screen according to an embodiment of the present invention.

Referring to FIG. 7, marketing message sending tools screen 700 may include a message creation interface for creating marketing messages. At this time, a benefit type selection interface 701 may be included for selecting a benefit type according to the nature and content of the marketing message.

The processor 220 may provide a benefit type selection interface 701 configured such that selectable benefit types differ depending on the type of business entity authorized to send marketing messages and the operator of the shopping platform. For example, in the case of a business that has a store on a shopping platform on the server 150, selectable benefit types may include time sales, bonuses, special prices, brand data, gift giving, etc. For businesses whose offline store information is displayed by a linked map service, selectable benefit types may include discounts, gifts, etc.; for shopping platform operators, selectable benefit types may include discounts, gifts, etc. Types may include coupons, point presentations, additional savings, and the like.

When displaying the popular benefit feed 510 and the recommended benefit feed 620 on the benefit tab screen 500, the processor 220 displays the benefit type selected on the marketing message dispatch tool screen 700 for each marketing message that makes up the feed. good. For example, as shown in FIG. 8, when displaying the popular benefits feed 510 on the benefits tab screen 500, the processor 220 provides benefits that indicate the nature and content of each marketing message selected as a popular message. Type 801 may be displayed together.

When displaying a marketing message on the benefit tab screen 500, the processor 220 displays the benefit type 801 selected by the business operator depending on the nature and content of the marketing message, thereby allowing the processor 220 to intuitively view the benefits included in the marketing message. can be shown.

Processor 220 may group marketing messages by benefit type 801 and render them into feed templates. Thereby, the user can search for a desired benefit message using only the benefit type 801 of the marketing message displayed on the benefit tab screen 500 without checking the main text of the message.

In order to convey the marketing message sent by the business operator to the user as substantial benefit information, message tags are applied to distinguish the nature and content of the marketing message into benefit types 801. This can improve message discoverability for users searching for benefit information, and ultimately lead to display of marketing messages and conversion to purchase.

In this embodiment, the marketing message may be displayed using a temporary message template that is a message template exclusively for those who have not consented to receive marketing.

FIG. 9 is an exemplary diagram illustrating a temporary message shape and a persistent message shape in an embodiment of the present invention.

Referring to FIG. 9, in a talk room 900 targeted at people who have not consented to receive marketing, a marketing message may be displayed in a temporary message shape 911, and in a talk room 900 targeted at people who have consented to receive marketing, a marketing message may be displayed as a permanent message. It may be displayed as a shape 921.

The temporary message shape 911 means a volatile message shape of a temporary display method, and the permanent message shape 921 means a message shape saved as a talk history of the talk room 900.

The temporary message shape 911 and the permanent message shape 921 may be configured as message templates containing the content of marketing messages.

The functions of the temporary message shape 911 and the permanent message shape 921 as talk messages may be implemented in a similar manner. For example, functions that can be implemented for received messages, such as message sharing, message deletion, message transmission, and message response, as well as button link operations included in message content, may be applied to temporary messages.

The temporary message shape 911 and the permanent message shape 921 may be distinguished by using different display elements. For example, the temporary message shape 911 and the permanent message shape 921 may be distinguished using the shape, color, highlight, etc. of the speech bubble.

In the talk room 900 where marketing reception is consented, a connection has been established between the user and the business operator, so there is a talk interface 922 including a message input window for real-time talk (chat) and inquiries to the business operator. An inquiry banner 923 containing information regarding the information may be included.

In the talk room 900 where the user does not agree to receive marketing, no connection is established between the user and the business operator, so the talk interface 922 and the inquiry banner 923 may not be displayed.

The functions of the talk room 900 may differ based on the distinction between the temporary message shape 911 and the permanent message shape 921 depending on the marketing reception consent status. Operations that are classified as received messages may be applied to temporary messages. For example, in the case of marketing messages, there is a policy obligation to display a refusal option in the chat room, but a persistent message that has been converted into a received message and processed is displayed in the chat room 900 of the person who has consented to receive the marketing message. Therefore, a reception refusal interface 924 for setting reception refusal is displayed, but on the other hand, a volatile temporary message is displayed in the talk room 900 of a person who has not consented to receive marketing, instead of the actual received message. Therefore, the reception refusal interface 924 may be omitted.

By using a temporary message template that is distinguished from a received message template, marketing messages can be commonly displayed on various service screens to marketing targets, including those who have not consented to receive marketing.

Processor 220 may provide communication functionality with a particular business when the user selects a marketing message for that business displayed on benefits tab screen 500. At this time, the processor 220 may display the marketing messages in the chat room 900 between the user and the business operator, classifying the marketing messages according to the consent status for receiving the marketing.

FIGS. 10 and 11 are exemplary diagrams illustrating a process of providing a talk room related to a marketing message according to an embodiment of the present invention.

Referring to FIG. 10, processor 220 determines that if the user selects Store A's marketing message 1001 from Popular Benefits feed 510 displayed on Benefits tab screen 500, the user is a user who has consented to receive Store A's marketing. You can check whether

If the user does not agree to receive marketing from store A, the processor 220 may enter the talk room 900 between the user and store A and display the content of the marketing message 1001 in the temporary message shape 911 in the talk room 900.

When a user enters the talk room 900 via a link in a marketing message 1001 without consenting to receive marketing, the processor 220 imports the content of the marketing message 1001 from an individual system rather than from the user's personal message inbox. It may be displayed in a temporary message shape 911.

Even if a person does not consent to receive marketing, there may be a marketing message from Store A that is processed as a received message. At this time, the processor 220 may retrieve the received messages stored in the individual's message inbox and display the temporary message along with the individual's received messages.

The processor 220 can provide a service that allows anyone to view the marketing message 601 through temporary message processing, even if the user does not consent to receive marketing from a business operator.

Since the content of the marketing message 1001 to be displayed in the temporary message shape 911 may be the same as the content of the received message, the content of the marketing message 1001 is compared with the received message stored in the personal message inbox to determine if the content is duplicated. You can check the gender. If the content of the marketing message 1001 overlaps with a message that has already been received, the message composition using the temporary message shape 911 may be interrupted and a received message with the same content among the messages included in the talk room 900 may be scrolled and displayed. .

This can prevent the same message from being displayed twice as a received message and a temporary message.

If marketing reception is not consented to, the talk interface 922, inquiry banner 923, reception refusal interface 924, etc. may be omitted in the talk room 900.

On the other hand, if the user has agreed to receive marketing from store A, the processor 220 displays the content of the marketing message 1001 in a persistent message shape 921 in the talk room 900 between the user and store A, as shown in FIG. It's okay.

When a user who agrees to receive marketing enters the talk room 900 via a link in the marketing message 1001, the processor 220 captures the content of the marketing message 1001 from the user's personal message inbox and displays it in a persistent message shape 921. It's okay.

At this time, in the talk room 900, a talk interface 922, an inquiry banner 923, a reception refusal interface 924, etc. may be activated and displayed.

Further, the processor 220 may process the marketing message 1001 as a volatile message in the temporary message form 911 or as a received message according to a user action in a state of not agreeing to receive marketing.

After the marketing message 1001 is displayed in the temporary message shape 911 in the talk room 900, the processor 220 handles the case where the user leaves the talk room 900 by joining another talk room or leaving the talk room 900. , the marketing message 1001 displayed in the temporary message shape 911 may be processed as a volatile message.

The marketing message 1001 that is processed as a temporary message is a message that is not accumulated in the user's personal message inbox, and disappears from the talk room 900 without being left as a talk history between the user and the business operator.

After the marketing message 101 is displayed in the temporary message shape 911 in the chat room 900, the processor 220 determines whether the user agrees to receive marketing from store A in the chat room 900 or performs an additional action such as sending or sharing the message. , the marketing message 1001 displayed in the temporary message shape 911 may be converted into a received message. Converting a received message into a message means converting a volatile temporary message type into a permanent message type that is saved as a chat history of the chat room 900.

The marketing message 1001 that has been converted into a received message is a message that is accumulated in the user's personal message inbox, is saved as a talk history between the user and the business operator, and remains as a permanent message in the talk room 900.

Furthermore, in this embodiment, a marketing message from the business may be displayed to the search user through the search results screen. By utilizing the search results screen as a marketing message display screen, the processor 220 can display marketing messages to all users regardless of their consent to receive marketing.

Processor 220 may associate marketing messages with search results through a search service that cooperates with server 150.

FIG. 12 is an exemplary diagram illustrating a process of linking a marketing message to a search result in an embodiment of the present invention.

FIG. 12 shows an example of a search result screen 1200.

Referring to FIG. 12, the processor 220 may display a marketing message 1210 of a business entity on a search results screen 1200 where product information 1201 of the business entity corresponding to the search term is displayed as a search result.

The processor 220 may display, on the search result screen 1200, marketing messages 1210 that have been sent within a recent predetermined period of time (eg, 7 days) among the business's marketing messages. At this time, the processor 220 displays the marketing messages included in the message pool for potential customer recommendation to all users on the search result screen 1200, excluding marketing messages targeted to a specific target. You may do so.

Businesses can choose whether to link marketing messages with search results when sending them out. As an example, the marketing message sending tool screen 700 may include an interface for selecting linkage with search results, and the marketing message that the business operator has set to link with search results may be displayed on the search result screen 1200. It's okay.

This allows the user to find, on the search result screen 1200, marketing messages from business operators who have not consented to receive marketing. By displaying benefits (marketing messages) offered by the business's store or offline shop in the search results for users who search for a business's products, we can provide marketing and marketing messages to users who have only searched for a business's products. Related activities can be induced. From a business perspective, linking it with search can expand marketing opportunities.

In this embodiment, it is possible to send marketing messages to those who have not consented to receive marketing.

FIG. 13 is a flowchart illustrating an example of a marketing message sending process according to an embodiment of the present invention.

Processor 220 may send a business's marketing messages to users who meet certain conditions, even if they do not explicitly consent to receive marketing.

Referring to FIG. 13, at step 1310, processor 220 may generate a recently visited customer list based on user activity information associated with the merchant's products/companies. As an example, the processor 220 synchronizes the history of user activities for products/companies, e.g., history of purchases/orders, reservations, receipt entries, etc., to a database in real time and maintains it over a period of time (e.g., three months). good. The processor 220 may manage a recently visited customer list of users who have a history of activity with products/companies within a recent certain period of time. Users whose activity history includes negative reviews may be excluded from the recent customer list, and the recent customer list may be updated periodically (eg, daily).

At step 1320, processor 220 may register the marketing message created by the business using the marketing message dispatch tool. The business operator may create a marketing message using the marketing message sending tool screen 700 or the like. During the message creation process, the processor 220 may record message content inputted by the business operator as well as message sending conditions such as a shipping date and time specified by the business operator, a shipping target, etc., in a message database.

In step 1330, the processor 220 may send the marketing message requested by the business to the users included in the recently visited customer list according to the business' request to send the marketing message. The processor 220 sends marketing messages at predetermined intervals (for example, one minute), and the message sending arrangement that operates periodically is configured to send out marketing messages at predetermined intervals (for example, one minute). You can choose which marketing messages you want to send. The processor 220 may maintain a list of recently visited customers based on the message sending time, and may send marketing messages whose sending date and time have been reached to users included in the recently visited customer list.

In this embodiment, the activity history of recent purchases/orders, reservations, receipt registration, etc. for the business's products/company from among the users who showed a positive reaction to the marketing message without consenting to receive marketing is collected. A certain number of users may be selected and the marketing message of the business operator may be sent to them.

As described above, according to the embodiments of the present invention, a new marketing service can be provided by selecting the marketing messages of businesses and providing the benefit information in the form of a feed. Further, according to an embodiment of the present invention, by selecting popular messages that meet certain conditions from among marketing messages and providing them in a feed, it is possible to provide high-quality information even if the user has not consented to receive marketing. can. Further, according to embodiments of the present invention, recently received marketing messages are re-ranked by recommendation modeling and recommended in a customized form to an individual, thereby enhancing the function as a marketing means. Further, according to embodiments of the present invention, benefits of marketing messages can be intuitively indicated by utilizing message tags for distinguishing the nature and content of marketing messages into benefit types. Further, according to the embodiments of the present invention, by displaying a marketing message of a business to a search user through the search results screen, it is possible to expand the reception of marketing and support viewing of more information. Further, according to an embodiment of the present invention, by providing a marketing message to users who meet certain conditions among those who have not consented to receive marketing, it is possible to induce consent to receive marketing and return visits. .

The apparatus described above may be realized by hardware components, software components, and/or a combination of hardware and software components. For example, the devices and components described in the embodiments include a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate array (FPGA), a programmable logic unit (PLU), a microprocessor, or may be implemented using one or more general purpose or special purpose computers, such as various devices capable of executing and responding to instructions. A processing device may execute an operating system (OS) and one or more software applications that execute on the OS. The processing device may also be responsive to execution of the software to access, record, manipulate, process, and generate data. For convenience of understanding, one processing device may be described as being used, but those skilled in the art will understand that a processing device may include multiple processing elements and/or multiple types of processing elements. You will understand that. For example, a processing device may include multiple processors or a processor and a controller. Other processing configurations are also possible, such as parallel processors.

Software may include computer programs, code, instructions, or a combination of one or more of these that configure or, independently or collectively, instruct a processing device to perform operations as desired. You may do so. The software and/or data may be embodied in a machine, component, physical device, computer storage medium or device of any kind for being interpreted by or providing instructions or data to a processing device. good. The software may be distributed on computer systems connected by a network, and may be recorded or executed in a distributed manner. The software and data may be recorded on one or more computer readable storage media.

Methods according to embodiments may be implemented in the form of program instructions executable by various computer means and recorded on computer-readable media. Here, the medium may be one that continuously records a computer-executable program, or one that temporarily records it for execution or download. Also, the medium may be a variety of recording or storage means in the form of a single or multiple hardware combinations, and is not limited to a medium directly connected to a computer system, but may be distributed over a network. It may also exist. Examples of media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs and DVDs, magneto-optical media such as floptical disks, It may also include ROM, RAM, flash memory, etc., and may be configured to record program instructions. Further, other examples of the medium include an application store that distributes applications, a site that supplies or distributes various other software, and a recording medium or storage medium managed by a server.

As mentioned above, although the embodiments have been described based on limited embodiments and drawings, those skilled in the art will be able to make various modifications and variations based on the above description. For example, the techniques described may be performed in a different order than in the manner described, and/or components of the systems, structures, devices, circuits, etc. described may be performed in a different form than in the manner described. Even when combined or combined, opposed or replaced by other components or equivalents, suitable results can be achieved.

Therefore, different embodiments are within the scope of the appended claims as long as they are equivalent to the claims.

Embodiments of the present invention further solve the following problems.

Popular marketing messages that meet certain conditions can be selected and provided in a feed.

Recommendation modeling can be used to re-rank recently received marketing messages and provide personalized recommendations.

Message tags can be applied to differentiate the nature and content of marketing messages into benefit types.

Marketing messages from businesses can be displayed to search users through the search results page.

Marketing messages can be provided to users who meet certain conditions among those who have not consented to receive marketing.

According to the embodiment of the present invention, the following effects can be further achieved.

According to an embodiment of the present invention, by selecting popular messages that meet certain conditions from among marketing messages and providing them in a feed, it is possible to provide high-quality information even to users who have not consented to receive marketing.

According to embodiments of the present invention, recently received marketing messages are re-ranked using recommendation modeling and recommended in a personalized form, thereby enhancing the function as a marketing tool.

According to embodiments of the present invention, benefits of marketing messages can be intuitively indicated by utilizing message tags to differentiate the nature and content of marketing messages into benefit types.

According to the embodiments of the present invention, by displaying a marketing message of a business to a search user through the search results screen, it is possible to widen the range of marketing reception and support viewing of more information.

According to an embodiment of the present invention, by providing a marketing message to users who meet certain conditions among those who have not consented to receive marketing, it is possible to induce consent to receive marketing and return visits.

110, 120, 130, 140: Electronic equipment 150, 160: Server 170: Network

Claims (20)

1. A method of providing a marketing message performed on a computer device, the method comprising:
The computer device includes at least one processor configured to execute computer-readable instructions contained in memory;
The marketing message providing method includes:
selecting, by the at least one processor, messages that meet a certain condition from among marketing messages sent by a business operator within a recent certain period of time; A method of delivering marketing messages, including configuring and displaying them in a rewards feed. The step of sorting includes:
2. The method of claim 1, further comprising selecting at least one marketing message as a popular message based on the number of times the message has been viewed. The step of sorting includes:
The method of claim 1, comprising selecting at least one marketing message as a personalized recommendation message to a user based on re-ranking using artificial intelligence recommendation modeling. The step of sorting includes:
2. Selecting at least one marketing message as a personalized recommendation message to the user based on a score indicative of familiarity distance between the user and the merchant using artificial intelligence recommendation modeling. Methods of delivering marketing messages as described. The displaying step includes:
Providing a marketing message according to any one of claims 1 to 4, comprising the step of arranging messages configured in the benefit feed based on at least one of message sending time and number of message views. Method. The displaying step includes:
5. The method according to claim 1, further comprising the step of, after grouping the messages configured in the benefit feed based on the message sending time, arranging the messages in the group based on the number of message views for each group. The method of providing marketing messages as described in any one of the paragraphs. The displaying step includes:
Any one of claims 1 to 4, comprising the step of arranging the messages configured in the reward feed based on a familiarity score between the user and the merchant calculated using artificial intelligence recommendation modeling. The marketing message provision method described in paragraph 1. The displaying step includes:
The method of providing marketing messages according to any one of claims 1 to 4, comprising the step of providing a category list for category-wise browsing for messages configured in the benefit feed. The displaying step includes:
5. The method according to claim 1, further comprising the step of displaying, for each message configured in the reward feed, a message tag for distinguishing the nature and content of the message into reward types. How to deliver marketing messages. The marketing message providing method includes:
Claim further comprising the step of: providing a talk room between the user and the specific provider when the at least one processor selects a message of a specific provider from among the messages configured in the benefit feed. The marketing message providing method according to any one of items 1 to 4. The step of providing includes:
If the user does not consent to receive marketing from the specific business, configuring and displaying the selected message in the form of a volatile temporary message in the chat room; The method of providing a marketing message according to claim 10, further comprising the step of configuring the marketing message in the form of a received message stored in a chat history and displaying it in the chat room if the user agrees to receive marketing from a business operator. . The marketing message providing method includes:
5. Any one of claims 1 to 4, further comprising: displaying, by the at least one processor, a marketing message of the business on a search results screen on which information about the business is displayed as a search result. How to provide marketing messages as described in . The step of displaying the marketing message of the business operator includes:
13. The marketing message providing method according to claim 12, further comprising displaying, on the search result screen, a marketing message that is set to be linked with a search result among the marketing messages sent by the vendor. The marketing message providing method includes:
generating, by the at least one processor, a list of users based on user activity information regarding the business's products and companies; The method of providing a marketing message according to any one of claims 1 to 4, further comprising the step of sending the business's marketing message to the included users. A computer program for causing the computer device to execute the marketing message providing method according to any one of claims 1 to 4. A computer device,
at least one processor configured to execute computer-readable instructions contained in the memory;
The at least one processor includes:
Selects messages that meet certain conditions from among the marketing messages sent by a business within a certain period of time,
A computer device configured to configure and display messages that satisfy the certain conditions as a benefit feed. The at least one processor includes:
selecting at least one marketing message as a popular message based on the number of message views;
17. The computer device of claim 16, wherein at least one marketing message is selected as a personalized recommendation message to a user based on re-ranking using artificial intelligence recommendation modeling. The at least one processor includes:
After grouping the popular messages based on the message sending time, arranging the messages within the group based on the number of message views for each group,
The computer device according to claim 17, wherein the recommendation messages are arranged based on a familiarity score between the user and the merchant calculated using the artificial intelligence recommendation modeling. The at least one processor includes:
Computer device according to any one of claims 16 to 18, characterized in that it provides a category list for category-wise browsing for messages configured in the reward feed. The at least one processor includes:
Any one of claims 16 to 18, characterized in that a message tag for distinguishing the nature and content of the message into a benefit type is displayed for each message configured in the benefit feed. The computer device described in.

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