JP2018081606A - Calculation device, calculation method, and calculation program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To appropriately calculate evaluation of a service which is used when providing information to a user.SOLUTION: A calculation device includes an acquisition unit and a calculation unit. The acquisition unit obtains information on a service provided in a predetermined facility and information on contents of the service provided in a predetermined information providing service. The calculation unit calculates evaluation of the service on the basis of the information on the service and the information on the contents.SELECTED DRAWING: Figure 2

Description

  The present invention relates to a calculation device, a calculation method, and a calculation program.

  In recent years, with the rapid spread of the Internet, for example, a technology for reserving a service such as accommodation on an EC (Electronic Commerce) site has been provided. In addition, a technique for calculating an evaluation on a hotel or the like that provides an accommodation service is known.

Japanese Patent Laying-Open No. 2005-070991

  However, in the above-described conventional technology, it is not always possible to appropriately calculate an evaluation regarding a service used when providing information to a user. For example, when an evaluation is calculated based on a questionnaire result from a user, it is difficult to appropriately calculate an evaluation related to a service due to the cost required for the questionnaire and a high load on the user.

  The present application has been made in view of the above, and an object thereof is to provide a calculation device, a calculation method, and a calculation program that appropriately calculate an evaluation regarding a service used when providing information to a user.

  The calculation apparatus according to the present application includes information related to a service provided in a predetermined facility, an acquisition unit that acquires information related to content of the service provided in a predetermined information providing service, information related to the service, and information related to the content And a calculation unit that calculates an evaluation related to the service based on the above.

  According to one aspect of the embodiment, there is an effect that it is possible to appropriately calculate an evaluation regarding a service used when providing information to a user.

FIG. 1 is a diagram illustrating an example of a calculation process according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the providing apparatus according to the embodiment. FIG. 3 is a diagram illustrating an example of the accommodation facility information storage unit according to the embodiment. FIG. 4 is a diagram illustrating an example of a content information storage unit according to the embodiment. FIG. 5 is a diagram illustrating an example of a user information storage unit according to the embodiment. FIG. 6 is a flowchart illustrating an example of a calculation process according to the embodiment. FIG. 7 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the providing apparatus.

  In the following, a calculation device, a calculation method, and a mode for executing a calculation program according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the calculation device, the calculation method, and the calculation program according to the present application are not limited to the embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

(Embodiment)
[1. (Calculation process)
An example of the calculation process according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of a calculation process according to the embodiment. In the calculation process, the providing apparatus 100 calculates an evaluation related to the service based on information related to the service provided in the predetermined facility and information related to the content of the service provided in the predetermined information providing service. FIG. 1 shows a case where the predetermined facility is an accommodation facility such as a hotel (hereinafter also simply referred to as “hotel”) and the provided service is an accommodation service. In FIG. 1, the providing apparatus 100 calculates a score related to the content of the accommodation service corresponding to the date and area specified by the user, and provides a list of contents (list information) arranged in order based on the score. Indicates. Here, the content includes information indicating the contents of the accommodation service provided at the hotel. The content may be advertisement information for accommodation services provided at hotels. Moreover, although the example of FIG. 1 shows the case where the evaluation regarding an accommodation service is calculated, as long as it is a service provided in a predetermined facility, it may be any service such as a restaurant service in a restaurant.

  As shown in FIG. 1, the providing system 1 includes a terminal device 10 and a providing device 100. The terminal device 10 and the providing device 100 are connected to be communicable by wire or wireless via a predetermined communication network (not shown). In addition, the providing system 1 illustrated in FIG. 1 may include a plurality of terminal devices 10 and a plurality of providing devices 100.

  The terminal device 10 is an information processing device used by a user. The terminal device 10 is realized by, for example, a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), or the like. In the example shown in FIG. 1, the case where the terminal device 10 is a smartphone used by the user is shown. Hereinafter, the terminal device 10 may be referred to as a user. That is, hereinafter, the user can be read as the terminal device 10. Specifically, FIG. 1 illustrates a case where the terminal device 10 is a smartphone used by a user identified by the user ID “U1” (hereinafter, may be referred to as “user U1”).

  In the example illustrated in FIG. 1, the terminal device 10 will be described as the terminal devices 10-1 and 10-2 according to the display of the screen of the terminal device 10. The terminal devices 10-1 and 10-2 are the same terminal device 10. Hereinafter, the terminal devices 10-1 and 10-2 will be referred to as the terminal device 10 when they are not particularly distinguished.

  The providing apparatus 100 is a calculation apparatus that calculates an evaluation about a service based on information about a service and information about a content. In addition, the providing device 100 provides an information providing service that provides the terminal device 10 with information on the hotel information request acquired from the terminal device 10. In the example of FIG. 1, the providing device 100 provides list information in which contents corresponding to services are arranged to the terminal device 10 that is the transmission source of the hotel information request. Further, in the example illustrated in FIG. 1, it is assumed that the providing device 100 provides an electronic commerce service related to reservation of an accommodation facility.

  FIG. 1 shows a case where the providing apparatus 100 provides an information providing service or an electronic commerce service. However, when an external information processing apparatus provides an information providing service or an electronic commerce service, the providing apparatus 100 uses the information providing service. And e-commerce services may not be provided. In this case, the providing device 100 acquires various information such as information on accommodation facilities and information on services from an external information processing device that provides an information providing service or an electronic commerce service, and calculates a score based on the acquired information. The calculated score may be provided to an external information processing apparatus.

  First, the user U1 inputs the conditions regarding a hotel via the input page W11 of the accommodation reservation site A displayed on the terminal device 10-1. In the example illustrated in FIG. 1, information related to the designation of the user U1 related to the provision of the accommodation service is input in the input page W11 displayed on the screen of the terminal device 10-1. For example, in the example of FIG. 1, a case is shown in which information regarding the date and area desired by the user U1 is input to the input fields BX11 and BX12. In FIG. 1, in order to simplify the description, the case where information on the date and area is received by the input fields BX11 and BX12 in the input page W11 is shown, but various information such as the number of staying days may be received.

  For example, the user U1 inputs “A area” in the input field BX11 for inputting an area. For example, the user U1 inputs “X month Y day” in the input field BX12 for inputting a date. Note that the terminal device 10 may accept an input to the input field BX11 and the input field BX12 by selecting from a list by a displayed combo box or the like, or by selecting a date from a displayed calendar or the like. Thereafter, the user U1 presses the button BT11 in the input page W11 displayed on the screen of the terminal device 10-1.

  The terminal device 10-1 in which the button BT11 is pressed by the user U1 transmits a request for information related to the hotel corresponding to the date “X month Y day” and the area “A region” to the providing device 100. Thereby, the providing apparatus 100 acquires a hotel information request (step S11). In the example of FIG. 1, the providing apparatus 100 obtains a request for information regarding a hotel corresponding to the date “X month Y day” and the area “A area” from the terminal apparatus 10-1 used by the user U 1.

  In the example of FIG. 1, the providing apparatus 100 stores information about each hotel as shown in the accommodation facility information storage unit 121. For example, the accommodation facility information storage unit 121 stores information relating to the location of the hotel A in the A area.

  In the example of FIG. 1, the providing apparatus 100 stores information regarding content corresponding to the accommodation service provided by each hotel, as shown in the content information storage unit 122. For example, the content information storage unit 122 stores information such as the content CT11 corresponding to the service provided on the X month Y day at the hotel A. For example, the content information storage unit 122 includes a CTR (Click Through Ratio) indicating a click rate of each content, and an index (hereinafter referred to as “conversion rate”) related to an action that leads to a profit of a provider providing a service corresponding to each content. Also, an index value such as CVR (Conversion Rate) is stored.

  For example, the content information storage unit 122 stores the price of a service corresponding to each content. Further, for example, in the content information storage unit 122, the provider of the reservation service is provided when an action leading to the profit of the provider providing the service corresponding to the content via the content is performed. Indicates the percentage of commission received. For example, “fee” indicates a rate of a fee received by a reservation service provider when a service corresponding to the content is provided via the content. For example, when the service corresponding to the content is provided through the content, the providing apparatus 100 may charge the provider that provides the service an amount obtained by multiplying the service price by the fee. In the example of FIG. 1, for the sake of simplicity, the case where the fee associated with each content is “0.1”, that is, 10% is shown. May be associated.

  As described above, “content CT * (* is an arbitrary numerical value)” indicates that the content is content identified by the content ID “CT *”. For example, when “content CT11” is described, the content is the content identified by the content ID “CT11”.

  The providing device 100 that has acquired the hotel information request from the terminal device 10 determines (extracts) a hotel corresponding to the hotel information request (step S12). For example, the providing apparatus 100 extracts a hotel located in the A area from the hotels stored in the accommodation facility information storage unit 121. In the example of FIG. 1, the providing apparatus 100 determines a hotel A, a hotel B, and the like located in the A area among the hotels stored in the accommodation facility information storage unit 121 as the hotels corresponding to the request.

  Then, the providing apparatus 100 determines (extracts) the content of the date corresponding to the information request among the accommodation services provided in the hotel determined in step S12 (step S13). For example, the providing apparatus 100 extracts content that has a date of “X month Y day” and remains in stock from the content stored in the content information storage unit 122. In the example of FIG. 1, the providing apparatus 100 includes the content CT11 corresponding to the service provided on the Xth and Yth day at the hotel A among the contents stored in the content information storage unit 122 and on the Xth and Yth day in the hotel B. The content CT21 corresponding to the provided service is determined as the content corresponding to the request.

  Thereafter, the providing apparatus 100 calculates the score of the extracted content (step S14). For example, the providing apparatus 100 calculates a score (evaluation) of the extracted content based on information on the service and information on the content. For example, the providing apparatus 100 determines a score (hereinafter referred to as “a service”) corresponding to a content based on information related to the accommodation service (eg, price) and information related to the content of the accommodation service (eg, CTR, CVR, etc.). Content score ”). In the example of FIG. 1, the providing device 100 calculates a content score based on the following equation (1).

  Score = CTR x CVR x price x commission (1)

  “CTR” in the right side of the above equation (1) indicates the click rate of the corresponding content. Further, “CVR” in the right side of the above equation (1) indicates the conversion rate of the corresponding content. The “price” in the right side of the above formula (1) indicates the price of the service corresponding to the content. Further, the “fee” in the right side of the above formula (1) is a fee received by the provider of the reservation service when an action leading to the profit of the provider that provides the service corresponding to the content is performed via the content. Indicates the percentage.

  In addition, said Formula (1) is an example and the provision apparatus 100 may calculate the score of a content using various information suitably. Details of this point will be described later. In the example of FIG. 1, the providing apparatus 100 calculates the content score using the above formula (1) as shown in the score list SC <b> 11. For example, the providing apparatus 100 calculates the score of the content CT11 as in the following formula (2).

  Score of content CT11 = 0.1 × 0.05 × 5000 × 0.1 (2)

  Further, for example, the providing apparatus 100 calculates the score of the content CT21 as in the following formula (3).

  Score of content CT21 = 0.05 × 0.06 × 7500 × 0.1 (3)

  Further, for example, the providing apparatus 100 calculates the score of the content CT55 as in the following formula (4).

  Score of content CT55 = 0.1 × 0.05 × 7000 × 0.1 (4)

  As shown in the above formulas (2) to (4), in the example of FIG. 1, the providing apparatus 100 calculates the score of the content CT11 of the hotel A as 2.5 and sets the score of the content CT21 of the hotel B to 2 .25, and the score of the content CT55 of the hotel K is calculated as 3.5. As described above, the providing apparatus 100 can appropriately calculate a score (evaluation) related to a service corresponding to a content by calculating a score that takes into account information related to user operations such as CTR and CVR.

  After that, the providing apparatus 100 determines the ranking of the content based on the calculated score (Step S15). For example, the providing apparatus 100 determines the rank of content in descending order of the calculated score. In FIG. 1, as shown in the list information LT11, the providing apparatus 100 places the content CT55 having the highest score “3.5” in the first place, the content CT11 having the second highest score after the content CT55, and the content CT11. Next, the content CT32 having the next highest score is determined as the third place.

  After that, the providing device 100 provides information related to the content based on the determined order to the terminal device 10 (step S16). In the example of FIG. 1, the providing device 100 provides the list information LT11 to the terminal device 10-1.

  The terminal device 10 provided with the list information LT11 from the providing device 100 displays the list information LT11 (step S17). In the example of FIG. 1, the display is transitioned from the terminal device 10-1 to the terminal device 10-2.

  A list page W12 for displaying a list of information is displayed on the screen of the terminal device 10-2. Specifically, on the screen of terminal device 10-2, list page W12 that displays information related to the accommodation service provided in area A on X month Y is displayed.

  In the example of FIG. 1, information related to services provided at the hotel K corresponding to the content CT55 having the first rank is displayed at the top of the list page W12 of the terminal device 10-2. Specifically, information indicating that the accommodation service with breakfast at the hotel K is provided at 7000 yen is displayed at the top of the list page W12. In addition, in the list page W12 of the terminal device 10-2, information related to services provided at the hotel A corresponding to the content CT11 having the second rank is displayed immediately below the content CT55. Specifically, information indicating that a breakfast service without breakfast at Hotel A is provided for 5000 yen is displayed immediately below the content CT55 in the list page W12. Also, information related to services provided at the hotel F corresponding to the content CT32 in the third rank is displayed immediately below the content CT11 in the list page W12. As described above, in the example of FIG. 1, on the list page W <b> 12 of the terminal device 10-2, the contents related to the accommodation service provided in the A region on the X month Y are displayed side by side in descending order. In addition, for example, when the user U1 selects the content displayed on the list page W12, the terminal device 10 displays a reservation confirmation screen for a service corresponding to the content selected by the user U1.

  As described above, the providing apparatus 100 appropriately calculates a score (evaluation) regarding a service corresponding to the content by calculating a score based on the information regarding the accommodation service at the hotel and the information regarding the content of the accommodation service. Can do. As described above, the providing apparatus 100 appropriately calculates a score (evaluation) related to a service corresponding to the content by calculating a score in consideration of information related to a user operation such as CTR or CVR, a price of the service, and the like. Can do. As described above, the providing apparatus 100 can appropriately calculate an evaluation regarding a service used when providing information to a user. In the example described above, the providing apparatus 100 calculates the score based on the above formula (1). However, the providing apparatus 100 may calculate the score using various information as appropriate. .

  For example, the providing apparatus 100 may calculate the content score by changing the weight of each element of the above formula (1). For example, the providing apparatus 100 may calculate the content score using the following equation (5).

  Score = α x (CTR x CVR x price x fee) (5)

  “Α” in the right side of the above equation (5) represents a predetermined weight. For example, the providing apparatus 100 may calculate a score according to the purpose or use by changing the value of the weight “α” between 0 and 1 or less according to the purpose or use. For example, the providing apparatus 100 may calculate the score by changing the value of the weight “α” according to the content for which the score is to be calculated. For example, the providing apparatus 100 may calculate the score by changing the value of the weight “α” according to a service, a hotel, or the like corresponding to the content whose score is to be calculated.

  For example, the providing apparatus 100 may calculate a score (evaluation) related to the service based on information related to the user. For example, the providing apparatus 100 may calculate a score related to a service based on information related to a user including user attribute information. For example, the providing apparatus 100 may calculate a score related to the service based on information such as the sex and age of the user.

  For example, the providing apparatus 100 may calculate a score related to the service based on information such as CTR and CVR that vary according to the user attribute of the user who is the information providing destination. For example, the providing apparatus 100 acquires history information related to providing information to the user by dividing the number of display times, the number of clicks, the number of purchases, and the like for each user attribute, and calculates CTR, CVR, and the like for each user attribute. Then, based on the CTR, CVR, or the like, a score related to the service may be calculated according to the user who is the information providing destination. For example, when the user who is the information providing destination is a male in his twenties, the providing apparatus 100 determines a user who is a male in his twenties based on CTR or CVR calculated according to history information regarding information provision to the male in his twenties. A score for the corresponding service may be calculated.

  For example, the providing apparatus 100 may calculate a score related to a service using a model that predicts CTR, CVR, or the like according to a user who is an information providing destination. For example, the providing apparatus 100 predicts CTR using a model that predicts a probability that a user who is an information providing destination clicks on the input content with information regarding the content and information regarding the user who is the information providing destination as inputs. A score related to the service may be calculated based on the predicted CTR. For example, the providing apparatus 100 receives CTR using a model that predicts a probability that a user who is an information providing destination clicks on the input content, with information about the content and an action history and attribute information of the user who is the information providing destination as inputs. And a score related to the service may be calculated based on the predicted CTR.

  For example, the providing apparatus 100 may calculate a score related to a service based on information related to a service including information related to a predetermined facility. For example, the providing apparatus 100 may calculate a score related to a service based on information related to access to a hotel, information related to a review to a hotel, or the like. For example, the providing apparatus 100 may calculate the score by changing the value of the weight “α” in the above equation (5) according to information on a hotel for which a service corresponding to the content is provided. For example, when the traffic access to a certain hotel (hotel X) is better than that of another hotel, the providing apparatus 100 has content corresponding to the hotel X as compared to the case of calculating the score of content corresponding to the other hotel. When calculating the score, a value such as the weight “α” may be increased.

  Further, for example, the providing apparatus 100 changes the value of the weight “α” in the above equation (5) according to the combination of the user attribute of the user who is the information providing destination and the hotel corresponding to the content, thereby changing the information You may calculate the score regarding a service according to the user who becomes a provision place. For example, when the providing apparatus 100 calculates the score of content corresponding to a hotel with a high usage rate of a female user when the user as the information providing destination is a woman, the providing device 100 scores the content corresponding to another hotel. The value of the weight “α” may be increased as compared with the case of calculating. For example, when the user who is the information providing destination is an elderly person (for example, 60s or older), the providing apparatus 100 supports other hotels when calculating the score of content corresponding to a hotel with good traffic access. The value of the weight “α” may be increased as compared to the case where the score of the content to be calculated is calculated.

  The providing apparatus 100 may calculate a score related to the service based on the date / time designated by the user or information related to the user including information related to the purpose of use. For example, the providing apparatus 100 calculates a score related to the service by changing the value of the weight “α” in the above formula (5) according to the date / time specified by the user or the information regarding the purpose of use. Also good. For example, when the usage purpose of the user who is the information providing destination is business, the providing apparatus 100 corresponds to another hotel when calculating the score of the content corresponding to the hotel having a high ratio of being used in business. The value of the weight “α” may be increased as compared to the case of calculating the content score. For example, when the usage purpose of the user who is the information providing destination is private, the providing apparatus 100 corresponds to another hotel when calculating the score of the content corresponding to the hotel that is used privately. The value of the weight “α” may be increased as compared to the case of calculating the content score. For example, the providing apparatus 100 may acquire the purpose of use of the user by the user's input or the like on the input page W11, or may estimate based on an action history or the like such as a search up to the user's hotel reservation. . For example, the providing apparatus 100 may estimate the user's purpose of use based on the user's past reservation information and the like. For example, if the providing device 100 reserves (stays) a hotel with a private family bath or a pet-friendly hotel, the providing device 100 presumes that the user's purpose of use is private, and uses behavioral information and service usage leading to the reservation. Information related to various behaviors may be used as behavior information and usage information for the user's usage purpose “private”. Further, for example, when the providing apparatus 100 reserves (stays) a hotel located in a business district that is not a sightseeing spot, the providing apparatus 100 estimates that the user's usage purpose is business, and uses various information such as behavior information and service usage leading to the reservation. May be used as behavior information or usage information in the user's usage purpose “business”. In addition, for example, when the providing apparatus 100 reserves (stays) a hotel by designating it as a non-smoking room, regardless of whether the user's purpose of use is private or business, various actions such as action information and use of services leading to the reservation Information regarding the user information may be used as user behavior information or usage information. Note that the above is an example, and the providing apparatus 100 may calculate the score based on various types of information as long as the score regarding the service can be calculated.

[2. Configuration of calculation device]
Next, the configuration of the providing apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the providing apparatus 100 according to the embodiment. As illustrated in FIG. 2, the providing apparatus 100 includes a communication unit 110, a storage unit 120, and a control unit 130. The providing device 100 includes an input unit (for example, a keyboard and a mouse) that receives various operations from an administrator of the providing device 100 and a display unit (for example, a liquid crystal display) for displaying various types of information. May be.

(Communication unit 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card). The communication unit 110 is connected to the network by wire or wireless, and transmits and receives information to and from the terminal device 10 included in the providing system 1, for example.

(Storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. As shown in FIG. 2, the storage unit 120 according to the embodiment includes an accommodation facility information storage unit 121, a content information storage unit 122, and a user information storage unit 123.

(Accommodation information storage unit 121)
The accommodation facility information storage unit 121 according to the embodiment stores information regarding an accommodation facility (hotel). In FIG. 3, an example of the information regarding the accommodation facility memorize | stored in the accommodation facility information storage part 121 is shown. As illustrated in FIG. 3, the accommodation facility information storage unit 121 includes items such as “facility ID”, “accommodation facility”, “access information”, and “facility information” as information regarding the accommodation facility.

  “Facility ID” indicates identification information for identifying an accommodation facility. “Accommodation facility” indicates the name of the accommodation facility identified by the facility ID. “Access information” indicates information related to access to the corresponding accommodation facility. For example, “access information” includes items such as “location” and “time”. The “facility information” indicates information regarding the characteristics of the corresponding accommodation facility. For example, “facility information” includes items such as “hot spring” and “pet”.

  For example, in the example shown in FIG. 3, the hotel identified by the facility ID “H1” is “hotel A”. The location of the hotel A is “A area”, and the required time to the hotel A is “5 minutes on foot from the station A”. Hotel A indicates that the hot spring is “present” and the pet is “impossible”.

  Note that the above is an example of information relating to accommodation facilities, and the accommodation facility information storage unit 121 may store various types of information depending on the purpose as long as the information is related to accommodation facilities.

(Content information storage unit 122)
The content information storage unit 122 according to the embodiment stores various types of information related to content. For example, the content information storage unit 122 stores various types of information related to service content. FIG. 4 is a diagram illustrating an example of a content information storage unit according to the embodiment. The content information storage unit 122 illustrated in FIG. 4 includes “accommodation facility”, “content ID”, “date”, “inventory”, “CTR”, “CVR”, “price”, “fee”, “option information”, and the like. Have items. The “option information” includes an item “breakfast”. “Breakfast” in “Option information” indicates whether or not breakfast is provided in the service corresponding to the content. The “option information” is not limited to “breakfast”, and may include various items such as “dinner” and “pick-up”.

  “Accommodation facility” indicates the name of the accommodation facility identified by the facility ID. The “content ID” indicates identification information for identifying content corresponding to a service provided at the accommodation facility. “Date” indicates a date when the corresponding content service is provided. “Inventory” indicates the number of inventory (for example, the number of rooms) on the date when the corresponding content service is provided.

  “CTR” indicates a so-called click rate. For example, “CTR” indicates a value obtained by dividing the number of operations (clicks) for selecting the content identified by the content ID by the number of times the content is displayed. Further, “CVR” indicates an index relating to an action that leads to the benefit of the service provider corresponding to the content identified by the content ID. For example, “CVR” indicates a value obtained by dividing the number of times the service corresponding to the content identified by the content ID is purchased by the number of times the content is displayed. Further, for example, “CVR” may be a value obtained by dividing the number of times reservation is made for the service corresponding to the content identified by the content ID by the number of times the content is displayed. Note that “CTR” and “CVR” may store actually measured values, or may store estimated CTR values and estimated CVR values estimated by various conventional techniques. “Price” indicates the price of the service corresponding to the content identified by the content ID. The “fee” indicates a ratio of a fee received by the provider of the reservation service when an action leading to the profit of the provider providing the service corresponding to the content via the content is performed. For example, “fee” indicates a rate of a fee received by a reservation service provider when a service corresponding to the content is provided via the content. The “fee” may vary depending on the price, date, and the like.

  The example of FIG. 4 indicates that the service provided by the hotel A includes a service corresponding to the content (content CT11) identified by the content ID “CT11”. The service corresponding to the content CT11 indicates that the provided date is “X month Y day” and the stock is “10 (room)”.

  In the example of FIG. 4, the content CT11 has a CTR of “0.1”, a CVR of “0.05”, a price of “5000”, and a fee of “0.1”. Indicates. That is, the example of FIG. 4 indicates that the content CT11 has a CTR of 10%, a CVR of 5%, a price of 5000 yen, and a fee of 10%. In addition, the example of FIG. 4 indicates that the service corresponding to the content CT11 has “None” for breakfast.

  The content information storage unit 122 is not limited to the above, and may store various types of information according to the purpose. For example, the content information storage unit 122 may store information regarding a room in which a service corresponding to the content is provided. For example, when the hotel has a plurality of types of rooms, the content information storage unit 122 may store information related to contents and stock corresponding to the rooms for each type. For example, the content information storage unit 122 may store information related to various rooms such as the size and floor number of a room in which a service corresponding to the content is provided. For example, the content information storage unit 122 may store various types of information used for calculating CTR and CVR. For example, the content information storage unit 122 may store various information such as the number of times content is displayed, the number of times the content is selected, and the number of times that an action leading to the benefit of the service provider corresponding to the content is performed. . Although not shown in FIG. 4, the content information storage unit 122 may store various information such as character information such as titles and explanations of each content and image information of hotels in association with each other.

(User information storage unit 123)
The user information storage unit 123 according to the embodiment stores various types of information regarding the user. For example, the user information storage unit 123 stores various types of information regarding user attributes. FIG. 5 is a diagram illustrating an example of a user information storage unit according to the embodiment. The user information storage unit 123 illustrated in FIG. 5 includes items such as “user ID”, “age”, and “sex”.

  “User ID” indicates identification information for identifying a user. For example, the user identified by the user ID “U1” corresponds to the user U1 illustrated in the example of FIG. “Age” indicates the age of the user identified by the user ID. The “age” may be a specific age of the user identified by the user ID, such as 35 years old. “Gender” indicates the gender of the user identified by the user ID.

  For example, in the example illustrated in FIG. 5, the age of the user identified by the user ID “U1” is “20s”, and the gender is “male”.

  Note that the user information storage unit 123 is not limited to the above, and may store various types of information according to the purpose. For example, the user information storage unit 123 may store information regarding the demographic attribute of the user and information regarding the psychographic attribute. For example, the user information storage unit 123 may store information such as home, work place, interest / interest, name, family structure, income, and the like.

(Control unit 130)
Returning to the description of FIG. 2, the control unit 130 is a controller and is stored in a storage device inside the providing apparatus 100 by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. Various programs (corresponding to an example of a calculation program) are implemented by using the RAM as a work area. The control unit 130 is a controller, and is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As illustrated in FIG. 2, the control unit 130 includes an acquisition unit 131, a determination unit 132, a calculation unit 133, and a provision unit 134, and implements or executes information processing functions and operations described below. .

(Acquisition part 131)
For example, the acquisition unit 131 acquires various types of information. For example, the acquisition unit 131 acquires various types of information from the accommodation facility information storage unit 121, the content information storage unit 122, and the user information storage unit 123. The acquisition unit 131 may acquire various types of information from an external information processing apparatus.

  For example, the acquisition unit 131 acquires an information request from the terminal device 10. For example, the acquisition unit 131 acquires a hotel information request from the terminal device 10 used by the user U1. In the example of FIG. 1, the acquisition unit 131 acquires a request for information regarding a hotel corresponding to the date “X month Y day” and the area “A region” from the terminal device 10-1.

  For example, the acquisition unit 131 acquires information related to a service provided in a predetermined facility and information related to a content of a service provided in the predetermined information providing service. For example, the acquisition unit 131 acquires information regarding content including information regarding operations on the content by each user to whom the content is provided.

  For example, the acquisition unit 131 acquires information regarding content including information regarding the number of times that an operation for selecting content by each user has been performed. For example, the acquisition unit 131 acquires information regarding content including information regarding the number of times that each user has performed an action that leads to the benefit of the service provider corresponding to the content.

  For example, the acquisition unit 131 acquires information about a service including information about the price of the service. In addition, for example, the acquisition unit 131 acquires information on a service including information on a fee received by a provider of a predetermined information providing service from the provider of the service. For example, the acquisition unit 131 acquires information about a service including information about a predetermined facility. In addition, for example, the acquisition unit 131 acquires information on a user to whom content is provided or usage information on the provided content. For example, the acquisition unit 131 acquires information about the user including the user attribute information. For example, the acquisition unit 131 acquires information related to the user including information related to the date and time specified by the user or the purpose of use.

(Determining unit 132)
The determination unit 132 determines various information. For example, the determination unit 132 extracts (determines) information corresponding to the hotel information request. For example, the determination unit 132 determines information corresponding to the hotel information request acquired by the acquisition unit 131. For example, the determination unit 132 determines information corresponding to the hotel information request transmitted from the terminal device 10. For example, the determination unit 132 extracts content corresponding to the hotel information request transmitted from the terminal device 10 from the content information storage unit 122. For example, the determination unit 132 determines the content rank based on the score calculated by the calculation unit 133.

  In the example of FIG. 1, the determination unit 132 determines (extracts) a hotel corresponding to the hotel information request. For example, the determination unit 132 extracts a hotel located in the A area from the hotels stored in the accommodation facility information storage unit 121. In the example of FIG. 1, the determination unit 132 determines, among the hotels stored in the accommodation facility information storage unit 121, a hotel A or a hotel B that is located in the A area as a hotel corresponding to the request.

  In the example of FIG. 1, the determination unit 132 determines (extracts) content having a date corresponding to the information request from among the accommodation services provided in the determined hotel. In the example of FIG. 1, the determination unit 132 determines the rank of content based on the score calculated by the calculation unit 133. For example, the determination unit 132 determines the order of content in descending order of the score calculated by the calculation unit 133. In FIG. 1, as shown in the list information LT11, the determination unit 132 takes the content CT55 having the highest score “3.5” as the first place, the content CT11 with the second highest score after the content CT55, and the content CT11. Next, the content CT32 having the next highest score is determined as the third place.

(Calculation unit 133)
The calculation unit 133 calculates various information. For example, the calculation unit 133 calculates an evaluation regarding the service based on the information regarding the service and the information regarding the content. For example, the calculation unit 133 calculates an evaluation regarding the service based on information regarding the user.

  In the example of FIG. 1, the calculation unit 133 calculates the score (evaluation) of the content extracted by the determination unit 132 based on the information about the service and the information about the content. For example, the calculation unit 133 calculates the content score based on the above equation (1). In the example of FIG. 1, the calculation unit 133 calculates the content score using the above formula (1) as shown in the score list SC <b> 11. For example, the calculation unit 133 calculates the score of the content CT11 as in the above equation (2). Further, for example, the calculation unit 133 calculates the score of the content CT21 as in the above equation (3). Further, for example, the calculation unit 133 calculates the score of the content CT55 as in the above equation (4).

  In the example of FIG. 1, the calculation unit 133 calculates the score of the content CT11 of the hotel A as 2.5, calculates the score of the content CT21 of the hotel B as 2.25, and sets the score of the content CT55 of the hotel K as 3 .5.

  For example, the calculation unit 133 may calculate the content score by changing the weight of each element of the above equation (1). For example, the calculation unit 133 may calculate the content score using the above equation (5). For example, the calculation unit 133 may calculate the score according to the purpose or use by changing the value of the weight “α” between 0 and 1 or less according to the purpose or use. For example, the calculation unit 133 may calculate the score by changing the value of the weight “α” according to the content for which the score is to be calculated. For example, the calculation unit 133 may calculate the score by changing the value of the weight “α” according to a service, a hotel, or the like corresponding to the content whose score is to be calculated.

  For example, the calculation unit 133 may calculate a score (evaluation) related to the service based on information related to the user. For example, the calculation unit 133 may calculate a score related to a service based on information related to a user including user attribute information or content usage information. For example, the calculation unit 133 may calculate a score related to the service based on information such as the gender and age of the user.

  For example, the calculation unit 133 may calculate a score related to the service based on information such as CTR and CVR that vary according to the user attribute of the user who is the information providing destination. For example, the calculation unit 133 acquires history information related to providing information to the user by dividing the number of display times, the number of clicks, the number of purchases, and the like for each user attribute, and calculates CTR, CVR, and the like for each user attribute. Then, based on the CTR, CVR, or the like, a score related to the service may be calculated according to the user who is the information providing destination. For example, when the user who is the information providing destination is a male in his twenties, the calculation unit 133 is a user who is a male in his twenties based on CTR, CVR, and the like calculated according to history information regarding information provision to men in his twenties You may calculate the score regarding the service corresponding to.

  For example, the calculation unit 133 may calculate a score related to a service based on information related to a service including information related to a predetermined facility. For example, the calculation unit 133 may calculate a score related to a service based on information related to access to a hotel, information related to a review to a hotel, or the like. For example, the calculation unit 133 may calculate the score by changing the value of the weight “α” in the above equation (5) according to information on a hotel for which a service corresponding to the content is provided. For example, when the traffic access to a certain hotel (hotel X) is better than that of another hotel, the calculation unit 133 compares the content corresponding to the hotel X compared to the case of calculating the score of the content corresponding to the other hotel. When calculating the score, a value such as the weight “α” may be increased.

  In addition, for example, the calculation unit 133 varies the value of the weight “α” in the above equation (5) according to the combination of the user attribute of the user who is the information providing destination and the hotel corresponding to the content, thereby obtaining the information You may calculate the score regarding a service according to the user who becomes a provision place. For example, when the user who is the information providing destination is a woman, the calculation unit 133 calculates the score of the content corresponding to a hotel with a high usage rate of the female user, and the score of the content corresponding to another hotel The value of the weight “α” may be increased as compared with the case of calculating. For example, when the user who is the information providing destination is an elderly person (for example, over 60s), the calculation unit 133 supports other hotels when calculating the score of content corresponding to a hotel with good traffic access. The value of the weight “α” may be increased as compared to the case where the score of the content to be calculated is calculated.

  In addition, the calculation unit 133 may calculate a score related to the service based on the date / time designated by the user or information related to the user including information related to the purpose of use. For example, the calculation unit 133 calculates the score related to the service by changing the value of the weight “α” in the above formula (5) according to the date / time specified by the user or the information regarding the purpose of use. Also good. For example, when the usage purpose of the user who is the information providing destination is business, the calculation unit 133 corresponds to another hotel when calculating the score of content corresponding to a hotel having a high ratio of being used in business. The value of the weight “α” may be increased as compared to the case of calculating the content score. For example, when the usage purpose of the user who is the information providing destination is private, the calculation unit 133 corresponds to another hotel when calculating the score of the content corresponding to the hotel having a high percentage of private use The value of the weight “α” may be increased as compared to the case of calculating the content score. For example, the calculation unit 133 may acquire the user's purpose of use by the user's input or the like on the input page W11, or may estimate the user's usage purpose based on an action history or the like until the user's hotel reservation. . Note that the above is an example, and the calculation unit 133 may calculate the score based on various information and the like as long as the score regarding the service can be calculated.

(Providing unit 134)
The providing unit 134 provides various types of information to an external information processing apparatus. For example, the providing unit 134 provides content based on the evaluation calculated by the calculating unit 133. For example, the providing unit 134 provides the content of each service ranked based on the evaluation regarding each service. For example, the providing unit 134 provides the content determined by the determining unit 132 to the terminal device 10. For example, the providing unit 134 provides information based on the order determined by the determining unit 132 to an external information processing apparatus. For example, the providing unit 134 provides information based on the order determined by the determining unit 132 to the terminal device 10 that is the transmission source of the hotel information request.

  For example, the providing unit 134 provides list information regarding services to the terminal device 10 used by the user U1. For example, the providing unit 134 provides information based on the order determined by the determining unit 132 to the terminal device 10. In the example of FIG. 1, the providing unit 134 provides the list information LT11 to the terminal device 10-1.

[3. (Calculation process flow)
Here, the procedure of the calculation process by the providing apparatus 100 according to the embodiment will be described using FIG. FIG. 6 is a flowchart illustrating an example of a calculation process according to the embodiment.

  As shown in FIG. 6, the providing apparatus 100 acquires a hotel information request (step S101). In FIG. 1, the providing apparatus 100 acquires a hotel information request from the terminal apparatus 10 used by the user U1.

  Further, the providing apparatus 100 extracts content corresponding to the request (step S102). In FIG. 1, the providing device 100 extracts content related to a hotel that can be used in the A region on the X month and the Y specified by the user U1.

  The providing apparatus 100 calculates a score (evaluation) of the extracted content (step S103). For example, the providing apparatus 100 calculates the score of each content based on various information such as the CTR of the content. In the example of FIG. 1, the providing apparatus 100 calculates the score of the content CT11 of the hotel A, the score of the content CT21 of the hotel B, and the like.

  After that, the providing apparatus 100 determines the ranking of the content based on the calculated score (Step S104). For example, the providing apparatus 100 determines the rank of content in descending order of the calculated score. In FIG. 1, as shown in the list information LT11, the providing apparatus 100 places the content CT55 having the highest score “3.5” in the first place, the content CT11 having the second highest score after the content CT55, and the content CT11. Next, the content CT32 having the next highest score is determined as the third place.

  After that, the providing apparatus 100 provides content list information based on the determined order (step S105). In FIG. 1, the providing device 100 provides the list information LT11 to the terminal device 10 used by the user U1.

[4. effect〕
As described above, the providing apparatus 100 according to the embodiment includes the acquisition unit 131 and the calculation unit 133. The acquisition unit 131 acquires information related to a service provided in a predetermined facility and information related to a content of a service provided in the predetermined information providing service. The calculation unit 133 calculates an evaluation about the service (“score” in the embodiment, the same applies hereinafter) based on the information about the service and the information about the content.

  Thereby, the providing apparatus 100 according to the embodiment appropriately calculates the evaluation about the service used when providing information to the user by calculating the evaluation about the service based on the information about the service and the information about the content. can do.

  Further, in the providing apparatus 100 according to the embodiment, the acquisition unit 131 acquires information related to content including information related to an operation on the content by each user who is provided with the content.

  Thereby, the providing apparatus 100 according to the embodiment obtains information on the content including information on an operation on the content by each user to whom the content is provided, thereby evaluating the service used when providing information to the user. It can be calculated appropriately.

  Further, in the providing apparatus 100 according to the embodiment, the acquisition unit 131 acquires information regarding content including information regarding the number of times each user has performed an operation of selecting content.

  Accordingly, the providing apparatus 100 according to the embodiment relates to a service used when providing information to a user by acquiring information related to content including information related to the number of times that an operation for selecting content by each user has been performed. Evaluation can be calculated appropriately.

  Further, in the providing apparatus 100 according to the embodiment, the acquisition unit 131 acquires information regarding content including information regarding the number of times that each user has performed an action that leads to the benefit of the service provider corresponding to the content.

  Accordingly, the providing apparatus 100 according to the embodiment provides information to the user by acquiring information regarding the content including information regarding the number of times that each user performs an action that leads to the benefit of the service provider corresponding to the content. It is possible to appropriately calculate the evaluation regarding the service used when performing the above.

  Further, in the providing apparatus 100 according to the embodiment, the acquisition unit 131 acquires information about the service including information about the price of the service.

  Accordingly, the providing apparatus 100 according to the embodiment can appropriately calculate an evaluation regarding a service used when providing information to the user by acquiring information regarding the service including information regarding the price of the service.

  In addition, in the providing apparatus 100 according to the embodiment, the acquisition unit 131 acquires information about a service including information about a fee that a provider of a predetermined information providing service receives from the service provider.

  Accordingly, the providing apparatus 100 according to the embodiment is used when providing information to a user by acquiring information on a service including information on a fee received by a provider of a predetermined information providing service from the service provider. It is possible to appropriately calculate an evaluation regarding a service to be provided.

  Further, in the providing apparatus 100 according to the embodiment, the acquisition unit 131 acquires information regarding a service including information regarding a predetermined facility.

  Thereby, the providing apparatus 100 according to the embodiment can appropriately calculate the evaluation regarding the service used when providing information to the user by acquiring the information regarding the service including the information regarding the predetermined facility.

  In the providing apparatus 100 according to the embodiment, the acquisition unit 131 acquires information regarding a user to whom content is provided or usage information of the provided content. The calculation unit 133 calculates an evaluation regarding the service based on the information regarding the user or the usage information of the content.

  Thereby, the providing apparatus 100 according to the embodiment can appropriately calculate the evaluation regarding the service used when providing information to the user by calculating the evaluation regarding the service based on the information regarding the user.

  In the providing apparatus 100 according to the embodiment, the acquisition unit 131 acquires information about the user including the user attribute information.

  Thereby, the providing apparatus 100 according to the embodiment can appropriately calculate an evaluation regarding a service used when providing information to the user by acquiring information regarding the user including the attribute information of the user.

  In the providing apparatus 100 according to the embodiment, the acquisition unit 131 acquires information related to the user including information related to the date and time specified by the user or the purpose of use.

  Thereby, the providing apparatus 100 according to the embodiment obtains information on the user including the date and time specified by the user or information on the purpose of use, thereby evaluating the service used when providing information to the user. It can be calculated appropriately.

  In addition, the providing apparatus 100 according to the embodiment includes a providing unit 134. The providing unit 134 provides content based on the evaluation calculated by the calculating unit 133.

  Thereby, the providing apparatus 100 according to the embodiment can provide appropriate information to the user by providing the content based on the calculated evaluation.

  In the providing apparatus 100 according to the embodiment, the providing unit 134 provides the content of each service ranked based on the evaluation regarding each service.

  Accordingly, the providing apparatus 100 according to the embodiment can provide appropriate information to the user by providing the content of each service ranked based on the evaluation regarding each service.

[5. Hardware configuration)
The providing apparatus 100 according to the embodiment described above is realized by a computer 1000 configured as shown in FIG. 7, for example. FIG. 7 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the providing apparatus. The computer 1000 includes a CPU 1100, a RAM 1200, a ROM (Read Only Memory) 1300, an HDD (Hard Disk Drive) 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F). ) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from other devices via the network N and sends the data to the CPU 1100, and provides the data generated by the CPU 1100 to other devices via the network N.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. In addition, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the providing apparatus 100 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 130 by executing a program loaded on the RAM 1200. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them. However, as another example, these programs may be acquired from other devices via the network N.

  Although the embodiments of the present application have been described in detail with reference to the drawings, these are merely examples, and various modifications and improvements have been made based on the knowledge of those skilled in the art including the aspects described in the disclosure line of the invention. The present invention can be implemented in other forms.

[6. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  In addition, the processes described in the above-described embodiments can be appropriately combined within a range in which the process contents do not contradict each other.

  In addition, the “section (module, unit)” described above can be read as “means” or “circuit”. For example, the acquisition unit can be read as acquisition means or an acquisition circuit.

1 Providing System 100 Providing Device (Calculating Device)
121 accommodation facility information storage unit 122 content information storage unit 123 user information storage unit 130 control unit 131 acquisition unit 132 determination unit 133 calculation unit 134 provision unit 10 terminal device N network

Claims (14)

An acquisition unit that acquires information about a service provided in a predetermined facility, and information about a content of the service provided in a predetermined information providing service;
A calculation unit that calculates an evaluation about the service based on the information about the service and the information about the content;
A calculation device comprising: The acquisition unit
The calculation apparatus according to claim 1, wherein information related to the content including information related to an operation on the content performed by each user provided with the content is acquired. The acquisition unit
The calculation device according to claim 2, wherein the information regarding the content including information regarding the number of times that the operation of selecting the content by each user is performed is acquired. The acquisition unit
4. The calculation according to claim 2, wherein information regarding the content including information regarding the number of times that each user performs an action leading to the benefit of a service provider corresponding to the content is acquired. 5. apparatus. The acquisition unit
5. The calculation apparatus according to claim 1, wherein information related to the service including information related to a price of the service is acquired. The acquisition unit
The calculation apparatus according to claim 1, wherein the information on the service including information on a fee received by the provider of the predetermined information providing service from the provider of the service is acquired. The acquisition unit
The information regarding the said service including the information regarding the said predetermined | prescribed facility is acquired. The calculation apparatus of any one of Claims 1-6 characterized by the above-mentioned. The acquisition unit
Obtaining information about a user to whom the content is provided or usage information of the provided content;
The calculation unit includes:
The calculation device according to claim 1, wherein an evaluation regarding the service is calculated based on information regarding the user or usage information of the content. The acquisition unit
The calculation apparatus according to claim 8, wherein information related to the user including attribute information of the user is acquired. The acquisition unit
The calculation device according to claim 8 or 9, wherein information related to the user including information related to a date and time specified by the user or a purpose of use is acquired. A providing unit for providing the content based on the evaluation calculated by the calculating unit;
The calculation device according to claim 1, further comprising: The providing unit includes:
The calculation apparatus according to claim 11, wherein the content of each service ranked based on an evaluation regarding each service is provided. A calculation method executed by a computer,
An acquisition step of acquiring information regarding a service provided in a predetermined facility, and information regarding a content of the service provided in a predetermined information providing service;
A calculation step of calculating an evaluation about the service based on the information about the service and the information about the content;
The calculation method characterized by including. An acquisition procedure for acquiring information regarding a service provided in a predetermined facility, and information regarding a content of the service provided in a predetermined information providing service;
A calculation procedure for calculating an evaluation on the service based on the information on the service and the information on the content;
A calculation program for causing a computer to execute.

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