JP2018054955A - Advertising medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertising medium capable of effectively transmitting transmission object information to a recipient by achieving external appearance having impact somewhat related to information to be transmitted.SOLUTION: An advertising medium 10 of the invention has an information transmission medium 50 and an outer case 20. The information transmission medium 50 is curved or bent so that the outer case 20 can house the information transmission medium 50 with at least a portion of the information transmission medium 50 arranged along the inner surface of the outer case 20. A predetermined design is formed due to information attached to the information transmission medium 50 and a predetermined shape while the information transmission medium 50 is housed by the outer case 20 to be held in the predetermined shape.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an advertising medium distributed for the purpose of advertising or sales promotion to an individual or a company.

  In recent years, there has been an increase in so-called DM (direct mail) advertisements in which advertising entities such as businesses distribute printed materials directly to individuals or companies for the purpose of advertising and sales promotion of goods or services. Many of these DMs are posted to the recipient's mailbox etc., although there are various types such as those that are posted directly to the mailbox and by mail.

  Such direct marketing by DM has been established as an effective sales promotion method in which an advertising subject directly notifies a consumer of a product or service, and is increasing. For this reason, the number of DMs posted to the recipient's mailbox increases, and many of the DMs are not even opened, and there is a problem that the advertisement content does not reach the person to be transmitted. In addition, there are many DMs that are simply packed with information to be provided by the advertising subject and cannot increase the interest of the recipient.

  In view of this situation, recently, DMs have been proposed that attract the attention of recipients while satisfying the size that can be posted on a mailbox. For example, the folded postcard of Patent Document 1 below has a characteristic hook-like form, and is proposed to be used as a secondary message card that can be hooked or hung on a door knob or the like. Has been.

JP2013-103491A

  However, the folded postcard of Patent Document 1 is merely made secondary usable as a message card or the like, and is not associated with any corporate image or product image that is targeted for advertising. For this reason, the folded postcard of Patent Document 1 cannot effectively transmit the described information to the recipient.

  In view of the above, the present invention has an object to provide an advertising medium that realizes an impactful appearance having some relationship with information to be transmitted, and can effectively transmit information to be transmitted to a recipient.

  The advertising medium of the present invention provided to solve such a problem is formed in a three-dimensional shape with an information transmission medium to which predetermined information is attached, and the contents can be visually recognized while being able to accommodate the information transmission medium. The information transmission medium is curved or bent, and the information transmission medium is arranged so that at least a part of the information transmission medium is along the inner surface of the exterior case. In a state where the transmission medium can be accommodated in the exterior case, and the information transmission medium is accommodated in the exterior case, information attached to the information transmission medium is visible from the outside of the exterior case, and the information In a state where the transmission medium is accommodated in the outer case and held in a predetermined shape, a predetermined design is configured by the information attached to the information transmission medium and the predetermined shape. It is characterized in.

  According to the present invention, the information transmission medium can be an advertising medium that constitutes a design having a predetermined shape, particularly a three-dimensional shape, a color, a pattern, and the like. Thereby, the impact of the advertising medium can be increased to attract the recipient, and the opening rate of the advertising medium can be increased. As a result, it is possible to effectively transmit information and images such as advertisement-oriented products and services to the recipient.

  In the advertising medium of the present invention, it is desirable that the outer case is made of a light-transmitting material, and the information transmission medium is made of a paper material.

  According to the above configuration, information attached to the information transmission medium can be attached by printing. As a result, information such as various colors and characters can be attached.

  In the advertisement medium of the present invention, the outer case has a cylindrical shape having a circular cross-sectional shape, the information transmission medium is curved along the inner peripheral surface of the outer case, and the information transmission medium It is good also as what was accommodated in the said exterior case.

  According to the above configuration, the information transmission medium is accommodated along the inner peripheral surface of the outer case. Therefore, in the state in which the information transmission medium is accommodated in the outer case, the appearance of the advertisement medium as a whole is configured as one cylindrical design. Thereby, the impact of the advertising medium can be increased to attract the recipient, and the opening rate of the advertising medium can be increased. As a result, it is possible to effectively transmit information and images such as advertisement-oriented products and services to the recipient.

  In the advertisement medium of the present invention, the information transmission medium includes address information including at least a recipient's address and address, and the information transmission medium is housed in the exterior case. The address information can be made visible from the outside of the outer case.

  According to the above configuration, the advertising medium can be sent to the recipient by mail or the like. As a result, the advertising medium can be suitably used as direct mail.

  In the advertising medium of the present invention, the outer case has a cylindrical shape having a circular cross-sectional shape, and has a cross section having a diameter substantially the same as the diameter of the gas pipe, and the information transmission medium is yellow. The information transmission medium is curved and can be accommodated inside the outer case so that the yellow colored area of the information transmission medium is outside, and the information transmission medium is In the state accommodated in the exterior case, the information transmission medium may have a yellow cylindrical shape to form an appearance that makes a gas pipe image.

  According to the above-described configuration, when the advertising subject is a gas related business, it can be an advertising medium that recalls the business content of the advertising subject. As a result, it can be set as an advertising medium associated with the advertising subject, and can be suitably used as an advertising medium having an impact.

  In the advertising medium of the present invention, it is desirable that the outer case is of a size that can be received as mail.

  According to the above-described configuration, the advertising medium can be sent as mail to the recipient. As a result, the advertising medium can be efficiently distributed at a reduced cost.

  The advertising medium according to the present invention includes a first visual recognition unit that allows the information transmission medium to be viewed in a state of being accommodated in the outer case, and a second visual recognition that can be viewed in a state of being removed from the outer case. Information including a color or a pattern constituting the predetermined design is attached to the first visual recognition unit, and information to be transmitted by the advertising subject is transmitted to the second visual recognition unit. It is desirable that part or all of is described.

  According to the above-described configuration, the predetermined design configured by the first visual recognition unit and the exterior case ensures the impact of the appearance of the advertising medium, and transmits the campaign, product, service, etc. to the second visual recognition unit. The information to be tried can be described. As a result, it is possible to increase the opening rate of the advertising medium while attracting the recipient's interest, and to transmit even details of information to be transmitted.

  According to the present invention, it is possible to provide an advertising medium that can realize an appearance having an impact that has some relationship with information to be transmitted and can effectively transmit information to be transmitted to a recipient.

It is a perspective view showing an advertising medium concerning one embodiment of the present invention. It is sectional drawing which shows the exterior case of the advertising medium of FIG. 2 shows an information transmission medium of the advertisement medium of FIG. (A) is the front surface, (b) is the back surface, and (c) shows the folded state. FIG. 2 shows a longitudinal sectional view of the advertising medium of FIG. 1. For the advertising medium in FIG. 1, information that can be viewed is shown in order. (A-1) is information that can be viewed in a state where the information transmission medium is accommodated in the outer case, and (a-2) is a state in which the advertising medium of FIG. 5 (a-1) is rotated 180 degrees upward. Information that becomes visible, (b-1) is the state of the information transmission medium in a state where the information transmission medium is taken out from the outer case, and (b-2) is the information transmission medium shown in FIG. The state (c) shows a state where the folded information transmission medium is expanded.

  Hereinafter, an advertising medium 10 according to an embodiment of the present invention will be described in detail with reference to the drawings.

  FIG. 1 is a perspective view showing an advertising medium 10. The advertisement medium 10 is used as a DM (direct mail) for directly transmitting information to a recipient such as an individual or a company about goods or services of an advertising subject. In the present embodiment, the advertising medium 10 is used as a DM that is sent to a recipient by a sending method such as mail. The advertisement medium 10 may be delivered directly to the recipient by the person who delivers the advertisement medium 10, or may be posted and delivered to a mailbox. In the present embodiment, the advertisement medium 10 exceeds the size that can be posted on the mailbox, and the person who delivers the advertisement medium 10 directly hands it to the recipient. By doing in this way, possibility that a recipient will receive advertising medium 10 becomes high. If the advertisement medium 10 is large enough to be posted on a mailbox, the advertisement medium 10 can be posted by posting or can be posted on a mailbox and delivered. As a result, the cost of distributing the advertising medium 10 can be suppressed.

  The advertising medium 10 is preferably of a size and weight that can be mailed as mail or mail. When the advertisement medium 10 is a non-standard-size mail piece of mail, the advertisement medium 10 may have a total length, width and height of 90 cm or less and a maximum length in the longitudinal direction of 60 cm or less. desirable. Further, when the advertising medium 10 is a cylindrical non-standard-size mail, it is desirable that the advertising medium 10 has a diameter of 3 cm or more and a length in the longitudinal direction of 14 cm or more.

  Further, when a large amount of the same advertising medium 10 is mailed as mail, it is desirable to display “payment after fee” or “payment separately” on the advertising medium 10.

  In the present embodiment, the advertising medium 10 is an example of a DM for notifying a service or campaign of a fictitious gas company “ABC gas”.

  As shown in FIG. 1, the advertisement medium 10 includes an outer case 20 and an information transmission medium 50.

  The outer case 20 is for accommodating the information transmission medium 50 and holding a three-dimensional shape. The outer case 20 has an annular cross-sectional shape. More specifically, the outer case 20 has a substantially cylindrical appearance having a circular cross-sectional shape.

  The outer case 20 can hold a three-dimensional shape, and at least a part of the contents can be visually recognized. In the present embodiment, the outer case 20 is formed by three-dimensionally forming a transparent material having translucency. More specifically, the outer case 20 is formed by molding a transparent resin (PET resin in the present embodiment) into a substantially cylindrical shape. For this reason, the outer case 20 can accommodate the information transmission medium 50 and at least a part of the accommodated information transmission medium 50 is visible from the outside.

  As shown in FIG. 2, the exterior case 20 has a main body 30 and a lid 40. The main body 30 functions as a housing body for housing the information transmission medium 50. The main body 30 has a hollow interior, one end in the longitudinal direction is closed by the bottom 32, and an opening 34 is formed on the other end. The outer case 20 can receive and insert the information transmission medium 50 through the opening 34. Further, in the longitudinal direction of the main body portion 30, a fitting convex portion 36 having a convex shape is formed in the vicinity of the opening 34 over the entire circumferential direction of the opening 34.

  The lid portion 40 is a lid member for closing the opening 34 of the main body portion 30. The lid portion 40 has a diameter substantially equal to that of the opening 34. A fitting recess 42 is formed in the lid 40. In the outer case 20, the fitting protrusion 36 of the main body 30 is fitted into the fitting recess 42 of the lid 40, whereby the opening 34 of the main body 30 is closed, and the main body 30 and the lid 40 are integrated. It forms a cylindrical shape that is closed and closed.

  When the information transmission medium 50 is accommodated in the outer case 20, the information transmission medium 50 is maintained along the shape of the outer case 20 so that the advertising subject can remind the recipient of an image or the like. Further, the information transmission medium 50 functions as a medium for the advertising subject to transmit information such as products and services to the recipient.

  As shown in FIGS. 1 and 3, the information transmission medium 50 has a length in the longitudinal direction substantially equal to the length in the longitudinal direction of the main body 30. In the present embodiment, the information transmission medium 50 is a printed material in which various types of information are printed on both sides of a rectangular piece of paper. A fold line 52 is provided at the approximate center in the width direction of the information transmission medium 50.

  The information transmission medium 50 can be folded in two by folding along the fold line 52. Further, the information transmission medium 50 folded in half is rounded and curved in the width direction, is formed into a cylindrical shape, and is accommodated in the exterior case 20.

  As shown in FIGS. 3A, 3 </ b> B, and 3 </ b> C, the information transmission medium 50 has a front surface 50 a and a back surface 50 b in the state of one developed sheet. Further, as shown in FIG. 3C, in the state where the information transmission medium 50 is folded in two along the fold line 52, the front surface 50a constitutes the outer front and back, and the rear surface 50b constitutes the inner middle surface. To do.

  As shown in FIG. 3A, the surface 50a of the information transmission medium 50 is provided with a first visual recognition part 54 and a second visual recognition part 56 with a fold line 52 as a boundary. The first visual recognition unit 54 and the second visual recognition unit 56 are configured as a front side surface and a back side surface in a state where the information transmission medium 50 is folded in two along the fold line 52. Further, in a state where the information transmission medium 50 is folded in half, the back surface 50b of the information transmission medium 50 constitutes the third visual recognition unit 58 as an inner surface.

  As shown to Fig.3 (a), the 1st visual recognition part 54 is provided with the 1st information display area 60a and the 2nd information display area 60b. The second viewing portion 56 is provided with a third information display area 60c. As will be described in detail later, the first visual recognition portion 54 is a portion that is visible from the outside of the exterior case 20 in a state where the information transmission medium 50 is accommodated in the exterior case 20. In other words, the first visual recognition part 54 is a part that constitutes the external appearance design of the advertising medium 10 with colors, patterns, characters, and the like together with the exterior case 20 that holds the shape.

  In the first information display area 60a of the first visual recognition unit 54, characters "ABC gas" that is the name of the advertising subject are printed. In the second information display area 60b, address information including the address and address of the recipient, and information (mail information) necessary for mail such as display of “payment after payment” are described.

  Note that the first visual recognition unit 54 is provided with a yellow color over almost the entire region (the hatched portion in FIG. 3A). Therefore, in a state where the information transmission medium 50 is accommodated in the exterior case 20, the information transmission medium 50 has a yellow cylindrical shape. Thereby, the advertising medium 10 can be configured to have a design reminiscent of a gas pipe. Moreover, the advertisement medium 10 can be sent by mail by describing the address information in the second information display area 60b.

  As described above, the second viewing portion 56 is provided with the third information display area 60c. As shown in FIG. 3A, the third information display area 60c describes an outline of information that the advertising subject intends to transmit to the recipient. In the present embodiment, the fact that the advertising subject is implementing a campaign and an outline of the campaign are described.

  The third viewing portion 58 is provided with a fourth information display area 60d. As shown in FIG. 3B, details regarding the campaign described in the third information display area 60c are described in the fourth information display area 60d.

  As shown in FIGS. 1 and 4, the information transmission medium 50 is folded in half so that both ends in the width direction are close to each other, and is accommodated in the exterior case 20. More specifically, as illustrated in FIG. 4, the information transmission medium 50 is accommodated in the exterior case 20 in a state where the information transmission medium 50 is folded in half and further curved. Therefore, in the state in which the information transmission medium 50 is accommodated in the exterior case 20, the first visual recognition part 54 is accommodated in close contact along the inner peripheral surface of the exterior case 20.

  Next, a process for transmitting the various information attached to the advertising medium 10 to the recipient will be described. FIG. 5 shows the contents for visually recognizing the information attached to the information transmission medium 50 after the recipient receives the advertising medium 10 in order.

  FIGS. 5A-1 and 5A-2 are side views showing the advertising medium 10 in a state of being posted on a mailbox. In the state shown in FIGS. 5A-1 and 5A-2, the information transmission medium 50 held in a substantially cylindrical shape by the exterior case 20 constitutes the appearance of the advertising medium 10 as a whole. More specifically, as described above, the first visual recognition unit 54 of the information transmission medium 50 is given a yellow color over substantially the entire first visual recognition unit 54. Further, the information transmission medium 50 is accommodated in the outer case 20 in a state where the information transmission medium 50 is rounded and curved so that the first visual recognition portion 54 is on the outside. That is, the advertising medium 10 constitutes a yellow pipe-like appearance design imitating a gas pipe by the color of the first visual recognition part 54 and the shape of the information transmission medium 50 held by the outer case 20. Therefore, the advertising medium 10 can give an impact impression to the recipient and enhance interest as compared with other general postcard DMs and the like.

  FIG. 5A-1 shows the advertising medium 10 in a state where the first information display area 60a is arranged to face the front. 5A-2 shows a state in which the advertisement medium 10 is rotated upward by about 180 degrees from the state of FIG. 5A-1 and the second information display area 60b is arranged to face the front. An advertisement medium 10 is shown. As shown in FIGS. 5A-1 and 5A-2, in the state where the information transmission medium 50 is accommodated in the outer case 20, the advertising medium 10 can be viewed by the first visual recognition portion 54 of the information transmission medium 50. It is said that. In addition, the advertising medium 10 can visually recognize the first information display area 60 a and the second information display area 60 b provided in the first visual recognition part 54 in a state where the information transmission medium 50 is accommodated in the outer case 20. Yes.

  As described above, the letters “ABC gas” for displaying the advertising subject are attached to the first information display area 60a. Therefore, the recipient can recognize that the sender of the advertising medium 10 is “ABC gas” which is the advertising subject. As shown in FIG. 5 (a-2), the second information display area 60b of the first visual recognition unit 54 includes postal information such as the recipient's address, address, and post-payment display. Visible from. Therefore, the advertisement medium 10 can be mailed without the need for attaching an address sticker or the like to the outer case 10.

  FIGS. 5B-1 and 5B-2 show the information transmission medium 50 in a state of being taken out from the outer case 20. As described above, the information transmission medium 50 is folded in half and accommodated in the outer case 20. Therefore, the information transmission medium 50 taken out from the outer case 20 can be visually recognized in addition to the first visual recognition unit 54.

  As shown in FIG. 5B-2, the second viewing portion 56 is provided with a third information display area 60c. As described above, the third information display area 60c describes an outline of information that the advertising subject intends to notify the recipient. More specifically, in the third information display area 60c, information on the fact that an advertising subject campaign is in progress and the outline of the campaign are described. As a result, the recipient can check the outline of the information about the advertisement medium 10 to be notified.

  FIG. 5C shows a state in which the information transmission medium 50 folded in half is developed. When the information transmission medium 50 is folded in half, the third visual recognition part 58 corresponding to the inner surface can be visually recognized. As described above, the fourth visual display area 58 is provided with the fourth information display area 60d. Details of the campaign described in the third information display area 60c are described in the fourth information display area 60d. Based on the contents described in the fourth information display area 60d, the recipient can confirm the details of the campaign.

  As can be understood from the above description, the advertisement medium 10 is capable of visually recognizing various types of information over time from when the recipient receives the advertisement medium 10 until the information transmission medium 50 is developed. More specifically, after the recipient receives the advertising medium 10, the advertising medium 10 first visually recognizes information described in the first visual recognition unit 54, and then visually recognizes information described in the second visual recognition unit 56. Finally, the information described in the third visual recognition unit 58 is visually recognized. That is, the advertisement medium 10 first opens the advertisement medium 10 by raising the interest and attention of the recipient by the appearance of the advertisement medium 10, and leads to details of information to be sequentially transmitted. In this way, the advertising medium 10 can realize effective information transmission using the psychological process of the recipient.

  The advertisement medium 10 according to the embodiment of the present invention has been described above, but the advertisement medium of the present invention is not limited to the above-described embodiment.

  Although the advertising medium 10 mentioned above showed the example which comprises the design which reminds of a gas pipe, the advertising medium 10 is not limited to this. For example, the first visual recognition part of the information transmission medium may be a color similar to the color of the water pipe, and the advertising medium may be reminiscent of the water pipe.

  In the advertising medium 10 described above, an example in which the outer case 20 has a cylindrical shape is shown, but the outer case may have other three-dimensional shapes. For example, the exterior case may have a rectangular solid shape or may have a semicircular cross-sectional shape.

  In the advertisement medium 10 described above, an example in which the information transmission medium 50 is a rectangular piece of paper is shown. However, the information transmission medium may be other materials or shapes. For example, the information transmission medium may be provided with a cut or the like, or may be cut out to a predetermined contour.

  Furthermore, although the advertisement medium 10 mentioned above showed the example which enabled mail by non-standard-size mail, it is good also as a thing for posting an advertisement medium. For example, information such as an address and an address may not be provided on the information transmission medium.

  Furthermore, although the advertisement medium 10 mentioned above showed the example which accommodated only the information transmission medium 50 in the inside of the exterior case 20, the advertisement medium of this invention is not limited to this. For example, the advertisement medium may be one in which an information transmission medium and other things are enclosed in the exterior case.

  The advertising medium of the present invention can be suitably used as a promotional material distributed for the purpose of advertising to individuals or companies.

DESCRIPTION OF SYMBOLS 10 Advertising medium 20 Exterior case 50 Information transmission medium 54 1st visual recognition part 56 2nd visual recognition part

Claims (7)

An information transmission medium to which predetermined information is attached;
An outer case that forms a three-dimensional shape and can accommodate the information transmission medium so as to be visible as contents;
The information transmission medium can be accommodated in the outer case in a state where the information transmission medium is bent or bent so that at least a part of the information transmission medium is disposed along the inner surface of the outer case. ,
In a state where the information transmission medium is accommodated in the outer case, information attached to the information transmission medium is visible from the outside of the outer case,
An advertising medium, wherein the information transmission medium and the predetermined shape constitute a predetermined design in a state where the information transmission medium is accommodated in the outer case and held in a predetermined shape. The outer case is made of a translucent material,
The advertisement medium according to claim 1, wherein the information transmission medium is made of a paper material. The outer case has a cylindrical shape having a circular cross-sectional shape,
The advertising medium according to claim 1 or 2, wherein the information transmission medium is curved along an inner peripheral surface of the outer case, and the information transmission medium is accommodated in the outer case. . The information transmission medium describes address information including at least the address and address of the recipient,
The advertising medium according to any one of claims 1 to 3, wherein the address information is visible from the outside of the outer case in a state where the information transmission medium is accommodated in the outer case. The outer case has a cylindrical shape having a circular cross-sectional shape, and has a cross section having a diameter substantially the same as the diameter of the gas pipe,
The information transmission medium comprises a yellow colored region,
The information transmission medium can be accommodated inside the outer case by curving the information transmission medium so that the yellow colored region of the information transmission medium is outside.
5. The appearance according to claim 1, wherein in the state where the information transmission medium is accommodated in the exterior case, the information transmission medium forms a yellow cylindrical shape to form an image of a gas pipe. The advertising medium described in Crab.   The advertising medium according to any one of claims 1 to 5, wherein the outer case is of a size that can be received as mail. The information transmission medium includes a first visual recognition unit that can be viewed in a state of being accommodated in the outer case, and a second visual recognition unit that can be viewed in a state of being taken out from the outer case,
The first visual recognition part is provided with information including a color or a pattern constituting the predetermined design,
The advertisement medium according to any one of claims 1 to 6, wherein a part or all of information to be transmitted by the advertising subject is described in the second visual recognition unit.

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