JP2014174181A - Sales promotion article - Google Patents

Abstract

PROBLEM TO BE SOLVED: To solve the problem that a person who has received a sales promotion article into which a paper printed with advertisement information is inserted throws it away hardly remembering anything about the contents displayed therein.SOLUTION: A sheet of paper folded in a film-like packing material for packing a sales promotion article is printed with sales promotion information, and letters and the like are made visible even when viewed from both sides with a part of an inserted paper projected outside by devising a folding method of the paper. Further, an advertisement area is sufficiently increased by folding up the paper surface, and profitable information such as a coupon ticket and a discount ticket is printed on welcome information inducing an interest in a target by incorporating a catch copy, a cute illustration, a photograph, and the like. Thereby, the advertisement article becomes an advertisement medium cared not to be simply thrown away.

Description

In the present invention, a piece of paper on which advertising information is printed is wrapped in a film-like packaging material that wraps a promotional material such as a relatively thin pocket tissue, degreased paper, mask, warmer, flower seeds, bathing agent, and adhesive bandage. It is about the inserted promotional material.

Printed advertising information on a film-like packaging material that wraps multiple stacked tissue papers from the past, or inserted a piece of paper with printed advertising information into the packaging material as a corporate promotional material in the street, etc. You can distribute it free of charge and watch the figure well.
However, most people were not interested in the information they received, so they often extracted, discarded, and used advertising information.

In addition, the method of printing advertisement information on a film-like packaging material for wrapping tissue paper can impress the content of the advertisement more than just inserting a piece of paper, but the number of orders is difficult. When you want to create a small lot, such as a limited-time message, an announcement of an event, or an advertisement for a product that changes drastically, you have often taken the method of distributing a piece of paper with printed advertisement information in a plain packaging material.
However, at that time, the printed paper piece is very small, about 104 mm × 73 mm to 104 mm × 98 mm. Also, on the other side with a piece of paper inserted, no characters could be seen, and there was a problem that sufficient advertising information could not be described.

As described in Patent Document 1 as having more advertising space for promotional items than conventional products, the packaging material is superimposed on one side of the laminated tissue paper and doubled on the other side, and at least There was also a pocket tissue in which advertising information was posted on both the inner film and the outer film that were doubled on the other side.
Also in Patent Document 2, the advertisement can be seen from two sides. However, in both cases, it is necessary to enclose the tissue paper at the same time, which is also difficult because the number of orders is large, and at the same time, there is still little advertising space.
Patent Document 3 describes a degreased paper for cosmetic use. When there are a lot of messages, the large paper is folded and stored in a bag. However, this method has a drawback that advertisements can only be seen from one side.

Patent No. 3825022 Utility model registration No. 3114415 Utility model registration No. 3062964

Most of the people who received a promotional material with a piece of paper printed with advertisement information often `` do not keep in mind what kind of content is on it '', immediately remove the printed piece of paper, throw it away and use it often. It was. This will not produce much advertising effect. It was necessary to increase the advertising effectiveness.

In addition, because the size of a conventional general printed piece of paper is small, there are a lot of things that you want to advertise. Therefore, we studied how to make a large sheet of paper compact, and how to open it quickly when taken out and read.

Means to solve the problem

The invention according to claim 1 is a sales promotion product characterized in that a sheet of paper on which folded advertisement information is printed is inserted into a film-like packaging material for packaging the sales promotion product.

According to the present invention, on the surface, it looks like a limited sales promotion page, but since it is actually folded, it is possible to advertise on a page that is several times larger than a conventional product. Thereby, the attractiveness of goods can fully be described. In addition, at least one sheet of paper on which the advertisement information is printed can be quickly spread and viewed by folding the bellows in one direction.
Since a large page can be secured, information that the distribution target is interested in may be described. For example, in the case of the Osteopathic Hospital, there must be a lot of people who have a problem with their target. Therefore, if information on gymnastics that works for back pain or gymnastics that works on stiff shoulders is described, I will try to keep it safe. I want to do my best to be healthy and try to do gymnastics on the wall. In addition, when targeting a person who has a small child, a coloring page or a method of folding origami that the child may be happy with may be printed. In the case of a young female target, information about beauty and sweets may be printed, and information such as brain training puzzles and gymnastics may be printed on seniors.
In this way, by printing information that attracts the interest of each target, it is possible to value it for a certain period.

The invention according to claim 2 is the promotional item according to claim 1, wherein a part of a sheet of paper on which advertisement information is printed protrudes from a film-shaped packaging material for packaging the promotional item.

Taking a typical conventional pocket tissue as an example, the side opposite to the side where the paper is inserted, that is, the side with the opening of the pocket tissue has no advertising effect unless printed on the packaging material in a large lot. Absent.
However, according to the present invention, the advertisement information can be printed at the position where the piece of paper protrudes, so that the advertising effect can be expected from either side. It is possible to print a catch phrase, a cute illustration, a photograph, etc. and print sufficient information on a large sheet of paper, so that the advertising effect can be enhanced.

The invention according to claim 3 is the promotional item according to claim 1 or 2, wherein advantageous information such as a coupon or a discount ticket is described on a single sheet of paper.

According to the present invention, for example, in the case of an osteopath, if you have a backache or a shoulder ache, you can use this coupon or discount voucher and get the best treatment! I will try to keep it safe. In other words, because it is a value with money, it will not be thrown away immediately, but will be kept important. And it leads to creating an opportunity to visit for treatment.

It can acquire a wider space than conventional sales promotions, and can express enough advertising information, illustrations, and photos.

Enough space for expression is possible, so it is easy to throw away useful information that interests prospects, and advantageous service coupons, etc., mixed with illustrations and printed with attractive contents that can not be easily discarded It becomes possible.

Since a part of the printed sheet of paper is protruding, it is possible to expect advertising effects on both sides of the promotional material, and small lot production is possible.

It is the top view which showed the implementation method based on this invention. Example 1 It is the reverse view which showed the implementation method which concerns on this invention. Example 1 FIG. 3 is a plan view of a sheet of paper on which advertisement information according to the present invention is printed. Example 1 (Example 1) which is an image figure of the example of how to fold the single-leaf paper based on this invention. FIG. 3 is a perspective sectional view taken along line AA of FIG. 2 showing a structure according to the present invention. Example 1 It is the top view which showed the implementation method based on this invention. (Example 2) It is the reverse view which showed the implementation method which concerns on this invention. (Example 2) FIG. 3 is a plan view of a sheet of paper on which advertisement information according to the present invention is printed. (Example 2) (Example 2) which is an image figure of the example of how to fold the single-leaf paper based on this invention. It is a perspective sectional view of BB of Drawing 7 showing the structure concerning the present invention. (Example 2) It is the top view which showed the implementation method based on this invention. (Example 3) It is the reverse view which showed the implementation method which concerns on this invention. (Example 3) FIG. 3 is a plan view of a sheet of paper on which advertisement information according to the present invention is printed. (Example 3) It is an image figure of the example of how to fold a sheet of paper concerning the present invention. (Example 3) It is CC perspective sectional drawing of FIG. 12 which shows the structure which concerns on this invention. (Example 3)

Specific examples will be described below with reference to the drawings, but the present invention is not limited thereto.
FIG. 1 is a plan view of a pocket tissue 1 which is a promotional material according to the present invention. FIG. 2 is a back view of the pocket tissue 1 that is a promotional item. FIG. 3 is a plan view of the printed sheet of paper 4. In this structure, dotted lines 4a, 4b, and 4c are provided for easy folding by hand. In order to make a protruding portion, two portions of 4A and 4B are punched out with a Thomson blade inside one sheet of paper 4. 4A and 4B each have a shape that stops the cutout at the intersection with the dotted line. This is for later use as a protrusion.
FIG. 4 is a fold diagram in which the upper part of A and the lower part of D are aligned with the line 4b after Thomson is punched, and the part 4b is also folded in half as if it is folded in half. When folded in this way, it becomes the shape of a sheet of paper 4 at the top of FIG.
FIG. 5 is a perspective sectional view taken along the line AA of FIG. 2 showing the structure of the pocket tissue 1. The tissue 2 is wrapped with the wrapping material 3 about 1.4 times in the vertical direction, and the left and right sides of the wrapping material 3 are thermocompression bonded with the bonding portions 3a. When the four protruding portions 4A and 4B are protruded and inserted, the pocket tissue 1 with advertisement as shown in FIGS. 1 and 2 is completed. The tissue 2 is used by being pulled out from the opening 3b of the pocket tissue.
In the first embodiment, dotted lines 4a, 4b, and 4c are provided on one sheet of paper to make it easy to understand the position of folding by hand. However, a mark may be printed on the end of the one sheet of paper 4. In many cases, printed characters and illustrations can also provide a mark effect. At that time, it is not necessary to increase the number of printed portions only for the mark. Further, in order to facilitate folding by hand, such a mark may not be required when a gauge is separately created or when it is folded by a machine. In the first embodiment, a smoothie recipe that is said to be good for beauty and health and a free coupon for participating in the experience are described together with information of an advertiser of the yoga class.
In the first embodiment, A, B, C, and D are laid out with the same length in the vertical direction except for the protruding portion. However, the present invention is not limited to this, and different vertical sizes may be adopted. In this embodiment, single-sided printing is adopted for one sheet of paper 4, but double-sided printing can also be adopted.
In the first embodiment, a smoothie recipe that is considered good for beauty and health and a free coupon for experience treatment are described together with information on an advertiser of a yoga class.

Specific examples will be described below with reference to the drawings, but the present invention is not limited thereto.
FIG. 6 is a plan view of a pocket tissue 5 which is a promotional material according to the present invention. FIG. 7 is a back view of the pocket tissue 5 which is a promotional item. FIG. 8 is a plan view of the printed sheet of paper 8. A protruding portion 8A is provided on the top of the single-sheet paper 8, and dotted lines 8a, 8b, 8c, and 8d are provided in order to make it easy to understand the folding position by hand. FIG. 9 is a diagram showing how to fold a single sheet of paper 8. First, 8d is folded in a mountain, then a mountain is folded at 8a, a valley is folded at 8b, and a mountain is folded at 8c. It becomes one leaf paper 8.

10 is a perspective cross-sectional view taken along the line BB of FIG. The tissue 6 is wrapped with the wrapping material 7 in the vertical direction about 1.4 turns, and the left and right sides of the wrapping material 7 are thermocompression bonded with the adhesive portions 7a. When the protruding portion 8A of 8 is protruded and inserted, the pocket tissue 5 with advertisement as shown in FIGS. 6 and 7 is completed. The tissue 6 is used by being pulled out from the opening 7b of the pocket tissue.
The method for folding the paper is not limited to the description in FIG. In the second embodiment, dotted lines 8 a, 8 b, 8 c, and 8 d are given to the single sheet of paper 8 for easy understanding of the folding position by hand, but a mark is printed only on the extreme end of the single sheet of paper 8. Also good.
In many cases, printed characters and illustrations can also provide a mark effect. At that time, it is not necessary to increase the number of printed portions only for the mark. Further, in order to facilitate folding by hand, such a mark may not be required when a gauge is separately created or when it is folded by a machine.
In the second embodiment, A, B, C, D, E, F, G, and H are laid out with the same length in the vertical and horizontal directions except for the protruding portion 8A. You may adopt. In the present Example 2, the example of the gymnastics said to be effective for low back pain and the free coupon of experience treatment are described with the information of the advertiser of an osteopath.
In FIG. 8 of this embodiment, eight symbols are printed. However, the present invention is not limited to this, and one symbol may be adopted as a whole. Although the paper folding method shown in FIG. 9 is adopted, the present invention is not limited to this, and mountain folding and valley folding can be used in reverse, and the number of steps is increased further vertically. In addition, it is also preferable to increase the rows laterally and fold the bellows because the advertising area increases.
In the present Example 2, the figure of the example of gymnastics effective for a back pain and the free coupon of experience treatment are described with the information of the advertiser of an osteopathic clinic.

Specific examples will be described below with reference to the drawings, but the present invention is not limited thereto.
FIG. 11 is a plan view of a pocket mask 9 which is a promotional item according to the present invention. FIG. 12 is a rear view of the pocket mask 9. FIG. 13 is a plan view of a printed sheet of paper 12. A protrusion 12A is provided on the top of the single-sheet paper 12, and a protrusion 12B is provided on the bottom. Dotted lines 12a, 12b, and 12c are provided for easy folding by hand. In this embodiment, four symbols are provided, but one symbol may be printed on the whole. FIG. 14 is a diagram of a single sheet of paper 12, and is an image diagram when 12a is folded in a mountain, valley-folded at 12b, and mountain-folded at 12c. 15 is a perspective sectional view taken along the line CC of FIG. 12 showing the structure of the pocket mask 9. A sheet of paper on which advertising information is printed from the insertion slot 11c formed by winding the mask 10 about 1.4 times in the vertical direction with the packaging material 11 and thermocompressing the left and right sides of the packaging material 11 with the adhesive portions 11a. When the 12 protruding portions 12A are protruded and inserted, the pocket mask 9 with advertisement as shown in FIGS. 11 and 12 is completed. The mask 10 is used by being pulled out from the opening 11b of the pocket mask.
The method of folding the paper is not limited to the description in FIG.
In the third embodiment, the dotted lines 12a, 12b, and 12c are provided on the one sheet of paper 12 for easy folding by hand. However, the mark may be printed only on the extreme end of the one sheet of paper 12. In many cases, printed characters and illustrations can also provide a mark effect. At that time, it is not necessary to increase the number of printed portions only for the mark. Further, in order to facilitate folding by hand, such a mark may not be required when a gauge is separately created or when it is folded by a machine.
In the third embodiment, all of A, B, C, and D are laid out with the same length in the vertical and horizontal directions except for the protruding portions 12A and 12B. However, the present invention is not limited to this, and different vertical and horizontal sizes may be adopted. In the third embodiment, together with information on the advertiser of the osteopathic clinic, a diagram of a gymnastic example that works for back pain and a gymnastic example that works for stiff shoulders and a free coupon for experience treatment are described.

According to the present invention, unlike the conventional product, this promotional material expands the advertising area of the promotional material, and even when viewed from both sides, characters with appealing content can be seen, and when expanding the folded paper, speedily The purpose of making it easier to see was realized. Moreover, when advertising information is printed on a film-like packaging material for packaging a promotional material, the production lot is large, but with this method, production can be performed in a small lot. This is a great production method if you want to create a small lot such as a limited time message, announcement of an event, or an advertisement for a product that changes rapidly.

1, 5 ... Pocket tissue 2, 6 ...・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ Tissue 3, 3a, 3c, 7, 7a, 7c, 11, 11a, 11c ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ Packaging material 3b, 7b, 11b・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ Openings 4, 4a, 4b, 4c, 8, 8a, 8b, 8c, 8d of pocket tissue
12, 12a, 12b, 12c, ... 4 sheets of paper 4A, 4B, 8A, 12A, 12B ... ······························ 9 ·····························mask

Claims (3)

A promotional material characterized in that a sheet of paper printed with folded advertisement information is inserted into a film-shaped packaging material for packaging a plurality of laminated tissue papers. 2. The promotional material according to claim 1, wherein a part of a sheet of paper on which advertising information is printed protrudes from a film-shaped packaging material for packaging the promotional material. The sales promotion item according to claim 1 or 2, wherein advantageous information such as coupons and discount coupons is written on a piece of paper.

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