JP2019078775A - Advertisement body - Google Patents

Abstract

To provide an advertisement body that costs low, can be readily assembled, and can strongly impress a commodity.SOLUTION: An advertisement body 1 is formed with a sheet of paper including a mounting part 11 for use in mounting the advertisement body to an object of mounting, a first display surface 15 imitative of a commodity package design, a first back face 13 formed continuously to the first display surface 15, a first coupling part 12 that couples the mounting part 11 with the first back face 13 so that the first display surface 15 can sway, a second back face 16 formed at a position at which the second back face is opposed to the first back face 13 continuously to the first display surface 15, a second display surface 18 on which information accompanying a commodity is printed, and a second coupling part 17 that couples the second back face 16 with the second display surface 18 so that the second display surface 18 can swing. When the first back face 13 and second back face 16 are layered on each other, a three-dimensional shape is created with the second display surface 18 imitative of part of the commodity. The printing surfaces of the first display surface 15 and second display surface 18 appear on the same surface.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an advertisement.

  BACKGROUND ART Conventionally, an advertising body attached to a product shelf such as a retail store where a consumer purchases a product has been widely used. For example, there is a three-dimensional advertising body for canned beverages such as beer, which can be easily assembled by hand at the installation site (see Patent Document 1).

  Further, as an advertising body called a so-called swing POP, for example, there is an assembly-type three-dimensional swing POP advertisement composed of one film sheet (see Patent Document 2). Such a built-in three-dimensional swing POP advertisement includes a shape that imitates the package design of the product to be advertised, so that the consumer can easily find the product.

Japanese Patent Application Laid-Open No. 10-240135 Utility model registration No. 3200138 gazette

  An advertisement body is attached to goods shelves, such as a retail store where a consumer purchases goods. By attaching an advertisement near a product to be promoted, visibility by consumers is increased. Therefore, it is possible to promote the purchase effect of the product to be promoted from the plurality of competing products.

  In the past, for example, in order to promote products such as new product launches and seasonal product promotions, large uniform campaigns across the country were often conducted. However, because there are differences in climate and customs depending on the region, there are cases where traditional uniform promotion can not be seen. Therefore, in the sales promotion of products in the storefront, needs tend to gather in small-scale promotion that can be handled in a single store, and flexible promotion in which advertising bodies can be exchanged frequently depending on the season or region. In addition, in the sales promotion area of retail stores, the demand for advertising bodies for sales promotion that can promote product appeal by using standard shelves and small space is increasing rather than large-scale utilization of exhibition space and end space There is.

  For example, the advertising body described in Patent Document 1 is easy to image a product because it presents the consumer with the same design as a real can. However, if you want to add information such as a tag copy for promoting product features or to convey the features of a product in addition to the product package design, you can hide part of the product's package design to make a catch copy. Etc. It is necessary to print etc. or add to this ad body another ad body with a catch copy noted thereon and attach it to the product shelf.

  Then, the advertising body described in Patent Document 2 can attract the attention of the consumer because the display unit indicating the feature or the like of the product can be swung at a position away from the display shelf. However, the advertising body described in Patent Document 2 is composed of a film sheet, and is expensive, so it is unsuitable for small-scale product promotion.

  In order to respond to small-scale promotions that can be handled at individual stores and flexible promotions such as the ability to exchange advertising bodies frequently depending on the season or region, there is a further cost reduction for advertising bodies such as Swing POP. Desired. In addition, since these advertising bodies are distributed to retail stores and the like in a flat state before assembly and are required to be assembled on site, ease of assembly is further required. Furthermore, it is necessary for the consumer who has seen the advertisement body to easily imagine a real product and to have a high impression degree, that is, a large advertising effect. Therefore, in an advertising body, it is required not only to impress the consumer with the package design of the product but also to strongly impress the consumer with product-related information such as a catch copy.

  Therefore, the present invention solves the above-mentioned problems, that is, providing an advertising body which can strongly impress the consumer with the package design of the product and the product incidental information while being low in cost and easy to assemble. With the goal.

  In order to solve the above problems, one aspect of the advertisement body of the present invention is a mounting portion for mounting on a mounting object, and a first display printed so as to simulate at least a part of a package design of a product. A first rear surface formed continuously with the first display surface, a first connecting portion connecting the mounting portion and the first rear surface, and a first display surface A second connection formed between the second rear surface formed opposite to the rear surface of 1, the second display surface on which the incidental information of the product is printed, and the second rear surface and the second display surface And the second display surface has a three-dimensional shape simulating at least a part of the product by overlapping the first back surface and the second back surface, and the first connection is formed. The part connects the mounting part and the second back surface so that the first display surface can swing relative to the mounting part, and the second connecting part The second back surface is connected to the second display surface so that the second display surface can swing with respect to the first display surface, and the product of the first display surface on one plane of paper The printing that simulates a package and the printing of the item-related information on the second display surface are characterized in that they are performed on the same surface.

  Another aspect of the advertisement body of the present invention is characterized in that the additional information of the product is printed on the second display surface in the direction opposite to the first display surface.

  In addition, another aspect of the advertisement body of the present invention further includes a third display surface on which incidental information of a product is printed, and the third display surface is a first display surface of the first back surface. It is characterized in that when the portion in contact is cut into a predetermined shape and the first back surface and the second back surface are superimposed, they are bent to the opposite side.

  Moreover, the other aspect of the advertisement body of this invention is the printing which imitated the goods package of the 1st display surface in the paper of 1 plane, the printing of goods additional information on the 2nd display surface, and the 3rd display The printing of the item-related information on the surface is characterized in that it is performed on the same surface.

  According to the present invention, it is possible to strongly impress the consumer with the package design of the product and the product-related information while the cost is low and the assembly is easy.

FIG. It is a perspective view of the state which assembled the advertising body 1 of FIG. 1 in three dimensions. It is a front view of a state where advertising object 1 was assembled. It is a rear view of a state where advertising object 1 was assembled. It is a top view in the state where advertising object 1 was assembled. It is a bottom view in the state where advertising object 1 was assembled. It is a right side view of a state where advertising object 1 was assembled. It is a left side view of a state where advertising object 1 was assembled. FIG. FIG.

  Hereinafter, an advertising body 1 according to an embodiment of the present invention will be described with reference to FIGS. 1 to 10. FIG. 1 is a development view of an advertising body 1 according to an embodiment of the present invention. FIG. 2 is a perspective view of the advertising body 1 of FIG. 1 in a three-dimensionally assembled state.

  The advertising body 1 is produced in a three-dimensional shape shown in the perspective view of FIG. 2 by three-dimensionally assembling one sheet of paper shown in the developed view of FIG. 1. The advertising body 1 has a three-dimensional surface portion imitating at least a part of a product package, and is printed with a first display surface 15 imitating at least a part of the product package, and a first display surface 15. It is swingable with respect to a solid shape including 15 and has a shape that pops out from the solid shape including the first display surface 15 and the second display surface 18 on which the incidental information of the product is printed, It has 3 display surfaces with the 3rd display surface 14 on which the incidental information of goods is printed. Here, for example, a case where the main part of the advertising body 1 is formed in a semi-cylindrical shape will be described so that a consumer can recall a product having a cylindrical package such as a can drink.

  The advertising body 1 has a mounting portion 11, a first connection portion 12, a first back surface 13, a third display surface 14, a first display surface 15, a second back surface 16, a second connection portion 17, and , And the second display surface 18 are configured. In addition, in order to assemble the advertising body 1 from the plane shown in the developed view of FIG. 1 to the three-dimensional shape shown in the perspective view of FIG. 2, the first fold line part 21 to the sixth fold line part 26, the cut part 27 , And a first insertion portion 31 and a second insertion portion 32. Further, in the developed view of the advertising body 1 shown in FIG. 1, the first display surface 15, the second display surface 18 and the third display surface 14 are printed on the same surface side. FIG. 1 is illustrated such that the printing surface of the first display surface 15, the third display surface 14, and the second display surface 18 is a surface. Moreover, in FIG. 1, a solid line shows the part which has been cut, and a dotted line shows a folding line. It is preferable that the advertising body 1 be smaller than the size of the corresponding product at the time of assembly, and have a size that can promote sales without damaging the shop landscape.

  The mounting unit 11 is a portion for mounting on an object to which the advertising body 1 is attached, such as a product display rack (not shown). The mounting portion 11 has a shape that can be mounted by being inserted into a price card rail portion or the like on the front of the display shelf. Moreover, the mounting part 11 sticks a double-sided adhesive tape on the surface (same surface as a printing surface), removes the peeling paper of a double-sided adhesive tape at the time of use of the advertising body 1, and attaches the advertising body 1 to a mounting object. It may be possible to wear it.

  The first connecting portion 12 connects the mounting portion 11 with a first back surface 13 described later. The first connecting portion 12 has a shape different from that shown in the drawings, as long as it can hold the whole of each of the components other than the mounting portion 11 and the first connecting portion 12 so as to be pivotable. I don't care.

  The first back surface 13 is formed continuously with the first connecting portion 12 and sandwiches the first display surface 15 described later, the second fold line portion 22 and the third fold line portion 23. Are formed continuously. The height of the first back surface 13 is the same as the height of the first display surface 15 described later, and the width thereof forms the first display surface 15 in the solid shown in the perspective view of FIG. The shape is basically based on a rectangle that is a diameter of a semi-cylindrical cylinder, and a part of the rectangle forms a third display surface 14 described later. On the first back surface 13, the first insertion portion 31 with the first fold line portion 21 interposed therebetween at a position corresponding to the notched portion 27 described later among the sides facing the first display surface 15 described later. Is configured. The first insertion portion 31 is mountain-folded at the first folding line portion 21 when the advertising body 1 is assembled, and is inserted into the incision portion 27 described later.

  The third display surface 14 is a display surface on which product additional information such as a product feature, catch copy, or an illustration of a character or the like is printed. The third display surface 14 is formed by cutting a portion in contact with a first display surface 15 described later among the rectangles forming the first back surface 13 into a predetermined shape. The third display surface 14 is continuous with the first display surface 15 and the fourth fold line portion 24 interposed therebetween. The third display surface 14 is formed by valley-folding the fourth folding line portion 24 so that the left lateral surface of the semi-cylindrical formed by the first display surface 15 in the three-dimensional structure shown in the perspective view of FIG. It has a shape that pops out. In other words, the third display surface 14 valley-folds the fourth fold line portion 24 to overlap the first back surface 13 and the second back surface 13 which overlap in the three-dimensional structure shown in the perspective view of FIG. It is assembled on the opposite side to 16. Here, the shape of the third display surface 14 is a shape close to a circle, but the shape is, for example, a triangle, a square, another polygon, an ellipse, a star, It may be a different one such as a shape imitating a character. Moreover, the cut which divides the 3rd display surface 14 and the 1st back surface 13 is used also as an insertion port of the 2nd insertion part 32 mentioned later. In addition, the third display surface may be designed to be continuous with the printing of the first display surface.

  The first display surface 15 has a semi-cylindrical shape for reminding the consumer of the shape of the product in a three-dimensional structure at the time of assembly shown in the perspective view of FIG. The first display surface 15 is subjected to printing that simulates a package design when the target product is viewed from the front. Here, the assembled shape of the first display surface 15 is a semi-cylindrical shape, but depending on the shape of the product, for example, the shape of a quadrangular prism, the shape of a triangular prism, and other numbers of corners You may make it become a shape etc. of a prism to have.

  The second back surface 16 is continuously formed with the first display surface 15, the fifth fold line portion 25 and the sixth fold line portion 26, and the cut portion 27 interposed therebetween, which will be described later. It is formed continuously with the second connecting portion 17. The second back surface 16 is the same height as the height of the first display surface 15 and the width thereof is a semi-cylindrical shape formed by the first display surface 15 in the solid shown in the perspective view of FIG. It is a rectangle that is the diameter of. On the second back surface 16, a second insertion portion 32 is formed at a position corresponding to the third display surface 14 on the side facing the first display surface 15. The second insertion portion 32 is inserted into a notch that divides the third display surface 14 and the first back surface 13 when the advertising body 1 is assembled. By inserting the first insertion portion 31 into the incision 27 and inserting the second insertion portion 32 into the incision that divides the third display surface 14 and the first back surface 13, the first back surface 13 is obtained. And the second back surface 16 overlap, and the first display surface 15 is bent in the form of a semi-cylindrical outer surface, so that it is possible to configure a three-dimensional shape imitating a part of the product package.

  The second connection portion 17 connects the second back surface 16 and a second display surface 18 described later. The shape of the second connecting portion 17 may be different from that shown in the drawings as long as the second display surface 18 can be held so as to be able to swing.

  The second display surface 18 is a display surface on which product additional information such as features of products, catch copies, or illustrations of characters and the like are printed. The second display surface 18 is formed continuously with the second connecting portion 17. When the upper display and the lower design such as characters and illustrations are printed on the second display surface 18, the characters and illustrations are in the direction opposite to the first display surface 15 and the third display surface 14. Printed on. Although the shape of the second display surface 18 is a shape in which another small circle is superimposed on a part of one circle, the shape is, for example, a circle, a triangle, or a square , Other polygonal shapes, elliptical shapes, star shapes, shapes simulating characters, or shapes obtained by superposing these on each other. In addition, the second display surface 18 may have the same design as the printing of the third display surface.

  FIG. 3 is a front view of the advertising body 1 in an assembled state. The advertising body 1 is configured centering on the first display surface 15 of semi-cylindrical shape for recalling the product to the consumer, and on the left side of the first display surface 15, the feature or catch copy of the product, or the character And the like are printed on the third display surface 14. The advertising body 1 further includes a second display surface 18 on which product features, catch copies, or illustrations of characters and the like are printed. The second display surface 18 is connected by the second connecting portion 17 so as to be swingable with respect to a solid including the first display surface 15.

  FIG. 4 is a rear view of the advertising body 1 in the assembled state. The advertising body 1 is attached to the display shelf by the attachment unit 11. In addition, in the advertising body 1, the first display surface 15, the third display surface 14, and the second display surface 18 that show the features and the like of the product are separated from the display shelf by the first connecting portion 12. It will be posted in a rockable state in position.

  FIG. 5 is a top view (plan view) of the advertising body 1 in an assembled state. FIG. 6 is a bottom view of the advertising body 1 in the assembled state. As shown in FIG. 5 and FIG. 6, the first insertion portion 31 is located at the back of the first display surface 15 in the assembled advertising body 1. And the 2nd insertion part 32 is located in the back of the 3rd display surface 14 in the advertising body 1 after an assembly. That is, the first insertion portion 31 and the second insertion portion 32 also have a role of reinforcing the advertising body 1 in the assembled state. The size and shape of the first insertion portion 31 and the second insertion portion 32 are determined by the design of the third display surface 14 and the boundary between the first display surface 15 and the second back surface 16 depending on the length of the cut portion 27. Maintaining the strength of advertising body 1 when assembled within the range of restrictions such as the difference in part strength, ease of assembly, or the relationship between the paper size and the number of sheets when printing advertising body 1 It can be designed as appropriate.

  FIG. 7 is a right side view of the advertising body 1 in the assembled state. FIG. 8 is a left side view of the advertising body 1 in the assembled state. Since the first display surface 15 is a solid imitating the shape of the product, it is possible that the consumer recalls the product targeted for sales promotion even when the advertisement body 1 is viewed from an angle other than the front. it can. In addition, in the advertising body 1, the whole of the solid imitating the shape of the product can be swung by the first connecting portion 12, and the third connecting surface 14 can be further moved by the second connecting portion 17. However, since it is swingable with respect to the first display surface 15 and the third display surface 14, the effect of attracting the eye of the consumer is high.

  Thus, the advertising body 1 of the present invention includes the mounting portion 11 for mounting on the mounting object, the first display surface 15 printed so as to simulate at least a part of the package design of the product, and The first back surface 13 formed continuously with the first display surface 15, the first connecting portion 12 connecting the mounting portion 11 and the first back surface 13, and the first display surface 15. , A second back surface 16 formed at a position opposite to the first back surface 13, a second display surface 18 on which the incidental information of the product is printed, a second back surface 16 and a second display surface 18 The second display surface 18 is at least a part of the product by overlapping the first back surface 13 and the second back surface 16 with a one-plane paper including the second connection portion 17 connecting the The first connection portion 12 has the first display surface 15 with respect to the mounting portion 11. The mounting portion 11 and the second back surface 16 are connected so as to be movable, and the second connecting portion 17 allows the second display surface 18 to swing relative to the first display surface 15. The second back surface 16 and the second display surface 18 are connected, in one plane paper, printing imitating a product package of the first display surface 15 and product incidental information of the second display surface 18 Printing is applied on the same side.

  Therefore, the advertising body 1 imitates a product package and includes a solid portion attached swingably, and further, product additional information such as a feature of a product, catch copy, or an illustration such as a character is a product package Since it is provided so as to be swingable from the part corresponding to, the consumer who has seen the advertising body 1 can easily imagine the actual product, the impression degree is also high, and the advertising effect is large.

  It is easy to install in a short time, and it is low in order to use it for small-scale promotion that can be handled in a single store, or to support flexible promotion such as frequent exchange depending on the season or region. An advertisement that can be created at cost and does not incur disposal costs is preferred. The advertising body 1 described above is assembled into a three-dimensional shape from one sheet of paper, and the printing surface is only one side of the paper. Therefore, it is easy to assemble, can be produced at low cost, and is easy to discard.

  In addition, the shape of the first display surface 15 may be a shape other than a semi-cylindrical shape. For example, as in the advertising body 51 shown in FIG. 9, the ratio of the height and width of the first back surface 13, the first display surface 15, and the second back surface 16 is compared with the advertising body 1 described above. To make the ratio of heights large, and mountain-folding the seventh folding line 71 and the eighth folding line 72 described on the first display surface 15 to simulate plastic bottle beverages. It is also possible to have a three-dimensional shape.

  In the advertising body 51 shown in FIG. 9, a lid 61 is further formed on the side which becomes the top when the first display surface 15 is posted, with the ninth fold line portion 74 interposed therebetween. The lid 61 is provided with a tenth folding line portion 73. By folding each of the ninth folding line portion 74 and the tenth folding line portion 73, the lid 61 becomes a solid lid formed by the first display surface 15. That is, the lid 61 can imitate the upper surface portion of the lid of the plastic bottle. Therefore, even when the consumer looks at the advertising body 51 from a high position, an image of a real product can be recalled by presenting the characteristic design of the plastic bottle lid to the consumer.

  Further, for example, as in the advertising body 81 shown in FIG. 10, the paper is made by folding each of the eleventh fold line portion 91 and the twelfth fold line portion 92 written on the first display surface 15 by mountain folding. It is also possible to make it the three-dimensional shape which imitated a pack drink.

In the advertising body 81 shown in FIG. 10, a lid 93 is further formed on the side which becomes the top when the first display surface 15 is posted, with the ninth fold line portion interposed therebetween. In addition to the tenth fold line portion 73, the lid portion 93 is further provided with a thirteenth fold line portion 94 and a fourteenth fold line portion 95. By folding each of the ninth folding line portion 74, the tenth folding line portion 73, the thirteenth folding line portion 94, and the fourteenth folding line portion 95, the lid portion 93 displays the first display It becomes a solid lid formed by the surface 15. That is, the lid portion 93 can imitate the upper surface portion of the paper pack beverage. Therefore, even when the consumer looks at the advertising body 81 from a high position, the image of the actual product is recalled by presenting the consumer with the package design such as the insertion slot of the straw which is a feature of the paper pack beverage. It can be done.

Moreover, it is possible to use various shapes, such as a rectangular parallelepiped, a cube, a part of conical shape, etc. for the shape when assembling the 1st display surface 15 besides the above-mentioned.

  Furthermore, here, when assembling the advertising body 1, the advertising body 51, and the advertising body 81, the first insertion portion 31 is inserted into the incision portion 27, and the second insertion portion 32 is combined with the third display surface 14 Although the first back 13 is described as being configured as a three-dimensional shape imitating a product package by inserting it into a cut that divides it, the assembly of the advertising body does not significantly impair the ease of assembly, for example, , Other methods such as adhesion may be used.

  Further, the embodiment of the present invention is not limited to the above-described embodiment, and various modifications can be made without departing from the scope of the present invention.

DESCRIPTION OF SYMBOLS 1 ... Advertising body, 11 ... Mounting part, 12 ... 1st connection part, 13 ... 1st back, 14 ... 3rd display surface, 15 ... 1st display surface, 16 ... 2nd back, 17 ... 2nd connection part, 18 ... 2nd display surface

Claims (4)

A mounting unit for mounting on an object to be mounted;
A first display surface printed by imitating at least a part of the package design of the product;
A first back surface formed continuously with the first display surface;
A first connecting portion connecting the mounting portion and the first back surface;
A second back surface formed continuously with the first display surface and facing the first back surface;
A second display surface on which incidental information of the product is printed;
And a second connecting portion connecting the second back surface to the second display surface
By superimposing the first back surface and the second back surface, the second display surface has a three-dimensional shape imitating at least a part of the product,
The first connecting portion connects the mounting portion and the second back surface so that the first display surface can swing relative to the mounting portion.
The second connection portion connects the second back surface and the second display surface so that the second display surface can swing with respect to the first display surface.
In the one-plane paper, printing imitating the product package of the first display surface and printing of the item-related information of the second display surface are performed on the same surface. body. An advertising body according to claim 1, wherein
Advertisement characterized in that incidental information of the product is printed on the second display surface in a direction opposite to the first display surface. An advertising body according to claim 1 or 2, wherein
And a third display surface on which the accompanying information of the product is printed,
In the third display surface, a portion of the first rear surface in contact with the first display surface is cut into a predetermined shape, and the first rear surface and the second rear surface overlap one another. When it is done, it is bent to the opposite side. An advertising body according to claim 3, wherein
In the one-plane paper, printing simulating the product package of the first display surface, printing of the product incidental information of the second display surface, and of the product incidental information of the third display surface Advertising is characterized by printing on the same side.

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