JP3177771U - Books promotional display - Google Patents

Abstract

An object of the present invention is to display a POP even when a book is a single-volume book when it is displayed on a back shelf for sale in a bookstore or the like. Even if it exists, the display tool for book promotion which does not separate / separate POP from a book is provided.
A first folding line is formed on one end side of a thin plate-like base material, extends in a direction crossing the base material, and divides the base material into a main body side portion and one end side portion located on one end side. The one end side portion is bent along the surface side of the main body side portion. The one end side portion extends from the one end side portion side edge corresponding to the side edge of the one end side portion in a direction crossing the base material, and corresponds to the one end side portion side edge and the corresponding side edge of the main body side portion. An advertisement display part extending from the edge is provided.
[Selection] Figure 3

Description

  The present invention relates to a display device for sales promotion of a book, which can promote the sales of a book with a simple configuration, and more particularly to a POP for a book that is displayed on a display shelf in a bookstore or the like. The present invention relates to a display device for promoting books suitable for use as an advertisement.

  When selling a product such as a book, it has been conventionally performed to attach a display for sales promotion to a product and promote purchase of the product to a purchaser, and there are various types of such display for sales promotion. Are known.

  For example, Patent Document 1 describes a protruding display tool that displays a feature or the like of a book from the back cover when the book is placed and displayed.

  Further, the applicant of the present application has proposed a sales promotion display device suitable for use as a POP advertisement for a product such as a book displayed on a product display flat (Patent Document 2).

JP 2007-140153 A Utility Model Registration No. 3175043

  When selling books such as paperbacks, new books, etc., the display method is known as flat stacking, shelf display, etc., and sales promotion display devices that correspond to the display method, or those for the corner of the series or the book Various kinds of sales promotion display tools are also used.

  Conventionally, when a book is displayed in a shelf display, a POP advertisement of the book is performed by inserting a plate-shaped heading between the books.

  However, in the case of such a POP advertisement, when the purchaser picks up a single-volume book, the plate-shaped headings and the like are separated and divided from the book, so that a sufficient sales promotion effect cannot be obtained. There are many cases.

  In order to avoid the phenomenon as described above, a POP advertisement method may be considered in which a peelable sheet is directly attached to a book, but it is not preferable to attach a promotional display directly to a book, and such a promotion is also recommended. The price of the display device is also expensive. Therefore, it has been difficult to effectively carry out POP advertisements for books displayed on the shelf.

  Thus, the present invention makes it possible to display a POP even when a book is displayed on a bookcase for sale in a bookstore or the like. In particular, even a single-volume book can be displayed in the back. The POP can be displayed when the cover is displayed, and the POP attached to the book is separated / separated from the book even when the book is removed from the bookshelf by browsing. The purpose is to provide a display device for promoting books.

  In order to solve the above problems, the following ideas are proposed.

The idea of claim 1 is
Along the first folding line that is formed on one end side of the thin plate-like base material, extends in a direction crossing the base material, and divides the base material into a main body side portion and one end side portion located on the one end side. The one end side portion is bent toward the surface side of the main body side portion,
The one end side portion extends from the one end side portion side edge corresponding to the side edge of the one end side portion in a direction crossing the base material, and the one end side portion side edge and the side edge of the main body side portion corresponding thereto A display device for promoting a book, comprising an advertisement display portion extending from the side edge of the main body side corresponding to the main body side portion.

The invention described in claim 2
When the cover of the book is sandwiched from the top side of the book between the main body side part and the one end side part of the folded base material so that the one end side part is located on the front side of the cover of the book 2. The book promotion display device according to claim 1, wherein the advertisement display unit extends in a direction protruding from a spine of the book.

The idea of claim 3 is
The display device for promoting a book according to claim 2, wherein the advertisement display section displays introduction, advertisement, and advertisement of the book.

The idea of claim 4 is
The book sales promotion display device according to claim 3, wherein the introduction / promotion / advertisement of the book is displayed in an area excluding the area of the advertisement display portion on the surface side of the one end side portion.

The device according to claim 5
Along the first folding line that is formed on one end side of the thin plate-like base material, extends in a direction crossing the base material, and divides the base material into a main body side portion and one end side portion located on the one end side. And the one end side portion is bent toward the back side of the main body side portion,
The main body side portion extends from a main body side portion side edge corresponding to a side edge of the front main body side portion in a direction crossing the base material, and the main body side portion side edge and a side edge of the one end side portion corresponding thereto A display device for promoting a book, comprising an advertisement display portion extending from a side edge on one end side corresponding to the end portion.

The invention described in claim 6
The other end side of the thin plate-like substrate facing the one end side also extends in a direction crossing the substrate, and the substrate is positioned on the main body side portion and the other end side portion located on the other end side. The first fold line that is divided into two is formed, and the other end side portion is bent toward the back surface side of the main body side portion along the first fold line formed on the other end side. The display device for promoting a book according to claim 5, wherein

The invention according to claim 7
The cover of the book is positioned on the front side of the cover of the book so that the main body side portion is positioned on the main body side portion and the one end side portion of the folded base material or the folded base material. When the main body side portion and the one end side portion and the other end side portion are sandwiched from the upper side of the book or from the upper side and the lower side of the book, the advertisement display unit is the spine of the book. The display device for promoting books according to claim 5 or 6, wherein the display device extends in a direction projecting from the display.

The device according to claim 8
8. The display device for promoting book sales according to claim 7, wherein the advertisement display section displays introduction / promotion / advertisement of the book.

The invention of claim 9 is
The book sales promotion display tool according to claim 8, wherein the introduction / promotion / advertisement of the book is represented in a region excluding the region of the advertisement display unit on the surface side of the main body side portion.

The device according to claim 10 is:
In the advertisement display section, an advertisement member storage section in which a sheet-shaped advertisement member can be inserted and removed is formed by the transparent thin plate-like base material forming the advertisement display section. It is a display tool for book sales promotion according to any one of claims 1 to 9.

  According to the present invention, it is possible to provide a book promotion display tool capable of displaying a POP even when a book is displayed on a back cover in a bookcase for sale such as a bookstore. In addition, even if it is a single-volume book, it can be displayed in a POP when the book is displayed on a bookshelf for sale such as a bookstore, and the book is removed from the bookcase by browsing Even so, it is possible to provide a display device for promoting a book, in which the POP attached to the book is not separated or divided from the book.

BRIEF DESCRIPTION OF THE DRAWINGS It is a figure showing 1st Embodiment of this invention, Comprising: (a) The top view of a display tool for book sales promotion, (b) The figure showing the state which bends an advertisement display part along a 2nd fold line, (c). A plan view of the state in which the advertisement display portion is bent, (d) a view showing a state in which both ends of the thin plate-like substrate are bent along the first fold line, and (e) both ends of the advertisement display portion and the thin plate-like substrate. A plan view in a folded state, (f) a diagram showing a state of attaching a book promotion display tool to a book, (g) a diagram showing a state of sandwiching a book cover with a book promotion display tool, and (h) a book cover. The figure showing the state which attached the display tool for book promotion, (i) The figure showing the state which slides the display tool for book promotion from the state of figure (h) to the spine side of a book, (j) The display tool for book promotion The figure which shows the state where the book was slid to the back cover side of the book, (k) The book using the display tool for book promotion Diagram illustrating a state where the plugged display. It is a figure showing the type of the advertisement display part of the display tool for book sale of this invention, Comprising: (a), (b), (c), (d), (e), (f), (g) is respectively The figure showing the advertisement display part of a 1st form to a 7th form. It is a figure showing 2nd Embodiment of this invention, Comprising: (a) The top view of a display tool for a book sales promotion, (b) The top view of the state which bent the end part of the advertisement display part and a thin-plate-shaped base material, ( c) The figure showing the state which inserts an advertisement display piece in an advertisement display piece insertion part, (d) The figure showing the state which attached the display tool for book promotion to the cover of a book. It is a figure showing 3rd Embodiment of this invention, Comprising: (a) The top view of a display tool for book sales promotion, (b) The figure showing the state which inserts an advertisement display piece in an advertisement display piece insertion part, (c) ) The figure showing the state which attached the display tool for book sales promotion to the cover of a book.

  Embodiments of the present invention will be described below with reference to the accompanying drawings.

  FIG. 1 shows a first embodiment of the present invention. A pair of first fold lines 3 and 3 for bending the both end sides are formed on both end sides of the thin plate-like base material 2 in a direction crossing the base material 2 by muscle pushing or the like. An advertisement display section 4 that introduces / advertises / advertises a book is extended in the transverse direction from the side edge of the intermediate portion 2a (main body side portion) of the base material 2 sandwiched between the pair of first folding lines 3, 3. A sales promotion display 1a was constructed (FIG. 1 (a)).

  The base material 2 and the advertisement display unit 4 are made of a thin plate-like member, and as described above, various materials can be used as long as they can be bent through the first fold line 3. For example, a flexible paper material, or a thin synthetic resin product having flexibility such as polypropylene and polyethylene terephthalate can be formed into a strip shape.

  The advertisement display unit 4 displays information for introducing, promoting, and advertising a book by a technique such as printing. In the present embodiment, the second fold line 5 for bending the advertisement display unit 4 is formed in the advertisement display unit 4 in a direction orthogonal to the direction in which the advertisement display unit 4 extends by pushing (see FIG. 1 (a)).

  Then, as shown in FIG. 1B, the advertisement display unit 4 is folded along the second fold line 5 to display information for introducing, promoting, and advertising the book on the front and back surfaces of the advertisement display unit 4 ( FIG. 1 (k)).

  The information for introducing, promoting, and advertising the book can be displayed not only on the advertisement display unit 4 but also on the cover of the intermediate part 2a (main body side part) of the thin plate-like substrate 2.

  From the state in which the advertisement display unit 4 is bent along the second fold line 5 (FIG. 1C), the both end portions 2b and 2b of the thin plate-like substrate 2 are back along the first fold lines 3 and 3, respectively. Bend to the side (FIG. 1 (d)).

  1 (f) and (g), the cover 7c of the book 7 is sandwiched between the upper side 7a side and the lower side 7b side between the intermediate part 2a and the end parts 2b and 2b of the thin plate-like substrate 2. When the end portions 2b and 2b are bent to the back side as described above, the book sales display 1a directly attached to the cover 7c of the book 7 is obtained (FIG. 1 (h)).

  When the book 7 is put on the shelf 7c from the state in which the book promotion display 1a is attached to the cover 7c of the book 7, the display 1a for displaying the book is arranged so that the advertisement display unit 4 protrudes from the back 7d of the book 7. Slide in the direction of arrow 8 (FIGS. 1 (i), (j)).

  As shown in FIG. 1 (k), the book 7 with the book sales promotion display 1a attached to the cover can be displayed on a shelf such as a bookstore.

  Thus, the book sales promotion display tool 1a is an advertising medium tool used as a POP advertisement for books to be displayed on the shelf, and the cover 7c of the book 7 is formed from a thin plate-like base material from the upper side 7a side and the lower side 7b side. 2 is a POP tool that is sandwiched between the intermediate portion 2a and the end portions 2b and 2b and integrated with the book 7. Therefore, even if a purchaser picks up a book from a group of books placed on the shelf, the book sales promotion display tool 1a is not separated from the book and divided, and the advertisement state of the book can be maintained.

  Further, by folding the end portion 2b of the thin plate-like substrate 2 and the advertisement display portion 4 so as to be folded, as shown in FIG. As shown in FIG. 1 (e), it is also possible to circulate alone in a folded form.

  FIG. 2 is a diagram showing a type of the advertisement display unit 4 of the display device 1a for selling books according to the present invention. As described above, the thin plate-like base material 2 and the advertisement display unit 4 constituting the display tool 1a for selling books may be made of a material that can be bent along the fold line, and has flexibility, for example. Since it can be made of a paper material or a synthetic resin such as polypropylene or polyethylene terephthalate, dimensions, shapes, and the like can be appropriately changed.

  For example, as shown in FIG. 2 (b), a book sales display 1a corresponding to a large format book 7 or an advertisement display as shown in FIGS. 2 (c), (d), (e). It can also be set as the display tool 1a for book sales which changed the magnitude | size of the part 4, and the extended position.

  In addition, as shown in FIGS. 2 (f) and 2 (g), it is possible to provide a book-sale display device 1 a in which the shape of the advertisement display unit 4 is semicircular and three-dimensional.

  Thus, by changing the advertisement display unit 4 to various formats according to the book to be sold, the book can be more effectively introduced / advertised / advertised.

  Next, a second embodiment of the present invention will be described with reference to FIGS.

  A transparent or translucent thin plate-like substrate 2 was used. For example, the thin plate-like base material 2 may be formed by forming polyethylene terephthalate into a strip shape having a thickness of 0.3 mm.

  A first fold line 3 for bending the end portion 2b of the base material 2 is formed on one end side of the transparent or translucent thin plate-like base material 2 in a direction crossing the base material 2 by muscle push or the like. The advertising display part 4 which introduces / advertises / advertises a book from the side edge of the end part 2b of the material 2 is extended in the transverse direction to constitute the book sales promotion display tools 1b and 1c (FIG. 3 (a), FIG. 4 (a)).

  The book sales promotion display tool 1c is different from the book sales promotion display tool 1b only in the dimensions of the transparent or translucent thin plate-like 2 and the advertisement display section 4 described later, and has the same configuration and operation. Therefore, the same number is attached | subjected to the same structural member, and the description is demonstrated with the display tool 1b for book sales promotion.

  In the advertisement display section 4, a second fold line 5 for bending the advertisement display section 4 is formed in a direction orthogonal to the direction in which the advertisement display section 4 extends by pushing the line (FIG. 3 (a)). ), FIG. 4 (a)).

  Then, as shown in FIGS. 3B, 3C, and 4B, an advertisement display piece that folds the advertisement display section 4 along the second fold line 5 to introduce, promote, and advertise the book 7. The advertisement display piece insertion portion 6 for inserting and removing 9 was formed.

  From the state in which the advertisement display unit 4 is bent along the second fold line 5, the end 2b of the base material 2 is bent along the first fold line 3 to the surface side (FIG. 3 (b), FIG. 4 (b)). ).

  Then, as shown in FIGS. 3 (d) and 4 (c), when the end 2b is folded to the front side so that the cover of the book 7 is sandwiched between the base 2 and the end 2b from the upper side 7a side, The book sales promotion displays 1b and 1c are attached to the cover 7c of the book 7.

  3 (d) and FIG. 4 (c), the book sales promotion display tools 1b and 1c are connected to the book display 7 from the state in which the book sales promotion display tools 1b and 1c are attached to the cover 7c of the book 7. The book display 1b and 1c are slid in the direction of the back 7d of the book 7 so as to protrude from the back 7d.

  And although not shown in figure, shelf display can be carried out in the state which attached the display tools 1b and 1c for book sales promotion to the cover of the book 7. FIG.

  As described above, the book sales promotion displays 1b and 1c are advertising medium tools used as POP advertisements for books to be displayed on the shelf, and the cover 7c of the book 7 is formed from the upper side 7a side with the thin plate-like base material 2 and This is a POP tool that is sandwiched between the ends 2 b and integrated with the book 7. Therefore, even if a purchaser picks up a book from a group of books displayed on the shelf, the book sales promotion display tools 1b and 1c are not separated from the book, and the advertisement state of the book can be maintained. it can.

  Further, the thin plate-like substrate 2 is formed of transparent or translucent polyethylene terephthalate as described above, and the book-like advertisement display piece 9 is inserted into the advertisement display piece insertion portion 6 to emphasize the book 7. Can introduce, promote and advertise.

  The preferred embodiments of the present invention have been described above with reference to the accompanying drawings. However, the present invention is not limited to the embodiments, and various technical scopes can be obtained from the description of the claims of the utility model registration. Can be changed.

1a, 1b, 1c Display device for promoting books 2 Thin plate-like base material 2a Thin plate-shaped intermediate portion (main body side portion)
2b Thin plate end (one end side, other end side)
3 First fold line 4 Advertisement display section 5 Second fold line 6 Advertisement display piece insertion section 7 Book 7a Book upper side 7b Book lower side 7c Book cover 7d Book spine 9 Advertisement display piece

Claims (10)

Along the first folding line that is formed on one end side of the thin plate-like base material, extends in a direction crossing the base material, and divides the base material into a main body side portion and one end side portion located on the one end side. The one end side portion is bent toward the surface side of the main body side portion,
The one end side portion extends from the one end side portion side edge corresponding to the side edge of the one end side portion in a direction crossing the base material, and the one end side portion side edge and the side edge of the main body side portion corresponding thereto A display device for promoting a book, comprising an advertisement display portion extending from a side edge of the main body side portion corresponding thereto. When the cover of the book is sandwiched from the top side of the book between the main body side part and the one end side part of the folded base material so that the one end side part is located on the front side of the cover of the book The display device for promoting a book according to claim 1, wherein the advertisement display unit extends in a direction protruding from the spine of the book. The book promotion display tool according to claim 2, wherein the advertisement display section displays introduction, advertisement, and advertisement of the book. The book sales promotion display tool according to claim 3, wherein the book introduction / advertisement / advertisement is displayed in an area excluding the area of the advertisement display portion on the surface side of the one end side part. Along the first folding line that is formed on one end side of the thin plate-like base material, extends in a direction crossing the base material, and divides the base material into a main body side portion and one end side portion located on the one end side. And the one end side portion is bent toward the back side of the main body side portion,
The main body side portion extends from a main body side portion side edge corresponding to a side edge of the front main body side portion in a direction crossing the base material, and the main body side portion side edge and a side edge of the one end side portion corresponding thereto A display device for promoting a book, comprising: an advertisement display portion extending from a side edge of the one end side portion corresponding thereto. The other end side of the thin plate-like substrate facing the one end side also extends in a direction crossing the substrate, and the substrate is positioned on the main body side portion and the other end side portion located on the other end side. The first fold line that is divided into two is formed, and the other end side portion is bent toward the back surface side of the main body side portion along the first fold line formed on the other end side. The display device for book promotion according to claim 5, wherein: The cover of the book is positioned on the front side of the cover of the book so that the main body side portion is positioned on the main body side portion and the one end side portion of the folded base material or the folded base material. When the main body side portion and the one end side portion and the other end side portion are sandwiched from the upper side of the book or from the upper side and the lower side of the book, the advertisement display unit is the spine of the book. The book sales promotion display tool according to claim 5, wherein the display tool is extended in a direction protruding from the book. The display device for promoting a book according to claim 7, wherein the advertisement display unit displays introduction, advertisement, and advertisement of the book. The book sales promotion display tool according to claim 8, wherein the introduction / promotion / advertisement of the book is displayed in a region excluding the region of the advertisement display unit on the surface side of the main body side portion. In the advertisement display section, an advertisement member storage section in which a sheet-shaped advertisement member can be inserted and removed is formed by the transparent thin plate-like base material forming the advertisement display section. The display tool for book promotion according to any one of claims 1 to 9.

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